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Refine Labs CEO Megan Bowen joins Evan Kirstel for a deep-dive into how B2B marketing must evolve for the AI era. The conversation covers modern go-to-market models, buyer-centric strategies, and how Refine Labs helps companies drive measurable pipeline growth through data, experimentation, and cultural excellence.1. Speakers and RolesMegan Bowen – CEO of Refine Labs. With 20 years in B2B SaaS at companies like Zocdoc, Grubhub, and WeWork, she brings deep expertise in modernizing go-to-market strategy and redefining marketing measurement.Evan Kirstel– Host and interviewer. Brings over 30 years in tech sales and marketing leadership.2. Topics CoveredThe evolution of B2B buying and selling from the analog to the AI era.Why traditional MQL-based marketing is outdated.The “Brand, Demand, Expand” model for full-funnel growth.Refine Labs' AI strategy and benchmarking methodology.Alignment between sales and marketing in 2025.The future of content creation and human creativity in an AI-driven market.Building company culture around people-first principles.The Refine Labs Vault: democratizing growth frameworks and insights.3. Questions This Video Helps AnswerWhat's fundamentally broken about traditional B2B marketing models?Why is the MQL metric no longer a reliable measure of success?How should marketers adapt to buyer-led decision-making?What is the “Brand, Demand, Expand” framework, and how does it work?How is AI transforming marketing operations and customer acquisition?How can companies build a people-first culture that drives performance?4. Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Marketing, Sales teams, Customer Success and Account Management, Marketing Operations and Creative roles, Content strategists and paid media managers5. Frameworks and Concepts MentionedBrand, Demand, Expand (three-pillar GTM framework)Ideal Customer Profile (ICP)Buyer-centric marketingAI-powered benchmarksRevenue funnel analysis and pipeline conversion optimization6. Related ResourcesRefine Labs: https://www.refinelabs.comThe Vault: access to Refine Labs frameworks and community.HubSpot (mentioned as part of inbound marketing evolution)Grandin Holdings (Refine Labs investment partner)
In this episode of The Big UC News Show on UC Today, host David Dungay and co-host Kieran Devlin bring together an all-star panel of experts: Zeus Kerravala, Irwin Lazar, Melody Brue, Evan Kirstel, and Craig Durr. They break down the biggest developments in UC and collaboration - from Google's jaw-dropping AI showcase from Google Next and Canva's surprising push into productivity, to Microsoft Copilot's evolution and the massive impact of U.S. tech tariffs. If you're in the UC space or simply trying to keep up with where work tech is headed, this is the must-watch conversation.Our expert panel shares sharp insights, strong opinions, and some healthy skepticism on:Google's AI Overdrive: From turning the Wizard of Oz into a Sphere-worthy immersive experience to embedding Gemini into chat, Docs, and Sheets—Google's enterprise AI play is bold, but will it stick?Canva's Quiet Disruption: With new AI tools like MagicCharts and Canva Code, the design platform is now elbowing its way into the productivity suite arms race—complete with integrations into Teams and Slack.Microsoft Copilot's Vision: Screen-reading, task-completing, memory-enabled Copilot is here. Useful or creepy? Our panel weighs in on its bold new direction.Tariff Turbulence: Logitech pulls back guidance, and vendors brace for pricing chaos as 100–150% tariffs loom. Will innovation and supply chains survive the hit?Plus, hear about Enterprise Connect's big move to Vegas, whether it's still got its mojo, and which show is stealing its thunder.
Megan Bowen was featured on the most recent episode of Tech Impact, hosted by Evan Kirstel. We're excited today to release the full interview, including extra questions that weren't aired in the TV segment. She touches on the new era of buying behavior, our Brand, Demand, Expand strategy, and how AI has impacted the marketing agency landscape. Want to learn how to thrive in this new era of marketing? Listen in!
