Podcasts about grps

At Possible in Miami, Ari Paparo sits down with Mike Fogarty, Head of Client Development, Brand & Agency Partnerships at Tatari, for a fast-moving conversation on how TV advertising is being rewritten in real time. They dig into the shift from legacy metrics like reach and frequency toward outcome-driven measurement, unpack the evolving balance between programmatic and direct buying, and explore why “convergent TV” is becoming less of a buzzword and more of an operating system. Along the way, they touch on everything from pause ads and shoppable formats to AI-powered media planning and the future of linear in a streaming-first world. If you're thinking about how brands actually drive results across modern TV, this one delivers clarity without the fluff. Takeaways TV measurement is shifting from GRPs and reach toward real business outcomes. Advertisers are demanding clearer proof of performance across linear and streaming. Convergent TV is becoming a unified way to plan, buy, and measure across channels. Programmatic CTV still has limitations compared to direct buying. Not all inventory is equally accessible or measurable in automated systems. Live sports and major events remain critical for scale and attention. New ad formats like pause ads and shoppable units are expanding creative options. AI is starting to influence both creative production and media planning. Adoption of AI varies, with some teams moving faster than others. Data and automation are improving how campaigns are executed and optimized. Linear TV continues to play a role alongside streaming platforms. The industry is still working through how to standardize measurement across environments. Chapters 00:00 Welcome & Possible Conference Vibes 00:48 The Shift in TV: From GRPs to Outcomes 01:27 What “Outcomes” Really Mean 02:21 Measurement Challenges & Testing Methods 03:06 Buildable vs. Non-Biddable Inventory Explained 04:43 The Reality of Programmatic CTV 05:20 Sports & Tentpole Events 06:00 Interactive TV Ads & Creative Innovation 07:15 AI in Creative Production 08:08 AI in Media Planning & Buying 09:25 How Brands & Agencies Are Adopting AI 10:31 AI in Execution & Buying Intelligence 11:05 The Future of Convergent TV 12:12 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

