Podcast appearances and mentions of ashlee sang

Brian chats with Ashlee Sang, a values-aligned brand messaging strategist and consultant who equips visionaries to clarify and amplify their message. Drawing on her background in anthropology, Ashlee brings a values-centered approach to brand development, content creation, and marketing strategy. In this episode, she details common challenges faced by values-driven founders, shares her six pillars of successful brand messaging, and gives a few quick tips to get your brand's story out of your head and into the world. Episode Highlights Mission-driven businesses are “why”-driven businesses. Ashlee defines a mission-driven business as one deeply rooted in its reason for being, also known as its “why.” “A mission-driven business is a group of people, or a solopreneur, who have a really, really clear reason for being -- a really clear why -- that is driving them toward every single decision,” Ashlee said. If the mission is the “why” of the business, then Ashlee's sweet spot is working with the “how” of the business: its values. “Values-driven is the operating system; it's the mechanism,” Ashlee said. “If I can always point back to core values, then I always know it's in alignment.” Businesses evolve through experimentation. Ashlee started her entrepreneurial career as a freelancer on the side while working in nonprofits and NGOs. Through years of experimentation, she discovered and refined her niche of values-aligned messaging and now encourages her entrepreneur clients to embrace their own trials. “No matter how well prepared you are, no matter how much research you've done, no matter how firm your plan is, there are so many other factors at play,” she said. “One of my favorite things about business is we sort of get paid to experiment.” Clear messaging builds clarity and confidence. After more than six years in the business, Ashlee has noticed her clients commonly struggle with feeling too scattered to find the common threads in their work or being too close to their work to articulate it clearly. Clear brand messaging can overcome these challenges because it creates a cohesive experience for clients, partners, and team members. “We can all write an email,” Ashlee said. “We can all slap together something on a website. But are we really going in with intention, thinking about those tiny details and the big picture? … The idea is a lot less important than the experience we're creating for people.” Follow the six pillars for a successful brand messaging strategy. Ashlee defines brand messaging strategy as how a business wants to be known, and she's narrowed a successful brand messaging strategy to six core components: Brand statement Mission statement Values Voice Audience Key differentiators Together, these elements serve as the root system that informs all marketing, operations, and external communications for a business. “I like to think of a brand as a tree, so the messaging strategy is the root system holding everything else up,” she said. “Brand messaging strategy is the focus and intention of the brand you are building.” Resources + Links Ashlee Sang: Website, Instagram, LinkedIn, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.___________________________________________EPISODE 139.Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/______________________________________________Learn more about our guest expert, Ashlee SangAshlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Do you struggle to find the right words to share what you do? Are you always stumbling over your elevator pitch? No idea what your brand story is? This episode of the Unapologetic Mompreneur podcast is for you! Join me as I chat with values-aligned messaging and marketing consultant, Ashlee Sang, all about how to create an impactful brand for your business. From aligning your business with your core values to the six elements that go into creating a powerful brand and from identifying your dream client to finally nailing your elevator pitch, get ready to discover how to connect your head with your heart and find the right words so that you can transform your vision and brand into messages your dream clients love. CONNECT WITH ASHLEE:

Feeling the crunch of balancing business, family, and everything in between? Join Kimberly and brand messaging strategist, consultant, and collaborator Ashlee Sang as they unpack the importance of empathetic marketing, prioritization, and letting go of perfectionism. Discover how sharing real struggles can foster genuine connections and why it's okay to accept 'good enough.' Grab your coffee or your wine and get comfortable, because this episode is packed with massive value!LinksWebsite: https://ashleesang.com/Podcast: https://ashleesang.com/podcast/ BEYOND THE HYPE: How to Save $ with S Corps the RIGHT WayRegister now: https://taracpafirm.com/s-corp-masterclass/ Connect with Kimberly on Instagram: https://www.instagram.com/taracpafirm/ Website: https://www.taracpafirm.com/

