POPULARITY
IBPA's CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to land traditional distribution; and share tips about how to successfully run a company. Also, host Christopher Locke extends a heartfelt thank you to Angela for her many contributions to IBPA and indie publishing.PARTICIPANTSAs chief executive officer of the Independent Book Publishers Association (IBPA) for the past nine years, Angela Bole worked to support the growing independent publishing community through advocacy, education, and tools for success. She holds a Master of Science degree in Book Publishing from New York University and a Bachelor of Arts degree in English with a minor in Gender Studies from Indiana University Bloomington. In 2018, she was awarded the Book Industry Study Group's Community Builder Award, given to an individual in recognition of significant work done to engage a representative set of book industry stakeholders. In 2019, she was named a Publishers Weekly notable person of the year.In February 2023, Angela will become CEO of Firebrand Group.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?You can learn more about Firebrand Group here: https://firebrandtech.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/
Jeremy is a futurist, a keynote speaker, host of the podcast Futureproof, and author of the book “Going Social”. He’s also a social media expert, entrepreneur and a strategist. Recently, he started his own management consultancy and branding/communications agency called Firebrand Group, which focuses on personal branding rather than business branding.
Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, and more. Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM Books in November 2012, hitting the #1 spot on Kindle for social media and business. In his spare time, Jeremy blogs and curates news daily to his Twitter following of 55,000. Most passionate about I had an interesting year. I sold my company, Firebrand Group, which I had started seven years earlier. After selling it, I took a little bit of time to figure out what I wanted to do next, what would be my next big challenge. My wife was pregnant with our third child and I took some time to help her with our two other kids and with the baby. I felt very fortunate that I was able to do that. One of the things I realized is that entrepreneurship is usually respected by some but not by everybody. The next thing I want to do is find a company that has an incubator or a venture fund that wants to launch new ideas and move things a little bit faster and that needs someone with an entrepreneurial background. So, I want to remain an entrepreneur but help other companies move ahead. Jeremy’s entrepreneurial journey The decision to help other entrepreneurs was born out of some previous successes that I had when I went to Unilever, just before I established Firebrand. I was the first employee of a technology-based beauty startup that invented a luxury product Unilever tried to sell for $600, when they were known for five-dollar soap. It was a very disruptive idea. It required a different skillset than Unilever had. Not only was it successful and not only did they sell it to another company with a pretty profitable exit, but it was the inspiration for them to launch an entirely new prestige division. In Unilever, I was able to, in a short time frame, do something that was pretty impactful for them, something that made me think that if I could do it for them, maybe there were other companies with that desire to move quickly but that didn’t have the skills and the ability. When you are a $60-billion consumer products company, generally you have a little bit more of a conservative mindset than the typical entrepreneur has. When I launched Firebrand, I had a book called Going Social coming out. It was about teaching businesses how to prioritize social media and digital marketing, how to focus on the things that work instead of just the things that generate some buzz. A lot of companies are focusing on the wrong things. I wrote that book and I realized that there are a lot of companies that need that kind of assistance. I took a combined approach of a consulting/agency mindset, which was that there are some clients that need us for a consult and advice and some clients that need us to execute. Some companies need us for “in between.” I wanted to help them do what was needed and teach them at the same time. The teaching aspect was probably one of the most impactful aspects of Firebrand. I’m a big believer in teaching. If I can help these people make smarter decisions, they will go on to be better marketers in the future. I take a lot of pride in that. I established Firebrand Group and ran it for six-and-a-half years until I felt I needed to face new challenges. I realized that it was probably a good time for me to exit and to pass the company...
Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who's thought deeply about how to future-proof a business. He's the author of the books, Getting to Like and Going Social. He's the founder of the Firebrand Group and co-host of the Futureproof podcast. Our conversation is all about the next big thing. If you're curious about innovations like augmented reality, drones, AI, and cryptocurrency, and how they can help your business, stick around because we're about to take a wild ride into the future.
