Podcast appearances and mentions of craig dubitsky

Craig Dubitsky has built a career out of turning everyday products into something people can't help but love. As the Co-founder & CEO of happy™ Products and the mind behind hello® products, Craig shares with Ryan how he made the pivotal decision to focus solely on his mission and cut out the other noise in his entrepreneurial mind. He explores the difference between FOMO (fear of missing out) and FONT (fear of not trying), a mindset instilled by his mother's constant encouragement to “just try.” Craig emphasizes the power of creativity in business, revealing that intention only becomes magic once it's put into action. He also talks about his business relationship with Robert Downey Jr. and their shared mission to spread mental health awareness through their partnership with NAMI.

In this episode I am joined by Craig Dubitsky, Co-Founder & CEO of Happy Coffee, alongside actor Robert Downey Jr. Slow roasted coffee creates complex notes, char-free and smooth taste, all while sourcing from thoughtful growers across 8 countries. Trust me, if you haven't tried Happy Coffee yet, I'm sure you've tried one of his other brands. He is the man behind consumer brands such as Method soap, EOS (lip balm), and Hello Products (oral care). Make sure to check out Happy Coffee at: https://www.happyproducts.com/   Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Bluesound, the ultimate in high-fidelity audio. The Bluesound ecosystem uses your home wireless network not just to stream music, but also to communicate with other BluOS-enabled players on your network. With the BluOS Controller App for your smart device, you can play your music in perfect sync, or play different music simultaneously. Made for more than MP3, Bluesound is compatible with a wide range of digital formats, including MQA for studio-master-quality sound. Make sure to check them out now and save 15% off your purchase with code: STARTINGSMALL15 at https://www.bluesound.com/

‘Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail. They discuss:What it takes to be a serial entrepreneur (a clue: it's being obsessed with people)How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffeeBuilding a unique business model based on bringing happiness to everyday categories at affordable pricesFinding the right retailers who understand and can articulate the emotional opportunity on the shelfHow to embed philanthropy into a brand to make a real difference to people's mental health and wellbeingThe importance of design in creating something people want and use everyday Forgetting the usual business buzzwords and focusing on – and articulating – what people want and need to be happyVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

The CPG Guys are joined by Craig Dubitsky, a serial entrepreneur who created Eis Lip Blam, Hello oral care products and now happy Coffee (along with actor Robert Downey Jr.)Follow Craig on LinkedIn at: https://www.linkedin.com/in/craig-dubitskyFollow happy on LinkedIn at: https://www.linkedin.com/company/we-are-happy-products/Follow happy online at: https://www.happyproducts.com/We ask Craig these questions:Why don't we start with when did the entrepreneurial spirit first take hold in your career and why has it become a habit for you?You founded eos 16 years ago. Why did you think lip balm was the category to disrupt and how did you seek to engage consumers in terms of product and message? In 2012, you founded hello products. What about the oral care category told us you that it was ripe for delight?How did you seek to create a thriving culture at hello and were you concerned about how it might transform when you decided to sell the company to CP?After joining CP, you didn't just fade into the sunset with a big bank account, you remained as Chief Innovation Strategist for nearly 3 years. What exactly were you doing and how did it help a 100+ year old company innovate for growth?I remember in Orlando, you posting both your email and your direct phone number for anytone to reach out. You are an incredibly accessible and responsive person. How has this served you in your professional pursuit?In the summer of 2023, you founded happy. What is happy, how are you seeking to delight people who consume coffee and why did you partner with a super hero to launch it?How are you leveraging today's media ecosystem to drive happy's success?What advice do you have for aspiring entrepreneurs based upon your vast experience to ensure that they position their business for maximum success?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Delve into the vibrant world of Craig Dubitsky, a serial entrepreneur and professional optimist known for beautiful brands that make people smile. With a distinctive ‘Fear Of Not Trying' (FONT) mindset, Craig underscores the idea that daring to try and being open to failure are the roots of invention and innovation. Always the perpetual rookie, he shares insights from his varied career path, including the launch of his most recent venture happy™ coffee, a brand co-founded with Robert Downey Jr. Don't miss this masterclass on engineering a joyful career by brewing up and executing on new ideas that solve real problems for real people.Highlights From Today's Episode:* 03:33 The Path of The Professional Optimist* 18:09 Invention, Innovation, Follies and Boondoggles* 20:56 Embracing the Fear of Not Trying (FONT)* 25:46 When Expertise Drags You Down* 29:25 Trying on Coffee and Improv* 40:38 Reflections & Observations* 48:43 Getting Over Our FONTAbout Our Guests: Craig Dubitsky: ​​professional optimist, obsessed with making everyday things better and more beautiful.About happy™'s partnership with NAMI:Beyond delivering thoughtfully and responsibly sourced coffee, our vision is to help create a world where mental health is valued and understood, and where help is accessible to everyone — free from stigma or fear.That's why we're proud to partner with NAMI, the National Alliance on Mental Illness, the nation's largest grassroots mental health organization.Subscribe to our Substack for free to receive new Smart Rookie updates in your inbox: https://smartrookie.substack.com.Reference Materials:Learn how we use the Acorn to Oak Tree exercise in our research on our tools page.We want to hear from you!We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com. Credits:* Chelsea Carlson, Podcast Art Designer* Ashley Bradford, Theme Music Artist* Sam Nash, Audio Engineer* Gabriela Acosta, Executive Producer * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.Please note that our show transcript is AI generated and may not be 100% accurate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartrookie.substack.com

