Podcasts about impactwhy

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

Dementia, Alzheimer's disease, and cognitive decline should not be inevitable parts of aging. In this interview, Dr. Lily Mujica-Parodi and Dr. Kirk Nylen join Dr. Bret Scher to discuss groundbreaking research revealing a key metabolic midlife marker of accelerated cognitive decline and a potential solution for slowing it.In this interview, you'll learn:Why brain network stability rapidly declines in midlifeHow insulin resistance in neurons may be the early driver of neurodegenerationThe critical age window where metabolic interventions could have the biggest impactWhy ketones (from diet or supplementation) may restore brain function and slow cognitive declineHow lifestyle choices like diet and exercise can help protect your brain, long before symptoms ariseIf you're in your 30s, 40s, or 50s and want to understand how to protect long-term brain health, this episode is for you. Dr. Mujica-Parodi also explains the concept of “control circuits” in physiology and how destabilization can trigger a cascade of disease. Plus, we cover the role of exogenous ketones vs. ketogenic diet and the future of brain health screening.Watch to find out how you can act now, before symptoms appear, to give your brain the best shot at staying resilient and sharp for decades to come.Expert Featured:Dr. Lily Mujica-Parodi, PhDDr. Kirk Nylen, PhDResources Mentioned:Dr. Mujica-Parodi's websitewww.LCneuro.orgBrain aging shows nonlinear transitions, suggesting a midlife “critical window” for metabolic interventionhttps://doi.org/10.1073/pnas.2416433122Managing Major Mental Illness with Dietary Change: The New Science of Hopehttps://www.mycme.com/courses/managing-major-mental-illness-with-dietary-change-9616Brain Energy: The Metabolic Theory of Mental Illnesshttps://www.mycme.com/courses/brain-energy-the-metabolic-theory-of-mental-illness-9615Follow our channel for more information and education from Bret Scher, MD, FACC, including interviews with leading experts in Metabolic Psychiatry.Learn more about metabolic psychiatry and find helpful resources at https://metabolicmind.org/About us:Metabolic Mind is a non-profit initiative of Baszucki Group working to transform the study and treatment of mental disorders by exploring the connection between metabolism and brain health. We leverage the science of metabolic psychiatry and personal stories to offer education, community, and hope to people struggling with mental health challenges and those who care for them.Our channel is for informational purposes only. We are not providing individual or group medical or healthcare advice nor establishing a provider-patient relationship. Many of the interventions we discuss can have dramatic or potentially dangerous effects if done without proper supervision. Consult your healthcare provider before changing your lifestyle or medications.

Spring is the perfect time for more than just a closet refresh—your finances deserve a reset too!In this practical, action-driven episode of Women's Money Wisdom, Melissa Joy, CFP® shares 20 powerful strategies to reinvigorate your financial life with the same fresh energy that spring cleaning brings to your home.From reviewing your budget in today's uncertain economy to automating savings and tackling debt in a high-interest environment, each suggestion is designed to be practical, manageable, and highly effective. Whether you're ready to revamp your beneficiary designations, audit your insurance coverage, consolidate accounts, or simply schedule regular “money dates,” these steps are all about reducing financial stress and building momentum toward your goals.Melissa draws on real-world client experiences to offer tips that are proven to deliver results—without overwhelming you with complexity. Every recommendation includes ideas for how and when to take action, helping you make meaningful progress without feeling stuck.Key Topics Covered:How to prioritize small financial wins for big impactWhy reviewing your beneficiary designations is crucialThe value of an insurance audit to protect your financial futureSmart ways to tackle debt and manage rising interest ratesThe benefits of automating savings and financial organizationHow to maximize unused loyalty rewardsTips for setting consistent money dates for accountability and partnershipWhy financial spring cleaning is about progress, not perfectionDownload the full checklist mentioned in this episode at pearlplan.com and track your progress as you bring clarity, confidence, and momentum to your financial life.The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING's investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING's current written disclosure Brochure discussing our advisory services and fees is available upon request or at https:...

In this episode of the Vets2PM Military Transition Academy Podcast, we sit down with Joshua Schulman, Founder and CEO of Schulman Communications Interactive (SCi). With over 25 years of experience as an award-winning speaker, speech coach, and media trainer—including for Shark Tank contestants—Joshua is on a mission to help professionals master the art of presenting, pitching, and persuading.Joshua brings a special focus to military service members transitioning into civilian roles. With veteran parents and a client base that includes many from the military, he understands the communication challenges you face—and how to overcome them.We cover:Why public speaking is a learnable skill, not an innate talentHow to systemize, optimize, and scale your messageThe truth about imposter syndrome and how to manage itDisarming the psychology of fearSpeaking to both logical and creative thinkersLessons from chess, poker, and The Art of War in communication strategyThe power of chronemics—timing your delivery for impactWhy relevance and surprise are key to defining your valueAnd how to pitch your skills with clarity, confidence, and credibilityIf you're a veteran or transitioning service member looking to strengthen your professional presence and own the room—this one's for you.Connect with Joshua Schulman:

In this episode of The extra-Ordinary Leader, I had the enormous pleasure of speaking with Helen Brocklebank, CEO of Walpole—the official body for British luxury. Helen works closely with over 250 of the UK's most iconic high-end brands, and in our conversation, she shares the leadership behaviours, values, and mindset that make these businesses so resilient and remarkable.We explored what we can all borrow from the luxury sector—whether we're running heritage businesses or leading fast-paced teams with no historical playbook. Helen spoke beautifully about creativity, long-term thinking, emotional intelligence, and the importance of knowing your own strengths. She also reminded me why storytelling, craftsmanship, and deep human connection remain at the heart of excellent leadership.You'll hear us reflect on everything from scented candles and bespoke tailoring to the power of fiction and the role of culture in the workplace. Whether you lead a team of two or two thousand, this episode is full of insights to help you lead with clarity, creativity and care.Inside This Episode:What working with 250 luxury CEOs has taught Helen about extra-Ordinary leadershipWhy understanding your own strengths is the foundation of influenceThe long-term mindset behind British luxury's £81 billion impactWhy fiction (yes, even Jilly Cooper!) can sharpen your leadership instinctsHow resilience, creativity, and curiosity define high-performance leadershipWhat leaders in fast fashion and retail can borrow from heritage brandsThe value of “dual thinking”: acting in the now while planning for the nextHow memory-making and sensory detail create unforgettable customer experiencesWhy culture-building and empowerment matter more than everMentions & Links:Walpole – https://www.thewalpole.co.ukLearn more about Attachment Theory – https://www.verywellmind.com/what-is-attachment-theory-2795337Black Box Thinking by Matthew Syed – https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

Send us a textAre you ready to rise in 2025, or will you get left behind?The leadership landscape is shifting fast, and if you're still stuck in execution mode, you're at risk of being overlooked.Ready to lead with confidence and strategic impact? Join this FREE masterclass and unlock the psychological shift, hidden barrier, and 5-step system that top female leaders use to own their seat at the table and amplify their influence.Spots are limited—save yours now!Podcast Details: In this episode of The 360 LeadHERship podcast, I dive into the three biggest leadership trends shaping the corporate world for women leaders in 2025. I share exactly what's separating the women who skyrocket their careers from those who stay stuck—and here's the truth: it's not just about working harder.If you've been feeling overworked, undervalued, and bogged down in the weeds, this episode is your wake-up call. It's time to own your voice, command the room, and lead with unwavering confidence.Tune in to Discover:The #1 mindset shift senior women leaders must embrace to stand out and get noticed for promotion and recognitionWhy influence trumps hard work (and how most women are missing the mark)How to think, speak, and lead like an executive—before the titleThe crucial role of emotional intelligence and leadership psychology in making a real impactWhy top female leaders are no longer apologising for investing in themselvesRecommended Next Steps

Send us a textIn this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE.What you'll learn in this episode:Why hiring people with heart, soul, and strategy fuels nonprofit successHow to create a culture where mistakes are lessons, not liabilitiesTactics to empower small content teams to achieve big impactWhy storytelling is your nonprofit's most powerful marketing toolHow user-generated content and humor drive engagement on social mediaWays to partner with corporate allies to amplify your voice without a blockbuster budgetPractical formats—from carousels to quick interviews—that make storytelling scalable and impactful