In this episode of the UC Big News Show, host Kieran Devlin is joined by industry analysts Craig Durr, Melody Brue, and Evan Kirstel to dissect some of the most talked-about developments in collaboration and workplace tech. From Zoom's evolving AI ambitions to Salesforce's controversial layoffs, frontline communication gaps, and Cisco's showpiece Austin office, this episode explores the intersection of innovation, strategy, and corporate responsibility.What does Zoomtopia 2025 really tell us about the future of AI in collaboration? Can Salesforce balance its bold AI pivot with its people-first responsibilities? And why are frontline workers still feeling left behind in 2025? Our panel of experts tackles these questions head-on, with plenty of sharp takes and industry insight.Highlights include:Zoomtopia 2025: Did Zoom deliver game-changing AI, or just polish the edges of its platform? The crew debates “agentic AI,” avatars, and what it means for end users.Salesforce & AI layoffs: With 4,000 jobs cut, is Salesforce leading the AI-first workforce revolution—or creating a PR nightmare?Workvivo frontline report: Why half of frontline workers can't even name their CEO, and what it says about culture, engagement, and retention.Cisco's Austin office: More than just free cookies—did Cisco succeed in building the collaborative workspace of the future?This is a must-watch for IT leaders, decision-makers, and anyone curious about how AI, collaboration tools, and workplace culture are reshaping the modern enterprise.Next Steps:
Evan Kirstel, tech influencer and founder of eViRa Health, has built one of the largest B2B social audiences by showing up consistently, curating conversations, and turning digital presence into measurable influence. He joins the Be a Marketer podcast to explain why small businesses shouldn't obsess over going viral and what really matters when building an audience that drives results.In this episode, you'll hear how showing up as a person, not just a logo, helps build trust online, why consistency and community outweigh follower counts, and what Evan recommends if you only have 15 minutes a day to market your business. You'll also discover why documenting your journey, highlighting others, and focusing on trust over trends can be the difference between noise and real impact.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Create a Social Post and schedule it to publish on social mediaUse the Content Generator to write email, landing page, social, and SMS content for youAllow Constant Contact to publish to your social media accountsMeet Today's Guest: Evan Kirstel of eViRa Health
Watch on YouTube.On this episode of the UC Big News Show, host Kieran Devlin is joined by an expert-packed panel including Jon Arnold, Blair Pleasant, Craig Durr, Evan Kirstel, Mel Brue, and newcomer Derrick Kelly, Vice President of Solutions Enablement at AVI-SPL. The panel tackles the shifting tides of the SaaS and UCaaS landscape in 2025, questioning whether we've hit a saturation point, and whether AI is living up to the immense hype, and what Microsoft's layoffs might mean for both the business's strategy and the future of the jobs market.Is the SaaS market in decline, or just evolving? And is AI revolutionising the workplace - or just overpromising? In this wide-ranging and insightful discussion, industry leaders explore:Why UCaaS growth is flattening, while CCaaS continues to outperform—and what that means for vendors like Zoom, Cisco, RingCentral, and NICE.The growing backlash against SaaS sprawl and why CIOs are prioritising vendor consolidation and tighter spend controls.A reality check on AI adoption: hype vs. genuine enterprise deployments, especially in smaller businesses and government.Why successful AI integration demands strategy, guardrails, and realistic expectations—plus cautionary tales of botched implementations.This candid debate shines a light on the challenges and opportunities facing unified communications and enterprise tech in 2025.Watch the full video to hear how leaders like Blair Pleasant and Jon Arnold are advising clients on navigating the AI hype cycle.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our X and LinkedIn pages.
Watch on YouTube.In this episode of The Big UC News Show on UC Today, host David Dungay and co-host Kieran Devlin bring together an all-star panel of experts: Zeus Kerravala, Irwin Lazar, Melody Brue, Evan Kirstel, and Craig Durr. They break down the biggest developments in UC and collaboration—from Google's jaw-dropping AI showcase from Google Next and Canva's surprising push into productivity, to Microsoft Copilot's evolution and the massive impact of U.S. tech tariffs. If you're in the UC space or simply trying to keep up with where work tech is headed, this is the must-watch conversation.Our expert panel shares sharp insights, strong opinions, and some healthy skepticism on:Google's AI OverdriveFrom turning the Wizard of Oz into a Sphere-worthy immersive experience to embedding Gemini into chat, Docs, and Sheets—Google's enterprise AI play is bold, but will it stick?Canva's Quiet DisruptionWith new AI tools like MagicCharts and Canva Code, the design platform is now elbowing its way into the productivity suite arms race—complete with integrations into Teams and Slack.Microsoft Copilot's VisionScreen-reading, task-completing, memory-enabled Copilot is here. Useful or creepy? Our panel weighs in on its bold new direction.Tariff TurbulenceLogitech pulls back guidance, and vendors brace for pricing chaos as 100–150% tariffs loom. Will innovation and supply chains survive the hit?Plus, hear about Enterprise Connect's big move to Vegas, whether it's still got its mojo, and which show is stealing its thunder.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our X and LinkedIn pages.
In this UC Today News Panel, David Dungay and Kieran Devlin are joined by a powerhouse lineup of experts to unpack the latest game-changing shifts in UC and CX. From AWS Chime shutting down to Avaya's strategic pivot, the conversation gets deep into industry consolidation, AI's growing influence, and the future of unified communications.Join Blair Pleasant, Craig Durr, Evan Kirstel, Dominic Black, John Arnold, and Faye Bennett as they explore what these big moves mean for service providers, enterprises, and the UC market at large.Main Description:AWS Chime's Demise & UC ConsolidationIs UC commoditization inevitable? With AWS Chime shutting down, following Verizon BlueJeans and Meta Workplace, what does this mean for Zoom, Teams, and Webex?Avaya's Controversial Contact Center ExitAvaya is cutting support for contact centers with less than 200 seats—but is this a strategic refocus or another sign of decline? Our experts weigh in.RingCentral's AI Play & CX EvolutionWith AI-powered receptionist services and a booming CX portfolio, is RingCentral leading the next wave of UC innovation?MWC, Cavell Summit & Enterprise Connect: What to ExpectThe biggest events in UC, CX, and telecom are around the corner. What will be the key trends and announcements shaping the industry in 2025?Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our X and LinkedIn pages.
