Podcasts about platformthe

Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision.What you'll learn in this episode:How to harmonize data and creativity to tell unforgettable brand storiesWhy audience empathy and business goals must be balanced from the startThe dangers of brands leaning too far into either analytics or aestheticsReal-world breakdowns of storytelling successes (Spotify, Nike) and failures (Pepsi)How Zane approaches storytelling for sensitive topics like aging and careWhy unicorn marketers—those fluent in both strategy and soul—are the futurePractical formats that are outperforming today, and how to adapt content by platformThe #1 storytelling mistake that makes audiences disconnect instantly

Marketing doesn't have to be overwhelming—or overcomplicated. In this episode, I'm joined by Kate and Bridget of Engaged Marketing Company, two incredible wedding pros with a background in bridal shops and seamstress studios. These women get our world, and they're here to bust the biggest myths that are holding bridal seamstresses back from effective, aligned marketing.Whether you feel like you're too busy to post, unsure about email lists, or confused about SEO, this episode will give you clarity and confidence to market smarter—not harder.In this episode:Why you don't need brand-new content for every platformThe truth about blogging (hint: perfection is not required)Why email is still one of your most valuable tools—even with one-time clientsThe ROI of in-person networking (and how to host your own low-pressure event)What marketing tasks you can (and should) outsourceConnect with Kate and Bridget:Website: https://engagedmarketingcompany.com/Instagram: https://www.instagram.com/engagedmarketingcompany/

Send us a textMiguel Armaza travels to Sao Paulo for an interview with Eduardo Chedid, CEO of PicPay, a Brazilian fintech giant that has quietly become one of the most important financial companies in Latin America.With 60 million customers and handling 11% of all Pix payments transactions in Brazil, PicPay has achieved profitability while maintaining hyper-growth—posting 61% revenue growth and 7× higher profits in 2024.In this episode, we discuss:How PicPay transformed from a digital wallet into a multi-product financial platformThe power of business unit autonomy and prioritizing top talent acquisitionBuilding a two-sided ecosystem that serves both consumers and businesses with separate monetization strategiesWhy Brazilian market volatility creates resilient managers and how to avoid the "incumbent trap"... and lots more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary? Check out the Fintech Leaders newsletter and join 75,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp

Meet Diva Green — a Brooklyn-born Afro-Latina of Panamanian descent, destination storyteller, and founder of I Got Your Black, a platform connecting travelers to Afro-Indigenous communities around the world through culturally immersive experiences. After a personal reckoning with systemic racism, grief, and disillusionment with life in the United States, Diva set out on a global journey that transformed her purpose — and her platform. Through I Got Your Black, she's helping Black travelers move with reverence, not entitlement, and amplifying the stories of communities often erased from the mainstream travel narrative. Also in this episode: How witnessing state violence pushed Diva to use travel as activismThe six transformative months she spent living in an Afro-Mexican townWhat she learned, unlearned, and the powerful lessons she's applying to her life todayHow I Got Your Black evolved into an award-winning platformThe emotional complexity of returning to the U.S. after years abroadWhy she believes the Blaxit movement is powerful — but not without challengesHow to travel and migrate mindfully without replicating patterns of gentrification or extraction…and so much more! Connect with Diva Green: Instagram: https://www.instagram.com/igotyourblack_/ TikTok: https://www.tiktok.com/@igotyourblack  Ready to start charting your own journey abroad? Download our FREE Blaxit Soundtrack & Soul Work Journal — a curated blend of music and guided prompts to help you reflect, dream, and move from decision to departure: https://blackexpatstories.com/soundtrack Rate, Review & Share! If this conversation resonated, please be sure to rate, review, and share this episode with your community. Join the convo on social: Instagram: https://www.instagram.com/blackexpatstories/ TikTok: https://tiktok.com/@blackexpatstories And make sure you're subscribed to our YouTube channel so you can watch every new episode: https://www.youtube.com/@BlackExpatStories

Welcome back to Let's Talk Social! In this episode, we're breaking down one of the biggest digital marketing debates: Google Ads vs. Social Media Ads. Which one gives you the best return on investment, and more importantly, which one is the right choice for your business?What you'll learn in this episode:How Google Ads target users with high intentWhy social media ads are great for brand awareness and engagementThe pros and cons of each platformThe power of combining both for maximum resultsBudgeting strategies for small businessesWhether you're a service-based business looking for immediate leads or a brand building long-term loyalty, this episode will help you make the best advertising decision.Listen now and let us know your thoughts. Have you found success with Google Ads or social media ads? Share your experience in the comments.Follow us for more marketing insights: Instagram & Facebook → @LetsTalkSocialPod Podcast → Available on all major platformsLike, subscribe, and share this episode with a fellow business owner! Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/ Find Rich on Instagram here www.instagram.com/rah.creative/ Thanks for listening!

Subscribe to our newsletter here.Follow us on LinkedIn here.Subscribe to our YouTube channel here. In this episode of Riding Unicorns, we're joined by Aidan Rushby, Founder & CEO of Carmoola, a fintech company reinventing the way people buy used cars through a seamless, mobile-first car finance experience.Aidan shares his journey from running a property rental marketplace to identifying a massive opportunity in car finance, how he validated his business model before launching, and the lessons he learned from raising over £250m in debt and equity funding.We also dive into:How Carmoola is leveraging automation and behavioral economics to create a superior lending experienceThe challenges of building a high-growth, capital-intensive fintechWhat it takes to scale a fully automated lending platformThe importance of validating key business assumptions before committingThe future of car finance and Carmoola's expansion plansThis is an insightful conversation for fintech founders, investors, and anyone interested in disrupting traditional industries with technology.Don't forget to like, subscribe, and follow The Riding Unicorns podcast on your favourite platform and stay connected with us on social media for more inspiring episodes!

In this episode, Jenilee sits down with Misty Phillip, visionary leader, entrepreneur, and author of Spark Your Influence, to talk about the one thing that's holding so many of us back from stepping into our God-given calling: fear.Misty opens up about her journey from working at Enron, to homeschooling her children, to starting Spark Media, and now transitioning to a new mission field with her husband in the tech industry. Through her story, Misty shares how fear and self-doubt almost kept her from obeying God's call — but how, by leaning into obedience, she discovered the courage to step into new and bigger opportunities.In this episode, you'll learn:How fear manifests in your life and why it keeps you stuckHow to recognize when God is calling you to pivot or step into something newWhy obedience to God's call will lead to influence, even if you're not on a big platformThe tools Misty includes in her new book Spark Your Influence to help you identify your unique gifts and callingHow to stop waiting for the “perfect moment” and start making an impact right where you areIf you're feeling stuck, this episode will encourage you to take bold action and trust God in the process.Resources Mentioned:Spark Your Influence by Misty Phillip Misty's websiteREMEMBER: Email Misty your book receipt to get access to an exclusive video conversation!---------------------------------------• Get Jen's "Hearing God's Voice for Everyday Life" 30-day Journal that was created for YOU on Amazon! : : ⁠https://a.co/d/6aea4Dg⁠

In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi's, and Hims & Hers to the startup world. His journey into relationship-tech is deeply personal, inspired by loss, legacy, and the need for more authentic, private ways to capture family memories.Key Topics Discussed:1. The Inspiration Behind KinnectHow Omar's experience at top companies shaped his entrepreneurial mindsetThe personal losses that sparked his vision for a legacy-preserving platformThe realization that inclusivity in tech goes beyond hiring—it's about serving diverse communities authentically2. The Importance of Preserving Memories in a Digital AgeWhy traditional social media isn't built for personal, long-lasting memory sharingThe emotional and psychological impact of capturing life's moments privatelyHow Kinnect is bridging the gap between technology and human connection3. Navigating the Leap from Corporate to EntrepreneurshipTransitioning from well-funded corporate roles to the uncertainty of startupsThe mental resilience required to leave stability behind and build something newLearning to let go of assumptions about who will support you on the journey4. The Reality of Building a Community-Driven ProductHow to engage Reddit, TikTok, and Instagram communities for organic growthWhy word-of-mouth and authentic engagement matter more than paid adsThe role of partnerships in growing a mission-driven business5. Fundraising as a First-Generation Latino & Queer EntrepreneurThe challenges of accessing venture capital as an underrepresented founderHow to find niche investment communities that align with your valuesA powerful story of overcoming adversity in the investment world and proving resilience6. Key Lessons in Entrepreneurship & MarketingWhy marketers make great founders (and shouldn't be underestimated)The importance of positioning, customer research, and community-buildingHow shifting go-to-market messaging can unlock growth instantlyKey Takeaways for Entrepreneurs & Business Owners:For entrepreneurs: Self-belief is key, but so is surrounding yourself with mentors and supportive communitiesFor marketers: Your ability to understand customers and create effective positioning is a superpower in businessFor everyone: If you don't put yourself out there and ask for help, connections, or funding, no one will know you need itConnect with Omar Alvarez & Learn More About Kinnect:Visit Kinnect's websiteFollow Omar on LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Send us a textIs LinkedIn just for job seekers? Not anymore.If you're still thinking of LinkedIn as a corporate resume platform, you're missing out on one of the biggest personal branding and content marketing opportunities.This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.We're breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you're still working a 9-to-5.In This Episode, We Cover:Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)The biggest myths about LinkedIn marketing (and why most people get it wrong)How to position yourself as a thought leader and build credibility—even if you're just starting outWhat kind of content actually performs on LinkedIn (it's NOT just polished corporate updates)The power of storytelling in personal branding and why it's your competitive edgeHow to grow your LinkedIn audience without spending hours on the platformThe secret to balancing a full-time career while building a brand (without burnout)How LinkedIn can open doors to career opportunities, brand deals, and business growthIf you've been waiting for the right time to start building your personal brand, this is it.Connect with Rosie Chong:LinkedIn: Rosie ChongWebsite: www.rosiechong.com.auTikTok & Instagram: @rosiechongStay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update.YOU WILL LEARN:Six key indicators that your website may need a revampHow to assess if your site is effectively driving sales and conversionsThe importance of consistent branding across all platformThe impact of custom design on your business growth and client attractionQuick and easy tips for keeping your content fresh and engagingTune in to ensure your website is working as hard as you are!

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterIn this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.Key topics include:Flipkart's journey from books to a horizontal e-commerce platformThe role of video commerce in customer retentionDifferences between Indian and Western consumer behaviorsThe importance of mobile platforms in India's digital landscapeStrategies for engaging Gen Z and female consumersThe future of AI and personalization in e-commerceChallenges and solutions in managing customer reviewsNeha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in

A special Supplementary Material where we take a gander at some of the reactions to the recent assassination attempt on Trump and then dig deeper with some responsible model conspiracy hypothesizing with Bret and Heather. Also featuring:Our completely predictable response to the shootingJohn Cusack's Conspiracy TheoryTim Kennedy's Conspiracy Venn DiagramScientific Cosplay with Bret and HeatherLearning about logic with HeatherThe Lab Leak theory revisited with BretThe Fall of Plato's CaveMind Controlled ShootersThe Unity 2024 PlatformThe full episode is available for Patreon subscribers (57 mins).Join us at: https://www.patreon.com/DecodingTheGurusLinks Cave of Mirrors: The 234th Evolutionary Lens with Bret Weinstein and Heather HeyingTim Kennedy: How Leadership Failures Led to an Assassination Attempt on TrumpJohn Cusack's conspiracy tweet

Today, we are joined by Tristan Gadsby and Alberto Santana from Alliants. We are discussing their backgrounds, experiences in the hospitality industry, and insights into guest experience technology. Recorded live at Truist Field in Charlotte, North Carolina during a VIP event, the conversations offer a blend of personal anecdotes and professional expertise in the evolving world of hotel tech and customer service.In this episode, you'll learn:Tristan's background growing up between the UK and FranceAlliants' history and evolution as a guest experience platformThe importance of messaging and digital solutions in hospitalityHow does AI enhance guest communications and optimize service in the hospitality industryThe significance of personalization and timing in guest interactionsThe value of capturing special moments for guestsHow can data and informed decision-making be leveraged to improve guest experiencesJoin the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Tristan Gadsby on LinkedIn: https://www.linkedin.com/in/tristangadsby/Alberto Santana on LinkedIn: https://www.linkedin.com/in/mrsantana/Alliants: https://www.alliants.com/For full show notes head to: https://themodernhotelier.com/episode/81Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

To Tik Tok, or to not Tik Tok... that is the question we're all asking in 2024. Thankfully, this week's guest is here to set us straight and give us super actionable strategies and tweaks for winning on Tik Tok AND Instagram right now.We talked about:The potential 'Tik Tok ban' and whether or not we should put our Tik Tok goals on pauseHow to decide whether to focus on TikTok or Instagram (or both??)What types of content perform best on which platformThe secrets to growing and monetizing your audience in 2024Super simple tweaks for making your short-form content more engagingOur guest, Keira Jones, is a solopreneur whose goal is to prioritize motherhood and work/life balance above all else. She LOVES all things TikTok - and is passionate about helping other business owners create content that attracts their ideal audience, and most importantly allows them to monetize their following. FOLLOW KEIRA: https://www.instagram.com/thekeirajonesFOLLOW MARIE: https://www.instagram.com/marieewold/

