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In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one's for you. To connect with Jason, click here: https://www.linkedin.com/in/jasonleighkramer/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it's warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:42 Jason's Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.
Jason and I met after he read about me in "Walk The Blue Line" by James Patterson and Matt Eversmann. It was the Bad Brains reference that caught his attention. We linked up through IG, and I knew I had to have him on the show.Jason is a L.A. DJ for KCRW, an adjunct professor, music supervisor, photographer, and former first responder. We talk about his life living and working through the L.A. riots, his days working with Sublime and guerilla marketing for "40oz to Freedom" as well as seeing too many bodies during his shifts at the coroners office. Instagram: @kcrwkramerwww.kcrw.com
In this episode of Grow a Small Business, host Troy Trewin interviews Jason Kramer from Cultivate discusses his entrepreneurial journey, starting with a graphic design business before founding his current CRM strategy consultancy. He highlights the impressive growth of Cultivate, averaging 15 to 30% annually and expanding his team. Jason shares valuable insights into CRM strategy for nurturing leads and demonstrating marketing ROI, emphasising the importance of understanding your target audience. He also offers advice on key aspects of business growth, including hiring, the significance of work-life balance, and lessons learned from his experiences. Jason also touches upon the importance of good financial management and the "Profit First" methodology. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jason Kramer, the hardest things in growing a small business are finding quality people who are reliable, dependable experts with good communication skills. He also notes that juggling all the different aspects of the business can be difficult for some, though less so for him due to his organised approach. Reflecting on his early days, Jason would advise himself to seek out those who have experience and made mistakes to learn from them and accelerate success. What's your favorite business book that has helped you the most? Jason Kramer's favourite business book is "Profit First" by Mike Michalowicz. He states that this book has significantly impacted how they manage cash flow in their business using a system of multiple bank accounts. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jason Kramer recommends Donald C Kelly's podcast, "The Sales Evangelist", for valuable techniques and ideas. He also finds Jeff Blanto's "Sales Gravy" sometimes interesting. Additionally, Jason's company, Cultivate, offers "Profit Path", a tool with coaching and ebooks for tracking leads and marketing ROI. The "Grow Small Business Podcast" itself, hosted by Troy Trewin, who interviewed Jason, is also a relevant resource, with a past episode featuring Mike Michalowicz, author of "Profit First". What tool or resource would you recommend to grow a small business? Jason Kramer recommends The Sales Evangelist podcast by Donald C. Kelly for practical, actionable sales techniques and Sales Gravy by Jeb Blount for insightful tips on business and selling. He also highlights the importance of mixing in some non-business content for balance, like Conan O'Brien's podcast, which he enjoys for its humor and engaging interviews. What advice would you give yourself on day one of starting out in business? Jason Kramer's advice to his day-one self would be: “It's going to be a hell of a ride, unexpected but worth it.” He emphasizes the importance of learning from those who've gone before — seeking out people who've made mistakes and grown from them, so you can fast-track your own success by avoiding common pitfalls. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: When uncertain, seek out those who have walked the path before, learned from their mistakes, and use their experiences to accelerate your journey to success – Jason Kramer Technology alone doesn't solve problems; having the right people in place is key to effectively addressing those challenges – Jason Kramer I believe it begins with understanding who you're helping and the problems they face – Jason Kramer
Host Warren Wandling takes you behind the scenes to get to know a variety of leaders and the keys to their success. Discover strategies, tips and resources from leaders and entrepreneurs who have overcome obstacles to build resilience and achieve success. In this episode, Warren introduces you to Jason Kramer. Episode 113 – Failure […] The post Failure to Fortune with Justin Cao appeared first on Warren Wandling.
Staying organized in your business is crucial—whether it's managing finances, streamlining operations, or preparing for future team growth. Keeping yourself structured ensures efficiency and clarity.At the same time, don't be afraid to experiment. However, it's essential to track the results of those experiments. For example, if you're investing $2,000 a month in marketing, regularly assess its effectiveness rather than assuming it's working. Similarly, don't blindly trust someone just because they claim to be an expert—verify their expertise.Many businesses, even large ones, fall into the trap of making assumptions. They assume strategies will work, that hires are competent, or that expenses are justified, without proper evaluation. Avoiding these assumptions and staying analytical can make a significant difference in your success.
Host Warren Wandling takes you behind the scenes to get to know a variety of leaders and the keys to their success. Discover strategies, tips and resources from leaders and entrepreneurs who have overcome obstacles to build resilience and achieve success. In this episode, Warren introduces you to Jason Kramer. Episode 112 – Cracking […] The post Cracking the Lead Nurturing Code with Jason Kramer of Cultivize appeared first on Warren Wandling.
We're joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before founding Cultivize in 2018.Tune in to learn about how powerful a CRM and lead nurturing can be for businesses, and what's in store for the future.
Do you have a CRM system (Customer Relationship Management)? CRM tools have become a bit diluted over the years. But, a true CRM system can drive leads for your business like no other. We wanted you to learn from a bright mind who knows exactly how to make your CRM effective, so we welcomed on Jason Kramer, the Founder & CEO of Cultivize. They're your CRM guru for sales, marketing, and agency teams. Visit AfterTheLead.com and use code: StrategicCounsel to get $50 off the Profit Path sales tracking tool. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it's so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement.We talk about real-world examples, practical tips, and simple ways to turn cold leads into loyal customers. If you've ever wondered why promising connections don't always turn into sales, or how to fix that, this conversation has the answers.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!
Customer retention and growth in 2025. Jason Kramer is back to give you some easy and unique ways that you might not have thought of to retain and grow customers in 2025. Jason is the founder of Cultivize, a CRM consulting firm that empowers companies to identify, nurture, and transform leads into real revenue. Free P&L Statement and Balance Sheet https://tinyurl.com/2rjd6wxu Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147
On episode 527 of Delivering #MarketingJoy, Jason Kramer joins us to talk about how to turn marketing into a profit center, how nurturing can create more customers, and how to use your CRM to do marketing better. Great insights in this one! Listen now!
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue. Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai.
