Podcasts about content fuel framework how

An episode with all the right ingredients!Here's what's in store for today's episode: * In today's episode, Matt and Angela, joined by special guest Melanie Deziel, delve into the legendary Martha Stewart and the fascinating autistic-coded traits that set her apart.* After watching the recent Martha Stewart Netflix documentary, Melanie noticed countless traits in Martha that could suggest neurodivergence.* We explore the ethics of speculating whether public figures are autistic and how reluctance to do so can stem from internalized ableism—implying that reacting negatively to the idea suggests autism is something undesirable.* Being autistic is a source of pride—it's not just who we are, but a culture with its own ways of thinking, communicating, and experiencing the world. Embracing autism means recognizing its value, celebrating our strengths, and rejecting the idea that neurodivergence is something to be "fixed."* We discuss the genetics of autism, how it is inherited, and why this gives us reason to speculate that Martha Stewart may be neurodivergent. Her father's strong need for routine and order—an autistic trait—deeply shaped the way she navigates the world.* The discussion shifts to the misogynistic media coverage of Martha Stewart and the criticism she faced for selling her cookware line at Kmart, which was dismissed as “low culture” in America. This connects to justice sensitivity, as she openly stated her belief that lower-income people still deserved access to quality cookware.* From her show to her media empire and the many now-commonplace innovations she pioneered, we discuss how Martha Stewart is a media genius—and how that level of brilliance can be deeply threatening to many people.* Other autistic hallmarks of Martha Stewart include her direct, straightforward communication style and the way she speaks with precision and a matter-of-fact tone.* What's fascinating about Martha Stewart is how she's often perceived as icy or cold by outsiders, yet those who truly know her—friends and longtime employees—describe her as warm, caring, and kind. This aligns with the autistic experience, where direct communication and a focused demeanor can be misinterpreted as aloofness, while deep loyalty and genuine care shine through in trusted relationships.* Her crafting reveals specific methods and attention to detail—like always using double-sided tape to wrap presents for that perfect, crisp finish—showcasing the kind of structured, methodical approach often associated with autism.* People often saw her as a tyrant, but there was intention behind her methods—she was using her encyclopedic knowledge to help others refine their craft and achieve excellence. Her high standards and structured approach reflect a deep passion for mastery, a trait often linked to autism.* She was constantly seeking ways to improve things and generously sharing her knowledge—much like penguin pebbling, where autistic people share information as a form of care and connection.* We discuss Martha's uncanny ability to recognize potential, which likely stems from strong pattern recognition—an ability often associated with autism that allows her to see possibilities others might overlook.* We also dive into her insider trading case, how she was used as a scapegoat, and how the media skewed the narrative against her—further cementing her reputation as a "horrible rich lady," despite the nuanced reality of the situation.* Her five-month stint in prison was an eye-opening experience, leading her to actively support the prison community by teaching skills, helping fellow inmates access resources, and advocating for their rights—showcasing her deep sense of justice and desire to uplift others.* After leaving prison, Martha Stewart seemed to fully embrace her true self—allowing herself to make mistakes, show more of her personality, and lean into the authenticity that had always been there beneath her polished image.* At this point, she formed an unexpected but beloved friendship with Snoop Dogg, marking a renaissance in her public image as people got to see the true, unmasked Martha Stewart—authentic, witty, and unapologetically herself.