Podcasts about showcase your unique expertise

Picture this - you're a lawyer, seasoned in your craft, and you stumble upon a platform that not only showcases your expertise but also builds trust and relationships with potential clients. Tempting, isn't it? Well, that platform could be a podcast! On this episode of Great Practice, Great Life, join us as Steve chats with Danny Ozment from Emerald City Productions, who gives us the lowdown on why lawyers and other professionals alike should seriously consider launching their own podcast. We delve into the stories of lawyers who have already taken the plunge - like special needs attorney Annette and plaintiff attorney Tom, both using podcasting as a platform to advocate for those they serve. We also discuss unique strategies lawyers can adopt when kickstarting their podcast journey. But that's not all! Danny reveals how podcasts are not just a platform for sharing your knowledge but can also be repurposed into various marketing strategies.  Starting a podcast is no child's play, and there are hurdles to overcome. Danny covers some of the common mistakes lawyers make while starting a podcast and how to steer clear of them. Steve and Danny conclude this episode by reiterating the benefits of podcasting for lawyers - a platform to build trust, share knowledge, promote your services, and make a difference in the world. Whether you're a seasoned podcaster or just considering starting your own, this episode is a goldmine you absolutely can't miss! In this episode, you will hear: The benefits of podcasting for lawyers with expert guest Danny Ozment from Emerald City Productions How podcasting can build trust, share expertise, and reach a wider audience Some success stories of lawyers who have used podcasting to provide valuable legal advice to listeners and make a difference in their field Common pitfalls when launching a podcast and strategies to avoid them Repurposing podcasting into other marketing forms and contributing to business growth Podcasting's contributions to personal development and professional growth for lawyers Avoiding common mistakes when starting a podcast, including overthinking the name, format, and artwork The importance of committing to the podcast for a minimum of six months to gain traction Building trust and relationships through podcasting with potential clients and using it to create content for other marketing strategies Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: The Summit: atticusadvantage.com/the-summit Emerald City Productions: emeraldcitypro.com Podcast Strategies with Danny Ozment: dannyozment.com/podcasts Parenting Impossible: The Special Needs Survival Podcast with Annette Hines: specialneedscompanies.com/podcasts Lead Counsel Podcast with Thomas Tona: tonalaw.com/podcast Charity Therapy Podcast with Jess Birken: birkenlaw.com/charity-therapy Joseph Law Group, P.C.: josephlawpc.com Private Practices in Maine Podcast with Michael Malloy: malloyfirmmaine.com/podcast The Employment Experience Podcast™ with Karly Wannos: www.karlywannos.com/podcast You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim: a.co/d/7nu96BD Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose: a.co/d/bYyradG Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

A recent survey identified 81% of people want to write a book, and only 3% of them actually complete the manuscript. Very few people talk about what happens in the gap between dreaming about writing a book and actually doing it. Mike Kim, USA Today and Wall Street Journal bestselling author of You are the Brand, The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, shares his thoughts about what motivates people to write a book, challenges to doing it, and the reasons why you may want or not want to go through the process of becoming an author. In this episode you'll learn: The motivation behind why many people want to write a book How to determine whether to write your own book or seek outside support Lessons learned during the book writing process The importance of knowing how you are wired when designing your book-writing strategy The additional work required after your book is written Reasons why you would not want to write a book CONNECT WITH MIKE Instagram LinkedIn You Are the Brand Podcast  You Are the Brand Book    CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: lisa@lisamcguire Website LinkedIn Instagram Facebook

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. STAY CONNECTED: Instagram: @mikekim TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/youarethebrand ________________________________________________________________ Thank you again for joining us today! If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Don't forget to show your support for the Rise Up For You Podcast by writing a review on iTunes. Your feedback helps the success of our show and pushes us to continuously be better! Check out www.riseupforyou.com for more podcast episodes, webinars, events, and more to help you get to the next level in your personal and professional life! You can also follow us on Facebook, Instagram, LinkedIn, and Youtube @riseupforyou Looking for more support? Grab your free coaching call with our team completely FREE! Bring your questions about Confidence, Leadership or Business and we will assign you the best coach to provide customizable support. SCHEDULE YOUR FREE CALL HERE riseupforyou.com/coaching

Mike Kim is the New York Times best-selling author of the book, You Are The Brand, and a master on all things personal branding and marketing.  He helps people transform their lives and their businesses every single day. Even more importantly, he's a great human being, a mentor of mine, and my personal friend. He's the reason that I'm podcasting today. Mike is joining us on the show today to continue our business school series and talk about entrepreneurship. More than that, though, he's going to share ideas that will help you become the best version of you. For those who are business owners, you'll leave this episode with strategies on how to grow your business. For those who aren't, you'll still leave with invaluable information from Mike. Tune in to learn all about how to master marketing, manage your time, and build a life that you love–a rich life. In this episode, you will hear: Where Mike came from and the journey he took to get to where he is today. How working in a church taught him marketing skills. How Mike reframes marketing. The biggest mistakes most people make with marketing. The four things that make up your personal brand. Why it's crucial to take time off. Foundational marketing elements to start implementing. Four roles to hire out. Subscribe and Review Please share this podcast with your friends and family. Our beliefs really do drive our behavior and you are born for more. Have you subscribed to my podcast? If the answer is no, I'd love for you to subscribe. Live Life Rich is full of stories of business, some behind the scenes, and freaking amazing guests. If you're feeling really generous, I'd love for you to give me a review over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! Supporting Resources: You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim: https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478/ref=sr_1_1?crid=2FDD7F5V99C1H&keywords=mike+kim+you+are+the+brand&qid=1668809462&sprefix=mike+kim+you+are%2Caps%2C105&sr=8-1  https://marissanehlsen.com   Facebook: https://www.facebook.com/marissa.nehlsen  Instagram: https://www.instagram.com/marissanehlsen/  Standard of Living Budget Worksheet: https://marissanehlsen.com/standard/  Bulletproof Your Business: https://marissanehlsen.com/bulletproofyourbusiness/  The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280  Get my “15 Ways to Create Cash in Your Business” download: https://15stepstofreedom.com  Join the Live Life Rich Community Facebook group: https://www.facebook.com/groups/liveliferich/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

