Podcasts about grps

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

"Restaurant Week" in Marshall, Girls Weekend in Holland and Color, Color and more Color at the GRPS! Nikki Tramper has all you need to know about these events and you can fine more at WMTA.org!See omnystudio.com/listener for privacy information.

Erik taucht in seinem heutigen Podcast mit Jan König tief in die digitale Content Welt ein. Jan, Co-Founder von ODALINE, berichtet über Herausforderungen in der digitalen Kommunikation mit Marken und wie aus seiner Sicht eine Strategieberatung wirklich erfolgreich wird. Unter anderem stellt er sich Eriks folgenden Fragen: - Wodurch grenzt ihr euch im Markt vom Wettbewerb ab? - Wie setzt ihr den kreativen Part eurer Aufträge um? - Wie messt ihr den Erfolg eurer Maßnahmen? - Gibt es Metriken, die eine Übersetzung der Viewtime von digitalen Content Maßnahmen und “alten GRPs” möglich machen? - Welches sind aus deiner Sicht häufige Fehler, die Brand Advertiser oder D2Cler aktuell machen? Nachfolgend noch die thematisierten Links von Jan aus der Folge: MT Podcast #116 mit Paul Ashcroft // GoDaddy: [https://rb.gy/sr18yi](https://rb.gy/sr18yi) Youtube/ Channel5: [https://rb.gy/g3ypex](https://rb.gy/g3ypex) Jan gründete 2020 die digitale Strategieberatung ODALINE, die sich zwischen Media, Content und Kreation positioniert und silo-übergreifend arbeitet. Jan gehört im Jahr 2024 zu den Top100 Köpfen der W&V und Business Punk. ODALINE berät KundInnen wie Ford, Vodafone, ALDI SÜD, Jack Wolfskin, Disney und den NABU. Seine Karriere startete Jan bei groupm 2011, wo er 2018 zum Geschäftsführer von WAVEMAKER berufen wurde.

On this Behind the Mitten podcast: Co-hosts John Gonzalez and Amy Sherman feature segments on the Iron Ore Heritage Trail and Blackrocks Brewery in Marquette, and interview students and teachers from Grand Rapids Public Schools regarding the Consumers Energy SmartArt Competition as part of ArtPrize.Learn more about the SmartArt Winners at https://force4michigan.com/smartart-t....Segment 1: Amy and Gonzo interview:Josiah Willink (who finished #4 in the competition), a senior at City High Middle School, who is considering art education as a major. He explains in detail his work titled "Sunclimbers."Segment 2: Andy Langlois, co-owner of Blackrocks Brewery in Marquette, talks about what you can expect when you visit one of Michigan's most beloved breweries.Segment 3: The Iron Ore Heritage Trail is a 47-mile, year round, multi-use, interpretive trail that crosses the Marquette Iron Range in Michigan's Upper Peninsula. Those who bike, walk, run, hike, ORV, snowmobile, cross country ski, birdwatch, and/or wander will find a section of trail perfect for your activity. We talk to new administrator Bob Hendrickson. Learn more at ironoreheritage.com.Segment 4: More ArtPrize. Gonzo and Amy interview:Art teacher Marci Hanley of University Preparatory Academy, who had two students who made the Top 20. She explains the SmartArt competition.Winner Joshua Kortenhoven joins in next to talk about his winning artwork.Art teacher Teagan Burns of Museum High School, whose student Mathew Pierce was the People's Choice winner, talks about how important it is for students to be validatedTune in. It's a fun show!Keep up to date on everything going at Behind the Mitten by visiting amyandgonzo.com.Follow Gonzo and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

