Podcasts about transform your company

Mike "C-Roc" sits down with Peter High, a leading authority in digital transformation and technology strategy. Peter, founder of Metis Strategy and author of Getting to Nimble: How to Transform Your Company into a Digital Leader, has over two decades of experience helping companies become more agile and innovative. As a trusted advisor to Fortune 500 tech leaders and contributor to Forbes, he shares his insights on how technology can be harnessed to drive growth and efficiency. Peter and "C-Roc" delve into the evolution of IT, from a support role in companies to a driving force of digital products, customer experience, and revenue generation. Peter explains the importance of keeping pace with change in the tech landscape, highlighting the skills needed to lead transformations, including storytelling and influencing company culture. They discuss the challenges companies face in implementing new technologies and how leaders must gain buy-in from owners, employees, customers, and suppliers. This conversation is a masterclass on digital leadership, adaptability, and the power of innovation to keep businesses relevant and competitive. Website- https://www.metisstrategy.com/ Social Media Links/Handles: Latest Book: http://amzn.to/1o6XeTy Forbes Column: www.forbes.com/sites/peterhigh Podcast Series: www.forumonworldclassit.com Lynda.com Courses: http://bit.ly/2aHs0DA & http://bit.ly/2AT5JIe

Are you leaving millions on the table by focusing on individuals instead of entire organizations? Join us as Dr. Barbara Weaver Smith, co-author of "Whale Hunting: How to Land Big Sales and Transform Your Company" and "Whale Hunting with Global Accounts," shares her expertise on how small and mid-sized businesses can successfully hunt, land, and nurture relationships with large corporate clients. In this episode, Dr. Smith shares her knowledge on how to shift from winning over people to conquering entire accounts. You will learn: Why winning over individuals isn't enough and how to capture entire organizations The "Scout, Hunt, and Harvest" approach to landing big fish clients Why sending in a "lone ranger" salesperson is costing you huge opportunities How to assemble the perfect team to match a complex buying group's needs A 10-step process for identifying your next strategic move within a large account Benefits of separating account management from new business development Why fear is the biggest obstacle for buyers and how to overcome it Barbara's "Whale Fears and Fear Busters" exercise for addressing client concerns The power of becoming a "part of the organization" to expand your footprint How to calculate and prioritize your next moves within a large organization Why research is your secret weapon when pursuing enterprise-level accounts Dr. Smith's 1 tip for selling more to big companies that you can implement immediately Are you struggling to break into larger accounts or looking to maximize your existing enterprise relationships? Tune in for feasible strategies to take your sales to the next level! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

In this episode of "The FUTURE OF WORK® Podcast," we dive deep into the evolving landscape of hybrid and remote work with Dr. Gleb Tsipursky, the acclaimed "Office Whisperer" and CEO of Disaster Avoidance Experts. Dr. Tsipursky, a best-selling author and thought leader featured in over 650 prominent publications, shares insights on how generative AI is transforming workplace dynamics and enhancing productivity. We explore the distinctions between distributed and remote work, and the impact of AI on hiring practices and workplace flexibility. Can the integration of generative AI truly create a more equitable global workforce, or will it widen the gap between the tech-savvy and the rest? Tune in to find out!

Episode 68: One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go?A lot of that depends on the type of client that you're going after.In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up to 10x to 20x your current rates.You'll learn everything from how to restructure your program to fit a corporate client's needs, how to get your foot in the door and meet with the decision-makers, how to present your offer, how to price your offer, and more!About Barbara Weaver Smith: Barbara is founder of The Whale Hunters, helping smaller companies do bigger business with bigger clients. She is the co-author of “Whale Hunting: How to Land Big Sales and Transform Your Company” and author of “Whale Hunting with Global Accounts”.Connect with Barbara: http://thewhalehunters.com https://www.linkedin.com/in/barbaraweaversmith/Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This is episode 669. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Barbara Weaver Smith, the author of Whale Hunting: How to Land Big Sales and Transform Your Company. BARBARA'S ADVICE:  “The Whale Hunters model is scout, hunt, harvest. It's loosely derived from how the Inuit people hunted whales. We use a lot of their terminology and a lot of their belief and value system in our work. A whale hunting company is one that everybody in the company understands how they make money and their role in it. We do a lot of work with targeting ideal customers, which would be whales. A whale could give you a deal that's 10 to 20 times bigger than your current average deal.”

Check out the latest episode of the "Unleash Your Greatness Within" podcast: "Success Interview" with Josh Yellin. Josh is the co-author of the groundbreaking book, "The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face." This book and the this interview uncovers the four biggest traps that can derail startups and provides actionable strategies to avoid them while building a stronger, more cohesive team.   In this episode, Josh shares a proven method that has transformed teams worldwide—from small startups to large organizations. Discover how to enhance your team's culture, cohesion, focus, and effectiveness. Don't miss out on these invaluable insights! #bonfirement #leadership #companyculture #startups - Watch video: https://youtu.be/mxkid8pyjys

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

On the occasion of the official launch of our new YouTube Channel for the show: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw Andrea revisits an episode from summer 2023 and is joined by Alain Bejjani, former CEO of Majid Al Futtaim Group, an international diversified conglomerate with ventures in shopping mall ownership and operation, hotel ownership and operation, retail stores, leisure and entertainment centers, and mixed-use residential communities, headquartered in the United Arab Emirates with operations in the Middle East and Africa. He served as CEO from February 2015 until January 2023. Alain shares his stories and learnings from his 8-year tenure as a CEO including revealing how he rallied teams through disruptive change and unprecedented crises. Listen to this episode to learn how to drive digital innovation, empower your people, adapt in turbulent times, and align business with purpose. Alain distills profound lessons on authentic leadership, cultivating organizational culture, and finding opportunities amidst challenges! KEY TAKEAWAYS Communicate a compelling vision and create a burning platform to drive change even when times are good. Invest early in digital capabilities and customer experience to future-proof your business. Build an empowering, people-first culture that gives ownership and purpose. Stay resilient by focusing on progress over perfection. Walk the talk - tough decisions on people and resources show your commitment. Lead authentically; don't put on a mask at work. Merge your personal and professional values. BEST MOMENTS"Rejection and failure are part of the entrepreneurial journey; persist through the no's to get to the yes." "If Plan A doesn't work, the alphabet has 25 more letters. Stay persistent." "The way we lead our company is just as important as what our company does." "A crisis represents opportunity hidden in the challenge. Seize the chance to make changes not possible in normal times." VALUABLE RESOURCES The Big Leap Leaders Eat Last Principles by Ray Dalio Delivering Happiness by Tony Hsieh Like the show? Please leave or write a review on your favorite podcast platform! Let Andrea know your thoughts or share your comments via LinkedIn or via email For more information on Andrea's work and access to other valuable resources, please visit the website    If you don't want to miss any episode and receive the full article in your inbox, subscribe today to our blog Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy. ABOUT THE GUEST  Alain Bejjani is a Lebanese business executive. He was the CEO of the Majid Al Futtaim Group, an international diversified conglomerate with ventures in shopping mall ownership and operation, hotel ownership and operation, retail stores, leisure and entertainment centers, and mixed-use residential communities, headquartered in the United Arab Emirates with operations in the Middle East and Africa. He served as CEO from February 2015 until January 2023. Bejjani was born in Beirut, Lebanon in 1973. He studied law at the University of Paris XII Val de Marne and the Collège Notre-Dame de Jamhour. After graduating, he worked as a lawyer in Lebanon and the United Arab Emirates. In 2006, he joined the Majid Al Futtaim Group, where he held a number of senior positions. In 2014, he was appointed Chief Corporate Development Officer and Brand Officer. In 2015, he was appointed CEO. As CEO, Bejjani oversaw the growth of the Majid Al Futtaim Group into a global leader in the retail, leisure, and hospitality sectors. He also led the company's expansion into new markets, such as India and China. In 2023, he was replaced as CEO by Ahmed Galal Ismail. Bejjani is a member of the World Economic Forum's Global Future Council on the Future of Retail. He is also a board member of several companies, including the Dubai Chamber of Commerce and Industry. ABOUT THE HOST My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.