So often we want to know in advance what our life will look like, what decisions we will make along the way, and what results those decisions will lead to. We want to come up with the perfect plan today and then simply stick to it for the rest of our life.But life is not meant to be lived by a plan.And as much as we want to predict the future, it cannot be predicted. Instead, we can shape our future - by the steps we take every day.And it all starts with firsts - actions, decisions, and events that shift the direction of our lives forever. They show us who we are, what we are made of, and what we stand for.In this episode, I am joined by a guest - an amazing, passionate, brave woman and my dear friend Ashlee Sang. She is sharing her story about how the 4 years she lived in Senegal, a country that many of us haven't even heard about, shaped who she is, what she stands for, and how she sees the world today.EPISODE BREAKDOWN:[02:10] How she moved to Senegal for love[06:23] Dakar is a place of firsts that would shape her whole life[09:28] The sensory overload of living in Dakar, the capital[11:52] Ashlee's biggest lessons from life in Senegal[13:55] Back to the USA: life after Senegal[15:48] Would Ashlee make the same choices if she could go back?[17:31] How Ashlee felt having shared her story[19:03] Ashlee's message to everyone who thinks they're not a storytellerConnect with Ashlee SangInstagram: @ashleesangconsulting Podcast: Purpose & ProgressWebsite: ashleesang.comOTHER EPISODES YOU MIGHT LIKE:My First Date With the Power of Storytelling, and Where The Podcast Is HeadingThe Page About the First Time I Put Myself First, ReallyThe Page About the Mustang Convertible, Parking Brake, and Feeling BadassThe Page About Doubts, Overthinking, and Getting UnstuckLife Design 101, Part 1: What Does It Really Mean to Thrive in LifeHAVE A STORY YOU WANT TO SHARE WITH THE WORLD?Complete this form, and if your story is a good fit for the Breverie Handbook Podcast, I'll reach out to you with the next steps. I cannot wait to learn more about you and your story! CONNECT WITH OLENA:Telegram: https://t.me/olenamytrukEmail: olena@thebreverie.comWebsite: thebreverie.com SUPPORT THE SHOW!Haven't left a review yet? All you need to do is go to Apple Podcasts (here). Thank you in advance for your support, it means the world to me!

On this episode of the podcast, Ashlee Sang joins us to share how she manages her personal and business finances as she builds her marketing consulting business. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, Ashlee equips conscious and caring leaders to take confident, meaningful action in alignment with their values. She believes that when business feels and does good, revenue and impact will follow. WHAT ASHLEE DISCUSSED: * How she has navigated the financial aspect of launching her business while ensuring her personal finances remains stable * How she has created and maintained budgets for both her business and personal finances. * How she's navigated income fluctuations in business * Her favorite tools and resources to run her business AND MUCH MORE HOW TO KEEP UP WITH ASHLEE: Via her website: https://www.ashleesang.com/clever On LinkedIn: https://linkedin.com/ashleesang On Instagram: https://www.instagram.com/ashleesangconsulting ❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books ❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages/ ❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog ❤ Follow us on Instagram: instagram.com/clevergirlfinance

In the following episode, Sarah chats with Ashlee Sang of Ashlee Sang Consulting and she tells us about the importance of values in establishing a memorable and impactful brand. Ashlee walks us through how (and why) to establish, define, and apply your brand values for a purposeful business.Ashlee offers a fresh perspective and tools to make better, faster decisions that connect with internal teams, external audiences, and even ourselves as the founders, leaders, and visionaries!Join us for this absolutely invaluable episode.VISIONARIES GUIDE TO ELEVATOR PITCHEShttps://www.ashleesang.com/bevASHLEE SANG CONSULTINGhttps://ashleesang.com/FOLLOW ASHLEE ON INSTAGRAMhttps://www.instagram.com/ashleesangconsultingFREE MASTERCLASS FOR MOBILE BARSwww.mobilebevpros.com/masterclassWORK WITH SARAHwww.mobilebevpros.comJOIN OUR FREE FACEBOOK GROUPhttps://www.facebook.com/groups/mbpgroupCONNECT ON INSTAGRAMhttps://www.instagram.com/mobilebevpros/JOIN THE MOBILE BAR ACADEMYhttps://mobilebevpros.com/join-mobile-bar-academy/

Hey, Mama! Today's episode is a special one because I sat down to chat with my podcast launch client, Ashlee Sang. We launched Ashlee's podcast back in February of this year, and it's been so amazing to watch her journey. In this episode, we chat all about brand values and values aligned messaging, and so much more! We also talk about her podcast, Purpose & Progress, and how she's incorporated her brand values into her podcast content. In this episode, you will learn:What are brand values and values aligned messagingWhy brand values and values aligned messaging matterHow Ashlee supports her clients with creating brand values and values aligned messaging that truly reflects who they areAshlee's podcasting journeyConnect with Ashlee Sang:WebsiteInstagram: @ashleesangconsultingLinkedInPodcast: Purpose & ProgressFreebie: A Visionary's Guide To Elevator PitchesResources Mentioned in Today's Episode:My Interview on Ashlee's Podcast, Purpose & Progress: Putting Family First in Life & Business with Andria SingletaryRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For the full show notes, head to www.mamaturnedmompreneur.com/episode101I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Ready to launch your traditional or private podcast with strategy? Have a podcast but haven't monetized it? Or is your podcast growth stagnant?Let's see how I can best support you and to see if we're a good fit to work...

