Podcasts about ogilvyone

Namrata Balwani has a successful and diverse background in consulting, agencies, retail, and hospitality, with a focus on digital marketing, digital transformation, data strategy, and MarTech. She is a marketing leader with left- and right-brain thinking. As a fractional CMO, Namrata offers businesses the opportunity to tap into her vast knowledge and expertise without the financial burden of hiring a full-time CMO.  00:33: About Namrata Balwani and her journey.   With more than two decades of experience in India and the Middle East, Namrata loves bringing together business, marketing, data, and technology. She then led a regional unit of OgilvyOne as SVP, managing the digital strategy for best-in-class brands such as BMW, Honda, and American Express. Moving to Dubai for a newly established role at the Landmark Group, she was tasked with setting up digital marketing, digital transformation, and customer analytics operations for multiple businesses in the MENA region. Her co-founded independent digital marketing agency, Media2win, was voted one of the top digital marketing agencies in India and won multiple industry awards for its path-breaking work.   Since then, she has been a fractional or consultant CMO for corporations and start-ups. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with James Watson to discuss all things thought leadership, and how it can educate B2B industries.Thought leadership is everywhere in B2B industries. However, it doesn't always make a lasting impact on its target audience, and it almost never actually educates the target audience on a given concept. Effective thought leadership has to leave the audience with a piece of insight, and that they are walking away with more information than they previously had. But what's the truth behind achieving exactly that? How do we get there?James Watson is the CMO of The Glimpse Group, and he has 20+ years of marketing experience. Particularly, in the last 10 years, James has focused his marketing efforts on immersive technology, and he has worked with a variety of organisations. His previous roles include CMO of Immerse, Client Services Director at Imagination, and Business Director at OgilvyOne. Additionally, James serves as Co-Chair of the VR AR Association and as a member of BSI's VR & AR Committee.You can find James Watson on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field's greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator's The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Our discussion with Rory was original published in January 2020, but Rory's evergreen insights continue to be popular with our listeners so we decided to republish this episode. You can also listen to Rory discuss his latest book Transport for Humans: Are We Nearly There Yet? alongside his co-writer Pete Dyson, in episode 290. We start this discussion with Rory by asking him about his book and some of his insights from it. His approach to advertising, marketing and product design is informed by his ability to look for the things that aren't there. He once described a solution to improving customer satisfaction on the Chunnel Train between London and Paris by suggesting that a billion dollars would be better spent on supermodel hosts in the cars than on reducing ride time by 15 minutes. He's a terrifically insightful thinker. Our conversation ran amok down all sorts of rabbit holes, as expected, including ergodicity, Sir Arthur Conan Doyle's “The Silver Blaze,” high-end audio and the dietary habits of the world-famous runner, Usain Bolt. In Kurt and Tim's Grooving Session, we discuss some of our favorite takeaways from Rory's conversation including, “The Opposite of a Good Idea is a Good Idea” and others. And finally, Kurt teed up the Bonus Track with a final reflection and recap of the key points we discussed. As always, we would be grateful if you would write us a quick review. It helps us get noticed by other folks who are interested in podcasts about behavioral science. It will only take 27 seconds. Thank you, and we appreciate your help. © 2022 Behavioral Grooves   Links Rory Sutherland: https://ogilvy.co.uk/people/rorys “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”: https://amzn.to/3xbibt3 “Transport for Humans: Are We Nearly There Yet?”: https://amzn.to/3cZPyIy Episode 290, Transport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete Dyson: https://behavioralgrooves.com/episode/transport-rory-sutherland-pete-dyson/ “Friction”: https://www.rogerdooley.com/books/friction/ Murray Gell-Mann, PhD: https://en.wikipedia.org/wiki/Murray_Gell-Mann Robin Williams “Scottish Golf”: https://www.youtube.com/watch?v=jx8TzR1-n4Q Don Draper: https://en.wikipedia.org/wiki/Don_Draper Ergodicity: https://en.wikipedia.org/wiki/Ergodicity John James Cowperthwaite: https://en.wikipedia.org/wiki/John_James_Cowperthwaite SatNav: https://www.macmillandictionary.com/us/dictionary/american/satnav Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman What You See is All There Is: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Arthur Conan-Doyle: https://en.wikipedia.org/wiki/Arthur_Conan_Doyle Sherlock Holmes “Silver Blaze”: https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze Tim Houlihan's Blog on “Silver Blaze”: https://tinyurl.com/ufumkj6 Ben Franklin T-Test: https://tinyurl.com/wocdsdk Volkswagen Fighter: https://tinyurl.com/qpyqh87 David Ogilvy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Jock Elliot: https://www.theguardian.com/news/2005/dec/01/guardianobituaries.media Battle of Leyte Gulf: https://en.wikipedia.org/wiki/Battle_of_Leyte_Gulf Croft Audio: http://www.croftacoustics.co.uk/main.html Mu-So single speaker: https://www.naimaudio.com/mu-so WFMT Chicago: https://www.wfmt.com/ TK Maxx: https://www.tkmaxx.com/uk/en/ Berlin Hotel with Big Lebowski: https://www.michelbergerhotel.com/en/ Shure: https://www.shure.com/en-US/products/microphones?lpf[top][types][]=microphones Zoom: https://zoom.us/ Satisficing: https://en.wikipedia.org/wiki/Satisficing Usain Bolt: https://en.wikipedia.org/wiki/Usain_Bolt Sheena Iyengar, PhD: https://www.sheenaiyengar.com/ Jelly Jar Study: https://tinyurl.com/oo6g6eb Big Band Music: https://en.wikipedia.org/wiki/Big_band   Musical Links Aretha Franklin: https://en.wikipedia.org/wiki/Aretha_Franklin Southern California Community Choir: https://en.wikipedia.org/wiki/Southern_California_Community_Choir Abba: https://en.wikipedia.org/wiki/ABBA Felix Mendelssohn: https://en.wikipedia.org/wiki/Felix_Mendelssohn George Frideric Handel: https://en.wikipedia.org/wiki/George_Frideric_Handel Johann Sebastian Bach: https://en.wikipedia.org/wiki/Johann_Sebastian_Bach Johann Christian Bach: https://en.wikipedia.org/wiki/Johann_Christian_Bach

