Podcasts about brand you podcast

Today hosts Kevin Palmieri and Alan Lazaros sit down with Business Coach and Marketing Strategist Mike Kim to talk about branding and how to create a product that people would identify as you or yours. Mike also shares one of the most important factors in branding: consistency through the years. After all, you don't become a Joe Rogan, a The Rock, or an Oprah Winfrey overnight. Tune in and learn how to use branding to your advantage.Mike Kim is a business coach and marketing strategist specializing in personal branding, product launch strategies, and copywriting. His core marketing philosophy is this: Marketing isn't about closing a sale; it's about opening a relationship.Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City.Nowadays, you'll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.Connect with Mike:Website: https://mikekim.com/IG: https://www.instagram.com/mikekimtv/LinkedIn: https://www.linkedin.com/in/mikekimtv/YT: https://www.youtube.com/c/YouAreTheBrandTikTok: https://www.tiktok.com/@mikekimtvClubhouse: https://joinclubhouse.com/@mikekimtvTwitter: https://twitter.com/mikekimtvPinterest: https://www.pinterest.ph/mikekimtv/Facebook: https://www.facebook.com/mikekimtvGrab a copy of his book: You Are The Brand at https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478Group coaching details: https://nextleveluniverse.com/group-coaching/We love connecting with you guys! Reach out on LinkedIn, Instagram, or via emailWebsite

Episode 300 is a solo show about why you should consider rebranding, why you shouldn't, and some personal reflections on the Brand You podcast -- and all that I've experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.   There are two reasons to rebrand: If people don't understand who you are and what you do If you're attracting the wrong customer   Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.   In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.   The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank you for your support over the past 300 episodes and I look forward to the next 300!   Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!   Get all the details at: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to the Brand You Podcast Here: Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.In this episode, you'll learn: The 3 types of identities each brand should haveHow to take ownership of the words you want people to use to describe youWhy the most effective marketing strategy is to simply tell the truthFor the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode14.*********Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!*********Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.   Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.   In Read to Lead, readers will learn: why people need to read like their career depends on it the five science-backed reasons reading helps build careers how to absorb a book into the bloodstream a technique that can double (or triple!) reading speed tips on creating a lifetime reading habit and more   This book is filled with insights from today's leaders and plenty of practical advice to help develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. For people who want to lead a more satisfied life, have more intelligent conversations, and broaden their minds, this is an essential tool for a better way to read to lead!   Resources: Read to Lead Book Read to Lead Podcast   Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!   Get all the details at: youarethebrandbook.com   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw   Subscribe to the Brand You Podcast Here:   Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:   iTunes Stitcher Spotify PodBean   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.

In this episode, John talks with Bryan Ward - host of Dad Up Podcast, Vice President of Citizens Business Bank, US Marine Veteran, Basketball coach, featured guest on CNN/HLN, dad, and husband. Listen to this episode to learn more! EPISODE SUMMARY: [03:17] - Bryan's backstory [11:33] - Why he started Dad Up Podcast [14:55] - Podcast that Bryan never misses [16:21] - John's favorite podcast [18:50] - How to get 40% off on Jeff Brown's book [19:45] - Rewards and challenges of being a podcast host [21:47] - Why Bryan did not publish some of his interviews [22:45] - Why John did not publish certain interviews [26:31] - How Bryan helps fathers beyond the podcast [30:21] - What does a good dad look like? [31:53] - How to continue being a dad to older, self-sufficient, independent kids [35:55] - What Bryan does to improve relationships with his family [36:59] - The benefits of journaling [40:31] - The best time to journal NOTABLE QUOTES: “The best leaders are readers.” “When you've unconditional love and quality time with your kids, then you're a rockstar dad.” “You have to be there for your kids regardless of their age.” “The most precious thing you have is your time because it is not renewable.” PODCAST MENTIONED: Brothers On Law Podcast (https://brothersonlaw.com/) Jeff Knows Inc Podcast (https://www.jeffknowsinc.com/) Craig Groeschel Leadership Podcast (https://www.craiggroeschel.com/leadershippodcast) Brand You Podcast with Mike Kim (https://mikekim.com/brandyoupodcast/) BOOK MENTIONED: You Are a Badass by Jen Sincero (https://tinyurl.com/YouAreABadassBook) DIFFERENT EXAMPLES OF HELPFUL JOURNALS: GRATITUDE JOURNAL (https://journey.cloud/gratitude-journal/) SELF-REFLECTIVE JOURNAL (https://journey.cloud/reflective-journal) 5 YEAR JOURNAL (https://journey.cloud/five-year-journal) MORNING PAGES (https://journey.cloud/morning-pages) THE FIVE MINUTE JOURNAL (https://www.intelligentchange.com/blogs/read/the-five-minute-journal-questions) USEFUL RESOURCES: https://daduptribe.com/  https://www.facebook.com/bryan.ward.5245  https://www.instagram.com/daduppodcast  https://tinyurl.com/DadUpPodcast  https://www.linkedin.com/in/bryan-ward-0653b821  https://twitter.com/daduppodcast  https://www.clubhouse.com/@daduppodcast CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike's expertise of building a cash generating business around a personal brand and Phillip's groundbreaking strategy... The post You Are The Brand – Storytelling Master Class with Mike Kim appeared first on Phillip Stutts.

Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike's expertise of building a cash generating business around a personal brand and Phillip's groundbreaking strategy... The post You Are The Brand – Storytelling Master Class with Mike Kim appeared first on Phillip Stutts.

Mike Kim is a brand strategist, host of the Brand You Podcast, and author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. In this interview, he shares his framework for building your personal brand and turning that into a profitable business.

Mike Kim returns to the show to discuss his new book, YOU ARE THE BRAND, and goes DEEP on how so many people are doing it wrong and how you can build your business solely based off of who you are!  Mike is a sought after speaker, online educator, copywriter, and consultant to some of today's top thought leaders and personal brands. He is also the host of the top-ranked podcast, the Brand You Podcast. Make sure to grab a copy of Mike's new book HERE! Mike Kim is also a guest teacher for our all-inclusive retreat in October in New Orleans - we do have a couple spots left. If you're interested in hearing more, email me justin@growthnowmovement.com 

On this episode of Making Elephants Fly, Terry sits down with Mike Kim. He is a marketing consultant, communications strategist, copywriter, and all-around fine human being. Mike ditched his comfy C-suite marketing job as the CMO of a successful multi-million dollar company near New York City in pursuit of career freedom. He now hosts the #1 ranked podcast on personal branding in iTunes, The Brand You Podcast is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike has crafted the messages and marketing campaigns for some of today's top thought leadership brands including Donald Miller, John Maxwell, Daniel G. Amen, MD, Suzanne Evans, and Catalyst Leadership. Join Mike and Terry as they talk about how to build a business around your ideas, expertise, and message. we Talk through Mike's process of creating a compelling personal brand to build your business around and how the best strategy for success is telling the truth Tune and learn how to use your brand to have the freedom and the impact you long for! Spoiler alert we also announce that Mike will be speaking at The Thing Orlando 2021! Find out more at http://terryweaver.com and join Terry & Mike at the Thing at http://thething.live and use the code PODCAST for a discount.

#133: Are you interested in learning how to create an impactful yet profitable personal brand for your company? In today's world, it seems like there are so many gurus and experts out there telling us how to create or set up our personal brand so that we can make quick money. But that's not the point of a personal brand. Not only is our guest today a Wall Street Journal Best selling author of The Alter Ego Effect and whose latest book, You are the Brand, comes out today. But he is also my coach and I've been honored to be 1 of 12 people taking part in his certification course, because his 8 step process really works. What's really great about this book, especially for Christian entrepreneurs, is how he explains why we can and should stand out in the marketplace without feeling guilty of somehow being arrogant or prideful by promoting ourselves. Additionally, he explains in this episode, how we often overestimate perfection and underestimate the importance of connection when building our personal brands. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. So as you can see, he knows his stuff! In this episode, we delve into his latest book, You Are the Brand, and what sets him apart from others teaching about personal branding. This episode is jam-packed full of great ideas, so let's get to it!  Learn How You Can Build a Profitable, Personally Fulfilling Business... [10:02] Mike details what sets him apart as an expert teaching about personal brands [11:51] 4 things that make up any personal brand [13:53] #1 thing that will help you stand out from everyone else [17:51] How do you build a personal brand without sounding like we're full of ourselves? [23:58] Why you should share what you are doing [26:04] First 3 steps of Mike's 8 step process to building a profitable, personally fulfilling business Important Links & Mentions in this episode:https://mikekim.com/ (Mike's Website) https://youarethebrandbook.com/ (Mike Kim's You are the Brand Book) https://www.powerofoneframework.com/workshop (Position to Thrive Workshop) https://www.love146.org.uk/ (Love146 - Charity to Help End Child Trafficking and Exploitation) https://www.christianceolearninghall.com/ (Learn more about Christian CEO Learning Hall) https://kellybaader.com/review (Subscribe + Review on iTunes) https://kellybaader.com/Spotify (Subscribe + Listen on Spotify)     Remember, YOU Matter! See you in the next episode.   

Mike Kim is a brand strategist, host of the Brand You Podcast, and author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. In this interview, we flip the mic when Mike Kim interviews me (John Meese) about my new book, Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