189. Strategic Brand Messaging We're uncovering the secrets to standing out and attracting your ideal clients. Discover how clarifying your values and audience personas can help you create a strong and authentic brand voice to help you stand out in our noisy world.  Connect with Ashlee on Instagram @ashleesangconsulting Download your free guide, A Visionary's Guide To Elevator Pitches: https://ashleesang.com/motivatedmom Tune into the Purpose & Progress Podcast: https://www.ashleesang.com/podcast Loved this episode? Share it on Instagram and tag us @amytraugh Click here to grab our FREE guide Market Your Business… Without Spending a Dime

In our latest specialist interview we talk to Ashlee Sang who has spent decades working with impact led founders, companies and non-profits about brand messaging and communications in the context of impact led ventures.Ashlee takes us through a framework of thinking on how to connect values, actions and messaging so customers or other stakeholders not only understand what you stand for but also what this means for you and you brand specifically.It's not enough to simply define values but define what you actually mean in terms of your actions, especially where those reach the customer/stakeholder Whilst this is a challenge and an opportunity for all founders and brands, it's uniquely relevant to impact led brands.  Shape the System is  an independent podcast with support from KPMG High Growth VenturesMore about KPMG High Growth VenturesScale up for success. We're here for that.We navigate founders and their teams to the services they need to reach their next milestone. From startup to scale and beyond. No matter where you are right now, we'll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.Links:Website: About (highgrowthventures.com.au)LinkedIn: https://www.linkedin.com/showcase/kpmg-enterprise-high-growth-ventures/Contacts:highgrowthventures@kpmg.com.au

Your values have a living, breathing function in your business, and Ashlee Sang is an expert at bringing them to life. Ashlee does values-aligned brand messaging strategy and marketing consulting. Many women Ashlee works with struggle to talk about themselves or find it difficult to string together their long CV into a cohesive bio or personal brand. Many founders have a clear vision but need an outside perspective to translate it to those outside of their heads and hearts. Leaders need clearly defined values to base their decisions on and rally their teams and board members around. Listen and learn how value-aligned brand messaging can transform your business, and be sure to connect with Ashlee and share what you loved about this episode! Download “A Visionary's Guide To Elevator Pitches” https://landing.mailerlite.com/webforms/landing/n4h3g8    Connect with Ashlee: Ashlee's Website: https://ashleesang.com/  Ashlee's Instagram: https://www.instagram.com/ashleesangconsulting/  Ashlee's LinkedIn: https://www.linkedin.com/in/ashleesang/  Podcast - Purpose & Progress Podcast: https://ashleesang.com/podcast/  Book a coffee chat with Ashlee: https://ashleesang.com/contact/    Connect with Dani: Website: https://www.daniellehamlet.com/ Instagram: https://www.instagram.com/danihamlet/  LinkedIn: www.linkedin.com/in/danihamlet Download the Content Bank Roadmap: https://www.daniellehamlet.com/contentbankworkflow  Want to have a coffee chat with ME!? It will be fun. Click here

Get ready for another Making Good first! Today's episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we're diving into this subject on the podcast, and we couldn't imagine a better guide than Ashlee Sang.Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you're going to as well. 

Episode Summary: This week, I had the privilege of chatting with Ashlee Sang: brand messaging strategist, consultant, collaborator, and mastermind of Ashlee Sang Consulting! The similarities between Ashlee's journey and my own journey are so strong, you won't want to miss this one! In this episode, we cover: How Ashlee landed in the consulting world The importance of leading with your values How to become "known" for your "thing" Thank you so much for joining me! Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/ Check out my website haleyejohnson.com  Check out how we can work together https://thepropegy.com/work-with-us-2/   Resources mentioned in this episode: Ashlee's Instagram: http://instagram.com/ashleesangconsulting or https://www.ashleesang.com/links A Visionary's Guide To Elevator Pitches: https://www.ashleesang.com/messy Shout out to my dog for not barking, my editor Angela for doing her thing, and my friend Devin for letting me use his music.  Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ

In this episode of the Central Illinois Business Leaders Podcast, we had the pleasure of interviewing Ashlee Sang, the owner of Ashlee Sang Consulting LLC, a brand consulting firm based in Bloomington, IL. Ashlee shared her journey of starting her own business and the challenges she faced along the way. She also discussed the services her firm offers, which include marketing strategy, branding, brand direction, and purpose-driven growth direction. Ashlee shared her insights on the importance of building a strong brand identity and the role brand clarity plays in today's digital age. Throughout the conversation, Ashlee emphasized the significance of defining your target market and speaking directly to those niche customers. Her passion for helping small businesses and entrepreneurs succeed with branding was evident in this candid and informative discussion. Whether you're an aspiring entrepreneur or looking to take your business to the next level, this episode is packed with valuable insights and advice that you won't want to miss. Tune in now to hear from the inspiring Ashlee Sang! Special CIBL Link: ashleesang.com/centralil

