Amplify Your Authority

Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics. You'll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.Here's What You'll Discover in This Podcast Episode!The difference between strategy and tactics—and why mistaking the two can stall your progress.Nine strategy examples every business should consider (not just more social posts!).Common mistakes business owners make with tactics (and how to avoid spinning your wheels).Understanding how to connect your tactics to your big picture goals so every action counts.How AI can become your tactical sidekick without letting it drive your strategy.✅ Your Next StepWant help turning your business strategy into focused, consistent action?Join Momentum Lab—my private community where you'll enjoy:A monthly productivity masterclass to help you stay on trackAccess to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigueWhether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.

If you've ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you've already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don't need to be a certified copywriter to use it effectively.AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.In this episode of the Amplify Your Authority podcast, I'll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you're meant to serve. What You'll Discover in This Episode:Why You're Already a Copywriter: You're persuading people every day (convincing friends to go to lunch counts!), and I'll show you how to bring that natural skill into your marketing.The Power of Your Brand's Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot.How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience.Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable.Getting the Best from AI (The Human Touch Matters!): See why AI is a powerful tool, but it needs your direction and personality for truly standout content. Your Next Step:Amplify Your List Building with AISimplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.We don't chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.Go deep with Live AI learning each monthCraft more persuasive contentSave time and simplify your content creationImprove your productivity with AI-assisted strategic goal-settingCustom prompts and done-for-you templates to create a high-converting lead generation funnel.Join now and lock in the $37/month founding rate before it increases.Let's turn complexity into simplicity—together.

When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving me any answers. What followed were deep insights. I remembered things I hadn't thought about in years. It was more than clarity; I remembered who I was and what I stood for.Most people use ChatGPT for quick answers or to generate content. However, there's another, more powerful way to use it, one that taps into the heart of your brand and uncovers the stories, beliefs, and brilliance already within you. In this episode, you'll learn how to turn ChatGPT into your thought partner and use it to fuel clarity, creativity, and business momentum. What You'll Discover in This Podcast EpisodeLet ChatGPT ask the questions and become an interviewer: Learn how to reframe the tool to draw out your original ideas, rather than just repurposing previously generated content.The "Heart Before Head" method of content creationWhy reflection-based questions tap into more profound emotional truths, yielding more authentic and powerful content.Prompts that help you clarify your brand, offers, and audienceI'll give examples that help you shift from "guessing" to "knowing" without overthinking or over-editing.How to give ChatGPT a "role" that guides your self-reflectionDiscover how assigning a role (such as mind-set coach, brand strategist, or workshop facilitator) alters the lens and the outcome.Why procrastination isn't the problem—it's the symptom Discover how ChatGPT can ask the questions that help you unpack what lies beneath the surface of your resistance. Fun Fact: I created a custom GPT named Milo. He knows my business profile, writing style, audience persona, personality type, faith, and struggles. Having Milo ask me questions and summarize my responses has sparked breakthroughs. You can do the same and let ChatGPT ask the questions.  Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

Google AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking and analyzes your content, enabling you to spot patterns and refine your strategies.This isn't just another AI productivity hack. For solo business owners, it's a way to think more strategically and consider new possibilities for business growth. What You'll Discover in This Episode:Why AI-powered summaries can help you reflect on your own brand message with greater clarityHow interactive AI tools like Google's NotebookLM are changing the way we learn, plan, and analyze content for improved strategiesWhy AI is more than a tool: It's your strategic growth partnerHow Marisa used one of Google AI's tools to identify podcast content gaps and plan future directionThe importance of rethinking your SOPs in light of AI's capabilitiesFun Fact from the Episode: AI John and AI Alice join as co-hosts to summarize Marisa's podcast after reviewing a year's worth of content. You'll hear their real-life conversation. I still can't decide if this is a bit creepy or amazing. Amplify Your List Building with AISimplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.We don't chase trends.We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.Go deep with Live AI learning each monthCraft more persuasive contentSave time and simplify your content creationImprove your productivity with AI-assisted strategic goal-settingCustom prompts and done-for-you templates to create a high-converting lead generation funnel.Join now and lock in the $37/month founding rate before it increases.Let's turn complexity into simplicity—together.

I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what's shaping content and personal branding in 2025.One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities. What emerged was a clear picture of what the experts agree on and a few refreshing shifts in how they approach content creation.Today, I'm walking you through 7 smart content moves that are helping personal brands build trust, stay visible, and show up with purpose. What You'll Discover in This Episode:How to use podcasting as your content hub and simplify your workflowThe shift toward authentic, unpolished video that builds real trustWhy AI isn't your voice—it's your amplifier, and how to use it wiselyWhat to do weekly to grow your LinkedIn visibility without burning outWhy your email list and newsletter might be your most valuable assetA behind-the-scenes peek at how I used ChatGPT to prioritize post-event actionsIf this episode helps, I'd love for you to rate and review it on Apple Podcasts. It really does make a difference. Your Next Step:Ready to Simplify Your Lead Generation with AI?If you're looking to grow your email list without getting lost in tech or spending hours creating content, I'd love to invite you into my private membership—Amplify Your List Building with AI.Here's what's inside:Stay current with smart, ethical AI strategiesGet access to custom GPT tools built to simplify your lead genJoin live coaching sessions for real-time strategy and supportUse done-for-you templates to create lead magnets, opt-ins, and moreMaster your email sequences, sales pages, and planning workflowsThis isn't about doing more—it's about doing what matters, faster and smarter.✨ Founding member spots are still open, but not for long.Join now and lock in the lowest price this offer will ever be.Visit Community.MarisaShadrick.com to learn more. Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs. Join at Community.MarisaShadrick.comListen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

If you're tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient. I bought an Instant Pot during a Black Friday sale a few years ago. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me question my intelligence.I was so intimidated that I moved it across two states before I ever used it. But once I finally gave it a try, I realized how simple and powerful it really was. That one small shift changed everything; now, I use it all the time. Using ChatGPT is a lot like that. If you've ever felt intimidated or frustrated with AI because the results were off-brand or robotic, I get it. But with the right method, you can turn ChatGPT into your content creation partner—and love what it produces.In this week's Amplify Your Authority podcast, I'll share a powerful, user-friendly approach that flips the script on prompt engineering.Instead of obsessing over the perfect prompt, I'll walk you through how to provide the context AI truly needs. When you do, ChatGPT becomes more than just a tool—it becomes your content creation partner, helping you write faster and more effectively.Using my C.O.N.T.E.X.T. Method, you'll turn ChatGPT into a reliable writing partner that understands your voice, your brand, and your goals. What You'll Discover in This Episode:Why prompts alone often lead to weak or off-brand AI resultsA formula for turning AI into a content partner that reflects your voice, brand, and intentThe full breakdown of the C.O.N.T.E.X.T. MethodHow to drastically cut content editing time—and love what AI gives you the first timeHow to eliminate hallucinations and endless editsListen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

