Podcasts about episode highlights chris

In this powerful milestone episode of the Why Intervention Podcast, host Christopher Doyle marks 18 years of sobriety alongside co-host Danny Klein. Through raw and insightful dialogue, they unpack the profound transformations that emerge from long-term recovery - far beyond just staying sober. Chris shares how sobriety revealed gifts he never expected: finding power in silence, breaking free from the grip of judgment and gossip, and developing a profound capacity to love others exactly as they are. The conversation dives deep into how recovery becomes a masterclass in emotional intelligence, teaching us to sit with uncomfortable feelings without trying to fix or flee from them. A highlight of the episode is Christopher's vulnerable reflection on how helping others through their darkest moments became the light that guided his own path. He explores the delicate balance of service work in recovery, and how true healing often comes through extending a hand to others while maintaining healthy boundaries. Episode Highlights Chris and Danny examine the ripple effects of self-worth on every relationship in our lives, offering practical wisdom on: Navigating emotional triggers with grace and self-awareness Breaking free from the exhausting cycle of people-pleasing Finding the courage to say "no" without guilt Transforming grief and loss into catalysts for spiritual growth This episode isn't just for those in recovery - it's for anyone seeking to build more authentic relationships, develop emotional resilience, and discover the profound peace that comes from truly knowing yourself. Takeaways Celebrating 18 years of sobriety is a significant milestone. Sobriety brings unexpected gifts that enhance personal growth. The ability to keep quiet can lead to better relationships. Freedom from gossip and judgment fosters inner peace. Loving and accepting others is a key aspect of recovery. Self-created crises can be understood and overcome. Embracing thoughts and feelings without judgment is liberating. Compassion for oneself leads to compassion for others. Expectations can impact relationships, especially in addiction. Time flies, and recovery is a journey of continuous growth. Detaching from thoughts helps in recovery. Transformation is a powerful gift of recovery. Self-worth should not be based on external expectations. The victim mentality hinders recovery and growth. Personal responsibility is key to overcoming disturbances. Effective communication is crucial in relationships. Understanding the root of disturbances leads to healing. Saying no is a form of self-care and empowerment. Freedom from justification enhances personal relationships. Service to others is a key aspect of recovery. Helping others can provide a sense of purpose. Intuition plays a significant role in decision-making post recovery. Recovery can lead to profound spiritual growth. Grief can be experienced without added shame or blame. The journey of sobriety is filled with unexpected gifts. Sobriety allows for a new perspective on life events. The importance of community in the recovery process. Recovery is a continuous journey of self-discovery. The ripple effect of recovery can change lives.   Links and Resources from this Episode https://whyintervention.com/ https://twitter.com/whyintervention https://www.facebook.com/whyintervention/    Call to Action Schedule a Call Free Resources Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with RSS

This is a fire throwback episode chopping it up with Chris Jolly "The Freight Coach" on all things trucking. From trucking to freight brokering we cover tips and tricks to help improve your business. Chris has 15+ years of experience within transportation with the bulk of his experience in freight brokerage. He is the founder of Freight Coach Enterprises and is the host of “Coffee w/#TheFreightCoach” podcast. His experience within freight brokerage includes operations, sales, and leadership ranging from start-ups to one of the largest brokerages within transportation. His passion is training and development of sales and operations professionals within transportation. Episode Highlights: Chris discusses his background in the trucking industry. (1:58) Chris talks about how he got into the transportation industry. (6:17) Chris explains why he picked the alias "The Freight Coach." (11:16) Chris clarifies that he does not want to replace drivers and that he is a proponent of technology that improves safety. (13:01) Chris explains that he evaluates even his own prospects to guarantee that they really want to improve. (17:37) Chris mentions that he wants to provide best practices for others to follow since this industry means everything to him. (24:46) Chris mentions that he believes in karma. (34:53) Chris believes that those in the trucking industry should do a better job of recruiting people in this profession since no one will come to the industry and rescue them except themselves. (39:47) Chris expresses gratitude for the opportunity to launch his second company, Broker Carrier. (41:03) Chris believes that self-reflection has been the most valuable lesson he has learned in the last few years. (45:43) Key Quotes: “I believe in responsible capitalism. Because as a broker, I am nothing without that truck. I am nothing. My technology, which is great, that I'm a massive fan…My technology mean nothing if my drivers don't show up.” - Chris Jolly “I want to put best practices out there for people to follow because this industry literally is everything to me. Like absolutely everything, since the first breath I took, I've been around trucking. And I know what people go through.” - Chris Jolly “If you want to see trucking change, you have to change yourself first.” - Chris Jolly Resources Mentioned: Chris Jolly  LinkedIn Coffee w/#TheFreightCoach Broker Carrier Cameron Pechia Valley Trucking Insurance

“Just get off your ass and do it.” In this episode of The RebelRebel Podcast, host Michael Dean Dargie sits down with Chris Donaldson, a 65-year-old property developer from Belfast, Ireland, who has led a life filled with audacious adventures and diverse careers. From starting his career in a retail furniture shop to becoming a master franchisee for ladies' gyms, dabbling in mobile apps in Dubai, and eventually becoming an author, Chris has done it all. This episode is sponsored by Make More Creative, helping you find, shape, and share your story with the world. Chris shares his remarkable journey of riding a motorcycle from Belfast to Australia, a trip inspired by a magazine article he read as a teenager. His initial journey was interrupted by geopolitical events, leading him on an unplanned adventure through Europe, Africa, and the Americas. His tale is one of resilience, endurance, and the relentless pursuit of dreams. Chris also talks about the unexpected hospitality he encountered in Iran, the challenges of crossing the Sahara Desert, and the life lessons he learned along the way. BUY HIS BOOK>> GOING THE WRONG WAY Now semi-retired and developing properties in Belfast, Chris is not one to sit still. He has plans to ship his beloved Moto Guzzi from Melbourne to the United States, continuing his global journey. This episode is a testament to living life fully, embracing the unexpected, and always planning the next adventure. Cool Stuff Chris Says “The magic started because I realized you're living by the day, living for the day.” “If I can write a book, anybody can.” “Just get off your ass and do it.” “Ignorance is bliss in a way because if I'd known where I was gonna go, I might not have gone there.” “Adventure before dementia.” Episode Highlights Chris's diverse career from retail to fitness, mobile apps, and writing. The inspiration behind his epic motorcycle journey. The impact of geopolitical events on his travel plans. Chris's encounters and experiences in Iran and Sudan. The challenges and lessons from crossing the Sahara Desert. The importance of living in the moment and embracing unpredictability. Chris's ongoing plans to continue his global motorcycle adventure. Reflections on the changing dynamics of life in his 60s. Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Chris Donaldson, GOING THE WRONG WAY

This episode of "Talkin' Tech" with Danny Lawrence on the MVP Podcast! Co-Host Danny Lawrence sits down with Chris Senkbile, Founder of Ferro. Chris discusses how Insureds, brokers, insurers, and insurtechs are all driving change in the insurance industry, leveraging advanced technologies to enhance efficiency and customer experience. Success with technology is found in big data initiatives by companies like Verisk, AXA/AWS, and Salesforce/Informatica, which are optimizing data analytics, improving decision-making, and streamlining operations. Episode Highlights: Chris's background and transition into insurance technology Experiences and challenges with technology adoption in insurance agencies Discussing big data's role and who it serves in the insurance industry The impact of technology on the insurance broker's role and client interaction The potential of Salesforce and other technologies to transform agency management systems How insurance companies and brokers are adapting to technological advances Perspectives on future technology integration and collaboration within the industry   Resources Mentioned: Chris Senkbile LinkedIn Ferro Danny Lawrence LinkedIn Reach out to Mitch Gibson Produced by: PodSquad.fm

This episode of "Talkin' Tech" with Danny Lawrence on the MVP Podcast! Co-Host Danny Lawrence sits down with Chris Senkbile, Founder of Ferro. Chris discusses how Insureds, brokers, insurers, and insurtechs are all driving change in the insurance industry, leveraging advanced technologies to enhance efficiency and customer experience. Success with technology is found in big data initiatives by companies like Verisk, AXA/AWS, and Salesforce/Informatica, which are optimizing data analytics, improving decision-making, and streamlining operations. Episode Highlights: Chris's background and transition into insurance technology Experiences and challenges with technology adoption in insurance agencies Discussing big data's role and who it serves in the insurance industry The impact of technology on the insurance broker's role and client interaction The potential of Salesforce and other technologies to transform agency management systems How insurance companies and brokers are adapting to technological advances Perspectives on future technology integration and collaboration within the industry   Resources Mentioned: Chris Senkbile LinkedIn Ferro Danny Lawrence LinkedIn Reach out to Mitch Gibson Produced by: PodSquad.fm

Join us in this enlightening episode of 'Get A Load Of This Trucking Podcast' as we delve into the evolving landscape of the trucking industry with two industry heavyweights: Richard Glaubitz, the Founder of Origin Transport and OpenHaul Freight Brokerage, and Chris Jolly, also known as 'The Freight Coach.'  In this discussion, we unpack the challenges and transformations the trucking sector has faced in the aftermath of the Covid-19 pandemic.  Episode Highlights: Chris mentions that building a successful business in the freight industry requires constant communication, effort, and the ability to learn from mistakes and move forward. (4:24) Richard explains that accountability is crucial in the transportation industry because denying one's actions makes one a victim and limits personal and professional growth. (9:05) Chris believes that the key to success in a challenging and competitive market is consistent outreach, quality follow-up, and the belief that every interaction could be the one that changes your life. (14:41) Richard mentions that there is no immediate solution to the challenges in the freight industry, but building strong relationships with customers and finding mutually beneficial partnerships can help navigate the difficult market conditions.. (26:22) Richard emphasizes the importance of being customer-focused, constantly seeking new opportunities, and building relationships with clients to succeed in the challenging business landscape. (32:56) Richard explains that building a true Co-Op in the trucking industry, where everyone can benefit and have a level playing field, has yet to be fully realized but has the potential to greatly impact smaller carriers and their profitability. (53:53) Key Quotes: “In all times when you're developing something, rejection is a constant…you just have to learn from that and then move on.” - Chris Jolly “Efficiency does come down to the planning to the strategy to setting the goals and the benchmarks and to understanding what went wrong before what we can do to make it go right and what actually went right and leaning into that. ” - Richard Glaubitz “2024 is the first year that we really do see us pay to get to a level where we can really provide something substantial for not only our customers but also for our employees and for the carriers that join us.” - Richard Glaubitz Resources Mentioned: Chris Jolly LinkedIn Freight Coach Logistics  Richard Glaubitz LinkedIn Origin Transport OpenHaul Freight Brokerage Cameron Pechia Thomas Comstock Ryan Young Valley Trucking Insurance

In this episode, Chris and AJ discuss their goals and plans for the upcoming school year. Chris shares his experiences with having student teachers and emphasizes the importance of guiding them through the complexities of classroom management, technology integration, and adapting their teaching style to high school students' needs. AJ shares his goal of being more involved in classroom activities as an instructional leader to support teachers and improve student behavior. They also discuss the challenges of maintaining a positive classroom culture and effective teaching strategies. Tune in to gain insights into the world of education, from fostering classroom engagement to managing discipline effectively.Episode Highlights:Chris and AJ reflect on the start of the new school year and their respective roles as educators.Chris discusses his experiences with student teachers and how he guides them through classroom management and instructional strategies.AJ shares his goal of being more visible in classrooms to support teachers and address behavior issues.The hosts explore the importance of building positive classroom cultures and establishing strong relationships with students.Chris and AJ emphasize the need for educators to adapt their teaching styles to meet students' needs and interests.They discuss the challenges of teaching high school students and the importance of developing effective classroom strategies.Chris and AJ talk about maintaining a balance between implementing teaching philosophies and accommodating school and district requirements.What Are We Listening To?Chris - Sold a Story: How Teaching Kids to Read Went So Wrong - There's an idea about how children learn to read that's held sway in schools for more than a generation — even though it was proven wrong by cognitive scientists decades ago. Teaching methods based on this idea can make it harder for children to learn how to read. In this podcast, host Emily Hanford investigates the influential authors who promote this idea and the company that sells their work. It's an exposé of how educators came to believe in something that isn't true and are now reckoning with the consequences — children harmed, money wasted, an education system upended.AJ - Everybody Pulls the TarpStephanie Skrocki - 20,000 Hertz - Music of Zelda - Part 1 & Part 2 Hosted on Acast. See acast.com/privacy for more information.

