Podcasts about hanover research

Send Jackie a Text MessageWelcome to Episode 24 of the Designing with Love podcast, where I provide the key details about empathy and journey maps. In the episode, I describe how to create them, the benefits of using them when designing learning experiences, along with some best practices.Helpful Resources and Templates:How to Create a Customer Journey MapCanva Journey Map TemplatesEDIT.org Free Customer Journey Map TemplatesVisual Paradigm Online Empathy Map TemplateGenially Empathy and Journey Map Templates: First, log in to your account. Next, create a new Genially from a template. Then, select Infographics at the top and select the Diagrams option. There are a couple of options to choose from in the templates, and you can customize the formatting. Alternatively, you can also search from the available templates. References:How to create a customer journey map in 10 steps. (n.d.). https://business.adobe.com/blog/basics/effective-customer-journey-maps-and-how-to-create-themHow do you use empathy maps to understand your customer segments? (2023, September 8). www.linkedin.com. https://www.linkedin.com/advice/0/how-do-you-use-empathy-maps-understandJacques, S. (2022, May 16). Your 5-Step Guide to Creating a Customer Journey Map. Hanover Research. https://www.hanoverresearch.com/reports-and-briefs/corporate/your-5-step-guide-to-creating-a-customer-journey-map/ Remember, you can send me a text message by clicking on "Send Jackie a Text Message" at the top of the episode description. Please make sure to like and share this episode with others. Here's to great learning!Music Credit:Nothing Will Stay the SameDarkBlue Studiohttps://www.premiumbeat.com

This is Stephen Schmidt from the Gazette Digital News Desk, and I'm here with your update for September 29, 2023.According to the National Weather Service it will be mostly sunny in the Cedar Rapids area on Friday with a high near 82 degrees.According to reporting from the Associated Press a government shutdown seems more likely than not as House Speaker Kevin McCarthy rejected Senate legislation on Thursday that would fund the government through November while dealing with House Republicans members who are divided on any potential alternative.The impasse in congress comes just days before a federal shutdown that would halt paychecks for many of the federal government's roughly 2 million employees.In a sign of deepening resistance to assisting Ukraine, more than half of House Republicans voted against providing Ukraine $300 million in military aid, though the money was approved on a bipartisan 311-117 vote.The House's most recent movement on the appropriations legislation won't keep the government from shutting down, but House leadership hoped the progress would persuade enough Republicans to support a House-crafted continuing resolution that temporarily funds the government while boosting security at the U.S. border with Mexico.A state board determined Thursday that state campaign laws were not violated when Cedar Rapids school district officials used school resources to help collect signatures to get a bond referendum placed on the ballot this fall. However, board members nonetheless expressed their disapproval.Leaders on the state oversight board criticized Cedar Rapids Community School District officials' activities, and made plans to express as much in a letter to school leaders while also researching ways the board could more forcefully address similar actions in the future.Earlier this month — while signatures were in the process of being collected — a complaint was made to the Iowa Ethics and Campaign Disclosure Board, asserting that district officials violated state law when they used school resources to produce literature encouraging the public to sign the petitions.The complaint highlights emails sent by the district that encouraged people to sign the petitions, informed them where the petitions could be signed and described the various projects the district would undertake if the bond is approved.Students in the Iowa City Community School District will get to explore courses in career and technical education as early as sixth grade as the district transitions from a junior high to a middle school model by fall 2024.Iowa City school officials are creating curriculum that aligns with Iowa's career and technical education service areas — in addition to traditional course offerings such as science and math — to prepare to move sixth-graders into schools with seventh- and eighth-graders.Middle school is a critical time for students to begin exploring career pathways and developing career-related skills, said Lucas Ptacek, Iowa City schools' executive director of secondary schools, in a presentation to the school board Tuesday.Career development education at this age helps students identify their strengths and interests, adds relevancy to their academic classes and eases the transition to high school by supporting more informed educational choices that align with a students' career goals, according to market research by Hanover Research cited at the board meeting.