According to research by Forrester, when brand experience and customer experience are improved together, companies can achieve up to 3.5x revenue growth. So how do you build a trusted brand all while consistently delivering high quality customer experiences? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jessica George, Director of Marketing Communications at Avery Dennison. Thank you so much for joining us today, Jessica! I’m super excited to dig into all of the experience you bring to the table. Just for our listeners, can you kick us off by telling us a little bit about yourself, your background, and your role? Jessica George: Just a little about me: I have been working in brand marketing communications for—I almost don’t wanna say because it absolutely dates me—but it’s been 24 years now. This is my first role in B2B or B2B manufacturing. So I’ve been with Avery Dennison for about eight years. Before that, I was doing all direct-to-consumer and brand marketing. So kind of both sides, I would say, of the sort of marketing spectrum there. And there are some really unique challenges in manufacturing, but for the most part, what you find is that marketing challenges are the same in both B2B and B2C. So it’s been a really fun journey and there’s just a lot more to keep learning. RR: Well, just looking at your background, it’s safe to say that you’ve been in some really cool roles, marketing some really interesting products. As someone kind of in the tech world, I’m always so fascinated by—and kind of a little bit jealous of—folks who can point to very tangible things and say “I brought that to life” or “My team did that.” I know you’ve developed a philosophy around brand awareness and performance excellence, both of which are very central to your work. Can you talk us through why brand matters so much, and how a strong brand translates into business impacts, like we heard in that introduction? JG: Yeah, absolutely. I would say this is probably an area where you do see some differences between direct-to-consumer and sort of B2B. In direct-to-consumer from almost a psychology standpoint, you’re going to see faster, more tangible impacts with regards to things like media and marketing psychology, so how people react to ads, how often you need to show someone something. You see, as a consumer yourself, sort of the impacts of all of that. Why do you buy the things that you buy? Why do you gravitate towards the brands you gravitate towards? In B2B manufacturing, it’s definitely different. You are trying to build that same brand presence, that same brand consistency, and that same brand equity, but your audience is often a lot more narrow. It’s focused on a particular segment or industry or trade application, but still your brand integrity remains important no matter who your audience is. And so that’s one of the common things between B2C and B2B. Avery Dennison operates in an industry that we invented by a technology we invented 91 years ago, so our brand has grown somewhat organically from that singular invention and sort of expanded from the center there. We’ve also grown by acquisition. We’ve gone into adjacent categories and technologies, and now we’re massive. So now we’re, you know, $9 billion globally and 35,000+ employees. So, it’s really a completely different ball game. Managing and protecting that brand as you grow from the center and grow out and kind of pull things in and pull in, that equity becomes a real challenge. And so the consistency of what you look like and what you sound like and how you talk about your business is really critical as your name kind of moves farther and farther away from you. So it’s just absolutely critically important that you maintain control of how you show up in front of those audiences. RR: That leads us very well into kind of my next question, which is: When you’re tackling marketing and brand building at large, multi-portfolio organizations like you have, what’s kind of surprising about dealing with brand at this scale and what lessons have you kind of taken away from this time now at Avery Dennison? JG: I think what becomes interesting is that brand in the direct-to-consumer sense or in the B2C sense is really something that the person who’s using your product at the end of the day identifies with. So within manufacturing, Avery Dennison is the brand, but within that brand we have so many different solutions that kind of ladder up to who we are as a company. And they all support our overall strategic vision, but they also mean different things to different people based on how they’re interacting with them. And so I think what my biggest learning was, if you’re marketing brands like JIF and Smuckers, your frame of reference for who your audience is is a little bit different. They have a different understanding because they’re interacting with you. Whereas if you go out into the manufacturing space, they’re likely interacting not necessarily with your brand name or what they consider to be Avery Dennison, but with a specific product subset. So for me, the biggest shift when coming into this space was: Yes, Avery Dennison is critical to maintain as a brand, but equally as important are all of the attributes and value propositions for the products underneath that Avery Dennison makes. And so when you operate in so many different regions and so many different verticals and industries, it’s really your product integrity. And the equity of those products, that becomes really critical. And so that’s a shift for sure, and I think it makes you think about your brand integrity a little bit differently, but also how important it is to make sure that every product has its own concise and clear value proposition. And that’s really the biggest difference: If you go to market as Jif, everybody already understands a whole bunch of things about JIF. They already understand a whole bunch of things about Nike, so a lot of that legwork is done. What we try to do in B2B manufacturing is make sure that the Avery Dennison name stands for quality. It stands for innovation. It stands for solving some of the world’s most complex challenges. We want to make sure that we consistently know we’re standing for that. We then have another added responsibility to make sure that all of our products then stand for what they need to stand for and perform as intended, no matter who’s using them. RR: Thinking about this shift from direct to consumer to where you are now, what was hardest when you were making that transition? What did you really have to learn, and what was most difficult when you were learning those lessons? JG: The hardest thing to grapple with is the lack of data that exists in the B2B space. In direct-to-consumer marketing and brand marketing, you’ve got access to IRI data. You’ve got access to Nielsen data, you’ve got all of your digital media and marketing data, and you can then check sort of your velocities and IRI and say: “Hey, you know, we turned on this campaign, we added this many GRPs to a TV.” You look at the impact of that and you see it five days later. You see it 10 days later represented in your actual business metrics and IRI. The ability to do that was something that I took for granted. And so when I came to manufacturing, you have to think a lot differently about how you’re determining what success looks like for things like your marketing campaigns. First of all, you’ve got a longer purchase lead time, so it takes longer for a customer to make a decision usually on what product from Avery Dennison they’re gonna buy, or if they’re gonna switch from a competitive product to Avery Dennison. That decision, in essence, takes longer, so your sales cycle is longer, your negotiation cycle is longer. When you are kind of doing all of these marketing things that you would’ve done in the direct-to-consumer space—turning on digital campaigns, reaching out in social, doing events and things like that—you don’t see the impact of that marketing right away, and so you don’t have the ability to make as many fast, data-driven marketing decisions. So that’s the hardest for me: the data. What we had as a major outage, I would say we maintain 250 pieces of collateral. Are all of those collateral pieces doing something for us? Are they all being accessed? Are they all being used? Are they all in the right condition? Are they actually being used to influence purchase decisions for our customers? It’s not necessarily a learning curve, but it definitely is something that you have to get used to and you have to learn how to pivot differently and react off different pieces of information and different levels of information, often an incomplete picture to make informed decisions moving forward. RR: It’s really funny. I feel like I talk to a lot of folks that have come up in the B2B space, so they’ve never had this influx of data where it’s like: “I know I can directly attribute.” It’s always just: “Okay, I’m puzzle piecing together what I have. I’m finding tools that can help me do better.” It’s very interesting to hear that kind of directional shift looking back kind of when you’re seeing these gaps and seeing, okay, I’m having a hard time measuring these things. I’m trying to maintain 250 pieces of collateral and make sure that they’re all valuable. Thinking of this, what signals told you it’s time to look for a platform? What problems beyond these—or just these—were you trying to solve? JG: There were really kind of two things that happened and they were two things that happened completely independent of each other, and we were able to kind of marry up a root cause. And so what happened was on the marketing communication side, my team and I were dealing with the challenges of: “I wonder if our collateral’s working, do we need to be maintaining all of these pieces all the time? Can we set a different cadence for updating them?” A lot of that was rooted in. Running the team efficiently. From the MarCom side, what we saw was the time efficiency piece of it. The other thing that we started to see was you get a lot of like: “Hey, I don’t know if this is the most recent version. Hey, can you send me this? Hey, there’s four copies of this on the drive. Which one is the right one?” And so all of this stuff started to look like, yeah, we can field all these questions, of course, and we know the answers to all this stuff, but is this really the best use of our time? The sales team was seeing something a little bit similar to what we were seeing, so we said we need to start looking for a tool that’s gonna help us solve all of these problems. We’re kind of hearing through our relationship with Salesforce and some of these other tools that we have this tool called Highspot, and we were like, all right, let’s take a look at it and see what it does. And lo and behold, it did everything that we were asking for it to do, so we started to explore a little bit more about the platform and we went: “I think it does everything that we needed to do.” We were able to expand that value to the entire sales and marketing organization, and we’ve not looked back. Instead, we just kept expanding. So we found this tool that did the things we needed it to do, and then. We kept going: “Oh wait, it does this,” and “Oh wait, we can add on this.” It just keeps getting better and better. We went in wanting it to do something and then we kept going: Oh, I wonder if it could do this, and then it could do that. And if it couldn’t do that at that moment, it was probably on the innovation horizon with the team. All we had to do was call the team and call our point of contact and say: “Hey, we’re thinking about trying to figure out how our collateral ultimately influences purchase at our customers, is there a way to tie that sort of outbound send from the Highspot platform into what our customers are doing?” And they went: “Yeah, because of our relationship with Salesforce, we can absolutely start to tie those things together and the metrics keep getting better, tighter, and more sophisticated, and our teams keep deepening their use of the platform. We just kept solving problems that kept coming up or that we didn’t know existed, and the platform just kept adapting and growing with us as a company and with our needs, and I think that was really unique. RR: Yeah, and I mean, I think that’s the ideal scenario, right? That the perfect tool falls in your lap and you’re like: “Oh, I just get to run with this.” I don’t think that happens often, so I love that that was an easy decision and has continued to be a great relationship over, you know, the last five, six years. Looking across that period where, you know, you started with one use case and now you’ve expanded out as the need arose: At a high level, can you walk me through how you and the team kind of use Highspot to standardize execution across product lines? And again, like you were talking about earlier, how does it help you ensure that reps show up consistently with the Avery Dennison message wherever it’s appearing in the field? JG: The platform allows us a level of control and access, so right off the bat, we stop answering questions about, is this the most recent version of this? I no longer have people who are pulling down decks from 2010 to 2015, even to 2020 because they know exactly where to go to find the most recent one, and they can