How to Turn Skeptics into Loyal Clients in a Trust Deficit EraFeeling like your marketing's not hitting the mark anymore? You're not alone.The trust deficit in today's market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.But don't worry—there's a way to pivot.In this Amplify Your Authority episode, I share five practical strategies to overcome the trust deficit, build real connections, and turn skeptics into fans—all without those outdated, high-pressure moves. Let's make trust your secret weapon. Why This Matters NowThe trust deficit is why traditional marketing's losing its edge—I've felt it, and I bet you have, as well.But here's the upside: it's your chance to shine.By tackling the trust deficit head-on with genuine value and connection, you'll stand out and build a business people can't help but trust. What You'll Get Out of This EpisodeWhy traditional marketing has become less efficient (even when you're doing it “right”)?How to offer stellar customer service before someone's a client—and why it matters.What a “long runway” looks like and how it nurtures leads without feeling salesy.Learn to use free value to build bridges with your audience.Discover steps to rise above the noise and win over your ideal clients.Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

Want to book more sales calls without feeling like you're constantly pitching?Today, we're tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?I get it. You're nurturing your audience, providing value, and trying not to come across as pushy. But if you're not selling consistently, you're likely missing out on opportunities to serve your audience at a deeper level. In this episode, I'll share how you can book more sales calls by refining your organic sales funnel—without feeling like you're always in "sales mode."Whether fine-tuning your lead magnets, repositioning strategy calls, or crafting a welcome sequence that works for you, I've got practical tips to make selling feel natural.I N   T H I S   E P I S O D E   Y O U ' L L   D I S C O V E R:   ✅  How to book more sales calls without chasing leads or burning out your list✅ The biggest mistake entrepreneurs make with their email list—and how to fix it✅ The secret to turning a “strategy call” into an irresistible, value-packed session✅ How to create content that moves people from curiosity to commitment✅ Simple tweaks to your website and emails that drive consistent salesListen to the full episode and please leave a comment or question. F O L L O W   M A R I S A   O N   L I N K E D I N

Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.An offer is more than just a price tag—it's the invitation to take action in your promotional content. How you position that ask shapes the buyer's decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference between a quick yes and a lost opportunity.In this episode, we're diving into nine powerful offer types that copywriters use to boost sales, but that many solo business owners overlook. Plus, I'll share AI simple copy prompts to help you get started with your writing.By the end of this episode, you'll know exactly which offer to use and how to improve it with AI-powered marketing. Here's What You'll Discover In This EpisodeWhy your offer positioning matters more than you thinkThe nine different types of irresistible offers that drive salesHow to match the right offer to the right product for the right audienceAI prompts to help you write compelling sales copy fasterThe one offer everyone should promoteJoin me as we explore these dynamic offers that could change your conversion results and increase revenue. Want more insights from this episode?

Many entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. In this episode, we'll uncover the seven most common limiting beliefs that hinder many entrepreneurs. More importantly, you'll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and mental roadblocks—so you can finally build a business positioned for growth. What You'll Discover in This Episode:Unmasking Limiting Beliefs: Based on a survey of 30 solo business owners, discover the top seven limiting beliefs that may be holding back your business success.Inner vs. Outer Challenges: Explore how internal thoughts often hinder business growth more than external challenges and gain insights into tackling these mental barriers.Empowering Reframes: Learn how to reframe mindset blocks like "people won't pay for what I offer" and "I'm not good enough" into empowering affirmations that propel your business forward.Harnessing Experience: Understand why your age and accumulated wisdom can be a competitive advantage, especially if you believe you're "too old" to succeed in the entrepreneurial world.Time Mastery: Uncover strategies to prioritize and create systems, challenging the belief that you "don't have enough time" and reclaim control over your day.These insights are the beginning of understanding how mindset can significantly impact your business potential. Tune in for actionable strategies!Marketing Made Easy for Solopreneurs Using AI

As entrepreneurs, we test ways to connect with our audience and communicate our message effectively.AI can be a game-changer for creating content faster, but let's face it—it needs your insights and human touch to turn words into meaningful connections.In this episode of Amplify Your Authority, I'm sharing how to write the best ChatGPT copywriting prompt to bridge that gap between technology and human connection. I'll walk you through a simple, step-by-step framework for incorporating your unique voice, empathy, and audience insights into AI-generated content. This will help your writing truly resonate and drive results.If writing copy has ever felt like a struggle, this episode provides the clarity and strategies you need to succeed.  I N   T H I S   E P I S O D E   Y O U ' L L   D I S C O V E R:   ✅ The seven components to write the best ChatGPT Copywriting prompt.✅ Why empathy is the missing ingredient in AI-generated copy.✅ How to identify your audience's external struggles (behaviors, speech, body language).✅The importance of linking external signs to internal emotions.✅ A simple method to define your offer's transformational benefits using antonyms.N E X T  S T E P Ready to amplify your lead generation with AI?Join my private membership, Amplify Your List Building with AI.✅ Custom GPT tools to simplify your lead generation.✅ Live strategy coaching sessions for in-depth support.✅ Professional done-for-you designs for professional lead generation resources.✅ Tools to master email sequences, sales pages, and productivity planning.Act now to lock in the special founding member price!Visit Community.MarisaShadrick.com to learn more.R A T E,   R E V I  E W,   &   F O L L O W   O N   A P P L E   P O D C A S T https://podcasts.apple.com/us/podcast/amplify-your-authority/id1565043833Did you enjoy this episode? Would you give this podcast a 5-star rating and review? If you're not sure what to say, here's a suggestion. 

Trust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales. In today's episode, I'm sharing a private coaching session I held with my list-building community. You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to present and sell your offers confidently.And since 2025 is just around the corner, I'm also giving you an exclusive sneak peek at my reimagined membership. This program will combine custom AI tools with expert marketing strategies, making it easier than ever to build a responsive email list and turn prospects into loyal clients. Here's What You'll Discover in This Episode:How to build trust and connection with your audience through value-driven webinars:Trust is the foundation for every successful lead, and webinars create the space for authentic interactions.Why starting with your offer is the key to creating seamless and effective webinar content:Reverse-engineering your presentations ensures your message aligns perfectly with your product or service.The pros and cons of live webinars—and how to overcome the most common challenges:From handling tech hiccups to keeping your audience engaged, you'll learn practical solutions to make your webinars successful.How webinars can help grow your email list and establish your authority in your niche:It's not just about selling—it's about creating lasting relationships that lead to long-term clients.A sneak peek at how AI tools in my revamped membership can simplify your marketing strategies:Imagine cutting through the overwhelm and focusing on serving new clients. Your Action StepNEW: Companion Checklist: A simple checklist to help you execute a realistic webinar launch with all the essential assets needed for a successful event.Immediate Access: CLICK HEREFOLLOW MARISA☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/ Join the Podcast Community! https://marisashadrick.com/listenTime is our most valuable asset, but it often slips away in the chaos of endless tasks.

