The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.Two executives at the agency that created the ad, GSD&M's Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad._______To read the full stories included in this episode:Disney teases ESPN's expansive sports streaming future: https://bit.ly/3Cvuiap_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
We're days away from the Big Game, and with that, watch parties full of snacks.Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department.A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data.For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company's founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game._______To read the full stories included in this episode:Food Prices Are Rising Again: https://bit.ly/4hJG2F6Super Bowl LIX spending for the big game: https://bit.ly/40LaLKPRetailers, grocers look to score big on Super Bowl sales: https://bit.ly/42GqoFZ_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform.Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news._______To read the full stories included in this episode:Tubi Has Some Momentum. The Super Bowl May Give a Big Boost to the Free Service: https://bit.ly/40ThYdkTubi's Nicole Parlapiano on sustaining growth after virality: https://bit.ly/4aCBBJPSuper Bowl updates—weight loss drugs, potty breaks and cash giveaways: https://bit.ly/40I4zDoSuper Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies: https://bit.ly/42Diddz_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The TikTok party didn't stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it's not worth putting all your budget and efforts behind one thing._______To read the full stories included in this episode:Will they, won't they ban TikTok? Advertisers mull alternatives: https://bit.ly/40lPaIUU.S. Ban of TikTok Is Set to Deal a Major Blow to ByteDance, Its Chinese Owner: https://bit.ly/40LT0N1TikTok Ban 2025: https://bit.ly/3CnhYZGNielsen Earns Accreditation for ‘Big Data + Panel' Ratings Measurement: https://bit.ly/4hrfKat_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
To read the full stories included in this episode:US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHAThe Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG's Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow._______To read the full stories included in this episode:Beyond the gadgets, ad tech and AI are center stage at CES 2025: https://bit.ly/4j6WdxzComcast to launch Universal Ads in bid to win smaller advertisers over from tech: https://bit.ly/3C6CVrBDisney Brings New Biddable Ad Capabilities to Live Sports and Entertainment: https://bit.ly/42bcOKC_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange.Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend.Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is._______ To read the full stories included in this episode: Beyond the gadgets, ad tech and AI are center stage at CES 2025: https://bit.ly/4j6WdxzThe first TV merger of 2025 could be a sign of things to come: https://bit.ly/3Pyn9sFSpotify launching an ad exchange: https://bit.ly/4fVAEgJAddressing the audio investment gap: https://bit.ly/40DebAR_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
It's the final episode of The Current Report for the year, so we're recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google's antitrust cases, the state of news advertising and the landmark year for podcasting.To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global._______To read the full stories included in this episode:The power of news advertising: A win-win for marketers and democracy: https://bit.ly/3P9fsZIGroupM 2024 Global End-of-Year Forecast: Open link in new tabhttps://bit.ly/3P5GD7xGlobal ad market to surpass $1 trillion for first time: https://bit.ly/41KeNFpUS streaming revenue to overtake pay TV in 2024: https://bit.ly/3BuexjvWhy experts say this election showed the power of podcasts: https://bit.ly/3P8XeaSRequiem for a friend: https://bit.ly/40fb69XGoogle and the DOJ spar in court on the last day of the ad tech trial: https://bit.ly/3V7KwfW_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal._______To read the full stories included in this episode:Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere are the numbers to know in Omnicom's potential purchase of IPG: https://bit.ly/4g4LB0lWalgreens' Caroline Liu on how retail data demystifies the customer experience: https://bit.ly/41DTLZn3 trends reshaping retail media in 2024: Search holds its value, while competition heats up: https://bit.ly/3BhMzaB_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.Walmart can match its shopping transaction data with Vizio's data on who's watching what to make things like ad targeting much more precise.And that's a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart's business of the future.Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies._______To read the full stories included in this episode:Walmart Completes Acquisition of VIZIO: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizioProgrammatic ad platform market projected to hit $117bn by 2034: https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week.Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year.To get a better sense of what the closing arguments were like in person I'm bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers._______To read the full stories included in this episode:Google and the DOJ spar in court on the last day of the ad tech trial: https://www.thecurrent.com/google-doj-court-ad-tech-trial-data-privacyClosing Arguments, November 25: Once, Twice, Three Times a Monopolist: https://www.usvgoogleads.com/trial-updates/closing-arguments-november-25-once-twice-three-times-a-monopolistExclusive: Threads adds 35M new sign-ups this month: https://www.axios.com/2024/11/26/exclusive-threads-adds-35m-new-signups-this-month_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it's leaving the door open for Android to be sold as well.Search advertising accounted for over $49 billion in revenue last quarter in Alphabet's latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ's proposal, “unprecedented government overreach.”Ultimately Judge Amit Mehta will rule on the official remedies, which he's expected to do next summer.There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold._______To see the full stories included in this episode:DOJ urges Google to sell Chrome and give advertisers more control: https://www.thecurrent.com/doj-google-chrome-advertisers-dataGoogle's Chrome Worth Up to $20 Billion If Judge Orders Sale: https://www.bloomberg.com/news/articles/2024-11-18/doj-will-push-google-to-sell-off-chrome-to-break-search-monopolyWhy the US forced sale of Google's Chrome faces legal hurdles: https://www.reuters.com/technology/legal-hurdles-ahead-googles-forced-sale-chrome-2024-11-21/Alphabet shares rise on earnings beats boosted by cloud revenue: https://www.cnbc.com/2024/10/29/alphabet-to-report-q3-earnings-after-the-bell.htmlDOJ's staggering proposal would hurt consumers and America's global technological leadership: https://blog.google/outreach-initiatives/public-policy/doj-search-remedies-nov-2024/_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America's holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they're gonna spend more, is up 17% from last year.Here's a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America's GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies._______To read the full stories included in this episode:Netflix Says Ad Tier Has Surged to 70M Users, Christmas Day NFL Games Sold Out: https://bit.ly/40Urb5D2024 Consumer Spending and Saving Behaviors:Holiday Shopping Season https://bit.ly/4exzbwtShop Small: Everything You Need to Know About Small Business Saturday: https://bit.ly/3OccwLy_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights. So, what's the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles. Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they're in the market for a car. To dive more into how Resonate made the call, the company's CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report._______To read the full stories included in this episode:Presidential ads mark a divide as both candidates spend big in battleground states: https://bit.ly/3YJZ7z5Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC: https://bit.ly/3AAzFUIFans declare Calm ad 'winner of the US election': https://bit.ly/4epewuuThe Calm app's election day TV ad blitz by the numbers: Datacenter weekly: https://bit.ly/4ekkqwN_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news.This continues the expanding trend of news deserts we've seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets.Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740.A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it's safe and valuable to advertise alongside news coverage.The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news.The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation. _______To read the full stories included in this episode:Medill report shows local news deserts expanding: https://bit.ly/48E4LYaMost U.S. counties have little to no local news sources: https://bit.ly/48ygFT4US Sports Streaming 2024. Women's Sports and Gambling Drive Viewership Gains: https://bit.ly/48zxInP_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together.Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice. There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light's campaign from last year. Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he's got a lot of credibility. On this week's episode, Grossman explained why it's all about a brand connecting with a story and not just a message. _______ To read the full stories included in this episode: New Research Reveals Strong Support for Social Justice by US Workers and Consumers, Challenging Business to Take Action: https://www.bsr.org/en/news/research-reveals-strong-support-for-social-justice-us-workers-consumers#:~:text=Washington%2C%20DC—October%201%2C,more%20to%20promote%20social%20justice_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.Now PayPal is the latest entrant, led by the architect of Uber's ad business Mark Grether.With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he's bringing over from Uber._______ To read the full stories included in this episode: PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business https://bit.ly/3Nq44rnLive from Advertising Week New York: Google, commerce networks and quality media: https://bit.ly/3A43mguExclusive: 62% of consumers find new brands or products through TV: https://bit.ly/3UgM9axDigital transactions running through PayPal: https://www.linkedin.com/posts/dgrether_paypal-advertising-activity-7201194087289344000-eZ-m/?utm_source=share&utm_medium=member_desktopPayPal and Venmo Unveil Six New Innovations to Revolutionize Commerce: https://about.pypl.com/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx_____________The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.But as we've seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company's overall revenue was up 14% year over year, according to its latest earnings report.On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market._______ To read the full stories included in this episode: Roku–MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streamingDirecTV to Acquire Dish in Merger of Satellite TV Rivals: https://variety.com/2024/tv/news/directv-acquires-dish-merger-1236159244/PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.: https://www.businessinsider.com/paypal-is-launching-a-retail-media-ad-network-plan-2024-10_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night._______ To read the full stories included in this episode: Where ‘60 Minutes' and ‘Call Her Daddy' Fit Into Kamala Harris's Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry._______ To read the full stories included in this episode: ‘They were holding us hostage': Inside the groundbreaking Google ad tech trial: https://www.thecurrent.com/whats-happening-at-the-google-ad-tech-trialBeyond Day 15: What's next for Google? https://monopoly.marketecture.tv/p/beyond-day-15-d0efDay 13: The end is nigh! https://monopoly.marketecture.tv/p/day-13-the-end-is-nighReaders Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out: https://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial.On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case._______ To read the full stories included in this episode: Google's No Good Very Bad Start to Its Case: https://substack.com/@tomblakely/p-149221869_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. _____To read the full stories included in this episode:Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5 The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/ Google's ad tech impact on publishers front and center during opening day of DOJ's antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck': https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial _______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape.