trust that that’s the most recent one, and it’s fully up to date and a hundred percent available for their use. Because if they couldn’t find it and couldn’t see it, then it’s not, and that’s the way we kind of control that. It stops that question of: “Am I using outdated visual equity? Am I not talking about the brand correctly or am I not talking about these products correctly?” All of that is controlled because we have what we call the single source of truth for pushing out content to both our internal teams as well as our customer base. And so reps have the option to get right into Gmail and link into the Highspot widget and search and send for things that way. But they also have the ability to see what all their customers have received in the past. So you prevent some duplication too. So, if a customer received something as part of a campaign that was sent out, you can see in the customer record in Salesforce, oh, my customer already got that, but I’m gonna send them the second piece of information that’s kind of tied to the first one that they’ve got, but might help kind of further the conversation there. We can control all of that now, which is something that we couldn’t control in the past. We have visibility to all of the touch points that a customer has. It all lives in our single customer record in Salesforce, which gives us one view. Because we’ve got controls and permissions, it allows the marketing communications team to sort of be the owners of our equity once it leaves our four walls we can control anything that a rep has access to. We’ve moved so far out of the idea of downloading things and into the idea of everything being cloud-based. And so it’s awesome from a performance perspective, and it gives everybody a lot of flexibility in the mobile space. All of our reps actually operate on these cool tablets now, so they don’t even have full-functioning laptops, but they can still access everything through Highspot because it’s all the most recent version, and it can all be sent right from their tablet. So the rep doesn’t even have to say: “Is this in the right equity?” They just pull it from Highspot. They know exactly that it's the most recent, most up-to-date version of that deck. It just eliminates so many of the questions, and it eliminates the outdated versions that exist on hard drives too. RR: So, thinking about what you just shared there of how that has changed the relationship between MarCom and sales, where it’s not: “Hey, where's this thing, can you help me find it, or is this up to date?” Now, you are saving time there and sales are also saving time because they’re not waiting for responses and so on so forth. What has that kind of done to the relationship between these teams, and maybe how has that saved you time? JG: Oh yeah, absolutely. I mean, it saves us time every day from a MarCom perspective. The relationship with sales is interesting because marketing communications is typically a marketing function. Makes sense. And it’s usually some either sitting alongside marketing or maybe a subset of marketing. And that was true at Avery Dennison as well. About, oh gosh, four years ago now, we moved marketing communication into sales under a leader who’s now our VP GM of Labels in North America. But she has historically and continues to have just a real innovative mindset in the digital space, and is just a champion of digital innovation. I think the relationship between marketing communications and sales shifted largely because of the direction of that leader and her endorsement of the things that we wanted to do in the digital space as being helpful to more than just us. But if you can take a look at what your sales team needs. And see where they’ve got outages. So, you know, bringing the perspective of that sales leader and for us to be able to connect those dots because we have that relationship. And then also see moving forward how the reps are interacting with the platform has been really critical. And I think we would not have considered the MarCom team at all equipped or even interested in some cases in sort of the idea of sales enablement and sales enablement platforms. But we became interested because the digital innovation time period was absolutely spot on with what we needed at the time. So we found a tool, the tool did what we needed. It was innovating at the same pace that we are, and it was helping push us forward in areas that we didn’t even know were possible yet. So, we kind of branched into this idea of sales enablement through the platform with Highspot. We got to see firsthand how reps were interacting with the system and the platform. And we got to say like: “Okay, I think if we were doing X amount of pitches per month, we’d see some traction in these areas, or we’re starting to really see this piece of collateral heat up and translate into sales attribution. We should start pushing this piece of collateral out to, you know, the reps and customers that would find it most valuable.” So I think it strengthened our relationship with the reps. We were able to hear and see what they needed and where they needed support in a way that we probably wouldn’t have if we were in the marketing organization or if we were sitting off by ourselves. There were certainly some relationship improvements that came as a result of that, but there was also just a whole eye-opening knowledge that marketing, communications and digital experience can play a huge role, not just in helping market your products, but also in helping your sales teams go out and market products. Maybe they’re not using something that you developed, but if they can show up in front of a customer more consistently, more confidently, more accurately, and you’re enabling that through a platform, to us, that’s a win-win. RR: So you’re asking that question of: “What can we spend our time doing to ensure that our reps are showing up the way we want them to?” You’ve mentioned a couple of things that kind of support this. You know, what reps are doing in the platform, what content they’re looking at, what’s being shared. I would be curious to hear—you know, we talked about the absence of data—so, what sort of metrics and data points are you looking at to tell you that okay, we are reaching reps the way we want to? JG: There’s a couple of different things that we look at. On the MarCom side, we’re particularly interested in attribution metrics. So, are certain pieces of collateral being tied to closed one sales opportunities at certain customers? That really helps us figure out if there is a specific type of content that’s really resonating, or if there is a product line or solution that’s really gaining a lot of traction. And I think that’s helpful for my team that builds that content. On the other side of that, I will say what we look at from a behavior standpoint in the reps are things like: “Are they being appropriately trained on new products and innovations as they hit so that they can go out and sell those to customers?” And we do that training through the Highspot platform. “Are they pitching things to customers? Are they pitching pieces of collateral? Are they using sales plays to go out and talk about hot topics? Are they using customized digital selling rooms to pull bespoke pieces of content and send it to one customer in particular?” All of that now is done within Highspot in a matter of minutes. You know, we measure collateral efficacy on the MarCom side, but then we also look at, if the reps are kind of hitting all these behaviors, if they’re pitching the amount of times we want ’em to pitch, if they’re using digital selling rooms, if they’re completing their training, what’s the effect of that on their actual sales metrics? And so the other thing we line up is: Is this sales rep performing against their sales goals and then also exhibiting these behaviors that we’ve established as the positives for helping drive your customer relationships? We see a 100% overlap with the top performing sales reps from a business perspective and the behaviors that we wanna see within the Highspot system, there is a 100% overlap between those reps that perform at the top, both in Highspot and with their sales metrics. Because we’re able to tie those things together. There’s confidence in the system that it is helpful. There’s confidence from a rep standpoint that if I do these things in Salesforce, if I do these things in Highspot, I have a better chance at hitting my sales goals and hitting my quarterly bonuses. RR: It’s amazing that you’ve built a culture where that is baked in and known by your reps that: “Okay, I have the path to success. I just gotta. do X, Y, and Z, and I know that it’s gonna help me. I invest a little time here and it pays dividends down the line.” You know, it’s been a journey—like you said, five, six years. From all of that work over the last few years, what key wins can you share? Any stories you’re super proud of? JG: I honestly think that the entire implementation is a great story that we’re really proud of, and it’s one that we talk about in every commercial kickoff meeting that we have now. If we would show up at a commercial kickoff and we’re giving a digital presentation and we don’t talk about something new that we’re doing in Highspot, we will get questions from our sales reps on what’s going on with Highspot. Are we adding anything new in Highspot? Can I get that functionality in Highspot to me? That’s a huge win. From an attribution standpoint, I would say what we’ve seen that’s been really nice on the MarCom side is the attribution metrics, so the influenced revenue metrics within the Highspot platform. From our standpoint, we are able to use that metric at least directionally to say our collateral is still proving to be valuable in these ways to our customers, and it’s still helping us influence purchase at our customers. And so I would say that sort of attribution or influenced revenue metric is really another huge success story. And I kind of won’t get into the numbers, but we’re easily tens of millions of dollars of influenced revenue every year, and we just see that number go up. RR: Yeah, and it seems like everything we talked about from the very outset of this journey, you’ve kind of solved those problems, and you’ve found the clarity. I love to hear that as we’re kind of wrapping up. I know for me, I get on the line with you and I’m like, “Ooh, tell me how you did all of this.” So, for anyone else listening, for all of those early career marketers aspiring to lead and to navigate complex organizations like yours, what skills, lessons have been really critical to getting you where you are and successful where you are? JG: I think my advice is relatively simple. Take the opportunities that come to you early in your career and don’t overthink whether or not it’s the right thing, because if it’s even somewhat related to what you do, chances are from a story standpoint, you’re gonna be able to figure out how to connect those dots. So when I went from fashion merchandising into digital marketing. That didn’t seem like a na, like a natural progression. And then when I went from digital marketing into data loyalty marketing, that didn’t seem like a natural progression. But as you get into brand marketing, you start to see those are all pieces of a whole pie. Before you know it, you’ve kind of built a package, and the package is yourself. Now, you have all of these different skills. It’s really hard to find people now on the other side, so moving from agency side to client side and being able to now hire agencies and hire people into my team, what I look for are really well-rounded people. I don’t look for people who have just. Moved up the same, the same linear progression. I look for somebody who is a little bit more of a Swiss Army knife and has a bunch of different skills that we’ll find valuable because you never know what is gonna happen, especially in marketing. And I would say the other piece is leadership skills are the one thing that no one taught me or or more appropriately taught me that I was gonna have to learn. Take courses on public speaking, learn how to build compelling presentations, do all of those things that seem not maybe exactly what your functional discipline is but will ultimately help you be a better leader. Learn how to lead with empathy. Learn how to read people. Learn how to sort of listen to what people are telling you, because more often than not, everyone’s telling you what they need as long as you’re listening, you know. Leadership and learning how to be a good leader is something that I think I’ll never be done learning. RR: At Highspot, one of our guiding principles is learn it all. And I, I love that phrase because it’s very encouraging, to your point, about how opportunity strikes in weird places. The work you do today may not be the work you want to do tomorrow, but it will lead to those roles you’re looking for, and it will lead naturally if you can sell yourself and message that the right way. Well, thank you so much for joining us today. JG: Thank you to you and the Highspot team, honestly, for helping us kind of on this crazy journey. RR: To our audience, thank you for listening to this episode of The Women Podcast. Be sure to tune in next time for more insights on how you can maximize go to market success with.

