Podcasts about vmly r

Our guest this week is Beth Ann Kaminkow, Global CEO, VMLY&R who joins us to talk about the ever changing landscape of retail and consumer branding, customer engagement, and loyalty. In particular with dip into what defines high performance retail and the emerging world of "creative commerce."  We also get a sneak preview of her upcoming session at the World Retail Congress in Paris. Then, as usual, we unpack the week in retail news including the correct way to pronounce Temu, news on the persistency of inflation and what lessons can be gleaned from the past month in retail sales. Then its another return to the Wobbly Unicorn Corner, before wrapping up with quarterly earnings from Shopify and Under Armour.To access VLM's rich trove of insights click here.  World Retail Congress:  Non-retailer passes and discount offer codes:Non-Retailer pass: REM-SPONRRetailer discount code: REM20Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress's Knowledge Partners. The Congress's report is a must-read for retailers to become world class in today's retail climate. The End of Year Report reinforces the focus of next year's World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. Furthermore, the report brings together 14 of the world's top retailers' reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.  About Beth AnnBeth Ann is the Joint Chief Executive Officer of VML Commerce - WPP's end-to-end Creative Commerce agency, created from the combined talent, expertise and scale of powerhouse global agencies VMLY&R and Wunderman Thompson.Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. She continues to drive innovation in this space with a belief that commerce holds the most untapped creative potential to grow brands and people.In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart- especially when it comes to sports loyalties!), Beth Ann graduated with a BA from Syracuse University's Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP's X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,   The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois.    You can learn more about Michael  on  LinkedIn. Be sure and check out Michael's Last Request Barbecue,  his YouTube BBQ cooking channel!

In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world's largest creative agency, staffing roughly 30,000 people. Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe. But there's much work to be done, such as integrating two cultures — which were both themselves the product of mergers in 2018 — as well as connecting back-office functions, processes and tools, all while continuing to service clients.In this episode, Cook gives insight into his vision for VML, shares how the merger is going so far and offers a peek at what's to come in 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. Hear Jon Cook speak at Convene: Creativity Converged in New York City on February 27. Get your tickets!  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode, we're joined by Jinie Kwak, Managing Director, Global Communications and Marketing at VMLY&R. Jinie has had an impressive career, spanning tech startups, publishing, and advertising agencies, allowing her to hone her multidimensional skillset. An introvert at heart, Jinie has worked hard to amplify her networking skills, and like most children of immigrant parents, she's worked diligently to overcome her fear of taking risks.  When she's not collaborating with some of the industry's most influential agency brands, Jinie is inspiring others to advocate for themselves and take up space. Jinie's story is proof that when we embrace the multi-dimensional nature of our identities and careers anything can happen.  E-mail Us:  asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support

Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Francesca's VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé's effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Liffreing: (00:02)And I'm Ilyse LiffreingDamian Fowler: (00:03)And welcome to this edition of the current podcast.Ilyse Liffreing: (00:10)This week we sit down with Traci Graziani, the VP of Marketing and Brand Partnerships at Francesca's, the fashion retailer specializing in women's jewelry and apparel.Damian Fowler: (00:21)Founded in 1999 in Houston, Francesca has grown into a household name with stores across the U.S. But like many mall-based retailers, the company faced serious challenges during the pandemic when foot traffic stopped.Ilyse Liffreing: (00:34)But since 2020, the company has turned its fortunes around becoming a successful omnichannel business.Damian Fowler: (00:41)Tracy joined the company in 2021 after a more than 15 year career in marketing where she specialized in helping brands identify their purpose, craft their story, and deliver successful campaigns.Traci Graziani: (00:58)I grew up in marketing, I grew up in digital advertising and it was a, I was there with a digital marketing firm called Resource for 11 years in my career. They were an independent women owned agency who was talking about being customer obsessed before anyone else. But I started by answering the phones and getting the flowers and just like learning and absorbing. And so I just fell in love from the beginning. I, I worked with a handful of clients over the years. You name a client or an industry, I've probably worked on that account from a communications or a marketing standpoint and ultimately that's what got me brand side. Damian Fowler: (01:39)I love that it's very entrepreneurial view from the very beginning, from the get go as you would say. And you know, one of your sort of specialties as a marketer is that ability to help brands identify their purpose and craft their story. What's your sort of dynamic when you start that whole process?Traci Graziani: (01:55)Can I quote Dolly Parton who's behind me here on the wall? Damian Fowler: (01:59)Oh yes. Please.Ilyse Liffreing:Yes you can.Traci Graziani: (01:59)Okay. She says Find out who you are and do it on purpose. And I believe that as a human and I believe that as a marketer. And so I think that's really what's carried me through and I think that one of my biggest beliefs is that one of the key KPIs that we all need to be looking at and continue to look at is trust. I mean I think it is more prevalent now than ever is trust with our customer in every interaction. Knowing that why and knowing that trust is so critical. Without it you have nothing that becomes your compass. Damian Fowler: (02:33)Yeah. Now, you joined Francesca's in 2021, you know, let me ask you about their story. What is Francesca's story? Yeah,Traci Graziani: (02:42)Francesca's actually started as one single boutique in Houston, Texas. And our girl Fran has been around since 1999. I think what's really neat and differentiating about it is that it has always been a place of discovery in this one boutique. It started as a collection of different, you know, products that service a very, you know, woman from 18 to 30 as like the core demographic and someone who's always looking for that like kind of something special. We know that we have an occasion shopper and so we cater to that and so that heritage of the brand from the late nineties all the way through has maintained and that is really the platform that we operate now that has turned into our free to Be You platform, which is this idea that our customer and our brand are always looking to discover new things. I mean, Elise, you love the store you go in, you kind of can't walk outta there without something. Um, but you never know what you're gonna find and I think that that has really been a core differentiator for the brand.Ilyse Liffreing: (03:44)Yeah, I mean there's no doubt I fall into that core consumer that 18 to 35, not gonna say my exact age, but yeah, every time I go home, you know, I, I have to go to Francesca's, definitely a fan. It's true, I can't hide that. But can you share any like insights into your target audience? Beyond me of course and how the brand actually like works to like reach and engage them?Traci Graziani: (04:08)We recently, within the last year, really did our homework and we surveyed current customers, non-customers and we have really utilized that in a massive way across the organization because I think a differentiator for us too is our ability to move so quickly with our product. And so being able to understand what the customer is looking for and what she's doing in her life, we really look at it as a psychographic more so even than a demographic. We know the sweet spot in terms of the 24 year old, but we know we scaled down our earrings are a great entryway into the brand and we know our gift selection also allows us to scale up in demo. I keep mentioning occasion because it matters, but she's finding small things to be occasion, whether it's you know, a barbecue or a trip or even just going to a friend's house. She's always looking for like that something special and new. And so we really create our marketing and our product to make sure that we're serving that across the yearIlyse Liffreing: (05:05)Now. So Francesca's also has a real culture of inclusivity. You guys have the whole Free To Be You campaign. When did that come about and was it under CEO Andrew Clark?Traci Graziani: (05:16)Yes, it was, you know, when he joined I, I joined pretty shortly after that and we really were working as a full leadership team on defining, you know, our mission vision values and developing that brand house and what was that greater why and we really did come to that purpose of inspiring Discovery and through that uniting everyone in individuality which comes across in our boutiques in the merchandise assortment that we have, the way that we buy. And I think that that whole idea of Free to Be You, he is definitely a champion for, and I think that has really set us apart in the space. Francesca's also actually means free one the word the name defined. And so there was something core back to that history of who the brand was and where they started that really felt synergistic across everything we're, I think it's 97% of the organization is women and the bulk of that is the field who is our customer and they are just incredible. And so they're another great place in terms of how we define free to be you listening to them, what's happening in their local markets and really utilizing the field and those great associates as a whole nother way to gather customer insights.Ilyse Liffreing: (06:32)That comes with like a lot of learnings. As you mentioned, you've recently even launched a tween collection called Frankie. How is that perceived by the Francesca's audienceTraci Graziani: (06:42)That brand was conceived just a couple years ago and really as an opportunity in a white space in the market? I ironically when Justice sold to Walmart and I actually came from Justice as my previous role and so you know, we had a lot of great leadership on the team that was familiar with that demographic and knowing that that tween demo is shopper is just shy of our Francesca's shopper. So we really saw the opportunity to utilize what we have, right? The customer told us that we needed to shift, that they needed something unique for themselves, that they wanted a little bit more comfortable and cool. And so we have pivoted and it's really exciting. We've just rebranded and launched as Hello Frankie and really excited to create that conversation and that dialogue with the customer.Ilyse Liffreing: (07:28)How does Francesca's leverage those customer data and insights to then enhance its campaigns? From what I hear, it's pretty quick turnarounds.Traci Graziani: (07:38)First. I think listening to the customer reading and reacting to the product that's working and product that's not too right and testing and learning is a big philosophy. This idea of speed and how quickly can we react? Like a lot of other retailers, we saw the Taylor Swift effect happening very quickly, literally everywhere she was traveling, the weeks leading up to that concert we would see a lift in sales in our boutiques. The same actually happened with Beyonce. And so the team was able to pivot really quickly, pull together what we called the B edit. We did that from pulling together a host of existing items but also chasing into product. And then the other is in just marketing, right? Like our Fran Club that is has been a wealth of data for us, increasing the lifetime value of those customers. They shop more often when they buy, they buy more. That is a new program, newer program for the brand that really has been instrumental in, you know, helping us even understand where we show up in the media and marketing space in terms of those are the best customers and we want more of 'em. Damian Fowler: (08:44)Tell me a little bit more about the Fran Club. When did you create that? And I mean I know a lot of retailers have loyalty programs, but what's the sort of unique spin on that loyalty program with the Fran Club.Traci Graziani: (08:55)We knew we needed the program, right? We needed the first party data, we needed to make sure that we were capturing that, you know, we have 460 boutiques across the nation and the ability to capture that information, be able to reward our customers and really increase their visits and their purchase through that communication was key. So that has been tremendous. It's a points program so the more you shop, the more you're rewarded. But there's, you know, other perks like early access being the first to know about things like the B edit . After we had those first learnings in the early fall holiday season, you know, we knew we needed to come back around and expand that program, right? We needed to create more awareness around that program. It was giving us the signs and performing in terms of financial and feedback that was so positive.Traci Graziani: (09:41)So we actually launched a campaign via CTV, uh, campaign as the hero kind of tent pole piece. And what we did is the campaign was about joining the Fran club and being whoever you are, right, free to be you is this idea of exclusive but inclusive. And so what we did is we actually had a party, we threw a Fran Club event on a rooftop in one of our best markets in Miami and we invited Fran Club members and creators and so we were rewarding them through in real life, but then we actually filmed it and turned that into the spot that then really showcases and plays back, this is the customer and we, we want you to come like be part of this club. And that campaign was incredibly successful and we actually have another friend club event coming up in Austin in a new store in a few weeks. So,Ilyse Liffreing: (10:29)And am I wrong in thinking that that was your first time leveraging CTV?Traci Graziani: (10:34)We had done a test um, once before, but not to the scale that we did for the spring.Ilyse Liffreing: (10:39)Is that channel also strategic due to the fact that Francesca's has a lot of locations sprinkled across the U.S.?Traci Graziani: (10:48)Absolutely, yeah. I mean, driving store traffic is a huge lever for our business. We need to do that and we have to do that in creative ways. And so CTV is certainly one of those more top funnel, but that is fueling both boutique traffic as well as digital.Damian Fowler: (11:03)What I'm sort of hearing from you a little bit is, you know, there's a very democratic process here to this sort of circuit as it were of marketing. It's not like you are coming up with these big campaigns. It's like you're using your customer's insights and sharing everything back and it is a sort of virtuous circle or virtuous cycle of kind of marketing that that's interesting.Traci Graziani: (11:24)I love that you gathered that from that. Yeah, I think that's where it's going. That's what we're seeing. I mean I think as marketers it's like the hardest job, right? I mean it's always changing. I think if we think we know something , um, we should guess again and stay curious and learn. And I do think that the world today with digital and social allows us to do that. As long as we are going back to who we are and the trust and that we're building that trust with our customer, I, I want them in the conversation. Without the customer we're nothing. And so how we can work with them, pull them into the campaigns, get the feedback, showcase their content, that's where I think we're seeing success and I hope we can build more of that.Ilyse Liffreing: (12:08)Speaking of fandom, you also have a pretty unique ambassador program. Could you explain how that works a little bit?Traci Graziani: (12:15)Again, back to our best customer, it's a longer term relationship with more micro creators. It's this idea of, I can't claim this quote, but I leverage it a lot, the riches in the niches. And I really believe that, I think that's where fandom starts is in these unique communities. And if you can tap into those audiences and then find more, that's where you win. And that's really what the ambassador program has done for us. It started with about 30 creators and you know, it is more of a white glove where we're really creating direct one-on-one relationships with them, understanding what's going on in their life, if, if they have a bridal shower or whatnot, right? How are we there for them? And then they're creating content with us and for us and then we're sharing that back and celebrating that relationship. We have seen fantastic results. That program and the content that they're creating and posting on their own channels is certainly delivering. And so we are on the move to expand that program in some exciting new ways through some affiliate and different models. SoIlyse Liffreing: (13:16)You also lean into your employees for that program? Traci Graziani: (13:20)We do. Like I mentioned, our field is, is our customer. And so the more we listen to them, they're amazing. They're already doing it. They're already loving the brand and they should be rewarded for that. They're some of our best loyal customers as well. SoDamian Fowler: (13:33)You mentioned at the very beginning the importance of trust around a brand. And one of the issues that comes up in the, in the world of digital media is trust and people sharing their data clearly, you know, you have an audience of people who trust the brand. How do you keep that trust going? How is it maintained every day?Traci Graziani: (13:51)That is a constant, constantly working on that takes the entire organization, it takes the great leadership that we have across the board. It takes constantly looking at the customer experience and every touch point. And we still have work to do. I, I think any brand that says that it was done would be would be lying. Um, and the world is changing so quickly and technology is changing so quickly and social is changing, making changes in that and the customer is making changes in that. It's just coming back to that and asking yourself those questions. Where might we be falling down and how can we find solutions that are making it better for our customer? Because if we disappoint them at any touchpoint in the funnel or in the experience, that's where the trust is last. They have so many other options, you know, they can go other places. And so it's that combination of trust with our differentiated product that I think will continue to set us apart.Damian Fowler: (14:49)You know, the company faced like many retail companies during the pandemic tough times and even faced chapter 11 proceedings, but since then it's turned its fortunes around under the leadership of CEO Andrew Clark and definitely changed its model to become much more successful omni-channel businessTraci Graziani: (15:08)I think. Absolutely. You know, there was, there's tough times. There's a real straight strategy at play there and you know, he came in and I think he was in the seat for 10 days and then Covid hit.Damian Fowler: (15:18)Yeah, poor guyTraci Graziani: (15:20)On top of that . And so it's been a pretty, it's been a pretty incredible story just in terms of, you know, the success over the last couple of years. Our ability to come back to listen to the customer and to really lean omnichannel.Ilyse Liffreing: (15:35)Last question. So Francesca's has become more and more omnichannel basically through the years. How do you see the future of retail evolving and what strategies are in place to adapt to these upcoming changes?Traci Graziani: (15:49)I think I'm gonna be a broken record for this podcast, . I think the future of retail is the customer, the work of the work of marketer and of a brand is trying to influence people's attention and their behaviors. And I think that that there is no certainty in that. It is not a sure thing. And so you have to always be listening and be curious and be willing to test and learn. And that means being obsessed with the customer and pivoting when they're telling you to pivot. Yeah, for me, well I'll go back to Dolly, you know, be who you are and do it on purpose. We've got a really awesome team here and I think that as long as we listen and move fast and stay curious, then we'll be set up for the future of what retail looks like because we're listening to what the customer has to say.Ilyse Liffreing: (16:43)And that's it for The Current. Stay tuned because next time we'll be speaking with John Cook, the global CEO of VMLY&R.Damian Fowler: (17:08)The Current is produced by Wonder Media Network. Our theme is by loving caliber and the current team includes Chris Brooklier and Kat Vesce.Ilyse Liffreing: (17:16)And remember,Traci Graziani: (17:17)As marketers, if we think we know something , um, we should guess again and stay curious.Ilyse Liffreing: (17:23)I'm IlyseDamian Fowler: (17:24)And I'm DamianIlyse Liffreing: (17:25)And we'll see you next time.

