Growth Vertical

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide.In this Google Ads custom segment tutorial, you'll discover:- How to navigate Google Ads custom audience settings- Creating segments specifically targeting competitor website visitorsPerfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business.

This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide.In this LinkedIn Ads for beginners tutorial, you'll discover:- How to navigate LinkedIn Campaign Manager- Selecting the right campaign objective for B2B lead generation- Creating targeted audience parameters for SaaS decision-makers- Setting appropriate budgets and bid strategies for startups- Choosing the best ad format for your first campaign- Creating compelling ad content that resonates with B2B audiences- Configuring lead forms that capture qualified prospectsPerfect for SaaS founders and marketers who want to leverage LinkedIn advertising to generate high-quality B2B leads. This LinkedIn ads campaign tutorial focuses on practical, actionable steps rather than theory.

We're joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before founding Cultivize in 2018.Tune in to learn about how powerful a CRM and lead nurturing can be for businesses, and what's in store for the future.

Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results early

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms. Tune in to learn how to set up search ads campaigns to get valuable results early

In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth hacks to expand their businesses. Tune in to learn how to use referral campaigns and how to set them up to generate new business

In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to later convert them into customers. Tune in to learn how Quora and Reddit can help you add early revenue

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue

We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to get traction early and generate leads with no added cost. Tune in to learn how guest posting on social media platforms can help you get more clients.

We're joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving career in advertising and has experience working on high-profile platforms such as CNN Special Project and leading iHeartMedia's digital division. Tune in to find out how to advertise efficiently even with a small budget.

I'll go through how to engage with your target prospects on social media, and how I have used particular platforms to generate leads and customers. This strategy is now called Social Selling in the B2B world. It can work well when you have a business development team, or if you as a marketer or Founder are reaching out to target prospects in a valuable way. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

I'll go through how I would target my top 100 target dream companies, and how I would turn them into customers. This ABM strategy will be one of many you can implement, and you can get creative with how you approach your top 100 prospects. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content without overwhelming their teams. Matt is an experienced business leader and specializes in B2B marketing and growth, content marketing and interestingly digital-first buying/selling. Connect with Matt: Website: https://www.messageup.com/books LinkedIn: https://www.linkedin.com/in/mattbell/ -------------------------------------------------

In this tutorial I will show you how to change your Google Search location to carry out SEO keyword research in different countries. Note that this is the updated version of the tutorial and method since Google have rolled out a UI update fairly recently. If you're a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and is most definitely not dead even in 2024. When implementing an SEO strategy, you're looking to carry out keyword research for your business product or service. If you're in a different location (thanks Location Services setting

In this video we go through one of the best content marketing tactics out there - webinars. We will discuss the importance of webinars and why it should be part of your content marketing strategy. We will go through what webinars you can run too. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

We're joined by a special guest - Aditya Varanasi, Founder & CEO of Awarity, a digital marketing solution for up-and-coming companies. Aditya has had some entrepreneurial journey - a give-or-take situation with Corporate America in particular so stay tuned to find out more about that. Tune in to find out how to achieve world-class marketing with cost-effectiveness to beat the big dogs in your market.

In this video, we talk about how you can launch your SaaS product and startup on Product Hunt. Product Hunt is a platform for discovering new products and brands. It's kinda like YouTube, but with an emphasis on curating quality content from the best startups out there. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

In this video we go through how you can leverage your network in order to get more clients and generate revenue sooner for your business. As a start up you may have a short run rate, therefore it's important to consider anyone whether personal or professional to see if they can give you the leg up to get started. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

We're joined by a special guest - Rishabh Bhandari, Founder & CEO at Content Beta, a video-design-audio studio that has helped over 80 B2B software companies create engaging product marketing content to grow startups. Today we're going to be talking about how Rishabh went from near-bankruptcy to a $75k MRR business. Tune in to find out how to build businesses fast with automation, and make more money

We are joined by Phil Smith - a serial entrepreneur for over 20 years who has sold over 3 companies and for 3 years in a row he's made Inc 5000's list of fastest-growing private companies in the USA. Phil has always had a heart for helping businesses of all sizes, and he has a large list of feats which include consulting for large businesses such as IBM, Intel, AT&T and HP, and partnering with Kevin Harrington - an original Shark on Shark Tank. Tune in to find out how to build businesses fast with automation, and make more money

We were joined by a special guest - Damon Burton from SEO Nation - a 15-year SEO agency. Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. It's important to also note that Damon has grown several businesses including Inc. 5000 and Shark Tank featured businesses. What's crazy is Damon has helped grow business in unprecedented times such as the recession and COVID. Tune in to find out how to beat your competition on SEO to rank highly and get more clients