Ashlee Sang, brand messaging strategist, consultant and collaborator, speaking about aligning your brand with your values and creating significant impact. We live in a world where consumerism is at an all-time high, and it's has a huge impact on our values and our relationships with brands. In this video, we are discussing the aspects of conscious consumerism and what it means for us as humans, business owners and entrepreneurs We want to encourage you to start thinking about the impact that consumerism has on the world around you, and how you can start to change the way you think about your brand. https://ashleesang.com Ashlee's guide to elevator pitches  https://ashleesang.com/a-visionarys-guide-to-elevator-pitches/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com                peter@theyakkingshow.com  https://karytechsolutions.com               kathleen@theyakkingshow.com Timeline 01:05                     Ashlee's background 04:22                     Conscious Consumerism 06:13                     What sets Ashlee apart – values 08:46                     Worldview influences 09:33                     Empathy 10:50                     Ashlee's typical clients 13:27                     Impact 16:55                     Why should you support a cause? 22:45                     Inclusivity vs Exclusivity 24:47                     Working with Ashlee 28:25                     Success Secrets 29:35                     Contact Ashlee

Tune into this episode where you will learn how to create value-aligned messaging in your marketing with my guest Ashlee Sang, owner of Ashlee Sang Consulting and host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose. How to generate consistent leads through YouTube without spending hours creating endless content that doesn't convert (FREE WEBINAR): https://ln-k.me/ytmasterclass Want to learn how to get your first YouTube video created, using only your phone? Make sure to sign up for my mini-course here: https://ln-k.me/ytminicourse Ready to get started with YouTube? Book a call with me Today! https://ln-k.me/ytsalescall Watch the YouTube video for this episode: https://www.youtube.com/watch?v=psYxmPIEh6Q CONNECT WITH ME: Facebook: https://www.facebook.com/wandermintcreative/ Instagram: https://www.instagram.com/wandermintcreative/ TikTok: https://www.tiktok.com/@wandermintcreative Join my Facebook group - YouTube Organic Lead Machine https://www.facebook.com/groups/youtubeorganicleadmachine --- Send in a voice message: https://podcasters.spotify.com/pod/show/wandermintwarrior/message Support this podcast: https://podcasters.spotify.com/pod/show/wandermintwarrior/support

What do your brand values and messaging say about you as a business owner? It allows you to build trust and create an impact to take meaningful action in alignment with your brand.  Today, I am chatting with Brand Messaging Strategist Ashlee Sang about how to create a brand voice and messaging that aligns with the impact you want to make globally. In this episode, Ashlee and I dive into: How Ashlee moved out of the non-profit sector and became a Brand Messaging Strategist What brand values are and why they should be the foundation of your business Getting rid of the word ‘help' in your copy  Building relationships as a way to get your message out into the world ...and much more   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep69. Are you an introvertpreneur who feels stressed out and overwhelmed while marketing your business in an extroverted way? My monthly membership, The Introvertpreneur Club, will give you the support you need as a service provider, freelancer, or any other service business to feel comfortable and confident in your business. This membership will help you find the marketing methods that work best for your business and so much more! Use the link below to join a community of like-minded entrepreneurs and receive support on your introvertpreneur journey.  thetarareid.com/join-the-club 

Today's 5-Star Guest is Ashlee Sang,  Brand Messaging Strategist, Consultant & Collaborator at Ashlee Sang Consulting. Ashlee found her way to marketing and communications via an unconventional mix of Anthropology, Linguistics, and French at Washington University in St. Louis. (All of which influence her current work, believe it or not.)Before launching her business full-time in 2019, Ashlee worked with nonprofits, including a law school alumni department, an international headquarters of a human rights education NGO, and a county branch of Habitat for Humanity. She also freelanced on the side for many years, not knowing at the time that she was preparing for entrepreneurship.By combining these experiences with the conscious consumerism movement she was exploring in her personal life, Ashlee discovered brand messaging and marketing strategy and business for good...and never looked back.She has since worked with over 70 businesses on everything from brand development and media list building to content creation and copywriting, always with values and audience-driven messaging at the core.Connect With Ashlee Sang Consulting: https://ashleesang.com/Contact Ashlee: https://ashleesang.com/info/about/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!One Cause - The most intuitive event and online fundraising software available! Visit www.OneCause.com to help make your busy event-planning life less stressful and more successful!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

In episode no 107 we have a special guest Ashlee Sang In this episode We will discuss with Ashlee today's topic Brand Value, So don`t forget to subscribe and leave a review on our podcast. let's dive in --- Support this podcast: https://anchor.fm/rasel-chowdhury2/support

So here it is episode 100 of the podcast. Not like our usual episodes this is just a quick reflection and celebration on the journey so far.  Here are some of our most popular episodes: 5 ways to embed social impact in your business  Create your social impact story  Different ways to present your social impact  #38 Possibility vs Power & Pity in Volunteerism with Breauna Dorelus #1 When & how to measure social value with Heidi Fisher #10 Social Value in Corporates with Danielle Aberg #84 Your Values based brand strategy with Ashlee Sang

Creating your brand message helps your entire team with communication, hiring, team culture and makes your marketing so much easier. Building it takes time but doesn't have to be difficult. Ashlee Sang is here to help you with where to get started.