Tuần vừa qua thương hiệu có những tin tức nổi bật hay chiến dịch sáng tạo nào? Cùng điểm lại với Advertising Vietnam! 1️⃣ Báo cáo thị trường hàng xa xỉ đã qua sử dụng: Chanel là thương hiệu được ưa chuộng nhất, tiếp sau là Hermès và Rolex 2️⃣ Tập đoàn WPP sáp nhập hai agency VMLY&R và Wunderman Thompson để tạo thành "agency sáng tạo lớn nhất thế giới" 3️⃣ CapCut ra mắt phiên bản dành cho doanh nghiệp: Cung cấp kho template bản quyền đa dạng hơn, tự động tạo video quảng cáo từ đường dẫn đến website sản phẩm 4️⃣ Thương hiệu Line Friends Collection ra mắt bộ sưu tập ốp điện thoại hợp tác cùng nhóm nhạc NewJeans: Giá bán 663 nghìn đồng/chiếc

Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.To read the full stories included in this episode:WPP Merging VMLY&R With Wunderman Thompson: https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147bThe link between AI and CTV, Netflix's bid for live sports, and more from Advertising Week NY: https://www.thecurrent.com/netflix-advertising-ctv-ai-netflix-sports-streaming-mediaKroger to measure the carbon emissions impact of its retail media network: https://adage.com/article/marketing-news-strategy/kroger-measure-carbon-emissions-impact-its-retail-media-network/2523146The New York Times quietly brought programmatic ad buying back to its app after digital ad revenue declined: https://www.businessinsider.com/the-new-york-times-is-reintroducing-programmatic-app-ads-2023-10

Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.Meanwhile Campaign's creativity and culture editor Gurjit Degun and reporter Shauna Lewis discuss the Wunderman Thompson and VMLY&R merger and results from Campaign's Faces to Watch survey.Further reading:‘Why now?': analysts react to Wunderman Thompson-VMLY&R mergerFaces to Watch: what rising talent wants from adlandAll In Census results: sexism wanes as minority representation improves Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:- Wrapping up PRDecoded and the 2023 Purpose Awards;- Lisa Ross' exit from Edelman;- ESPN's Chris LaPlaca retiring after 43 years;- Remembering Salient Global CEO Bryan Specht, who died earlier this month;- Target's corporate affairs changes;- The latest people moves;- Holding company news, including Omnicom's Q3 PR numbers and WPP's merger of VMLY&R and Wunderman Thompson;- And the continued conflict in Israel and Palestine. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com