We're just a week away from the start of the U.S. government's antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the ad tech market. The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market.In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products.Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case. The Current is owned and operated by The Trade Desk Inc.
Political campaigns have long been challenged with evidence that their ads or messaging is working.Now, tech from Swayable's James Slezak is making that measurement possible in real-time. Hear more on this week's episode of The Current Report._______To read the full stories included in this episode:Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-conventionSeven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3oState of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago._______Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz: https://www.nytimes.com/2024/08/17/us/politics/kamala-harris-ads.htmlWe dug into the 2024 polling crosstabs. What we found was stunning:https://www.politico.com/news/magazine/2024/08/21/kamala-harris-gains-polls-00175262Exclusive: Harris' election effort raises around $500 million in a month, sources say: https://www.reuters.com/world/us/harris-election-effort-raises-around-500-million-month-sources-say-2024-08-20/U.S. political CTV ad spend projected to grow by 600% this presidential election cycle: https://www.thecurrent.com/us-political-ctv-ad-spend-2024-presidential-election-cycle_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging._______To read the full stories included in this episode:Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-dataIt's time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-dataFor Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHbP&G, L'Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserveWalmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O'Dell & Essence Media Com, which partner with Google as part of Group M.He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology._______To read the full stories included in this episode:Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-rulingI'm optimistic about the future of news and here's why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-notaHow the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.______To read the full stories included in this episode:NBCUniversal expects record Olympics ad revenue, with 70% of advertisers being new: https://www.thecurrent.com/nbcuniversal-olympics-advertising-revenueNBC Bets on Social Media Influencers to Draw Gen Z to the Games: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streamingProgrammatic opens up possibilities for first-time Olympics advertisers: https://www.bloomberg.com/news/articles/2024-07-31/nbc-bets-on-social-media-influencers-to-draw-gen-z-to-the-games?srnd=homepage-americas5 minutes with Instacart's Jasmine Taylor: https://www.thecurrent.com/5-minutes-with-instacart-jasmine-taylor-brand-marketing______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.Hear why on this episode of The Current Report.______To read the full stories included in this episode:Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy How Google's U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacyDigital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024 ______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more.______To read the full stories included in this episode:French advertisers eye the opportunity of a century in Paris 2024: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streaming The Olympics' role in culture is evolving, and advertisers are moving with it: https://bit.ly/4d4IK5EWhy are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzvNBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics: https://bit.ly/4cNaRX95 minutes with Spotify's Emma Vaughn: https://bit.ly/3Sg4PpP______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world.So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more._________ To read the full stories included in this episode:Roku-MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streaming Why FAST platforms like Tubi are reaching the next stage in their evolution: https://www.thecurrent.com/fast-platforms-tubi-are-streamingFAST platforms are on the rise. How can they keep up the momentum?: https://www.thecurrent.com/fast-tv-platforms-sports-tubi-advertisingNielsen's May 2024 Report of The Gauge™: https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/NBA finalizes TV deals with ESPN, NBC, Amazon, but TNT could still match: Sources: https://www.nytimes.com/athletic/5629508/2024/07/10/nba-tv-deal-espn-nbc-amazon-tnt/_________The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH__________Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