Welcome to a bewitching episode of Psychic Scoop! Today, we have the pleasure of delving into the magical world of plants and flowers with the authors of "The Green Witches' Guide to Magical Plants and Flowers," Chris Young and Susan Ottaviano. Join us as we unlock the secrets hiding in our gardens and learn how to harness the power of nature to bring love, contentment, and prosperity into our lives. Episode Highlights: Chris and Susan share their captivating journey into the realm of green witchcraft Learn about the diverse magical properties of plants and flowers, How enchanting elements can be transformed into bath salts, herbal infusions, soaps, sachets, tinctures, and more. Discover all-natural recipes that illuminate pathways to health, peace, love, and prosperity. Explore how to utilize magical plants and flowers to enhance emotional well-being and attract positivity into your life. Chris and Susan share beginner-friendly practices and spells that listeners can try at home, using readily available plants and flowers to invite more magic into their lives. Delve into how green witchcraft connects practitioners more deeply to the natural world and how they adapt their magical practices to align with the cycles of the moon Chris and Susan offer advice and guidance to empower readers to experiment and create their own magical concoctions, fostering a deeper connection with nature and spirituality. The Green Witches' Guide to Magical Plants and Flowers Book 2GreenWitches Insta Connect With Steffi (aka Spirit Sis) ⁠⁠Astrology Courses!⁠ Instagram: ⁠⁠⁠@spirit_sis⁠⁠⁠ TikTok: ⁠⁠⁠@spiritsis ⁠⁠⁠ Website: ⁠⁠⁠spiritsis.com --- Support this podcast: https://podcasters.spotify.com/pod/show/spiritsis/support

In this episode of The Power Producers Podcast, David Carothers and guest co-host Abe Gibson interview Chris Walker, CEO of Refine Labs. Chris discusses how Refine Labs helps companies to execute marketing strategies to start generating revenue, and the importance of digital marketing in today's business landscape. Episode Highlights: Chris explains how he recognized the unique marketing approach he had created and decided to start helping companies at scale through Refine Labs. (2:48) Chris discusses how each platform has a moment in time when it offers the most upside for content marketing. (7:50) Chris mentions that users' expectations for content consumption and execution will need to rise as AI grows and content availability increases. (15:13) Chris explains that effectively marketing your product or service requires dividing your target market into two categories: those actively looking to buy and those not. (20:18) Chris mentions that there are moments of arbitrage and low barriers to entry in crypto, where people can create cheap, high-quality assets. (36:47) Chris discusses the scale and impact of word-of-mouth marketing in today's digital landscape. (39:05) Chris shares his insight on the importance of collecting direct feedback from customers to understand what marketing strategies are truly effective. (44:31) Chris mentions which type of accounts see the most success with growth with Refine Labs. (48:39) Chris believes that in business, it's crucial to align expectations with actual practice and work to achieve success. (53:36) Tweetable Quotes: “It's true that you can put content on any platform, but it's undeniable that each platform has a moment in time, where there's significantly more upside than any other place on the internet.” - Chris Walker “As AI continues to grow and content availability, free content availability goes up people's bar for the content that they believe, consume, and execute against needs to go way up, or you're going to potentially be taking a lot of bad advice.” - Chris Walker “We typically find the most success with growth, what most people would consider mid-market segment or enterprise segment companies. So that could be somewhere between 300 employees and above. We work with companies like IBM and Teradata, so it's not like there are companies that are too big or too complex for us. But we also have a ton of success with what will be called single product, single market or platform software.” - Chris Walker Resources Mentioned: Chris Walker LinkedIn Refine Labs Abe Gibson David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and guest co-host Abe Gibson interview Chris Walker, CEO of Refine Labs. Chris discusses how Refine Labs helps companies to execute marketing strategies to start generating revenue, and the importance of digital marketing in today's business landscape. Episode Highlights: Chris explains how he recognized the unique marketing approach he had created and decided to start helping companies at scale through Refine Labs. (2:48) Chris discusses how each platform has a moment in time when it offers the most upside for content marketing. (7:50) Chris mentions that users' expectations for content consumption and execution will need to rise as AI grows and content availability increases. (15:13) Chris explains that effectively marketing your product or service requires dividing your target market into two categories: those actively looking to buy and those not. (20:18) Chris mentions that there are moments of arbitrage and low barriers to entry in crypto, where people can create cheap, high-quality assets. (36:47) Chris discusses the scale and impact of word-of-mouth marketing in today's digital landscape. (39:05) Chris shares his insight on the importance of collecting direct feedback from customers to understand what marketing strategies are truly effective. (44:31) Chris mentions which type of accounts see the most success with growth with Refine Labs. (48:39) Chris believes that in business, it's crucial to align expectations with actual practice and work to achieve success. (53:36) Tweetable Quotes: “It's true that you can put content on any platform, but it's undeniable that each platform has a moment in time, where there's significantly more upside than any other place on the internet.” - Chris Walker “As AI continues to grow and content availability, free content availability goes up people's bar for the content that they believe, consume, and execute against needs to go way up, or you're going to potentially be taking a lot of bad advice.” - Chris Walker “We typically find the most success with growth, what most people would consider mid-market segment or enterprise segment companies. So that could be somewhere between 300 employees and above. We work with companies like IBM and Teradata, so it's not like there are companies that are too big or too complex for us. But we also have a ton of success with what will be called single product, single market or platform software.” - Chris Walker Resources Mentioned: Chris Walker LinkedIn Refine Labs Abe Gibson David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

Ken Greene interviews Chris Aliotta, CEO and co-founder of Quantalytix, a company aiming to modernize technology and systems for banks and lending institutions. Chris discusses his 15-year experience in the banking industry, the founding of Quantalytix, and the initial challenges faced due to banks being late adopters. By understanding the needs of the market, Quantalytix now successfully serves its ideal clients, including commercial banks, mortgage originators, and other lending institutions, emphasizing the importance of data for informed decision-making. Who's the Guest? Christopher “Chris” Aliotta is the founder, president and CEO of Quantalytix, a Birmingham, Ala.-based fintech startup specializing in advanced analytics and loan management systems. With more than 16 years of banking and fintech experience, Chris has mastered interest rate risk management, credit risk management, leveraging and monetizing data, bank strategy, loan/deposit valuation, balance sheet profitability, relationship profitability modeling, asset liability management, relationship profitability modeling, cloud software trends, blockchain trends and data tools. Links and Resources from this Episode DISCLAIMER For resources and additional information of this episode go to http://engineeroffinance.com Connect with Ken Greene http://engineeroffinance.com Office 775-624-8839 https://www.linkedin.com/in/ken-greene https://business.facebook.com/GreeneFinance Connect with Chris Aliotta Chris' Linkedin: https://www.linkedin.com/in/christopheraliotta/ Company Website: www.quantalytix.com Twitter: https://twitter.com/quantalytix   Book a meeting with Ken If you liked what you've heard and would like a one-on-one meeting with the Engineer Of Finance click here Episode Highlights Chris acknowledges a need to modernize the technology and systems banks use and founded Quantalytix to make quantitative data more understandable and accessible Quantalytix services both commercial banks and non-bank entities, including mortgage originators, with strategies they can pursue to optimize their businesses How Quantalytix targets depository and non-depository lenders, focusing on those involved in making loans Helping optimize lending strategies, reduce risk, and maintain good standing with regulators by providing valuable data and insights The platform assists users in validating lending decisions and identifying potential risks, offering peace of mind in decision making Quantalytix takes the data clients have and provides tools for critical analysis and decision making in lending practices The importance of understanding market, product, and problem-solving for entrepreneurs Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Chris Beall, CEO of ConnectAndSell. Chris discusses the common pitfalls in cold calling and shares tools to overcome those pitfalls and go from fear to commitment in 27 seconds. Episode Highlights: Chris talks about what they do at ConnectAndSell. (7:21) Christ shares tips about public speaking. (11:01) Chris talks about how long it should take to gain trust in a cold call. (15:51) Chris shares how his company can close a sale in 27 seconds. (23:33) Chris states that it is very important to sell meetings. (32:06) Chris talks about the hardest part of selling. (35:33) Chris explains the difference between speaking to someone in person versus on a phone call. (40:23) Chris shares a way to let people know that your time is valuable. (47:16) Chris talks about the right way of developing your personal skills. (50:19) Chirs shares his insight about accountability. (53:50) Tweetable Quotes: “It all comes down to what happens in that human interaction and can you get somebody to go from fear to trust, trust to curiosity, curiosity to commitment? - Chris Beall “They are taught to go for value. Value is death in the cold-calling.” - Chris Beall “I decided to be really frustrated and ego-driven every time I missed one and that made me great. No, it doesn't work like that. Humility is how we learn things.” - Chris Beall Resources Mentioned: Chris Beall ConnectAndSell David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Chris Beall, CEO of ConnectAndSell. Chris discusses the common pitfalls in cold calling and shares tools to overcome those pitfalls and go from fear to commitment in 27 seconds. Episode Highlights: Chris talks about what they do at ConnectAndSell. (7:21) Christ shares tips about public speaking. (11:01) Chris talks about how long it should take to gain trust in a cold call. (15:51) Chris shares how his company can close a sale in 27 seconds. (23:33) Chris states that it is very important to sell meetings. (32:06) Chris talks about the hardest part of selling. (35:33) Chris explains the difference between speaking to someone in person versus on a phone call. (40:23) Chris shares a way to let people know that your time is valuable. (47:16) Chris talks about the right way of developing your personal skills. (50:19) Chirs shares his insight about accountability. (53:50) Tweetable Quotes: “It all comes down to what happens in that human interaction and can you get somebody to go from fear to trust, trust to curiosity, curiosity to commitment? - Chris Beall “They are taught to go for value. Value is death in the cold-calling.” - Chris Beall “I decided to be really frustrated and ego-driven every time I missed one and that made me great. No, it doesn't work like that. Humility is how we learn things.” - Chris Beall Resources Mentioned: Chris Beall ConnectAndSell David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of Get a Load of This podcast, Cameron Pechia and Chris Jolly "The Freight Coach" talk about the current trucking market. They explore the last couple of years, the current market, and what's exciting about moving forward.  They also go over what trucking companies need to know in order to stay in business! They talk about how to choose a broker to work with and how to find great paying freight! This episode is a must listen! Episode Highlights: Chris, “The Fright Coach” mentions that one of the main reasons he started going live every day was to offer solutions to all of the negative information about the trucking industry that he was hearing about. (3:23) Chris discusses the importance of planning for market shifts if one wants to remain in a specific business for the long term. (7:12) Chris discusses the tools and resources available to small fleet firms to assist them in analyzing the freight market. (15:33) Chris discusses some of the things that newcomers to the freight market might prepare for in order to avoid going out of business. (18:39) Cameron mentions that his mission is to provide people with resources, education, and anything else he can to give back in order to keep people in business, earning money, striving, prospering, and able to endure the seasons. (21:34) Chris believes that drivers must understand how competitive the brokerage market is. (25:23) Chris explains what factors raise red flags in clients and why trucking companies have to be more selective about who they work with. (26:50) Chris believes that independent media is the future of media and that the industry needs individuals who are developing companies and talking about it because there is a lot of value in what they're doing. (33:23) Chris mentions that he has realized that developing a routine and disciplining himself to that regimen every day has had a direct correlation to his business's success. (37:14) Chris mentions that he has a live stream every day to address sales or operations-related questions, break down industry news, and provide individuals with valuable information. (44:02) Key Quotes: “If you're going to be in the business long term, you need to plan for the market shifting, you need to plan for when it's not going to be paying $6, $7, $8 a mile so you can stay in business, navigate through those things.” - Chris Jolly “I come from a family of truck drivers. I still have family members that are out on the road right now. They're still driving. I know the realities of what goes on out there because they deal with other brokers as well. And it's my mission to clean this up.” - Chris Jolly “My company can change the perspective that carriers might have towards brokers because we're like, listen, they do us right, they pay us fair, they're there for us. And that's what I'm working on, that's what I'm building.” - Chris Jolly Resources Mentioned: Chris Jolly LinkedIn The Freight Coach Podcast Cameron Pechia Thomas Comstock Ryan Young Valley Trucking Insurance

