Podcast appearances and mentions of jackie fast

Today's Masterclass episode is all about 5 Ways To Create Meaningful Sponsorship Partnerships Through Relationships, Strategy & Data   Learn from five Sponsorship Professionals sharing their tips and strategies on how to create effective Sports Sponsorship Partnerships.   In this episode:   Vickie Saunders, Founder of The Brand Builders shares why relationships are key in Sports Sponsorship.   Sally Hancock the Managing Partner Y Sport, explains why having a clear strategy is vital in Sports Sponsorship.   Jackie Fast the Managing Partner at Sandbox Studios VC explains to succeed n sponsorship is about what value you can offer to a sponsor and then communicating that effectively with clear goals.   Ishveen Jolly the CEO and Founder at OpenSponsorship, provides how athletes like Steph Curry with Underarm can be a great asset to the Brands bottom line.   Sophie Morris the Co-Founder & Director of Millharbour Marketing she shares how Sponsorship in Sports is more professional when it's backed up with clearly measured goals and data analysis.   Previous Episodes: Vickie Saunders: https://apple.co/3UpONtz  Sally Hancock: https://apple.co/3GFgJnp  Jackie Fast: https://apple.co/3zTOwFL  Ishveen Jolly: https://apple.co/3Uvn8HJ  Sophie Morris: https://apple.co/40Xu2HW    Free Sports Networking Guide: How To Grow, Build, & Create Employment Opportunities Through Your Sports Network!    Download Here: http://bit.ly/3zh3iGe   Connect with Ed!!   Connect with Ed on LinkedIn: https://www.linkedin.com/in/edbowers101/   Follow Ed on Instagram:  https://www.instagram.com/edbowers101/

Jackie Fast is the Managing Partner of Sandbox Studios, an LA-based seed fund exclusively investing in talent-led startups. The VC has already made a number investments, however Jackie is probably best known for founding Slingshot, a London-based Sponsorship agency servicing some of the world's most high-profile clients including The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson, Coca Cola, and others. In this EP, we discuss Jackie's experience raising her first fund; the impact of the FTX meltdown; why VC's get it wrong when it comes to investing in talent lead start ups, the magic of Ryan Reynolds, and more. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Jackie Fast, founder & VC at Sandbox Studios, an LA-based fund that invests in seed-stage celebrity brands. She is also the founder of the Slingshot Sponsorship which she started out of her bedroom at age 25 to help A-list celebrities (like Prince) collaborate with major brands. Jackie sold Slingshot in 2015 after growing it into a multi-million-dollar global agency with offices in Singapore, Brazil, Oslo and Britain and a team of 30 people servicing clients like The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson. In this episode we discuss: What she learned from working with Prince What most people get wrong about celebrity brands Why "authenticity" isn't as important as people think How celebrities typically get paid as brand founders Do's and don'ts for brands that want to leverage talent for marketing One thing investors often overlook when evaluating celebrity brands And much more Today's sponsor is Smartrr, the Shopify app for brands that want to offer more tailored subscriptions & maximize lifetime value. Learn more and get a demo at smartrr.com/dulma.

Jackie Fast is Founder and Managing Partner at Sandbox Studios. Sandbox is a unique fund that invests exclusively in talent-led businesses at the seed stage. Jackie's also the author of Rule Breaker: Rebellious Leadership for the Future of Work. In their chat, Jackie explains how she saw the opportunity to disrupt how celebrity-endorsed deals are put together and executed. Jackie goes on to describe aligning the objectives of a brand and talent, the importance of creating a structure that makes them want to support the brand, and the value of setting up a contract set up in such a way that allows for the celebrity to draw consumers to the brand long-term. Ryan and Jackie then touch upon the uptick in celebrities doing deals and the prospect of saturation in this area. Lastly, Jackie gives us her take on what the space will look like in the years ahead.

I learned so much about working with celebrities from Jackie Fast at Sandbox Studios : * Celebrities are not doing this for impact.  It is for the money * George Clooney's $1B payday from Casamigos caught everyone's attention * It's not only about choosing the right celebrity, it's also about having the right team around them * Celebrities are so eager to work with startups, they are resorting to DMs * Celebrities and startup collaboration is going to explode

Our guest today is Jackie Fast, Managing Partner at Sandbox Studios VC. Sandbox Studios is a 'next-generation' venture capital firm which addresses the challenge of funding and collaboration expertise for celebrity-owned products. She's also well known for founding the agency Slingshot Sponsorship which she started from her bedroom with 2k pounds and a laptop to a multi-million-dollar global powerhouse. On this episode we discuss when it makes sense for a company / founder to partner with a celebrity, the intersection of talent and entrepreneurship especially when it comes to consumer brands. Some of the questions I ask Jackie:

Jackie Fast is managing partner of LA-based Sandbox Studios, which is leading the way for talent-owned start-ups. As online audiences outperform traditional media, more celebrities are looking for ways to monetize their fans – but many fail to do so effectively due to lack of resource and expertise. This is where Sandbox Studios comes in. The agency works directly with brands and talent to strategically matchmake collaboration opportunities, whilst the venture arm of the business has the capability to invest in new partnerships that have unrivaled potential. Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Jackie Fast is the Managing Partner of Sandbox Studios, an LA-based seed fund exclusively investing in talent-led startups. Busy as VC, she's probably best known for founding Slingshot, and London-based agency servicing some of the world's most high-profile clients including The Rolling Stones, Shell, Formula 1, Red Bull, Richard Branson, Coca Cola, and more.   In this EP, we discuss the origins of Slingshot; Jackie's experience with clients including Prince and Richard Branson; her experience applying and landing a spot on the Apprentice; and what's next for Sandbox studios.    EP Sponsor: https://memberful.com/ 

