Podcast appearances and mentions of matthew stibbe

FROM THE ARCHIVE:What if you could revolutionize your business by abandoning the office altogether? Join us as we explore the extraordinary journey of Matthew Stibbe, the founder of Articulate Marketing, who is building of a fully remote B2B marketing firm.Ever wondered how to create a close-knit team without a physical office? Matthew shares his  strategies for team bonding and collaboration remotely, including book clubs, happy half hours, and mandatory stand-up calls. Discover the magic of their "validation channel" on Slack, where employees uplift each other, and how regular in-person meetings in London play a crucial role in sparking innovation and building relationships. We also talk about the concept of a "free-range team" that thrives on autonomy and mutual respect.So tune in for a wealth of knowledge on building trust, productivity, and a forward-thinking remote business model.Refer a Remote Work Expert As a Guest On The ShowClick here remoteworklife.io to subscribe to my free newsletter Connect on LinkedIn

CEO Matthew Stibbe discusses their B2B tech brand differentiation, website launches, marketing acceleration, lead generation, and thought leadership. Learn about their client focus on tech, environmental tech, and health tech. They cater to big corporations and startups, emphasizing inbound leads, value-driven marketing, and consultative services. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

In the second of our podcasts with Matthew Stibbe, Yiuwin Tsang delves into what it means to be a truly remote working team and how this has allowed Articulate Marketing to establish a unique employee culture despite them being spread throughout the UK. Their remote working principles have also allowed Articulate Marketing to strive for net zero status, a process that is very rigorous, but which Matthew feels all businesses have a responsibility to at least consider and work towards.  In the podcast, Matthew shares his top tips for going on the net zero journey as well as the pros and cons of setting up a remote working environment for his agency. About Matthew Stibbe:Matthew is a CEO, entrepreneur, marketer, writer, pilot, wine enthusiast, and a geek. He's currently CEO of Articulate Marketing, which provides marketing for ambitious B2B tech companies. Previously, Matthew was founder and CEO at Intelligent Games, which he sold back in 2000. 

This week Yiuwin Tsang caught up with Matthew Stibbe, CEO of Articulate Marketing, to talk about the journey of certification (B corp, Investors in People) and how going through the process of certification is much more important than the destination. Matthew talks candidly about how having a purposeful story has been beneficial to Articulate Marketing but that it goes much deeper than a badge for your website. His ethos and values are truly rooted in doing good and giving back and he ensures sustainable development goals are baked into his business planning. Matthew is a CEO, entrepreneur, marketer, writer, pilot, wine enthusiast, and a geek. He's currently CEO of Articulate Marketing, who provide marketing for ambitious and b2b tech companies. And previously, Matthew was founder and CEO at Intelligent Games, which he sold back in 2000. 

The Adventures Of Matthew Stibbe In a world where profits come before people, Matthew Stibbe strives to be different and lead differently. His conversation with Rich not only touched on his fantastic resume in the gaming and later tech industry and how both of those paths led him to where he is today as CEO of Articulate Marketing. But, of course, it wouldn't be an amazing story without some toys and tech that came along for the ride. Update 1: James Lopez is finally home as of August 2022, but he still has a long road to recovery and needs our help. Learn more about James' story here: https://bit.ly/3A8qbgM, and feel free to donate, visit and share this Go Fund Me link: https://gofund.me/da7a5f33 Toys, Tech, Awesome People, Stuff, and Services Mentioned in This Episode Disclaimer: Some of these links are affiliate links, which means that if you click and make a purchase via the link, RAGE Works will receive a small commission. The Macintosh Way by Guy Kawasaki: https://amzn.to/3UR1PPNDuolingo: https://www.duolingo.com/Todoist: https://todoist.com/Zapier: https://zapier.com/Notion: https://www.notion.so/New Yorker: https://www.newyorker.com/HMS Warspite: https://amzn.to/3USv7gVEndeavor: https://boardgamegeek.com/boardgame/33160/endeavorDark Room: https://adarkroom.doublespeakgames.com/Strategic Command: https://store.steampowered.com/app/957720/Strategic_Command_WWII_World_at_War/Microsoft Flight Simulator: https://www.flightsimulator.com/Hardcore History Podcast: https://www.dancarlin.com/hardcore-history-series/The History Of World War II: https://worldwariipodcast.net/ Guest Links Connect with Matthew on LinkedIn: https://www.linkedin.com/in/matthewstibbe/ Keep up with RAGE Works Instagram: https://www.instagram.com/rageworks/Twitter: https://twitter.com/RAGE_WorksFacebook: https://www.facebook.com/OfficialRAGEWorks/Subscribe to the RAGE Works Newsletter: https://sendfox.com/rageworks Keep up with the RAGE Works Podcast Network Instagram: https://www.instagram.com/rageworkspodcastnetworkTwitter: https://twitter.com/rageworksnet The views expressed on air during Toys & Tech of the Trade do not represent the views of the RAGE Works staff, partners, or affiliates. Listener discretion is advised.