Private aviation has a reputation problem, and it's not because demand is slow, but because the system behind it is still operating like it's 1998.  Too many operators are stuck in old behaviors: seven brokers on a single trip, opaque pricing, and a customer experience that feels more like chasing down a missing receipt than stepping into a premium service.  We talk about “frictionless” tech in every other industry, but in aviation, friction is still the business model. And yet, the real opportunity in private aviation isn't more luxury, it's more transparency, standardization, and efficiency. The industry doesn't struggle because people don't want to fly. It struggles because the little guys can't scale, the big guys can't personalize, and customers end up paying $100 for a turkey sandwich wrapped like a gas-station snack.  If 90% of operators have fewer than 10 airplanes, how do they compete, maintain safety standards, reduce costs, or deliver anything resembling a modern experience? That's where FlyHouse is flipping the script. Their thesis is simple but radical for aviation: create a unified tech ecosystem, give small operators scale, tie owners and flyers directly to availability, and make safety a cultural standard, not a checkbox.  How is FlyHouse building a marketplace where transparency replaces guesswork, lift becomes predictable, and users can split a $40,000 flight as seamlessly as splitting a dinner bill?  My guest today, Jack Lambert, the CEO of FlyHouse, has spent the last three years building something the industry has resisted for decades: a tech-driven aviation model where operators, owners, and flyers all win.  In this conversation, we break down what it actually takes to modernize a legacy industry, where the real inefficiencies sit, and why culture (not just airplanes) is the asset that determines who survives the next wave of consolidation.   You'll also learn; Why private aviation feels chaotic today, and the hidden friction points customers never see How a tech marketplace with 2,000+ airplanes solves the real bottleneck: lift, not luxury The cultural and behavioral shifts operators must make for safety to actually mean something Why the “Henry” flyer (high earner, not rich yet) is reshaping private travel demand The economics behind brokers, GRPs, and why seven middlemen on one trip destroys value How small operators can access fuel savings, maintenance leverage, and real safety oversight through scale How Flyhouse's split-flight functionality turns private travel into a predictable, shareable, lifestyle product The little details that separate forgettable operators from world-class ones   About the Guest Jack Lambert is the CEO of FlyHouse. He is an industry veteran, widely respected for his leadership and innovation in private aviation. His aviation career is backed by decades of experience, and his personal achievements extend beyond business. A graduate of the University of Massachusetts Boston, Jack was a standout student-athlete, holding records in three sports and earning All-American honors. His exceptional achievements led to his induction into the university's Hall of Fame, further fueling the drive and determination that would later define his leadership in aviation. Building on this foundation of excellence, Jack went on to found and serve as CEO of Jet Access Aviation. Known for his creative vision and hands-on approach, Jack has earned a reputation for reshaping how businesses and clients experience private aviation. At FlyHouse, Jack continues his forward-thinking leadership style. His vision is rooted in the belief that transparency, trust, and putting people first are key to sustainable success. He leverages his deep industry knowledge to drive FlyHouse forward, fostering a culture of innovation while delivering exceptional client experiences. Jack's passion for aviation and unwavering commitment to service have enabled FlyHouse to redefine private flight, offering luxury, convenience, and affordability through a groundbreaking business model that benefits both jet owners and customers. To learn more, visit https://www.goflyhouse.com/ and connect with Jack on LinkedIn.   About Your Host Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers, and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association.    Subscribe, Rate & Review Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! 