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it's the way to get a visa and stay in England. Well, that's what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it's the way to get a visa and stay in England. Well, that's what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it's the way to get a visa and stay in England. Well, that's what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it's the way to get a visa and stay in England. Well, that's what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it's the way to get a visa and stay in England. Well, that's what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Jackie Fast is an entrepreneur, author, and speaker. She left her first multi-million dollar agency before the age of 30. She has always been fascinated by the future of marketing and advertising. As a venture capitalist with sandbox studios, she is investing in and growing celebrity-led consumer businesses in the Los Angeles area. Jackie has written several books and talked extensively about becoming an influencer. Join us in this episode and know more about Jackie!

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there's a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start to the excitement of the book launch. Wherever you're at, there's a bit of raw joy here to inspire you on your journey.  With joyful moments from:  Minter Dial on the bliss of early mornings  Dre Baldwin on the pleasure of getting the stuff in your head out into the world Penny Pullan on finding connection and warmth even when there's noone else in the room Jackie Fast on the joy of unfamiliar conversations with familiar people Leanne Hamley on tapping into the positive power of other people Robert Wigley on rediscovering the joy of reading as part of writing Philip Levinson on the pleasure of being able to thank the people who've helped you write the book at the launch party Mark Choueke on the joy of doing it your way.   Fill your tank and get inspired! 

'You don't have to have everything figured out when you sit down at your computer.... just start writing.' Jackie Fast sees writing a book just like entrepreneurship - don't let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for the future of work, she proves that that's the secret of success in the 21st century - the old playbook that so many of us have internalised just doesn't apply any more. This is a fascinating reflection on her own remarkable journey from broke founder to MD of one of the world's most successful sponsorship companies, and how the process of writing a book mirrored that exercise in courage, exploration and action-taking.

I interviewed Jackie Fast about how to grow businesses fast. Jakie is an award-winning entrepreneur and business leader. The founder and former Managing Director of one of the most successful global sponsorship companies, she has worked with some of the world's biggest brands that include the Rolling Stones, Formula1, Virgin, Allianz and Shell. ...

Amy Rowlinson shares her reflections and observations of these recent podcast episodes: 149 True Colours with Michelle Mills-Porter 150 Rule Breaker with Jackie Fast 151 See the Unseen with Tony J Selimi 152 What if? With Andrew Marsh 153 Vision of an Entrepreneur with Atish Parmar   KEY TAKEAWAY “Who you are, what you do and what you have is all within your control. What you want to have determines who you become.”   BOOK RECOMMENDATIONS* Who Moved My Cheese? by Dr Spencer Johnson - https://amzn.to/3bIIJrk Rule Breaker by Jackie Fast - https://amzn.to/3thLfKX   ABOUT THE HOST Amy is a Life Purpose Coach, iTunes #1 Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose. Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you are ready to take action and want to Focus on WHY, reach out and book a free 20 min call with me today via www.calendly.com/amyrowlinson/enquirycall       Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter     CONNECT WITH AMY https://clubber.one/@amyrowlinson https://www.instagram.com/focusonwhy/    https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.   *As an Amazon Associate I earn from qualifying purchases.        

The business landscape has changed but how has the leadership evolved and adapted? On a mission to revolutionise the approach to leadership, award-winning entrepreneur and business leader, Jackie Fast, has thrown out the rule book as she paves the way towards rebellious leadership for the future of work. Meaning, purpose and value have now become top of the agenda for workers and businesses who seek to establish cultures based on sustainability, collaboration and community. If you want to join the ranks of a new wave of powerful business leaders in touch with their times, then you too will need to be a Rule Breaker. KEY TAKEAWAY “The future favours the brave. So be bold, be brave and break some rules.” BOOK RECOMMENDATION Rule Breaker by Jackie Fast - https://www.koganpage.com/product/rule-breaker-9781789667677 25% DISCOUNT CODE - RULEBREAKER25 - applicable until 5th March 2021 only ABOUT JACKIE Jackie Fast is an award-winning entrepreneur and business leader. As founder and former Managing Director of Slingshot, one of the most successful global sponsorship companies, she has worked with the likes of the Rolling Stones, Red Bull, Zoom, Formula1, Virgin, Allianz and Universal Music. An in-demand keynote speaker, she has featured in Forbes, Metro, Money Observer, the Telegraph and Grazia as well as Sky News and talkRADIO. An advocate for collaboration, Jackie invests in and helps teams create global partnerships as co-founder of Sandbox Studios. She splits her time between London, England and Los Angeles, California.   CONNECT WITH JACKIE Twitter: https://twitter.com/jackiefast Instagram: https://www.instagram.com/jackiefast/ LinkedIn: https://www.linkedin.com/in/jackiefast/ Facebook: https://www.facebook.com/fastjackie/ ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, iTunes #1 Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose. Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would like Amy to help you on your podcast hosting or to focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY Clubhouse @amyrowlinson https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/ HOSTED BY: Amy Rowlinson DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

This week's podcast is returning special guest Jackie Fast. Jackie is an Entrepreneur, Investor & Author of 'Rule Breaker'. In this podcast chat Jackie shares her business career journey and she talks about her new book ‘Rule Breaker' which is about leadership in the modern world, have a listen and ENJOY!!