Curious about how AI is changing the game for creators? On the latest episode of Talking Too Loud, Chris Savage and Sylvie dive into the impact of AI on business from a solopreneur's POV. They chat with Evan Kirstel, a B2B thought leader and host of the ‘What's up with Tech' podcast, about how AI and SaaS apps have revolutionized his solopreneur venture into a media company. From enterprise tech to personal branding, Evan shares his insights on leveraging AI tools to scale influence, boost engagement, and meet audiences where they are. Highlights include:Exploration of AI tools and content generationBuilding a social media audienceAdvice for new content creatorsContent clipping and scaling reachLinks to Learn More:Follow Evan on LinkedInFollow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on AppleLeave us a review on Spotify
Watch on YouTube.In this UC Today special, host David Dungay and co-host Kieran Devlin bring together an all-star panel of industry experts, including Craig Durr, Melody Brew, Evan Kirstel, Urwin Lazar, Elka Popova, Zeus Kerravala, and Dominic Black.With January just underway, this discussion dives into hot topics and news stories of the year (so far) like Gamma's strategic acquisition spree, the cost strategy behind AI features from the big vendors, and the evolving role of voice in unified communications. If you want to stay ahead of industry trends, this is a must-watch!Get ready for a jam-packed episode where the UC Today panel unpacks the latest developments shaping the unified communications landscape. Here's what's in store:How Gamma's acquisition of Starface is poised to reshape the German market, giving them a foothold in Europe's under-penetrated cloud communications space.AI Wars Heat Up: Google, Microsoft, and Zoom are battling it out over AI costs and adoption. The panel explores the strategies behind free AI features and their long-term implications for businesses.The Rebirth of Voice: From AI assistants to multimodal communication, learn why voice technology is making a strong comeback in enterprise applications.Governance and Regulation: Tackling data sovereignty, AI governance, and the complexities of rolling out AI globally.With insights from top experts and fresh takes on pressing issues, this episode delivers actionable intelligence for service providers, enterprises, and anyone invested in the UC ecosystem.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our X and LinkedIn pages.
On today's episode of Health UnaBASHEd,our guest is B2B thought leader, content creator, and top technology influencer Evan Kirstel. We discuss tools and platforms available to build and curate community in the health innovation economy. Evan has built, quite the digital footprint and following in the tech space including 420K Twitter, 56K LinkedIn, 70K Instagram, 6K Clubhouse, and 5K YouTube followers and/or subscribers. Additionally, he has 35K newsletter subscribers. Evan focuses on educating and informing his audience to grow sustainable, long-term businesses. His expertise lies in areas like Telecom, Cloud, Unified Communications, 5G, IoT, CX, and more. B2B tech brands such as Intel, Amazon AWS, Dell, Microsoft, and others hire him to achieve massive visibility and scale through the power of social media12. If you'd like to learn more, you can visit his website at evankirstel.com or explore his work on Forbes Business Council and Thinkers360.
What kind of impact will losing its antitrust lawsuit have on Google, and does anyone even care given all of the hype around generative AI? In addition, Microsoft strikes back against Delta over the CrowdStrike outage, and we are wondering if anyone is paying attention to the two American astronauts that remain on the International Space Station. Evan Kirstel, the Techfluencer, joins the show as guest co-host to discuss this and other technology news from previous weeks.
Many signs, both on the business side and consumer side, indicate that the technology industry's love affair is about to head down a slippery slope. In other words, the “Bubble Pop Brigade” is ramping up, whether it's companies abandoning AI projects or Big Tech firms dropping AI tools. Evan Kirstel, the Techfluencer, joins the show as guest co-host to discuss this and other technology news from previous weeks.