In 2022, Heather Combs was appointed CEO of StraighterLine, one of edtech's fastest growing companies and the leading provider of high-quality, affordable, online courses that helps learners earn college credit and meet their professional goals. Heather has led the company through its first acquisition of ChildCare Education Institute, one of the largest online training providers for early childhood education professionals. This acquisition is the company's first step to significantly expand its course offerings and grow the company.Heather brings more than two decades of experience in scaling high-growth companies. Before StraighterLine, she served as chief commercial officer and chief operations officer of the digital product development company 3Pillar Global, where she led operations, marketing, and strategic growth initiatives. Before 3Pillar, she led revenue strategy and product management as the chief business development officer at the HR Certification Institute, was the chief sales officer at Hanover Research, and spent 13 years at Corporate Executive Board, business advisory firm that was acquired by Gartner in 2017.Heather was named a  2018 “female disrupter” of the software development world by Medium and is dedicated to women in leadership. She is a founding member of Chief, a network to connect and support women executive leaders, and a member of the advisory council for STEM for HER, an organization that empowers girls and young women to pursue education and careers in science, technology, engineering, and math.StraighterLine provides high quality, low cost online courses that prepare students for success. StraighterLine combines a $99 a month course subscription with guaranteed credit pathways to accredited degree programs to save up to 60% on the total cost of a degree. Recommended Resources:Using ROI for Strategic Planning of Online Education by Kathleen Ives and Debroah SeymourWhat We're Reading by Whiteboard AdvisorsJeff Selingo booksEdTech Thoughts by Matthew TowerOther Notes:StraighterLine gets to the point where they can offer "courses for credit" not "accredited courses". Technically their courses are not "accredited" but they transfer for college credit at accredited institutions.

Michael Axt, the Chief Member Empowerment Officer at Zelis, is focused on helping healthcare payers and clinicians provide more information to patients about expected costs for procedures and visits to providers and hospitals. A recent survey conducted with Hanover Research revealed insights about patients' challenges in understanding healthcare billing and correcting errors. Driven by the move to transparency, Zelis acquired Sapphire to offer the Sapphire Digital solution to enable patients to better understand insurance benefits and the correct amount the patient owes.  Michael explains, "We found some interesting insights. Over 40 percent of the consumers in our study indicated that they were significantly frustrated in trying to find the right person to resolve an error. So they might have found an error, but they didn't know how to do anything about it. For those individuals, it took a month or more for nearly half of our respondents. For 70 percent of them they spent over two hours of their own time trying to work to correct this." "To the extent that there's greater clarity for the member or the patients in understanding the bill and what they owe, they're more likely to pay it more promptly. So we all know that cash flow is a challenge, and collections on patient liabilities are frankly atrociously low in the healthcare space." "For the health insurance companies and payers, there are options as well. Obliviously improving the member experience helps to improve retention and reduce churn in the plans. Also, if they're bringing tools that help to accelerate payment to the provider, it has opportunities for them to improve their relationships with their provider networks, which is a huge strategic asset for the health insurance companies." @ZelisHealthcare #Healthcare #PaymentIntegrity #HealthcareCosts #ConsumerBilling #PriceTransparency #HealthcareBilling #MedicalBillingErrors zelis.com Download the transcript here

