Podcasts about b2b it

Help! ChatGPT pikt mijn baan in! Dat is de titel van de podcast die Rutger Steenbergen en Bouke Vlierhuis opnamen tijdens Content Conference 2024 van Frankwatching. De titel is wellicht wat hijgerig, maar onterecht is de angst niet. Want, betoogt Bouke: "Laat je je als tekstschrijver nog steeds per woord en uur betalen, dan ben je f*cked. ChatGPT kan namelijk ook heel aardig woorden achter elkaar plakken." Beluister deze aflevering van de podcast en ontdek: Waarom ChatGPT helemaal niet zo effectief is.Wat je wel, en vooral niet moet doen als je toekomstproof wilt schrijven.Welke prompts Bouke zelf het meest gebruikt (en waarom) Ook vertelt Bouke waarom het zo belangrijk is om regelmatig je werkzaamheden tegen het licht te houden. Want de dingen waarmee je nu nog waarde levert, kunnen zomaar overgenomen worden door chatbots. Opvallende uitspraken tijdens deze podcast "Je moet je als copywriter niet willen identificeren met de inefficiënties van je vak." "Beng je proces in kaart en automatiseer de taken die het vaakst terugkomen. Daar zit de grootste winst." "Jij bent een mens en ChatGPT niet. Dus waarschijnlijk kun jij ook wel een paar dingen die de software niet kan." Over Bouke Vlierhuis Bouke Vlierhuis is een ervaren contentmarketeer, copywriter en trainer. Hij adviseert ambitieuze B2B IT-bedrijven over contentmarketing en de inzet van AI. Verder geeft hij trainingen en workshops over zijn vakgebied. En brengt hij dichtbundels uit.  

Bryan will discuss how we can communicate to customers as people, rather than as data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It's Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Bryan will discuss how we can communicate to customers as people, rather than as data points, and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It's Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

Episode 20- We speak with Liudmila Kiseleva CEO at Rampiq a Digital Marketing Agency for B2B/B2C SaaS and IT Businesses.  Liudmila talks about her journey over the last 17 Years in the Marketing space and how data driven analytics are critical to Marketing and Sales success in the B2B SaaS Space. She highlights how defining outcomes through data analytics vs. traditional Marketing Qualified Leads (MQL) vs. Sales Qualified Leads (SQL) models that hold both Sales and Marketing at a standstill in many SaaS businesses.  Learn how RampIQ's approach is winning accolades and results with their data driven approach to better marketing spend analysis, quantifiable results and better business outcomes related to sales and marketing investments.  About RampIQ:Rampiq is a high-performing digital marketing agency focused on mining meaningful data insights, and applying these insights to maximizing online marketing investment. From detailed research and promotion strategy planning to meticulous execution, Rampiq is a dream team of online marketers ready to drive online campaign success, at scale. The Rampiq team is made up of over 20 uber-talented digital marketing consultants specializing in PPC, SEO, content marketing, and analytics.Industry-wise, Rampiq puts a special focus on B2B IT & SaaS businesses, helping them reach alignment between their sales and marketing teams and drive revenue growth. Learn More:Website: https://rampiq.agency/ 