Host Gil Bashe and Gregg Masters welcome B2B thought leader, content creator, and top technology influencer Evan Kirstel. They discuss tools and platforms available to build and curate community in the health innovation economy. Evan has built, quite the digital footprint and following in the tech space including 420K Twitter, 56K LinkedIn, 70K Instagram, 6K Clubhouse, and 5K YouTube followers and/or subscribers. Additionally, he has 35K newsletter subscribers. Evan focuses on educating and informing his audience to grow sustainable, long-term businesses. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Watch on YouTube.In this episode of The Latest Big UC News, hosts David Dungay & Rob Scott welcome some of the industry's top analysts to talk about the latest news in the UC space.The panellists discuss a variety of hot topics in the UCaaS space, including:NEC's decision to exit the on-prem market Intermedia raises $350 to double down on its cloud proposition Microsoft launches Security Copilot Our panel features the following UC experts:Craig Durr, Senior Analyst, Futurum Group Jon Arnold, Principal Analyst, J Arnold & AssociatesEvan Kirstel, Social Media Strategist, BCStrategiesBlair Pleasant, President of COMMFusionThanks for watching, if you'd like more like this, don't forget to SUBSCRIBE to our channel.You can also join in the conversation on our Twitter and LinkedIn pages.
Watch on YouTube.In this episode of The Latest Big UC News, hosts David Dungay & Rob Scott welcome some of the industry's top analysts to talk about the latest news in the UC space.The panellists discuss a variety of hot topics in the UCaaS space, including:The latest news from Enterprise Connect includingRingEX from RingCentral, Microsoft Teams Mobile, new devices launched, top AI picks from the panelMicrosoft finally decouples Office365 and Team globallyThe big industry events coming up Our panel features the following UC experts:Craig Durr, Senior Analyst, Futurum Group Jon Arnold, Principal Analyst, J Arnold & Associates Evan Kirstel, Social Media Strategist, BCStrategies Blair Pleasant, President of COMMFusion Maribel Lopez, Principal Analyst, Lopez Research Elka Popova, Vice President and Senior Fellow, Connected Work Research, Frost & SullivanThanks for watching, if you'd like more like this, don't forget to SUBSCRIBE to our channel.You can also join in the conversation on our Twitter and LinkedIn pages.
Guests: Irma Rastigaeva, Co-Founder & Chief Digital Storyteller for eViRa Health [@eViRaHealth]On Twitter | https://twitter.com/IrmaRasteOn LinkedIn | https://www.linkedin.com/in/irmaraste/On Facebook | https://www.facebook.com/rastegayevaEvan Kirstel, Chief Digital Evangelist / Cofounder eVira Health and Top B2B Tech InfluencerOn Twitter | https://twitter.com/EvanKirstelOn LinkedIn | https://www.linkedin.com/in/evankirstel/On Facebook | https://www.facebook.com/evan.kirstel_____________________________Host: Tyler Cohen Wood, Host, Health Exposed PodcastOn ITSPmagazine | https://itspmagazine.com/itspmagazine-podcast-radio-hosts/tyler-cohen-wood_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?
AI and robots and drones, oh my! The blockbuster Consumer Electronics Show returns to Las Vegas in 2024 with a rock-em sock-em lineup of amazing technologies! What's in store for the hordes of tech aficionados? Check out this very special DM Radio to find out, as Host @eric_kavanagh interviews legendary Canadian Broadcaster Jim Harris, along with world-renowned Influencers, Evan Kirstel, Chris Pereira and Irma Rastegayeva! They'll cover the hottest trends and technologies shaping the world today!
In this episode of The Latest Big News, host David Dungay welcomes some of the industry's top analysts to talk about the latest news in the industry.The panellists discuss a variety of hot topics in the UCaaS space, including:The latest round of layoffs at CiscoMicrosoft Inspire newsThe proposed Copilot pricing RingCentral's expansion plans in IndiaOur panel features the following UC experts:Evan Kirstel, Social Media Strategist, BCStrategiesZeus Kerravala, Principal Analyst, ZK ResearchBlair Pleasant, Principal Analyst, COMMfusion
In this episode of The Latest Big News, host David Dungay welcome some of the industry's top analysts to talk about the latest news in the industry.The panellists discuss a variety of hot topics in the UCaaS space, including:Avaya's Engage event highlightsWhy Meeting Experience has become front and centre for businessesOur panel features the following UC experts:Evan Kirstel, Social Media Strategist, BCStrategiesMelissa Swartz, Cloud Phone Expert, Swartz Consulting
UC Today's David Dungay hosts Andy Macqueen, EMEA Business Development Director, Spectralink & Evan Kirstel, B2B Social Influencer, BC Strategies.In this session we discuss the following:Why do UCaaS solutions make a difference when connecting deskless with the rest of the business?How can IT teams effectively manage their distributed workforce in a hybrid environment?Where can partners add tangible value to companies with a distributed workforce?
