Podcast appearances and mentions of howard tiersky

In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer's shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is!

In this episode, Howard Tiersky shares the antidote to irrelevance, especially in the digital world. He enlightens us on digital transformation, user experience, enterprise leadership, design thinking and customer journey mapping. Connect with Howard Tiersky: LinkedIn: https://www.linkedin.com/in/tiersky/ Company: https://www.from.digital/ CONFESSIONS is now available: https://mirrortalkpodcast.com/confessions-book/ Thank you for joining me on this MIRROR TALK podcast journey. Kindly subscribe on any platform. Please do not forget to leave a review and rating. Let us stay connected: ⁠https://linktr.ee/mirrortalkpodcast⁠  More inspiring episodes and show notes here: ⁠https://mirrortalkpodcast.com/podcast-episodes/⁠⁠ Your opinions, thoughts, suggestions and comments matter to us. Share them here: ⁠https://mirrortalkpodcast.com/your-opinion-matters/⁠ Invest in us by becoming a Patreon. Please support us by subscribing to one or more of the offerings that we have available at ⁠http://patreon.com/MirrorTalk⁠  Every proceeds will improve the quality of our work and outreach. To serve you better. 

Howard Tiersky is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry. In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Howard Tiersky: Website: http://tiersky.com/ Twitter: https://twitter.com/tiersky LinkedIn: https://www.linkedin.com/in/tiersky/ Facebook: https://www.facebook.com/fromdotdigital

In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.The duo also delves into the realm of change management, especially in the context of marketing and digital experiences. Howard's recall of historical instances, particularly the missteps of Blockbuster, offers a fascinating perspective on the pivotal moments in technology history.Highlights include:The innate human tendency to correlate events, and why discerning causation from correlation is crucial.The role of repeatability in understanding the correlation-causation matrix.How to effectively combine qualitative research with quantitative data to understand customer behavior.Emphasizing empathy in stakeholder engagement for change management.Learning from historical mistakes: The Blockbuster saga.Resources Mentioned:FROM, the digital transformation agencyWinning Digital Customers: The Antidote to Irrelevance - Howard Tiersky's book available on Amazon, iBooks and more.Winning Digital Customers website, where listeners can download the first chapter of Howard's book for free.Insightful Links:https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/https://www.qualtrics.com/experience-management/customer/what-is-digital-cx/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

In this week's episode of the SIMPLE brand podcast, I talk with Howard Tiersky.Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers'.He's named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.And Howard's the author of the Wall Street Journal bestseller - Winning Digital Customers: The Antidote to Irrelevance.Howard and I discuss why the most valuable companies are known for providing a seamless, digital customer experience. And we discuss his five-step roadmap to help your brand do the same.Here's what we discuss:What drives irrelevance in brands todayEvery interaction a customer has with you forms their perception of the entire experienceHow to earn and keep customer love by helping them feel lovedWhat causes 84% of digital transformations to failHow to get your peer leaders to buy into digital transformationHoward's five-step roadmap for transforming your customer experienceHow focusing on quick wins helps fuel momentum in digital transformationHow to calculate, prioritize and know which quick wins to build in your customer experienceRESOURCES FROM THIS EPISODE:Howard's siteHoward's book - Winning Digital Customers: The Antidote to IrrelevanceHoward on LinkedIn

Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula.