In a world where profits come before people, Matthew Stibbe strives to be different and lead differently. His conversation with Rich not only touched on his fantastic resume in the gaming and later tech industry and how both of those paths led him to where he is today as CEO of Articulate Marketing. But, of course, it wouldn't be an amazing story without some toys and tech that came along for the ride. Update 1: James Lopez is finally home as of August 2022, but he still has a long road to recovery and needs our help. Learn more about James' story here: https://bit.ly/3A8qbgM, and feel free to donate, visit and share this Go Fund Me link: https://gofund.me/da7a5f33 Toys, Tech, Awesome People, Stuff, and Services Mentioned in This Episode Disclaimer: Some of these links are affiliate links, which means that if you click and make a purchase via the link, RAGE Works will receive a small commission. The Macintosh Way by Guy Kawasaki: https://amzn.to/3UR1PPNDuolingo: https://www.duolingo.com/Todoist: https://todoist.com/Zapier: https://zapier.com/Notion: https://www.notion.so/New Yorker: https://www.newyorker.com/HMS Warspite: https://amzn.to/3USv7gVEndeavor: https://boardgamegeek.com/boardgame/33160/endeavorDark Room: https://adarkroom.doublespeakgames.com/Strategic Command: https://store.steampowered.com/app/957720/Strategic_Command_WWII_World_at_War/Microsoft Flight Simulator: https://www.flightsimulator.com/Hardcore History Podcast: https://www.dancarlin.com/hardcore-history-series/The History Of World War II: https://worldwariipodcast.net/ Guest Links Connect with Matthew on LinkedIn: https://www.linkedin.com/in/matthewstibbe/ Keep up with RAGE Works Instagram: https://www.instagram.com/rageworks/Twitter: https://twitter.com/RAGE_WorksFacebook: https://www.facebook.com/OfficialRAGEWorks/Subscribe to the RAGE Works Newsletter: https://sendfox.com/rageworks Keep up with the RAGE Works Podcast Network Instagram: https://www.instagram.com/rageworkspodcastnetworkTwitter: https://twitter.com/rageworksnet The views expressed on air during Toys & Tech of the Trade do not represent the views of the RAGE Works staff, partners, or affiliates. Listener discretion is advised.

Matthew: There's another thing that I think is really valuable for recognition, right? We have on our Slack, we have a validation channel. And what that is for is peer-to-peer recognition of people who are living up to the values. So it's not top-down, although sometimes managers do it, it's one another recognizing and it costs nothing. There's no cash value. But my goodness, I know for myself when somebody goes, Matthew did this and I think it's a really I feel quite proud and that recognition and as a manager offering that kind of recognition and validation is also critical. It's not only about money, it's about validation and recognition. I just wanted to everything I've talked about has been money based. And I want to say there's more than money. Sean: No, that is amazing. I 100% agree with that. We practice this as well. In SEO hacker, we have around 40 plus people in the team, and at every town hall meeting we have our clap session because we go to the office three times a week, Tuesdays to Thursdays, and on Tuesdays, we have the town hall meeting. And in that clap sessions, every person in the room gets a chance to say, I want to give claps to so-and-so because he or she did this and that. So I love it being live for me. I'm an office guy. I'm a face-to-face guy. You know, I've worked we work remotely for two years, from 2020 to 2022. So this year, April is when we started coming back to the office. But I find that it's it's completely different, and more effective for me at least as a leader if it's face-to-face. So we have three days a week going to the office. And I completely agree with what you're doing 100%. And I wish more leaders in the world would do the same. Matthew: I'm going to borrow that idea clap session. I like that. Yeah. Sean: Yes, that is what we do. Every time someone says something good about someone, we clap our hands and make sure that that person is recognized. - - - Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack Leadership Stack Merch: https://leadershipstack.com/shop/ - - - Matthew Stibbe Website: https://www.stibbe.net/ LinkedIn: https://www.linkedin.com/in/matthewstibbe