* Another autistic trait of Martha Stewart is her deep appreciation for sensory experiences—she has a keen interest in different fabrics, textures, and foods, often focusing on the details that make something feel just right.* Martha Stewart's entire brand and media empire are built on info-dumping—sharing her vast knowledge and passion for her special interests, from cooking to crafting to home design, in a way that's both meticulous and immersive.* She also had a passion for building communities of unlikely yet talented individuals, bringing together experts in their craft—a form of hyper-connectivity often seen in autistic people who naturally create networks based on shared interests and skills.* We discuss how autistic or presumed autistic people—like Taylor Swift—are often unfairly perceived and frequently targeted with hate in the media, largely due to misinterpretations of their behaviors and a deep-seated discomfort with neurodiversity.* We explore how the media's portrayal of neurodivergent public figures often distorts their true nature, focusing on how traits like directness and emotional expression are unfairly criticized, leading to negative perceptions and widespread bias.About Today's Guest:Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts.She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”“You're autistic way before you get a medical diagnosis. Your parents were autistic, your grandparents were autistic, your great-grandparents were autistic. You don't need some neurotypical with a degree to come along and pronounce you autistic. “ - Matt“That's always my favorite - the diagnostic domino effect. After my diagnosis, my mom is going through the paper and she's like, ‘that's not weird, I did that. That's not weird, I did that.' And I was like, have I got news for you, mama? Welcome.” - Angela“Her whole thing, which was setting off my justice sensitivity alarms, was that people who don't have a lot of money also deserve to live well. They also have taste. They also want their homes to be beautiful. She got a lot of flack for that decision, but she saw the gap in the marketplace. She's like, ‘just because someone doesn't have a lot of money, doesn't mean they don't like nice pots and pans or want beautiful curtains or whatever else.” - Melanie“It's only the people who have sort of passing interactions with her and take one offhanded comment and they're like, ‘she's horrible, she's a b***h, she's icy, she's cold', whatever. But the people who are around her say like, no, she's deeply caring. She loves the people around her. She just has high expectations and is very straightforward in the way she speaks. She will say to you, ‘I appreciate this thing you've given me. It's poorly constructed. Let's fix it.' She's just very straightforward, and you're like, ‘I didn't mean to offend you. I thought we were all aware of this reality right in front of us.” - Melanie In this episode, we take a deep dive into the world of Martha Stewart, exploring how her traits align with autistic characteristics and the media's often skewed perception of her. From her intense need for control to the challenges she faced in a world that misunderstood her, we break down the real Martha Stewart—and the misconceptions surrounding her. Join Matt, Angela, and special guest Melanie Deziel as they discuss how her unique personality and approach to life shaped her empire, and how she became a target of unfair media scrutiny. Have you noticed these traits in Martha or other public figures? Share your thoughts with us using #AutisticCultureCatch on social media!Show Notes:Netflix Martha Stewart Netflix Documentary link - please findhttps://www.melaniedeziel.com/minishttps://www.melaniedeziel.com/advocacyRelated Shows:Trivia is AutisticTaylor Swift is AutisticLessons in Chemistry is AutisticReady for a paradigm shift that empowers Autistics? Help spread the news!Follow us on InstagramFind us on Apple Podcasts and SpotifyLearn more about Matt at Matt Lowry, LPPJoin Matt's Autistic Connections Facebook GroupLearn more about Angela at AngelaKingdon.com Angela's social media: Twitter and TikTokOur Autism-affirming merch shop This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.autisticculturepodcast.com/subscribe

Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.If you're ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.Learn more about Melanie:Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. Melanie's Links:Twitter: @mdezielInstagram: Instagram.com/meldezielLinkedIn: linkedin.com/in/melaniedezielWebsite: melaniedeziel.comCreator Kitchen Website: creatorkitchen.com The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: WebsiteProve It: Exactly How Modern Marketers Earn Trust Book: WebsiteConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust. Links from the Show Check out The Creator Kitchen mastermind. And here are links to Melanie's two books we discussed — The Content Fuel Framework and Prove It. Looking for more smarts from Melanie? Check out her previous appearances on the On Brand podcast back in 2016 and 2020. What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone. Connect with Melanie on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123

What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers? How do you view the role of user-generated content in building a brand's presence? In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing? As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing? Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel  is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."  Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities. Melanie's website https://www.storyfuel.co/ Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/ Melanie's Books  https://www.amazon.com/dp/1734329009/ https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Melanie Deziel 02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content 05:45 Content Fuel Framework : Unlimited Story Ideas 09:16 Content Fuel Framework - How the Focus + Format  Drives High-Quality Content 10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream 18:38  Focus of  Data and Curation - A Canva Example 22:15  How to Showcase Your Expertise using Curation  24:11 Underutilized Format of  Image Galleries 26:50 Using Quizzes as a Fun and Effective Format for Content Creation 30:24 How to Select the Best Content Ideas for Maximum Impact 32:58 User Generated Content : The NY Times User-Generated Content Example 35:45 Multipliers : Scaling Up Content Ideas that Work 41:22  Prove It : Building Trust with Collaboration, Demonstration, and Education 45:18  Demonstrating  Connection to Community Connection 46:47 Rapid Fire - Personally Speaking with Melanie Deziel 49:06 Connecting with Melanie Deziel The Content Fuel Framework The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats. Basic - What is it? How-to - How to do it? List - What are the best tips? Myth-busting - What are the common myths? People - Who are the people involved? Process - How is it made? History - What is the backstory? Comparison - How does it compare? Current events - What is happening now? Future - What is the future of this? Here are the ten formats: Article List Video Audio Infographic Social media post Newsletter Webinar Presentation Email course By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, a skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about systemizing and maximizing your creativity, generating ideas effortlessly, and producing impactful content that sells.Book Links: Prove It: Exactly How Modern Marketers Earn Trust - Melanie DezielGuest Social Links:Email: melanie@storyfuel.co Facebook: https://www.facebook.com/meldeziel Twitter: https://twitter.com/mdeziel Instagram: https://www.instagram.com/meldeziel/LinkedIn (Personal): https://www.linkedin.com/in/melaniedeziel/ Website: https://www.storyfuel.co/ Connect with Brian Twitter, LinkedIn, & Instagram Join the Franchise Freedom community

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones About the Book: Your brand is on trial―here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don't realize you're making―gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It's time to stand out from all the brands that shout “trust us, we're great!” at a skeptical audience. Your customers are waiting for you to prove it. About the Author: Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas (featured on episode 279 of The Marketing Book Podcast), and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses. From page 7 of Prove It... I served as the first-ever editor of branded content at the New York Times, where I coached our advertisers on how to create compelling content that our audience would value. As a consultant, I've helped Fortune 100 companies implement content strategies that focus more on the audience's needs and interests than on their lifetime value as a customer. And I've been lucky enough to stand on stages around the world, delivering keynotes and workshops on this very topic to audiences filled with sales professionals, small business owners, and marketers from every industry, background, and walk of life. And, interesting facts: she can communicate with American sign language, and she was a state-level javelin thrower! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/prove-it-melanie-deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out October 11th, 2022. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. MEMORABLE MOMENTS:“Sometimes the best thing you can do for your content is to find someone who has the time and passion to be able to dedicate to that to help you make it what you want it to be.”“My top recommendation is to figure out where your audience is; one, maybe two, places and really focus your effort on content creation and connecting there. Because if you spread yourself too thin, you're gonna have a whole lot of mediocre content that gets you no results. I'd much rather see you be awesome in one or two places than mediocre in 12” “If you can start with the focus: ‘What do I want to say? What can I talk about?'  Then you switch to ‘How do I bring that to life?' That makes the whole process so much easier.”“It helps to start from a place of abundance instead of from a place of scarcity. Like, I'm not sure what to post, I don't know what to say…you're starting with 100. That's your new baseline zero.”“For me, confidence comes from a place of knowledge and understanding. I feel most confident when I know that I can teach and add value; that I have something that I can give. I know at the end of that conversation, I can feel confident that I've done something of value.” Connect with Melanie:⭐ Connect on Twitter @mdeziel⭐ linkedin.com/in/melaniedeziel⭐ storyfuel.co Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ LEARN MORE about THINKIFIC COMMUNITIES here

In today's business world, it's not enough to tell people what you good at, why they should hire you, or that they should trust you. In fact, if you do tell them to trust you, they will probably doubt you. What you need to do today is prove it to your customers. That's why, in today's episode, I am speaking with Melanie Deziel, co-author of the new marketing book Prove It. In this conversation, Melanie and I discuss the growing sophistication and skepticism of consumers and our mutual belief that the onus is absolutely on the business – not the consumer – to build trust in a business/consumer relationship. We also touch on the importance of being truly committed to the claims you make about your business and how this is especially important to today's consumer, as well as how to use Melanie's process for performing a “claim audit” on the claims you're making to your customers.   Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities.  Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Melanie Deziel, thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – Melanie Deziel on LinkedIn (in/melaniedeziel/) Melanie Deziel on Twitter (@mdeziel) Melanie Deziel on Instagram (@meldeziel) StoryFuel.co Prove It by Melanie Deziel & Phil M. Jones (PeopleWhoProveIt.com) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. Today on BetterPR, Melanie applies the framework to real, everyday public relations situations.

