One Book That Changed My Life

"Psycho-Cybernetics" is one of my personal favorite books, and when I first read it, the underlying idea hit me like a ton of bricks and made a huge impact on my mindset.  What if we thought of our subconscious as our own success mechanism?  For ghostwriter, book coach, and book editor Deborah Ager, this book came into her life at a time of great personal adversity, and it helped her take steps forward. In this episode, we talk about what we learned from the book and how we put its ideas into practice.  Three Things You'll Learn In This Episode  Why clarifying our ideas is so important  You can have a really powerful idea and one that has a lot of potential, but if it's buried within a book, even if it's written very well, it can screw up that whole idea by making it confusing or diluting it.  The big takeaway from "Psycho-Cybernetics"  We're all equipped with a mechanism in our subconscious we can use to direct to any outcome. It's like a heat-seeking missile that can go in a positive or negative direction depending on the underlying beliefs that fuel it.  How to combat doubt and flesh out an idea   Whether you're writing a book or starting a podcast, what holds people back from clarity is self-doubt that comes in the form of questions. Clarity is about getting the ideas out and realizing that they're going to be messy at this stage, and that's okay.  Guest Bio  Deborah Ager is a ghostwriter, book coach, book editor and host of The SOS Show. She helps ambitious entrepreneurs become authors of sales, leadership and personal development books.  For more information, head to https://www.radiantmedialabs.com/ (https://www.radiantmedialabs.com/) and connect with her on https://www.linkedin.com/in/deborahager/ (LinkedIn).   Psycho-Cybernetics by Maxwell Maltz

“Traction” and its Entrepreneurial Operating System has had a huge impact on entrepreneurs of all types. Most of us are grappling with the question of turning our own unique way of solving problems into a system that has a strong selling proposition.  In this episode, consultant and founding partner at Scalto, Gabriela Pulido shares how this book helped her set and reinforce a new strategic direction for her business. Three Things You'll Learn In This Episode  Working with a client vs. working for a client There's two ways to bring a strategy to completion - dump it on the client and leave them to implement or draw the client into the process and work with them. The only way to really have their by-in is to allow them to participate and create the strategy with you.  Why entrepreneurs struggle to find their integrator  It's rare to find someone that fits you like a puzzle and does the things you're weak at  so you can just be the visionary and throw stuff over your shoulder to them as you're running 100 miles per hour.  The right way to go about scaling If you're drawn to scaling, it's tempting to build things that are scalable first and sellable second, and skip over the most important part - whether the customer actually wants to buy it. It's way better to figure out what the customer actually wants and what's such a no-brainer that they will absolutely say yes to and then scale and systematize it.  Guest Bio  Gabriela Pulido is the founding partner at Scalto, an agency that helps financial firms navigate through the challenges of becoming truly scalable. Their focus is enabling firms to jump ahead of the competition by designing all aspects of a truly scalable business: the offering, the client experience, the brand and the communications and lead generation process. For more information head to https://www.scalto.com/ (https://www.scalto.com/).  “Traction: Get A Grip On Your Business” by Gino Wickman

From an author's perspective, there's no greater achievement than having your ideas become so deeply ingrained and absorbed that people unconsciously implement them. If there are two books that have rightfully earned that status, it would be “The 22 Immutable Laws of Marketing” by Ries and Trout and “Crossing the Chasm” by Geoffrey Moore.  These books have made a life changing impact on a marketer I really respect, Christopher Lochhead, so much so that he believes any card-carrying marketer can't consider themselves one without reading them.  In this episode, master of category design, bestselling author of Play Bigger and host of Follow Your Different, shares how these books have informed his thinking on marketing.  Three Things You'll Learn In This Episode  How to turn ideas into unconscious competence Don't just declare a new discipline or new way of thinking, codify it and introduce new frameworks and lenses so that people can take the framework and do something different with it.   Personal branding is the “modern entrepreneurial herpes”  The problem with personal branding is that it's nothing more than a symptom of the “me disease” that plagues marketing today. In a world of influencers, it's really easy to think your marketing's about you, but the truth is no one cares about you outside of the component of you that's illustrative of something they want.  How to Cross the Chasm  The most powerful marketing is word of mouth, but how do you scale it? By building momentum inside of an industry, and letting those verticals influence each other. If we throttle hard on certain demographics and even geographics, we won't usually need as many people as we think to turn a category. Guest Bio  Christopher Lochhead is an entrepreneur, master of category design, #1 business podcaster, the 11-time #1 bestselling author of Play Bigger. He's the host of Follow Your Different and Lochhead on Marketing, and he writes Category Pirates, a top 0.5% paid business newsletter on Substack.  To listen to the podcasts and subscribe to Category Pirates, head to https://lochhead.com/ (https://lochhead.com/).  “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout “Crossing the Chasm” by Geoffrey Moore 

Daniel Mangena stumbled upon his own success code while trying not to fail at ending his own life, and he has Eckhart Tolle's "The Power of Now" to thank for it. Dark, but within it, we can learn just how naturally powerful human beings are at changing our own internal programming.  It doesn't matter what we say we want, what matters is what we desire at our deepest unconscious level.  What happens when what we want to achieve isn't in alignment with that internal programming? How do we get our unconscious minds on the side of our desires?  In this episode, Motivational Speaker, Best-Selling Author, Writer, Podcaster, Business and Life Coach, Dan shares how this book showed up in his life and how it almost-effortlessly completely changed the direction he was headed.  Three Things You'll Learn In This Episode  How a faith-based background can affect our inner programming  Abundance is our natural state. We're wired for success and achieving the goals we set out for ourselves, but very often religion beats that out of us and installs a belief that success is the result of ill-gotten gains. To correct this programming, we have to reconcile our beliefs with whatever success is, otherwise there'll always be that internal conflict.  Why our results are predetermined (even before we take action) You're never failing, losing or procrastinating, your unconscious mind is just moving you towards whatever you really want at a deeply unconscious level. You're not broke, you're just playing out the exact financial situation you're aligned to internally. Our minds perfectly execute whatever images they get from us. When we're not getting what we want, it's because we're giving them crappy images to begin with.  How to get your beliefs aligned with what you want Our input is what creates our programming from when we're little, and it can be changed. The same method that built us can rebuild us, it just requires more effort because we now have analytical minds that will filter out those inputs to match the story that we have already. Our God-given gift is the ability to step in and have a say in what's going on in our programming.  Guest Bio  Daniel Mangena is Motivational Speaker, Best-Selling Author, Writer, Podcaster, Business and Life Coach. His mission is to enable as many people as possible to live a life of abundance, joy and purpose. Through his various programs, materials and one-on-one coaching; he offers something for everyone. It doesn't matter if you're starting with nothing, or even if you have a lot of debt: Daniel can help. Whatever your dream life looks like - Daniel wants to empower you to move towards it with confidence and assuredness that it is inevitable. And it doesn't have to cost you a penny! His FREE resources, podcasts and blog articles, could just be the final pieces of the puzzle for you! For more information, visit https://dreamwithdan.com/ (https://dreamwithdan.com). 

We don't get a lot of people on this show who come across a new book that massively impacted them right away, and changed how they'll do business for the rest of their life.  For best selling author, host of top 1% podcast How to Land a Job, and founder of Mastering College to Career, Daniel Botero, "$100M Offers" by Alex Hormozi shifted the marketing of his program, and quadrupled his sales.   In this episode, he shares what he implemented and how it changed his approach to sales and marketing.  Three Things You'll Learn In This Episode  Why creating a course becomes necessary If you're in the coaching/consulting world, at some point you'll run up to the decision of building out a course so you can have more of an impact. You can only have so much of an impact through speaking, individual or group coaching.  A great marketing mechanism vs. a great offer As course creators, we're really proud of our programs and all the features and mechanisms we put into them, but it might not be what our clients care about. What could quadruple the results of our programs is stripping all those mechanics and focusing on what they care about. We need to sacrifice the things we want to talk about in order to talk about what they care about, which in Daniel's case was removing the risk of signing up.  The huge coaching problem “$100M Offers” solves It's really hard for people to niche down far enough and then figure out a method that can guarantee clients the results as long as they do their part. Guest Bio  Daniel Botero is a best selling author, host of top 1% podcast How to Land a Job, and the founder of Mastering College to Career. He ​​helps International STEM Students land their dream job and get sponsorship, without applying to 100s of companies.  To get in touch with Daniel connect with him on https://www.linkedin.com/in/thedanielbotero/ (LinkedIn) or send an email to daniel@masteringcollegetocareer.com.  Get $100M Offers: How To Make Offers So Good People Feel Stupid Saying by Alex Hormozi https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8?language=en_US (here).

