Podcasts about vml

Series FiveThis episode of The New Abnormal podcast features Marie Stafford, Global Director (Intelligence) at VML. She's a strategic foresight consultant skilled in creating inspiring future narratives, transforming futures insights and trends into commercial opportunity across a top tier multinational client portfolio. Specialised in foresight at the intersection of consumers, culture and innovation, Marie is also a seasoned speaker and panellist cited in outlets like the FT and New York Times. In this episode, she discusses the latest 'Future 100' from VML (the renowned industry report that examines key trends from around the world, and features interviews with a range of sector experts) along with her take on dynamic issues illuminated at the recent SXSW London. So, if you're interested in listening to the views of an industry-expert across a range of subjects from Sharing to Solitude and from Pets to Architecture...enjoy! 

On this episode of Human Centered, host Nick Brunker welcomes Nick Yecke, Executive Director of Experience Strategy at VML, to explore the fascinating evolution of customer experience (CX). Inspired by Yecke's recent article in eXp Magazine, they chart a course through CX's history, from the early "Service Era" and "Satisfaction Era" through the "Relationship Era" and the current "Experience Economy." The conversation then dives deep into what Yecke terms the "Predictive and Autonomous Era," where AI, data analytics, and automation are set to reshape how businesses anticipate and fulfill customer needs proactively. They discuss key pillars like hyper-personalization, AI-driven self-service, emotion and context recognition, "Invisible CX," and the critical importance of ethical considerations and trust in this new landscape. Tune in to understand how the lessons of the past are shaping a future where CX becomes more intuitive, efficient, and deeply human-centered.You can read Nick Yecke's article, "Looking Back, Looking Forward," in eXp Magazine here, beginning on page 48.

Send us a textIn this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP & VML and the current world president of the International Advertising Association to understand the playbook of modern advertising. Sasan's journey—from New York's Madison Avenue to the vibrant streets of Dubai—reads like the script of a modern-day Mad Men, but with a distinctly international twist. Sasan shares what makes regional brands unique, and why understanding local consumers is more crucial than ever in a globalized world. He unpacks the anatomy of truly effective campaigns, drawing on his experience with iconic brands like Coca Cola, Mazda and KitKat. Sasan reveals the collaborative dance between client and agency, and why great advertising is never just about a clever idea—it's about partnership, trust, and relentless curiosity. And about balancing technology with humanity. We tackle the challenge of declining customer engagement and the rise of experiential marketing, discussing how brands can move beyond fleeting impressions to build lasting loyalty and emotional resonance. Can brands authentically balance purpose and profit? How do you navigate the risks of polarization in today's divided world? Should agencies chase awards or results? Do creative campaigns drive higher sales? Is BX more important than CX? And what does it really take to connect with Gen Z and Gen Alpha? Sasan offers a front-row perspective on how generative AI and data is reshaping creative work, on the future skillset for marketers, the war for creative and analytical talent, and why the human touch will always matter—even as machines get smarter. Tune in for a masterclass in creativity, leadership, and the future of advertising with one of the industry's most dynamic and insightful leaders. And remember to visit give.moneymajlis.com to redeem your free $50 GiveCard for charity. Research by Shekhar Krishnamurthy & Perplexity Pro Produced by Poddster Giving partner : Goodworld

In this special episode of Women Lead, recorded live at The Women's Edition of The Digital Distillery Hamburg Vol.2  host Nadia Koski hops on the mic with three incredible leaders: Evangelia Mitoli, Sales & New Business Manager - DACH at DOUGLAS Marketing Solutions, Kim Dammann, Director Strategy & Brand Transformation at Odaline, and Sandra Krah-Schymetzki, Director Growth, Marketing & PR at VML. Recorded at 4Walls Hamburg, a cozy, living room-style space in one of the city's oldest buildings, the episode captures the warm, open atmosphere of the event, perfect for real talk and creative exchange. Together, they explore how to ask for meaningful, constructive feedback, advice they'd give their younger selves, letting go of self-doubt and trusting the process. They also discuss how we can support the next generation of female leaders.Key takeaways:Start before you're ready. Progress over perfection.Use your voice! it matters more than you thinkDismantle stereotypes for the next generationTune in for fresh insights and inspiration from the heart of Hamburg.Links and recs:Connect with Evangelia Mitoli on LinkedInConnect with Kim Dammann on LinkedInConnect with Sandra Krah-Schymetzki on LinkedInProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

In celebration of Asian American and Pacific Islander (AAPI) Heritage Month, a dynamic group of industry leaders gathered for MediaVillage's fourth annual AAPI Leadership Roundtable to discuss the ongoing evolution of inclusion in the media and advertising sectors. The panel featured Suzie Bao, VP Group Account Director for McDonald's at IW Group; Bernice Chao, Chief Creative Officer at Aster and Founder of Asians in Advertising; Irene Kwak, EVP of Client Growth at Starcom; Jinie Kwak, Executive Director of Global Communications and Marketing at VML; and David Lai, President and Head of Global Data, Analytics & Transformation at Publicis Collective.