What do ADP, JP Morgan Chase, Universal Resorts, and Visa all have in common? They've all worked with today's guest, Howard Tiersky, to transform their digital customer experience. Howard is the CEO and Founder of FROM, a digital transformation agency that helps companies go from where they are, to where they need to be. He's the author of Winning Digital Customers: The Antidote to Irrelevance, one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.In this episode, Howard and I discussed the importance of observing your customers in real-time, connecting your executive team with your frontline employees, and his five-step roadmap to thrive in a digital world. Show Notes2:20 - Howard tells Brittany what he does at FROM4:34 - Howard explains what “observational research” is and how companies can implement this practice to learn more about their customers 6:43 - How a vacation package company might use observational research to learn more about its customers8:08 - How Howard used observational research with Universal Theme Parks10:47 - How do you extrapolate the important data from your research and what's worth pursuing?12:45 - How you can use surveys to complement observational research to better understand your customer journey14:03 - Something surprising that Howard discovered when doing research for a major news platform16:10 - Why there's sometimes a disconnect between C-suite executives and their perception of their customers20:46 - Howard walks us through his 5 step-roadmapUnderstand your customerMap the customer journeyBuild the futureOptimize the short-termLead the change25:45 - Why identifying small improvements can have a compounded effect in the short term30:35 - How to get customers on board with change31:55 - Change versus extra effort32:05 - Brittany observing customers' expectations for transformation through the eyes of her young kids36:30 - Brittany's son's experience at a doctor's office leads Howard to question: would you rather have your customers think you're clueless or that you don't care?40:04 - The emotional connection that customers have to a brand is one of the most valuable assets a brand can have41:50 - Why Apple focuses so much on its packaging and the lesson you can take learnWinningdigitalcustomers.com Follow Howard Tiersky on LinkedIn

Howard Tiersky is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry. In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Howard Tiersky: Website: http://tiersky.com/ Twitter: https://twitter.com/tiersky LinkedIn: https://www.linkedin.com/in/tiersky/ Facebook: https://www.facebook.com/fromdotdigital

Howard Tiersky - CEO, FROM, The Digital Transformation Agency [Digital Transformation]ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today's digital world. One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow. During this interview, we discuss: 2:59 – About Howard's book: Winning Digital Customers 4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients 8:00 – Howard's business growth 10:06 – Why do rapid customer research? 13:45 – A simple framework for how to do rapid customer research 22:27 – Making customer research actionable 28:43 – Expert advice on researching customers 30:07 – Howard's favorite growth tool 30:58 – His most recommended books 32:00 – How to connect with Howard and get a copy of his book Plus, a whole lot more! Resources: Winning Digital Customers by Howard Tiersky Digital Darwinism by Tom Goodwin Awaken the Giant Within by Tony Robbins  Think and Grow Rich by Napoleon Hill Howard's LinkedIn Howard's Twitter Howard's Facebook Visit his website ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Achieving Customer LoveHoward is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.”Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency, and Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon.Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world's leading global consulting firms, where he helped launch their digital practice.Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine.BIGGEST TAKEAWAYS FROM THIS EPISODE:Why achieving customer love is the single most important criteria for business successWhat is the formula for achieving customer loveTransformation process brands can use to improve their fulfillment of the love formulaDownload the first chapter of The Wall Street Journal Bestseller Winning Digital Customers HEREWORK WITH MECOACHES, CONSULTANTS, ENTREPRENEURS & BUSINESS OWNERS if you are ready to step into your power, do what you love, and make your dream business flourish◉ Book a free call with me:☎ http://bit.ly/StrategySessionWithCatherineDownload LinkedIn Decoded eBook: https://www.lhmacademia.com/Visit https://linktr.ee/catherinebroy for more

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow, and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is also the author of the WSJ bestselling book, Winning Digital Customers. This interview includes the fascinating story of working on Blockbuster's digital transformation toward the end of their business.

Digital transformation is perhaps one of the most important strategic initiatives that brands will take on in this phase of the 21st century. But how do you ensure you're actually going to have a successful one that your employees buy into?    Our guest this week is an expert in guiding companies to those successful strategies. Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the "10 Digital Transformation Influencers to Follow Today" and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is also the author of the WSJ bestselling book “Winning Digital Customers: The Antidote to Irrelevance” and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft.   Listen to the full episode to learn Howard's advice for launching a successful digital transformation within your organization, some of the common pitfalls, how to overcome resistance from employees, and tips for digital initiatives at small and mid-sized companies.    Here's a Glimpse of What You'll Learn:    Some of the biggest changes in the digital world Howard has seen recently The biggest gaps in digital experience that customers experience, according to Howard's research More about Howard's book, “Winning Digital Customers” and how it can help brands deliver a better digital experience to their customers Howard's 5-step process to drive digital transformation  Tips for overcoming change resistance within an organization The benefit of “deconstructing” solutions as a method to find the best option that your team can get behind What small and mid-sized companies should be doing today as far as digital transformation The key mindset shift that great a leader need to make in order to truly give their customers what they want  More advice about how to prototype solutions, and why that stage of the process is so important How Howard measures successful transformation efforts Some of the habits Howard integrates into his life to keep himself focused and reduce stress   Resources Mentioned in This Episode: FROM Digital Free chapter of “Winning Digital Customers” FROM Digital on LinkedIn Howard Tiersky on LinkedIn “Winning Digital Customers: The Antidote to Irrelevance” by Howard Tiersky and Michelle McKenna “Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!” by Tony Robbins “Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values” by Robert M. Pirsig 40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn

In Part II of Thomas Erl's interview with Howard Tiersky, Howard explores design thinking as it relates to customer journey mapping and also explains how to tackle common challenges companies face when attempting to adopt a more customer-centric approach with their digital business. Hosted on Acast. See acast.com/privacy for more information.

This podcast is part one of a two-part interview by Thomas Erl with Howard Tiersky, author of the Wall Street Journal best-selling book "Winning Digital Customers: The Antidote to Irrelevance". Forbes named this book as one of the top 10 most important business books of 2021. During this first part of the interview, Howard shares his insights about digital transformation and the importance of fostering "love" from customers. He describes the 5-Step Formula to Digital Transformation Success that is documented in his book and elaborates on the process of customer journey mapping. Hosted on Acast. See acast.com/privacy for more information.

 Who is a digital customer and what do they expect from companies in today's fast paced, digitally driven world? On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer sit down with Howard Tiersky, CEO and Founder of FROM and author of Winning Digital Customers for a conversation about the role that digital tools play in today's customer experience.  Whether they realize it or not, nearly every customer experience is affected by digital tools, and it is up to companies to keep up with the rapid change of pace that customers are demanding.    On today's podcast, you will learn:   Who is a digital customer?  Digital customers live a digital-centric lifestyle.  Techniques of digitalization can help a customer visualize a product long before it is made.  Keeping the value the customer wants front and center continues to shift toward digitalization, especially in vehicles.    Maximizing the value proposition of customer preferences First, understand the customer you are addressing.  Utilize a wide range of customer research strategies.  Too many companies underinvest in customer research.  Digital technologies bring the ability to show off what a product could be.  Requirements are a tool, improved experience is the ultimate goal.    Clarifying the term ‘digital' The terms we use to describe digital anything is just a reference to the tools that are used.  Digital refers to every aspect of a product or service, it is no longer an isolated department.  Digital is the future of every business, even Taco Bell.  The customer experience is improved when companies utilize digital.    Digitalization versus digital Digitalization takes something analog and creates a digital format.  Digitalization can also refer to the digital transformation.  Either way, customers have changed to be more digital and companies have to follow suit.  The digital experience has to meet the needs of today's customer.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.In this episode, meet Howard Tiersky, Author of the Wall St.Journal best-selling book, Winning Digital Customers: The Antidote To Irrelevance.  In a wide-ranging interview with this digital veteran, Howard takes us through his five-step roadmap to thriving in a digital world.Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About HowardI've had the amazing opportunity to help leaders at dozens of the world's largest brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." I've learned so much after 20+ years doing this type of work and I'm excited that my most recent book was named on the WSJ Best Selling list. It's called WINNING DIGITAL CUSTOMERS and is a blueprint for how any company can methodically remake itself to win in a digital era. In it I reveal the methods I've developed to get alignment at large organizations around transformation and then to implement it successfully. If you'd like to check out a few sample chapters just IM me.It's been an incredible journey. I spent 15 years leading digital practices at 2 of the world's largest consulting firms. Then 12 years ago I decided to leave a senior role at Capgemini to start my own firm, initially with 1 client and 0 employees. My wife was quite concerned about that decision! She's happy now though, as the company has grown to over 75 amazing people working with large brands like Verizon, NBC, Avis, A&E, Mattel, AAA, & Airbus. We've won many awards but more importantly have driven massive and measurable value through helping transform our client's customer experiences. I speak regularly at conferences such as The Front End of Innovation, DMA, Internet Week, and CES. I also publish frequently and have been a contributor to CIO magazine. I was named by IDG as one of the "Top 10 Digital Transformation Influencers," & by Enterprise Management 360 as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” I was also honored to be featured on a 1 hr video program with the Harvard Business Review, and I've served as an adjunct professor at the NYU graduate school.Other brands I've worked with include: Turner, Sprint, Office Depot, Farmers, CNA and Mercury Insurance, Sears, Merrill Lynch, GM, Amex, CBS, Allstate, Amazon, Mastercard, Sylvania, Merck, Aventis, Houghton Mifflin, Universal Studios, Wiley, Viacom, Crayola, Mcgraw-Hill, Nutrisystem, NFL, NBA, Visa, Shubert, Moodys, Morgan Stanley, Gulfstream, Exelon, GMAC, Fox, Chevron, D&B, Bloomberg, Sesame Workshop, Barnes & Noble Education.I live in NJ with my wife Lana & my 5 children...or I guess I should say 4 of my children..my oldest, Rachel, left this year to begin her freshman year at Dartmouth. If you are at an enterprise looking to transform and win digital customers, please connect with me, and we can schedule a call to explore whether and where my team and I can be of help. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Howard Tiersky is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.” FREE Chapter Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency & Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon. Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world's leading global consulting firms, where he helped launch their digital practice. Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine. Howard Tiersky joins host Denise Griffitts of Your Partner In Success Radio to help companies understand their customers. LinkedIn | Twitter  