It can be challenging to understand how to navigate handling your personal and business brands. On today's episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   About Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. In This Episode [0:00] Welcome to the show! [2:18] Meet Mike Kim [9:01] The importance of Mastermind communities [21:58] You are the brand [29:11] Marketing to build relationship, not close sales [32:20] Building a client relationship from nothing [37:44] Do I have to be a personal brand? [49:16] Outro Quotes “I believe you have to stay close to the fire of growing people, that's it.” [10:10] “If you aren't taking care of yourself and you're not continually pushing yourself to grow, neither will your business.” [10:47] “Consistency is often greater than intensity.” [16:36] “But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15] “Marketing isn't about closing a sale, it's about opening a relationship.” [29:25]   Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Mike Kim online Connect with Mike Kim on LinkedIn Get your copy of The 5-Step Formula to Write Your “About Me” Page Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube Join Mike Kim's Mailing List Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Episode Summary My guest today on The Six Figure Entrepreneur started his career in many 8 to 5 jobs before deciding to get a business certification as a life coach. But her entrepreneurial journey didn't stop there. She published a book that made it to the best-selling list of a category on Amazon, and others started asking her how to do that. This led to her helping others publish their books; that is how Haley's publishing company – The Sparkling Hippie Publishing- was born. In this episode of The Six Figure Entrepreneur Podcast, Haley shares how she started as an entrepreneur and built TSH Publishing to profitability, among other great insights into her entrepreneurial journeys and lessons she has picked along her journey as an entrepreneur. Links Mentioned Haley's Website – The Sparkling Hippie Haley's Publishing Company – The Sparkling Hippe (TSH) Publishing Connect with Haley on Instagram Follow Haley on Facebook Haley's Book Recommendation You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim Free Resources 1. Get a free copy of my book – The High Ticket Podcast Sales System, and learn how to use a 20 to 30 minutes podcast interview to fill up your sales pipeline with high-ticket clients without paying for ads, creating content, cold emailing, building a funnel or posting on social media. >> https://www.TheSixFigureEntrepreneur.com/Book 2. Have you got a podcast, and would you like to learn how to turn your podcast into a sales machine? Get a copy of my book – The Figure Podcast, to learn how you can use your podcast to land your dream clients and make more money from your podcast without any audience or email list. >> https://www.TheSixFigurePodcast.com/Book Episode Notes Have a business that sells a high-ticket product or service, and you will love having more high-ticket clients? Want to use a podcast or a book to build and grow your business? If this is you, then you are at the right place. Welcome to The Six-Figure Entrepreneur At The Six Figure Entrepreneur, I believe so much in using two tools – a Six Figure Podcast and a Six Figure Business Book to land more high-ticket clients without the hassle of doing stuff that is either not reliable, like running paid ads, webinars, building funnels, referral marketing or scalable like posting on social media, creating endless contents, networking, etc. These are the same two tools I used to build my businesses to profitability within the first month without any audience, no email list, and no connection. Curious to know how? Here are two ways I can help you: 1. If you want to help turn a podcast into a client accusation machine that consistently fills up your sales pipeline with your dream clients. Book a call to see how my team and I can help you get started. >>> https://www.thesixfigurepodcast/Schedule-Startegy-Call 2. If you have always wanted to write a book that will bring in more leads for your business, amplify your reach, make you become an instant authority, and build your credibility, book a call with me to get started with creating your Six Figure Business Book. >>> https://www.thebookcot/Consult

Mike Kim, personal brand expert, best-selling author, and host of the You Are The Brand Podcast, joins Dear Asian Americans to talk about personal branding, identity, and everything in between. Mike shares about his work at a church in Connecticut that allowed him to start building his personal brand very early on, leaving the church to find a life of impact, and what it means to let go of old identities in order to forge new ones. Listen in as Jerry and Mike discuss Mike's foray into content creation before it became a viable career path, what it means to discover “self-expression,” and the community in this work.Meet MikeMike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.Learn more about Mike and buy his book: https://mikekim.com/// Support Dear Asian Americans:Merch: https://www.bonfire.com/store/dearasianamericans/Buy Me a Coffee: https://www.buymeacoffee.com/jerrywonSubscribe to the Newsletter: https://subscribepage.io/daanewsletterLearn more about DAA Creator and Host Jerry Won:LinkedIn: https://www.linkedin.com/in/jerrywon/Instagram: https://www.instagram.com/jerryjwon/// Listen to Dear Asian Americans on all major platforms:Transistor.fm: http://www.dearasianamericans.comApple: https://apple.dearasianamericans.comSpotify: https://spotify.dearasianamericans.comStitcher: https://stitcher.dearasianamericans.comGoogle: https://google.dearasianamericans.com  Follow us on Instagram:  http://www.instagram.com/dearasianamericans Like us on Facebook: http://www.facebook.com/dearasianamericans Subscribe to our YouTube: http://www.youtube.com/dearasianamericans // Join the Asian Podcast Network:Web: https://asianpodcastnetwork.com/Facebook Group: https://www.facebook.com/groups/asianpodcastnetwork/Instagram: https://www.instagram.com/asianpodcastnetwork/Dear Asian Americans is produced by Just Like Media:Web: http://www.justlikemedia.comInstagram: http://www.instagram.com/justlikemedia

Maybe Dr. Seuss said it best, “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Jeff Brown joins Kevin to discuss why leaders are the best readers. He shares a plan to help you get into the habit of reading and gives you permission to move away from a book if it does not serve you. Key Points Jeff shares common barriers to reading. Tips for developing a consistent reading habit. Advice to implement what you read. Meet Jeff Name: Jeff Brown His Story: Author of Read to Lead. Jeff is an award-winning radio producer and personality, and former nationally syndicated morning show host. Worth Mentioning: Following a 26-year career in radio, Jeff went boss-free in 2013 and soon after launched the Read to Lead Podcast. It has gone on to become a four-time Best Business Podcast nominee and has featured Jeff's interviews with today's best business and non-fiction authors, including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman., and many more. Jeff has personally coached hundreds of successful podcasters around the globe and has consulted on podcasts for the US government, two of the largest churches in the US, and numerous multi-million dollar companies. This episode is brought to you by… Unleashing Your Remarkable Potential, Kevin's free weekly e-newsletter. It's full of articles and resources to help you become a more confident and successful leader. Book Recommendations Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers by Sönke Ahrens Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by Danny Nihill Related Podcast Episodes The Power of Deliberate Practice with Robert Pool . The Leader Habit with Martin Lanik. The BIG Things Successful People Do with Dr. Roger Hall.