In this episode of The Latest Big News, hosts Rob Scott and David Dungay welcome some of the industry's top analysts to talk about the latest news in the industry.The panellists discuss a variety of hot topics in the UCaaS space, including:Zoom's latest financials, including Zoom Phone growthAvaya's emergence from Chapter 11Lifesize enters bankruptcy proceedingsMicrosoft Executive pushes back on return to the office policyWhich communications channel would you drop? - survey resultsOur panel features the following UC experts:Evan Kirstel, Social Media Strategist, BCStrategiesZeus Kerravala, Principal Analyst, ZK ResearchDom Black, Head of Research, Cavell GroupIrwin Lazar, President, Metrigy
In this episode of The Latest Big News, hosts Rob Scott and David Dungay welcome some of the industry's top analysts to talk about the latest news in the industry.The panellists discuss a variety of hot topics in the UCaaS space, including:Microsoft Decoupling Teams from Office365Creating Employee Engagement with MeetingsSecurity in the Hybrid WorkplaceOur panel features the following UC experts:Evan Kirstel, Social Media Strategist, BCStrategiesDan Root, Senior Analyst, WainhouseMelissa Swartz, Cloud Phone Expert, Swartz ConsultingSean Spradling, Senior Analyst, Wainhouse
Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a new foreword in which I say, “Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better.” At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. About the Author: Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community. Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies. For several years, Louis was the head of the executive committee for Boston's Sales and Marketing Innovators professional association. Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy. And if that's not enough, he also ghostwrites and co-writes business and marketing books. And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-2-louis-gudema
Tech Influencer Evan Kirstel joined me on this episode to discuss: the impact of AI on content creation - including writing and design what skills marketers need to learn the impact on jobs and more... Join us and connect with Evan at the links below: LinkedIn: https://www.linkedin.com/in/evankirstel/ Twitter: https://twitter.com/evankirstel Learn more about ChatGPT here: https://openai.com/blog/chatgpt/ And Dall-E-2 here: https://openai.com/dall-e-2/ Don‘t miss these previous episodes: How to use LinkedIn newsletters Announcing a new job on LinkedIn How executives can build their brand --- Send in a voice message: https://anchor.fm/ctrappe/message
In order to succeed as a ‘TechFluencer' in today's digital society, you have to be plugged into a lot of different trends and markets. From supply chains to consumer electronics, to community building to virtual connections, the landscape is constantly shifting and evolving.Evan Kirstel is a B2B thought leader and technology influencer focused on B2B networking, engagement, and social selling. Rather than just establishing his own expertise and using it to guide others, he is still on a learning journey of his own – exploring new disciplines and platforms as he becomes aware of them.In this interview, Evan and Scott discuss some of the trends affecting digital media, modern business, and consumer tech:• The groundbreaking changes in content creation and writing made possible by a new Generative AI technology called ChatGPT• The rise of electrification in mobility showcased at CES 2023, including multiple modes of transportation, personal and commercial vehicles• How to build communities and network reach by expanding into new forms of content, moving from written to spoken to visuals to engage different audience members• Places where tech and automation have met their limit, failing to overcome the human preference for authentic, trust-based relationshipsAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3zKRLyLSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeLeveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/2022 Q3 U.S. Bank Freight Payment Index: https://freight.usbank.comWEBINAR- Using Rebates and Pricing to Align Your Supply Chain: http://bit.ly/3iJBSUPThis episode is hosted by Scott Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/never-know-who-meet-1067
Haydn Faltyn Cloud Connections 2023 CPaaS Showcase Meet Haydn Faltyn, CEO of BroadSource “We want to bring what we call, secure payments, as a differentiated product offering, to the CCA,” says Haydn Faltyn, CEO of BroadSource. In this sixth part of our podcast series on the CPaaS Showcase at Cloud Connections 2023, Faltyn is joined by Kevin Nethercott, Managing Partner of the CPaaSAA who will be both hosting and judging the event. Previous episodes of this series include Clark Peterson and Evan Kirstel, who will also be hosting and judging the showcase. “We know that security is a huge issue,” says Nethercott, who is happy to see the CSPs being offered a secure payments financial solution. BroadSource is among the small group of companies that were present at the creation of the CCA and at the dawn of cloud communications. In this podcast, Faltyn links decades of service to the cloud communications community and innovations to the CSPs to BroadSource's ideas on CPaaS and creating very practical, applicable products that the CSPs can deploy to create new experiences for customers. Kevin Nethercott In this podcast series and at the CPaaS Showcase we will not only learn about the importance of this technology but the larger transformative picture of how this technology is set to revolutionize the way people communicate by voice, by video and much more. Visit Cloud Communications Alliance Visit Cloud Connections 2023 Visit CPaaSAA Visit BroadSource