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream. Soyoung joined eos in 2018; she previously worked at Bath & Body Works, Victoria's Secret, and the Boston Consulting Group. She is currently serving on the board of directors at Bob's Discount Furniture. Soyoung is a highly awarded CMO–she has been named an Adweek Brand Genius, Forbes Most Entrepreneurial CMO, and a Business Insider Most Innovative CMO. Soyoung was born in Korea and her parents emigrated to the US when she was two years old. She went on to study architecture at MIT before earning an MBA at Wharton, where she was a Fulbright scholar. Tune in for a conversation with a CMO who believes marketing should be like talking to a friend.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lifelong entrepreneur Craig Dubitsky is the founder of Hello Products, the world's first ‘naturally friendly' oral care brand. Trademarking the friendliest word he could think of - ‘hello' - Craig is bringing personality, aesthetics AND performance to a $40 billion category. With Hello now hailed by Inc. as being one of the best places to work, Craig has put a smile on the face of the beauty industry and redefined the ‘personal' in personal care. If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash and Craig:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comCraig Dubitsky: @hello.founderHELLO: @helloproducts | @helloproducts_ukwww.hello-products.comFor more information about Founded Beauty, please visit www.foundedbeauty.com#foundedbeauty See acast.com/privacy for privacy and opt-out information.

Rob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation Strategist at Colgate-Palmolive, the founder of Hello Products and likely the friendliest guy you'll ever meet. In this inaugural episode, Craig and Rob take a spirited and fast-paced look at the importance of being human-centric in designing and marketing everyday products.From how Method soap was launched through to the reason why his favorite book is an anthology of design patents, Craig reveals why every touch point between a brand and its audience matters, why being rooted in empathy is so important, and why you should reject those who tell you can't do something.Craig's BioCraig is obsessed with design, transformational brands, and elevating the everyday things around us. He was an early investor and board member in method, the co-founder and creative lead at eos Products, the CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon's Advisory Board because he digs names and was named to Advertising Age's Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig's a lover, not a fighter, and started Hello Brands because he was tired of hearing about a war in his mouth. So, let's dig in and see what makes Craig Dubitsky tick, why he's so darn successful, and why GutCheck thinks he and the brands he leads are gutsy. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.Check out Craig's recommended song by visiting the Spotify – Gutsiest Brands Podcast Playlist . Don't forget to like and share it! We'll regularly be adding our guest's recommended songs.  

I saw Craig speak on an Adweek panel and knew I had to chat with him. In a crowded dental hygiene space, he found a way to stand out. Finding a niche, a genuine niche, is something so many brands struggle with. Enjoy this MasterClass in brand differentiation with someone who succeeds by being nice.

In our latest episode of Brands in Action, we feature one of the smartest, most brand-literate people you'll hear in the marketing-o-sphere these days, Craig Dubitsky. Join us as he talks about founding Hello Products, a company that is taking the personal care category by storm.00:18 - Craig Introduction01:17 - Craig's background isn't the usual way up  08:31 - What problem is Hello trying to solve16:32 - Craig speaks about the Colgate Acquisition, is this good or bad?23:12 - Colgate and covid27:01 - Something they learned along the way30:30 - How Homework is the best way to find new employees.32:59 - What is a brand38:38 - The brand in one word40:15 - If Hello was a cocktail what would it be? https://www.hello-products.comhttps://www.instagram.com/helloproducts/https://twitter.com/helloproductshttps://www.facebook.com/HelloProductshttps://www.pinterest.com/helloproducts/_created/ 