“Think & Grow Rich” has been so impactful to this week's guest that if she had to choose one book to grow her business, it would be this one.  Once you get past the old timey 1930s language, there's so much entrepreneurs today can gain from applying the lessons and insights of this book.  How do we set a strong intention but have enough faith not to be too attached to the outcome? Does being 3 ft. from gold always mean we have to persist with one thing?  In this episode, founder and CEO of JJ Coaching & Consulting, a DFY Course Creation Agency, Jasmine Jonte shares how this book came into her life and how it changed her business.  Three Things You'll Learn In This Episode  The role of faith and desire in achieving something Once we set an intention for something, we can't be too attached because that means we're lacking in faith. We have to develop a level of forgetfulness and let our subconscious do the rest.  The other side of “don't quit before you're 3 feet from gold” As entrepreneurs, we're often too scared to let something go just in case we're 3 ft. from gold. Oftentimes, the letting go is what allows us to find the gold mine, instead of persisting towards one specific outcome.  Develop a minimum viable course content Once the basics of your course are taken care of what holds people back from success and scaling is continuing to add things to it. At that stage, we have to start thinking about what you can cut, what resources you can add to shortcut it for them, how to add socialization and different ways to dispense the content.  Guest Bio  Jasmine Jonte is ​​an Integrator, Online Program Ghostwriter, mastermind facilitator and the founder of JJ Coaching & Consulting, a DFY Course Creation Agency. She keeps online coaches and consultants in their genius zone, and helps experts translate their knowledge into world-class courses from outline to upload. For more information, visit https://www.jasminejonte.com/ (https://www.jasminejonte.com/) and follow https://www.instagram.com/jasminejonte/ (@jasminejonte) on Instagram. 

When both a top coach and the head psychologist for The Navy Seals recommend a book, you know there's something really impactful about it. That book is "Mindset" by Carol Dweck, and it truly gets to the heart of what makes us pull the throttle back on our own progress.  What is the difference between the fixed and growth mindset, and how does it show up in our businesses and our lives in general?  In this episode, passionate performance coach, motivational speaker, business strategist, top sales professional and philanthropic leader, Brian Bogert shares how he implemented the book's breakthrough idea, and its timeless approach to mindset.   Three Things You'll Learn In This Episode  The truth about performance  Most people think they are stuck for the wrong reasons in their lives - they put their lack of progress down to wrong tactics and strategies. What actually holds us back are the emotional triggers, behavioral patterns and environmental conditioning that make us our own bottleneck.  Fixed vs. growth mindset  The fixed mindset is that we're born with a set of tools, abilities and skills that we'll have to use for the rest of our lives, and that there's no way to change them. In a growth mindset, we're moldable - we evolve and progress overtime and and change the tools we're working with. A fixed mindset focuses on outcomes, outward validation and an outcome we can't control. Growth focuses on the process.   Detach and amplify  When you're worried about the outcome, you take a step back from the process. By putting the intentional thought process around the actions we can control every single day, that drives toward the outcome we desire.  Guest Bio  Brian Bogert is a passionate performance coach, motivational speaker, business strategist, top sales professional and philanthropic leader who believes in helping growth-minded individuals achieve the best version of themselves: their most authentic selves. For more information, visit https://brianbogert.com/ (https://brianbogert.com/) and follow https://www.instagram.com/bogertbrian/ (@bogertbrian) on Instagram.  Brain is on a mission to reach 1 billion people through his content, get his free resources at http://nolimitsprelude.com/ (http://nolimitsprelude.com/).  “Mindset: The New Psychology of Success” by Carol Dweck

Most coaches start their journeys because they need the very thing they end up teaching others. For our guest, facing a shocking, tragic and life-altering loss led her down the path of helping other people through grief, and understanding it at a deeper level.  Life-changing books come into our lives when we really need them, and for Laura Jack, The Grief Recovery Handbook, showed up during this challenging time in her life and changed everything.  In this episode, the Compassionate Communication Coach, Trainer for The Grief Recovery Institute®, International Best Selling Author, Speaker, and Founder ofhttps://www.thecompassioncodeacademy.com/ ( The Compassion Codecademy™) talks about this journey, and how to deal with the grieving experiences in our lives (which are more common than we think).  Three Things You'll Learn In This Episode  Be helpful and impactful  For heart-centered entrepreneurs, the challenge is showing up effectively without overcommitting, over-accepting and getting trapped by your own compassion and burning ourselves out in the process.  The most eye-opening and heart-opening definition of grief  Grief is the conflicting feelings that come at the end of or change in a familiar pattern of behavior. It doesn't necessarily have to be associated with devastating experiences. Even the milestones in our lives are grieving experiences. We need to honor the feelings that come with these experiences because they are all valid.   Covid pulled the scab off grief Covid was a major awakening in our understanding of grief. It exposed a lot of the infected unresolved wounds we were ignoring because we were busy and distracted. When the pandemic hit, we didn't have anywhere to hide from these feelings.  Guest Bio  Laura Jack is a Compassionate Communication Coach, Trainer for The Grief Recovery Institute®, International Best Selling Author, Speaker, and Founder ofhttps://www.thecompassioncodeacademy.com/ ( The Compassion Code Academy)™, Laura provides in-depth training, both personally and professionally, for those who want to communicate compassionately while navigating challenging conversations and change or loss of any kind. Her mission is to create a culture of compassion, starting with self, by supporting people to move through their grief so they can rediscover theirhttps://www.thecompassioncodeacademy.com/programs/transformational-programs ( Light After Loss)™ and turn their pain into purpose. For more information, follow https://www.instagram.com/laurajackcoaching/ (@laurajackcoaching) on Instagram.  Book  The Grief Recovery Handbook: The Action Program for Moving Beyond Death, Divorce, and Other Losses including Health, Career, and Faith. 

Sometimes a book changes your perspective on outward things, but once in a while, you run into a book that gives you permission to be yourself.  For international ultrapreneur Deb Drummond, that book was “Living in the Light” by Shakti Gawain. For someone who often felt different, it was a book that shed light on who she is, while creating a deeper sense of self-trust.  How did it give her direction and confidence as an entrepreneur?  In today's episode, Deb shares what the book did for her, and how it informed her take-big-swings approach to business.  Three Things You'll Learn In This Episode  Accepting the necessity of both feminine and masculine energy Masculine and feminine energy are different, but that doesn't mean one or the other is inherently bad. There's a tendency to be comfortable with one or the other instead of accepting that both are necessary. What has changed for women in entrepreneurship  The environment Deb entered years ago as a female entrepreneur was very different. Women had to fit in with the boys' club to get noticed before they could break away and truly become who they are. Now there's more room for female entrepreneurs to come in as who they truly are, and be who they want to be in the sandbox.   Why it's unrealistic to believe that our ideas will stay the same As entrepreneurs, we're usually defined by the POV we hold at a certain time. Deb learned that we can be equally okay with doing what we're doing right now without holding so strong an allegiance to it that we can't evolve.  Guest Bio  Deborah Drummond is an international ultrapreneur, network marketing professional, coach, motivational and top performance speaker, multiple #1 Author and host of Mission Accepted. She is a pioneer in the world of natural health and has created two companies in the field since her early 20's.  She is practical yet creative, and thinks out of the box to accomplish the goals needed for her clients and their achievements. Deb is very clear on her purpose. You see it in all that she does, whether coaching, speaking, training, writing, or listening. She's on point and will move you deeper and stronger into a position of being optimal in all ways. For more information visit https://debdrummond.com/ (https://debdrummond.com/), email deb@debdrummond.com and listen to Mission Accepted on your podcast platform of choice.  Get “Living in the Light: Follow Your Inner Guidance to Create a New Life and a New World” by Shakti Gawain https://www.amazon.com/Living-Light-Follow-Guidance-Create/dp/1608680487 (here). 