Want to take your business from boring to buzzworthy? An imaginative, high-quality commercial can skyrocket your brand. Here's how. Need a video for you, your business, product, app or startup? We can help! Learn more here - https://www.fiverr.com/mikevann --- Send in a voice message: https://podcasters.spotify.com/pod/show/fiverrvideos/message Support this podcast: https://podcasters.spotify.com/pod/show/fiverrvideos/support

In this episode of The Brainy Business podcast, Melina Palmer speaks with ethnographer Dr. Felicity Heathcote-Marcz about the significance of ethnographic research in understanding customer behavior and organizational culture. Ethnography, a research methodology rooted in anthropology, has found new relevance in the business world. Felicity explains that ethnographic research involves immersing oneself in the studied context, actively interacting with people, and collecting qualitative data to gain deep insights. The episode emphasizes ethnography's value in the transport industry, highlighting various projects that have uncovered valuable insights into future mobility trends and incident management. Felicity also addresses challenges such as time constraints and the Hawthorne Effect. Business professionals looking to make informed decisions and improve organizational culture will find this episode informative and practical, offering a comprehensive introduction to ethnographic research and its applications. In this episode: Uncover the profound effects that ethnographic research has on interpreting customer behavior and shaping organizational culture. Tackle the burdens of integrating ethnographic research into a business context and explore practical solutions. Gain an understanding of the longitudinal character and direct benefits of ethnographic research. Deconstruct the Hawthorne effect and its significant role in any research project you might take on. Discover the emerging role of behavioral science and nudges in revolutionizing transportation research. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode and the guest, Dr. Felicity Heathcote-Marcz. She mentions that ethnography is an important method for understanding customers and lays the groundwork for the upcoming episode on observation skills with Christian Madsbjerg. 00:02:21 - What is Ethnographic Research?, Dr. Felicity Heathcote-Marcz explains that ethnographic research originated in anthropology and involves studying cultures and local contexts to gain a deep understanding of people and their behaviors. She discusses how ethnography has evolved and how it is now used in business to gain insights into customers and organizational culture. 00:08:29 - Role of an Organizational Ethnographer, Dr. Felicity Heathcote-Marcz describes her role as an organizational ethnographer at Atkins, an engineering and transport consultancy. She explains that she studies the culture within organizations, conducts research on future trends in the transport industry, and collects immersive data by observing and interacting with customers in their natural environments. 00:11:05 - Impact of Ethnography on Organizations, Felicity discusses how ethnography can provide organizations with a deeper understanding of their customers and employees. She explains that ethnographers can identify opportunities for improvement, inform decision-making, and facilitate cultural change within organizations. 00:13:26 - Ethical Considerations in Ethnographic Research, Felicity emphasizes the importance of reflexivity and self-awareness in ethnographic research. 00:16:19 - Ethnographic Methodologies in Business Contexts, Felicity discusses the challenges of utilizing ethnographic methodologies in a business context, where time constraints often limit the depth and richness of the data collected. While some purist academic ethnographers may object to condensed time periods, Felicity suggests spending as much continuous time as possible with a specific group to establish rapport and gain valuable insights. 00:18:09 - Accompanied Drives and Ethical Considerations, Felicity explains her approach to conducting accompanied drives, where she sits in the passenger seat with the driver and encourages them to share their thoughts and experiences. She emphasizes the importance of maintaining participant anonymity and establishing trust to overcome suspicion and encourage open communication. 00:21:28 - Nudges and Behavioral Science in Transportation, Felicity discusses her work with local transport authorities in the UK, focusing on designing behavioral nudges to encourage residents to shift from private cars to public transport or active modes of travel. She highlights the importance of considering contextual factors, such as weather and incentives, to effectively change behavior. 00:25:10 - The Effectiveness of Nudges in Shifting Behaviors, Felicity presents findings from a study conducted in Manchester, where text message nudges were used to encourage walking, cycling, or using public transport for commuting. The results revealed that the effectiveness of nudges varied depending on contextual factors, such as weather, and suggested that larger incentives may be needed to change behaviors in unfavorable conditions. 00:31:44 - Social Pressure and Incentives for Mask-Wearing, The discussion focuses on the social pressure that exists regarding mask-wearing in different countries and contexts. In some places, there is a need to set up schemes to incentivize mask-wearing, while in others, people automatically conform and penalize those who don't. 00:33:05 - Importance of Ethnographic Research, Ethnographic research is highlighted as a valuable approach to understanding differing opinions and behaviors. By taking interlocutors seriously and stepping into their worlds, researchers can gain insights into their motivations and beliefs. This approach requires being present and observing without bias or preconceived notions. 00:34:13 - Understanding Beliefs and Motivations, Ethnographic research delves beyond surface-level behaviors and artifacts to uncover the deep-seated beliefs, cultural influences, and personal experiences that shape people's actions. By exploring these underlying factors, researchers can gain a comprehensive understanding of individuals and their perspectives. 00:36:22 - Immersion and Risk in Ethnographic Research, To truly understand certain contexts and realities, ethnographers may need to immerse themselves in potentially risky situations. This could involve not wearing a mask in a non-mask space or accompanying individuals into dangerous environments. Immersion allows for a more accurate and complete depiction of people's experiences and challenges. 00:38:16 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Engaged, by Amy Bucher Behavioral Science in the Wild, by Dilip Soman and Nina Mazar What Your Customer Wants and Can't Tell You, by Melina Palmer Designing for Behavior Change, by Stephen Wendel Mixed Signals, by Uri Gneezy Connect with Felicity:  Felicity on LinkedIn Felicity on Twitter Top Recommended Next Episode: Hawthorne Effect (ep 117) Already Heard That One? Try These:  Questions or Answers? (ep 4) NUDGES & Choice Architecture (ep 35) How to Finally Change Your Behavior (So it Sticks) (ep 81) How To Set Up Your Own Experiments (ep 63) Colu (ep 113) The Littery (ep 75) Incentives - The “N” in Nudges (ep 272) Finding Confidence in Conflict, with Kwame Christian (ep 107) Mixed Signals with Uri Gneezy (273) Introducing the Behavioral Science Club, with Louise Ward (ep 118) Focusing Illusion (ep 89) Anthropology, Market Research and BE, with Priscilla McKinney (ep 196) Using Semiotics in Retail, with Rachel Lawes (ep 191) Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) How Minds Change, with David McRaney (ep 210) Vulnerability Loops (ep 229) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Today's episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don't work. In this presentation, Cameron offers evidence of why the standard, single-line vision statement simply doesn't work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to […] The post Ep. 254 – Vivid-Vision: A $250,000 Idea That Can Transform Your Company appeared first on COO Alliance.

Today's episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don't work. In this presentation, Cameron offers evidence why the standard, single line vision statement simply doesn't work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to […] The post Ep. 254 – Vivid-Vision: A $250,000 Idea That Can Transform Your Company appeared first on COO Alliance.

Resident hosts Brynne Tillman and Bob Woods share the top 10 sales books that they believe should be on every sales professional's bookshelf. These are books that have greatly influenced them most, so make sure you check them out and gain newfound knowledge that can help you with your business. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer Endless Referrals by Bob Berg The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann Whale Hunting: How to Land Big Sales and Transform Your Company by Barbara Weaver Smith Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs by Reid Hoffman Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition by Kay Miller Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley Cigars, Whiskey and Winning: Leadership Lessons from General Ulysses S. Grant by Al Kaltman

Creating a bold vision is not what many CEOs do. Many leaders play conventional by either creating a fluffy vision to hang on the wall or by not finding the courage to aspire to what looks impossible in the present. They're stuck in their own perspectives that limit them to think bigger. To achieve the impossible. On the other hand, some (very few though) leaders go beyond what looks possible right now. They see a different future for their companies. And they are committed, and they stand for bringing that future into the current existence. In this episode, I share five reasons why creating a new future for the business should be at the top of any CEO's priority. I look forward to hearing your thoughts or reading your comments about this episode at: Email: andrea@andreapetrone.com LinkedIn: https://www.linkedin.com/in/andreapetrone/ Want to get a score on your leadership level? Take the free assessment today at: https://www.andreapetrone.com/assessment/ If you don't want to miss any episode and receive the full article in your inbox, subscribe today to our blog here: https://www.andreapetrone.com/blog Need more? Book a 30min call here: https://calendly.com/andreapetrone/strategy Read the article related to this podcast: https://www.andreapetrone.com/how-to-build-a-bold-vision-for-your-company-article/