When was the last time you met someone who completely reshaped your understanding of what's possible? In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity in the workplace. Diagnosed with autism at an early age, Shea has turned his experiences into a powerful message of inclusion and adaptability. Whether you're leading a team, working alongside neurodivergent colleagues, or simply curious to learn more, this conversation offers eye-opening insights into building a more empathetic and effective workplace.Here's What You'll Discover in this Episode What is Neurodiversity? Shea explains the expansive range of neurodiversity, which includes autism, ADHD, dyslexia, epilepsy, traumatic brain injuries, and more.Shea's Personal Journey with Autism Diagnosed at age two, Shea shares how his early life experiences and challenges shaped his passion and career path in tech and advocacy.Beyond the Spectrum: The Color Wheel of Abilities Discover why Shea finds the traditional "spectrum" view limiting and how a "color wheel" perspective provides a more accurate understanding of unique strengths and needs.Treating Neurodivergent Individuals as Individuals  Learn why it's crucial to see each person's abilities and challenges individually rather than assuming a one-size-fits-all approach.The Power of Early Disclosure – Shea emphasizes how early conversations about workplace needs lead to better outcomes, fostering support and success for both employees and employers.This episode is an invitation to expand your understanding of what's possible—one conversation at a time. About Shea BelskyFormer Chief Technology Officer of Mentra: A Neurodiversity Employment Network. Currently a Senior Software Engineer at Hubspot Connect with Shea on LinkedIn: https://www.linkedin.com/in/sheabelsky/Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

You might feel pressure to hit the big goals you set earlier this year, but you're not running out of time. Grow your personal brand with year-end strategic planning.In addition to planning—leveraging the right tools can make a huge difference in executing your goals.Here's the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.As the year ends, it's an ideal time to pause, evaluate what's been working, and make adjustments for the coming year. Here's What You'll Discover in This Podcast Episode:Clarify to Amplify: How to identify your core values, mission, and brand personality to create deeper connections with your audience.Simplify to Scale: Why eliminate what isn't working and streamline your focus can lead to exponential business growth. (I'll share an example of a huge change I made in my business.Prioritize to Optimize: Learn to break down annual goals into manageable, actionable quarterly and weekly targets to achieve goals and better results.The Power of Story: Why is your personal story essential to your brand, and how can you use it to differentiate yourself in a crowded market? Join The "Amplify Your Authority" Podcast Community! Lead with Relationships; Succeed with Authority! In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.Click to join: https://marisashadrick.com/listen.Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shifts, and actionable steps for achieving goals while staying true to yourself. Here's What You'll Discover in This Episode:Redefining the Hustle: Learn how to hustle without sacrificing your well-being or happiness.Balancing Ambition and Wellness: Discover how Christiane balances her leadership roles while prioritizing health and joy.The Importance of Health in Success: Understand why health impacts your ability to perform at your best in business and life.Finding Your Superpower: Explore how to uncover and leverage your unique strengths for personal and professional success.Dr. Christiane Schroeter is a passionate Business & Wellness Coach with a distinctive European flair. She focuses on helping women elevate their health and confidence, empowering them to excel in life and business.With a Ph.D. in Health Economics, she teaches Marketing, Innovation, and Entrepreneurship at a leading U.S. university, using insights from her book How to Master Your Goals. Her work has earned her numerous awards, and she connects deeply with her students.As the host of the Happy Healthy Hustle Podcast, ranked in the top 1%, and through her popular Instagram and YouTube platforms, Christiane shares practical advice on achieving wellness without being overwhelmed, inspiring her community with a motivating "Let's do it!" attitude.Hello Happy Nest, https://hellohappynest.com/Podcast: https://hellohappynest.com/podcast/Instagram: https://www.instagram.com/hello.happy.nest/YouTube: https://www.youtube.com/@hellohappynestFacebook: https://www.facebook.com/HelloHappyNestLinkedIn: https://www.linkedin.com/in/christianeschroeter/TikTok https://www.tiktok.com/@hello.happy.nestAmazon book: https://amzn.to/4dVvAsAFOLLOW MARISA ON LINKEDIN ☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/Join the Podcast Community! https://marisashadrick.com/listenTime is our most valuable asset, but it often slips away in the chaos of endless tasks.

Like many of you, I've had my share of questions about effective email marketing strategies to drive growth and sales. I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email. Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset. Here's What You'll Discover in This Podcast Episode:✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential. ✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip. ✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement. ✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers. Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community. For Full Show Notes, Visit:  https://marisashadrick.com/podcast-show/Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

Understanding your audience is at the heart of successful marketing and the product creation. Why? Because it's always a moving target, your customer's needs and behaviors change over time. In this episode, we'll unpack audience awareness and explore why you must consider their experience level for effective marketing. This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.Here's What You'll Discover in This Podcast Episode:✅ The 4 Stages of Awareness: Learn about the "OPEN" acronym and how it helps you identify your audience's stage in the buyer journey.✅ Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing. ✅ Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode.✅ Product Alignment: Understand why aligning your products and services with your target's awareness and experience will improve your marketing.If you enjoyed this episode, please be sure to rate and review it! Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