Personal Branding Expert, Mike Kim, Discusses His Bestselling Book, You Are The Brand Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He is also the host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Get the Bestselling You Are The Brand Book (no affiliate on this. I just love the book.) youarethebrandbook.com Connect with Mike Website: mikekim.com Instagram: @mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: https://www.linkedin.com/in/mikekimtv/ YouTube: https://www.youtube.com/c/youarethebrand Episode Transcript 7-12-21 Mike Kim [00:00:00] Mike Kim: [00:00:00] This may sound super obvious, but no one really says this is that you can't just go out on eBay or Craigslist and buy a personal brand. You can't buy a Bernay Brown's influence. You can't buy Tony Robbins influence. Even if you were to acquire the rights to their intellectual property and their customer databases, their social media. [00:00:20] You can't buy it. It, when it comes to this, this, this thing called a personal brand, everyone starts from zero. [00:00:32] Izolda Trakhtenberg: [00:00:32] Hi and welcome to the innovative mindset podcast. I'm your host. Izolda Trakhtenberg. On the show. You get my conversations with peak performing thought leaders, creatives, and entrepreneurs. We explore how you can innovate through creativity, compassion, and collaboration. I believe that innovation combined with compassion and creative thinking can save the world and I aim to bring you ways. [00:00:55] You can do it too. If you're enjoying the show, I'd be super grateful. If you could support it by [00:01:00] buying me a cup of coffee, you can buy me a cup of@buymeacoffee.com slash Izolda tea. And now let's get on with the show. [00:01:17] Hey there and welcome to the innovative mindset podcast. My name is Izolda Trakhtenberg. I am thrilled that you're here and I'm so happy and thrilled and honored. To bring you this week's guest. Mike Kim is a speaker and marketing strategist, and that is putting it lightly, who specializes in brand strategy and copywriting. [00:01:34] He's been hired by some of today's most influential thought leaders, brands, including John Maxwell, Donald Miller, Suzanne Evans, and capital. For years, he was the chief marketing officer of a successful multi-million dollar company near New York city. Nowadays, you're going to find him speaking at conferences, looking for the next great place to scuba dive, which I love or sipping a glass of Macallan 15, which I also love all while teaching everything. [00:01:59] He knows [00:02:00] about branding, entrepreneurship, and life through his hit podcast brand. You Mike, I'm so thrilled that you're here. Thank you so much for being here. Well, [00:02:08] Mike Kim: [00:02:08] There's is all of the thank you for having me. Uh, it is a pleasure to be here. I hope to add some value to you today and to all of our listeners. [00:02:15] And I knew you were a good woman of taste Macallan 15 is the way to go. Nothing. [00:02:22] Izolda Trakhtenberg: [00:02:22] Yeah, absolutely. It's so smooth. Okay. We could, we could talk a whiskey till the cows come home, but let's not do that. Uh, so talk to me about what's going on with you. You have a brand new book you're first coming out. [00:02:36] Tomorrow. Talk to me about you are the brand, which I love as the title. What prompted you to write the book? [00:02:45] Mike Kim: [00:02:45] Well, it's funny. And thank you for allowing me to share a little bit about this. Um, it's funny. Cause I signed a book deal about five years ago. I was supposed to write this book five years ago. My publisher assigned me five years ago and then my, my personal life went sideways, [00:03:00] um, a little bit and I just had no creative energy to write the book. [00:03:03] And, um, every ear that passed since then, you know, I was kind of getting my bearings in life and in business and all that sort of thing. Um, last year happens, right? The quarantines, the lockdowns and everything, you know, I travel a lot. Um, and of course that came, you know, much to a halt and I thought about it. [00:03:27] What am I going to do this year? And I had a friend tell me, because I had done a lot of little things. I've built a lot of programs and stuff like that, but I found myself getting a little frustrated cause I was felt like I was a hamster on the, on the wheel running around and he said to me, Hey, um, you do a lot of things. [00:03:44] You're, you're very busy. You're always kind of moving on the move, but you know, it's really fun to build things, to build things that last a long time. And he's a multiple time bestselling author. And he shared that with me and [00:04:00] said, you know, maybe this is the time you build a book. I mean, you don't have to do it this year, but you know, it's fun to build things, build things that will take in last years. [00:04:10] And I really took that advice to heart. Hunkered down, call my publisher back, hired a book, coach hired several coaches and just started writing. And I was like, if there's anything I walk out of from this year of being locked down because of the current virus and all that, it's going to be a book. And that's, that is the hard and fast truth of it. [00:04:32] I mean, I think there are a lot of books that never make it to the light of day because their authors, uh, decide to give up. Um, and I did that for a while, but, um, I was like, this will be the year that I really, really, you know, put this into play and I'm really glad I did. So that's why I wrote it. [00:04:50] Izolda Trakhtenberg: [00:04:50] Oh, that's fantastic. [00:04:51] I love it. And here, here, there so much of what you just said made me go high. I have to ask all these questions in here. The, the, the [00:05:00] one that sticks in my head though, is. There is this, this notion that we can, that we can do something, but then there's the imposter that goes, you really can't do this. You, you know, the little voice inside your head, that's tap, dancing and telling you not to. [00:05:17] And it sounds like you had some strategies that allowed you to go, you know what? No, I I've gone through all sorts of infernos and now I'm coming out the other side and I'm going to do that. Did you have a voice inside your head? And if so, what did that voice. [00:05:32] Mike Kim: [00:05:32] The voice. So the biggest, I, you know, there's a lot there. [00:05:37] Um, I would say after I finished the book, uh, but I don't think it was a joke. I was like, this is like the third hardest thing I've ever done in my life. And partially it was because I was writing about a time in my life that was really difficult to revisit. Um, my life turned out very different than I thought it would all those years ago when I first signed this book. [00:05:59] Um, [00:06:00] secondly, my writing style changed over the years because I had been a blogger. I had written stories and you know, a lot of that stuff, but the last five, six years I've really spent more as a copywriter in the marketing space, which is to make sales. And when I sat down to write this book, It was a completely different discipline of writing. [00:06:24] Actually, one of my friends, Karen Anderson, who was, who served as a book coach for me through the process. She's like, she's known me for a long time. She said, Hey, your book has no heart in it. She's like, it's got great facts. The frameworks. It's got great information, but I need some more of your personality in this, right? [00:06:44] The warmth that is, you know, who you are. I need the humor. I need a little bit more story, you know, to contextualize it. In the, in the entire book really is about that journey. From how I reinvented myself, I had walked away from a [00:07:00] pretty established career, stepped into a new career, got a job as the chief marketing officer, as you mentioned for that company. [00:07:06] And then within two years, I left to start my own business. So really that three to four year period of my life was very turbulent. I look back on it now and just like, I don't know how I survived that or what I did. When I look back on what I intuitively did. The good things that I did. That's what made it into the book. [00:07:26] And all these years, since I've tested these frameworks, tested how to coach people in building a personal brand. And I'm actually really glad that the book is coming out now because it is, you know, two grades better than what it would have been five years ago. Um, and you can't mess with the timing. I mean, just in the last year and a half, we've all experienced this locked down and shut down and. [00:07:50] People are really rethinking work. They're working from home a lot more, and it is the perfect time for this book to come out. So I'm very, very grateful [00:08:00] for all those things. But yeah, there were definitely voices that were like, this is a pain. I hate this. This is like slogging through mud. And I just kept on putting one foot in front of the other and doing it. [00:08:09] Izolda Trakhtenberg: [00:08:09] And you know, it's funny that you say that, that the voices were saying, this is a pain you're going through molasses when you're in the stew, when you're in it. And you're, and you're just like, I just have to put one foot in front of the other. Do you have any practices, anything that you do that goes, okay, I'm going to get my head back in the game. [00:08:28] I'm going to get myself right to do this, or is it just survive at all costs for [00:08:32] Mike Kim: [00:08:32] you? Hmm. Well, one of the things that I really did was, um, stop trying to do it the right way because. When I have all these friends who are authors and they're like, oh yeah, I use this Scrivener program. It's like some software program that people write books in. [00:08:50] Right. And I'm like, okay, fine. I'll use that. Oh yeah. It makes it so easy. And I'm like sitting there on my computer is old and I'm like, I don't know how to use this program. I've never used this before. My job is [00:09:00] not to learn how to use using your program is to write a book. Right. So I stopped doing that. [00:09:04] Then I was like, okay, well I just got to tough it out, but in seat, that's what I heard all the time. BIS, but in C. Get just start writing and then I'd sit down at my computer and I wouldn't write. And I realized it's because I was on my computer all day because the zoom calls. So I hated sitting. On like sitting at my computer, it just, it just drove me crazy. [00:09:26] Right. So then I try to write in, in bed with my laptop and that wasn't good either. Cause I was like, okay, this time. So this is, this is crazy. What I actually did was I took everything out of these, you know, godforsaken programs. Everyone was telling me, you use dumped everything into Google docs and just started writing the book on my phone. [00:09:45] And I would chip away at it. I, I, once I live in Virginia, just outside of Washington, DC right now, and as soon as a couple of places opened back up, you know, bars, restaurants, whatnot, I would go out, I would call an [00:10:00] Uber. I would clack away on my phone and in Google docs in the 20, 30 minutes in the Uber sit down at the bar. [00:10:09] And just collect oil on my phone. And I just chipped away at this thing over the course of like probably nine or 10 months and just kept refining, kept refining, getting, setting it into the editor, getting feedback, you know, refining, refining, refining. And that was really the first and most important thing I had to find out what worked for me and be okay with that. [00:10:33] The second thing I think I really had to do, um, to, to push through that was to, um, create deadlines that I definitely had to stick with. Like I told the publisher, here's the release date I want. I went ahead and had the meeting with the publishers and the, okay. We've all decided it's going to come out July 13th. [00:10:52] Right. I'm like, sure. And I mean, every step of the way, they're like, we cannot print your book. If you don't get this in, by this day. [00:11:00] And those self-imposed deadlines are actually how I work whenever. And this is just how I've worked in business. Anytime that I've really needed to get something done, I've made promises to other people that have it'll be done. [00:11:13] And that has forced me. To take action. Those deadlines have driven action. Um, I'm very grateful to my publisher Morgan James fellowship. They were very patient with me, you know, um, in a lot of ways, uh, I was picky about the artwork. I was picky about the typeface in the book and all that, but all this is. [00:11:35] It's a journey as a creative, it's a journey as a leader, it's a journey as a journey in self-expression, um, to really understand yourself more. I feel so much better equipped if I ever write another book again, which I probably will, but I've learned a lot about myself through this process. [00:11:54] Izolda Trakhtenberg: [00:11:54] I'm taking all that in for a second, because there was so much in what you just said. [00:11:58] It's so [00:12:00] I love, love, love, love, love that you said that how much you learned about yourself as part of writing the book and, and it, and it's funny to me that you said that it took patients on the part of your publisher because you were picky about things and I'm like, well, I've written six books. By gum, you better be picky. [00:12:17] It's your baby, you know, and believe me when you hold it for the first time, it's going to be amazing. I wrote this, but, but yet this, this notion of learning a lot about myself, I CA I keep, you know, this is the innovative mindset podcast. So I keep coming back to that. What, what did you learn? What was the thing that changed from, from before you wrote the book to when. [00:12:41] Gave it to the publisher and said it's finished. What was, what was the transformation inside you? [00:12:47] Mike Kim: [00:12:47] I think the biggest thing for me with that was, um, understanding this is a little bit more out there. Um, When quarantines [00:13:00] first happened, bend, it really slowed my life down. Like it did for a lot of other people. [00:13:05] And I thought I had this dream one day, or like, I don't know, just, just one of these meditative experiences about what I really wanted to do with my life. And I realized, I was like, I don't know that I'm doing it yet. Or maybe that changes who knows. Right. And I said to myself, what do. Will really live on after I'm gone. [00:13:29] And again, this is framed by what my friend Jeff told me, you know, it's fun to build things, build things that lasts. And as I was writing this book, I realized, you know what, my nephews are going to read this. They're going to read this if they want to, it'll be there. You know, even after I'm long gone, you know, they're five years old and three years old right now. [00:13:48] And, uh, When I had that kind of experience that this little dream thing, you know, one of those in between waking and sleeping moments, I was like, I just want to write stories. I [00:14:00] just want to tell stories. Stories are what live on. We live. We read stories from hundreds of years ago that were written thousands of years ago. [00:14:06] These stories have been written and we still repurpose and reinterpret and re-express them today. So while I love marketing and I love business coaching, I, I felt very strongly what I really wanted to do later on tap back into telling stories in writing. The book has opened up or reignited part of my creative muscle to, to write, to just write for the sake of, uh, sharing my thoughts, sharing my, um, feeling feelings, but also holding space and creating space for other people. [00:14:43] So, right. Um, not too long ago, um, back in March, when, you know, there were a lot of crazy events going on in the county. And there was a shooting in Atlanta of many Korean women. Um, working out this massage probably really impacted [00:15:00] me because I was like these women, like my mom's age, you know, there's a lot of anti-Asian hate going on. [00:15:05] And I wrote an article it's old, it's just on my blog and it went viral thousands and thousands, and thousands of people read this. And, um, the feedback I got was just as, if not more fulfilling, Than the feedback I got from my clients. Hey, thanks for helping me discover my voice or giving me clarity on my marketing strategy. [00:15:29] But I realized with just a few strokes on the keyboard, I could really create space and hold space for people. Or for the world at large. And I, I don't know what that looks like yet. Right. I've just published the book comes out tomorrow. Right. But, um, and I'm not in a rush to leave the business and marketing space, but I'm starting to get an inkling of what I might want to do in the next phase of my life. [00:15:53] And that's been really funny. I don't think it would have happened. Had it not been for writing this [00:16:00] book. [00:16:03] Izolda Trakhtenberg: [00:16:03] I, I love the notion that it's opening, opening that part of you almost up again. You're such a creative person in all ways that I've seen, you know, you're one of my teachers I've learned so much from you and, and yet, uh, and not yet, but, and also. Having having, uh, learning something like marketing and business from someone who is a creative, like you is so fulfilling and inspiring. [00:16:31] And at the same time, this is a strange question because we who are in sort of the entrepreneur space, forget that most people aren't in it. Right. But if you want to further a cause or a business, it seems. It's a great idea to, to, to build that brand. And so I guess the question is how much do you think your personal brand, you might, Kim, your personal brand will, uh, help your [00:17:00] efforts in that next phase? [00:17:01] Whenever that comes you, you may not be in a hurry to leave the personal brand business, but when that next phase