Pixels, Clicks, & ROI

Rory F. Stern is the owner of RFS Digital Media, LLC a full-service paid traffic agency.  He is one of the AdSkills Guardians and a legend in the media buying game.In this episode, learn how to run a successful advertising campaign on Facebook and everything you need to know about them!We'll cover the basics of what Facebook Ads are, why they're so powerful, how to set them up for success, cover strategies for targeting your audience, creating a campaign that works, and more.Contact Rory at   rfsdigitalmedia.com Get a sneak peek inside our member's area,  join one of the live Q & A's here Need an AdSkills certified media buyer ? Click HereFollow us on social: Follow us on social: Facebook,  Instagram, Linkedin, Youtube 

Marc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring products.Dennis “Shoden” Abad is the Direct Response Video Marketing expert helping coaches sell more of their courses with strategic videos and YouTube ads management.We had the pleasure to speak with Marc and Dennis about their successful company MDYT Ads. They shared with us their background, what they do and who they can service, and how they help grow small but high product quality info-products businesses by growing the traffic and sales through Youtube Ads.A must-watch for all running or thinking of running Youtube Ads! Contact Marc and Dennis at MDYT ADSGet a sneak peek inside our member's area,  join one of the live Q & A's  Hire an AdSkills certified media buyer? Click hereFollow us on social: Facebook,  Instagram, Linkedin, Youtube 

Brice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, trainings, and online courses.In this episode, he shares his secrets to effectively buying and testing ads online. You'll learn how to select the right type of campaign, shake up your ad copy, choose where you want to target your ads, and create results with a proven framework.Reach out to Brice at Major Impact MediaGet a sneak peek inside our member's area,  join one of the live Q & A's here.https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Contact our Matchmaker.For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube 

With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for clients.A true ad buyer can evolve by adapting to change. Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems.If you need Jay's expertise, email him at jay@jaysmastermind.comWant to join AdSkills, check out our membership hereGet a sneak peek inside our member's area,  join one of the live Q & A's here.https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Contact our Matchmaker.For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube 

Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He is the CEO and Founder of Blitzy Media.In this episode, Knute shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer.You can reach out to Knute at blitzymedia.comWant to join AdSkills, check out our membership here:  https://www.adskills.com/Get a sneak peek inside our member's area,  join one of the live Q & A's here:https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube 

Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible.In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with restrictions in Targeting (spoiler alert - that’s going to be all of you!)If you want to reach out to Mitch, email him at madams112@gmail.com or at m3traffic.com Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​

Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in.We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad Network. If you are doing B2B/corporate media buying this episode is a must-listen.Feel free to reach out to Mony at mony@monymakerz.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​

An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired!We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer.Email Nate at nate@realteampanda.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​

In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model.Reach out to Desriann at  dezchamps@IriePhoenix.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​ Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​

Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at ben@onefocusmarketing.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​​

One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment.In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and talk about some opportunities there.Reach out to Sheena at sheenalmurphy@gmail.comWant to hire an AdSkills certified media buyer? Click here:  mediabuyers4hire.com Schedule an appointment with one of our team to show you around AdSkills: AdSkillsTour

In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year.Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position himself for growth.You can contact Greg at egc1001@gmail.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​​Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​

In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is preparing her clients for the changes bought about by iOS 14 and facebooks various policy changes.Feel free to reach out to Dorothy at needleseyemedia.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Scott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P.When COVID hit he sensed his clients where going to need paid traffic as their speaking and other opportunities where going to dry up. He became Certified in AdSkills Jumpstart program, got his first media buying client from AdSkills Matchmaker and so began a whole new way of getting clients.In this episode, we go into working with experts, using media buying as a bridgehead to get funnel building work and much more.You can reach out to Scott at https://www.mediabuyerscott.net/Follow in Scott's footsteps, and get certified as a junior media buyer here: https://adskills.com/jumpstart/ Want to have an appointment with one of our team to show you around AdSkills - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Koen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time. In this podcast you’ll learn how to manage the client from high to low acquisition costs and managing the client journey. So many excellent tips!Feel free to reach out to Koen at http://www.fix-that-funnel.com/ http://www.dwtdigital.com/ Send email at kdw@dwtdigital.comAlso check out Koen shared in this interview the “Text Sentiment Tool”: http://text-processing.com/demo/sentiment/Want to have an appointment with one of our team to show you around AdSkills Want to hire an AdSkills certified media buyer? Click here

Mauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it. Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the first client and how to get better at itGet in touch with Mauricio at https://playbookadsmedia.com/ or email at support@playbookadsmedia.comCheck out AdSkills Lead Gen Workshop. Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/ Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

As we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise.Sales Management by definition is managing expectations and bad news. Alvin talks about the skills of managing expectations for clients and figuring out booked sales call funnels for coaches, consultants and agencies.Lot’s of Gold we had in this cool episode.You can reach out to Alvin at info@drivenresults.co or http://drivenresults.co/case-study Interested in having a look at how Pro League can help you as a media buyer?Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Imagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside. You know where this is going, Ryan took the AdSkills Jumpstart training, got certified, got a client from the AdSkills MatchMaker Service and has been able to create an income to support his work. I’m not allowed to have favourites but if I did this would be it. A must listen, inspirational story.You can get in touch with Ryan at rbentley@gemission.com or https://www.facebook.com/ryanbentleyukDo you want to try media buying - you to can follow in Ryans footsteps, and get certified as a junior media buyer here: AdSkills JumpstartWant to hire an AdSkills certified media buyer? Click here

How do you feel about a two hour commute. - Right, Horrible. Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer. As media buyers we can forget how Advertising can change business owners lives.Here is one wonderful example!Learn more about Jumpstart programGet in touch with Derek derek@arkansasweddingcollection.com or visit Arkansas Wedding CollectionWant to hire an AdSkills certified media buyer? Click here

Imagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living. That was where Paul Elliot found himself in March of 2020. Paul saw an article AdSkill founder Justin Brooke wrote about the need for Media Buying. Paul decided to give it a try…. If you are inspired by Paul’s pivot into media buying - you can find out about all the details on our Jumpstart program. Contact Paul at strategicrebel@gmail.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Media Buying is NOT a complicated profession. The flexibility to choose your own clients and hours is a MAJOR BENEFIT. Brian schedules his media buying in the morning and his mountain biking in the afternoon. It’s pretty great. But it hasn’t always been this way, the onset of COVID in March was a major issue. Here how he turned the challenge of Covid into an even better business.We also talk about some major tactics for e-commerce advertisers. This is an action packed episode which also has Ed Dale, Director of Marketing at AdSkills and copywriting legend take on hosting duties for this series. Learn more about AdSkills Jumpstart program Contact Brian at https://www.someonerad.com/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Helping out his dad and his online gardening business was Duston’s entry in to the online game.After honing his skills tangling with both Facebook and Google in affiliate marketing. He discovered a couple of crucial strategies influenced by what he learnt in his affiliate days.In this weeks podcast, he takes you through these very clever strategies and talks about his journey in media buying.You can contact Duston at duston.mcgroarty@gmail.com or https://www.facebook.com/duston.mcgroarty/Don’t forget, if you you want to join Pro League like Duston did and have all the courses and mentoring at your fingertips. Book a tour to see if Adskills Pro League is for you at this linkWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

From “planet dork nerd” to data dialling!Sunni graduated with a computer engineering degree straight into the Dotcom bust.He nailed a job with a large travel company to create an analytics system and started to see the dramatic impact of having the right data to base decisions on.Learn his “Road to Damascus” experience from conversion guy to media buying guy.Learn how he channelled his nerd and engineering experiences to become a million dollar media buyer.You can reach out to Sunni at sunni@sunnisukumar.comThink media buying might be for you? Why not book yourself an AdSkills tour and let us show you where we can help you .Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Jon started out selling pest control door to door, realised working for someone was not for him and discovered the world of media buying.In this episode he explains;* How the lessons of door to door sales can help you with Media Buying.* What he does to keep clients for way longer than the industry at large.* The power of optimisation and of course the $100 dollar challenge...You can reach Jon at https://www.facebook.com/kaufdaddy89Or jonkaufman23@gmail.comYou’ll hear how Jon got his first big clients for his Agency from leads given to him by AdSkills after he got certified. Book a Tour to see how you can get certified and start getting clients from AdSkillsWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Jay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview.Currently, Jay is specializing in showing Facebook-centric agencies on how to transition to YouTubeYou can reach out to Jay atjay@jaysmastermind.comhttps://www.facebook.com/jaysmastermind/Jay is one of AdSkills Pro-League members - why not book a tour and see how Adskills can help you become a media buyer pro - No more Ramen for you (unless you like it because let’s face it - it’s delish!!AdSkills TOUR here: https://get.adskills.com/tour/ Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