Christopher Uthe is the Director of Product Management at Ocelot, where he champions scalable day-to-day organizational changes to transform it to a product-driven company. He's been working in the education market since 2006, both for an educational institution and for companies that sell education. Chris started his first business at the age of 16. In this episode, Chris explains how pricing works in institutions of higher education as he discusses the factors that make pricing difficult in that field.   Why you have to check out today's podcast: Find out how to find value if you can't get a good and apt pricing metric Understand how pricing in higher educational institutions work, as well as the thing that makes it difficult Discover why higher education should be more focused on B2C pricing than on B2B   “It's so hard to bundle and discount correctly, that most of the time, that's not being done right.” – Chris Uthe   Topics Covered: 01:28 – The story behind Chris' interest in pricing 02:15 – Pricing and purchasing decisions in higher education 04:37 – What institutions of higher education value: The thing that makes pricing in higher education difficult 08:18 – U.S. News and World Report as a metric: The intrinsic value of one's degree and/or university 11:15 – In B2C vs. in B2B pricing: Where should institutions of higher education be? 14:17 – Talking about RFPs: How it leads us to lose sight of the possibility of a better and smarter solution 19:42 – Chris' pricing advice for the listeners 21:45 – Connect with Chris Uthe   Key Takeaways: “It's so difficult to come at these purchasing decisions, saying, ‘Okay, we have to do only what's best for the student here,' because you've got so many competing priorities that are sort of odd for the market.” – Chris Uthe “Some would tell you that they don't care. There are a sad few that would tell you they might care a little bit about profit because they do have to pay the bills, still. Not all of them are living on generous endowments, unfortunately, or fortunately, depending on how you look at it. They care about, hopefully, students' success at the end of the day. They want to talk to you about placement rate. They want to talk to you about probably job acceptance rate. They want to talk to you about average salary coming out of school.” – Chris Uthe “Some of the value – the unspoken value – of your degree or just going to an institution comes from all the doors that it opens for having it on your resume.” – Chris Uthe “It almost always starts with a very altruistic need, which I think is amazing in higher ed, because our students aren't getting the help they need at the right time, for instance, or these students aren't able to log into the learning management system and do something meaningful at the right time or they don't know how to do it, they can't get it done. It starts very altruistic, which is one of my favorite parts of higher education, because it does usually come back to making the student more successful.” – Chris Uthe   People / Resources Mentioned: Ocelot: https://www.ocelotbot.com/ CARES Act: https://www.congress.gov/bill/116th-congress/house-bill/748   Connect with Chris Uthe: LinkedIn:https://www.linkedin.com/in/chrisuthe/ Email: uthe@ocelotbot.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Are executive coaches worth it? What does the process of working with an executive coach looks like? When should you get one? How can you find a good fit for you and your career growth needs? I've asked all of these questions to Kelly in our discussion of her experience of working with an executive coach for her professional growth and development. Kelly has spent her career in B2B IT and technology marketing roles and currently serves as director of marketing for a test and measurement company. She is naturally curious, strives to lead with empathy first, and believes in Wildcard Leadership—a theory that adding something radically atypical can bring new levels of innovation and creativity. Kelly lives in the tiny but lively state of Rhode Island with her husband, Dave, son, Jake (8), daughter, Brooke (6), and goofy Bernedoodle named Jerry. She loves to connect with new people - send her a message on LinkedIn: https://www.linkedin.com/in/kellyjsantos/ Sign up to our newsletter: https://www.stereotypebreakers.com/newsletter Watch this podcast on YouTube: https://youtube.com/playlist?list=PLsYzP5nt6Y2YpR0SZesxyAaOv9tGYwZoZ Let us know if you have any ideas/comments by tagging us in your post on social media! ✨