On this Behind the Mitten podcast, co-hosts Amy Sherman and John Gonzalez interview teachers and students who participated in Consumers Energy's 2023 SmartArt Competition with Grand Rapids Public Schools and ArtPrize.On Sunday (Sept. 17), students were recognized for their clean energy-themed artwork in a ceremony presented by Consumers, GRPS and ArtPrize.GRPS student Joshua Kortenhoven won the 2023 SmartArt competition with artwork titled “Green Shoes.” He received a $2,000 college scholarship from Consumers Energy. He is a 10th graders at City High Middle School.The Peoples Choice winner was Mathew Pierce, a junior at Ottawa Hills High School. His work was titled "Striped Hyena."On this podcast Gonzo and Amy interview:Art teacher Marci Hanley of University Preparatory Academy, who had two students who made the Top 20. She explains the SmartArt competition.Winner Joshua Kortenhoven joins in next to talk about his winning artwork.Art teacher Teagan Burns of Museum High School, whose student Mathew Pierce was the People's Choice winner, talks about how important it is for students to be validated.And Josiah Willink (who finished #4 in the competition), a senior at City High Middle School, who is considering art education as a major. He explains in detail his work titled "Sunclimbers."Artwork from the finalists included mixed media, oil painting, ceramic, yarn, digital, ink, plastic, and more. They were selected from 41 entries.The 20 finalists, along with their artwork title, grade, and high school are, in alphabetical order:Quinlyn Angstman, Connected, 9th, Museum HSZy'Aira Blackmon, If I Could Wear It On My Shell, 9th, Innovation CentralAlice Cork, A Better Future, 10th, City HMSImoni Curry, Healing, 9th, U-PrepYoselin Diaz-Deleon, Imagine, 11th, C.A. FrostJacey Doyle, Reusable Energy, 11th, Museum HSAmelia Ferenczi, Military vs. Future, 9th, UnionChloe Gust, Reaching for the Sun, 10th, C.A. FrostA'Nyah Harris, Just Another Rainforest of the Sea, 9th, Museum HSCarneiscia Harris, Power Cleaner Greener World, 11th, Innovation CentralPrecious Herrera, Una Hermosa Bendicion, 11th, Southwest MHSEmma Hoogewind, Stories, 9th, C.A. FrostClara Kirkbride, Whales, 9th, C.A. FrostJoshua Kortenhoven, Green Shoes, 9th, City HMSMathew Pierce, Striped Hyena, 10th, Ottawa Hills HSAzaria Powell, Mother Earth, 9th, U-PrepEliot Redwine, Biomass, 11th, City HMSRachel Sackett, The Veil, 11th, City HMSConnor Thompson, Economic Greed, 9th, Museum HSJosiah Willink, Sunclimbers, 11th, City HMSThe winner's artwork, along with the art from Top 10 finalists, is on display during ArtPrize ona large banner hanging outside the Consumers Energy electric substation downtown at Fulton Street and Market Avenue. ArtPrize continues through Oct. 1.To see photos of all the Top 20 winners and learn more about SmartArt, go to force4michigan.com.To learn more about Behind the Mitten go to amyandgonzo.com.Follow Gonzo and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

This week we turn our focus to ArtPrize, the annual international art competition and cultural event that is held in Grand Rapids in the fall. We've got the scoop on all that is new and different this year, plus some of the incredible community partnerships like SmartArt, that make ArtPrize a truly unique experience. A collaboration among the City of Grand Rapids, Downtown Grand Rapids, Inc. (DGRI), and Kendall College of Art and Design of Ferris State University (KCAD), ArtPrize celebrates its 14th year of bringing all sorts of art and artistic experience to the world.New to the ArtPrize scene is their executive director, Catlin Whitington, who just joined the team in March, and moved to GR from Austin, Texas. Not only do we hear about what exactly is happening with ArtPrize this year, but we also ask just what has captured Whitington's big Texas heart in West Michigan. Our friends at Consumers Energy join us to share the story of SmartArt. This special part of ArtPrize partners Consumers Energy with Grand Rapids Public School students in a unique way. Students have the opportunity to create an individual, unique piece of art that brings new ideas about sustainable energy to the forefront and into the discussion. Joshua Paciorek, West Michigan Media Relations Specialist and Spokesman for Consumers Energy stops by to share all the details. On September 17, Consumers Energy will reveal the top twenty high school students' art entries, as well as the winner of the SmartArt scholarship at an event that the whole community is invited to at Studio Park. Following themes of renewable energy, energy efficiency, and sustainability, you can see the student's art on display at 40 Monroe Center St NW #105, Grand Rapids, MI 49503 through October 1.Get more information on the SmartArt Celebration here: Consumers Energy SmartArt Celebration September 17To really go “behind the mitten” on SmartArt, we also talked with Dan Van Till, Coordinator of Fine Art at Grand Rapids Public Schools. We learn why this art competition that incorporates sustainability into its very design, is both necessary and an incredible opportunity for the right art student. He shares what he loves about not just the competition, but also about the celebration that happens on September 17. Seeing families and friends come together in such a public way to honor their kids has been an incredible part of the ArtPrize experience for Van Till. We round out the show with more details on exactly how ArtPrize will work this year, from artist venues, to how to vote throughout the two weeks. Catlin Whitington joins us again with everything you want to know about how it all works, and how you can make the most of your visit to Grand Rapids for this fun event. Follow John and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