Nelson Nash's “Becoming Your Own Banker” is the definition of a MicroFamous book. Within certain circles, it's legendary and intensely influential, and it has been pivotal in changing many lives - including Joey Mure's.  The book took him from the hamster wheel of high commission sales to true financial freedom by changing how he thinks about money.  When did the book come into his life, and how did it change his life? In this episode, the co-founder and co-host of Wealth Without Wall Street, shares the changes this innovative, contrarian book made possible.  Three Things You'll Learn In This Episode  The truth about retirement  We have to stop buying into the lie that retirement is the answer, that we have to work until we're “out of service”. The real answer is getting financial freedom and having our passive income exceed our expenses so we can do what we want, not what we have to. Passive income allows us to do what we're passionate about with the financial stability to make that move.  How to power up the principles of Becoming Your Own Banker  When you pair Becoming Your Own Banker with the principles of passive income of Rich Dad, Poor Dad, it's like dynamite. Opportunities find cash, but because of how we're taught about money, we're blind to them. By putting your money in a place we can control and access it, we put our wealth building into overdrive.  The one thing that will increase our financial freedom Wall Street tells us to separate our money into different pools - a 401k here, money for vacations and savings there. Nelson Nash taught us that money is one big pool, and if we bring it together, we have access to more opportunities.  Guest Bio  Joey Mure is ​​co-founder, partner and host of Wealth Without Wall Street. Wealth Without Wall Street provides financial insight and tools to break free of the mindset and bondage of Wall Street. Joey and his co-founder Russ created a plan to help entrepreneurs create their vision of financial freedom. For more information, visit  For more information visit https://www.wealthwithoutwallstreet.com/ (https://www.wealthwithoutwallstreet.com/). Download the Wealth Without Wall Street app https://app.wealthwithoutwallstreet.com/ (here).  Sign up for the Passport Challenge at https://wealthwithoutwallstreet.com/passport (https://wealthwithoutwallstreet.com/passport).  

For this week's guest, “The NLP Coach” isn't just a book that came into his life at the right time personally. It also changed the trajectory of his entire career, taking him out of his real estate business and into the world of coaching.  The book gave him the framework on how other people think, and how we can separate ourselves from our thoughts so we can engineer the direction we want to go.  At the heart of coaching is the need to understand why people do what they do, and how to change it if we want different results, and the book has both the mental framework of NLP and the practical processes to do just that.  In this episode, Breakthrough Trainer, Business Coach, NLP Master Practitioner, and Speaker, Spencer Combs shares what he got out of this book, and the one thing he keeps returning to years after reading it.  Three Things You'll Learn In This Episode  How Spencer's journey led to him being a coach Many people who are in a coaching role have had some level of trauma in their childhood or youth in some way, shape or form. Those experiences create a dynamic where you're curious about why people do what they do.  Using NLP to change the inner track of our thoughts  Most of us have a life because of the story we're telling ourselves. If we figure out how to change the story, we can change our lives. If we fuse with the story, we'll accept it, internalize it and it starts to filter through the way we see reality, it starts to color our actions and the results we get.  How Spencer creates Aladdin moments for his coaching clients Meta-Programs are the thing Spencer keeps coming back to years after reading “The NLP Coach”. All of us are wired to act a certain way, but there are ways to engineer this wiring so we can get better results. Meta-Programs open us up to new perspectives, and which allows us to see a whole new world and make change possible.  Guest Bio  Spencer Combs is a Breakthrough Trainer, Business Coach, NLP Master Practitioner, and Speaker. In the greater part of two decades, he has advised million dollar business owners, US Army Colonels, and trauma victims with his programs. In that time, Spencer Combs has relentlessly worked on his 4 phase process for personal and professional alignment. Using that process, he has helped hundreds to accelerate profits, intensify productivity, and deepen their purpose. The Qualified Champion is respected as one of the most valuable tools to personal and business development. As a highly sought after Coach, Spencer Combs continues today in empowering and enriching the lives of everyone he connects with. For more information head over to https://www.spencercombs.com/ (https://www.spencercombs.com/).  Get the book https://www.amazon.com/NLP-Coach-Comprehensive-Well-Being-Professional/dp/074992277X (here).  ​​

To fully understand the massive potential of Bitcoin, specific books are necessary reading, including “The Sovereign Individual” by James Dale Davidson. It's a book that ties social constructs and the issues we face not to political forces, but to economic ones.  How did reading “The Sovereign Individual” change how investor and Urban Pacific Group CEO, Scott Choppin views the opportunities in Bitcoin? With so many economic forces promising to have ill effects, how do we unfreeze and get out of our cynicism so we can find the opportunity?  In this episode, Scott talks about how this book changed his understanding of money as we know it.  Three Things You'll Learn In This Episode  Monetary systems control a lot more of our lives than we think We don't typically associate what happens in society with economic incentives, but the monetary system is at the heart of what people and countries do. Monetary policy and forces like inflation drive the decisions we make, income inequality and even social disruptions.  Don't be cynical, find the opportunity  Reading “The Sovereign Individual” took Scott down the path of preparing for the things that will be a way out of what's going wrong. Economically speaking, there are going to be challenges and ill effects. Instead of getting cynical, we have to know that Bitcoin has massive untapped opportunities and solutions to these big problems.  Fear erodes your ability to take action Negative economic cycles tend to trigger our fear complex, which makes it hard to innovate and solve problems. When we aren't prepared, we freeze up and get knocked off center, and every situation feels way worse than it is. We have to put practices and rituals in place that allow us to reduce and eliminate fear so we're ready to take action.  Guest Bio  Scott Choppin is the founder and CEO of The Urban Pacific Group, a Real Estate Development Company Providing Recession-Resilient Investment Opportunities in Workforce Rental Housing. For investors seeking superior recession resistant long term investment returns, workforce housing is a safe and secure investment that allows investors to capture superior and stable investment returns while supplying much needed moderate income housing to families located in deeply supply constrained housing markets. Urban Pacific's Urban Town House (UTH) housing model is an innovation in the workforce housing real estate development marketplace, and is a stable income generator that performs both now and in a recession as a function of housing a stable and "sticky" family renter demographic.  The Sovereign Individual: Mastering the Transition to the Information Age by James Dale Davidson. For more information visit https://www.urbanpacific.com/ (https://www.urbanpacific.com/) and sign up for the newsletter. 

We all play with an internal set of rules that we aren't even aware is governing us. As entrepreneurs, our financial set point determines how we make decisions, and even the effort we put towards growing our businesses.  It's always a great idea to examine our money beliefs and reset them. “The One Minute Millionaire” is the book Master Business Coach, Jeanna Gabellini recommends to clients struggling to fully commit to their businesses.  In this episode, she shares how this book helped her raise her financial set point and make better business decisions.  Three Things You'll Learn In This Episode  The secret to going all in without the motivation of urgency It's easy to be all in when you have a deadline, emergency or a huge financial need, but how do we motivate ourselves to chase goals when we're not in pain? For entrepreneurs, it can be hard to commit and get behind a decision if it doesn't feel urgent. To have motivation without urgency, we have to tap into our why and the thing we want to get out of our building our businesses.  Plan for the masses  If we build our businesses without the expectation that it will fail, we will build it differently and won't make it the best it can be. We need to get our head in the game and plan as it's going to be a success right from the start.  Gamifying your goals  Shifting our mental gears about money, and raising our financial set point isn't an overnight process. Our mindset doesn't just change and stay that way. When you're trying to make big leaps, you have to steep yourself in it daily and really let it percolate for the change to last.   Guest Bio  Jeanna Gabellini is a Master Business Coach, Law of Attraction expert, and Chief Rabble Rouser of MasterPeace Coaching. After 20+ years of liberating business owners from the curse of "not enough" and the myth of "hard work pays off," she knows, without question, you can make massive amounts of money and impact millions (even if you've been struggling for years) if you're willing to flip the switch in your thinking, chuck the old-school rules in the toilet, and stay true to what lights you up and turns you on. For more information, visit https://masterpeacecoaching.com/ (https://masterpeacecoaching.com).  Get Jeanna's free template More Clients Now https://moreclientsnowtemplate.com/ (here).  The One Minute Millionaire: The Enlightened Way to Wealth 