João Pina did all the right things - Did well at school, got a marketing degree at university only to find the job market for Marketing Graduates non-existent in his home country of Portugal.In this episode of the AdSkills podcast you'll learn how Joao:* dove head first into the world of e-commerce and went about teaching himself the whole business* Learn how he realised he needed to stop being a “jack of all trades and master of none” and how he decided to focus on “media buying”* Learn the parallels between good stock investing and good media buying* How the AdSkills Jumpstart program allowed him to fast track his media buying career and get his first clients* The European perspective on media buying and the opportunities for new media buyers in Europe.* The only two phrases of “Absolute Truth” you need to learn as a media buyerYou can reach out to Joao Pina on Facebook - https://www.facebook.com/nofilterjohnOr email main@nofiltermarketing.comIf you would like to explore the Jumpstart program to train you to become a media buyer just like Joao you can learn all about it at https://adskills.com/jumpstartWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

In 1999, Alejandro read Bill Gates saying that by 2010, half of the money would be spent online, so he decided he had to learn how to sell stuff online.As many of us, he learned and learned, but it took him a long time before he really took any action. He first started by teaching SEO and social media to local businesses, with what he learned from this unknown guy called Justin Brooke.When his teacher started talking about paid ads. By 2012, he started toying with Facebook ads.He moved to Seattle and ended up working for a company called Pushpay. In 2 years, the company valuation went from 10 to 100 million dollars.After a few famous authors started reaching out, he felt compelled to start a growth agency. Fun fact: his agency has never spent a dollar in ads to get clients. All of his clients come through referrals because they get results.You can get the business and agency of your dreams if you help people get results... and get it fast.Alejandro mentions how tactics are important, but if you really want to grow a business, you need a sound strategy. To him, content is the fire, and paid advertising is gasoline. We trust and like people who have created content: books, movies, rapped great lyrics... The brands that are winning are the ones creating content.He goes over the framework of ""Know, Like, and Trust"", and how pushpay used it to grow their business... and how content put them on the map.Even though Alejandro doesn't take new clients, he's open to meet or answering any questions on his Instagram or other social media platforms: @alejandroreyes https://facebook.com/alejandroreyes https://www.linkedin.com/in/alejandro...Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

At the tender age of 14, Milton realized the computer in his room was a tool for him to make money, so he started studying. Programming websites and banking some cash with AdSense came along, and even got banned from Google, back in the day.His passion for learning always drove him to keep on learning and developing his skillset, with stuff like SEO, Facebook Ads.Eventually, he ran into Justin Brooke and started following him... and he ended up going through the program.He went from managing $16k to about $100k in ad spend in under one year... and he keeps on growing his agency. He has worked with clients in many industries, such as universities, funeral homes, non-profits, school, and so on.Once, he brought in 987 qualified, USA leads for a magazine... for under $20. By creating a spot-on avatar and knowing their heaven/hell, he was able to run this winner campaign, which he explains how it went.One of the best tools he got from AdSkills is the templates of how to properly set up ad accounts and tracking... and he talks about a case study when this helped him dominate Google searches for one of his clients.His specialty is Google Ads, but he's also working with Display and YouTube ads.Reach out to Milton via his email miltonbrwn@gmail.com or his site www.workwithmilton.comWant to hire an AdSkills certified media buyer? Click here.

Jon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a very valuable skill to develop. He mentions the importance of having professional guidance and mentorship when you’re developing a skill… and how a community of like-minded people can make all the difference. Jon’s 3-step “formula” to online success comes down to: Targeted traffic, your positioning, and conversions. When it comes to traffic, he’s specialized in Facebook, Google Search, and GDN. He’s had a lot of success working with clients who are in health & beauty, wellness, finances, e-commerce, and local businesses. You can reach out to Jon on https://chaosmap.com/ and https://jonrognerud.com/ Get access to his Google Ads tool here: https://adsauditreport.com/Want to hire an AdSkills certified media buyer? Click here.

Jonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing about marketing and sales. After being caught in a downsize, he decided to help companies thrive with online marketing, with his knowledge of SEO and AdWords. Jonathan talks about how a systematic approach to marketing is important, and how going back to basics can make all the difference in results. He talks about the importance of analyzing websites, funnels, and how tracking the customer journey is vital to getting solid results... especially when he takes on a new client. If you've ever had issues with tracking inconsistencies, Jonathan shines some light on how he approaches such a common issue. He also gives some tips on retargeting and shows his go-to resources for flawless execution. You can listen to Jonathan on his "Maze Marketing Podcast" and get his "Maze Remarketing" book. Get in touch with Jonathan on https://www.octobermarketing.com/Want to hire an AdSkills certified media buyer? Click here.

Pam Carpenter lost her job and found herself in a situation where she just had to create her own employment right away.She started out as a web designer and social media manager. Eventually, she transitioned to where she is today, building online memberships and course platforms. She even did some work for Russell Brunson, over at Clickfunnels.Many businesses state that they're a "referral business" as a badge of honor, but that can lead ourselves into a cycle of feast or famine.Eventually, she grew and wanted to coach people. She realized that "build and they'll come" only works if you're Kevin Costner, so she had to find out how to build a system that is scalable, in order to fill the pipeline with customers.That's when she decided to learn media buying... and it's where AdSkills came into play. Pam says that "Pro League", the AdSkills community, is hands down the best investment she's ever made in her business. She doesn't even need to ask questions, she can just swoop in, make a few searches, and find brilliant minds freely sharing high-level information. It's a very uplifting place, she mentions.She eventually came to find a system called "Introvert Sales System" which is based on long-form Facebook posts that lead people to a survey, and, eventually, to a phone call.By mixing up her newfound Media Buying skills with her sales system, she was able to turn 275 dollars worth of ads into 15,000 worth of revenue.If you have a high ticket coach program or membership sites, you can reach out to Pam at pamela@website-rescue.com or her Facebook profile, https://www.facebook.com/themembershipmaven Want to hire an AdSkills certified media buyer? Click here.

Kevin Milani decided engineering was not for him, so he moved to New York and worked in many companies that are driven by direct response marketing - Fortune, Columbia Records, Think Tank, and more.He's best known for his YouTube ads chops, although he excels in many other areas, such as Adwords, Display, and even radio or TV.He read Perry Marshall's book on Google Ads back in 2006, then started experimenting on his own, and developed a "map" in his head.Today, he manages about $3 million every month in ad spend, across multiple clients. For him, YouTube ads are the best platform to scale campaigns to $50,000 per day and beyond... but the secret is having great creatives. He once scaled a customer from $0 to $27,000 a day (profitably) in a week.However, YouTube can be very challenging, according to him. A number of his processes were found through trial and error... and often they seem to be counter-intuitive.Kevin works with clients in every vertical, and he does a lot of health, wellness, fitness, ecom. He's very interested in clients who want to expand their spend above 50k a day, mainly on YouTube, Adwords, and GDN.With over $100 million+ in ad spend, Kevin is regarded as one of the top Google Ads guys in the world.You can reach out to Kevin at https: //www.mq-c.com or kevin@mq-c.comHire an AdSkills certified media buyer. Click here

Jason How realized he had no passion for the career he was pursuing. After reading a post on Tim Ferriss' blog, he worked his way into "social media marketing".As an auto-proclaimed "math nerd", he focused on writing technical articles about Facebook, which eventually lead him to running social media ads for customers.Jason has a solid track record working with "Education" clients - which are usually not very sophisticated, when it comes to marketing... but can be real good at selling.According to him, having success in your campaigns comes down to 3 things: irresistible offer, a converting funnel, and high-quality traffic.He also talks about what are the best type of clients a media buyer could ask for.You can reach out to Jason How by email jason@agencyj.co or visit his website, at https://www.agencyj.coHire an AdSkills certified media buyer. Click here