Sean: So what are some of the things that you have come up with? Maybe a system, or perhaps it's a set of principles to form an intentional culture that you would like to work in. Matthew: So what levers have you got to manage all of that? Things that have worked for me, had as the company, as articulate marketing grew 5 people, 10 people, 15 people. I brought in external expert consultant-type people who are very, very good at working with a team and then helping them express what they think is valuable about the company. Express what they think the culture is, both as it is and a little aspirationally. And I learned from doing that. So we would have company meetings where we would talk about culture for a day or two, moderated and guided by a professional. And I learned there that you don't want to just import someone else's culture, right? You don't go to the Netflix culture guide or the HubSpot culture guide. These things are floating around on the Internet. They're really interesting to look at. But don't just go right - we're going to have Netflix as culture because it doesn't work. All you're doing is borrowing the form and not the substance. The culture of the business, especially in the early days, kind of emanates from the personality of the founder. And there comes a time, as you as the business grows, where the personality, the decision making, the charisma, or in my case, lack of it, you know, of the personality of the leader slightly separates from the business. As that happens, as it stops being me and as I change and as the business changes, what's worth keeping, what's worth changing? So there's this other thing that's going on, an exciting but difficult challenge, which is - what do I like? What do I want to do? Now, not as a founder, but as a leader? What do I do with that? Where do I want to go? What is important about my input to the culture as distinct from the input of everyone else, arbitrating the bits that are important to you and the bits that you're willing to democratize is really important. How do you share the responsibility in the ownership and the authority for doing that? - - - Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack Leadership Stack Merch: https://leadershipstack.com/shop/ - - - Matthew Stibbe Website: https://www.stibbe.net/ LinkedIn: https://www.linkedin.com/in/matthewstibbe

Join us on Be Brave at Work as we speak with Matthew Stibbe. Matthew is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Links of Interest LinkedIn Twitter Website A special thank you to our sponsor, Cabot Risk Strategies. For more information, please visit them at CabotRisk.com Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! More information about Ed, visit Excellius.com © 2022 Ed Evarts

One of the biggest marketing challenges that B2B companies face is differentiating themselves from their competitors.Unfortunately, most companies  think the best strategy is to make themselves look as much like everyone else - or as much like the market leaders - as possible.Their website adopts a similar look.  Their logo follows the same style.  Promotional material looks like what everyone else is doing.The thinking is that what works for one will work for all.  The reality is that customers see a group of companies that all look that same - and so you don't stand out or catch their attention.  It makes it very difficult for customers to see why they should take the time to see what you offer.But can you really take a product or service that seems more like a commodity than a one-of-a-kind and make customers see it as not only different - but maybe even better?I'm Jane Singer and thank you for joining me and being part of our international community that now spans over 100 countries. Today I'm speaking with Matthew Stibbe, CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector.  He's created marketing strategies, content and campaigns for clients including Microsoft, Google and HP.Before that he founded and was CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Even if you are not a technology company, Matthew offers a lot of best practices that are applicable to any B2B company.In this episode Matthew talks about:1. How using an educational approach can differentiate your product in the market.2. Turning your company website into a lead generating machine.3. How a B2B company can stand out - even in a very crowded market.And a lot more…Another challenge that companies face today is finding the right talent for those difficult to fill positions.  Most companies that have tried to fill positions on their own have found that it often ends up in weeks or months of frustration.  A lot of successful businesses have solved this problem by partnering with Asianet Consultants, which helps companies fill those often difficult-to-fill positions in Asia. Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires. Let's find out from Matthew how we can position our products to stand out - and win customers.Helpful Links:Connect with Matthew Stibbe:  https://www.linkedin.com/in/matthewstibbe/Articulate Marketing's website:  www.articulatemarketing.comMatthew's blog about modern management:  www.geekboss.comLearn more about Asianet Consultant:  https://asianetconsultants.comA Seat at The Table's website:  https://seat.fmVisit A Seat at The Table's website at https://seat.fm

In this episode, Matthew Stibbe shares: That he still enjoys doing the IT Projects in his company even though he could outsource it to someone else. How his leadership and communication style has evolved from heroic individual leadership to a more professional, collegiate, management model. He is not good with Finance and HR so those were among the first items he augmented with other people. He comes from a long line of entrepreneurial stock. What he wanted to be when he grew up. How he got into game design with his first company, Intelligent Games. That when he left Intelligent Games he vowed to never have another office or employee again.  He is one for two on that one. How he captures ideas and why he does that. What he does with the ideas that he captures and when. His thoughts on data loss in IT. That while he never wants to own another gaming company, he wouldn't mind writing his own game for his personal enjoyment.      