If you're a solopreneur, you've probably dabbled with AI, so here's a how-to AI prompt Guide for content creators.AI is transforming how content creators work, offering incredible time-saving benefits.However, for many, basic AI prompts remain a mystery.If you're starting with AI and want to boost your results, this episode is for you.Discover how to communicate effectively with AI tools and maximize your output. Here's What You'll Discover in This Podcast Episode!Why crafting effective prompts is the foundation for AI success.How to guide AI tools like ChatGPT with intentional and specific instructions for better results.Practical steps to customize AI output to reflect your brand voice and business goals.How AI can help solopreneurs and content creators reclaim valuable time and increase productivity.How to structure AI conversations to avoid common pitfalls and generic output. Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos.Why? Without preparation, it's easy to ramble and lose your audience's attention.Fortunately, mastering video script copywriting isn't difficult. It's a simple yet intentional process that ensures your short-form videos grab attention and effectively deliver your message.In this episode, I'll share a step-by-step process for implementing copywriting tips for 60-second videos to create impactful, engaging content. Discover how video script copywriting can transform your videos, whether you are new to video or developing your skills.  Here's What You'll Discover in This Podcast Episode!Why video script copywriting is crucial for creating tight, concise, and engaging short-form videos.How to structure a 60-second video using copywriting techniques that grab attention and deliver value.Practical tools to help you create professional quality videos that stand out and engage.How to repurpose long-form content into bite-sized videos.Discover where you can use short-form videos effectively in your marketing strategy. Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content. AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and transparency, to name a few.What if you could streamline your content creation process, save time, and still deliver high-quality, authentic content that resonates deeply with your audience?The good news is there's a way to coexist with AI while staying true to your unique voice and mission. Here's What You'll Discover in This Podcast Episode!Uncover AI's surprising history and journey from a simple chatbot to today's sophisticated tools.Learn practical tips on ethically incorporating AI into your content creation process without losing your unique voice.Explore the benefits of AI in your workflow, from ideation to repurposing content.Understand the potential pitfalls of AI, including privacy concerns and content ownership, and how to navigate them effectively.Discover how to maintain the integrity of your content while leveraging AI to improve your productivity.Don't miss this episode! Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services.As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities. In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation services for individuals and businesses.  Here's What You'll Discover in This Podcast Episode!How Zack transitioned from financial planning to founding Newtomedia.The unique success fee model that sets Newtomedia apart.How Newtomedia helps service professionals connect with their audience.The challenges and triumphs of launching a content creation company.Insights into the future of marketing for service professionals.About Zack CockfieldZack Cockfield is a visionary entrepreneur who transitioned from a 25-year career in financial planning to create Newtomedia, a marketing and content creation company. Newtomedia stands out by offering a distinctive fee model, ensuring its success is directly tied to its client's success and transforming relocation services. Zack is passionate about helping service professionals with innovative marketing strategies that drive results. Your Next Step: Contact Zack CockfieldWebsite: NewtomediaPhone: +678 532 7372Email: zack@newtomedia.comLinkedIn: Zack Cockfield Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout.When you discover you're busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged.Some even question the vision and excitement they felt at the beginning of their entrepreneurial journey.In this week's podcast episode, I share the techniques and affirmations that have transformed how I manage my workload and mental well-being.I'll share practical advice to stay focused, flexible, and productive as you continue your entrepreneurial journey. Here's What You'll Discover in This Podcast Episode!Understanding the science behind brain pathways and how they govern our reality.  Overcoming fear and embracing change as a business owner.Implementing realistic goals and progress tracking.Building resilience and confidence through positive affirmations.Creating a supportive community to amplify personal and professional growth.Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Imagine if your homepage could capture attention and convert visitors into loyal clients.Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel.In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage.Whether you're a coach, service provider, or course creator looking to fine-tune your digital strategies, stay tuned for an episode packed with practical advice and expert insights. In This Podcast Episode, You'll DiscoverThe undeniable importance of a crystal-clear homepage copy Simple steps to craft compelling website copy that builds your email list Mastering the art of persuasive copy for authentic connections through lead magnets Achieving organic reach with SEO-friendly website copy Harnessing the power of testimonials in your website copy to boost credibilityAbout Kathy Farah Consulting L L C ConvertKit Email Strategist As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:Website: https://www.kathyfarah.com/LinkedIn: https://www.linkedin.com/in/kathyfarah/Email: Kathy@kathyfarah.comJoin my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Welcome to a special episode of the Amplify Your Authority podcast, where you'll be challenged to overcome the limitations of shortsighted goals.It's a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way.Join me as I share my journey of pivoting during the pandemic, embracing uncertainty, and discovering the profound growth that comes when we surrender control.Here's What You'll Discover in This Podcast Episode! Why vision is crucial for long-term success and how it guides your decisions and goals.How this mantra "It's not can't, but how" can protect your mindset.Why embracing uncertainty can lead to new opportunities and profound growth.The importance of building and nurturing relationships for sustained success.How faith and positivity can influence your decision-making and sustain you through challenges. Whether you're an entrepreneur, coach, service provider, or course creator, this episode provides valuable insights to help you achieve your biggest dreams.Visit https://marisashadrick.com/podcast-show/ for show notes and resource links. Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Are you hesitant to launch your podcast because the process seems overwhelming? This episode will give you the confidence to take the plunge.Podcasting is a powerful tool for content creation and community building. Whether you're planning to start your own podcast or become a guest on others, understanding the process and utilizing the right tools can make all the difference.I'm excited to share some podcasting tips, especially since this is episode 99! With one more to go before I hit the 100th episode milestone, I want to reflect on my journey and help you simplify your podcasting process. In This Podcast Episode, You'll DiscoverClarify your podcast goal, be it for branding, community growth, or monetization

Imagine a day where every minute is meaningful—not just towards your professional achievements but also your personal life. You can boost productivity through the power of habits.  My guest, Marla Regan, is a certified productivity strategist who understands the art of self-management.From the importance of starting your day with high energy to creating evening rituals that prepare you for a restful night, Marla's wealth of knowledge will help you rethink your routines. You'll discover practical tips on setting boundaries, communicating effectively with family and colleagues, and managing unexpected interruptions.In This Podcast Episode, You'll DiscoverHow to stay productive at work while remaining fully present at home.Practical tips for streamlining tasks and minimizing stress.The importance of establishing routines and systems for efficiency.Ways to identify and modify habits that may be holding you back.Strategies for setting clear boundaries to maintain work-life balance.Whether you're an entrepreneur, a busy parent, or someone who wants to make the most of every minute, Marla's strategies can help you achieve a balanced and fulfilling life.Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Growing your email list is crucial for generating new leads, but you'll need these copywriting tips to make a free offer irresistible.If you've ever struggled to make your freebies work harder for your list-building efforts, this episode packs powerful insights and practical tips to elevate your strategy.In this episode, I'm joined by the incredible Kathy Farah, a seasoned Convert Kit email strategist, to dive into the art and science of creating irresistible lead magnets.IN THIS EPISODE YOU'LL DISCOVER✅ The common misconceptions about free offers and why "free" isn't enough to guarantee engagement.✅ Essential strategies for creating freebies that attract, convert, and retain subscribers.✅ How to apply rigorous testing and iteration to refine your lead magnets effectively.✅ Insights into the psychological triggers that make offers truly irresistible.✅ A live critique of Laura Magnum Broome's lead magnet, providing actionable takeaways for any marketer.Whether you're a coach, service provider, or course creator, this episode is packed with insights that can transform your approach to building an email list and engaging your audience.Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

