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Your book holds incredible power, but only if you know how to unlock it! In this episode, Deborah chats with Ally Machate, who helps authors turn their books into tools that open doors and fuel business growth. Tune in and let Ally show you how to make your book work for you! Here are the things to expect in the episode:Ally's journey from the corporate world to building her own business.Leveraging your book to achieve your business goals.What The Writer's Ally offers authors.How to avoid publishing scams.Ally's mastermind program and what it's all about.And much more! About Ally:Ally Machate is the CEO and founder of The Writer's Ally, a consultancy that helps authors write, publish, and sell smarter—whether they're experts, novelists, or memoirists. A publishing industry veteran turned thought leader, consultant, and instructor, she guides clients to craft marketable books that reach the right readers and achieve real goals. Off the clock, Ally's usually reading, gardening, cooking, or canning something tasty while her cats supervise from the sidelines. Connect with Ally Machate!Website: https://thewritersally.com/LinkedIn: https://www.linkedin.com/in/allysonemachateFacebook: https://www.facebook.com/allysonemachateInstagram: https://www.instagram.com/allymachate/ Book recommendation:Nobody Want to Read Your Sh*t by Steven Pressfield Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress
Sachin Kansal is chief product officer at Uber, where he oversees the Rider, Driver, Delivery, Grocery, and New Verticals product lines used for 33 million daily trips worldwide. He's been in product for over 25 years (at Google, Palm, Flywheel, and now Uber). He is known for his “extreme dogfooding” ethos—personally completing almost a thousand Uber driving and delivery trips to sharpen his product insight and user empathy—and his “ship, ship, ship” mantra, which drives rapid iteration across Uber's global teams.What you will learn:1. Dogfooding at scale2. “Ship, ship, ship” as a cultural mantra3. Obsession with inputs over outputs4. Uber's hybrid marketplace vision for autonomy5. How Uber changed its culture to focus on profitability6. What to do when data says “no” but your gut says “yes”7. Career advice: maximize cycles8. AI as a research assistant, not an oracle9. Uber rider etiquette tips—Brought to you by:• Paragon—Ship every SaaS integration your customers want• Stripe—Financial infrastructure to grow your revenue• Coda—The all-in-one collaborative workspace—Where to find Sachin Kansal:• LinkedIn: https://www.linkedin.com/in/sachinkansal/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Sachin's background(05:00) Dogfooding in practice(11:24) Empathy and understanding drivers(20:18) Balancing metrics and user experience(22:04) Operationalizing dogfooding(24:26) Challenges and solutions in dogfooding(29:49) The motto: “ship, ship, ship”(36:37) Product announcements and live demos(40:49) Career advice for product managers(43:51) The evolution of product management with AI(46:55) Collaboration between engineers and product managers(49:36) Uber's vision for self-driving cars(55:59) Uber's path to profitability(01:01:58) Balancing data and gut decisions(01:07:21) AI tools in product management(01:10:14) Failure corner(01:13:48) Lightning round and final thoughts—Referenced:• Uber: https://www.uber.com/• Oracle: https://www.oracle.com/• Snowflake: https://www.snowflake.com/en/• Fivetran: https://go.fivetran.com/• Uber for Business: https://www.uber.com/us/en/business• McDonald's: https://www.mcdonalds.com/• Domino's: https://www.dominos.com• PalmPilot: https://en.wikipedia.org/wiki/PalmPilot• Praveen Neppalli Naga on LinkedIn: https://www.linkedin.com/in/pneppalli/• May Mobility: https://maymobility.com/• Uber strikes deal with May Mobility to deploy ‘thousands' of robotaxis: https://www.theverge.com/news/659563/uber-may-mobility-autonomous-ridehail-partnership• Waymo: https://waymo.com/• WeRide: https://www.weride.ai/• Uber and Avride Announce Autonomous Delivery and Mobility Partnership: https://investor.uber.com/news-events/news/press-release-details/2024/Uber-and-Avride-Announce-Autonomous-Delivery-and-Mobility-Partnership/default.aspx• Dara Khosrowshahi on X: https://x.com/dkhos• Uber Elevate: https://www.uber.com/us/en/elevate/vision/• Uber AV: https://www.uber.com/us/en/autonomous/• Uber Reserve: https://www.uber.com/us/en/ride/how-it-works/reserve/• Uber for teens: https://www.uber.com/us/en/ride/teens/• Flywheel: https://www.flywheel.com/• ChatGPT: https://chatgpt.com/• Gemini: https://gemini.google.com/app• NotebookLM: https://notebooklm.google/• Behind the product: NotebookLM | Raiza Martin (Senior Product Manager, AI @ Google Labs): https://www.lennysnewsletter.com/p/googles-notebooklm-raiza-martin• BlackBerry: https://en.wikipedia.org/wiki/BlackBerry• Peaky Blinders on Netflix: https://www.netflix.com/title/80002479• Deep research: https://openai.com/index/introducing-deep-research/—Recommended books:• Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies: https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1524761419• Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It: https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI• Steve Jobs: https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537• Elon Musk: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe
On today’s episode Steven Pressfield shares the power of resistance and how creatives can overcome self-doubt. Listen in as Steven and I discuss the barriers we create for ourselves by giving into resistance, the excavating process of writing, and how continuing to write after success is an ongoing process of following your own compass. Steven Pressfield is the author of The War of Art which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since. Steven lives and writes in California. You can follow him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com Donate to Steven’s GO FUND ME to rebuild after the California wildfires here: https://www.gofundme.com/f/help-steven-diana-rebuild-after-LA-fire-loss?fbclid=PAZXh0bgNhZW0CMTEAAaZ... Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.
Everyone wants to read writers' stuff...right? RIGHT??? Wrong. Well...it's complicated. Truth is, this episode's catchy title is really about what writers can do to make their writing more interesting. Using Steven Pressfield's 2016 book, Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Barbara talks about what every reader should have in mind when they're crafting their prose so that the next time they ask someone to read their work, they'll be met with an enthusiastic "You betcha!" Chapters 00:00 Engaging Readers: The Importance of Getting Noticed 01:27 The Power of the First Sentence: Hooks and Attention 02:25 Cultivating Empathy for the Reader 03:24 Narrative Nonfiction: Blending Fact and Fiction 05:22 Overcoming Writer's Block with Writing Prompts Also mentioned in this episode: DIYBook, an affordable, online writing platform that helps people write their books. Get started with a free 7-day trial, no special codes necessary! https://www.diybook.us/
This is a special Shed Session episode, normally published exclusively for Mountain & Prairie Patreon supporters. In it, I answer the most common question I receive, which is some variation of "How do I start a podcast?" - In this episode I answer that question in excruciating detail, laying out everything I know about it, based on my own bumbling, meandering, eight-year journey through Podcastlandia. - I hope this episode will provide a little bit of actionable guidance that will allow you to put your own unique ideas into the world. - To listen to all past, present, and future Patreon-exclusive episodes, you can sign up at www.mountainandprairie.com/patreon. Memberships start at as little as $2 per month. - Back to the regular episodes next week!! – TOPICS DISCUSSED: 2:15 - Intro 6:55 - Disclaimers 10:00 - How and why I started Mountain & Prairie 22:13 - Intentions 28:12 - Getting started + endurance 39:25 - Finding your voice, authenticity, enthusiasm 52:55 - Finding an audience 10:03:09 - Interview techniques 1:08:48 - Finding guests 1:11:40 - Dealing with negative feedback 1:15:14 - Equipment and editing 1:21:38 - Money (least important!) 1:25:54 - Further reading – RESOURCES: All Patreon-Exclusive Podcast Episodes Ed's 2024 Freeflow Course on the Rogue River Seth Godin Books: Purple Cow, Tribes, This is Marketing, The Practice Steven Pressfield Books: The War of Art, Nobody Wants to Read Your Sh!t Originals by Adam Grant 1000 True Fans by Kevin Kelly Conan interviewing Jack White Spreadsheet with all my podcast equipment