INTRODUCTIONJoin us for an insightful interview with Beatriz from Tocco, a Paris- and Singapore-based company at the forefront of biodesign. Tocco is revolutionizing the industry with the world's first AI-enabled B2B marketplace for regenerative and low-carbon materials. Their mission? To make it 10x easier and faster for brands to identify, benchmark, and procure cleaner materials, combating the plastics crisis head-on.In this episode,discover how Tocco acts as a bridge between suppliers and brands, providing comparable data on materials from their sources to their end of life;learn about the space they give to innovation, from lab stages to commercial success;and find inspiration in how they facilitate collaboration through transparency and trust.Finally, don't miss a peek into their five awards categories celebrating sustainability pioneers!Tune in to meet the regenerative materials of a cleaner tomorrow, today!RESOURCES MENTIONED IN THIS EPISODESuggested episodes from the Unboxing Your Packaging podcast (https://www.look4loops.com/podcast):The “Certifications Spotlight: Truths & Traps” series and the “Wild Waste” series (each audio clip is about one material and is created in collaboration with Mme & M. Recyclage)Episode 55: “[Certifications Spotlight Audio Clip 8] The OK Compost Certifications: Home & Industrial” with Love-Ese Chile of Regenerative Waste Labs https://www.look4loops.com/packaging-podcast/ep55-certifications-review-ok-compost-home-industrialEpisode 20: “How to grow your compostable packaging? Explore the wonder of mycelium!” with Meghan Olson of Ecovative Design https://www.look4loops.com/packaging-podcast/ep20-compostable-mycelium-mushroom-designThe burning question came from Frédérique Drouin of Myni in episode 46: “Water-free tablets and reusable bottles: Rethinking product and packaging pairing” https://www.look4loops.com/packaging-podcast/ep46-non-toxic-products-water-free-tablet-reusable-bottlesEpisode 34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platformThe recommended sustainable packaging online course “Develop circular packaging solutions” https://circulab.academy/courses/develop-circular-economy-packaging/The suggested Biodesign readings:Book → John Dewey (2018). Experience and nature. Editorial: New York: Dover Publications.‌Book → Solanki, S. (2018). Why materials matter: responsible design for a better world. Munich: Prestel.MA Biodesign, Central Saint Martins → https://www.arts.ac.uk/subjects/textiles-and-materials/postgraduate/ma-biodesign-csmProject on Structural Colours→ Emotional Iridescence: A Living Colour by Célina Camboni @celinacamboni⁠MA Biodesign @mabiodesign ⁠https://www.instagram.com/p/ChJ7V0guWXN/?img_index=1Book recommended by Beatriz: Schumacher, E.F. (1973). Small is beautiful: Economics as if People Mattered. New York, Ny: Harper Perennial. https://en.wikipedia.org/wiki/Small_Is_BeautifulTocco's specific links:Investor page > https://mk.tocco.earth/unboxing-investorsPavilions > https://mk.tocco.earth/unboxing-pavilionsMatterMind > https://tocco.earth/resources/Awards  > https://mk.tocco.earth/unboxing-tocco-AwardsWHERE TO FIND TOCCO AND BEATRIZ?The Tocco' s website: https://tocco.earth/Their Instagram: https://www.instagram.com/tocco.earth/Their LinkedIn: https://www.linkedin.com/company/toccoBeatriz LinkedIn profile: https://www.linkedin.com/in/ana-beatriz-alves-68a180113/ABOUT ANA BEATRIZ ALVES FROM TOCCOAna Beatriz Alves is a creative professional deeply entrenched in the realms of sustainable design and materials innovation. She graduated from University of Arts London: Central Saint Martins, with a Master's degree in Biodesign, Textile & Materials, where she explored the intricate relationship between design and environmental responsibility. With her current role as a Materials and Climate Founder Associate at tocco, Beatriz shapes the brand's design philosophy, regenerative design communication, and overall impact frameworks. Beatriz's material research was lately demonstrated through her Blue Yonder project, showcased at the Eindhoven Dutch Design Week 2022. Blue Yonder explored the potential of algae biodegradable plastics, highlighting innovative solutions to environmental challenges in design. The project was recognized by LVMH, and chosen as a shortlisted project for the Grand Prix LVMH MA biodesign in 2022.PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Tim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing. Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should check out their podcast at https://suitescriptstories.com/ We discuss:Jonathan's and Tim's shared history in the FileMaker Pro spaceJonathan's AHA moment when he realized hourly billing was killing his businessThe misaligned financial incentives created by hourly billingHow specializing in a narrower target market amplifies your opportunitiesThe various forms of specialization: Vertical, Horizontal, PlatformThe obstacles an agency faces when trying to specialize

Welcome back to the third episode of the Growth Without Socials series! Are you curious about speaking but the idea of talking on a big stage or introducing yourself as a speaker absolutely terrifies you? Then this episode is for you!Today's guest is Steph Wharton, a trailblazer in leadership and visibility coaching. Steph joined me to share her personal journey of finding her calling in helping others amplify their voices beyond the confines of social media. She reveals the pivotal moments that led her to embrace speaking engagements as a powerful tool for business growth without socials and her innovative Visibility Tour Challenge, designed to propel you into the spotlight and solidify your status as a speaker—no matter the size of your stage! This conversation is more than just an interview; it's a masterclass in breaking free from the 'shoulds' of online marketing and confidently stepping into your identity as a speaker and thought leader. Tune in now!More about Steph Wharton:Steph is a Leadership + Visibility Coach and Speaker on a mission to help underrepresented folks realize they can transcend past the rules and shoulds that folks in the online space perpetuate. How? By confidently embracing your thought leadership and speaker identity to amplify your impact beyond social media.You get to step into a reality where you get to go deeper into your core identity, your innate strengths, your values, your mission, and leverage speaking and community to create more reach and revenue without sacrificing rest. It's a whole damn vibe.Beyond the business, you can find her embracing her own version of a whole damn vibe lifestyle with a big glass of vino, watching Spanish Netflix shows, and dancing bachata.Topics covered on Growth Without Socials through Speaking Engagements:How Steph found her first speaking engagementHow podcasting can serve as a stage for honing your speaking skills and support your business growth without socialsHow Steph utilised a podcast in her business to book speaking engagementsThe steps you can take to embrace your identity as a thought leader and speakerWhy it's important to openly share your thoughts and expertise on your content platformThe strategies Steph used to book numerous speaking engagements whilst on maternity leaveHow overcoming imposter syndrome and self-identifying as a speaker can lead to opportunities for growth without social mediaConnect with Steph Wharton:Website:https://www.stephwharton.com/ Instagram: https://www.instagram.com/stephwharton_/ Whole Dame Vibe Podcast: https://spoti.fi/3SF2u8L Connect with Rosemarie:Website: www.toobusytopodcast.co.ukInstagram: @toobusytopodcastBook your 15-minute Podconnect call with meResources from this episode:Ready to ditch the Instagram hustle in 2024? Grab Steph's Visibility Tour Masterclass in the Biz Beyond The Gram Bundle before doors close on 1st...

In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes;Their focus on renewable and sustainable value to the customer Being recruited directly by the Co-Founder Removing complexity by having a unified data platformThe evidence that data has played a pivotal role in the huge growth trajectory of the organisation Why being “data-driven” is a company value Going beyond the what and understanding the why behind the data Tackling different levels of maturity across regions and breaking those silosThe symptoms of growth pains in a hyper-growth organisationDismantling certain capabilities that weren't designed for scale Accelerating time to actionable insight The framework of 4 key pillars; People, Technology, Governance and Enablement Designing the data strategy so it was practical and linked to the business Implementing the four-pillar approach as a 6-Step recipe Talking in the language of food which the business would understand Building for the immediate requirements that needed tackling but also for the long-term visionThe importance of having the right structure, the right talent and the correct career frameworks Deciding the speed you hire at and how you'll lose productivity The importance of data education and the HelloFresh Data UniversityBalancing build versus buy and its relation to maturity The four core dimensions of data enablement Monetising the work that has been done Walking through the 6-Step Data Recipe to get to relish feast Helping the business to adopt the technology Prioritising based on core business metrics Ensuring you're delivering a return on investment The importance of stakeholder application, not just usage, in realising value Why you have to ensure you agree of the definition of a business metric The 4 key takeawaysMoving from data-driven to data-enabled The lessons learnt from the journey they've been on with implementing data-mesh Thanks to our sponsor, Cambridge Spark;Cambridge Spark is an education technology company that educates the workforce with critical digital transformation skills to succeed in the AI era.They offer a range of flexible learning solutions to meet business needs, from fast deployment of new skills with bespoke programmes through to longer-term investment in the workforce with apprenticeships.Their unique patented online learning platform EDUKATE.AI simulates real-world industry scenarios, providing learners with instantaneous feedback on their code. This hands-on, practical approach ensures that students are learning how to apply new skills to real datasets, which accelerates the business impact they can make.Get in touch to learn more - Cambridge Spark