Join Lori and her guest, Ashlee Sang, as they talk about effective brand messaging in the nonprofit space. Ashlee is a brand strategist and consultant, where she works with businesses with their brand messaging strategy. With a background in nonprofit organizations, how has she been able to help them with growing their impact? Stay tuned!   Here are the things to expect in this episode: Your brand values trickle into every facet of your business. Working with visionary founders and start-ups. How her background in anthropology paved her way to the nonprofit world. The value of considering your audience in every single decision you make. And much more!   About Ashlee Sang:   I found my way to marketing and communications via an unconventional mix of Anthropology, Linguistics, and French at Washington University in St. Louis. (All of which influence my current work, believe it or not.)   Before launching my business full-time in 2019, I worked with nonprofits, including a law school alumni department, an international headquarters of a human rights education NGO, and a county branch of Habitat for Humanity. I also freelanced on the side for many years, not knowing at the time that I was preparing for entrepreneurship.   By combining these experiences with the conscious consumerism movement I was exploring in my personal life, I discovered brand messaging and marketing strategy and business for good. I've never looked back.   I've since worked with over 70 businesses on everything from brand development and media list building to content creation and copywriting, always with values and audience-driven messaging at the core.   Connect with Ashlee! Website: https://ashleesang.com/ Free Workbook: https://ashleesang.com/PositiveImpactPhilanthropy LinkedIn: https://www.linkedin.com/in/ashleesang/ Instagram: https://www.instagram.com/ashleesangconsulting/   Organizations mentioned: One Percent for the Planet: https://www.onepercentfortheplanet.org/   Connect with Lori Kranczer! Website: https://www.everydayplannedgiving.com/  Facebook Group: https://www.facebook.com/groups/positiveimpactphilanthropy  LinkedIn: https://www.linkedin.com/in/lorikranczer/  

Ashlee Sang works with visionary founders to take the messages from their heads and hearts and communicate them to the world. She became an accidental entrepreneur when learning about PR and communications in the non-profit world, and started balancing freelance work with her full-time job. We sit down to talk about all things 'value-led' decision making, running a business vs being employed, and how added flexibility impacted family life. If you are interested in the how and why of starting a business around your values then this conversation is for you. You can find out more about Ashlee and the services she provides via her website, Instagram and LinkedIn. And click here to download her Stand Up to Stand Out Workbook for free! Want to work towards a truly limitless career? Connect with me and find out more information on how we can work together here: Newsletter | 1-1 coaching | Career Playbook Like my intro music? Download a copy here from UK musician Intalekt

In this episode, I'm interviewing Ashlee Sang! Ashlee is based in Central Illinois, with a background in anthropology and a penchant for travel. Through Ashlee Sang Consulting, she uses the power of words to help purpose-driven founders discover and share their message so they can grow their impact and their business. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at ashleesang.com.

Values may sound like a buzzword or simply a box you need to check in your business, but the reality is that our values can help guide our business and stand out. When you're able to communicate your values, you can better connect with your audience. In this episode, Ashlee Sang joins us to share how to determine your values, communicate them effectively, and work them into your speaking strategy. Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/180

In this bonus episode, we're taking a break from Sell With a Summit: Speaker Edition snippets to talk about how to use your brand messaging to make summit decisions easier! Hosting a summit or even speaking at a summit can require a lot of decisions, right? Ashlee's sharing her strategies for creating brand messaging guidelines that will help you make those decisions with a lot less heartache (and headache). Get Ashlee's workbook at https://ashleesang.com/standout (ashleesang.com/standout) Connect with Ashlee on Instagram https://www.instagram.com/ashleesangconsulting/ (@ashleesangconsulting) and on https://www.linkedin.com/in/ashleesang/ (LinkedIn) Mentioned in this episode: Evergreen Summit Audio Training If you're ready to host a summit or have already hosted one and want to get more out of the months of work you put into your summit, jump over to evergreensummits.com. I put together a free audio training that you can take on the go in your regular podcast player! https://virtualsummitsuccess.captivate.fm/evergreen-summit-training (Evergreen Summit Audio Training)