AdFontes Media's Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers._______To read the full stories included in this episode:At Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishersTurning the vicious cycle of news and advertising into a virtuous one: https://www.thecurrent.com/cycle-news-advertising-stagwell-mark-penn-ceoA new study aims to convince advertisers that the news is brand-safe: https://www.thecurrent.com/study-advertisers-news-stagwell-brand-safeNetflix is starting to phase out its cheapest ad-free plan: https://www.theverge.com/2024/7/2/24190632/netflix-ad-free-basic-plan-discontinued_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino._______To read the full stories included in this episode:The Current's Cannes section: https://www.thecurrent.com/sections/the-current-cannesDramamine's mini-doc about airplane barf bags wins health and wellness grand prix: https://bit.ly/3L0oupXNetflix's Greg Peters on a new culture memo and where ads, AI, and games fit in: https://bit.ly/4cJIKYJ5 Minutes with PMG's George Popstefanov: https://bit.ly/3VI9tOkThe Current's Cannes Lions section: https://bit.ly/3L5QW9Y_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
A.I. is a divisive topic in advertising, particularly amongst creatives.From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."_______To read the full stories included in this episode:Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk's apology tour: https://www.thecurrent.com/cannes-lions-2024-ai-olympic-sports-elon-muskAt Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishersWhy commerce media networks are making a bigger play at Cannes Lions 2024: https://digiday.com/marketing/why-commerce-media-networks-are-making-a-bigger-play-at-cannes-lions-2024/Axios at Cannes Lions: Axios' Sara Fischer in conversation with Meredith Kopit Levien:https://youtu.be/3WK9-2a8pwU?si=PUudR86ZqC9Z2erc_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report._______To read the full stories included in this episode:Streaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfrontsStreaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://bit.ly/3yvmOlm‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts: https://bit.ly/44N90OSAn asteroid is about to hit upfronts: https://bit.ly/3KKlE8iTV's Upfront ad-sales talks start to heat up, with some 'rollbacks' expected: https://bit.ly/3VHrgGEGlobal ad revenue to surpass $1 trillion in 2025 as GroupM boosts 2024 forecast for U.S., China: https://bit.ly/3KKWbf4GroupM releases its this year next year 2024 midyear global advertising forecast: https://bit.ly/3yWSiki_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Mike O'Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with._______The Current is owned and operated by The Trade Desk, Inc._______To read the full stories included in this episode:The successor to viewability is not a metric — it's a methodology: https://www.thecurrent.com/opinion-viewability-metric-methodology-sincera-mike-osullivanThe value of the open internet is growing in the eyes of advertisers: https://www.thecurrent.com/report-open-internet-digital-advertisersDespite pressure to tighten budgets, marketers still invest in authenticated digital channels like CTV: https://www.thecurrent.com/marketing-authenticated-digital-channels-ctvThe Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic._______To read the full stories included in this episode:The most interesting thing in tech: https://www.linkedin.com/feed/update/urn:li:activity:7201594636702789633?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7201594636702789633%29The acronym that brands can't afford to ignore: LMFAO: https://www.thecurrent.com/brands-humor-advertising-holiday-digital_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed._______To read the full stories included in this episode:How CBS Sports is bridging the transition between traditional TV and streaming: https://www.thecurrent.com/cbs-sports-sports-tv-streaming-jeffrey-gerttula-evpAs U.S. election looms, political advertisers shift focus to CTV https://www.thecurrent.com/us-election-political-advertisers-ctv-social-mediaUS TV and Connected TV Ad Spending Forecasts H1 2024: https://content-na1.emarketer.com/us-tv-connected-tv-ad-spending-forecasts-h1-2024?_gl=1*k8ea64*_ga*NTQ4NTYzNDQ4LjE3MTU3NjA2ODg.*_ga_XXYLHB9SXG*MTcxNjMzOTI3MC41LjEuMTcxNjMzOTM0Mi42MC4wLjA.*_gcl_aw*R0NMLjE3MTU3NjA2ODguQ2p3S0NBand1cEd5QmhCQkVpd0EwVWNxYUM2R19XQ3lvbzVUN3QtUUkzN0hYbXpHV3Zha2VQR2wzSjZBMXFscmpzYVFTS3p4OGhEMUh4b0NERXdRQXZEX0J3RQ..*_gcl_au*MTk2MTMzNDEzNS4xNzE1NzYwNjg3LjYyMjY0OTQ0LjE3MTU3NjA3MDAuMTcxNTc2MDcxMA..