Michael Axt, the Chief Member Empowerment Officer at Zelis, is focused on helping healthcare payers and clinicians provide more information to patients about expected costs for procedures and visits to providers and hospitals. A recent survey conducted with Hanover Research revealed insights about patients' challenges in understanding healthcare billing and correcting errors. Driven by the move to transparency, Zelis acquired Sapphire to offer the Sapphire Digital solution to enable patients to better understand insurance benefits and the correct amount the patient owes.  Michael explains, "We found some interesting insights. Over 40 percent of the consumers in our study indicated that they were significantly frustrated in trying to find the right person to resolve an error. So they might have found an error, but they didn't know how to do anything about it. For those individuals, it took a month or more for nearly half of our respondents. For 70 percent of them they spent over two hours of their own time trying to work to correct this." "To the extent that there's greater clarity for the member or the patients in understanding the bill and what they owe, they're more likely to pay it more promptly. So we all know that cash flow is a challenge, and collections on patient liabilities are frankly atrociously low in the healthcare space." "For the health insurance companies and payers, there are options as well. Obliviously improving the member experience helps to improve retention and reduce churn in the plans. Also, if they're bringing tools that help to accelerate payment to the provider, it has opportunities for them to improve their relationships with their provider networks, which is a huge strategic asset for the health insurance companies." @ZelisHealthcare #Healthcare #PaymentIntegrity #HealthcareCosts #ConsumerBilling #PriceTransparency #HealthcareBilling #MedicalBillingErrors zelis.com Listen to the podcast here

Dianna R. Payton is the CEO of the YWCA of Greater Baton Rouge. Dianna previously served as the Director of Community Investment for Capital Area United Way (CAUW). In this position, she oversaw the allocation of funds for 46 Community Partnership Agencies and 104 programs in the Capital Region. She also led the strategic development and execution of CAUW's first open-competitive Community Investment process in its 90-year history. ​Ms. Payton has managed non-profit programs and served as a grant writer for more than a decade at the local, state and national levels including serving as a Grants Consultant for Hanover Research an international research and grant writing firm in Washington, D.C. Prior to this, she gained extensive knowledge with the Louisiana Association for Community Action Partnerships (LACAP) as a Leveraging/Research Analyst where she was responsible for research, development and submittal of grant proposals for the association and its 42 membership Community Action Agencies. Ms. Payton also served as the Grants Administrator for the Louisiana Workforce Commission (LWC), where she assisted eighteen Workforce Investment Boards with fostering strategic community relationships and identifying national practices to support individuals and companies impacted by massive layoffs such as the Deepwater Horizon/BP Oil spill, General Motors plant closure and Hurricane Gustav. Ms. Payton currently serves on the East Baton Rouge Parish Housing Authority, Partners for Progress and Capital City Family Health Center Board of Directors and is a newly appointed member of LSU Libraries Advisory Committee. She is also an active member of Capital Area Network, the Mayor's My Brother's Keeper Steering Committee and participated as a 2015 MetroMorphosis Urban Leadership Development Initiative Fellow. Ms. Payton is also a 2008 graduate of Leadership Baton Rouge. To learn more about the work of the Foundation, please visit braf.org.

In this episode I'm chatting with Laura Wilczek, a former teacher who transitioned to a new career as an eLearning Developer for Hanover Research. While teaching during the pandemic she realized she had a unique set of skills and a passion for developing courses and training.    "Investing in myself and joining the IDOL courses Academy was the best decision I ever made. " - Laura Listen now to hear great pointers for how she navigated the course to apply what she was learning with purpose, which landed her a new role in 2 months!    Connect with Laura on LinkedIn   Have you heard? IDOL courses Academy is now the only authorized vocational trade school for Instructional Design and Online Learning! You'll learn the practical skills and knowledge that employers are looking for right out of the gate. Enroll Here  or contact us at info@idolcourses.com if you have any questions. We'd be more than happy to chat.  