Shownotes:The businesses most likely to succeed are those that are born to solve real life problems. Would you agree?For Sakshi Mittal, a Wharton educated, investor at Softbank, a health crisis during her first pregnancy was the trigger to her entrepreneurial journey. The result was Foodhak – a physical and digital ecosystem that challenges the food industry and makes 'food as medicine' accessible to all. Technology and AI are used at Foodhak to gain insights from the latest research and empower consumers in their dietary choices. The first time I heard Sakshi (her child was in the audience with a minder) speak at the India Week in London, I was intrigued by Foodhak (the name), her ‘food as medicine' mantra, her decision to move away from a highly successful career at Softbank etc…. So I decided to dig deeper and invited her to be a guest on The Elephant in the Room.In this free flowing conversation we spoke about

Human trafficking is one of the darkest realities in our world today, but what if your business could be part of the solution? In this episode of Answer the Call, I sit down with my dear friend, Meredith Limoges, founder of Beaudin Designs and the Door of Hope nonprofit, to explore how she built a freedom business that provides hope, dignity, and financial independence for survivors of human trafficking.

Send us a text"The difference between ordinary and extraordinary is in that little extra. It's about focusing in on the right things and fixing them...it's more about solutioning in that space."– Dr. Munib KaravdicDr. Munib Karavdic, an award-winning innovation executive, intrapreneur, and CEO of Wave Design. In this episode, Munib shares his journey from pursuing a PhD in E-Commerce in Australia to leading corporate innovation and eventually founding Wave Design. He discusses key turning points in his career, including the moment he shifted focus from technical E-Commerce to innovation and customer experience. He explains how he navigated corporate resistance to change, drove design-led strategies, and influenced leadership to embrace innovation.If you're an intrapreneur looking to make an impact, this episode is packed with insights on how to push boundaries, challenge the status quo, and create meaningful change.In this episode, you'll hear about:The journey from academia to corporate leadership and entrepreneurshipThe challenges of introducing innovation in large organisationsHow small, incremental changes can have a big impactWhy human-centred design is crucial for business growthStrategies for influencing leadership and navigating corporate structuresThe importance of intrapreneurship and how to drive change from withinHow large organisations can work with start-ups effectivelyThe future of corporate innovation and leadership in AustraliaKey linksDr. Munib Karavdic LinkedInWave Design WebsiteMacquarie Bank Website St. George Bank WebsiteAMP Website About our guest Dr Munib Karavdic is an intrapreneur and award-winning innovation executive. He is an expert in design and innovation, helping leaders and organisations drive growth and confidently navigate change.As a senior executive and Conjoint Professor at UNSW, Munib has led award-winning teams, developed customer-centric strategies, and mentored the next generation of innovators. He combines commercial acumen with human-centred design to create transformative strategies, products, and services across industries.With a PhD in e-commerce and a career spanning corporate leadership and academia, Munib is passionate about turning ideas into impactful solutions.About our hostOur host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

In today's episode, we dive deep into the power of Neuro-Linguistic Programming (NLP) and persuasive language techniques that can transform the way you communicate in real estate. Learn how to use automatic presuppositions, embedded commands, tie-downs, and binds to guide your clients toward decisions effortlessly. Discover how top agents naturally incorporate these methods to create influence and rapport without even realizing it. Plus, hear real-world examples and practice exercises that will sharpen your skills and help you close more deals. Ready to level up your communication? Tune in now!What you'll learn on this episodeHow to use automatic presuppositions to create a sense of inevitability in your client's mindThe power of embedded commands and why they make your suggestions more influentialWhat tie-downs are and how they subtly guide buyers and sellers to agree with youHow to layer multiple NLP techniques in a single conversation for maximum impactWhy effective persuasion isn't manipulation—and how to use these tools ethically in real estateResources mentioned in this episodeCPI Community – A training space for mastering real estate sales through NLP and influence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

When we look at the Proverbs 31 woman, we see someone who was intentionally profitable - she perceived that her merchandise was good, made strategic investments, and created value for others. But what keeps modern Christian women from experiencing this same kind of success? In this transformative episode, we're diving deep into the invisible barriers that might be holding you back from the profitability God designed you for.

Life-changing moments often arrive in the most unexpected ways. When I sat down with Chakriya Bowman, I was inspired by her journey of resilience, reinvention, and impact. She transformed personal setbacks into a powerful mission—creating opportunities for people in Papua New Guinea through employment, education, and entrepreneurship. Her story is a testament to the power of trusting your instincts, embracing change, and using challenges as fuel for meaningful transformation.Highlights:03:48 - Embracing Uncertainty and Career ShiftsThe journey of leaving behind a stable career to pursue a calling in international development.07:18 - A Defining Moment: The Turning PointA life-altering experience that reshaped the path forward and provided clarity on purpose.11:07 - Creating Solutions Where None ExistThe importance of social enterprise in addressing unemployment and economic challenges.14:53 - Building a Workforce, Not Just JobsWhy sustainable development means providing training and creating opportunities that last.19:23 - The Global Impact of Labor MobilityHow international job placements empower individuals and create economic growth at home.22:44 - The Role of Women in Economic GrowthBreaking barriers and ensuring more opportunities exist for women in the workforce.27:03 - Trusting Your Instincts in Major Life DecisionsThe process of making bold moves and knowing when it's time to take the next step.30:18 - Creating a Legacy of ImpactWhy long-term success is about empowering others and building systems that sustain growth.About Our Guest: Dr Chakriya Bowman spent half her professional life working for the Australian Government in international development. She now runs a social enterprise in Papua New Guinea, her home for eight years and a country with less than 400,000 formal jobs for a population of over 12 million people.Instagram: https://www.instagram.com/chakriya_bowman_png/Facebook: https://www.facebook.com/ChakriyaBowmanPNGConnect with Hilary: Facebook - https://www.facebook.com/TheReLaunchCoLinkedIn - https://www.linkedin.com/in/hilarydecesare/ Instagram - https://www.instagram.com/hilarydecesare/ Youtube - https://www.youtube.com/@hilarydecesare Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email Us at hello@therelaunchco.com Find Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen Mentioned in this episode:It's Time to Flip Your World and Achieve More, Faster Learn How to Unlock the Secret to Quantum Leaps in Success at https://secrettoquantumleap.com

Send us a textIn this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shares his journey from video production to corporate marketing and his expertise in leveraging partnerships for scalable growth.What you'll learn in this episode:How to align marketing with sales goals for measurable impactWhy marketplace and partner marketing require unique content strategiesThe importance of speaking the right language in third-party ecosystemsHow to create high-value, co-branded content that scalesTools and tactics for repurposing content across multiple platformsMeasuring content success when working through partnershipsWhether you're looking to strengthen your partner marketing strategy or scale your content efforts, Kevin's insights will give you a tactical roadmap for success. 