In this episode we speak to Steve Harrison - copywriter, former creative director and author of "Can't Sell, Won't Sell" about whether the marketing and advertising community has gone too far in promoting social purpose. Steve explores the advertising and marketing industry's obsession with brand's pursuit of social purpose and other political agendas making this episode is as fascinating as thought provoking. Marketing copywriter, creative director and author Steve was one of the world's leading direct marketing creative directors. He was the European creative director at OgilvyOne and worldwide creative director at Wunderman. He also founded his own agency, HTW, which quickly became the benchmark for creative excellence not only here in the UK but around the world. He won more major awards in his discipline than any other in the world. Steve has written several books including “How to do better creative work” and “Can't Sell, Won't Sell: Advertising, Politics and Culture Wars” The latter has been described by the IPA as "the most provocative advertising book in years". The book explores the advertising and marketing industry's obsession with brand's pursuit of social purpose and other political agendas in their advertising.

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked with, and more recently for herself. Mish is a TrinityP3 Marketing Mentor and she shares with us the passion and the lessons she has learned along the way from Australia to the UK, the USA and back to Asia-Pacific. https://www.trinityp3.com/2022/02/diversity-and-agency-brand-building/

Gretchen Largoza, CEO of AdSpark joins us in this episode to share how she is leading the biggest digital agency in the Philippines. Gretchen will share how she hustled early and started out her career through direct marketing. She will also share how her career evolved through digital marketing that brought her to lead huge ad agencies like OgilvyOne and GroupM across Southeast Asia. Gretchen will also share why she decided to come home and join AdSpark and how she is leading them into a data-centric future along with 917Ventures. This episode is brought to you by Xendit Philippines. Join their SME program here now: https://podlink.co/xenditph For show notes, go to hustleshare.com Hustleshare is powered by Podmetrics