Craig Dubitsky is a self-described lifelong entrepreneur. Craig founded Hello Products, a friendly, all-natural personal care brand, and he now works as the Chief Innovation Strategist at Colgate (after Colgate acquired his brand!).  You'd be hard-pressed to find someone more obsessed with packaging and design than Craig, who believes there's no such thing as a boring category — only boring execution. As a testament to this belief, his first product at Hello was toothpaste. While browsing through the typical chain drugstore one day, Craig was struck by the sudden horror of how doom and gloom toothpaste packaging was. For instance, he noticed that most of them included ingredients banned by the FDA in other products that didn't even go inside your body. (Plus, why do they always show graphics of teeth falling out? Don't we want our teeth to stay in?)"If it's going in your mouth, it's going in your body," Craig says. This pushed him to create something that was natural and highly effective. The first thing Craig did was trademark "Hello" in a ton of different product categories to ensure he could truly promote the friendliest brand possible. Then he got to work with a formulator with "more degrees than a thermometer." Craig's brand journey is the exact opposite of your typical direct-to-consumer brand: he started out in Target, Walmart, CVS, Walgreens and other major retailers because he knew his brand held certain credibility just by being inside those brick and mortars. Craig is all about humanizing brands and making the world a friendlier place. "I never use the word ‘consumer.'  I don't use the word ‘customer.' I'll use the word ‘people' — we're all people, we happen to consume things. I think a lot of companies — a lot of larger brands — spoke to people as if they were just consumers and that, to me, was the opportunity," he says on this episode of The Empowered Challenger.  Featured Challenger

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.

Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate, joins Happy Marketer Connection for an epically positive episode about the benefits of being friendly. Hear how to make friendliness your business game-changer, why FOMO is changing the retail landscape, how to create a brand that makes people smile and a company culture that fosters creativity and happiness, and Craig’s journey from starting hello products to it being acquired by Colgate-Palmolive. Connect with Craig at hello-products.com and on LinkedIn

Culture, disruption and community done right can result in dynamic brands that stand for more than the products they sell. The secret sauce is very often a larger than life, dynamic founder like Craig Dubitsky, the founder of Hello and Colgate Chief Innovation Strategist. Kelly Kovack talks with Craig, a visionary marketer and one of the most positive, generous people you'll meet. He is skilled in identifying white space and cracking open the opportunity by building brands that defy convention and redefine categories. See omnystudio.com/listener for privacy information.

Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for finding the white space in competitive markets. He is the "Friendly Founder" of Hello — the “naturally friendly” oral care company whose products are vegan, never tested on animals, and made in the USA. Prior to Hello, Craig co-founded Eos, a women's personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014. In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

This week in natural, sustainable & better-for-you brands and marketing.Craig Dubitsky was an original Method board member, invented Eos lip balm and founded oral care brand Hello products, which recently sold to Colgate-Palmolive.We cover:How he sees "consumers" and "employeees"How to get & keep a brand's soulWhy anyone can Skype him from Hello's site (he drops his number here, too)Innovating with Emotion The convo that get him on-board Method back in the day.Why acquisition can help the brand be better Where they are going nextCraig is a guy who loves people and brings it to the shelf. Let him inspire you to make more authentic connections in your biz, work and life.  Support the show (http://ecoecho.substack.com)

This week's special guest is Craig Dubitsky, founder of Hello Products and now the Chief Innovation Strategist at Colgate Palmolive. Craig talks to co-hosts Sterling Hawkins and Kevin Coupe about his life as an entrepreneur, how that and his inclination to "question just about everything" translates to his work for one of the world's biggest CPG companies, how he works to be accessible to customers, and how math sometimes can be measured in smiles.

In this episode, Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times. They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform business culture and how, as e-commerce has grown, retail has become all about “how I got it” rather than the magic of “what I got” – and that’s no longer good enough. These two iconoclasts agree that it is essential in these times to humanize brands and retail whether you’re a small entrepreneurial company or a global giant.