Small businesses are an essential part of our economy and Melanie Deziel believes it's our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.Show TopicsSupport communities through small businessWork with subject matter expertsBreak large tasks into smaller chunksUse examples to enhance your writingRemind people of their creativityShow Links Check out The ConvoyCheck out The Content Fuel Framework: How to Generate Unlimited Story IdeasFollow Melanie Deziel on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/---Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Your content marketing strategy is important. Last week we heard from Alex Dopazo about how he launched multiple video series across YouTube. His advice is a nice lead in to this conversation that Ann Boger, VP of Scaling at Coterie Insurance, had with Melanie Deziel, Co-Founder and VP of Marketing at The Convoy. As an insurance agent and small business owner, we understand that you wear many hats. Your content marketing strategy may be the last thing you on your mind; however, it is something that you should think about. It's not always just about creating new content, it is also about create processes that involve content that can be useful for your clients. How does content relate to relationships? Well, the content you provide your clients directly effects the effort you are putting in to maintaining a trusting relationship with them. This episode is JAM PACKED with killer advice from the expert herself. Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native adverting. Questions answered in this episode: 1. What is content? 2. What content should insurance agents be creating? 3. How do you determine what is working and what isn't? 4. How can you connect with your community and audience? Learn more about Melanie Learn more about The Convoy Find out more about Agent Local Pages Learn how to get affiliated with Coterie Don't forget to subscribe to the And I Quote podcast. We release a new episode every Thursday on Apple Podcasts, Spotify and YouTube.

Featuring Melanie DezielShe is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. Melanie spends her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content.Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time IncEpisode quote:“When I'm trying to come up with content ideas, I'm actually coming up with two things, both my focus and my format. And that makes that whole process a lot easier.” - Melanie Deziel, author of The Content Fuel FrameworkVisit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Do you want to understand the skills and strategies you need to tell better brand stories and create content that will reach, engage, retain or convert your audience?   Our special guest today on The Let's Get Social show podcast is Melanie Deziel, founder of StoryFuel. She is an expert in content strategy, storytelling and is the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

In this episode, I chat with keynote speaker, author, award-winning branded content creator, and lifelong storyteller, Melanie Deziel. Melanie is the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. We discuss creator's block, the pressures of being a content creator, and ways to make our job easier. 

Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes.

You know the feeling of when you open up Instagram and want to write that perfect caption? Storytelling is an art. We all need to know the art of telling our own story, whether you are an entrepreneur, designer or an accountant. But how do you go about it? What if you're never been a good writer? What if you don't have any imagination?  This week on Fika with Rice, Fredrik meets with Melanie Deziel. She's a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of the bestselling Marketing and Business Communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. We learn how anyone (that's right, ANYONE) - can become a better storyteller, how storytelling can be viewed as doing your laundry and that stories can be found in anyone's life, as long as you look closely enough. Follow @fikawithrice Connect with Fredrik:  Instagram | LinkedIn

Melanie Deziel is the Director of Content at Foundation Marketing and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.

My guest on the show this week is the incredible Melanie Deziel. She is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She has an incredible background, that covers various aspects of media and marketing, and we talk about: Her journey into the industry What advice she would give to her younger self Who inspires her Impostor syndrome, and digital burnout Advice for people who want to start, or improve their speaking career The impact COVID had on her business, and how she had to adapt An insight into her Amazon bestselling book Advice on how to improve your Digital PR, and outreach skills Juggling parenthood alongside her work, during a pandemic and so much more!!! Her book maintains a 5-star rating, and has topped Amazon charts: #1 Bestseller in Marketing #1 Bestseller in Business Communications #1 New Release in Creativity #1 New Release in Communication Skills #2 New Release in Web Marketing #3 New Release in Marketing #4 New Release in Marketing & Sales #7 New Release in E-Commerce This really is one episode you'll come back to over and over again - you won't want to miss this. Useful links: Twitter: https://twitter.com/mdeziel Instagram: https://Instagram.com/meldeziel LinkedIn: https://linkedin.com/in/melaniedeziel Facebook: https://facebook.com/storyfuel As always, please like, rate, share and subscribe - tell a friend to tell a friend!