In this episode of the Construction Disruption podcast, co-hosts Ryan Bell of Isaiah Industries and Ethan Young dive into the intricacies of CRM platforms and sales optimization with Jason Kramer, founder, and CEO of Cultivize. Jason shares his rich experience from over 20 years in the industry, helping bridge gaps between marketing and sales for companies worldwide. Tune in as he discusses the importance of effective lead nurturing, the impact of digital transformation on the construction industry, and his top CRM recommendations. Plus, don't miss the challenge words game and a fun rapid-fire session!Timestamps00:00 Introduction and Host Banter00:54 Guest Introduction: Jason Kramer01:35 Jason's Background and Early Career03:20 The Birth of Cultivize03:41 Challenges in Sales and Marketing Alignment07:19 Lead Nurturing Strategies07:31 Common Mistakes in Lead Nurturing10:13 The Importance of CRM Systems11:55 Custom CRM Implementations15:46 Recommended CRM Platforms18:56 Digital Transformation in Construction21:11 Commercial vs. Residential Communication21:48 Measuring Lead Nurturing Success23:01 The Importance of Asking Customers25:35 Text Message Marketing Insights28:25 Advice for Young Entrepreneurs31:53 Wrapping Up and Resources33:29 Rapid Fire Questions39:49 Final Thoughts and FarewellConnect with Jason OnlineJason on LinkedIn: https://www.linkedin.com/in/jasonleighkramer/Website: https://afterthelead.comFor more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
An interview with Dr. Jason Kramer on some of the misinterpretations around chiropractic, and a whole new way of thinking about supporting your nervous system. Learn how to remove interference in the nervous system with brain chiropractic care. In your quest for total health and wellness, you might just need to hear what we have to say. Hosted by Laura Kopec, health and wellness expert and published author. For more information on Laura visit www.laurakopec.com and her practice www.kopecfunctionalwellness.com and for more information about Dr Jason Kramer, visit www.revolutionchiropractor.com All information in this conversation is for educational and entertainment purposes only and is not a substitute for medical advice. --- Support this podcast: https://podcasters.spotify.com/pod/show/laura-kopec/support
Productivity Straight Talk - Time Management, Productivity and Business Growth Tips
I sit down with the Founder of Cultivize, Jason Kramer, to dive into how effective lead nurturing and customer relationship management (CRM) can help you convert prospective buyers into customers. What You'll Discover In This Episode: ✔ What A CRM Really Is ✔ The 4 Components of A CRM ✔ Strategies For Lead Nurturing ✔ The Importance Of Connectivity To Your Website ✔ What Type Of ROI A Business Owner Can Expect ✔ The Factors To Consider When You're Buying Business Software ✔ How CRMs Can Help You Determine The Strength Of Leads ✔ What To Get In Writing Before You Choose A CRM ✔ What Amber Did To Hack The System ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/351 P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level! And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call
SEASON: 4 EPISODE: 23Episode Overview:In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers. Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.Guest Bio: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he's not driving client success.Resource Links:Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/Insight Gold Timestamps:02:56 I built a business for 16 years helping service based businesses with branding, web development04:52 If they get a no or a maybe they don't know what to do06:31 Education comes in a different form depending upon the business07:14 The flip side of nurturing is about the engagement08:39 What you have to really consider is how long the typical sales process is10:05 The nurture part13:34 There's often a misperception16:50 The CRM Fit Assessment 18:18 How good is the support21:32 What are the pain points you're having now23:35 Pipeline leakage, you talk about as a common CRM challenge25:51 I'm a really big proponent of creating automated reminders for salespeople26:40 The silos within organizations and companies 28:00 If they're logging their activity in the CRM….30:54 If I don't find that in my initial call with a prospective client, we probably won't work together 33:05 Afterthelead.comConnect Socially:LinkedIn: https://www.linkedin.com/in/jasonleighkramer/FaceBook: https://www.facebook.com/cultivize/Twitter (X): https://x.com/cultivizeYouTube: https://www.youtube.com/@CRM-advisor-implementorResources:
I'm excited for today's episode of Sell With Authority because we have an incredible guest expert joining us — Jason Kramer. If you haven't met Jason, he's the Founder and CEO of Cultivize, a consulting firm that helps businesses select, onboard, and implement a CRM — and then — put a lead nurturing and sales process in place so those tools deliver real ROI. Jason breaks down critical areas that will help your agency improve sales performance — from eliminating pipeline leakage to creating a structured, repeatable sales process. We cover the sales process end-to-end — focusing on how a properly implemented CRM can support every stage of the journey. It's all about ensuring that every opportunity is nurtured with precision from first contact to closed deal. If you take and apply the insights and wisdom Jason shares with you during this episode — you and your team will sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How effective CRM systems can diagnose “pipeline leakage” — and plug the leaks Strategies for tracking where new leads come from and the importance of meticulous follow-up How to nurture leads with excellence leveraging personalization Ways to use AI tools to enhance the personalization of your follow-up communications Tips on creating a structured, repeatable sales process to keep your sales pipeline flowing smoothly Resources: Website: https://cultivize.com/ Facebook Business: https://www.facebook.com/cultivize/ LinkedIn Personal: https://www.linkedin.com/in/jasonleighkramer/ Lead Nurturing Guide: www.afterthelead.com
Tune in to the Level Up Claims Podcast, where Galen Hair chats with Jason Kramer, CRM expert and founder of a tailored CRM solutions company. Discover why data and customer relationships are crucial for business success and how the right CRM can transform your operations. Perfect for business owners looking to effectively harness data and boost growth. Listen now! Highlights Importance of customer relationships. Marketing as an investment vs. expense. Value of a CRM for small businesses. Significance of follow-up in sales. Using data to improve timing and communication. Transition from marketing to political involvement. Experience and challenges in local politics. The patience required in politics vs. business. Importance of data in relationship building. Segmenting audiences for effective communication. Importance of micro and macro data management. Challenges of implementing CRM systems. Role of Cultivize in CRM setup and management. Essential steps for a successful CRM integration. Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Jason Kramer https://cultivize.com/
Welcome to another episode of Brick and Mortar Visibility! Today, we're diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who've already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here's the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that's why I'm thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason's expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he's not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today's episode, we'll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who've made serious bank by nurturing their current client lists. It's a reminder we all need: your current customers are your best asset. If you're not taking care of them, you're leaving money on the table.And if you're anything like me and you want to really dive into this work over the next 90 days—or maybe you've got a task that's been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It's a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today's podcast?
In this episode of The Sales Leadership Show, Phil Gerbyshak is joined by two powerhouse leaders in the agency space—Jason Kramer, founder of Cultivize, and Drew McLellan, CEO of the Agency Management Institute. They dive deep into the strategies that agencies can use to grow, streamline their operations, and foster better client relationships. Both guests share their wisdom on the evolving landscape of digital marketing and sales, with actionable insights for agency owners looking to stay ahead of the curve.Key Topics Covered:* Building and Scaling Agencies:* Jason shares insights into how agencies can leverage marketing automation to enhance client engagement and grow their business.* Drew discusses the importance of operational efficiency and how agencies can better structure themselves to scale sustainably.* Client Retention and Relationships:* Both guests highlight the critical role of client relationships in sustaining long-term success, offering tips for creating deeper connections and trust.* Technology and Tools for Growth:* Jason emphasizes the importance of choosing the right technology stack and offers advice on how agencies can effectively integrate automation tools to drive growth.* Drew touches on the balance between using technology and maintaining a personal touch in client interactions.Listen in above or enjoy the video below. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