Endings and closed chapters are an inevitable part of our lives, but we're not equipped to navigate them, embrace or even celebrate them. In this book “Necessary Endings”, Dr. Mike Cloud lays out why endings are as just normal and natural as beginnings, and how they facilitate a process of pruning that takes our businesses and our very selves from good to great.  In today's episode, I'm joined by business coach, marketing strategist and bestselling author and host of You Are The Brand, Mike Kim. He shares how Necessary Endings helped him close huge chapters, both professionally and personally, and why endings make beginnings sweeter.  Three Things You'll Learn In This Episode  Why endings are just as important as beginnings We love celebrating new beginnings, but we despise endings, even though they are just as normal and natural as beginnings. Endings are necessities because they allow us to get onto the right path for us, and they make new beginnings even sweeter.  Why we have to prune the good to get to the great A Rosebush can't sustain itself, it needs a gardener to prune the buds consistently because the nutrient supply is limited, and you have to divert resources to the best flowers. In the same way, we have to consistently keep pruning our schedules or we'll keep stacking opportunities until we've overcommitted and can't do our best work anymore.  The one question we need to ask ourselves as we build our personal brands  People build personal brands in one of two ways - pretending to be someone else or oversharing in the name of authenticity, and basically turning yourself into a car wreck. When we're building our brands, what we have to ask ourselves is if we're building a campfire around what we're sharing. Are we creating a warm, inviting place that is the  light in a dark place where people can gather?  Guest Bio  Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He is the author of the bestselling Book, You Are The Brand and the host of a podcast of the same name. Mike consults for professional training and coaching brands, particularly in brand strategy, product launches, and direct response copy. As a coach, he runs mastermind groups to help entrepreneurs market and monetize their message. Mike has spoken at numerous industry events including Social Media Marketing World, Podcast Movement, and Tribe Conference. He's been featured in publications like Entrepreneur, Inc., and The Huffington Post. Buy Mike's book, You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business https://www.amazon.com/You-Are-Brand-Profitable-Personally-ebook/dp/B096LD114X/ref=sr_1_2?qid=1640015926&refinements=p_lbr_one_browse-bin%3AMike+Kim&s=books&sr=1-2 (here).  Listen to the podcast You Are The Brand wherever you get your podcasts. 

Mike Kim is the author of "You Are The Brand - The 8-step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business" He is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.Mike's website: www.mikekim.comTo visit Mike on Instagram (and check out that free audio book download): Instagram: @mikekimtv Don't forget to subscribe to Real Live Talk, share, and a leave a review! Thanks!Support this podcast at — https://redcircle.com/reallivetalk/exclusive-content

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: “Marketing isn't about closing a sale, it's about opening a relationship.” Mike is one of my favorite communicators. As a writer, speaker, podcaster, and copywriting expert, he has the uncanny ability to cut through the noise and say things in a straightforward and memorable way. I asked Mike to come on the show and talk about personal branding because it's a vital topic for every writer. You'll learn what a personal brand is and why you need it, Mike's journey from a worship pastor to branding expert, some of Mike's predictions for personal branding this year, and much more. I encourage you to follow Mike on Facebook and Instagram because he not only adds a ton of value there, he's also hilarious! Also, make sure to check out Mike's website, the excellent “Brand You" podcast, and his new book You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. *** Are you looking for a community of enthusiastic, generous writers to help you build better habits and grow your writing business? Check out our Daily Writer Community.  Check out our Daily Writing Prompts, which will help you break through creative blocks, brainstorm new ideas, and get back into a state of flow. Writing prompts are a fantastic creative tool for creative writing, journaling, teaching, social media posts, podcasting, and more! Connect with Kent:  https://DailyWriterLife.com  Facebook: https://facebook.com/kent.sanders  Instagram: https://instagram.com/kentsanders  LinkedIn: https://linkedin.com/in/kent-sanders  Twitter: https://twitter.com/kentsanders  

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: “Marketing isn't about closing a sale, it's about opening a relationship.” Mike is one of my favorite communicators. As a writer, speaker, podcaster, and copywriting expert, he has the uncanny ability to cut through the noise and say things in a straightforward and memorable way. I asked Mike to come on the show and talk about personal branding because it's a vital topic for every writer. You'll learn what a personal brand is and why you need it, Mike's journey from a worship pastor to branding expert, some of Mike's predictions for personal branding this year, and much more. I encourage you to follow Mike on Facebook and Instagram because he not only adds a ton of value there, he's also hilarious! Also, make sure to check out Mike's website, the excellent “Brand You" podcast, and his new book You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. *** Are you looking for a community of enthusiastic, generous writers to help you build better habits and grow your writing business? Check out our Daily Writer Community.      Check out our Daily Writing Prompts, which will help you break through creative blocks, brainstorm new ideas, and get back into a state of flow. Writing prompts are a fantastic creative tool for creative writing, journaling, teaching, social media posts, podcasting, and more!     Connect with Kent:     https://DailyWriterLife.com     Facebook: https://facebook.com/kent.sanders     Instagram: https://instagram.com/kentsanders     LinkedIn: https://linkedin.com/in/kent-sanders     Twitter: https://twitter.com/kentsanders    

#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.In this episode, you'll learn: The 3 types of identities each brand should haveHow to take ownership of the words you want people to use to describe youWhy the most effective marketing strategy is to simply tell the truth*********Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!*********Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!Support the show (https://www.patreon.com/user?u=87421)

#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.In this episode, you'll learn: The 3 types of identities each brand should haveHow to take ownership of the words you want people to use to describe youWhy the most effective marketing strategy is to simply tell the truthFor the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode14.*********Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!*********Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!

A lot of people think that building a personal brand is easy. They are under the assumption that branding success lies in making the most noise, networking with the top industry experts, bearing your soul to the world, and getting the most number of likes... but this, at best, an incomplete concept. You can be the loudest person in the room, but if there's no value to what you're preaching, it will not entice people to stay. You can also be the smartest person in the room, but if your audience can't relate to your story, then it won't make them stay. So, how do we stop all this tiptoeing around our audience and build a more sustainable relationship with them? Joining us in this episode to dive deep into how we can build an authentic personal brand is my mentor, trailblazing brand strategist, renowned speaker, and author of the best selling book, 'You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business' -- MIKE KIM. There'll be a lot of AHA moments in this conversation that you do not want to miss! In this episode, we explore: How to make your brand stand out in a near endless sea of (marketing) noise The 4 components of a personal brand What being authentic online means (and why oversharing doesn't count as authenticity!) The power of storytelling and what it can do for your business LINKS MENTIONED IN THIS EPISODE: Follow me on Instagram: @stephanie.skry and @100degreesconsulting Check out The Profit Playbook Mike Kim's Book: You Are The Brand Check out Mike's website: https://mikekim.com/

My guest for today is Mike Kim, author of “You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.” Mike's expertise has always been invaluable, but it's essential right now, when so many smart and talented people are pivoting in the post-COVID world. If you want to learn how to position your expertise in the most effective way possible, then listen in!

Mike Kim is a brand strategist, host of the Brand You Podcast, and author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. In this interview, he shares his framework for building your personal brand and turning that into a profitable business.