Hi everyone. I hope you're keeping safe, healthy, and hanging in there. Sending love your way and my thoughts are with you.-----Craig Dubitsky, Founder of Hello Products, joins Hello Beauty via Zoom for a fun chat about the brand's ethos- which is "Naturally Friendly". As someone with an intensive background on being an entrepreneur by being a co-founder and creative lead at Eos Products, an early investor and board member in Method, CMO of Popcorn, Indiana, and special advisor to Seventh Generation, Craig knew what the industry was lacking which led him to start hello.Hello Products is 100% for the people and are transparent with their ingredients list. What sets Hello Products apart is their importance on being friendly and accessible. Craig gives out his personal mobile number and is always available to talk via Skype, FaceTime, etc. In this episode, Craig shares how hello is leveraging sustainability, how he is continuing to lead during the Coronavirus pandemic, why hello is safe to ingest because it does not have triclosan, the exciting new products they're coming out with, what grooming products he uses, and most importantly, what makes him smile. Tune in to hear more from Craig and why hello is catching everyone's attention.Craig's Grooming Essentials:-Santa Maria Novella Shaving Foam-Shiseido Shaving Cream-Dove Minerals+Sage Roll-On Anti-Perspirant (out of the UK)-Marc Jacobs Cucumber (Craig: Not sure if it's for men or women, but I know whenever I wear it, folks smile and ask me about it).-Czech & Speake No. 88 is another fave fragranceFOLLOW HELLO PRODUCTSHello Products' YouTubeHello Products' Instagram Hello Products' FacebookFOLLOW HELLO BEAUTYHello Beauty's InstagramHello Beauty's FacebookHello Beauty's YouTubeFOLLOW JOYCE PLATONJoyce Platon's Instagram

Today's interview is with Dave Keeling, who is 6' 2”, ginger, a professional actor and has been a ‘stand-up' educationalist for over 10 years. Dave has recently published a book called: The Little Book of Laughter: Using humour as a tool to engage and motivate all learners. Whilst the book is primarily aimed at people in education, I believe there are lessons and parallels for how we build teams, develop them and create engaged employees. I also thought it'd be great to finish the series of interviews this year with a little bit of humour :) Therefore, it gives me great pleasure to present to you my discussion with Dave, where we talk about why having fun should be in everyone's job description, how we can use humour as a tool to engage and motivate people, how it helps improve communication, learning and engagement in the workplace and why laughter is important to the workplace. This interview follows on from my recent interview: Customer service done different and fast reinvention of a faceless product category – Interview with Craig Dubitsky of hello – and is number eighty six in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.

Today's interview is with Craig Dubitsky, the founder and CEO of hello products. They first came to my attention when I heard that Craig has his Skype address on the homepage of their website as a way of encouraging their customers to get in touch. I was even more intrigued when I found out they are reinventing a category in the consumer products market and having some phenomenal success. Craig joins me today to talk about what they are doing, why they are doing it, what makes them stand, what he's learned along the way and their plans to make the world a friendlier place, starting with your mouth. This interview follows on from my recent interview: Removing the ‘friction' from the last mile of customer service – Interview with Yuval Brisker of TOA Technologies – and is number eighty five in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.

Do you remember your first job as a child? Craig Dubitsky does. In elementary school, he opened his one-of-a-kind lemonade stand and car wash. As Dubitsky got older, his passion for entrepreneurship snowballed into other businesses he created, including a window washing company. Those business and life experiences led him to become the founder of Hello Products, the world’s first naturally friendly oral care brand, and the co-founder of lip balm manufacturer EOS Products.In this episode, Dubitsky recalls the epiphany that led him to the birth of Hello Products. He also breaks down the importance of why you should pursue a career that you love, and how being an entrepreneur can supply a need for markets and industries.

Craig Dubitsky is one of the friendliest guys out there. He's the founder of Hello Products, an oral care company that stresses natural products and a friendly approach to dental health. He has a ton of experience under his belt. He was an early investor and board member in Method cleaning products. He is cofounder of lip balm maker Eos Products. He was the CMO of Popcorn, Indiana, a special advisor to Seventh Generation, helped launch Boots in the US and is the Chairman of Lexicon’s Advisory Board. He was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig is obsessed with design and connecting with the consumer, you can see it in the things he makes. He started Hello Products after being unimpressed with the unfriendly packaging of toothpaste brands in a New York City drug store. He wanted to make something more personable because that's what he is. What other CEO will personally answer calls from consumers? Seriously, if you go to the Hello Products website you can skype directly with Craig. Talk about customer obsessed!In this conversation with Bobbi, Craig discusses his love of design, connecting with the consumer and creating products that have a welcoming vibe.

Craig discusses the importance of great packaging, how to effectively break into dominated markets, and the reason to maintain an innovation mindset in product development.