In this episode of The Power Producers Podcast, David Carothers interviews Chris Steffl, and Daniel Metcalf of CyberFin. Chris and Daniel discuss everything they're doing to make waves in the commercial insurance industry for producers and agencies who want to become better at using cyber to establish relationships and educate their clients on cyber liability. Episode Highlights: Chris explains that he is a second-generation insurance professional who has worked for an insurance wholesale company for 20 years. (3:03) Daniel mentions that he has spent the past 15 years addressing business challenges for technology, and he has assisted in the development of a service on how to ensure that banks and credit unions comply with rules. (3:50) Daniel explains how they have assisted MSPs and commercial insurance companies. (7:22) Daniel explains that spoofed authentication, when a cybercriminal impersonates you or our organization to gain their multi-factor authentication credentials.. (13:21) Daniel discusses Endpoint Detection and Response (EDR) which looks for ransomware code malware code on your computer that may be disguised. (23:28) Daniel explains that cybercriminals are targeting small and medium-sized enterprises because they have realized that they are an easier, more profitable target. (30:23) Chris explains that each industry has different risks, yet they are all comparable across industries. (37:21) Chris explains that for the past six months, they have been working on developing a program that would allow agencies and agents to bring their customers in to be educated about cyber liability. (39:31) David discusses why cyber liability is getting more popular these days. (42:31) Tweetable Quotes: “EDR is Endpoint, Detection and Response…What EDR does is it looks for ransomware code, malware code actively working on your computer because it can be masked as something that's supposed to be there.” - Daniel Metcalf “Multilayer protection is so important and that's the thing we're really trying to get out there on time, because right now, one line of defense can be gotten through, possibly, you've got to have multiple lines of defense to basically stop this.” - Chris Steffl “One thing we've put in place over the last six months here, is really trying to offer a program that as an agency or an agent to be able to bring their customers in so they can become educated.” - Chris Steffl Resources Mentioned: Chris Steffl LinkedIn Daniel Metcalf LinkedIn CyberFin David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers interviews Chris Steffl, and Daniel Metcalf of CyberFin. Chris and Daniel discuss everything they're doing to make waves in the commercial insurance industry for producers and agencies who want to become better at using cyber to establish relationships and educate their clients on cyber liability. Episode Highlights: Chris explains that he is a second-generation insurance professional who has worked for an insurance wholesale company for 20 years. (3:03) Daniel mentions that he has spent the past 15 years addressing business challenges for technology, and he has assisted in the development of a service on how to ensure that banks and credit unions comply with rules. (3:50) Daniel explains how they have assisted MSPs and commercial insurance companies. (7:22) Daniel explains that spoofed authentication, when a cybercriminal impersonates you or our organization to gain their multi-factor authentication credentials.. (13:21) Daniel discusses Endpoint Detection and Response (EDR) which looks for ransomware code malware code on your computer that may be disguised. (23:28) Daniel explains that cybercriminals are targeting small and medium-sized enterprises because they have realized that they are an easier, more profitable target. (30:23) Chris explains that each industry has different risks, yet they are all comparable across industries. (37:21) Chris explains that for the past six months, they have been working on developing a program that would allow agencies and agents to bring their customers in to be educated about cyber liability. (39:31) David discusses why cyber liability is getting more popular these days. (42:31) Tweetable Quotes: “EDR is Endpoint, Detection and Response…What EDR does is it looks for ransomware code, malware code actively working on your computer because it can be masked as something that's supposed to be there.” - Daniel Metcalf “Multilayer protection is so important and that's the thing we're really trying to get out there on time, because right now, one line of defense can be gotten through, possibly, you've got to have multiple lines of defense to basically stop this.” - Chris Steffl “One thing we've put in place over the last six months here, is really trying to offer a program that as an agency or an agent to be able to bring their customers in so they can become educated.” - Chris Steffl Resources Mentioned: Chris Steffl LinkedIn Daniel Metcalf LinkedIn CyberFin David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of the Team Business podcast, Chris Senkbile joins Mike Fusco. Chris speaks about all things entrepreneurship and gives listeners great tips on overcoming challenges associated with starting a business. For those tuning in from the insurance industry, learn about how Chris' company can help deliver a more significant customer experience to your clients! And finally, as a native Nebraskan, what does Chris think about the future of Huskers' football? Episode Highlights: Chris shares his background and how he got started in the insurance industry. (2:06) Chris explains that his company, Ferro, represents a policyholder platform that brings the broker and the company down to their level to collaborate with them in their own environment. (7:50) Chris shares every day is an opportunity to make strategic decisions. (10:08) Chris advises startup companies to think about leverage dynamics and to create leverage that they can sell. (12:13) Chris shares the four quadrants that can help bring value and resources to your service and operation. (16:05) Chris explains that no one entity can solve the whole problem in the industry, and we need to merge technology, people, and processes to make it work. (19:25) Chris shares that most of the top 100 brokerages in the country are building an AMS in the context of a CRM. (23:07) Chris explains that it is important to think and worry more about your customers because they are the ones who have something to say about your process. (27:22) Chris mentions that he used to play football when he was in college in Nebraska and shares his thoughts on the future of Huskers' football. (30:10) Key Quotes: "I think challenges are endless and every day is a new challenge, right? In the startup life, like a day is like 10 years and a, you know, a business has been around for a while the challenges abound. And I think you use every day as an opportunity to just make strategic decisions." - Chris Senkbile "Everybody has to support one another in this process or good change can't happen. And if one person or one entity tries to solve the whole problem, it's impossible. It's too big of an industry, there are too many problems. No one person can do it." - Chris Senkbile "If you have an idea, you don't need to be an expert. You don't need to have every answer solved before you start. It's just taking that step forward and saying, ‘Hey, I'm willing to put it out on the line and start', you're going to learn as you go, you're not going to have everything answered." - Chris Senkbile Resources Mentioned:   Chris Senkbile LinkedIn Ferro Fusco & Orsini Insurance Services Mike Fusco LinkedIn

In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don't miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley

In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don't miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley

In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don't miss this episode…Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a fire episode chopping it up with Chris Jolly "The Freight Coach" on all things trucking. From trucking to freight brokering we cover tips and tricks to help improve your business. Chris has 15+ years of experience within transportation with the bulk of his experience in freight brokerage. He is the founder of Freight Coach Enterprises and is the host of “Coffee w/#TheFreightCoach” podcast. His experience within freight brokerage includes operations, sales, and leadership ranging from start-ups to one of the largest brokerages within transportation. His passion is training and development of sales and operations professionals within transportation. Episode Highlights: Chris discusses his background in the trucking industry. (1:58) Chris talks about how he got into the transportation industry. (6:17) Chris explains why he picked the alias "The Freight Coach." (11:16) Chris clarifies that he does not want to replace drivers and that he is a proponent of technology that improves safety. (13:01) Chris explains that he evaluates even his own prospects to guarantee that they really want to improve. (17:37) Chris mentions that he wants to provide best practices for others to follow since this industry means everything to him. (24:46) Chris mentions that he believes in karma. (34:53) Chris believes that those in the trucking industry should do a better job of recruiting people in this profession since no one will come to the industry and rescue them except themselves. (39:47) Chris expresses gratitude for the opportunity to launch his second company, Broker Carrier. (41:03) Chris believes that self-reflection has been the most valuable lesson he has learned in the last few years. (45:43) Key Quotes: “I believe in responsible capitalism. Because as a broker, I am nothing without that truck. I am nothing. My technology, which is great, that I'm a massive fan…My technology mean nothing if my drivers don't show up.” - Chris Jolly “I want to put best practices out there for people to follow because this industry literally is everything to me. Like absolutely everything, since the first breath I took, I've been around trucking. And I know what people go through.” - Chris Jolly “If you want to see trucking change, you have to change yourself first.” - Chris Jolly Resources Mentioned: Chris Jolly  LinkedIn Coffee w/#TheFreightCoach Broker Carrier Cameron Pechia Valley Trucking Insurance