Welcome to The Power Lounge. Host Amy Vaughan speaks with Deanna Behrens, VML's Director of Media and Strategy and a leader in retail media. Deanna has launched strategies across seven major retailers, shaping the future of the industry.Together, Amy and Deanna explore how brands and retailers are transforming consumer connections through data-driven, consumer-focused methods and technologies like QR codes and AI. Deanna shares her journey from traditional media to the dynamic field of retail, highlighting the importance of adaptability and innovation.This episode offers valuable insights for marketers, business owners, and anyone interested in the future of commerce, providing practical advice and real-world examples to thrive in today's retail landscape. Tune in to The Power Lounge to learn from Deanna's expertise and industry perspectives.Deanna Behrens is a marketing strategist with extensive experience in the consumer-packaged goods sector. As Director of Media and Strategy, she leads marketing initiatives that drive results, focusing on commerce intelligence for retail media across seven leading retailers. Deanna is dedicated to empowering teams and advancing the future of retail media.Chapters:00:00 - Introduction00:10 - Retail Media Strategy Insights04:15 - Agility in Retail Media Evolution07:23 - Unplanned Purchases via Impulse Marketing11:16 - "Brand Visibility Over Awareness"13:10 - Brand Authenticity Foundations19:40 - "DTC Impact on Retail Strategy"20:35 - "D2C Innovation vs. Brand Caution"25:01 - Consistent Branding Across Retailers27:56 - "Adapting Media Math for ROAS"32:16 - Ad Spend Evaluation Challenges33:05 - Aiming for Standardized Metrics38:27 - Leveraging Data and AI Insights42:41 - Purchase Influence Through Repeated Exposure43:14 - Marketing Synergy Across Retail Channels48:48 - Marketing Support Podcast for Small Businesses50:35 - Aligning First Party and RMN Data53:16 - Evolving Media Strategies56:32 - Shopper Marketing Resources59:01 - Community Support Advantage01:00:41 - OutroQuotes:"Create opportunities when you can. Often, we doubt our potential, but embracing uncertainty leads to growth and magic."- Amy Vaughan"Stay agile and curious. Embrace ambiguity and new challenges to unlock possibilities and drive innovation."-Deanna BehrensKey Takeaways:Embrace Agility and CuriosityConsumer-Centric is Non-NegotiablePartnerships Are EvolvingTest, Learn, and Innovate—ContinuouslyData Is Your Power Tool (But Ask the Right Questions)Brand Consistency, Local NuanceSmall Brands, Big PotentialLifelong Learning & CommunityConnect with Deanna Behrens:LinkedIn: http://www.linkedin.com/deannabehrensWebsite:https://www.vml.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

Join us on The Midweek Takeaway as we welcome Geoff Baker and Che Connon from BSF Enterprise to discuss one of the most extraordinary innovations in sustainable materials — lab-grown T-Rex leather. BSF's subsidiary, Lab-Grown Leather Ltd, in collaboration with VML and The Organoid Company, has unveiled Elemental X™️, a revolutionary luxury leather developed using fossilised collagen and synthetic DNA. We explore how this prehistoric-inspired material was created, the science behind it, their latest £141,750 funding raise, and what's next for BSF as they push the boundaries of biotechnology, fashion, and sustainability. Disclaimer & Declaration of Interest This podcast may contain paid promotions, including but not limited to sponsorships, endorsements, or affiliate partnerships. The information, investment views, and recommendations provided are for general informational purposes only and should not be construed as a solicitation to buy or sell any financial products related to the companies discussed. Any opinions or comments are made to the best of the knowledge and belief of the commentators; however, no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion. Listeners are encouraged to perform their own research and consult with a licensed professional before making any financial decisions based on the content of this podcast.