In this video, we go through how you can organically get your first set of customers for free. Business and high-intent industry directories can prove to be a great organic set of tools from both an SEO and lead generation front. We will go through what you need to do to get started. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

In this video, we go over what content you should be promoting to get your first set of customers and why. Content marketing is one of the most effective strategies for getting clients, and you can get them fast but it needs to be super impactful. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

In this video, we go over why cold email and an outbound email outreach strategy is a lower hanging fruit when you want to get more clients for your startup. Outbound marketing is one of the most effective but simple strategies to getting clients fast, and you can get started for free. We also go through the different steps behind setting up your first b2b outbound campaign. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

We cover tip 4 from the top proven tactics to grow a startup with little to no budget video. Content marketing is a proven tactic to grow a business, especially because it has a long-lasting and positive impact on SEO. I'll go through examples of the types of bottom-of-the-funnel content you can create in this video to capture the higher-intent traffic available to you in the market, in order to generate your first clients. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

ChatGPT - is it just another "trend" or can it be helpful? In this video, I sit down with Rohan Chaubey to discuss what ChatGPT really is, and whether it can be used to drive more traffic to fuel business growth. I thought it would be great to bring Rohan Chaubey back on for this topic to gather some of the best ideas and insights from a top growth hacker in the space who has been featured on TNW (thenextweb), Forbes and HuffingtonPost - Rohan Chaubey. Rohan Chaubey is one of the authors of the Amazon top seller 'The Growth Hacking Book'. He currently manages the Growth Hacking community - a popular Subreddit. Tune in to find out how to exploit the benefits of ChatGPT marketing to grow your startup!

Here's a quick Google Ads hack to target your major competitors' traffic much sooner and on a lower budget. Remember to be strategic with the URLs you're targeting so you can tweak your messaging accordingly. Good luck, and let me know what results you manage to get

UPDATED 2023 Tutorial on how to change your Google Search location to carry out SEO keyword research in different countries. If you're a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and is most definitely not dead even in 2021. When implementing an SEO strategy, you're looking to carry out keyword research for your business product or service. If you're in a different location (thanks Location Services setting

In this video, I sit down with Tamara Thompson to uncover the secret to rapidly growing your audience - where Tamara reveals it all. Tamara Thompson is the CEO of Broadcast Your Authority - a data-driven content agency specializing in marketing and creating micro-content for businesses. Tune in to find out how to exploit the benefits of content marketing to grow your startup!

B2B software startups find their sales teams almost spend too much time on demo calls which leads to prospects being unqualified or just going cold. In this video, we're going to talk about how we can change that. We discuss how you can use a strategy of simply telling your prospects the top 10 things they need to know before they hit a sales call. This will not only generate demand but qualified leads. Feel free to ask any questions you may have

We discuss the second tactic in the recent 17 proven marketing tactics video: Using PPC Ads to Go After High-Intent Search Terms. This is more of a pay-to-play tactic but it can be very rewarding compared to organic strategies and tactics such as SEO. We discuss how you can use PPC to tap into the already existing demand on the market by looking to market on search engines such as Google or Microsoft Ads. Listen to find out more.

We discuss the first tactic in the recent 17 proven marketing tactics video: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers This is one of the most important tactics considering we are in a market landscape where a lot of companies are becoming media houses. They are essentially producing a lot of content, but how do you compete considering you are just starting out as a startup? Listen to find out exactly how.

We cover the top proven marketing strategies and tactics to grow startups with little to no budget. Both bootstrapped and funded startups face limiting budgets and restrictions when it comes to growing the business, so these marketing tactics should help them get on the front foot. The key thing here is to test each tactic one by one. Focused testing always brings in the most results, because you won't be spreading yourself thin since you already have limited resources. Hope you find this episode as interesting as I did

I share my thought process behind choosing between a Digital Marketing MSc or MBA degree. We will discuss why I chose to go with my digital marketing degree and what the thought process was behind it. What we will cover: - My thought process - Understanding what an MA is - Understanding what an MSc is - Understanding what an MBA is - My recommendations on how you should think about it and what criteria you should be using Hope you find this episode as interesting as I did

We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software. A/B testing is crucial and everyone knows that on this channel we're all about growth hacking & marketing experiments. If you deploy some form of testing you're only going to increase your chances of understanding what's working and what's not and is more efficient in the way you grow sales conversion rates. Joel draws from his wealth of experience to help us understand how we should be A/B testing, and how to make it more impactful for sales and your startup. Hope you find this episode as interesting as I did

We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth. With the current difficulties businesses are facing, these strategies for b2b tech startups can really help shift the viewpoint on how to maintain a good growth trajectory or even boost it further. Simon talks about the effective strategies, tactics and frameworks to use to influence growth regardless the position of the business. Hope you find it useful!