In this episode of The Power Producers Podcast, David Carothers and guest co-host Justin Sloan interview Chris Craddock, CEO of The Redux Group, and host of the Uncommon Real Estate Podcast. Chris discusses all things real estate investment, scaling your business, leadership, and everything in between.    Episode Highlights: Chris discusses his background and how he got into the real estate market. (2:42) Chris explains that the idea of figuring it out is important for being able to accept that the business has its ups and downs. (8:16) Chris shares that one of the challenges the real estate industry is facing now is market inflation. (13:38) Chris explains that the best place to put your money is in real estate if you can do home rentals and Airbnb. (16:30) Chris discusses why you should invest your money in real estate rather than keep it in the bank. (20:37) Chris shares that real estate is such a successful industry because they know how to find the best deals for their clients. (26:44) Chris shares some of the books that he recommends for business owners to read if they want to work on their business and not in it. (27:49) Chris shares what he discussed on his podcast called "Uncommon Real Estate Podcast". (35:55) Chris discusses the types of surprise expenses he has seen in the past and how he was able to handle those surprise expenses. (38:43) Chris shares that, as a life coach, he has helped a lot of people to be the best version of themselves. (43:41) Tweetable Quotes: "'I've heard Tony Robbins say just so many times, that we never fail from lack of resources. It's always a lack of resourcefulness. " - Chris Craddock "If you want to get into investing, you either need to know how to go directly to the seller, or you need to find somebody that does know how to go directly to the seller." - Chris Craddock "If they've never been burned before, then they're somebody that just hasn't been in it long enough." - Chris Craddock Resources Mentioned: Chris Craddock LinkedIn The Redux Group Uncommon Real Estate Podcast Justin Sloan David Carothers Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and guest co-host Justin Sloan interview Chris Craddock, CEO of The Redux Group, and host of the Uncommon Real Estate Podcast. Chris discusses all things real estate investment, scaling your business, leadership, and everything in between.    Episode Highlights: Chris discusses his background and how he got into the real estate market. (2:42) Chris explains that the idea of figuring it out is important for being able to accept that the business has its ups and downs. (8:16) Chris shares that one of the challenges the real estate industry is facing now is market inflation. (13:38) Chris explains that the best place to put your money is in real estate, if you can do home rentals and Airbnb. (16:30) Chris discusses why you should invest your money in real estate rather than keep it in the bank. (20:37) Chris shares that real estate is such a successful industry because they know how to find the best deals for their clients. (26:44) Chris shares some of the books that he recommends for business owners to read if they want to work on their business and not in it. (27:49) Chris shares what he discussed on his podcast called "Uncommon Real Estate Podcast". (35:55) Chris discusses the types of surprise expenses he has seen in the past and how he was able to handle those surprise expenses. (38:43) Chris shares that, as a life coach, he has helped a lot of people to be the best version of themselves. (43:41) Tweetable Quotes: "'I've heard Tony Robbins say just so many times, that we never fail from lack of resources. It's always a lack of resourcefulness. " - Chris Craddock "If you want to get into investing, you either need to know how to go directly to the seller, or you need to find somebody that does know how to go directly to the seller." - Chris Craddock "If they've never been burned before, then they're somebody that just hasn't been in it long enough." - Chris Craddock Resources Mentioned: Chris Craddock LinkedIn The Redux Group Uncommon Real Estate Podcast Justin Sloan David Carothers Florida Risk Partners The Extra 2 Minutes

In this episode of The MVP Podcast, Mitch Gibson sits down with the "Flood Guru" himself, Chris Greene, to discuss why creating a consistent content strategy is so important for his business model. Recently, Chris launched a Flood Insurance Learning Center/Educational Video Library with thousands of different topics to choose from. We discuss the ROI of having a learning center like the one he started. You can check out his learning center by visiting the link below. Episode Highlights: Chris discusses the reasons why he started to get involved in digital marketing. (2:33) Chris shares some advice for young agents that are wanting to get into video creation. (8:24) Chris explains that the most important thing to consider in video creation is the consistency of your work. (10:15) Chris discusses the method called "Blog Blocking" and how it works to help you with your video creation schedule. (12:40) Chris shares that he always sleeps with his iPhone next to him so that when an idea comes to him at night, he will be able to save it. (16:46) Chris elaborates on how important title tags and descriptions are to your videos. (25:34) Chris discusses some pointers to think about, like being able to be so good that people can't ignore you. (30:42) Chris shares that some of his favorite podcasts are the ones from Jason Cass. (32:24) Chris explains that getting a cheap quote is never going to change the risk. (38:08) Chris talks about his favorite color, ice cream flavor, favorite place to visit, and the one person he would want to spend 24 hours with. (39:00) Chris gives out three useful tips in video editing and video creating for people that are just starting in the industry.  Key Quotes: "I said, people come to us for one reason, it's education. And they also come to us for three reasons. Either we can help them understand their flood insurance, we can help understand their flood risks, or we can actually help them lower that risk." - Chris Greene "At the end of the day, I don't care how great you are, how average you think you are, consistency is what's gonna win." - Chris Greene "Getting a cheap quote is never going to change the risk. And it's our job to help you understand the risk, change the risk and create long-term rates to build on your insurance because we did the first two things." - Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru Reach out to Mitch Gibson

In this episode of The MVP Podcast, Mitch Gibson sits down with the "Flood Guru" himself, Chris Greene, to discuss why creating a consistent content strategy is so important for his business model. Recently, Chris launched a Flood Insurance Learning Center/Educational Video Library with thousands of different topics to choose from. We discuss the ROI of having a learning center like the one he started. You can check out his learning center by visiting the link below. Episode Highlights: Chris discusses the reasons why he started to get involved in digital marketing. (2:33) Chris shares some advice for young agents that are wanting to get into video creation. (8:24) Chris explains that the most important thing to consider in video creation is the consistency of your work. (10:15) Chris discusses the method called "Blog Blocking" and how it works to help you with your video creation schedule. (12:40) Chris shares that he always sleeps with his iPhone next to him so that when an idea comes to him at night, he will be able to save it. (16:46) Chris elaborates on how important title tags and descriptions are to your videos. (25:34) Chris discusses some pointers to think about, like being able to be so good that people can't ignore you. (30:42) Chris shares that some of his favorite podcasts are the ones from Jason Cass. (32:24) Chris explains that getting a cheap quote is never going to change the risk. (38:08) Chris talks about his favorite color, ice cream flavor, favorite place to visit, and the one person he would want to spend 24 hours with. (39:00) Chris gives out three useful tips in video editing and video creating for people that are just starting in the industry.  Key Quotes: "I said, people come to us for one reason, it's education. And they also come to us for three reasons. Either we can help them understand their flood insurance, we can help understand their flood risks, or we can actually help them lower that risk." - Chris Greene "At the end of the day, I don't care how great you are, how average you think you are, consistency is what's gonna win." - Chris Greene "Getting a cheap quote is never going to change the risk. And it's our job to help you understand the risk, change the risk and create long-term rates to build on your insurance because we did the first two things." - Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru Reach out to Mitch Gibson

In this episode of The Power Producers Podcast, David Carothers interviews Chris Greene, The Flood Insurance Guru. Chris discusses the Flood Education Center's mission and highlights the importance of customer/client feedback and the key elements to consider while developing content. Episode Highlights: Chris discusses why he chose to launch the Flood Education Center on the 10th anniversary of his mother's passing. (3:00) Chris mentions that the Flood Education Center has been in the works for four years before he launched it. (5:11) Chris explains how he determines the appropriate video duration and how much he can provide to someone before it becomes too much? (11:16) When developing content, Chris explains why it is critical to focus on what our consumers do. (15:07) Chris explains what a universal customer experience is and why it is important to them. (20:46) Chris mentions having the Learning Center on HubSpot with all of the data in there, makes it really easy. (23:14) Chris explains why HubSpot Academy is amazing. (29:23) Chris explains why all of their videos are between two and two and a half minutes long. (34:20) Chris discusses how dedicated they are to ensuring that the Learning Center fulfills its purpose. (36:11) Tweetable Quotes: “When people give you feedback, don't get an ego and say, you know, whatever, or, you know, I'm better than that, really listen to it, so that you can continue to improve it.” -  Chris Greene “We do some content that we personally want to do, yes. But we really try to focus on what our customers want.” -  Chris Greene “If you can't find what you're looking for, if it doesn't have it, make sure to fill out a contact us form in the notes put, ‘Hey, I'm looking for this if your learner center doesn't have this', and we will go and actually create that content, just for you.” -  Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru HubSpot David Carothers Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers interviews Chris Greene, The Flood Insurance Guru. Chris discusses the Flood Education Center's mission and highlights the importance of customer/client feedback and the key elements to consider while developing content. Episode Highlights: Chris discusses why he chose to launch the Flood Education Center on the 10th anniversary of his mother's passing. (3:00) Chris mentions that the Flood Education Center has been in the works for four years before he launched it. (5:11) Chris explains how he determines the appropriate video duration and how much he can provide to someone before it becomes too much? (11:16) When developing content, Chris explains why it is critical to focus on what our consumers do. (15:07) Chris explains what a universal customer experience is and why it is important to them. (20:46) Chris mentions having the Learning Center on HubSpot with all of the data in there, makes it really easy. (23:14) Chris explains why HubSpot Academy is amazing. (29:23) Chris explains why all of their videos are between two and two and a half minutes long. (34:20) Chris discusses how dedicated they are to ensuring that the Learning Center fulfills its purpose. (36:11) Tweetable Quotes: “When people give you feedback, don't get an ego and say, you know, whatever, or, you know, I'm better than that, really listen to it, so that you can continue to improve it.” - Chris Greene “We do some content that we personally want to do, yes. But we really try to focus on what our customers want.” - Chris Greene “If you can't find what you're looking for, if it doesn't have it, make sure to fill out a contact us form in the notes put, ‘Hey, I'm looking for this if your learner center doesn't have this', and we will go and actually create that content, just for you.” - Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru HubSpot David Carothers Florida Risk Partners The Extra 2 Minutes

In this episode of The Good Stuff podcast, host Andy Tomlinson interviews Chris Scott, Division Manager at Best Version Media. We get to hear the good stuff that Chris has done and is doing in our community. Episode Highlights: Chris tells us about his past and how he ended up in Chillicothe. (1:03)  Chris talks about his time working in the car business and how it was a great opportunity to meet people. (12:33) Chris discusses his time in the Rotary and one particular speaker that stood out to him whose son was impacted by the opioid crisis. (14:25) Chris mentions a Hulu series called Dopesick, which he recommends to everyone. (16:45) Chris explains why he is so committed to their Drug Free Clubs and M.A.D.E. programs. (18:06) Chris talks about the success of the programs and expresses a desire to get even more involved in steering the next generation of children in the correct direction. (24:40) Chris discusses the origins of Best Version Media and where it is now. (31:11) Chris shares one of the most overwhelming moments of his life. (38:38) Chris discusses how Great Seal Sports magazine is highlighting Chillicothe sports. (47:44) Chris mentions that he's most proud of his family. (1:01:37) Chris states that he believes he has no regrets, but he wishes he could change some things. (1:06:56) Chris expresses a fondness for Mexican cuisine. (1:08:54) Key Quotes: “There are a lot of data points we have been able to measure, and one of those key data points was seeing overdoses go down and there was one year there where were the only county in the state where overdose deaths went down” - Chris Scott “It's very exciting to be able to have more time with my kids in the role I'm in now and seeing where drug free clubs are going. And in this next year, I really want to get back and get more involved and get this next generation of kids headed in the right direction” - Chris Scott “It was one of the most overwhelming moments in my life that it was like God punched me in the mouth and say ‘Hey, stupid, all this time investment you've done in the community, the things you've done, this is where you're supposed to be.'” - Chris Scott  Resources Mentioned: Chris Scott LinkedIn Best Version Media Award-winning documentary: Berlinger Sees Hope In Chillicothe's Next Generation | Gone: The Forgotten Women Of Ohio Reach out to Andy Tomlinson Tomlinson Insurance Agency