Le sujet :En cette période de Fashion Week et dans ce 22ème épisode de Mediarama, François Defossez part à la découverte du groupe de presse le plus glamour du monde (rien que ça) : Condé Nast. L'invitée : Violaine Degas est la directrice du développement stratégique et de l'innovation du groupe Condé Nast France. Plutôt habituée des agences comme RAPP et OgilvyOne, Violaine Degas est arrivée dans le monde des médias en 2016 lorsqu'elle a rejoint Condé Nast.Au micro de François Defossez, elle évoque dans cet épisode :Comment le groupe s'adapte à la criseLa création made in Condé Nast : comment sont pensés articles, visuels, podcasts et vidéos ?L'arrivée du digital et des réseaux sociaux : création de formats natifs, communautés importantes etc.L'adaptation de son positionnement éditorial aux différents pays.Pourquoi et comment développer une offre d'abonnement numérique sur-mesure ?L'importance des nouveaux formats, entre le podcast (Ecouter les filles pour ne citer que lui) et la vidéo (stories, mise en avant des marques etc.).pour l'article du site, rajouter à la fin :Pour découvrir tout ça, c'est par ici si vous préférez iTunes, par là si vous préférez Deezer, ici si vous préférez Google Podcast, ou encore là si vous préférez Spotify.Et n'oubliez pas de laisser 5 étoiles sur ITunes et un commentaire sympa sur Apple Podcast si l'épisode vous a plu.

Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people’s minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK. cliffcentral.com

Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don't Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people's minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK. cliffcentral.com

Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don't Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people's minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK.

Carla helped shepherd the advertising world to a digital future as President of OgilvyOne in the '90's and is now Executive Partner, Chief Executive, Ogilvy Consulting, and Chief Digital Officer, The Ogilvy Group. Episode Timeline 3:15 How it all began... 4:50 We started to use it for marketing... called it "Brochureware" 6:30 Biggest consolidation in advertising history... 10:50 The beauty of having the consolidated IBM business 12:25 We did a global Yahoo buy... the first one ever! 14:20 I think people have always been attracted to working at Ogilvy 16:30 The vibe of the whole thing was just massive growth * 19:00 We pioneered the whole idea of integrated marketing 20:35 If you didn't have respect of the creatives... FORGET IT! 23:00 CPG stayed out of the picture for a really long time. 24:20 I was an expert in search for about four minutes... 29:25 It was in the David Ogilvy tradition of "We sell, or else!" 30:15 Did the Ogilvy brand help with client conversations? 33:35 Are there any "nightmares" that come to mind? * 36:45 If you don't fail early, you're going to be really late to the party. 40:45 The thread of "We sell, or else!" continues, yes? 42:45 Was there a definitive time where digital was embraced? 44:00 In the 90's I didn't need to do "new business." I just walked in the door! 48:05 Biggest factor was, "Did you get the targeting right?" 49:15 Where are you headed now? 53:10 It feels a bit like it did back in 1997...