We speak with Craig Dubitsky, the founder of the fastest growing oral care brand, Hello, born right here in town. In this deep dive interview, Craig shares how a string of coincidences inspired him and his family to move to Montclair and how saying yes to meeting new people led to his involvement with industry-changing companies Method and EOS. Craig drops many colorful puns as he explains his plans to nudge the toothpaste and oral care industry towards a friendlier future.

Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for finding the white space in competitive markets. He is the "Friendly Founder" of Hello — the “naturally friendly” oral care company whose products are vegan, never tested on animals, and made in the USA. Prior to Hello, Craig co-founded Eos, a women's personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014. In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life

Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for finding the white space in competitive markets. He is the "Friendly Founder" of Hello — the “naturally friendly” oral care company whose products are vegan, never tested on animals, and made in the USA. Prior to Hello, Craig co-founded Eos, a women's personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014. In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Craig Dubitsky started his entrepreneurial career as an investor and was fortunate to be involved in the beginnings of both companies Method and eos. Today, he still looks back at the networking opportunities that he had and the steps that have brought him to his successes with gratitude. He began Hello with a great idea and a group of really motivated people that wanted to provide honest products for everyone. Now, their charcoal toothpaste in available in everyday retail stores including Walmart and Fred Meyer. Craig credits these successes not only to a great product that is easy to sell, but also to the powerful team he has and the working environment they have created together. Hello ensures that all employees are not limited to one position, so that they have opportunities to contribute in all areas of the company. With rapidly growing technology and chemistry, we are better able to make green and natural products available to wider audiences. The processes are getting cheaper and scientists are discovering ways to harness benefits from sources were weren’t capable of before. Hello is utilizing these new capabilities and a society of people who are interested in having better products surrounding them in their lives. This market environment has made it easier for Hello products to pave its way into the consumer environment than it would have been years ago. People are finally demanding better stuff that is more affordable and accessible, and Hello has begun to make this dream into a reality.   What you'll get out of tuning in: What is different about Hello How to make products more widely available What you can do better as an entrepreneur   Links Mentioned in the Episode: Craig Dubitsky's website Body Thrive Book  The Surprising Power of Liberating Structures Book     Show Highlights: 1:40 At Hello, the goal is to make their products available for everyone. Craig not only wants these products to be natural but he also wants them to be truly effective for consumers. 6:35 - As an entrepreneur, having a good product with results that were easily proven and honest ingredients really aided in getting Hello products into common retailers. These retailers, just like any consumer, want better stuff to offer! 17:00 - When it comes to the fluoride debate, Hello chose not to a pick a side. They offer cavity-fighting fluoride and fluoride-free products so that they can support the consumer’s right to choose what they use. 32:05 - “Green” products used to mean to people that things that were natural, but that their efficacy was in question, and that the price point was prohibitive. With the growth in technological and chemical development, the ability to make natural products easier is leading to decreasing the price of natural “green” products. 34:10 - People these are day are actually interested in looking at the ingredients in their toothpaste products - and Hello tells you what each ingredient does. In the past, these were not conversations that we would have been capable of having. 36.33 - Green used to mean making compromises in your products. Now, entrepreneurs have helped bridge the gap by making “hybrid” options where people can have the best of both worlds. These options are becoming more accessible and more reliable for everyone.   Your Favorite Quotes: “I wanted to make products for the 100%, not the 1%.” - Craig Dubitsky “The dentist is going to drill, fill and bill you.” - Craig Dubitsky “There’s better stuff to put in bodies, your body matters.” - Cate Stillman “It’s not just save yourself, save the world, its have more fun.” - Cate Stillman “Whole body health and oral health are inextricably linked.” - Craig Dubitsky “And if you love what you’re doing, you've already won.” - Craig Dubitsky   Guest BIO: Jello’s friendly founder, Craig, is obsessed with design, checked shirts, transformational brands, and making stuff that elevates the every day. If you’ve read something from us that made you smile, there’s a pretty good chance Craig wrote it. That last sentence wasn’t very funny, so maybe he didn’t write it. Craig started hello because he was tired of oral care brands that preyed on fear and shame, that were filled with unfriendly ingredients, that tasted yucky, and because he thought crinkly toothpaste tubes were fugly af. The range recently received two of the most prestigious and highly recognized design awards in the world, the Good Design Award and the Red Dot Award, and achieved Leaping Bunny status, the highest certification of friendliness with respect to animal testing. In addition, hello was named to Inc. Magazine’s annual Most Audacious list as one of The 25 Companies That Are Changing the World. He was an early investor and board member in Method, the co-founder and creative lead at eos, Dubitsky was named one of Brand Packaging Magazine’s 2014 Brand Innovators, and to The Internationalist 100 as one of Most Inspirational Marketers in the World. In January of 2015, Advertising Age named him to The Creativity 50, their annual list of the most influential and innovative creative thinkers. Craig’s ongoing involvement with revolutionary consumer packaged goods spans category lines: strategizing with green home care brand Seventh Generation on innovation and design, serving as CMO of Popcorn, Indiana, one of the fastest growing salty snacks brands in the US, and advising OTC brand Help Remedies from his role on its Board of Directors. He’s an Entrepreneur in Residence at Babson, and a founding advisory board member at the University of Rochester’s Ain Center for Entrepreneurship at the Simon School of Business. Skype him now, he’s psyched to say hello, and to show you one of his plaid shirts or play guitar for you (have your earplugs ready). Connect with Craig Dubitsky on his Linkedin, Facebook  and  Hello Products Website. 