As a purpose-driven business, aligning your messaging with your values and sharing what you stand for is integral to being profitable and standing out amongst the rest. That's why episode 85 of The Positively Living Podcast is about building a profitable, purpose-driven brand! In this episode of The Positively Living Podcast, my guest Ashlee Sang shares the importance of knowing your purpose and values and provides actionable steps you can take right now to align your business with that purpose and values in order to do good, build connections, and impact others. Ashlee and I cover the following topics:What it means to have a purpose-driven brand and how it can help you avoid unaligned distractions. The importance of consistency in your content. Your visual branding and brand messaging work together to tell the overall story of your business and build trust between you and your customers. Simple ways to implement business for good to break the misconception that only large businesses can make an impact.Guiding you through the next steps for you to pivot your business into a more profitable, purpose-driven, impactful business model.Every business decision can start a ripple effect, so why not start a ripple that does good for others. Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/If you're ready to reduce stress and overwhelm by doing less, yet still achieving more, join me for a Strategy Session. Go to www.positivelyproductive.com/strategy and use the promo code PODCAST.CONNECT WITH ASHLEE SANG:WebsiteInstagramStand Up to Stand Out WorkbookCONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesWork with Lisa! Get the Core Values Worksheet in my Free Resources hub!LINKS MENTIONED IN THIS EPISODE:Positively Living Podcast: Three Signs Your Biz Needs Rebranding with Maria PlatusicPositively Living Podcast: Ethical Marketing Rebellion with Dr. Michelle Mazur Positively Living Podcast: Ethical Copy that Converts with Mia Francis- PoulinPositively Living Podcast is ClickUp Right For Me with Layla PomperNotionDance Song Playlist Volume 1, Volume 2, Volume 3Music by Ian and Jeff ZawrotnyStart your own podcast with Buzzsprout!

If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss: 6:30 recognizing your core values and core audience when growing a business  7:00 the impact your values have on your decision making process 8:01 why some decisions in your business are an easy yes or a quick no 9:45 strive for consistency in your business and personal life  11:39 standing up for your values in order to stand out 12:37 how to find your companies true values  13:14 why you should stand for your values 16:31 learning about yourself when out of your comfort zone 19:21 having the courage to go into the unknown  Want more from Ashlee? At Ashlee Sang Consulting you will be coached to stand up for your core values and shown how to grow your business. Connect with Ashlee on all the social media platforms: Linkedin Instagram Facebook Twitter And of course if you're looking to grow your existing company, we'd love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That's right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

On today's episode, Ashlee Sang talks about how you can work with purpose-driven solopreneurs and service providers. She also explains how you can base everything you do in your freelance businesses around a set of core values—and how that will help you make decisions, find the right clients and grow your business. Ashlee lives in Central Illinois. She owns Ashlee Sang Consulting, where she works with visionary founders who want to grow their impact and their business in a way that's rooted in values and propelled by purpose. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education non-governmental organization (NGO) in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Ashlee began working with purpose-driven founders after learning about the conscious consumerism movement. She wants to work with businesses that have a mission and impact in the world. Ashlee always keeps that goal in mind as she selects clients. She has taken plenty of projects in the past that didn't align with her values and she realized she always dreaded the work and the client. Now she focuses on attraction marketing—walking the talk and standing up for her values as a way to set herself apart. Before living in Illinois, Ashlee lived in Senegal for four years. Moving there was the most formative decision of her life. She was studying anthropology, French and linguistics as a study-abroad student and ended up meeting her future husband. So, after graduation, she moved to Senegal and landed a job with an NGO. In Senegal, she learned a lot about herself, about interpersonal and organizational communications, and about viewing different cultures from various perspectives. The years in Senegal shaped how she now views the world and supports her goal to provide empathetic accountability because she has met and spoken to so many different types of people. For example, it has helped her develop clients' audience personas because she can better get into other people's heads and hearts. Ashlee believes in making value-based decisions. She has a set of core values that she operates from. The list includes intentionality, progress, open-mindedness. They guide who she works with as well as her offerings. Making value-based decisions impacts both your marketing and your operations. For example, it helps with knowing what to post on social media, who to pitch to, how much to charge and who to hire. Ashlee recommends sitting down and creating a list of values and periodically reevaluating that list. This way of working supports prioritization and hedges “shiny object syndrome.” It shows up in the everyday work and in the big decisions. The benefit of basing decisions on your values is alignment: If it feels better for you, it feels better for your clients. Ashlee supports the nonprofit 1% for the Planet and highlights this on her website. As part of this, she has committed to giving 1% of her revenue to an environmental nonprofit of her choice. She also lists her brand values on her website, but living your values is more important than just listing them. When you take the time to do this foundational work—your personal vision, your business mission, your list of values—it makes decision-making throughout your life and business easier.   Biz Bite: Turn Off Email Notifications   Resources: Support Deliberate Freelancer at Buy Me a Coffee. Subscribe to the Deliberate Freelancer newsletter. To help you get clear on your values and how to apply them to your marketing and decision-making, download Ashlee's free book “Stand Up To Stand Out Workbook.” AshleeSang.com Ashlee Sang on LinkedIn Ashlee Sang on Instagram 1% for the Planet American Society of Journalists and Authors (ASJA) fall membership drive. Use the code: 2021FALLDRIVE ASJA Membership FAQs  