Adnan Saleem Cloud Connections 2023 CPaaS Showcase “People should not have to be telecom engineers,” says Adnan Saleem, CTO, Software and Cloud Solutions at Radisys Corporation. In this podcast, Saleem lays out the Radisys approach to CPaaS, which he will be presenting at the upcoming CPaaS Showcase at Cloud Connections 2023. Saleem is joined by Kevin Nethercott, Managing Partner of the CPaaSAA who will be both hosting and judging the event. Previous episodes of this series include Clark Peterson and Evan Kirstel, who will also be hosting and judging the showcase. Saleem outlines what he describes as the fundamental principles of CPaaS architecture and links them to the idea of delivering real world breakthrough solutions with much on the underlying complexity drained from process by CPaaS. Saleem tells us that CPaaS holds the promise opening the doors to many new ideas and people. One of the things that we will see from Radisys are approaches that will enable people without deep and direct telecom experience to begin to design and invent new solutions and introduce new ideas. Kevin Nethercott In this podcast series and at the CPaaS Showcase we will not only learn about the importance of this technology but the larger transformative picture of how this technology is set to revolutionize the way people communicate by voice, by video and much more. Visit Cloud Communications Alliance Visit Cloud Connections 2023 Visit CPaaSAA Visit Radisys
Cloud Connections 2023 CPaaS Showcase Evan Kirstel “What's most compelling are the real word stories about how CPaaS is being used,” says Evan Kirstel, a leading thought leader, writer, podcaster, and influencer, who's B@B practice has paid a lot of attention to the communications sector of technology. In this podcast Evan Kirstel joins Kevin Nethercott, Managing Partner of the CPaaSAA as they discuss what they will be looking for as judges in the upcoming CPaaS Showcase to be held at the inaugural Cloud Connections event next week in Fort Lauderdale. The event is being hosted by the Cloud Communications Alliance. Kirstel describes CPaaS as a type of technology that can deliver the type of breakthrough solutions that AI is beginning to deliver across the technology field. We learn that the judges of the showcase are looking for real world applications. “I think what you're looking to do is to empower innovators and developers to build things we don't have yet,” says Kirstel, noting how apps such as Uber brings together several different technologies such as location, payment, SMS and much more into a seamless customer experience. Kirstel notes that WebRTC began as a novel idea, while now it has become “baked-in”, a path we might see with CPaaS. Kevin Nethercott In this podcast series and at the CPaaS Showcase we will not only learn about the importance of this technology but the larger transformative picture of how this technology is set to revolutionize the way people communicate by voice, by video and much more. Visit Cloud Communications Alliance Visit Cloud Connections 2023 Visit CPaaSAA Visit Evan Kirstel
Evan Kirstel is a B2B thought leader and top technology influencer who helps B2B clients grow their social media audience and leverage LinkedIn and Twitter for sales, networking, engagement, and social selling. He is actively building a network of fellow B2B influencers to help brands with scale and thought leadership. Evan shares the strategies he recommends small businesses use to get their business noticed and their lead funnels growing. Resources Shared: EvanKirstel.comeViRa HealthThryv
Building Own Social Media Community at CCA Event “I'm seeing a tremendous appetite for digital content,” says Evan Kirstel. In this podcast, Kirstel, a very prominent social media influencer and observer of the telecommunications industry discusses social media in what he describes as “building a community of interest” around products, services, and brands. In an era where people are increasingly disdaining traditional sales approaches, Kirstel argues that companies should take a fresh approach to customer outreach. Kirstel offers a blend of approaches that combine the personal in person touch with the power of social media. Going to a customer and just simply learning about their business, hearing about their challenges, but refraining from selling them on such a visit, is part of the picture. But then Kirstel says, “… shine a spotlight on it.” Share the experience on social media. These are steps towards a different sales posture where one is a citing more like a trusted advisor, a technology partner than a vendor trying to push products. Such a visit might not only strengthen a relationship with a specific customer but become more visible in an entire local sector. “Do you know who's who in your community,” challenges Kirstel, offering the insight that businesses need social media visibility, and targeted social media visibility. Cloud Connections 2023: Building Own Social Media Community In this podcast, we hear about the forthcoming Cloud Connections 2023 Conference coming up in January 2023 in Fort Lauderdale. “This is the place to be,” noting how cloud has shoved aside many competing technology platforms and that the Cloud Communications Alliance is the premier cloud communications group. Kirstel will be hosting a session on Building Your Own Social Media Community. It's a must go to,” adds Kirstel. Kirstel also discusses his upcoming participation at ITEXPO and Enterprise Connect. Visit https://www.evankirstel.com/
Evan Kirstel & Irma Rastegayeva, co-founders of eViRa Health, a digital marketing agency, review the implications of private 5G networks, the proliferation of wearable medical devices, and telehealth.