Top Regional Hotspots in Australia 2025   Are regional property markets still outperforming the capitals?   In this episode, We chat with property expert and data-analyst Gilbert Melgar to unpack which areas across Australia are delivering the strongest capital and rental growth. From Bunbury's equity uplift to Mackay's rental returns, they review last year's predictions and spotlight the suburbs that stood out.   Gilbert breaks down the economic fundamentals behind top markets, highlighting affordability, strong GRPs, and increasing buyer demand. He also touches on early indicators in emerging markets such as Ballarat and Bendigo, where subtle shifts in activity suggest future potential.   The episode wraps with actionable advice for investors, from assessing borrowing capacity to choosing between capital city and regional strategies.   With sharp data and real-life examples, it's a must-listen for anyone eyeing their next move in property!     Download the free booklet of the top regional hotspots in Australia 2025

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

"Restaurant Week" in Marshall, Girls Weekend in Holland and Color, Color and more Color at the GRPS! Nikki Tramper has all you need to know about these events and you can fine more at WMTA.org!See omnystudio.com/listener for privacy information.

Erik taucht in seinem heutigen Podcast mit Jan König tief in die digitale Content Welt ein. Jan, Co-Founder von ODALINE, berichtet über Herausforderungen in der digitalen Kommunikation mit Marken und wie aus seiner Sicht eine Strategieberatung wirklich erfolgreich wird. Unter anderem stellt er sich Eriks folgenden Fragen: - Wodurch grenzt ihr euch im Markt vom Wettbewerb ab? - Wie setzt ihr den kreativen Part eurer Aufträge um? - Wie messt ihr den Erfolg eurer Maßnahmen? - Gibt es Metriken, die eine Übersetzung der Viewtime von digitalen Content Maßnahmen und “alten GRPs” möglich machen? - Welches sind aus deiner Sicht häufige Fehler, die Brand Advertiser oder D2Cler aktuell machen? Nachfolgend noch die thematisierten Links von Jan aus der Folge: MT Podcast #116 mit Paul Ashcroft // GoDaddy: [https://rb.gy/sr18yi](https://rb.gy/sr18yi) Youtube/ Channel5: [https://rb.gy/g3ypex](https://rb.gy/g3ypex) Jan gründete 2020 die digitale Strategieberatung ODALINE, die sich zwischen Media, Content und Kreation positioniert und silo-übergreifend arbeitet. Jan gehört im Jahr 2024 zu den Top100 Köpfen der W&V und Business Punk. ODALINE berät KundInnen wie Ford, Vodafone, ALDI SÜD, Jack Wolfskin, Disney und den NABU. Seine Karriere startete Jan bei groupm 2011, wo er 2018 zum Geschäftsführer von WAVEMAKER berufen wurde.