#133: Are you interested in learning how to create an impactful yet profitable personal brand for your company? In today's world, it seems like there are so many gurus and experts out there telling us how to create or set up our personal brand so that we can make quick money. But that's not the point of a personal brand. Not only is our guest today a Wall Street Journal Best selling author of The Alter Ego Effect and whose latest book, You are the Brand, comes out today. But he is also my coach and I've been honored to be 1 of 12 people taking part in his certification course, because his 8 step process really works. What's really great about this book, especially for Christian entrepreneurs, is how he explains why we can and should stand out in the marketplace without feeling guilty of somehow being arrogant or prideful by promoting ourselves. Additionally, he explains in this episode, how we often overestimate perfection and underestimate the importance of connection when building our personal brands. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. So as you can see, he knows his stuff! In this episode, we delve into his latest book, You Are the Brand, and what sets him apart from others teaching about personal branding. This episode is jam-packed full of great ideas, so let's get to it!  Learn How You Can Build a Profitable, Personally Fulfilling Business... [10:02] Mike details what sets him apart as an expert teaching about personal brands [11:51] 4 things that make up any personal brand [13:53] #1 thing that will help you stand out from everyone else [17:51] How do you build a personal brand without sounding like we're full of ourselves? [23:58] Why you should share what you are doing [26:04] First 3 steps of Mike's 8 step process to building a profitable, personally fulfilling business Important Links & Mentions in this episode:https://mikekim.com/ (Mike's Website) https://youarethebrandbook.com/ (Mike Kim's You are the Brand Book) https://www.powerofoneframework.com/workshop (Position to Thrive Workshop) https://www.love146.org.uk/ (Love146 - Charity to Help End Child Trafficking and Exploitation) https://www.christianceolearninghall.com/ (Learn more about Christian CEO Learning Hall) https://kellybaader.com/review (Subscribe + Review on iTunes) https://kellybaader.com/Spotify (Subscribe + Listen on Spotify)     Remember, YOU Matter! See you in the next episode.   