&_ga=2.41195493.675965572.1716321687-548563448.1715760688&_gac=1.83554020.1715760688.CjwKCAjwupGyBhBBEiwA0UcqaC6G_WCyoo5T7t-QI37HXmzGWvakePGl3J6A1qlrjsaQSKzx8hD1HxoCDEwQAvD_BwEUS Political Ad Spending Forecast 2024: https://www.emarketer.com/content/us-political-ad-spending-forecast-2024_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year's upfront presentations were already different from last year's, which took place during the actors' and writers' strikes.NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company's ad executives called out walled gardens and transparency.Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon's upfronts news._______To read the full stories included in this episode:‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfrontsStreaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazonNetflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft: https://www.hollywoodreporter.com/business/business-news/netflix-ad-tier-update-40m-users-shift-from-microsoft-1235900301/Appointment TV isn't dead. It's making a comeback on streaming platforms: https://www.thecurrent.com/appointment-tv-streaming-platforms Inside the Amazon Upfront: An A-List Gauntlet Is Thrown: https://www.hollywoodreporter.com/tv/tv-news/reese-witherspoon-legally-blonde-series-amazon-upfront-road-house-1235898610/Amazon VP Alan Moss Tells Advertisers At Tech Giant's First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe”: https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/FOX UPFRONT—BIGGEST TAKEAWAYS FROM ITS PITCH TO ADVERTISERS: https://adage.com/article/special-report-tv-upfront/fox-upfront-super-bowl-fox-news-and-tubi-ad-tech-focus/2560281?adobe_mc=MCMID%3D89208624261719825302994803284811687283%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1715759528&CSAuthResp=1%3A%3A5845844%3A150997699%3A24%3Asuccess%3A2BCE6ADF5CE781A1B82431616F540DC8Inside the Fox Upfront: Tom Brady, the F-Word and Jamie Foxx in the Flesh: https://www.hollywoodreporter.com/tv/tv-news/tom-brady-jamie-foxx-f-word-fox-upfront-1235898098/The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
It's upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there's a lot to talk about.Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space._______To read the full stories included in this episode:Retail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gYHow streaming consolidation could impact future upfront deals: https://bit.ly/4biGeZ1Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession: https://bit.ly/3UV0EkVNBA Hunger Games Enter the Fourth Quarter: https://bit.ly/4dCyCCkTV upfronts and Newfronts calendar: https://bit.ly/4dyoRVD_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
It's an election year in the U.S., meaning ad dollars will be flowing in.Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers._______To read the full stories included in this episode:The IAB NewFronts puts a spotlight on news publishers and women's sports in a critical year for both: https://bit.ly/3WpW0NfFord's Chief Futurist imagines how AI could grow the relationship between drivers and their cars: https://bit.ly/3JL5ivIIPG Media Brands, U.S. Ad Forecast Spring 2024: https://bit.ly/3UMFVQgMAGNA Raises its growth forecast for US ad market: https://bit.ly/3yfpoLS_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0w
If journalism isn't around, how will generative A.I. models feed new information? In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models."_______To read the full stories included in this episode:Big Tech and journalism battle over proposed legislation in California: https://bit.ly/49WZhXsWith AI looming as a threat to news sites, publishers push back: https://bit.ly/4dgOkTlAs Meta tightens the traffic tap, where will news publications turn for audiences?: https://bit.ly/3UxAEfsMarketers unfazed as Google delays cookie deprecation for third time: https://bit.ly/49Xrc9JUpdate on the plan for phase-out of third-party cookies on Chrome: https://bit.ly/3wcPZbY_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce._______ To read the full stories included in this episode:Google blocking links to California news outlets from search results: https://bit.ly/49NA4hYCan Legislation Save Journalism in California?: https://bit.ly/3Uad3QsWhy the California Journalism Preservation Act is putting support of the news ecosystem at risk: https://bit.ly/49QBcScA new bill could help save California journalism. Google wants it dead: https://bit.ly/3W8LhGHWhy video game platforms are adopting programmatic ad buying: https://bit.ly/4aIspTA