Matthew: One observation I had very strongly after leaving my first business was, I had spent a lot of my time, a lot of my time dealing with a small handful of employees who were challenging in one way or another. They needed to develop, or they were disruptive in some way. When you have employees, you know, there's a bell curve, there are some who are awesome. There's a big middle of people who are basically pretty good. And then, you know, if you over ten years or you employ a few hundred people, there's going to be a few of them that are just bloody awful. Yeah. And I spend most of my HR time, most of my employee time dealing with the difficult ones. And what I should have been doing was that behavior or that action or that lack of development or that whatever it is, that is a problem that's got to stop or else, you know, and spend little. Time, but be much clearer with them about what needs to change and not agonize over it. You know, but I should have been spending more time with the people who were performing amazingly and recognizing and validating their work and supporting them and helping them be awesome and not get bored and not leave. And then the people who are on the sort of the higher end of the middle bell curve. How do you get them to be awesome, right? Instead of trying to make somebody bad into somebody who's adequate, I should have been making someone good into somebody awesome. And it's about the same amount of effort and intervention, but the payoff is much higher, right? So, it's an easy thing to say because unfortunately, challenging HR problems absorb a lot of time. There are legal implications, and you must coach. And so that's observation number one, pay more attention to the good people. Observation number two. Company culture is a critical purpose kind of how you communicate that to everybody, and how you enlist and engage people in it. And there's no one single thing that you do. But if you don't do anything, if you are unconscious of the company culture that you want, you will get a company culture. But it may be not the one you like. Okay, there is always a company culture, but part of your job, almost all your job in some ways as a leader is to shape mold, and direct the culture I think knowing that doesn't make it easy, but knowing it is important. And the third thing, I say this today because I'm in my early fifties and I'm reflecting on a long career and I'm hoping I've got a long career ahead of me. And I'm doing quite a lot of work with a management coach and I'm doing just started a project with a communications consultant and a kind of a coach in that area who's really, amazing. The point I'm getting here is that learning never stops. Here I am. You can go into a bookstore and there are hundreds of business books and business autobiographies of people saying, I'm awesome. I know everything. I've got all the answers, I've solved all the problems. And I am calling B.S. on that. Because if you think you've solved all the problems, you've got a big problem. It's always learning, learning, learning, learning, learning, getting better, getting better, getting better. And that's a hard realization. And I think in my twenties, I thought I knew it all. I was a very kind cocky kid. And I went around sort of being and I hope I'm a lot humbler and a lot more willing to learn now. - - - Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack Leadership Stack Merch: https://leadershipstack.com/shop/ - - - Matthew Stibbe Website: https://www.stibbe.net/ LinkedIn: https://www.linkedin.com/in/matthewstibbe

In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP, and contributed to Wired, Forbes and Popular Science. He knows his content marketing, and we're going to talk about some of the ways that you can get your business to stand out through content marketing and some of the hacks that you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew. Key Timecodes Matthew Stibbe's background(1:34) What articulate marketing specializes in(2:13) Specific Niches articulate marketing specializes in(3:08) Challenges Tech companies are facing(11:41) The AI content(15:32) Make your brand stand out from the crowd(23:03) Get in Touch(26:53)

Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast.  But not necessarily in that order.  He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.     Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector.  Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.   Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!)  At some point in the previous millennium, he studied history at Oxford University.  These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com.   Contact Matthew: Website LinkedIn Twitter

In this episode, Matthew Stibbe, the CEO of Articulate Marketing and B2B Marketing Expert, joins us to talk about how he started his business and how they help their clients grow by making them stand out and accelerating their sales. He also talks about his work-at-home journey before it was even a thing.   Matthew studied history at Pembroke College, Oxford, before starting Intelligent Games, a computer games company, and sold it ten years later, in 2000. He started writing for magazines including Wired, Popular Science, and Director.   The writing bug led him to Articulate Marketing, where he is currently CEO. He also launched Turbine, an online app that simplifies routine business paperwork such as purchase orders.   He started flying in 1999 and has an EASA private pilot license and an FAA commercial license with about 800 hours in his logbook. He passed his WSET Wine and Spirits Diploma in 2019 and blogging about wine, aviation, and management in his spare time.   Connect with Matthew at: Website: https://www.articulatemarketing.com/ LinkedIn: https://www.linkedin.com/in/matthewstibbe/ Twitter: https://twitter.com/mstibbe   ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email   Website