“ People still have their lives and their dreams in the background, and you're getting a portion of that person if you don't invest in all of them.”In this episode of Lead with Culture, Deenya Craig, Director of Organizational Culture and Engagement at Lutheran Social Service of Minnesota, shares how The Dream Manager Program has transformed her organization. As a certified Dream Manager, Deenya reveals how empowering team members to pursue their dreams has elevated engagement, productivity, and overall workplace culture.Deenya explores the ripple effects of the program, from helping employees achieve life-changing goals like buying a home and losing weight, to fostering deeper self-awareness and creating a waiting list of eager participants. Deenya shows through heartfelt stories and actionable insights how investing in the whole person can create a thriving culture.In this episode, you'll discover:How the Dream Manager Program transforms workplace cultureStories of growth and the Program's lasting impactWhy investing in employee dreams drives successDiscover how to implement The Dream Manager Program:https://www.thedreammanager.com/Invest in a coach to achieve your dreams: https://www.floydcoaching.com/Things to listen for:(00:00) Introduction and emotional breakthroughs(01:26) Deenya's role and experience(03:01) Impact on team members(04:24) Leadership and program expansion(05:48) Personal growth and certification(11:52) Dreams and achievements(23:36) Why do our team's dreams matter?Resources:Floyd CoachingThe Culture AssessmentMatthew Kelly's BooksFloyd Coaching's BlogConnect with the Guest:Deenya Craig's LinkedInLutheran Social Service of Minnesota on LinkedInLutheran Social Service of Minnesota Official WebsiteConnect with the Host & Floyd Coaching:Kate Volman's LinkedInFloyd Coaching on LinkedInFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTube

In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.Key Takeaways:The role of musculoskeletal ultrasound in patient diagnosis and care pathwaysHow multidisciplinary clinics improve outcomes and streamline patient journeysThe value of understanding ROI to elevate your professional and business impactWhy the future of healthcare requires innovative systems and a patient-first approachTune in to hear how Ryan Martin's expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode of Agents of Nonprofit, I sit down with Sheri Chaney Jones, a leader in impact measurement for nonprofits, to discuss how data-driven strategies can strengthen nonprofit credibility, improve program effectiveness, and increase funding opportunities. Sheri shares her "renaissance of relevance" framework, highlighting why nonprofits must embrace data not only for accountability but also for continuous improvement in serving their communities.Topics We Cover:Sheri's journey into data analytics and her passion for measuring nonprofit impactWhy the "renaissance of relevance" is essential for nonprofit credibilityHow nonprofits can benefit from data-driven decision-making, especially during economic downturnsExamples of how data exposed unexpected program outcomes, leading to crucial changesTechniques for measuring intangible outcomes like confidence and self-sufficiencyUsing dashboards and data visualizations to build a data-centric cultureCommunicating impact through a three-point story: activity, quality, and benefitsThe importance of leadership commitment to foster a culture of continuous improvement and transparencyTo Learn More and Connect with Sheri:SureImpact.comSheri Chaney Jones on LinkedInSupport the show

Send us a textEpisode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese GardnerKendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese's approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.Topics covered in today's conversation include:How to identify and craft newsworthy stories for media coverageThe importance of tying business stories to current events and trendsCreative strategies for leveraging small stories for big impactWhy giving away valuable information can build loyal customer communities... and more!Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Connect with Liese Gardner:Website: www.liesegardner.comLinkedIn: www.linkedin.com/in/liesegardner/Connect with Kendra Corman:Website: www.kendracorman.comLinkedIn: www.linkedin.com/in/kendracorman/Instagram: www.instagram.com/kendracormaninsta/Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Bobbie Wasserman joins this week's episode to discuss ways to attract and assist women buyers to maximize their ever-increasing purchase power.Full Description / Show NotesBobbie's career background Founding Single Lady Estates and a bit of what you all do thereEOCA and it's impactWhy there's been a rise in women's homeownershipWhat women are looking for when buying a homeHow needs change generation to generationHow REALTORS can best work with women buyersNavigating the commission changes w/women buyers

When you think about it, leadership and sales have a lot in common. For example, both require the ability to build trust quickly. In this value-packed episode, Larry Levine shares ideas from his new book, Selling In a Post-Trust World, that apply to leaders and salespeople alike. Larry is also the international best-selling author of Selling from the Heart and the co-host of the award-winning Selling from the Heart Podcast.  In a world where it can be hard for salespeople to create trust, Larry helps sales teams leverage the power of authenticity to grow revenue, grow themselves, and enhance the lives of their clients. Larry has coached sales professionals across the world, from tenured reps to new millennials entering the salesforce.  You'll discover: The importance of identifying your WHY to have the greatest possible influence and impactWhy the ability to create authentic relationships must begin with being authentic with yourselfHow you can create an inspirational experience for your team members and your clientsThe power of learning what your unique “secret sauce” is and using it consistentlyWhat you can learn when you're curious and not making assumptionsCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

AI is poised to revolutionize the way we work. Businesses across the globe are investing resources into the development needed to make AI an everyday reality. Leading the charge, Microsoft is pioneering the incorporation of AI into business and daily workflows.In this episode, host Melissa Howatson sits down with Ahmed Adel, the Director of Data, Apps & AI Cloud Solution Architecture at Microsoft to discuss Microsoft's continuous investments in AI, along with the implications these innovations could have for finance professionals and the potential impact of AI on the future of work.Learn how Microsoft sees the ultimate future state of business operations for finance teams and beyond.Discussed in This Episode:Microsoft's ongoing investments in AI, the evolving interaction between people and technology, and the potential impact of AI on the future of workHow AI will elevate finance leadership by freeing up time for more strategic work, and improving the speed and accuracy of financial reportingHow Microsoft prioritizes investments and works with partners to ensure that their innovations have the greatest impactWhy organizations should be careful to implement AI in the right places, and how they can prepare their workforces for changes that AI will inevitably bringHow Microsoft ensures its AI products are used ethically and responsibly

AI is poised to revolutionize the way we work. Businesses across the globe are investing resources into the development needed to make AI an everyday reality. Leading the charge, Microsoft is pioneering the incorporation of AI into business and daily workflows.In this episode, host Melissa Howatson sits down with Ahmed Adel, the Director of Data, Apps & AI Cloud Solution Architecture at Microsoft to discuss Microsoft's continuous investments in AI, along with the implications these innovations could have for finance professionals and the potential impact of AI on the future of work.Learn how Microsoft sees the ultimate future state of business operations for finance teams and beyond.Discussed in This Episode:Microsoft's ongoing investments in AI, the evolving interaction between people and technology, and the potential impact of AI on the future of workHow AI will elevate finance leadership by freeing up time for more strategic work, and improving the speed and accuracy of financial reportingHow Microsoft prioritizes investments and works with partners to ensure that their innovations have the greatest impactWhy organizations should be careful to implement AI in the right places, and how they can prepare their workforces for changes that AI will inevitably bringHow Microsoft ensures its AI products are used ethically and responsibly

On this week's episode of In The Circle, Galen brings to light the addictive nature of procrastination when he inquires: How Can I Overcome The Hidden Addiction Of Procrastination?When we actively avoid things we need to do and even things we may want to do, it erodes our confidence and compels us to take some action to relieve ourselves of the negative emotions that ensue. I look at procrastination as one of the four aggravations. Negative thinking, self-doubt, procrastination, and resentment. It is a pattern of belief and behavior that truly gets in the way of a person's happiness.This brings the concept of addiction to everyone's doorstep. For who among us has not experienced procrastination?This pattern needs to be worked on to live a great life.Tommy discussesHow to overcome procrastinationThe four aggravationsOne small step makes a massive impactWhy you don't need labelsEveryone's recovery journey looks differentLooking for a way to deepen your recovery journey and meet others in the Recovery 2.0 community? Come and join us in England this summer for an unforgettable 7-day recovery immersion. Learn more at R20.com/England2024Further Links & ResourcesCatch a Meeting. We offer 40+ Live Online Recovery meetings every week. Come and find your community here. Meetings are always free.Want ongoing recovery insights and inspiration delivered to your inbox? Subscribe to the UpliftJoin our Recovery 2.0 Community: access your authentic power, connect with others on a similar path, and thrive in life beyond addictionSubscribe to The Recovery Channel on YouTubeVisit our websiteCome and experience an in-person event or retreat: r20.com/eventsAddiction is part of everyone's journey, but recovery is not. The Recovery 2.0 Membership is a place where you can explore the topics that interest you, find community, and connect with Tommy Rosen on a personal level. It's here that we'll dig into spirituality and union of the mind, body, and spirit, and transform from the inside out. You will learn and grow alongside a community of supportive, conscious, compassionate, and vibrant individuals, like you!Join us at r20.com/welcome to explore how to move beyond addiction and thrive in your life.Connect with TommyInstagramFacebookTikTokRecovery 2.0@Recovery2Point0 on InstagramRecovery 2.0 Facebook GroupIn The Circle is produced by Lovemore Media.