Jason lives in NY with his wife, two children, and two dogs…you guessed it, it's not a quiet house. He is formally trained as a brand strategist and holds a communication design degree from Syracuse University. He started his career as a graphic designer at NYC ad agencies working with global clients in the travel, food, and liquor industries. Seeing an opportunity to help startups and small businesses with an alternative option in lieu of hiring several freelancers, Jason started his first company in 2002, a pioneering virtual agency long before that concept even existed. For over 15 years Jason's agency, JLK Creative, worked with a wide variety of service-based companies in the Metro NY area helping them with branding, web development, print, and email marketing. In 2018, Jason founded his 2nd company, Cultivize, and leveraged his existing partnership with SHSP. Today, Cultivize is one of only a handful of Platinum Certified partners in the world and 100% focused on coaching, empowering, and implementing lead nurturing strategies for its clients. Connect with Jason Website - https://cultivize.com/ Linkedin - https://www.linkedin.com/in/jasonleighkramer Connect with David Public Website: www.davidihill.com Real Estate University: www.realestateuniversity.club Facebook: https://www.facebook.com/davidihill/ LinkedIn: https://www.linkedin.com/in/davidihill 20-Minute call: https://www.davidihill.com/strategycall FACEBOOK COMMUNITY Please follow and join my Group- https://www.facebook.com/groups/ptmastery/
This week our host Brandi Starr is joined by Jason Kramer, Founder of Cultivise, a consulting firm specializing in B2B lead nurturing strategies and technology. Meet Jason Kramer, a seasoned expert who has identified and bridged revenue gaps in marketing and sales funnels for businesses of all sizes. Through his innovative work at Cultivise, Jason empowers companies to connect prospect and customer data with marketing campaigns and sales activities, driving better quality leads and substantial revenue growth. In this episode of Revenue Rehab, Brandi and Jason dive into the challenge of cleaning dirty data, aligning technology with business goals, and the importance of holistic reflection on marketing efforts. Discover actionable strategies to nurture leads effectively, harness the power of CRM, and boost your team's productivity by leveraging the right technology. Whether you're struggling with data chaos or looking for ways to enhance your sales and marketing connectivity, this episode promises invaluable insights. Bullet Points of Key Topics + Chapter Markers: Topic #1: The Challenge of Dirty Data in Business Processes [08:22] “Cleaning data is like convincing your child to clean their room,” Jason Kramer explains. “It's not glamorous, but it's essential. You can't just fix one corner and expect everything to be perfect. It's a continual commitment to maintaining a clean state, and this process needs to be holistic.” Topic #2: Evaluating Marketing Channel Effectiveness [17:45] “A key part of successful marketing is tracking and attributing where your best leads come from,” Brandi Starr comments. “If you're able to predict which channels generate the most revenue, you can tailor your future investments efficiently.” Jason Kramer builds on this, “We used QR codes to track lead origins and found that Facebook leads were less effective because we couldn't connect with them reliably. This insight told us we needed to tweak our approach.” Topic #3: The Gap in Lead Nurturing [23:14] “Companies often treat marketing and sales as separate silos,” Jason Kramer notes. “Marketing qualified leads (MQL) and sales qualified leads (SQL) are concepts that emphasize the importance of handoffs between teams, yet many companies fail to nurture leads who aren't ready to buy yet. A systematic nurturing process, like email sequences and education, can increase conversion rates by 63%.” So, What's the One Thing You Can Do Today? Jason's 'One Thing' is to start with a technology inventory. "Begin by taking a comprehensive inventory of the technology and software that you currently use within your sales and marketing teams. Identify what's being utilized effectively and what's not, and then consider the integration points between these tools. This will help you free up budget, ensure alignment with your business goals, and streamline your data flow. Remember, the right technology should support your strategy, not define it. By taking this first step, you'll lay the groundwork for better lead nurturing and ultimately, drive revenue growth." Take this actionable step to create a clear and organized snapshot of your current technology landscape, which will help in making informed decisions moving forward. Buzzword Banishment: Jason Kramer's Buzzword to Banish is "synergy." He wants to banish it because, as he explains, “It's become this catch-all word that, frankly, presents more confusion than clarity. Companies throw it around without really understanding or explaining what it truly means in their specific context. Instead of driving alignment, the term often ends up muddling communication.” Links: Get in touch on: LinkedIn Facebook YouTube Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website
Send us a Text Message.Struggling to find the right CRM system? In this episode, discover how to overcome CRM confusion to grow your business with CRM expert Jason Kramer, founder of Cultivize. We delve into the real challenges business owners face, from getting lost in tech jargon and aligning CRM features with business needs, to fearing investments in systems that won't scale.Jason shares his journey from graphic design to founding a successful CRM consulting business, offering straightforward advice that cuts through the noise. We discuss the critical need to understand your business processes before selecting a CRM, how to avoid costly implementation mistakes, and the leadership mindset essential for a smooth transition.Packed with actionable strategies and insights, this episode will guide you in choosing the right CRM software, streamlining your operations, and driving sustainable growth. If CRM complexity has you paralyzed, this conversation will empower you to make informed decisions, optimize your business, and lead with confidence.Connect with Jason Kramer:Visit afterthelead.com to access his valuable 14-page playbook on nurturing leads and to explore additional resources that can help you leverage your CRM effectively. Don't miss out on connecting with him on LinkedIn for more insights and support.Books Mentioned:Profit First by Mike MichalowiczThe Pumpkin Plan by Mike MichalowiczReady to Finish 2024 Strong?Don't wait until December to address your challenges. There's a few months left in 2024, now is the time to plan for a strong finish! Book a free strategy call with Dr. William Attaway to create a plan for impactful results. Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
Do you struggle to bridge the gap between lead generation and customer conversion?Jason Kramer, a CRM guru with over 20 years of experience in digital marketing and branding, is here to help!Jason is the founder of Cultivize, a consulting firm that helps agencies leverage CRM to build stronger client relationships. Jason has been using lead magnets and funnels for years to turn prospects into loyal customers.Ready to unlock the power of CRM for your business? Download Jason's FREE playbook, "A Playbook for Agencies: CRM Setup, Segmentation, and Lead Nurturing Strategies" and learn how to create a winning CRM strategy for your agency and its clients! ➡️ https://cultivize.com/learnmore/Tune in to this episode of the Conquer Local podcast to hear Jason's insights on CRM and how it can transform your sales and marketing!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
Why you should listenLearn how to spot inefficiencies in your current sales funnel and address them effectively.Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization.Discover practical tips for using technology to improve your sales team's performance and close more deals.Many tech consultants struggle with marketing and lead generation due to gaps in their sales processes. In this episode, I talk to Jason Kramer, founder of Cultivize, about the importance of building an effective sales process. Jason shares his expertise in B2B lead nurturing and sales funnel optimization, offering actionable strategies to improve sales team performance and close more deals. Tune in to learn how to bridge the gap between marketing and sales, enhance lead nurturing, and leverage technology to drive business growth.About Jason KramerJason started his career in marketing as a graphic designer in NYC in 1999, working with agencies and brands like Virgin Airways and Johnnie Walker. His first company, a boutique agency, was founded in 2002, and he helped hundreds of small businesses get on the map with his branding and web development expertise. 2018 Cultivize was established to help B2B organizations leverage lead nurturing strategies and technology to convert leads into paying customers. Jason's direct and agency consulting clients call him the Yoda of CRM strategy, especially when harnessing the power of SharpSpring.Resources and LinksCultivize.comJason's LinkedIn profileEmpower your sales and marketing teams to close more deals with a lead-nurturing strategy. Get the Playbook here.Previous episode: 543 - Why Process Mapping is Key to Salesforce Implementations with Jessie MeadCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring Youtube channelTech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
