Podcast appearances and mentions of savannah sanchez

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Best podcasts about savannah sanchez

Latest podcast episodes about savannah sanchez

The Marketing Millennials
192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez

The Marketing Millennials

Play Episode Listen Later Sep 19, 2023 43:01


Are you interested in scaling your brand on TikTok?  In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all.  Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you.  Tune in now to learn from one of the top experts in the field.   00:05:53 - TikTok's Impact on Black Friday Advertising 00:12:28 - Capturing Attention with TikTok Ads 00:19:52 - Designing Effective Ads for TikTok 00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok 00:26:26 - Easy Editing Tools for TikTok Ads 00:32:38 - Proving TikTok's ROI to Clients 00:35:38 - Brands Crushing It on TikTok 00:39:12 - Beginner's Guide to Starting TikTok Ads   Follow Savannah:  Website: https://thesocialsavannah.com LinkedIn: https://www.linkedin.com/in/savannahsanchez/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

eCommerce Fuel
From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative

eCommerce Fuel

Play Episode Listen Later May 5, 2023 52:32


If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process. Listen in as Savannah discusses the power of short-form video, why it's become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah's content creation process looks like, and the power of a good hook. You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Agency Algorithm
Scaling to Over 100 Clients: Why It's Not for Everyone | Savannah Sanchez

Agency Algorithm

Play Episode Listen Later Apr 13, 2023 39:52


Agency Algorithm is produced by Podyssey.Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.In this episode of Agency Algorithm, we sit down with Savannah Sanchez, Founder of The Social Savannah, as she shares her journey from agency to freelance, burnout leading to a creative shift, and how her horseback riding hobby balances her work passions. We also discuss her success in landing big brand partnerships through TikTok and Twitter leads, prioritizing lifestyle over a billion-dollar business, and standing out as a creator in a saturated market. Join us for this insightful conversation on building personal connections with clients and the evolution of media buying to creative.Connect with Savannah: https://www.linkedin.com/in/savannahsanchez/ Join the best in class Triple Whale partner program, and receive up to 20% of your referral. Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Marketing B2B
81 - Comment déployer les publicités UGC pour convertir ? - Aymeric BOURGEOIS & Julien DE MÉNONVILLE, Fondateurs de Kick Ads

Marketing B2B

Play Episode Listen Later Mar 2, 2023 29:12


Au programme de la conversation entre Aymeric, Julien et Mony : 01:22 Facebook Ads et Tik Tok Ads en B2B 03:20 Définition de UGC (User Generated Content) 04:35 Les pièges à éviter 08:04 Les grandes tendances qui se dessinent 10:50 Les bonnes pratiques pour les UGC 20:40 Les erreurs fréquentes 23:50 Les marketeurs à suivre 25:50 Les livres à lire Mais aussi beaucoup d'autres sujets ! Références abordées : LinkedIn d'Aymeric : https://www.linkedin.com/in/aymeric-bourgeois-ugc LinkedIn de Julien : https://www.linkedin.com/in/julien-de-menonville-facebook-ads Newsletter Kick Ads : https://lanewsletterbykickads.substack.com/ Savannah Sanchez : https://twitter.com/social_savannah Alex Cooper : https://twitter.com/alexgoughcooper Atomic Habits - James Clear : https://www.amazon.fr/Atomic-Habits-MR-EXP-Proven-Build/dp/0593189647/ref=sr_1_1?adgrpid=1362295842709677&hvadid=85143954016938&hvbmt=be&hvdev=c&hvlocphy=125745&hvnetw=s&hvqmt=e&hvtargid=kwd-85144014420526%3Aloc-66&hydadcr=20017_2236284&keywords=atomic+habits&qid=1677659088&sr=8-1 -- ⚡ Connectez-vous à Mony ici. -- ❤️ SOUTENEZ LE PODCAST 1. Abonnez-vous

The Smart Marketer Podcast
Ep. 134, Three Must-Try Formulas For Your Ads, With TikTok Expert Savannah Sanchez