Southern Glazer's Wine & Spirits is the largest wine and spirits distributor in the United States, serving over 240,000 customers across 44 states and the District of Columbia. It is also one of the largest family-owned business in the US. Their strategy office is doing remarkable things that push the boundaries that define most strategy offices. In this podcast episode, we hear first hand from their head of strategy and two of the leaders of their “Office of Strategic Management” or OSM.  Stephen Von Oehsen is the Senior Vice President, of the Office of Strategic Management, as well as a Professor and Member or Dean's Executive Advisory Board at Florida International University's Chaplin School of Hospitality & Tourism Management.Sascha Rubin is the VP of Strategy and Business Development.  Kyle Weiss is a Senior Manager in the OSM.  In this episode we cover: The surprising roles that their OSM plays including why and how they became a lightening rod for talent and the unexpected benefits of taking on this role How Southern Glazer thinks about managing the culture of the OSN and how the culture differs from typical strategy offices and consulting firms  The phases through which this strategy office evolved, why it evolved, and what it took to adapt and expand its impactWhy they decided to launch what they call Extended Enterprise Strategic Services, through which they consult not just to the company but to partners, and how they manage this activity How to both hold onto the unique consulting toolkit and way of thinking that the company needs the strategy officer to bring while, at the same time, blending with the language and norms and culture of the company  Learn more about Outthinker's community of chief strategy officers - https://outthinkernetwork.com/ Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks

"You don't know who needs to hear what you've written." – Stephanie FegerToday's featured bestselling bookcaster is a mom, wife, book marketing strategist, professional speaker, and the Founder & Chief Strategist of emPower PR Group, Stephanie Feger. Steph and I had a fun on a bun chat about her books, her strategic approach to book marketing, the significance of concentrating on what's truly important in life, and more!!!Key Things You'll Learn:What inspired Stephanie to become an authorWhy embracing simplicity can create more impactWhy a strategic focus and selectivity are required for marketing successHow faith plays a major role in her businessStephanie's Site: https://stephaniefeger.com/emPower PR Group: https://empowerprgroup.com/Stephanie's Books: https://www.amazon.com/stores/author/B07CV4S2R8/allbooksStephanie's Podcast, “The emPowered Author”: https://podcasts.apple.com/us/podcast/the-empowered-author-a-marketing-podcast-for/id1575362449The opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 712 – “When Your Heart Says to Leave a Legacy” with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/Ep. 667 – “Pursuing Success God's Way” with Erin Harrigan (@ErinHCoach): https://www.goingnorthpodcast.com/ep-667-pursuing-success-gods-way-with-erin-harrigan-erinhcoach/Ep. 517 – “God's Not Done with You” with Mary Guirovich (@maryguirovich): https://www.goingnorthpodcast.com/ep-517-gods-not-done-with-you-with-mary-guirovich-maryguirovich/Ep. 480 – “Applying Your God-given Passions to Everyday Life” with Marnie Swedberg (@MentorMarnie): https://www.goingnorthpodcast.com/ep-480-applying-your-god-given-passions-to-everyday-life-with-marnie-swedberg-mentormarnie/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 670 – “The Bestselling Book Formula” with Honorée Corder (@Honoree): https://www.goingnorthpodcast.com/ep-670-the-bestselling-book-formula-with-honoree-corder-honoree/Ep. 752 – The Speaker's Edge with Ken Lizotte (@kenlizotte): https://www.goingnorthpodcast.com/ep-752-the-speakers-edge-with-ken-lizotte-kenlizotte/277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/206 – “Making Space, Clutter Free” with Tracy McCubbin (@tracy_mccubbin): https://www.goingnorthpodcast.com/206-making-space-clutter-free-with-tracy-mccubbin-tracy_mccubbin/Ep. 733 – “Unveiling the Secrets of Bestselling Authorship” with Andrew Kap (@AndrewKapDotCom): https://www.goingnorthpodcast.com/ep-733-unveiling-the-secrets-of-bestselling-authorship-with-andrew-kap-andrewkapdotcom/

Want to know how to create release-ready mixes with confidence every single time? In this episode, Ben and Carl reveal their approaches for achieving reliable mix consistency no matter the song. Discover the mindset shifts, little-known technical tricks, and proven workflow strategies that will help you nail your mix vision faster, with fewer frustrating detours and do-overs. Get ready to level up your consistency and mix with confidence!Topics we discuss:The simple monitoring move that will jumpstart your ability to make confident mix decisionsHow your mix bus processing chain could be sabotaging your consistencyA counterintuitive mix approach that ensures your choruses always deliver the right emotional impactWhy your favorite mix engineers never mix a song from start to finishThe critical mix buss metering insights that take the guesswork out of gain staging and balancingConnect with us:Secret Sonics - https://www.instagram.com/secretsonicsBen - https://www.instagram.com/benwallickmusic/Carl - https://www.instagram.com/carlbahner/Thanks to our sponsors!Progressions with Travis Ference - https://www.progressionspodcast.com/listenLearn more:https://www.benwallick.com/https://www.carlbahner.com/370 Social Media Ideas for Studio Pros - https://branding.carlbahner.com/free-social-media-promptsThis episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/

Whether you're someone living outside the US dreaming of achieving the American dream through real estate or just wanting to valuate your asset competitively, we've invited an appraisal expert, Mark MJ Jackson.In this episode, Mark presents the valuation system he created and its value for international investors, his proficiency and skills as an appraiser, and his continuous goal to serve people in the business while building generational wealth through his investments. Regardless if you're an investor, homebuyer, or seller, don't miss this conversation about one of the most significant aspects of your journey!Key Points & Relevant TopicsHow MJ got into real estate appraisal and what he offers to the industryA quick overview of MJ's book “Virtual Real Estate Investor Success Stories: Volume 1 and 2”Common reasons why it's hard for people to enter the real estate businessMJ's advantage being an appraiser while investing at the same timeImportant elements and things to look at when evaluating deals and assetsThe reason behind the creation of Investor Comps and its value for investorsHow comparables and data are created from a real estate appraiser's standpointThe easy and seamless investing process MJ provides for international investors to succeedWealth preservation, generational wealth, and building a legacyReal estate investing's power to serve people and create an impactWhy you should take action and buy real estate Resources & LinksTo get a FREE copy of MJ's book “Virtual Real Estate Investor Success Stories” Volume 1 and Volume 2, go to Amazon, leave a review, and take a screenshot of your review for both book versions!Entrusted: Building a Legacy That Lasts by Andrew L. Howell and David R. YorkApartment Syndication Due Diligence Checklist for Passive InvestorAbout Mark MJ JacksonWith over 20 years of experience in real estate, Mark Jackson, popularly known as MJ, has achieved remarkable success and solidified his position as an expert in the industry. MJ has become the go-to Valuation Specialist for people who want to achieve more in their real estate investing business.  One of MJ's most notable contributions to the real estate industry is the creation of InvestorComps. Understanding the need for accurate and up-to-date information and training, he developed a valuation system that provides investors with reliable data, market analysis, valuable insights, and training. Get in Touch with MJWebsite: https://themarkjackson.com/ / www.investorcomps.com/ Facebook: Mark Jackson (MJ)Instagram: @investorcompsYouTube: InvestorCompsLinkedIn: Mark JacksonTo Connect With UsPlease visit our website www.bonavestcapital.com and click here to leave a rating and written review!