What's the ideal word count for a successful cold email? To find out, tune into this episode of the Sales Evangelist Podcast. In this episode, I sit down with Jason Kramer to discuss the ins and outs of effective email outreach. Jason, the founder of Cultivize, shares his proven framework for enhancing email effectiveness and driving better results in the sales process. Click play to gain actionable insights and strategies in email outreach. Meet Jason Kramer Jason Kramer founded Cultivize, a company dedicated to helping businesses optimize their sales process through nurtured lead generation and effective use of CRM tools. With a marketing background and deep sales experience, Jason has pioneered innovative strategies for ensuring nothing falls through the cracks. The Magic Number for a Successful Email One of the key takeaways from this episode is the ideal word count for an email. But what is it? To find out, tune into this episode at 3:33! This magic number ensures clarity and focus, making your emails more effective. Effective Cold and Warm Outreach Strategy Jason sheds light on different strategies for cold outreach and warm leads. He provides a detailed email framework that includes: 1. Introduction Email (8:11 - 9:47): Short, to the point, focusing on the problem you solve. 2. Case Study Email (9:55 - 10:54): Provide proof of your solution's effectiveness. 3. Follow-Up Emails (10:55 - 11:47): Checking if the prospect received your previous email. 4. Reintroduction Email (12:26 - 12:59): Offering additional value and insights. 5. Continuous Engagement (13:03 - 14:29): Using CRM insights, LinkedIn networking, and even text messaging for diversified touchpoints. Best Practices for Email Subject Lines and Links Jason advises keeping email subject lines between a specific amount of words to increase open rates. He also shares how many links you should have in your email to ensure higher domain quality and reduce the risk of getting flagged by spam filters. "The quality of your domain name is a big deal, right? Because if you get blacklisted or be seen as a spammer. It's going to affect not only what you're doing, it's going to affect the whole company." - Jason Kramer. Resources Afterthelead.com Jason Kramer on LinkedIn Cultivize Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2. This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3. This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
While all of hip hop prizes authenticity, as Van Lathan put it in Filthy Slime Pt 1: “In street rap authenticity is more important than skill”. Today we dive into the ways that this genre's prizing of authenticity has evolved to a point where some rappers aren't just merely making artful commentary or provocations about gang life, but are using their lyrics to document and at times admit their involvement in serious crimes, including murder. Here in the second installment of our deep dive into rap on trial, our guests Van Lathan and producer 4-IZE help us examine this cultural debate in the larger context of an evolution happening right now in rap music. We look at the role played by everything from social media to record labels, and try to grapple with what this means not only for Young Thug's RICO case but for the future of artists living in high crime neighborhoods. Special thanks to Prince Paul, Jason Kramer, Bill Donahoe, Kmele Foster, 4-IZE, Megan Phelps-Roper, and Van Lathan. Music in this episode from Cobey Bienart and Peter Lalish Email your feedback, criticisms and story suggestions to hello@reflector.show We will read all feedback and respond in a future episode. Our website: reflector.show Thank you to our sponsors. You can visit them here to learn more: FIRE GROUND.NEWS Other links: Van Lathan's Higher Learning Podcast Spotify Playlist of Songs in this episode Check out 4-IZE's Music
Music has been a feature of American culture wars since at least the time of Elvis Presley's gyrating dance moves on The Ed Sullivan show in 1956. But amidst all the moral panics about hip-shaking and backmasking, there is a legitimate and fascinating question about the role and influence that popular music plays on human behavior and on society more broadly. Today, we are publishing the first episode in our breakdown of the debate around Rap on Trial and what it says (and misses) about the role of music in culture. We begin in 1985 with Tipper Gore's fight against Prince and the obscenity of 80's rock music, then dive deep into the rapper Young Thug's current RICO case in Atlanta Georgia and other cases where music is being brought into criminal trials. Our goal, as always, is to try and understand this story and everyone involved in the best faith possible. Which, yes, means we are going to steel-man Tipper Gore, Young Thug and T.I. all in the same story. To listen to Filthy Slime Part 2 right now: SUBSCRIBE Special thanks to our guests, Billboard Magazine's Bill Donahoe and Van Lathan from The Higher Learning Podcast. As well as Prince Paul, Jason Kramer, Kmele Foster, and Megan Phelps-Roper. Music in this episode from Cobey Bienart and Peter Lalish Email your feedback, criticisms and story suggestions to hello@reflector.show We will read all feedback and respond in a future episode. Our website: reflector.show Thank you to our sponsors. You can visit them here to learn more: FIRE GROUND.NEWS Other links: Van Lathan's Higher Learning Podcast Spotify Playlist of Songs in this episode
Send us a Text Message.Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in capturing every nuance of the customer journey. From the significance of utilizing both first touch and last touch attribution models to ingenious tricks like deploying unique QR codes, we arm you with strategies to ensure no lead goes unnoticed, and every marketing effort is accounted for.We discuss the frequently overlooked gap between marketing lead generation and sales, and how businesses often fail to track the journey of a lead into a sale effectively. Through client stories, Jason illustrates common challenges in marketing attribution and offers solutions like geo-targeted advertising and the strategic use of first-touch and last-touch attribution models. He emphasizes the importance of selecting the right CRM tools, like HubSpot and SharpSpring, and aligning team efforts for credible and effective marketing strategies that demonstrate clear ROI.Check out Jason's company CultivizeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:00 Inspiring Marketing Success Stories03:03 The Importance of Marketing Attribution04:50 Exploring Attribution Models and Strategies08:02 Leveraging CRM for Effective Marketing14:31 Final Thoughts and Advice on Marketing Investment
Join us for another insightful episode of Making Sales Social as we delve into the art of scaling sales success with special guest Jason Kramer, founder of Cultivize. Discover key strategies and technologies essential for building a scalable sales process. From aligning with buyer journeys to leveraging AI, Jason shares invaluable insights gained from over 15 years of experience in B2B lead nurturing and sales strategy. Tune in for actionable tips and expert advice on taking your sales process to the next level.
SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
Guest: Jason Kramer Guest Bio: Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. Guest Links: For any of the resources mentioned in this podcast and to connect with Jason, listeners can visit the following link: https://cultivize.com/salesology About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com
Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we're diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance between automation and authenticity in sales outreach. Jason unpacks how CRM systems can script our sales processes without sacrificing the personal touch that clients crave. We discuss the power of segmenting contact lists and the use of AI and dynamic content in email marketing to engage customers more effectively. Plus, Jason shares his insights on using data to tailor messages to customer needs and preferences, the benefits of re-engaging past customers, and the crucial elements of a successful sales and CRM playbook. Join us as we uncover the true value of nurturing leads versus merely generating them, the art of being helpful rather than pushy, and how to employ technology as an assistant without losing your unique voice. Whether it's learning to effectively utilize AI in creating content, or understanding the importance of personal interaction for providing value, this episode is packed with strategies designed to keep your company top of mind for customers. Jason Kramer founded Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology, after identifying revenue gaps in marketing and sales funnels for his B2B clients while running his own creative agency for 15 years. Be sure to visit this link to access resources and the playbook Jason shares. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the dynamic world of entrepreneurship and marketing, the journey from self-made beginnings to cultivating thriving businesses offers a wealth of insights and strategies. In a compelling conversation between Phil Gerbyshak and Jason Kramer, founder of Cultivize, several key themes emerge, resonating with anyone looking to navigate the complex landscape of sales, leadership, and business growth. This article delves into their discussion, highlighting the pivotal advice and experiences shared by Jason Kramer, underlining the essence of listening, learning, and leading in the business domain.Surround Yourself with People Smarter Than YouOne of the first and most impactful pieces of advice Jason Kramer embraced in his entrepreneurial journey was the importance of surrounding himself with individuals smarter than himself. This principle, although commonly advised, proved to be a cornerstone of success for Kramer. "Surrounding myself with people smarter than me has proved to be ultimately successful for my business and my life," Kramer reflects, underscoring the value of diverse insights and expertise in fostering personal and professional growth.The Art of Communication and Learning from OthersKramer's background in communication and design laid the foundation for his venture into marketing, highlighting the natural progression from visual to broader communication strategies. He emphasizes the continuous learning curve as an entrepreneur, where understanding the intricacies of running a business, from profit margins to overhead costs, becomes crucial. Kramer's journey underscores the pivotal role of mentors and coaches in bridging knowledge gaps, especially in the early stages of business ownership.Self-Discovery and Seeking MentorshipThe path to finding mentorship and guidance, according to Kramer, begins with self-discovery and the acknowledgment of one's need for help. "It was really listening to these other people and meeting them...that's how it started, just meeting people and recognizing they can provide something to me that can be useful," Kramer shares. This proactive approach to networking and openness to learning from others' experiences and mistakes has been instrumental in shaping his business philosophy.Email Marketing and Beyond: A Focus on Nurturing LeadsAs the conversation delves into strategies for sales success and scaling, Kramer brings to light the critical aspect of what happens after capturing a lead. The focus shifts to nurturing these leads, understanding the buyer's journey, and effectively communicating the value proposition. Kramer emphasizes the importance of looking beyond the initial contact, "It's learning from other people's mistakes but also saying, 'Hey, what are the top brands doing really exceptionally well?'