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they're few and far between, so what happens when those brilliant ideas are nowhere to be found? Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you've got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help. Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn't wait to start putting her advice into practice! Listen to the episode to learn: What a content focus is, and why it's important How to choose the best content for your audience…there are so many options! Melanie's secret weapon for idea generation Important Links & Mentions Get Melanie's book: https://www.amazon.co.uk/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009 (The Content Fuel Framework) Follow her on https://www.linkedin.com/in/melaniedeziel/ (LinkedIn) Visit her website: https://www.storyfuel.co/ (StoryFuel) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Find Melanie on https://twitter.com/mdeziel (Twitter) To watch the video, or read the blog post, https://www.content10x.com/153 (click here).

This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link)  Melanie is the founder and Chief Content Officer of StoryFuel. She's also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro  02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus & Format 07:10 - How to Leverage Your true Creativity Potential & Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources & Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie's ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters  31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie's Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&ohost=www.google.com&cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&q&adurl&ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie:...

I'll admit, as someone who is constantly creating content, I'm often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose. With all the formats available to us now, how can we get our message out, support our business, and still keep ideas fresh, new, and interesting? Most people gravitate to formats they're most comfortable in. I, for one, much prefer audio over writing. So how can we Creative Warriors stretch ourselves and not just benefit from unfamiliar formats, but feel confident in them, too?  To help us dig into how to tap into unlimited content ideas, I've brought on author, speaker, and online educator, Melanie Deziel. Melanie Deziel is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.  Melanie believes that with the right framework, everyone is capable of creating unlimited content. To learn how to ignite your story fuel, download this episode now. THE WARRIOR OF SYSTEMS “Do the work, before the work.” - Melanie Deziel Highlights - With the right framework, everyone can strengthen their content creating muscles.  Don't create content just to create content. It needs to drive your purpose.  Every piece of content is made up of focus and format.  A lot of online search is people looking for process-based, or how-to, content.  The best way to tell a story is to find one example that makes the case for your point and tell that smaller story in great detail. Adding a personal opinion can be a helpful tool for differentiating content.  Repurposing and reformatting existing content is a good place to start in unfamiliar formats. Guest Contact - Melanie's Website Melanie's Instagram Melanie's Twitter Melanie's Book: The Content Fuel Framework: How to Generate Unlimited Story Ideas Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Everybody Writes by Anne Handley Start with Why by Simon Sinek Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Sponsor- RSM Marketing Guide- 7 Tips to Get 10X More Leads From Your Website

This week's guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie's content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule. Follow Melanie on Twitter @mdezielAnd check out her book: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) See acast.com/privacy for privacy and opt-out information.

Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her book for marketers and creators, The Content Fuel Framework: How to Generate Unlimited Story Ideas, is out February 24th.( PS: Pronunciation is “MEL-uh-nee DEE-zull.” It sounds like the gasoline, but with a Z.) Other episodes of Shareable that I mentioned in this one. #84: Should You Consider Brand Journalism or Native Advertising? | Melanie Deziel #107: How To Build An Iron Clad Brand | Lindsay Pedersen #104: QXavier on Brand #42: How to Undress Your Brand | Deb Gabor & Greg Jumes #8: The BDSM Episode | Deb Gabor SHOW DETAILS Running time: 01:14:09 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH MELANIE StoryFuel Melanie on Twitter Melanie on Linkedin Melanie on Instagram Melanie on Facebook CONNECT WITH JEFF @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website Support Shareable on Patreon Email to hire Jeff as a speaker, trainer, or consultant Join The Superhero Institute