In this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and delivery, media buying, etc - as well as his productized service, managed Google Ads for veterinary practices.Hint: He has a thing or two to share about his own experience leaning, away from Facebook Ads, strongly towards running Google Ads.Hear the simple approach Brandon used to get his CPC for local campaigns 80% lower for one specific client, leveraging day-parting, and simple account structure updates.It's been an interesting journey for Brandon and his family in the past few years. A family health event brought Brandon home full time, allowing him to gain insightful experience as a media buyer which he shares with us on this episode of the AdSkills Pros podcast.Get in touch with Brandon at brandon.breshears@gmail.comWant to hire an AdSkills certified media buyer? Click here

Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to say then, that he knows a little about persuasive ad creative. This episode of the AdSkills Pros podcast, hosted by Kate Buck Jnr, contains a number of key notes including... - How to attract broke newbies... (Hint: don't do this!) - The concept of "beat the control"... - Insights from the "ink blot test"... - Why it's important to "make no assumptions"... - How to leverage "Guru images" to grow beyond vanity metrics... - Why Rory champions 1200x628 and 720x961 ad creative, even though Facebook recommends 1200x1200... - A big win reducing a client's CPS from $800 to $250... Get in touch with Rory and his team at HelpWithAds.com to get help with both full service ad management, or to source your next ad creative.Want to hire an AdSkills certified media buyer? Click here

A long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get such great results for his clients.If you'd like to get in touch with Brice, head on over to the AdSkills Pro League, or reach him at https://majorimpactmedia.com/Want to hire an AdSkills certified media buyer? Click here

In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate.David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast.Make sure to send him some love over at Facebook or you can find him inside the AdSkills Pro League group most days.Want to hire an AdSkills certified media buyer? Click here

Formerly a developer, Gregory Cardinale is a Media Buyer in both French and English markets. Programming was always a passion but he quickly realized that working on a dev team was becoming less than fulfilling.His father encouraged him to learn web marketing to see how he could make money online - at that time, he had no idea how greatly it would impact his life!Gregory says of his experience with AdSkills, "You come for the courses, but you stay for the community!"Currently, he works with European clients - in French. He describes how the functionality and insights available in the Ads Manager are less than what is available in English, so he has to be more creative about his Ads. For example, he uses images to filter the audience he wants to speak to because he can’t select audiences as precisely as he can in English.Gregory maintains a focus on marketing Webinars for coaches, consultants, experts in their field - a lot of Fitness, Health and Self-development opportunities also, in the European Market.You can contact Gregory at www.awmarketing.co contact@workwithgreg.agency

Desriann Blackwood wanted to work from home. She was a virtual assistant, content writer, SEO specialist and social media strategist. But everything came together for her when she began to learn how to run ads as a media buyer.Desriann landed a local client whose business was successful, but completely offline. Together they built out everything online and adjusted the offer. When all was built out, they closed the cart at over $100k revenue - and that with only $4k in ad spend.Another client achieved over 60% revenue increase, in a single month, with Desriann's new ad campaign.If you'd like to work with Desriann, you can reach her via http://www.linkedin.com/in/desrianniriephoenix.com

Austin and Ian met while working as Interns/Junior Marketers for a startup company. About 1.5 years ago, they decided to work together privately, consulting with different companies, focusing on growth, paid media, analytics, attribution - focusing mainly on Facebook and Google channels.Their unique talent relates to running ad campaigns with a time-sensitive element. They work with many companies running challenges or promo deals around a specific time frame.The AdSkills Pro League allowed them to say yes to opportunities which required skills they were yet to develop. They were able to master these skills with AdSkills help, using them to both complete jobs for their clients and continue to be profitable while developing their knowledge and experience.If you'd like to get in touch with Ian and Austinhttps://www.linkedin.com/in/austin-floyd-13013b42/https://m.facebook.com/austin.floyd1https://www.linkedin.com/in/ian-lenny-056a3a14/ https://m.facebook.com/profile.php?id=1002615379&ref=content_filter