On this episode of Behind the Mitten, we learn more about the Consumers Energy SmartArt competition, which is a part of ArtPrize, the international art competition that happens in Grand Rapids this fall. Dan Van Till, Coordinator of Fine Arts at Grand Rapids Public Schools, joins us to share more about this transformative experience for his high school students, and what it means to be a part of such a visionary process.You can join the celebration of SmartArt on September 17. Get more information about this fun event here:SmartArt Celebration

“I kind of just hit this point where I was like, I am not living authentically. What do I even like? I sort of had a relationship with myself but not really. Also, I was kind of battling my own sexuality at the time as well, too. And I just hit this moment where I was like, I can't do it any more — I can't live the way that I am living, I am not living for myself, and I don't feel authentic. And so, I ended up quitting running for a short little bit and then revisited the sport with a different mentality of, how can I enjoy this and still figure out these other areas of life that feel kind of swirly and messy?” Sammie Bennett, a west Michigan runner and SHE RUNS Grand Rapids race ambassador, grew up playing soccer and started running in 2012. Her first-ever road race? The 25K River Bank Run — a pretty big distance for a newer runner. Sammie and Heather talk about tackling this race (it was Heather's first-ever race, too), how Sammie went on to race the RBR five times, SHE RUNS Grand Rapids (formerly Gazelle Girl) three times, and various other local races totaling 80+ races over the years. During their conversation, Sammie also is honest about how her relationship with running has changed over the years, and the personal growth she's experienced in more recent time. Mental health awareness is incredibly important to Sammie, and her mission is to create an inclusive space for all kinds of runners, so everyone has a safe space to challenge their bodies and minds. As a SHE RUNS Grand Rapids race ambassador, she's particularly focused on helping create a welcoming, inclusive place for runners of all backgrounds and experience. “Inclusivity is one of my highest values as a runner myself, and also as helping create space for people to have a place in the running community in Grand Rapids because it can be so intimidating and it can also be a little off-putting when you show up in a community and you're like, I don't look like anyone else, I don't act like anyone else, I don't run like them, but Iwant to be a runner, or I think I am a runner,” she says. “And it's like, you know, you put shoes on and you go out for a run, you are a runner and you belong and that is really important for me to help empower people to not necessarily feel deterred because they don't look or feel or do things like anybody else. But if you are curious about running and you want to run, and a barrier for you is accountability or lack of knowledge or you're just looking for friendship, there's a place for everybody in the Grand Rapids running community to do that. And I am really big on trying to create that space for everybody if I can. I am trying. I am trying my best.” Sammie and Heather also talk about winter running and how signing up for a spring race helps keep us motivated throughout the coldest months in Michigan. Registration is underway for SHE RUNS Grand Rapids, which takes place April 30, 2023. The all-women's event includes a half marathon, 10K, and 5K. It starts and finishes in downtown Grand Rapids and features nine neighborhood and business districts on the half course, as well as area highlights including the historical Sixth Street Bridge. The event, now in its 11th year, features a Finish Line Festival, open to participants and the community — this event includes live music, food trucks, and local wines, ciders, and beers. 100% of event proceeds benefit Girls on the Run West Michigan and the YWCA West Central Michigan.  Learn more about SHE RUNS Grand Rapids, sign up for a race, and access downloadable training programs at sherunsgr.com  ALSO SHARED: Race discount code for the 30th anniversary Grand Rapids Public Schools Turkey Trot. Use the code 2022MRG5 for $5 off your registration. Register at GRPS.org/Turkey-Trot   

Ken is joined by Kimmy Beuchler,Director of Early College Programs, Merze Tate College, Western Michigan UniversitySee omnystudio.com/listener for privacy information.

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars. Guest: Meg CiaralloHost: Mike Shields

Michaela is a major recording Artist who consistently performs and creates music. Our conversation was nuts, this is one of the best GRPs. We got tiny hands.