The content marketing in B2B is changing. But what will that look like? Evan Kirstel, Top B2B Technology Influencer, joined your host Bryan Kramer to discuss the future of content marketing in B2B, how recycling content is a major opportunity for content creators, and why community will be the key to your marketing strategy moving forward. --- More about Leadtail: https://www.leadtail.com Follow us on social! Twitter: https://twitter.com/Leadtail Linkedin: https://www.linkedin.com/company/leadtail Instagram: https://www.instagram.com/leadtail/
B2B Thought Leader and Tech Influencer, Evan Kirstel, joins Coruzant Technologies for the Digital Executive podcast. He shares his amazing career transition from the corporate world to being a digital evangelist and entrepreneur. Evan can be found speaking about B2B and tech around the world - both virtually and physically.
Evan Kirstel is a B2B thought leader and top technology influencer with an aggregate social media audience of 470,000 people (350K Twitter, 54K LinkedIn and 70K Instagram followers, 3K Clubhouse). Evan has built an organic reach in the tens of millions, in just 10 years and has been named the 4th Most Engaging Digital Marketer by Brand24. B2B tech brands like Intel, 3M, AT&T Business, Qualcomm, HPE, Telefonica, Samsung, Citrix and Ericsson have hired Evan to help them to achieve massive visibility and scale, leveraging the power of social media in a variety of market segments including: mobile, blockchain, cloud, 5G, HealthTech, IoT, AI, Digital Health, crypto, AR, VR, Big Data, Analytics and CyberSecurity. Evan has 30 years of enterprise sales, alliances & biz dev experience in the telecom and IT arena, He brings a unique perspective on opportunities in the Unified Communications & Collaboration space, including extensive practical knowledge of mobile, voice/video/web collaboration and cloud technology. Evan understands emerging cloud & mobile technology and market convergence dynamics, and has a strong track record in selling and marketing disruptive technology to enterprise and service providers. He is the Co-Founder of EvIRA Health, a close-knit network of fellow B2B thought leaders and digital social practitioners tirelessly serving the global health tech community. www.evirahealth.com www.evankirstel.com Twitter @evankirstel --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support
Interview of Evan Kirstel. Learn how to use social media for thought leadership from a social media master, B2B thought leader and top technology influencer. What this episode will do for you: Gain insights in using social media for thought leadership from a social media master: Evan Kirstel. Understand common barriers in social media implementation and how to overcome them. Learn how Evan built a social audience of 470K followers. Visit the episode page for curated snippets of the interview with Evan as well as the free offers mentioned in the podcast : https://www.thoughtleadershipstudio.com/b/podcast/Evan-Kirstel-Interview---Using-Social-Media-for-Thought-Leadership
Over the past decade, social media became a primary way for consumers to connect with large-scale businesses. It offers public transparency to customers which empowers their voices, and it gives companies an opportunity to build trust among their followers. In this episode, B2B tech influencer and content creator Evan Kirstel shares his insights on how some companies use social media to its full potential and how others use it in ways that could harm their brand identity. Ready to rethink what's possible in CX? Follow us on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Check out our latest episode of Data Movers with Andrew Ruef the Director of Sales and Marketing for Janitza North America. Join us as we discuss how Janitza can help your data center better manage energy.About the latest series ‘Data Movers' PodcastTelecom PR pro, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel sit down with the most influential men and women of today's leading telcos and data centers, supporting the network infrastructure requirements of our modern world. If you are interested in learning more about the people behind the industry's top headlines, this podcast is for you! Follow Jaymie at @jscotto and Evan at @evankirstel.
In this episode of Data Movers, JSA's, Jamie Scotto Cutaia, and B2B Social Media Influencer, Evan Kirstel, sit down with DRFortress Co-founder and Chief Financial Officer, Rosa White. White goes into detail about why Hawaii isn't just a travel destination, it's a connectivity destination. She explains how to leverage the most connected data center facility in Hawaii without hopping on a plane. Listen to the podcast here or watch it above!About the latest series ‘Data Movers' PodcastTelecom PR pro, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel sit down with the most influential men and women of today's leading telcos and data centers, supporting the network infrastructure requirements of our modern world. If you are interested in learning more about the people behind the industry's top headlines, this podcast is for you! Follow Jaymie at @jscotto and Evan at @evankirstel.