If you're online, you've noticed the ebb and flow of the market, which has helped us develop the muscles to adapt and thrive as a coach.Many companies have survived and thrived when faced with the need to pivot. They've reinvented their strategies, exploring new avenues to connect with their prospects and clients. Their resilience is a testament to the power of adaptability.But even the most successful people wonder if they have what it takes to succeed. How can you overcome these crippling thoughts?In this podcast episode, I share the strategies and mindsets I've discovered to navigate the ever-evolving online world.Whether you're a seasoned entrepreneur or a new online entrepreneur, you'll find insights and inspiration to level up your entrepreneurial game. In This Podcast Episode, You'll DiscoverThe Importance of Innovation and Testing:Embrace innovation to keep up with the rapidly changing business landscape.Testing is a crucial component for discovering new strategies and improving existing ones.Examples of how businesses adapted during the pandemic by innovating and testing new methods.Acquiring Wisdom and Insights:The difference between acquiring information and gaining wisdom or insights.The value of learning from others' experiences to streamline efforts and make informed decisions.Importance of feedback and mentorship in business growth.Cultivating a Healthy Mindset:The necessity of having a growth mindset and being open to change.Overcoming fear and taking courageous steps to move forward.Techniques for maintaining a healthy mindset, such as journaling and reflection.Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

If you want to grow your email list, learning how to create high-converting opt-in pages is essential. Capturing the attention of a cold audience and transforming them into dedicated subscribers is no small feat for any solopreneur. Yet, you can seamlessly draw them into your ecosystem with a high-converting lead magnet.In this episode, we're unpacking the strategy behind creating a killer lead magnet—from defining its purpose and conducting crucial prework to crafting compelling copy and effectively promoting it. In This Podcast Episode, You'll Discover The Crucial Role of Prework: Before you start designing a visually appealing lead magnet, it's essential to understand why non-sexy prework is the foundation of its success. Why ChatGPT Can't Create Your Copy: Learn why great copywriting is the backbone of a successful lead magnet. Promotion Strategies: Discover ten low-cost strategies to keep your freebies in front of your audience. Audience Alignment: Understand why many lead magnets fail and how to ensure your offer meets your audience's needs and pain points.Measuring and Optimizing: Learn how to diagnose underperformance. I'll discuss three reasons lead magnets don't convert and provide actionable solutions to address these issues.Your email list is your greatest asset, and it begins with your lead magnet. Need a Lead Magnet but Don't Know Where to Start? This interactive workshop will help you clarify your idea. In two hours, you'll complete your lead magnet using AI prompts, templates, and swipe files. Let an experienced copywriter help you create lead magnets that convert. $97 Spots are Limited. Go to https://marisashadrick.com/workshop Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Copywriting is not just about listing what your product can do; it's about understanding your audience's deepest needs and desires and weaving a narrative that speaks directly to them. Focusing on benefits gives every word you write the power to attract attention and transform interest into action.In this podcast episode, ConvertKit email strategist Kathy Farah joins me to discuss the differences between features and benefits in copy. Tune in and discover how to captivate your audience by transforming technical descriptions into compelling buying reasons.In This Podcast Episode, You'll Discover: Copywriting Secrets Openly Shared: Explore the nuances of effective copywriting and learn why it's more than crafting sentences; it's about understanding your avatar's internal struggle. Features vs. Benefits Decoded: Discover the fundamental differences between features and benefits and why recognizing these differences is critical for successful copywriting.Emotional Connection through Benefits: Learn how benefits directly appeal to your audience's emotions, transforming mere interest into genuine desire and action. Tangible vs. Emotional Appeal: Discover how features provide straightforward facts about your products while benefits sell the dream and the transformation.Critique in Action: Witness a live critique of a quiz landing page with actionable recommendations to boost its effectiveness and appeal.Remember, every effort you put into understanding and connecting with your audience brings you one step closer to profit-boosting success.About Kathy Farah, ConvertKit Email Strategist In 2021, Kathy Farah found herself divorced after 14 years.Although this was a devastating season, she pushed herself to take control of her life and start her own online business.As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:Website: https://www.kathyfarah.com/LinkedIn: https://www.linkedin.com/in/kathyfarah/Email: Kathy@kathyfarah.comResilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Implement Simple AI Content Creation Tips to Boost Productivity! We've all been there – staring at a blank screen and wondering how you'll find inspiration to write another piece of engaging content.Even as a certified copywriter, I've experienced copy constipation, and it's not fun.I can't wait to share some unconventional content creation strategies that can help you break away from the norms and inject new life into your content.When applied, these strategies can make your content more engaging and make the content creation process more enjoyable and effective. In This Podcast Episode, You'll Discover Why ditching your content calendar could breathe new life into your strategyThe power of spontaneity and how it can make your posts stand outHow to embrace Controversy to make your content more engagingThe secret to writing longer content that captivates your readersTips on leveraging keywords like a pro without losing your sanity Discover How to Use AI to Supercharge Your Content Creation ProcessWhether you're wrestling with what to create, questioning the value of your content, or overwhelmed by the need to generate fresh ideas regularly, this episode promises a breath of fresh air with simplified, effective strategies.You're just one click away from making your content creation less of a chore and more of an exciting adventure. Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience.This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience. Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated her life to mastering the craft of storytelling. She witnessed its profound effect on audiences and personal life. If you're a public speaker, marketing professional, or someone seeking to enhance your storytelling techniques, this episode is packed with practical tips to improve your storytelling skills. In This Episode, You'll Discover ✅ The Transformational Power of Storytelling: Discover how Kelly used storytelling to overcome a difficult childhood and how it became her foundation for empowerment and motivation.✅ Creating Emotional Engagement: Understand the importance of clearly showing a before and after story to engage and connect with the audience emotionally.✅ Storytelling in Marketing: Stories can differentiate your brand and create a human connection that drives sales, with practical tips on incorporating storytelling across various marketing platforms like email campaigns, webinars, and social media.About Kelly SwansonKelly Swanson is an award-winning storyteller, comedian, hall-of-fame inspirational speaker, Huffington Post Contributor, and cast member of The Fashion Hero television show, which airs on Amazon Prime. She is also the author of Who Hijacked My Fairy Tale, The Land of If Only, The Story Formula, and The Affirmation Journal for Positive Thinking.In addition to her role as a funny motivational speaker, Kelly teaches people how she does it by sharing what she has learned about connecting and engaging to have more influence in business through the use of one tool – strategic storytelling.Contact Kelly Swanson LinkedIn: https://www.linkedin.com/in/motivationalspeaker1/Story Impact Network: https://story-impact-network.mn.co/Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