Sometimes I just have to pinch myself when it comes to the events, people and experiences I get access too on a daily basis. This week I got to interview two billionaires, got access to an embargoed Nasa project and interviewed two of the speakers for the upcoming Innovation Congress Event. The interview was so good I had to rip the audio out and post it as a full episode. What is Innovation Congress? Below you’ll find some of the amazing speakers and topics that will be discussed at the event but to promote the event I took over the Social Fresh Facebook page to interview two of the speakers. Melanie Deziel a Native Ad Consultant & Brand Storytelling Speaker who’s previous worked with New York Times, TimeInc and Huffington Post to name a few and Nick Cicero CEO/Founder @Delmondo, created the 1st video analytics for Snapchat and Facebook Live who previously worked with WeAreBrave, Live Fyre and Expion. I moderated this discussion and we covered a wide range of topics from digital advertising, future of video, live streaming, augmented and virtual reality as well as an in depth discussion on how a mortuary could leverage digital storytelling and video. This discussion was so much fun and had so many insights I thought it had to be shared with you the FOMOFanz podcast community. Innovation Congress is the first event of it’s kind happening in NYC July 18-19th founded by Jeremy Goldman, Nicole D’Alonzo, Jason Keath and Amelia Tran. The event is bringing together some of the most innovative minds in the world and is combination product of the Firebrand Group and Social Fresh team. $200 OFF: Also the team at Innovation Congress is offering $200 off the ticket price and free access to the workshops happening on July 18th if you use this code here: https://2017.innovationcongress.org/?promo=fanzo Make sure to follow my two amazing guests as well as the event pages below: Melanie Deziel: http://mdeziel.com/ https://twitter.com/mdeziel Nick Cicero: http://delmondo.co/ https://twitter.com/nickcicero Social Fresh: https://twitter.com/socialfresh https://www.facebook.com/social.fresh/ Firebrand https://twitter.com/FirebrandGrp https://www.facebook.com/firebrandgrp/ Innovation Congress: https://2017.innovationcongress.org/?promo=fanzo https://www.facebook.com/innocongress/ About the Innovation Congress event: Innovation Congress by Social Fresh, in special partnership with Firebrand Group, is July 18-19 at The New School in NYC. The conference is focused on helping businesses stay ahead of their competitors in the next 3-5 years. We want to help companies learn how to use the disruptive technologies driving innovation today before someone else uses them to disrupt their industry. This will include discussions on digital trends, tech innovations, and organizational change. Oh yeah, and it’s at this rad theatre venue at the New School called Tishman Auditorium. They have robotic cameras! Sessions will cover Augmented Reality, Audio Content Trends and Technology, Virtual Reality, Influencer Marketing, Automation and Chatbots, The Evolution of Ideation, The Future of Talent, 360 Video, The Future of Media + Content, Artificial Intelligence, Live Video, Apps, Video Ads, Understanding the Social “Story” Trend, Internet of Things, Crowd Technologies and the Sharing Economy, and more. Basically all the buzzwords. But with extra substance and actionability. Nick is moderating the Future of Video (snap, 360, live, vertical, insta stories, etc) Melanie is on the future of digital ads (geo, video, AR, influencers, etc.) Hope to see you there! --- FOMOfanz Sponsors: FREE Small Business Dashboard 9 Spokes: 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/ 5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week. If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.