In this episode of Agents Influence podcast, host Jason Cass interviews Chris Langille, Founder of Advisor Evolved. Chris shares digital marketing strategies and tools to improve your agency's digital presence. Episode Highlights: Chris talks about his last name and its country of origin. (1:42) Chris talks about his 2 sons and what's keeping them busy. (5:24) Chris shares his ideas about new technology. (12:08) Chris talks about how he gets results for his clients. (17:20) Chris shares more about investments. (23:35) Chris talks about Google My Business and how important it is. (25:14) Chris shares that the biggest competitor of GMB is Apple, in his opinion. (31:38) Chris talks about tips on how you can get on Google My Business. (34:14) Key Quotes: “I never planned on, you know, doing what I do now. I mean, it kind of happened by accident. And, you know, I love doing it.” - Chris Langille “We tell our clients all the time that 99.9% of independent agents do zero advertising. So if you just do a little bit more than them, you're going to be ahead of the game in major ways, it's going to be a major competitive advantage. But yes, it does cost money, it takes time for it to work.” -Chris Langille “I think a lot of agencies don't know how good they actually have it in our industry, with the technology vendors that we have, and the price points that we have, for the software and services that we have in our industry. .” - Chris Langille Resources Mentioned: Chris Langille - LinkedIn Advisor Evolved Reach out to Jason Cass Agency Intelligence

Building great apartment communities and giving back to the community is what our humble show is all about - and we are so delighted to know that this very thing is as well lived by and believed in by our guest today, Christopher Salerno. Join John Brackett as he let Chris walk us through some of his successful deals, his philosophies that guide him to be one of the most successful real estate personalities today including his perspectives working with institutional investors and the trends in multi family market. Chris Salermo is an entrepreneur and investment manager with a history of success in building and rebuilding profitable businesses. Before creating QC Capital, Mr. Salerno found early success in the residential brokerage space where he successfully transacted over $40 million in sales and helped lead the #1 real estate team in the Carolinas to produce more than $140mm in annual volume. Named to Charlotte's 30 under 30, Elite 50, Elite 50 entrepreneurs, 30 under 30 entrepreneurs, and nominated for Forbes 30 under 30, Mr. Salerno Salerno has quickly gained recognition, and notoriety for his hard work, and dedication   Episode Highlights: Chris talks about why North Carolina is the best place to do real estate investment Multi Family trends taking shape as a result of Covid Chris on choosing institutional investors over private investors Driving factors that let institutional investors work with Chris The importance of aligning your philosophy with your property managers Things to measure and check with your property managers Challenges in multi family market Chris talks about how he gives back to the communities through working with institutional investors Connect with Chris: Email LinkedIn  Instagram  Facebook  QC Capital Website About Our Guest: Chris believes investing in real estate is the best building block for financial freedom. He is a firm believer in affirmations exemplified by notes personally placed around every corner, which serve as a constant reminder that every day is special and that his life is purposeful! Chris sits on the board of directors of a $1b dollar real estate opportunity fund. Soon after relocating to Charlotte, Chris developed an extreme passion for real estate. By the time he was 24, company principal Chris Salerno successfully transacted more than 40mm in real estate volume and helped lead the #1 real estate team in the Carolinas to produce more than 140mm in annual sales. Named to Charlotte's 30 under 30, Elite 50, Elite 50 entrepreneurs, 30 under 30 entrepreneurs, and nominated for Forbes 30 under 30, Chris has quickly gained recognition, and notoriety for his hard work, and dedication. Chris is also the founder and host of the “Mindful Multi-family Podcast. Through Chris' vision, QC Capital has quickly become a well-respected, high-return investment firm.   --- Did you enjoy today's episode? Please click here to leave a review for The We Build Great Apartment Communities. Be sure to subscribe on your favorite podcast app to get notified when a new episode comes out! Do you know someone who might enjoy this episode? Share this episode to inspire and empower! Connect with John Brackett and We Build Great Apartment Communities Instagram @webuildgreatcommunities Facebook @buildingreatcommunities LinkedIn @brackettjohn Website www.fidelitybps.com Subscribe to The We Build Great Apartment Communities Apple Podcasts Spotify Google Podcasts Do you think you would be a great fit for the show? Apply to be a guest by clicking . Fidelity Business Partners, Inc. 6965 El Camino Real Suite 105-190 Carlsbad, CA 92009 D: 760-301-5311 F: 760-987-6065

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Chris Beall, CEO of ConnectAndSell. Chris discusses the common pitfalls in cold calling and shares tools to overcome those pitfalls and go from fear to commitment in 27 seconds. Episode Highlights: Chris talks about what they do at ConnectAndSell. (7:21) Christ shares tips about public speaking. (11:01) Chris talks about how long it should take to gain trust in a cold call. (15:51) Chris shares how his company can close a sale in 27 seconds. (23:33) Chris states that it is very important to sell meetings. (32:06) Chris talks about the hardest part of selling. (35:33) Chris explains the difference between speaking to someone in person versus on a phone call. (40:23) Chris shares a way to let people know that your time is valuable. (47:16) Chris talks about the right way of developing your personal skills. (50:19) Chirs shares his insight about accountability. (53:50) Tweetable Quotes: “It all comes down to what happens in that human interaction and can you get somebody to go from fear to trust, trust to curiosity, curiosity to commitment? - Chris Beall “They are taught to go for value. Value is death in the cold-calling.” - Chris Beall “I decided to be really frustrated and ego-driven every time I missed one and that made me great. No, it doesn't work like that. Humility is how we learn things.” - Chris Beall Resources Mentioned: Chris Beall ConnectAndSell David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

During today's HyperFast Wealth segment, host Dan Lesniak speaks with Chris Prefontaine, an experienced investor, coach, author, and business owner. Listen to hear his smart strategy for buying properties on terms that will give you three pay days.  Episode Highlights:  Chris tells us about his history with real estate, investing, and coaching. He doesn't use banks after the 2008-09 recession. He buys everything on terms. His company's portfolio contains 50-60 properties at any given time and they are not on one loan. With owner financing, the seller takes the first position and they don't sign personally.  They even bought their office building on terms. With owner financing, they focus on free and clear property. With a lease-purchase, they rely on the principal pay down. Both scenarios are well protected during a recession. Because many buyers can't go through banks right now, they can go through the alternate route Chris provides to get mortgage ready. Their ads attract people who can't get loans during COVID.  They create three paydays per deal. The down payment, the monthly spread, and then the backend cash out in 2-5 years. The deal flow has increased during COVID. So many business owners froze during the pandemic. Those who shift will succeed. On the coaching side, some people are making a major career change. They are calling Chris and asking him how to use his system aggressively. In his coaching program, Chris helps brand new investors, as well as wholesalers and flippers, who want to tack this strategy onto their services. When it comes to buying on terms, some people are simply afraid of the unknown and need someone to show them how to do it. To find potential sellers they fish in three ponds: expired listings, FSBOs, and for rent by owners. Another category is buying a list of free and clear properties. Chris provides a detailed example of how a lease-purchase works. They use AppFolio, RentLinx, and Craigslist to find buyers. Pre-COVID they looked for buyers who needed credit enhancement. They also looked for self-employed people who needed to establish a longer tax return history. During COVID they are getting great buyers who are getting pushed out of the market. His biggest advice to new investors is to manage your expectations and commit for three years. In this market, you need to find a mentor who has been through similar cycles and storms. Chris recalls some of his favorite family trips. Chris shares their five-year plan to complete 1500 transactions with students.  3 Key Points:   You can manage a large portfolio of properties entirely on terms.   You can find potential sellers by looking at expired listings, FSBOs, and for rent by owners.   Many buyers are being pushed out by COVID and they are great candidates for a lease-purchase.  Resources Mentioned: Learn more about Hyperfast Academy; HyperFast Coaching Dan Lesniak bio, Facebook, Twitter  Smart Real Estate Coach website, YouTube, Podcast Real Estate on Your Terms (book) -- Get a free copy when you mention this podcast!