Gov. Whitmer strengthens enforcement of Michigan face covering, capacity orders. Grand Rapids Public Schools hosting virtual town hall on distance learning plan on Wednesday. Rad Women Walking Tours return to downtown Grand Rapids. Grand Rapids Civic Theatre's Driveway Cabaret series featured in New York Times. The Rapidian encourages local residents to share their own stories related to civic, economic, and public health developments in the Grand Rapids area on The Rapidian's platform. To get started as a community reporter, visit TheRapidian.org/write. https://therapidian.org/community-upd... Whitmer's Full Wednesday Directive: https://content.govdelivery.com/attac... GRPS' Website: https://www.grps.org/ GRRT's Website: https://grandrapidsrunningtours.com/r... GRCT's Driveway Cabaret Series Broadway World Article: https://www.broadwayworld.com/

Commissioning editor Laurence Eastham and editor Siân Barton consider the top stories from the first full week back in the office in 2020 focusing on Gefion and the recent spate of run-off announcements. The top stories in the week commencing 6 January 2020 are: 1) Neon Underwriting placed into run-off 2) Amanda Blanc’s latest role announced 3) GRPs £68m 2019 spend revealed 4) FCA warns insurance managers to tackle misconduct 5) Gefion meets end of last year’s 5m euro liquidity deadline

We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry this year. We reviewed the results of an industry survey that we conducted earlier this year, asked the panelists weigh in on the topics covered in the survey, and invited the webcast audience to take part in live polls about them. In addition, we compared these results to a similar survey we conducted three years ago to see how our industry is evolving. Carol Chung, SVP Media Technology at DigitasLBi, kicked off the discussion by sharing her thoughts on how media buying across screens will change at agencies as video consumption across multiple screens continues to increase. Next, Amy Garfinkel, SVP, Director of Investment and Activation at Mediavest, gave her thoughts on which buy-side stakeholders are best positioned to deploy media campaigns that leverage addressable TV, video on demand, interactive TV and multi-screen integration. Our Senior Director Corporate Research & Media Insights, Brad Adgate, weighed in on the shift in media currency from cost-per-point and GRPs to cost-per-thousand and impressions as cross-platform buys continue to increase. Later in the webcast, he also discussed the importance of measurement for these buys for the industry. Next, both Jeff Jones, Director of Media Services at McCulloch+Company and Mary Meder, President at Harmelin Media addressed the hot topic of programmatic, and when they thought it will play a bigger role in TV buying. The panel also addressed some of the biggest topics online advertising is currently facing – including ad blocking and ad fraud – and more importantly, how to combat them. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast now. Janice Finkel-Greene, EVP, Director of Audience Buying Analytics at Magna Global, kicked off the lively panel discussion by sharing her thoughts on how a shift to impressions-based buying could help advertisers address the increasing fragmentation of audiences and make it easier for advertisers to combine multiple markets in a single buy. Additionally, Janice discussed how this would enable a more efficient buying process for local broadcast and cable inventory. Next up, Matt O’Grady, EVP & Managing Director, Local Media at Nielsen, talked about how qualitative data, layered on top of impressions-based buying, could precisely target consumers. Matt also shared his thoughts on how a shift to an impressions-based trading model could make local TV more comparable to other media for buying and measurement purposes. Rounding out the panel was Nick Garramone, SVP, Research and eBusiness Operations at NCC Media, who talked about how this shift in buying could impact an advertiser's ability to measure audiences on a sub-DMA and local zone level, as well as his thoughts on the various options of media currency. The panel also engaged in a roundtable discussion about the obstacles standing in the way of this media buying shift to impressions for local broadcast and cable advertisings in addition to how advertisers would benefit from a shift from GRPs to impressions. They also all shared how their companies are working to ensure that impressions-based buying is reliable, stable and consistent for advertisers before we opened it up to our live audience for questions. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Watch this brief video to learn how impressions-based buying and CPMs is better suited for a fragmented, multi-platform video landscape.

Teresa Weatherall Neal has worked for GRPS for 35 years. She started out as a student worker as a teenager. She has worked in numerous capacities throughout the district including as an Administrative Assistant, Coordinator of Compliance, and Co-Director of Community and Student Service. Just prior to her appointment to Superintendent, she worked as the Assistant Superintendent of Community and Student Affairs for seven years. She has a love for both the students of Grand Rapids and the city itself. She, herself, is a product of Grand Rapids. She comes from a large family with deep roots in the City. She is proud of her education in GRPS and will brag to anyone that she attended South Middle School and graduated from Creston High School. In her State of the Schools Address, Superintendent Neal made a statement that seemed to resonate with many people in the District and in the community. She stated, “These are our students, our schools, and this is our City.” She truly believes this and is working, and has charged her staff to work, with that statement in mind

Annual Conference 2009 Workshop - How to use Financial Small Groups to Connect with Your Community | Loran Lichty | Wed, Apr 29, 09