The Smart Marketer Podcast

Play Episode Listen Later Feb 20, 2023 30:37


At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we've brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and formulas work best for e-commerce brands. In this episode, she talks through three of her favorite Ad formulas (that work for you wherever you're running ads and no matter what type of business you have). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links   Savannah's brand, https://thesocialsavannah.com   Molly Pittman, https://mollypittman.com   More Episodes, https://smartmarketer.com/blog/?cat=podcasts.   Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/?gclid=CjwKCAiArY2fBhB9EiwAWqHK6ktbPBMr2DCy3kaCB_Sy_2HK9HG0fzmm29_Wj45YBzEhXHYLsu2QJhoC9EoQAvD_BwE

The Marketing Millennials
How To Run TikTok Ads With Social Savannah

The Marketing Millennials

Play Episode Listen Later Jan 25, 2023 40:21


This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You'll definitely want to grab a pen and paper for this all signal episode.Follow Savannah:LinkedIn: https://www.linkedin.com/in/savannahsanchez/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

tiktok social ecommerce workweek tiktok ads savannah sanchez marketing millennials
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Vance Lee of Playground Theory talks about how to use pre-order launches to grow Amazon businesses. Vance got into the Amazon FBA business in 2015 and launched his first product. He explains how pre-order launches enable Amazon sellers to get great cash flow and scale faster. Vance talks about how pre-order launches are a great way to get money up front and avoid wasting valuable resources. He also shares his free Quick Assessment, which helps identify the biggest Amazon profit killer and provides solutions for it. Time Stamps 0:00:00 | Welcome to the Ten K Collective Podcast: Exploring Pre-Order Launches to Increase Cash Flow and Scale Faster with Vance Lee of Playground Theory 0:02:31 | Exploring Preorders and Crowdfunding: How I Launched My First Product and Achieved 950,000 in Sales 0:03:48 | The Benefits of Crowdfunding and Building an Audience for Product Launches 0:06:13 | Conversation on Crowdfunding for Experienced Sellers and Beginners 0:11:03 | "Avoiding Common Mistakes When Launching a Crowdfunding Campaign" 0:12:26 | "Key Learnings from a Successful Preorder Campaign" 0:16:57 | "Unlocking the Power of Crowdfunding for Amazon Sellers: An Interview with Savannah Sanchez of Playground" 0:18:39 | Interview with Vance Morris of AmazingFBA.com on Pre-Launch Model Strategies for Amazon Sellers Vance Lee has an accelerated program for anyone interested in launching your next product idea using preorders and crowdfunding. From if you're in the idea conception phase all the way to launching and how to leverage that to scale to ecommerce, Vance and his team will assist you throughout the process. Regardless if you're doing this for preorder crowdfunding launch, or if you're finding a way to do this in your way for your Amazon store, at the end of the day, the key to scaling businesses and nowadays with rising ad costs and all the challenges that we have with launching products, is to build your own community. When it comes to being able to create a campaign that's effective and successful on a launch platform like Kickstarter, it's really important that we do a good job in understanding our customers because it's not at that point only about keyword research data. Vance thinks there's a lot of things that we can learn when it comes to executing a successful preorder campaign. We're going to have to do a lot of things that allow for that to work. And I would argue nowadays with Amazon, having really strong video content for ads and other types of media will really help you with being successful on Amazon. And the good thing about this is that you can create these assets and they're usable immediately for when you move over to Amazon or shopify or wherever else you're going to be selling. Resources Find Out More About Playground Theory

Perpetual Traffic
[Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Jan 3, 2023 58:19


It's a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It's never been easier to be inspired, Savannah says, and she's got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. IN THIS EPISODE YOU'LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics LINKS AND RESOURCES MENTIONED IN THIS EPISODE:thesocialsavannah.comFollow Savannah on Twitter (and follow the 150 marketers she follows)Follow Savannah on IGEpisode 306: Snapchat and TikTok AdvertisingPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

eCommerce Marketing Society with Lisa Byrne
REPLAY: TikTok Advertising for eCommerce with Savannah Sanchez

eCommerce Marketing Society with Lisa Byrne

Play Episode Listen Later Jan 2, 2023 34:45


Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:  What's happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for eCommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022  If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m  Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Perpetual Traffic
Important Black Friday/Cyber Monday Tips with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Oct 25, 2022 44:39


Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.   On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers. Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.   IN THIS EPISODE, YOU'LL LEARN: How to prepare for Black Friday (BF) and Cyber Monday (CM) Testing ads for the holiday months Using TikTok for BF Prospecting The best time to launch a Black Friday marketing campaign Marketers are shooting themselves in the foot with early Black Friday deals Are Black Friday deals still effective? Marketers need to stop creating a false sense of scarcity with their products Dealing with attribution on TikTok  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Perpetual Traffic
Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Oct 21, 2022 12:35


What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.  Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you're going to pay for advertising.  Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year. IN THIS EPISODE, YOU'LL LEARN: How to prepare for Black Friday (BF) and Cyber Monday (CM) Using TikTok for BF Prospecting The best time to launch a Black Friday marketing campaign Why Meta sites are exceptional for running BF and CM retargeting campaigns The future of holiday marketing Are Black Friday deals still effective? Why Google rarely drives results for BF and CM  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Purchase Optimized Podcast
Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives

Purchase Optimized Podcast

Play Episode Listen Later Sep 27, 2022 36:35


Dara Denney and Savannah Sanchez give their hottest takes on the DTC and paid social landscape.

Purchase Optimized Podcast
How To Increase Your ROAS in 2022

Purchase Optimized Podcast

Play Episode Listen Later Aug 24, 2022 30:50


Dara Denney and Savannah Sanchez discuss the top strategies they are using to increase return on ad spend for the brands they are working on.

roas savannah sanchez
Perpetual Traffic
Creating Killer Tik Tok Ads with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Aug 19, 2022 37:26


Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez.  The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else.  Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed.  IN THIS EPISODE, YOU'LL LEARN: Best practices on how to run ads on TikTok All you need to know before you start running ads on TikTok Behavioral targeting and why TikTok users hate ads Creative hooks that work well on TikTok ads Savannah's top 5 TikTok ad templates Understand that TikTok is not for all types of brands The pros and cons of using TikTok's automated creative button How to manage your TikTok ad spend,  placements, and targeting LINKS AND RESOURCES MENTIONED IN THIS EPISODE: www.Thesocialsavannah.com Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads Course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Perpetual Traffic
TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Aug 16, 2022 39:05


TikTok advertising is pretty straightforward: Don't make ads - make TikToks. On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok. Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed. IN THIS EPISODE, YOU'LL LEARN: The foundations of TikTok advertising TikTok is here to stay - advertisers need to take notice How to create ads that get you noticed Differences and similarities between TikTok and Facebook ads How to not get priced out of TikTok TikTok ad placement and optimization How to use TikTok's comment section to drive engagement Mistakes to avoid when creating TikTok ads LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads Course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Purchase Optimized Podcast
What You Need To Know About Influencer Whitelisting & Spark Ads

Purchase Optimized Podcast

Play Episode Listen Later Jul 27, 2022 23:03


Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting.

Reel It In
Creating Winning Ad Campaigns With TikTok Media Buying & Ad Creative Expert, Savannah Sanchez

Reel It In

Play Episode Listen Later Jul 26, 2022 27:20


Founder of The Social Savannah, Savannah Sanchez, stops by to discuss the winning formula for creating successful TikTok ad campaigns. She's a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. With over five years of experience working as a media buyer and ad creative strategist, she's become an industry leader in executing profitable paid social strategies, speaking at multiple international conferences, and sharing her insights via Twitter and Facebook groups. If you'd like to connect with Savannah, don't hesitate to reach out to her through her socials: Website: www.thesocialsavannah.com Twitter: www.twitter.com/social_savannah Facebook Group: https://www.facebook.com/groups/adcreativesonly ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Purchase Optimized Podcast
3 Reasons Why You SHOULD NOT Advertise on TikTok

Purchase Optimized Podcast

Play Episode Listen Later Jul 20, 2022 23:48


Savannah Sanchez and Dara Denney discuss what you should consider before spending a dime on TikTok ads, and what most brands get wrong when they first start advertising on TikTok.