What a life transition from video games to tech writing in Popular Science, Wired, & more, to owning his own ad agency and having a diploma in wine-tasting. This episode takes you on a life work's ride of "happenstance". Shark Bite Biz's David Strausser chats with Matthew Stibbe, CEO at Articulate Marketing. Check out Matthew Stibbe's Articulate Marketing at: https://articulatemarketing.com Get Dead House Coffee to support our podcast by using code SHARK for 20% off here: https://bit.ly/3tjRbD8 Watch us on YouTube: https://youtube.com/c/SharkBiteBiz Make sure you visit David's article on Forbes.com: https://bit.ly/StrausserForbes Visit our NEW Merch store: https://store.sharkbitebiz.com  Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw Visit David Strausser @ Vision33: http://vision33.com   

Welcome back to another episode of the richer geek podcast. I am very happy to have with us all the way from England. Matthew Stibbe. And he is a serial entrepreneur, marketing maven. I'm not sure what he doesn't do. But he's very good at marketing campaigns. He is the current CEO of Articulate Marketing, which is a UK marketing agency specializing in the tech sector. And he was also the CEO of intelligent games. So, he's not only a tech person, but he's a gamer. He was the founder and CEO of a 70-person computer game company where he designed games for Lego produced two games based on Dune. Find complete show notes and more information at therichergeek.com/podcast

Getting noticed nowadays is not that easy - you need to be different and be an expert on that 'different' niche you chose. In this episode, Matthew Stibbe, CEO of Articulate Marketing, explains why you need to be zigging while everyone zags - in short, be different, and have sites some examples, good and bad, that businesses and entrepreneurs make in positioning themselves.Matthew also shares why aside from being different, you need to connect emotionally with your prospect and existing customers to they choose you and your services, how their concept, Magazine of You, could help entrepreneurs #getnoticed, and why you shouldn't be looking at the man in the mirror but rather look outside the window to appeal to more clients. He also shares a bit about his gaming company called Intelligent Gaming, and, lastly, he shares how he gets himself and Articulate Marketing #getnoticed.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Build responsive quizzesGenerate higher quality, higher converting leadsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections. Support the show

Getting noticed nowadays is not that easy - you need to be different and be an expert on that 'different' niche you chose. In this episode, Matthew Stibbe, CEO of Articulate Marketing, explains why you need to be zigging while everyone zags - in short, be different, and have sites some examples, good and bad, that businesses and entrepreneurs make in positioning themselves.Matthew also shares why aside from being different, you need to connect emotionally with your prospect and existing customers to they choose you and your services, how their concept, Magazine of You, could help entrepreneurs #getnoticed, and why you shouldn't be looking at the man in the mirror but rather look outside the window to appeal to more clients. He also shares a bit about his gaming company called Intelligent Gaming, and, lastly, he shares how he gets himself and Articulate Marketing #getnoticed.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Build responsive quizzesGenerate higher quality, higher converting leadsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections. Support the show

August 17, 2022 Tech Marketing Matthew Stibbe and Small Biz Software Development David Pawlan

To be candid, Matthew Stibbe's writing tips got our juices flowing so quickly that we set everything else aside to immediately apply them.  Matthew has created marketing strategies, content, and campaigns for clients like Microsoft, Google, HP and LinkedIn. He also contributed to Wired, Forbes, and Popular Science.  This guy has great writer written all over him! This 30-minute conversation may change the way you write forever.  Why is writing so difficult? Sometime in the last couple of decades, writing has dramatically changed. We got lost in the new age of internet, and “21 reasons why you should be doing this” is the type of headline that fills up our Google search page daily.   So, where's the sweet spot? Should we keep trying to fill up headlines and excruciatingly describe every detail to improve our SEO? Or should we simply write to our heart's content?  Here are some questions to get you thinking in the right direction (pro-tip: all of them are answered in the podcast episode!)  Should your writing include a lot of hype and longer text?  Should you go for short simple words or aim for more complex ones to make the text more interesting?  Would cutting your text in half make it less memorable?  Matthew is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.  Thanks to him, our writing changed right after this conversation and that is why we MUST insist that you give this episode a listen. Not only that, but we also encourage you all to write a page of whatever you're currently working on as soon as you are done listening. The results will speak for themselves!  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