Cultivan cuero de T-Rex en laboratorio. ¡Bolsos de dinosaurio llegarán este año! Ciencia, lujo y sostenibilidad en uno  Por Félix Riaño @LocutorCo Imagínate sostener un bolso con la textura rugosa del rey de los dinosaurios, sin cazar ningún animal vivo y sin usar cuero tradicional. La empresa VML, junto con Lab-Grown Leather y The Organoid Company, están trabajando para crear piel auténtica de Tyrannosaurus rex en laboratorio. ¿Cómo lo logran? Usan fragmentos de colágeno hallados en fósiles de ochenta millones de años. Su objetivo es lanzar la primera pieza de lujo antes de que termine 2025, posiblemente durante la temporada navideña. Además de revolucionar la moda, quieren demostrar que la biotecnología puede reducir la deforestación y los químicos tóxicos que usa la curtición tradicional. ¿Veremos pronto bolsos prehistóricos en las vitrinas de París y Nueva York?  Pero el proyecto enfrenta desafíos éticos, técnicos y ecológicos inesperados  Todo empezó cuando paleobiólogos lograron recuperar microscópicos fragmentos de colágeno de un fémur fosilizado de T-Rex en Montana. Aunque durante mucho tiempo se creyó imposible, nuevos métodos permitieron conservar y analizar esas moléculas de proteínas. The Organoid Company, líder en ingeniería genómica, reconstruyó la secuencia completa del colágeno a partir de esos fragmentos. Después, Lab-Grown Leather, usando su plataforma avanzada ATEP™, insertó esta información en células cultivadas sin necesidad de sueros animales ni andamios artificiales. El resultado: una dermis densa, formada de manera natural, que imita a la perfección la piel original del dinosaurio. El toque creativo vino de VML, la agencia que diseñará los primeros accesorios de lujo hechos con esta nueva piel jurásica.  Aunque suena increíble, fabricar cuero de T-Rex presenta complicaciones. Primero, el colágeno fosilizado no está completo, por lo que se rellenan vacíos usando modelos de inteligencia artificial, generando debate sobre qué tanto de ese cuero será "realmente" de dinosaurio. Además, la legislación actual no contempla cómo regular productos elaborados a partir de especies extintas, y organismos conservacionistas temen que esta tecnología fomente la extracción irresponsable de fósiles. Desde el punto de vista económico, se espera que los primeros productos tengan precios altísimos: algunos expertos calculan bolsos de más de 20 000 dólares. También surgen dudas éticas: ¿deberíamos comercializar tejidos que pertenecieron a criaturas desaparecidas hace 66 millones de años? Además, aunque el proceso es más limpio que la curtición tradicional, la producción en biorreactores consume energía, lo que levanta preguntas sobre su verdadero impacto ambiental.  Frente a estos retos, los impulsores del proyecto ofrecen respuestas claras. El cuero T-Rex, conocido como Elemental Leather™, será completamente biodegradable y tendrá una huella de carbono aproximadamente treinta por ciento menor que la del cuero bovino tradicional. Lab-Grown Leather publica parte de la información genética reconstruida, para que otros laboratorios puedan verificar la autenticidad del proceso. Además, los bolsos incluirán un código QR que permitirá rastrear la procedencia de los fósiles, las etapas de producción y los indicadores ecológicos. Si las pruebas de resistencia mecánica, programadas para julio de 2025, son exitosas, los primeros bolsos se presentarán en una pasarela en Ámsterdam a finales de año. El plan no se queda ahí: las empresas ya negocian acuerdos con fabricantes de automóviles eléctricos para producir interiores tapizados con esta piel jurásica, ampliando el uso de biomateriales innovadores en nuevas industrias.  El antecedente inmediato fue el proyecto de la albóndiga de mamut, presentado en 2023. En esa ocasión, investigadores usaron ADN de mamut completado con genes de elefante para cocinar una albóndiga de proteína reconstruida. Ahora, con el cuero de T-Rex, el reto es aún mayor porque implica replicar la estructura física completa de una piel prehistórica. Este esfuerzo ocurre mientras la industria del cuero enfrenta fuertes restricciones: en 2024, Brasil registró una deforestación ganadera cercana a 13 000 kilómetros cuadrados, y la Unión Europea prohibirá el uso de curtientes de cromo hexavalente a partir de 2027. Además, los biomateriales están en auge: se proyecta que el mercado mundial superará los 47 900 millones de dólares para 2030, creciendo alrededor del 15 % anual. En ese escenario, materiales como el cuero de T-Rex podrían convertirse no solo en un lujo exclusivo, sino en símbolos de innovación sostenible para las próximas generaciones.  El cuero jurásico pasa de la ciencia ficción al escaparate real. Si el equipo logra escalar la producción, veremos bolsos con ADN de T-Rex que conjugan lujo, biotecnología y responsabilidad ambiental. ¿Te atreverías a llevar un accesorio inspirado en un depredador de 66 millones de años? Cuéntamelo y no te pierdas más historias como esta en el pódcast Flash Diario.Flash Diario en Spotify en tu plataforma favorita.  BibliografíaThe Daily Galaxy  The Telegraph  The Times  VML Newsroom   Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/flash-diario-de-el-siglo-21-es-hoy--5835407/support.