Ashlee Sang is a brand messaging strategist who's passionate about helping people live out their purpose and create as much of an impact as possible.  She started out in the international development space, where she worked with an NGO on human rights education. After living in Senegal for four years and freelancing on the side, she decided to use her communication and copywriting skills to serve more business owners and nonprofits.   In a lot of ways, her journey and story align with mine. Instead of picking one single cause or impact area to focus on, she leans into her multi-passionate interests and serves a variety of purpose-driven businesses and organizations across causes.  I love how Ashlee breaks down client personas and how to create your value-based brand messaging in a way that aligns with your purpose. If you're wondering where to start with your brand strategy, this is the episode for you.  In this episode, we discuss:  Striking a balance between structure and not feeling boxed in The importance of laying a brand foundation Whether you need to separate your personal and brand values  How to get to know your audience and create your client persona  Establishing your core messages to connect with your target audience “Your brand messaging strategy should absolutely grow and evolve with you as the founder— with your audience as you learn more about them and with your skill sets as you uplevel them. ” - Ashlee Sang Follow and learn more about Ashlee Sang: W: www.ashleesang.com IG: @ashleesangconsulting LI:Ashlee Sang Free Brand Messaging Template Newsletter Follow Kat Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode. Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy.  This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it'll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy: #83 Create Your Social Impact Story #37 Messaging that Makes Money with Sarah Mac

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Ashlee Sang - Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. Through Ashlee Sang Consulting, she uses the power of words to help purpose-driven founders discover and share their message so they can grow their impact and their business. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives.Connect with Ashlee:Website: https://www.ashleesang.comLinkedIn: https://www.linkedin.com/in/ashleesangInstagram: https://www.instagram.com/ashleesangconsultingTwitter: https://twitter.com/AshleeSangFacebook: https://www.facebook.com/ashleesangconsulting~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Mentioned in this episode:pact Apparel: https://wearpact.com/FREE Gift from Ashlee: Conscious Marketing Worksheets: https://ashleesang.com/resources/conscious-marketing-worksheets

Is social good baked straight into your nonprofit, but you have no idea where to start communicating this to funders, supporters and those not in the know? In this episode of the Strategic Nonprofit Podcast, host Trista sits down with Ashlee Sang, Brand Messaging Strategist and Consultant at Ashlee Sang Consulting LLC. Join them as … The Secret To Brand Messaging Is Value-Based Decision Making Read More » The post The Secret To Brand Messaging Is Value-Based Decision Making appeared first on AMC NPO Solutions - Governance Training and Strategic Planning.

Developing a brand is quite a big task. With the expertise of a Strategist like Ashlee Sang, that process can be broken down into manageable parts and be fun too. In this episode, we learn about how Ashlee's international experience influenced the depth of her own purpose and how she views business. We also delve into what it takes to build and sustain a successful brand starting with the importance of a clear brand message and target audience. What's your message and who does it need to reach? Whether you're someone at the beginning of your branding journey or at a point when it's time to re-calibrate, you'll learn something valuable from this conversation. Don't just think about branding as business related. We each have our own personal brand images. While you may not be selling a product or service, you are sending a message to the world with how you show up each day. You'll walk away from this episode with questions to ask yourself that will give you more confidence in your brand message. Thank you to the sponsor of this episode, BlueSkys Life™, a lifestyle brand bringing you high-quality, ethical, and sustainable products for the mind, body, and home. Go to https://blueskyslife.com/ and use promo code BU20 to get 20% off your order. Blueskys Life™ products are perfect one-of-a-kind gifts to get for loved ones this holiday season! Ways to connect with me: Website: https://bornunbreakable.com/ Podcast: https://podfollow.com/bornunbreakable YouTube: https://www.youtube.com/channel/UCsrWV9ndR4uCBZTsMqlUSgA Facebook: https://www.facebook.com/BornUnbreakable/ Instagram: https://www.instagram.com/bornunbreakable/ LinkedIn: https://www.linkedin.com/in/bornunbreakable/ Twitter: https://twitter.com/dezunbreakable Email: dez@bornunbreakable.com Clubhouse: @dezmaya Ways to connect with Ashlee Sang: Website: https://ashleesang.com/ Facebook: https://www.facebook.com/ashleesangconsulting Instagram: https://www.instagram.com/ashleesangconsulting/ LinkedIn: https://www.linkedin.com/in/ashleesang/ Twitter: https://twitter.com/AshleeSang Please subscribe to the podcast and rate and review this episode!

Let's talk about conscious consumerism. Today's guest is a conscious consumer and she also advises sustainable businesses around marketing strategy and brand identity… it's all about what conscious consumers want!Ashlee Sang is today's guest and she is so insightful and charming. One of my favorite things she said is “Every single choice I make affects a real human and actually affects the environment in a real way... once I knew that, I couldn't unknow it.”I feel the same way! Once I learned about factory farming, the dairy industry, the clothing industry, etc, I couldn't unknow it and I now I have to make decisions with this knowledge in mind. She also gives some great tips for people who want to be a little more conscious, and of course for sustainable businesses who want to reach more customers. Find Ashlee Sang onlineWebsiteInstagramFacebookLinkedInFollow @halfhippiepodcast for extra goodies throughout the week.