comes, how much of what you've built already? We'll help you move forward. [00:17:13] Mike Kim: [00:17:13] Okay. I think it helps a lot. And this is one of the concepts that I cover in the book. Um, the path of the personal brand, right. [00:17:21] And, um, one of the most unique and challenging things about building a business around my self. You know, w which I've done and you've done. Um, certainly as well. Uh, we hear this phrase personal brand thrown out around a lot. And, um, my best attempt to define what a personal brand is, is basically a public identity you've crafted for an express purpose. [00:17:43] Right. Um, and it's a confluence of your ideas, your expertise, your reputation, and your personality. That's, that's an identity, all those things in one. And the funny thing that I've seen in this space, And this may sound super obvious, but no one really says this is that you can't just go out [00:18:00] on eBay or Craigslist and buy. [00:18:02] A personal brand, you can't buy a Bernay Brown's influence. You can't buy Tony Robbins influence. Even if you were to acquire the rights to their intellectual property and their customer databases, their social media accounts, you can't buy it when it comes to this, this, this thing called a personal brand. [00:18:23] Everyone starts from zero. So. Um, when people talk about starting a brand or they, they ask me, you know, how should I start, um, building a brand, um, I asked a lot of them, well, what do you want it to do for you? And they, they often say, this is all they said, well, I want to do whatever I want. And they want to like live in this magical place, which I've since dubbed the land of whatever I want. [00:18:49] And they'll say things like, oh, look at the rock, Dwayne Johnson, you or Oprah, or Carrie Vaynerchuk or Joe Rogan. They can make money doing anything they want. And [00:19:00] what most people don't understand is that there is a path to a place of that kind of influence. That these folks have reached, but it requires that you walk through this really lonely place that I call the valley of focus. [00:19:13] So I can, I can jump into this if that's cool, because I think this will be fun for us to talk about. So, um, you know, let's say you start your journey, you write blog posts, you share some inspirational quotes on social media. You start a new podcast. And unfortunately it doesn't really feel like anyone's listening and this is totally. [00:19:30] Right. Your friends, your family, your colleagues. They're a bit confused by what you're doing in some even stuff following you online, because they're like, what is Mike doing? What is this all to doing? And you feel more alone than ever. And, uh, great news. You're now in the valley of focus and in this valley of focus, you whittle down all of your random ideas. [00:19:51] To focus on one topic, one idea or one market, and you decide, you know, whether you're going to specialize in, you know, helping [00:20:00] people get healthy or you'll make more money or build better relationships. You narrow your focus even further to, to determine what you're going to do in that particular market marketing is a big market, right? [00:20:10] So I had to like narrow that down and say, I'm going to help people with personal branding and copywriting writing their words. And you start to slowly understand much like a nightclub or dance club. You can't play five different types of music and expect like everyone to come to your place. Right. They just don't mix. [00:20:29] You have to have clarity. So I experienced this when I started in business and marketing, probably 90% of the people who follow me just start. Right. A few of them followed me. Um, as I stepped out into this venture, um, but what happens is when you stay focused and you get more narrowed down, um, you become known for a few things and then just eventually, you know, one or two things, but strangely enough, this attracts other influential [00:21:00] people to you who have followings of their own. [00:21:03] And because of that clarity, they may hire you. They may give you a platform. They meet you. Opportunity to speak to their audience about your area of expertise and lo and behold, a bunch of their followers just start following you. Right? And then some other influential person who sees that influential person. [00:21:19] Number one, connected with you, asks you to speak to their audience and boom, the phenomenon happens all over again, and you're starting to gain an audience, build an audience or gain followers rapidly, much more. And your, your story of becoming this rising star and over time. And this is where I feel like I'm starting to step into over time. [00:21:41] Over many years, your audience keeps following you. Not just because of what you know, but because you have who you are, you're not just building a brand, you're becoming your brand. That's the message of the book. You are the brand, right? Because of all this focus, your work [00:22:00] improves, your expertise becomes established and some of your biggest fans become super fans. [00:22:05] If you will, who will gladly follow you into any of your future pursuits? And if you have enough of these people, they will help you reach the land of whatever I want and stay there. Now I've seen this play out. In front of my very eyes with the rock, Dwayne Johnson. When I was in college, I loved this guy. [00:22:26] He was a wrestler, right? Does that today? Everyone knows him as one of the world's biggest action stars are used to all these movies, but yeah, professional wrestling for like 15 years was his valley of focus. And he didn't even really want to become a wrestler. He played college football and wanted to make the NFL and he didn't make. [00:22:45] Right. So this dude pivots into wrestling stays the course. Most people don't realize this either. They don't know this fans hated the rock. When he was first a wrestler, they boot him out of the building. They hated him, right. [00:23:00] They just thought he was so cheesy. He thought their character, the character was stupid and he just kept with it. [00:23:06] And the WWE, you know, his company started reform as I did. And just starting to get really popular. And at the height of his popularity, when I was in college, I remember this, um, he started to make some movies and he was just so good. He was so charismatic. He was so entertaining. He started to leave, uh, wrestling at times to go shoot these movies. [00:23:28] And what happened is the wrestling fans felt like he sold out. And not all of them were thrilled. He was acting so they just stopped following him. They started booing him when he'd come back to wrestling, even though he's one of the most popular people in the company. And yet enough people, enough people like me watched his movies. [00:23:49] I was a fan of him as a wrestler enough people like me watch this movie. And now I still follow him on social media. I probably have bought [00:24:00] under armor, you know, workout gear because he endorses it. Right. And he can do whatever he wants, the workout gear, the athletic apparel, Lisa, oddly enough, he sells tequila that doesn't really seem on brand for a guy who, you know, works out all the time. [00:24:16] You're drinking tequila, you know, but he could do whatever he wants, but people don't realize. Oh, my gosh, the guy labored for 15, 20 years as a wrestler, he had to deal with the heartache of not making the NFL. This is not somebody who just said, I'm going to just talk about everything and whatever I want and people are going to follow me. [00:24:36] So all, all of this, just kind of tying a bow on this. Do I feel like my personal brand will help me in future endeavors? Absolutely. I'm not as popular as a rock, but I do believe that there are some people who have said, Mike, we just like you, we just like what you do. We'd like what you stand for. And I'm curious to see where you're going to go and I'm going to follow. [00:24:58] And because of [00:25:00] that, um, I feel this amount of freedom, I feel a certain amount of freedom and Liberty to go explore these new things. [00:25:10] Izolda Trakhtenberg: [00:25:10] First of all. I'm so glad that you talked about the rock because it's a lot of what you said. It really resonates with me because what I, I, I follow him also. And it's not just because he's charismatic. [00:25:20] It's because he's welcoming. If you see what I mean, like he's doing his thing and I know there are millions of fans and it's not like, I feel like he is. Talking directly to me, except for, I kind of do. And, you know, and, and I think for him, it's probably on, on many levels, it's authentic, but also it's very practical, right? [00:25:41] It's a very practical, this is who I am, and this is what I stand for. And he kind of. Set all the dominoes up and knocked all the dominoes down. And that's one of the things I really respect about you is that you are, in addition to being creative, you're very practical. You break things down [00:26:00] in, in the work that I followed with you in the classes I've taken with you in, in a very, um, and I hate the word actionable because it's a weird word, but it's really true. [00:26:09] If I take action on the things that you recommend, things open up. Right? So, so. What, if you can talk about that a little bit, how do you reconcile or combined the very creative parts of who you are with that very practical part of you? [00:26:27] Mike Kim: [00:26:27] Yeah, I think it, you know, it, that's a great question. I think I have always felt more of a bias towards action. [00:26:36] Um, when I've taken various self-assessment, you know, tests and stuff like that, uh, StrengthsFinders was one of them. Uh, I dunno, how many of you listening may have heard of strength finders? Um, but with StrengthsFinder number one was maximizer. Um, which means that I don't like to start things completely from scratch. [00:26:56] I like to take good things and make them. [00:27:00] And I'm like, oh, no wonder I'm a consultant. Right. And then number two was, um, implement. Which means I just go do things. I, I overthink every other area of my life except for creativity and business. I mean, I'm like, I'm like, I want it done yesterday. I just go do it. [00:27:20] Um, it's probably why I work really long hours and get stressed out and stuff because I have more ideas than I can ever execute on. Right. And I have realized that I don't know if I came up with this phrase or I heard it somewhere, but I like it. Um, we are idea rich and execution. Poor. And this world of social media has made that even more of an anathema, if you will. [00:27:43] I mean, it is a sickness it's easy to post other people's ideas. It's really hard to go do them. Sure. So, um, when I see other people take a long time to execute on things, I'm just, it just drives me nuts. Right. And I'm like, okay, that's their own pace. That's their own journey. I'm not going to judge them. [00:27:59] But for [00:28:00] me, um, I, some, sometimes I can't sleep on this. I get it. So I'm like, okay. Uh, I I'm, I'm biased that way, you know, bias towards action. Um, and then the third strength on strength finder was just, it was just a strategic oversight. Like I just see the big picture. I'm always a big picture person. So I'm very bad with little details. [00:28:22] Um, it's why I have an assistant that handles these things, right. I'm just like, I have this idea. I want to see this happen. Boom, boom, boom, boom, boom. And sometimes I, I am my own worst enemy because I know how to do too many things. And so I execute very quickly or I can't wait to get things executed, which makes me a very poor delegate. [00:28:41] Hmm. So I've learned all these things about my workflow in my work life and how I made, and I've realized that that has had to force me as a leader to grow in other areas. I have to become a better leader. I have to become a more patient person. I have to become [00:29:00] more of a visionary and less of a hands-on person. [00:29:02] These are all really big areas I have to grow in. You know, we're here, we're talking about the innovative mindset, right? I have to innovate those parts of my life. Otherwise I will relegate myself to living like this until I'm dead. Um, so it's either changed. And grow and, and, and work with people and work with teams or do this for the rest of my life. [00:29:25] And it is what it is. And there's no wrong answer. That's the other thing, um, that I've really realized there's no wrong answer. I know a lot of people who are like me, and this is what they want. That is how they want to live. They don't want a big team. They don't want an administrator. They don't want people on payroll. [00:29:44] They're okay with doing that. Right. And then there are other people who, who have made that shift and both are valuable. Both are building their business and their life around the kind of life and business they want. Um, so really I'm at that [00:30:00] crossroads where it's like, I'm a creative, but I'm also like very, very wired to take action. [00:30:05] And the more and more self-aware I become, I see options laid out on the table for me. It's like, okay, which path am I going to go down? I have to decide. And that's really, that's really how I see it. [00:30:19] Izolda Trakhtenberg: [00:30:19] And it's lovely that it's about self-awareness, you know, so much of this. Is knowing who you are and knowing what you can offer. [00:30:28] And I, and I, I I'm, I'm grateful that you, that you talked about that because I think that's what the book is going to do on a much larger scale for you is it's going to take that particular message and, and amplify it. Uh, and so I'm, I'm really grateful. I want to say that. Because it comes out tomorrow and you should all go get it. [00:30:48] It's you are the brand, the eighth step blueprint to showcase your unique expertise and build a highly profitable business. So if you are interested in learning how to do that, you need to go get this book. [00:31:00] That's just how it is Mike. I'm. I, I could keep you for the next six hours, but I know you have a life to get back to. [00:31:06] So I will ask you the one question you might remember this, you might not that I ask everybody who comes on the show. And before I do that, I will, I will say thank you again for joining me. This was so fabulous and wonderful to get to talk to you about your book and about where you are and where you're going. [00:31:24] The question is this. If you had an airplane that could sky write anything for the whole world to see, what would you say? [00:31:32] Mike Kim: [00:31:32] Oh, yeah, I remember this question. Okay. Um, you know what I've got to say, you are the brand. Um, and, and it's not just because of the book, but it's really the charge that I want to lay out, you know, to my readers, to my friends, to my colleagues, um, there we all, we all have a brand. [00:31:54] Um, we all have a reputation, you know, personal branding. This phrases become, you know, this. [00:32:00] Popular term now. Um, but it's just, it's just your reputation. It's just what people think of you. It's just the identity that you hold in in the, in the minds and hearts of people who know you. And, um, I think one of the things I've learned about life through my work is that entrepreneurship thinking outside the box, it has a way of bringing out the best parts. [00:32:26] And also revealing some of your roughest edges and in a world of image and social media followers. My message really is, you know, be someone worth following, be that truly be who you're trying to sell to people, whether it's, you know, through an Instagram account for fun or trying to land a new job or, or trying to start your business, like you are the brand, don't just build a brand. [00:32:53] Be the brand you that that's who you are. And it's a call for us to, to grow and mature and to be the [00:33:00] best version of ourselves. So that's what I would write across the sky. And it's not just because the book's out tomorrow. [00:33:06] Izolda Trakhtenberg: [00:33:06] No, but I w you know what? I think that's great. And it's a call to be. Your authentic self, which is, which is the best way to be, because there's so much that we have to fair it through that isn't authentic and real, and you're calling for us to be real. [00:33:22] And I think that's great, Mike, thank you again so much for being here and being so generous with your wisdom and your knowledge. I appreciate it very much. [00:33:31] Mike Kim: [00:33:31] It was a pleasure to be here. And thank you for, uh, sharing me with, with everybody here today and sharing your platform and salt. I've really, really appreciate it. [00:33:38] Izolda Trakhtenberg: [00:33:38] My absolute pleasure. This is Izolda Trakhtenberg for the innovative mindset podcast. If you want to find Mike Kim, you can go to Mike kim.com. You can learn all about him. You can learn all about the book. You can get the book, you should get the book because obviously he knows. Stuff until next time. This is Izolda Trakhtenberg for the innovative mindset [00:34:00] podcast, reminding you to listen, learn, laugh, and love a whole lot. [00:34:10] Thanks so much for joining me today. I really appreciate you being here. Please subscribe to the podcast if you're new and if you like what you're hearing, please review it and rate it and let other people know. And if you'd like to be a sponsor of the show, I'd love to meet you. On patrion.com/innovative mindset. [00:34:28] I also have lots of exclusive goodies to share just with the show supporters there today's episode was produced by Izolda Trakhtenberg in his copyright 2021 as always. Please remember, this is for educational and entertainment purposes. Only past performance does not guarantee future results, although we can always hope until next time, keep living in your innovative mindset.  