Chris got fired from his last job, thankfully! He was speaking with co-workers about his affiliate revenues he was making on the side and his boss found out and fired him! Fast forward almost 10 years and Chris is the host of the UpFuel Podcast and an expert in the Amazon Affiliate space. He is the owner of several businesses in the Amazon space, including affiliate, SaaS and physical product businesses. His opinions and recommendations are not theories…they are from real life experiences. Chris is humble…you'll get that in the Podcast. He didn't sell or pitch anything. He just shared his experiences being an Amazon Affiliate entrepreneur. One thing he said over and over when it came to being successful within the Amazon Affiliate space is to “differentiate” your site. Make sure that whatever product line you choose to pursue, that you differentiate your site from others…there needs to be a strong reason why the end user would review products on your site versus the competition. Episode Highlights: Chris has been self-employed for just under 10 years. His Amazon Affiliate income replaced his “job” income…before he was fired. He owns wordpress plugins, saas, affiliate and physical product businesses. Each niche has its strengths. Choose a niche that is of interest if you are starting out. If you are building a portfolio of Amazon Affiliate sites, then a system and process takes precedence over passion. Price point matters GREATLY within the affiliate space. Develop a product review site, not an information site to help buyers make decisions. Content is still critical, and Chris outsources much of it these days. Amazon's cookie length is 24 hours, allowing you to make money off products you are not reviewing. A long term approach is the key to long term success. Building links can accelerate ranking, but is no replacement for good quality content. When buying…beware of PBNs! Transcription: Mark: Joe how are you? Joe: I'm doing fantastic Mr. Daoust, how about you? Mark: Good. I'd understand you talked to a friend of Quiet Light and a friend of Brad one of our brokers here, Chris Guthrie. Joe: Yeah Chris is from UpFuel.com and AmaSuite and I mentioned those upfront because we didn't talk about it at all during the podcast. He's an entrepreneur, have been self-employed for about 10 years, went off on his own after he got fired. He was actually talking to his coworkers and bragging about how much money he was making doing affiliate marketing and his boss found out and fired him; probably the best thing that ever happened to him because he'd been doing very well ever since. And the subject of the podcast is really specifically focused on the Amazon Affiliate Space. Meaning you build the site doing product reviews on say vacuum cleaners and people look at those reviews click on one that they like and it takes them to Amazon, somebody buys it on Amazon and you get paid. And it's really Chris's … one of his areas of expertise and I mentioned Up Fuel which is his podcast and his blog that he talks about this on so I would recommend people tune in. But also AmaSuite which is a software service that he's built that helps people sort of narrow the path in terms of what they want to find, what products, how to … what niche, what category and he didn't talk about it at all. He didn't pitch. He didn't promote so I'm doing a little bit for him because what I was trying to get was a clear path for people that want to either build one from scratch or buy one and grow it or things of that nature. And I think that he was hesitant to talk about his own product because he's such a nice guy. He really … listen Mark I'm going to, don't let this go to your head but he reminded me of you a little bit which is he just wants to have conversations and help people. And when he helps people it comes back around. And it was a great great great show and I think it'll help a lot of people in terms of the Amazon Affiliate Space. Mark: He reminded you of me huh? Joe: Yeah just the better looking, a lot better looking. Mark: The poor fellow. Joe: All right well let's get to it … I mean if you … it's got to be good so let's get to it then. Mark: All right here we go. Joe: Hey folks it's Joe Valley from Quiet Light Brokerage and today I've got Chris Guthrie on the line with me. Hey Chris how are you doing? Chris: I'm doing well thank you for having me. Joe: Chris you're like a … you're a little bit of famous in my world you know. You are. You're like a star. I know you from your podcast and we've run in the same circles for years but didn't get a chance to meet each other until last October right? It's Rhodium Event Weekend out in Vegas. It turns out you're very good friends with one of our brokers here, Brad Wayland. You guys are in the same neck of the woods I think right? Chris: Yeah well actually he's an up and a little bit south to Seattle; he's over several states but- Joe: Okay so in the internet world I guess you're in the same neck of the woods because you're- Chris: That's right. Joe: You should like candies; you guys don't even if grocery's on. Chris: Yeah. Joe: But you talk to each other often? Chris: Definitely, yup. Joe: Well he speaks very highly of you. And I … as I said pre intro here we don't do fancy intros. I don't have your bio in front of me. I know about you. I know what you do a little bit. But I think folks want to hear it directly from you. So why don't you give us a little bit of background on how you got started in the internet space and what you do for a living these days. Chris: Definitely. Yeah so probably the reason why I try and put myself out in the first place is just because it leads to conversations and other different types of opportunities. That's kind of some eyesight a long time ago when I was digging into this online space that I wanted to blog about it and talk about it because it would lead to relationships and friendships that I count people out and they count me out. And that's sort of why when you said the famous thing I think … I don't really think that but it's more just that's kind of why I went with that direction. But yeah I pretty much just have been doing various online businesses now for about 8 ½ years full time. On the Amazon Affiliate Side of things that's actually how I was able to first leave my day job. I was just fired but I left ahead that job and was able to just keep doing online stuff because my Amazon Affiliate income had replaced my day job income. And so I just basically got to work the next day working on building more sites and growing the main primary site I had at the time. But yes so other than Amazon Affiliate thing I also run WordPress plugins, a SaaS company, physical product company, and other different types of Amazon Affiliate or well regular affiliate websites as well. So a bunch of different things along the way but yeah I've been here right for quite a while. Joe: So what's your favorite in terms of running the business? Do you like the physical product space which takes working capital and things of that nature or the Amazon Affiliate Space? Chris: It's tough to say because each one has its benefit. With the affiliate side of things, you don't have any … you don't have to deal with any capital it's just other than your initial capital to invest in the content creation and building a site out. There isn't going to be as many costs associated with that especially once you get up in ranks and start making money. And then there is … in many cases there's less ongoing expenses. But on the physical product side you're constantly putting in more cash and then a lot of cases it's just a matter of trying to lay the damage to yourself for as long as possible so you can continue to grow that business. I mean everyone has a different goal in terms of what they want to do with any business type but in the physical profit side you've got to do … you've got to re-invest so much more. So I can't really answer I guess one way or the other I think it really comes down to what people are most interested in. For me, I like both and so that's kind of why I still kind of have my feet in both areas; both on the physical product side and if the affiliate side and then also selling software and things like that. Joe: Got you. Well as we talked a little bit before we started recording, I've sold a number of affiliate spaces, businesses where they're selling Amazon Affiliate products and making money through Amazon Affiliates. And it's becoming more and more prevalent in some of the event groups like Rhodium Weekend, a lot of folks getting very interested in that. I've always been in the physical products space, I had a couple of content sites and my physical products site was actually write good quality content and Google will reward me was my methodology. And it happened but I sold physical products. But the affiliate space is fascinating for me and I think more and more people are wanting to learn more about it. So that's obviously why we're chatting today and want to really get your expertise on how do you get started in this space? How do you focus on growth? Can you ramp it up? Can you do pay per click? Do you do social media? Do you do the tricks and tactics that they do with physical products on Amazon, or what's the approach? And then maybe keep in mind that we have both buyers and sellers that listen to the podcast. So tell me from a starting point how do you begin in the Amazon Affiliate Space? Do you just simply research a product, pick one, and go with it? Do something you love? What would you recommend to those listening? Chris: Yeah definitely. So for the way I like to do things is I like to look into … it's more of a just general niche research. And that's of course … you said that where there's a lot of baggage because there's a whole different bunch of different ways you can do this. You can use various tools to help with the research process. You can just go out to Google based on things you're interested in and do research in that way. On the Amazon Affiliate side, that's what I'd spent more of my time doing was focusing more on areas that I was most interested in personally. So I had a site that was focused on like smaller computers and that was something that I was interested in personally. So that's kind of how I decided. I was looking at the various niches online and what people were ranking for and how they're making money. And it just seemed like a lot of the content they are creating wasn't really … in many cases at least for the niche that I was in before I sold that site, they weren't even actually reviewing the products that they're talking about. They are just basically writing articles and using CNET [inaudible 00:08:34.7] large conglomerates, larger websites to come up with the information they could write about. So what I did and so I was … you know contacted these companies and got them to send me products for free and I sent it back and do things like that. So with any site that I do whether it's Amazon Affiliate or anything else it's … for me, it's mainly about finding a way to differentiate. So looking at any niche is just okay what can I do to be better or to better serve the audience than the existing niches that are out there? So I usually- Joe: Okay. I would think it would matter that it's something you're interested in because with an Amazon Affiliate Space you're reviewing the products. You're writing content about it. You're sharing your voice and your opinion. It seems like it'll be important that is something that you like. Chris: Yeah definitely I mean that's … for me that was the approach. I mean I think that if the goal and this isn't something that I've done personally but if the goal is to really systemize and launch dozens of sites or something like that then you would need to just … you could really do just things your interested in because you can't potentially run out of those. But you'd be looking at different types of criteria just like what's the average sign price of a product, that's one of the things that you focus on as well is if you're focusing on a niche where the price is much higher then you can make more money in Amazon's Affiliate program because of the way they have the structure; their affiliate payouts. But that's something to consider as well is just the price of the items that are going to be sold. Joe: Okay so focus a little bit on something that you like but also look at the math behind it in terms of the Amazon Affiliate Payouts and the different categories that they have and the price points. Because you're going to get a paid … you get paid a percentage of the close transaction I assume; is that right? Can you touch on that a little bit, how you make money as an affiliate? Start from scratch and assume that people are tired of physical products or tired of SaaS products and they want to maybe buy one of these. How do you make money doing it? Go right into that a little bit. Chris: Yes, so the way that it's done pretty much is just focusing on … actually to see and try to pull up the actual charts that I have memorized it off the side of my head but each category will have different types of payouts. And pretty much the way you can … I would say and try and pull it really quick but I have it in front of me … yeah, so the way that I would that is find- Joe: So somebody reviews a product and let's say they're reviewing vacuum cleaners. And someone sells vacuum cleaners on Amazon; obviously, they do. And I'm talking about the reviews on those physical products and someone clicks on the link and goes to buy it on Amazon, I get paid a percentage of that but I never have to own the physical product that's the upside of this right? I get a percentage of the sale but never have to purchase the inventory, correct? Chris: Exactly yup and in pretty much the … and I was trying to find the category here, so every category is different and they'll show you which … what the fees are like I'd give you one example, so if it's outdoor tools for instance that's 5.5% as a percentage that you'll get. And the great thing too is any time that you send someone to Amazon you'll get a commission on any product that they buy while they're on Amazon. So even if you're referring people to vacuum cleaners then you can get sales on other types of these accessories as well within a 24 hour window. That's the cookie blank for Amazon. Joe: Excellent. So I know that with physical products you can get to the top fairly fast. There's different processes and categories and not just on Amazon but if you're selling a physical product all that you need to do is pay some PPC ads for instance with Google Ad Words. It's not a winning formula oddly … obviously all the time but with affiliate how are you getting traction? How are you getting up to page one of the search engines and is it a short term game or is it a long term game? Chris: Yes, definitely more of a long term game. With any website that I'm trying to build out and rank it's more of kind of like we say you're creating content or someone is creating content for you. Looking at what's ranking there and listing okay what can I do that's better than that? And then having someone or doing it yourself. Creating out that content and creating something better. Things that you can do to accelerate the process of trying to rank would be building links and doing things like that. For me most of the time it's more of an emphasis on the content creation side aspect but like in the case of the examples I was referring to before that I sold, I would do things like trying to … because mine was in the tactical category, I try to do things like breaking news within that niche. And I would contact larger sites to say hey this product is available on Amazon now. And like in gadget and other types of sites like that, I had a link back to my site because of doing that. So it's like another way to try and help with getting more link authority from external sites that would help with the content that I was creating for that site. But that's kind of the process that … and I would never do anything like pay advertising for affiliate sites. It's … and I'm not sure if any of Amazon affiliate person out there that's doing that. For me I just … it never [inaudible 00:13:30.0] just because I know that the margins you're getting from the sales of the products you're referring rather. Joe: Yeah. Chris: There's not really enough money actually if I'd like to drive then paid traffic to try and convert that paid traffic. Joe: Right. Chris: Years and years ago people would do just racked paid advertising straight to Amazon's website and you could do that before they banned it but that was like years and years ago. Joe: Got you. Well, they get smarter every year and fix the problems and make it tougher. And the people that are doing it right, I think survive in the long run and knows that cheating to get to the top end up getting kicked to the curb hopefully anyway. Chris: Yeah. Joe: So with an Amazon affiliate site, some people have the impression that if you've got a physical product site that you're constantly managing customer service, constantly managing inventory and that it's a grind, you get to constantly churn out new skews to stay on top of the competition and then, of course, grow beyond Amazon.com to the different countries. It sounds like and some people get the impression that it sounds like, seems like Amazon Affiliate would be build it and let it grow slowly and it's a lot less work. But from what you just said which is breaking news and staying on top of things you're putting in the same kind of effort on a daily basis I would assume with an affiliate business as you are with that physical products business or is that not the case? Chris: It's not necessarily the case. I think it really depends on the niche that you're in because you know it like before we hit recording you mentioned another mutual friend that does Amazon Affiliate things as well. Joe: Yuan Fitzner let's just say his name out loud. So Fitzner it's you and he's a great guy. For anybody who doesn't know him, find him through Rhodium Weekend; he's fantastic. Chris: Yeah so he's probably a good person at all as well but he doesn't do any link building, right? He focuses more on just creating the content and that's similar to the strategy that I do as well. But in the case of the niche that I was in specifically before I sold that site doing that as a strategy was … I knew there was a benefit there. Because I think one time Engadget linked to the site and they didn't change the affiliate link. I think it was like several thousand dollar affiliate fees that they … but in that case, it was more just like here is something that fits- Joe: You didn't point that mistake to the under laying and good backing. Chris: None of it, it's just like tip line and you just say hey here's this product that's out now and people are probably excited about it and it's available on Amazon now. And yes that was a nice little bonus but … so now it was more of like niche specific. I definitely think that … I'm probably more often than not actually. You're building out affiliate sites because I had other sites as well. I have other sites that it's not like that. Where we're not trying to break news or do things like that. It's just more niche specific. Even people in the technical space they don't want to do that approach and they don't have to. I mean that's just kind of the style that we chose for that site. Joe: Okay so good quality content, SEO friendly over the long run and theoretically you'll get rewarded. Is that the basic simplified dumbed down approach? Chris: Yeah I mean it does simplify it but that's really kind of the core. And I think I really emphasize just the differentiation aspect. Like any site that I build it's always like okay I don't really want to enter this area unless I'm willing to do something multiple times better than what's already there. So that's the approach I take for really building any site. Joe: What are some of the mistakes that you've made then in terms of doing these affiliate sites? I mean what did you learn the hard way? Chris: Yeah. So of the some of the mistakes I made was … at least for me personally, I do better having fewer sites and just focusing on doing really well with those sites as opposed to having many sites. Like another [inaudible 00:17:09.7] can find that was Spencer he … years and years ago he used to do like hundreds of niche websites and make money from Google AdSense. For me I never … she was interested in doing that type of approach and systemizing in that way. But for me at least it was just a matter of trying to focus on two small niches and so I can … I think I had one that was on HDMI cable reviews. Which was a fail because that was … HDMI cables are inexpensive and then it's also it's just kind of a small niche and … well, not necessarily a small niche but it was kind of a … it was hard to do well with that one then than some of the other niches I went after. Joe: That could seem like it would change a whole lot over the years either. Chris: Yeah I mean it was … well, that's the change in standards in terms like new for kay, signals and things like that. But yeah it was just like if you can go with higher price items that's helpful right? With the part that I was doing is computers and so it'd be you know … or small laptops rather that would be more of a payout each time. Joe: Okay, I had an example given to me maybe at December, January you know someone that was passionate about … I think it was salt water fishing and writing a blog about salt water fishing and within that doing the affiliate links on the different tackle and lures that you can get with salt water fishing. Would that be an approach that someone could take? You know if I have a passion like that whether it's salt water fishing or basket weaving if you will, to build a site based upon that passion and then just go with that approach? And then the follow up question is all right great how do I learn about SEO as you have over the years? What resources do you have? Because it seems again really simplified to say just build a site that you really are passionate about, find great products, review them, and off you go. But you're still got to build an SEO from this site and write good content that that the … your Google is gonna love, right? Chris: Yeah so going back to the example, I think if you're building out just a site that you're passionate about and then trying to then add Amazon Affiliate as like a monetization … kind of like an add-on, I think it's harder to make Amazon a larger portion of the revenue for that site. If the goal isn't from the start like hey we're going to build out like a more of a review type site as opposed to here's something that we're interested at about just general information and then here is while reading this article happened to may be interested in this specific lure or whatever the example is you gave. Joe: Salt water fishing. Chris: Yeah, so that just from what I've been looking at sites in the past it just seems like that's more challenging. What usually ends up happening in those types of cases, the website owner usually ends up making a larger portion of their money just from banner ads or other types of