tiktok advertise savannah sanchez
Purchase Optimized Podcast
The Biggest Media Buying Mistakes We Have Seen…

Purchase Optimized Podcast

Play Episode Listen Later Jul 13, 2022 31:05


On this episode, Dara Denney and Savannah Sanchez reflect on the biggest mistake they have seen media buyers make, and the most common mistakes to avoid in your ad account.

mistakes media buying savannah sanchez
Ecommerce Building Blocks
Ep. 25 Get Your Influencer Outreach Right with Kynship's Cody Wittick

Ecommerce Building Blocks

Play Episode Listen Later Jul 13, 2022 22:19


Cody Wittick is the co-founder of a highly successful agency that pairs businesses with influencers and he is known for tweeting practical daily business advice to his many followers. Jason invited him on the show to pick his brain about what the influencer marketing ecosystem is really all about in 2022 and how to make the most of it in your business. On this week's episode of Ecommerce Building Blocks, Jason and Cody Wittick take lessons from Cody's experience heading influencer marketing at Qalo and now at his own agency, Kynship. Cody is passionate about people doing influencer marketing the right way and has a lot to say about what that means. First, as a foundation, it's about building relationships. Cody gives great advice about how to reach out to influencers, how to approach them, and how to develop a relationship with them organically so that when they support your product it comes from a genuine and authentic place. Next, it's about content - and as Savannah Sanchez emphasized so much in our earlier interview with her - no matter the platform, there are ways to create great content that pulls customers in and makes them want to know more. After Cody gives his step-by-step breakdown of how to do influencer outreach correctly, he and Jason discuss how to set up flows for sending out product, and talk about the dangers of looking at vanity metrics when deciding which influencers to pay for. Cody's Twitter: https://twitter.com/Cody_Wittick Kynship's website: https://bit.ly/3yzdCZp ➡️ Building Blocks website: bbclass.co

influencers outreach qalo cody wittick savannah sanchez
Purchase Optimized Podcast
How To Get Started On TikTok Ads

Purchase Optimized Podcast

Play Episode Listen Later Jul 7, 2022 36:23


Dara Denney interviews Savannah Sanchez on her top tips for getting started on TikTok ads.

Purchase Optimized Podcast
Everything We Know About Facebook Ads in 2022

Purchase Optimized Podcast

Play Episode Listen Later Jun 22, 2022 31:21


Dara Denney and Savannah Sanchez break down the ad campaign and testing structure they are currently using to scale clients on Facebook and Instagram.

savannah sanchez
Purchase Optimized Podcast
How To Brief Your UGC Creators

Purchase Optimized Podcast

Play Episode Listen Later Jun 15, 2022 30:05


Dara Denney and Savannah Sanchez share how they brief their UGC creators to get the best content. We discuss how to find great creators, what directions to give them, as well as how to be a great UGC creator. You can't miss this episode if you're running UGC ads!

creators ugc savannah sanchez
Purchase Optimized Podcast
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients!

Purchase Optimized Podcast

Play Episode Listen Later Jun 7, 2022 37:06


Savannah Sanchez and Dara Denney discuss their unique career paths and compare and contrast working at an agency vs working for yourself. This leads us down an interesting path of discussing project management, the importance of good processes, and how to say no to a client.

clients agency say no savannah sanchez
Purchase Optimized Podcast
Episode 1: What's Working Right Now For TikTok & Facebook Ad Creatives?

Purchase Optimized Podcast

Play Episode Listen Later May 27, 2022 39:52


Dara Denney and Savannah Sanchez make their debut into the podcasting world. We talked about ad creative hacks, what's working on TikTok and Facebook, and one of the most valuable pieces of video content your ad account needs (and it's not UGC!)

tiktok creatives ugc savannah sanchez
Ecommerce Building Blocks
Ep. 16 Savannah Sanchez's Winning TikTok Strategy