At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?   Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?   In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand.  3 Things You'll Learn in This Episode How to build a campfire around our businesses Is the content we share with our audiences warm and inviting? Could it help us build a community?   The difference between authenticity and transparency Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable?   How to stop trying to serve everyone We'll never be for everyone, so where should we be channeling our efforts for stronger engagement instead?   Guest Bio-    Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.   To connect with Mike, go to: mikekim.com  Instagram.com/mikekimtv Linkedin.com/in/mikekimtv  Twitter.com/mikekimtv Facebook.com/mikekimtv Youtube.com/youarethebrand   And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com

Personal brand is much bigger and all-encompassing than a logo, a color palette, a nice-looking website, and business cards. Your personal brand is the image you put forth both online and offline. Your values, unique skills, experiences, stories, personality, and image make up who you are and what you stand for. More than ever, people are building thriving businesses around personal brands. Some struggle while others earn 6-or 7-figure incomes. In today's episode, I have a conversation with brand strategist, Mike Kim. Mike outlines some of his 8-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling business. The full blueprint is shared in Mike's book “You Are The Brand.” Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top rated leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Management. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. Connect with Mike Kim: Website: mikekim.com Instagram: instagram.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv Additional Resources: You Are The Brand | Mike Kim Brand You Podcast Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/ Instagram: https://www.instagram.com/gscrivener/ Content Marketing Resources:  Scrivener Solutions: https://scrivenersolutions.com/ YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew Free Download: 48 Social Media Post Ideas http://scrivenersolutions.com/48ideas

This episode is part of our special Unstoppable Spotlight Series. Today we're talking with THE brand expert and my friend, Mike Kim! Mike is a personal branding consultant and the host of The Brand You Podcast. I want all of my business ladies to listen up to this one! Mike's giving us a peek into his proven 8-step blueprint that has helped build the brands for some of today's most influential thought leaders. Listen in to hear from the expert himself about the importance of having a well-developed brand, and how it will invite even more success into your life! What To Listen For You need to be fully committed to yourself in order to create a brand! Why this is so true, and how to get there Not everyone makes it in the business world, but here are some tips to ensure you do! Why you need to be “authentic” to grow your business (and what that really means) How we can utilize the ancient art of storytelling Make sure to order Mike's book, You Are The Brand, by clicking the link below! https://youarethebrandbook.com/ Resources Check out our free resources for listeners www.theunstoppablewoman.com/freestuff Schedule a Strategy to Scale Consultation https://theunstoppablewoman.com/nextlevel Join our Facebook Group http://theunstoppablewoman.com/facebookgroup Join the Morning Mindset Club https://theunstoppablewoman.com/mindset About Mike: Mike Kim — a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: Marketing isn't about closing a sale, it's about opening a relationship. When we get this part of marketing right, results follow. He has used this same approach to serve today's most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD. Before running his own consulting business, Mike worked for several years as the CMO of a successful multi-million dollar company near New York City. Nowadays you'll find Mike speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding. You can find Mike Kim at: Instagram: @mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/MikeKim TikTok: tiktok.com/@mikekimtv Clubhouse: joinclubhouse.com/@mikekimtv Twitter: twitter.com/mikekimtv Pinterest: pinterest.com/mikekimtv Facebook: facebook.com/mikekimtv

On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn't self-indulgent, and why relationships are like rocket ships. Mike Kim is a bestselling author, inspirational speaker, consultant, NGO founder, and North Korea specialist. He is a Korean-American who, in 2003, moved to the China-North Korea border and founded Crossing Borders, a nonprofit dedicated to providing humanitarian assistance to North Korean refugees. He is the author of the Wall Street Journal featured book Escaping North Korea: Defiance and Hope in the World's Most Repressive Country, and the upcoming You Are The Brand. He also hosts the You Are the Brand Podcast. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 03:00 – How Rich found Mike 03:58 – About Mike 06:06 – Where to start with building your personal brand 14:01 – Personal branding and self-indulgence 19:18 – The myth of having only one message across all platforms 25:29 – “Relationships are like rocket ships” 33:33 – Expectation management and monetization 39:14 – Where to find Mike online 40:13 – Rich's closing remarks ----- https://youarethebrandbook.com/ (You Are The Brand) by Mike Kim https://mikekim.com/brandyoupodcast/ (The Brand You Podcast with Mike Kim) ----- Connect with Mike Kim: https://mikekim.com/ (Website) https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw (YouTube) http://instagram.com/mikekimtv (Instagram) http://facebook.com/realmikekim (Facebook) http://twitter.com/mikekimtv (Twitter) https://www.linkedin.com/in/mikekimtv/ (LinkedIn) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)

Welcome to this week's episode of Clearing The Haze! This week we're interviewing Mike Kim the author of You Are The Brand-The eight-step blueprint to showcase your unique expertise and build a highly profitable personally fulfilling business! Mike Kim is well known as a brand strategist expert. In his book, Mike shares his proven eight step blueprint that has helped build the brands for some of today's most influential thought leaders as well as his own personal brand. In this episode we talk with Mike about his book, some of his feelings about the book, and how we in the drug and alcohol testing industry could best use the principles and techniques that he teaches and illustrates in his book. To learn more about You Are The Brand book, you can go to Mike's website www.youarethebrandbook.com where you can read more about the book and how to order it. Clearing the haze is also offering five copies of Mike Kim's book you are the brand to five of our listeners this week and in the next couple of weeks as well. In order to receive one of these copies this is what you would have to do: · Leave a rating for Clearing The Haze Podcast on iTunes · Join our Facebook Page (https://www.facebook.com/helpclearthehaze) · Email me and share how receiving your own copy of “You Are The Brand “would help you and your business and how you plan on implementing the 8-step blueprint to become a highly profitable business We know you will enjoy this podcast! And we look forward to helping you in developing and grow your business! You can learn more about You Are The Brand here: www.youarethebrandbook.com You can also check out Mike's other training and offerings on his website at: www.mikekim.com Listen to Mike's podcast: Brand You Podcast: https://podcasts.apple.com/us/podcast/brand-you-personal-branding/id828811790 Mike's Recommeded Book to read-: Dr.Henry Cloud- Necessary Endings- https://www.amazon.com/Necessary-Endings-Henry-Cloud/dp/0061777129/ref=sr_1_1?dchild=1&keywords=necessary+endings&qid=1623353934&sr=8-1 The Alliance Mastermind Group Application for membership: https://docs.google.com/forms/d/1M4MCfKU7b6uIwiVFjMwn6sDQwqbIn6qPwXxF_LI7kSI/edit?usp=sharing

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: "Marketing isn’t about closing a sale, it’s about opening a relationship." Before running my own consulting business, I worked for several years as the CMO of a successful multi-million dollar company near New York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt — all while coaching students, serving clients, and recording my show, the Brand You Podcast — a show dedicated to personal branding.