[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he's on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he's also an accomplished author, having published two books, a keynote speaker, and a contributor to INC. [00:00] Secret to a killer brand. [00:55] What's up, Creative Hustlers. [01:30] Why we wish Jeremy was still in town! [01:50] Jeremy's background [02:04] Key points in “Getting to Like” [02:40] Jeremy & the Firebrand Group [03:20] Future Proofing and Marketeers. [04:14] Positioning from a Marketing perspective. [04:55] Why you should follow Jeremy's column on INC. [05:30] Personality vs. Substance. [06:00] Steven's Facebook feed is yelling at him. [06:30] Thoughts on Video Ads [07:10] If Steven was a cat, his name would be “Video Struggles” [08:35] If you have to record it 5 times, it HAPPENS! [09:00] If you have blinds tied up in the background, no one is going to buy your product. [09:28] Getting back into video. [10:10] All the struggles to recording videos. [10:30] Podcasteers, don't fear! Podcasts are sticking around. [11:37] Using only one sense to absorb information. [12:00] Future of Podcast: Apps in Cars & Holograms in your living room. [13:16] Marketing impact of A.I and Emerging Technologies [13:35] What is RankBrain and self-learning? [15:02] The checks and balances of A.I [16:05] But, let's remember, it's only a machine. [16:50] Melissa doesn't know what “Skynet” is… [17:17] Facebook wasn't even a thing when Steven & Melissa were in high school! [18:20] Shout out to Zoe from About.Me [19:25] Traveling can help marketers have empathy and improve their game. [20:05] Embracing the different cultures and countries. [21:00] Find what people really need. [21:25] Alan's jump from Cape Cod to USC. [21:58] Melissa wants to start a diversity club! [22:29] Americans have the worst potlucks. [22:50] International Roundtable [24:15] It's the ugly American's fault flights are expensive. [24:42] Ben Franklin is the first American #CreativeHustler. [25:30] Pouring one out for all the homies. [25:53] Who's your Mount Rushmore of #CreativeHustlers? [26:50] Looking at legacy as entrepreneur. [27:20] Jeremy wants to be remembered as, “at least he wasn't a schmuck” [27:55] We're bringing schmuck back! [28:30] Adult Warning: Look up “Scutch” on UrbanDictionary! [29:06] Let us know if we were too Schmucky! [29:30] Get your free gift at TheCreativeHustler.com/Checklist! [30:20] Don't forget to leave a review! [30:43] Melissa's Moment of Hustle Contact: Tweet him on Twitter - @Jeremarketer Find out more about what Jeremy does: FirebrandGroup.com Check out his books on Amazon: Going Social by Jeremy Goldman Getting to Like by Jeremy Goldman
Jeremy Goldman is founder and CEO of the Firebrand Group in New York City. His digital branding and marketing consultancy is devoted to Fortune 500-level brands and high-growth start-ups including L'Oreal, Movado and many others. Hear his story on this week's episode. This Week on Why I Social, Jeremy and I discuss: Why he loves New York City What he took away from writing a book What was his "aha" moment before founding his company And of course, Why Does He Social?! Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud, Google and Otto Radio. Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish. Learn more about Zoomph at http://bit.ly/WhySocialAnalytics
The journey to 100 is complete. So begins the road to 200...and it begins with one of the hardest working people I've ever met in the field. Amelia Tran is Senior Digital Strategist at Firebrand Group, an award-winning futureproofing firm focused on building powerful brands through innovative digital marketing. She's also a board member and events manager for an amazing group of social media minds in NYC called Mosaic. Hear her story on this week's episode. This Week on Why I Social, Amelia and I discuss: Why working at Starbucks played an important role in her career What it's like to make a complete career shift (and how she managed) What the future holds for her... And of course, Why Does She Social?! Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish. Learn more about Zoomph at http://bit.ly/WhySocialAnalytics
To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it. Would you like to know this about your peers.... What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What social networks are marketers achieving the greatest ROI? Where do they plan to invest in the future? What social platforms do they plan to spend the most money on for advertising? What forms of content are they creating the most and least? What role will video and live video play in their marketing plans? Most popular social media software platforms? How are they utilizing and implementing influencer marketing programs? What types of roles are they hiring for? If you would like the answers to these questions you have come to the right place. In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report. It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath. As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals. Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following: Top social media trends Top social media goals chosen by marketers What social networks produced the most ROI in the past year How social media teams are spending their time Most common social media roles being hired for Where marketers are investing their dollars for social advertising What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.) Most popular social media software How marketers are using and executing influencer marketing Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there! Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunes, Stitcher or SoundCloud! Supporting Resources: Future of Social Media Report (download free report) 5 Unpublished statistics on the future of social media What is a better social media goal? Customer loyalty or brand awareness? Not using social media software? It may be costing you. 2016 Social Media Predictions Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor
Minter Dialogue Episode #204 — This interview is with Jeremy Goldman, founder and CEO of Firebrand Group, a digital branding and marketing consultancy based out of New York. Jeremy is also a two-time author, first with Going Social and now with Getting To Like, co-written with Ali Zagat. In this podcast, we discuss some of the tips and tricks for getting a social following, what executives in big firms should be doing about their personal brand, the implications for HR and management, and a good deal more about branding and future proofing your business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.? Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business. Jeremy Goldman, founder + CEO Firebrand Group, author Getting to Like. Stewart Rogers, Dir. Marketing Technology Venture Beat delivers you Breakthrough marketing technology tips every 2nd Monday. Michele Price, founder, Growth Hacking CMO hosts Startup Spotlight with Rob Cotter, Organic Transit Follow us & ask your questions via twitter using #BBSradio. We love rewarding engagement. You are invited to visit radio show blog at www.thebreakthroughradio.com
Episode 27 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Jeremy Goldman is a social media executive, entrepreneur, strategist, personal branding expert and author. He is the founder and CEO of award-winning future-proofing firm http://www.firebrandgroup.com/ (Firebrand Group). Jeremy has 15 years of experience helping brands improve their digital marketing and social media strategies, including Jurlique, Consumer Reports, L'Oreal, Colgate, Amtrack, Kiehl's Since 15, Movado and Unilever. Business Insider calls him “one of the 25 Most Influential Ad Execs on Twitter.” The co-author with Ali B. Zagat of the new book, https://www.amazon.com/Getting-Like-Professional-Opportunities-Financial/dp/1632650479 (Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success), Jeremy's first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM, hitting the #1 spot on Kindle for social media and business. He is also a columnist for Inc. and a regular contributor to Harvard Business Review. Major Media AppearancesAs a recognized branding expert, Jeremy has appeared in major media outlets, including the Wall Street Journal, BBC, and CNBC. His insights have been featured in Smart Money, Mashable, Read Write Web, The Star-Ledger, Clickz, Workforce.com and Internet Retailer Magazine, and his campaigns have been detailed in Gawker and Ads of the World. Jeremy was previously AVP of Interactive and Communications for iluminage Inc., a Unilever subsidiary, launching in 2013, marking the multinational's first foray into luxury personal care. Before that he was Director of Digital Marketing for TEMPTU, Director of Global Ecommerce and New Media for Kiehl's, and Senior Global Marketing Manager, Interactive, for Jurlique. He also launched and ran a successful online direct marketing agency, WJER Consulting, serving clients in fields from fashion apparel to industrial products. Marketing SuccessUnder Jeremy's leadership, Kiehl's won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy saw a number of marketing successes. He developed a partnership between TEMPTU and Beyoncé's Deréon fashion line that resulted in TEMPTU's largest-ever ecommerce sales period. During his tenure, TEMPTU won the Independent Cosmetic Manufacturers and Distributors Association Award for Website Innovation. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland's Robert H. Smith School of Business, which ranks second only to MIT in that specific combined degree. A self-described “social media overachiever,” Jeremy active on Twitter, Facebook, his blog, and more. When not working or socializing online, he likes to spend time with his wife and pets at home in New York City. Find Jeremy on Twitter: @jeremarketer. His Instagram username is @JeremyGoldman. Show TopicsHow does live video help with personal branding? How can livestreamers improve their video content? The value of focusing on fewer social media platforms Benefits of being an early adopter and of playing in a less crowded space The process of writing books and being a co-author The future of live video on Facebook
As the leader of the Firebrand Group, Jeremy Goldman helps major brands develop digital marketing strategies and inject social media into their campaigns. A well-known writer, speaker, branding expert, and author of "Going Social," Jeremy will share his wealth of digital marketing and social media insights.
Minter Dialogue Episode #80.This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, we caught up with each other and discussed eCommerce and social media marketing. Jeremy has a lot of operational experience, sharing with us a whole lot of tips and tricks for improving eCommerce. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)