Craig Dubitsky, the nice guy behind disruptors Hello Products, an oral care brand, and EOS, the lip balm maker, knows that building a brand around positivity doesn't just give you warm fuzzies -- it gives you breakout success.

Join us in continuing the inspiring conversation as Ryan Vet wraps up his interview with Craig Dubitsky. Together they explore the business scheme that turned America into a habitual, teeth-brushing, society. Craig also reveals more about the importance of friendly and delightful toothpaste for kids and adults alike. Plus, here Craig share the importance of being friendly and the great lengths at which he goes to make sure that he provides the friendliest customer experience possible. And if that's not enough, hear how he found himself on Cash Cab, Season 2, Episode 5.Listen to this inspiring episode and be sure to visit www.TheDentalPodcast.com to read more show notes and get exclusive content and updates. Don't forget to subscribe to this podcast on your favorite podcasting service!

In this special two-part episode, Ryan Vet hosts the friendly founder himself, Craig Dubitsky. More than disrupting multi-billion dollar industries, Craig has a unique perspective of brands, product and team culture. His unique perspective holds nuggets of wisdom that all of us need to heed, both personally and professionally. From his creation of eos lip balm to to his work with method home products to hello products, his foray into oral healthcare, Craig wants everyone to be a little happier and a little healthier. And yes, each one of those names was intentionally uncapitalized, because it's just "a little more delightful" that way. Listen to this inspiring episode and be sure to visit www.TheDentalPodcast.com to read more show notes and get exclusive content and updates. Don't forget to subscribe to this podcast on your favorite podcasting service!

Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for identifying and exploiting gaps in competitive markets. He is the "Friendly Founder" of Hello — the “naturally friendly” oral care company whose products are vegan, never tested on animals, and made in the USA. Prior to Hello, Craig cofounded Eos, a women's personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014. In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career. Please enjoy our conversation with Craig Dubitsky.

Meet Craig Dubitsky. The Friendly Founder of Hello Products. Listen as he describes turning his creative dreams into realities for some of the most notable new brands and how great design fuels all innovation.@basebeautycreativeagency@wherebrainsmeetbeautypodcastbasebeauty.com

Meet Craig Dubitsky. The Friendly Founder of Hello Products. Listen as he describes turning his creative dreams into realities for some of the most notable new brands and how great design fuels all innovation. @basebeautycreativeagency @wherebrainsmeetbeautypodcast basebeauty.com

HOUR 1Anchorage Small Business Development Center – Lynn Klassert, Center Director discusses the wealth of information available to small businesses through their center.  Questions or comments email David@GDTB.Biz. EMPIRE OF WEALTH Andrew Carnegie, Industrialist, made his fortune in thesteel industry.  Carnegie controlled the largest integrated iron and steel corporation ever owned by an individual in the United States.  Questions or comments email David@GDTB.Biz. HOUR 2Steve Trabun director of the Avista Business Entrepreneur Network’s talks about their vision of the startup “ecosystem” covering, education, mentoring, financing and office space.  Questions or comments email David@GDTB.Biz. in the newsRivals Pounce on Overblown Ad ClaimsSmall Businesses Often Tripped Up by Rules, SuitsWeeks after Craig Dubitsky's new company delivered its first shipment of "pink grapefruit" and "mojito mint" toothpaste to about 8,000 stores across the U.S.  A letter arrived at his small Montclair, N.J., business, Hello Products LLC.  The sender, Procter & GambleCo.  Read the entire story by going to the Getting Down to Business® Facebookpage.