Welcome to this week’s episode of the Thinking Big Podcast.  Today I welcome my friend and one of my mentors Mike Kim to the podcast, Mike is the author of the new book “You Are the Brand”: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. That is already a best seller! Mike is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement, and now he is here with the thinking big tribe. My 3 biggest takeaways from this episode are: The difference between a How-To-Preneur vs. Ideapreneur — I am an Ideapreneur. The three stories every personal brand needs to tell, and how to tell them. THIS IS BIG I can drink wine at Mike’s campfire! The simple “9-Box Grid” that shows you how to price your products and services. OMG   Connect with Mike Kim Book:Book: Youarethebrandbook.com Web: mikekim.com Instagram: instagram.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv Twitter: twitter.com/mikekimtv Facebook: facebook.com/mikekimtv YouTube: youtube.com/youarethebrand   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard. His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

#123: Are you struggling to figure out what to post on social media to get more engagement more for audience? You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we can utilize social media and increase our influence through authentic personal branding.  Lauren V Davis  isn't just another marketing consultant. She has received US Senate recognition for her passionate dedication to helping businesses succeed and her expert social media advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (Top 25 Business Category Podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes).  So as you can see, she knows her stuff! In this episode, we delve into her journey of entrepreneurship and how she founded a record store with her husband which then lead her to becoming a marketing guru. Along the way, we discuss how people long for authentic connections and that in order to grow your business and your standing both in on and off-line channels, you need to know your identity. Sound familiar? ;)   This episode is jam-packed full of great ideas , so let's get to it!    Learn How Lauren Utilized Small Business Concepts to Build a Successful Personal Brand... [03:15] Lauren explains how she and her husband started their record store during the last recession in the USA and kept it thriving  [16:52] How to build authentic business relationships and build your network [18:54] Why Lauren says that the marketing industry is shifting away from automations and back again to authentic connections  [20:32] The best way to develop your business [27:33] #1 thing that Lauren has noticed that people get stuck on when doing social media for business [29:21] Lauren shares a few ideas on what to post and what not to post IMPORTANT LINKS & MENTIONS IN THIS EPISODE:https://laurendaviscreative.com/ (Lauren's Website) https://www.facebook.com/groups/understandsocialmedia/ (Lauren's Free FB Group: Understanding Social Media Marketing For Entrepreneurs) https://bit.ly/ldc100promptsforsm (Lauren's Free Resource) https://www.powerofoneframework.com/masterclass (Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework) https://www.christianceolearninghall.com/ (Learn more about Christian CEO Learning Hall) https://kellybaader.com/review (Subscribe + Review on iTunes) https://kellybaader.com/Spotify (Subscribe + Listen on Spotify)       Remember, YOU Matter! See you in the next episode.  

Welcome to the third episode of the New School of Selling Podcast! Today I'm going to give you a sneak peek of my interview with Mike Kim on his strategies and tactics that helped him grow his personal brand and made him the #1 on Apple podcast on personal branding with his show, The Brand You Podcast by Mike Kim! Go check it out!   Want the full transcript? Visit the show notes page on our website:  https://www.newschoolofselling.com/podcast Connect with DK:  Instagram - https://www.instagram.com/startswithdk/ LinkedIn - https://www.linkedin.com/in/startswithdk/  Facebook - https://www.facebook.com/startswithdk/  Clubhouse - @startswithdk --- Get weekly sales insights and exclusive offers sent straight to your inbox:  Subscribe to the weekly sales insights newsletter --- Like what you heard?  Help us, so we can help others by leaving a rating and review on Apple Podcasts

Welcome to Episode 45 of the Asian Hustle Network Podcast! We are very excited to have Mike Kim on this week's episode. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday, so stay tuned! Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: Marketing isn’t about closing a sale, it’s about opening a relationship. When we get this part of marketing right, results follow. He has used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership. Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He coaches students, serves clients, and also records his show, the Brand You Podcast — a show dedicated to personal branding. Please check out our Patreon at @asianhustlenetwork. We want AHN to continue to be meaningful and give back to the Asian community. If you enjoy our podcast and would like to contribute to our future, we hope you’ll consider becoming a patron. --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

Finding the right people to help you live out your dreams is key to living life rich. These people become our tribe and carry us through the transitions we each experience. One of those people in my life is my dear friend Mike Kim. Mike has mentored me, served me, and blown my professional world up over the last year. Every day, Mike helps people with personal brands clarify who they are, what they do, and what they want. He gives these people hope that they can become better versions of themselves. A big part of that work is storytelling. In this episode, Mike and I are talking all about sharing our stories and giving context to the work that we do. If you have a personal brand and aren’t expressing who you really are to your audience, you need to join this conversation. The wealth of knowledge and value that Mike has poured into me has been life-changing. Tune in and receive it all for yourself. In this episode, you will hear: How Mike helps people get their message heard. Where he starts when working with someone to develop their personal brand. What questions to ask yourself to formulate your point of view. Why business owners need an outlet for self-expression. Where Mike’s talent for copywriting came from. Why simplicity and context are so powerful when it comes to messaging. How Mike deciphered what he really wanted to do with his life. Subscribe and Review Please share this podcast with your friends and family. Our beliefs really do drive our behavior and you are born for more. Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Live Life Rich is full of stories of business, some behind the scenes, and freaking amazing guests. If you’re feeling really generous, I’d love for you to give me a review over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://marissanehlsen.com/llr044 to download it. Supporting Resources: https://marissanehlsen.com  Facebook: https://www.facebook.com/marissa.nehlsen Instagram: https://www.instagram.com/marissanehlsen/ Standard of Living Budget Worksheet: https://marissanehlsen.com/standard/ Bulletproof Your Business: https://marissanehlsen.com/bulletproofyourbusiness/ 7 Steps to Financial Freedom: https://marissanehlsen.com/7steps/ The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Get Mike’s 3 video series on personal branding: http://www.mikekim.com/start Brand You Podcast: https://podcasts.apple.com/us/podcast/brand-you-personal-branding/id828811790 *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Many people are intimidated and frustrated by trying to bring their personal brand to life through social media, live events, and public relations. If that's you, then you're really going to love this episode. I've asked Lauren V. Davisto the show as she shares her experience in growing not only her brick and mortar business but also her online marketing business, Lauren Davis Creative. Lauren lives near Chicago and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Real Personal Branding Podcast. Lauren has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," in the Midwest, as well as being recognized as an "Up-Next Future Leader" by Gatehouse Media (Rockford Register Star.) Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed and her expert social media advice has been featured in articles by Huffington Post, Reader's Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (Top 25 Business Category Podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes.) When she is not running her two businesses in Rockford Illinois, (the other––a brick & mortar vinyl record store) she is traveling the globe learning and networking at conferences and workshops to better serve her clients with that knowledge. Enjoy! Additional Resources Mentioned: Lauren V. Daviso Website | Lauren Davis Creative Email Facebook Twitter LinkedIn Instagram Instagram E-Guide The Enneagram Institute Culture Shock | Rockford Illinois

It's not often that my socks get knocked off, but believe me when I tell you Mike Kim knocked. My. Socks. Off. In fact, I haven't even WORN socks since I recorded this episode. Realtalk: Mike drops value bombs aplenty about how to move prospective donors from zero awareness of your cause to becoming a donor (hint: it's a learnable framework), how to tell a memorable story (hint: it's a framework) and the three stories that all organizations must have. Seriously, do not miss this one if you raise money, raise awareness or want to invite partners to your cause. So, basically, everybody. You're welcome. I've been a long-time fan of Mike's: mikekim.com Follow his podcast: Brand You Podcast and the Fully Funded Podcast --- Support this podcast: https://anchor.fm/nonprofitlowdown/support

You wouldn’t show up on stage or in a formal business meeting, dressed to the nines and not say anything, would you? Of course not! So why do we focus so little on how we show up with our words in the online space? Want to know the NUMBER ONE skill that content creators, podcast hosts, and video gurus alike use every day? The craft of storytelling through copywriting. Our guest today shares the importance of writing well and how copy can make or break your brand or business.  This week, I am speaking with Mike Kim, a Business Coach, and Marketing Strategist, who specializes in personal branding, product launch strategies, and copywriting. Mike shares how to write content that speaks to the level of your potential relationship. Not only does this allow you to reach your ideal client but it helps you communicate how you intend to show up. According to Mike, our job as marketers is to give our clients a reason to know, like, and trust us. When it comes to copywriting, it isn’t about closing a sale. The power of copywriting allows us the opportunity to cultivate long-lasting relationships.  Topics Discussed: How to communicate effectively and efficiently online Leading with a big idea, story, and solution to entice people’s interest  The power of storytelling and why we use it every day How to hook people in with a little bit of mystery in your copy Writing copy based on the stage of awareness of potential relationships Learn More About Start to Finish Marketing Visit: www.starttofinishmarketing.com Connect with Mike Kim: Website: https://mikekim.com  Instagram: https://www.instagram.com/mikekimtv/?hl=en  Brand You Podcast: https://mikekim.com/show      Freebies:  50 Email Subject Lines That Are Almost Impossible to Ignore! https://mikekim.com/50headlines

Maybe you are active on social media platforms such as Facebook, LinkedIn, or Twitter. But are you active on Instagram, which is one of the most popular and fast-growing platforms? And have you ever wondered how to be more engaged and grow your audience on Instagram? If, you'll love my conversation with Lauren V. Davis, who is a social media and personal branding expert. Her advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including the Brand You Podcast with Mike Kim. Lauren runs a marketing consultancy, Lauren Davis Creative, and hosts a fantastic podcast, The Business Event Playbook. In our conversation, you'll learn why Instagram is different than other social media platforms, how to write a great Instagram post, how to start building an audience on Instagram, and much more. You can connect with Lauren at her website or on Instagram. Make sure to grab Lauren's Instagram PDF's with content ideas, and also check out here amazing Facebook group, Understanding Social Media Marketing for Entrepreneurs. *** You can find the full show notes here: https://kentsanders.net/### Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com. Subscribe and grab your free gift: https://kentsanders.net/subscribe If you enjoyed this episode, we would be grateful if you leave a review on Apple Podcasts. It helps more people discover the show, and the more people listen, the more we can invest into it and improve the show. Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders

Maybe you are active on social media platforms such as Facebook, LinkedIn, or Twitter. But are you active on Instagram, which is one of the most popular and fast-growing platforms? And have you ever wondered how to be more engaged and grow your audience on Instagram? If, you’ll love my conversation with Lauren V. Davis, who is a social media and personal branding expert. Her advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including the Brand You Podcast with Mike Kim. Lauren runs a marketing consultancy, Lauren Davis Creative, and hosts a fantastic podcast, The Business Event Playbook. In our conversation, you’ll learn why Instagram is different than other social media platforms, how to write a great Instagram post, how to start building an audience on Instagram, and much more. You can connect with Lauren at her website or on Instagram. Make sure to grab Lauren’s Instagram PDF’s with content ideas, and also check out here amazing Facebook group, Understanding Social Media Marketing for Entrepreneurs. *** You can find the full show notes here: https://kentsanders.net/###  Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  Subscribe and grab your free gift: https://kentsanders.net/subscribe  If you enjoyed this episode, we would be grateful if you leave a review on Apple Podcasts. It helps more people discover the show, and the more people listen, the more we can invest into it and improve the show. Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders 

How should you price your coaching services? Should you charge by the hour or create a retainer pricing model? Determining what your prices are and how you should structure your pricing model is an age-old question many coaches have asked themselves on a regular basis since the birth of the industry. It is something we perpetually mull over and is often one of the most difficult decisions we make in our coaching businesses. While there are thousands of studies, opinions, and philosophies on the psychology of pricing, one of the most common opinions is that coaches should not charge their clients by the hour. Mike Kim is a copywriting extraordinaire, business coach, and marketing strategist that specializes in personal branding and product launch strategies. Mike is the host of The Brand You Podcast and a professional speaker who has delivered powerful seminars and keynote presentations at industry-leading conferences such as Podcast Movement, Tribe Conference, and Social Media Marketing World Today, I discuss whether coaches should charge their clients by the hour or set up retainer rates for their coaching packages and mastermind groups. I discuss how to weigh the benefits and potential consequences of charging your clients by the hour, the difference between an hourly rate and a profitable hourly rate, and share strategies you can use to calculate your hourly rate. Mike also joins me to share his opinion on charging by the hour, the pros and cons of determining your hourly rate, and why he believes service providers should not set hourly rates when working with clients.   “Results don’t come as a result of an hourly chat. They come as a result of action points and steps to take.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast: Traditional ways to price your coaching packages, masterminds, and courses Weighing the benefits and challenges of charging by the hour Why Mike prefers pricing his copywriting services on a per-project basis instead of by the hour The difference between an hourly rate and a profitable hourly rate Developing ‘ground rules’ when working with clients on a monthly retainer basis The concept of Action-Based Coaching and creating bundled coaching services Resources Mentioned: How to Get a Grip Podcast Episode 057: Mike Kim - Write, Speak, Date, Repeat The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman The 90 Day Year Connect with Mike Kim: Mike Kim Website The Brand You Podcast Mike Kim on LinkedIn Mike Kim on Instagram Mike Kim on Facebook Mike Kim on Twitter         Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher   Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

MFC009 - Should coaches ever charge by the hour? How should you price your coaching services? Should you charge by the hour or create a retainer pricing model? Determining what your prices are and how you should structure your pricing model is an age-old question many coaches have asked themselves on a regular basis since the birth of the industry. It is something we perpetually mull over and is often one of the most difficult decisions we make in our coaching businesses. While there are thousands of studies, opinions, and philosophies on the psychology of pricing, one of the most common opinions is that coaches should not charge their clients by the hour. Mike Kim is a copywriting extraordinaire, business coach, and marketing strategist that specializes in personal branding and product launch strategies. Mike is the host of The Brand You Podcast and a professional speaker who has delivered powerful seminars and keynote presentations at industry-leading conferences such as Podcast Movement, Tribe Conference, and Social Media Marketing World Today, I discuss whether coaches should charge their clients by the hour or set up retainer rates for their coaching packages and mastermind groups. I discuss how to weigh the benefits and potential consequences of charging your clients by the hour, the difference between an hourly rate and a profitable hourly rate, and share strategies you can use to calculate your hourly rate. Mike also joins me to share his opinion on charging by the hour, the pros and cons of determining your hourly rate, and why he believes service providers should not set hourly rates when working with clients.   “Results don’t come as a result of an hourly chat. They come as a result of action points and steps to take.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast: Traditional ways to price your coaching packages, masterminds, and courses Weighing the benefits and challenges of charging by the hour Why Mike prefers pricing his copywriting services on a per-project basis instead of by the hour The difference between an hourly rate and a profitable hourly rate Developing ‘ground rules’ when working with clients on a monthly retainer basis The concept of Action-Based Coaching and creating bundled coaching services   Resources Mentioned: How to Get a Grip Podcast Episode 057: Mike Kim - Write, Speak, Date, Repeat The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman The 90 Day Year   Connect with Mike Kim: Mike Kim Website The Brand You Podcast Mike Kim on LinkedIn Mike Kim on Instagram Mike Kim on Facebook Mike Kim on Twitter   Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

On this episode, we discuss personal branding and secrets to growing your Instagram account with Lauren Davis of Lauren V Davis Creative!Many people are intimidated and frustrated by trying to bring their personal brand to life through Social Media, Live Events, and Public Relations. Lauren Davis lives near Chicago, Illinois and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Business Event Playbook. Since 2010, Lauren V Davis has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," as well as being recognized as an "Up-Next Future Leader." Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed. Lauren's expert social media advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (top 25 biz podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes.) When she's not running her two businesses, she is traveling the globe learning and networking at conferences and workshops to better serve her clients with that knowledge. Lauren's natural and undying passion revolves around seeing people and organizations that "do-good" succeed.This episode is sponsored by Louis and Lea.  https://louisandlea.com Tired of not knowing what are the essentials for mom and baby during first year?  Get YOUR FREE RESOURCES at https://louisandlea/pages/resources  @officiallouisandlea on Instagram  Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!Lauren's favorite subscription box / e-commerce company: OneHope WineFavorite social media platform: IGLauren and Lauren V Davis Creative:Website: https://laurendaviscreative.comOther business: https://cultureshockshop.com/Instagram: https://www.instagram.com/ldaviscreative/?hl=enLinkedIn: https://www.linkedin.com/in/ldaviscreativeFacebook: https://www.facebook.com/LDavisCreativeHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, Darold sits down with Mike Kim. Mike, is a speaker, marketing strategist, and copywriter. Darold describes him as, “a well-endowed man when it comes to branding and building a brand identity.” Academically, Mike excelled in History and English but chose music initially as a career. After four years and with the uncertainty of what to do next, he started a blog that was intended to only be an outlet. The blog, however, gained a following and provided Mike the opportunity to learn about copywriting and how the online world operates. With that discovery and knowledge of marketing, he was able to gain employment as a Chief Marketing Officer with a former employer. With increased knowledge and a strong work ethic, his work was being recognized by many. His likability allowed him to form relationships with individuals who would play a role in his career advancement. Throughout the interview, Mike offers tons of priceless wisdom that will assist one in entering the field of marketing and growing and maintaining your own personal brand. You’ll get to understand why he says, “the framework frames the work.” In addition to all those golden nuggets he provided, he then goes on to discuss his podcasting journey and how he uses that platform as a networking tool for himself and others. You can listen to The Brand You Podcast on all major podcast outlets. This is an episode that you’ll want to download and share, but as always, don’t take my word for it, listen for yourself. Happy listening! - Learn more about Mike Kim: https://mikekim.com - SUPPORT THE SHOW! Stop by our Patreon page: https://patreon.com/pbtashow JOIN THE COMMUNITY: http://passionbehindtheart.com Host Instagram: https://www.instagram.com/dpcreates Podcast Instagram: https://instagram.com/pbtapodcast Podcast Twitter: https://twitter.com/PbtaPodcast Podcast Facebook Group: https://facebook.com/groups/pbtapodcast I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @pbtapodcast, @dpcreates, #pbtashow, or #pbtapodcast. Leave an iTunes Rating and Review Share the show on social media or follow the Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance. In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: The value Mike finds in developing a personal brand. Why Mike sees personal brands becoming mainstream in the next few years. Mike defines the three “V’s” he uses to determine a brand’s effectiveness. Making sure your image, your messaging and your product are in proper alignment with one another. How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage. Why Mike believes Vince McMahon of WWE excels at personal branding. People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible. How Mike structured his content mastery strategy. The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands. Why Mike is saddened by the “fish tank” that is mainstream employment. How adult and professional life strip people of the abundance of guidance they’ve received up until that point. Who Mike thinks is currently killing it in the personal branding space. Quotes: “The value of building a personal brand is that you have control.” “Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.” “You can either be Louis Vitton or you can be Walmart.” “You’ve just gotta use what you’ve been given.” “By the time opportunity knocks it’s too late to prepare.” “I believe true fulfillment starts with the courage to be yourself no matter the context.”   Guest Links:Mike’s homepage - https://mikekim.com/ Brand You Podcast - https://mikekim.com/brandyoupodcast/ Mike on Instagram - https://www.instagram.com/mikekimtv/   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It seems that there's a love/hate relationship with Social Media these days or if you're like me, you just struggle with it and how to best use it for business and relationships. So this week I have Lauren Davis from Lauren V Davis Creative and The Business Event Playbook Podcast. Join Lauren and me for a discussion on what's working right now in Social Media! Lauren Davis lives near Chicago, Illinois and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Business Event Playbook. In publications since 2010... Lauren V Davis has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," in the midwest, as well as being recognized as an "Up-Next Future Leader." Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed. Lauren's expert social media advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (Top 25 Business Category Podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes.) When she is not running her two businesses in Rockford Illinois, (the other––a brick & mortar vinyl record store) she is traveling the globe learning and networking at conferences and workshops to better serve her clients with that knowledge. Lauren's natural and undying passion revolves around seeing people and organizations that "do-good" succeed. Free Resource: Energize Your Instagram; INSPIRE YOUR NEXT 12+ POSTS: http://bit.ly/12plusposts  The Business Event Playbook Podcast: https://podcasts.apple.com/us/podcast/the-business-event-playbook/id1500363474   Connect with Lauren: Web Site: https://laurendaviscreative.com/    Instagram: https://www.instagram.com/ldaviscreative/  Facebook: https://www.facebook.com/LDavisCreative/  LinkedIn: https://www.linkedin.com/in/unavailable/   Connect with Paul:  Send your pricing questions to paul@paulklein.net    Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulklein.net/?modal=admin_todo_tour Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV Rumbl - https://rumbl.me/u/paulkleintv YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

