Contractor Marketing Podcast

Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to position contractors, and their team, for success.Listen to the full episode to discover the power of digital doorknocking.0:00 - Intro1:24 - Nick Peret & Summa Media3:35 - Creating the Modern Day Contractor9:47 - CRM Evaluation12:12 - Proposal Evaluation13:55 - Online Presence Evaluation14:29 - Summa's Secret Weapon26:09 - SEO & Quick Tips27:47 - Post Storm Leads30:10 - Center of Influence32:43 - Conclusion & Learn More

How would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and discover how one simple platform can help users leverage happy customers and capture profitable inbound leads, beyond closing!  Listen to the the full episode to learn more about getting started with GTR (and the exclusive offer for Webrunner customers!)0:00 - Intro 1:13 - Jamey Vumback & GTR  9:56 - Why Referrals?  12:24 - What is GTR? 15:15 - GTR App Demo 25:14 - Best Practices Q&A 29:26 - Getting Started with GTR 33:06 - Conclusion & Learn More ------------------Welcome to our channel! We're a team of experienced, passionate contractor marketers and the driving force behind the growth of North America's most innovative home improvement businesses. With our proven track record of helping contractors achieve measurable growth aside, we recognize that marketing is only one leg of your journey on the road to industry domination. We decided to seek out the brightest minds in the home improvement industry and have them share their secrets - and our YouTube channel was born! Join us as we learn from those who know exactly what it takes to go from an underdog to a big-league legend. Don't forget to subscribe and hit that notification bell to be the first to see our latest content.Thanks for being here! ------------------View the complete content library:https://www.webrunnermedia.com/blogGet help with your contractor marketing:https://webrunnermedia.com/demoFollow us on Facebook:https://www.facebook.com/WebrunnerMediaTake a look behind the scenes on Instagram:https://www.instagram.com/webrunnermediaConnect with us on LinkedIn:https://ca.linkedin.com/company/webrunner-media-group

In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and secure lending offers, this Webrunner partner has single-handedly revolutionized the financing space (pardon the pun).No hidden fees or gimmicks. More business wins and satisfied homeowners. Listen to the full episode to learn more about this ultimate finance toolkit.0:00 - Intro 1:13 - Sarah Kreps & Hearth 2:16 - Hearth: The Complete Financial Tool 5:35 - Why Contractors Choose Hearth10:03 - Financing Options: A Competitive Advantage16:08 - More Qualified Leads, Less Time 24:50 - Get Paid Faster27:38 - Real Results 28:32 - Getting Started & Learn More

Are you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week.What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful integrations, JobNimbus helps contracting professionals become more effective, organized, professional, and profitable.Watch the full episode to learn more and take back your day! ---------------------------0:00 - Intro2:00 - Rachel Roberts & JobNimbus 6:36 - What Makes JobNimbus Different?8:59 - Why Everyone Needs a Back Office Solution 12:08 - 1) Save Time20:17 - 2) Optimize Communications23:54 - 3) Increase Revenue25:44 - Recap & Final Thoughts 27:00 - Connect with JobNimbus 

72% of homeowners would rather learn about a product or service by way of video.This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn't room for any excuse not to be using video in your marketing strategy.Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank. In this episode of TOT, the founder of Just Share Media, Ryan Landis, is sharing everything you need to know about capturing the perfect video to showcase your brand and services. He'll also be sharing an expert step-by-step guide on how to create your own high-quality client testimonial videos. No fancy equipment necessary!  Grab your phone and watch the full episode now! 0:00 - Intro1:09 - Ryan Landis & Just Share Media6:10 - The Importance of Video  8:30 - How to Create Your Own Client Testimonial Video 14:35 - How to Edit Your Video 20:02 - Learning More about Just Share Media 23:55 - Just Share Media Example Footage25:57 - Conclusion & How to Get in Touch

Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place!Did you know that 90% of consumers use the internet to find a local business?Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputation marketing.A mix of brand marketing and reputation management, reputation marketing is all about transforming delighted customers into raving fans. This fandom, in turn, creates a buzz surrounding your business – attracting customers in a way that traditional marketing tactics just can't touch.It's all about flexing that street cred in the form of customer reviews and letting your work speak for itself.Shawn Hill from NiceJob is sharing exactly how you can leverage homeowner reviews to grow your contracting business and how their software can help you stay ahead of the curve.Listen now to learn more!