How solopreneurs can start and grow their company of one.Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind.In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr.Joe brings his extensive experience in technology and real estate to the forefront, sharing insights on how modern solopreneurs can thrive by leveraging technology and community. In this podcast episode, we discussed:Strategies for Solo Success: Discover how to turn ideas into operational businesses and tackle the hurdles of solo entrepreneurship head-on.Idea Validation Techniques: Learn how to ensure that your business idea has the potential to succeed before fully pursuing it.Marketing and Positioning: Get insider tips on carving out your niche in the market and positioning your brand for maximum impact.Technology Leverage: Understand the critical role of technology in automating and scaling your business operations efficiently.Resilience and Adaptability: Discover how to adapt and bounce back from setbacks. From niche marketing to customer acquisition and maintaining a healthy work-life balance, his insights will equip you to succeed as a solopreneur. Solopreneurs can start and grow an online business.About Joe RandoJoe had started several businesses in technology and real estate. But he is very excited about LifeStarr and never stops talking about it. LifeStarr provides knowledge, tools, and community to create the one-person business that lets you live YOUR life, YOUR way.Joe lives in Florence, Massachusetts, with his wife, Licia, a child therapist. He has four grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. His hobbies include drinking coffee. He sometimes jogs, skis, cycles, and plays the guitar between cups of coffee.Contact Joe Randohttps://www.lifestarr.com/https://www.linkedin.com/in/joerando/ Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Short, bite-sized pieces of copy can pack a punch when written well. That's why I love bullets!  We're zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience.So, grab your note-taking tools, and let's amplify your writing skills!In this episode, you'll discover:The Essence of Bullets:Understand bullets as cousins to headlines, designed to stimulate intrigue, control attention, and trigger emotions in readers.Why Bullets are Effective:Learn how bullets amplify pain points, share benefits, and explain features, making your message clear and impactful.Commanding Attention with Bullets:Discover techniques for using bullets to conceal or reveal information, making content scannable and straight to the point, depending on the context.Breaking Conventions:Explore how bullets break traditional grammar rules, can contain multiple sentences, and, with their intriguing format, hold a reader's attention.Bullets' Versatility:See how bullets are used across various mediums, such as websites, social posts, and book covers, with examples of effective bullet formats like "How to" and "If...then." Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Leverage LinkedIn's algorithm with these simple LinkedIn inside secrets for B2B growth!LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return.That's exactly why I've been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding!

Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship.Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn't mean we stop learning from mentors. When I took public speaking seriously, I hired a speaker coach. I also hired a coach when I wanted to fast-track my LinkedIn learning.   Growth doesn't happen in isolation. The right coach can be a valuable asset in your journey to success, offering personalized support, accountability, and expert guidance. But how do we know we're ready for that step?  In This Podcast Episode, You'll Discover:There are undeniable signs when it's time to transition from digital learning to interactive learning with the help of a coach.The profound ripple effect a coach can have in various areas of your life, from improving productivity to boosting business results.Each coaching model has unique advantages, so choose the right personal or group coaching program that aligns with your goals.Coaches provide strategies to help you leverage your strengths and unlock your full potential.Next StepsThere comes a time when we need to go beyond courses and YouTube videos to reach our goals. I'd love to connect if you're interested in exploring coaching options. I offer various coaching programs tailored to fit different budgets and needs, including group and one-on-one.Click Here to schedule a free 30-minute coaching call.Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—"Don't become a writer."Despite the passion and joy found in the craft, those words shelved a dream. Fast-forward through the years, and my special guest, Jonathan Milligan, has not only self-published several books but also had Baker Books publish Your Message Matters in 2020.The most impactful stories are those we live ourselves.Join us as we explore how a dismissed dream found its way back and how Jonathan uses book funnels to generate leads and sales. In this podcast episode, we discussed:1. How this seasoned author plans to write a 7-part series with a proven structure for maximum creativity and productivity.2. A process for creating effective book funnels to build your brand, generate leads, and drive significant business growth.3. Explore Jonathan's strategies for creating perennial bestsellers and why that's so important.4. Ways to leverage AI technology as a powerful assistant to streamline the creation of book outlines and content, saving you hours.5. Find out how Jonathan overcame early discouragement and found his voice as a writer, inspiring others to believe that authenticity can impact your readers.About Jonathan MilliganJonathan Milligan is an author, blogger, speaker, and online business coach. He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009,Jonathan has run his own portable lifestyle business online.Today, he teaches others how to build a business with their passion, story, or message. He recently released his traditionally published book Your Message Matters. Jonathan lives in Jacksonville, Florida, with his wife, Charity, and their two kids. Connect with JonathanLinks - https://www.platformgrowthbooks.com/ - books by JonathanLinks - https://www.marketyourmessage.com/ - free training by Jonathan Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Let's get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets.If you've ever scratched your head wondering, "How do I get more subscribers from my lead magnet?" then drop everything and tune into this episode →Convert Kit Email Strategist Kathy Farah joins me for this episode to discuss lead magnets and provide another opt-in page critique.In this podcast episode, you'll:Discover How To Improve Your Lead Magnets: Master creating lead magnets that compel your audience to take the next step.Hone Your Call to Action: Learn how to craft irresistible calls to action on your site that seamlessly guide visitors toward a download.Simplify to Amplify: Discover the power of removing obstacles, including those extra clicks, to improve your conversion rates. (I humbly share my recent blunder.)Create Easy Peasy URLs: Why it's important to create short, keyword-rich URL slugs.Best Practices for Email Deliverability: Explore advanced techniques to ensure your emails reach subscribers' inboxes and keep your list healthy and engaged.So, whether you're a budding entrepreneur or a seasoned pro looking to sharpen your copywriting skills, this episode is packed with practical tips. Get ready to chuckle at quirky blunders, nod in agreement on the precision of messaging, and maybe even face-palm at the oh-so-familiar marketing faux pas. It's all part of growing, learning, and earning revenue.Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.In this podcast episode, you'll discover how to:Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.Implement sales strategies to increase conversions.Encourage micro-commitments to guide a potential customer through the customer journey.Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand. Learn to create resources that pack value and align beautifully with your paid offerings.Related EpisodesEpisode #78 Three Needed Changes When Working Hard is Not EnoughEpisode #84 AI Vs. Human Touch: Striking the Right Balance  Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