Catch our live Ask The Expert Q&A session with Jackie Fast to get some insightful entrepreneurial advice for your business. Former Young Entrepreneur of the Year and Media Disrupter of the Year recipient, Jackie is no stranger in utilising change to amplify growth. She has been featured in Forbes and directs leaders on how to succeed through the power of sponsorship and collaboration in the current era of disruptive media fragmentation. She is an active angel investor and board director across sectors as diverse as FinTech and Luxury Goods. Her second book Rule Breaker: Rebellious Leadership for the Future of Work is due out March 2021. Our fully interactive Q&A sessions are hosted by a different business expert every day. Pick up valuable tips and advice and discover practical positive steps you can take in the months ahead. You ask all the questions — add yours in the comments section of YouTube or Facebook or use the #QBATE hashtag on Twitter. #QuickBooks The world's largest workforce works for themselves. We work for them by providing smarter business tools. QuickBooks is always backing you. https://quickbooks.intuit.com/uk/ Subscribe to our YouTube channel: https://bit.ly/2ycNB3g Follow us on Facebook: https://www.facebook.com/QuickBooksUK/ Follow us on Twitter: https://twitter.com/QuickBooksUK Follow us on Instagram: https://www.instagram.com/quickbooksuk/

Find out why it is now more important than ever to forge your own path and find your passion in order to launch a highly successful business in today’s radically changing environment. Fellow rule breaker and serial entrepreneur Jackie Fast will discuss some key themes in her new book Rule Breaker: Rebellious Leadership for the Future of Work, specifically how technology has revolutionized what we need to know now, and more importantly what we need to ignore.Pre-order Jackie’s book Rule Breaker: https://www.koganpage.com/product/rule-breaker-9781789667677 Promo code: KOGANPAGE20For participation in competition, send receipt of purchase to nicolekyle111@gmail.com by January 1st 2021.Follow us, Instagram: @ialsopodcast, Twitter: @IAlsoPodcastSpeaker Bio: Jackie Fast is an award-winning entrepreneur and business leader. As the founder and former Managing Director of Slingshot, one of the most successful global sponsorship companies, she has worked with some of the world's biggest brands that include the Rolling Stones, Formula1, Virgin, Allianz and Shell. She is an in-demand business and entrepreneurship public speaker, and has been featured in Forbes, Metro, Business Leader Magazine, Money Observer, Sky News and the Telegraph.Follow Jackie Fast’s life and work on Instagram @jackiefast and Twitter @jackiefast or say hello at https://jackiefast.com.

In this talk, Jackie Fast shares their knowledge on going from Bedroom to Boardroom. These talks come from the archive of The Best You EXPO. The Best You EXPO talks are live talks recorded at events in London and Los Angeles. The talks are approximately 45 minutes long and cover all aspects of personal and professional growth. Talks on public speaking, finding love, increasing confidence and low self-esteem, how to make more money, get more clients, increase your social media presence, talks on NLP and so much more. We are talking about over 500 talks and more being recorded all over the world, so there is something for everyone.

Former Young Entrepreneur of the Year and Media Disrupter of the Year recipient, Jackie Fast is no stranger in utilising change to amplify growth. She has been featured in Forbes and directs leaders on how to succeed through the power of sponsorship and collaboration in the current era of disruptive media fragmentation. She is an active angel investor and board director across sectors as diverse as FinTech and Luxury Goods. Her second book Rule Breaker: Rebellious Leadership for the Future of Work is due out March 2021. Join our fully interactive Q&A sessions hosted by a different business expert every day. Pick up valuable tips and advice and discover practical positive steps you can take in the months ahead. You ask all the questions — add yours in the comments section of YouTube or Facebook or use the #QBATE hashtag on Twitter. #QuickBooks The world's largest workforce works for themselves. We work for them by providing smarter business tools. QuickBooks is always backing you. https://quickbooks.intuit.com/uk/ Subscribe to our YouTube channel: https://bit.ly/2ycNB3g Follow us on Facebook: https://www.facebook.com/QuickBooksUK/ Follow us on Twitter: https://twitter.com/QuickBooksUK Follow us on Instagram: https://www.instagram.com/quickbooksuk/