Justin Jacques is an engineer to trade, and came to media buying via his pressing need to book clients for his Wedding DJ company... (stay with us!). He pursued SEO initially but started buying ads when SEO proved unreliable. Other companies noticed his paid ads success, which led to Justin helping them out with his newfound marketing experience. Eventually, he moved away from his Wedding DJ company to run his online marketing agency full-time.These days Justin specializes in optimizing existing campaigns. He describes notable success with one of his clients who is regularly interviewed on Nationally syndicated news programs - Hint: they retarget users who visit their website after each of those interviews. Justin and his team help their clients to niche down, bringing focus from a broad or general targeting approach to more specific messaging. They also like to seek out missed opportunities in the existing Funnel. And they do so with great success.Justin works with service-based businesses and local businesses.If you'd like to work with Justin, you can reach him at the following links:1. Web - https://justinjacques.com/2. Email - justin@JustinJacques.com

Sheena Murphy is a valued member of the AdSkills community, along with her husband Mike who we heard from on the last AdSkills Pros Podcast.Sheena enjoyed a successful career before she trained as a media buyer with AdSkills, but wanted to work from home some time after she became a mom. Turns out that was a good move.She generated $36k in profit for her first client, which is dwarfed by her most recent client win, a respectable $767k in profits. Another campaign saw 8000 targeted leads added to an email list, in the space of a few months, with only $400 ad spend.If you'd like to work with Sheena, you can reach her at the following links:1. Facebook profile - https://www.facebook.com/sheena.murphy2. LinkedIn - https://www.linkedin.com/in/sheenalmurphy/3. Email - sheenalmurphy@gmail.com

In this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his repeatable and super effective strategy of "building anticipation through engagement and awareness ads", getting people to "know, like and trust" his client, and serving the audience in advance of any sales offer. (HINT: He did $700k in sales recently, on $27k ad spend). Hope you enjoy the episode!

Digital Marketing Strategist, Joakim Hansson, is the founder of Win Win Win Marketing. A direct response ad agency, working with 7 and 8-figure companies to scale their advertising profitably on multiple ad networks.In his past life, he was a CEO and CMO of 6, 8, and 9-figure companies and he's now a passionate direct response marketer and media buyer.Joakim discusses the success he saw with one client who was running cold traffic to a webinar funnel, selling a $500 product. During testing, they spent 3000 Euros on each ad network, Facebook and YouTube. They went on to pay close attention to both the CPL and EPL of those channels, to discover insights.If you'd like to work with Joakim, you can reach him at the following links:Facebook profile - https://www.facebook.com/WinWinWinMarketingEmail - hello@wwwm.eu

Ben Blackmon has been running his agency full-time since 2015, and has been a member of the AdSkills community for some time now. He credits Justin Brooke and John Belcher with having helped take his agency to the next level in 2018.Ben enjoyed initial success with direct mail; think "lumpy mail" and basketballs. And he later went on to place a respectable second in Dan Kennedy's National Sales Letter contest.He helped one client double their already 7 figure sales in 2018, through effective tracking and retargeting - both on and off of Facebook. He helped another client hit 7 figures in 2018, and growing the business by over 50% again so far in 2019. This time using Facebook ads to promote a 5-day free training, selling a $25k Mastermind on the backend.If you'd like to work with Ben, you can reach him via Facebook at https://www.facebook.com/onefocusmarketing

Jordan Swanson is the CEO and Founder of ReachFire, a programmatic media buying agency. Jordan has spent millions in native and display advertising and has scaled companies from $0 to seven figures in media spend outside of Facebook and Google. He also is the creator of Panoptic Stacking™, a unique methodology for helping companies grow using multiple channels in a 3 stage funnel system. If you'd like to work with Jordan, you can reach him at the following link: http://www.reachfiredigital.com/