Personal Branding Expert, Mike Kim, Discusses His Bestselling Book, You Are The Brand Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He is also the host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Get the Bestselling You Are The Brand Book (no affiliate on this. I just love the book.) youarethebrandbook.com Connect with Mike Website: mikekim.com Instagram: @mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: https://www.linkedin.com/in/mikekimtv/ YouTube: https://www.youtube.com/c/youarethebrand Episode Transcript 7-12-21 Mike Kim [00:00:00] Mike Kim: [00:00:00] This may sound super obvious, but no one really says this is that you can't just go out on eBay or Craigslist and buy a personal brand. You can't buy a Bernay Brown's influence. You can't buy Tony Robbins influence. Even if you were to acquire the rights to their intellectual property and their customer databases, their social media. [00:00:20] You can't buy it. It, when it comes to this, this, this thing called a personal brand, everyone starts from zero. [00:00:32] Izolda Trakhtenberg: [00:00:32] Hi and welcome to the innovative mindset podcast. I'm your host. Izolda Trakhtenberg. On the show. You get my conversations with peak performing thought leaders, creatives, and entrepreneurs. We explore how you can innovate through creativity, compassion, and collaboration. I believe that innovation combined with compassion and creative thinking can save the world and I aim to bring you ways. [00:00:55] You can do it too. If you're enjoying the show, I'd be super grateful. If you could support it by [00:01:00] buying me a cup of coffee, you can buy me a cup of@buymeacoffee.com slash Izolda tea. And now let's get on with the show. [00:01:17] Hey there and welcome to the innovative mindset podcast. My name is Izolda Trakhtenberg. I am thrilled that you're here and I'm so happy and thrilled and honored. To bring you this week's guest. Mike Kim is a speaker and marketing strategist, and that is putting it lightly, who specializes in brand strategy and copywriting. [00:01:34] He's been hired by some of today's most influential thought leaders, brands, including John Maxwell, Donald Miller, Suzanne Evans, and capital. For years, he was the chief marketing officer of a successful multi-million dollar company near New York city. Nowadays, you're going to find him speaking at conferences, looking for the next great place to scuba dive, which I love or sipping a glass of Macallan 15, which I also love all while teaching everything. [00:01:59] He knows [00:02:00] about branding, entrepreneurship, and life through his hit podcast brand. You Mike, I'm so thrilled that you're here. Thank you so much for being here. Well, [00:02:08] Mike Kim: [00:02:08] There's is all of the thank you for having me. Uh, it is a pleasure to be here. I hope to add some value to you today and to all of our listeners. [00:02:15] And I knew you were a good woman of taste Macallan 15 is the way to go. Nothing. [00:02:22] Izolda Trakhtenberg: [00:02:22] Yeah, absolutely. It's so smooth. Okay. We could, we could talk a whiskey till the cows come home, but let's not do that. Uh, so talk to me about what's going on with you. You have a brand new book you're first coming out. [00:02:36] Tomorrow. Talk to me about you are the brand, which I love as the title. What prompted you to write the book? [00:02:45] Mike Kim: [00:02:45] Well, it's funny. And thank you for allowing me to share a little bit about this. Um, it's funny. Cause I signed a book deal about five years ago. I was supposed to write this book five years ago. My publisher assigned me five years ago and then my, my personal life went sideways, [00:03:00] um, a little bit and I just had no creative energy to write the book. [00:03:03] And, um, every ear that passed since then, you know, I was kind of getting my bearings in life and in business and all that sort of thing. Um, last year happens, right? The quarantines, the lockdowns and everything, you know, I travel a lot. Um, and of course that came, you know, much to a halt and I thought about it. [00:03:27] What am I going to do this year? And I had a friend tell me, because I had done a lot of little things. I've built a lot of programs and stuff like that, but I found myself getting a little frustrated cause I was felt like I was a hamster on the, on the wheel running around and he said to me, Hey, um, you do a lot of things. [00:03:44] You're, you're very busy. You're always kind of moving on the move, but you know, it's really fun to build things, to build things that last a long time. And he's a multiple time bestselling author. And he shared that with me and [00:04:00] said, you know, maybe this is the time you build a book. I mean, you don't have to do it this year, but you know, it's fun to build things, build things that will take in last years. [00:04:10] And I really took that advice to heart. Hunkered down, call my publisher back, hired a book, coach hired several coaches and just started writing. And I was like, if there's anything I walk out of from this year of being locked down because of the current virus and all that, it's going to be a book. And that's, that is the hard and fast truth of it. [00:04:32] I mean, I think there are a lot of books that never make it to the light of day because their authors, uh, decide to give up. Um, and I did that for a while, but, um, I was like, this will be the year that I really, really, you know, put this into play and I'm really glad I did. So that's why I wrote it. [00:04:50] Izolda Trakhtenberg: [00:04:50] Oh, that's fantastic. [00:04:51] I love it. And here, here, there so much of what you just said made me go high. I have to ask all these questions in here. The, the, the [00:05:00] one that sticks in my head though, is. There is this, this notion that we can, that we can do something, but then there's the imposter that goes, you really can't do this. You, you know, the little voice inside your head, that's tap, dancing and telling you not to. [00:05:17] And it sounds like you had some strategies that allowed you to go, you know what? No, I I've gone through all sorts of infernos and now I'm coming out the other side and I'm going to do that. Did you have a voice inside your head? And if so, what did that voice. [00:05:32] Mike Kim: [00:05:32] The voice. So the biggest, I, you know, there's a lot there. [00:05:37] Um, I would say after I finished the book, uh, but I don't think it was a joke. I was like, this is like the third hardest thing I've ever done in my life. And partially it was because I was writing about a time in my life that was really difficult to revisit. Um, my life turned out very different than I thought it would all those years ago when I first signed this book. [00:05:59] Um, [00:06:00] secondly, my writing style changed over the years because I had been a blogger. I had written stories and you know, a lot of that stuff, but the last five, six years I've really spent more as a copywriter in the marketing space, which is to make sales. And when I sat down to write this book, It was a completely different discipline of writing. [00:06:24] Actually, one of my friends, Karen Anderson, who was, who served as a book coach for me through the process. She's like, she's known me for a long time. She said, Hey, your book has no heart in it. She's like, it's got great facts. The frameworks. It's got great information, but I need some more of your personality in this, right? [00:06:44] The warmth that is, you know, who you are. I need the humor. I need a little bit more story, you know, to contextualize it. In the, in the entire book really is about that journey. From how I reinvented myself, I had walked away from a [00:07:00] pretty established career, stepped into a new career, got a job as the chief marketing officer, as you mentioned for that company. [00:07:06] And then within two years, I left to start my own business. So really that three to four year period of my life was very turbulent. I look back on it now and just like, I don't know how I survived that or what I did. When I look back on what I intuitively did. The good things that I did. That's what made it into the book. [00:07:26] And all these years, since I've tested these frameworks, tested how to coach people in building a personal brand. And I'm actually really glad that the book is coming out now because it is, you know, two grades better than what it would have been five years ago. Um, and you can't mess with the timing. I mean, just in the last year and a half, we've all experienced this locked down and shut down and. [00:07:50] People are really rethinking work. They're working from home a lot more, and it is the perfect time for this book to come out. So I'm very, very grateful [00:08:00] for all those things. But yeah, there were definitely voices that were like, this is a pain. I hate this. This is like slogging through mud. And I just kept on putting one foot in front of the other and doing it. [00:08:09] Izolda Trakhtenberg: [00:08:09] And you know, it's funny that you say that, that the voices were saying, this is a pain you're going through molasses when you're in the stew, when you're in it. And you're, and you're just like, I just have to put one foot in front of the other. Do you have any practices, anything that you do that goes, okay, I'm going to get my head back in the game. [00:08:28] I'm going to get myself right to do this, or is it just survive at all costs for [00:08:32] Mike Kim: [00:08:32] you? Hmm. Well, one of the things that I really did was, um, stop trying to do it the right way because. When I have all these friends who are authors and they're like, oh yeah, I use this Scrivener program. It's like some software program that people write books in. [00:08:50] Right. And I'm like, okay, fine. I'll use that. Oh yeah. It makes it so easy. And I'm like sitting there on my computer is old and I'm like, I don't know how to use this program. I've never used this before. My job is [00:09:00] not to learn how to use using your program is to write a book. Right. So I stopped doing that. [00:09:04] Then I was like, okay, well I just got to tough it out, but in seat, that's what I heard all the time. BIS, but in C. Get just start writing and then I'd sit down at my computer and I wouldn't write. And I realized it's because I was on my computer all day because the zoom calls. So I hated sitting. On like sitting at my computer, it just, it just drove me crazy. [00:09:26] Right. So then I try to write in, in bed with my laptop and that wasn't good either. Cause I was like, okay, this time. So this is, this is crazy. What I actually did was I took everything out of these, you know, godforsaken programs. Everyone was telling me, you use dumped everything into Google docs and just started writing the book on my phone. [00:09:45] And I would chip away at it. I, I, once I live in Virginia, just outside of Washington, DC right now, and as soon as a couple of places opened back up, you know, bars, restaurants, whatnot, I would go out, I would call an [00:10:00] Uber. I would clack away on my phone and in Google docs in the 20, 30 minutes in the Uber sit down at the bar. [00:10:09] And just collect oil on my phone. And I just chipped away at this thing over the course of like probably nine or 10 months and just kept refining, kept refining, getting, setting it into the editor, getting feedback, you know, refining, refining, refining. And that was really the first and most important thing I had to find out what worked for me and be okay with that. [00:10:33] The second thing I think I really had to do, um, to, to push through that was to, um, create deadlines that I definitely had to stick with. Like I told the publisher, here's the release date I want. I went ahead and had the meeting with the publishers and the, okay. We've all decided it's going to come out July 13th. [00:10:52] Right. I'm like, sure. And I mean, every step of the way, they're like, we cannot print your book. If you don't get this in, by this day. [00:11:00] And those self-imposed deadlines are actually how I work whenever. And this is just how I've worked in business. Anytime that I've really needed to get something done, I've made promises to other people that have it'll be done. [00:11:13] And that has forced me. To take action. Those deadlines have driven action. Um, I'm very grateful to my publisher Morgan James fellowship. They were very patient with me, you know, um, in a lot of ways, uh, I was picky about the artwork. I was picky about the typeface in the book and all that, but all this is. [00:11:35] It's a journey as a creative, it's a journey as a leader, it's a journey as a journey in self-expression, um, to really understand yourself more. I feel so much better equipped if I ever write another book again, which I probably will, but I've learned a lot about myself through this process. [00:11:54] Izolda Trakhtenberg: [00:11:54] I'm taking all that in for a second, because there was so much in what you just said. [00:11:58] It's so [00:12:00] I love, love, love, love, love that you said that how much you learned about yourself as part of writing the book and, and it, and it's funny to me that you said that it took patients on the part of your publisher because you were picky about things and I'm like, well, I've written six books. By gum, you better be picky. [00:12:17] It's your baby, you know, and believe me when you hold it for the first time, it's going to be amazing. I wrote this, but, but yet this, this notion of learning a lot about myself, I CA I keep, you know, this is the innovative mindset podcast. So I keep coming back to that. What, what did you learn? What was the thing that changed from, from before you wrote the book to when. [00:12:41] Gave it to the publisher and said it's finished. What was, what was the transformation inside you? [00:12:47] Mike Kim: [00:12:47] I think the biggest thing for me with that was, um, understanding this is a little bit more out there. Um, When quarantines [00:13:00] first happened, bend, it really slowed my life down. Like it did for a lot of other people. [00:13:05] And I thought I had this dream one day, or like, I don't know, just, just one of these meditative experiences about what I really wanted to do with my life. And I realized, I was like, I don't know that I'm doing it yet. Or maybe that changes who knows. Right. And I said to myself, what do. Will really live on after I'm gone. [00:13:29] And again, this is framed by what my friend Jeff told me, you know, it's fun to build things, build things that lasts. And as I was writing this book, I realized, you know what, my nephews are going to read this. They're going to read this if they want to, it'll be there. You know, even after I'm long gone, you know, they're five years old and three years old right now. [00:13:48] And, uh, When I had that kind of experience that this little dream thing, you know, one of those in between waking and sleeping moments, I was like, I just want to write stories. I [00:14:00] just want to tell stories. Stories are what live on. We live. We read stories from hundreds of years ago that were written thousands of years ago. [00:14:06] These stories have been written and we still repurpose and reinterpret and re-express them today. So while I love marketing and I love business coaching, I, I felt very strongly what I really wanted to do later on tap back into telling stories in writing. The book has opened up or reignited part of my creative muscle to, to write, to just write for the sake of, uh, sharing my thoughts, sharing my, um, feeling feelings, but also holding space and creating space for other people. [00:14:43] So, right. Um, not too long ago, um, back in March, when, you know, there were a lot of crazy events going on in the county. And there was a shooting in Atlanta of many Korean women. Um, working out this massage probably really impacted [00:15:00] me because I was like these women, like my mom's age, you know, there's a lot of anti-Asian hate going on. [00:15:05] And I wrote an article it's old, it's just on my blog and it went viral thousands and thousands, and thousands of people read this. And, um, the feedback I got was just as, if not more fulfilling, Than the feedback I got from my clients. Hey, thanks for helping me discover my voice or giving me clarity on my marketing strategy. [00:15:29] But I realized with just a few strokes on the keyboard, I could really create space and hold space for people. Or for the world at large. And I, I don't know what that looks like yet. Right. I've just published the book comes out tomorrow. Right. But, um, and I'm not in a rush to leave the business and marketing space, but I'm starting to get an inkling of what I might want to do in the next phase of my life. [00:15:53] And that's been really funny. I don't think it would have happened. Had it not been for writing this [00:16:00] book. [00:16:03] Izolda Trakhtenberg: [00:16:03] I, I love the notion that it's opening, opening that part of you almost up again. You're such a creative person in all ways that I've seen, you know, you're one of my teachers I've learned so much from you and, and yet, uh, and not yet, but, and also. Having having, uh, learning something like marketing and business from someone who is a creative, like you is so fulfilling and inspiring. [00:16:31] And at the same time, this is a strange question because we who are in sort of the entrepreneur space, forget that most people aren't in it. Right. But if you want to further a cause or a business, it seems. It's a great idea to, to, to build that brand. And so I guess the question is how much do you think your personal brand, you might, Kim, your personal brand will, uh, help your [00:17:00] efforts in that next phase? [00:17:01] Whenever that comes you, you may not be in a hurry to leave the personal brand business, but when that next phase