Why did this mother with 3 young children (ages 2 to 6 years old) choose to become an author? Especially just after adopting a brand new puppy too? Katie explains how she simply had to make time for something so important to women. Learn how she's utilizing her superpowers as a mom in the business world too. Listen here!Buy HEART DRIVEN -- On Sale Now!#SponsoredConnect with Katie:https://www.linkedin.com/in/katieturcotteHelpful New Mom App Mentioned:https://www.thewonderweeks.com/wonder-weeks-apps/Bio: Katie TurcotteKatie Turcotte is a people-first leader with over ten years in sales, service leadership, operations management, and general human resources management in the facilities services and professional services industries.  She is a results-driven leader with a proven track record.  Katie is known for her enthusiasm for business mission and people development. Katie holds a Bachelor of Science in Business degree from the University of Connecticut. She has been making her mark in the professional workforce since 2010 with tenure at Cintas Corporation, a Fortune 500 company headquartered in Cincinnati Ohio, and Hanover Research, a high-growth research firm headquartered in Arlington Virginia.  Hanover Research levels the information playing field and helps organizations make data-driven decisions. Hanover is an admired place to work and for more information regarding employment at Hanover, visit https://www.hanoverresearch.com/careers/.  Katie resides in Apex, North Carolina with her husband, three children, and their puppy. She enjoys the quiet moments when her three young children's naps coincide, survives by coffee and lattes, and is a lifelong learner who loves to curl up with a great business book. Katie lives at home and at work by the high-performing team rule of six pieces of praise or positive comments for every negative one, unless a kid is past their bedtime and in meltdown mode, then all bets are off.  Support the show

Date: 4/19/22Name of podcast: Dr. PatientEpisode title and number: 2 A Day in the Life, DoctorEpisode summary:Let me take you through a day in the life of a busy primary care doctor. Hear about his main challenge of the day, time, and what he needs to do to fit everything in.Guest:Andrew Johnston MD, Site Director, Open Door Fortuna Community Health Center (yes, he's my brother)Key Terms:MyChart [17:07] - an example of an electronic medical record system's messaging sectionFQHC [17:46] -  Federally Qualified Health Center, community-based health care providers that receive funds from the HRSA Health Center Program to provide primary care services in underserved areasHMO [17:52] -  Health Maintenance Organization, a type of health insurance plan that limits coverage to certain doctors and hospitals that work for or contract with the HMO. It's usually a little cheaper, but more restrictive.References:A study conducted in late 2021 by locumstory.com and Hanover Research of 1000 physicians across the country found that:-- nearly 2/3 of doctors feel more overworked now than when they started their career-- about 40% feel their jobs don't allow them to lead well-balanced lives-- almost 1/4 spend more than an hour per day on paperwork only-- 58% spend less time now with patients than when they started-- 59% want more time to communicate with their patients in person-- 53% think digital communication distracts from patient care-- Over half (55%) said they had considered quitting or leaving medicine in the prior few years

Inequitable access to high-quality education harms all of us in society, particularly the least advantaged among us. Yet some efforts to mitigate the advantages of wealth and privilege in admissions may inadvertently do the exact opposite. Amy and Mike invited researcher Adam Tyner to explore whether eliminating tests makes education more or less equitable. What are five things you will learn in this episode? What are the origins of anti-test sentiment in modern American education? Why are some public university systems phasing out college admissions tests? What does the research tell us about inequity in the college admissions process? Are tests the only indicators of socioeconomic inequality? If tests are phased out of the application process, is inequity eliminated? MEET OUR GUEST Adam Tyner is National Research Director at the Thomas B. Fordham Institute, where he helps develop and manage Fordham's research projects. Prior to joining Fordham, he served as senior education analyst at Hanover Research, where he executed data analysis projects and worked with school districts and other education stakeholders to design custom studies.  Adam has also spent several years leading classrooms, teaching English as a second language in both China and California and teaching courses at the University of California, San Diego. His work has appeared and been cited in national and international media such as The Economist, The New York Times, Forbes, Education Week, Education Next, and The Diplomat, as well as in numerous local outlets. Adam holds a Ph.D. in political science from the University of California, San Diego, where he completed his doctoral dissertation on the integration of rural-to-urban migrant workers in China's cities. He also holds a bachelor of arts in international studies from the University of Oklahoma. Adam first appeared on the show in episode #140 to discuss Social Studies Instruction and Reading Comprehension. Find Adam at fordhaminstitute.org. LINKS Would eliminating college admissions tests really make education more equitable? Essay Content is Strongly Related to Household Income and SAT Scores: Evidence from 60,000 Undergraduate Application The Education Gadfly Show Podcast RELATED EPISODES FIVE MYTHS ABOUT ADMISSIONS TESTS HOW SAT AND ACT SCORES HIGHLIGHT EDUCATIONAL INEQUITY DON"T SHOOT THE MESSENGER: WHAT TESTING TELLS US DO TEST-OPTIONAL POLICIES DRIVE EQUITY? ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright. Amy Seeley is the president of Seeley Test Pros. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, feel free to get in touch through our contact page.  