For anyone who's read or listened to any of David Goggins' stuff, you'll know that the guy went through a lot of challenges to get to where he is. Enduring abuse as a child, health problems, two Navy Seal hell weeks and a lot more.  His experiences can be incredibly motivating, but for hard-charging entrepreneurs, there's another thing we can pull from his story - a different perspective on our own challenges and how we approach them.  How did “Can't Hurt Me” get investor, agent and team leader, Rodney Ross to slow down and change his goals? In this episode, we talk about Goggins' book and how it changed the trajectory of Rodney's business.  Three Things You'll Learn In This Episode  The surprising insight Rodney Ross got out of “Can't Hurt Me” “Can't Hurt Me” is designed to kick people in the ass, get them off the couch and start working harder and buckling down, but if you're already driving hard as an entrepreneur,  it can actually get you to slow down and realize you don't have to achieve everything right now.  How Goggins can shift your perspective  David Goggins went through immense challenges from childhood, and those experiences can put our own challenges in perspective. The problems in our businesses can feel huge, but if we look at them differently, they don't seem so insurmountable.  How to tackle anxiety, panic and depression  Anxiety and panic can be debilitating for entrepreneurs, but there are resources that can help us to catch negative emotions early, diffuse them and trick our brains into not freaking out. From a course that helps people overcome their fear of flying to Acceptance and Commitment Therapy, there are many ways to attack the problem.  Guest Bio  Rodney Ross is an agent, investor and team leader. Rodney Ross has a broad array of experience in the real estate industry. Rodney is one of the founding members of the Limitless Team, and also a partner in the team's investment property development projects, which are focused on building single and multi-family properties in the city of Philadelphia & Camden . He is also a partner in AJR Endeavors, a partnership focused on the redevelopment and revitalization of 36 rowhomes that were involved in the 1985 MOVE bombing in West Philadelphia. He discovered his passion for real estate during his time at Drexel University when he purchased his first investment property in 2009. After becoming a licensed agent, he developed an intimate knowledge of how to make successful real estate investments, helping his clients make over $1,000,000 in estimated profits. Rodney also hosts the 80/20 Rockstars Podcast and creates helpful videos for those wanting to learn about real estate and business. Rodney's charm and honesty allows him to capture audiences both in person and on screen. For more information, visit https://www.limitlessre.com/ (https://www.limitlessre.com/) and follow https://www.instagram.com/phillyrealestateboss/ (@phillyrealestateboss) on Instagram. 

Standing out in a crowded marketplace is an age-old problem that plagues service providers. In his book, "The Purple Cow", Seth Godin likens it to being part of a herd of brown cows, fighting the battle for attention in the sea of sameness.  His strategy for standing out? Become a Purple Cow through your marketing. This book was written in 2002, in a different media landscape, but its principles are still rock solid today.  Today, I'm joined by Glenn Twiddle, an entrepreneur and coach who built his business on the Purple Cow principles. He shares the insights he took away from the book, and how he still applies them today.  Three Things You'll Learn In This Episode  How Glenn grew his business by borrowing a little paint from Purple Cows  You don't have to be a Purple Cow yourself to benefit from the strategy. Glenn was able to leverage the authority, celebrity and credibility of people like Gary Vee and Richard Branson to increase his own, like the supporting act for a big band.  Purple Cow products vs Purple Cow marketing Not everyone can build a purple cow product, but that doesn't mean we can't use purple cow marketing strategies. If you have a commodity product, the only way to stand out in the sea of sameness is to make it fun, outrageous and as different as possible.  Why the Purple Cow concept is so timeless and universal As products change, we can use the same purple cow marketing skills to get the message read, heard and consumed by an audience in any medium we choose. This can be transferred from product to product and industry to industry.  Guest Bio  Glenn Twiddle is a real estate coach, speaker, marketing consultant and author of the bestselling book 'Punching Above Your Weight'. He has become synonymous with 'Out of the Box' marketing ideas for real estate. He teaches Real Estate Agents a step-by-step, fill in the blanks system for becoming the #1 Real Estate Agent in your area, in 3 years or less, no matter where you are starting right now.  Get Purple Cow: Transform Your Business by Being Remarkable https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 (here). 

If you're in pursuit of things that give you more calm and clarity, "The Subtle Art of Not Giving a F*ck" by Mark Manson is a great book for getting clear on your priorities and focusing on what matters.  For real estate investor, commercial builder and coach, Sue Hough, this book came into her life during the peak of 2020, a time where so many of us felt deflated and frustrated. The important lessons Manson teaches helped Sue overcome overthinking, self-pity and making assumptions. In this episode, Sue shares how this book impacted her mindset, how she thinks of people and the actions she takes. She also talks about the amazing new project she's working on in the Smoky Mountains and the drive behind it.  Three Things You'll Learn In This Episode  What if you're wrong about everything? If we look at how we see people and the snap judgements we make, we might just realize that we might be wrong about everything. Our perception of people and situations might not be what we believe they are. Another person could be having a bad day and going through their own struggles, or how we see their behavior could be filtered through our own emotions.  The stories we tell ourselves can inflict more pain that reality  The normal human temptation is to analyze what's going on in the world around us and ascribe motives and meanings to things we're actually not 100% sure about. Being wrong about everything also extends to ourselves. What we believe about ourselves might not be based in reality, and those beliefs might cause more pain, suffering, anger and frustration than the actual experiences we have.  Choose what you pay attention to We're responsible for how we perceive things, and we can only care about a few limited things. One of the most profound insights from "The Subtle Art of Not Giving a F*ck" is that we choose the things that we choose our own struggles, and we can pay attention to the things that matter and stop letting the rest trip us up.  Guest Bio  Sue is an entrepreneur, speaker, Creative Commercial Builder and Founder/President of Moody Moon Ridge and August James Limited. With more than two decades of experience, Sue uncovers, develops & builds inspiring spaces to live and work in that honor the creative soul and bring joy to her clients. She is a voice of experience leaning into the joy of making development dreams come true. Sue's entrepreneurial experience and mature sensibility position her to deliver turnkey construction projects where bliss comes to life. For more information or to reach out to Sue, email sue@augustlimited.com.

In the world of sales, networking and making connections, a lot of our success has to do with our non-verbal brands. The first impression people have of you, your body language and how you present yourself can affect whether or not people hire you. A lot of service-based entrepreneurs struggle in this area, and have no idea what kind of impression they're leaving on someone else.   For business coach, speaker, body language trainer and author, Nancy Ganzekaufer, “Captivate” by Vanessa Van Edwards was the pivotal book that provided science-backed tactics to solve this problem. How can we change how we present ourselves with simple tweaks to our body language?  In this episode, we talk about this book and how to communicate more effectively without even speaking.  Three Things You'll Learn In This Episode  Our body language speaks louder than words  Before we even open our mouths, people get an impression of us based on our body language. Most entrepreneurs and speakers pay attention to their words, they practice what they are going to say, but they don't necessarily practice how they present themselves.  How to snap out of your imposter syndrome  Imposter syndrome - and feeling like you don't know enough to teach can really lock up a coach. Your only goal is to be one step ahead of your client, if that's all you are, you're enough to be doing what you're doing.  Body language includes our eyes  There are 2 types of gazes that can impact how well we can connect with people and the kinds of relationships we can build with potential clients. We can present ourselves with a power gaze or a social gaze, and simple techniques can help us shift from one to the other and become better communicators and negotiators.  Guest Bio  Nancy Ganzekaufer is a Business Coach, Speaker, Body Language Trainer and Author.  She specializes in coaching service-based entrepreneurs, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence. Nancy has empowered thousands of entrepreneurs to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority. For more information, visit https://nancyganzekaufer.com/ (https://nancyganzekaufer.com/) and join Nancy's community The Coaching Hot Spot on https://www.facebook.com/groups/thecoachinghotspot/ (Facebook). Get “Captivate” by Vanessa Van Edwards https://www.amazon.com/Captivate-Succeeding-Vanessa-Van-Edwards-ebook/dp/B01L8C4WKC/ref=sr_1_2?crid=1M5HBR01OPWAN&keywords=vanessa+van+edwards&qid=1642096001&sprefix=vanessa+van+edwards%2Caps%2C215&sr=8-2 (here). 