comes, how much of what you've built already? We'll help you move forward. [00:17:13] Mike Kim: [00:17:13] Okay. I think it helps a lot. And this is one of the concepts that I cover in the book. Um, the path of the personal brand, right. [00:17:21] And, um, one of the most unique and challenging things about building a business around my self. You know, w which I've done and you've done. Um, certainly as well. Uh, we hear this phrase personal brand thrown out around a lot. And, um, my best attempt to define what a personal brand is, is basically a public identity you've crafted for an express purpose. [00:17:43] Right. Um, and it's a confluence of your ideas, your expertise, your reputation, and your personality. That's, that's an identity, all those things in one. And the funny thing that I've seen in this space, And this may sound super obvious, but no one really says this is that you can't just go out [00:18:00] on eBay or Craigslist and buy. [00:18:02] A personal brand, you can't buy a Bernay Brown's influence. You can't buy Tony Robbins influence. Even if you were to acquire the rights to their intellectual property and their customer databases, their social media accounts, you can't buy it when it comes to this, this, this thing called a personal brand. [00:18:23] Everyone starts from zero. So. Um, when people talk about starting a brand or they, they ask me, you know, how should I start, um, building a brand, um, I asked a lot of them, well, what do you want it to do for you? And they, they often say, this is all they said, well, I want to do whatever I want. And they want to like live in this magical place, which I've since dubbed the land of whatever I want. [00:18:49] And they'll say things like, oh, look at the rock, Dwayne Johnson, you or Oprah, or Carrie Vaynerchuk or Joe Rogan. They can make money doing anything they want. And [00:19:00] what most people don't understand is that there is a path to a place of that kind of influence. That these folks have reached, but it requires that you walk through this really lonely place that I call the valley of focus. [00:19:13] So I can, I can jump into this if that's cool, because I think this will be fun for us to talk about. So, um, you know, let's say you start your journey, you write blog posts, you share some inspirational quotes on social media. You start a new podcast. And unfortunately it doesn't really feel like anyone's listening and this is totally. [00:19:30] Right. Your friends, your family, your colleagues. They're a bit confused by what you're doing in some even stuff following you online, because they're like, what is Mike doing? What is this all to doing? And you feel more alone than ever. And, uh, great news. You're now in the valley of focus and in this valley of focus, you whittle down all of your random ideas. [00:19:51] To focus on one topic, one idea or one market, and you decide, you know, whether you're going to specialize in, you know, helping [00:20:00] people get healthy or you'll make more money or build better relationships. You narrow your focus even further to, to determine what you're going to do in that particular market marketing is a big market, right? [00:20:10] So I had to like narrow that down and say, I'm going to help people with personal branding and copywriting writing their words. And you start to slowly understand much like a nightclub or dance club. You can't play five different types of music and expect like everyone to come to your place. Right. They just don't mix. [00:20:29] You have to have clarity. So I experienced this when I started in business and marketing, probably 90% of the people who follow me just start. Right. A few of them followed me. Um, as I stepped out into this venture, um, but what happens is when you stay focused and you get more narrowed down, um, you become known for a few things and then just eventually, you know, one or two things, but strangely enough, this attracts other influential [00:21:00] people to you who have followings of their own. [00:21:03] And because of that clarity, they may hire you. They may give you a platform. They meet you. Opportunity to speak to their audience about your area of expertise and lo and behold, a bunch of their followers just start following you. Right? And then some other influential person who sees that influential person. [00:21:19] Number one, connected with you, asks you to speak to their audience and boom, the phenomenon happens all over again, and you're starting to gain an audience, build an audience or gain followers rapidly, much more. And your, your story of becoming this rising star and over time. And this is where I feel like I'm starting to step into over time. [00:21:41] Over many years, your audience keeps following you. Not just because of what you know, but because you have who you are, you're not just building a brand, you're becoming your brand. That's the message of the book. You are the brand, right? Because of all this focus, your work [00:22:00] improves, your expertise becomes established and some of your biggest fans become super fans. [00:22:05] If you will, who will gladly follow you into any of your future pursuits? And if you have enough of these people, they will help you reach the land of whatever I want and stay there. Now I've seen this play out. In front of my very eyes with the rock, Dwayne Johnson. When I was in college, I loved this guy. [00:22:26] He was a wrestler, right? Does that today? Everyone knows him as one of the world's biggest action stars are used to all these movies, but yeah, professional wrestling for like 15 years was his valley of focus. And he didn't even really want to become a wrestler. He played college football and wanted to make the NFL and he didn't make. [00:22:45] Right. So this dude pivots into wrestling stays the course. Most people don't realize this either. They don't know this fans hated the rock. When he was first a wrestler, they boot him out of the building. They hated him, right. [00:23:00] They just thought he was so cheesy. He thought their character, the character was stupid and he just kept with it. [00:23:06] And the WWE, you know, his company started reform as I did. And just starting to get really popular. And at the height of his popularity, when I was in college, I remember this, um, he started to make some movies and he was just so good. He was so charismatic. He was so entertaining. He started to leave, uh, wrestling at times to go shoot these movies. [00:23:28] And what happened is the wrestling fans felt like he sold out. And not all of them were thrilled. He was acting so they just stopped following him. They started booing him when he'd come back to wrestling, even though he's one of the most popular people in the company. And yet enough people, enough people like me watched his movies. [00:23:49] I was a fan of him as a wrestler enough people like me watch this movie. And now I still follow him on social media. I probably have bought [00:24:00] under armor, you know, workout gear because he endorses it. Right. And he can do whatever he wants, the workout gear, the athletic apparel, Lisa, oddly enough, he sells tequila that doesn't really seem on brand for a guy who, you know, works out all the time. [00:24:16] You're drinking tequila, you know, but he could do whatever he wants, but people don't realize. Oh, my gosh, the guy labored for 15, 20 years as a wrestler, he had to deal with the heartache of not making the NFL. This is not somebody who just said, I'm going to just talk about everything and whatever I want and people are going to follow me. [00:24:36] So all, all of this, just kind of tying a bow on this. Do I feel like my personal brand will help me in future endeavors? Absolutely. I'm not as popular as a rock, but I do believe that there are some people who have said, Mike, we just like you, we just like what you do. We'd like what you stand for. And I'm curious to see where you're going to go and I'm going to follow. [00:24:58] And because of [00:25:00] that, um, I feel this amount of freedom, I feel a certain amount of freedom and Liberty to go explore these new things. [00:25:10] Izolda Trakhtenberg: [00:25:10] First of all. I'm so glad that you talked about the rock because it's a lot of what you said. It really resonates with me because what I, I, I follow him also. And it's not just because he's charismatic. [00:25:20] It's because he's welcoming. If you see what I mean, like he's doing his thing and I know there are millions of fans and it's not like, I feel like he is. Talking directly to me, except for, I kind of do. And, you know, and, and I think for him, it's probably on, on many levels, it's authentic, but also it's very practical, right? [00:25:41] It's a very practical, this is who I am, and this is what I stand for. And he kind of. Set all the dominoes up and knocked all the dominoes down. And that's one of the things I really respect about you is that you are, in addition to being creative, you're very practical. You break things down [00:26:00] in, in the work that I followed with you in the classes I've taken with you in, in a very, um, and I hate the word actionable because it's a weird word, but it's really true. [00:26:09] If I take action on the things that you recommend, things open up. Right? So, so. What, if you can talk about that a little bit, how do you reconcile or combined the very creative parts of who you are with that very practical part of you? [00:26:27] Mike Kim: [00:26:27] Yeah, I think it, you know, it, that's a great question. I think I have always felt more of a bias towards action. [00:26:36] Um, when I've taken various self-assessment, you know, tests and stuff like that, uh, StrengthsFinders was one of them. Uh, I dunno, how many of you listening may have heard of strength finders? Um, but with StrengthsFinder number one was maximizer. Um, which means that I don't like to start things completely from scratch. [00:26:56] I like to take good things and make them. [00:27:00] And I'm like, oh, no wonder I'm a consultant. Right. And then number two was, um, implement. Which means I just go do things. I, I overthink every other area of my life except for creativity and business. I mean, I'm like, I'm like, I want it done yesterday. I just go do it. [00:27:20] Um, it's probably why I work really long hours and get stressed out and stuff because I have more ideas than I can ever execute on. Right. And I have realized that I don't know if I came up with this phrase or I heard it somewhere, but I like it. Um, we are idea rich and execution. Poor. And this world of social media has made that even more of an anathema, if you will. [00:27:43] I mean, it is a sickness it's easy to post other people's ideas. It's really hard to go do them. Sure. So, um, when I see other people take a long time to execute on things, I'm just, it just drives me nuts. Right. And I'm like, okay, that's their own pace. That's their own journey. I'm not going to judge them. [00:27:59] But for [00:28:00] me, um, I, some, sometimes I can't sleep on this. I get it. So I'm like, okay. Uh, I I'm, I'm biased that way, you know, bias towards action. Um, and then the third strength on strength finder was just, it was just a strategic oversight. Like I just see the big picture. I'm always a big picture person. So I'm very bad with little details. [00:28:22] Um, it's why I have an assistant that handles these things, right. I'm just like, I have this idea. I want to see this happen. Boom, boom, boom, boom, boom. And sometimes I, I am my own worst enemy because I know how to do too many things. And so I execute very quickly or I can't wait to get things executed, which makes me a very poor delegate. [00:28:41] Hmm. So I've learned all these things about my workflow in my work life and how I made, and I've realized that that has had to force me as a leader to grow in other areas. I have to become a better leader. I have to become a more patient person. I have to become [00:29:00] more of a visionary and less of a hands-on person. [00:29:02] These are all really big areas I have to grow in. You know, we're here, we're talking about the innovative mindset, right? I have to innovate those parts of my life. Otherwise I will relegate myself to living like this until I'm dead. Um, so it's either changed. And grow and, and, and work with people and work with teams or do this for the rest of my life. [00:29:25] And it is what it is. And there's no wrong answer. That's the other thing, um, that I've really realized there's no wrong answer. I know a lot of people who are like me, and this is what they want. That is how they want to live. They don't want a big team. They don't want an administrator. They don't want people on payroll. [00:29:44] They're okay with doing that. Right. And then there are other people who, who have made that shift and both are valuable. Both are building their business and their life around the kind of life and business they want. Um, so really I'm at that [00:30:00] crossroads where it's like, I'm a creative, but I'm also like very, very wired to take action. [00:30:05] And the more and more self-aware I become, I see options laid out on the table for me. It's like, okay, which path am I going to go down? I have to decide. And that's really, that's really how I see it. [00:30:19] Izolda Trakhtenberg: [00:30:19] And it's lovely that it's about self-awareness, you know, so much of this. Is knowing who you are and knowing what you can offer. [00:30:28] And I, and I, I I'm, I'm grateful that you, that you talked about that because I think that's what the book is going to do on a much larger scale for you is it's going to take that particular message and, and amplify it. Uh, and so I'm, I'm really grateful. I want to say that. Because it comes out tomorrow and you should all go get it. [00:30:48] It's you are the brand, the eighth step blueprint to showcase your unique expertise and build a highly profitable business. So if you are interested in learning how to do that, you need to go get this book. [00:31:00] That's just how it is Mike. I'm. I, I could keep you for the next six hours, but I know you have a life to get back to. [00:31:06] So I will ask you the one question you might remember this, you might not that I ask everybody who comes on the show. And before I do that, I will, I will say thank you again for joining me. This was so fabulous and wonderful to get to talk to you about your book and about where you are and where you're going. [00:31:24] The question is this. If you had an airplane that could sky write anything for the whole world to see, what would you say? [00:31:32] Mike Kim: [00:31:32] Oh, yeah, I remember this question. Okay. Um, you know what I've got to say, you are the brand. Um, and, and it's not just because of the book, but it's really the charge that I want to lay out, you know, to my readers, to my friends, to my colleagues, um, there we all, we all have a brand. [00:31:54] Um, we all have a reputation, you know, personal branding. This phrases become, you know, this. [00:32:00] Popular term now. Um, but it's just, it's just your reputation. It's just what people think of you. It's just the identity that you hold in in the, in the minds and hearts of people who know you. And, um, I think one of the things I've learned about life through my work is that entrepreneurship thinking outside the box, it has a way of bringing out the best parts. [00:32:26] And also revealing some of your roughest edges and in a world of image and social media followers. My message really is, you know, be someone worth following, be that truly be who you're trying to sell to people, whether it's, you know, through an Instagram account for fun or trying to land a new job or, or trying to start your business, like you are the brand, don't just build a brand. [00:32:53] Be the brand you that that's who you are. And it's a call for us to, to grow and mature and to be the [00:33:00] best version of ourselves. So that's what I would write across the sky. And it's not just because the book's out tomorrow. [00:33:06] Izolda Trakhtenberg: [00:33:06] No, but I w you know what? I think that's great. And it's a call to be. Your authentic self, which is, which is the best way to be, because there's so much that we have to fair it through that isn't authentic and real, and you're calling for us to be real. [00:33:22] And I think that's great, Mike, thank you again so much for being here and being so generous with your wisdom and your knowledge. I appreciate it very much. [00:33:31] Mike Kim: [00:33:31] It was a pleasure to be here. And thank you for, uh, sharing me with, with everybody here today and sharing your platform and salt. I've really, really appreciate it. [00:33:38] Izolda Trakhtenberg: [00:33:38] My absolute pleasure. This is Izolda Trakhtenberg for the innovative mindset podcast. If you want to find Mike Kim, you can go to Mike kim.com. You can learn all about him. You can learn all about the book. You can get the book, you should get the book because obviously he knows. Stuff until next time. This is Izolda Trakhtenberg for the innovative mindset [00:34:00] podcast, reminding you to listen, learn, laugh, and love a whole lot. [00:34:10] Thanks so much for joining me today. I really appreciate you being here. Please subscribe to the podcast if you're new and if you like what you're hearing, please review it and rate it and let other people know. And if you'd like to be a sponsor of the show, I'd love to meet you. On patrion.com/innovative mindset. [00:34:28] I also have lots of exclusive goodies to share just with the show supporters there today's episode was produced by Izolda Trakhtenberg in his copyright 2021 as always. Please remember, this is for educational and entertainment purposes. Only past performance does not guarantee future results, although we can always hope until next time, keep living in your innovative mindset.  