There have been many differing opinions about education and learning over the past year, especially concerning the educational response to the pandemic. But, to break through the noise, accurate information is required.On this episode of Voices of eLearning, Host JW Marshall talked with John Jorgenson, CMO of Cambium Learning Group, a portfolio company, about education and learning over the past year.Jorgenson started as an editor but moved into strategic marketing at K12 imprints. In his current role, he helps the brands under Cambium tell their stories.“They felt they were actually in a better position having gone through the pandemic, having gone through all the challenges" - John JorgensonJorgenson and Cambium recently partnered with a research firm to gather data via a survey. The results they turned up in this are pretty interesting. In January, they partnered with Hanover Research; 100 administrators from around the country participated in the survey. As with most surveys, they found some information that proved valuable, while some of it did not.The first key finding was the sheer amount of absenteeism over the past year. Right behind this was the challenge of remote learning via EdTech. Teachers used technology, but as the need expanded, they were bombarded with the sheer amount of EdTech on the market. The important thing for educators was to find the essential tools they needed and what would help their students.When it comes to technology in the classroom, equity becomes an issue. This was another key finding from their study. In more impoverished neighborhoods, students had a hard time with online learning if they didn't have the proper technology at home. Around 50 percent of educators were concerned with equal access to technology across the board.But, there's a bigger surprise. Seventy-five percent of administrators were optimistic about the future.“They felt they were actually in a better position having gone through the pandemic, having gone through all the challenges,” Jorgenson said.

After one of the most challenging years in the history of the U.S. education system, district leaders from across the country are cautiously optimistic about the future. This finding comes from a new report from Cambium Learning Group, which reveals results from a survey of more than 100 PreK-12 district leaders across the country. In partnership with research firm Hanover Research, the results show that although there were significant challenges, 75 percent of district leaders believe the COVID-19 pandemic has put them in a better position to solve problems than ever before, signaling that the acceleration of digital tools and need to confront equity issues head-on has made the industry more adaptable.After mandated lockdowns caused school closures across the country in early 2020, education leaders were forced to accelerate the adoption of digital tools to keep learning going while students and teachers couldn't physically be in the classroom. The report, “Education in 2021 + Beyond: How District Leaders Envision the New Normal” details how educators handled the pandemic, the challenges and opportunities presented by education technology and what their attitudes are about the future of education coming out of the pandemic.“Education leaders stepped up in 2020 to make the transition to remote and hybrid learning as seamless as possible,” said John Campbell, CEO of Cambium Learning Group. “Although there were significant challenges — and more lie ahead — it's clear that the response to the pandemic showed the world what is possible when it comes to education technology."District leaders from across the country were surveyed about their process of adopting new education technology, their response to the COVID-19 pandemic, and their feelings about equity issues and the future of education. Key findings include:Beyond absenteeism, the main concern for district leaders throughout the pandemic is figuring out how to best use technology solutions (46 percent). Managing various technology tools was a challenge for 33% of district leaders. This is understandable, as pivoting from in-person learning to virtual learning requires an entirely new way of teaching—no matter how effective and easy-to-use the technology is.When it comes to technology, issues of equity are at the forefront. District leaders cited student (49 percent) and teacher (38 percent) access to edtech as the biggest challenges of a remote learning environment.District leaders were mostly pleased with their handling of the COVID-19 pandemic. Nearly two-thirds (61 percent) gave themselves a “B.”Learning loss will be a huge obstacle coming out of the pandemic, with 52 percent of district leaders stating it will take six months to a year to recover.Despite the challenges, educators believe there is hope ahead— 75 percent believe that as a result of the pandemic, educators are in a better position to solve problems than ever before.“The key finding that the majority of educators are hopeful about the road ahead was gratifying to see,” said James Wilcox, Senior Director at Hanover Research. “Based on experience working with hundreds of school districts across the nation, we know that they have had one of the most challenging years of their career. But the survey result underscores the resilience and forward-looking vision of educators across the nation.”Additional findings from the survey are available in Cambium's report, which can be downloaded here.This report was commissioned by Cambium Learning Group and fielded by independent research firm Hanover Research in January 2021. The responses were generated from a survey of 103 people ages 18+ who live in the United States, working in the education field with job titles that qualified as district leaders or superintendent.