Wendy Smith received her Ph.D. from Harvard Business School and is now a Professor of Leadership at the University of Delaware's Lerner College of Business and Economics, as well as the co-founder of the Women's Leadership Initiative. She is interested in how leaders and organizations deal with continuing strategic contradictions such as those between today and tomorrow, global integration and local adaptation, social mission, and financial performance. What are Wendy's thoughts on “either/or” and “both/and” thinking? What does it mean for leaders to embrace paradoxes? Listen in as Wendy, and I discuss attitude shifts, leadership insights, and why paradoxes exist to help leaders be better leaders! --------------------- This episode is sponsored by Workplace from Meta. Workplace is a business communication tool from Meta. Think Facebook, but for your company. It's part of Meta's vision for the future of work. A future in which we'll all feel more present, connected and productive. Start your journey into the future of work at workplace.com/future. ------------------ Get ad-free listening, early access to new episodes and bonus episodes with the subscription version of the show The Future of Work Plus. To start it will only be available on Apple Podcasts and it will cost $4.99/month or $49.99/year, which is the equivalent to the cost of a cup of coffee.  ________________ Over the last 15 years, I've had the privilege of speaking and working with some of the world's top leaders. Here are 15 of the best leadership lessons that I learned from the CEOs of organizations like Netflix, Honeywell, Volvo, Best Buy, The Home Depot, and others. I hope they inspire you and give you things you can try in your work and life. Get the PDF here. --------------------- Get the latest insights on the Future of Work, Leadership and employee experience through my daily newsletter at futureofworknewsletter.com  Let's connect on social! Linkedin: http://www.linkedin.com/in/jacobmorgan8 Instagram: https://instagram.com/jacobmorgan8 Twitter: http://www.twitter.com/jacobm Facebook: https://www.facebook.com/FuturistJacob

Katelyn Bullock and Adam Kolozetti, Founders of Enta Solutions and hosts of Enta Asks, interview Bruno Lindia and Miranda Sallis of Dream Reach ... Achieve About Miranda: Linkedin: https://bit.ly/2NJXYDk Business Leader / Creating sustainable models for lasting impact / Deep knowledge of Olympic sport and the powerful values of sport on society / Thrive on leading teams to build engaging, high performance culture | Strong, genuine relationship builder and influencer. Miranda has a unique and passionate way of connecting the dots for companies and Peak Performers. About Bruno: www.dreamreachachieve.com Linkedin: https://bit.ly/2ZrzOmz Enta Solutions: www.entaSolutions.org Committed to Excellence A management system consulting network committed to developing fit for purpose solutions and providing the expertise you need. Custom and functional auditing services, system development, training and workshops. About Katelyn Bullock: Linkedin: https://www.linkedin.com/in/katelynjbullock/ About Adam Kolozetti: Linkedin: https://www.linkedin.com/in/adam-kolozetti/ Be our Next Guest on Enta Asks: https://outlook.office365.com/owa/calendar/MegaPixxMedia1@megapixxmedia.com/bookings/ Facebook: https://www.facebook.com/calgarysbusiness Linkedin: https://www.linkedin.com/company/calgarysbusiness/ - Build Your Brand on Social Media - Promote your brand and story - Published to a global audience on subscription channel - Additional viewers of your episodes through free publication on MegaPixx Media outlets - Download your episodes to your personal and company social media pages Filmed and Edited: Artin Rahim The views and opinions expressed in the video are those of the authors and do not necessarily reflect the official policy or position of MegaPixxMedia Ltd and their Affiliates Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

On today's episode, I'm speaking with Scott Goodson, founder and CEO of StrawberryFrog, a marketing agency that works with some of the largest financial brands in the industry. I invited Scott to talk to us about his recent book: Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Ultimately, though, our conversation ended up covering much more: doing marketing with soul and intention, the shifting pyramid of power where the boss is no longer God, and the power of truly taking on corporate responsibility.

Does your companies culture keep you up at night? There's a reason why company culture has become such a big focus for companies both large and small. Studies show, time and time again, that culture can make or break performance, team cohesion, employee retention, and recruitment.  Is it Time to Rethink Your Company Culture?  Maybe even time to transform your company culture? If you're thinking about making a proactive move to enhance your company culture, that's certainly not a bad idea—but wait. You have to be strategic, and to lay a foundation for long-lasting cultural change.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Chip Walker, head of Strategy at StrawberryFrog Movement, Brand Business and Cultural Strategist, and co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Chip Walker talks about brand purpose and its importance in guiding organizations. Chip Walker also shares actionable ideas on what leaders can do to activate brand purpose in their organizations.   Some highlights:- The difference between defining a purpose and activating a purpose- Chip Walker on how to make purpose statements actionable- Actions that leaders can take in activating movements within their organizations- Movement thinking as a way to activate an organizational purpose. - Chip Walker on purpose in a hybrid work environmentMentioned:- Aaron Hurst (Listen to the Partnering Leadership conversation with Aaron Hurst)- Ranjay Gulati (Listen to the Partnering Leadership conversation with Ranjay Gulati)- Greg Satell (Listen to the Partnering Leadership conversation with Greg Satell)- How Companies Can Balance Social Impact and Financial Goals by Marya Besharov, Wendy K. Smith, and Michael L. Tushman Connect with Chip Walker:Activate brand Purpose Book WebsiteActivate Brand Purpose on AmazonChip Walker WebsiteStrawberryFrogChip Walker on TwitterChip Walker on LinkedInConnect with Mahan Tavakoli:https://mahantavakoli.com/https://www.linkedin.com/in/mahan/More information and resources available at the Partnering Leadership Podcast website: https://www.partneringleadership.com/

Guest: Brenda Jacobsen, President of Mindful Communications, is an accomplished business leader in the health, wellness, and healthcare spaces, with deep expertise in scaling, multi-state business operations, and M&A. The former CEO of Lakeside Medical Centers and Life Cross Training, Brenda's career has focused on improving the health and wellness of workforces globally, focusing first on physical wellness and now on wellbeing. Brenda is a sought-after keynote speaker and thought leader on leadership, mindfulness, and building resilience. Brenda serves on the board of directors for LifeXT and Mindful Communications. She has previously served on the board of the Homeless Empowerment Project, the National Association of Occupational Health Professionals, and the Friends of the Art Museum of the Americas. She currently serves as the Network Chair for the Young President's Organization's (YPO) Women's Business Network, an organization dedicated to elevating the global profile of female leaders to be more impactful, more extraordinary, and more connected. Episode in a Tweet: As employers and leaders, we must be willing to lean into, support and think creatively and innovatively about how to help people be their whole selves at work. Quick Background: Brenda Jacobsen sees mindfulness as a unique and profound approach to social change and our work as a social innovation initiative. As the President of Mindful Communications, her mission is to bring mindfulness into the mainstream, and it presents a historic opportunity to transform society. Brenda and I discuss how Mindful Communications brings mindfulness coaching into the workplace through their LifeXT program during our conversation. Brenda shares how LifeXT combines digital tools with customizable and scalable professional coaching for a unique program that increases employee engagement and optimizes wellbeing and performance. Brenda and I also discuss the need for companies to invest in benefits such as mindfulness coaching and other mental health programs to remain competitive. Brenda makes a case for leaning into our roles as leaders and finding innovative and creative ways to support employees who are struggling mentally and emotionally. Finally, Brenda wraps up the conversation by explaining social innovation and why leaders should create a company and culture that makes the world a better place. To find Brenda, visit her LinkedIn page here. To find Mindful Communications, visit their website here.

In this BRITE Ideas episode, JP and Matt speak with Scott Goodson (Founder and CEO, Strawberry Frog) and Chip Walker (Chief Strategy Officer, Strawberry Frog) about their book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company . The discussion tackles how best to define purpose, its growing impact on talent management and investor relations, and knowing when a company is truly following a purpose via what it stands against and what it is willing to sacrifice. Activate  Brand Purpose is published by Kogan Page, a gracious supporter of the BRITE Ideas podcast!

This episode is with Scott Goodson - CEO & Founder at Strawberry Frog and co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company. In this episode we talk about how to use Movement Thinking to become a purpose-driven company.