We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. If you are looking to grow your start-up effectively - it's important to have a brand and storytelling strategy in place. For b2b startups, this can be a great differentiator in how prospects view working with and what your vision and mission are vs a giant. Hope you find it useful!

How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying out a content marketing strategy can be quite daunting. There are a multitude of platforms to push content to, not to mention the type of content you can create in the first place. In this video, we break down how you can go about deciding what content to create, and how you can test multiple platforms to ensure you're effectively targeting and impacting your audience. Hope you find it useful!

Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup growth. B2B case studies can only be impactful if used correctly. Guess what, so many businesses start out by using case studies the wrong way. In this video, we break down the type of case studies you can create, how to create them and for what specific purpose. Hope you find it useful!

How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through this where I provide the key points to consider when selecting a social media advertising platform because it's quite easy to select the wrong one in the beginning if you're not careful. Getting this right for your early experiments starts with understanding the platform. Over time I've seen B2B SaaS marketers and founders executing on the wrong platforms or in the wrong way only to conclude that the platform does not work. Hope you find it useful!

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We're going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you'll notice that it is particularly popular in the B2B SaaS startup or tech startup world. Whether you're a marketer or a founder trying to grow a B2B tech startup, this video should help you understand the differences between the different stages of a lead. Hope you find it useful!

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem. We go over: - What demand generation is. - What lead generation is. - What the differences are between demand generation and lead generation. Hope you enjoy it!

How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to start running your marketing experiments and drive growth. This growth framework will provide you with the right mix of variables you when approaching experimenting, prioritising and executing marketing ideas efficiently. Note that every experiment should be data-driven therefore you should focus on gathering data from each executed idea to then compare. You'll need to focus and be quick to deprioritise the ideas that do not work and scale up the ones that do. Hope you enjoy it!

This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before, Jeremy had started other podcasts too and was named a top influencer by Forbes and a Top Millennial Influencer by BuzzFeed. We sat and discussed how Jeremy and Command Your Brand grew their revenue by 71% in a down economy and how other startups can apply the same principles. This was a very interesting chat as a few really simple but key growth strategies from both a business and marketing standpoint emerged, all whilst diving into the details of Jeremy's journey with Command Your Brand. Hope you enjoy it!

We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conversation with Mark as he discusses how he made not 1 but 4 successful startup exits and what it takes to start a business and grow it. Learn how to grow your startup with the various business and marketing strategies & tactics discussed to ensure higher chances of success. Find out about Mark LaChance's 4 successful exits and how to build highly profitable startups. Hope you enjoy it!

Increase your chances of getting hired in digital marketing by building a resume the right way. We discuss how marketing freshers or marketing graduates can add particular elements to a CV or Resume to increase their chances of breaking into the industry. Hope you enjoy it!

Growth hacking is a term that has been thrown around the marketing industry and the tech startup space for a while now, especially across startups in the different funding stages including pre-seed, Series A, Series B, Series C all the way to venture-funded companies, angel invested startups or even bootstrapped companies. It's only becoming more popular, but what is growth hacking? Growth hacking can be a pretty intense part of marketing as it can become cutthroat because of it's fast-paced and technical nature. This is why the role of growth marketing or growth hacking particularly suits tech startups. In this video, I try to explain what growth hacking is so stay tuned. Hope you enjoy it!

Growth marketing is a term that has been thrown around the marketing industry and startup space for a while now. It's only becoming more popular, but what is growth marketing? Growth marketing can be a pretty intense part of marketing as it can become cutthroat because it's fast-paced, technical and requires constant management. This is why the role of growth marketing or growth hacking particularly suits tech startups. In this video, I try to explain what growth marketing is so stay tuned. Hope you enjoy it!

Creating and growing a startup successfully can be an enjoyable and rewarding journey, albeit seen as very intense and stressful. Today we're going to focus on how to make that journey much easier as I sit down with Trevor Blake - a successful serial entrepreneur responsible for building and selling three startups for around $300m. Trevor is also the author of the New York bestseller: Three Simple Steps. This fireside style chat with Trevor was pretty eye-opening as he really discusses the key behind being successful in this current digital age, and how it can be done whilst working less and enjoying the experience. Hope you enjoy it!

Getting a marketing internship with no experience can be difficult. I'll be showing you the exact email template I used to secure a digital marketing internship when kickstarting my growth marketing career. I go through two different types of templates so stay tuned. You can find the internships email template here. Hope you enjoy it and you find it useful to secure the marketing internships you'd really like!