On this episode of Human Centered, host Nick Brunker welcomes Jason Gaikowski, VML's Chief Transformation Officer, to explore how AI is transforming creativity in marketing. Jason describes our industry's "engagement addiction" as creating "junk food for the soul" and argues we're experiencing an "event horizon" - a profound shift comparable to the industrial revolution. They discuss how AI might democratize creativity beyond creative departments, why questions will become more valuable than answers in an AI world, and the imperative to ensure machines work for us rather than the reverse. This conversation challenges us to reimagine our relationship with technology and rediscover creativity's true purpose: improving people's lives rather than simply driving engagement metrics.Also be sure to check out Jason's new podcast, The Opinion Party!

Today on the Modern Wellness Podcast there's a discussion about where health consumers are spending their money after Fitt Insider's article after a VML report found consumers are prioritizing health in their budgets. "Consumers Prioritize Health Spending"The team discuss The Guardian reporting that a recent report found that women aged between 40 and 50 are doing more exercise than women half their age. "‘We've moved past aesthetics': why middle-aged women are outnumbering the gym bunnies"And lastly in Modern Wellness Recommendations Adrienne shouts out BrainBombs (brain-bombs.com) which are functional snacks that are super convenient, taste delicious and will provide with big nutrients.Don't forget to rate/review and subscribe or follow!You can follow the show and send in your questions to @modernwellnesspodcast or email questions@modernwellnesspodcast.comAnd follow the hosts Adrienne @adrienne_ldn, Sammi @sammiadhami, and Oli @_olipatrick. Hosted on Acast. See acast.com/privacy for more information.

Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Picture at the 2023: Everything, Everywhere All at Once. So Brian joined the podcast to take some of the craziness out of it all by digging into the 3 waves of AI innovation - content, experience, and agents. How you should think about them and how to work through them within your organization and with your partners.

On this episode of Human Centered, host Nick Brunker welcomes Dave Altis, Chief Experience Design Officer at VML, to explore the future of websites. As AI and Web3 technologies rapidly evolve, they discuss the limitations of current platforms and the impending shift towards agent-driven, hyper-personalized experiences. Dave shares insights on how brands can navigate this transition, from embracing AI-powered content delivery to designing for emotional connection in an increasingly automated world. They discuss the changing expectations of consumers and the role of storytelling in the age of AI. Get ready to rethink the future of websites and how they'll shape the way we interact with brands online.

Maria is a Magic competitor and streamer based in Germany. 0:00 Intro 1:20 Content creator origin story 5:52 Competitive gamer origin story 9:42 Discovering Magic The Gathering 12:31 Success in competitive Magic and the gender barrier 20:17 The Venus and Mercury League (VML) 25:14 Misconceptions about VML and inclusiveness 31:42 Maria's stream audience and how she focuses 40:11 Creator goals and finding balance 50:20 A Magic family 59:57 The Queen of Midrange 1:07:19 Balancing content with family duties 1:10:13 Peer recognition from other creators

Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future. 

Dave's guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness to companies and products. Kristy talks about the difference between organic and paid discoverability (8:28), why you should always start with search before anything else (13:50), how the industry as evolved over time (17:40), where new brands should start (18:48), and thoughts on newer e-commerce players like Temu (20:02).Check out VML's "2025 Predictions for Search" report here: https://www.vml.com/insight/2025-predictions-for-search Connect with Kristy: https://www.linkedin.com/in/kskristy/ Learn more about ItsRapid: https://itsrapid.ai/Get the ItsRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker

Check out the twitch channel: http://twitch.tv/magicmics Visit our subreddit: http://www.reddit.com/r/magicmics Follow us on Twitter: http://twitter.com/magicmicscast Like us on Facebook: http://facebook.com/magicmics Co-Sponsors: https://www.manatraders.com/ (use code MAGICMICS_08V)   First Pick   Aetherdrift Roundup Trailer: https://youtu.be/YK3X8zCIFKI Events & Promos Overview: https://wpn.wizards.com/en/news/aetherdrift-events-and-promos-overview Mechanics: https://magic.wizards.com/en/news/feature/aetherdrift-mechanics https://cdn.discordapp.com/attachments/410942703623208960/1331763196750462987/473786459_1129286495530519_3630362391122436417_n.png?ex=6792cca1&is=67917b21&hm=f7783b9c6f153caeead15bb24e380b1d4ea8c6ff1bae29bfbd5f21abeea3b2a7&   Gather the Townsfolk   Salubrious Snail's Manabase Tool: https://www.salubrioussnail.com/manabase-tool   Desperate Ravings   WotC Cuts Support for VML: https://bsky.app/profile/vmlmtg.bsky.social/post/3lg6zejwvss2l https://bsky.app/profile/nilejoan.com/post/3lg72u63qbs2y https://bsky.app/profile/magicmishamigo.bsky.social/post/3lg73ghhvxs2w https://bsky.app/profile/niphette.bsky.social/post/3lgbfx2yifs2o CubeCon's Statement: https://bsky.app/profile/cubecon.org/post/3lg7i37no722g   Splash Damage   TCG Card Shop Simulator x Ultra PRO: https://store.steampowered.com/news/app/3070070/view/738127762059952303?l=english   TikTok Ban Roundup Marvel Snap Caught Up: https://bsky.app/profile/wario64.bsky.social/post/3lg3253fnn42d https://bsky.app/profile/dixonij.bsky.social/post/3lg34j3fg5k26 https://bsky.app/profile/benbrode.bsky.social/post/3lg35u52bxs2c https://bsky.app/profile/benbrode.bsky.social/post/3lg7txo2bcc2j TikTok's Confidence: https://bsky.app/profile/bobbyallyn.bsky.social/post/3lg2xj5lmec2v   The Finisher We're ready for the set to go! The race is on, so tell me: what are you rooting for in the coming expansion?  

In this episode we cover: Hasbro earnings report, discontinued VML, Elon Musk faking gamer cred, fallout of the TikTok ban, Balatro review, game industry outlook, and LGS distance importance.   Please remember to rate the show and leave a comment!   DeQuan - @powrdragn Brian - @brianpsionic   Color of Magic Patreon: https://www.patreon.com/ColorofMagic Website: https://www.colorofmtg.com/ Twitter: https://twitter.com/ColorofMTG Facebook: https://www.facebook.com/colorofmtg    

Everything is changing -- FAST. After five years, Hasbro-owned Wizards of the Coast has stopped bankrolling a group for "marginalized genders" in Magic the Gathering. Then we talk about author Ben Riggs, who is convinced the Drow are stand-ins for African Americans despite the OG TSR creators repeatedly stating they were based on evil fairies from folklore. Will Wizards drop the woke to save their own butts? Wizards of the Coast abruptly terminated funding for the VML program, which supported marginalized genders in Magic: The Gathering, despite previous commitments to diversity and inclusion. The sudden cancellation of the VML program has left marginalized players feeling betrayed and questioning the integrity of Wizards of the Coast's commitment to diversity initiatives. Affirmative action and diversity hires in the VML program led to perceived favoritism and questioning of legitimacy for players who identify as marginalized genders, even those who earned their spots through skill. The controversy has sparked debate about the impact of diversity initiatives on gaming communities, with some arguing they can lead to unfair advantages and undermining merit-based competition. Wizards of the Coast cited lack of funds as the reason for stopping VML program support, despite previously providing funding and invites to competitive events. Author Ben Riggs controversially claims that Drow in D&D are stand-ins for African Americans, contradicting original TSR creators who state they were based on evil fairies from folklore.

To read the full stories included in this episode:US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHAThe Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

On this episode of Human Centered, VML Chief Innovation Officer Brian Yamada joins host Nick Brunker fresh from CES 2025 to discuss the latest technological innovations shaping our future. From AI's evolution into the experience era to emotionally intelligent robots and breakthrough developments in health and accessibility, Brian unpacks how artificial intelligence is moving beyond content creation to fundamentally reshape how we interact with technology in our daily lives. The conversation explores how brands can leverage these emerging technologies, the rise of local AI models, and what these developments mean for marketers and brands looking to create more meaningful consumer connections. Brian also shares insights on how companies can stay ahead of rapid technological change while maintaining authentic human connections in an increasingly AI-driven world.

In our annual predictions special of Human Centered, VML's Global CXDO Karen Boswell joins host Nick Brunker to forecast the major customer experience trends for 2025. Building on her accurate predictions from last year, Karen explores how AI will evolve from a transactional tool to an intelligent companion, reshaping how brands connect with customers. The conversation delves into the future of personalization, emerging privacy concerns, and the impact of AI on both CX professionals and the health/wellness industry. Whether you're a brand leader, CX practitioner, or technology enthusiast, this forward-looking discussion offers valuable insights on navigating the rapidly evolving landscape of customer experience in the year ahead.