This is The EdUp Experience President Series Episode #41 - In this episode of The EdUp Experience, we talk with Mikhail Shneyder, President and CEO at Nightingale College. Have you ever wondered why there aren't more nurses - I mean, we always hear about how badly nurses are needed yet there is always a shortage. We talk with Mikhail about the supply and demand control build into the nursing profession including the difficult nature of the NCLEX exam and why it is set up to prevent diversity. Competency is much more than just passing a test, right? Mikhail dishes on all the issues the nursing profession must overcome and how Nightingale College is leading from the front. Mikhail Shneyder is the President and Chief Executive Officer as well as an owner of Nightingale College, a single-purpose, private institution of higher learning, based in Salt Lake City, Utah, operating in 7 states, and dedicated to advancing the quality of and geographical and socioeconomic access to education for health care professions. A registered nurse for more than 25 years, Shneyder has a wealth of management experience in post-secondary education for health professions and health care delivery services. He has worked in career education management for over 14 years. This episode is brought to you by MDT Marketing! Learn more about the Hanover Research mentioned in this episode: Infographic Full Research Paper Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

This edWeb podcast is hosted by AASA, The Superintendents Association.The webinar recording can be accessed here.Dr. Leila Nuland, Managing Director of K-12 Research Team at Hanover Research, presents best practices on the importance of equity audits and shares frameworks that districts can use to implement equity agendas that bring about real change. Current data trends are shared. Nationally recognized school leaders, Dr. Daryl Camp, Superintendent of San Lorenzo Unified School District, (San Lorenzo, CA), and Dr. Gregory Hutchings, Superintendent of Alexandria City Public Schools (Alexandria, VA), share examples of how their districts are putting research into action.Essential questions include To what extent is the district offering a diverse and inclusive environment? To what extent do the district's administrative and fiscal policies and practices ensure an equitable work and learning environment? To what extent do the district's resource practices and policies establish an equitable and inclusive work and learning environment? To what extent do the district's curriculum and instruction policies and practices cultivate an equitable work and learning environment? In what ways can the district support changes to school and classroom curricula and practices? Listeners learn about strategies to address systemic disparities and inequities in order to benefit all students.AASA, The Superintendents Association AASA advocates for equity for all students and develops and supports school system leaders.