...It's about taking it from what happens after the lead, nurturing that lead, educating that lead through the buyer's journey."The Unique Brand Identity of CultivizeKramer's decision to create a unique brand name like Cultivize reflects his desire for distinctiveness and memorability in the marketplace. The name Cultivize, a blend of 'cultivate' and 'seize', encapsulates the dual focus of cultivating client relationships and seizing opportunities to convert leads into customers. This branding strategy highlights the innovative approach Kramer employs in standing out in a crowded market.A Holistic Approach to Sales and MarketingThroughout the conversation, Kramer advocates for a holistic and integrated approach to sales and marketing. He stresses the importance of understanding the sales process, employing the right tools, and automating where possible to enhance efficiency and effectiveness. The emphasis on a data-driven approach and leveraging technology to optimize the sales cycle is a recurring theme, showcasing Kramer's forward-thinking mindset.You can get more of Jason's mindset and download some of that insight at https://afterthelead.com/Wrapping it upIn conclusion, Jason Kramer's insights from his conversation with Phil Gerbyshak offer a deep dive into the strategies and mindsets that contribute to successful entrepreneurship and marketing. His emphasis on continuous learning, mentorship, effective communication, and innovative branding underlines the multifaceted nature of building and scaling a business in today's competitive environment. As we navigate the complexities of the business landscape, Kramer's experiences and advice serve as a beacon for aspiring entrepreneurs and seasoned professionals alike, reminding us of the power of collaboration, innovation, and strategic thinking in achieving long-term success. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
Attention Sales Professionals: Want to skyrocket your email response rates and engagement with prospects? Get ready for a game-changing solution that will revolutionize your sales email communication and drive incredible results. Stay tuned to discover how you can achieve this and transform your sales game. Uncover the shocking truth about the common mistakes in email communication that could be costing you valuable leads. Learn how to transform your approach and skyrocket your response rates. Stay tuned to uncover the unexpected secrets that will revolutionize your sales game. This is Jason Kramer's story: Jason Kramer's journey into mastering effective sales email communication stems from his early passion for communication, which he elevated to graphic design and verbal communication. With a robust background in marketing, communication, and advertising, he ventured into the realm of web development and marketing, where he gained invaluable experience in handling leads and managing the sales process. Jason's unique approach involves layering communication and advertising on top of data, particularly CRM, to drive enhanced results for companies. His focus on helping companies navigate the challenges of lead management and data segmentation has led to remarkable improvements in response rates and prospect engagement. Emphasizing the importance of a defined process and the right tools to manage it effectively, Jason's insights resonate with sales professionals seeking to elevate their email communication skills. Through personalized and customized strategies, Jason has effectively adapted to the evolving dynamics of sales communication, making him a trusted advisor for sales professionals looking to optimize their email outreach and engagement. It's all about the impression of the brand and the way that the brand exists in the marketplace. - Jason Kramer This week's special podcast guest is Jason Kramer Jason Kramer, the founder of Cultivize, brings a wealth of experience in marketing, communication, and advertising to the table. His expertise lies in leveraging data within CRM to help businesses effectively manage their lead nurturing process. With a focus on establishing meaningful connections with prospects, Jason's insights are invaluable for sales professionals looking to build stronger relationships with buyers. Through his practical approach and emphasis on defined processes, Jason provides actionable strategies that resonate with sales leaders and professionals. In this episode, you will be able to: Master the art of lead nurturing and relationship building to supercharge your sales success. Unlock the secrets of optimizing sales engagement and outreach for unparalleled results. Learn the keys to effective sales email communication to skyrocket your response rates. Refine your sales process to achieve greater efficiency and effectiveness. Uncover powerful lead generation strategies to fuel your sales pipeline. The key moments in this episode are: 00:00:08 - Introduction to FlyMSG.io 00:01:10 - Building Stronger Relationships with Buyers 00:03:22 - Unique Insight into Jason Kramer 00:05:21 - Lead Nurturing Process 00:09:08 - Establishing Meaningful Connections 00:13:42 - Automation and Engagement Strategies 00:14:52 - Approaches for Sales Qualified Leads 00:16:27 - Cold Outreach Strategy 00:18:38 - Extended Sales Engagement Campaign 00:26:45 - Personal Rapport and Quality Over Quantity 00:27:45 - Protecting the Integrity of Salespeople 00:28:34 - Analyzing the Initial Email 00:34:30 - Ineffective Follow-Up 00:36:45 - Inappropriate Humor in Email 00:40:29 - Lack of Value in Subsequent Emails 00:41:08 - The Pitfalls of Email Outreach and Sales Sequences 00:42:39 - Uncovering Sales Intelligence Tools and Email Scraping 00:46:19 - The Need for Process and Oversight in Sales Outreach 00:48:41 - Accountability and Process in Sales Management 00:53:42 - Key Steps for Improving Sales Outreach 00:55:14 - About afterthelead.com 00:55:37 - All-time favorite movie 00:56:10 - The timeless appeal of "The Big Lebowski" 00:56:22 - Gratitude and podcast wrap-up Timestamped summary of this episode: 00:00:08 - Introduction to FlyMSG Mario Martinez, Jr introduces the podcast and the guest, Jason Kramer, the founder of Cultivize. They discuss lead nurturing and the importance of managing leads that come into the sales pipeline. 00:01:10 - Building Stronger Relationships with Buyers Jason Kramer shares his background in marketing and advertising and emphasizes the need for a defined process when handling inbound leads. He highlights the importance of nurturing and educating leads to make informed decisions. 00:03:22 - Unique Insight into Jason Kramer Jason Kramer reveals a surprising fact about himself and his wife - matching skull candy tattoos of Mickey and Minnie Mouse. Mario Martinez Jr. reacts with surprise, creating a lighthearted moment in the conversation. 00:05:21 - Lead Nurturing Process Jason explains the importance of having a CRM and using it effectively in the lead nurturing process. He emphasizes the need for a well-maintained database and establishing a cadence for touching base with prospects during the sales process. 00:09:08 - Establishing Meaningful Connections Jason outlines strategies for establishing connections with prospects, including personalized emails, LinkedIn engagement, and occasional text messaging. He highlights the importance of tailoring communication to fit the prospect's pain points and preferences. 00:13:42 - Automation and Engagement Strategies Jason discusses the common "spray and pray" approach to engagement and the use of plain text messages. He emphasizes the importance of leveraging data to nurture leads and tailoring the approach based on the prospect's engagement level. 00:14:52 - Approaches for Sales Qualified Leads The conversation explores the distinction between handraisers and sales qualified leads, with Jason highlighting the need for different approaches. He emphasizes the importance of providing value and authenticity in the initial outreach, tailored to the prospect's specific pain points. 00:16:27 - Cold Outreach Strategy Jason delves into the intricacies of cold outreach, stressing the importance of targeting the right audience and titles within organizations. He discusses the effectiveness of short, personalized emails with minimal links, coupled with tracking and monitoring engagement signals. 00:18:38 - Extended Sales Engagement Campaign The conversation shifts to the concept of elongating the sales engagement campaign over four months, challenging the traditional 30-day outreach model. Jason shares insights on continuous tweaking and monitoring, with a focus on high-quality leads and personalized rapport-building. 