On this Behind the Mitten podcast: Co-hosts John Gonzalez and Amy Sherman feature segments on the Iron Ore Heritage Trail and Blackrocks Brewery in Marquette, and interview students and teachers from Grand Rapids Public Schools regarding the Consumers Energy SmartArt Competition as part of ArtPrize.Learn more about the SmartArt Winners at https://force4michigan.com/smartart-t....Segment 1: Amy and Gonzo interview:Josiah Willink (who finished #4 in the competition), a senior at City High Middle School, who is considering art education as a major. He explains in detail his work titled "Sunclimbers."Segment 2: Andy Langlois, co-owner of Blackrocks Brewery in Marquette, talks about what you can expect when you visit one of Michigan's most beloved breweries.Segment 3: The Iron Ore Heritage Trail is a 47-mile, year round, multi-use, interpretive trail that crosses the Marquette Iron Range in Michigan's Upper Peninsula. Those who bike, walk, run, hike, ORV, snowmobile, cross country ski, birdwatch, and/or wander will find a section of trail perfect for your activity. We talk to new administrator Bob Hendrickson. Learn more at ironoreheritage.com.Segment 4: More ArtPrize. Gonzo and Amy interview:Art teacher Marci Hanley of University Preparatory Academy, who had two students who made the Top 20. She explains the SmartArt competition.Winner Joshua Kortenhoven joins in next to talk about his winning artwork.Art teacher Teagan Burns of Museum High School, whose student Mathew Pierce was the People's Choice winner, talks about how important it is for students to be validatedTune in. It's a fun show!Keep up to date on everything going at Behind the Mitten by visiting amyandgonzo.com.Follow Gonzo and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

On this Behind the Mitten podcast, co-hosts Amy Sherman and John Gonzalez interview teachers and students who participated in Consumers Energy's 2023 SmartArt Competition with Grand Rapids Public Schools and ArtPrize.On Sunday (Sept. 17), students were recognized for their clean energy-themed artwork in a ceremony presented by Consumers, GRPS and ArtPrize.GRPS student Joshua Kortenhoven won the 2023 SmartArt competition with artwork titled “Green Shoes.” He received a $2,000 college scholarship from Consumers Energy. He is a 10th graders at City High Middle School.The Peoples Choice winner was Mathew Pierce, a junior at Ottawa Hills High School. His work was titled "Striped Hyena."On this podcast Gonzo and Amy interview:Art teacher Marci Hanley of University Preparatory Academy, who had two students who made the Top 20. She explains the SmartArt competition.Winner Joshua Kortenhoven joins in next to talk about his winning artwork.Art teacher Teagan Burns of Museum High School, whose student Mathew Pierce was the People's Choice winner, talks about how important it is for students to be validated.And Josiah Willink (who finished #4 in the competition), a senior at City High Middle School, who is considering art education as a major. He explains in detail his work titled "Sunclimbers."Artwork from the finalists included mixed media, oil painting, ceramic, yarn, digital, ink, plastic, and more. They were selected from 41 entries.The 20 finalists, along with their artwork title, grade, and high school are, in alphabetical order:Quinlyn Angstman, Connected, 9th, Museum HSZy'Aira Blackmon, If I Could Wear It On My Shell, 9th, Innovation CentralAlice Cork, A Better Future, 10th, City HMSImoni Curry, Healing, 9th, U-PrepYoselin Diaz-Deleon, Imagine, 11th, C.A. FrostJacey Doyle, Reusable Energy, 11th, Museum HSAmelia Ferenczi, Military vs. Future, 9th, UnionChloe Gust, Reaching for the Sun, 10th, C.A. FrostA'Nyah Harris, Just Another Rainforest of the Sea, 9th, Museum HSCarneiscia Harris, Power Cleaner Greener World, 11th, Innovation CentralPrecious Herrera, Una Hermosa Bendicion, 11th, Southwest MHSEmma Hoogewind, Stories, 9th, C.A. FrostClara Kirkbride, Whales, 9th, C.A. FrostJoshua Kortenhoven, Green Shoes, 9th, City HMSMathew Pierce, Striped Hyena, 10th, Ottawa Hills HSAzaria Powell, Mother Earth, 9th, U-PrepEliot Redwine, Biomass, 11th, City HMSRachel Sackett, The Veil, 11th, City HMSConnor Thompson, Economic Greed, 9th, Museum HSJosiah Willink, Sunclimbers, 11th, City HMSThe winner's artwork, along with the art from Top 10 finalists, is on display during ArtPrize ona large banner hanging outside the Consumers Energy electric substation downtown at Fulton Street and Market Avenue. ArtPrize continues through Oct. 1.To see photos of all the Top 20 winners and learn more about SmartArt, go to force4michigan.com.To learn more about Behind the Mitten go to amyandgonzo.com.Follow Gonzo and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