1288 - Differentiate Your Brand with Articulate Marketing's Matthew Stibbe

Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast.  But not necessarily in that order.  He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector.  Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!)  At some point in the previous millennium, he studied history at Oxford University.  These days, he blogs about modern management at www.geekboss.com, about marketing at https://www.articulatemarketing.com/ and wine at www.vincarta.com. I have attached his one-page bio. #serialentrepreneur Brought to you by digital marketing agency Send It Rising. 

EXPERT GUEST: MATTHEW STIBBE Matthew is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com. --- Support this podcast: https://anchor.fm/the-winners-ways-podcast/support

How do you go about differentiating yourself from the competition? In this Expert Insight Interview, we welcome Matthew Stibbe, the CEO of Articulate Marketing, a writer, marketer, pilot, entrepreneur, and computer games geek.

816: Articulate B2B Marketing , Matthew Stibbe, ArticulateMarketing.com     Articulate B2B Marketing Matthew Stibbe, ArticulateMarketing.com   – The Sharkpreneur podcast with Seth Greene Episode 816 Matthew Stibbe Matthew Stibbe created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com.   Listen to this illuminating Sharkpreneur episode with Matthew Stibbe about Articulate Marketing. Here are some of the beneficial topics covered on this week's show: - How companies pay writers more than magazines do for writing articles. - Why it's important to earn the readers trust and engage them. - How writers must deeply research and understand what they write about. - Why writers need to understand what the audience wants and finds interesting. - How writers must know the correct language and position what they are selling the right context.   Connect with Matthew: Guest Contact Info Twitter @wearearticulate Instagram @wearearticulate Facebook Facebook.com/ArticulateMarketing LinkedIn Linkedin.com/company/articulate-marketing Links Mentioned: articulatemarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Matthew Stibbe about the best way for a tech company to demonstrate thought leadership. See the video here: https://youtu.be/gGEsMtKufGw. Matthew Stibbe (https://www.linkedin.com/in/matthewstibbe/) is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specialising in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. Please leave a review wherever you listen to your podcasts! Check out the Ready for Takeoff podcast at Wix.com/readyfortakeoff. Check out Zapier.com/HCI to explore their business automations! Go to Swag.com/HCI and use promo code HCI10. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

“Happiness is the full use of one's talents along lines of excellence” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Matthew Stibbe! Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Intro quote is by President John F. Kennedy. S4 Episode 6: 06/21/2022 Featuring Kelly Johnson with Special Guest Matthew Stibbe Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod Follow Our Special Guest: Website: https://www.articulatemarketing.com Twitter: @mstibbe https://twitter.com/mstibbe Instagram: @wearearticulate https://www.instagram.com/wearearticulate/ --- Support this podcast: https://anchor.fm/dailygrindpod/support

Today we're going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I'd like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more!

Today we're going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I'd like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more!

He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and PopularScience. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com.Brought to you by - https://senditrising.com/

In SPaMCAST 702, Matthew Stibbe and I talk about the impact of leadership when building a technology-driven business. Mathew shared stories about learning to type, how he has reinvented himself numerous times, and why he blogs at https://geekboss.com/.  Note: I have not edited out the parts of the interview just before I welcome Matthew to the podcast.  Mr. Stibbe told a couple of very endearing stories that help set the tone for the entire interview. He agreed to allow me to share them.   MATTHEW STIBBE is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order.  He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP and contributed to Wired, Forbes, and Popular Science.  Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.  Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss. com, about marketing at www. articulatemarketing.com and wine at www.vincarta.com Re-read Saturday  News This week, we talk about Healthy Constraints in Why Limit WIP: We Are Drowning In Work. Many years (think decades) ago a friend of mine, Danny Bailus, had a cool mini-bike. He rode it around our neighborhood in Howland, Ohio all summer. It was the third coolest (text me the first two) thing that held my attention that summer. That was until Danny decided that it did not go fast enough and removed the governor from the small engine. He removed the constraint from the system and the engine burned out. His father was not very happy, Danny was not very happy, and I was very happy I was not riding it when it happened.  In this chapter, Mr. Benson discusses the difference between healthy and unhealthy constraints. Remember to buy a copy and read along.  Amazon Affiliate LInk:  https://amzn.to/36Rq3p5  Previous Entries Week 1: Preface, Foreword, Introduction, and Logistics – https://bit.ly/3iDezbp Week 2: Processing and Memory – https://bit.ly/3qYR4yg  Week 3: Completion - https://bit.ly/3usMiLm Week 4: Multitasking - https://bit.ly/37hUh5z  Week 5: Context Switching - https://bit.ly/3K8KADF  Week 6: Creating An Economy -  https://bit.ly/3F1XKkZ  Week 7: Healthy Constraints - https://bit.ly/3kM8xqh  Next SPaMCAST  We continue on the basics with an essay on Teams and team design.  We will also have a visit from Jon M Quigley who will regale us with tales of the Alpha and Omega of Product Development. 