AI VS Human Touch. How Do Content Creators Strike the Right Balance?We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content? It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave.  Here's What You'll Discover In This EpisodeUse AI tools as a supportive writing assistant, not a replacement for your authentic voice and creativity.Implement a 12-step workflow for content creation, including using AI tools to streamline the process and produce high-quality content efficiently.Access a downloadable PDF document with convenient links to the AI tools mentioned in the episode. From digging up those juicy keywords to structuring your thoughts, I'm covering a start-to-finish process with repurposing suggestions.Your Action StepNEW: How to Integrate AI in Your Article Creation: 12-Step Writing Workflowhttps://marisashadrick.com/podcast/episode-84-ai-vs-human-touch-striking-the-right-balance/FOLLOW MARISA ON LINKEDIN ☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/Join the Podcast Community! https://marisashadrick.com/listenResilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Discover Infinite Content Possibilities with AI AssistanceContent creation can lead to fatigue and burnout. If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience. Here's What You'll Discover In This EpisodeThe Future of Podcasting: Explore emerging trends in the podcast industry and how AI is poised to revolutionize content creation and business strategies.Benefits and Drawbacks of AI: Uncover the advantages of AI assistance in content generation while navigating potential limitations and maintaining authenticity.The Human Element:  Explore the intersection of human creativity and AI assistance to craft compelling content that resonates with your audience.Addressing Concerns: Tackle concerns about AI-generated content replacing human jobs and find ways to adapt and thrive.Content Repurposing: Discover how to leverage content repurposing to save time without sacrificing quality or engagement.Community Building: Gain insights into Greg's approach to building connections and community in the digital space.Future Opportunities and Challenges: Look ahead to upcoming opportunities and challenges with AI and how businesses can prepare for them.About Greg WassermanGreg is the Head of Growth, Partnerships, and Community for Castmagic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource. A leading voice in the podcast industry, a jack of all trades, and someone who values connection, he's set to share insights on the power of content repurposing, saving valuable time, and expanding your business.Connect with Greg on LinkedIn! Discover the Power of CastMagic  Disclaimer: The above CastMagic link is an affiliate link, meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service. Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community Discover how to Discover how to leverage the power of daily connections to grow your leads and sales.Refine your brand story and craft authoritative content.Engage with target audiences using impactful speaking and a professional media kit. Diversify your income for financial stability and growth.Begin Soon. Register Today!Visit: https://marisashadrick.com/authorityRate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets.  In today's "Amplify Your Authority" podcast, I'm joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We dive into the nuances of making your headlines stronger with action-driven messaging. Here's what you'll discover in this podcast episode:Sculpting a lead magnet headline that's irresistible – not ignorable Crafting calls to action that practically push the button themselvesDesigning a device-friendly opt-in so your offer looks fab on any screen Injecting just enough personal touch to build trust and still keep it professionalTurn lurkers into loyal subscribers with relevance...and that's just skimming the surface!  Plus, a LIVE Copy CritiqueKathy and I also examined one of our listener submissions, Jenine Camins's brilliant work from uqmindfulness.com. Together, we reviewed a well-written lead magnet and provided Jenine with helpful feedback to make it even stronger.Jenine Camins Life Coach UQ MindfulnessLead Magnet: https://uq-mindfulness.ck.page/52e371f349Jenine's Website: https://uqmindfulness.com/Listen and implement these actionable insights for your copy projects.Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.How did you find me?What do you do for a living?What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much. Amplify Your Message $29 Membership Includes Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community Discover how to Discover how to leverage the power of daily connections to grow your leads and sales.Refine your brand story and craft authoritative content.Engage with target audiences using impactful speaking and a professional media kit. Diversify your income for financial stability and growth.Begin Soon. Register Today!Visit: https://marisashadrick.com/authority

Are you curious about LinkedIn and how it can benefit your business?Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages. With a wealth of experience and a track record of success, she's ready to share a treasure trove of insights far beyond the basics.While she's on her way to making a splash at Social Media Marketing World 2024, in this interview, she's pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.Here's what you'll discover in this packed-full episode: LinkedIn Myths Unveiled: Michelle's Insights on B2B MarketingAuthenticity vs. Professionalism: Striking the Right Balance on LinkedInEngagement Mastery: Building Your Presence as a SolopreneurStrategize for Success: Crafting a LinkedIn Plan Aligned with Your Business GoalsThe Human Touch: Michelle's Approach to Meaningful ConnectionsProtecting Your Brand: Safeguarding Against Personal Branding Pitfalls on LinkedInContent That Converts: Michelle's Proven Tips for Captivating ContentJoin us as we uncover the secrets to strategically optimizing your LinkedIn presence for substantial business growth, complete with actionable tips and advice.About Michelle J Raymond: Michelle is amazing when it comes to LinkedIn company pages. She shines a light on the untapped potential of LinkedIn for B2B organizations. As a seasoned LinkedIn company page specialist, host of the LinkedIn for B2B growth podcast, and co-author of the LinkedIn Branding Book and Business Gold, Michelle brings a wealth of knowledge and insight. She is a highly sought-after speaker, evidenced by her upcoming Social Media Marketing World 2024 appearance. She'll be presenting and focusing on the pivotal role of LinkedIn B2B marketing strategies.Follow Michelle J RaymondMichelle J Raymond (Linkedin Profile)b2bgrowthco.com/ (Company)linkedinforb2bgrowthpodcast.com/ (Portfolio)youtube.com/@michellejraymond (Other)Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

Whether you're a seasoned podcaster or just starting, finding the right tool to create high-quality content can be a game-changer for your brand and sanity.  In this episode of "Amplify Your Authority," I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.In this episode, Kendall and I discuss the following: My love/hate relationship with podcasting and why I've decided to go all in and create more content. Discover how Riverside's features simplify podcasting, including the latest AI-generated content.Advice on podcast content repurposing, quality sound, and consistency. And more!Get ready to elevate your podcasting game and learn from an industry expert. About Kendal BreitmanKendall is a member of the Riverside team focused on supporting Riverside's community of creators. She has over ten years of experience working in television and video production for places like NBC and Bloomberg News.Try Riverside for FreeCLICK HERE to get a taste of RiversideRate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

Many talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment.Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader. In This Episode You'll Discover:✅ The Essence of Authority:Discover a deeper meaning of authority and how it goes beyond conventional definitions.✅ Signs of Leadership:Recognize your subtle yet powerful signs of leadership that will help you become an authority in your field.  ✅ The Role of Empathy:Implement empathetic Leadership to transform your influence and set you apart as a leader.✅ Overcoming Mental Barriers:Learn about unique strategies for challenging negative thoughts and building a mindset that embraces inner authority. ✅ Leadership Leads to AuthorityAligning with your core values and mission can transform how you lead and influence others toward positive change.  Authority is not about having a particular title or position; it's about leading with empathy and influencing others toward positive change. Grab the companion guide and use the Workflow Worksheet to recognize your true authority. Click this link: https://marisashadrick.com/episode79