What happens when you wake up and realize that your marriage isn't working, but you don't hate each other - and there is clarity. Then you realize you need to feel security, so you move back to family - and there is clarity. And finally, you begin to realize you need to spread your wings and fly to find yourself again - and there is clarity. Mike Kim - the copywriting king - is a guy I met at a conference and over a cocktail, not only did we realize we bonded, but we saw the opportunity to share how clarity comes with M&M, and we're not talking about the candy M&M's either. Discover what happens when you let yourself do what you need to do to gain the right clarity as a guy who is 40+ About MikeMike Kim believes marketing isn’t about closing a sale but about opening a relationship. This refreshing approach has made him a sought-after copywriter and brand strategist for top experts, thought leaders, and influencers. When he’s not traveling, scuba diving, or enjoying a good Old-Fashioned, you can find him teaching everything he knows about thought leadership and copywriting through his top-ranked  Brand You Podcast (https://podcasts.apple.com/us/podcast/brand-you-personal-branding/id828811790) . Connect With Mike Website (https://mikekim.com/)   You can also listen to the podcast on… (https://apple.co/2Q4nnbt)   (https://www.stitcher.com/podcast/rick-clemons/forty-plus-real-men-real-talk)   (https://www.podchaser.com/podcasts/40-plus-real-men-real-talk-854094)   (https://radiopublic.com/40-plus-real-men-real-talk-WoBlp5)   Hey Guys, Check This Out!Are you a guy who keeps struggling to do that thing? You know the thing you keep telling yourself and others you’re going to do, but never do? Then it’s time to get real and figure out why. Take the  Unapologetic Life Assessment - Click Here, (https://rickclemons.com/ul_lp/) and stop playing it safe. For a real, deep-dive, one-to-one coaching session where we make things happen to get you out of your own way, check out my "Your Next Move" Strategy Session.  Check it out - Click Here! (http://rickclemons.com/discovery-session) Break free of fears. Make bold moves. Live life without apologies P.S. get your free My Bold Life Manifesto, right here - (https://rickclemons.com/manifesto/)

Mike Kim a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He's worked with some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership. Mike also hosts "Brand You Podcast", which centers around personal branding. He's a speaker, coach, and grew in NJ! Become a part of Mike's bootcamp, where you can interact with him personally and have some Q&A's for only $297   Brand You Bootcamp: http://bit.ly/MKCreate   Brand You Podcast: https://itunes.apple.com/us/podcast/brand-you-podcast-mike-kim/id828811790?mt=2

Today I'm interviewing one of my favorite marketing consultants, Mike Kim. Mike shares with us how to build a personal brand and better your marketing game by building relationships.   Highlights:   How to stay focused and consistent with your marketing  Why you can’t afford to continually transition Why marketing is about opening a relationship How to get people to take the next step in your funnel and create infinite loops in your marketing campaigns How to stand out with your personal brand and the three reasons people will tune into your content online How to use “show & tell” to improve your marketing Where the money is in marketing   Links and Resources Mentioned in this Episode:  How to get in touch with Mike Kim Instagram | https://www.instagram.com/mikekimtv/ Facebook | https://www.facebook.com/mikekimtv/ Website | https://mikekim.com/ Podcast | https://mikekim.com/brandyoupodcast/   About Mike Mike is a business coach and marketing strategist who specializes in personal branding,  product launch strategies, and copywriting. His core philosophy of marketing is this: Marketing isn’t about closing a sale, it’s about opening a relationship. When we get this part of marketing right, results follow. He’s used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership. Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. Nowadays you’ll find him traveling, speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of Macallan 15 — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.

Presenting Sponsor of the Career Adventure Podcast*The Motivators Assessment* Learn more about what really motivates you at www.whatmotivates.me What motivates me? Problem Solving, Learning, Developing Others, Pressure, Excitement, Impact, and Autonomy ----- This was one of the most exciting interviews I have been able to do in my career. I was introduced to the work of Mike Kim a few years back when I was looking to transition to a new path on my Career Adventure. His Brand You Podcast and a great download on career pivoting sucked me in. Now many years later I had the chance to see Mike speak at the #socialrock event in Rockford, Illinois. Then back stage I got a chance to meet him live and in person to record this episode. Mike launched his Brand You Bootcamp (www.mikekim.com/start) at the first part of the year, and joining that and his Branding Collective group have helped my business find traction in the career development space. You will hear in this inaugural episode of the Career Adventure podcast all about how he went from wanting to be a movie theater usher to the personal branding and marketing expert he is today. GET MORE: Follow Mike on Instagram (https://www.instagram.com/mikekimtv/) Check out his FREE Branding Bootcamp training at www.mikekim.com/start Listen to his #1 Brand You Podcast, #172, How I Made the Leap to Become a Full Time Entrepreneur is a good one! Launch your Career Adventure at www.nateclayberg.com/graduate Follow Nate Clayberg and Career Adventure Academy on Facebook, Instagram and LinkedIn Follow my blog site and get extras for this episode at https://www.nateclayberg.com/blog/001 KEY QUOTES: “I truly that high school student who got decent grades, went to college did not know what he wanted to do.” “When I think about the big problem I want to solve now, it is that I want to help people live a life that's true to themselves. What I would encourage parents to do is to allow your kids to explore their interests, their curiosities. We need to shine a bigger light not only new beginnings, but new endings are just as important. The Motivators Assessment: Learn more about what really motivates you at www.whatmotivates.me What motivates me? Problem Solving, Learning, Developing Others, Pressure, Excitement, Impact and Autonomy EPISODE CREDITS: If you are looking for someone to do Voice Over work for you. Intros, commercials, on-hold, etc. Reach out to my long-time broadcasting mentor Bill Jordan, www.billjordanvo.com. Unlike Mongo, he is not a pawn in the game of life. You can’t have a good show without good music. Check out the beds that Joseph McDade has laid down for creators to use at josephmcdade.com --- Send in a voice message: https://anchor.fm/careeradventure/message Support this podcast: https://anchor.fm/careeradventure/support

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance. In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity. The Finer Details of This Episode: The value Mike finds in developing a personal brand. Why Mike sees personal brands becoming mainstream in the next few years. Mike defines the three “V’s” he uses to determine a brand’s effectiveness. Making sure your image, your messaging and your product are in proper alignment with one another. How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage. Why Mike believes Vince McMahon of WWE excels at personal branding. People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible. How Mike structured his content mastery strategy. The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands. Why Mike is saddened by the “fish tank” that is mainstream employment. How adult and professional life strip people of the abundance of guidance they’ve received up until that point. Who Mike thinks is currently killing it in the personal branding space. Quotes: “The value of building a personal brand is that you have control.” “Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.” “You can either be Louis Vitton or you can be Walmart.” “You’ve just gotta use what you’ve been given.” “By the time opportunity knocks it’s too late to prepare.” “Marketing isn’t about closing a sale. It’s about opening a relationship.” “I believe true fulfillment starts with the courage to be yourself no matter the context.” “If you build a relationship with people, the selling comes very, very naturally.” Mentions: Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry   Guest Links:Mike’s homepage - https://mikekim.com/ Brand You Podcast - https://mikekim.com/brandyoupodcast/ Mike on Instagram - https://www.instagram.com/mikekimtv/   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Having the courage to stand up for what you stand for The story of how Mike decided to leave his job to go out on his own What am I going to regret more? Not going to work or not being with my family The Personal Brand Three: What pisses you off? What breaks your heart? What problem are you trying to solve? What movement are you trying to start? What change are you trying to make in the world? “We don't need more resources, we need more resourcefulness” Confidence doesn't come first, it comes last Confidence comes after commitment and courage and competence How Mike approached leaving his job to become an entrepreneur Breaking down the financials to leaving his job How Mike invested in himself “When you invest in yourself, you dictate the returns” Whenever you are leveling up your life, you usually need to learn one new skillset Importance of believing in and investing in yourself The moment of insight and realizing that life can be different “If you don't leap when you see the opening, then you make a habit of delaying decisions” The importance of making quick decisions and root of decide The best decision that Mike made to build his business: Hire Jessica May the Bottom Line CPA How Mike hit “rock bottom” financially The mistake of chasing contracts he didn't like or doing work for others he should've done for himself Mike helps people grow a personal brand business “Business is nothing more than solving problems for a profit” How to build a stronger personal brand Answering the questions: “what do you want me to pay you for?” and “which one of my friends do you want me to introduce you to?” Clarity attracts, confusion repels Mike's advice for fulfilling your true potenetial What do you have to do in your life so you can look back with no regrets? All fulfillment comes from love, connecting and commitment Website: https://mikekim.com/ (https://mikekim.com/) Podcast: https://mikekim.com/show (Brand You Podcast)

Mike Kim is marketing consultant, communications strategist, and copywriter. His goal: to help you live your message, love your work, and leave your mark on the world. Mike does this by sharing his professional insights on marketing, personal branding, and one of his life’s passions: self-development. He's shaped the verbal and visual identity of numerous organizations, helping them get their message, product, or service to market. You’ll benefit from his marketing expertise; He worked for years as the CMO of a successful multi-million dollar company. Now he consults, writes direct-response copy, and hosts the Brand You Podcast, a show dedicated to personal branding. Check him out at www.mikekim.com and if you like to follow a digital nomads sometimes hilarious Journey, find him on Instagram

In this episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business. You'll discover: Why doing this podcast has been one of the most rewarding things I've ever done in my career Why it's never too early to share your stage How I created my 7P framework while doing this show The personal reason why I took such a long time off from the podcast The year-by-year things I did since 2013 to grow my personal brand business   Connect with Me on Instagram Instagram has quickly become my favorite social network, and because so few people use it to contact me, it's the easiest way to get in touch. If you'd like to connect on Instagram, connect with me at @mikekimtv. I read and respond to every DM. It's been a pleasure to be on this journey with you! Sincerely, Mike Kim

Ep #68: An email list is your digital asset. When people subscribe to your email list they give you the permission to write them. We are in a people to people business. Now your turn to grow this relationship.  The technology and social media algorithm are changing all the time, the website can be shut down, but your email subscribers are people who you can reach any time. In this episode, Mike Kim shares how to write emails to your subscribers that they will wait for. Mike ditched his comfy C-suite marketing job in pursuit of career freedom. He now hosts the #1 ranked podcast on personal branding in iTunes, The Brand You Podcast, and helps brands clarify their message.  Mike has crafted the messages and marketing campaigns for some of today's top thought leadership brands including Donald Miller, Suzanne Evans, and Catalyst Leadership. You can read his blog at mikekim.com. Time Stamped Show Notes: [00:22] About the episode and Mike Kim [02:10] Mike shares that even if he had a well-paid corporate job he wanted to have his own business so he started blogging and podcasting [04:12] He did a lot of music and public speaking before he got to blogging, but as an artist, he enjoyed the process of writing and hosting a podcast [05:45] Mike doesn’t do a lot of blogging but when he has something valuable to share he writes to his email subscribers [07:40] Different approach to writing to your email subscribers [09:10] Why Mike shared even his personal phone number with his email subscribers [13:30] How to write emails that people actually want to read [15:52] Mike plans his emails only when he has launches [17:01] Warm up your list before you launch something. Write more about things related to the upcoming theme of the launch [18:37] Bring value to people with each email you send to your subscribers [19:13] Start writing thematic content about a month before you launch anything [21:11] Three examples of the email you can send to your subscribers to build the relationship [24:19] When you ask about what challenges people have, surprisingly many people reply [25:25] Add the greeting video to the ‘Thank you’ page where people get after they subscribe to your email list [27:16] In the video share what they get in the freebie that they get and tips on how to use it [28:32] How Mike grows his email list [30:07] Different programs that Mike launch during the year and that help him to grow his email list [31:57] What you can do to write better emails to your subscribers [33:25] Write to your subscribers at least once a week and if they didn’t open an email send it to them again [34:13] The trick on how to send the second time the same email [36:00] Where to find Mike online [36:48] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico. Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue. Listen to the episode to hear Katie's thoughts on: Why it's not wrong to earn income from your blog Her recommendation on the first step to earning income online How to find an audience Her networking strategy for conferences (even when she can't attend) Launch A Blog In Under 7 Minutes If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here: mikekim.com/wordpress » Check out Katie's "Blog Connection" Membership Here Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit.  Get more info on the Blog Connection (with discount) here » Liked This Episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd Love to Connect on Social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