On this episode of Human Centered, host Nick Brunker, Group Director of Experience Strategy at VML, dives into the evolving landscape of holiday shopping just as Black Friday approaches. Joined by Michelle Baumann, VML's Chief Strategy Officer, they explore how brands are navigating what promises to be the most channel-diverse and technologically advanced shopping season yet.Discover strategies for handling compressed commerce, leveraging social platforms for enhanced customer engagement, and maintaining service quality during high-volume periods. Michelle shares insights from VML's "Power of Peak" report, which highlights the transformation from a single-day shopping event to an extended season that reshapes customer expectations and behaviors.Tune in to learn about managing AI-powered interactions, creating seamless omnichannel experiences, and optimizing mobile shopping. Whether you're a CX professional or a curious consumer, this episode offers valuable takeaways for delivering exceptional experiences during retail's most demanding season.

Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WARC's Rica Facundo discusses new research and strategies unveiled at SXSW that will help marketers become more effective. Featuring interviews from Wavemaker's James Boardman and Saïd Business School's Felipe Thomaz about why understanding “infuenceability” closes the effectiveness gap, WPP's Katie Rigg Smith on why brands need to scenario plan to tap into the changing demographic of Australia, and VML's Sarah Bailey on how to move away from creating dull advertising.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.' Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.This episode is sponsored by Contentful.Find Johnathan Phillips on Linkedin at : https://www.linkedin.com/in/jonathanwphillips/Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/Find Contentful online at : https://www.contentful.com/Here's what we asked him : 1.  What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?7. AI is turning out to be ‘scarier' than one imagined on the content space. How does one manage AI to ensure what's out there is real and authentic and not ‘bots'?8. What are key trends around this space we should advice brands to focus on? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology. 

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of Future Proof, we delve into the world of KitKat's latest campaign, one of the winners of the Kantar Creative Effectiveness Awards 2024. Join host Jane Ostler for an insightful conversation with Wael Jabi, Head of Marketing for KitKat at Nestlé, Tom Drew, Executive Creative Director at VML in London, and Polly Wyn-Jones, Global Knowledge Manager for Creative and Media at Kantar. Discover how the team identified the universal frustration with technology as a key insight and transformed it into a compelling campaign that resonates globally. They explore the creative process behind the campaign, the challenges of maintaining a consistent brand message across diverse markets, and the importance of consumer feedback in driving creative effectiveness. Learn how KitKat, a brand with nearly 90 years of heritage, stays relevant in today's fast-paced world by addressing modern consumer needs and frustrations. Whether you're a marketing professional, a fan of great advertising, or simply curious about the behind-the-scenes of successful campaigns, this episode offers valuable insights into the art and science of brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

* Mets-toi en présence de Dieu, pour essayer de Lui parler. * Tu disposes de 10 minutes, pas plus : va jusqu'au bout, même si tu te distrais. * Persévère. Prends ton temps et laisse l'Esprit Saint agir 'à petit feu'. Un passage de l'Évangile, une idée, une anecdote, un prêtre qui s'adresse à toi et au Seigneur, et t'invite à entrer dans l'intimité de Dieu. Choisis le meilleur moment, imagine que tu es avec Lui, et appuie sur play pour commencer. Toutes les infos sur notre site : www.10minutesavecjesus.org Contact : 10minavecjesus@gmail.com VML

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today's CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. A whole maturity with the digital shopper, habits and how to build a path to purchase is emerging in the CPG industry. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.' Simply put, content is now a hot hot topic.This episode is sponsored by Contentful.Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/ Find Contentful on Linkedin at : https://www.linkedin.com/in/lnicolefrance/Find Contentful online at : https://www.contentful.com/ Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/ Find VML on Linkedin at : https://www.linkedin.com/company/vml/ Find VML online at : https://www.vml.com/ Here's what we asked them : 1. Nicole - let's start with you. You've had quite the career in marketing and have represented many brands. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content?2. Yann, you too are a career brand marketer, including operations, scaling and even sold your own company ubitouch. Give us a day in the life of a CPG vertical lead for VML?3. Yann, let's jump into content. Over covid and the last 4 years with the consumer's transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed?4. Yann - as one who represents several brands, how as AI changed the game and are you working with contentful to fully leverage AI for scale?5. Nicole - take us through the various services contentful offers. Let's dive into ninetailed and studio as well.`6. Yann - what constitutes engaging content and what does it take for a brand to create it on the contentful platform?7. Nicole - give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well?8.  Yann and Nicole- let's play What's next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor i CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