Welcome to an audio-led edition of Unmade.Today's edition features adman and radio host, Russel Howcroft, riding high after another 3AW ratings win.If there was anyone in the Australian marketing world who could be called a household name, it's Russel Howcroft.Howcroft is the former CEO of what was once the iconic ad agency George Patterson Y&R and is now part of VMLY&R. He became recognisable to the Australian public after his 15 years as a panelist on the ABC's Gruen, which is still the broadcaster's top rating show.Along the way, Howcroft went further into broadcasting where he eventually ended up as caretaker CEO of Network Ten after the sudden departure of James Warburton. Perhaps surprisingly given the trouble the network was in at the time, Howcroft says: “I genuinely have to say it was maybe the most enjoyable business time of my life. I really did enjoy sitting in that seat. And I actually feel like we got quite a lot done.”He was behind the creation of enduring brand lines for Ten including “Turn on Ten” and The Project's “News delivered differently”.Howcroft then became PwC's first chief creative officer where he led the creation of its CMO Advisory practice. He now has a part time role as a partner and brand design advisor at Sayers Group.PWC's brand has since been shattered by the tax advice scandal. Asked about how PWC will rebuilt its reputation, Howcroft says the process will be arduous - one teaspoon at a time. “Organisations will be very shy. They'll do it teaspoon by teaspoon.”Already a Melbourne business identity, three years ago Howcroft joined Ross Stevenson on 3AW's breakfast show, which has retained its place as the city's top rating show.Howcroft is clear about his role learning his new job alongside the more experienced Stevenson. “Know my role, play my role” is how he describes it.That includes, unlike much of Nine Radio's output, not taking political sides. Says Howcroft, who has not disclosed to listeners how he will be voting in the Voice referendum: “The key to our show is it isn't a political show.”The discussion also included a fascinating explanation from Howcroft on how politics, business and geography interconnects in Melbourne.The conversation with Unmade's Tim Burrowes kicks off by discussing the results of the sixth radio ratings survey of the year which arrived just as the conversation was getting underway.With thanks for recording assistance to 3AW's Damian Tardio. Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

On today's episode, we're joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today's advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels Keep up with the latest from Meta's Business Engineering Team by following us on Medium.    #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Edited highlights of our full conversation. Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Edited highlights of our full conversation. Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Andrew Heddle is the Head of New Business Development at Colaboratory, a SaaS company that uses data, science, and software to boost brand collaborations. As an entrepreneurial business leader, he has a track record of scaling e-commerce, D2C, and retail businesses. Andrew is also the author of D2C DNA, which examines in-depth case studies of the world's most innovative D2C brands. Before Colaboratory, Andrew was the Managing Director of D2C Commerce at VMLY&R and has held executive positions at top brands like Best Buy and Vista Outdoor Inc. In this episode… While companies might reach primary targets independently, combining marketing resources and creating joint campaigns with other non-competing brands could help reach new audiences. Brand collaborations create new and exciting reasons for consumers to shop, enabling businesses to develop credibility and authority. However, brands encounter challenges acquiring suitable partners and establishing and launching campaigns. Business strategy guru Andrew Heddle emphasizes the value of leveraging data and software to identify potential brand partnerships. He describes a successful brand collaboration as two businesses leveraging each other's strengths to offer value. But to have a successful campaign, a brand must remain authentic and create a strategy that connects with the audience organically. Is your partnership giving consumers value? In this episode of the Up Arrow Podcast, William Harris welcomes Andrew Heddle, the Head of New Business Development at Colaboratory, to discuss the elements of effective brand collaboration. Andrew shares tips for creating a campaign that cuts through the noise, the importance of synergy in a partnership, and the potential pitfalls of brand collaborations. He also highlights the inspiration behind Colaboratory, the firm's services, and case studies of successful partnerships. Tune in!

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising. You can find David here: https://www.linkedin.com/in/david-moreno-577b928/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP's OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it's been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/    More about your host: Heather Elder's Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs   Heather Elder's Blog: https://notesfromarepsjournal.com/   Heather Elder on Instagram:  @heatherelderrepresents  https://www.instagram.com/heatherelderrepresents/?hl=en  Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents  Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents   

Welcome to an audio-led edition of Unmade.Today's edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model.Tim Burrowes writes:The biggest implication of Dentsu's creative rebrand deserved more attention than it got when it occurred last June.The company was the first holding company of any significant size to move to a single global creative brand. Globally, that meant folding in DentsuMcGarryBowen, Isobar, 360i and its Dentsu-branded creative agencies. In Australia, this also included BWMdentsu, Isobar and PR agencies Haystac, and Cox Inall.From the point of view of legacy, the disappearance of BWM, the people who brought us Rabbits (or Father & Son as it was officially known) was perhaps the most significant.The bigger question: Is this the future of agencies? Not just a single creative brand, but with PR folded in too.During our interview, Muddle argues that the key justification is for their benefit of clients - simplicity. No more “splinter cells”.There is more to it than client-friendly simplicity. The major holding companies own more agency brands than they need, or are even viable in a world where marketers spend less with agency partners every year quarter.If Dentsu's logic is extended to its rivals, then the end point would see the already merged brands of WhiteGrey, VMLY&R and Wunderman Thomson eventually folded into WPP Creative; DDB, TBWA and BBDO merged into Omnicom Creative; Saatchi & Saatchi, Leo Burnett and co become Publicis Creative, and so on.That's easier to achieve for Dentsu, particularly in Australia, when it starts with fewer brands in the first place.Is it a strategy that agency groups would ever recommend their own clients follow? A lot of valuable heritage agency brands have vanished. Imagine if instead of Dove, OMO and Hellman's we just had Unilever soap, Unilever washing powder and Unilever mayo. During the interview, Muddle argues that sometimes the answer is yes.This may well be the end point for agencies, which are in their final years as we know them now. The multi agency group was an accident of their evolution - independents were acquired more for their client lists than they were for their output, so it made sense not to change the name above the door if it would risk that. And it was an answer to the perception that client conflict was insoluble within a one-brand agency group.During the interview, Muddle makes the point that when auditors or lawyers do it, they call it specialising.The value for brands of driving one idea through the earned media of PR and the paid media of advertising is also underrated. The few groups that have done it well needed both the right structure and creatives in place to achieve it. We'll see whether Dentsu Creative can do it.For Dentsu, if the proof is in the work, we're still waiting. Muddle joined a year ago; joint chief creative officers Avish Gordhan and Mandie van der Merwe came on board six months ago. Muddle argues in the interview that it takes 18 months for defining work to make its way down the pipeline.One answer from Muddle - who comes from more of a media than creative background - captures her pragmatic approach. “Do I understand and worship creativity in the same way? The truth is, I don't worship it in the same way. I really value creativity, I absolutely do, but the way it comes to life now is different to the way it once did.”Culturally, that's a good thing. Many of the internal problems the advertising industry suffered came from putting creative teams on some sort of pedestal. A dose of respect rather than worship is what the industry needs.Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP's OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it's been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government's decision to resist legal changes that could protect the rights of people experiencing menopause and what people in adland can do about it.The podcast also breaks down a recent VCCP study, which identified six barriers to young people from diverse backgrounds applying to work in the industry. Lastly, Campaign discusses campaigns that have stood out recently: Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB; Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios; and Ford “Go break it in” by Abbott Mead Vickers BBDO.Further reading:Adland inaccessible to young, diverse talent, VCCP study findsI'm furious the government rejected menopause law changesFord "Go break it in" by Abbott Mead Vickers BBDOSony entices new players after PS5 restock with global #LiveFromPS5 campaignPrincess of Wales launches short film to spotlight childhood development Hosted on Acast. See acast.com/privacy for more information.