Work travel can be both a blessing and a curse.   Even if you love to travel, it can get overwhelming. It’s harder to maintain work/life balance, pursue side projects and hobbies, and spend time with friends, family, and your significant other It’s also far too easy to fall into expensive and unhealthy habits. While people often idealize travel while furthering their career, there are downsides that go unnoticed. On this episode, my friend Mike Kim, host of the Brand You Podcast, joins me to discuss the "unglamorous challenges" of travel for work and how we've dealt with them. Question of the Week: Why would anyone "waste" money traveling first-class or business class? Tune in at the 38:00 mark to hear my thoughts. If you have a question, please send it to podcast@michaelhudson.com. I will respond on a future episode! Grow Your 6-Figure Business With The Vision Speaker Mastermind If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind. As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others. We oftentimes find ourselves feeling unsure about the next step to take. But what if you had a group of people you could share your doubts, fears, hopes, and dreams with? That is exactly what the Vision Speaker Mastermind program will do for your business. Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don’t wait.  

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business. I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore! The big takeaway from today:  document, don't create! Join the Brand You Community on Facebook: In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group? Click here to request access to the Facebook Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

We're finally here: episode 100! Wow, what a journey it's been. In today's episode (which comes to you from Bangkok, Thailand while I'm on the road!) you'll discover: the winners of the Brand You Podcast episode 100 contest, a special surprise for EVERYONE who participated in the contest, 3 things I'm doing to set myself up for success in 2017, why I decided to come to Thailand to work with a non-profit, and why it's important to set more than just SMART goals Join the Brand You Community on Facebook: In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

Mike Kim is a marketing consultant and host of the #1 ranked podcast on personal branding in iTunes, The Brand You Podcast. He helps corporate professionals launch a coaching or consulting business so they can leave their day job and do work they love and believe in. He is also an in-demand strategist and copywriter who has shaped the message and marketing for several New York Times best-selling authors. If you want to leave your day job and become an independent consultant, visit mikekim.com for his free video series, the Build Your Brand Bootcamp. Mike shares how he left a job as Chief Marketing Officer of a multi million dollar company by building an online presence on the side. He also shares how he uses networking and taking action to boost his success as an entrepreneur. For the show notes page for this episode please visit: theasianamericanvoice.com/podcast/31 "Like" our Facebook page for updates on future shows and other resources: https://www.facebook.com/TheAsianAmericanVoice/

Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying to market and brand themselves. Check out Mike's Brand You Podcast.

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

Most of us know we don't know it all. Perhaps you know enough to realize how much you don't know. If only you could get a leg up. If only you could get an advantage or a little head start, we could do so much better. If only we had a mentor, right? You have thought that before, I am sure. If you had a mentor to show you how to do this or that. If only you had a mentor to help you avoid mistake, or point you towards this shorter path through the woods. A mentor can be a big factor in shaping and evolving your message and be a jumpstart when it comes to marketing, mobilizing, and mastering. Holy Crow, that was a lot of Ms.  From my experience, there are five types of mentors. Classic mentor.  A Classic mentor is likely what you think of when you think of a mentor. A classic mentor is a single person who invested in you and your development. When I first became a Park Ranger, I was lucky enough to have a classic mentor. Jack Hartt, the Park Manager, took an interest in me and devoted time and attention to my development. He would spend lunch breaks with me. Jack would answer my questions almost any time. He exposed me to situations that were above my pay grade and helped me think a level or two above where my current job was. We would even play quick rounds of trivial pursuit in the office. I am pretty sure I won every time. Academic mentor. An academic mentor is someone who mentors you through the content they produce. Books are an obvious way to connect with the academic mentor. For only $20 you can spend hours with a mentor and get some of their best advice. Don't discount this idea. Pick a book and take the words with the same weight you would with a classic mentor. If you take a book with the idea of consuming the words, not for entertainment but to learn and grow and change, it can have the same impact as spending the same amount of time with the classic mentor. The best part of an academic mentor is there is one out there for any topic you want to learn about. Do you want to build a strong foundation of personal accountability? Spend time with John Miller and the book QBQ. Do you want to get better customer service? Spend time with Lee Cockrell and the book The Customer Rules. Want to help lead your team through changes spend time with John Kotter in the book Leading Change.  Those are three examples of academic mentors through books to consider.  I have spent time with Seth Godin, Jack Welch, and so many more mentors through books. Books are not the only way to connect with an academic mentor. Content comes in many forms. A podcast can connect you with a mentor. Let's use the Brand You Podcast by Mike Kim as an example. Each week, Mike Kim gives you a valuable, personal lesson on marketing or branding that will enable you to take action. Or, Mike Kim will have a guest on his show. This gives you an opportunity to sit in on a conversation with someone like Ray Edwards or Pat Flynn who is going to deliver their own valuable lesson. It is like you are right there at the table with them. Whatever topic Mike covers that week, you can spend that week working on it. A podcast can be just as good as a weekly session with a classic mentor, although not as personal. Just like with books, there is nearly a podcast about any topic you want to learn about. One of my other podcasts is called The Park Leaders Show. If there is a show out there for park rangers, there is also going to be a show about whatever industry you are in or the topic you are interested in learning more about. Situational mentor.  A situational mentor is someone who mentors you for a certain situation. If you need to improve a skill, perhaps you can find a situational mentor to help you only with that skill. If you are having a tough time with an employee, you can find someone else who has been through a similar situation. If you are hiring an employee for the first time or going for a promotion yourself,  you can find a situational mentor to help you out. I think you get where I'm going with this. You can find a situational mentor to help you out in that situation.  It could be a short time mentorship lasting only for this one situation. You do not even have to use the word mentor, just ask for help. The word I like to use this counsel. I don't ask for advice. I don't expect someone to tell me what to do. I want counsel as I work to the situation. Shadow mentor. A shadow mentor is simply someone you observe. For example, you want your supervisor or someone else in a leadership role with a deliberate eye towards how they handle situations and how they deal with people. The key here is you have to be deliberate in watching and analyzing what they do and how they do it. You can take a step further than just watching; you can ask to be involved in situations and learn in their shadow. You can ask your supervisor to let you attend a meeting with her. You can ask to help with staff scheduling for the month or something else you are interested in. Find a way to get yourself in her shadow so you can learn. If you are self-employed like I am, fear not. You are not out of luck. You may not have a supervisor or a leader in the organization to shadow, but you can reach out to anyone. Find a local businessman and ask if you can just shadow them for a day. Find someone you respect in the online world and ask if you can help them at an event or training just to shadow and learn from them. Let them know you want or expect nothing in return, you just want to shadow them. Anti-mentor. Having an anti-mentor may sound strange and like something you want to stay away from. But if you find yourself working for a bad boss you can grumble about it and have a lousy time, or you can use a bad boss is a mentor and anti-mentor. Let a bad boss mentor you on what not to do. Trust me when I tell you to use an anti-mentor like a shadow mentor and don't tell them you're using them as a bad example. If you tell a bad boss you are using him as an anti-mentor it will make your life a bit uncomfortable. Watch them and be deliberate about understanding what they're doing that you would not want to do. Some things I learned from an anti-mentor include the importance of doing the work. Let your team see you working with them. I learned the value of inclusion. If a team member does not feel like they are part of what is going on things will begin to crumble. I have learned about customer service, time management, people management and so much more from one bad boss.  Some of these lessons are just as valuable as what I could've learned from a classic mentor. In fact, the lessons stick more because I understand how it made me feel. Those are the five types of mentors but don't overlook the value of friendships. If you are hanging out with the right people, you are going to be smarter and get more done.  There you have it my friend, my take on mentors. The good, the bad, and where you can find each type.  As I mentioned at the top of the show, by the end of the day you can have a mentor identified, maybe for all five types of mentors. And you have an opportunity to be working with a mentor by tomorrow. With the opportunity to work with an academic mentor, you can have one of your major problems solved by the end of the week. Have you had a mentor who impacted your life, your business, or career? If you want to share the story, send an email and tell me about it. I am always curious to hear stories about how someone used the knowledge or experience of someone else to improve.

Today's Guest is John Rush, CEO of Cleanturn. "John is a social entrepreneur with a distinct focus on leveraging business as means for creating training and employment opportunities for individuals with significant obstacles to employment, including prior incarceration. After serving as a Sergeant in the US Marine Corps, John focused his career on empowering those impacted by poverty and incarceration. John served as Managing Director of nationally recognized Cleanslate and President of 180 Properties in Chicago. In 2011, John partnered with several socially conscious investors to launch CleanTurn, a social enterprise that has leveraged its business to provide nearly 300 training and employment opportunities for men and women returning from incarceration in its first three years. CleanTurn was awarded the 2012 Honda Empowerment Award by the Columbus Urban League and has been recognized by Mayor Coleman’s Restoration Academy in Columbus Ohio as the first private company partner for hiring Restoration Academy participants. John has been awarded Columbus' BusinessFirst's Forty Under 40 Award highlighting his work as a social entrepreneur in Central Ohio. John is married with eight children and currently resides on the southwest side of Columbus." Key Takeaway's You have to be smart and work hard, but you also have to enjoy the risk. Make it more about the challenge and the opportunity, not about whether it's going to work or not. Managing your family and your business requires a lot of discipline and time management. "The political and economic are always at the service of the social." Tweetable Quotes [Tweet "Make it more about the challenge and the opportunity, not about whether it's going to work or not. @john_c_rush"] [Tweet "You have to be smart and work hard, but you also have to enjoy the risk. @john_c_rush"] [Tweet ""The political and economic are always at the service of the social." @john_c_rush"]  Resources www.CleanTurn.org John Rush on LinkedIN Spark from Advocare Slam from Advocare The Brand You Podcast - Mike Kim Elevating Beyond - Dayne Gingerich and Mike Minard Fatherhood is Leadership - Devon Bandison Mantastic Voyage - Bryan Orr For complete show notes and clickable links go to www.BrianMininger.com/SBR35 The post 36: Employing the Unemployable w/ John Rush appeared first on .

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]

Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Quick Preview of the Podcast: Three ways to name your personal brand (the first one is easiest) Two myths that need […]