"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the practical techniques and teams he is involved in order to drive their transformation. Learn how a transformation veteran was able to help a diverse and opinionated group of people find alignment in the vision of the transformation in this episode of Winning Digital Customers The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita. Veresh shares how he has been able to consistently unlock the potential of the organization's talent in order to speed up the rate at which digital transformation and innovation occurs. Reorganizing the company in the way the work gets done according to value streams is a great way you can get started in maximizing the talent that you have. Learn more about how to accelerate innovation and transformation in your company in this episode of Winning Digital Customer The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

Howard is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.” Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world's leading global consulting firms, where he helped launch their digital practice. Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine.

"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives us an exclusive look into her thoughts and observations on some of the topics that will be in the new book she is currently working on. How can leaders continue to move forward in confidence with their decisions despite not knowing what lies ahead? Learn more about leadership in this episode of Winning Digital Customers: The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-demand needs. Does knowing which news platform it's on still matter to the consumer if everything is easily accessible? Learn how publishers can leverage a global audience to move from an ad-supported to a pay wall subscription model in this episode of Winning Digital Customers: The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products to market with climbing to the peak of Mount Everest. She also argues that there are multiple disconnects that can surface for an organization on their journey to growth and talks in-depth about three. Learn the how you can avoid disconnects to successfully turn an idea into a product, a product into a market, and grow a market to scale in this episode of Winning Digital Customers The Podcast. You can engage with Helen on her various channels below: LinkedIn: linkedin.com/in/tigonhyu Twitter: twitter.com/yuhelenyu Book: https://www.amazon.com/Ascend-Your-Start-Up-Disconnects-Accelerate/dp/1641466219 Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to learn what matters most to today's digital customers when it comes to making a purchase decision. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an excellent customer experience practice is more than just hiring the right people and getting the right technology. Find out how you can measure the success of your digital transformation and avoid the common challenges that companies face in their initiatives in this episode of Winning Digital Customers The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes. Digital experiences can make different products look and feel the same compared to the sense of discovery you can get from an in-store experience. Find out what trends a large retailer like Circuit City are discovering and how they can tie the in-store and digital experience in this episode of Winning Digital Customers The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

Howard is the author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.  In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360.  Here are some key insights from this week's show: - How not to fall out of step with your customers. - How to be up to date on who your customers are and what they care about. - How to successfully drive the behavior of your customers or your prospective customers. - First and foremost, you have to understand where your customers are coming from. Prefer to watch the video version? Watch it here: https://youtu.be/Hh0FIPsnaFQ