Joshua Bretag is the guy you talk to when you're ready to ambitiously scale your business - especially when it comes to media buying through Facebook and Instagram, as well as Conversion Rate Optimization.Scaling with Josh is not for the faint of heart - but it is highly rewarding for those who choose it. Josh's approach includes tapping into his extensive 10 years of knowledge to make calculated risks that result in huge, yet sustainable leaps in business.He and his team manage over 6 figures in advertising spend per day, (and millions across their lifetime.) He has helped scale companies from start-ups into $30 million dollar revenue generating machines, launch million dollar campaigns, and growAside from cycling, Josh has a passion for marketing and analytics that borders on the 'is this guy a human marketing optimization machine' spectrum. Regardless, he sees you as his team and will treat you as such, with clear communication and mutually set goals.Over his lifetime, Joshua has been able to achieve results such as:- Scaling a business from 30k in spend to 200k in monthly spend (at a profit) in just 6 weeks- Growing a startup from completely self-funded into a $30+ million dollar, full-fledged company (currently at $80 million and growing)- 40% growth in sales while reducing marketing spend by over 70% in under 3 months for one client- Increase of conversion rates of a website from 4% to 6.7% resulting in over a 6 figure increase to the bottom line of the business.- Rebuilding a marketing automation workflow from the ground up to save just over 20 hours of marketing admin work per week.- Scale a social media marketing channel by over 1000% spends in just one month using a scalable CPA and budgets.If you'd like to work with Joshua, you can reach him at the following link:LinkedIn - https://www.linkedin.com/in/joshbretag Facebook - https://www.facebook.com/joshuabretag

Dorothy Illson is the founder of Needle’s Eye Media, a full-service digital marketing agency. She is best known as the premier media buying partner for 7-figure personal brands and other digital product businesses who are looking to scale their customer acquisition with paid traffic. With an innate talent for data-wrangling and a holistic understanding of digital marketing, Dorothy leverages a scientific approach to help her clients grow.She’s also host of the podcast Do Well & Do Good, which tells the stories of people who have not only created success professionally but who have chosen to leverage that success to increase their positive impact on the world. The two brands go hand in hand, as 10% of Needle’s Eye Media’s profits go to charities voted on each month by her podcast audience. If you'd like to work with Dorothy, you can reach her at the following link: Linkedin: https://www.linkedin.com/in/dorothy-illson/ Facebook: https://www.facebook.com/dillson

Tracy Rye is a former elementary school teacher. She used her summer break 2 years ago to learn media buying. By the end of summer, she was working part-time as a junior media buyer.Fast forward 1 year later and she's the lead campaign manager for a niche agency. Her most recent success is managing a 7 figure launch for one of her clients. All while working part-time from home so that she can spend quality time with her kids.As a teacher, Tracy's expertise was working with struggling students. She relied on her attention to detail, organization, research abilities, and analyzing skills to make her classroom fun, engaging, and most importantly, her students showed tremendous gains year after year. She's transcended those same skills into managing ad campaigns, now planning and researching to find highly targeted audiences, analyzing data, and constantly reviewing details to bring that same growth mindset to ROI for her clients.Her newest passion is sharing how possible it is to become a work at home mom. More importantly work at home mom with a balanced life of family, memory making, and a career that has her excited to get out of bed for each morning.If you'd like to work with Tracy, you can reach her at the following link: LinkedIn: https://www.linkedin.com/in/tracylryeFacebook: https://www.facebook.com/tracylrye

Jonathan Gray is an advertising veteran. After a 12 year career in genetics, cancer, and pain research, he decided to take his passion for deep work and analytics to the game of digital advertising and never looked back. Over the last decade, he has managed over $16 million of paid search and social ad spend with one goal: ROI. Currently, he is the Senior Digital Media Buyer at Ancient Nutrition and is in charge of turning clicks into customers for the world's leading natural health brand. He also has a thriving personal business in affiliate marketing and consulting where he is constantly innovating, testing, and pushing the barriers of what's possible with paid advertising.If you'd like to work with Jonathan you can reach him at the following links:LinkedIn: https://www.linkedin.com/in/jonathankgrayFacebook page: https://www.facebook.com/genomicist

Alex Makarski is a technical marketer and AdSkills Certified Media Buyer who has managed millions of dollars of ad spend on Google Search, Shopping, GDN, YouTube, Microsoft Ads, and Twitter.Alex recently helped a Silicon Valley cloud computing company go from Series A to a successful acquisition by a multi-billion corporation, an eCommerce brand improve its ROAS from 200% to 800%, and a Toronto local services company grow their sales by 270% in just 18 months.He learned how to manage paid traffic by starting a local business and putting his own money into the ads.If you'd like to work with Alex, you can reach him at the following links:1. Facebook profile - https://www.facebook.com/alex.makarski2. Linkedin profile - https://www.linkedin.com/in/alexmakarski/