With SPaMCAST 701 we go back to basics. Whether you call that quick meeting to coordinate the day the Daily Scrum, Stand-up, or a huddle is not material. Daily coordination is phenomenally powerful and useful unless it isn't.  Just making teams meet without benefit is a really bad idea.  What else can be done?   We also have a visit from Tony Timbol with another installment from his Tell A Story Column. In this installment, Tony discusses agile requirements. Getting work done in agile is not just user stories and a cloud of dust.    Re-read Saturday  News The chapter of Why Limit WIP: We Are Drowning In Work this week is titled, Creating An Economy. In the past decade, certain words have become toxic. Words like process, waterfall, and output have become taboo in certain corners of software-related industries. Add the word productivity to the mix and many people would grab torches and pitchforks. The vilification of these words (or any words – it is sort of like burning books in my mind) makes it difficult to talk about systemic improvement. As a Kanban practitioner, I focus on flow. But not just flow, I advise my clients that they should keep their eye on continuously improving the flow. Continuous improvement yields better outcomes. Organizations, teams, and individuals that overextend and exceed their WIP limit are not improving their delivery of outcomes but rather in Jim Benson's words “disrespecting your ability to create amazing things.” More bluntly they are neither effective nor efficient.    Remember to buy a copy and read along.  Amazon Affiliate LInk:  https://amzn.to/36Rq3p5    Previous Entries Week 1: Preface, Foreword, Introduction, and Logistics – https://bit.ly/3iDezbp Week 2: Processing and Memory – https://bit.ly/3qYR4yg  Week 3: Completion - https://bit.ly/3usMiLm Week 4: Multitasking - https://bit.ly/37hUh5z  Week 5: Context Switching - https://bit.ly/3K8KADF  Week 6: Creating An Economy -  https://bit.ly/3F1XKkZ    Next SPaMCAST  Next week, Matthew Stibbe and I talk about the impact of leadership when building a  technology-driven business.   

Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com.

This week Susan Parente and I had an extraordinary conversation about team leads in agile and leadership. In some cases, the role of a team leader is treated as if it were superfluous to requirements in other cases it is a tool to delegate work to people in an effort to subvert self-organization and when organizations get it right the role is a vehicle to unlocking the capabilities of teams. Contact Susan at parente.s3@gmail.com or on LinkedIn at linkedin.com/in/susanparente Re-read Saturday  News Week 3 of our re-read of Why Limit WIP: We Are Drowning In Work by Jim Benson talks about the thrill of getting things done. People with a lot of WIP look for more work, things they can grab and complete to feel good about themselves. I am as guilty as anyone else. Sometimes when items on my shortlist get stuck instead of breaking the items down into smaller chunks to progress the work I will grab a less valuable task and just do it so I can check something off.  Susan Parente, who you just heard from in one of her great “Not A Scrumdamentalist” podcast columns described the same scenario.  Remember to buy a copy and read along.  Amazon Affiliate LInk:  https://amzn.to/36Rq3p5  Previous Entries Week 1: Preface, Foreword, Introduction, and Logistics – https://bit.ly/3iDezbp Week 2: Processing and Memory – https://bit.ly/3qYR4yg  Week 3: Completion - https://bit.ly/3usMiLm Upcoming Events: Free Webinar When Prioritization Goes Bad https://www.greatpro.org/Webinar-Live-Register?id=1954  April 19, 2022 11 AM EDT to 1230 EDT   Special Call to Action If you are a team lead I need your help! I believe the TL role is the least understood and least talked about in agile. It is time to change that. I am working on testing a model of TL behaviors in agile. I need examples of REAL TL job descriptions to map into the model. The glittering generalities that you find on the web don't match what really happens in the real world. I do not need anything sensitive like salary or product details. I will happily share the first cut of the model with anyone that helps and sponsor a virtual meeting to discuss the model with all participants.   If you have a TL job description you can share please email me at tcagley@tomcagley.com     Next SPaMCAST  Next week we will feature our interview with Matthew Stibbe.  Matt and I discussed how leadership (or the lack thereof) contributes to projects in wide a range of environments (software and marketing).