Devin: What do you think of as your superpower?Chip: My superpower. Gosh, maybe the way to to to talk about it is sort of actionability, especially when there’s a really hard problem. So coming up with an idea or solution that’s not just theoretical, but something that’s actually doable and workable.Chip Walker joined me to talk about his successful transition from “being a sales agent to being more of a change agent.” The proven marketing leader joined the New York-based agency StrawberryFrog as head of strategy to help organizations implement “movement thinking.” Several years ago, Chip and his colleagues began to see a pattern. “A lot of clients we were working with, top leaders were coming to us and saying, I hear about this whole purpose thing, higher purpose. And in fact, we’ve had a consultant in, or we’ve done a two-day off-site, and we’ve come up with this purpose. And here it is. And now that was six months ago, and now we don’t really know what to do.”“We started to realize that there was a sort of an activation gap,” he adds, putting a name to the problem.To address the activation gap, together with Scott Goodson, his partner at StrawberryFrog, they wrote, Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company.Chip’s career has included work for some of the world’s biggest brands. One was Smart Car, the tiny Mercedes product. He recalls the problem they faced at launch. “how do you sell this, especially in a country like the U.S. where people at that point were driving giant SUVs.”Chip rejected a practical focus on mere fuel efficiency and convenient parking. “The enemy that we sort of identified was this notion of stupidly overconsuming, which we called ‘dumb.’ And the stand we decided to take was smarter, more conscious, consuming, particularly for your car, which was something that we ended up calling ‘Smart.’”One of the challenges for companies when focusing on sustainability is avoiding accusations of greenwashing, which happens when companies brag about having done little. Chip offers this advice:To avoid greenwashing, you’ve got to go back to your purpose definition as the foundation. I think what you see sometimes happening is when an organization will define its higher purpose. It's very, very lofty. It's about transforming society, making the world a better place, eliminating all kinds of higher societal problems. And yet if you take a hard look at the companies, what they actually do and their business, you have a hard time seeing the intersection between those two things. So I guess Scott and I are both firm believers that a higher purpose for your firm exists between some wrong that needs to be made right in the world and what you actually do. And that is the key to building an authentic program to activate your purpose and to talk about stuff in a believable way.He offered an example of a failed campaign. A major brand of nuts launched a campaign to focus on pay equity. “They came out with some ads that were all about pay equality, and the way that they made a connection back to their brand was that unequal pay was nuts. So you can imagine they got just decimated by people.” Consumers didn’t see the connection between eating nuts and solving the problem of fair pay for women—because there wasn’t a good one.He notes that Patagonia has avoided the trap despite not being perfect. “I think most people applaud them because they say, Well, you know what? First of all, they’re making a big effort, A and B, they’re being honest with us.”Chip applauds the work of consumer product giant Unilever. “I think Unilever is another large corporation that’s done an outstanding job. In fact, their whole higher purpose is, I’m paraphrasing, but it’s sort of to make sustainability commonplace. And you can see thing after thing that they do with their packaging, the way that they operate, their factories that are trying to reduce emissions, reduce waste.”He thinks their purpose aligns with their actions and messaging well, noting that Unilver is “more humble” than Patagonia. “In the long run, it’s going to serve them well.”Chip says his superpower, actionability, has helped him help big brands convert aspirational purpose statements into movements that yield results.How to Develop Actionability As a SuperpowerChip describes his superpower this way:So I tend to be the kind of person who will come up with a novel solution, but then constantly ask, Does it work? Does it work? Does it work? So, I'm—on a good day—I'm the person you go to when you have something difficult that you need to make happen, especially when you maybe have tried the obvious things and they don't work.It works to help him help his clients. “What are the CEOs telling us? They’re saying they don’t know what to do with [purpose]. So to me, that was clear. This is not working. We need a better way. And it also seems just like a striking fit that our approach to sparking movements was a way to make purpose much, much more actionable.”Chip offers two keys to help you develop greater actionability.First, he suggests using wise counsel from trusted minds to get objective about your own ideas. “Somebody that I respect a lot had advised me to develop sort of an informal board of directors. People that you respect and trust who you can go to to say, ‘Here’s what I’m working on. I think this is working. Do you agree?’”Second, he suggests “viewing yourself as a curator.” He describes himself this way. “I’m more curating; I’m getting input, I’m gathering, I’m keeping a scorecard to say, OK, we’ve got seven ideas, five seem good, two don’t.”This collaborative approach depends less on your native ability to develop workable ideas and implement them. Instead, you can create processes to test your ideas and gather others, allowing you to play a critical role in solving problems without needing to be a fount of pure brilliance.You can make actionability a superpower that enables you to do more good. Get full access to Superpowers for Good at devinthorpe.substack.com/subscribe

Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. What You'll Learn:The Biggest Blocks in EOSThe Software That Identifies Marketing RoadblocksHow to Run a Productive Level 10 Meeting in Less TimeThe Guide to Optimizing and Revolutionizing How Your Company is RanBuilding an Audience with Video MarketingConnect with Brittany:Traction® ToolsLove Your ShelfResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Today on the show we have Shreesha Ramdas, SVP & GM at Strikedeck.Having lived through a couple of acquisitions, Sri shares his #1 learning and why he believes that founders should roll up their sleeves and work alongside the sales team, post-acquisition, as early as possible.  We also discussed the motivation behind Strikedeck, how to assess your customer success maturity cycle, and then dove into how to jumpstart a customer success program. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Chip Walker, head of strategy and partner at StrawberryFrog, as well as co-author of the book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, talks about the ideas of activating purpose, movement thinking, and how to be a galvaniser in your organization. Image Credit: Pond Saksit | Shutterstock

Happy Wednesday, improve it! Fam! Thanks for tuning back in. We are so excited to give you today's episode all about improvisation and how it can improve your company morale. There is so much to discuss team in this show from the actual definition of improv, to how it relates to your company, to how it relates to company morale, and even a tangible exercise on how to use improv today to boost morale, collaboration and connectivity. Can't wait for you to hear!   Connect with Erin: Instagram LinkedIn improve it! TikTok Improve it! Instagram Improve it! Facebook improve it! website Book a Laugh Break Book a Workshop Sign up for Daily 5 Challenge Email Erin: info@learntoimproveit.com

Benton Crane talks with Howard Tiersky, the CEO of FROM, The Digital Transformation Agency. Together they discuss why CEOs need to be persuasive, how to successfully make big changes to your company, and the fatal flaw of Blockbuster.02:15 How Businesses Need To Change 09:00 Howard's Poop To Gold Moment14:46 Don't Make This Mistake 25:13: What Could Be Holding Your Business BackYou can find links to buy Howard's book and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Howard Tiersky here:https://www.linkedin.com/in/tiersky (LinkedIn)https://www.amazon.com/Howard-Tiersky/e/B08617F82B%3Fref=dbs_a_mng_rwt_scns_share (Books)https://www.from.digital/howard-tiersky (Website)

Peter High is the author of several books, including Getting to Nimble: How to Transform Your Company into a Digital Leader. He is a highly sought after speaker, a Forbes columnist, and a consultant for some of the top CIOs in the world today. He dives into the top business techniques for innovative leaders today.

Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it's so important for brands to have a purpose and use movement thinking to create powerful business operations.Chip is a brand, business and cultural strategist, keynote speaker, and author of Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed groundbreaking market research and grown significant brand identities for some of the world's most iconic brands like PepsiCo, Morgan Stanley, & Heineken.Movement Thinking is centered around empathy and starts with the human. It also recognizes that the most significant change happens through cultural movements. Leaders like you can learn how this foundation can engage and mobilize the people that matter to your brand inside and out, no matter what your business enterprise may be like—even if you're an artist working on a creative project! Among other things, Chip and Steve discussed:Chip's story and his role at StrawberryFrog AgencyHis new book: Activating Brand PurposeWhat exactly “Movement Thinking” meansWhy your brand needs a purpose 4 reasons to set your company purposeThe purpose of leadership How to start a social movementYou can learn more about Chip here:Follow Chip on LinkedInSend Chip an EmailLearn more about the Purpose Power Summit happening on June 15!Purpose Power Summit 2021 — PURPOSE POWER INDEXRead the books mentioned in this podcast:The Golden Toilet by Steve BrownActivating Brand Purpose by Chip WalkerThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Conservative media and some politicians are apoplectic that corporations are taking stands against what they perceive to be restrictive voting laws and other social issues. "My warning, if you will, to corporate America is to stay out of politics," Senate Minority Leader Mitch McConnell stated after Coca-Cola and Delta Airlines criticized a Georgia law that instituted additional voting restrictions.Scott Goodson and Chip Walker of StrawberryFrog, a New York-based marketing agency focused on cultural movement marketing, feel that more companies have to stretch beyond the business world to define their purpose and mission.In their book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company," Goodson and Walker explore the importance of identifying a larger corporate purpose than making a profit. Activating purpose doesn't have to be political, but it does need to be meaningful to engage employees and customers.Activating purpose isn't just for consumer brands. Walker dives deeper into the process of activating brand purpose in a discussion with Editor Paul Nolan.

Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.” Host: Carol Massar. Producer: Paul Brennan.

Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.” Host: Carol Massar. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/activate-brand-purpose-chip-walker

Greylock specialist Lee Haney talks with Peter High, president of Metis Strategy and author of the new book "Getting to Nimble: How to Transform Your Company into a Digital Leader." While no business is completely future-proof, companies that incorporate nimbleness into their people, practices and digital strategies are able to quickly pivot away from problems – and towards opportunities. Peter and Lee discuss tactics for nimbleness and share stories of companies that embody the concept.