Mike Kim is a brand strategist, host of the Brand You Podcast, and author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. In this interview, we flip the mic when Mike Kim interviews me (John Meese) about my new book, Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?   Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?   In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand.  3 Things You'll Learn in This Episode How to build a campfire around our businesses Is the content we share with our audiences warm and inviting? Could it help us build a community?   The difference between authenticity and transparency Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable?   How to stop trying to serve everyone We'll never be for everyone, so where should we be channeling our efforts for stronger engagement instead?   Guest Bio-    Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.   To connect with Mike, go to: mikekim.com  Instagram.com/mikekimtv Linkedin.com/in/mikekimtv  Twitter.com/mikekimtv Facebook.com/mikekimtv Youtube.com/youarethebrand   And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com

Unfortunately, most lawyers don't know how to write persuasively, and their marketing copy is boring. And surprisingly, many marketing folks (who supposedly are experts in persuasive ad writing and marketing writing) also do a really poor job. So don't feel bad if you struggle to write persuasively. It's not something you were ever taught to do, certainly not in law school. In this episode, you'll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy that will help you attract better clients (and refer other great clients). Below are some helpful resources to improve your persuasive writing and marketing. Show Notes Conversion.ai (helps you write marketing copy that sounds natural and persuasive) Grammarly (pure grammar/syntax checker) Hemingway app (free editing suggestion tool) Madman, Architect, Carpenter, Judge - Useful framework for the whole writing process Influence, New and Expanded: The Psychology of Persuasion, Robert Ciadini Thinking Fast & Slow, Daniel Kahneman Never Split the Difference Negotiating as if Your Life Depended on It, Chris Voss Digital Marketing for Dummies , Ryan Deiss & Russ Henneberry Building a StoryBrand: Clarify Your Message So Customers Will Listen, Don Miller You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, Mike Kim Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It, Steven Pressfield Writing That Works: How to Communicate Effectively in Business, Kenneth Roman & Joel Raphaelson Writing Tools: 55 Essential Strategies for Every Writer, Roy Peter Clark Ernest Hemingway on Writing, by Larry Phillips BTW, I'd love to get your feedback or hear about your questions (which I'll answer in upcoming episodes). And when you get a chance, download my free Solo & Small Firm Lawyers' Guide to Working Smarter (which will help you streamline, automate and outsource —so you start working less and relaxing more). Oh, and if you're interested in radical improvement for your law practice, check out my new Working Smarter course. Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don't even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you're actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro  