Really curious people usually have a way of telling incredible stories, having experiences and life lessons worth discussing, and genuinely caring about others. Matthew Stibbe is just that, and today you can go back in history or stay right where you are as we dive into his entrepreneurship journey. That's why episode 123 of The Digital Agency Growth Podcast is about the interrelationships you can create within your agency, with Matthew Stibbe! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Matthew shares the importance of understanding your worth, as well as that of your employees, in relation to work and time in the office and actionable steps you can take right now to get curious and make opportunities through experiences. Matthew Stibbe is an entrepreneur, manager, marketer, writer, pilot, wine lover and geek. He is also a history professor at Sheffield Hallam University's Humanities Research Centre.In this episode, Dan and Matthew discuss the following:How Matthew went from being a private pilot and journalist to an agency owner, and why he decided to pivot in that fashion to a B-corp business.The interrelationships between how we handle our internal projects and how we communicate project management to clients.Why Matthew thinks that time tracking for employee wages isn't the answer, and how you can either pay for the thought in the shower or the years of experience that created that thought; it's up to you.How Matthew utilized opportunities in everything he did to gain experience, connections, and how he created a unique lifestyle and agency just by being a very curious person.Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP and contributed to Wired, Forbes, and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector.  Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based online. Matthew also has his commercial pilots license and an advanced wine diploma. At some point in the previous millennium, he studied history at Oxford University.  These days, he blogs about modern management atwww.geekboss.com,  about marketing at www.articulatemarketing.com and wine at www.vincarta.comThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MATTHEW STIBBE:Read his blogLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED: Double Digit Growth Book

Welcome to Not Another Marketing Podcast where I'm talking to Matthew Stibbe CEO at Articulate Marketing, a UK marketing agency. We're talking remote working, attitudes to work and can be be creative away from the office.

Remote working has been the hot topic for the last couple of years, some folks love it, others hate it and lots want to do the hybrid thing. If you're running a marketing agency how do you manage all this?In this episode I'm talking to Matthew Stibbe CEO at Articulate Marketing, a UK marketing agency who embraces remote working. We talk about attitudes to work, if we can be creative and how to stay productive. Matthew offers up a huge amount of insight driven from experience.You can find Matthew on LinkedIn, Twitter and also on his blog geekboss.com plus check out the Articulate Marketing website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at  jtid.co.uk/podcastsCan I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. Love to see you there.

Consumers are wiser than ever before, and they recognize when they're being sold to. It is for this reason that we've seen dramatic transformation in the industry in the last decade. Marketers are now turning to inbound marketing strategies to help them attract new customers. It's no longer enough to have a fantastic product and catchy taglines. Companies must now become industry knowledge epicenters for everything customers need to know. One of the instances of this is Articulate Marketing, a content-driven inbound digital marketing agency for B2B software companies. We recently spoke with Matthew Stibbe, Articulate's CEO and Founder, who helps ambitious companies grow faster with modern marketing, offers you with the in-depth knowledge you require as well as a hands-on, actionable strategy to help you take your marketing to the next level. Resource Articulate Marketing WebsiteArticulate Marketing FacebookMathews Tibble LinkedIn

He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University.These days, he blogs about modern management at www.geekboss.com about marketing at www.articulatemarketing.com and wine at www.vincarta.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-matthew-stibbe-ceo-at-articulate-marketing-discussing-message-to-market-clarity

He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University.These days, he blogs about modern management at www.geekboss.com about marketing at www.articulatemarketing.com and wine at www.vincarta.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-matthew-stibbe-ceo-at-articulate-marketing-discussing-message-to-market-clarity

Professor Matthew Stibbe, Professor of Modern European History at Sheffield Hallam University about his book on civilian internment during the Great War. This is published by Palgrave Macmillan.