00:26:45 - Personal Rapport and Quality Over Quantity Jason explains the personalized approach to building rapport through multiple touchpoints, including LinkedIn, text messages, and phone calls. He emphasizes the importance of weeding out unqualified prospects and prioritizing quality over quantity in the engagement process. 00:27:45 - Protecting the Integrity of Salespeople Mario and Jason discuss the importance of protecting the integrity of salespeople by blurring out company names and individual names in email examples. They also discuss the potential impact on sellers' reputation. 00:28:34 - Analyzing the Initial Email Mario and Jason review an initial email from "Bob" and critique its use of jargon, lack of clarity on results, and the sender's identity. They emphasize the need for personalized and value-driven communication. 00:34:30 - Ineffective Follow-Up The conversation shifts to "Bob's" follow-up emails, highlighting their lack of value and the use of generic phrases. Mario and Jason discuss the negative impact of overly frequent and unhelpful follow-ups on the recipient. 00:36:45 - Inappropriate Humor in Email Mario and Jason critique "Bob's" attempt at humor in an email, deeming it inappropriate and off-putting. They emphasize the importance of maintaining professionalism and relevance in communication with potential clients. 00:40:29 - Lack of Value in Subsequent Emails Mario and Jason analyze "Bob's" repeated attempts to confirm email receipt without providing value or addressing the recipient's needs. They stress the importance of delivering meaningful content and value in every communication. 00:41:08 - The Pitfalls of Email Outreach and Sales Sequences Mario and Jason discuss the challenges of poorly crafted email outreach and sales sequences. They highlight the importance of understanding buyer behavior and the negative impact of spammy and ineffective messaging. 00:42:39 - Uncovering Sales Intelligence Tools and Email Scraping Mario reveals how he sets up an alias email to identify when sales intelligence tools scrape his information. Jason emphasizes the importance of understanding the technology being used and the implications of email scraping for sales outreach. 00:46:19 - The Need for Process and Oversight in Sales Outreach Jason underscores the lack of oversight in sales outreach and the need for a refined process. They discuss the importance of aligning sales and marketing efforts to ensure qualified leads and a consistent brand presence in the market. 00:48:41 - Accountability and Process in Sales Management Jason emphasizes the need for accountability in managing sales teams and the importance of refining processes for effective outreach. They highlight the significance of communication between sales and marketing teams to drive qualified leads. 00:53:42 - Key Steps for Improving Sales Outreach Jason outlines three key steps for improving sales outreach, including evaluating technology usage, centralizing data, and establishing a collaborative agreement. They stress the importance of working together to achieve business growth and informed decision-making. 00:55:14 - About afterthelead.com Jason mentions afterthelead.com as a resource for great information, contact details, and giveaways. He also shares the correct spelling of his name for those looking for more information. 00:55:37 - All-time favorite movie Jason shares his all-time favorite movie, "The Big Lebowski," highlighting its well-written and entertaining factors. He even recently enjoyed watching it with his 14-year-old son. 00:56:10 - The timeless appeal of "The Big Lebowski" Jason emphasizes the enduring value and entertainment of "The Big Lebowski," mentioning that he found it just as good watching it for the 30th time as he did the first time. 00:56:22 - Gratitude and podcast wrap-up Mario expresses gratitude to Jason for being on the show. He also urges listeners to leave a five-star rating and review for the podcast on iTunes and promotes the download of fly message for increased productivity. Mastering Email Communication Highly effective email communication isn't simply about crafting an email and hitting send. It requires understanding the recipient's pain points, being concise and clear with the message, and personalizing content to capture the recipient's attention. With an average email receiving only about 15–20 seconds of a reader's attention, keeping your message short and to the point, along with the strategic inclusion of case studies or examples, ensures your email gets the attention it deserves. Optimizing Sales Outreach Effective sales outreach starts with an in-depth understanding of the target audience and tailoring the messaging accordingly. This requires sales professionals to steer clear of generic mass emails and focus more on personalized, value-driven communication. Utilizing the correct tools, deploying the right strategies, and regular monitoring of engagement can significantly optimize outreach efforts, helping sales teams connect more meaningfully with prospects and increase the likelihood of closing deals. Establishing Meaningful Connections Developing strong relationships is a crucial aspect of a successful sales strategy. By understanding the length of the sales cycle, identifying a suitable touchpoint cadence, and using effective communication tools, businesses can build substantial connections with prospective clients. An appropriately planned and well-implemented strategy can lead to more engagement, improved trust, and ultimately a higher conversion rate. The resources mentioned in this episode are: Connect with Jason Kramer on LinkedIn and send him a personalized message to start a conversation. Visit afterthelead.com to access valuable information, contact details, and free giveaways and playbooks related to lead nurturing and sales enablement. Download FlyMSG and sign up for free to save 20 hours or more in a month and increase your productivity. FlyMSG is a free text expander and personal writing assistant that can help you streamline your writing and communication tasks.
In this podcast episode, John Golden interviews Jason Kramer, founder of Cultivate, about preventing lead leakage in sales organizations. They discuss the importance of consistency in the sales process, learning from top performers, and maintaining effective communication between sales and marketing teams. Jason emphasizes the need for a reliable CRM platform and the significance of adapting to changing customer behavior. He also highlights the services offered by Cultivate, including a free email audit for podcast listeners. The episode concludes with both expressing gratitude and promising more valuable content in future episodes.
Jason Kramer shares his journey to being an EMT during the AIDS Epidemic, LA Riots, and Northridge Earthquake to Fox Sports to KLOS and KCRW. He talks about the magic of Sunday nights, how he created and drove his own luck through persistent work, asking for opportunities, and taking on new challenges. He shares a bit of his experience being present during the inception of Billie Eilish, including being in the opening scene of her documentary and playing himself in three movies. Jason discusses his various creative pursuits, including photography, directing videos, and teaching.Guest: Jason Kramer, KCRW DJ, Music Supervisor, Photographer, and EducatorFor the last 20 years, Jason Kramer has been in the field of music and radio. Born and raised in Los Angeles, California, Kramer worked as an EMT during the late 80s and early 90s; and through the 1992 Los Angeles riots. After changing his career as a medic in the hard streets of LA for ten years, he decided to work in radio starting in 1992 on KLOS, screening calls for the widely popular "Seventh Day." From that point on, Jason realized that music and radio were his calling.During his transition, he started off with a stint working with SoCal favorites Sublime and their label Skunk Records. In 1996, he moved on to Fox Sports TV as their full-time music supervisor for 6 years, leading him to become a show producer on Fox Sports Radio. He has also worked in various other aspects of music including management, radio DJ, publishing, creative consulting, music photography, education, and as a music supervisor. Jason started off as a KCRW volunteer in the mid-90s and has been on air since 1997 during a show called The Lab. You can hear Jason on his weekly show on Sunday nights on KCRW and KCRW.com, and can be found playing himself on several films and TV shows in the past few years. Links:KCRW: https://www.kcrw.com/music/shows/jason-kramerX: https://twitter.com/kcrwkramerIMDB: https://www.imdb.com/name/nm2625239/Wikipedia: https://en.wikipedia.org/wiki/Jason_KramerFacebook: https://www.facebook.com/jason.kramer.37LinkedIn: https://www.linkedin.com/in/liquidcourage/