For many entrepreneurs, there's one book that set them on the trajectory of business ownership and investing, “Rich Dad, Poor Dad”. It's a game-changing book that planted the concept of getting your money to work for you, and using leverage to get to your goals.  The thing with powerful books like “Rich Dad, Poor Dad” is that their ideas don't just apply to one specific area, like real estate. Their insights can show up in another area of our lives and create a massive breakthrough.  For Amazon Overall #1 Best Selling Author and the founder of Book Launchers, Julie Broad this book did a lot more than get her in investing, it has influenced how she marketed her own successful book. In this episode, she shares what she's learned and what it actually takes to publish a successful book.  Three Things You'll Learn In This Episode  The “Rich Dad, Poor Dad” Effect Most of us are raised with the idea that things are scarce, so we have to go out and get the best job we can find, do everything you can to deserve that job, get promotions and keep climbing the corporate ladder. “Rich Dad, Poor Dad” blows that completely out of the water, and it has been responsible for igniting the entrepreneurial bug for a ton of people, and getting them to leave traditional employment.  Marketing from Day One Like podcasts, most of the work of whether it takes off or not is done before the book even launches. The success of the book is in those critical strategy decisions you make in the process leading up to the launch.   The power of leverage One of the things “Rich Dad, Poor Dad” is great at is getting us to think about getting to our goals using leverage, and not just in terms of money. In marketing, we can accomplish our goals by leveraging other people's audiences, which was a key factor in Julie Broad's book marketing success.  Guest Bio  Julie Broad is the founder of self-publishing services firm Book Launchers and Amazon Overall #1 Best Selling Author, knows what it takes to successfully self-publish a book. Her popular YouTube channel, BookLaunchers.TV, embodies the hashtag of #noboringbooks helping nonfiction authors write and market books people want to read. Julie's titles include More than Cashflow, which topped Amazon, The New Brand You, and her latest book, Self-Publish & Succeed. A recognized real estate investor, successful entrepreneur, and notable speaker, Julie also received the Top 20 under 40 Award for her business and community contributions. She's been speaking on stages across Canada and the US since 2009, sharing her strategies to write a book that builds your business and have more impact and influence with your brand. An expert on writing a book with marketing in mind, Julie teaches the best approaches to get results, make an impact, and ultimately, make more money. Julie always leaves people inspired, excited, and with clear steps to take action immediately. Her advice for authors and investors has been featured in Forbes, Entrepreneur.com, Yahoo! Business, CTV, the Toronto Sun, Medium.com and many local and national TV shows. Born and raised in Canada, Julie currently resides in Los Angeles with her husband and son. When she's not busy with Book Launchers or her family, you'll find her at CrossFit or playing poker. Head to https://booklaunchers.com/7steps (https://booklaunchers.com/7steps) for more information, and find out more about Julie's book publishing system.  Buy Julie's book Self-Publish & Succeed https://www.amazon.com/dp/B08R16WBPT/ (here). 

The “Tao Te Ching” is an ancient work with highly relevant teachings today. In fact, if you've read some of the modern era's greatest books on mindset, spirituality and time management, you'll discover concepts that track back to this book.  What does the “Tao Te Ching” teach us about what's important, and the value of living in the present? How do we balance setting goals with doing the work for its own sake?  In this episode, I'm joined by online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show, Ian Garlic. He shares the impact this book has had on his life and entrepreneurship journey.  Three Things You'll Learn In This Episode  The best salespeople collect stories The stories of our customers and clients can be the thing that inspires and compels our prospects. It's been proven that when we tell a story with emotion, people are more likely to do what we ask them afterwards.    Detach from outcomes  As entrepreneurs it's really easy to solely attach value to outcomes and accomplished goals instead of seeing the value of whatever we're doing in the present moment. If we're running on the motor of getting through a task to get to the next thing, doing something for its own sake changes how we move through our day.  The danger of thinking we know everything A cup that's full to the brim has the least value because it leaves zero room for new insights. When we think we've reached the height of our knowledge, we close ourselves off and make it impossible to learn anything to grow.  Guest Bio  Ian Garlic is an online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show. For over 10 years, he has helped service-based businesses (from lawyers to SaaS companies to highly complex industries) find their most powerful client stories, capture them on video, and deliver them at the perfect time to guarantee MORE leads, BETTER clients, and MORE sales. People remember, share, & BUY stories. Stories resonate with potential prospects, allowing you to become their friend & the authority. When you use video the RIGHT WAY, along the customer journey, prospects see you as the GO-TO expert in your industry. You become a TRUSTED ADVISOR before meeting them.  For more information and to connect with Ian go to https://www.linkedin.com/in/iangarlic/ (https://www.linkedin.com/in/iangarlic/) and mention this show, and find The Garlic Marketing Show on your podcast platform of choice!

James Allen's “As a Man Thinketh” may have been published over 100 years ago, but it still remains one of the most powerful books in the realm of personal development and self-awareness. For personal intelligence expert, coach and teacher, Michael Benner, it was a lid-lifting book that gets to the heart of what it takes to overcome fear and remove barriers to success.  How does fear erode our innate heart and brain function and make it harder for us to accomplish anything? How do we become more aware of our own fear and get our fight or flight response to back off?  In this episode, Michael shares how this book impacted him and he also talks about the key ideas behind his own book, Fearless Intelligence.  Three Things You'll Learn In This Episode  Take total responsibility for creating your life Your intention and the thoughts, feelings and behavior that follow create your reality. We're not victims of a life that's being done to us, but life flows through us and if we create alignments with our creative life force, all things are possible.  How to become aware of and defeat fear  Fear is what we don't understand, it has little or nothing to do with danger, it's just a response to confusion. It triggers an amygdala hijack and shreds your heart and brain function so you're left with your primitive lizard brain. Using slow deep breaths and positive affirmations, we can persuade the unconscious mind that we're actually safe and regulate the fight or flight and the lizard brain to back off.    A powerful way to tap into confidence  Our essence as human beings is to solve problems and redeem ignorance into understanding. Whether we're confident or not, this is a nature we all possess. When we set the personality aside and look at who we are as a species, we can remind ourselves that we're made to step into the unknown and improve what's there and bring order to chaos. With that attitude, success is guaranteed  Guest Bio  Michael Benner is an expert on personal intelligence, teacher, podcaster, and author of Fearless Intelligence — The Extraordinary Wisdom of Awareness. He's also written the breakthrough self-awareness training, Internal Vigilance, commissioned by the Orange County California Sheriff's Academy in Anaheim. He is well known throughout Southern California for his popular human potential talk radio programs on KABC-AM, KLOS-FM, KLSX-FM, KCBS-FM, KRLA-AM, and most recently on KPFK-FM. He has served as the Sports Psychology Consultant for the U.S.C. Women's Tennis Team and the Burbank Burroughs High School Baseball Team. Michael left broadcasting as a full-time profession in 1987 to begin his own business, Personal Development Strategies. With offices now in La Quinta near Palm Springs, California, he provides counseling and personal development training to individuals and couples, as well as consulting, training, and coaching for business executives, managers, and teams. As presented by Michael, Personal Development Strategies include self-awareness and emotional intelligence, stress management, critical thinking, and relationship management. Buy Fearless Intelligence: The Extraordinary Wisdom of Awareness on https://www.amazon.com/Fearless-Intelligence-Extraordinary-Wisdom-Awareness-ebook/dp/B07G3DPJVT (Amazon) and listen to the podcast Ageless Wisdom over at https://www.theagelesswisdom.com/ (https://www.theagelesswisdom.com/).