Selling -- or exiting -- your business is THE dream for many entrepreneurs, but it’s not an easy nor a common path. In this episode, we talk to entrepreneur, investor, and author Jackie Fast about stamina, sponsorship, and why working on what you're passionate about is key to success. Jackie, a trailblazer in sponsorship and former contestant on The Apprentice, also discusses her latest entrepreneurial venture: RebelPi ice wine. Follow us, Instagram: @ialsopodcast, Twitter: @IAlsoPodcast Buy Jackie’s book PinPoint: https://jackiefast.com Speaker Bio: Jackie Fast is recognised as a trailblazer within the sponsorship and known as a well established entrepreneur in the wider business community. Having sold her first business Slingshot Sponsorship in 2016 for millions less than 6 years after bootstrapping it in her bedroom with only a laptop to her name. Recognising that the shift in marketing and impact of the recession has created an opportunity for brands and rights holders to capitalise, Jackie went against convention and developed a bespoke commercialisation framework for the sponsorship industry that supported how to successfully deliver results in today’s changing landscape. Following the sale of Slingshot, she took a year off to publish a book on effective strategies in raising significant funding titled 'Pinpoint' which quickly became an Amazon bestseller. She now speaks and writes regularly on entrepreneurship, sponsorship, technology, and scaling high growth businesses. She has been featured in Forbes Magazine and currently act as Non-Executive Board Director of fintech disruptor The Money Platform and remains Chairman of the European Sponsorship Association Awards. In 2018 she also participated on the BBC UK Apprentice, series 13.She is currently writing her second book Rule Breaker: Rebellious Leadership for the Future of Work which outlines the shifting business landscape driven by technological innovation and the importance for future leaders to execute differently. The book is due out on 3 March 2021 in the UK and 28 March 2021 in the US.Follow Jackie Fast’s life and work on Instagram @jackiefast and Twitter @jackiefast or say hello at https://jackiefast.com.

Join our fully interactive Q&A sessions hosted by a different business expert every day. Pick up valuable tips and advice and discover practical positive steps you can take in the months ahead. You ask all the questions — add yours in the comments section of YouTube or Facebook or use the #QBATE hashtag on Twitter. Former Young Entrepreneur of the Year and Media Disrupter of the Year recipient, Jackie Fast is no stranger in utilising change to amplify growth. She has been featured in Forbes and directs leaders on how to succeed through the power of sponsorship and collaboration in the current era of disruptive media fragmentation. She is an active angel investor and board director across sectors as diverse as FinTech and Luxury Goods. Her second book Rule Breaker: Rebellious Leadership for the Future of Work is due out March 2021. #QuickBooks The world's largest workforce works for themselves. We work for them by providing smarter business tools. QuickBooks is always backing you. https://quickbooks.intuit.com/uk/ Subscribe to our YouTube channel: https://bit.ly/2ycNB3g Follow us on Facebook: https://www.facebook.com/QuickBooksUK/ Follow us on Twitter: https://twitter.com/QuickBooksUK Follow us on Instagram: https://www.instagram.com/quickbooksuk/

This episode was recorded via a Zoom call to Jackie whilst she was hunkered down quarantining in Canada. Had a great conversation about business her investments, wine and of course her time on Series 13 of The Apprentice

WDYD? is back! I hope you’ve all enjoyed a great start to 2020.My first guest of the decade is the wonderful Jackie Fast - businesswoman, author, keynote speaker, Apprentice 2018 candidate and above all, a very successful entrepreneur. We talk about the reality of Jackie’s journey from one-woman operation in her bedroom to the build, scale and sale of her sponsorship business, and what life has been like after the fact. She tells about living in a shed out the back of a pub in Tooting Broadway to working on Necker Island, to the day-to-day that met her after she sold her company Slingshot, and what happened after a spur-of-the-moment decision to apply to sit opposite Alan, Claude and Karen for a few weeks. Jackie is super honest about, well, everything - it’s utterly charming - and I was grateful to gain such genuine insight into the joys and challenges of entrepreneurship. Email: whatdoyoupod@gmail.comInstagram: @wdydpod - follow me! I follow back, promise We'll be back in 2 weeks!

Women Need to Invest More Money to Secure Future Prosperity The average British woman invests half the amount they spend on treats, such as clothes, beauty products, gym classes and eating out, says entrepreneur and former Apprentice contestant Jackie Fast. Writing for City Matters, Jackie said they spend £211 per month on day-today treats, but only £98 on saving and investing. Jackie did further research and found that women invest 40% less than men – 61p for every £1. Whilst there are reasons why woman cannot always invest as much as their male counterparts, such as career breaks and the gender pay gap, women still need to up their game when it comes to money management. As a former financial advisor, I frequently saw women leave the all household finances, such as mortgages, pensions and savings, to their male partner or husband. This often led to disastrous consequences during times of divorce or widowhood.  Women need to take control of their own finances, separate from the family budget. Finance is still not widely taught in schools, so it does require some effort. See an independent financial adviser or better still learn more about finances through reading quality newspapers and books on money, attending seminars and courses or by taking a financial adviser course, as advised in one of my earlier Money Tips podcasts.  Word of the Day Derivatives A derivative is an arrangement or product, for instance, as a future, option, or warrant, where the value derives from the value of an underlying asset, such as a commodity, currency, or security. Due to major growth sector in financial markets the trade in so called derivatives has grown. In the financial markets, share prices, bond prices, currency rates, interest rates and dividends go up and down, creating risk. Derivative products are financial products which are used to control risk or paradoxically exploit risk. It is also called financial economics. There are more examples and practical steps to getting rich and being happy in my book, Yes, money can buy happiness, I cover the 3 R’s of Money Management, the Money B.E.L.I.E.F System and much more. Check it out on Amazon http://bit.ly/2MoneyBook.