Welcome to 2024! I'm super excited to chat with you about all my insights and reflections from the past year. Like many of you, the whirlwind of running a business, adapting to changes, and balancing personal life, particularly motherhood, has been a journey of growth and resilience. In today's episode, I'll be sharing my business's income streams in 2023, revealing both the successes and challenges (no holding back!).This is the third year I'm doing this income breakdown, and I believe in transparency and the opportunity to learn and adapt. Despite fewer revenue streams, my business has seen stability and growth in key areas. From my e-commerce platform of Details and Swirls to wedding rentals and more, each breakdown is its own story about focusing on what matters.So  if you're curious about how much a business like mine can really earn, tune in now!In this episode, we cover:An in-depth look at the Details and Swirls e-commerce platformThe significance of wedding rental services in my business model and their steady income contributionThe phased-out Detailed Threads Boutique and the strategic decision behind itInsights into my mentorship approach and its integration with my podcastExploring events and workshops as a valuable, though smaller, revenue streamThe role of affiliate and partnerships in diversifying incomeAn honest discussion on balancing motherhood with being a full-time business ownerReflecting on the importance of setting realistic goals and maintaining work-life balanceRelated EpisodesEp. 50 2021 Income BreakdownEp. 102 My 2022 Business Income BreakdownResourcesDETAILED DIARY SHOW NOTESAccess exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Paid social media is a tough nut to crack, but once you manage to make it work it can become a lucrative and dependable source of traffic and revenue for your podcast and business.I have never been able to get to the meat of that particular nut, but a recent guest expert on our Strategy and Networking calls AND speaker for next week's Podcasting for Business Conference Stacy Reed of Stacy Zeal & Co. has - and she teaches other people how to do it too. Stacy is a Strategic Marketing Consultant and Facebook Ads Expert, who teaches CEOs how to make more money, gain their time back, and rapidly increase their visibility to impact the world.She joined us for an in-depth conversation about the technical and strategic elements of Facebook ads - from what the heck a pixel is, to the different types of campaigns you can run for different purposes.This was such a rich and valuable conversation, that we decided to run it here on the Company show as well. Listen to our conversation below, or continue reading the blog post!Tune in to the full episode to learn:How to use Facebook ads to grow your podcast and your businessEverything you need to know about Facebook PixelHow to choose the right advertising platformThe things to consider before running a campaignHow to choose the best objective for your campaignThe best practices when it comes to copy & creativesDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!How Stacy Reed Grew Her Podcast Through Facebook AdsLeveraging Her Marketing BackgroundIt's interesting because it's like I've always been someone that I want to be able to create something once and then figure out how can I get the most eyeballs on it. My brain does not like to create new all the time.We're in a content world, so we have to create new content for sure. But I remember just thinking, oh my gosh, this episode was so good and it did not get as many downloads as I was hoping that it would get or so many people just need to hear this episode.It's just so, so good. And then also being an ads expert, my background is in marketing. I've been in marketing for eleven years. I led paid social at Zappos, and so I was really immersed in Facebook ads, Instagram ads, TikTok ads, and all the different ad platforms on some of the social networks.And that's what I teach and that's what I talk about in my business. And I really started to think about how I can use ads and podcasts together. Because volume is my specialty. So being able to say like, I want to drive volume to particular offers or to particular things, then I started to think, how can I use what I'm creating on my podcast to then help me to generate business?Because it gives you the context of how I use my podcast in my marketing because it helps you to understand how the ads come into play.Shifting Towards Lead GenerationSo my podcast is primarily nurturing content. I get a lot of people who love to listen to my podcast. And my goal with my podcast is to nurture people until they are ready to become clients.I post a lot of content about ads, about marketing strategy, about business strategy, those kinds of things. When I started to think about how I can use ads to amplify this or to accelerate my podcast, I started to think about how I can use it to generate leads, because that's really what I need for my business.We all as business owners, are someone who is looking to get brand deals and things like that. This may not be super applicable, and there are other ways you can use ads, but the way that I use them is to generate leads. Where I start with it is using it as a nurture content. But then I started to think, how can I use this as lead generation? What I typically do is I like to create series on my podcast.So I'll create, for example, a series about marketing funnels, because that's one of the things I found. Like, I have a course on Facebook ads, and when I did a promotion last time I found that, I was asking people like, okay, well, why didn't you sign up? And some people were saying like, oh, I don't have a marketing funnel, so I can't run ads.And I'm like, oh really? I could teach you how to run a market, I can teach you how to do a marketing funnel, and I can show you this. So I created a series of podcasts about key elements of marketing funnels, helping people to understand that they already probably have a funnel if they're creating content.If you're a podcaster, you typically have a funnel, you just haven't really set it up yet or defined it yet. So I created that series and then I published some of my podcasts. I took those episodes and I just put them into a PDF guide that just says like, hey, here are four episodes that will help you to create a marketing funnel.Podcast Series as Lead MagnetsI put like a little workbook in there. I pulled something out of my course. I put it in there and then I use that as a lead magnet because now I had to realize that people listen to my podcast and then they become clients. So they like to binge my podcast. They like to consume my episodes. That's where people go when they are really kind of in that place where they're like, I want to work with Stacey, but maybe I'm not ready yet.And I thought, how can I take this nurture content and also turn it into a lead generator? That's really kind of been the journey for me. It's like one figuring out running ads to individual episodes. It's running ads to series and taking those episodes and repurposing that content into a lead magnet.Those are the ways that I've been typically using podcasts. And then I run ads to those things. I run ads to the individual episodes. I run ads to the lead magnets as a series. If you are a business owner and you need to generate leads and you are creating podcast episodes also as a part of your nurture content, you can absolutely take that and put that into a series.Another lead magnet that I had that did really well, especially when I was just starting out, I had created a private podcast series where I worked with someone who would help me outline each episode.I used Hello Audio as the private podcast distributor, but then I ran ads to it like running ads to that actual private podcast. Those kinds of things I think are really effective because people are searching for specific information. Especially with podcasts, you can really give people a well-rounded picture.You can give people one episode, but if you can give people three or four episodes that paint that full picture for them, then that's really tactful. And then you just use that as a lead generator and run ads to it.Everything You Need To Know About Facebook PixelI always recommend that you put your podcast on your site because one, if you're running ads to a podcast player, your Facebook Pixel is not going to be able to pick up on that because your Facebook Pixel is what you can install on properties that you own.So, like your website, I can't go and install my Pixel on Apple's podcast player. For example, if you're running ads directly to the podcast player, Facebook is not able to receive those signals to see, like, is this person actually doing something there?Because your pixel operates like a bridge between Facebook and your website. And so it's always sending signals back and forth. Facebook is sending someone to your website saying, what do they do? Do they take the desired action? If they do, that's great.Then Facebook's going to say, oh, well, Susan took the desired action, so we're going to find more people like Susan. If Susan does not take the desired action, which means, going to the landing page and downloading something or whatever the action is, then it'll also send that signal back to say, like, Susan did not take the desired action.So it's like, let's find people who are not like Susan, or maybe Susan is not in our target audience, so let's find people who are different than Susan. Facebook is always building a profile of who your people are.So you want to make sure that your podcast episodes are posted on your site and that you're actually sending an ad tracker to your site so that you can get an accurate read on the data. SEO also helps.Taking Advantage of Facebook & Instagram's SynergySo because Meta owns both Instagram and Facebook, you actually would just need one Facebook Pixel and that will pick up your signals and send that back to Instagram and Facebook.One of the great things about running Facebook ads is that you do get two channels in one because you can run the exact same campaign, exact same budget, exact same creative as Facebook and Instagram and Messenger and WhatsApp, because Facebook owns those other channels as well, and it would just come out of the same budget pool.So you really are getting two channels for one. And what Facebook is going to do is it's going to show you an ad on the platform that you're most likely to convert on. You get on Facebook, you see an ad, and then you may see a similar ad from the same person on Instagram or an ad that's maybe a different variation of that ad on Instagram.It's going to show you the ad based on the platform that it thinks that you're going to most likely to convert on that's. One of the things I love about Facebook is that you get both Facebook and Instagram for essentially the price of one.Should you set up your Pixel now?Right away, because what happens is when you install the pixel. So, as I mentioned, it's that bridge, right? It's sending signals back and forth. So whether you're running ads or not, those signals are always kind of happening.What people are doing on your website, Facebook is always building a profile, and you can build an audience that says, like, hey, here's my website traffic. Like, want an audience specifically of people who visited my website in the last 90 days. You can go all the way back to 180 days.I believe you can say like, hey, let me create a custom audience of people who have visited my website over the last 180 days. Maybe you're doing some kind of special promotion where you want to make sure that you target your site visitors or people who listen to your podcast.Because if you're putting your podcast on your website, that counts as website traffic. You can even drill into specific pages. You can create an audience of people who have visited, specifically my podcast page or individual-specific URLs. Like you can say the URL contains this or contains that, contains that.When you install your pixel, it starts collecting that data. So whether you run ads or not, I definitely recommend installing the pixel because that means that you have even more data to work with.If you start in Q2 of next year, you can still target people who visit your website. From today until then. It starts from when you install that pixel.Watch this free training from Stacy Reed to learn how to harness the power of Facebook Pixel.Choosing The Right Advertising Platform & Understanding Your AudienceI haven't run across too many niches that I would say don't work with Facebook ads. But what you have to think about is where are your clients or the people you're trying to reach making their buying decisions about your type of offer or your type of business.For example, if you have a podcast that talks to HR professionals, right, maybe your podcast helps HR professionals do their jobs better. They're probably not making their purchasing decisions about HR-related stuff on Facebook.They probably were making those decisions on LinkedIn because that's where it's a more professional site. It's where they're actually in the mindset of business. But that's not to say that your clients aren't also using Facebook, and also because think about how I know for myself and a lot of people that I come in contact with.I use Facebook, I use Instagram, I use LinkedIn, I use Twitter. I use all the different social platforms. But the mind frame that I'm in in each of them when I'm on them is different. When I'm on LinkedIn, I'm looking at more professional things. I'm expecting it to be a little bit more of a professional platform.On Facebook, there is a little bit more of a social element. Like my Facebook page is all business for sure. So I don't do business on Facebook and most of my business comes from Facebook.But when I'm going on Facebook, if you're thinking about your customers, if you're helping people with weight loss, for example, are they going on Facebook? Are they going on Instagram to find that kind of information? Are they following weight loss influencers? Are they following those kinds of pages? Is that kind of stuff that they're actually consuming on that platform? What you want to think about is not necessarily your specific niche.It's more like where are your customers and your clients? If you're trying to get brand deals, for example, you may want to be heavily on Instagram because that's where a lot of brands are going and looking for content creators on Instagram because that's where their clients are.Industry-Specific ExampleI used to work at Zappos and I led paid social there. We were heavy on Instagram, we were heavy on Facebook. We weren't doing too much on LinkedIn. LinkedIn was more so for different corporate verticals. We had Zappos at work which was all about making those connections with people who own warehouses so that we can give their people discounts on specific shoes.If you need steel-toe shoes, for example, you can figure out different facets of your business that may fit on different channels. But for the most part, think about where your consumers or the people who are consuming your podcast, where are they making purchasing decisions about your types of offers and that's where you want to make sure that you are showing up.Leveraging the Reach of FacebookI wouldn't say it's not niche-specific because there are a lot of different niches that can work on Facebook and Instagram and there are a lot of different people who use Facebook and Instagram.Facebook has 2.9 billion monthly active users. If you're telling me that your people aren't on Facebook, it's like, I mean, out of 2.9 billion people, like, you're telling me nobody and none of your people are using Facebook, okay?But it's really about figuring out when it comes to your type of service or your type of product, where are they making their purchasing decisions, and that's where you want to make sure that you're showing up.Things To Consider When Starting with Facebook Ads1. Your goals and your sales cycleFor example, I get people who come to me and say, hey, Stacey, I started running an ad and it didn't convert in two weeks. Weeks, and I didn't get any sales in two weeks until now. Facebook ads don't work for me.Well, how long is your sales cycle? My sales cycle is three months. Okay, well, if your sales cycle is three months, why are you expecting people to convert after two weeks? That's something that you have to understand. People tend to sit on my email list for at least three or four months before they buy from me. That is what I used as my timeframe to measure when I was working at Zappos.We are expecting people to buy something that day or the next day. We have a very short sales cycle. Either you want the Nikes or you don't, those kinds of things that we were measuring success based on one or two-day sales cycle. So one, it's about understanding what your sales cycle is for your particular type of products or for your particular services.2. Fresh ad accounts don't have a lot of dataFacebook is always is, the more you run ads, the more efficient your ads are going to be. Because Facebook is taking all that data and putting it into like a container, and it's saying like, okay, these are the people who convert for are.When Stacey runs ads, she typically talks about these kinds of things. These are the people who typically convert for her. So they're building a profile of your people. So you want to make sure that you're looking at it from a sense of like, facebook ads are a long-term strategy.They're not something that you put a dollar in. You're going to get a dollar right out, right away. But if you are someone who has an email list, then you can appreciate the value of having a lot more people on your email list, especially a lot more targeted people. Because that's the one great thing with Facebook ads, is that you can really target people.Like if your clients are small business owners, you can target small business owners. So you fill your email list with a lot of people who are actually in your target audience. If you are someone who also sends your podcast out via email, that means that you get more people who are seeing your podcast, and ask more people who are in your world.3. How long should you run your ads?Give it at least three or four months because there's a lot of testing that goes into Facebook ads to figure out what strategy works, and what doesn't work. There's a lot of receiving a whole lot of data. And that's the great thing about Facebook ads also, is that you get a ton of data. You get a lot more data than you get from just the podcast analytics that you get. You get a lot more data than what you get from organic marketing.And so if you're able to actually run some ads, and you're able to receive the signals and say like, okay, this is working, this was not working, that's part of the process, is figuring out what works, what doesn't work.So give yourself at least 90 days. Give yourself three or four months to really figure out if something's working for you.3. How much should you spend?Facebook ads are very, very flexible when it comes to budget because how they charge you is by cost per impression.Google ads and some of the other platforms are charging you by clicks. They're saying you're paying $2 every time somebody clicks on your ad. But Facebook charges you based on how many thousand people have seen your actual ad.So it'll say like, you're paying $5 for 1000 people to see this. So if you're thinking about it in that way, and 1000 people is not a lot of people when it comes to Facebook, if you think about there are 2.9 billion monthly active users on this site.If you're spending $5 a day and your cost per impression is $5, then you're only getting 1000 people to see your ad a day, or you're only getting 1000 impressions a day.That's not really a whole lot of people, especially if you're thinking about how big of a pool the audience is. So I like to tell people I like to spend a minimum of $15 a day. Then that helps you to be able to get some data. The costs are very controlled. You can always turn things off immediately.4. Increased competition during Q4In Facebook, if something's not working, you can just turn it right off. So $15 a day is a minimum that I like to spend because that gives you space to be able to get some data in and get your ads seen by people. Especially during Q4 work, your costs are a lot higher because there's a lot more competition.Everybody's trying to run ads during this period of the year, so your cost per impression is going to be high. It's going to be a lot higher than it typically would be throughout the rest of the year. You have to kind of account for those kinds of things.Or what is the cost, what is Facebook charging you to get in front of your people? How much competition is fighting for that audience? Business owners, for example. There's a lot of people trying to target business owners.So if there are a lot of people trying to target business owners, that means the costs go up $15 a day minimum, somewhere between two hundred and fifty dollars to five hundred dollars a month if you're thinking about a monthly budget as a minimum.5. How much of your revenue should you allocate to marketing?But what I also like to tell people about budgets is that you have to start to look at your marketing and create an expense line for your marketing. A percentage of your revenue should be allocated to marketing.For example, with me, I follow the Profit First System, which is a great book, teaching you how to balance your money and stuff like that. When I started to look at that, and when I started to do that, I allocate how much I pay myself as a percentage. I allocate how much profit I want to have as a percentage.I figured out what my expenses are based on, what percentage my expenses are of my revenue, and then I figured out, okay, what's left for me? I allocate about 5% of my monthly revenue to my marketing and to my ads, because that is a percentage that works for me, meaning that I can spend that and still be able to pay myself, still be able to make a profit, and all that kind of good stuff.If you're someone who's making $10,000 a month, $20,000 a month in revenue, $500 might not actually give you enough volume for you to actually be able to see something that's working, especially if you're making 20 to 40k a month, $500 is really not just going to be a drop in the bucket for you.If you're just starting out and you're really trying to play around and figure out what's going on here, then yeah, $500 $250 a month actually is a good budget for you. But if you're making over $10,000 a month, then you really need to start allocating a percentage of that revenue to your marketing. So that way you can actually give it a fair comparison.Your Objectives & How They Affect Facebook Ads BillingFirst off, what are impressions?Impressions are more so just how Facebook is going to bill you. That's when they're billing you a certain dollar amount for a thousand impressions.Regardless of how you set your campaign up, they're still going to charge you by impressions, and based on the objective that you could what you're talking about is our objectives. Essentially, Facebook has been able to bucket its users based on their behavior.It can say, like, Alexandra is more likely to become a lead, or Stacey is more likely someone who's going to make a purchase. Or Megan is more likely going to be someone who's just going to double-tap and keep scrolling. She's not going to leave the platform. She's just going to like, comment, and share, and then she's going to keep on scrolling.So it's able to kind of bucket people that way. And then that's what's going to determine your objective. When you select a lead generation objective. For example, Facebook is going to show your ad to people who are more likely to become a lead. Or if you pick sales, it's going to show it to people who are more likely to make a purchase.Even can go just traffic where it's like people who are more likely to just go to the landing page, let it load, and then they don't actually sign up for something, but they actually do go to the landing page.Selecting Your ObjectiveLead GenerationSo there are so many different objectives that you can choose. I typically use a lead generation objective when I'm running ads for my podcast because that's my goal. My goal is to generate leads. And the way that I structure my podcast on my website, I have lead magnets in there.So I'll say, for example, when we were talking a little earlier, I'll take a podcast series that I have. I just did a series on funnels, on marketing funnels. I took that. I took all four episodes and they were published in the podcast land, right? So you can go to my podcast player and you can find the episodes.But I wanted to make it easy for people to say, like, I'm interested in marketing funnels here. Just give me all your content on marketing funnels. So I created a little PDF that just has a link to each episode in there. And I have like a little workbook that goes with it as well. I run Lead generation ads to that because I want people who are more likely to sign up to become leads.Traffic ObjectiveI rarely use a traffic objective because I don't want just people to go to my website. I want people to actually go there, stay, wait for it to load, and actually sign up for something because my ultimate goal is to get people on my email list, email, especially if you're a podcaster.I get most of my downloads when I send out an email saying, hey, I have a new podcast episode that comes out. And so my goal with my business is to grow my email list exponentially because I find that most of my revenue comes from my email whenever I'm doing any kind of promotions. So that's why I typically use a lead generation objective.What are the factors that cause ad price fluctuations?But if you think about lead generation is going to cost less than sales because sales is a higher objective, a higher purchase intent. So Facebook is going to charge you more for your cost per impression for sales than they are going to charge you for leads.Traffic is going to be even less expensive to run because people are just going there and they're just checking it out doesn't require a commitment. The costs are going to fluctuate based on the time of year, based on how much competition is for your audience, based on the objective that you use.All of that stuff kind of goes into the factor of cost. And Facebook doesn't actually tell us specifically like, oh, we charge this for lead generation, we charge this for sales. They don't tell us how much they're going to charge. Those kind of things do impact the cost.The Objective Showdown: Leads, Traffic, and SalesLeadsMy ultimate result is I want people to consume my podcast and want to be on my email list. That's why I run lead generation campaigns. And I also have things that are like pop-ups on my site that say, would you like to join our email list? I'll send you my top five episodes.All of the things on my site are set up to really kind of collect leads because that's how I feed my business. That's how I make sales from leads. If you are trying to get a brand deal and. Your brand deals are coming from how many downloads you get or how many listeners you get.So because my objective is to get leads, that's why I set my pages up the way that I do to really kind of get those people onto my email list. And then I have like a welcome series that comes behind us, like, oh, thanks so much for listening to the podcast. Here are my top five episodes, top five downloaded episodes, or things that I think are most relevant to anybody who lands on a particular page.Sometimes I have lead generators on there where I'm like, hey, get the companion guide that goes with this series. So if I do a series, I always create some kind of worksheet or something that goes with it that includes a link to each episode. And on there, I have a pop-up that says, like, would you want the companion guide to go to this episode? Add your information here and I'll send it to you.So it really kind of depends on what is your objective as a business with this particular episode and that's going to determine how you set it up.TrafficBut you might want to do a traffic objective because you want people to just kind of go to your website and really need them to become a lead, but you really want them to go to the site.Maybe they want them to listen to your podcast player on your site. Or they go to your site, they see your podcast player, and you have your buttons down that says listen on Apple. And they go and listen on Apple. Really depends on what your business objectives are.SalesSay you have a digital product, for example, that you're promoting in your podcast episode and you have some sales checkout or something on your page. Then you want to run some sales objectives because then it's going to get people to your site who are more likely to complete the purchase.If you have a podcast episode about how to plan your week, and then you have a planner that goes with it that you can buy, like a $10 planner or something that goes with it, you should definitely put that on your landing page, on the page of the podcast player where people go to on your show notes, I guess I should say.For that case, I would probably want a sales objective because I want people who are more likely to become sales to make a purchase rather than someone who's just going to become a lead or just go to the page and check it out.SummaryIf growing your list and growing your opt-ins are the most important, you're going to want a lead generation campaign.If you just want to make those sales and maybe your sales cycle shorter, it's an easier buy for people. You're going to go with the sales objectiveIf downloads and show growth are your goals, then you can take the least expensive option, which is going to be the traffic campaign on Facebook.Boosting Posts: The Biggest Mistake You Can MakeThat is something Facebook asks me to do all the time.It makes it so tempting. It's like, don't you want to boost this post and get 600 more people to see? It just goes perfectly with the objective conversation we were just having. One of the objectives that you could also have on Facebook is engagement.Engagement is likes, comments, and shares. And honestly, engagement doesn't pay the bills. Y'all, I don't care how many people like it, I don't care how many people share it. I want to know, did someone become a lead? Did someone make a sale? Did someone come into my marketing ecosystem somehow?So when you're boosting a post, the objective is engagement. You cannot change the objective there. When you're boosting a post, Facebook is just going to show your creative to people who are more likely to comment, like, and share.You also are limited in the audiences that you get to target. When you go to boost a post, you have very limited options for the audiences that you can show this to. You can show it to people who are similar to your followers, you can show it to maybe demographically like people who live in a certain area.Why Ads Manager is SuperiorBut when you're building ads in Ads Manager, there's a whole Meta Business Suite there that shows you how to run ads. That's where you can see insights for your organic content. There's a ton of information in Meta Business Suite. That is the platform that you go into and you run ads from. And in there you can run ads to custom audiences.Custom Audience TargetingFor example, if you do have an email list that has over 1000 people on it, you can upload that email list directly to Facebook and say, hey, show this ad to people who are just like the people on my email list, or show it to my people on my email list.Because maybe people are competing for your audience's attention. Especially during Q4, people who are sending emails are going to go from sending one email a day to two emails a day or three emails a day.Advanced Audience TargetingSo as we move through Q4, you can run ads directly to just your email list. Or you can create a lookalike of your email list of people who have similar behaviors and habits. You can create more custom audience instances. You can retarget your website traffic.So if people are kind of like, say, if you decide you want to run ads with each of your new episodes, which is a lot, I would say, to do, I wouldn't necessarily recommend that. But let's say that you have a really great episode and you want to make sure that your customers or your clients in your world see it. You can do that.You can run ads for people who follow you on Instagram or people who have interacted with you on Instagram. But when you're boosting a post, you're very limited to the amount of audiences that you can choose because it's very limited on the objective and it's just a low lift and a very cheap, like, kind of dip your toe in to get yourself going with ads.I always recommend that you avoid boosting posts because like I said, I don't care how many people like the post, I want to know how many people are actually going to the landing page and consuming the content.Best Practices For Call To Actions & CreativesCall to ActionSo call to action is the easiest. So I'll talk about that first. Facebook does have an actual call to action button that says Listen now. That's the one that I use when I am running ads directly to a specific podcast episode. I'll say listen now. That one's really good you can use.I mean, Learn More is a little vague. I always tell people with the call to action buttons, you are limited to what Facebook gives you. So, like, Facebook is only going to give you a certain I think maybe it's like ten or 15 options that you can choose from.But I say pick the one that's closest to the one that you want people to actually do. Because what I learned when I was working at Zappos and we were spending millions of dollars, so we were doing a lot of testing. One of the things we were testing was Shop Now versus Learn More.Literally 90% of the time when we were running these tests, if we wanted people to get more purchases, this is for people that hit Shop Now for the ads that say Shop Now than the ads that say Learn More.That's one of the things that I took as a learning for myself. And I teach that to my students in that the call to action button should be as closest to the action that you want people to take. So if it's listen now it's listen now if it's download download.So, for example, when I create a lead magnet with my funnel series, the Call to Action, there is download because I want people to download or sign up or something like that.I do make it so that people have to go through a landing page to be able to actually get that series so that I collect the lead. So that's call to action buttons, you're limited to what Facebook gives you.But pick something that's as close as possible not to say that Learn More doesn't work because Learn More does work. It can work. So if you do want people to go to your landing page and check something out, learn more is probably like the default.If I don't see anything else that fits, then I'll pick like, learn more or something like that.CreativesOne of the things you have to think about with Creative is that with our attention spans, right? Our attention spans are about 2 seconds.At this point, TikTok is probably making it even shorter. It's really hard to capture attention on social. Very crowded landscape. But what you want to make sure that you're doing is infusing messaging within your creative.That's the first thing I talk about when I talk about creating ads, what is the message that resonates with your listeners that will bring them in to listen to this episode?I was talking to someone who also does like, podcast production, and she runs ads to her podcast, but she was saying, I just run ads, saying like, hey, here's my podcast. Go subscribe to it. And she was like, well, why are you running ads to specific episodes?And I said because I want to get people in a specific mind frame. If I'm sending ads to one of the podcast episodes I ran ads to why now is the perfect time to run Facebook ads. I want to capture someone who is right on that cusp of thinking, like, should I be running Facebook ads right now, or should I not be running Facebook ads right now?Rather than running ads to my podcast, which is Roadmap to $1 Million, which I am going to test, I am going to test running ads just specifically like, hey, here's my know subscribe, blah, blah, blah.I am going to test doing that. But I wanted to make sure that the messaging was connecting with people who are right on the fence about whether should I be running ads right now. Should I not be? That's what I will say about Creative is that you want to make sure that you're infusing that messaging.With the funnels series that I did, one of the ads kind of the message that was, you already have a funnel. You just don't know that you have a funnel because a lot of people think that they don't. But I'm like, if you're making sales, you have a funnel.Funnels are just a way for to move people from “I have no idea who you are to please take my money.” That's what it is. What is that journey that people go on to actually buy from you? You already have a funnel.You just haven't defined it yet. And that's a way to stick out. Because if I just say, like, hey, download this, listen to this episode about funnels, it's like, well, why do I need a funnel? Well, what if I already have a funnel? It's just a little vague.So you want to make sure that you're infusing that messaging, you're using the language that your customers use, your clients use, or your listeners use.You want to make sure. For example, I use the example of, like, soda versus pop. Some people say pop, and some people say soda. If you know your clients are soda people, then you want to say soda, because if you say pop, they're going to be like, well, what is that? Then it's not going to resonate. Those kinds of things are definitely helpful when you think about messaging.Creative FormatsFor creative, I like to use a mix of still images and video.In my course. I teach people how to actually structure their video ads because video definitely helps to bring in a lot of builds that know, like, and trust. You can pull, like, clips from your podcast. Maybe there's a really interesting message in there that really kind of hooks people.You can use that if you don't record your podcast. For video, for example, you can use still images and then maybe put a caption over top of it or maybe pull a caption out of what you said, something that really grabs people's attention.But it should be very specific. It shouldn't just be, hey, listen to my podcast because it's the greatest thing since Life spread. It should really talk about who is your podcast for, and who benefits most from your podcast. What are the things that you talk about? Who is it really for?Like, my podcast, for example, is not for people who are just starting out in business. I'm not teaching you, like, marketing one on one. I'm not teaching you what is a landing page or what is a lead magnet.I teach people how to take their business to the next level. I teach people who I already have something working. They're like, I have something that's working. I'm making sales, but I'm really trying to scale it and take it to the next level.That's who I talk to in my ad. Creative, keeping in mind who you're talking to and what they care about, is the best way to figure out what you actually should be saying in your actual ad.Graphics versus Copy: Which Has A Bigger Impact?Honestly, the copy is the most important.Yeah, I can give you an example that literally just happened to me recently. And this isn't, like, specific to a podcast, but this is just to illustrate the difference. I just did a live webinar earlier this week, so I was running ads for my live webinar.I had given myself a two, three-week runway to run these ads, and I'm glad I did. And that's what I teach my students and the reason is because the first week these ads were doing were crap. They were not converting. They were just like the click-through rate was very low.I wasn't getting a whole lot of leads. I was just like, what is happening? And I got frustrated, and I just was like, oh my gosh, what's going on here? To kind of step out of the frustration and say, like, okay, what is the data actually telling me?When I was looking at the data, the first thing I like to look at is my click-through rate. If people are not clicking on this ad, then they're not going to have the opportunity to go to the landing page and actually fill this out.Improving Creative and Click-Through RateWhat I realized was that the click-through rate, and that's an indicator of creative. So your click-through rate is an indicator of is this creative resonating with this particular audience? It wasn't resonating because my click-through rate was at, like, 0.5%. And I like to have a click-through rate of about 1% or higher.To me, if you're at 1% or higher, that's 1% is about average. Anything higher than 1%, that means you're pretty good. What happened, though, is that I'm not filming these ads again. I'm not going to reshoot these ads. Okay? But what I did is I literally just changed the copy. I changed the headline because one of the first things people see is the headline.I was looking at my analytics to see like, okay, which headline? Which creative is actually performing the best? I went through there, and I took out some headlines. Reformatted that a little bit, and literally with the exact same creative and exact same audiences, that click-through rate went from 0.5% to 3%.The Power of Copy ChangesThen I see people were actually signing up for the landing page, and I started to see the leads come through. Just because I changed the copy. I didn't change anything about the video that was running. There was a still image running also. All of that was exactly the same. The only thing I changed was the headline.And I think I judged the copy just a little bit on the body copy, and that made a tremendous impact. So I would definitely say don't get too tripped up on the actual creative.The images that I use are literally just like from photo shoots that I've done, like business photo shoots. It's not necessarily a headshot. I use more of a lifestyle image. So there's one image that always converts.For me, for some reason, it's just me sitting on a couch with my laptop, and that one just converts. Every time I run it, it converts. So I use that image in all of the different campaigns. I run it till it stops working until I start to get to that point where I'm like, okay, people are sick of seeing this image. Then I will stop using it.But I just changed headlines, I changed copy, and all that kind of stuff. So I would definitely say copy is the biggest indicator because the creative and the graphic is going to cause people to stop scrolling.The headline is going to also cause people to stop scrolling, but that body copy is what people are going to actually look at to determine whether they actually want to click on the ad and go to the next page.And I teach in my course, I teach people how to use Chat GBT for copy to really kind of get headlines and body copy at least giving you a starting point, because that's the thing, sometimes people are kind of lost because they don't have a starting point.But if you're going in through Chat GPT and saying like, give me some Facebook ad headlines that can help you to get some really good inspiration for what you should be posting, and then you start to run some things.And the more you run stuff, the more you actually see the data and you can say, like, oh, this headline is working really well on this particular ad. Let me actually take this headline and apply it to some other ad.Should you use emojis in your copy?Creative or adding emojis to headlines also helps, really, because it kind of helps to make it stick out from the feed. I use emojis in my body copy also, and Chat GBT, sometimes they go emoji crazy, so you might have to rein it back in. We don't need an emoji after every single word.So sometimes you rein it in a little bit, but emojis are good, and that's if your audience when I talk to my people, I use emojis so it fits with my brand. If you're someone who does not use emojis, don't just throw a bunch of emojis in there just to stick out.You want to make sure that it's on brand for what you're talking about with who you are and how you present. But using emojis, those kinds of definitely helps to make things stick out.But I would definitely put more emphasis on the copy instead of getting yourself tripped up with like, I'm not a good writer because I don't think of myself as a good writer, but I just go to Chat GBT. And it can give me a starting point, and then I can take that, and then I can judge it up and make it my own.Should you personally appear in your video ads?Yeah, so I have a client, who argued that people did not want to see her in her videos and in her ads. She argued me down. I said, let's try it.So we literally had the same exact video script. One of her talking, just talking to the camera. It was her doing a voiceover. So she had somebody do stock stuff. Like it was stock photos, b-roll style.Yeah. So we had like a video without her in it at all. And then we had a video where it was like a combo, where it was like some visual, and then it was cut to her talking and stuff like that. And literally, the video of her just talking to her people was always performed the best.That's why I tell people I'm like, I get that we're like introverts and stuff like that. So maybe just use a still image of you. Like use a nice photo from a photo shoot that you may have done from a business photo shoot, or if you have some really good clear photos.That's the thing. I just want to make sure you can take photos on your phone own, but just make sure it's very clear it's sized correctly. But the image that converts best for me is literally just me. Like I said, I'm looking at the camera. I'm sitting there like sleep.Facebook Ads Library as a ResourceAnd honestly, what you can do is if you go to Facebook's Ads Library, you can see anybody's ads that are running. You can search for one. If you know your competitors are running ads, you can go.This is a part of Facebook's page transparency, the whole Cambridge Analytica, whole scandal thing. From that, they have made things more transparent. So you can see any page that's running ads. You can go to their page, you can see the ads that they're running.Or you can go to Ads Library then you can type in my name and you can see my business page and you'll see the ads that I have running. Or you can do that with your competitors.You can do that to get inspiration. I just taught a workshop to some restaurant owners earlier this week, and we were just going through and looking at local small businesses. So we were looking at ads for like, Yard House and Red Robin and Olive Garden and some of these bigger brands who have these big budgets for just inspiration, right?You can take a look in there and see inspiration because it doesn't necessarily mean that something is performing really well. If you go to someone's business page and you go to page transparency you got to find it.Caution: Only use these ads as inspirationBut going to the Ads Library is a lot more straightforward because then you can just type in somebody's name. You can even type in topics. You don't even have to type see somebody specifically their ads.You can say like, restaurants, and it'll pull up all ads that mention restaurants. You can do podcasts and you just search in there. But I just want to make sure you caveat to say just because something is running does not mean it's performing, does not mean that it's actually getting someone meeting their business objectives.So use it for inspiration, but don't take it as this is what I have to actually create.More on Stacy ReedI have a course called Maximize with Ads. It is all about how to run your own Facebook and Instagram ads.I have always been an in-house marketer, meaning I've worked for the brands that I've been doing marketing for and I love to be able to work with people who want to build their own in-house marketing teams or have people on their team that actually can have multiple skill sets.That's really who the course is for. It's for you if you want to run your own ads, if you have a team, you want them to run ads for you. And it's really for the specifically like online coaches, online service providers, consultants, people in that kind of space who need to generate leads and who need to generate sales.Because I really want to make sure that the course is very focused on what we have on what you actually need. And now I'm actually working on specific strategy cards for different niches. So strategy cards specifically for podcasters. This is what I'm doing on my podcast ads. Here's how you recreate that.I'm also creating some for people who do sales calls. So it's like how do you actually move people from a Facebook ad to an actual sales call? Those kinds of different things are actually on our roadmap.In October, we're doing a big refresh of the course and putting a whole lot of new awesome stuff in there, especially for podcasters. I'm starting to attract a lot more podcasters and people who like me are just, hey, like, I love what I do and I love creating content, but I also have a life and I also don't want to be having to talk about having to share the podcast episode that came out three months ago.That's really good. That's still getting some downloads. I want to be able to amplify that and light that thing on fire. And so that's really who the course is for. And we have support also. So we have actually office hours.Right after this. I meet with my students and they can come on and ask me questions. We have a Facebook group where there's a bunch of people in there who are not poo-pooing ads. They're like team ads. Yes, we love ads off of it. And so that's what the course is all about.I have a podcast called Roadmap to $1 Million. It. Comes out weekly. We post episodes every Tuesday.You can also find me online. My name all around these internet streets is @stacyzeal.co that's also my website as well, Stacy Zeal & Co. and that's where you can get access to the course.So if you go to https://stacyzeal.co/maximize you can watch my workshop, where I go deep about Facebook ads and the strategy and my framework and all that kind of good stuff.And you can really kind of learn what is the process, what does it look like? What do you need to have in place? First, we talk about funnels, we talk about messaging, all that kind of good stuff.So I would definitely say start by watching my workshop and that'll actually lead you into grabbing the course. I love it.PFBCon 2023There is little that is more inspiring than getting to learn directly from experts.If you'd like to continue this conversation with Stacey, you can next week at the Podcasting for Business Conference, where she will be giving an even more in-depth presentation on how to strategically use Facebook ads for your Pod guest.It will be a presentation that you should not miss, and I hope that we see you there. You can register for your ticket here.Key Quotes"Facebook ads are a long-term strategy. They're not something that you put a dollar in, you're going to get a dollar right out, right away.” - Stacy Reed"I always recommend that you avoid boosting posts because like I said, I don't care how many people like the post, I want to know how many people are actually going to the landing page and consuming the content." - Stacy ReedResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023Learn about what other business podcasters are doingState of Business Podcasting Report 2022Stacy Reed Website | Instagram | Twitter | Facebook | LinkedIn | YouTubeRoad to $1 Million PodcastMaximize with AdsRelated:Structuring an Episode For Effective Ads with Heather OsgoodPodcast Promotion that Feels Good with Alexandra CohlThe Philosophy of Podcast Promotions with Deirdre TshienAbout Stacy Reed“Stacy Reed is absolutely obsessed with taking online brands to new heights through strategic marketing. As a Strategic Marketing Consultant and Facebook Ads Expert, Stacy teaches CEOs how to make more money, gain their time back, and rapidly increase their visibility to impact the world with their brilliance.She's had the incredible opportunity to lead paid social efforts for big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more.With over 11 years of marketing expertise under her belt, Stacy loves sharing her knowledge and helping online brands maximize their marketing strategies. Her ultimate goal is to teach you how to scale your businesses to a remarkable $1 Million and beyond. Stacy hosts the Roadmap to $1 Million podcast, where she shares actionable insights on all things business and marketing. She has also been featured in Business Insider, The Baltimore Sun, and Peacock's Podcast Network for Comcast's Founding in Color Season 2.Stacy is on a mission to give you the strategies, secrets, and expert support you need to grow your sales and impact the masses without sacrificing your life. So, if you have a big vision and you're looking to skyrocket your business, check out her Facebook ads course Maximize With Ads and follow her podcast Roadmap to $1 Million.”