* Mets-toi en présence de Dieu, pour essayer de Lui parler. * Tu disposes de 10 minutes, pas plus : va jusqu'au bout, même si tu te distrais. * Persévère. Prends ton temps et laisse l'Esprit Saint agir 'à petit feu'. Un passage de l'Évangile, une idée, une anecdote, un prêtre qui s'adresse à toi et au Seigneur, et t'invite à entrer dans l'intimité de Dieu. Choisis le meilleur moment, imagine que tu es avec Lui, et appuie sur play pour commencer. Toutes les infos sur notre site : www.10minutesavecjesus.org Contact : 10minavecjesus@gmail.com VML

Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awards series. 

* Mets-toi en présence de Dieu, pour essayer de Lui parler. * Tu disposes de 10 minutes, pas plus : va jusqu'au bout, même si tu te distrais. * Persévère. Prends ton temps et laisse l'Esprit Saint agir 'à petit feu'. Un passage de l'Évangile, une idée, une anecdote, un prêtre qui s'adresse à toi et au Seigneur, et t'invite à entrer dans l'intimité de Dieu. Choisis le meilleur moment, imagine que tu es avec Lui, et appuie sur play pour commencer. Toutes les infos sur notre site : www.10minutesavecjesus.org Contact : 10minavecjesus@gmail.com VML

Send us a Text Message.So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It's exactly how the world's largest agency was born right here in Kansas City.Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, left one firm in Kansas City and started what they hoped would be an early adaptation of a virtual agency with maybe 25 employees and lots of contractors. On this episode of Kansas City Marketing Legends, Scott will tell us why that plan didn't quite work out the way they envisioned. Instead, that agency, VML, is a global powerhouse that turned Kansas City's original downtown airport into their world headquarters.#kcmarketinglegends

In this episode of Human Centered, host Nick Brunker and Ben Geheb, VML's global chief experience strategy officer, discuss the evolving landscape of customer experience. They explore why CX index scores are at their lowest point, the challenges of measuring CX ROI, and the shift away from CX being owned by a single department. The conversation delves into the need for collaboration across multiple business areas to create effective experiences, the role of AI in shaping future CX strategies, and the importance of aligning objectives and accountability in modern CX practices.

* Mets-toi en présence de Dieu, pour essayer de Lui parler. * Tu disposes de 10 minutes, pas plus : va jusqu'au bout, même si tu te distrais. * Persévère. Prends ton temps et laisse l'Esprit Saint agir 'à petit feu'. Un passage de l'Évangile, une idée, une anecdote, un prêtre qui s'adresse à toi et au Seigneur, et t'invite à entrer dans l'intimité de Dieu. Choisis le meilleur moment, imagine que tu es avec Lui, et appuie sur play pour commencer. Toutes les infos sur notre site : www.10minutesavecjesus.org Contact : 10minavecjesus@gmail.com VML

Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm. Some of his past clients from prior agencies include Sam's Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino's and New York Lottery.    Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world's largest spice manufacturer McCormick, French's, Stubb's, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola's “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French's Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.    Sherman's creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry's best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.   He's also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club's ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it. Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.

Sport-bike racer, track & field All-American, multi-patent holder, biometric lab creator, The Wall Street Journal's Marketers That Matter Visionaries, and Adweek's 50 most important people are just a few of Walter Geer's self-earned epithets.  Currently the Chief Creative Officer of Innovation at VML, he has developed commercials, ad experiences, products and implemented creative strategies for brands including Progressive, Advil, and Google.  In his conversation with Ryan, Walter shares his surreal and harrowing experience of surviving a stroke, the life-saving decision to take an experimental drug, and the pivotal role his wife played in his survival. They two also explore his groundbreaking work as a founder of Blackweek, an inclusive conference and economic forum driving opportunities for diverse businesses and professionals. Tune in to this episode to discover Walter's insights on the evolving role of creative leadership and the fearless approach required to make meaningful change.