ad platforms like that and then Amazon is more of a supplemental as opposed to the sites that I build. It'd be more … really focused around the review side of things. And so it'll just be like people that are coming to this content are interested in reviews about this product and so then that traffic is more likely to buy something than people that are just interested in general information come to my site and then they may or may not be in a buying state. Joe: So a clear differentiate is a content site that's just giving information about products in general versus a review site when you're comparing a variety of different products. And when you choose one of those products it's going to Amazon and you get a percentage of that revenue. That'd be, right? Chris: Yeah and I don't think it's a bad thing to do … really your example where you're building out because it's great to generate revenue from ads and just have a lot of traffic as well just from various articles you're writing and all about salt water fishing and then also be able to make money from Amazon with the Affiliate Program. It's just there's two different ways that you might see sites if you're on the buying or building or selling side of things. Joe: Well on those three sides which do you like … do you think, let's just talk about two; building or buying. We had Walker Deibel on the show a couple of weeks ago talking about build versus buy or buy versus build. It's actually in a book. He's coming on the Quiet Light team as an advisor in July. Do you personally in terms of specifically the affiliate space, Amazon Affiliate Space do you think it's better to build or to buy? Chris: Well I've done all of them. Build, buy, sell, every aspect on the Amazon Affiliate Side. I prefer now at least … I've been doing this for a lot longer to … or that depends right? Because it depends on for me at least where my capital might be tied up; either I just recently bought something or I'm doing other investments that are outside the online space and I want it just free of capital. And so I'm not actively looking to buy something or I'm just trying to focus on okay now that I've got that other thing going on but I can try and focus on scaling up all my things and as well. I prefer, if I had to pick one I'd say I prefer building and then being able to sell after that because for me at least I'd like to be able to invest less of my own personal cash. I know you mentioned [inaudible 00:22:18.3] before, [inaudible 00:22:19.4], a lot of the buyers there they don't have access to capital that I don't have access to through … you know people have consider with more money that they can then use as investing partners. And so I suppose if I … given the opportunity I had more capital then I would probably be doing more buying. So I guess it's tough to say. If you don't have cash and you want to just get started then building would make the most sense and maybe you can sell once you get to a certain point. That gives you some capital to either reinvest and build more sites or maybe build or buy other things. But if you have access to capital from … for any reason then buying would be great because you're able to just start with something existing. Joe: How long has it been for you from that build to sell? Do you typically hold something for 12, 24, 36 months? What have you seen? What do you try to set as a goal for yourself when you're building something? I think okay I'm going to build this to eventually sell it if that's your goal, how long do you like to hold it for? Or does it just depend? Chris: Well, a lot of the times it's more just a … it really does depend. Because half the time I do this site … well most of the time actually when I do these sites it's more a matter of I'm building something up, I like the cash flow and that's kind of the main goals is just building our monthly cash flow from various websites, businesses, etcetera. So that's kind of more of what I'm after is just getting more cash flow and then rather than just trying to pull out my capital right away and just to sell. So for me, it's all about the cash flow and I am not always interested in exactly trying to sell. Joe: How many how many balls do you have in the inner; Amazon affiliate wise, how many sites are you juggling now? Chris: If I were to add up all the different sites it'd probably be … I had to look- Joe: You know it's more than a dozen or so when you have to look. Chris: Well, no it's more I was trying to get a specific number. I'll say it's less than a dozen but I also include in that other affiliate sites that just make money from other CPA type offers opposed to Amazon. Joe: Got you. Chris: Because kind of once … for me, Amazon was a starting point. That was kind of how I got into the whole space was building out this Amazon Affiliate Site, I was doing it on the side outside of my working hours in a completely unrelated job and just trying to find a way to earn enough money to do this full time. And then once I started making enough money from Amazon it opened up all these different opportunities to try and do other things as well. And that's one is going to software, creating tools for Amazon Affiliate Sellers or well affiliates rather and doing things like that. Joe: How long has it been since you were thankfully fired from the last day job you had? Chris: Yeah, I was looking it up. Actually, I have it on my calendar October 13th is the day and it was … it will be nine years this year, later this year rather. And then I'll be 10 years the next year but that will be sort of, that'll be what 2000 … I'm trying to think now what the year it is, 2018 so it's 2009 I believe. Joe: 2009. Chris: Yeah. Joe: It's a long time to be self-employed; it's impressive that you pulled that off. Chris: Yeah. And now for me at least it's more of a matter of just further building out multiple different income streams and revenue streams from a variety of different businesses. There's … well, that's a whole other discussion right whether you should focus on just one thing or kind of spread it out. For me, it was more like build something out that starts making cash. And it's like well I don't know if I can really sell this for enough to make it worth selling. It's not going to change my life in any meaningful way so I'll keep it and have someone help me out to run it. Well, that's kind of the approach I'm working with. Joe: So if someone is listening to this and they were in your shoes, you know where you were 10 years ago and they had a day job and they want to do what you've done which is building Amazon Affiliate Sites and make some income on the side what should they expect? Should they … if they pick a category they like, they do a review site, they sign up, they get involved should they … would your expectations that they're going to hit 1 out of 10 on sites that they do, 2 out of 10, 5 out of 10. What would you give them in terms of a ratio so that they can understand and of course these are all ballpark numbers and what kind of money can they really make? I mean we're talking about on the small side a few thousand bucks a month and the people that are big and really experienced at this you know what kind of money are they making? Chris: Yeah you know that's a tough … it's tough I think with the ballpark it's a challenge to give an answer to that because the experiences that people have may lend themselves to be able to be successful more easily. Joe: All right, well look everybody listens to me all right. And they're like Joe you're an idiot but I like you and you know would … I have people tell me like they feel like we're old friends from this nude podcast. But you know me through Brad, we chatted, if I was to do this … let's be specific. You could say … be honest say, Joe, you're going to do 1 out of 10. Just face it, Joe, you're not going to do well. I mean you're the expert what would you guess if people are going to do this with some these in experience on a thing that they love and they're smart and they're going to do research online, they're gonna go to your podcast, they're going to go read everything about Chris Guthrie and figure how you do it. What are they going to do, 1 out of 10, 1 out of 5, what do you think? Chris: Ah if they're learning from me it's going to be 100% right. Joe: You're a humble guy every time okay. Chris: Yeah and though I'd say probably it's … with a lot of things, you get into it and sometimes they'll hit and they'll do well. So for me, the best site that I have was doing over 10k a month. Joe: Okay. Chris: Worst site would be like $300 a month. And that's where I'll be some of the weaker ones and then some are them between where I have a few thousand or so. Hit rate would be more like maybe 25-50% with sites that would be doing pretty well. But it … yeah, it's just really tough to answer that question for me. Joe: You improved that hit rate I would assume with the research that you do upfront. Is that right? I mean just like a physical products business on the web, on Amazon or Shopify whatever it is if you do your research up front; what are the competition price points, how are you going to sell it, things of that nature- Chris: Yeah. Joe: And you're doing the same thing with Amazon Affiliate; you need to pick a product with a great margin, something that you can write about, something that has been up searches online. What tools do you use to help … even if you have a passion for something whether it's worth it on … whether it's worth creating an Amazon Affiliate Business? So are there certain tools that you use to help that hit rate go up? Chris: So well tools for like the research side of things? Joe: Yeah to help ensure that the path that you're going down is going to be as successful as possible. Chris: Yes, I use a lot of SEMrush actually. So I use that tool quite a bit because I just like to pull up a site, see what stuff is ranking well, where they're getting their traffic from and- Joe: Do you have the paid subscription for that or do you just use the free version? Chris: So I fluctuate off and on. So from the process of building or going back to yeah I'd more than all do the paid subscription, and then if it's okay we've got enough stuff on our plate let's just focus on what we have and not create anything new then it's like well I don't really need to pay extra subscription right now. So I fluctuate in and out. Ahrefs is another tool I use as well although that was another one that I just was okay I got a good sense of where our competitors are in their links, where they're getting traffic, and okay I cancel out as well. So it's like- Joe: I always get that one wrong, it's A-H-refs is that right? We did a giveaway when we launched the podcast on an account on a subscription for that but it was Mark's area of expertise. Can you spell it out for me? Chris: Yeah, it's A-H-R-E-F-S.com and I'm not even sure how you're supposed to pronounce that either. Joe: Okay. Chris: So I mean I met someone that works for the company at that conference as well. I didn't bring that up but yeah- Joe: Mumble what they said that'll generally work. If you actually … the way my 16 year old does, he just speaks confidently and I believe him when he's comp … no idea what he's talking about but he speaks confidently. I think that's the trick. Chris: Yeah. Joe: All right so Ahrefs- Chris: Yup. Joe: You went through it and that one is more of what links the sites have right? Is that what you're looking at? Chris: Yeah, so it'd be more like looking at both viewers and the lengths for me. I was merely just trying to see where my key rankings were and so I was kind of more just tracking how it is we're doing. For SEMrush that's why I would use just the tool for research. And the thing is that here's what … the thing with tools and especially the two tools I just mentioned they've been around for years and years and years so they have so many different things that I probably didn't even know. Like I probably didn't even need one or the other it's just like when you get comfortable using one tool for one thing you'd use it for just that one thing. And then you might use this tool for the other thing. But that's kind of what the approach I would do. Joe: Okay. So do that research upfront and what you're looking for is traffic, competition, links, things of that nature before you go down the path to increase success rate, any other recommendations that you'd give somebody just starting off? Chris: Just the main thing I would say is well … I mean if you're looking at what … just looking at larger sites that are doing well. Seeing … I try to reverse engineer a lot. So when you're looking at starting from now that you're doing your research process and seeing what sites are getting in the traffic beyond just like figuring out why are they getting this traffic. Is it because they have a bunch of links pointing at them? Is it because their content is much much better? That's … I guess I keep coming back to this like but it's always for me differentiation. What is it that they're doing that's really doing that is working really well for them and then how can I do better than that? And so in the process of doing that research and looking at that then you're going to see okay it looks like they're using AdThrive or something for their ad platform and then they're using Amazon's Affiliate Program and maybe they're using LinkShare so you link to Walmart and things like that. Joe: From a buyer's side if somebody came to you and said “Hey look I'm looking at buying this site can you give me your opinion on it?” What things should buyers look for that maybe somebody in the Amazon Affiliate Space has done this sort of cheat and it's not going to last, is there anything that stands out that people should be aware of or look for? Chris: It's not because … you want to look at where they … if they are building links you want look at where they're doing it because there's you know PBNs or things like that are definitely more gray area. Joe: If I were … go ahead and say what PBN stands for, please. Chris: Yeah, Private Blog Networks, that's where people build out like huge networks of blogs and then they use links on those blogs and point them at the site. And then those blogs are getting traffic or links part of them as well. So that looks like you're getting links from higher quality sites when in fact they're just sites people would construct pretty much solely for the purpose of pointing links at properties they own or properties their clients own. And I can't remember exactly how long ago it was but Google cracked down and quite a bit. From what I've seen people kind of just got it underground and so it's kind of the [inaudible 00:33:26.3] a lot but … so looking at that is helpful in terms of how a buyer can protect themselves from that. Usually, you're able to use some of these third party tools to help check that out. There's also things where if you're signing an agreement that's saying I haven't used a PBN and then you find out that they are because maybe you're ranking stopped or go down because they've stopped in turning to run that PBN and point the links at you then that's something that you could have legal recourse to go after them. But that might be something out of buying side that included- Joe: Yeah, that's what you definitely don't want to have to do is to go after them after the fact. Chris: Yeah. Joe: Because you're chasing them for money that you gave them which is never a good position to be in. Chris: Yeah. Joe: But certainly doing the research to see where those … where the traffic's coming from and see if there is a PBN and trying to avoid it as much as possible. I think a lot of the times Chris getting to know the person, trusting a broker that's involved if there is one involved, really getting to know the seller in a positive manner. I always recommend whether it's a $35,000 site and it could apply to 3,500 as well, or a 3.5 million dollar site, if you're buying it, it's your money, you worked hard for it, get on a plane, spend an extra thousand dollars stay in a Holiday Inn whatever and meet the person face to face. Do a Zoom or Skype conference call so you can see them and talk to them but meet them face to face before you close the transaction. You can go under LOI in advance but I just don't think there's a better substitute for a handshake, having a lunch or dinner or beer and getting a better feel for them. Of course, you've got to do that due diligence and that research and hire experts like yourself or [inaudible 00:35:14.5] whoever might do the research if you don't have it to protect your money. It's something you worked hard for and I can tell you right now that when you make an investment and you blow it, it's really really hard to pull the trigger again. I know a lot of people that have done that. I know more people that have been incredibly successful and then unsuccessful. But those that thought they knew everything and thought that everybody was kind and trustworthy like they were and they pulled the trigger and something changed in the world, there was a shift with an algorithm update or whatnot and things just fall apart. They can fall apart very quickly. So lots of research meet somebody face to face, use the tools that you're talking about, the Ahrefs and SEMrush, check for PBN things of that nature. You know most people are good but it's the few bad ones that you just want to avoid in my opinion, in my experience. As far as up the top line revenue you think you know if somebody that can do this maybe they're making $10,000 a month that they do really well, how many hours a week are we talking about that is going to take to operate a business of this nature? Chris: It's definitely if … so for I guess it depends. For me, I'll give … I can really only speak to my own experiences. So for that site that like my bigger site that I had before I sold it, it was probably 15 hours a week or so and then the rest of my time was on other projects. So it wasn't like a full time thing because I was doing it outside my day job in the first place and then I only added a little bit more time because then I thought okay well I've got this new time. I don't want to have all my eggs in one basket because now I have no job and just one primary site and then other sites that are also helpful but wouldn't be enough for me to cover my bills and for … at the time I was like okay I just want to make sure I could … I don't have to go back and get a job. Joe: [inaudible 00:37:01.3] Chris: And so that's kind of the approach that I took and it worked for that site. It really depends on me and a lot of times too with Amazon Affiliate Sites especially, you're able to hire out for a lot of aspects of the process of building; either building, maintaining, any aspect to that because it's just content creation and there are a lot of writers that you can find. They can cover that part. And so if you're not doing it yourself and you're finding ways to get yourself out of that process then it can be much further reduced. Now I try and just … for me it was I try to only come up with ideas and then work with people that can help implement a lot of these or to … it's more just about trying to really limit the amount of time I spend on actually like creating content for instance. I might like to write about something on a blog personally but if I can have someone else do it then it wouldn't make sense for you to do that. Joe: Yeah, content creation can take an awful lot of time. Chris, we're running out of time. Can you share any last minute thoughts or recommendations for those that are listening that are either building, buying, or selling Amazon Affiliate Sites; any last minute advice that you would give them? Chris: Yeah, I would just say that … well, actually I'd say if anyone is curious or has other questions feel free to … I would like to say feel free to email me. Joe: You know without a doubt I want to … let's talk about how they reach you. We'll put it in the show notes as well but you know throw out whatever email address, phone number, blog sites, anything you want to share right now I'd be happy to do that. But we'll also put it in the show notes so everybody can find it in writing and get a link there too. Chris: Yeah so to answer your question I'd say decide on what you want to do right? If you're trying to … and everyone probably has a different expertise or where they're at with their life, what they want to do. If you're limited by a capital and you have a lot of money to invest then it may make sense to just simply build something so you can build it up and then come to your brokers like you guys of course and then sell it and that can give you cash that would … you could then use to reinvest and do those things. And that might be something you would do while you're still at your day job. If you're already on a site where you have access to more money then buying something would make sense. And being able to then take where you're at and growing it from there. I'd really just say that decide which focus you want to go with. Make sure you find ways to differentiate. I mean I kind of bring out that this whole time but for me, everything that I've done with any business is always been for me differentiation and finding ways to do much better than the competition. Joe: That seems to be the good … best key word here is just be different. You don't want to be like everybody else; differentiate yourself. Still do all the things right, still build something that people want to come to and trust but differentiate yourself in whatever way that you can. Excellent. Chris, how do people reach you? How do they find you? Share any information you can now so that they can get in touch with you and talk about this. Chris: Yeah, so best place would probably just be UpFuel.com which is my site. We didn't talk about it much but I sell the WordPress plugin that helps people with Amazon Affiliate things as well and that's EasyAzon.com. Joe: EasyAzon.com? Chris: Yeah so if it's … if you're running WordPress and you know a lot of people do of course then that's a software you can use to help with creating links and earning more money from those links as well. Joe: Excellent. I will make sure that link is in the show notes as well. So UpFuel.com, EasyAzon.com anywhere else that you are in the world? Chris: Twitter @chrisguthrie and yeah so that's probably the main ones but I'm happy to … if any … if you're on the buying side and you're just looking for second opinion, I try and I've just done well with trying to provide value and people with no expectation, no return and then things work out so- Joe: I agree. Just help people have good conversations and it comes back around. All right man listen I appreciate it Chris thanks so much for your time. Hopefully, folks that are either building buying or selling Amazon affiliate sites will get some good resources here. Thanks for your time today I appreciate it. Chris: Thanks.   Links: Upfuel.com: An up to date article with respect to the Amazon affiliate niche. Easyazon.com: The plugin that a lot of WordPress users install as well (they have over 10,000 installs). AMASuite.com: Discover products and how to differentiate and source them inexpensively.