Danny Nelson catches up with Johann Kerbrat, general manager of crypto at Robinhood about the company's vision for crypto on its platform.On “Carpe Consensus,” host Danny Nelson catches up with Johann Kerbrat, general manager of crypto at Robinhood. The duo dive into:The evolution of Robinhood's crypto vertical and changes throughout market cyclesAdvantages of building in the bearConsiderations of what customers want next for the platformThe importance of transparency and consistency for crypto platforms, after the fall of FTX“Carpe Consensus” is executive produced by Jared Schwartz and produced and edited by Eleanor Pahl.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Danny Nelson catches up with Johann Kerbrat, general manager of crypto at Robinhood about the company's vision for crypto on its platform.On “Carpe Consensus,” host Danny Nelson catches up with Johann Kerbrat, general manager of crypto at Robinhood. The duo dive into:The evolution of Robinhood's crypto vertical and changes throughout market cyclesAdvantages of building in the bearConsiderations of what customers want next for the platformThe importance of transparency and consistency for crypto platforms, after the fall of FTX“Carpe Consensus” is executive produced by Jared Schwartz and produced and edited by Eleanor Pahl.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New to digital marketing and feeling overwhelmed or fearful of putting yourself out in the online world?Or are you in the digital world already but want to increase your reach across your social platforms so you and your marketing get seen?In this episode we chat to Daniel Streek who is the Chief Revenue Officer of Realty Media Group. Daniel works with Real Estate Agencies across Australia to deliver value through marketing and technology.“I'm a personal believer that every property, no matter what market, what condition, within that first two to three weeks, there should be opportunity for an owner to sell”-- Daniel StreekWe explore:Daniel's journey from Real Estate into digital marketingHow to create your personal brand with credibility in the digital spaceDaniel's recommended tools for getting started with digital marketing and to help build your profileHow to use the right technology to support you to automate your processes and systems in your property businessHow Realty Ads can help your reach with your listings and for those using the platformThe products and services Daniel provides to help satisfy the interest of propertyConnect with Daniel:https://www.realtyads.io/https://realty.pipedrive.com/scheduler/kqGeQbtl/realty-ads-demo-with-dan-streekhttps://www.linkedin.com/in/danielstreek/?originalSubdomain=auResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-callThe Tarsi Way - https://thetarsiway.com) PMVA - https://www.pmva.com.au/Connect with Kylie:Instagram - https://www.instagram.com/thatpropert...Website - https://www.thatpropertymum.com.au/Facebook - https://web.facebook.com/thatpropertymumFacebook Group - https://web.facebook.com/groups/prope…Pinterest -