‘Nothing is for granted' – Andrew Dimitriou Leaving a dictatorship in Greece for Australia with nothing but the clothes on their backs, Andrew Dimitrou's parents imbued in him the values of hard work and discipline that would shape his impressive and impactful career. Dismissing the modern notion of ‘work smart not hard', Andrew worked his way to the top from the very bottom – an intern in the very company he would lead one day. Consistency, inquisitiveness, and passion are the markers of his success, as well as working at global marketing and communication services company WPP (with a 12.5-billion-dollar turnover and an excess of 100,000 employees across the world) for over 20 years. Going from account coordinator to account executive, to account director in two and a half years in his first role in New Business Development at Y&R New York, Andrew has perspective on all areas of the business. With a keen eye for innovative development and transformation, he keeps ahead of the game on digital programs and connected brands. Presenting a crystal-clear vision to his employees, he makes time to focus on culture, encouraging people to bring their whole selves to work. As well as the huge disruption of the Covid pandemic, Andrew was forced to hit the brakes on his 16-hour workdays due to a decline in health. Jumping off the very rat race that once inspired him, he uses a context of accountability to guide both his professional and personal life. He realises now he is no longer a player on the pitch, but a manager, taking both the increased responsibility and comfort which comes with a senior role. To hear about Andrew speak on the nuances of drive that can bring highs and lows and the importance of having the right intentions, listen to this episode of How I Became. In addition to currently being EMEA CEO for VMLY&R, Andrew: - Was shortlisted for EMEA CEO of the Year by Campaign magazine - Led Y&R Europe for 3 years, during which time the agency was Cannes Lions' Regional Creative Network of the Year (2017) and Effies' Effectiveness Network of the year (2016) - Managed WPP's Red Fuse unit across Europe Topics discussed: - The parental mindset of hard work and multiple jobs - Struggles with cultural assimilation in the US - How to reckon with competition and win the game - Why fresh faces are the best faces - Where business meets art - How to cultivate a client relationship - The role of a president and CEO - How to make a great pitch - The importance of building more connected brands - How to manage technological disruption and thrive - The acceleration of online influence purchasing and augmented reality - Why pure intentions win over ladder climbing Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri

Sophie Lewis is the Chief Strategy Officer at M&C Saatchi London, having recently joined from DentsuMB.  Lewis' previous work includes planning on Mother's original “Here come the girls” work for Boots in 2007 and on Abbott Mead Vickers BBDO's “Live well for less” positioning for Sainsbury's in the early 2010s. She was also CSO at VMLY&R and is a member of the APG committee.

Walt Geer is the Chief Experience Design Officer of VMLY&R and was named the Change Creator of the Year by Adweek, but took the path less traveled to get there. In recent years, Walt has become a vocal advocate for inclusion in the creative space, and talks about how a viral post on LinkedIn and asking for accountability has helped build his platform today. Also, Walt and Rich Tu talk about the value of being a "swiss army knife", the definition of "Brand Experience" how he innovated at companies like Google, ViacomCBS (now Paramount), and Verve (to name a few) and earning some key patents along the way. Check out FirstGenBurden.com for all the episodes Follow us @firstgenburden and Rich Tu / @rich_tu Audio produced by Timothy Simonson / @timwicked Illustration by Eugenia Mello / @eumiel --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support

Commercial director JJ Adler, of Ruckus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running her own shoppe, and the secret to good spots. Check out my favorite - her Gain-iac commercial with Craig Robinson.   EVENTS & COURSES My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you've completed either Masterclass or Commercial Directing Shadow online courses.   Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It's free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we'll help one another. I'll be doing a monthly AMA there over zoom. Again, it's free.   Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.   Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 85 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Roy Armale, VMLY&R's global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human.

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Do you worry about being liked by others? Do you hold back from what you really think or want for fear of upsetting others? The desire to be liked, whether it's right or wrong, has a critical relationship to power. The characteristics we tend to “expect or accept” in women like modesty and humility are not the qualities that get professional recognition. Which is unlike the qualities that society likes to see in men such as self-confidence and assertiveness. These are the qualities that get talent ahead in their careers. However, women who are self-confident and assertive usually experience pushback for breaking the social norm.  The bitter reality is that no matter how hard you try, there will always be people out there who don't like you. Learning to be okay with that is hard work, but you'll like yourself so much more for it and have a more fulfilling career. Meet our guest, Amber Chenevert, Group Director of Strategy & Insights and Culture Studio Lead at VMLY&R, who is familiar with these roadblocks herself. Her parents raised her not to worry about being liked but rather to treat everyone fairly–and that has earned her respect at work. As an expert in marketing and building brands, she allows herself to be challenged. She has always been a deep thinker and described as wise beyond her years. Join us as she shares and teaches us about setting boundaries, living out your purpose, and giving people opportunities to tell their stories. Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Amber. Highlights:  [01:19] How Amber found what she wanted to do for a living [06:58] Dealing with insecurities, fears, and limiting beliefs [11:12] Building a personal brand and storytelling [14:57] Moving forward with what you truly believe  [15:36] Being fair vs. being liked [19:37] The difficulty of self-promotion [24:24] The importance of think time and journaling  [27:28] Setting boundaries with other people [29:54] The importance of community [36:18] The book that has greatly influenced Amber [37:50] Amber's favorite quote [38:55] One word Amber would use to describe herself [39:57] One habit that has changed Amber's life [42:06] Amber's power song Quotes: "I have prioritized fairness." –Amber Chenevert “‘Do the work, put your head down and people will notice', is just not true. You have to do the work and you have to be seen.” –Amber Chenevert “Don't judge a book by its cover, even if it's beautiful.” –Amber Chenevert Lightning Round Questions: What book has greatly influenced you?  “The Warmth of Other Suns” by Isabel Wilkerson What is your favorite inspiring quote or saying?  Always believe and invest in yourself. What is one word or moniker you would use to describe yourself?  Perseverance What is one change you've implanted that made your life better?  Taking rest seriously. Rest is multi-dimensional and I have to prioritize it and engage in so many different aspects of it in order to be whole and healthy. What power song would you want playing as you walk out onto a stage?  “All the Stars” by Kendrick Lamar About Amber Chenevert: Amber Chenevert, PhD Group Director, Strategy & Insights; Culture Studio Lead Amber Chenevert's mix of academic and agency experience gives her a unique perspective on brand strategy that empowers clients to embrace fresh ways to engage consumers and champion industry inclusion. Her global CPG and health technology experience showed her that customer basic needs around the world are quite similar. While her culture acumen allows her to identify nuance that helps marketing messages stick. Amber holds a B.S. in marketing from Hampton University, and a M.A. in advertising from Syracuse University.  She earned her doctorate in advertising from The University of Texas at Austin, specializing in consumer behavior and marketplace diversity. Amber has taught both undergraduate and graduate marketing and advertising courses at The University of Texas at Austin, St. John's University and New York University.   As a brand strategist and the Culture Studio lead at VMLY&R,  her goal is to tell human centered stories based on atypical truths. She wants to give more people the opportunity to both tell and be at the center of those stories. A marketplace diversity perspective serves as a guiding light toward her goal. Marketplace diversity considers age, ethnicity, race, gender, sexual orientation, and physical ability. It also considers the history, systems, and structures that gives insight into how today's consumers navigate their access to products, services and assert their collective power. Using marketplace diversity as a base, Amber helps brands unearth their disconnect in culture and find their connection to new market opportunities. Links: LinkedIn: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/  Twitter: https://twitter.com/AskDrC_PhD 