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity. I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years. I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to repurpose content to free up strategic timeWhy consistent messaging is key to content successHow to measure distribution impactWhy quality trumps quantity in niche contentHow AI tools can aid content distribution***CONNECT

Not every business is lucky enough to say that their work has a genuine positive impact on communities worldwide. Kenneth Bérard, Chief Executive Officer of Optimy, is here to share his story; that businesses can serve as a force for good. Optimy is revolutionising how organisations manage their philanthropic efforts, with a highly configurable, positive impact platform, serving over 350 organisations across 25 countries. It's an impressive feat and a truly inspiring episode. Lee and Kennth discuss:How Optimy helps organisations amplify their positive impactWhy positive impact is no longer a nice-to-have but a must-haveNavigating the complexity of working with multiple languagesAdvice for aspiring entrepreneurs looking to make positive impactExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Living Life on PurposeHow Feeling Your Feelings Leads to a Stronger Brand Identity!Episode 31 with Keka DasGupta, The Art of Life-ingAre Your Feelings Guiding You to a More Authentic Expression of Your Brand?Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry including the importance of recognizing your personal value to give your best to yourself and others.We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world. Powerful Tidbits Keka Shared in This Episode...How brands can fully embody their magic and stand proudly in their identity and missionInsights into the strategies that businesses can adopt to authentically connect with their audience and leave a lasting impactWhy gratitude for yourself is essential to your identity and sense of self-worth3 tips on how to cultivate a sense of gratitude starting today!Practical strategies for entrepreneurs to work on enhancing their self-worthDiscover the role of connecting to one's identity in the pursuit of a fulfilling and purpose-driven lifeInsights into the concept of living life on purpose and how it can transform your entrepreneurial journey"Every emotion we feel has a purpose, it serves a purpose. And quite often, if we're feeling anger or sadness or frustration or pain, that is the conduit towards bigger growth, bigger opportunities change"- Keka DasGupta, The Art of Life-ingCheck Out All the Goodies We Talked About...

The energies in the cosmos are intense right now, and with that comes so much opportunity for healing! In this week's episode, I break it all down and share how you can work with these energies, and I share some powerful and potent journal questions.What Libra brings to this eclipseThe role of the South Node and its karmic impactWhy we shouldn't be afraid of an eclipseHow Mercury and Venus are impacting this eclipseWhy you should NOT set intentions during an eclipseWhat to watch for over the next few weeks during Eclipse SeasonIf you enjoy the Grief With Grace podcast, I'd be so grateful if you would leave a rating and review on Apple Podcasts and on Spotify. You'll help grow this podcast so it will reach more people and help them on their healing journeys.Do you have your copy of my free guide, 4 Steps to Connect with Your Higher Self? If not, get yours here!

Today's episode is a turning of the tables as I am interviewed by a former client, Dr. Vignesh Devraj, on his podcast, Ayurvedic Healing & Beyond. In our discussion, we go deep into Saturn and the role of Saturn in obstructing us in our different areas of success, along with how money karma affects our success. You'll learn more about my background and philosophy as I share my life experiences. I hope you enjoy our conversation!Show Highlights:Why doing business is “an opportunity to expand your spiritual pursuit”Where blocks come from in running a business–and why fulfillment comes in making an impactWhy money is a neutral thing that is part of our lives and can be in harmony with our spiritual practice and valuesHow to get clear about your money blocksWhy Saturn will give you obstacles and cause you to lean in and learnHow Saturn and money karma are connectedHow to remedy obstructions from Saturn by making a Saturn listHow and why burnout occurs when we are misaligned with our purposeA summary of the steps to alignment and success:Get clear with your situation.Use clarity to inspire creativity.Declutter your life.Give to others to invite new energy.Go deep into your purpose.Why chanting is “medicine” to help you realign and gain insightsResources and Links:Connect with Dr. Vignesh Devraj: Website and PodcastGet more info about the 2023 Vibrancy Retreat, an astrology and ayurveda retreat to rejuvenate, go deep into your personal astrology, and plan together for the year ahead. We are accepting applications now! Early-bird registration ends on August 31, and only a couple of spots are still available:https://www.weaveyourbliss.com/vibrancy-retreatThis is the last call for The Cosmic Business Incubator, my eight-week, high-support group program for spirit-led business owners who want to create a thriving income and impact. Only a few spots are still available for the next session that begins on September 5!https://www.weaveyourbliss.com/cosmicbusiness. Plan your 2023 schedule according to astrology! Get your copy of the 2023 Astrology Guidebook for my hand-picked lay-low and auspicious dates, all of the new and full moons and their placements, and more – and drop it right into your Google calendar. The bonus is that all profits go to two thoughtfully-chosen charities that are doing great things in the world!Join the Weave Your Bliss newsletter for exclusive Resonance Love Letters– sign up hereCheck out my FREE mini-course, The Planets, and Your Business: www.weaveyourbliss.com Are you a spiritual business owner? Join my free Facebook group: The Cosmic Business Salon

As we celebrate our 3rd Anniversary supporting small churches, we want to take you behind the scenes into our monthly Small Church Network Event. Enjoy this live snippet from the mainstage as we talk about how to get more impact from church celebrations. We're unpacking 5 keys to make that happen, including:Why it's important to get really detailed on exactly what you're celebratingHow to honor the past well - even in the challenges3 ways to maximize engagement for greater impactWhy incorporating future vision is pivotal at any celebrationThe importance of extending the invitation to join the next stepsIf you love the podcast you'll love the Small Church Network & Academy. www.smallchurchministry.com/networkRate, Review, & Follow Laurie on Apple Podcasts"I love Laurie and The Small Church Ministry Podcast!!"

Welcome back to this weeks episode of The Consistency Corner Podcast! I'm excited that you're here. This week I want to introduce you to my friend Marion Wagner and we're going to talk all about how to grow an income with a small audience! Trust me, you don't want to miss this episode!But first, who is Marion Wagner? Marion is a former school psychologist turned multiple 6-figure business owner in two separate online industries, she teaches a combination of psychological and strategic approaches to completely transform her client's approach toward sales, marketing and income growth. She helps coaches and service providers start and grow profitable businesses through proven systems and psychology. In this episode we chat about: Marion's journey into the online business world and how she learnt how to grow an audience through her first blog business.How you can actually leverage a small audience to make a significant income and make a significant impactWhy it's important to get unstuck when it comes to filling your funnel and converting those new leads to sales - what's the best thing to do? A new freebie or a paid product? Tips on how to overcome comparison, imposter syndrome and all those negative thoughts we have as business owners.  CONNECT WITH MARION:Website: marionwagnercoaching.com Instagram: www.instagram.com/marionwagnercoachingPodcast: Get Out Of Your Head & Grow Your Online BusinessGet the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today. Looking for a streamlined content strategy? Let the 9 Grid set you free! Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Learn whether or not you're a conscious investor in today's episode as we talk about the 3 pillars that define a conscious investor, plus the role of investing in impacting other people's lives. Start making wise decisions with your wealth in pursuit of holistic growth today!KEY TAKEAWAYSImportance of taking care of your health as a business ownerReasons you need to cultivate a mindset of spiritualityHow conscious investors leverages wealth to make a social impactWhy wealth should be dynamic, not staticRESOURCES/LINKS MENTIONED3 Reasons Your Husband Needs to Get Away with Steve Holly: shorturl.at/xQV16The 75 Hard Challenge: https://andyfrisella.com/pages/75hard-infoMyFitnessPal: https://www.myfitnesspal.com/Are you making reasonable excuses?: https://web.facebook.com/1074134941/videos/1456240894905611/Conscious Investor Growth Day: https://www.eventbrite.com/e/conscious-investor-growth-day-tickets-492097716517The Dirt Therapy Project: https://www.tdtp.org/To find out more about partnering or investing in a multifamily deal, schedule a call here: https://calendly.com/threekeysinvestments/get-acquainted-callVisit ThreeKeysInvestments.com to download a free e-book “Why Invest in Apartments”!Looking to reduce your taxes so you can build wealth? Mode Wealth is a boutique financial firm helping real estate professionals, investors, and entrepreneurs ethically and morally optimize their tax strategy to reduce their tax liability. Learn more and schedule a FREE consultation today! https://modewealth.com/Looking for an affordable healthcare solution? Check out Christian Healthcare Ministries by visiting https://bit.ly/3JTRPlease RSS: Review, Subscribe, Share!Support the show (and my reading addiction)!https://www.buymeacoffee.com/AskMeHowIKnow