We may all agree that reading is fundamental, but is there consensus on how best to teach reading and increase literacy? You’d be surprised at what we are still learning about such a basic yet critical responsibility. Amy and Mike invited researcher Adam Tyner to share new findings about the links between social studies instruction and reading comprehension.  What are five things you will learn in this episode? How much does literacy depend on skill vs. knowledge? What subjects do elementary school students in the U.S. spend the most time on? What subject contributes most to literacy? How do college admissions tests reflect or refute these findings? Are the literacy benefits of social studies instruction distributed evenly across socioeconomic levels? MEET OUR GUEST Adam Tyner is associate director of research at the Thomas B. Fordham Institute, where he helps develop and manage Fordham’s research projects. Prior to joining Fordham, he served as senior education analyst at Hanover Research, where he executed data analysis projects and worked with school districts and other education stakeholders to design custom studies.  Adam has also spent several years leading classrooms, teaching English as a second language in both China and California and teaching courses at the University of California, San Diego. His work has appeared and been cited in national and international media such as The Economist, The New York Times, Forbes, Education Week, Education Next, and The Diplomat, as well as in numerous local outlets. Adam holds a Ph.D. in political science from the University of California, San Diego, where he completed his doctoral dissertation on the integration of rural-to-urban migrant workers in China’s cities. He also holds a bachelor of arts in international studies from the University of Oklahoma. Find Adam at fordhaminstitute.org. LINKS Social Studies Instruction and Reading Comprehension: Evidence from the Early Childhood Longitudinal Study The Education Gadfly Show Podcast ACT College Readiness Benchmarks Reading is Still Fundamental RELATED EPISODES DIFFERENCES BETWEEN SAT AND ACT READING COLLEGE ADVISING FOR UNDERSERVED POPULATIONS WHY GRADE INFLATION IS HARMFUL ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

Learn more about what you will find in the "Private School COVID-19 Response Survey," prepared for EdChoice by Hanover Research. For more information, visit www.edchoice.org

Learn more about our recent brief, "Comparing Ed Reforms." We partnered with Hanover Research to assess the experimental research on nine K-12 education reforms. For more information, visit www.edchoice.org.

Why you have to check out today’s podcast:  Understanding why continually aligning your pricing to what customers’ value is a never-ending journey   Discover the importance of knowing what appeals to the customer and how they perceive your price when optimizing your price and value offer  Learn how to leverage AI-powered pricing strategies to take your customer engagement to the next level    Valerie Howard is the Solution Strategy Director at PROS. She manages the go-to-market strategy for the PROS pricing solution portfolio.   In this episode, Valerie shares her insights on how to use data science to optimize price in today’s world of personalization and digital selling, how to leverage the benefits of Artificial Intelligence (AI), and why knowing what appeals to the customer and how they perceive a price is as important as the price itself.     “When it comes to pricing, we've got to constantly invest in that. There's no end goal there, it's a constant journey of evolution to continually aligning your pricing to what customers’ value and a better understanding of what they value.”  - Valerie Howard Increase Your Pricing Knowledge: Become a Champions of Value INSIDER!  To sign up go to insider.championsofvalue.com. Use the promo code 'INSIDERNOW'  to take advantage of our special $5 offer for the first month.   Topics Covered:    02:36 — Backstory of how Valerie got into pricing and the socio-economic behavior lessons related to pricing she learned while working with Continental Airlines  04:35 — What she does at PROS, how she manages the pricing solution portfolio of their airline clients  08:00 —  How does cross-selling work with the solution that PROS offers  08:47 —  All about price optimization and price governance: How this helps in the price execution across all channels and regions for PROS airline clients  09:56  — Personalization and Digital Selling defined: how they differ from each other  15:11  — The infrastructures of digital selling   18:59  — All about dynamic pricing and how it works   20:46 —  Valerie on the  importance of knowing what appeals to the customer and how they perceive your price when optimizing your price and value offer  22:35 —  Where do price segmentation and  dynamic pricing come into play with regards to a speaker's of ‘fee integrity’  23:26 —  Discussion around price variation and price segmentation techniques in the medical service industry    Key Takeaways:    “When it comes to personalization, I think what we always hear is that customers really want their buyers to understand them, really want to understand their needs at a personalized level. I think pricing gives us a unique way to better understand, ‘Do they really value this?’  Because if they’re not willing to pay for it, then maybe, it is not something they are valuing so much.” - Valerie Howard    “When it comes to digital selling, there is a relationship to personalization there, too. It's easier for us to purchase in a self-served way. What are the different ways businesses are tuning in to their customers and making it easier for them to purchase? -- It’s  by understanding them so well that they don’t even have to be present and don’t have a sales rep holding their hand through the whole purchase process.” - Valerie Howard    Resources:  PROS  Continental Airlines  Hanover Research    Connect with Valerie Howard:  LinkedIn  E: vhoward@pros.com    Connect with Mark Stiving:      Email: mark@impactpricing.com LinkedIn Twitter  