Welcome to Unstrictly Business, a podcast where we interview business owners about everything that helps them succeed, from business advice to self-care and everything in between. I'm your host, Calli! I'm the Founder of 'Do Well Dept,' an inclusive online community that helps passionate work-from-home entrepreneurs & remote businesses achieve overall wellbeing for themselves, their employees, and their business.    In today's episode, we meet Ashlee Sang, the founder of Ashlee Sang Consulting, a conscious marketing firm for purpose-driven brands. This week, Ashlee takes us all the way to Senegal, where she spent her first few years post-college. We'll learn how Ashlee got a job in a country where she didn't know a soul, how she transitioned from a full-time job into entrepreneurship, and how she defines success. We also get into Ashlee's expertise, brand messaging, and why it's important for growing brands.    In this episode, you'll discover...     Ashlee's journey from a full-time job to freelancing to entrepreneurship Defining your customer persona The importance of your brand story     Thanks for listening to this week's episode of Unstrictly Business! If you want to learn more about how you can create a successful business of your own. Visit our website dowelldept.com.  Resources and links:   Calli's Instagram: @callizar Do Well Dept Instagram: @dowelldept Do Well Dept Website: dowelldept.com   Ashlee's Instagram: @ashleesangconsulting Ashlee's Website: ashleesang.com   Link to Ashlee's Customer Persona Freebie

Our guest, Ashlee Sang, has a passion for social impact and has chosen to focus her craft on working with sustainable brands who care about the greater good. In this week's episode we invite you on a journey to think about your values and how you communicate your personal or professional values, vision, and mission for greater impact. This show gets you thinking about what you care about and how you can align that care with your purpose. About Our Guest: Ashlee Sang Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. She uses the power of words to help purpose-driven founders discover and share their message so they can have as much impact as possible.Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at www.ashleesang.com Brand Strategy Template: https://mailchi.mp/89f4b97188d3/brand Time Stamps: 00:00 Introduction 02:00 From Anthropology to Brand Messaging 0700 The Power Of Small 12:15 Reciprocal Relationship of Audience and Brand or Podcast or… 16:30 The Importance of Values 21:25 Turning the Tables: What is most surprising about podcasting? 23:10 Inspired by True Crime Podcast: My Favorite Murder 28:30 Entrepreneurship 32:15 Amplifying Your Message Join the Care More. Be Better. Community! (Social Links Below) Website: https://www.caremorebebetter.com/ YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebettr Clubhouse: https://www.clubhouse.com/club/care-more-be-better ~Join us live each week for open conversations on Clubhouse!~ Support Care More. Be Better: A Social Impact + Sustainability Podcast Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!

Our guest, Ashlee Sang, has a passion for social impact and has chosen to focus her craft on working with sustainable brands who care about the greater good. In this week's episode we invite you on a journey to think about your values and how you communicate your personal or professional values, vision, and mission for greater impact. This show gets you thinking about what you care about and how you can align that care with your purpose. About Our Guest: Ashlee Sang Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. She uses the power of words to help purpose-driven founders discover and share their message so they can have as much impact as possible.Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at www.ashleesang.com Brand Strategy Template: https://mailchi.mp/89f4b97188d3/brand Time Stamps: 00:00 Introduction 02:00 From Anthropology to Brand Messaging 0700 The Power Of Small 12:15 Reciprocal Relationship of Audience and Brand or Podcast or… 16:30 The Importance of Values 21:25 Turning the Tables: What is most surprising about podcasting? 23:10 Inspired by True Crime Podcast: My Favorite Murder 28:30 Entrepreneurship 32:15 Amplifying Your Message Join the Care More. Be Better. Community! (Social Links Below) Website: https://www.caremorebebetter.com/   YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg Instagram:  https://www.instagram.com/CareMore.BeBetter/   Facebook:  https://www.facebook.com/CareMoreBeBetter   LinkedIn:  https://www.linkedin.com/company/care-more-be-better   Twitter: https://twitter.com/caremorebebettr   Clubhouse: https://www.clubhouse.com/club/care-more-be-better   ~Join us live each week for open conversations on Clubhouse!~ Support Care More. Be Better: A Social Impact + Sustainability Podcast Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters.  How can you create an effective marketing message that resonates with your potential...

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters.  How can you create an effective marketing message that resonates with your potential clients?  Are you sending a message that's in alignment with your brand?  In this episode, I'm joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She's helping them make an impact so they can grow their business.  Brand messaging is the foundation of your business. If you can get this right, it will make everything you do in your business so much easier.  WHAT YOU'LL DISCOVER IN THIS EPISODE: Ashlee's Story (01:40)  What is brand messaging (3:19)  How to unpack your core message (7:31)  Creating a message that stands out (10:33)  Attract and repel (13:07)  Your message is meant to evolve (17:31)  It's about the people you're serving (20:11)  The content pillars (23:30)  Ashlee's brand messaging template (27:35) For full show notes and links visit:  https://samanthariley.global/podcast/294/