Has the advertising industry been so busy trying to save the world, that it has lost sight of its commercial purpose?I'm kicking the year off with what many believe is one of the major problems plaguing the advertising industry, a creative effectiveness crisis. And I had the great pleasure of discussing the issue with one of my favourite advertising thought leaders, Mr Steve Harrison.Steve Harrison is a copywriter, creative director and author regarded by Campaign Magazine as the greatest Direct Marketing Creatives of his generation. He was European Creative Director at OgilvyOne and Global Creative Director at Wunderman. He started his own agency, HTW, where he won more Cannes Lions in his discipline than any creative director in the world.He is the author of highly respected books like ‘Changing the world is the only fit work for a grown man'; ‘How to write better copy'; and ‘How to do better creative work'. And his latest book ‘Can't Sell, Won't Sell: Advertising, Politics and Culture Wars' has been described by the IPA as the most provocative advertising book we've seen in years.Steve and I tackle many of the topics covered in ‘Can't Sell Won't Sell', debate what's gone wrong with advertising,  the cultural and political impacts on it, and what we need to do to fix it. And he shares his refreshingly inspiring and straightforward processes, that simplify everything from defining the marketing problem, developing the proposition, writing a good brief, and answering it with a creative and 'relevant abruption'.This was one of the most enjoyable,  refreshing and somewhat confronting chats I've had on the podcast. If you want to hear diverse opinions from some of the world's most innovative thinkers, then this is it. But brace yourself, Steve pulls no punches.And I absolutely love it. And I know you will too. Cheers.You can connect with Steve here: https://www.linkedin.com/in/steve-harrison-b660b912Buy 'Can't Sell Won't Sell' here: https://www.amazon.com.au/Cant-Sell-Wont-Advertising-politics/dp/0957151519And find out more about the version of 'How to do better creative work' produced for those with dyslexia at: https://leoreader.com/Read the IPA's 'Crisis in Creative Effectiveness' report here: https://ipa.co.uk/knowledge/publications-reports/the-crisis-in-creative-effectiveness Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Mat Zucker draws upon his career at creative agencies and consultancy firms, such as OgilvyOne, Razorfish and now Prophet, to illustrate how effective communications shape a company's brand, reputation, and culture in this Reimagining Communications podcast.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020. NEWS ITEM of the Week Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S. https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html INTERVIEW of the week This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence.  Learn more about David: Visit https://manifest.com/ (and subscribe to the agency’s weekly newsletter called itch: https://manifest.com/news-ideas) Watch David’s recent presentation on big ideas OUR CONTENT MARKETING IDEA of the WEEK 18 Ideas to Overcome Your Writer’s Block https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http://cmi.media/sitecore_weekly_wrap_2

Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field’s greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator’s The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. We started our discussion with Rory by asking him about his new book and some of his insights from it. His approach to advertising, marketing and product design is informed by his ability to look for the things that aren’t there. He once described a solution to improving customer satisfaction on the Chunnel Train between London and Paris by suggesting that a billion dollars would be better spent on supermodel hosts in the cars than on reducing ride time by 15 minutes. He’s a terrifically insightful thinker. Our conversation ran amok of all sorts of rabbit holes, as expected, including ergodicity, Sir Arthur Conan Doyle's “The Silver Blaze,” high-end audio and the dietary habits of the world-famous runner, Usain Bolt. In Kurt and Tim’s Grooving Session, we discuss some of our favorite takeaways from Rory’s conversation including, “The Opposite of a Good Idea is a Good Idea” and others. And finally, Kurt teed up the Bonus Track with a final reflection and recap of the key points we discussed. As always, we would be grateful if you would write us a quick review. It helps us get noticed by other folks who are interested in podcasts about behavioral science. It will only take 27 seconds. Thank you, and we appreciate your help.  © 2020 Behavioral Grooves   Links Rory Sutherland: https://ogilvy.co.uk/people/rorys “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”: https://www.harpercollins.com/9780062388414/alchemy/ “Friction”: https://www.rogerdooley.com/books/friction/ Murray Gell-Mann, PhD: https://en.wikipedia.org/wiki/Murray_Gell-Mann Robin Williams “Scottish Golf”: https://www.youtube.com/watch?v=jx8TzR1-n4Q Don Draper: https://en.wikipedia.org/wiki/Don_Draper Ergodicity: https://en.wikipedia.org/wiki/Ergodicity John James Cowperthwaite: https://en.wikipedia.org/wiki/John_James_Cowperthwaite SatNav: https://www.macmillandictionary.com/us/dictionary/american/satnav Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman What You See is All There Is: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Arthur Conan-Doyle: https://en.wikipedia.org/wiki/Arthur_Conan_Doyle Sherlock Holmes “Silver Blaze”: https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze Tim Houlihan’s Blog on “Silver Blaze”: https://tinyurl.com/ufumkj6 Ben Franklin T-Test: https://tinyurl.com/wocdsdk Volkswagen Fighter: https://tinyurl.com/qpyqh87 David Ogilvy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Jock Elliot: https://www.theguardian.com/news/2005/dec/01/guardianobituaries.media Battle of Leyte Gulf: https://en.wikipedia.org/wiki/Battle_of_Leyte_Gulf Croft Audio: http://www.croftacoustics.co.uk/main.html Mu-So single speaker: https://www.naimaudio.com/mu-so WFMT Chicago: https://www.wfmt.com/ TK Maxx: https://www.tkmaxx.com/uk/en/ Berlin Hotel with Big Lebowski: https://www.michelbergerhotel.com/en/ Shure: https://www.shure.com/en-US/products/microphones?lpf[top][types][]=microphones Zoom: https://zoom.us/ Satisficing: https://en.wikipedia.org/wiki/Satisficing Usain Bolt: https://en.wikipedia.org/wiki/Usain_Bolt Sheena Iyengar, PhD: https://www.sheenaiyengar.com/ Jelly Jar Study: https://tinyurl.com/oo6g6eb Big Band Music: https://en.wikipedia.org/wiki/Big_band   Musical Links Aretha Franklin: https://en.wikipedia.org/wiki/Aretha_Franklin Southern California Community Choir: https://en.wikipedia.org/wiki/Southern_California_Community_Choir Abba: https://en.wikipedia.org/wiki/ABBA Felix Mendelssohn: https://en.wikipedia.org/wiki/Felix_Mendelssohn George Frideric Handel: https://en.wikipedia.org/wiki/George_Frideric_Handel Johann Sebastian Bach: https://en.wikipedia.org/wiki/Johann_Sebastian_Bach Johann Christian Bach: https://en.wikipedia.org/wiki/Johann_Christian_Bach  