Anna Jordan talks to Jackie Fast, an entrepreneur, author, speaker and candidate on The Apprentice in 2018. We discuss how to build a business at home and how to get started with sponsorships.   Be sure to visit SmallBusiness.co.uk for more articles on bootstrapping your business and managing your cash flow. Remember to like us on Facebook @SmallBusinessExperts and follow us on Twitter @smallbusinessuk, all lower case. Read the transcript for the podcast interview Hello and welcome to Small Business Snippets, the podcast from SmallBusiness.co.uk. I’m your host, Anna Jordan. In this episode we have Jackie Fast, an entrepreneur, speaker, author and former candidate on The Apprentice. She came to the UK from Canada in 2007 as a first stop on her European backpacking tour but decided to stick around and work as a sponsorship director at the Data & Marketing Association instead. In 2010, Jackie began building her business, Slingshot Sponsorship. She sold the firm in 2016 and is now running REBEL Pi, a Canadian ice wine company.  We’ll be talking about building a business from home and how to make sponsorship work for you. Anna: Hello, Jackie. Jackie: Hello, Anna. Anna: How are you doing? Jackie: I’m very good, thanks. Great. Let’s start with your arrival in the UK. What made you decide to give up your backpacking adventure to work in London and build a business here instead? Jackie: Honestly when I arrived – I’m from a small town in Canada – my experience was minimal. I’ve always been very ambitious and very determined. A lot of the people around me were not so much. So when I came to London it really was to explore Europe because obviously people talk about it and I’d never been to Paris. When I landed in London I was just overwhelmed with the energy of the city – not necessarily the energy you’d get from a city like New York but the people and the views that the people had here and the types of work that they were doing. I met a lot of people in finance and I didn’t even know that was a job that you could have and I was just blown away. It wasn’t an immediate thing. I was supposed to be here for two weeks and then travel the rest of Europe and then I was like: ‘Oh, I love London, I’ll stay a couple more weeks, that went on to a couple more months and then I was like: ‘I don’t want to leave’ and then over time I thought: ‘I just really want to stay here.’    When you launched Slingshot Sponsorship you only had a laptop and £2,000. How did you support yourself financially in the early days of the business? I’m sure a lot of our listeners will want to know. Jackie: Not well! I’m pretty frugal, actually – generally. But basically, over those initial months I just cut back hardcore. I didn’t really leave the house for weeks on end. I wasn’t eating beans on toast, but I was certainly eating a lot of ready meals and stir fries and cereal. But for the first, I’d say, year and a half, I wouldn’t even go to Starbucks. I couldn’t even afford takeout coffee, quite frankly, because every single pound I saved was going towards hiring my first employee and it was really hard. Slingshot got successful early, but I didn’t really have personal money for at least two or three years, I’d say. And you know, I only literally just bought this house when I sold the business. Up until then, all my friends owned houses and I couldn’t afford to – I was renting. But I always had it in me that I’d make that sacrifice. We’re recording in Jackie’s house, by the way, just for a bit of context. What about income? Jackie: So, £2,000 could pay the rent for four months, basically, and I took a couple of commission-only things. I had a lot of small clients. It took me nine months to secure my first client. So, I’d take small jobs that’d pay £500, £600, £1,000 and I’d just live off those kinds of things and those kinds of projects. I worked hard to try to get people to give me money, like all small businesses do, but I was really conscious about how much money I spent. And our website is a great example. When we launched Slingshot I went out to loads of agencies, everybody was quoting something like £7,000, £6,000 and I didn’t even have the money. I ended up going to a digital agency who I knew through the Data Marketing Association and asked to swap, to be kind of like a case study for them. It was kind of like a guinea pig thing and I ended up paying, like, nothing for it. I just bartered for everything. Anna: It’s interesting because they say entrepreneurs, even when they start earning a lot more money, still have the frugal mindset all those years later. Jackie: Yeah, I’ve always been like that. My husband jokes a lot because before I sold Slingshot and after I sold Slingshot – there’s no difference. We have a nice house and we’ve had some great travelling experiences for sure. But I don’t spend a lot of money – we don’t spend a lot of money. Almost all of the money I made from Slingshot has been reinvested in other businesses. I bought our house which is a huge accomplishment for me, but everything else has gone into making more money.            Anna: Usually we ask about our guest’s specialisms, which in this case is sponsorships. Jackie: It’s everything, Anna. What do you mean, just sponsorship?! For a beginner, what is sponsorship and how can a small business owner make opportunities work for them? Jackie: In a nutshell, sponsorship is a collaboration between two businesses. Most people look at sponsorship as a transaction of giving somebody logos or branding or badging in return for money, but in a lot of cases the big sponsorships are done in contra. In a way, the website agency I was just talking about – I swapped to be a case study for them and they gave me a website. In a sense that was a sponsorship and I think the future of all business is sponsorship. Most people will be familiar with stuff like FireFest and Beats by Dre. All of that is sponsorship.     Any kind of collaboration between two organisations is effectively sponsorship. How do you handle that first approach, then? I imagine that those relationships and creating those first impressions are very important. Jackie: Actually, one of the things you said was the right and the other thing you didn’t. A lot of people think it’s who you know. Everybody thinks: ‘Well, I could sell sponsorship if I just knew the head of HSBC.’ I know the head of HSBC and I’ve never ever sold him anything because I everything I ever had wasn’t a good fit for what they did. Knowing people isn’t the point but what you also said is having a first impression. Where people fall flat is they don’t really understand what they’re selling, they don’t package it very well and they don’t value it. It’d be like going into a shop without a price tag, with rubbish stuff in the window, you wouldn’t go in. Same deal with sponsorship. And I think there needs to be an increase in professionalism for making those approaches and I think that Slingshot was testament to that because effectively, that’s all we did. I didn’t create events, I didn’t make something better – I took what I had and made it valuable to brands. When a small business is starting out, what kind of information and events can they seek out to help them? Jackie: I think there are two things. If you’re a rights holder, say you are an event or an online publication or a podcast or a travel blogger or whatever, it really is about how you package your assets and then understanding which brands to approach. I’ve written a book called Pinpoint which is the only book dedicated to sponsorship sales. If you are a brand looking for a sponsorship, that in a way is easier because everybody wants money but from a brand perspective, it really is Is the event you’re interested in going to speak to your target audience? Do you have a good reason for being there? Is it authentic? Are you going to approach it in an interesting way? How can you connect with people in a genuine and authentic way? And that’s best done by market research? Jackie: I think it’s dependent on the brand but yeah, market research, I think, understanding your audience. Let’s just say you’re after mums. Let’s say you’re a new gym for mums, or… I don’t know, I’m not a mother, this is the worst thing to go! You can actually look for a platform out there to reach mums. Race for Life is a huge one and it’s in local communities. But let’s say you want mums based in Leeds. You can find forums and groups within Leeds and the events they’re approaching or the physical venue space. There might be a digital community or a forum and then say: ‘This is my product and I’m interested in working with you as a sponsorship.’ Not advertising – I’d never recommend advertising. And most people will have a sponsorship package. What kind of things should you be looking for in that package, then? Jackie: I would always look for opportunities that go beyond a logo – I don’t think badging is valuable anymore. Brand recall used to be valuable in the 80s, but we’re hit with 60,000 messages a day now. Your brain just gets tuned off. So, I’d be looking for what kind of assets engage with your audience. Speaking opportunities would be something because they give you an opportunity to talk. Guest blog spots, posts, can we run a joint promotion, a campaign? Can we distribute free product? Those are the kinds of things I think really push the needle on sponsorship.     As mentioned in the intro, these days you’re running Rebel Pi, an ice wine company, which is quite a niche. It’s also quite a risky business – you were explaining that it’s very dependent on temperature, weather conditions and people being able to pick grapes quickly in the middle of the night at short notice. How do you manage this risk, particularly in terms of cash flow? Jackie: I’d probably say that I’m not managing it well. I went from selling ideas to selling a physical product which I wanted to do to test myself. It is very hard from a production standpoint because the only way to make ice wine is picking grapes at below -8C. If it doesn’t get below -8C, you don’t have a vintage, you don’t have a product. So, you have to be patient, you have to work with really smart people in the vineyard who know how to create ice wine each year and you have to be willing to ride it out. In our first year, we’ve done really well, we’ve sold about 60pc of our bottles. It’s now listed in places like City Social, 67 Pall Mall, Pied a Terre, Dinner by Heston – all those kinds of top places. Now for me it’s asking: ‘Do we have enough production for next year?’ We’re holding back stock, so that if we didn’t get a vintage next year, we could then still distribute. I wouldn’t want you to be able to go into a restaurant, be able to order it and then next month you can’t – for 12 months. I’m managing stock but from a financial perspective, I’m taking a hit, basically. I’m not talking about being profitable on this until year three, really. It will be – if all things go to plan – it’s not winter yet – if all things go to plan, it should be fine for next year. But in the event that we’re not, I’m looking long-term at this.   I created this product because I was on TV and I didn’t want to waste my 15 minutes of fame. I wanted to have something that people could buy. That was a stupid strategy because the majority of the people who watch The Apprentice are 14-year-old girls. They can’t even legally buy my wine! I launched the business with an expectation that was incorrect and I’ve had to fix it. I’ve changed the strategy and everything’s fine. It’s great – I’m super-excited to be working with a product that you can touch, you can taste – I’m excited about it.     It does seem like you have a very clear target market, especially the premium which I think people are moving away from more disposable, fast type things to buying less but better quality. It’s a better direction to go in. Jackie: For sure – people are drinking less, people are buying less, but when they do it, they want to enjoy it. That’s certainly what I’ve found personally, and amongst my group of friends. And the greatest thing about ice wine in the UK market is that almost nobody’s had it. When do you get to give somebody a first? It’s so unheard of. I’m so excited about that.          Yeah, for sure. You mentioned The Apprentice and it giving you a kind of platform. But you were already a seasoned and successful entrepreneur when you went on The Apprentice, having sold Slingshot. Alan Sugar even fired for you for being too experienced to be the business partner that he wanted. What did you get out of the programme in the end? Jackie: I’ll go back to the first part. The only reason I did The Apprentice was because I sold my business. I don’t know if I would’ve had the courage to do so before, but I’d built enough of a name for myself so if I came across looking awful, at least I had a fallback on my previous success. Well, I mean you don’t know. You have no idea what you’re going into, so I was lucky. Anna: So much of it is in the edit as well, isn’t it? You never know what’s going to happen! Jackie: It’s unrealistic to think that – first of all, it’s an entertainment programme and I am not stupid to not be aware of that. It would also be naïve to think that you are 100pc great 100pc of the time. There are very long days, you’re working with people you don’t know, you have no idea what to expect, you can’t prep at all. All of those mistakes that I made that were absolutely hilarious, I totally made. That’s not an edit, that’s 100pc what I did because that’s what happens – that’s what happens in life. You just don’t have a camera following you around 24/7 waiting for you to mess up. But in terms of what I took away from it, so when I got asked, I was like: ‘I don’t even know if I can do this’, but then I did. My husband was very kind and said if I was awful, we would fly to India and blow off steam for a year. Fortunately, we didn’t have to move. Now, in hindsight, if you asked if I would do it again I would do it in a heartbeat. It was so different than what I expected. What I got out of it was experience doing totally different things which I love. If I could spend a year doing that every single day, I would. Anna: Oh yeah, the variety’s so much fun. Jackie: I got to make doughnuts, I sold stuff at a bodybuilding thing, I created an art gallery. You couldn’t do those things in a lifetime. I was really fortunate to do that. I still talk to Claude Littner (one of Lord Sugar’s advisors) a lot and he’s been great and met some great people on it as well. What was your favourite part of the process? Jackie: I think my favourite part – at the time it was pretty stressful – I can say that I didn’t love being in the house. I loved doing the tasks. My favourite task was possibly the art task. Wait no, actually, that’s a lie – the shoe task! I lost, but my favourite task though. What made it your favourite? Jackie: I got to design a shoe! I love shoes and I got to be the boss, which I like to be because it’s easier. It was a lot of fun. It also played to my wheelhouse like selling stuff to businesses – and B2B sales is what I do. You said you got along well with Claude. There was one contestant you didn’t have a particularly good relationship with. What advice do you have for working with a personality that clashes with your own? Jackie: I think The Apprentice isn’t a real-life situation. My recommendation to myself was having more patience which I did not have. In a real-life situation, honestly, and this is not what people would say – avoid the person, quite honestly. You won’t always get on with everybody, and people won’t always get along with you. And that’s OK, there’s nothing wrong with that. Being able to work with somebody that you don’t like is an asset. I wouldn’t try to beat a dead horse. You shouldn’t really be there to make friends with people, you’re there to do your job. You should also try not to make their job harder. My honest advice would be to have minimal interaction with the person you don’t like. Anna: Just trying to stay out of each other’s space, I guess. Jackie: Which in The Apprentice was impossible because we were living together!   Anna: Smashing. Well, thank you so much for coming on the podcast, Jackie. Jackie: Thanks for having me, Anna. Anna: You can find out more about Jackie at jackiefast.com. You can also visit smallbusiness.co.uk for more guidance on bootstrapping your business and managing your cash flow. Remember to like us on Facebook @SmallBusinessExperts and follow us on Twitter @smallbusinessuk, all lower case. Until next time, thank you for listening.    