In today's episode, EFG's Alli Murphy sits down with Leeatt Rothschild, Founder & CEO of Packed with Purpose, and Mary Finley, Chief People Officer of Advanced Group, to discuss the importance of internal and external Justice, Equity, Diversity, and Inclusion (JEDI) initiatives and how their organizations are advancing these efforts.The trio talks about JEDI committees, internal Neurodiversity initiatives, leveraging ERGs, listening to employee feedback, having diverse content, internal and external DEI best practices, and the power of language.Packed with Purpose is a woman-owned business on a mission to create meaningful social impact while strengthening human connections. It's a corporate gifting company that partners with purpose-driven brands to create gift boxes that give back to causes like poverty and education. Advanced Group companies provide talent opportunities, staffing and recruiting services, and outsourcing solutions for various clients and industries.In today's episode, we'll explore:The importance of JEDI programs in the workplace and how they relate to driving social impactWhy terminology matters & how to select yoursHow Packed with Purpose and Advanced Group approach JEDI and some of the initiatives they've implementedHow Packed with Purpose's JEDI work extended into its supply chainThe challenges that companies face when creating JEDI programs and how to overcome themThe importance of continuous learning in advancing JEDI effortsIdeas you can implement next week to improve your organization's JEDI workExamples of great consumer-facing JEDI workThis episode is brought to you by Packed with Purpose.Links & NotesPacked with Purpose WebsitePacked with Purpose LinkedInWords Matter: How To Drive Social Impact By Using Inclusive LanguageAdvanced Group LinkedInAdvanced Group WebsiteAdvanced ClinicalElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:23) - Introducing Leeatt and Mary (05:07) - Justice, Equity, Diversity, and Inclusion (12:06) - The JEDI Committee (13:30) - Partnerships (26:44) - A focus on data (28:12) - Best Practices in Consumer Initiatives (32:38) - Key Learnings (35:05) - Learn More

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?Join Maryalice Goldsmith and Katie Campbell for the ninth episode of our Coaches Corner series! Together, Maryalice and Katie share some of their best advice both for aspiring speakers and industry veterans alike. There are so many moving pieces to building a speaking business and it's important to follow a process, stay the course, and consider the opportunity before you.Maryalice and Katie take a closer look at the SPEAK framework used in our programs and why this methodology creates a sustainable business-building roadmap. They're also peeling back the layers of the process and why there's so much more to it than just booking gigs. It's about the blueprint, the knowledge, and building a skill set that will serve you through different seasons of your journey. It's just as much about the process and logistics as it is your vision and mission!Here's what you'll learn from this episode:The value of the SPEAK frameworkWhy you have to slow down before you speed upThe importance of coaching and benchmarking your progressWhy you have to understand what you're managingHow to keep sight of you why and impactWhy you need grit to build a speaking businessHow to embrace the process of refining your talkHow to navigate fear and imposter syndrome – it's normal!And so much more!Episode Resources:Book a Call with The Speaker LabSubscribe on Apple PodcastsGet Booked & Paid To SpeakGet a FREE Copy of The Successful SpeakerSpeaker Fee CalculatorSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, you'll also hear:How landing interviews on podcasts, YouTube channels, or blogs helps you sell more books5 steps to craft and send a winning interview pitchWhat to do before and during your interviews for maximum impactWhy you don't have to wait until after your book launchesBe sure to read all the way to the end for the link to a done-for-you Podcast Power Program to help you land podcast interviews in as little as 90 days!Last time, we talked about how creating an opt-in freebie is a key part of launching a successful book. It helps build anticipation and spread the word about your upcoming release, but it also helps you build relationships with potential readers. But don't stop there! There's another way to build relationships that allows you to get attention for your book at scale — meaning you can get lots and lots of eyeballs on your book. Imagine this: you get your book in front of bloggers, podcasters, and YouTubers (and their respective audiences). How much easier would it be to connect with potential readers then? After all, you'd be showing up in a place where your audience already is. But how do you make that happen? How do you become a guest on someone else's podcast, or get your book featured on a YouTube channel or talked about in a blog? And once you manage to get those opportunities, what should you do with them? Those are all great questions. So let's talk about how to land these high-profile interviews and what to do next once you do. The Value of InterviewsBefore we get into how to land interviews, however, let's talk a little more about why they're so valuable. Interviews help you:Increase exposure for your book. When you're interviewed about your book, people see you as an expert in your field. And that's really important, because it creates that trust factor. It makes people more likely to trust your opinion and buy your book. That's incredibly valuable when you're trying to reach a new audience or market. Build credibility and authority. Just the fact that you are being interviewed by someone else implies that you have something valuable to say. After all, they wouldn't invest the time to feature you on their show if you didn't know what you were talking about. So interviews instantly cause people to perceive you as having important thoughts to share with them. Connect with potential readers and build interest in your book. Interviews give people the chance to spend time learning about your background, why you wrote the book, the characters (if it's fiction) or the subject matter and how you're helping them solve problems (if it's nonfiction). Once they have the opportunity to hear your heart, they're much more likely to want to read and buy your book. Build your platform. As an author, your platform is essentially your base of operations. It's where you start when you want to promote your work and reach new audiences. Every time you are interviewed, you have the opportunity to reach new readers and potential fans. And the more places that you're interviewed, the more people will become aware of you and your work. As your platform grows, so does your influence; and as your influence grows, so does your ability to sell books. If you're looking for a way to increase your reach and boost your sales, doing interviews really is a no-brainer. It's a proven strategy that can help you reach your goal. How to Send an Interview PitchSo how do you get these coveted interview opportunities? It starts with what we call a pitch. A pitch is where you or someone you've enlisted reaches out to bloggers, podcasters, and YouTubers who interview authors, offering to be a guest on their show. But here's the thing: you don't just pitch any show. Because not just any show will be interested in having you as a guest. Nor will just any audience be interested in what you have to say. Instead, you need to begin with the end in mind. There are five basic steps to sending a successful interview pitch. 1. Make a list of podcasts, channels, etc. that fit your book's target market.Think carefully about your book and its subject matter. Who would be most interested in your work? Then look for podcasts, YouTube channels, and blogs that cater to that audience. For example, if your book is about health and wellness, then you'll want to target podcasts, blogs, and YouTube channels that focus on health and fitness. It's very important that you create this alignment, because those audiences are most likely to be interested in what you have to say — and those creators will be most likely to want to feature you. 2. Research the prospect you're planning to pitch. Before you reach out to anyone, it's important to do your due diligence. Invest the time to really understand what type of content they typically feature, who their audience is, and what their submission guidelines are, if they have them. This will help you tailor your pitch to each person, increasing the chances that they'll be interested in featuring you. Using the same example again, just because it's a “health and fitness” blog, podcast, or YouTube channel doesn't necessarily mean your particular niche within that space is a good fit for that show. So take some time to get a feel for how the host typically handles their show or blog, so you'll know whether or not you will be a good fit. Plus, this will give you specific examples you can use in your pitch to show them why you believe their audience will want to hear about you and your book. 3. Reach out to each person on your list. Typically, authors send out pitches by email, but you can also use social media. Regardless of the platform you use, however, remember that this is all about relationships. Don't just rush in talking about your book — start by introducing yourself. Be pleasant, and try to share some insights you learned through your research, like an episode you particularly enjoyed or an article they wrote that impressed you. The goal is to break the ice and show the person that you genuinely care about their work and like what they do. After you build some common ground, you can transition into telling them a little bit about your book. As you do, be sure to explain why you think their audience would be interested in hearing from you. In other words, be clear about the value that you offer. What makes you and your book unique? Why should they want to interview you? Based on your research, what do you have to offer that you know their audience is already interested in?Do you have any exclusive content you want to share with this particular audience? Finally, after you introduce yourself, build common ground, and demonstrate the value you can offer, ask if they would be interested in having you on the show or featuring your book in some way. And remember: be professional. You only get one chance to make a good first impression. Check and double-check for typos and errors. Take the time to personalize each pitch so it shows that you've done your research. All the fine details matter — so don't cut corners when pitching interviews. 4. Follow up. Okay, so you've started to reach out to people, you've been personable, and you've established the beginning of a relationship through communication. Now you're just waiting and hoping they'll say, “Yes, I want to have you on the show!” But the reality is that people are busy. There's a lot going on. You may not hear back from that person right away, but that doesn't necessarily mean they're not interested. If some time goes by and you don't hear back, it's not just okay to follow up — it's imperative. With that said, you don't want to come across as pushy and turn them off from working with you altogether. Don't send a follow-up email or DM the very next day. Instead, wait at least a week and then send another email or find another way to start the conversation again. You might be surprised at how many times that follow up really makes a difference. 5. Be prepared. While you're working on striking up these conversations on email or social media, make sure that you're ready. When that opportunity opens up, you don't want to have to try to get ready — you want to already be prepared for any interviews that come your way. One of the best ways to prepare is to have a one sheet (also called a media kit or press kit) that you can send right over to the person who's going to interview you. This document summarizes your key information such as:Your bioYour target audienceLinks to your websiteWhere to purchase your bookWhen all of these important details are pulled together in one simple document, the host doesn't have to look up all of this information themselves. Time is valuable. The easier you make this process, the better. Plus, having this information ahead of time makes it easy for them to mention those details during the interview and include them in the show notes or blog. How to Nail the InterviewYes, getting an interview in the first place is a huge win. But you're not just after interviews alone — you want to make an impact on the audience and motivate them to take action. That means the most important thing is actually what happens in the interview. Once again, you've got to be prepared. Come up with a list of talking points beforehand, so you can make sure you cover the key topics that you want to share with the audience. It's also helpful to have some stories or anecdotes you can tell to illustrate your book's message. Thinking through all of this in advance will help keep you focused and on track during the interview — which isn't always as easy as you might think! In fact, it's very easy to get off track during an interview. But when that happens, your audience gets lost, tunes you out, and doesn't get the message you want them to get. And then they're not very likely to check out your book. Finally, it's a good idea to practice for your interviews. Have a friend, family member, or colleague ask you questions based on your talking points. This will help you feel more comfortable before you go live. Confidence is key when selling anything — books included — and the more kinks you work out ahead of time, the more confident you'll sound during the actual interview. When to Pitch InterviewsNow you understand the value of doing interviews, and you know how to prepare and send out pitches. But what if your book isn't launched yet? Should you wait until after your book is out there before going on podcasts or getting your book featured on Youtube and blogs?Actually, you can do both. We at 265 Point work with a number of clients who have already launched their books and want to get more eyeballs on them. But there is also tremendous value in promoting your book before it launches. After all, if you can create some buzz for your book before it's actually out, just imagine how much bigger of an impact you can make and how many more books you can sell at launch. So there's no need to wait! You can send pitches and do interviews before, during, and after your book launch. Get on Popular Podcasts in 90 DaysJust imagine being able to attract any audience you want by reaching them where they are most likely to be. It's entirely possible when you land interviews with the right people. And with our Podcast Power Program, we can get you booked on popular podcasts in as little as 90 days. This proven method has been used by people all around the world, including entrepreneurs, authors, speakers, coaches, and more. And the best part? With our done-for-you program, all of the heavy lifting is done for you! We do all the research, handle all the pitches, and even help you prepare for the interviews. So if you're ready to take your business, your ministry, and your book to the new heights that you've envisioned for yourself, then look no further than this program. Getting booked on popular podcasts has never been easier or more beneficial. Then be sure to come back next time for Book Launch Success Secret #6! BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs increase their exposure, impact, and income through strategic self-publishing and digital media appearances. Just say yes and we will work together to attract a tribe of loyal followers that 1) "get you", 2) love what you do, and 3) are happy to invest in your book, business, cause, or movement. Plus, we will accomplish all of this without fake, salesy, sleazy, or manipulative tactics. Yes you CAN write, publish, and profit in a way that honors God; join the community today at https://christianauthors.net/fbgroup.   GET CONNECTED:Connect with fellow Christian Authors: http://christianauthors.net/fbgroupDownload the Free Christian Author Marketing EBook: https://265point.com/secretsbook1Get Booked as a Guest Speaker for Free: http://christianauthors.netFollow Tam on Facebook: https://www.facebook.com/TamaraJacksonTransformationExpert/Interact with Tam on Instagram: https://www.instagram.com/fitnesstamara265/