* Mets-toi en présence de Dieu, pour essayer de Lui parler. * Tu disposes de 10 minutes, pas plus : va jusqu'au bout, même si tu te distrais. * Persévère. Prends ton temps et laisse l'Esprit Saint agir 'à petit feu'. Un passage de l'Évangile, une idée, une anecdote, un prêtre qui s'adresse à toi et au Seigneur, et t'invite à entrer dans l'intimité de Dieu. Choisis le meilleur moment, imagine que tu es avec Lui, et appuie sur play pour commencer. Toutes les infos sur notre site : www.10minutesavecjesus.org Contact : 10minavecjesus@gmail.com VML

What lessons have you learned? This episode features the return visit of Jon Cook, the Global CEO of VML. I interviewed Jon for the first time a year ago, eight months after he had died while going for a run in his neighborhood. Today, he is the CEO of the world's largest advertising agency. We covered a lot of topics during our latest conversation, from the qualities that he brings as a leader, to navigating mergers, to the impact of AI. We also talked about a simple but powerful truth that I think a lot of leaders have a hard time remembering when they're facing stressful situations - that we are already better than we think. Leadership is lonely. It's a cliche because it's true. Those feelings of isolation usually leave our doubts and insecurities to wander through the garden of our minds, unchaperoned. Given enough time and enough space, those insecurities can become a permanent part of our self-image and self-beliefs. Talking to someone who can help us to fully see ourselves is always helpful. Of course, I'd say that. I'm a leadership coach. But we have ways to help ourselves that can be powerful, too. One of the simplest is to look back and to see our past achievements for what they are. Achievements, experiences, skills, and wisdom. And if you take a few moments and you write that list of achievements down, you'll be better prepared, not only to meet this moment, but you'll also be able to quiet the part of you that thinks that nothing you do is ever good enough. Self-awareness is the most powerful asset that any leader can develop. So, make that list right now.

In this episode of Money Tales, our guest is Emily Chang. Emily's financial adventures began in her early 20s in the most unexpected way. One frigid night, Emily found a young girl huddled by the roadside, clearly beaten and wearing nothing but a windbreaker. She took the girl to a diner, offered her a meal, and then invited her to stay in her spare room for the night. That one night turned into a week, then months, until Emily could help her find stability. Emily's family worried the girl might steal or harm her, but Emily chose to see the potential for good. She helped not just that one girl but went on to assist 17 individuals over the next 23 years, transforming lives one by one. Emily is a global commercial leader with 24 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. An acknowledged thought leader in Digital Customer Experience, Workplace Culture, and Business Strategy, Emily holds an exceptional track record of accelerating global brands. She is a bicultural leader with proven success bridging China and U.S. cultures. Before joining VML, Emily was CEO of McCann Worldgroup in China, where she looked after 450 team members across four agencies located in three offices. She developed new strategic and digital O2O capabilities to partner with clients like IKEA, LEGO, The North Face, and Innocent Juice. Prior to McCann, Emily was CMO of Starbucks China, where she oversaw all commercial functions including Digital Flywheel, Loyalty, Sales & Partnerships, Category Management, and Studio. She led the commercial teams that brought O2O experiences to life: Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting. Prior to Starbucks, Emily served as Chief Commercial Officer for InterContinental Hotels Group, Greater China where she led transformation of brand experience, loyalty offering, data and BI, and OTA strategy/implementation to turn around share and become the #1 hotel brand in China. As the first executive in China for Apple Retail, she oversaw the APAC region, expanded the flagship footprint, and developed the Apple Asia retail operating model. Emily began her career at P&G, where she worked across all three business units, from upstream innovation to retail and digital marketing at Walmart. Emily believes passionately in living with intention and leading with authenticity. She's a servant leader who gives back by teaching and sharing with next gen leaders; she has delivered four TEDx talks and spoken at other industry-leading events like Fortune Most Powerful Women. She recently published a best-selling book called “The Spare Room,” telling the stories of 17 children she and her family have cared for in their spare room.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-role-genai-retail-beyond-chatbots-retailer-successes-customers-on-board   © 2024 EMARKETER  

This week's podcast session features host Alastair Woolcock and Ricardo Olivo, VP of Technology at VML, for an insightful discussion on the global impact and adoption of AR, VR, and IoT technologies. Ricardo highlights the optimistic projections for these technologies but also points out the intricate balance between innovation and market readiness. The conversation also explores how big brands are strategically utilizing these technologies to create immersive experiences and enhance consumer engagement, while highlighting the necessity for balanced investment and realistic market strategies. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Ricardo Olivo (VP of Technology, VML) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Our latest podcast episode features Ricardo Olivo, Vice President of Technology at VML, along with host Alastair Woolcock for an engaging discussion around the integration of AI in understanding and shaping consumer behavior. The episode explores the shift from traditional marketing to a more data-driven, personalized approach, stressing the importance of aligning creative content with emerging trends and legal considerations. The conversation emphasizes the necessity of maintaining a human-centric approach amidst rapid technological advancements, offering a glimpse into the future of marketing where creativity and technology converge to enhance consumer engagement. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Ricardo Olivo (VP of Technology, VML) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.