In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn:1. Mindful tactics to effectively increase your customers' brand awareness and decision-making2. How to end the war between marketing and sales and transform them into a winning team3. The key to succeed and thrive in the new era to come: a cookieless worldAbout AnnaAnna is an energetic marketing executive with 20+ years international experience in marketing management and inside sales management in the B2B IT industry. Her areas of expertise include growth and digital marketing and sales and marketing alignment, among others. Prior to her current role as Global Growth & Digital Marketing Program Director at Software AG, Anna successfully led global, cross-functional and virtual teams in mature companies with large product portfolios as well as young companies with a singular product focus. She supports business growth by designing, producing and implementing innovative marketing programs that generate measurable demand, truly inspired by the opportunities the digital age creates. In her spare time, Anna enjoys sports like swimming and cycling to keep her mind and body fit.About Software AGSoftware AG set out to become the software pioneers of a truly connected world, with the mission of empowering its customers to become a truly connected enterprise. With its industry-leading product portfolio in Integration & API Management, IoT & Analytics and Business Transformation, Software AG creates a fluid flow of data between people, departments, systems and devices. This way, they help their customers free data from silos so that it is shareable, useable and powerful. Founded in 1969, Software AG today has nearly 5,000 employees in 70 countries, dedicated to integrating and connecting everything, so more than 10,000 companies can instantly see, decide, act and thrive. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes AnnaFind Anna on LinkedIn(https://www.linkedin.com/in/annacleary1/)Anna's company Software AG(https://www.softwareag.com/en_corporate.html)Anna's favorite business book: Black Box Thinking by Matthew Syed(https://www.amazon.com/Black-Box-Thinking-People-Mistakes-But/dp/1591848229)Ian's favorite business leader: Brian Thomas, International News Anchor at Deutsche Welle(https://www.linkedin.com/in/brianthomas8/)

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.  For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it?  QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people?   How many people on your team actually use Google Analytics every day?   Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.   Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day.   In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven.   Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both.   If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode? Thanks to all our wonderful listeners for making this possible. We love you. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Cameron Avery is an experienced CEO with global channel management experience and extensive industry expertise in B2B IT software and services. Born and raised in Bondi Beach, Sydney, Australia. Cameron currently leads Elastic Digital, a well-recognized creative agency for channel marketing and management for big tech companies. Elastic Digital aim is to gain a competitive advantage to help solve their most complex challenges.

James Kernan interviews Hartland Ross from eBridge Marketing Solutions. Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with hundreds of firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and introductions. With over 20 years of business development experience and having worked with technology firms since 2001, Hartland is a sought after conference speaker and authority who is often interviewed and quoted in industry related case studies and articles. eBridge Marketing Solutions focuses on working with B2B IT service firms looking for alternative growth strategies to complement existing efforts. We focus on both organic (digital marketing) as well as M&A options for those in the following industries: Web hosting, SaaS, IaaS, PaaS, MSPs, Data Centers and IT Security companies. Links: http://www.thehostbroker.com/ https://www.ebridgemarketingsolutions.com https://www.linkedin.com/in/hartlandross/ ----- Sponsor Note: Acronis Cyber Protect Cloud. Are you still relying on a frustrating patchwork of legacy solutions? Modernize your cybersecurity and data protection with Acronis Cyber Protect Cloud. It’s a single solution that combines backup, anti-malware, and endpoint protection management. As an MSP, you can easily improve clients’ security posture, eliminate complexity, and generate more recurring revenue. Learn more about Acronis Cyber Protect Cloud at Acronis.com. :-)  

Our guest on Morning T™ with Tracy V. Allen is Maryann Cruz, Business Strategist & Coach, Co-Founder of C3 Collaborative, Co-Host of CT Creative Collaborative. Maryann will be revealing her transition into entrepreneurship as a consultant and now the owner of a brick and mortar co-working space. She will discuss what motivated her to make the move and what she envisions the space to be for creative entrepreneurs. ____________ GUEST BIO: As a Business Strategist & Coach, Maryann helps Creatives and passionate entrepreneurs scale their business by gaining clarity and momentum through action. She does this through workshops, group coaching, and one-on-one coaching. As Co-Founder of C3 Collaborative, she and her husband are on a mission of creating a vibrant community for creatives: • to increase productivity • enhance collaborations, and • diversify their revenue streams Maryann has 20+ years of experience in business operations in roles such as Strategic Project Lead, Accounting & Human Resources Manager, and B2B IT, Specialist, only to name a few. ______________ CONTACT US: Want to be a guest on the show? Go here: www.tvacon.com/morning-t-show-guest Watch the interview here: (YouTube) www.youtube.com/c/TracyAllen1 (Facebook) Tracy V. Allen Listen to the Podcast here: anchor.fm/morning-t #EntrepreneurSuccessStories #Maryann Cruz #BusinessStrategist #BusinessCoach #Author #MorningT #RiseToSuccess #SuccessStories C3Collaborative #Business #Entrepreneur #TracyVAllen #CreativeCollaborations #MorningShow #FacebookLive #YouTubeLive --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-tracy-v-allen-show/message Support this podcast: https://podcasters.spotify.com/pod/show/the-tracy-v-allen-show/support

Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. In this episode of B2B Tech Talk, guest host James Carbary founder and CEO of Sweet Fish Media catches up with Jason Carriere, the IT channel sales leader at LinkedIn. From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco. Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

IT-branschen står inför ett stort generationsskifte och mycket kompetens som ska förmedlas vidare. Kommunikation har aldrig varit lättare än idag och det måste vi utnyttja i vår föränderliga värld. Samarbete är viktigt och underlättas om vi har lättare att förstå varandra. Idag ska vi prata ledarskap och vikten av samarbete. Givetvis ur IT-branschens perspektiv! Välkommen till Techradar – Din portal och ledstjärna inom IT och tech, där vi pratar djupt och brett med härligt surr och mycket skratt. Det här är framtidens podcast 2.0 – Nu kör vi! Dagens fantastiska gäster Annika R Malmberg är föreläsare och författare med mer än 30 års erfarenhet av att jobba med och studera relationer och ledarskap.  Johanna Månsson är marknadsassistent på B2B IT-partner, hon lockades av IT-branschens höga tempo och bredden i rollen.

#001 - In this episode, your host, Diogène Ntirandekura, shares his personal story and why he has decided to start a podcast on business management and information technology consulting. You will learn about his personal background and how he got to start a career in consulting.You will learn the following: access to higher education in Belgium competitiveness of the consulting industrythe importance of having a mentor in your careerwhat I love in B2B IT consultingmy 2 big reasons for starting the Consulting Lifestyle podcastResources:www.consultinglifestyle.fmlinkedin.com/in/diogenentirandekurawww.erphappy.com

Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. In this episode of B2B Tech Talk, guest host James Carbary (founder and CEO of Sweet Fish Media) catches up with Jason Carriere, the IT channel sales leader at LinkedIn. From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads. Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco. Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

In this week's podcast, we sit down with Sarah McIntyre, Founder of BRIGHT Inbound. After spending 15 years in B2B IT marketing Sarah founded Bright Inbound to help companies create marketing that works for their business, and create a flexible work environment for raising a family + continuing to work. She has a unique blend of content marketing strategy and tactical campaign execution skills, plus 20 years experience with both big corporate marketing teams and start-ups.   Show Links https://www.linkedin.com/in/sarahjmcintyre/