The average British woman invest half the amount they spend on treats, such as clothes, beauty products, gym classes and eating out, says entrepreneur and former Apprentice contestant Jackie Fast. Writing for City Matters, Jackie said they spend £211 per month on day-today treats, but only £98 on saving and investing. Jackie did further research and found that women invest 40% less than men. Whilst there are reasons why woman cannot always invest as much as their male counterparts, such as career breaks and the gender pay gap, women need to up their game when it comes to money management. As a former financial advisor, I frequently saw women leave the all household finances, such as mortgages, pensions and savings, to their male partner or husband. This often led to disastrous consequences during times of divorce or widowhood. Women to take control of their own finances, separate from the family budget. Finance is still not widely taught in schools, so it does require some effort. See an independent financial advisor or better still learn more about finances through reading quality newspapers and books on money, seminars and courses, or by taking a financial advisor course, as advised in one of my earlier Money Tips podcasts. Word of the Day Derivatives A derivative is an arrangement or product, for instance, as a future, option, or warrant, where the value derives from the value of an underlying asset, such as a commodity, currency, or security. Due to major growth sector in financial markets the trade in so called derivatives has grown. In the financial markets, share prices, bond prices, currency rates, interest rates and dividends go up and down, creating risk. Derivative products are financial products which are used to control risk or paradoxically exploit risk. It is also called financial economics. There are more examples and practical steps to getting rich and being happy in my book, Yes, money can buy happiness, I cover the 3 R’s of Money Management, the Money B.E.L.I.E.F System and much more. Check it out on Amazon http://bit.ly/2MoneyBook.