Learn how Jason Kramer mast over $500,000 with Seamless.AI in just 5 months on the this episode of Sales Secrets! SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you struggling to connect the dots between agency services and the results you drive for clients? Do you produce leads for clients without being sure if they're following up? What about your own marketing efforts? Do you have a process in place for outreach and follow-up? Throwing money at marketing initiatives without correctly measuring their performance can leave agencies with unanswered questions and uncertainty. An effective CRM is the answer; which is why today's guest has specialized in helping agencies enhance their sales process with the right tools. In this interview, he talks about some common mistakes agencies make with follow-up and processes and how they can improve. Jason Kramer is the founder of Cultivize, a marketing technology company that helps B2B businesses and digital agencies streamline their sales and marketing process and retain more clients. He's one of the world's few certified strategists and implementers for the SharpSpring platform. In this episode, we'll discuss: What to look for in a good CRM platform. Why agencies should insist clients use a CRM. How to improve your agency sales follow-up process. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show. Changing Your Niche to Adapt to the Market Back in 2001, Jason Kramer was working at an agency in New York with big clients like Virgin Atlantic Airways. After 9/11, the agency went from 60+ people to 14 people very quickly. At the time, he was already doing some freelance work on the side so his choices seemed clear. He could either go work for another big agency or he could start his own business. That decision led to starting his first agency, focused on web development services. After a while, it became harder to sustain his business with the emergence of new tools that made website design more accessible. He eventually sold that agency. In his new agency, Jason and his team help B2B businesses and agencies streamline their sales and marketing process and are top Sharpspring integrators. Technology alone doesn't solve problems, so Jason's secret sauce is leveraging his experience in order to identify pain points in his clients' processes. Next, they pair clients up with the right technology to meet their goals. The challenge is having the right team to adopt the technology. It's a lot of moving parts and Jason's key to success is his team's hands-on approach. They're involved from the very beginning and have a deep understanding of how to customize technology to reach clients' goals. What to Look for in a Good CRM Platform When they first start working with Cutlivize, many clients don't have CRM technology in place. So the first step is to analyze whether or not a SharpSpring is a good fit. Their criteria for a good CRM include intuitive adoption for new users, affordability, and fully inclusive of add-on capabilities. Most of their clientele doesn't have a CRM and is starting from scratch with SharpSpring. About 30% of their clients transition from another CRM platform to SharpSpring with their help. However, that 30% usually needs some convincing to consider the idea of migrating to a new system. When clients are using another platform, they've usually stuck to that technology simply because they've been using it for a long time. Some clients are using dated systems and worry they won't be able to export their data. Another big concern is training the client team on a new CRM. In those cases, Jason asks to see how the company uses this technology on a daily basis. The majority of clients discover they're not actually using the technology as much as they thought. Whatever the concerns, the most important element to ensure a successful migration will be that the sales team is a part of that conversation. Why Agencies Should Insist Clients Use a CRM The Cultivate team has worked with over 30 agencies helping their clients get more out of a CRM for their clients. Jason says those agencies are leaving money on the table because any agency is only half the equation. They're normally getting leads into the organization. However, it's up to the client to actually talk to those clients, close the deal, and report the results of those leads. You can effectively track your results for clients if they aren't tracking things on their end as well. According to Jason, agencies that don't offer a CRM platform service struggle because the clients don't follow through on those leads. This ultimately affects the results clients see and they will continue to shift agencies. In reality, the problem is the client doesn't have a system in place to track everything. For these cases, Jason's team offer to help with strategic planning and integrating the CRM so they can have transparency to show what's actually working. Additionally, based on their model, it can work as an additional passive revenue stream for the agency. The agency offers value to the client and gets an additional revenue stream for something their team doesn't even have to touch. How to Create an Effective Agency Sales Follow-Up Process Typically, when Jason's team comes in to assess a company they find there's some sort of follow-up process. However, it tends to be inconsistent. Most have no rhyme or reason for their outreach efforts. On the other hand, there are some who are too aggressive with their outreach. They make multiple attempts every week, making phone calls and sending emails, which quickly turns people off. Generally speaking, follow-up should be done in a way that is ethical but also friendly and not overbearing. Additionally, these interactions should be tracked. If you sent 50 quotes, how many of those are likely to close? Which ones do you still need to follow up with? At the end of the day, you want to sell, not be stuck with mundane emails forever. That's why a follow-up process is so important. Prepare templates to ensure you're sending emails that provide value and a reason for reaching out. This empowers the sales team and makes their outreach more effective. What Can You Do to Improve? Understand their goals. The best way to help your client make a decision is to understand them and their business. It can take a few months to get a client going and excited to work with you. If that client usually has a very busy summer season, for instance, explain that your process can take up to three months to get ramped up. Therefore, it's important to get started three months or more before that busy summer season. Providing value and education. Instead of sending back-to-back messages asking when they're going to make a decision, you can explain a little bit about your process, how it's done, and why you'll need a certain amount of time to do it. Educating the client and providing information is helpful without being pushy. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360. Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.
Jason Kramer is the Founder and CEO of Cultivize, an agency that helps B2B organizations leverage lead-nurturing strategies and technologies to convert leads into paying customers. He helps sales teams boost accountability, lock in client loyalty, and create more customer purchases while systematizing the sales and marketing process. With over 20 years of marketing experience, Jason is a SharpSpring Certified Consultant. Before Cultivize, he was the Founder of JLK Creative, where he worked with service-based companies on branding, web development, print, and email marketing. In this episode… Customer relationship management (CRM) platforms are viable solutions for overwhelmed businesses struggling to organize their contacts and data. But what is the leading software, and how can you migrate from antiquated technology? When it comes to assessing a new platform, Jason Kramer finds that most companies don't leverage the full potential of their current software, leading to lost data that can't be extracted easily. The transition process requires strategic communication and collaboration to make informed decisions about the updated technology. SharpSpring is an all-inclusive and cost-effective CRM platform that streamlines the adoption process. As a SharpSpring partner, Cultivize helps organizations disseminate their data and customizes the software for business goals. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Jason Kramer, Founder and CEO of Cultivize, to talk about how his company helps agencies transition to SharpSpring. Jason explains the challenges and key considerations for migrating to SharpSpring, how Cultivize white labels the platform for agencies, and best practices for quote follow-ups.
Lead nurturing can be anything from creating a podcast to writing blog articles. In the case of our guest today, there's more of a constraint on lead nurturing using software, which results in sales. This week, episode 151 of The Digital Agency Growth Podcast is about lead nurturing that actually works! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Jason Kramer share the importance of finding a process for effectively nurturing prospective buyers into customers. They also discuss some actionable steps you can take right now to connect the dots between marketing and sales. Jason Kramer, founder of Cultivize started his marketing career as a designer working with agencies in NYC in the early 2000s. He started his first company in 2002 and helped hundreds of small businesses get on the map with his branding and web development expertise. In 2018, he formed his 2nd company, Cultivize to help established B2B organizations leverage lead nurturing strategy and technology to convert leads into paying customers. His direct clients and agency consulting clients, call him the Yoda of CRM strategy, especially when it comes to harnessing the power of the integrated CRM, Marketing Automation, and Sales Platform, called SharpSpring. Jason lives in the Hudson Valley, NY has been married for 15 years, and has 2 children with a passion for music, theater, kickboxing, and anything Disney.In this episode, Dan and Jason discuss the following:Connecting the dots between marketing and sales.The process of planning and strategizing the use of automation on the sales and marketing sides of the business.What SharpSpring is and the pros and cons of the tool.Ways for you to improve your lead nurture, so you don't miss out on the sale. How lead nurturing takes the lead generating a step further in getting results for your clients as marketing agencies. The importance of human interaction when nurturing your leads.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JASON KRAMER:LinkedInCultivizePlaybookEmail Analysis (Limited Free Offer)Email Analysis - $150 Offer CONNECT WITH DAN ENGLANDER:LinkedInSales Schema
In this episode we talk to Lt. Col. Jason Kramer with the 194th Comptroller Flight and Senior Master Sgt. Justin Scherer with the 194th Contracting Office. Together, along with Retired Chief Master Sgt. Jason Witts, summited Mt. Rainier in July. We talk about the training that goes into the multi-day climb, the equipment they used, the hazards of traversing glaciers and much, much more.