Dr. Kirk Elliott is an economist and wealth manager. He holds two PhDs in Public Policy and Administration (Monetary Economics) and Theology. Since 1994 he has been advising clients on safeguarding their assets through strategic implementation of gold and silver in their portfolios. Kirk Elliott PhD Private Advisors serves a global clientele of over 3000 clients and is the fastest growing firm in the industry.  He is who I trust when it comes to financial advice and the acquisition of precious metals.  To say it loudly, he's the ONLY person I trust in the precious metals industry. Use our promo code B4A at  https://kirkelliottphd.com/b4a/Subscribe at our exclusive link to get more information, stay updated on the markets and protect your assets!New FICO scoring system and it's impactWhy gold/silver now?Inflation rising highestGlobal resetWhat should ppl do if they have money in stocks now or crypto to protect it Sign up for Our Newsletter

Jane Portman, CEO at Userlist and UI Breakfast presenter, has tons of advice on how to write lifecycle emails for Saas.If you've ever been involved in writing Saas lifecycle emails – for example onboarding, activation, or upgrade emails – you know that it's easier said than done. That's because the actual writing is just the tip of the iceberg. As UX writers, we need to think holistically, define a user journey and set up sensible conversion goals.Jane goes through:Where to start designing effective emailsThe most important steps: The user journey, segmentation, and implementationHow to truly measure which emails make an impactWhy every Saas company needs a content resource library – and what to keep in your resource libraryAbout JaneJane Portman is the co-founder and CEO of Userlist, an email automation platform that specializes in understanding customer data. She is also the founder and presenter of UI Breakfast, a UI/UX design strategy podcast that has been running since 2014.LinksFollow Jane on LinkedInCheck out Userlist email automationUI Breakfast PodcastTry our free UX writing course

Dr. Catherine Clinton is a licensed naturopathic physician with a focus on gut health, autoimmunity and psychoneuroimmunology.In this conversation with Dr. Clinton we cover:How her experience with autoimmune disease shaped her approach to healthThe importance of rising with the sun and groundingHow you can harness the power of quantum biologyThe one habit you can work into your day for maximum overall impactWhy we need to tend to the external terrain as well as the internalLearn more about Dr. Clinton at drcatherineclinton.com and follow her on Instagram.Terrain Theory episodes are not to be taken as medical advice. You are your own primary healthcare provider.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netMusic by Chris Merenda

What separates the successful athlete from the average athlete?  Joining me today on the Athlete 1 Podcast is Charles Schultz who is the author of the book Be Great - Lessons Learned From A Life In The Dirt.  The former D1 (Youngstown St University Baseball) freshmen All-American shares how his life changed by his high school baseball coach Stephen Gussler and how it lead to his success on the field and his professional career as a coach, author and host of the Edge of Greatness Podcast.Coach Gussler's ImpactWhy being an arrogant athlete isn't badWhat separates great athletes from average athletesHandling adversityHosting the Edge of Greatness PodcastBe Great - Lessons Learned From A Life In The DirtEdge of Greatness SummitProudly Sponsored By: The Netting ProfessionalsFollow us:  @athlete1podcast on all social media

A new year usually means new goals, but for me, I'd rather reflect on where I've been and align myself for where I want to have an impact next. Instead of focusing on the checklist of things I need to do, I focus on the details necessary to leap over the mind blocks, sidestep the challenges, and accelerate momentum. In this week's episode of Career Strategies for Women That Work, I'm going to help you discover your next area of impact and take the steps to get there this year. https://jjdigeronimo.com/25We will discuss: Six steps to help you align with the impact you want to create this yearThe questions to ask to make sure you're prepared to grow your impact nowHow to sidestep the fear that's holding you back from having your greatest impactWhy it's so important that you just go for it!Let's jump in. 