Are you on a quest to optimize your body and mind for ultimate efficiency? It's a critical question, especially when setting ambitious goals and working towards them with purpose and intention.Today, we're thrilled to bring you a conversation with Michael Brandt, the co-founder of Health Via Modern Nutrition. Not only does he offer fascinating products and insights into sustaining health for the long term, but he also provides a fresh perspective on treating our bodies and minds as finely-tuned machines. In today's fast-paced world, aligning our health with our goals isn't just beneficial—it's essential.As we delve deeper, Michael unfolds his vibrant entrepreneurial journey, emphasizing how his experiences as an endurance athlete readied him for the roller coaster of business and leadership. Plus, get ready for a deep dive on brand-building, reaching your target audience, scaling, team management, and the inevitable challenges along the entrepreneurial journey.Too often, aspiring achievers falter before reaching their dreams, largely due to a lack of clear planning, goal-setting, or accountability. If you're gearing up to chase a significant goal—be it a thriving business, a health milestone, or any dream close to your heart—join us for a foundation workshop. Let's explore the three P's central to 'The ONE Thing': Purpose, Priority, and Productivity. Equip yourself to not only set your vision but to navigate the journey productively.For an enriching workshop experience that will illuminate your path to success, head over to the1thing.com/foundations-workshop and don't forget to use the code NIKKI200 for an exclusive $200 discount.To learn more, and for the complete show notes, visit: the1thing.com/pods.We talk about:Seeing the human body as a technological platformThe science behind ketones and how they affect your bodyWhat most people get wrong with their diet and how to fix itTrying the body as a system and optimizing your metrics for successLinks & Tools from This Episode:Get 30% off your first subscription order at HVMD.com/THEONETHINGFollow on Instagram: @HVMDFree ResourcesWant to be a guest or share feedback? Email podcast@the1thing.comProduced by NOVA Media

No username is safe from X (the artist formerly known as Twitter).The platform is making yet more sweeping changes, reclaiming handles from users and introducing a revenue sharing model - and that's not even the most world-altering social media news this week…Join Jag & Jason as they take us through Meta's news ban in Canada, Gen Alpha introducing a new kind of split screening, and Zoom… ordering people back to the office?This episode of Disconnected covers:Twitter/X reclaiming notable handles from its usersWhether revenue sharing for tweets will change the platformThe new potential for disinformation in CanadaOur youngest generations taking split screening to a new level

Have you ever felt completely exhausted trying to market your business on social media only to have all your hard work disappear in mere hours? Have you ever wondered where you should be focusing your efforts for the long-term growth of your business? If so, this episode is for you!  We are chatting with Laurel Vines, owner of Vineyard Creative Co, and an SEO focused Showit web designer and Pinterest strategist with a heart for helping entrepreneurs create sustainable marketing in their creative businesses.  We are talking all about what to focus on when building your website (whether you're doing it yourself or you're outsourcing it), some top mistakes and best practices for getting started with Pinterest marketing, and how sustainable marketing strategies can provide your business with traction and leads for years to come.In this episode, we discuss:What is sustainability in business Best practices for creating a websiteWhy you should be focusing on Pinterest as a marketing platformThe client experience for both your website and your Pinterest pinsFind it quickly:5:46 - What is sustainability in business11:23 - The most important thing to focus on when building a website20:09 - Why business owners should focus on Pinterest22:20 - How to use Pinterest if you aren't consistently creating new content25:39 - Paid vs organic growth on Pinterest29:08 - Pinterest mistakes that are hurting your business32:19 - How to get started with marketing on PinterestResources mentioned:Building a StoryBrand by Donald MillerStoryBrand Brand ScriptCreating a Pinterest Pin that converts - blog post from Vineyard Creative Co.Setting up a Pinterest Business Profile - blog post from Vineyard Creative Co.Pinterest Marketing Checklist - Vineyard Creative Co.Jess Jordana's Promptlet Shop40 Days In The Bible by Lysa TerKeurstConnect with Laurel:Website: https://vineyardcreativeco.com/Instagram: @vineyardcreative.coPinterest: @VCCpinterestmarketingConnect with Jordan: Instagram YouTube Website Affiliate Disclaimer: Some of the links mentioned in our podcast may be affiliate links. This means that if you make a purchase from our link, we may receive a small commission at no extra cost to you. This is a small way of supporting our work here on the podcast, so we thank you for considering purchasing with our affiliate links!For the full show notes, links, and blog transcription, visit https://jordanjones.co/podcast

This week we are joined by Foodie Content Creator Georgie Eats to discuss how food became her career and what that even means. Georgie is a Plant-Based Content Creator with 115K followers and she focuses on helping us eat seasonally and sustainably by inspiring her following with delicious and nutritious recipes. We are now in a world where creators and influencers are a huge industry and one that is becoming increasingly powerful in how we all spend our money, but how do people become content creators? I sat down with Georgie to discuss her journey with food as a child and how that has influenced her love and passion for food. We also discussed her journey to becoming vegan, how that process was and what advice she gives to others wanting to make that switch.The other topics we discuss are:Relationship with food growing up Turning Vegan Eating SeasonallyThe Best way to eat seasonally How food became Georgie's careerObsessively eating cleanEating disordersLove language Social media and growing your platformThe barriers to what you share onlineHost: @georgia.symondsGuest: @georgieeatsFresh Fitness Food Discount Code: https://freshfitnessfood.com/new-order?promoCode=GVPODCatchUps60 Hosted on Acast. See acast.com/privacy for more information.

This episode's Community Champion Sponsor is Catalyst. To virtually tour Catalyst and claim your space on campus, or host an upcoming event: CLICK HERE---Episode Overview: During this episode, Dr. Bob Booth, Chief Care Officer at TimelyCare joins us to discuss the importance of addressing mental health issues in college students and how their virtual care platform works with universities to provide care. While together, Dr. Booth shares his journey of joining TimelyCare, as well as the company's mission to improve the well-being of college students by making virtual medical and mental health care accessible anytime, anywhere. Additionally, Dr. Booth emphasizes the need for a population health approach and empowering students to take ownership of their own wellness. We also explore the future of the learning environment and mental health, as well as the importance of mental and behavioral health in our communities across the nation. Join us for an insightful conversation at the intersection of healthcare and higher education. Let's go! Episode Highlights:The importance of doing hard things and embracing failure in healthcare innovationDr. Booth's journey to joining TimelyCareTimely MD's mission to provide virtual health and wellbeing solutions for higher education studentsThe importance of addressing mental health issues in college studentsHow TimelyMD works with universities to provide mental and behavioral health care through their platformThe future of higher education and mental healthThe importance of mental and behavioral health in communitiesAbout our Guest: Dr. Bob Booth brings extensive expertise in clinical administration and a unique combination of medical, mental health and higher education experiences that make him perfectly suited to lead the dynamic and innovative care team at TimelyCare.Most recently, Bob served as Regional Chief Medical Officer, VP of Physician Services at NorthStar Anesthesia, where he provided clinical and operational leadership across 43 hospital contracts from Texas to Montana. In this role, he led enterprise-wide strategy around developing and guiding clinical leaders to foster wellness in healthcare workers. He also played an integral role in shaping NorthStar's approach to leadership development by addressing burnout, promoting well-being and building resiliency among providers.Prior to attending medical school at Texas Tech and completing his residency in Anesthesiology at Baylor Scott and White in Temple, Texas, he worked in student affairs. After earning his B.S. at Abilene Christian University, he worked as the Director of Living and Learning Communities for four years at ACU while pursuing his master's degree in Counseling Psychology.Between his residence life and housing experience and completing practicum hours at the university's on-campus counseling center, Bob has a deep and first-hand understanding of what college students are going through – from the continuum of homesickness to suicidal ideation.Bob's heart for helping college and university students flourish physically, mentally, and spiritually aligns perfectly with TimelyMD's vision to help students be well and thrive in all aspects of their lives.Links Supporting This Episode:TimelyMD website: CLICK HEREDr. Bob Booth LinkedIn page: CLICK HERETimelyMD Twitter page:

Author Sarah Styf loved to write essays about her life on her blog - she wrote for years.  Eventually she decided to create a book from those essays, a collection for her her kids to read someday.  The essays that were meant for family held a larger lesson for anyone looking for the meaning in life and ways to adjust when life doesn't work out as planned so she self-published them as a book titled  "Embracing the Journey: Learning to Grow When Life Doesn't Work Out as Planned"Sarah  also shares:Her thought on giving away your work for freeHer Self-publishing journey: What is essential to hire and what you can do yourselfNetworking on Substack and Substack as a writer's platformThe power of the Beta ReaderYou can buy Sarah's book: Embracing the Journey: Learning to Grow When Life Doesn't Work Out as Planned Find Sarah on her Substack or InstagramThis episode of Stories and Strategies for Women is brought to you by our sponsors:Eyebobs:  Enter code 'StoriesandStrat10" for a 10% discount at eyebobs.com Your place for readers - fun to wear and fun to buy. ThriftBooks.com: the amazing site to buy and collect used books and dvds. Publishers Rocket - Software research tool for authors to identify Keywords and Categories for an existing book or the book not yet written.Voice Coaches: Use the promo code "WOLK" to get half off of their introductory workshop to determine if voice acting is the career for you.  Voicecoaches.com.Find me at:ClaudineWolk.comInstagram: @claudinewolkTwitter: @Help4NewMoms.com Claudine Wolk Substack: Get Your Book Seen and SoldClaudine Wolk Website: ClaudineWolk.comClaudine's Instagram - @ClaudineWolk

Artificial Intelligence Podcast Podcast Notes Key Takeaways Racism is attributing some characteristic to an entire population based on the notion that some members of that population are doing bad things “The great lie that we tell ourselves is that people who are evil are not like us, they're a class apart. People who do evil things, people who support evil people, they're not like us.” – Ben Shapiro  The polarization of politics increases the likelihood of normal people supporting an evil person in order to stop someone they believe to be more evil “Politics is Veep, it is not House of Cards.” – Ben ShapiroEveryone in politics is an idiot until proven otherwise; virtually everything is done out of stupidity rather than maliceIf we remove agency from individuals, and if we blame broad-scale political rhetoric for every act of violence, then the people who pay the actual price will be the general population because free speech will go awayElon Musk taking over Twitter threatens the state's control over what can be said on the platformThe town square is online; banning people from the town square is un-personing them, and in American society, a person should not be unpersoned unless they have violated a criminal statuteJoe Biden allows the prevailing winds of his party to carry him to incredibly radical places, and then he doubles down on the radicalism in disingenuous waysThe coordinated, collusive media blackout to cut off the lifecycle of the Hunter Biden laptop story before relevant questions could be answered is a bigger story than the laptop story itself The West took the worst possible view on the Russian-Ukraine issue before the conflict ever broke out: it encouraged Ukraine to join NATO and the EU without actually letting it join, while simultaneously provoking Russia in the process There is a bizarre focus on throwing hundreds of billions of dollars in subsidies at the same three “renewable energy” technologies that aren't viable solutions to climate change “Nuclear energy is great. Nuclear energy is a proven source of energy and we should be radically extending the use of nuclear energy.” – Ben Shapiro   The meaning of life is to fulfill what God made you do across a series of rolesMost good people die, are mourned by their family and friends, and are forgotten in two generations; they are the people who incrementally move the ball forward in the world, oftentimes more so than the people that are considered greatRead the full notes @ podcastnotes.orgBen Shapiro is a conservative political commentator, host of The Ben Shapiro Show, co-founder of The Daily Wire, and author of The Authoritarian Moment and other books. Please support this podcast by checking out our sponsors: – ExpressVPN: https://expressvpn.com/lexpod to get 3 months free – Policygenius: https://www.policygenius.com/ – BetterHelp: https://betterhelp.com/lex to get 10% off – InsideTracker: https://insidetracker.com/lex to get 20% off EPISODE LINKS: Ben's Twitter: https://twitter.com/benshapiro Ben's Instagram: https://instagram.com/officialbenshapiro Daily Wire: https://dailywire.com Ben's Books: The Authoritarian Moment: https://amzn.to/3T3RRJv Facts (Still) Don't Care About Your Feelings: https://amzn.to/3T3Hwgs How to Destroy America in Three Easy Steps: https://amzn.to/3fxmeKx The Right Side of History:

Pricing an online class has several different variables. Most stay-at-home-moms who are just getting their start teaching online stress over this - I did!I didn't want to price too high and not have anybody sign up, but I didn't want to price too low and give a bad first impression. Finding that sweet spot just took a little extra knowledge that I didn't have yet.Here's what most online teachers consider when they're pricing their online classes:1. Their experience2. Type of online class - is it a group class or private?3. Online class duration - do you meet once, more than once? How long will each online class be?4. Supplies they will need to teach the class + if they will need to be replenished5. Supply and demand for the class6. Prep workDon't miss my ✨limited✨ Black Friday Deal! My email list will be the first to know! To grab your spot on my email list grab your free PDF download here: https://onlineteacherallyson.com/platformThe free download will walk you through all the steps you need to become a successful online teacher, and you won't miss any limited time deals.onlilneteacherallyson.comApply to Outschool: https://outschool.com/teach?signup=true&usid=5PZJij7r&utm_campaign=share_invite_link&teacherReferral=trueApply to VIPKid: https://www.vipkid.com/mkt/landing/personal?referralToken=3770056cecf6a4261cd607348261dbf4&refereeId=42025210&channel_id=copy_link_pcApply to Cambly: https://www.cambly.com/invite/9KFQZEFF?st=090822&sc=4Podcast: Simple Tools For The Online TeacherBlog Post: https://onlineteacherallyson.com/how-do-i-price-my-online-classes-pricing-online-classes/Instagram: @teacher.allysonTikTok: @teacher.allyson

Things We Talk About In This Episode:The importance that established news organisations find ways to use social media if they want to engage a young audienceTikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suitHow Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media storiesThe way we can gain insights into what makes a successful social media post by being a user of the platformThe importance of constant engagement on social media, both creating and consuming contentAcknowledging the fear and vulnerability that can come with being authentic and genuine onlineSophia's tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTokWhen creating Reels content or TikTok content, share that content on both platforms so you'll meet both audiencesWhen it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidenceHow Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn't “spam” her audience)The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual healthLinks mentioned in this episode (and where to find Sophia):Editing apps that help you create Reels or TikToks:SpliceTemplateCap Cut on Apple, and on GoogleHere's where to find and chat with Sophia:Sophia on Twitter: @sophiasgalerSophia on TikTok: @sophiasmithgalerSophia's book, Losing It: Sex Education for the 21st CenturyWhere to find Sara:The Insta Retreat  - Currently on Pre SaleSell Your Sh*t - Currently on Pre SaleSara's website: meandorla.co.ukSara on Instagram: @me_and_orlaSara on Twitter: @meandorlaOne to one business coaching with Sara

This episode is hosted by Dr. Randy Curnow, Medical Director at Cadence. In this role, Dr. Curnow supports clinical delivery development and execution.This week, he hosted Dr. Eric Cheung, of South Baldwin Medical Group in Foley, Alabama and Dr. Scott Musick of Northwest Physicians serving communities across Northwest Arkansas.Their conversation focuses on:Each physician's experience working with patients with chronic conditions in the Community Health SystemHow they have rolled out Cadence's remote patient intervention platformThe positive impact that both physicians' patients have experienced since enrolling with CadenceThe feedback both have received from their patients about RPMFor more information on Cadence, visit https://www.cadence.care/

Gaze into a chrome Orb, get your iris scanned, and get your fair share of a new cryptocurrency. That's the radical vision behind CEO Alex Blania's Worldcoin. On PressClub, the Worldcoin team and top web3 investors debate the potential, risks, and challenges of using biometrics to power universal basic income. We discuss how this new approach to proving unique identity could power a safer, more inclusive financial system. Hear tales from the developers building Worldcoin, the field operators convincing people to stare into the Orb, and the investors envisioning how people will trade and spend this new currency. On this episode, you'll learn about:Worldcoin's origin from co-founder Sam Altman's "crazy" ideaHow The Orb works and handles privacyThe story and strategy behind The Orb's futuristic industrial designWhy cryptocurrency funded by AI could unlock universal basic incomeThe challenges of scanning people's irises around the world How Proof-Of-Personhood could become the foundation of anti-fraudPlans for Worldcoin's developer platformThe importance of normalizing sovereign ownershipHow to get your allotment of 25 WorldcoinFeaturing:Worldcoin co-founder and CEO Alex BlaniaWorldcoin developer Miguel PiedrafitaWorldcoin field operator Tiago SadaA16z deal partner Elena BurgerSignalFire partner Elaine Zelbyand your host, SignalFire venture partner Josh ConstineThis PressClub will make you believe in science fiction.Subscribe to PressClub at http://constine.club/. This podcast is recorded live on Josh Constine's PressClub on Clubhouse, Thursdays at 4pm PT. PressClub is Clubhouse's first show, where the big names in tech discuss the big ideas. It's hosted by Josh Constine, an investor at early-stage venture fund SignalFire and the former Editor-At-Large of TechCrunch. PressClub is a relaxed venue where luminaries can share their stories, passions, thoughts on trends, and visions of the future. Past guests on PressClub include the founders of Facebook, Instagram, Slack, Shopify, Spotify, Substack, WordPress, Patreon, and more. Thanks for being part of our futurist community!

In this episode of Agents of Nonprofit, I talk with Sally Heaven - Co-Founder of Raise HECK. Raise HECK is a woman-owned consulting company helping nonprofits choose and use the best technology to power their missions. Topics we cover include:What it means to work with progressive organizations that align with your valuesThe importance of finding organizations that are eager to change, making sure everyone is on boardFinding nonprofit software that is easy and fun to use Best practices in helping organizations take the leap from an excel sheet to a full software platformThe benefits of starting with a CRM from scratch versus the difficulty of moving from CRM to CRMThe changes seen in CRMs & their importance in 17 years of working in the industryTo learn more about Raise HECK & connect with Sally Heaven:Raise HECKRaise HECK on LinkedInIf you enjoyed this podcast, please consider leaving a review on Apple Podcasts, or your preferred podcast player. Thank you kindly!

On this episode of the AI for Sales Podcast, Chad is joined by Justin Clegg, Founder and CEO of Allset. He talks about the disjointed communication experience dealing with home services especially when compared against the efficiency of food delivery apps. As things are, it's not as easy to communicate with plumbers or carpet cleaners after receiving their service. He shares how Allset addresses this and how AI is being integrated within the platform. He also talks about experimenting with tipping through SMS as a way to increase revenue. HIGHLIGHTSHow Allset helps businesses in customer communication experienceTipping is explored and enhanced through the platformThe potential of predictive analytics to be used even moreContinuing to unlock revenue for home service businesses QUOTESJustin: "You can open up your phone, get a meal delivered, or have groceries brought to you within a 30 to 45-minute period yet when it comes to communicating with your plumber or window washer, there's this disjointed and fragmented technology experience." Justin: "With Allset, we received a lot of customers who will actually reply back with feedback. They will share questions and ask for return visits beyond just tipping or leaving a review or referral. With all of that unstructured feedback, we are now enabling customers to communicate with these home-service professionals."Justin: "You have things like user management and conversation management. Understanding what type of conversations are taking place on our platform and then the analytics that follows that. Everything from response times to deliverability rates, to managing tens and thousands of concurrent messages." Learn more about Justin and connect with him in the links below:LinkedIn: https://www.linkedin.com/in/justindclegg/Website: allsethq.com

MetaMask is the de-facto standard self-custodial wallet for Ethereum. It started off as a web browser extension on chromium. More recently, it also launched a mobile app. MetaMask allows you to interact with decentralized applications (dapps) natively.We were joined by Dan Finlay, Founder & Group Manager at MetaMask, to chat about the motivation for building MetaMask, the security of the platform, decentralization, the future of seed phrases and much more!Topics covered in this episode:Dan's background and how he got into the spaceThe journey of creating MetaMask ConsensysWhy this was built as a browser extensionMetaMask mobile: What's the scope? How do people use it?Number of MetaMask accounts, funds stored in MetaMask wallets and some use casesSecurity on the platformThe future of seed phrasesHow thinking has shifted from smart wallers to EoA's with enhanced capabilitiesWhat is MetaMask Snaps?When will we see the MetaMask token?Episode links:MetaMaskForumTwitterDan on TwitterSponsors:CowSwap: CowSwap is a Meta-Dex Aggregator built by Gnosis. It taps into all on-chain liquidity - including other dex aggregators such as Paraswap, 1inch and Matcha - offering the best prices on all trades. It provides some UX perks (no gas costs for failed transactions!) and protects traders against MEV. - https://epicenter.rocks/cowswapSteakwallet: Steakwallet is your new favorite multi-chain, mobile wallet. Tired of having a different wallet for every chain? Get Steakwallet today and get the power of Web 3 across all chains right at your fingertips: https://steakwallet.fi/ -This episode is hosted by Friederike Ernst & Felix Lutsch. Show notes and listening options: epicenter.tv/446"

Summary:Adriana DiNenno is a product manager for Infor People Solutions and has been with the company for 13 years. Day-to-day, she is a jack of all trades, working on a variety of applications within the HR Talent suite from Core HR to Health & Safety to Employee Relations. About a year ago, Adriana founded a group at Infor called the “Infor People Wellbeing”. It's an employee resource group that focuses on all dimensions of an employee's wellbeing, from the mental to physical to emotional, etc. The group strives to create a safe environment at work. Adriana is also the co-chair of “Infor People Wellbeing”.  In this episode, Adriana talks about how collaboration in HR technology can be an advantage for you and your network. Chapters:[0:00 - 4:51] IntroductionWelcome, Adriana!Today's Topic: Advantages of collaboration in HR technology[4:52 - 18:10] Helping others in the workforceUnderstanding what's going on behind the scenes of a recruiting platformThe importance of being a mentor for someone who needs helpHow resume building has changed dramatically over the last few years[18:11 - 23:04] Behavioral assessments for collaborationsWhy you need to do a behavioral assessment—even if you don't think you do!How behavioral assessments yields insights for better coaching[23:05 - 32:08] How teams and teamwork apply to HR and HR technologyWhy knowing the strengths of your teammates can help you be a better workerHow modern technology has enabled collaboration[32:09 - 33:46] Final Thoughts & ClosingThanks for listening!Quotes:“You may not understand that this recruiter has gotten thousands of applicants and why are you getting screened out so quickly? . . . That's not transparent to someone who doesn't see the behind the scenes in HR technology. Collaboration is really important [because] you can figure out what you can do to better yourself, take training, up-skill, network…”“I love my direct team, but the BRGs that I'm part of (the business resource groups) . . . specifically have made me so much more collaborative. I called a colleague yesterday and I said, “Hey, I need a favor. This is a strength of yours; can you give your opinion on this for me?” And I would have never known her if it weren't for collaboration.”Contact:LinkedInProduction by Affogato Media