My guest this week is Jason Kramer, who's been working in radio in Los Angeles since 1992 and has hosted an influential weekly radio show on KCRW for the past 24 years. Jason has also worked at Fox Sports TV as their full-time music supervisor for 6 years, which then led him to work as a show producer on Fox Sports Radio. He has also worked in various other aspects of music including management, publishing, creative consulting, music photography and continues to work presently as a commercial concept music supervisor for the prestigious music company, Elias Arts. During the interview we spoke about the work of a music supervisor, how music supervision has changed over the years, dealing with temp tracks, what a sports radio producer does, the future of radio, and much more. I spoke with Jason via zoom from his office in Los Angeles. On the intro I'll take a look at some interesting Shazam numbers, and 10 microphones that haven't changed in a really long time.
In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel. The goal of Cultivize is to solve this all-too-common problem by educating and coaching people to better learn the process and master the technology.“A lot of businesses don't have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It's a known fact that it's far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms have risen to prominence by enabling sales teams to become significantly more efficient and effective when this technology becomes part of their daily toolbox.” – Jason KramerJason, who has used SharpSpring for 11 years and is a Platinum Certified SharpSpring Consultant, talks with Eric about everything from customer retention tips, to the issues with attribution, to why podcasts are growing in popularity today, and much more. Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:An internet marketing, eCommerce, lead gen, publishing, and online media expert, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton About Jason Kramer, Founder and CEO of Cultivize:At Cultivize, Jason specializes in helping B2B & D2C companies retain customers, grow repeat business and improve email engagement while systemizing sales and marketing processes. Connect with Jason: https://www.linkedin.com/in/jasonleighkramer/For more information & To connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
In this episode of Rave Conversations Sara Morris and Joe Siemandel sit down with Lt. Col. Jason Kramer, 194th Wing director of plans integration and execution, to talk about the unique and diverse structure of the 194th Wing. They also talk about the Wing’s vision, mission and the current priorities of: never failing and Airman, building and sustaining readiness, and developing the future. If you would like to co-host or have a topic you would like to see covered on an episode of Raven Conversations please email us: sara.m.morris7.civ@mail.mil
I interviewed Jason Kramer who is the founder of Cultivize a marketing automation company. Jason has 20 years of marketing experience and discussed his experience in the marketing industry, and his journey founding two companies. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
You know that in order to maximize sales in your business, you need a steady flow of leads. And it isn’t just a matter of advertising, marketing, social media posts, email direct mail, etc. to generate the leads. You have to figure out how to turn those leads into prospects and then convert them to clients. The special guest on this episode of Sales Chalk Talk is Jason Kramer, a specialist in Lead Nurturing. When you listen to this podcast, you’ll learn: • How to attract prospects to open your emails • How to determine whether marketing automation is a good fit for your business • How often you should publish a blog or newsletter • How CRMs can help you manage and nourish your leads • And MUCH, MUCH more! Jason’s website is http://cultivize.com
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who’s potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they've walked through the […]
On this episode Roman sits down with Jason Kramer. He's a late night radio DJ on KCRW and a freelance music supervisor. They discuss his career in the industry spanning almost three decades, how music has changed since he got started, and the importance of staying creative outside of music.
KCRW is known throughout the country as one of the top "tastemaker stations", often times discovering artists before they hit the mainstream. Jason Kramer is KCRW's music supervisor and host of his own show, featuring music curated from around the world.
I bring you my long time friend Jason Kramer as he trains for his 13th Boston Marathon. We talk about growing up in Staunton, IL, listening to Van Halen's 5150, the Beasties, running HS Track, and then him taking on the granddaddy of all foot races, the Boston Marathon. Jason runs for the Alzheimer's Association, and you can donate to his team in their goal for a "World Without Alzheimer's" https://www.crowdrise.com/alzheimersassociationboston2017/fundraiser/jasonkramer1
The future of insights is at IIeX. New ideas, new approaches, new faces - IIeX is all about the innovation and bold thinkers changing the face of our industry. This June 13-15, we're returning to Atlanta for our biggest, boldest and most disruptive IIeX yet. You'll learn about the most exciting innovations disrupting the world of insights, be challenged and inspired, and meet future business partners. Join us for three unforgettable days of the best thought leadership, networking and inspiration our industry has to offer.
The future of insights is at IIeX. New ideas, new approaches, new faces - IIeX is all about the innovation and bold thinkers changing the face of our industry.
The future of insights is at IIeX. New ideas, new approaches, new faces - IIeX is all about the innovation and bold thinkers changing the face of our industry. This June 13-15, we're returning to Atlanta for our biggest, boldest and most disruptive IIeX yet. You’ll learn about the most exciting innovations disrupting the world of insights, be challenged and inspired, and meet future business partners. Join us for three unforgettable days of the best thought leadership, networking and inspiration our industry has to offer.
At Canadian Music Week last month Mike sat down with freelance music supervisor and ex head of music for Elias Arts Jason Kramer. Kramer has worked with brands such as Kia, Pepsi, Target, Lexus, and Toyota, and in 2014 he won the Guild of Music Supervisors Award for Best Music Supervision in Advertising. Find out more about Jason: Twitter: @kcrwkramer Website: inthesoundsystem.com KCRW: kcrw.com/jasonkramer To subscribe to the SynchStories Podcast via iTunes click here. For more great content check out Synchblog.
Often, when we think of art/music technology, we imagine that people get into it by watching YouTube videos, or seeing things in concerts, or through some other indirect method. But often, a hands-on experience is what lights people off in a new direction, and Jason Kramer is at the heart of that process. He is the co-owner and in-store manager of Control Voltage, one of the few US stores that carry modular and analog synth gear, and on a daily basis he has the opportunity to introduce people to the gear of their future. It was fun to talk to Jason - an incredibly personable guy - about how a community develops around art/tech, what it's like to run a store filled with dreamy gear, and what he thinks needs to happen in the music world. This was an in-store interview, so it is a little echo-y, but the interview is well worth it!
Today I'm talking with the head of music supervision at Elias arts and Saturday night host on KCRW, Jason Kramer. Elias arts is a prestigious music production company based in Santa Monica and New York. Elias Arts specializes in original music composition, sound design, music supervision, and audio branding for television, film, and commercials, and has won countless awards for over the years. Jason’s extensive knowledge of music coupled with a great intuition makes him an integral part of the Elias Team. His job is to help find the perfect music solution for every project. Jason has also been a part of the KCRW 89.9 FM family for the last 14 years and still hosts the widely popular show on Saturday Evenings from 10-12. He is immersed in all the new music before it hits the airwaves. Jason also has been heavily involved in virtually every aspect of music for decades, from working with bands like Skunk Records/ Sublime, to music supervision, radio producing for FOX, publishing, music photography and commercial and television production. We talk about how environment, relationships, knowledge, passion, and persistence play a part in being heard above the noise! We also talk about how you can get your music licensed. Aaron Bethune. Music Specialist. Creative Collaborator. http:www.playitloudmusic.com & http:www.abovethenoise.ca For more information you can check out: KCRW: http://www.kcrw.com/people/kramer_jason?role=host Elias Arts: http://eliasarts.com/elias-arts-hires-new-head-of-music-supervision-jason-kramer/ Follow Jason on Twitter: @kcrwkramer