"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate. We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down the line. Listen to this episode and find out the best way to overcome the most common ideation mistakes that happen within the organization. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He argues that amazement is not triggered by an over the top experience, but a predictable experience that is always better than average. Even when we want to give our customers the best experience, some businesses are forced to skimp on it due to supply chain issues, employee issues and more. That's called "skipmflation." Learn more about that and more in this episode of Winning Digital Customer the Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking the right questions to solve the problem. Learn firsthand how John used data to make the former CEO of GE, Jack Welch, tell him that he blew his mind and more in this episode of Winning Digital Customers The Podcast! Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast. If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success that they are today. Listen to learn the five key aspects that makes an experience "personal" for a customer. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

Welcome back to another season of Winning Digital Customers The Podcast! In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies face when going digital. She also explains why some organizations have began marrying the CIO and CDO roles, and how likely the CDIO trend will pick up. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

In this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, written about this topic on Forbes, and was invited to share her thoughts about this with the United Nations. Creating amazing digital experiences for all users is no longer a want, but a need. Listen to learn whether or not you should consider making your digital experiences more accessible for people with disabilities. Here's the link I promised: https://www.w3.org/WAI/standards-guidelines/ (https://www.w3.org/WAI/standards-guidelines/) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ (https://www.linkedin.com/in/tiersky/) Website: https://www.from.digital/ (https://www.from.digital/) Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

In this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky. No one wants to focus their entire strategy under the wrong goal and put all their eggs in one basket. Listen to learn what mistakes to avoid and maximize your strategy while keeping the flexibility to course-correct. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

In this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary and the lexicon of dozens of marketers. David talks about his book The New Rules of Marketing and PR where he gives a step-by-step guide on leveraging modern marketing and PR to communicate with buyers, increase visibility, and raise sales. The future of marketing and PR is constantly changing because of the new tools that are being made available every couple of years. Listen to find out what cutting edge tools you should be looking into and which tools remain timeless. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

In this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it will affect all areas of our lives in the coming years. The future of the digital economy is brighter than ever, but as the metaverse shadow looms around the corner are you prepared for its inevitable takeover? Listen to find out what kind of mindset large organizations need to have about disruption and use it to their advantage. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

Welcome back to another season of Winning Digital Customers The Podcast! In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-to-consumer platform in response to the global pandemic. He also talks about how being a trusted and loved company can help empower an organization through multiple crises. Listen in to learn how large, global, mission-driven companies like Royal Canin are able to reinvent themselves despite facing massive risk. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. Follow me on: Linkedin: https://www.linkedin.com/in/tiersky/ Website: https://www.from.digital/ Twitter: https://twitter.com/tiersky (https://twitter.com/tiersky)

We could call it customer experience. Or we could call it love.  How should our customer-centricity change when we want to win digital customers?  In this episode, I interview Howard Tiersky , CEO at FROM, The Digital Transformation Agency and author of Winning Digital Customers , about emphasizing customer experience during digital transformation.  Howard and I also talked about: What the three key elements of customer experience are Why you need an ambitious vision for digital transformation How to love your customers — and earn their love What the role of values are in digital branding How to temper the pace of change with customer-centricity     Check out these resources we mentioned: Howard Tiersky on LinkedIn  Winning Digital Customers  FROM, The Digital Transformation Agency  Tony Robbins  Bulk Reef Supply   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play or Google Podcasts , and find more episodes on our blog.