Today's guest is Chris Yates. Chris is an entrepreneur who acquires and manages portfolios of websites. He is the founder of Rhodium Weekend an event for investing in online businesses, and he runs several online businesses including Centurica, Buying and Selling Websites, and Vision Group Management.   Chris started his online entrepreneurial journey in 2009, while running a digital marketing agency. He felt client work wasn't scalable, and he had an urge to build his own assets. He also got a call from a former partner/mentor who wanted to partner with Chris buying online businesses. They bought 10 or 12 websites that year, and Chris thought it was so much fun that he sold his marketing agency and started acquiring web businesses full time.   We talk about Chris's online journey and the benefits of being able to build an income online. We also talk about how isolating it can be and how Chris and his partner decided to start Rhodium Weekend and how passionate Chris is about getting like-minded people together to talk about what matters most for their businesses. We talk about all of this and more on today's show. Episode Highlights: Chris shares how Rhodium Weekend is his passion. A couple years ago, Chris bought Centurica and has been building out the company. It's been fun helping people find the right businesses to buy. How there can be ups and downs with online business. Especially, the penguin algorithm update. How when you buy a business, you buy what the person did to the business previous. How money making hacks are not sustainable. Changing a model from organic traffic to paid search. How Centurica can do SEO analysis for a website and risk analysis. How opportunities can be flipped around. Heavily relying on Google organic traffic. This could be a potential risk. They try to be an objective third party, so that the buyer can know what they are buying. People who work with Centurica are people wanting a risk and valuation. They analyze data from broker listings for a starting point. Risk assessment and analysis. They also verify that seller claims are accurate. The importance of trust but verify. Start with the profit and loss statement when looking at a potential business to buy. Understand the trends and seasonality and what the capital requirements are. Google analytics is great because revenue is usually driven by traffic. Ahrefs backlink tool is one of the simplest tools to find backlinks. Look for quality links and bad links that look artificially generated or look like spam. SEMrush can help find rankings and traffic numbers. FBA businesses and third party sellers. Every business model has specific due diligence. Diversity of skews is better than relying on one product. It's important to look at seller metrics. Are they selling directly or third party fulfillment. Look at refund rate to judge product quality. Look at both the positive and negative product reviews in relationship to other competitors. Take a deep dive into the notifications look for complaints or policy violations. Resources: Chris Yates Rhodium Weekend Centurica Centurica Website Buyers Report Buying and Selling Websites Vision Group Management Chris Yates LinkedIn @ChrisYates30 on Twitter The Four Hour Work Week Ahrefs SEMrush