Inspired by Kevin Kelly's Excellent Advice for Living: Wisdom I Wish I Knew Earlier, Darren shares 10 bits of wisdom that could materially improve your chances of getting into business school and building a successful career. Topics Introduction (0:00) School Selection (3:00) Support Network (8:20) Positioning (10:30) Resumes (15:45) Essays (20:05) Interviews (22:00) Communication (26:10) Show Notes Touch MBA's Admissions Edge Course Excellent Advice for Living: Wisdom I Wish I Knew Earlier by Kevin Kelly Kevin Kelly Outsight #93 Which Extracurriculars? #190 3 Timeless Application Strategies from MBA Admissions Strategy (2005) by Avi Gordon #131 The Quick & Easy Way to Effective MBA Interviewing #113 Nobody Wants to Read Your Sh*t #51 Stalking the Story for Your MBA Essays #4 Four Ways to Get and Keep the Adcom's Attention #3 Six Ways to Make Your MBA Application Stick Get free, personalized school selection help at Touch MBA: https://touchmba.com
Inspired by Kevin Kelly's Excellent Advice for Living: Wisdom I Wish I Knew Earlier, Darren shares 10 bits of wisdom that could materially improve your chances of getting into business school and building a successful career. Topics Introduction (0:00) School Selection (3:00) Support Network (8:20) Positioning (10:30) Resumes (15:45) Essays (20:05) Interviews (22:00) Communication (26:10) Show Notes Touch MBA's Admissions Edge Course Excellent Advice for Living: Wisdom I Wish I Knew Earlier by Kevin Kelly Kevin Kelly Outsight #93 Which Extracurriculars? #190 3 Timeless Application Strategies from MBA Admissions Strategy (2005) by Avi Gordon #131 The Quick & Easy Way to Effective MBA Interviewing #113 Nobody Wants to Read Your Sh*t #51 Stalking the Story for Your MBA Essays #4 Four Ways to Get and Keep the Adcom's Attention #3 Six Ways to Make Your MBA Application Stick Get free, personalized school selection help at Touch MBA: https://touchmba.com
Author Steven Pressfield returns for his 3rd appearance on the show to discuss his latest book The Daily Pressfield . In this episode, Joe and Steve talk about:How small, daily passages can change our livesThe power of answering your calling and the potential consequences of ignoring this internal pullHow to face and overcome Resistance, the force that inevitably shows up whenever we try to improve our livesWhat happens when our inner and outer worlds come into alignmentStrategies to combat self-doubtWhat Steve learned from Field Marshall Viscount Slim about thriving in chaosSteven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com"It is one thing to study war, and another to live the warrior's life."Special thanks to this week's sponsors!Veteran-founded Adyton. Connect Leadership With Action Across Distributed Formations With Mustr by Adyton. Mustr is your digital knife-hand for daily and rapid personnel accountability, real time response data visibility, and automated reporting. Learn more about what Mustr can do for your formation here! My favorite coffee is veteran-owned Alpha Coffee and I've been drinking it every morning since 2020! They make 100% premium arabica coffee. Alpha has donated over 22k bags of coffee to deployed units and they offer a 10% discount for military veterans, first responders, nurses, and teachers! Try their coffee today. Once you taste the Alpha difference, you won't want to drink anything else! Learn more here.
Steven Pressfield, author of “The War of Art” shares how to tap into your creativity and unlock your full potential as an artist. He discusses the source of inspiration, sharing how he views ‘the Muse' and how we can fine tune ourselves to tap into it more. He unpacks how to find your voice as an artist and know yourself through each piece of work. He discusses the #1 thing that keeps creators from achieving their potential: fear. Explaining that fear is a sign that we're on the right path, and how we can transform this fear into a masterpiece. Him and André also discuss what distinguishes an amateur from a pro, balancing business and creativity, and our responsibility as artists to share our work. André's Book Recommendations: https://www.knowthyself.one/books ___________ Timecodes: 0:00 Intro 2:04 The Responsibility of Sharing our Art 4:55 Discovering Ourselves Through Creativity 9:33 The Muse: Tapping into the Source of Inspiration 15:52 Finding Your Creative Voice 19:16 Facing Off With Resistance & Fear 27:30 The Art That Surprises You 28:53 Why Talent Doesn't Matter 30:22 How to Get Out of Your Own Way 34:25 Why We Secretly Fear Success 41:22 Finding Courage to Follow Your Dreams 50:10 Destiny vs Free Will 52:48 Feeling Lost? Here's How to Find Your Way 55:11 How Steven Struggled His Way to Success 1:03:55 When "the Lightening" Strikes 1:06:13 Go From Amateur to Pro 1:11:34 Selling & Marketing Your Artwork 1:17:22 Refining: Reducing A Piece to it's Maximum 1:19:11 Prayer to the Muse: Setting Intentions for Creating 1:23:01 The Daily Pressfield: A Guide to Completing Great Work 1:30:54 Does the Self Doubt Get Easier? 1:31:54 Why We Must Share our Art 1:33:09 Dharma and Creativity 1:34:50 Conclusion ___________ Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.His debut novel, The Legend of Bagger Vance, was adapted for screen. A film of the same title was released in 2000, directed by Robert Redford and starring Matt Damon, Will Smith and Charlize Theron.His father was in the Navy, and he was born in Port of Spain, Trinidad, in 1943. Since graduating from Duke University in 1965, he has been a U.S. Marine, an advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, attendant in a mental hospital and screenwriter. His struggles to earn a living as a writer (it took seventeen years to get the first paycheck) are detailed in The War of Art, Turning Pro, The Authentic Swing, Nobody Wants to Read Your Sh*t, and The Knowledge.There's a recurring character in his books, named Telamon, a mercenary of ancient days. Telamon doesn't say much. He rarely gets hurt or wounded. And he never seems to age. His view of the profession of arms is a lot like Pressfield's conception of art and the artist:"It is one thing to study war, and another to live the warrior's life." Steven's New Book “The Daily Pressfield”: https://stevenpressfield.com/books/the-daily-pressfield/ Website: https://stevenpressfield.com Instagram: https://www.instagram.com/steven_pressfield/ ___________ Looking to Start a Podcast? Podcasting Course: https://www.podcastpurpose.com/ Know Thyself Instagram: https://www.instagram.com/knowthyself/ Website: https://www.knowthyself.one Clips Channel: https://www.youtube.com/channel/UCJ4wglCWTJeWQC0exBalgKg Listen to all episodes on Audio: Spotify: https://open.spotify.com/show/4FSiemtvZrWesGtO2MqTZ4?si=d389c8dee8fa4026 Apple: https://podcasts.apple.com/us/podcast/know-thyself/id1633725927 André Duqum Instagram: https://www.instagram.com/andreduqum/ Meraki Media https://merakimedia.com https://www.instagram.com/merakimedia/
For the second episode of Season 3 "Listening to our Customers" - we'll be listening to Flora Devlin. Flora is currently a coach for product leaders and a product advisor with Connect Ventures. She previously worked as a Product Director at Monzo where she managed a team of product managers and led the strategy, vision and direction for about 50 product people. Flora has also worked in both product and data roles at Intercom and Hootsuite. Listen in for some unique insights into product challenges from someone who has led product teams and now coaches product leaders! Flora's top resources to up-skill in product: The making of a manager - Julie Zhou Universal principles of design - William Lidwell Nobody Wants to Read Your Sh*t: Steven Pressfield The coaching habit - Michael Bungay Stanier Crossing the chasm - Geoffrey Moore Designing your life - Bill Burnett and Dave Evans Insight - Dr Tasha Eurich This season of POP is brought to you by BTRT ("beetroot"). Sign up to their private beta here.
Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify security.—Noah Weiss is Chief Product Officer at Slack, where he leads all aspects of the product organization, including the self-service SMB business, the team that launched huddles and clips, and the search and machine-learning teams. Prior to Slack, Noah served as SVP of Product at Foursquare. He started his career at Google, leading the structured data search team and working on display ads. In today's episode, we discuss:• The top 10 traits of great PMs• How “complaint storms” helped Slack teams foster empathy• How Slack's product team is approaching AI• “Comprehension desirability” and other key factors leading to Slack's success• Why you should be customer-aware but not customer-obsessed• Important areas of growth for both new PMs and senior PMsCurious to learn more about Slack? You can try Slack Pro and get 50% off using this link.—Find the transcript at: https://www.lennyspodcast.com/the-10-traits-of-great-pms-how-ai-will-impact-your-product-and-slacks-product-development-process/—Where to find Noah Weiss:• Twitter: https://twitter.com/noah_weiss• LinkedIn: https://www.linkedin.com/in/noahw/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Noah's background(04:22) Noah's advice on new parenthood(07:23) Lessons learned from leading product at Foursquare(11:33) Advice for working with strongly opinionated founders(14:14) Thinking of involvement on a U-shaped curve(16:53) Principles at Slack(19:32) Implementing ML, AI, and LLMs in meaningful ways(25:11) How Slack structures AI teams(26:59) Complaint storms and how they help foster empathy(30:01) Slack's approach to prioritization (32:26) How delight is baked into the DNA of Slack(34:41) How Slack thinks about competition (38:04) Building a culture that takes big bets(41:40) Rituals at Slack(44:51) How Slack unlocked new levers of growth and revived their self-serve business(52:01) Slack's early success and the factors that made them successful (58:08) Slack's pilot programs for testing new features(1:02:03) Noah's famous blog post: “The 10 Traits of Great Product Managers”(1:10:15) Book recommendations to improve your writing(1:12:30) Managing up and the importance of data fluency(1:14:54) The most important skills to improve as an early-career PM and as a senior PM(1:17:16) Lightning round—Referenced:• Emily Oster: https://emilyoster.net/• Dennis Crowley: https://denniscrowley.com/• Stewart Butterfield on Twitter: https://twitter.com/stewart• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability: https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515• Gustav Söderström on Lenny's Podcast: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/• Seth Godin: https://seths.blog/• Noah's blog post on the 10 traits of great PMs: https://medium.com/@noah_weiss/10-traits-of-great-pms-a7776cd3d9cd• Five Dangerous Myths about Product Management: https://medium.com/@noah_weiss/five-dangerous-myths-about-product-management-d1d852ed02a2• Paul Graham: http://paulgraham.com/• Ben Horowitz on Twitter: https://twitter.com/bhorowitz• On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413• Paige Costello on Twitter: https://twitter.com/paigenow• Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780• Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kim-Scott/dp/1250258405• Leadership: In Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924• Succession on HBO: https://www.hbo.com/succession• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Nanit: https://www.nanit.com/• Snoo: https://www.happiestbaby.com/products/snoo-smart-bassinet• Uppababy: https://uppababy.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Brought to you by Mixpanel—Product analytics that everyone can trust, use, and afford | Attio—A powerful, flexible CRM for fast-growing startups | Eppo—Run reliable, impactful experiments—Luc Levesque is Chief Growth Officer at Shopify and has advised companies like Canva, Twitter, Pinterest, and Patreon on growth and product strategy. Previously he served as an executive at TripAdvisor, where he built and led the growth team that helped it become the world's largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook, where he was an executive and held senior product and engineering leadership roles. In today's episode, we discuss:• Why you need to become world-class at hiring• Tips for finding a great growth advisor and assessing their impact• Why truly great companies focus on impact• Common mistakes to avoid when building a growth team• The importance of passion and continuous self-improvement• Signs your company should explore SEO as a growth channel, and strategies to do so• Why Mark Zuckerberg personally recruited Luc and what it taught him about the recruiting process—Find the transcript at: https://www.lennyspodcast.com/leveraging-growth-advisors-hiring-well-mastering-seo-and-honing-your-craft-luc-levesque-shopify-meta-tripadvisor/#transcript—Where to find Luc Levesque:• Twitter: https://twitter.com/luclevesque• LinkedIn: https://www.linkedin.com/in/luclevesque/• Website: https://luclevesque.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Luc's background(03:31) Luc's first MT review at Facebook(07:09) Impact vs. industriousness(09:20) Facebook's relentless, personalized approach to recruiting talent(13:12) Luc's hiring playbook(16:56) When to focus on growth and the importance of product-market fit(18:04) What to look for in a growth advisor(23:15) The large impact Luc made from a small conversation(26:52) Advice on compensating advisors(31:35) How to find a good growth advisor using VCs and your network(33:33) The importance of having an in-house person and growth advisors as support(38:15) Tips for becoming a growth advisor(41:59) The power of SEO (45:29) The two buckets of SEO(49:21) Channels of growth(51:49) The potential impact of ChatGPT on Google and SEO(56:04) Advice on hiring an SEO person(58:19) How long it takes for SEO to make an impact(1:00:07) Self-reflection, cold plunge, and other tools Luc uses to excel in his personal and work life(1:06:46) Luc's famous dinner guild(1:10:33) Lightning round—Referenced:• Luc's blueprint: https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9• Jeff Bezos's morning routine: https://finty.com/us/daily-routines/jeff-bezos• Spark: The Revolutionary New Science of Exercise and the Brain: https://www.amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514• Smart Brevity: The Power of Saying More with Less: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026• The Legend of Bagger Vance: A Novel of Golf and the Game of Life: https://www.amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X• Huberman Lab podcast: https://hubermanlab.com/welcome-to-the-huberman-lab-podcast/• The All-In Podcast: https://www.allinpodcast.co/• Renu cold plunge: https://www.renutherapy.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Steven Pressfield on what it means to have a creative calling, overcoming rejection and resistance, how faith in something bigger than ourselves can play a role in our creative lives, his experience writing across multiple genres, and his latest memoir, Govt Cheese.*ABOUT STEVEN PRESSFIELDSteven Pressfield (@SPressfield) is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. *RESOURCESFollow Steven Pressfield:Website: https://stevenpressfield.com/Twitter: @SPressfieldInstagram: @steven_pressfieldOther links mentioned:
The title of this episode of Camera Ready & Abel - Dealing with Bozos and Bullies - tells you a lot about my guest for this episode. Iggy Perillo, founder of WSL Leadership, helps leaders and educators do right by their people with warmth, humor and compassion, training them to do the hardest part of great work more easily, through group and one-on-one coaching masterminds and experiential workshops designed to make it simple for them to connect with their people, create meaningful change and amplify positive culture. Because research shows positive work cultures lead to more innovation, growth and profit (and less stress). You've probably encountered at least a few bozos and bullies in your life. I know I have. Iggy makes it clear your perception is a matter or perspective. More key takeaways: Power dynamics are real It really does start at the top We're all doing the best with what we have Leaders must promote psychological safety A thriving workplace requires cognitive empathy Know when to flex versus when to be flexible. Learn more about Iggy's transformational work at https://www.wslleadership.com/ Here are the books we discuss inspired by Iggy's Books Applied Podcast Quit - Annie Duke Mindset - Carol Dweck Peak - Anders Ericsson Atomic Habits - James Clear Dare to Lead - Brene Brown The Dawn of Everything - David Graeber and David Wengrow The Creative Act - Rick Rubin The Forty Rules of Love - Elif Shafak Pachinko - Min Jin Lee Talent is Overrated - Geoffrey Colvin Latebloomers - Rick Karlgaard The War of Art - Steven Pressfield The Artists Journey - Steven Pressfield Do the Work - Steven Pressfield Turning Pro - Steven Pressfield Nobody Wants to Read Your Sh*t - Steven Pressfield