Ecommerce Building Blocks

Play Episode Listen Later May 11, 2022 27:45


Savannah Sanchez is a paid social and media buying expert who runs an agency that seamlessly pivoted from helping clients advertise on Facebook and Snapchat to making millions for advertisers on TikTok. She and Jason Wong pick apart what it means to truly succeed at marketing on TikTok, and why it is so much more exciting than previous social media platforms. In this episode of Ecommerce Building Blocks Savannah Sanchez and Jason get into the workings of TikTok content and what is most important to keep in mind when making creative decisions for marketing on this platform. If it could be boiled down to one word it would be AUTHENTICITY. Advertising on Snapchat and Instagram that featured polished and edited creative worked the best, but in TikTok, the most important thing is to make an ad look native to the platform. Savannah shares the rules for getting the most out of working with influencers and her 3 steps to making powerful content for TikTok. Finally she talks about how to measure whether your TikTok creative is working for your efforts, what metrics to pay attention to, and why the comments section is a very powerful tool. Savannah's site: https://thesocialsavannah.com/ Savannah's twitter: https://twitter.com/social_savannah ➡️ Building Blocks website: bbclass.co

You're Not Your ROAS by Triple Whale
EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads

You're Not Your ROAS by Triple Whale

Play Episode Listen Later Apr 6, 2022 43:38


Today we welcome none other than Savannah Sanchez to the show. Savannah is a TikTok ads expert, and today we'll be laying out the playbook to make UGC ad creatives that convert. Follow Savannah on Twitter: https://twitter.com/social_savannah Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

The Marketing Millennials
80 - How to Run TikTok Ads w/Social Savannah

The Marketing Millennials

Play Episode Listen Later Mar 28, 2022 39:24


Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course

eCommerce Marketing Society with Lisa Byrne
TikTok Ads for eCommerce with Savannah Sanchez

eCommerce Marketing Society with Lisa Byrne

Play Episode Listen Later Mar 23, 2022 32:58


I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales. I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns. Savannah has many years or media buying and agency experience. She is an accomplished marketer and knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022 and in particular TikTok. Savannah shares her wisdom with us covering What’s happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for ecommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022 If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now. Come hang out with me for marketing tips and business chat:

The Joy of Marketing
TikTok advertising expert Savannah Sanchez talks us through

The Joy of Marketing

Play Episode Listen Later Mar 16, 2022 24:42


Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also talks about how she uses "engagement bait" to ensure success for her clients. If you're interested in exploring TikTok as a form of marketing or want to take Savannah's TikTok course to learn her media buying and ad creative tips and tricks, her website is https://thesocialsavannah.com/

BANKNOTES minted by #paid
Savannah Sanchez on Mastering Facebook's Reel Ads

BANKNOTES minted by #paid

Play Episode Listen Later Feb 4, 2022 17:56


Did you experience a traffic surge in 2021? How about higher conversions for your ecomm store? What about attracting new audiences that you previously couldn't engage?I'd venture to say these swells in attention can be attributed mainly to global social media growth.  Stats support this idea. Most notably, the world has seen:A 30% increase in global internet usageMore than half of the world active on social mediaBoosts in online social, community, and e-commerceA flurry of audience growth on Facebook, Instagram, and, especially, TikTokThere's no getting around it—the world is becoming increasingly more digital, and consumers are flocking to social media with credit cards in hand/digital wallet, ready to make purchases.

Perpetual Traffic
Episode 359: TikTok Vs. YouTube: The Future of Video Advertising

Perpetual Traffic

Play Episode Listen Later Jan 21, 2022 43:38


In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?   In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He'd been dismissive of TikTok and is ready to admit it's clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.      Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.   IN THIS EPISODE YOU'LL LEARN: Tips for making your TikTok ad look native to the platform (not like an ad) How YouTube is attempting to replicate TikTok Other trends (like the metaverse) you'll want to get in on sooner than later Why Kasim thinks you need to run every viable channel available to you   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://perpetualtraffic.com/podcast/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez/ (Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-358-tv-ads-how-marketers-can-tap-into-a-blue-ocean-with-dan-larkman/ (Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Perpetual Traffic
Episode 357: Kasim's Top 5 Tips for 2022