We're kicking off this season with some of today's biggest names in the digital transformation space. You'll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more!  You may even spot a few of your favorite digital influencers showcased this season. And just like last season, I'll be sharing insights and stories from my 25+ years of experience helping today's largest brands navigate digital transformation  As always, our episodes are released bright and early every Thursday morning. Subscribe to Winning Digital Customers | The Podcast on your favorite streaming platform to stay up to date on the latest episodes. Visit https://wdcpodcast.captivate.fm/episode/wdc.ht/preorder (WinningDigitalCustomers.com) to learn more about the Wall Street Journal Bestselling Book that inspired the podcast. Visit https://wdcpodcast.captivate.fm/episode/FROM.DIGITAL (FROM.DIGITAL) to learn more about Howard's award-winning agency services, including marketing, web and app design and development, customer research, strategy and innovation. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Most businesses today need dramatic digital transformation in order to continue to be successful. They may have adapted to e-commerce, but they aren't truly digitally driven. Howard Tiersky, CEO at FROM, The Digital Transformation Agency, joins the show to share lessons from his latest book, Winning Digital Customers, about overcoming enterprise resistance to digital transformation. Join us as we discuss: What went awry with Toys“R”Us The 3 stages of digital evolution Tips for overcoming disruption caused by transformation      Check out these resources we mentioned: Winning Digital Customers by Howard Tiersky What the Bible Teaches About Digital Transformation   You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Today we've got a great guest who's got a book out there called Winning Digital Customers: The Antidote to Irrelevance, which has been highlighted in the Wall Street Journal's best seller list and Forbes put it as one of its top business books in 2021. His name is Howard Tiersky and is the CEO of FROM, a digital transformation agency he created that helps companies transform from where they are now to where they need to be to succeed with today's digital-first customers. “The goal of digital transformation is to catch up to the customer.”How to win the digital consumer 2:03Setting the stage of the consumer 4:17Digital transformation 6:13Map the journey 14:02Should you revisit the journey map over time? 21:01“If you've done research like that in the past, if you haven't refreshed it in the last 12-18 months, it's really obsolete because customers' digital needs have changed so much during the pandemic, they've accelerated so much that you have to take a fresh look because your customers' transformation have been faster than usual.” 9:58

Join Howard for a discussion about the four different categories of employees, including Gatekeepers, Insight Owners, Builders and Operators. He'll walk through who fits into each category why all of them are vital to a successful digital transformation — the key is to know how and when to bring them in! Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

In this episode, Howard is joined by New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer. Jay sits down to talk about what brands like Chewy are doing right, the crucial alignment that's needed between marketing and customer experience teams, and why convenience is the new location. Tune in to hear why marketers need to focus their strategy on retention rather than increasing acquisitions. To learn more about Jay, visit: https://www.jaybaer.com/ https://www.jaybaer.com/blog-and-podcasts/ https://www.jaybaer.com/the-baer-facts-newsletter/ Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

In this week's episode, Chief Customer Officer at Mailchimp, Carine Roman, joins Howard to talk about what being "customer-centric" means to her, how large companies can create customer intimacy at scale and the differences between product versus service-led growth. Tune in to hear the secrets behind how Mailchimp keeps its finger on the pulse of its customers and ways to successfully leverage customer insights into actionable strategies for the entire company. To learn more about Carine, visit: https://www.linkedin.com/in/carineroman https://mailchimp.com/ Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

In today's episode, Howard sits down to talk about ways to combat some of the perceived downsides of creating a great customer experience. Howard refutes common worries digital transformation cynics may be pointing out. He addresses concerns regarding higher chances for fraud, making returns too easy for customers, and why digital channels having lower conversion rates than traditional retail channels may not be so bad after all. Tune in to hear why the benefits for improving digital customer experiences far outweigh the "bad." Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

In this week's episode, one of the top 25 global thought leaders of 2021 and award-winning certified customer experience keynote speaker, Stacy Sherman, joins Howard to discuss what companies may be getting wrong about customer experience, closing the feedback loop, and building trust through testing, analyzing, adjusting and repeating pilot programs. Tune in to hear why Stacy considers the customer experience team the "glue" and strategies to improve customer experience in 2022. To learn more about Stacy, visit: https://doingcxright.com/ (https://doingcxright.com/) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

In today's episode, Chief Digital Officer at Customers Bank, Dan Armstrong, sits down to talk about his experience launching digital products and channels in 43 countries throughout Africa, Asia, Europe, North America, and South America. Tune in to hear Dan discuss commonalities he's discovered between some of the banking challenges customers are facing around the world, how he applies the lessons he's learned from his time abroad to his current work in the US market, and gives insight into increasing instant payment capabilities for their consumers using cryptocurrency. To learn more about Dan, visit: https://www.linkedin.com/in/danarmstrong/ Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Howard Tiersky is the CEO and Founder of FROM, and the Wall Street Journal best-selling author of Winning Digital Customers: The Antidote to Irrelevance. He helps companies grow revenue across digital channels by supporting the customer journey resonating with today's hyper-Connected audience. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.