Most people stay stuck in one place and sabotage themselves because they fear failure, but according to "The Big Leap" by Gay Hendricks, a fear of success can be just as debilitating and keep us from becoming a bigger version of ourselves.  For Jane Sagalovich, this insight resonated heavily with her, helped her uncover why she was stuck, and allowed her to realign her nervous system so she doesn't sabotage herself before success.  In this episode, she shares how this book impacted her life in so many ways, and we also talk about what it takes to create and scale a great course.  Three Things You'll Learn In This Episode  Why you don't need to customize everything in our programs to get results The idea that everything must be custom to get people results is a misconception, often driven by ego and insecurity. When people teach live they want that visual feedback from the other person, but you can also create enough confidence in what you're teaching.  How to set a new thermostat for our lives    Much of our identity is wrapped up in the set point of what we believe we're capable of, and that makes us afraid to succeed beyond that. If there's a level of success we're used to and if we try to go above it, we'll sabotage ourselves back down to neutral. You have to bring more awareness to your decision and watch for areas where you're not allowing yourself to go past your set point or present self.  How to watch where you apply your creativity  Many coaches apply their natural urge for creativity to the structure of the business and instead of building something long-lasting, they find themselves constantly pivoting, creating new courses and starting from the bottom. We would benefit more from something that doesn't change that much for the audience, and then find an outlet that allows us to scratch our creative itch, without messing with our core business.  Guest Bio  Jane Sagalovich is a coach, strategist and the founder of Scale Your Genius. She founded Scale Your Genius in 2018 to help people whose work makes a difference in people's lives make a bigger impact, make more money, and have more freedom in how they do their work.  For more information and to find out about Jane's program head over to https://scaledgenius.com/ (https://scaledgenius.com/). You can also join The Genius Tribe Facebook group https://www.facebook.com/groups/thegeniustribe/ (here).  “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level” by Gay Hendricks

You wouldn't think a book called “The Little Prince” could have powerful business insights, but when we talk about improving performance, accountability and the radical honesty required in goal setting, there's a ton we can extract from it.  The book gets to the heart of failure analysis, and for repeat guest, executive leadership and recruitment coach, Pat Scopelliti, it inspired a completely different approach to setting goals.  In this episode, he shares the massively life-changing insights from this book, and the power of perfect self honesty.  Three Things You'll Learn In This Episode  The power of failure analysis When you set a goal, and you don't hit the units you set, the underlying causes have to be identified with radical honesty and then corrected and then the goal has to be reset, this time with the honesty of your performance.  Shooting for a performance ceiling vs. committing to a bare minimum  Once you're radically honest about your performance, you get better at estimating your goals. Ideally, you should be able to set goals based on what you know you can do -  and commit to a bare minimum as opposed to always trying to set a ceiling and constantly jumping up to reach it.   How to train people to trust and rely on us  When we set a goal and we're in a relationship with other people who depend on our output, we have to learn how to analyze our failures so we can improve our performance and make our output predictable to them. Guest Bio  Pat is The Consigliori. He is an executive leadership and recruitment coach. Every Don needs his Consigliori. His failures must be analyzed, his successes celebrated. His limitations must be identified, fought, defeated and obliterated. His strengths and potentials must be fully employed, grown, leveraged and fulfilled. No Don can complete this ongoing mission without the right aid, at least not as powerfully as he will with his Consigliori's help. For more information, visit https://www.theconsigliori.com/ (https://www.theconsigliori.com/). 

For coaches, consultants, authors and experts, Grant Cardone's book “10X” is a necessary read for many reasons. It provides an insightful way to look at what it takes to move the needle in our businesses. When it comes to going after our goals, the prevailing mindset is to inch forward slowly and put in the minimum required effort. “10X” blows this mentality out of the water, teaching the power of taking massive action.  For international speaker, multi best-selling author, coach and real estate investor, Nancy Wallace-Laabs, this book has been a key piece in her constantly pivoting and finding new opportunities.  In this episode, she shares why this book resonates with her so much, and the valuable lessons she's learned from writing her own books.  Three Things You'll Learn In This Episode  Minimum necessary effort vs. massive action  Instead of putting the minimum necessary effort towards your goals, put in 10 times the amount of work. If you've done your job right, you should obliterate your goal so that you create more challenges by how well you hit that goal to begin with.   The power of “killing your darlings” in the book-writing process  Sometimes your favorite ideas are the ones that need to be killed off the most because they stand in the way of the idea that would make the most difference. As you write a book, accept that the initial vision you had for it might not end up being the thing you put out.  Nancy's book-writing experience  As you try to grow, change or evolve, it's common not to get as much support from the group that was supporting you all along. As you go up the ladder, you're going to have people who want you to stay the same because they fear change, and you might find that more support comes from new people outside of that original circle.  Guest Bio  Nancy Wallace-Laabs is a 15-year Real Estate Investor, International Speaker, best-selling author of "Winning Deals In Heels" and "Let Me Ask You This" and creator of The Profitable Landlord System. She is also a member of the Forbes Coaches Council She has more than 15 years of real estate investing experience, and owns several rental properties.  Nancy and her husband founded the Profitable Landlord System – their goal: to help other real estate investors that want to create wealth, experience financial freedom and leave an impact for their community by providing a predictable, repeatable and simple step by step method for becoming a profitable landlord. For more information, visit https://www.nancywallacelaabs.com (https://www.nancywallacelaabs.com).  Buy her books on https://www.amazon.com/Books-Nancy-Wallace-Laabs/s?rh=n%3A283155%2Cp_27%3ANancy+Wallace-Laabs (Amazon), subscribe to Nancy's https://www.youtube.com/channel/UCZdIom0Dz_IiJuRnpkMuXkQ (YouTube channel) and follow her onhttps://www.instagram.com/nancywallacelaabs/ ( Instagram). You can also email Nancy directly nancy@kbnhomes.com.  Book  The 10X Rule: The Only Difference Between Success and Failure

The space between our ears is a battlefield, and a lot of our struggles come down to what we're telling ourselves, the soundtrack that's playing inside our heads.  Whether it has merit or not, our inner voice doesn't always speak in the kindest of terms, and it can have severe effects if it goes unchecked.  How do we develop a healthier relationship with this inner critic and get out of the downward spiral of thinking?  In “Soundtracks”, Jon Acuff provides steps we can take to examine how we talk to ourselves and deal with it. In today's episode, coach, team leader and President of Business by Referrals LLC, Garrett Maroon shares why this book has been so life-changing for him.  Three Things You'll Learn In This Episode  How to nip overthinking in the bud  We don't have to give into our inner soundtrack, believe it or agree with it all the time. Our inner voice is just our brain's problem solving, meaning-making mechanism, and its interpretation of events can be heavily biased. One of the biggest mistakes we make is assuming that all of our thoughts are true, instead of distancing ourselves from them and calling them out.  The most freeing thing about our inner soundtracks The fact that there's a soundtrack running, and the fact that the soundtrack tends to be a little negative doesn't mean there's anything wrong with you. We just need to build in the necessary mechanisms to combat this soundtrack.  Why thinking in absolutes creates more suffering  A broken soundtrack tends to catastrophize and overexaggerate every experience, and blow even a small thing out of proportion. What we tell ourselves has the power to completely derail us, even when it shouldn't. There's no such thing as a perfect day where you encounter no obstacles. We can either label it as a bad day or just accept it as a normal part of life. Guest Bio  Garrett Maroon is a team leader, coach and the President of Business by Referrals LLC. Having experienced stress, burnout, and struggle himself, Garrett is passionate about helping agents build their businesses based on relationships, so they can earn more while working less. To learn more about Garrett, visit https://businessbyreferral.co/ (https://businessbyreferral.co/) or email garrett@businessbyreferral.co. Soundtracks: The Surprising Solution to Overthinking by Jonathan Acuff Also mentioned in this episode A Liberated Mind: How to Pivot Toward What Matters by Steven C. Hayes