Perpetual Traffic

Play Episode Listen Later Jan 14, 2022 62:16


If 2021 taught us anything, it's that we always have to be prepared for bad stuff to happen.    In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they're going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn't mean you hunker down in your bunker. It means you prepare; you diversify; you're not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.   Listen in for some little tweaks that can make a huge difference in your business in 2022.   IN THIS EPISODE YOU'LL LEARN: Tips for diversifying your traffic sources without spreading yourself too thin Why you can't just focus on online conversions and be successful Why being honest makes you more marketable How to build a powerful community one follower/fan at a time   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://podcasts.apple.com/us/podcast/creating-the-perfect-high-converting-tiktok-ad/id1022441491?i=1000547533357 (Episode 356 with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-354-how-to-get-10000-real-twitter-followers-in-7-months-with-nick-shackelford/ (Episode 354 with Nick Shackelford) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Perpetual Traffic
Episode 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Jan 11, 2022 63:40


It's a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.   In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with http://thesocialsavannah.com/ (Savannah Sanchez), a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It's never been easier to be inspired, Savannah says, and she's got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.   Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.    IN THIS EPISODE YOU'LL LEARN: How to best utilize the Facebook Ads library and TikTok Creative Center Why you need to immediately build a one-question post-purchase survey Which easily-replicable TikTok formulas have worked best across all brands Tips for going back to traditional marketing basics   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://thesocialsavannah.com/ (thesocialsavannah.com) https://twitter.com/social_savannah (Follow Savannah on Twitter) (and follow the 150 marketers she follows) https://www.instagram.com/thesocialsavannah/ (Follow Savannah on IG) https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/ (Episode 306: Snapchat and TikTok Advertising) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Perpetual Traffic
Episode 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later Jan 11, 2022 57:46


It's a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.   In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It's never been easier to be inspired, Savannah says, and she's got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.   Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.    IN THIS EPISODE YOU'LL LEARN: How to best utilize the Facebook Ads library and TikTok Creative Center Why you need to immediately build a one-question post-purchase survey Which easily-replicable TikTok formulas have worked best across all brands Tips for going back to traditional marketing basics   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: thesocialsavannah.com Follow Savannah on Twitter (and follow the 150 marketers she follows) Follow Savannah on IG Episode 306: Snapchat and TikTok Advertising Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

2X eCommerce Podcast
S06 EP45: Creative and Creators

2X eCommerce Podcast

Play Episode Listen Later Nov 4, 2021 54:12


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf.Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? Well, it's both. How well you marry both these elements determines the outcome. In this episode, you'll discover how brands, agencies and creators think about creatives. You'll hear everything from why content matters, how to avoid content fatigue, how creators price their work to what mistakes brands make and which KPIs you should track. This is a great episode for marketers and anybody interested in knowing more about the nitty-gritties of performance marketing.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

The Ecommerce Influence Podcast
320: What You Need to Know to Crush Paid Social: TikTok Ads, Facebook and More

The Ecommerce Influence Podcast

Play Episode Listen Later Sep 7, 2021 65:52


Is TikTok the new frontier for social advertising? How to get reliable Facebook ad performance data post iOS 14? These are some of the questions The Social Savannah is answering for us today. This episode features Savannah Sanchez a media buyer and owner of The Social Savannah. Savannah started her advertising career at large agencies working on Facebook ad accounts.  In 2019 she left to create her own boutique agency helping eCommerce brands with their paid social advertising.   She is a prolific creator of ads and creative as well as an optimization expert. She has cracked the code of TikTok ads and continues to be a top creator of winning Facebook creative.   In this episode Savannah and I discuss how to get started with TikTok ads, the key metrics to be tracking on Facebook post iOS 14, how creative strategies should vary between social channels, and some of the tools Savannah uses to track metrics across channels. Savannah also shares her vast knowledge working with TikTok influencers and what you can do to see success there.  If you are running a brand or doing digital marketing, you're gonna get a lot out of this episode! Plus: if you're a member of the Coalition check out Savannah's recent training: Demystifying TikTok. Episode Highlights 4:40 Savannah's community of media buyers  7:26 How Savannah got started in advertising  12:05 Takeaways from running media budgets of $100k+ 15:03 The biggest difference between Facebook and TikTok ad account strategies  18:04 How to start from zero with TikTok advertising  21:05 Finding TikTok content creators  22:26 Going viral on TikTok  23:22 What a good hit rate is for TikTok  24:37 How KPI's differ by social channel  28:53 The biggest changes on post iOS 14 Facebook  32:31 MER (marketing efficiency ratio): Savannahs favorite KPI  35:35 How long does it take to set up cross channel reporting for a simple channel strategy  38:26 The technical set up for TikTok  39:14 Using TikTok influencers to run ads 42:06 What Savannah's daily life looks like  44:03 Savannahs favorite tools 1:01:52 Tips for success when breaking out on your own  Links And Resources Savannah's Website Ad Creatives Only Facebook Group Supermetrics  @social_savannah on Twitter  Savannah Sanchez on YouTube Superhuman for email  Calendly Sunsama Monday  Uber Conference  Book: A World Without Email by Cal Newport  The Coalition @a_brawn on Twitter Review or subscribe on iTunes