The name of the game in this episode is food service, an area that’s not well talked about yet it dwarfs retail space. Think about it, lunch spots, schools, universities, and prisons all use the foodservice channels to feed people and this channel has its own challenges. That’s where Stephanie Lind comes in. Stephanie Lind has a good understanding of the food system and I like to say I do too so we get into some really complex discussions about supply chain in the foodservice industry. So you will learn a ton about the complex world of foodservice and I hope this interview helps you discover this whole new world right under your nose. About Stephanie Founder and Chief Strategy Officer Elohi Strategic Advisors Stephanie Lind is the Chief Strategy and Business Development Officer of Elohi Strategic Advisors, a firm she founded in early 2015.  She works closely with emerging natural and sustainable food and beverage companies as well as their venture capital and private equity investors. Elohi acts as a full service commercialization engine and provides holistic Go-To-Market strategies, outsourced sales execution, robust product innovation road maps and B2B marketing services. Prior to returning to Elohi Strategic Advisors in January 2019, Stephanie lead the global sales initiatives for Impossible Foods which included sales strategy for all channels (foodservice, industrial and retail), sales operations, B2B marketing and product innovation.  She has over 25 years of experience across Sales, Marketing and Supply Chain working for Fortune 500 companies including PepsiCo, Sysco, McDonald’s supply chain partner Havi Logistics as well as smaller, privately owned businesses including those started by her parents. Stephanie earned her bachelor’s degree in Business Administration from Washington and Lee University and her MBA in Marketing from DePaul University. She is a member of the National Small Business Association (NSBA) Leadership Council, Women’s Presidents Organization, the Plant-Based Food Association and acts as a mentor for the Big Idea Ventures accelerator.  Outside of work, Stephanie and her husband enjoy spending time with their three dogs and four cats, exploring their new community in Half Moon Bay, California and volunteering. Sponsor We’re excited to be partnering with Smart Kitchen Summit {SKS}, the leading food tech event bringing together leaders across the food and cooking ecosystems. Now in its fifth year, #SKS2019 is *the* conference shaping the future of food, technology, and the kitchen. Well-known leaders within the food tech industry will all be speaking on engaging topics such as food robots, alternative protein, and connected kitchen devices such as smart refrigerators. Trust us, you’ll want to be there. Use code FOODJOB15 to get a 15% discount on tickets and I’ll see you there on October 7-8 at in Seattle. Just go to smartkitchensummit.com to register. For easy access, just click on our link for this episode’s show notes. Show Notes What are the cultural differences between Chicago and the Bay Area?: There’s a surge of new brands in the Chicago area. There are a ton of big food companies in that area. For the Bay Area, you have the money. Good Food Business Accelerator I teach emerging sustainable brands how to navigate the world of food service What is food service?: Commercial and Non-commercial. Basically those that choose to feed people and those that need to feed people We have a bootcamp that funnels our clients through the food service channel Hidden Cost: Distance, Freight Charges, Booking trucks, lack of data Does food service price lower?: It depends What would you tell a new person who wants to distribute their product?: You have to make your product in your backyard. Not only literally, but also figuratively (as in local). Have B2B marketing, especially in the ingredient end. The consumer isn’t walking in expecting your brand. For restaurants: Does it increase traffic? Does it increase the check? Does it decrease labor/waste costs? How do you market B2B?: It’s not sexy. A lot of B2C marketers hate food service marketing. Does my website answer the questions? Can I sample the product in the industry? For chefs, they use Instagram and that might be an angle for B2B. There are a ton more foodservice institutions than retail institutions The steps it took to get to where you are today: I graduated in college during the recession and started with being a truck driver for Pepsico. Then worked as a supervisor at a distribution center Nabisco Mass Drug Club Convenience (ALDI, for example) Went back to pepsico Laid off, then went back to Distribution Elohi – Cherokee word for Earth or Mother Earth How was working at Impossible Foods?: Money doesn’t solve every problem, but it gets you there faster They are great for PR and excellent In communicating their brand. Strategy: going towards innovative chefs Blitzscaling Food service is very unforgiving. Build slowly and cater to the customers you have. If you run out, you’re screwed Any advice for anyone in sales?: You have to listen. And you have to approach them to help them solve their problem. What type of food trends are exciting you?: Food is medicine ZOLA – Cannibis industry How do you focus without the hype? (Cannibis industry): Keep your emotions out of it, and think of the what-if scenario planning. If big companies move, you’ll go from fad to trend What about plant- based meat?: iternations will focus more on fat or less processed. PDCAAS What in the food industry you’d like to know more about?: The marriage between science and innovation, marketing, sales, etc. I’d love to understand the science. Favorite Kitchen Item: Bunn Single Serve Coffee. I also like Mugs The ritual of coffee Do you have a favorite meal?: A meal at home. Do you have any advice for anyone in the industry?: Get as much cross-functional training as you can. If you want to start your own business, it’s really hard and will take a long time. Sometimes you have to fail to learn something How do you reflect being fired?: You have to learn from it. The higher you go in an organization, the bigger the risk it is to be fired because there’s bigger risk. If you see someone let go at a senior level, you never know what’s happening in an organization. Also, there is a difference between organization versus background. The Hard Thing About Hard Things. Find Stephanie on LinkedIn or her email here: Stephanie@elohi.us