VMLY&R's Chief Integration Officer Myron King has has an enviable career in advertising. He has endeavored to take the role of Chief Integration Officer to new levels while maintaining a commitment to providing client value. In this conversation, Myron and Philip discuss his myriad leadership stops in the industry, the evolution of his current role and what it means for VMLY&R's growth strategy and what motivates his commitment to building an inclusive and culture first environment.

Martin, comparte su trayectoria publicitaria y su experiencia dentro de la publicidad Digital, ATL y BTL, creación de contenido y escritura creativa: guionista de cine, fotografía y más. --- Send in a voice message: https://anchor.fm/un-odyssey/message

"What does it mean to be a luminary? How can your light create a path for others?This week we discuss this and more with Cate Luzio, founder of Luminary, which is a membership-based career and personal growth platform and collaboration hub created to address the systemic challenges impacting women across all industries and sectors.Former finance executive Cate Luzio founded and self-funded Luminary in late 2018 with the mission to up-lift, up-skill, and propel women forward through all phases of their professional journeys.The company has grown to more than 3,000 individual members and 60+ corporate partners (representing more than 500,000 employees worldwide) including UBS, WW, JPMorgan Chase, Unilever, Verizon, Goldman Sachs, Indeed, Blackstone, Mastercard, VMLY&R, Bridgewater, and Heidrick & Struggles to name a few. To date, the company has led well over 3,000 in-person and virtual programs, workshops, and events.Listen and Learn:1. How Cate self funded her new venture after a successful career in banking2. What Cate learned from her mentors and allies in business development3. How personal advocacy is the best approach to ensuring you are represented in every room4. How to make the necessary choice when facing complex decisions as a leader5. Cate's perspective on work/life balanceAnd more! You can learn more about Luminary here and be sure to leave your iTunes review!---------------------We want to hear from you! Shoot an email over to welcome@thegreatgirlfriends.com or drop a DM directly to Sybil ON IG @sybil_amutiFollow now

In this episode, GOLD talks to Wayne Best, Chief Creative Officer, VMLY&R, who offers his insights on the innovative ‘I Will Always Be Me' project with the MND Association – a fascinating and important cause with so much potential to inspire the pharma industry. But that's not all! Join us to delve into the latest GOLD infographic on supply chain stability and hear the latest industry news you might have missed. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Risks to supply chain vulnerability – infographic https://www.emg-gold.com/_files/ugd/b8a9db_2fee0c32ea6940e69a36e4d939eedade.pdf Reacting to supply chain risks https://www.emg-gold.com/post/reacting-to-supply-chain-risks AI and Big Data at the forefront of pharma in 2022 https://www.emg-gold.com/post/ai-and-big-data-at-the-forefront-of-pharma-in-2022 The latest GOLD issue, including the blockchain feature mentioned https://go.emg-gold.com/gold-20-access-form

To nejdůležitější je vědět, proč komunikuji a čeho tím chci docílit. S Barborou jsme si povídali například o tom, jak před více než 6 lety založila a od té doby vede social tým agentury Ogilvy, proč je někdy důležité odmítnou potenciálního klienta nebo zda a jakým způsobem dokáží spolupracovat kreativní ega několika agentur ve společném tendru. Pro ničím nerušený poslech nového dílu CreativeC podCCastu vám vřele doporučujeme ztlumit upozornění z Facebooku, Instagramu, Twitteru, Clubhousu, LinkedInu, Pinterestu, Tinderu, Bumblu, TikToku a všech dalších sociálních sítí, které ve svém mobilu máte. Přejeme Vám příjemný poslech. /moderují Jirka Štefek a Přemek Adamec.

Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VMLY&R joins us once again to talk about the other side of the metaverse. Contrary to popular belief, the incoming of web3 & the metaverse isn't only about escaping your reality through VR goggles, but about getting more out of the real world and getting our attention off of these GD screens. Luke once again flips my ideas about the metaverse upside down through history lessons about Sumerian tax records, differences between extremists & fundamentalists, the upbeat future of Back to the Future, and the grand vision of humans getting time and attention back from our screens through AR/MR, game design & AI. If you're new to the concepts of web3 & metaverse or working to champion it in your own organization, this interview is a must-listen. Buckle up, cuz the PMP is off to the metaverse.

Fina Solà es una líder inconformista que ha decidido que se lo merece todo en la vida. Es directora general de una gran empresa de comunicación: VMLY&R y es especialista en hacer crecer marcas para conectarlas con el público dentro de áreas como la alimentación y la salud. Las empresas merecedoras son aquellas en las que los líderes respetan a las personas que trabajan en ellas y también a las personas a las que venden. Hoy en día, una empresa que no sea respetuosa con los consumidores y con las audiencias internas no tiene mucho futuro. Todos querríamos trabajar en una empresa que nos trate bien y a la que no nos cueste tanto dedicarle nuestro tiempo. Para conseguir todo esto, cambiar la cultura empresarial es la clave. En esto, la pandemia también ha establecido un antes y un después: nos hemos dado cuenta de que los horarios rígidos no eran tan imprescindibles como pensábamos y que se podía organizar y armonizar mejor la vida personal con la actividad laboral. Apúntate a este café si quieres conocer cómo son las líderes inconformistas de las empresas merecedoras. Puedes encontrarme en www.rosamontana.com y en rosa@rosamontana.com Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Propósito é a palavra da vez em quase todas as empresas. Como é levar isso para dentro da propaganda? O tripé “tecnologia, dados e criatividade” domina o assunto dentro das agências de publicidade. O quanto as equipes mudaram por causa disso? O programa Mídia e Marketing desta semana recebe Fernando Taralli, CEO da agência VMLY&R, que ainda fala sobre as muitas transformações do mercado com a pandemia e sobre as inovações tecnológicas do setor: “A criatividade ficou mais divertida: ela bebe agora de comportamentos que estão constantemente em evolução”.

VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week's Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising years ago. VMLY&R is positioning itself at the intersection of commerce and creativity, as social media, influencers and content become part of the commerce journey.Kaminkow also discusses VMLY&R's hunt for talent that's diverse in both background and skill sets, the growing trend of job pluralism and how the agency is helping clients navigate supply chain issues leading up to the holiday season.Listen here now, and subscribe to Campaign Chemistry wherever you get your podcasts!

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: Brendan Cooper (Content Director and Strategist | Cedar) Justine Drake (Content Director | John Brown Media) and Charne Munien (VMLY&R) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Brendan Cooper, Content Director and Strategist at Cedar, Justine Drake, Content Director at John Brown Media and Charne Munien Strategy Director at VMLY&R, talk to host Anelde Greeff Co-founder and Chief Content Officer at 2Stories2 about the importance of audience-led strategy and planning when it comes to the content marketing discipline. The expert panel looks at what it means to be audience-first and how to define audiences with the use of triggered audience mapping and personas. They also examine how the iterative content marketing process allows for constant learning about segment audiences with case studies and best practice examples where a clear audience was successfully utilised in content marketing strategy to deliver results as well as to up-sell, cross-sell and increase retention. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Anelde · Connect with Brendan · Connect with Justine · Connect with Charne

Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital Director, John Brown) Guests: Mpume Ngobese (Co-MD Joe Public United) Natalie Pool (Content Design Lead at VMLY&R South Africa) and Riaan Wolmarans (Head of digital, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Riaan Wolmarans, Head of Digital at Arena Holdings, Mpume Ngobese, Co-Managing Director at Joe Public United and Natalie Pool, Content Design Lead from VMLY&R talk to host Emma Odendaal, Digital Director at John Brown about the definition of digital content marketing. The expert panel discuss the framework of content marketing and how it exists within the greater digital marketing landscape in relation to other specialisms. They also explore key principles and explain their take on how marketers should use digital content marketing in their marketing mix, delving into how most agencies, brands and publishers in South Africa produce some form of ‘content' but there is a need to find greater clarity by looking at the difference between content marketing, branded content and native content. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Emma · Connect with Mpume · Connect with Natalie · Connect with Riaan

In this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each worked at Sprint. The duo had the unique opportunity to collaborate and eventually patent a new technology for mobile video. At the time Jeff was the Product Management lead for Sprint TV and Mark was the Biz Dev lead for the same product. In this information-packed podcast, Jeff breaks down the business need for innovation and he describes the importance for organizations to continually reinvent themselves to stay relevant to customers. Jeff dives into the best practices of creating and maintaining a winning process of innovation. You won't want to miss this energy-packed conversation. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)

Here in this episode we sit down with Walter Geer, executive creative director at VMLY&R. He shares with us about his path from achievement to finding fulfillment in clearing a path for others to succeed through the power of asking and challenging the status quo of some of the biggest companies out there.    Follow Walter: https://instagram.com/3rdgeers/ Follow Us: https://instagram.com/speakyourlyfe/ Support: https://patreon.com/speakyourlyfe Connect: https://speakyourlyfe.com 

On this episode of Dubai Works, we are joined by Nick Walsh the CEO of VMLY&R COMMERCE in Middle East and North Africa heading the network of offices from the hub in Dubai. His business management experience spans across a variety of clients such as BAT, Unilever, GSK, Coca-Cola, Mars, Guardian Audi and BP Castrol to name a few. He is a pioneer in the activation space, focusing on ensuring his team become the authority in the core offerings of commerce and experiential. He is passionate about his people and inspires them to deliver great work through building winning cultures and successful teams. VMLY&R COMMERCE is WPP's (a creative transformation company.) newest end-to-end Creative Commerce Company. We deliver engaging new commerce experiences to unlock commercial growth. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. --- Send in a voice message: https://anchor.fm/dubai-works/message

In this episode of the Futurum Tech Webcast/Futurum Tech TV Daniel and I jumped on LinkedIn Live to talk about the news of the new Intel campaign featuring Justin Long, previously known as “The Mac Guy.” We talked about the new M1 chip that Apple is building as the company shifts from reliance on Intel powering Apple products. We then talked about Intel's new campaign, bringing back Justin Long, the “I'm a Mac” guy in a campaign designed to spoof Apple, this time, someone that's all in on Team PC. What I did not know before we recorded this webcast is that Apple started this clever twist, bringing in John Hodgman, the “I'm a PC” guy from the original Apple “Get a Mac” campaign to kick off its reveal of the M1 processor replacing Intel's chips. And Intel, with agency partner VMLY&R, responded with its own #GoPC campaign. This is a clever. As a long-time Apple product user, and owner of more Macs than I can honestly count, it was great to see the Intel campaign highlight the very real limitations that all Mac users live with. It's true, we really do just live with them. As John Coyne, Intel's vp of brand, creative and media said to AdWeek, “It's a fun challenge: How do you highlight the limitations that Mac users just live with and help highlight that we have a more compelling choice available with PCs? Who better to tell that story than Justin Long, who spent more than four years and 66 commercials representing the personification of ‘I'm a Mac'?” It was great to see Intel step up here and counter Apple's Hodgman campaign. In addition to being clever, for Intel, it was a great way to showcase the many, many benefits a PC affords in terms of user experience, flexibility, and usability that, well, Apple devotees don't have. Want to watch the Intel spots, you can do that by checking out the Intel YouTube channel here. Daniel wrote about this in a separate article for the Futurum blog: Intel's New Ads Target Apple M1 With Former Mac Spokesman Justin Long

Antonio Patric Buchanan has spent his career influencing some of the world's top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.   Antonio is now the co-ceo and chief strategy officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.   Antonio has been named one of the Top Creative Thinkers by Adage, named on the Top Innovative Thinkers list for Wallpaper Magazine and one of the Top 100 Executives on Black Enterprise's be 100 list.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Antonio Patric Buchanan has spent his career influencing some of the world's top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.   Antonio is now the co-ceo and chief strategy officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.   Antonio has been named one of the Top Creative Thinkers by Adage, named on the Top Innovative Thinkers list for Wallpaper Magazine and one of the Top 100 Executives on Black Enterprise's be 100 list.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

In this week's podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing. Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your customer touchpoints in transformative ways, with positive results for customers and the bottom line. She shares her views on the challenges being experienced by consumers and how brands can create more meaningful experiences. Don't miss out, tune in now! Webpage · Instagram Page

In this week's podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing. Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your customer touchpoints in transformative ways, with positive results for customers and the bottom line. She shares her views on the challenges being experienced by consumers and how brands can create more meaningful experiences. Don't miss out, tune in now!