In a special Greener Data episode of JSA's Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Wes Swenson, CEO at Novva Data Centers, and contributing author to the much-anticipated book “Greener Data: Actionable Insights from Industry Leaders.” During this episode of Data Movers, hear Wes discuss his chapter and expound on what steps can be taken to make data centers more sustainable, the future of data centers and his favorite city on the planet. SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTVHOMEPAGE: http://www.jsa.netLIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto...FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
In a special Greener Data episode of JSA's Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Brad Meissner, Product Manager for Global Large Diesel Generators at Kohler.Brad is also a contributing author to the much-anticipated book Greener Data: Actionable Insights from Industry Leaders, making its debut on Amazon on Earth Day - April 22, 2022.With a background in engineering, Brad has worked on engineering projects outside of those aimed at the data centers industry, such as conveyor belts, solar panels, and control systems. He kicks off the podcast discussion by unveiling commonalities and differences between engineering for data centers and other sectors. Brad also heads up the environmental policy and sustainability for Kohler's diesel generator division. Kohler is now one of the biggest suppliers of emergency backup power for data centers globally, but generators are notorious for their negative ecological impact. Brad reveals how he reconciles the two and how Kohler approaches these seemingly opposing goals. Additionally, as a current MBA candidate, he explains how the environmental movement impacts how we educate business leaders today.In the chapter of Greener Data, co-authored by Brad and his colleagues, Melissa Reali-Elliott and Sean Farney, they explore the exciting new green technology foreseen on the horizon, from hydrogen cells to sustainable fuel sources. During this episode of Data Movers, Brad expands on this and discusses the concept he calls “sustainable thinking” as something data center designers need to adopt. SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
In a special Greener Data episode of JSA's Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Karim Shaikh, CTO at Virtual Power Systems (VPS) and a faculty member of the Integrated Innovation Institute at Carnegie Mellon University.Karim is also a contributing author to the much-anticipated book Greener Data: Actionable Insights from Industry Leaders, making its debut on Amazon on Earth Day - April 22, 2022.Karim discusses what intrigued him about technology from an early age and what led him to change his way of thinking about power infrastructure when he met Shankar Ramamurthy in 2014, the founder of VPS.In Karim's chapter of Greener Data, he discusses the idea of Autonomous Digital Infrastructure and Software-defined Power and how it is now being accepted as a key differentiator by data center operators. During this episode of Data Movers, Karim expands on this and why he sees it as the future of the industry.When it comes to green initiatives, Karim is a thought leader in the industry. Karim discusses with us how the data center industry has adopted building sustainable data centers as an important green initiative over the past two decades and the reasons power infrastructure is underutilized.Karim also discusses what he would recommend to data center designers and operators to help them rethink how they construct contracts and build in order to future-proof their data centers from a sustainability standpoint. Plus, learn more about Karim and what he enjoys doing when he is not working on the next big green initiative.SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
In a special Greener Data episode of JSA's Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Dean Nelson, Chairman & Founder of iMasons and CEO of Virtual Power Systems.Dean is also a contributing author to the much-anticipated book Greener Data: Actionable Insights from Industry Leaders, making its debut on Amazon on Earth Day - April 22, 2022.In this podcast, Dean discusses why he was drawn to the vision of uniting builders of the digital when he started iMasons and how that vision has evolved over the years.We also get a sneak peek into Dean's chapter of Greener Data where he elaborates on defining the digital infrastructure industry. Dean discusses the key takeaways from his chapter that he hopes readers will gain from it. Dean also talks about the important ways we can face the challenges of slowing down climate change. SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
Data Movers Podcast: Bill Kleyman, Executive Vice President of Digital Solutions with Switch Data Centers Talks Greener Data, Sustainability in Digital Infrastructure, and MoreIn the latest episode of JSA's Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Bill Kleyman, Executive Vice President of Digital Solutions with Switch Data Centers, and a contributing editor with Data Center Knowledge, Data Center Frontier, AFCOM, and Data Center World Program Chair. SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
This week on DisrupTV, we interviewed Evan Kirstel, B2B thought leader and top technology influencer, Sree Sreenivasan, CEO of Digimentors and inaugural Marshall R. Loeb visiting professor at Stony Brook University School of Journalism and Deb Mills-Scofield, Strategic & Innovation Consulting, Venture Capitalist, Mentor, Advisor. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.
During the latest episode of Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel chat with Phillip Marangella, Chief Marketing and Product Officer for EdgeConneX.Phillip discusses his must-see travel destination + EdgeConneX sustainability efforts, with the EdgeConneX mission and importance of Customers, People, Planet, including what the ultimate impacts will be for Greener Data.SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
In the latest episode of Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel catch up with Craig McKesson, Chief Customer and Marketing Office for T5 Data Centers.Craig discusses his background with the United States Air Force, his passion for gourmet cooking and what sets T5 apart as the only full-service life cycle partner in the data center development space today.SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTV HOMEPAGE: http://www.jsa.net LIKE JaymieScottoTV on FACEBOOK: https://www.facebook.com/JaymieScotto... FOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv
What's the key to having a successful career later in life? Personal branding and marketing expert Wendy Marx has a conversation with tech influencer Evan Kirstel who shares his insights on how to be more successful. Learn from one of the most accomplished older professionals on how to boost your career.
In the never-ending noise that is social media, how do you stand out? That's the question business owners and entrepreneurs are asking. Kim talks to top technology influencer Evan Kirstel about ways to shine in a crowded social world. And learn the biggest mistakes to avoid if you're trying to build your brand. Learn more about your ad choices. Visit megaphone.fm/adchoices