545: Peter High, the president of Metis Strategy and the author of Getting to Nimble, has advised many of the best chief information officers at multi-billion dollar corporations in the United States and abroad. In this interview, Peter shares how he got to the title Getting to Nimble, why he decided to put people as his first principle, and the critical importance of change in any IT organization. He also discusses how data and analytics are rising up many organization's priority lists, his take on the chief data officer role, and why competition has changed from company versus company to ecosystem versus ecosystem. He also shares the four sets of ecosystems he recommends partnering with, how many CIOs are moving beyond the CIO role, the growing trend of CIOs joining boards, among a variety of other topics.

545: Peter High, the president of Metis Strategy and the author of Getting to Nimble, has advised many of the best chief information officers at multi-billion dollar corporations in the United States and abroad. In this interview, Peter shares how he got to the title Getting to Nimble, why he decided to put people as his first principle, and the critical importance of change in any IT organization. He also discusses how data and analytics are rising up many organization's priority lists, his take on the chief data officer role, and why competition has changed from company versus company to ecosystem versus ecosystem. He also shares the four sets of ecosystems he recommends partnering with, how many CIOs are moving beyond the CIO role, the growing trend of CIOs joining boards, among a variety of other topics.

★ Support this podcast ★

In this episode of the Startup Selling Podcast, I interviewed Tom Searcy.    By the age of 40, Tom had led four different corporations from revenues of less than $10 million to greater than $100 million, each in under four years. He is now the Founder and CEO of Hunt Big Sales, a fast-growth consultancy and thought leadership organization.    Using his systems, Hunt Big Sales clients have landed more than $8 billion in new sales with 190 of the Fortune 500 companies, including 3M, Disney, Chase Bank, International Paper, AT&T, Apple, and hundreds more.    Tom has over 20 years of experience as an expert in sales and thought leadership. As a keynote speaker and workshop leader, he is known for his expertise in unlocking explosive growth for business owners, educating business owners on the changing landscape of selling, and helping them position their organizations for continued growth.    Tom delivers keynote speeches, whole, and half-day workshops, along with courses and dedicated coaching with an emphasis on actionable content designed to help business owners significantly increase revenue while successfully navigating and leading their organization through the new selling environment.    He is a regular speaker at the Inc. Magazine and Inc. 500/500 conferences, as well as Vistage International, the leading organization for CEO thought-leadership. Tom is ranked in the top 1% of speakers at Vistage. More than 5,000 CEOs around the world have heard Tom speak about his sales growth methodologies. He has written weekly on-line columns for Forbes, CBS MoneyWatch and Inc.com, which have a combined readership of 38 million. Tom’s expertise has also been featured in The Wall Street Journal, Financial Times UK, Inc. Magazine, and numerous business publications.   Tom is the author of multiple books. His latest book, Life After the Death of Selling: How to Thrive in the New Era of Sales, covers the new buyer driven economy, and how to survive extinction in the new era of sales. He’s also written RFPs Suck! How to Master the RFP System Once and for All to Win Big Business. Tom’s the co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker.   Some of the key topics and questions that we talked about are: How does a company know that they're ready to double their deal sizes and covert deals more quickly? Four key areas that are necessary for a company to grow: Support new deals The team The desire to grow The belief that the team can hit their growth Price is based on the problem and not urgency. The importance of a target filter. The importance of fear versus having a technical advantage when it comes to a buyer’s decision. Fear busters. The eel in the deal. “Yes, later” actually means “No”. How to create an ethical unfair advantage.    Links and Resources: [Website] Hunt Big Sales: www.huntbigsales.com [LinkedIn] Tom Searcy: www.linkedin.com/in/tomsearcy [Book] How to Sell in Place: www.huntbigsales.com/resources/store [YouTube] Hunt Big Sales: www.youtube.com/channel/UCiyT8WJfXLC78MVWmFn7-5A   Listen & subscribe to The Startup Selling Show here: BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to grow sales faster. We discuss: The 3 distinct phases that every SaaS company goes through Growth pains in every phase 9sales accelerators are core systems that if you build and implement upon will accelerate your sales process and growth. Connect with Natalie here: https://www.facebook.com/natalialunevaspeaks https://www.linkedin.com/in/natalialuneva/ Join SaaS Boss group: https://www.facebook.com/groups/saasboss

In this episode, Eric Albert, President of Albert Bros. Inc., speaks with Ari about the importance of safety in the workplace, how to retain your employees, and the value of lifelong customers. Their longest customer has been with them for over 100 years! Eric tells Ari all about the history and the many generational transitions that have occurred in this 155 year old company! Safety, community involvement, and exceptional customer service have been at the forefront of the company's goals since 1865! The company has changed and developed during the course of its long history, but Eric believes they need to keep up with technology and investments to continue moving forward. This company is doing something incredible for the environment, while providing true value to its customers and the CT manufacturing community! Books discussed in this podcast: -Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by Bill Taylor -Mavericks at Work by Polly G Labarre and William C Taylor -In Search of Excellence by Robert H. Waterman Jr. and Tom Peters Eric Albert, Albert Bros. Inc. Albert Bros. Website: https://albertbros.com/ Albert Bros. LinkedIn: https://www.linkedin.com/company/albert-bros-inc/ Albert Bros. Facebook: https://www.facebook.com/albertbrothersinc Eric's LinkedIn: https://www.linkedin.com/in/eric-albert-8a565b13/ Ari Santiago, President/CEO/Founder, IT Direct Company Website: https://www.gettingyouconnected.com/ Company Facebook: https://www.facebook.com/itdtech/ Company LinkedIn: https://www.linkedin.com/company/it-direct-llc Company YouTube: https://www.youtube.com/user/itdirect151 Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/ Podcast produced by Miceli Productions: https://miceliproductions.com/

One day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change culturally to become a design driven organization. One concept that helped Intuit do that was creating innovation catalysts.

What if your boss was as invested in your growth as the company's growth?  As the workplace culture evolves, the lines between professional and personal lives are becoming more blurred than ever before. But what impact does that have on team productivity, leadership and business growth? Listen out for: How well team leaders should really know their employees The biggest trends in leadership development within the workplace The goals leaders need to focus on to develop a dream team Like this episode? Leave us a review on iTunes. Tag us @Mindvalley on Instagram or Twitter  

We live in exponential times and simply having a digital strategy focused on continuous innovation is no longer enough to thrive in a constantly changing world. In order to transform an organisation and contribute to building a secure and rewarding networked society, collaboration among employees, customers, business units and even things is increasingly becoming key. Consequently, organizational change requires breaking down old habits and values, while at the same time altering high impact systems such as decision-making capabilities and governance practices. Creativity is the only limiting factor of your potential. AI can be even used for the screening of candidates for a job position. Resources: Datafloq Web: https://datafloq.com Podcast Founder Web: marcsiles.com Executive Retreat: www.the7secretkeys.com Music credits: Cosmos by From The Dust | https://soundcloud.com/ftdmusic Chill by LiQWYD | https://www.instagram.com/liqwyd Summer Coffee by Barradeen | https://soundcloud.com/barradeen Synthetic by | e s c p | https://escp-music.bandcamp.com Underwater by LiQWYD | https://www.instagram.com/liqwyd Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

A company’s culture embodies how employees interact and work together. Establishing and protecting your culture is a crucial aspect of growing your company. A decision to define that culture is a personal decision, and it’s going to look different for everyone, but it is equally as important no matter the industry you work in. That’s why I asked Aaron Nursey, President of Direct Componentsto join me on the RedRock Leadership podcast. Aaron started his company in 1998, and I’ve known him for about four years. Working together, we’ve seen his company culture transformed in a powerful way, and I wanted him to share the behind-the-scenes of that process.Whether you’re just starting a business or looking to define the culture of your established company, I encourage you to listen to what Aaron has to say. This year his company was #10 on Tampa Bay’s Fast 50and #1,671 on the Inc 5000. and he contributes that to the people his company has hired and retained, and a culture that encourages people to thrive and prosper. Listen to this podcast as we discuss:How to build a culture that is fun, rewarding, and rooted in trustThe key to building getting your entire company to operate more smoothly and effectivelyWhy it’s important to establish core values early and how to use them to stay on trackThe right way to interview and hire employees to preserve your culture

You know that strong company culture is the foundation for success at your business, but how do you create that? In the 2nd episode of season 2, Matt and Zack discuss the three strategies you can implement today to strengthen your company culture so you can be the business that grows every year. BobbleOn is a system to help businesses increase revenue, build a healthy culture, and create accountability throughout their organization.  Here’s how it works: 1) Schedule your call (http://www.bobbleon.com) 2) Customize your strategic plan and workshops 3) Exceed your goals with a focused and unified team. #BobbleOn