Intention is a word we hear a lot, but what does it actually look like in action? In “The Power of Intention”, Wayne Dyer teaches us that intention is a powerful force we all have access to, and reveals how to use the concept to actively participate in the act of creating the lives.  For Liz Wendling, this book resonates because it made her change the way she looks at everything, and the decisions she makes minute-by-minute.  How do we make intention something that's a part of our daily rituals and interactions? In this episode, we talk about how to use intention to make a positive impact on the world around us.  Three Things You'll Learn In This Episode  The true definition of intention  Intention is a powerful force with a lot of momentum behind it if we know how to implement it in our daily lives. It allows us to actively get involved in the way we want to create something for ourselves through discipline, wisdom, love and surrender.   Fire your brain, hire your heart  Even for the most disciplined individual, white-knuckling alone won't get us to where we're trying to go. Wisdom is the GPS that steers us in the right direction, and the more we honor and surrender to it, the more intentionally we can lead our lives.  Setting an intention for all our interactions  One thing we need to be aware of as introverts moving through the world, is that we need to set the intention to leave a positive impression on people. It's easy to come off as closed off and guarded even though we don't intend to be that way. Leaving everyone we talk to with a positive impression is easily doable if we're intentional about it.  Guest Bio  Liz Wendling is a multiple bestselling author, coach and President at Insight Business Consultants. As The Rainmaking Coach for Attorneys, Liz combines a rock-solid sales background with a passion for coaching. Her innovative approach will support you in opening doors, closing sales, and building relationships. Liz is driven by the mantra, It's not WHAT you sell, it's HOW you sell that matters. Liz understands the sales challenges that professionals face when selling in today's competitive environment and shows them how to make a profound difference in their sales approach, language, and process —online and offline. She is straightforward, practical, and sassy and helps professionals innovate, modernize, and master their sales approach, language, and process. Liz has coached thousands of professionals to build solid business skills, develop a success mindset, exceed their sales expectations, and prosper in any economy. To learn more about Liz and her work, visit https://www.lizwendling.com/ (https://www.lizwendling.com/) and connect with her on https://www.linkedin.com/in/lizwendling/ (LinkedIn). 

For countless entrepreneurs, Robert Kiyosaki's “Rich Dad, Poor Dad” is the book that made them realize that a traditional 9-5 job is The Matrix, and gave them a way to break out of it.  The challenge is, without leverage and systems, you can get off the corporate hamster wheel but find yourself on another one - albeit one with better chairs and a foosball table. This is where Kiyosaki's second book “The Cashflow Quadrant” comes in - it provides a framework to work towards a true investor/entrepreneur status.  For wealth coach, Brian Bogaert - the lessons of the book still guide him today. In this episode, he'll share why this book is such a huge deal for him, and his journey from employee to full-time investor.  Three Things You'll Learn In This Episode  Why “Rich Dad, Poor Dad” and “Cashflow Quadrant” are still so resonant  For entrepreneurial-minded people, “Rich Dad, Poor Dad” is the red pill moment that makes them want to break out of the Matrix. It's the first crack in the wall that makes them seek true freedom.  Getting on the right side of the “Cashflow Quadrant” A business without leverage and systems is as good as a 9-5 hamster wheel. Many entrepreneurs get into business seeking freedom, only to end up doing everything themselves. In order to get true freedom, we have to shift from the Employee and Solopreneur quadrants into Business Owner and Investor.  The power of thinking in systems  Everything is a system, and you're in a system whether you know it or not. Thinking in systems allows us to solve a problem once, cut out clutter and chaos, and in business, create the space for us to keep taking on more creatively and intellectually stimulating activities. Guest Bio  Brian Bogaert is the owner, coach and speaker at Next Level Success Coaching. A former ‘corporate guy', Brian enjoys using the analogy of The Matrix to explain how he got out of the rat race at the age of 37 and went on to not only create financial freedom for himself, but teach others how to do it, too. With his own ‘red pill' being real estate investing, Brian went from living a good life, making 6-figures, but always feeling somewhat trapped, to creating the life of his dreams, and today, he's passionate about helping others do the same, no matter what their personal ideas of freedom may be.  To find out more, go to: https://nlscoaching.com/ (https://nlscoaching.com/) and email brian@nlscoaching.com.  Books mentioned in this episode:  https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial-ebook/dp/B0175P5MZU (https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial-ebook/dp/B0175P5MZU)   

In a business where we're always looking for an advantage, everyone wants a silver bullet, but the truth is, there are no shortcuts to the outcomes we want. So what actually makes a difference and gives us an edge?  The seemingly insignificant activities and disciplines we have to do over time.  In “The Slight Edge” Jeff Olson teaches us to do away with instant gratification, and accept that to achieve anything, long-term discipline is non-negotiable. For President of Rialto Marketing, Tim Fitzpatrick, the lessons of this book are deeply ingrained in how he runs his business and lives his life.  In this episode, Tim shares the concepts from the book that have stuck with him since he read it, and what fellow marketers can learn from it.   Three Things You'll Learn In This Episode  The overarching teaching of “The Slight Edge” The positive outcomes we seek don't come from bursts of sporadic activity, they come from showing up consistently, patience, committing to a discipline, and having integrity to yourself - doing the right thing when no one else is watching you. Year-long plans are a waste of time and paper Our businesses are evolving way too quickly for a 12 month plan to hold up. We have to accept that whatever plan we put in place is never going to be perfect and what matters is taking action. Jeff Olson's approach: create your plan, implement, optimize it and keep circling back and reiterating.    The unavoidable process of building a habit  The disciplines we need to put in place to accomplish anything are painful in the beginning, but when you're willing to work through them long-term, it becomes easy and something we do automatically.  Guest Bio  Tim Fitzpatrick is the President of Rialto Marketing. Passionate about simplifying marketing to create less stress for his clients, Tim advocates against overly complex ideas and information overload. His chief goal is to start with the basics before trying out brand new trends, because marketing shouldn't be difficult- especially when done right.  To find out more, go to: https://www.linkedin.com/in/timpfitzpatrick/ (https://www.linkedin.com/in/timpfitzpatrick/) https://www.rialtomarketing.com/ (https://www.rialtomarketing.com/)

In the book "The Art of Possibility", a former Boston Philharmonic conductor and an executive coach combine their perspectives, beautifully drawing parallels between music and business leadership.  As business owners, there's a lot we can learn about creating safe, enriching environments from the collaborative nature of music, so much so that for entrepreneur, author, speaker and CEO of becurrent, Sophie Chiche, “The Art of Possibility” still impacts her years later.  In today's episode, she opens up about the lessons we learned from this book, and how it has influenced how she leads.  Three Things You'll Learn In This Episode  Lead through influence, not seniority In musical environments, people are challenged to lead through influence, not through having a position of leadership, and it's a great training for business. If we want to create businesses that people love being a part of, we have to view ourselves as the conductors of an orchestra, instead of individuals running a top-down military style, “do as I say” organization.  “Lead from any chair” Flocks of birds change and shift leaders so that they get to rest and recover. As leaders, we can learn that passing the baton can give us a chance to rest, but it can also create enriching environments where everyone's voice contributes to a greater whole.  Productivity is a getaway to purpose Creative people have the potential to impact the world, but the challenge is sifting through all our ideas and implementing the most meaningful ones. We can use productivity as a gateway to our purpose because it can help us achieve clarity.  Guest Bio  Sophie Chiche is a multi-talented entrepreneur, author, speaker, journalist, psychologist, and the founder and CEO of becurrent. Equal parts philosophical and practical, Sophie has a unique ability to cut through the BS that keeps people trapped in frameworks that don't match their dreams. “I want more for people. I want people to want more for themselves. I want them to know it's possible to have what they want.” Sophie's presence and care create a bond where individuals, staff, and businesses feel supported and connected, which breeds safety and brings courage that leads to incredible results. Fueled by the desire to share, inspire, activate, and amplify, Soph's lifelong dedication to exploring the question of “why?” has taken her all over the world. She's presented speeches and connected with movers and shakers like Arianna Huffington and Nelson Mandela with the goal of advancing human consciousness. Sophie's helped craft businesses and social ventures of all shapes and sizes, written for several renowned international publications, and served as a coach for high-powered entrepreneurs and executives in large corporations. For more information, visit https://becurrenttoday.com/ (https://becurrenttoday.com/) and take the Productivity Quiz at https://becurrenttoday.com/quiz (https://becurrenttoday.com/quiz). 