The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now!0:00 - Intro0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting1:23 - Competition 2:01 - Traffic Quality2:47 - Conversion Rates 3:36 - Recap 

After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members. An established leader who has overseen the recruitment and retention strategies for 150 franchises, Danny is sharing everything he knows about leveraging recruitment as a tool to drive success and increase revenues. Tune in to the full episode for Danny's step by step process, and access your FREE downloadable templates here: https://trybta.com/wrrecruit

We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques.  Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. Watch our full lesson and discover how you can completely transform your sales process! 0:00 - Intro 1:07 - Meet Dave Yoho 3:20 - Understanding New Age Communication4:30 - Exploring the Paradigm Shift 5: 34 - Common Sales Mistakes8:18 - Effective Communications 10:48 - Reacting to the Paradigm Shift 19:11 - Selling 10124:58 - Closing like a Pro26:36 - Conclusion and Takeaways 

On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions.In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money!Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our marketing dashboards!0:00 - Intro0:12 - How to track Your Marketing Roi & Make Smarter Business Decisions0:41 - Step 1: Tracking the Right Metrics1:30 - Step 2: Making Smart Calculations4:10 - Step 3: Visually Represent Your Data9:11 - Recap

Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit.Learn how you can increase your closing rate by at least 15% without having to cut back on your average ticket price all while providing the most exceptional customer experience.Sound too good to be true?Listen to the full lesson to find out how you can take advantage of this program today!Learn more about Destination Motivation:https://www.increaseoursales.com/

Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation.Because a masterful sales presentation is so much more than just winging-it, the process of closing has become an intricate balance of strategy, tact, and confidence.  Listen to his lesson to learn about his step-by-step closing process!Register for Closers Camp 2021:info.grossouniversity.com/closers-camp-2021For a Free Demo and Trial of Grosso University, contact:mburke@grossouniversity.com or call (858) 699-0328

Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads.Use these 5 assets to take your Facebook ads to the next level!Listen today to find out how! 

Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years.In this lesson, Jason shares his personal story of having had both a physical illness and mental illness and how that impacted his life over the last decade.This lesson is for everyone. We all can eradicate mental illness stigma, especially in the trades.How can you help? It all starts with having a conversation.

The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. Taking advantage of the digital world and networking as a contractor can provide you with a sea of like-minded people who can help you advance both your personal and professional goals. So the question becomes, where and how do we start networking? Heidi Ellsworth from Roofers Coffee Shop joined us on the Contractor Success Academy to chat about all things networking and give contractors a guide to digital networking!

Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace.Danny goes into depth about the 6 pillars that can transform the adaptability and strength of your contracting business. He gives us an overview of how planning and financial budgeting, organizational structure, intentional recruiting, training systems, sales and marketing, and goal setting can set your business up for many years of success!Download your FREE guide for How To Build a Resilient Business:https://www.trybta.com/webrunner

Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. The right employees can either make or break your business. How and where do you find good people to work for you? Vicki Suiter from Suiter Business Builders joined us on the Contractor Success Academy for the second time to talk all things hiring. In this lesson, she gives us 3 proven strategies to find quality employees that will actually save you money in the long run!0:00 - Intro1:00 - Meet Vicki Suiter2:13 - 3 Ways to Recruit Great Candidates3:30 - #1 Tell Everyone You Know9:19 - #2 Online Posting Resources 13:55 - #3 Headhunters and Placement Agencies 18:56 - The Managers Hiring Toolkit

Next to your company's people, the single most valuable asset your business has is your company's DATA! In today's digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunately, this ‘asset' is totally underleveraged by most home improvement companies.Tim Musch from MarketSharp will identify all these missed opportunities just waiting for you to leverage in your business in this episode of Tools of the Trade on the Contractor Success Academy!

Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the softwareIngage is the industry leader in interactive content creation through its unique combination of software and storytelling. From its first foray into digital storytelling in 2008, when it was the first company to take children's books and adapt them to the iPhone, Ingage has more than a decade of dynamic digital content creation experience.Ingage is a leader in developing the industry's best tools for sales enablement, interactive sales presentations, and customer engagement.

Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy!This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the tools, tips, and knowledge needed to grow your business faster!To kick things off, Ben walks us through the 5 most common mistakes contractors make when setting up their Facebook ads. If you want to avoid these mistakes and start generating more leads for your contracting business, watch the lesson below to find out how!

Ryan Groth chatted with us about contractor sales in this interieiw-style episode of the Contractor Sucess Academy. Ryan talks about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He tells us about the shortfalls most contracting companies have in their sales culture, how to identify those shortfalls, and finishes off the episode with some sales tips that you can start to apply to your business. This episode is jam-packed with useful sales tips! 

Josh Carter drops by the Contractor Success Academy to showcase the importance of automating all your sales conversations to exponentially improve your closing rate. The digital era has completely changed the sales process. Prospective buyers require a sales process that works for them in real-time. That's why tools that facilitate speed-to-lead are now in demand more than ever before, and Josh knows this all too well. He's here to show us the power of automation and how Hatch, the home improvement software that promotes easy automated communication from pre-sale to post-sale, can help you close more deals and generate more revenue from the leads you're already getting!

In today's lesson, Brian Kaskavalciyan makes a comeback to share his unique "Referral Success Blueprint" which has helped hundreds of home improvement pros maximize their profits. With all the time, money, and effort involved in making a single sale, every business should be looking for ways to optimize their sales process and grow their bottom line. Regardless of how long you've been in sales, you know that closing a sale through cold calling is tough. Brian is here to demonstrate how you can easily get 5-star reviews, shorten your sales cycle, and ultimately get hot, ready-to-buy referral leads for your home improvement business without having to invest a ton of money or time in the process!

Pawan Jaggi stops by the Contractor Success Academy to showcase how automation is fundamental to help you deliver a better, smoother customer experience.Potential consumers are always looking for online recommendations. Having more reviews than your competition creates an immediate signal of credibility and trust to those searching for your services online. That's what led Pawan to develop PulseM, a tool that focuses on transforming your customers into immediate brand ambassadors through outstanding customer experience.

Brian Kaskavalciyan stops by the Contractor Success Academy to share a lesson on the 7 "secrets" high-achieving individuals follow to reach their goals. You can have the greatest business tactics and strategies set in place, but success will always be elusive until you have the right mentality. Brian has decades of first-hand experience on how shifting your mindset is fundamental in attracting success and maintaining control of your life while growing your business. Each of these 7 guidelines are easy to understand, adopt and measure, and together they lay out the framework to make you a wealthier contractor. 

In this two-part "Tools of the Trade" lesson, Steve Stencil drops by to show us the importance of "going digital" with your home improvement sales process. Over the last 10 years, Steve has dedicated all of his time perfecting Leap, the first-ever end-to-end point of sale application digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. He's here today to give us a quick walkthrough of how Leap came to life, how it works, and how to implement it to grow a more efficient contracting business. This is the first of a two-part lesson, so if you'd like to see Leap in action, click on the link for a live demo in Part 2: (Leap Demo on YouTube)

Dave Sullivan drops by the Contractor Success Academy to share the formula he has developed to help contractors accelerate the growth of their roofing business. The main reasons most contractors don't have a strategy in place is that they believe it's costly, time-consuming, or complicated. Dave is here to bust that myth and show us how his 1-Page Business Plan has allowed contractors to build profitable roofing businesses with over $150 million in sales!

Randy Stanbury joins us in this lesson of the Contractor Success Academy to share his formula for scaling your business even during difficult times. It is by finding the right people at the right moment, setting day-to-day practices and having a proactive mindset, that Randy has been able to help entrepreneurs face adversity and help them grow the business of their dreams.

Mike Claudio stops by the Contractor Success Academy to share a lesson on what he's learned from the enterprise sales world in corporate America and how he's applied it to drive over $10M in home improvement sales in less than six years. Nothing happens till a sale is made and Mike's here to help us better understand what to do before, during, and after a meeting in order to close more sales. Enjoy the lesson!

In this academy lesson, Alan McKenna talks about lead addiction and how you may have more revenue hiding in plain sight. You'll learn how to turn "dead leads" into cash, identify why sales aren't closing, shorten your sales cycle, save cancellations, and a whole lot more that may just add a few zeros to your bottom line this year.