NEAR Protocol is a leading smart contract platform that aims for simplicity, security and scalability. NEAR was one of the first sharded blockchains and allows deploying smart contracts using Web Assembly on currently four different shards. NEAR's sharding design, Nightshade, splits the blocks into different segments, which allows for great scalability without negatively impacting user and developer experience. Since, its launch NEAR has evolved into one of the most active smart contract ecosystems.Illia and Alex, co-founders of NEAR, joined us to chat about the NEAR's protocol design and recent advances, such as the launch of Aurora, NEAR's EVM shard. We also discussed how their sharding solution works and how it can scale to support a massive amount of users and applications.Topics covered in this episode:Why Illia and Alex decided to build NEARNEAR's core idea to scale through shardingNEAR's Nightshade sharding designDealing with interactions between programmesHow cross-shard interoperability worksAurora - the EVM shardNEAR's focus on user experiencePagoda - the first web3 startup platformThe biggest challenges aheadEpisode links:NEAR ProtocolAuroraNEAR on TwitterAlex on TwitterIllia on TwitterSponsors:Gnosis Safe: Gnosis Safe is a smart wallet for securely managing digital assets and allows you to define customized access permissions. - https://epicenter.rocks/gnosissafeTally: Tally is a new wallet for Web3 and DeFi that sees the wallet as a public good. Think of it like a community-owned alternative to MetaMask. - https://epicenter.rocks/tallycashThis episode is hosted by Brian Fabian Crain. Show notes and listening options: epicenter.tv/431

In this week's episode of The Terrific Teacherpreneur, it's time for some real talk. Perhaps you've just started your TpT store or a new marketing platform in the last year, but it's not going to plan.In this episode, I discuss:Why you shouldn't expect overnight successThe things that slow your growth in your first year on a platformThe fact that you're not alone in your strugglesThis episode is all about tough love, which sometimes we need!Struggling to grow your store or Pinterest? Check out my TPT seller course and Pinterest course.- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!

Jenna Moreci is a bestselling author of dark fantasy and science fiction, as well as a YouTube sensation with hundreds of thousands of subscribers. The Savior's Champion, her first novel in The Savior's Series, was voted one of the Best Books of All Time by Book Depository.Born and raised in Silicon Valley, Jenna spends her free time laughing until her face hurts with her goofball fiancé and snuggling with her tiny dog.In this episode, you'll learn:How to get over your fear of being on videoWhen to start building your author platformThe types of content your audience wants to seeHow long it takes to put together a videoShow notes:00.00 – Introductions 01.25 – Writing process Room 101.03.10 – Ellie's first car analogy…04.00 – Kristina hates reading her own work.06.00 – Interview with Jenna Moreci.07.50 – Why did Jenna start a YouTube channel, despite never wanting to?10.20 – The benefit of embracing who you are.14.40 – Dealing with the douches.17.40 – Time is the biggest challenge.19.55 – The best part of running a YouTube channel.22.20 – The stresses of creating content. 24.50 – Top tips for starting your own channel. 27.50 – The beauty of not beating around the bush.29.00 – Is it harder to be so straight talking as a woman?29.50 – Generating ideas for content. 31.40 – Tube Buddy?32.40 – Creating the perfect titles to grab attention on YouTube.35.30 – Getting comfortable in front of the camera.40.00 – Do we all need a corporate background?46.15 – You're gonna suck at first, but you can get past it.51.45 – The silver lining of your first book.53.50 – Embracing costumes.55.45 – Don't take it so seriously.59.00 – Mummy paint?1.02.50 – Which book changed Jenna's life?1.05.50 – Where can you find more of Jenna Moreci?Download the book that changed Jenna's life - Ella EnchantedAmazon UK: https://amzn.to/3mFlmUC *Amazon US: https://amzn.to/3HnhyPP *Apple Books: https://books.apple.com/us/book/ella-enchanted/id553174334?itsct=books_box_link&itscg=30200&ls=1&at=1000l335I **Affliate link.

Sean Taylor is a music marketing expert who's written three books on the topic of mastering your music branding. His book “Master Music Branding” is considered the expert guide to artist image.If you could use some guidance with your branding or if you're just ready to level up, then you won't want to miss this episode!Here's what you'll learn about: The power of TikTok and some great tools to leverage the platformThe most simple and direct way to connect with your fans through videoThe most important part of branding (which most people forget about!)Check out Sean's Youtube Channel: https://www.youtube.com/channel/UC7RgQTe5CiHZiMfb5qk8YuAAccelerate your PERSONAL music marketing and branding at http://www.BRANDMANNETWORK.com Want to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://link.modernmusician.me/MusicMentor

In this episode we talk about how we work with social media to enhance our professional careers. Most of the conversation is focused on Linkedin.To bring expertise to the conversation we were joined by Linkedin instructor and regular contributor, Helen Wall. In this episode we cover:Ideas on how to get started creating contentOur views on the best way to write your contentInteracting with fellow users of the platformThe benefits of investing your time on LinkedinAll peppered with examples of when we created content that engaged the platform and when we didn't.If you're looking to start generating content for Linkedin, this is the episode for you - we use BI examples, but the conversation is applicable for almost anyone.As this is the Linkedin episode our profiles are:Helen - https://www.linkedin.com/in/helenrmwall/Tom - https://www.linkedin.com/in/tom-gough-b1725a50/Shailan - https://www.linkedin.com/in/shailan-chudasama-202b23b/Andy - https://www.linkedin.com/in/andyclark3/If you already use Power BI, or are considering it, we strongly recommend you join your local Power BI user group here.To find out more about our services and the help we can offer, contact us at one of the websites below:UK and Europe: https://www.clearlycloudy.co.uk/North America: https://www.clearlysolutions.net/

In this week's episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers. She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.If you're trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team's, then you don't want to miss this!Sara explains her process for doing just that, as well as a couple of tips and tricks on vetting new recruits to see if they're the right fit for your team.She also touches upon the importance of a marketer's capacity to really do marketing, beyond just throwing around different buzzwords with minute differences between them. In this episode we talk about:The importance of establishing a secure brand image and vision before strategyKeeping the marketing department in communications with the rest of the business, specifically customer success, sales, and product teams How to accept ideas from people in different departments and the differences in idea generation in smaller businesses versus larger onesWhy marketers should take advantage of LinkedIn as a platformThe problem with buzzwords in marketing todayTimestamps00:18 - Introduction to Sara Stella Lattanzio00:47 - How Sara's changing things up at 1plusX01:23 - How she took 1plusX's marketing team from zero to global04:02 - Planning events during the pandemic 04:39 - Attracting audiences to webinars with zero marketing budget and no team06:16 -The importance of branding in B2B and the challenges for a one-person marketing team08:28 - How to align the whole business with marketing09:57 - The 1plusX content strategy from the beginning and why they're focusing on revenue11:32 - Why you need to get your marketing team to interact with the rest of your company13:53 - The benefit of keeping the sales team updated on the marketing strategy 15:33 - How to deal with too many people having opinions on the marketing strategy 16:29 - Why publishing on LinkedIn as a marketer is important for your personal brand 18:25 - Sara's aversion to marketing buzzwords Check out Sara's movement against buzzwords in marketing on LinkedIn.While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedIn

An episode with Bobby Watts Owner of Watts Innovations,  his view of the UAV market and how to create the best commercial UAV for a highly versatile industryWhat we talked about:Who is Bobby Watts- From taping a camera on a UAV to creating the PRISM by Watts InnovationsWhat manufacturers should think about when building a commercial UAVHow to scale your drone business with the right platformThe future of BVLOS, and how UAVs will be integrated in our daily livesHow customer-centric UAV business can help you growRegulation - How to look at it from an engineering standpointJoin us for a conversation about UAVs, engineering, growth opportunities, and learn how to create the best platform for your kind of business

Do you feel daunted by social media - wondering which platform to focus on, and how to best use it?If so, then you won't want to miss this week's episode of the Modern Musician Podcast.Rebecca Bakken is a digital marketing expert who started in the tech startup industry as a consultant helping over 250 companies develop their software.Since then she's transitioned into helping musicians to build a sustainable business with their music online.Here's what you'll learn about: Why TikTok is such a powerful tool for driving awareness to your musicWhat to focus on when choosing your preferred social media platformThe importance of creating community and carving out your revenue streams as a musicianLil Nas X Case Study: https://rebeccasmartbakken.com/2021/09/10/viral-music-marketing-campaign/SMART Membership: https://smartlaunchclub.rebeccasmartbakken.com/?r_done=1Rebecca on YouTube: https://www.youtube.com/c/RebeccaSmartBakkenRebecca on Medium: https://medium.com/@rebeccasmartbakkenRebecca's Instagram Profile: https://www.instagram.com/rebecca_bakken/?hl=enRebecca's official website: https://rebeccasmartbakken.com/Follow Rebecca on TikTok: https://www.tiktok.com/@rebecca_bakken?lang=enSign up for Michael Walker's FREE Fanbase Growth Workshop here: https://bit.ly/FanbaseGrowthWorkshop

Kendrick Nguyen is the Co-Founder & CEO of Republic.During the episode, we break down:The origin story for building Republic and what makes it different from other crowdfunding platformsHow the team thinks about building products for the next wave of Millennial and Gen Z investors The Republic platform product mix including access to private companies, crypto projects, real estate deals, video games and moreRepublic's autopilot project which acts as a pseudo robo-advisor for private deals on their platformThe biggest trends in the investment space and how VCs, solo capitalists and micro-investors will all have a seat at the table in the futureRepublic's process for analyzing deals and how they decide which companies are allowed to raise on their platformThe power of crypto and how it enables the democratization of investing across the worldThe token economy and how Republic's note token will drive their business in the futureLessons learned working as an understudy of Naval RavikantAnd much moreTune in to hear Kendrick's incredible story!And remember, at the end of the episode, we asked Kendrick to brainstorm other business ideas that he would chase if Republic was gone tomorrow. Our brainstorm covered happiness and building an Equinox type of fitness for improving mental health. Watch this episode on YouTube here.Republic – republic.coFollow Kendrick on TwitterFollow Republic on Twitter / InstagramKendrick's content and learning recommendations The Founder - www.thefounderpod.com Follow The Founder (@founderpodcast) on Twitter // Instagram // Newsletter

Cindy Gallop is the creator of MakeLoveNotPorn, the world's first and only user-generated, human curated social sex video-sharing platform. Cindy believes that normalizing and socializing sex makes it easier for others to talk about it openly and honestly and promotes consent, communication, and strong sexual values and behaviors. Cindy is a brand and business innovator, consultant, coach, and keynote speaker as well as a Board Advisor for multiple organizations including Handi, Awkward Essentials, and Pomp and Whimsy. Cindy joins us today to discuss how she is creating the safest adult video streaming platform on the internet while combatting rape culture - one video at a time. She shares what inspired her to create MakeLoveNotPorn and the mission and values that continue to drive her. We discuss how her platform helps people worldwide talk openly about sex and the challenges she faced when working to secure venture capital and advertisers. We also discuss her perspective on the “No Hour Work Week” and why she believes female entrepreneurs need ‘champions' instead of mentors. “We don't have enough role models in society for women (and men) that demonstrate that you can live your life very differently to the way that you're expected to and still be amazingly happy.” - Cindy Gallop This week on SocialFly's Entreprenista Podcast: Cindy's career journey and what inspired her to launch MakeLoveNotPorn The global social issue Cindy aims to address through her platformCindy's mission with the MakeLoveNotPorn platform and how she hopes to normalize and socialize sex in societyThe difference between MakeLoveNotPorn and other social media and adult video streaming platformsThe biggest challenges Cindy faced when launching the platformThe ‘creator economy' and how Cindy designed her revenue-share model to democratize access to income for content creatorsHow the MakeLoveNotPorn revenue-sharing model helped content creators maintain their lifestyles through the COVID-19 pandemicThe fundraising process Cindy uses to raise money for the platform and the challenges she faces when seeking investors and advertisersHow the platform has helped users boost their self-confidence, enhanced their sexual self-esteem, and transform their intimate relationshipsCindy's passion for empowering women and her perspective on Tim Ferriss' 4 Hour Work WeekThe difference between “champions” and “mentors” and why Cindy believes female entrepreneurs need more champions Resources Mentioned: Genius Scan App Connect with Cindy Gallop: MakeLoveNotPornCindy Gallop Official WebsitePodcast: The Social Sex RevolutionMakeLoveNotPorn on LinkedInMakeLoveNotPorn on InstagramMakeLoveNotPorn on FacebookMakeLoveNotPorn on TwitterCindy Gallop on LinkedInCindy Gallop on Instagram Join the Entreprenista League! Hey Entreprenistas! We're launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you're looking for to start and build your business, and we're here to provide you with all of the resources you'll need! As part of the Entreprenista League, you'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You'll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business,

In this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey from nothing to something, and includes:Why she and her partner made the decision to build their entire business on a third-party platformThe journey from nothing to somethingLearning as she went and all the hats she needed to wear as a new entrepreneurBuilding trust with potential customersHow the different roles between her and her partner helped the business to growBuilding a team to help the business scale, and what functions were kept in-house and which were outsourced The process for choosing third-party vendorsHer learning regime and how to prioritise learning when you don't have time for itTime management when time is pressedFuture plansThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