Barbara Weaver Smith, Ph.D. -Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network The original live interview was 7/1/16. Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours are leaving billions on the table. Your customers are going global — are you? In Whale Hunting with Global Accounts, Barbara Weaver Smith takes business owners and executives, national and global sales leaders, and large account sales reps on a deep dive into the four critical sales strategies that will make you winners in competition for global accounts. Dr. Barbara Weaver Smith is founder and CEO of The Whale Hunters® and co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, based on the collaborative culture of the Inuit people who engaged their entire village to hunt whales. There's a tidal wave of offshore expansion, and if you're not ready to grow globally with your customers, even your domestic business is at risk. The voices of fourteen global sales experts — current practitioners and sales leaders — contribute seamlessly to the narrative for a powerfully multinational perspective. Weaver Smith will teach you how to become a smarter, more insightful, global account team who will win unlimited long-term business. Barbara Weaver Smith teaches small and midsize companies to make more money through bigger sales to bigger customers. She supports her clients' success with a steady stream of new content for face-to-face and online engagements. Barbara's website is http://thewhalehunters.com/ The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Here's a great case study example of story power in action - where stories have been used to drive a better culture, results and mentality in the workplace. Corporate storytelling specialist Eamonn O'Brien speaks with speaker, author of Joy Inc, and Chief storyteller, CEO and tour guide at Menlo Innovations Inc about how he uses stories to capture how their software and ways of doing things impacts their customers, people using their systems and their staff...And the profound effects of creating a story-centric culture (both on those who share stories and those who hear them).

Here's a great case study example of story power in action - where stories are used to drive a better culture, results and mentality in the workplace. Corporate storytelling specialist Eamonn O'Brien speaks with speaker, author of Joy Inc, and chief storyteller, CEO and tour guide at Menlo Innovations Inc about how he has used stories to capture how their software and ways of doing things impact customers, people using their systems and their staff...and how creating a story-centric culture can have such a profound effect on all who hear and share them.

A highly sought-after speaker, business alignment coach, and the author of Transform Your Company, Alex Vorobieff has helped scores of business owners replace chaos with clarity and finally attain the success they’ve always imagined. His methods eliminate frustration and find the unique starting line that propels companies past frustration and into success.   After working for 15 years turning around companies by applying business improvement tools, Alex decided to hire himself by acquiring businesses and implementing the best improvement tools.

Do you believe meetings must be more stressful? Is it possible to infuse mindfulness, author of The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, Christy Lamagna will share her experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Vorobieff is a highly sought-after speaker, business alignment coach, and the author of Transform Your Company. He is the founder and CEO of The Alex Vorobieff Company, a premier business transformation company. He recently launched a magazine and podcast — Confident ROI — to share business leader stories about what tools and concepts are working in the real world so listeners can confidently select the tool that will advance their company.   Quotes To Remember: "Understanding the numbers didn't really solve the problem." "Some leaders take for granted that people know where they're going." "Walk through the process with them." "To make a great advance forward, step back." "We're all looking for how to live the best life."   What You'll Learn: How to make work less frustrating Essential tools for your business Identifying underlying problems Dealing with people and allowing them to grow How to communicate with your team   Key Links From The Episode: Confident ROI Alex Vorobieff's site EOS eMyth   Recommended Books: Principles by Ray Dalio Why Zebras Don't Get Ulcers by Robert M. Sapolsky Transform Your Company by Alex Vorobieff Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti

Why do so many companies find themselves in a financial mess and what can done about it? As a CPA, Alex Vorobieff spent years cleaning up the financial messes of companies. He quickly began to see that the problems that drained into the “accounting sewer” were merely symptoms of a larger dysfunction within the company. But what was the root cause? In his book, Transform Your Company, Vorobieff distills the lessons he has learned during his two decades coaching and consulting with frustrated business owners, bringing clarity to chaos for companies such as aerospace manufacturers, hospitality companies, healthcare providers, real estate developers, clothing retailers, and food product innovators, among others. In today's conversation, Alex shares insights for business owners in terms of how to clean up their accounting messes, and more importantly, the strategies to put in place so you can avoid them showing up at all. We explore the cost of inconsistency and poor systems, where to start, why business tools don't work in certain companies, and how to find your real starting line as a leader so you can transform your company…and your results.  Key Takeaways Accounting has to go through every financial decision made every month. If there's no consistency, there is chaos. Realize the cost of your time. If you waste a year doing something that's not productive, what is the cost to you? When you know who your core customer is, it's easier to figure out how much to spend on marketing. All business improvement tools assume that the leader has a great relationship with feedback. But that's not the reality. If you don't have a good relationship with feedback, don't waste your money on more business improvement tools. We are wired to ignore feedback that doesn't match our view of the world. Ask questions vs make statements. Figure it out before they (your best people) walk out. Resources Transform Your Company Confident ROI Podcast Confident ROI Magazine Learn More & Connect With Alex Vorobieff www.confidentroi.com

Listen now as Alex Vorobieff explains how to get unstuck and move your organization forward!  Ever wonder why companies tend to become more frustrating over time for everyone? Are you overwhelmed by all the concepts and books out there to improve your company? Want to know which ones will actually work and generate a return on your time and money? You're not alone. In this wonderful podcast with Alex Vorobieff, founder of the magazine and podcast Confident ROI and author of "Transform Your Company," we focus on business improvement tools and how they help business leaders achieve the bottom line results they are looking for.  Owning a business is supposed to give you the freedom to live life on your own terms, but instead, many business owners find themselves dreading Monday mornings. They feel stuck in a circle of frustration, stemming from unproductive meetings, email hell and too much time spent fighting fires.  That's where Alex can help. In his book, magazine and podcast, he shares real life stories and examples of business leaders who zero in on what concepts have and haven't worked for them so you can save time and money in your own business.  He also distills the lessons he's learned during his two decades coaching and consulting with frustrated business owners, bringing clarity to chaos for companies in a wide array of industries, including aerospace manufacturing, hospitality, healthcare, real estate development, clothing retail and food product innovation, among others. This is something at SAMC we get completely, because it echoes many of the ways we help entrepreneurs grow something innovative that opens a new market space and tackles the unmet needs of people and businesses. We discussed many of his ideas and methods. Here are some of the highlights:  Business Alignment Tools: A 5-tiered approach to getting unstuck and moving your organization forward If We Don’t Row, We Don’t Go: How to get your team working toward the same vision as you keep them motivated and coordinate actions company-wide to achieve desired outcomes. Find Your Personal Starting Line and Replace Chaos with Clarity: Relief for frustrated business owners, team members and their spouses. The 3 Ways for Business Owners to Exit the Circle of Frustration (death, luck or ...). A little background on Alex After working two decades as a "clean-up CFO" and management consultant empowering business owners to replace chaos with clarity, Alex decided to start his own business, The Vorobieff Company, a premier business-consulting organization.  A highly sought-after speaker and business alignment coach, Alex has helped scores of successful companies eliminate the real source of their frustration using his proprietary business alignment tools. Additional resources: Alex's website: alexvorobieff.com Alex's book: "Transform Your Company"  My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

Do you host events or want to host events? Listen in as I speak with Christy Lamagna, author of The Strategic Planning Guide for Meeting Professionals: Adopting a Strategic Approach to Events Will Ignite Your Career, Transform Your Company and Elevate the Meeting Industry. More about Christy Lamagna: Christy is the founder of and Master Strategist at Strategic Meetings & Events, an international, award-winning strategic planning firm. A lifelong learner, intellectual philanthropist, and author, Christy taught college-level strategic planning for 10 years which helped inspire her book, “The Strategic Planning Guide for Event Professionals.” Forbes, Fast Company and Entrepreneur online have interviewed Christy, who has also been featured in AMEX OPEN and UPS Store videos. For the last decade, her focus has centered around disrupting the meetings industry. She is teaching planners to evolve into meeting strategists, who think with curious minds and learn to create meeting environments that shorten sales cycles and influence attendee’s behavior. Christy is deeply committed to giving back to everyone she meets and strives to contribute as much positive energy and effort as she can to the world.

In this CPSA interview we’re going to talk about how companies can transform their sales by integrating higher levels of curiosity, responsiveness and value into every step of the sales process. Our guest sales expert is Andy Paul. New York and San Diego-based Andy is founder of The Sales House.