On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment._______To read the full stories included in this episode:March Madness just proved the power and scale of women's sports. Advertisers are watching. https://www.thecurrent.com/march-madness-womens-sports-advertisers-basketballInside Nielsen's push to incorporate streamers' first-party data into measurement: https://adage.com/article/measurement/nielsen-wants-streaming-first-party-data-measurement/2551621Paris Olympics on track to hit NBC ad sales record after pandemic: https://www.reuters.com/business/media-telecom/paris-olympics-track-hit-nbc-ad-sales-record-after-pandemic-2024-04-09/The ‘crème de la crème': 2024 Paris Olympics goes programmatic on Peacock: https://www.thecurrent.com/2024-paris-olympics-programmatic-peacock-nbcuniversalWhy are so many B2B firms sponsoring the Olympics? https://www.thecurrent.com/b2b-sponsorship-2024-olympics-marketing-live-sportsWhy streamers like Disney, NBCUniversal and Paramount are courting small businesses: https://www.thecurrent.com/streaming-disney-nbcuniversal-paramount-ctv-programmatic
On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year._______To read the full stories included in this episode:Just for conversions? Why marketers may be missing the bigger picture on retail data: https://bit.ly/3PQQ9fJRetail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gYData strategy is crucial to crushing the retail media game: https://bit.ly/43Me45GAdvertisers are on an ‘inevitable path' toward quality, thanks to commerce data: https://bit.ly/4cNUytCWomen's March madness ad revenue doubled this year, Disney VP says: https://bit.ly/3vN5fvOWomen's basketball is central to this year's March Madness ad campaigns: https://bit.ly/4aIBqLLBreaking the billion-dollar barrier: Women's elite sports to generate more than $1 billion in revenue in 2024: https://bit.ly/4cL36Bp_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games._______To read the full stories included in this episode:Breaking down the 'Barbie' marketing machine - from the plastic to fantastic: https://bit.ly/3xcZIPvBarbie unboxed: Brands are having their Hollywood moment: https://bit.ly/49gfvKHPinterest launches first-ever streaming TV show with Tastemade: https://bit.ly/3PHNdlpStreaming must innovate past the 30-second ad to help unlock its true potential: https://bit.ly/3T316vgThe NFL Tightens Its Grip on Christmas, Adds Peacock Game: https://bit.ly/49hYXCjNFL's Marissa Solis on the Taylor Swift effect and how she's helping the league maintain its legacy while staying relevant: https://bit.ly/4abruuvWhat Peacock's NFL playoff game and Netflix's WWE deal signal for the future of sports streaming: https://bit.ly/3SBaUwmWhy are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzv
In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out.To read the full stories included in this episode:Don't know what show to stream next? AI can help: https://bit.ly/494A4tEMaking sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://bit.ly/3UA6lFtDisney harnesses AI to drive streaming and technology: https://bit.ly/4ctP8nqAxios What's Next Summit: https://bit.ly/4a9Cjxi
Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.To read the full stories included in this episode:To advertisers' delight, the latest trend in TV is toward 100-inch screens: https://bit.ly/43gEJYfCTV and Retail Media: How They Are Working Together to Drive Results for Brands: https://bit.ly/3wVnD64TV vs Smartphone: How Netflix Viewing Changes by Device: https://bit.ly/3TfKLUsMeet the Analyst: Retail Media Measurement—Closing the Loop Across Media Formats and Sales Channels: https://bit.ly/3Pmxb02Insider Intelligence October 2023, Retail Media Ad Spending, US: https://bit.ly/3IzWtEq
Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.To read the full stories included in this episode:Programmatic Ad Spending Forecast Q1 2023: https://bit.ly/3T5XAR3Canada Connected TV: https://bit.ly/3TpCKxpCanada's biggest broadcasters on the future of CTV: https://bit.ly/49ZZ5XKAs Meta tightens the traffic tap, where will news publications turn for audiences? https://bit.ly/48NY44fAn Update on Facebook News: https://bit.ly/49G9c4pPaying for News: What Google and Meta Owe US Publishers: https://bit.ly/4cgSuu6Google, Meta should pay at least $14B per year to news publishers to account for ad revenue: study: https://bit.ly/4c7mXe4Meta bailing from Australian news to have 'absolutely disastrous' impact': https://bit.ly/3VfdeMN
Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content._______ To read the full stories included in this episode:- Streaming to Overtake Pay TV Subscription Revenue in the U.S. This Year: https://bit.ly/3ViLkj1- Streaming must innovate past the 30-second ad to help unlock its true potential: https://bit.ly/3T316vg
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