Jackie Fast was robbed! The sponsorship entrepreneur was the stand out star of Lord Sugar’s reality business show only to get the short stubby finger of fate in the boardroom. We talk about what it was like in the loser’s cafe, ask what happens in the Apprentice house and how the show helped build her brand.

Each week I invite one of my speakers to talk about their life, work, passions and leisure so that you can get to know the person who is the speaker behind the mic. Today we are going to find out about the commercial advantages of B2B sponsorship and the importance of being relentless in your quest for success.  My guest is author and entrepreneur, Jackie Fast. Jackie sold her sponsorship agency for millions just 6 years after starting it in her bedroom with £2k, she now covets clients including Sir Richard Branson and the Rolling Stones along with FTSE 100 brands.  More recently she’s launched a global ice wine brand to create a new drinks category for the masses.  And if you are a fan of The Apprentice, we are going to ask the questions that you are dying to ask. Bio Jackie Fast, former Young Entrepreneur of the Year and Media Disrupter of the Year recipient is no stranger in utilising change to amplify growth.  She directs leaders on how to succeed through the power of sponsorship in the current era of disruptive media fragmentation. Arriving from Canada in 2007 with the intent to backpack Europe, Jackie ended up staying in London and launching her career. Her first business – Slingshot Sponsorship – was started in her bedroom in 2010 with just a laptop and £2,000. A relentless 6 years later with offices worldwide, Jackie sold Slingshot for millions, having worked with notable international clients including Sir Richard Branson, the Rolling Stones, Shell, Red Bull and many more. Jackie Fast has now launched her latest disrupter business REBEL Pi, an ice wine brand. Relatively unknown, ice wine production is the rarest and riskiest in the world. Taking an exceptional product from her hometown in Canada, Jackie is determined to turn REBEL Pi into a global drinks brand that will create a new drinking moment for audiences with a bold and discerning palate. Jackie continues to travel the world presenting on the future of business and entrepreneurship with her best-selling business book PINPOINT. The book shows you the pitfalls to avoid to ensure how virtually anyone can succeed. Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the association’s history. Jackie Fast is a regular keynote speaker within Europe and has spoken at global marketing conventions in Australasia, the Middle East, and throughout North America.  From sharing exciting stories on Sir Richard Branson’s Necker Island to marathons in India, Jackie has the ability to utilise real-world case studies to truly capture an audience through her enthusiasm and vision.  Interactive, energetic and exciting makes every speaking engagement a memorable experience and one that gets talked about. Due to her diverse experience, Jackie has the capability to speak on a broad range of topics – from women in business to how to sell sponsorship more effectively.  Not one to shy away from controversy, she also regularly sits and chairs panels. Recorded: 3rd December 2018 Links: More about Jackie Fast More about Pinpoint - Jackie's book More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook To book any of the speakers featured on the Speaking Business podcast, click here

4. Shoes. Still reeling from Jackie Fast’s Urban Heel, Stu and Gemma are back with yet another hour’s worth of thoughts on this show, if you can believe it. Does Rick have the skill and care to be a good male escort? What constitutes a treat in the Apprentice universe? Get in touch with us at @stuartmcp and @gemmaflynn to let us know if you want to go in on an Apprentice accumulator with us.

This week, it's my pleasure to introduce, Jackie Fast, Sponsorship Expert, and Author of Pinpoint. Where she helps organizations optimize their media assets, so they become viable marketing opportunities for brands to sponsor. Without a doubt, you will learn a lot from this episode, especially if you want to pursue a career in Sports Sponsorship, have a listen & ENJOY!!

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. Jackie grew Slingshot Sponsorship from a start-up to an international, award-winning agency with a head office in London as well as offices in Singapore and Oslo. It’s not so much that Jackie thinks sponsorship is easy. It’s more that she’s started a personal crusade to help people who she believes are making stupid mistakes that hurt their sponsorship programs; both rights holders and brands. Recently, after selling Slingshot in 2017 to The Marketing Group, Jackie wrote a book, Pinpoint – How challenging the norm is the only route to success in selling sponsorship. Jackie joins us on the show to discuss some of the learnings from the book as well as her wider views on the sponsorship industry. Also joining us on the show, to discuss his latest blog, is our MD, Mark Thompson, who has written about the keys to using talent in sponsorship. Enjoy.

“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters of sports marketing and sponsorship can make that claim with any confidence. As Fast points out in her book, advertising and marketing has changed. Media consumption and channel proliferation has made it harder for brands to fully engage with their audiences but if advertising has changes then it is fair to say that sponsorship has also changed. A logo on a shirt is never going to be enough. In fairness, it never was. There is greater demand on sports properties to demonstrate something beyond “equivalent media value” and greater pressure on brand owners and managers to make their sponsorship money work. Jackie Fast sold her sports marketing business, Slingshot Sponsorship having worked with Sir Richard Branson, Spotify, IBM, Renault, Haymarket Consumer publishing and Shell. She still very much believes in the benefits of sponsorship and her book, Pinpoint: How challenging the norm is the only route to success in selling sponsorship, looks at the world from both the perspective of property and brand – giving common sense direction and useful engagement and retention strategies. It was a real pleasure to get Jackie on the show in a week where she was particularly busy in her capacity as board director of the European Sponsorship Association. Follow her on www.jackiefast.com and on twitter @JackieFast

Jackie Fast, Founder and Managing Director of strategic sales agency Slingshot Sponsorship, is the feature interview on this week's SB Weekly. Slingshot cuts across all entertainment industries and creates - in its own words - “a strategic commercial framework that helps the world’s leading brands take their investment beyond eyeballs and awareness”. Since its foundation in 2010 Slingshot has worked with high-profile clients including Red Bull, Nationwide and the Mayor of London and Jackie herself has won a number of accolades recognising her entrepreneurial and industry work. In this week's episode, hear Jackie discuss: Why she set up Slingshot in 2010, following the global recession What it's like to be a woman in a male-dominated sports industry How sports rights-holders need to be more open to creating partnerships - rather than dressing up sponsorships as partnerships The secret to being a good salesperson Why she struggled to find a vocation in life before working in sponsorship The opportunities presented by better understanding purchase behaviour.