U 043. Epizodi Pojačalo podcasta Ivan Minić ugostio je Dave-a Birss-a, nekadašnjeg kreativnog direktora vodećih reklamnih agencija u Velikoj Britaniji, uključujući Poke, McCann Worldgroup, OgilvyOne i DraftFCB. U ovoj epizodi saznajte zašto su neki ljudi kreativniji od drugih, Kako se stiče i neguje kreativnost i kako vi možete biti kreativniji? Takođe, poslušajte o Dave-ovim počecima, uticaju tehnologija na kreativnost i inovacije kao i liderstvu i produktivnosti. Teme u podkastu: - Dave’s beginnings (Dejvovi počeci) - Debunking creativity (Razbijanje mitova o kreativnosti) - Creativity in the workplace (Kreativnost na radno mestu) - Innovation and disruption (Inovacije i disrupcija ) - What is killing creativity? (Šta ubija kreativnost?) - Technology and innovation (Tehnologija i inovacije) - How to nurture creativity? (Kako negovati kreativnost?) - Brainstorming alternative (Alternative brejnstormingu) Pročitajte transkript ove epizode na srpskom jeziku: Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

Rory Sutherland, Executive Creative Director of OgilvyOne advertising agency and renowned public speaker, discusses empirical thinking vs. logic, the importance of humour, the role of comedy, free speech and much, much more with the guys at TRIGGERnometry. Find us on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod https://www.instagram.com/triggerpod About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@failinghuman) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers and notorious comedians.

Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a marketer. We discuss his experience working in the U.S., Singapore, and Vietnam and the explosive growth of video in Southeast Asia. Finally, we learn more about POPS Worldwide’s mission to convey universal truths through content and make video accessible in every village. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this session, Nathaniel discussed how NFPA uses data to empower fire stations worldwide with data-driven insights. We discussed the future of fire in this tech-driven world. Timeline: 0:29 Nathaniel's journey. 3:50 What's NFPA? 6:12 Nathaniel's role in NFPA. 8:50 Nathaniel's book. 12:21 The data science team at NFPA. 15:01 Working with the government. 18:50 Interesting use cases of NFPA. 25:49 Fining tuning the data model at NFPA. 28:11 NFPA alliance with the Insurance industry. 31:33 Recruiting an idea concept or tool. 33:16 How to approach NFPA? 36:03 Nathaniel's role: in facing or outfacing? 40:41 Suggestions for Non-profits to build a data science practice. 43:49 Putting together a data science team. 46:34 Predicting the fire outcome. 48:11 Closing remarks. Podcast link: https://futureofdata.org/futureofdata-nathaniel-lin-chief-data-scientist-nfpa/ Bio- Nathaniel Lin has an extensive background in business and marketing analytics with strategic roles in both start-ups and Fortune 500 companies. He offers the National Fire Protection Association (NFPA) agency and client perspective gleaned from his work at Fidelity Investments, OgilvyOne, Aspen Marketing, and IBM Worldwide. During his tenure with IBM Asia Pacific, he also built and led a marketing analytics group that won a DMA/NCDM Gold Award in B2B Marketing. Lin served as an adjunct professor of business analytics at Boston College and Georgia Tech College of Management. He is also the founder of two LinkedIn groups related to big data analytics and is the 2014 author of Applied Business Analytics – Integrating Business Process, Big Data, and Advanced Analytics. Lin has an MBA in Management of Technology/Sloan Fellows from MIT Sloan School of Management and earned both a Ph.D. In Environmental Engineering and an Honors B.S from Birmingham University in England. Founded in 1896, NFPA is a global, nonprofit organization devoted to eliminating death, injury, property, and economic loss due to fire, electrical and related hazards. The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach, and advocacy; and partner with others who share an interest in furthering the NFPA mission. For more information, visit www.nfpa.org. The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