Carrie Simpson, founder at Managed Sales Pros, Everywhere Managed, and THC Results (Las Vegas, Nevada and Winnipeg, Manitoba) put herself into the cold-calling business two decades ago as a stay-at-home mom—by cold-calling companies to sell her services as a cold-caller, winning contracts with major companies, hiring and training other stay-at-home moms to cold call part time, and developing a scalable strategic process for outbound B2B IT sales calls and appointment setting.   Churn is a given in cold-calling. Critical to Carrie's success is not that she figured out how to eliminate cold-caller turnover, but because she figured out how to minimize the effect of churn. In this interview, she emphasizes several strategic decisions her company made to build traction, optimize cold call effectiveness, and generate demand: Avoiding diversification and maintaining an exclusive marketing strategy: cold-calling for a single product type: managed services Laser-targeting and qualifying her clients' potential customers Knowing her customers' products, their clients triggers Utilizing “pay for performance” in order to maintain control of database data that can be leveraged for vertical market development Tracking trends and marketplace changes that create risks and opportunities   Carrie can be reached on her company's website at managedsalespros.com or by email at: Hello@managedsalespros.com. Mention Carrie's name, and your message will be routed to her.

Leverage Social Media for B2B Sales with Evan Kirstel 98% of top sales people say #socialselling is 'extremely critical'​ to the closing of deals, and 47% acquired a new client by #leadgeneration on Twitter! As a top B2B IT influencer with 125K Twitter followers Evan can help massively grow your online audience and leverage social media as a B2B sales networking, lead generation and thought leadership tool. He has been named on the top 20 most mentioned and RTs by Both CIOs and CMOs on Twitter in 2016. Member of influencer programs at Huawei, Pitney Bowes, IBM, ANA, DellEMC and others. With 20+ years of sales, alliances & Biz Dev experience in the telecom and IT arena, Evan brings a unique perspective on opportunities in the Unified Communications & Collaboration segment, including deep knowledge of social, mobile, and the voice/video/web collaboration market and cloud technology. He has a solid understanding of emerging Cloud & mobile technology and market convergence dynamics, along with a strong track record in selling and marketing disruptive technology to enterprise and service providers. His social media “Klout"​ score is 80 (Catching up with Barak Obama, who has a 99) In 2016 Evan has been ranked according to Onalytica :(http://www.onalytica.com) #1 influencer in Unified Communications, #6 Influencer in IoT, #5 influencer in Cloud. Contact Evan: Web: www.evankirstel.com Twitter: @evankirstel Linked In: https://www.linkedin.com/in/evankirstel/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 Avrohom is a Cybersecurity advisor who specializes in security solutions for Telecom Providers and Contact Centers in Global Organizations. He comes from a 20+ year career in Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global IoT expert by Postscapes.com, followed worldwide on Twitter, and a frequent speaker on using technology to accelerate revenue growth. Avrohom is also the founder of #AskTheCEO, an online technology thought leadership community, whose mission is to create an online platform where people can go to learn about the latest in technology, without a sales pitch, jargon, or call to action. Listen to him share the latest technology trends, tools, and best practices, on #AskTheCEO — broadcasted on YouTube, with all shows available on iTunes and Sound Cloud.

Growing revenue is a top priority for most B2B IT solutions providers. New customer acquisition is one way of accomplishing this, but we all know that winning new accounts in today’s hyper competitive IT market is really hard. So what else can drive this growth? The simple answer is: taking better care of existing customers. I know it sounds obvious, but the reality is, very few IT solutions providers have client management resources that are focused on growing existing relationships and do a good job The post 5 Not-to-be Missed Opportunities for Growing Customer Revenues appeared first on ZINFI.