If you're looking to dive deep into new perspectives when it comes to B2B sales, this is the episode for you. I had the great opportunity to sit down with Joseph Fung, Founder & CEO of Uvaro. If you're looking to learn more about evolving your sales team, understanding how sales can serve a purpose and a few other great insights into the sales game you won't want to miss. In this episode you will learn: What the term "founder-led" means and how you can evolve from it. How sales can serve a purpose and perspectives to consider on how you can be of bigger community impactWhy case-studies in sales can be a bunch of bullshitI HIGHLY recommend you follow Joseph and check out his company via the links below. Connect with Joseph here on LinkedIn. .Check out Uvaro here. If you found this podcast of any value, a like, rating, or share of this show will immensely help us expand our reach and is appreciated more than you know.To connect with me directly and follow all of my content, connect with me on LinkedIn or follow me on Twitter and Instagram where I talk about life and business.As always, you can check out my parent company, AgencyFlare, here. Support the show (https://agencyflare.com/take-action)

Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult things”). You'll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing. We also talked about:The difference between academic research and UX researchThe basic formula for a research hypothesisHow to keep track of your research impactWhy we can't expect amazing results all the timeTry our free UX writing course Connect with Natalya on LinkedInCheck out Userzoom.comJoin UX Writing Hub on Telegram 

High achievement is a badge of honor.But being a high achiever doesn't make us immune to things like depression, relationship tensions, parenting issues, stress or financial problems. It doesn't mean we've got it all figured out.In fact, there are six common stumbling blocks unique to high achievers. What are they? And what can we do to work through them?On this episode of The Leadership Formula, I walk you through the six issues unique to high achievers, describing how to avoid burnout and overcome imposter syndrome.I discuss the danger in being driven by pain and explain why high achievers often feel lonely, challenging you to build an inner circle that supports you unconditionally.Listen in for insight into which of the six issues each Enneagram type is most prone to and learn how a master performance coach can help you bust through the common problems faced by high achievers. What You Will Learn The 6 most common issues unique to high achieversHow to leverage intuition to avoid burnout or health crises What it looks like to overcome imposter syndromeThe danger in being driven to achieve by hurt and painHow to bust through the fear of losing everything by focusing on your self-worthWhy high achievers feel lonely (and what to do about it)How to ease the guilt high achievers feel around success by recognizing our potential impactWhy it's crucial to have an inner circle that supports you unconditionallyWhich of the 6 issues each Enneagram type is prone toConnect with Tracytracyomalley.comwww.instagram.com/tracy_omalleywww.facebook.com/tracy.omalleytwitter.com/TracyOMallwww.linkedin.com/in/tracy-o-malley/ResourcesBook an Enneagram Kickstarter Session: https://th400.infusionsoft.app/app/manageCart/showManageOrderApply for 1:1 Coaching with Tracy: http://tracyomalley.com/shop/1-1coaching/

Real Vision CEO Raoul Pal joins NLW for a discussion of a financial environment defined by change.This episode is sponsored by NYDIG.On today's episode, NLW is joined by Raoul Pal. Raoul is the founder and CEO of Global Macro Investor and Real Vision, whose Real Vision Crypto community has raced to more than 100,000 after launching earlier this year. They discuss:The U.S. infrastructure bill and the increase in regulatory pressureThe current state of inflation and why markets disagree about its impactWhy transformation and technological change are the main forces shaping markets and society Why DeFi is particularly threatening to central banksWhy Janet Yellen is the embodiment of the central bank and the federal government coming together The real future of NFTs -NYDIG, the institutional-grade platform for Bitcoin, is making it possible for thousands of banks who have trusted relationships with hundreds of millions of customers, to offer Bitcoin. Learn more at NYDIG.com/NLW.-The Breakdown is written, produced by and features NLW, with editing by Rob Mitchell and additional production support by Eleanor Pahl. Adam B. Levine is our executive producer and our theme music is “Countdown” by Neon Beach. The music you heard today behind our sponsor is “Only in Time” by Abloom. Image credit: Nuthawut Somsuk/iStock/Getty Images modified by CoinDesk.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #182. As business owners we're all broadcasters, so why don't we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you're hosting a podcast, creating content, or just showing up for your community on social media, you'll be able to use these expert tips and tricks to bring more of your personality into your business and connect with your audience on another level.In This Episode You'll Learn:Radio co-host secrets to bringing more of ‘you' into your businessHow to be the most memorable tour guide in your area of expertiseThe key to teasing out little parts of your personality that make a huge impactWhy forgetting to show imperfection can actually make you seem unlikableFavorite Quotes“When you don't exaggerate who you are, you almost become generic. What's bringing the audience to you is how you connect with them by showing your personality and these little quirks that you have in your character.”“They say ‘Your ideal client is you six months ago.' This is very common advice. But that's not always the best ideal client. Sometimes you're supporting someone who's very different and you were never that person. This is permission to be talking to people that are not like you.” “Really dig deep into your stories. Stories that your audience will be like, ‘Oh my gosh, Did she just say that out loud?' Because those are the moments that are going to connect with your listener.”Discussed on the Show:The Comic Toolbox by John VorhausMore about Sandy:Sandy Waters is the co-host of the radio morning show Spezzano and Sandy on 98.9 The Buzz and host of the Seven Figure$ podcast: Smart Money Strategies for Women.She received the honor of being voted "Best Radio Personality (Female)" in City Newspaper's "Best of Rochester" awards in 2010. During her 20+ years in the business, she also served as a voice talent for radio, TV, and corporate as well as on-camera talent for TV.Sandy is very passionate about helping and dedicating her time to non-profit organizations such as UNYFEAT, RESOLVE, Willow, and the Zonta Club of Rochester along with being the annual MC at several fundraising events for The Gilda's Club of Rochester.Another passion of hers is educating people about personal finance. "Debt is not an option” is a phrase she often heard from her father. She believes that no matter the age or bank account balance, there is always something to learn. And that is why she started the $even Figure$ podcast featuring the expertise of financially successful people who share their formula to achieve financial freedom.Find Sandy:WebsiteFacebookInstagram

Paul Byrne lives in Amsterdam and is considered to be a world class Executive coach and consultant who has partnered with some of the world's most successful leaders to assist them in transforming their organisation and leadership styles. His work has been cited in a range of books and business articles.He shares;How dyslexia influenced his life in Boston and later his leadership impactWhy does leadership development occur in bursts and plateausWhat are ‘Inescapable questions'He outlines what he calls ‘Unlocking moves' and why these are imperatives to great leadership,How can leaders who are arrogant or autocratic shift that style to be genuinely embracing and impactful,How can leaders listen to the system (the organisation) like a weather app?Effective leaders will always outperform ineffective leaders over time!Hi, I am Pod OSullivan.For over twenty years I have coached, mentored and supported corporate leaders and leadership teams all over the world to become impactful, effective and high performing.This is a podcast that taps into that experience. It is recorded for and about senior business leaders, C suite leaders, Founders and CEO's.I interview leaders and experts about ways to optimise leadership.What are the useful habits and thinking patterns?What are the secrets to high performing teams?How do they continue to nurture their effectiveness day after day?In other words, what is their leadership diet?www.theleadershipdiet.com

Because of sport's intrinsic relationship to the natural world, many of us assume that fans of sport will care more about the environment and be more aware of the dangers it faces.But a piece of research conducted by Seattle University professors, Brian McCullough and Galen Trail, has found that differences between sports fans' and non sports fans' approach to the environment is “non existent”.Surprising, right? And for those trying to use sport as a tool to engage the wider population in environmental responsibility, those findings appear, at first glance, to be a kick in the teeth.However, the second part of that study found that if sports teams could create environmental programmes that addressed local challenges (that were perceived as a ‘good fit') and took the time to communicate those projects in an effective way, sustainability can be a really powerful way to resonate with fans.That's not all: the more identified the fan is with the sports team, the more likely they will change their behaviour in a positive way to mirror the team.McCullough, the Seattle University associate professor (soon to be transitioning to Texas A&M) and co-director of the Sport Ecology Group, is the guest on this week's podcast – the first of four episodes exploring some of the latest cutting edge research related to sport and sustainability.In this episode, McCullough explains:How sports teams can create environmental programmes with a logical fitWhat sports teams can do to leverage fan identification to accelerate positive environmental impactWhy the right type of messaging is important to the success of engaging fans in sustainabilityHow teams can build connections with non-fansHe also talks about some of the teams doing a good job in the above areas.