In this academy lesson, Vicki Suiter teaches us how to have conversations that actually get results. As business owners, we hate repeating ourselves and we definitely don't like micromanaging people. Vicki shows us how to get our teams to take ownership and deliver results that allow for serious growth.

In this academy lesson, we have the pleasure of speaking with Brian Kaplan about bringing digital technology to the trades in order to grow profits, save time, and get back to enjoying your role as a business owner. It's 2020...times have changed, and you need to make technology a focus in your business!

In this academy lesson, Dominic Rubino tells us how to identify and remedy what he calls 'cancers' in our contracting business. He shares practical tips that you can implement today in order to develop a strong, thriving company culture.

In this academy lesson, Timothy Roman explains how he leveraged Instagram to build a 7-figure kitchen and bath remodeling business in just 18 short months. He gets into the weeds and shares the strategies and tactics you can use to see success as well.

In this academy lesson, Al Levi shares how standard operating procedures changed his business for the better and how it'll do the same for you. He's built the manuals and helped countless businesses implement his program with success. Watch this lesson and get your time back!

In this academy lesson, Tim Brown from Hook Agency shares how you can create content for the purpose of generating links which can result in more traffic to your website. Why would you need more traffic? Because more traffic means more leads and sales, that's why!

In this academy lesson, Tony Hoty shares why hunting for new leads isn't the solution to all your problems. He teaches his simple but proven Four "R" Framework for turning existing jobsites into one of your sources for generating new business. Aside from running his own remodeling company, Tony travels extensively, speaking at events and consulting for some of the top remodeling names in the US.

In this academy lesson, we are joined by the exclusive small business coach for Ziglar Inc. Howard Partridge, who went from zero to being the owner of several multi-million dollar enterprises. Howard is here to teach you how systems and leadership are the keys to growing a successful contracting business.

In this academy lesson, we welcome Kyle Powers, a coach from Tony Hoty Training & Consulting, who will teach you how to systematize and supercharge your recruiting process and improve the efficiency of your team.

In this academy lesson, Tim Musch from MarketSharp shares his unique approach to sales and how there really are 5 different stages you need to tackle differently in order to seal the deal. He also talks about the technology contractors have available to them and how it can help streamline the entire sales process.

In this academy lesson, Les O'Hara from Build12 teaches his simple, proven contractor marketing strategy that any home service business can implement to see longlasting results.

In this academy lesson, Frank Bourque (a landscape & hardscape business consultant) teaches you the only 7 KPIs you need to be tracking on a monthly basis in order to see a significant increase in team performance and profits.

In this academy lesson, Logan Shinholser from Full Sail Marketing teaches contractors how to get more targeted traffic to their website with 5 simple SEO tweaks that can be done quickly and easily!

In this academy lesson, Danielle Russell from Builder Funnel teaches you how to use well-crafted buyer personas to get your message in front of potential leads using Facebook!

In this academy lesson, Ryan Shantz from SumoQuote teaches you how to differentiate yourself from the competition and win more work with contractor job proposals designed to close the deal!

In this academy lesson, Randal DeHart (a construction accounting specialist) shares the simple '5 for 5 at 5' financial strategy that all home service business owners can use to stay on top of their numbers and increase their profits!

In this academy lesson, Derek Johnson from the contractor sales academy shares a simple script you can follow to find out what a prospect's budget is right away and save yourself from dealing with tire-kickers!

In this academy lesson, Kyle Hunt from Remodel Your Marketing teaches contractors what to do before, during, and after the initial call with a new lead to make a great first impression and maximize your chances of closing the deal.

In this academy lesson, Tom Reber teaches you how to build your confidence, own the crap that's in your head and establish the right mindset that can put an extra $150K in your pockets this year. If you want the key to growing your contracting business, start here!

In this academy lesson, Brian Javeline joins us to teach you a simple marketing plan to help contractors get more quality leads. Learn when to start planning your marketing, the critical aspect of every successful strategy, how to measure results, and more!

In this academy lesson, we welcome Tommy Mello from A1 Garage Doors. He's the writer of the Home Service Millionaire and host of the Home Service Expert podcast. Tommy joins shares his secrets to turning your customer base into your strongest source of referral business.