The Ecommerce Opportunity by Chase Dimond
The Queen of TikTok Ads & the Importance of Building a Personal Brand for Client Acquisition With Savannah Sanchez

The Ecommerce Opportunity by Chase Dimond

Play Episode Listen Later Aug 5, 2021 25:36


I'm excited to share my interview with the one and only, Savannah Sanchez.Savannah is a freelancer who spends her days making great paid social ads for cool brands.In this episode we talk about:What gave her the courage to go out on her ownHow she acquired her first few clients (and all subsequent clients)How she divvies her time between working in her business vs. on her business Tons of actionable tips and tricks for anyone looking to explore or optimize their TikTok adsAnd so much more!Be sure to follow Savannah on Twitter here: https://twitter.com/social_savannah

BANKNOTES minted by #paid
Savannah Sanchez on TikTok and Creators as a marketing match made in heaven

BANKNOTES minted by #paid

Play Episode Listen Later Aug 3, 2021 10:01


It seems like all eyes are on TikTok these days—and for a good reason. This platform is bringing a whole new world of opportunity to social media marketing.The numbers are jaw-dropping when it comes to TikTok. They have ... (Read more). 

The Marketing Analytics Show
How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez

The Marketing Analytics Show

Play Episode Listen Later Jul 7, 2021 30:12


Wanna learn Savannah Sanchez's secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set up a TikTok ad campaign How to work with TikTok influencers How to analyze your campaign performance Links mentioned in the show: Follow Savannah on LinkedIn. The Social Savannah. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Perpetual Traffic
EP306: Snapchat and TikTok Advertising: 5 Tips for Success with Savannah Sanchez

Perpetual Traffic

Play Episode Listen Later May 18, 2021 43:10


You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 The Social Savannah FREE Snapchat Ad Credits (thanks Savannah!) Savannah on Twitter Savannah on YouTube Facebook Ad Creatives Only Facebook Group Ralph on Twitter Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

The DigitalMarketer Podcast
EP140: Advice From $10 Million In Paid Social Spend in 1 Year with Savannah Sanchez of Social Savannah

The DigitalMarketer Podcast

Play Episode Listen Later Feb 18, 2021 42:45


This week we're bringing back one of our favorite episodes, an interview with Savannah Sanchez. Savannah is a paid ad expert running over $10 million in paid ad campaigns every year. Listen to see inside a highly successful paid ads agency, get her toolkit for creating top-performing campaign content, and hear her influencer marketing strategy. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Segmentation Handbook | Sendlane Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The Marketing Analytics Show
How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez

The Marketing Analytics Show

Play Episode Listen Later Nov 18, 2020 18:39


Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah is the founder of The Social Savannah, a media buying consultant service. In this episode, she'll share the secrets to effectively creating and optimizing Facebook Ads campaigns. You'll learn: How to set up and optimize a Facebook Ads campaign How to choose the right creatives What type of marketing reports you should have in place The best resources to learn about Facebook Ads for ecommerce brands Links: Follow Savannah on LinkedIn. The Social Savannah. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.