Read the complete transcript on the Sales Game Changers Podcast website. VINEETA'S FINAL TIP TO EMERGING SALES LEADERS: “As sales people, we're in a unique position of speaking to hundreds of business leaders a year. We are closest to the market and what the market needs, and that's a powerful and fun place to be. Use it to learn and teach your prospects and your organization what you're hearing and you will quickly establish yourselves as a thought leader, close more deals and rapidly move up in the organization..” Vineeta Mooganur is the Chief Growth Officer at Hanover Research. Her responsibility is to spearhead growth across key dimensions for their clients and for their employees. Hanover Research is an IES Premier Sales Employer (2019). Prior to Hanover, she served as the VP of sales and partnerships at a healthcare startup. She was a managing director at CEB now Gartner and a case team leader at the management consulting firm Bain & Company. This diverse experience of sales, client services, strategy and management has allowed her to give a unique perspective to her team as well as find unique ways to serve the market. Find Vineeta on LinkedIN!

Read the complete transcription on The Sales Game Changers Podcast website. MEGHAN'S FINAL TIP TO EMERGING SALES LEADERS: "Develop systems that work for you and stay accountable to the elements of the job that you can control. If you're organized and develop good processes and then follow those processes, you usually get where you need to go in the end and you're usually able to do that in a way that you have some semblance of work-life balance." Meghan Phillips is a Managing Director at Hanover Research, and oversees the team that sells into the B2B, Manufacturing and Industrial clients for Hanover. Prior to coming to Hanover, she was with The Advisory Board Company and CEB (now Gartner). We also interviewed Hanover's Chief Growth Officer Vineeta Mooganur as part of the Sales Game Changers podcast. Find Meghan on LinkedIn!

Read the complete transcript of this podcast on The Sales Game Changers Podcast website! Vineeta Mooganur is the Chief Growth Officer at Hanover Research. Her responsibility is to spearhead growth across key dimensions for their clients and for their employees. Prior to Hanover, she served as the VP of sales and partnerships at a healthcare startup. She was a managing director at CEB now Gartner and a case team leader at the management consulting firm Bain & Company. This diverse experience of sales, client services, strategy and management has allowed her to give a unique perspective to her team as well as find unique ways to serve the market. Find Vineeta on LinkedIN!

Heather Combs is 3Pillar Global's Chief Revenue Officer. She oversees 3Pillar's Marketing and Client Services teams. In her role, Heather is responsible for continuing 3Pillar's double digit annual revenue growth. Heather believes that success in business depends on a positive client experience. As such, she leads and develops her teams to deliver first-rate, quality services in the digital software product industry. Additionally, Heather works closely with 3Pillar's delivery organization to ensure 3Pillar customers are receiving quality, cutting-edge software products. Heather has served an executive as Chief Business Development Officer at HRCI and Aronson. She was also Chief Sales Officer at Hanover Research. Heather attributes a great deal of her success in sales and business to the 13 years she spent as a consultant for the Corporate Executive Board.

Researchers Drew Catt and Dr. Evan Rhinesmith examine the responses of Indiana school parents from all sectors to a survey—developed by EdChoice and conducted by Hanover Research—that aims to measure what motivates them to choose K–12 schools, their children’s schooling experiences, their awareness of school choice options, their satisfaction levels and goals they set for their children’s education. Get the full report at www.edchoice.org/WhyINParentsChoose