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes. Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre. Questions I ask Todd Hockenberry: What’s new that you are bringing to the subject of inbound? What is the “inbound organization”? How do you encourage your employees across all departments to embrace the inbound culture shift? What you’ll learn if you give a listen: How the idea of “inbound” goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: Learn more about Top Line Results. Listen to the Inbound2Grow podcast. Read Inbound Organization. Follow on Twitter. Connect on LinkedIn. Follow Top Line Results on YouTube. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Many business owners get stuck in the details and miss the bigger picture. Alex Vorobieff, author of Transform Your Company, helps companies fix the root causes of business failures.     Hiring based on behavior is far more important than hiring on trainable skills. -Alex Vorobieff Takeaways + Tactics Business transformation starts at the top.  Leadership must accept responsibility and affect change.   Root Cause Analysis is a valuable tool.  Don't just accept a defeat… identify what caused it.      Core Values MUST be factored into the hiring process.  Companies AND executives must be aligned. Teaching skills is easy. Training or teaching behavioral patterns is not. Identifying good cultural fit is done via identification of core values, and what makes a culture unique. What are YOUR core values?   Guest Bio: A highly sought-after speaker, business alignment coach, and the author of Transform Your Company, Alex Vorobieff has helped scores of business owners replace chaos with clarity and finally attain the success they've always imagined. Alex is the founder and CEO of The Alex Vorobieff Company, a premier business transformation company. Go to alexvorobieff.com for more information, or contact Alex directly at alex@vorobieff.com

All business improvement concepts rely on one assumption, the business leader has a healthy relationship with feedback and is able to confront reality. Alex Vorobieff joins us to share his thoughts on this subject. If you’ve ever wondered why companies tend to become more frustrating over time for everyone involved… and what you can do about it whether you own, lead or work in it… our guest today is for you. Do you get overwhelmed by all the concepts and books out there to improve your company? Do you wonder which ones will actually work and generate a return on your time and money? You are not alone. Our guest, Alex Vorobieff (vo-ROW-BEE-if) spent decades cleaning up financial messes as a CPA and clean-up CFO, working to remove the root cause of the frustration. He wrote the book based on a growing set of powerful tools that were not named until he penned Transform Your Company. His magazine and podcast — Confident ROI — bring real life stories and examples of business leaders sharing what concepts worked and didn’t work for them so that you can save time and money. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

As a CPA, Alex Vorobieff spent years cleaning up the financial messes of companies. He quickly began to see that the problems that drained into the “accounting sewer” were merely symptoms of a larger dysfunction within the company. But what was the root cause? In his book, Transform Your Company, Vorobieff distills the lessons he has learned during his two decades coaching and consulting with frustrated business owners, bringing clarity to chaos for companies such as aerospace manufacturers, hospitality companies, healthcare providers, real estate developers, clothing retailers, and food product innovators, among others. Many of the business owners he’s worked with have cited the same problems: unproductive meetings, email hell, and spending all of their time fighting fires. Owning a business is supposed to give you the freedom to live life on your terms, but instead many business owners find themselves with recurring business nightmares and dreading Monday mornings. They feel they are stuck in a circle of frustration. In Transform Your Company, Vorobieff introduces “business alignment tools”—a set of blueprints for building your business from the inner core.

Empowering frustrated business leaders to transform their companies to remove the dysfunction and achieve their desired outcomes. Years of treating the financial & accounting symptoms for companies lead me to realize their was a bigger issue that was the root cause of the financial issues and leaders' frustration with running the company, but the issue was the missing business school subject: business alignment. His July 2017 release, Transform Your Company, defines the previously unnamed section of business tools that help business leaders get everyone in the company on the same page. http://alexvorobieff.com Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back - https://amzn.to/2LtRWnt https://twitter.com/avorobieff

Episode 148 - Kevin Craine speaks with author Alex Vorobieff about his new book "Transform Your Company." As a former crisis CPA, Alex spent years cleaning up the financial messes of companies in a wide range of industries. He consistently tracked the financial problems back to larger management dysfunctions within these companies - and they all had similar root problems. Explore the causes, and most importantly the cures. Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine   Everyday-MBA.com

Owning your own business gives you the freedom to manage on your own terms, but it comes at a price. Instead of living in success, business owners often find themselves struggling to balance work, passion, and employee satisfaction. In his latest book,Transform Your Company, author Alex Vorobieff introduces his "business alignment tools," which can help business leaders build from their inner core.

Today’s show is all about how to transform your company in a remarkable way. Do you want to 10x your company and bring it to the next level? Well, that requires real transformation and this week’s guest has all the answers!   Chuck Kocher is a Certified Executive Leadership Coach and the Owner of The Transformation Company. He works one-on-one with business owners all over the world who are serious about taking their businesses and lives to exceptional levels.   Chuck’s first mentor asked Chuck what he wanted to learn at his first job, he replied with, “Everything.” She told him to keep that desire and ambition for the rest of his career and he will succeed.   Chuck credits another mentor for helping him give him the gift of thinking. Chuck was excellent at execution but was not connecting the dots from execution to vision and strategy. Chuck’s mentor really challenged him to be better, to not just look at the product, but to also look at the market as well. It took him a couple of years before he got it right, but this was his first introduction to how good companies get transformed and scale up.   One of Chuck’s clients was a husband-and-wife team where their company had stagnated in growth. They also wanted their son to take over the business. However, they weren’t sure if he was coachable or the right fit for it. After arranging a family business meeting, Chuck asked the family point blank, “Are you willing to change to take this company to the next level?” Everyone said yes, and with a lot of sweat and tears, amazing things began to happen.   Transformation takes a lot of work to achieve. Chuck helped the family set their BHAG. They wanted to take their $8-million company up to $33 million. This meant a change in leadership styles and company culture. With these shifts, the company was able to hit two 10-year BHAGs in five years! 11 years later, they are now close to doing $55 million, employ 1,500 people, and they rank number three in their franchise.   Why do some people fail the transformation process? Well, usually, one in five to one in four people will quit the process midway through. First, the leadership team is just unwilling to change their approach. Growth simply can not happen if the leadership style doesn’t change and evolve the higher up you go. Second, the leadership is just unwilling to make those ‘daring’ moves to get their company from point A to point B.   Interview Links: Thetransformation.company   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

Anand Swaminathan, a senior partner at McKinsey and Stephen W. Maye continue their conversation about what digital transformation means today, and why it’s important to almost every organization’s future. Real-world business examples of digital transformation enlighten part two of our conversation with Anand, as we dive more deeply into the role of cross-functional teams and discuss the culture challenges that must be addressed.  Anand Swaminathan is also one of the authors of Digital @ Scale: The Playbook You Need to Transform Your Company. Anand covers some of topics in the book such as the changes in strategy that happen as part of the digital transformation, changes in culture, the organization model and operating model, as well as the changes in fundamental capabilities.   For an easy way to stay up-to-date on Projectified with PMI, follow the podcast at: Apple Podcasts, Google Play Music, SoundCloud, Stitcher, or pmi.org/podcast.   Key Takeaways: [04:35] Breaking down silos with cross-functional teams [07:05] Examples of digital transformation in healthcare [10:05] Culture change and reinvention are mandatory [12:15] Emerging roles to build bridges, drive transformation [14:08] 'Intentionally temporary' jobs, processes and models [17:00] Preparing for your digital work future   Links: McKinsey & Company Digital @ Scale: The Playbook You Need to Transform Your Company, by Anand Swaminathan and Jürgen Meffert  

What it is costing you to not implement in your business right now? What is it costing you to not be able to take action? Imagine what it would be like if you had the right team in place that could free up your time and allow you to focus on what matters to you. Think of how your company could grow with an environment like that! In this segment, you’ll learn about the two critical hires that could transform your company and give you the freedom you’ve been looking for. You’ll also find out how to access the Ultimate Hiring Blueprint that will give you the steps you can take to hire the right people. Here’s a glimpse of what you’ll learn in this show: What is it costing you to not be able to take action? [1:50] The two CRITICAL hires that could transform your company; [5:30] Why rainmakers are so important; [7:00] What is a visionary sidekick? [8:00] Imagine what you could do with a marketing system for hiring? [10:00] A learning strategy to help exponentially grow your company; [13:30] How you can get the Ultimate Hiring Blueprint; [17:00] And more… Resources mentioned on this episode: NEVER miss an episode of Growth To Freedom click HERE to subscribe! Connect with us on Twitter: twitter.com/dan_kuschell Have a question? Send us an email: info[at]growthtofreedom.com The 4 Hour Workweek www.growthtofreedom.com/hiringblueprint   ********************* Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at: http://www.championbusinessblueprint.com Have you struggled with Hiring? Wouldn’t be great to get someone who could bring you more sales, or help you get more off your plate? According to research by Glassdoor, you are 5 times more likely to make a bad hire without a proven process or system for hiring. Bradley Smart estimates the cost of a bad hire between 7 and 24 times of someone’s annual earnings. Factor that a bad hire could cost you between $40k and over $225K, it’s no wonder many business owners shy away from hiring. It’s not your fault and you don’t have to leave it to chance. Get your copy of the Free Ultimate Hiring Blueprint Today. Go here for your copy right now. This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Dan Sullivan Tim Ferriss Brad Smart