Guest Speaker: Mike KimMike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.As Mike would say, "Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Must Realize — YOU ARE THE BRAND." In this episode, brand strategist Mike Kim gives us a glimpse of what we can expect in his new book, "You Are The Brand," The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. Debunk the false assumptions that hold people back from developing a brand message. Use the campfire test to see if you have an authentic brand. Understand why your point of view is the first step to creating a brand message and why it's so hard. Discover how relationships are rocket ships for your business and why servanthood is the fuel.  Know why a plan is not enough to build a successful business. Pre-order the book You Are The Brand and access amazing bonuses. Go to https://youarethebrandbook.com/Rate, Review, & Subscribe on Apple Podcasts"This is what I've been looking for!"

Welcome to this week’s episode of the Thinking Big Podcast.  Today I welcome my friend and one of my mentors Mike Kim to the podcast, Mike is the author of the new book “You Are the Brand”: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. That is already a best seller! Mike is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement, and now he is here with the thinking big tribe. My 3 biggest takeaways from this episode are: The difference between a How-To-Preneur vs. Ideapreneur — I am an Ideapreneur. The three stories every personal brand needs to tell, and how to tell them. THIS IS BIG I can drink wine at Mike’s campfire! The simple “9-Box Grid” that shows you how to price your products and services. OMG   Connect with Mike Kim Book:Book: Youarethebrandbook.com Web: mikekim.com Instagram: instagram.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv Twitter: twitter.com/mikekimtv Facebook: facebook.com/mikekimtv YouTube: youtube.com/youarethebrand   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/