Protect your privacy online with a VPN: get four months FREE with Private Internet Access at piavpn.com/badass Author and Top Medium Writer, Niklas Göke, based in Germany, joins Kristin to talk about the journey of becoming a self-made entrepreneur and making a living from your creativity. He shares valuable insights on how to balance and prioritize work, your personal life, and relationships. Then, he highlights the business management tips and tools he uses to manage his remote team and grow his online business, Four Minute Books. Plus, Nik shares the secret behind how he was able to summarize one book per day for an entire year and shares his best advice for people who want to write their own book. Episode 191 Special Offers: 4 Months free with Private Internet Access VPN Become a Patreon Patron Buy Digital Nomads for Dummies Take Kristin's Freelance to Freedom Online Course Subscribe to Kristin's weekly newsletter EPISODE 191 TOPICS DISCUSSED/WHAT YOU'LL LEARN: Nik's perspective on how creativity works. Why Nik started writing on Medium & How it led him to start his own online business. The benefits of studying abroad as an international exchange student. The ideal length of time to live and work in a foreign country. How it feels, as an EU citizen, to be able to live and work in any country in the EU. Why having an EU passport is such a huge privilege. What makes a long distance relationship successful. How Nik makes money writing online + Behind the scenes of Four Minute Books. How to prioritize work, life, and relationships. Team management tips and tools for self-employed entrepreneurs and creatives. A powerful tip for people who want to write fiction. Overcoming the challenges of writing a book. Nik's next big goal & What he's struggling with right now. QUESTIONS ANSWERED: What did you learn from reading and summarizing hundreds of books? Why did you start writing on Medium? Was your family supportive of your non-traditional writing career? What was your experience coming to study abroad in the US? How long do you have to stay in a new place to feel fully integrated into the culture? How did you meet your girlfriend and do you plan on moving to the same country at some point? What is Four Minute Books and how do you make money from it? Who did you hire to help you with Four Minute Books and how do you manage your team? Will you ever sell your business? And more! RESOURCES Automated Scheduling: Calendly Start Writing Online: Medium, Quora Full-Service Ad Management: Media Vine Learn Something New: Blinkist Team Management Tools/Software: Trello, Loom, Camtasia, Evernote, DropBox Other: Heroic (formerly PhilosophorsNotes) Books Mentioned: 2-Minute Pep Talks by Nik Goke The 4 Minute Millionaire by Niklas Göke Steal Like an Artist by Austin Kleon The Daily Stoic by Ryan Holiday and Stephen Hanselman The 4-Hour Workweek by Tim Ferriss Atomic Habits by James Clear Perennial Seller by Ryan Holiday Gates of Fire by Steven Pressfield Nobody Wants to Read Your Sh*t by Steven Pressfield The Authentic Swing by Steven Pressfield The War of Art by Steven Pressfield Related Podcasts: Quitting Your Job To Start an Online Business with Mitko From That Remote Life How To Make Thousands of Dollars per Month Writing on Medium Is It Possible To Fully Integrate With a Foreign Culture? Being a Digital Nomad in Southeast Asia With Giang Cao From Vietnam The Tim Ferriss Show with Steven Pressfield Related Videos: Life in Lisbon, Portugal as a Digital Nomad: Cost-of-Living First Month Living in Portugal as a Digital Nomad (Pros & Cons) What is Stoicism and Why Should You Care? Connect with Nik: Visit his website Follow him on Medium Check out Four Minute Books Connect with him on LinkedIn Connect with Kristin: Follow on Instagram Subscribe to Traveling with Kristin on YouTube Subscribe to Kristin's weekly newsletter Join the Badass Digital Nomads Facebook Group ........................................................................................... Support the Badass Digital Nomads Podcast: Buy Kristin a Coffee Become a Patron Leave a 5-Star Review Buy Official Merch www.badassdigitalnomads.com ........................................................................................... A special thank you to Kristin's Patrons! Become a Patron for $5/month at Patreon.com/travelingwithkristin Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
Steven Pressfield returns to the podcast to discuss his newest book, Govt Cheese: A Memoir. He recounts his decades-long journey in "the wilderness", working as a truck driver, apple picker, and struggling screenwriter, before discovering his true calling. Joe and Steven discuss the stories we tell ourselves when faced with failure and how hard work can be our saving grace. About Steven (@SPressfield)Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, The Artist's Journey, and A Man at ArmsHis debut novel, The Legend of Bagger Vance, was adapted for screen. A film of the same title was released in 2000, directed by Robert Redford and starring Matt Damon, Will Smith and Charlize Theron.His struggles to earn a living as a writer (it took seventeen years to get the first paycheck) are detailed in The War of Art, Turning Pro, The Authentic Swing, Nobody Wants to Read Your Sh*t, and The Knowledge.
“Shutdown Complete!” for the Target Swipe Win Steven Pressfield is one of my all-time favorite writers. In addition to being a brilliant writer of both fiction and non-fiction, he's a good human being. You can feel his wisdom and humility and realness with every word he writes. We've featured SIX of his brilliant books on the creative process including: The War of Art, Do the Work, Turning Pro, Nobody Wants to Read Your Sh*t, The Artist's Journey and his most recent book: Put Your Ass Where Your Heart Wants to Be. Check out all those Notes if you want to learn more about how I approach the creative process. You can also check out Creativity 101 and the collection of Notes on the subject. As you know if you're familiar with Pressfield and his style, his books are both inspiring and beautifully pithy. btw: I just looked that word up. Yep. His books are the very definition of pithy: “concise and forcefully expressive.” I read his latest book in an hour and fifteen minutes. Now… Today I want to connect a Big Idea from his latest book to my #3 Work Target: “Shut-down complete.” As you know if you've been following along, “Shut-down complete!” is a Cal Newport-inspired idea. In Deep Work he tells us: “At the end of the workday, shut down your consideration of work issues until the next morning — no after-dinner e-mail check, no mental replays of conversations, and no scheming about how you'll handle an upcoming challenge; shut down work thinking completely. If you need more time, then extend your workday, but once you shut down, your mind must be left free.” And, he says: “When you work, work hard. When you're done, be done.” To ritualize this process, as he shuts everything down for the night, he says: “Shut-down complete!” That's exactly what I do as I shut down for the day and get my desk in a ready state for the next morning. (Which, btw, is ANOTHER one of my Work Targets: “Desk in Ready State.”) Pressfield captures the same sentiment in his latest book. He tells us: “When I finish the day's work, I turn my mind off. The office is closed. The work has been handed off to the Unconscious, to the Muse. I respect her. I give her the time. If I see family or friends, I never talk about what I'm working on. I politely deflect any queries. But beyond not talking with others, I refuse to talk to myself. I don't obsess. I don't worry. I don't second guess. The office is closed.” That's Today's +1. When you work, WORK. When you're done with work, BE DONE. The office is closed. Turn your brain off as you transition from Work to Love and give yourself the best shot at both enjoying your family AND training your recovery so you can show up with Heroic Energy and do it all again at the highest possible levels tomorrow. Target swipe: “Shut-down complete!” Target swipe: “Desk in Ready State” Target swipe: “LET'S GOOOOO, HERO!!!”