This perspective was shared from the EDGE Forum editors team at T-Renaissance Inc. (www.t-renaissance.com) upon a recent business news from “adweek”.

How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important? This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker. Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely! Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 - Shifting keynote messaging from in person to virtual mediums @2:30 - Needing to bring live stage presence to a digital screen @4:45 - How to find your competitive advantage & stand out in the sheer amount of content our audiences have at their fingertips. (4 Ds - Discover, Differentiate, Demonstrate, Defend @9:00 - Porters 5 forces & how to actually implement a strategy through beta testing @12:30 - How to assure consistent messaging across an organization @14:00 - Managing remotely - and the importance of a single source of truth @16:45 - How can a central source of truth be used to develop efficiency @18:30 - Where to invest your money, and focus on digital experience. @22:25 Final 4 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/robert-chain/support

Heather Physioc, Group Connections Director, Discoverability | VMLY&R https://www.vmlyr.com/ @heatherphysioc My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don't know what a discoverability group is, you're not alone. I'm going to ask her about it early on in our discussion. Heather is an in-demand speaker who's presented at virtually every major conference in our industry. A shortlist of the places you might have heard her present includes Mozcon, Brighton, SearchLove, and Pubcon. In an industry that is very technical, Heather frequently presents on topics about the human side of actually doing our job. This is the tough work of earning trust with clients, building relationships with teammates, and fostering genuine collaboration. For example, at most agencies, there is a department for SEO and a department for PPC, and so on. One of the things Heather's team is well-known for is taking an interdisciplinary approach to search marketing. We're going to talk about how her integrated teams have created value for clients by un-siloing paid search, SEO, and performance writing. She is also is a knowledgeable beer drinker. It was her idea for us to drink some delicious beers from boulevard brewing based in her hometown of Kansas City. Grab something cold to drink and join me for a conversation with Heather Physioc about client stewardship, what it takes to be a good teammate and our mutual love for dogs. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Marinda McKenzie Cummings & Tessa Kohler, Associate Planners at VMLY&R, give us a look into working in experience strategy and starting your career in the Midwest. Hear about what their work entails, advice on receiving feedback as a junior, relocating to Kansas City for their first jobs, and diversifying your network and perspective.

จากวิกฤตโควิด-19 ที่เกิดขึ้นซึ่งเราทุกคนไม่สามารถหลีกเลี่ยงได้ หนึ่งในผู้ที่ได้รับผลกระทบอย่างรุนแรงก็คือแบรนด์และธุรกิจต่างๆ ซึ่งล่าสุดนี้ทางเอเจนซี VMLY&R ก็ได้ทำการศึกษาและสรุป 5 แนวทางกระตุ้นภูมิคุ้มกันให้กับแบรนด์ในยุค Covid-19 โดยวันนี้ทางเราเองในฐานะ Partner ในการนำเสนอเนื้อหาครั้งนี้อย่างเป็นทางการ ขอสรุป 5 แนวทางสำคัญนี้ มาแบ่งปันเพื่อนๆ ให้ฟังกันผ่านพอดแคสต์ครับ อ่านบทความแบบเต็มๆ: bit.ly/AADVMLYR Podcast โดย เพิท พงษ์ปิติ ผาสุขยืด Founder of Ad Addict

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren't sure either but we explore it together. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Welcome to The Mom Enterprise, a weekly podcast hosted by Kendra Martinez featuring working Moms who find a way to manage it all.   Episode Guest: Julia Hammond  Julia Hammond joined Deloitte in 2019 to open the Chicago office of their creative agency, Heat.  A San Francisco-based independent before acquisition in 2016, Heat Chicago will be the fourth office in the US, having expanded to New York and Seattle over the last two years.  Julia is a proven team builder, a community servicing do-gooder, a wife, mom, and real estate entrepreneur.  Prior to joining Heat, as executive director, North America at VMLY&R, Julia managed client engagement talent and business across the Chicago, Seattle, San Francisco, Minneapolis, and Cincinnati offices.  She was also a WPP Global Team Leader, overseeing an integrated “horizontal” team comprised of talent from Ogilvy, Mindshare, VMLY&R and Cavalry on behalf of Tyson Foods.   While at VMLY&R Julia's portfolio of offices handled  brands such as Microsoft, Skyy Vodka, Amazon, Kraft-Heinz, Unilever, and Mars. The work ranges from big bold brand campaigns, to efficient scaled content production; from ecommerce and optimization to digital transformation.  Julia strives to build brands that equally create emotional connections, and add value to people's lives.    Over the course of her career, Julia spent time at Leo Burnett and Fallon, where she led the network of Publicis agencies throughout Central America, South America, and Mexico for Nestle.  And before her adventures abroad, Julia spent several years at FCB Chicago, New York, and Southern California working on iconic brands like Sharpie and Starbucks; she even “Let the good times roll” with Kawasaki Motorsports.   What sets Julia apart is her ability to transform pretty much any situation, into a fun, collaborative, energetic one. Her sense of humor and resilience has helped her thrive in the agency world, and her commitment to talent development has helped her build an army of loyal partners, mentees, and co-conspirators throughout her career. Julia feeds off of positivity and has an insatiable hunger to lift others up.   Julia lives in Chicago with her husband, two kids, and geriatric french bulldog.   Listen to hear more about Julia's story:  1:10 | Getting to know Julia and how she got into advertising. 5:20 | The Chicago Improv scene and exploring self-confidence. 13:00 | How Julia's shaking up the advertising industry. 22:25 | Changing jobs with two little ones. 26:10 | Keeping the balance happy in the household. 33:50 | Making time for your other half. 39:30 | Making time for yourself. 44:25 | Lightening Round! 1:03:33 | Biggest Mom oops. 1:07:05 | What's next for Julia.   Links mentioned: Instagram @hammonaca, Linkedin: https://www.linkedin.com/in/juliafhammond/   Follow this podcast: Instagram: @themomenterprise Website: www.themomenterprise.com Contact Us: themomenterprise@gmail.com Music: www.bensound.com   Producer: Kendra Martinez Co-Producer/Editor: Lexi Burrows