On this episode of Behind the Mitten, we learn more about the Consumers Energy SmartArt competition, which is a part of ArtPrize, the international art competition that happens in Grand Rapids this fall. Dan Van Till, Coordinator of Fine Arts at Grand Rapids Public Schools, joins us to share more about this transformative experience for his high school students, and what it means to be a part of such a visionary process.You can join the celebration of SmartArt on September 17. Get more information about this fun event here:SmartArt Celebration

This week we turn our focus to ArtPrize, the annual international art competition and cultural event that is held in Grand Rapids in the fall. We've got the scoop on all that is new and different this year, plus some of the incredible community partnerships like SmartArt, that make ArtPrize a truly unique experience. A collaboration among the City of Grand Rapids, Downtown Grand Rapids, Inc. (DGRI), and Kendall College of Art and Design of Ferris State University (KCAD), ArtPrize celebrates its 14th year of bringing all sorts of art and artistic experience to the world.New to the ArtPrize scene is their executive director, Catlin Whitington, who just joined the team in March, and moved to GR from Austin, Texas. Not only do we hear about what exactly is happening with ArtPrize this year, but we also ask just what has captured Whitington's big Texas heart in West Michigan. Our friends at Consumers Energy join us to share the story of SmartArt. This special part of ArtPrize partners Consumers Energy with Grand Rapids Public School students in a unique way. Students have the opportunity to create an individual, unique piece of art that brings new ideas about sustainable energy to the forefront and into the discussion. Joshua Paciorek, West Michigan Media Relations Specialist and Spokesman for Consumers Energy stops by to share all the details. On September 17, Consumers Energy will reveal the top twenty high school students' art entries, as well as the winner of the SmartArt scholarship at an event that the whole community is invited to at Studio Park. Following themes of renewable energy, energy efficiency, and sustainability, you can see the student's art on display at 40 Monroe Center St NW #105, Grand Rapids, MI 49503 through October 1.Get more information on the SmartArt Celebration here: Consumers Energy SmartArt Celebration September 17To really go “behind the mitten” on SmartArt, we also talked with Dan Van Till, Coordinator of Fine Art at Grand Rapids Public Schools. We learn why this art competition that incorporates sustainability into its very design, is both necessary and an incredible opportunity for the right art student. He shares what he loves about not just the competition, but also about the celebration that happens on September 17. Seeing families and friends come together in such a public way to honor their kids has been an incredible part of the ArtPrize experience for Van Till. We round out the show with more details on exactly how ArtPrize will work this year, from artist venues, to how to vote throughout the two weeks. Catlin Whitington joins us again with everything you want to know about how it all works, and how you can make the most of your visit to Grand Rapids for this fun event. Follow John and Amy:Facebook at: https://www.facebook.com/behindthemittenTwitter at @BehindTheMittenInstagram at @BehindTheMitten

“I kind of just hit this point where I was like, I am not living authentically. What do I even like? I sort of had a relationship with myself but not really. Also, I was kind of battling my own sexuality at the time as well, too. And I just hit this moment where I was like, I can't do it any more — I can't live the way that I am living, I am not living for myself, and I don't feel authentic. And so, I ended up quitting running for a short little bit and then revisited the sport with a different mentality of, how can I enjoy this and still figure out these other areas of life that feel kind of swirly and messy?” Sammie Bennett, a west Michigan runner and SHE RUNS Grand Rapids race ambassador, grew up playing soccer and started running in 2012. Her first-ever road race? The 25K River Bank Run — a pretty big distance for a newer runner. Sammie and Heather talk about tackling this race (it was Heather's first-ever race, too), how Sammie went on to race the RBR five times, SHE RUNS Grand Rapids (formerly Gazelle Girl) three times, and various other local races totaling 80+ races over the years. During their conversation, Sammie also is honest about how her relationship with running has changed over the years, and the personal growth she's experienced in more recent time. Mental health awareness is incredibly important to Sammie, and her mission is to create an inclusive space for all kinds of runners, so everyone has a safe space to challenge their bodies and minds. As a SHE RUNS Grand Rapids race ambassador, she's particularly focused on helping create a welcoming, inclusive place for runners of all backgrounds and experience. “Inclusivity is one of my highest values as a runner myself, and also as helping create space for people to have a place in the running community in Grand Rapids because it can be so intimidating and it can also be a little off-putting when you show up in a community and you're like, I don't look like anyone else, I don't act like anyone else, I don't run like them, but Iwant to be a runner, or I think I am a runner,” she says. “And it's like, you know, you put shoes on and you go out for a run, you are a runner and you belong and that is really important for me to help empower people to not necessarily feel deterred because they don't look or feel or do things like anybody else. But if you are curious about running and you want to run, and a barrier for you is accountability or lack of knowledge or you're just looking for friendship, there's a place for everybody in the Grand Rapids running community to do that. And I am really big on trying to create that space for everybody if I can. I am trying. I am trying my best.” Sammie and Heather also talk about winter running and how signing up for a spring race helps keep us motivated throughout the coldest months in Michigan. Registration is underway for SHE RUNS Grand Rapids, which takes place April 30, 2023. The all-women's event includes a half marathon, 10K, and 5K. It starts and finishes in downtown Grand Rapids and features nine neighborhood and business districts on the half course, as well as area highlights including the historical Sixth Street Bridge. The event, now in its 11th year, features a Finish Line Festival, open to participants and the community — this event includes live music, food trucks, and local wines, ciders, and beers. 100% of event proceeds benefit Girls on the Run West Michigan and the YWCA West Central Michigan.  Learn more about SHE RUNS Grand Rapids, sign up for a race, and access downloadable training programs at sherunsgr.com  ALSO SHARED: Race discount code for the 30th anniversary Grand Rapids Public Schools Turkey Trot. Use the code 2022MRG5 for $5 off your registration. Register at GRPS.org/Turkey-Trot   

Ken is joined by Kimmy Beuchler,Director of Early College Programs, Merze Tate College, Western Michigan UniversitySee omnystudio.com/listener for privacy information.