Coaches who wear their values on their sleeves and want to do right by people often hit a roadblock when it comes to sales, which makes it hard to build a profitable, sustainable business.  In "The Prosperous Coach", Steve Chandler provides a ton of insights that can help us break through our limiting beliefs so we can sell without those hang-ups.  For Ethical Sales Coach and ex-monk, Martin Stellar, this book showed up at the right time in his life, and impacted the direction he took in his life and business. In today's episode, he shares that story, and talks about why many coaches struggle to charge for their highly valuable expertise.  Three Things You'll Learn In This Episode  The difference between chasing new clients and creating them  Podcasting is a way of creating ideal clients - it doesn't just help you find the people that are already out there that are perfect for you. It can also take a group of people that wouldn't sign up with you otherwise, and by the content you put in front of them, become your clients  The enormous lesson Martin took away from one of the key insights of the book The Prosperous Coach teaches us that conversations lead to clients, but conversations and potential clients aren't created equal, and filling our calendars with conversations without filters will only lead to burnout. Weed out the takers so that you can have real nurtures before you even book a call.  The struggle life coaches face In the world of business coaching, it's easy to sell our clients on a tangible and quantifiable future result. In life coaching, it's harder to attach a monetary value to an end result, which makes it hard for people to charge and build a business around their expertise. It's important to have set a defined point A and point B and explain where you want to lead your clients.  Guest Bio  Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,' Martin's goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night.  To find out more, go to https://martinstellar.com/ (https://martinstellar.com/), follow https://twitter.com/martinstellar (@martinstellar) on Twitter, and subscribe to his https://www.youtube.com/user/MartinStellar (YouTube channel). 

Endings and closed chapters are an inevitable part of our lives, but we're not equipped to navigate them, embrace or even celebrate them. In this book “Necessary Endings”, Dr. Mike Cloud lays out why endings are as just normal and natural as beginnings, and how they facilitate a process of pruning that takes our businesses and our very selves from good to great.  In today's episode, I'm joined by business coach, marketing strategist and bestselling author and host of You Are The Brand, Mike Kim. He shares how Necessary Endings helped him close huge chapters, both professionally and personally, and why endings make beginnings sweeter.  Three Things You'll Learn In This Episode  Why endings are just as important as beginnings We love celebrating new beginnings, but we despise endings, even though they are just as normal and natural as beginnings. Endings are necessities because they allow us to get onto the right path for us, and they make new beginnings even sweeter.  Why we have to prune the good to get to the great A Rosebush can't sustain itself, it needs a gardener to prune the buds consistently because the nutrient supply is limited, and you have to divert resources to the best flowers. In the same way, we have to consistently keep pruning our schedules or we'll keep stacking opportunities until we've overcommitted and can't do our best work anymore.  The one question we need to ask ourselves as we build our personal brands  People build personal brands in one of two ways - pretending to be someone else or oversharing in the name of authenticity, and basically turning yourself into a car wreck. When we're building our brands, what we have to ask ourselves is if we're building a campfire around what we're sharing. Are we creating a warm, inviting place that is the  light in a dark place where people can gather?  Guest Bio  Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He is the author of the bestselling Book, You Are The Brand and the host of a podcast of the same name. Mike consults for professional training and coaching brands, particularly in brand strategy, product launches, and direct response copy. As a coach, he runs mastermind groups to help entrepreneurs market and monetize their message. Mike has spoken at numerous industry events including Social Media Marketing World, Podcast Movement, and Tribe Conference. He's been featured in publications like Entrepreneur, Inc., and The Huffington Post. Buy Mike's book, You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business https://www.amazon.com/You-Are-Brand-Profitable-Personally-ebook/dp/B096LD114X/ref=sr_1_2?qid=1640015926&refinements=p_lbr_one_browse-bin%3AMike+Kim&s=books&sr=1-2 (here).  Listen to the podcast You Are The Brand wherever you get your podcasts. 

In “Influence”, Robert Cialdini lays out 6 massively powerful principles that when leveraged, make marketing effective, and make us more influential to our prospects.  Rich Brooks considers this book The Rosetta Stone of marketing, and he's baked its insights into the way he runs and markets his business.  What principles really jumped out to him in “Influence”, and what can we learn from Cialdini's brilliant take on human behavior?  In this episode, host and founder of The Agents of Change conference and podcast, Rich Brooks talks about the book that massively influenced him.  Three Things You'll Learn In This Episode  Why influence is necessary  Professional services are a high trust sale, and our prospects will always feel like they are taking on a lot of risk by buying our services. Social proof reduces their fear of loss, and shows them that we're worthy of their risk, whether it's in attention, time or money.  The key takeaway from “Influence” Human beings respond to reciprocity, authority and social proof because it makes buying decisions easier. Our prospects are so short on time that they are looking for certain cues about how credible and trustworthy we are.  The inner dictator vs. the external leader  It's easier to help our team improve and perform from within. Everyone has an inner critic that can hold them accountable more effectively than we ever could as leaders. If we leverage that in how we manage, any improvement is self-driven instead of feeling like it's coming from us.  Guest Bio  Rich Brooks is a Digital Marketing and Social Media Consultant, founder and president of http://www.flyte.biz/ (flyte new media), a web design and Internet marketing firm in Portland, Maine, and the host and founder of The Agents of Change podcast and conference. To listen to the podcast and to find out about the next conference, visit https://www.theagentsofchange.com/ (https://www.theagentsofchange.com/).  Identify what makes your business, organization, or event “remarkable” with Rich's Remarkability Formula. Fill out the form at https://www.theagentsofchange.com/remarkability/ (https://www.theagentsofchange.com/remarkability/) for a free consult. 

David Maister's book, “Managing the Professional Services Firm” is quite honestly one of the most important and impactful books any business owner can read. It's also the book that began my friendship with executive and leadership coach, Pat Scopelliti.  It was only right that I brought him on as the first guest of One Book! David Maister's book is a must-read for anyone who wants to think strategically, have “meta-conversations”, and diagnose the core problems in a business.  In this episode, The Consigliori and I discuss why this book is so near and dear to us, and the most impactful takeaways from it.  Three Things You'll Learn In This Episode  The big insight from David Maister that applies to everyone “This is boring, but are you doing it?” When we approach a book with this question, we can fully dive into its applications and extend its reach. You have to approach with the mindset that there is an application somewhere that you're going to agree with that you're not doing.  Every company is a professional services firm whether you know it or not  In a professional service, you have knowledge that applies to the customer that they don't have, and they come to you because they want your counsel. Whether you're Costco or a lawyer, if you can help them solve their problems, you're in a professional services moment.  The big payoff of Managing the Professional Service Firm Maister forces you to think strategically and have meta-conversation about business. It's about being able to look at someone's business and instantly get a sense of what's going on and what the core problem is.   Guest Bio  Pat is The Consigliori. He is an executive leadership and recruitment coach. Every Don needs his Consigliori. His failures must be analyzed, his successes celebrated. His limitations must be identified, fought, defeated and obliterated. His strengths and potentials must be fully employed, grown, leveraged and fulfilled. No Don can complete this ongoing mission without the right aid, at least not as powerfully as he will with his Consigliori's help. For more information, visit https://www.theconsigliori.com/ (https://www.theconsigliori.com/).  https://www.amazon.com/Managing-Professional-Service-David-Maister/dp/0684834316 (Managing the Professional Service Firm) by David Maister