Digital Media & Tech in Dubai is back for season two! And for our kickoff episode, we are thrilled to present one of the MENA region's most experienced digital executives, Yousef Tuqan--widely respected as one of the most outspoken and visible evangelists for digital/social innovation in Dubai business. Launched in March of 2016, Dubai's top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai's Media City.   In our exclusive conversation with Yousef Tuqan, we trace the fascinating biography of his twenty year career, during which he has helped forge the face of modern digital Dubai. http://youseftuqan.com/ Beginning in 1996, when he had to drop out of UMass-Amherst to help his family, Yousef broke into web design, (a technology in its infancy), shortly thereafter designing the original emirates.com website. And for much of the next twenty years, Yousef has repeated this pattern of being at the groundfloor of so many nascent digital Dubai initiatives. At the turn of the millennium, he became the first digital employee for OgilvyOne, and was there at the creative conception of Madinat Jumeirah. After a stint as an account director at north55, in 2005, Yousef began a 10 year path to the top of Flip Media, one of the top digital marketing startups in the region, at the time. Joining as employee #20 or so, he would rise to become the CEO and oversee the company's expansion to over 150 employees, navigating the financial crisis of 2008, and eventually overseeing the successful acquisition of the company by Leo Burnett. After working as Chief Innovation Officer for the new parent company, Leo Burnett MENA, Yousef took a strategic two month trip across the United States, (yes, he IS the Middle Eastern Don Draper), and upon his return became Entrepreneur in Residence at Wamda Capital, a VC firm focused on growing regional tech startups. It was in that role that he got tapped to take over as VP of Marketing & Analytics for one of Wamda's key investments, the red hot startup, Careem, often considered the most successful MENA startup to date. Yousef next describes the strategic positioning of Careem and the exciting future of the company. Never one to sit still, he has since taken over as Group Vice President, Brand Marketing & Loyalty, for the Jumeirah Group. Finally, Yousef lays out his interpretation of the Dubai vision, which he summarizes as the goal to become “the best city in the world.” Like a visionary startup, Yousef explains, Dubai must continue to build a platform for innovation upon which successful businesses and systems can grow, thereby creating the greatest city of the 21st century. Hosted by: Spencer Striker, PhD, Digital Media professor at the American University in Dubai https://www.linkedin.com/in/spencerstriker Special Guest: Yousef Tuqan, Group Vice President, Brand Marketing & Loyalty, Jumeirah Group https://www.linkedin.com/in/youseftuqan Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team https://www.instagram.com/audubai Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa https://www.linkedin.com/in/ranadaoud Audio engineering by AUD Digital Media's own Anil Mathew James Featuring original Video Game Remixes by the legendary Chris Bateshttp://youseftuqan.com/https://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/youseftuqanhttps://www.instagram.com/audubaihttps://www.linkedin.com/in/ranadaoudhttp://youseftuqan.com/https://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/youseftuqanhttps://www.instagram.com/audubaihttps://www.instagram.com/audubaihttps://www.linkedin.com/in/youseftuqanhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/ranadaoudhttps://www.instagram.com/audubaihttps://www.linkedin.com/in/youseftuqanhttps://www.linkedin.com/in/ranadaoudhttps://www.linkedin.com/in/ranadaoud