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars. Guest: Meg CiaralloHost: Mike Shields

Michaela is a major recording Artist who consistently performs and creates music. Our conversation was nuts, this is one of the best GRPs. We got tiny hands.

Gov. Whitmer strengthens enforcement of Michigan face covering, capacity orders. Grand Rapids Public Schools hosting virtual town hall on distance learning plan on Wednesday. Rad Women Walking Tours return to downtown Grand Rapids. Grand Rapids Civic Theatre's Driveway Cabaret series featured in New York Times. The Rapidian encourages local residents to share their own stories related to civic, economic, and public health developments in the Grand Rapids area on The Rapidian's platform. To get started as a community reporter, visit TheRapidian.org/write. https://therapidian.org/community-upd... Whitmer's Full Wednesday Directive: https://content.govdelivery.com/attac... GRPS' Website: https://www.grps.org/ GRRT's Website: https://grandrapidsrunningtours.com/r... GRCT's Driveway Cabaret Series Broadway World Article: https://www.broadwayworld.com/

Commissioning editor Laurence Eastham and editor Siân Barton consider the top stories from the first full week back in the office in 2020 focusing on Gefion and the recent spate of run-off announcements. The top stories in the week commencing 6 January 2020 are: 1) Neon Underwriting placed into run-off 2) Amanda Blanc’s latest role announced 3) GRPs £68m 2019 spend revealed 4) FCA warns insurance managers to tackle misconduct 5) Gefion meets end of last year’s 5m euro liquidity deadline

We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry this year. We reviewed the results of an industry survey that we conducted earlier this year, asked the panelists weigh in on the topics covered in the survey, and invited the webcast audience to take part in live polls about them. In addition, we compared these results to a similar survey we conducted three years ago to see how our industry is evolving. Carol Chung, SVP Media Technology at DigitasLBi, kicked off the discussion by sharing her thoughts on how media buying across screens will change at agencies as video consumption across multiple screens continues to increase. Next, Amy Garfinkel, SVP, Director of Investment and Activation at Mediavest, gave her thoughts on which buy-side stakeholders are best positioned to deploy media campaigns that leverage addressable TV, video on demand, interactive TV and multi-screen integration. Our Senior Director Corporate Research & Media Insights, Brad Adgate, weighed in on the shift in media currency from cost-per-point and GRPs to cost-per-thousand and impressions as cross-platform buys continue to increase. Later in the webcast, he also discussed the importance of measurement for these buys for the industry. Next, both Jeff Jones, Director of Media Services at McCulloch+Company and Mary Meder, President at Harmelin Media addressed the hot topic of programmatic, and when they thought it will play a bigger role in TV buying. The panel also addressed some of the biggest topics online advertising is currently facing – including ad blocking and ad fraud – and more importantly, how to combat them. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast now. Janice Finkel-Greene, EVP, Director of Audience Buying Analytics at Magna Global, kicked off the lively panel discussion by sharing her thoughts on how a shift to impressions-based buying could help advertisers address the increasing fragmentation of audiences and make it easier for advertisers to combine multiple markets in a single buy. Additionally, Janice discussed how this would enable a more efficient buying process for local broadcast and cable inventory. Next up, Matt O’Grady, EVP & Managing Director, Local Media at Nielsen, talked about how qualitative data, layered on top of impressions-based buying, could precisely target consumers. Matt also shared his thoughts on how a shift to an impressions-based trading model could make local TV more comparable to other media for buying and measurement purposes. Rounding out the panel was Nick Garramone, SVP, Research and eBusiness Operations at NCC Media, who talked about how this shift in buying could impact an advertiser's ability to measure audiences on a sub-DMA and local zone level, as well as his thoughts on the various options of media currency. The panel also engaged in a roundtable discussion about the obstacles standing in the way of this media buying shift to impressions for local broadcast and cable advertisings in addition to how advertisers would benefit from a shift from GRPs to impressions. They also all shared how their companies are working to ensure that impressions-based buying is reliable, stable and consistent for advertisers before we opened it up to our live audience for questions. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Watch this brief video to learn how impressions-based buying and CPMs is better suited for a fragmented, multi-platform video landscape.

Teresa Weatherall Neal has worked for GRPS for 35 years. She started out as a student worker as a teenager. She has worked in numerous capacities throughout the district including as an Administrative Assistant, Coordinator of Compliance, and Co-Director of Community and Student Service. Just prior to her appointment to Superintendent, she worked as the Assistant Superintendent of Community and Student Affairs for seven years. She has a love for both the students of Grand Rapids and the city itself. She, herself, is a product of Grand Rapids. She comes from a large family with deep roots in the City. She is proud of her education in GRPS and will brag to anyone that she attended South Middle School and graduated from Creston High School. In her State of the Schools Address, Superintendent Neal made a statement that seemed to resonate with many people in the District and in the community. She stated, “These are our students, our schools, and this is our City.” She truly believes this and is working, and has charged her staff to work, with that statement in mind

Annual Conference 2009 Workshop - How to use Financial Small Groups to Connect with Your Community | Loran Lichty | Wed, Apr 29, 09