What does it take to build a platform that revolutionizes the way something is done? Let's dive in and find out. Kevin Heras is one of the co-founders at InvestNext, a platform that has modernized the way real estate syndicators raise and manage capital. Kevin has a passion for systems and software products that help real estate professionals build their business. With his company, he has 230+ syndications under his belt and over $1B tracked through their platform.[00:01 – 03:45] Opening SegmentLet's get to know today's guest, Kevin HerasKevin's background - building InvestNext[04:13 – 10:30] Building a Syndication Platform - The TeamKevin talks about the process of scaling a team More strategy, less implementationDeveloping KPIs - Monitoring OKRs[10:31 – 19:05] Building a Syndication Platform - Surprising TrendsA ‘look behind the curtain' on the metrics Kevin's seen on the platformThe goal of reducing all friction for investorsSurprising trends you may not know about [19:06 – 21:22] Final Four SegmentTweetable Quotes: “I can definitely be in the wormhole of doing something or I can empower my team to, probably, do a much better job than myself… at the end of the day the output is so much better than you could ever imagine...” Kevin Heras------------------------------------------------------------------------------------------Connect with Kevin at kevin@investnext.com or on LinkedIn. Check out https://www.investnext.com/ and start managing your syndication.Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com

What does it take to build a platform that revolutionizes the way something is done? Let's dive in and find out. Kevin Heras is one of the co-founders at InvestNext, a platform that has modernized the way real estate syndicators raise and manage capital. Kevin has a passion for systems and software products that help real estate professionals build their business. With his company, he has 230+ syndications under his belt and over $1B tracked through their platform.[00:01 – 03:45] Opening SegmentLet's get to know today's guest, Kevin HerasKevin's background - building InvestNext[04:13 – 10:30] Building a Syndication Platform - The TeamKevin talks about the process of scaling a team More strategy, less implementationDeveloping KPIs - Monitoring OKRs[10:31 – 19:05] Building a Syndication Platform - Surprising TrendsA ‘look behind the curtain' on the metrics Kevin's seen on the platformThe goal of reducing all friction for investorsSurprising trends you may not know about [19:06 – 21:22] Final Four SegmentKevin's advice to aspiring investorsBuild trust and be mindful of your missionHow he stays on top of his gameStaying active physically His way to make the world a better placeSupporting the development of Detroit's communityReach out to our guest– see links belowFinal wordsTweetable Quotes: “I can definitely be in the wormhole of doing something or I can empower my team to, probably, do a much better job than myself… at the end of the day the output is so much better than you could ever imagine...” Kevin Heras------------------------------------------------------------------------------------------Connect with Kevin at kevin@investnext.com or on LinkedIn. Check out https://www.investnext.com/ and start managing your syndication.Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com

Subscriptions are becoming more popular than ever before. In fact, a recent report estimated that 75% of businesses that sell direct to consumer are expected to offer subscriptions by the year 2023. So what exactly counts as a subscription product, and when does the user benefit from a subscription model? In this episode, Ben and Joel dig into where subscriptions win, and where they sometimes fall flat. Show Topics The three types of subscriptionsImpacts of the hosting platformThe importance of customizationWhen the subscription algorithm failsThe volume dilemmaDogfooding your subscription experienceSubscription upsell tactics Show Links Check out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter

In this inaugural podcast episode, Ben and Joel dive into their shared obsession with subscription eCommerce. While Ben comes from a background of deep Shopify expertise and Joel has spent his career on custom builds, both entrepreneurs are passionate about creating a stellar experience for brands and customers alike. In the world of subscriptions, the landscape is particularly interesting. Ben and Joel discuss everything from the birth of subscription DTC tools to recent changes at Shopify to what the future of subscription eCommerce may hold. Show Topics Shopify's first-mover advantageFlexibility as a must-have for subscription platformsThe impact of Shopify changes on the subscription landscapeDeciding whether to build or buy a subscription platformThe difference between CPG and tech companies Show Links Check out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter

The first technology-enabled remote clinical trial was launched nearly a decade ago, and that field — now generally referred to as "decentralized clinical trials" — has been advancing and gaining traction ever since. But, like so many other remote tools, it's been greatly accelerated by the COVID-19 pandemic.On today's HIMSSCast, host Jonah Comstock and MobiHealthNews Managing Editor Laura Lovett welcome John Reites, CEO and cofounder of THREAD Research, to give us an update on where this new paradigm for clinical trials is today, and where it's headed.Talking points:The effect of the pandemic on decentralized clinical trialsReconciling cultural differences between pharma and techHow vaccine trials are their own animalHow decentralized trials can help improve clinical trial diversityThe role of consumer wearables in clinical trials todayWhy clinical trial innovation must be globalHow physicians, researchers, and patients are responding to new clinical trial modelsWhat everyone should know about decentralized clinical trialsMore about this episode:THREAD ResearchThat Apple videoTrials and tribulations – the new world of decentralized trialsSpurred by the pandemic, AI is driving decentralized clinical trialsVirtual clinical research company Thread acquired by two private equity firmsExo raises $40M for handheld ultrasound; decentralized trial platforms raise nearly $100M; and more digital health funding newsCurrent Health launches decentralized clinical trial initiativeDecentralized clinical trial startup Florence lands $80M for company growthLabcorp updates its clinical trial process with a technology-enabled platformThe year for mobile-enabled clinical trials: 2013 or 2030? (Throwback #1)ResearchKit update: Notes from the field on trial retention, Android integration, and more (Throwback #2)

Maverick Carter, founder of SpringHill Company, where he creates some of the most culturally-inspired brands, entertainment, and products, joins Michael on the podcast today.“It’s not about being able to do whatever we want to do, it’s about intention. If you have good intentions, the right intentions, rational intentions with the feeling of “the sky’s the limit” … then you absolutely have a shot at achieving everything you’ve ever dreamed of.” - Maverick CarterThey discussed Mav’s life growing up in Akron, OH, his internship at Nike, building his business, and playing high school basketball with LeBron James.Maverick is a very smart, creative, and connected man. He’s built an incredible business and continues to create an entrepreneurial vision for the future, no matter what it brings.In this episode Michael and Maverick talked about:What betting on yourself means to himThe influence of his grandmotherWhat he learned from playing cardsHis lifelong friendship with LeBron JamesHis internship at NikeBuilding and growing SpringHill CompanyWhy everyone needs a platformThe pressure of delivering for your friendsThe moment he realized he could make it all happenThe advice he’d give his sixteen-year-old selfIf you're a fan of the show don’t forget to follow to hear new episodes and Rate or Review us wherever you tune in!To ask a question, read the transcript, or learn more, visit MichaelRedd.com.Resources:Maverick Carter on InstagramMichael Redd on Instagram

Summary:In today's episode, I talk with Nicole Montoya, the founder of Cheddar Up. We talk about what is Cheddar Up. We dive into Nicole's background as a consultant and the problem she is trying to solve with Cheddar Up. We talk about her AHA moment and the early days of Cheddar Up. We talk about raising funds and joining the accelerator. We talk about the first year and the challenges she faced with raising funds and being compared to Venmo. We also talk about Nicole's support system and the skills that helped her along the way. We talk how the audience of Cheddar Up grew from direct sellers, corporate to becoming a group organizer platform. We also talk about the future of Cheddar Up and Nicole's vision. ‍Here's a closer look at the episode:‍What is Cheddar UpNicole's background and how she started Cheddar UpThe issues Nicole saw and decided to solve The AHA moment Joining the Accelerator The first year The challenges with raising capital The support system and skills that helped Nicole The forks in the road of Cheddar Up From direct sellers, corporate to a group organizer platformThe future of Cheddar Up‍‍‍‍Resources:Website: https://www.cheddarup.com/‍Nicole's Linkedin: https://www.linkedin.com/in/nicholemontoya/‍App Store: https://apps.apple.com/us/app/cheddar-up/id1141129202‍Google Store: https://play.google.com/store/apps/details?id=com.cheddarup.CheddarUp&hl=en&gl=U

If you're looking for a virtual, hybrid and in-person meetings software that maximises audience engagement, retention and monetisation, then don't miss this latest episode of The Melting Pot, with Mike Piddock, founder and CEO of Glisser, the award-winning audience engagement software.Just over a year ago, Mike's original platform was all about how to drive interactivity in a physical meeting, but like a lot of companies, with physical meetings reducing to zero, he's had to pivot. Now Glisser is a hybrid events platform. But how do you run an amazing virtual event? How do you make a virtual event as good as it can be? And in a world where hybrid or blended is the future of events, how can you take in-person visitors to an event and blend them seamlessly with people who are coming in virtually? “I think the most common driver bringing prospective clients to us is that they want to go beyond the Zoom meeting, or they want to do more than just another team session.”So if you're a marketeer, or the CEO, thinking that you won't ever get to run corporate events again, or you're bored with Zoom meetings, or you want to spice up your internal training by turning it into amazing, interactive, responsive virtual training for your organisation, don't miss this great conversation with Mike. We hope you enjoy it as much as we did. On today's podcast:Glisser - a virtual and hybrid events platformThe four Rs of event trainingThe hybrid training scenarioMental health and remote workingDifference between live event and contentThe premier league football analogy

Visit for full show notes: https://thesoundofaccra.com/ghana365/Kobi Boakye is the founder of Ghana 365, the Ultimate guide to Ghana, providing excellent travel advice. He is also a founder of Buff Body Fitness.CONNECT WITH KOBI BOAKYE / GHANA 365Linkedin: https://www.linkedin.com/company/ghana365/Instagram: https://www.instagram.com/ghana.365/Website: https://ghana-365.com/IN THIS EPISODE WE COVER How Kobi conceived the Ghana 365 platformThe passion Kobi has for his country Ghana The rise of tourism and development in GhanaBridging the gap between the west and West AfricaWhy Ghana should be considered beyond the Christmas periodWhat the future of Ghana 365 looks likeKEY POINTS IN THIS EPISODEWants to change the narrative of stereotypical Ghanaian perception. Ghana 365 is calling all writers, content creators and creatives. Africa is being mocked but yet will be the very place people will flock to in the future. Connect with them on Instagram, YouTube and Linkedin. KEY LINKS AND RESOURCESGhana 365 InstagramGhana 365 LinkedinGhana 365 WebsiteGhana CollectiveHoliday HelperrBuff Body FitnessFree Podcast Course Mahawa Kamara relocates to Ghana from the UKEmmanuel Gamor – Smart City AfricaMoving to Ghana Starter Kit – The Sound of Accra PodcastCONNECT WITH THE SOUND OF ACCRA PODCASTVisit Our new YouTube ChannelTweet #thesoundofaccrapodcast, tag us on Instagram @thesoundofaccra and mention us on LinkedinSupport the show (https://www.paypal.me/gofundad)

Today's episode is a little different than normal as I'm here with Lauryn and Michael of The Skinny Confidential to talk business, entrepreneurship and navigating the dynamic of working together as a couple. Lauryn Evarts is a well-known lifestyle and beauty blogger at The Skinny Confidential and her husband Michael Bosstick is a serial entrepreneur and founder of the podcast network Dear Media. I met them in Finland with Four Sigmatic and wanted to have them on to talk business since I get a surprising amount of questions about that side of things and rarely talk about it. They also interviewed me on their podcast (see resources below) where I share about my own business strategies and some parts of my journey you may not have heard before. As I said, I know this is a departure from our normal health topics, but if you're interested in the business side at all, I think you'll enjoy this episode. Episode Highlights with the Skinny Confidential A recap of all of our lessons from FinlandWhat we all thought of the sauna/cold plunge situation thereThe benefit of pushing out of your comfort zone regularlyWhat our gratitude alarm is and why it started after FinlandHow The Skinny Confidential started and grew to a massive podcast and platformThe ways Lauryn and Michael navigate working together as a coupleHow they’ve grown multiple businessesLessons learned from real estate (and real estate failures)How they met when they were 12 and how long it took for them to eventually start datingThe powerful benefit of practice that they use in many aspects of lifeHow to handle the negative aspects of social media we all encounterWays to create community in daily lifeLauryn’s quote (that I’ve adopted): “What you think about me is none of my business”All of our morning routines Resources We Mention The Skinny Confidential blogSkinny Confidential: Him and Her PodcastFour Sigmatic (use code WELLNESSMAMA to save 15%)Hydroflask water bottleSilk pillowcaseDry brush100% Copper Tongue Scraper Books We Recommend

To celebrate Australia Day 2015 we speak with an Australian entrepreneur who is cracking the USA market with his company SX Liquors. His sexy vodkas and tequilas from SX are growing incredibly fast across the United States.  A great Australian guy doing great things he has also swum the English Channel, he is an ironman, has run several marathons, is a family man and an inspiration to many.  With a history of leading brands like Gatorade, Pepsi, Ebay and Frito-Lay, David Knight has plenty of tips to help get your mojo working.In this episode we cover:The journey of a great entrepreneurWhere does your dream really get traction?Building a brand on an emotional platformThe dream " NBDB' Never been done before"Only possibilities" - mantras and how they have worked for DavidThe relationship with John Maclean, Australian Paralympic athleteWhat's behind John Maclean's extraordinary success story, from wheel chair to completing a triathlon on his feet.Matching your passions with your dreamsLessons taken that can be applied to your family life, matching work with kids, partner, family and communityThe culture at SX Liquor - a company charter built on a set of values   See acast.com/privacy for privacy and opt-out information.

We're joined by the inspiring Audrey Wisch, founder of Curious Cardinals and a recognized figure in Forbes 30 Under 30 in Education and Youngest categories. Audrey takes us on a journey through her experiences at Stanford University, which sowed the seeds for her passion in education and led to the creation of Curious Cardinals, a mentorship platform that bridges the gap between K-12 students and college mentors.Audrey shares the philosophy and core pillars that define Curious Cardinals: near-peer mentorship, passion-based learning, project-based learning, and the importance of representation. We delve into how the platform fosters a sense of community, opens up opportunities, and creates meaningful connections, all while breaking down the traditional silos of education. Audrey also discusses the operational aspects of Curious Cardinals, shedding light on the engagement of mentors, families, and educators, and the platform's collaborative approach.Join us in this thought-provoking conversation to discover how Curious Cardinals is reimagining education, making learning journeys more attainable, and fostering a transformative mentorship experience. Let's unbox the power of mentorship and explore how we can be part of this educational revolution!To learn more, visit: pastfoundation.orgWe unbox:The founding and philosophy of Curious CardinalsThe core pillars of Curious Cardinals: near-peer mentorship, passion-based learning, project-based learning, and representationThe community and opportunities created by Curious CardinalsThe operational and engagement aspects of the platformThe vision and aspirations for Curious Cardinals in the educational landscapeResources:Discover more about Curious Cardinals and explore opportunities to engage as a mentor, student, or educator: Curious CardinalsFollow Curious Cardinals on Instagram: @curiouscardinalsConnect with Audrey on LinkedInProduced by NOVA Media