Digital Media & Tech in Dubai is back for season two! And for our kickoff episode, we are thrilled to present one of the MENA region’s most experienced digital executives, Yousef Tuqan--widely respected as one of the most outspoken and visible evangelists for digital/social innovation in Dubai business. Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City. In our exclusive conversation with Yousef Tuqan, we trace the fascinating biography of his twenty year career, during which he has helped forge the face of modern digital Dubai. http://youseftuqan.com/ Beginning in 1996, when he had to drop out of UMass-Amherst to help his family, Yousef broke into web design, (a technology in its infancy), shortly thereafter designing the original emirates.com website. And for much of the next twenty years, Yousef has repeated this pattern of being at the groundfloor of so many nascent digital Dubai initiatives. At the turn of the millennium, he became the first digital employee for OgilvyOne, and was there at the creative conception of Madinat Jumeirah. After a stint as an account director at north55, in 2005, Yousef began a 10 year path to the top of Flip Media, one of the top digital marketing startups in the region, at the time. Joining as employee #20 or so, he would rise to become the CEO and oversee the company’s expansion to over 150 employees, navigating the financial crisis of 2008, and eventually overseeing the successful acquisition of the company by Leo Burnett. After working as Chief Innovation Officer for the new parent company, Leo Burnett MENA, Yousef took a strategic two month trip across the United States, (yes, he IS the Middle Eastern Don Draper), and upon his return became Entrepreneur in Residence at Wamda Capital, a VC firm focused on growing regional tech startups. It was in that role that he got tapped to take over as VP of Marketing & Analytics for one of Wamda’s key investments, the red hot startup, Careem, often considered the most successful MENA startup to date. Yousef next describes the strategic positioning of Careem and the exciting future of the company. Never one to sit still, he has since taken over as Group Vice President, Brand Marketing & Loyalty, for the Jumeirah Group. Finally, Yousef lays out his interpretation of the Dubai vision, which he summarizes as the goal to become “the best city in the world.” Like a visionary startup, Yousef explains, Dubai must continue to build a platform for innovation upon which successful businesses and systems can grow, thereby creating the greatest city of the 21st century. Hosted by: Spencer Striker, PhD, Digital Media professor at the American University in Dubai https://www.linkedin.com/in/spencerstriker Special Guest: Yousef Tuqan, Group Vice President, Brand Marketing & Loyalty, Jumeirah Group https://www.linkedin.com/in/youseftuqan Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team https://www.instagram.com/audubai Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa https://www.linkedin.com/in/ranadaoud Audio engineering by AUD Digital Media’s own Anil Mathew James Featuring original Video Game Remixes by the legendary Chris Bates

Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else. This month's Christmas special sees the industry's top creatives cast a critical eye over 2015's crop of festive ads, from John Lewis' annual "cry and buy" to Lidl's humorous, service-oriented campaign. Emma de la Fosse, chief creative officer of OgilvyOne; Nils Leonard, chief creative officer and chairman at Grey London; and Chris Clarke, chief creative officer at Digitas LBi join Rachel to look back over Christmas ads past and present. Please note that this episode features some explicit language, and party blowers.

Watch: https://www.youtube.com/watch?v=n2vf1551YTk  Full Episode: https://londonrealacademy.com/episodes/rory-sutherland-mad-men/  Rory Sutherland is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies. He is also the author of The Wiki Man, and regarded as one of marketing and advertising's most original thinkers and inspirational speakers.    http://www.LondonRealAcademy.com 

Rory Sutherland provides insight into advertising in the age of the Internet and social media. Rory Sutherland is a British advertising executive. He is the current Executive Creative Director of OgilvyOne. He was vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He wrote The Wiki Man. 5x15 brings together five outstanding individuals to tell of their lives, passions and inspirations. There are only two rules - no scripts and only 15 minutes each. Learn more about 5x15 events: 5x15stories.com Twitter: www.twitter.com/5x15stories Facebook: www.facebook.com/5x15stories Instagram: www.instagram.com/5x15stories