Petra Wille is an independent product leadership coach who's been helping product teams expand their skill sets since 2013. She's also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg. In today's podcast, we talk about Petra's book, and how to help your team grow as a product leader. Petra also shares how to improve your storytelling skills, get better at public speaking, and why community is so important for product managers.—Find the full transcript here: https://www.lennyspodcast.com/how-to-be-the-best-coach-to-product-people-petra-wille-strong-product-people/#transcript—Where to find Petra Wille:• Twitter: https://twitter.com/loomista• LinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/?originalSubdomain=de• Website: https://www.petra-wille.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Mixpanel: https://mixpanel.com/startups• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov27—Referenced:• PMwheel framework: https://www.strongproductpeople.com/pmwheel• Marty Cagan's assessment: https://www.svpg.com/coaching-tools-the-assessment/• PM Daisy: https://pmdaisy.com/• The Eisenhower matrix for prioritization: https://www.productplan.com/glossary/eisenhower-matrix/• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit• Matt Mochary on Lenny's podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Hans Rosling's Ted talks: https://www.ted.com/speakers/hans_rosling• Sarah Kay: If I should have a daughter: https://www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter?• Nobody Wants to Read Your Sh*t: Why That is and What You Can Do About It: https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI• Selling the Dream: https://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004• Nancy Duarte's website: https://www.duarte.com/• The 72 Rules of Storytelling: https://www.linkedin.com/pulse/72-rules-commercial-storytelling-jeremy-waite/• The Art of Thinking Clearly:https://www.amazon.com/Art-Thinking-Clearly-Rolf-Dobelli/dp/0062219693• Outcomes Over Output: https://www.amazon.com/Outcomes-Over-Output-customer-behavior/dp/1091173265• Martin Erickson's Decision Stack: https://martineriksson.com/the-decision-stack• Present Yourself Kickstarter: https://www.kickstarter.com/projects/womentalkdesign/present-yourself-a-public-speaking-book• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Product podcast in German: https://www.produktmenschen.de/• Watch New Amsterdam on Peacock: https://www.peacocktv.com/stream-tv/new-amsterdam• Harvest bookkeeping and time tracking: https://www.getharvest.com/• Qanto: https://qonto.com/en—In this episode, we cover:(03:35) Petra's background(05:51) The things leaders of product teams don't always understand(09:33) Why Petra wrote the book Strong Product People to help managers of product teams (11:21) The five ingredient coaching method(17:00) Why Petra usually recommends starting coaching with a development plan(19:31) Why weekly time should be carved out for ‘people development'(21:16) How to define a competent PM in your organization and tools to help you(24:06) Petra's PM Wheel and how she developed it(27:36) Other info product leads will find useful in Petra's book(30:46) Tips for coaching your team(35:17) How to improve your storytelling(40:56) How to get better at public speaking(44:45) Why it's important to develop good storytelling and public speaking skills (53:36) The importance of a community of practice for product people(56:14) Why people tend to stick around when they are supported and growing in a community(57:53) What to look for in a community(1:06:48) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
We're back with Part 2 of our provocative interview with Steven Pressfield, acclaimed screenplay writer (The Legend of Bagger Vance, among others) and bestselling author of fiction (A Man at Arms, Gates of Fire), as well as several ground-breaking non-fiction works on unlocking our creative potential, including the classic The War of Art, which has sold over 1 million copies worldwideAfter unpacking how the mythical force of "Resistance" is the dragon we need to slay, we go deeper into what it means to "turn pro" and why it is the key to doing the work we are meant to do. Then we discuss Steve's latest best-seller Put Your Ass Where Your Heart Wants to Be, and learn how his frank and pragmatic advice can be put into action. We close by digging into how to use humility to drive truly remarkable outcomes.But first we start off with a quick update on Steve's South American trip, as well as his exotic ventures to the jungle that is Dallas' Northpark Mall to check on the state of markdowns. Then we move into our hot-takes on the latest retail news, including what to make of Target's decision to change its mandatory retirement change to keep CEO Brian Cornell a bit longer. And while Brian is staying put, we wish ace retail reporter Lauren Thomas happy trails as she departs CNBC for a new adventure. Catch her episode with us here. Lastly, we discuss Amazon's retrenchment and re-working of its fulfillment strategy. ***************************************************************************Last chance to use our GroceryShop discount offer:Valid for Retailers and Brands only, use code RBR1950 to access our special rate / ticket price is $US1950. Offer code expires 9/22/22.Oprah's Super Soul ConversationsUnlocking Your Creative Genius with Steven PressfieldCheck out Steven Pressfield's work, including The War of Art, Turning Pro, Nobody Wants to Read Your Sh*t, Put Your Ass Where Your Heart Wants to Be, and more here.About UsSteven Pressfield Steven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since.Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com "It is one thing to study war, and another to live the warrior's life." Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Put Your Ass Where Your Heart Wants to Be by Steven Pressfield About the Book: Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction, and perfectionism? Are you self-sabotaging your loftiest artistic entrepreneurial dreams? The antidote is nine words: Put your ass where your heart wants to be. Can you shift your artistic identity—your "ass"—from the shallow, fearful, superficial ego to the wise, loving, fearless self? Can you commit to your dream for the long haul and for keeps? In this book, best-selling author Steven Pressfield delivers the tough-love inspiration to help you make this life-altering transformation. About the Author: Steven Pressfield is the author of The War of Art which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. He is a graduate of Duke University and is a veteran of the United States Marine Corps. And, interesting facts – he wrote for 27 years before he got his first novel published (The Legend of Bagger Vance). During that time he worked 21 different jobs in eleven states. The jobs included advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, an attendant in a mental hospital, fruit–picking migrant worker, and Hollywood screenwriter. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/put-ass-where-heart-wants-steven-pressfield
"The more important a project is to the evolution of your soul, the more Resistance you'll feel to it."Our guest this week is Steven Pressfield, acclaimed screenplay writer (The Legend of Bagger Vance, among others), bestselling fiction author (A Man at Arms, Gates of Fire) and, as you'll learn, a "servant to the Muse." But he's joining us to discuss his breakthrough efforts to help people walk through their fear to create and deliver their best work.In Part 1 of our two part interview we dig into Steve's ground-breaking book The War of Art to unpack the concept of Resistance--the almost mythical, but very real and pernicious, force that fights our desire to innovate and bring our new ideas to the world. In his trademark engaging and to the point style, Steve lays out how to overcome our self-doubt and self-sabotage to breakthrough ways we get stuck. But first we give our hot-takes on the latest retail news, including a quick review of what earnings from Gap, Nordstrom, Macy's, and others suggest about the balance of the year. Spoiler alert: lots of markdowns. Bed, Bath & Beyond also announced (yet another) turnaround plan, which is long on cost cutting but falls short on what really ails them. And no episode is complete without a trip to the Wobbly Unicorn Corner where we unpack news from Klarna, TheRealReal and Peloton. GroceryShop discount offer:Valid for Retailers and Brands only, use code RBR1950 to access our special rate / ticket price is $US1950. Offer code expires 9/22/22.Oprah's Super Soul ConversationsUnlocking Your Creative Genius with Steven PressfieldPast podcast episodes referenced:The Customer is the Channel with Tractor Supply's Rob MillsWhy Does It Take a Crisis for Retailers to Innovate? About UsSteven Pressfield Steven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since.Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com "It is one thing to study war, and another to live the warrior's life." Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
On today's episode I'm reviewing Steven Pressfield's most recent book, Put Your Ass Where Your Heart Wants to Be. Listen in as I explore the concepts of resistance, the lives within us, and what's really stopping you from accomplishing your goals. During last week's conversation Steve shared how it took nearly 30 years to get his first book published at the age of 54 and how his book will help you understand what's holding you back from your own dreams. Steven Pressfield is the author of The War of Art which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since. Steve lives and writes in California. You can follow him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.
On today's episode Steven Pressfield shares the power of resistance and how creatives can overcome self-doubt. Listen in as Steven and I discuss the barriers we create for ourselves by giving into resistance, the excavating process of writing, and how continuing to write after success is an ongoing process of following your own compass. Steven Pressfield is the author of The War of Art which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since. Steve lives and writes in California. You can follow him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.
simplify your life|Tamil Podcast with Vinod|வினோத்துடன் தமிழ் பாட்காஸ்ட்|
Join one-month skill share free https://www.skillshare.com/r/user/vinodkj?gr_tch_ref=on&gr_trp=on check out my profile https://lnk.bio/vinod Steven Pressfield is the author of The War of Art which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge. His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since. Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com "It is one thing to study war, and another to live the warrior's life." 0:22-1 Who is Stephen Pressfield 01:10-2 What is this book all about 02:08-3 Resistance is what is standing between you and your dreams 04:23-4 Resistance gets stronger as you get closer to your goals 04:41-5 To move past resistance Move past being an amateur 09:21-6 To become a professional you have to learn from Failure 10:42-7 Be patient and accept Delayed gratification 11:53-8 As a professional avoid excuses and take criticism 12:26-9 To invoke your muse you have to work harder 13:10-10 Be open to working territorially and not hierarchically 14:41-11 Take action today 15:34-12 Final Summary 17:05-13 check out my profile https://lnk.bio/vinod 17:46-14 Give your feedback to vinod11krish@gmail.com --- Send in a voice message: https://anchor.fm/vinod-kj/message
5 Headlines Formulas That Will Get People to Read Your Sh*tIf you want a PDF copy of the headline formulas go to https://LaunchYourBrand.tv/copyslides
Steven Pressfield is the author of The Man-at-Arms, The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey. Learn more about your ad choices. Visit megaphone.fm/adchoices
Unfortunately, most lawyers don't know how to write persuasively, and their marketing copy is boring. And surprisingly, many marketing folks (who supposedly are experts in persuasive ad writing and marketing writing) also do a really poor job. So don't feel bad if you struggle to write persuasively. It's not something you were ever taught to do, certainly not in law school. In this episode, you'll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy that will help you attract better clients (and refer other great clients). Below are some helpful resources to improve your persuasive writing and marketing. Show Notes Conversion.ai (helps you write marketing copy that sounds natural and persuasive) Grammarly (pure grammar/syntax checker) Hemingway app (free editing suggestion tool) Madman, Architect, Carpenter, Judge - Useful framework for the whole writing process Influence, New and Expanded: The Psychology of Persuasion, Robert Ciadini Thinking Fast & Slow, Daniel Kahneman Never Split the Difference Negotiating as if Your Life Depended on It, Chris Voss Digital Marketing for Dummies , Ryan Deiss & Russ Henneberry Building a StoryBrand: Clarify Your Message So Customers Will Listen, Don Miller You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, Mike Kim Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It, Steven Pressfield Writing That Works: How to Communicate Effectively in Business, Kenneth Roman & Joel Raphaelson Writing Tools: 55 Essential Strategies for Every Writer, Roy Peter Clark Ernest Hemingway on Writing, by Larry Phillips BTW, I'd love to get your feedback or hear about your questions (which I'll answer in upcoming episodes). And when you get a chance, download my free Solo & Small Firm Lawyers' Guide to Working Smarter (which will help you streamline, automate and outsource —so you start working less and relaxing more). Oh, and if you're interested in radical improvement for your law practice, check out my new Working Smarter course. Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don't even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you're actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro
Why are we so comfortable with the idea of failure, but fear the idea of success? Why do we self-sabotage ourselves when we are at the brink of reaching new levels of success? What part does your ego play in this? In this episode of the Align Podcast, Steven Pressfield and I chat about resistance. While we tend to be afraid of failure, we tend to be more comfortable with that than the idea of being successful. In fact, we often find ourselves resisting success and engaging in self-sabotaging behavior. While the exact reason why we do this to ourselves is unknown, a plausible theory that Steven shares with us is that our own ego is trying to stop us from making that shift to the greater self, which is the I. Plus, Steven also talks about how most of us are awaiting this one big Aha! moment in our lives in order to find our passion and zone of genius, but that the reality is that life is comprised of plenty of little ah-ha moments that slowly guide us towards that ‘big thing”. Steven Pressfield is the author of 18 books. His struggles to earn a living as a writer (it took seventeen years to get the first paycheck) are detailed in The War of Art, Turning Pro, The Authentic Swing, Nobody Wants to Read Your Sh*t, and The Knowledge. To learn more about Steven: Website: stevenpressfield.com Instagram: @steven_pressfield Book: The War of Art
Today on Acta Non Verba Steven Pressfield returns to share the role adversity plays in his new book and our lives. Listen in as we discuss what historical figure Steven would like to sit down and talk with, and Steven even turns the tables and interviews me about my journey. Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey. You can learn more about Steven here: https://stevenpressfield.com/books/the-war-of-art/ Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information. See omnystudio.com/listener for privacy information.
Today on Acta Non Verba Steven Pressfield reveals how he overcame his own form of adversity and how he continues to stay inspired and creative. During our discussion we’ll cover where he sees resistance in creativity and in life, where inspiration comes from, and how adversity forces us to level up. Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey. You can learn more about Steven here: https://stevenpressfield.com/books/the-war-of-art/ Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information. See omnystudio.com/listener for privacy information.
Dose of Leadership with Richard Rierson | Authentic & Courageous Leadership Development
Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey. His debut novel, The Legend of Bagger Vance, was adapted for screen. A film of the same title was released in 2000, directed by Robert Redford and starring Matt Damon, Will Smith and Charlize Theron. His father was in the Navy, and he was born in Port of Spain, Trinidad, in 1943. Since graduating from Duke University in 1965, he has been a U.S. Marine, an advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, attendant in a mental hospital and screenwriter. His struggles to earn a living as a writer (it took seventeen years to get the first paycheck) are detailed in The War of Art, Turning Pro, The Authentic Swing, Nobody Wants to Read Your Sh*t, and The Knowledge. There's a recurring character in his books, named Telamon, a mercenary of ancient days. Telamon doesn't say much. He rarely gets hurt or wounded. And he never seems to age. His view of the profession of arms is a lot like Pressfield's conception of art and the artist: "It is one thing to study war, and another to live the warrior's life."
Episode Show Notes In this episode we cover: Whether it's still possible to make a career in 2021 Core business principles a writer needs The mindset shifts a writer needs to make in order to turn their writing into a business Other ways a writer can make money with their words? Tips for running an author business This week's question is: What do you find most difficult about the business side of writing? Recommendation of the week is: Nobody Wants to Read Your Sh*t: Why That is and What You Can Do About It by Steven Pressfield Kobo Apple Amazon UK Amazon USA **This podcast uses affiliate links Links and events I mentioned are: The Rebel Author Diaries Anthology Submissions are now open. Find out more here. Live Q&A with Mark Lefebvre on wide marketing: 17th March 8:00pm GMT, 1pm PST, 4pm EST, 7am AEST Kobo Writing Life talking about Prose Find out more about Jane on: Twitter Instagram The Business of Being a Writer Listener Rebel of the Week is: Val Neil If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com or tweet me @rebelauthorpod 2 new patrons this week, a huge welcome and thank you to Jasmine Amaro and Giannin Viecili. And of course, a big to all my existing patrons. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack This Show is Sponsored by ProWritingAid Find out more about ProWritingAid here. DISCOUNT CODE: REBEL25 Twitter, Facebook, Instagram
Supreme Disorder: Judicial Nominations and the Politics of America’s Highest Courts by: Ilya Shapiro The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter by: Joseph Henrich Rhythm of War (Book Four of The Stormlight Archive) by: Brandon Sanderson The War That Ended Peace: The Road to 1914 by: Margaret MacMillan Nobody Wants to Read Your Sh*t by: Steven Pressfield The Minuteman by: Greg Donahue There is a God: How to Respond to Atheism in the Last Days by: Hyrum Lewis
Steven is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey. His debut novel, The Legend of Bagger Vance, was adapted for screen. A film of the same title was released in 2000, directed by Robert Redford and starring Matt Damon, Will Smith and Charlize Theron. His father was in the Navy, and he was born in Port of Spain, Trinidad, in 1943. Since graduating from Duke University in 1965, he has been a U.S. Marine, an advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, attendant in a mental hospital and screenwriter. His struggles to earn a living as a writer (it took seventeen years to get the first paycheck) are detailed in The War of Art, Turning Pro, The Authentic Swing, Nobody Wants to Read Your Sh*t, and The Knowledge. "It is one thing to study war, and another to live the warrior's life." Enjoy his conversation with Harvey Martin and Rachel Balkovec! To purchase Steven's books and to learn more about what The MindStrong Project is reading click here!
In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "No One Wants to Read Your Sh*t." He talks about the idea of a concept as being crucial in communicating your value. The guys actually talk about the concept of the Advanced Selling Podcast and dig deep to try to find a thread that leads to the high concept of the podcast. If you're interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin. =========================================
Steven Pressfield and Shawn Coyne are strong believers in beating resistance and chasing crazy ideas. Whether it involves writing about something completely foreign to you or something too edgy for commercial readers, both agree that sticking with your most outlandish ideas will lead to better, more fulfilling writing. Pressfield and Coyne are both masterful bestselling authors. Pressfield is most-known for The Legend of Bagger Vance, a compelling sports mystery that was adapted into a film featuring Will Smith and Matt Damon. Coyne is most-known for Story Grid, a revolutionary editing tool and writing group that has helped writers around the world produce better content.From Amazon.com:Steven Pressfield is the author of The Legend of Bagger Vance, Gates of Fire, Tides of War, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The War of Art, Turning Pro, Do the Work, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and The Artist's Journey.From StoryGrid.com:I (Shawn Coyne) have been in the publishing industry for thirty years now, twenty-five of which were spent working as an editor at the Big Five publishing houses, as an independent publisher, as a literary agent both at a major Hollywood talent agency and as the head of Genre Management Inc. In early 2015, I published The Story Grid: What Good Editors Know, and later that year I started the Story Grid Podcast with writer, and book marketing expert, Tim Grahl. The rest is history. We now have 45 Certified Story Grid Editors, 3 podcasts, a blog rich with story resources, a suite of courses and a community that continues to grow. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.Join international bestselling author J.D. Barker and indie powerhouse, J. Thorn, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How to determine if an idea is crazyWhy to pick the idea you’re most afraid ofHow to make difficult creative decisionsThe importance of a day-by-day approach to projectsHow to accept failureLinks:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Steven Pressfield - https://stevenpressfield.com/Black Irish Books - https://blackirishbooks.com/jabs/The Legend of Bagger Vance by Steven Pressfield - https://books2read.com/BaggerVanceShawn Coyne - https://storygrid.com/about/The Story Grid: What Good Editors Know by Shawn Coyne - https://books2read.com/SGThe Story Grid Guild - https://storygrid.com/guildSave Indie Bookstores - https://www.saveindiebookstores.comMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.
Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR has been developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let's dive in! WHAT YOU'LL LEARN FROM THIS EPISODE: What's the top thing that drives a good review from consumers VCs love growth and expansion stories Talking about high utilization rates is critical VCs also love high margin stories Bob's advice on raising prices for your attractions Challenges of third-party content Big vision is one thing that most early stage businesses miss in their pitch Nobody cares about hardware unless you are a hardware company Anticipating audience's questions and answering them in your pitch Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP64-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-1-eb8rt5
Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR was developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let's dive in! WHAT YOU'LL LEARN FROM THIS EPISODE: Sandbox VR gets funded by one of the leading venture capital firms Bob's first Sandbox experience You have to have a hook at the beginning of your pitch or a headline VR experience sharing on social media Start with a negative when you're selling as everything you say after that has increased credibility Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP65-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-2-eb8rvb https://anchor.fm/bobcooney-vrdeepdive/episodes/EP66-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-3-eb8s1k
Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR has been developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let's dive in! WHAT YOU'LL LEARN FROM THIS EPISODE: You have to have alignment in your company, from investors to employees and customers Lean towards a strategic investor Be prepared to talk about what you are missing, self-awareness is critical Bob's opinion on having a AAA IP Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP64-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-1-eb8rt5 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP65-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-2-eb8rvb
OKRs are a management framework to help companies and teams align behind key business objectives. Liz Elfman is a former Googler, instructor at General Assembly, and an expert on OKRs and in this episode she'll explain how you can make OKRs work for you to improve the results of your SaaS marketing team. We cover: - Aligning OKRs between marketing and the rest of your company - A simple way to frame OKRs - Examples of what good OKRs look like - How to track and grade OKRs - Team Vs Individual OKRs - OKRs and bonus programs - How Liz and her team use OKRs at Toggl - OKR dos & don'ts Links Toggl >> https://toggl.com/ Measure What Matters >> https://www.goodreads.com/book/show/41956823-measure-what-matters What Matters >> https://www.whatmatters.com/ OKR Examples >> https://okrexamples.co/ Nobody Wants to Read Your Sh*t >> https://www.goodreads.com/en/book/show/30556551-nobody-wants-to-read-your-sh-t Imperica Newsletter >> https://www.imperica.com/en/newsletter --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics Discussed in this Episode: Growing immunity to bad marketing The importance of side projects Conversation marketing and Drift Offline vs. online sales Sales barriers and how to avoid them Empathy and connecting with customers Company alignment and building a brand Dave’s recommended resources Resources: Drift Seeking Wisdom The Boron Letters by Gary and Bond Halbert Tech In Boston podcast A Side Project Helped Jumpstart My Career by David Gerhardt Nobody Wants to Read Your Sh*t by Steven Pressfield Ca$hvertising by Drew Whitman Scientific Advertising by Claude Hopkins Noah Kagan Presents podcast Behind the Cloud by Mark Benioff and Carlye Adler louis@everyonehatesmarketers.com
This week we’ve laid bait of Guinness and Rosé to snare the man who launched his agency from his front room whilst sitting in his pants, the day after he called his old boss a ‘cock’. It can only be Paul Mellor. Taking the piss out of the industry whilst on the piss with our podcast host Giles, it’s a wonder how they actually finished with a fully recorded episode. Paul takes us on a riotous ride on how he went from working in a coleslaw and potato salad factory (yep, you heard that right) to running one of the best brand and ad agencies in London. Topics and targets rattled through also include; why advertising is shit and how it can be better, Pot Noodles, how brands can achieve genuine stand out by risk taking, and the wildly successful ‘Take Fucking Risks’ speaker series Paul founded, with guests like Bob Hoffman, Dave Trott, Cindy Gallop, and Grace Dent. The first Call to Action podcast to require a health warning, the fumes from this episode alone could damage your liver whilst also serving as a slap about the face to start you smashing up anything bland and beige, and to just start taking some fucking risks. ///// Paul: You can follow him on LinkedIn (https://www.linkedin.com/in/paulmellor1) . And his agency Mellor&Smith on the Twitter (https://twitter.com/mellorandsmith) . And we’ll give you their website (https://mellorandsmith.com/) for a full house. Book Recommendation: Life’s A Pitch – Then You Buy (https://www.amazon.com/Lifes-Pitch-Then-You-Buy/dp/0385507534) by Don Peppers Creative Blindness (https://www.amazon.com/Creative-Blindness-How-Cure-remarkable/dp/0857197304) by Dave Trott One Plus One Equals Three (https://www.amazon.com/One-Plus-Equals-Three-Masterclass/dp/1447287053) by Dave Trott Creative Mischief (https://www.amazon.com/Creative-Mischief-Dave-Trott-ebook/dp/B005RSYF6A) by Dave Trott Damn Good Advice (https://www.amazon.com/Damn-Good-Advice-People-Talent/dp/0714863483) by George Lois Nobody Wants to Read Your Sh*t (https://www.amazon.co.uk/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI) by Steven Pressfield /////
Last week I had the opportunity to spend a day with Steven Pressfield in Nashville, Tennessee. Steven is the author of several bestselling books including The War of Art and Do the Work. I moved mountains to make being in that room a reality, and in today's episode, I share with you some of the gifts Steven gave to me and the 34 other people fortunate to be in his presence. Steven Pressfield books: The War of Art Do the Work Turning Pro Nobody Wants to Read Your Sh*t The Artist's Journey The Authentic Swing LIMITED TIME! Only a few spots left for the Confluence Retreat for Women of Influence at Skamania Lodge in the Pacific Northwest in December! This is the go-to retreat for women of distinction who want to finish their year strong and begin 2020 with momentum. Click here for details of this fantastic experience. Get more out of PYP with these links: Show notes Find Your Football Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes!
Key quotes: -“No day looks the same for me” -“it [Caveday] grew organically. None of us were trying to start a business." -“A couple of years ago, I said I am freelancer and I don’t feel free.” -"3rd Street Blackout was like having a 30 person startup with an end date.” “When stuck, the kindest thing to do is to be really clear on what I am looking for.” -"There are four energies to get stuff done: nurture, getting stuff done, being strategic, and then being a leader" -"If you are risk averse, a portfolio career is essential" Key resources: -Caveday -Odd Job Nation and a related video -3rd Street Blackout -Book - Nobody Wants to Read Your Sh*t by Steven Pressfield Contact information: Personal website - www.jeremyredleaf.com
Nobody Wants to Read Your Sh*t It's not that admissions officers (or readers, movie-goers, consumers) are mean or cruel. They are just busy. How can you reward your application readers for their gift of time and attention? By telling an interesting story. How do you do this with your MBA applications? Inspired by Steven Pressfield's book, Nobody Wants to Read Your Sh*t, Darren offers 3 pillars to frame your MBA story: concept, theme, and structure (hook, build, payoff). Darren also dissects 3 successful applicants' positioning through the lens of these core story elements. By choosing what to focus on, represent something bigger than yourself, and using a story structure embedded in our collective unconscious, you make your application more memorable, and easier for admissions to process. Episode summary, show notes and more at: http://touchmba.com/nobody-wants-to-read-your-shit Episode Sponsor When three MBAs struggled with student loans, they knew there had to be a better way – so they created one. Now, CommonBond is a leading student lender, saving members up to thirteen thousand dollars on MBA loans. Learn more at http://CommonBond.co/TouchMBA CommonBond Lending LLC, NMLS number 1175900
Nobody Wants to Read Your Sh*t It's not that admissions officers (or readers, movie-goers, consumers) are mean or cruel. They are just busy. How can you reward your application readers for their gift of time and attention? By telling an interesting story. How do you do this with your MBA applications? Inspired by Steven Pressfield's book, Nobody Wants to Read Your Sh*t, Darren offers 3 pillars to frame your MBA story: concept, theme, and structure (hook, build, payoff). Darren also dissects 3 successful applicants' positioning through the lens of these core story elements. By choosing what to focus on, represent something bigger than yourself, and using a story structure embedded in our collective unconscious, you make your application more memorable, and easier for admissions to process. Episode summary, show notes and more at: http://touchmba.com/nobody-wants-to-read-your-shit Episode Sponsor When three MBAs struggled with student loans, they knew there had to be a better way – so they created one. Now, CommonBond is a leading student lender, saving members up to thirteen thousand dollars on MBA loans. Learn more at http://CommonBond.co/TouchMBA CommonBond Lending LLC, NMLS number 1175900
Today’s guest, Marshall Wayne, is known for his dark-and-gray style when it comes to branding. Marshall helps his customers build their image through unique, powerful, and compelling advertising concepts. His clients include authors, coaches, consultants, and other high-end groups and organizations. He is the director of an advertising agency he calls The Agency. Today, Marshall talks about why he chose the style of branding he does, the importance of pattern interruption in creating stunning and attention-grabbing campaigns, and where he primarily releases his work. He also shares where he gets his inspirations from and the tools he uses to accomplish the job. “I’m essentially getting paid to perfect the art of self-emotion.” - Marshall Wayne This week on the Hustle and Flow Chart Podcast: How Marshall develops concepts for his client’s branding The benefits of networking with the right people Marshall’s reasons for hesitating to create a full blown agency The perfect mix to easy access A big challenge regarding conceptualization Why he prefers to set micro-goals over big ones Resources Mentioned: Adobe Creative Suite Adobe Photoshop Adobe After Effects Adobe Premiere Adobe Audition Cowboy Studio Sam Harris Podcast The Great Gatsby book by F. Scott Fitzgerald The War of Art book by Steven Pressfield Nobody Wants to Read Your Sh*t book by Steven Pressfield Ori Bengal playing Bull Poker on YouTube Connect with Marshall Wayne: Marshall Wayne on Facebook The Agency Vault Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
NOBODY WANTS TO READ YOUR SH!T - Marketing that Works with Drew Bedard Ep. 22 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support
In this episode I speak about UFC 202, an HBO mini-series; The Night Of (yes again. It’s that good!), the Netflix original series; Stranger Things, I finished reading Steven Pressfield’s latest book; Nobody Wants to Read Your Sh*t, joining my first writing community; Figment and I share a book review-getting tip that has been (slowly) working for me and lastly, a thought on gun control reform. Links referenced in this episode: Nobody Wants to Read Your Sh*t by Steven Pressfield: http://shop.blackirishbooks.com/products/nobody-wants-to-read-your-sh-t Check out the Figment Writing Community: http://figment.com/ Check out the Production company of Joseph Gordon-Levitt: https://www.hitrecord.org/ Actual Innocence Podcast: http://www.actualinpod.com/ Innocence Project: http://www.innocenceproject.org/#causes Fill out my 5-question survey if you’re passionate about your craft. I’ll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/ Check out my Book: Make Way for You – Tips for getting out of your own way http://www.spuntoday.com/books/ (e-Book & Paperback are now available). Order prints of my Photography (Posters, Canvas, Framed):www.crated.com/spuntoday Shop on Amazon using this link, to support the Podcast: http://www.amazon.com//ref=as_sl_pc_tf_lc?&tag=sputod0c-20&camp=216797&creative=446321&linkCode=ur1&adid=104DDN7SG8A2HXW52TFB&&ref-refURL=http%3A%2F%2Fwww.spuntoday.com%2Fcontact%2F Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10 Shop at the Spun Today store for Mugs, T-Shirts and more: https://viralstyle.com/store/spuntoday/tonyortiz Outro Song #1: 22 Two’s – Jay-Z Outro Song #2: 44 Four’s – Iron Solomon SpunToday Logo by: http://pcepeda.com/ Sound effects are credited to: http://www.freesfx.co.uk Listen on: iTunes, Stitcher, Pocket Casts, Google Play and YouTube
In this episode I speak about the latest HBO mini-series; The Night Of and the Netflix show; Orange is the new Black. I share a quote from Steven Pressfields’ new book; Nobody Wants to Read Your Sh*t, and a clip from Malcolm Gladwells’ new Podcast; Revisionist History. I also sneak in some Political talk (Hillary, Bernie, DNC, RNC, etc.). I read and reflect on some free-writing, which is located at: http://www.spuntoday.com/freewriting/ and I also read the Spun Today questionnaire response filled out by Amazon Bestselling Fantasy Author Joshua Robertson. Links referenced in this episode: Nobody Wants to Read Your Sh*t by Steven Pressfield: http://shop.blackirishbooks.com/products/nobody-wants-to-read-your-sh-t Malcolm Gladwell’s Podcast – Revisionist History: https://itunes.apple.com/us/podcast/revisionist-history/id1119389968?mt=2&i=373212804 I Side With (Presidential Candidate Quiz): https://www.isidewith.com/elections/2016-presidential-quiz Joshua Robertson YouTube Channel for Gamers, Writers & Nerds: https://www.youtube.com/channel/UCKbNu6bLlOMBHXu8gNTB9cg Check out Joshua Robertson’s books here: https://www.amazon.com/Joshua-Robertson/e/B00RHAMPHM/ref=sr_ntt_srch_lnk_1?qid=1470826358&sr=1-1 Fill out my 5-question survey if you’re passionate about your craft. I’ll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/ Check out my Book: Make Way for You – Tips for getting out of your own way http://www.spuntoday.com/books/ (e-Book & Paperback are now available). Order prints of my Photography (Posters, Canvas, Framed):www.crated.com/spuntoday Shop on Amazon using this link, to support the Podcast: http://www.amazon.com//ref=as_sl_pc_tf_lc?&tag=sputod0c-20&camp=216797&creative=446321&linkCode=ur1&adid=104DDN7SG8A2HXW52TFB&&ref-refURL=http%3A%2F%2Fwww.spuntoday.com%2Fcontact%2F Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10 Shop at the Spun Today store for Mugs, T-Shirts and more: https://viralstyle.com/store/spuntoday/tonyortiz Outro Song #1: Hallelujah – Jeff Buckley SpunToday Logo by: http://pcepeda.com/ Sound effects are credited to: http://www.freesfx.co.uk Listen on: iTunes, Stitcher, Pocket Casts, Google Play and YouTube
In this episode I speak about UFC 200, The OJ Simpson documentary; OJ Made in America, getting to see The Book of Mormon on Broadway, a back to the Future Documentary that I saw on Netflix, and the new Steven Pressfield book that I’m reading; Nobody wants to read your Sh*t. Links referenced in this episode: Nobody Wants to Read Your Sh*t by Steven Pressfield: http://shop.blackirishbooks.com/products/nobody-wants-to-read-your-sh-t Philando Castile, 32, shot and killed by Police Officer in Minnesota: https://www.youtube.com/watch?v=fqROP_T5jyM Fill out my 5-question survey if you’re passionate about your craft. I’ll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/ Order prints of my Photography (Posters, Canvas, Framed):www.crated.com/spuntoday Shop on Amazon using this link, to support the Podcast: http://www.amazon.com//ref=as_sl_pc_tf_lc?&tag=sputod0c-20&camp=216797&creative=446321&linkCode=ur1&adid=104DDN7SG8A2HXW52TFB&&ref-refURL=http%3A%2F%2Fwww.spuntoday.com%2Fcontact%2F Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10 Check out my Book: Make Way for You – Tips for getting out of your own way http://www.spuntoday.com/books/ (e-Book & Paperback are now available). Outro Song #1: In The Air Tonight by Phil Collins Outro Song #2: Asi es la Vida by Luis Enrique Sound effects are credited to: http://www.freesfx.co.uk Listen on: iTunes, Stitcher, Pocket Casts and YouTube
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