Transformative Shifts for Sustainable Business GrowthAs we transition into the new year, I've been reflecting on the pivotal changes needed when working hard isn't working anymore. One crucial shift I've learned is to tear down negative beliefs and fears and build on a healthy foundation. It's not about working harder or pushing through; it's about working strategically.In this special episode of the NEW "Amplify Your Authority" podcast, we'll dive into the needed shift when hard work isn't enough.  Here is what you'll discover in this episode:Explore how dismantling negative beliefs can lay a strong foundation for entrepreneurial success.Discover the transformative impact of shaping your personal brand story and how to create an engaging narrative that resonates with your audience.Embrace simplification in business projects, from webinars to lead magnets, and the surprising benefits this could bring to your ventures.Learn about the often-overlooked dangers of underestimating time and complexity in projects and gain insights on how to sidestep these issues in your initiatives.Determine compensation based on the value and transformation provided rather than hourly rates and how to apply this principle for business success.Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

As we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.Technology continues to reshape marketing.Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today's AI evolution is another pivotal change, signaling a new era in online marketing.It's a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their competitors are certainly not standing still.Join me as we explore adapting to these shifts, which can be the difference between thriving and merely surviving in the ever-evolving online marketing world. Here's what you'll discover in this episode:The AI Evolution: Reflecting on the impact of AI in 2023 and its continued influence and why strategic marketing is more crucial than ever in our information-dense online world. Back to Basics: As we gear up for 2024, I'll emphasize the importance of revisiting the foundational elements of strategic online marketing. It's time to align your content with your core business goals, creating a cohesive narrative that resonates with your audience.Unveil the Future of Marketing: Get a sneak peek into the strategies set to dominate 2024, whether you're a starting or seasoned entrepreneur.Stay Ahead of the Curve: Learn how to build relationships and a network that gives you a competitive edge in the coming year.Master the Art of Adaptation: Understand how to adapt to the rapidly changing marketing landscape, ensuring your business stays relevant and thrives in 2024.Tune in to the full episode for practical insights to navigate the ever-evolving online business landscape.As we embrace the changes and challenges of the digital frontier, I'm here to guide you through it all. Whether you're an aspiring entrepreneur, a seasoned professional, or somewhere in between, this episode is a must-listen for anyone looking to elevate their online presence and impact. Your Next Action Step!Join me, Marisa Shadrick, in the 'Amplify Your Authority' program. This comprehensive group-coaching program guides you through the nuances of online marketing, messaging, and product development. Whether you're an independent coach, a service provider, or a course creator, this program will provide the strategies you need to increase your revenue and establish a commanding presence in your niche. Enroll now and start your journey to amplify your authority in the digital world!CLICK HERE: https://marisashadrick.com/amplify-your-authority/ Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

Email marketing remains to be a powerful business strategy for turning warm leads into customers.In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results.  In this podcast, you'll discover the importance of✅ Subscriber Engagement: Discover why subscriber engagement is the key to a thriving email marketing strategy. ✅ Reengaging a Cold Email List: Understand how breathing new life into inactive lists can boost your email marketing ROI and rekindle relationships with valuable leads.✅ The Power of Effectively Using Tags: Dive into the world of personalization through tags and best practices. ✅ Balancing Informational and Promotional Content: Strike the right balance between providing valuable information and promoting your products or services to keep your audience engaged and receptive.✅ Consistency and Authentic Connection: Explore why consistency and authenticity are the cornerstones of effective email marketing. These email marketing secrets will help small business owners cultivate strong connections with their audience and increase their business success. About Kathy Farah Consulting L L C Convert Kit Email Strategist In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years. Although this was a devastating season, she pushed herself to take control of her life and start her own online business. As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:Website: https://www.kathyfarah.com/LinkedIn: https://www.linkedin.com/in/kathyfarah/Email: Kathy@kathyfarah.comFree Resource: 4 Email Strategies to Reengage Your ListRate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

In a world where business strategies often revolve around ads, funnels, and the latest systems, it's easy to overlook the power of gratitude.But what if I told you that gratitude could be the connection between personal fulfillment and business success? From building solid relationships to reducing stress and attracting opportunities, we can't underestimate the power of gratitude. In this episode, you'll discover➡️ Transforming Business Relationships: Discover how a simple act of kindness can revolutionize your professional relationships and foster a network of mutual respect and collaboration.➡️Cultivating a Grateful Work Culture: Uncover the secret to boosting employee morale and creating a work environment where gratitude leads to unparalleled productivity and job satisfaction.➡️ The Key to Exceptional Customer Service: Learn how integrating appreciation into your customer service strategy can significantly enhance customer satisfaction and loyalty.➡️ Overcoming Entrepreneurial Challenges with Gratitude: Explore how embracing gratitude can make problems more manageable and reduce stress and burnout.➡️ Gratitude as a Catalyst for Creativity and Resilience: Delve into how gratitude can spur creativity and innovation, essential for business success and resilience.Let's make gratitude an everyday practice, building a brand known for positivity, integrity, and growth. Together, we can create a ripple effect of goodwill and an impactful legacy. Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

In today's episode, the remarkable Laura Mangum Broome is joining us. Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and business. Despite these challenges, she embodies resilience and transformation and has even written a book, "Flourishing After Adversity," to share her coping strategies and resilience tools with others. She has also leveraged her experiences to become a successful public speaker. Laura's story is one of strength, faith, and grace, and her journey will leave you inspired and encouraged. Here's what you'll discover: ✅ How resilience is a powerful tool that can help individuals navigate life's challenges and emerge stronger✅ Actionable coping strategies and resilience skills to help individuals face adversity, stress, and unexpected challenges.✅ Cultivate the ability to turn challenging life events into opportunities for personal growth and kindness toward others ✅ An opportunity for listeners to engage with Laura's book launch, and how can they benefit from joining the book launch team?About Laura Mangum BroomeLaura Mangum Broome embodies resilience and transformation. Her journey, marked by breast cancer, the loss of her oldest son, her life-saving heart transplant, and a sudden divorce after 27 years of marriage, showcases the human ability to triumph over adversity. She created the iCope2Hope 3-Step Resilience Framework to help others conquer their fear of change, overcome challenges, and rediscover joy. Her upcoming book, "Flourishing After Adversity: A 3-Step Action Plan to Transform Pain into Purpose and Embrace Joy Again" teaches the same resilience skills Laura used to experience positive growth while starting her life over at the age of 58. Website: https://www.icope2hope.com/Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.