Anand Swaminathan, a senior partner at McKinsey and Stephen W. Maye talk about what digital transformation means today, why it’s important to almost every organization’s future, the role of project management and realising its benefits, the risks and challenges it introduces, and the changes it can bring to your work culture, teams and customer experiences.   Anand Swaminathan is also one of the authors of Digital @ Scale: The Playbook You Need to Transform Your Company. Anand covers some of topics in the book such as the changes in strategy that happen as part of the digital transformation, changes in culture, the organization model and operating model, as well as the changes in fundamental capabilities.   For an easy way to stay up-to-date on Projectified with PMI, follow the podcast at: Itunes, Stitcher, Google Play or pmi.org/podcast.   Key Takeaways: [1:27] What ‘Digital Transformation’ represents [3:22] What is different today in digitizing processes and the capabilities in technology [5:33] The fundamental difference between ‘strategy’ vs. ‘execution’ [7:07] The breadth of relevance of digital transformation as a modern movement [7:38] Where we should look today to see the most significant impact from an industry perspective [10:01] Going Digital: Embracing the capabilities (John Deere serving as an example) [13:47] Connection to Culture: The culture shift from digital transformation [15:22] The big red flags in digital transformation initiatives [19:36] Tailoring your digital transformation to better suit your customers [21:02] Infusing and not replacing talent; Putting together the organization ‘puzzle’ [22:11] Planning a major digital transformation program vs. Planning a large technology implementation   Links: McKinsey & Company Digital @ Scale: The Playbook You Need to Transform Your Company, by Anand Swaminathan and Jürgen Meffert

Have you ever felt like you were paddling in a “circle of frustration” in your business? My guest on this episode of Small Biz Power wants you to stop doing that. Alex Vorobieff has 20 years experience as a CPA, clean-up CFO and C-Level Executive. He grew tired of treating the financial symptoms of organizational dysfunction. Yet he found that there was really nothing in business books, even in business school curriculum to address the root cause of the problems. So he decided to tackle that himself and he wrote the book, Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back. In this episode, we chat about what it takes to write a book as well as the exact moment Alex realized he needed to write it. Alex also talks about the common gap holding most businesses back and how the book addresses that.  Find out more at Nina Radetich Marketing + Media

The offer has been signed. The candidate is committed. Now what? Ever had a person sign your offer then not start? Most likely you failed to keep them engaged in active participation while awaiting their start date. Or maybe, you had a person start, and they didn't come back to work the next day, it’s not their fault; it’s yours. This week, Elizabeth Pate-Morton joined us on Hire Power Radio Show to discuss the crucial steps your company should take after an offer is signed to keep employees engaged and invested during the onboarding process, and how doing so contributes to organizational effectiveness. Elizabeth Pate-Morton has extensive experience creating a solid Human Resource foundation for companies looking to grow rapidly into their next phase. With 30 years of progressive Human Resource Management experience, 20 in Silicon Valley and International tech companies, Elizabeth brings a unique and refreshing style of HR to the table. With the strong belief in “HR as a Service,” she has been very successful creating amazing cultures that encourage employees to be creative, work on hard problems together and have fun doing it. She has been a part of eight Mergers and Acquisitions and an IPO. She has most recently been a key member of the HR leadership teams at Apigee (now Google), Lockheed Martin, and Savi Technology. Elizabeth is currently the Human Resource Leader at Snowflake Computing.To learn more about Elizabeth Pate-Morton and her work with Snowflake Computing, visit www.snowflake.net.  

Is your firm proactive or reactive when it comes to recruitment strategy?  This week Michael Krug, Talent Acquisition Manager for Hoag Hospital  in Orange County, California joined us on Hire Power Radio. Michael’s expertise is in building quality talent pipelines and developing effective recruitment and sourcing strategies through the use of technology and advanced analytics. During his time on Hire Power Radio, Michael discussed the difference between proactive and reactive recruiting, and how organizations can best strategize to improve their hiring and recruitment processes. Prior to working at Hoag, Michael was a Technical Sourcer at SpaceX.

UnleashWD Is A Remarkable Event That Inspires Both Professional and Business Transformation. Our 6th annual UnleashWD Innovation Summit will be held November 2 – 3, 2017 in Chicago, IL. Early bird registration opened today. All the details can be found at www.unleashwd.com. UnleashWD’s purpose is to provide the inspiration, education, and connections your need to […] The post Two Strategic Days To Transform Your Company’s Future appeared first on Dirk Beveridge.

UnleashWD Is A Remarkable Event That Inspires Both Professional and Business Transformation. Our 6th annual UnleashWD Innovation Summit will be held November 2 – 3, 2017 in Chicago, IL. Early bird registration opened today. All the details can be found at www.unleashwd.com. UnleashWD’s purpose is to provide the inspiration, education, and connections your need to […] The post Two Strategic Days To Transform Your Company’s Future appeared first on Dirk Beveridge.

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whales. Barbara works with companies to grow their business by making bigger sales to bigger customers. She has directly helped dozens of privately-held companies and B2B franchise owners to implement The Whale Hunters Process™ to dramatically increase their sales, deal size, and predictability. 95% of them do so! She reaches thousands of business leaders in workshops, seminars, and keynote speeches. Barbara also produces books, articles, podcasts, webinars, and online training programs for entrepreneurs who want fast, consistent revenue growth.

Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers by Barbara Weaver Smith, Ph.D This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Barbara Weaver Smith. The original live interview was 7/1/16. Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours are leaving billions on the table. Your customers are going global — are you? In Whale Hunting with Global Accounts, Barbara Weaver Smith takes business owners and executives, national and global sales leaders, and large account sales reps on a deep dive into the four critical sales strategies that will make you winners in competition for global accounts. Dr. Barbara Weaver Smith is founder and CEO of The Whale Hunters® and co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, based on the collaborative culture of the Inuit people who engaged their entire village to hunt whales. To order the book click HERE Barbara's website is http://thewhalehunters.com/

Four Critical Sales Strategies to Win Global Customers by Barbara Weaver Smith Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network. Barbara is back by popular demand. Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours are leaving billions on the table. Your customers are going global — are you?  In Whale Hunting with Global Accounts, Barbara Weaver Smith takes business owners and executives, national and global sales leaders, and large account sales reps on a deep dive into the four critical sales strategies that will make you winners in competition for global accounts.  Dr. Barbara Weaver Smith is founder and CEO of The Whale Hunters® and co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, based on the collaborative culture of the Inuit people who engaged their entire village to hunt whales.  Barbara's website is http://thewhalehunters.com/  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Selling to big companies has one very big benefit:  Big budgets.  Actually, there are quite a few more perks that go with having Fortune 1000 companies and clients, and we'll hear all about it from the co-author of the best-selling book, Whale Hunting:  How to Land Big Sales and Transform Your Company.

Coffee with Chris is back with a bang! David Morris, Founder and CEO of Dillanos Coffee Roasters sits down in our studio in Franklin, TN. David shares stories from his new book, The Rolling Desk, and we take a deep dive on the famous Dillanos company culture. Umm...they have a dodge ball court!!! #epicCulture

Growing revenues is one of the key objectives of any business leader. At the same time, that growth often pales in comparison to the value you bring. If you want to break out from single digit revenue growth, Tom Searcy is the person you probably want to turn to for insights on how to do it. Tom’s knowledge comes from his own experiences as a CEO who drove meteoric growth for four companies before he was 40 years old. Tom shares with BizTalk Host Jim Lobaito stories that illustrate how smaller companies and sales teams can compete and win large sales in highly-competitive markets.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * USC and UCLA * Former CFO * The importance of reciprocity when pursuing business * Problems with your numbers is a symptom of a bigger problem * Markets nationally with his book and podcast * Now working internationally * Most companies start at the front end where the fires are and it's the wrong approach > > > > If we don't row, we don't go." > > * Most companies aren't synchronized * He got over his fears of sharing his ideas. * He bombed when he first spoke but he endured and got better. * He now knows his audience. * Resignation to the situation is a coping mechanism. Our brains don't like pain or exerting energy so we stop pushing. * E-book sales are flattening while printed books are growing * Pay attention to your self-talk when things don't go as planned. Are you asking questions in an objective manner or are you making excuses? Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy