Podcasts about messaging strategist

Freelancer Visibility Series #5Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you're missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.In this Visibility Series episode, I'm joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).Together, we're diving deep into what makes brand messaging truly magnetic. Hint: it's not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you're not.Listen to learn more about:Why your voice (not just your value) is what actually sells your servicesHow to identify and embrace your brand personality—even if you hate the spotlight!What outdated messaging from 2020 still lurks on service provider websites & how to fix itWhy your marketing content might sound like AI wrote it and how to humanize it ASAPHow brand messaging evolves with your niche, and why it's okay to "shed" as you growIf your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Jen's The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy Join The Digital Marketer's Workgroup: Are you already...

“You don't need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategistIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong.Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product complexity into compelling messaging, and why features don't matter unless they're tied to a deeper narrative. Zach also explains how to test your message in the wild, how to avoid the “everything, everywhere, all at once” trap, and the unlikely branding power of a Friday bourbon toast.In this episode, you'll learn:Why product marketing starts with positioning, and not performance tacticsHow to talk about your product without actually talking about your productWhat message clarity really means Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Zach on LinkedIn: https://www.linkedin.com/in/zachmessler/Get Zach's workbook: https://www.clarityrules.com Check out Zach's newsletter: https://boomshockalocka.kit.com/e247950337 Explore zachmessler.com: https://zachmessler.com/ Timestamps:(00:00) Intro(02:18) The bourbon journey begins(05:37) The art of sipping whiskey(07:35) Bourbon collections and their value(13:24) The shift to messaging(14:49) The essence of product marketing(16:40) Defining your product(17:25) The importance of clarity in messaging(17:38) Understanding the power of messaging(18:08) The importance of positioning statements(20:17) Balancing product and problem messaging(25:24) Testing and refining your message(28:45) Connecting features to value(30:28) Creating a messaging guide

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why brand energy creates stronger emotional connection.How to use and integrate AI to amplify your voice.Why consistency is the true magic behind standout brands.Why figuring out your “why” matters more than your process.How to identify and attract your ideal client with clarity.A powerful tool for reconnecting with your purpose and message.Why launching with clarity leads to faster, more aligned sales. Episode References/Links:Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditationGuest Bio:Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Hilary Hartling 0:00  What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. Lesley Logan 2:15  All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?Hilary Hartling 2:36  Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. Lesley Logan 3:00  Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.Hilary Hartling 3:13  It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.Lesley Logan 4:07  Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? Hilary Hartling 4:33  Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. Lesley Logan 5:06  Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. Hilary Hartling 5:18  Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. Lesley Logan 5:58  I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? Hilary Hartling 6:41  Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.Lesley Logan 7:59  I skipped them. I figured the best ones would come forward. Hilary Hartling 8:02  The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. Lesley Logan 8:54  Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?Hilary Hartling 9:09  Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.Lesley Logan 9:18  Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. Hilary Hartling 9:23  Yes. Lesley Logan 9:24  Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.Hilary Hartling 10:13  That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.Lesley Logan 11:35  Yeah, I love this. It's almost like you can't use what you do as part of the definition. Hilary Hartling 11:40  Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.Lesley Logan 12:20  Yeah, yeah, yeah. And that means you have to be vulnerable. Hilary Hartling 12:25  Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? Lesley Logan 13:12  Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.Hilary Hartling 14:30  The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. Lesley Logan 15:16  Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. Hilary Hartling 15:32  It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? Lesley Logan 15:37  Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? Hilary Hartling 16:24  I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.Lesley Logan 18:38  Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. Hilary Hartling 19:43  Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. Lesley Logan 20:51  Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  Hilary Hartling 21:02  Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.Lesley Logan 21:19  Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.Hilary Hartling 21:33  Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.Lesley Logan 22:04  Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. Hilary Hartling 23:14  Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. Lesley Logan 24:32  Yes, we're in, we want. Hilary Hartling 24:34  Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. Lesley Logan 25:17  Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.Hilary Hartling 25:28  Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. Lesley Logan 25:52  Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. Hilary Hartling 26:02  I do too. Lesley Logan 26:03  I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.Hilary Hartling 26:20  Well, I would immediately look up the spiritual meaning of a porcupine. Lesley Logan 26:23  Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. Hilary Hartling 26:56  We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? Lesley Logan 28:37  Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. Hilary Hartling 29:43  That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  Lesley Logan 30:37  And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. Hilary Hartling 31:45  Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. Lesley Logan 32:19  Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. Hilary Hartling 32:59  Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.Lesley Logan 33:11  Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. Hilary Hartling 33:20  It's so fun. Lesley Logan 33:21  Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? Hilary Hartling 33:32  I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. Lesley Logan 34:43  Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. Hilary Hartling 34:47  Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.Lesley Logan 35:52  Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. Hilary Hartling 36:07  That's right. Lesley Logan 36:07  You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. Hilary Hartling 36:28  I'm a generator. Lesley Logan 36:29  Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. Hilary Hartling 36:33  No, we work hard. Lesley Logan 36:34  We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. Hilary Hartling 37:55  I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.Lesley Logan 39:25  Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? Hilary Hartling 39:44  I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. Lesley Logan 40:11  I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Hilary Hartling 40:23  Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. Lesley Logan 40:38  Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. Lesley Logan 41:15  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:58  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:03  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:07  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:14  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:17  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joanna Ingram is a Messaging Strategist and host of the top 2% podcast Goals With Soul, who helps intuitive coaches and healers attract premium clients by authentically articulating their unique brilliance.Through her Aligned Client Code Method and RADIATE program, Joanna combines messaging, marketing, and energetics to help clients transition from draining work to $5K+ offers with high-frequency clients. Drawing from her 20 years as an ad-agency director and experience as a pranic healer, she guides others in repositioning their expertise.Joanna's journey from corporate burnout to creating a business that allows her to work 3-4 days a week while pursuing pottery and family time demonstrates the power of realignment. After taking three months away from her business during her "dark night of the soul," she transformed her approach to create something she adores while helping others do the same. Her evolution from exhausted coach to successful strategist shows how authentic messaging can attract both premium clients and personal fulfillment.Here's where to find more:Instagram here - https://www.instagram.com/iamjo.ingramWebsite: https://www.iamjoingram.coFree Training: https://joannaingram.link/freemasterclassListen To Goals With Soul here: https://podfollow.com/goals-with-soulInvitation to work with me - https://joannaingram.link/invitation___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Today, I interview Holly MacCue, who used to walk into work feeling sick with dread, afraid she would be exposed as a fraud. Even after being recognized by her boss as a “shining star,” she couldn't shake the fear that she didn't belong. A high achiever since childhood, Holly placed enormous pressure on herself to succeed—and it eventually made her physically ill. She lost her voice to laryngitis, and with it came a wake-up call: something had to change.As a sensitive, creative child, Holly had always expressed herself through writing, but she was never the loudest in the room. She was thoughtful, disciplined, and driven. Though her parents never pushed her, she pushed herself hard. That drive followed her into adulthood, until one day, sitting at dinner with friends, she thought, “I guess I'll just be happy when I retire.” That moment cracked something open.She began redefining what success meant to her. She left corporate life, started her own business, and gradually built a life aligned with her values. The turning point deepened when her newborn daughter struggled with undiagnosed health issues. Despite being dismissed by professionals, Holly trusted her instincts and fought to be heard. That experience became a powerful lesson in using her voice for what matters.Today, Holly helps entrepreneurs do the same. Through her Magnetic Selling Method, she shows them how to speak clearly, connect deeply, and stop hiding. Her message is simple: your voice already exists—what matters is choosing how to use it.__________________Holly MacCue is a Sales and Messaging Strategist for service-based entrepreneurs, running a multi–six-figure business while raising two young children. She is a Professional Certified Coach with the International Coaching Federation and brings over a decade of experience as a brand strategist for global companies like Unilever and Procter & Gamble, where she led strategy for a $200 million portfolio.Through her signature Magnetic Selling Method™, Holly has helped over 1,000 clients across 70+ industries master their messaging, stand out as the no-brainer choice, and attract pre-sold, ready-to-invest clients. Her approach is grounded in buyer psychology and has empowered clients to double their prices, quadruple their income, sell out their first launches, and scale to multiple six figures in as little as 12 months.A sought-after speaker on magnetic sales and messaging, Holly has been featured in Entrepreneur, Forbes, Huffington Post, and Entrepreneurs on Fire. Her work is about helping people show up with clarity, confidence, and service—and making it easy for the right clients to find them.__________________Find Holly here:https://www.instagram.com/hollymaccue/https://www.facebook.com/holly.maccue.3/https://www.facebook.com/groups/empoweredentrepreneursconnecthttps://hollymaccue.com/highticketsales/Support the showI'm Dr. Doreen Downing and I help people find their voice so they can speak without fear. Get the Free 7-Step Guide to Fearless Speaking https://www.doreen7steps.com​.

Mike Murphy is the Founder & Chief Messaging Strategist at TextTonality™, redefining LinkedIn outreach with a proven formula that has generated $900M+ in new business for 250+ clients. Former journalist turned business innovator, he empowers leaders to connect authentically and drive growth. Connect with Mike: Website: https://texttonality.com Facebook: @BluestonePartners LinkedIn: Mike Murphy YouTube: Bluestone Partners

How lucky are we? To live in a time where we have social media to get our message out to those who need it most - largely for free! But posting and crossing your fingers is not the best strategy. In this episode, Social Media Marketing and Messaging Strategist, Monique Forcella, shares so much incredible practical advice about how to smash your socials, including -

Sonia Dumas joins us to explore how the dynamic world of sales and customer experience is reshaping consumer expectations. Join Mark and Sonia as they share strategies to develop a sales approach that captivates and deeply engages your audience. Mark and Sonia challenge traditional sales mindsets by urging sales consultants and leaders to rethink how they first engage with potential clients. Instead of overwhelming prospects with high-ticket options, why not reveal your thought leadership and the potential of your services?  By crafting compelling introductions that highlight the unique experience you provide, you can reduce initial resistance and spark genuine interest.    ◩ About the Guest ◩ Sonia Dumas is a speaker, innovator, and the Chief Income and Messaging Strategist at Inbox Income. www.soniadumas.com    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Episode 437 features Stacy Eleczko, a website & sales copywriter who helps you get the right message to the right people at the right time.Find Stacy Online:Website: https://www.stacyeleczko.comLinkedin: https://www.linkedin.com/in/copybystacy++++++++

Episode #117. In this inspiring episode of Paid Vocation, I sit down with Grace Griffith, a talented copywriter and messaging strategist who specializes in crafting trust-building content for small businesses. Grace shares her journey from dreaming of being a singer-songwriter to finding her true calling in copywriting. We explore how her love for storytelling and creativity evolved into a passion for helping businesses connect with their audiences through empathetic and impactful messaging. Her story is a testament to the power of following one's creative instincts and the importance of supportive relationships in achieving success. Tune in for a heartwarming conversation filled with insights on balancing ambition, creativity, and family life. Connect with Grace Griffith: Website Instagram LinkedIn Connect with Lupe: Website Instagram

Today, I had an amazing chat with Holly MacCue about the power of authenticity across all the facets of your life. Holly shared some great stories, including how she initially hid her corporate job while building her coaching business, and the huge impact she saw when she started showing up as her true self. We also talked about how being authentic creates deeper connections with your audience and drives real success in your online business. We covered some awesome examples, like a client of Holly's who sold out a retreat by simply sharing her truth, and I even shared my own experience with a post that really resonated with my audience. Plus, Holly introduced her "Stop the Scroll" masterclass, which dives into the neuroscience of capturing attention online. This episode is packed with insights. Stick around to the end for an amazing offer from Holly and to hear the juiciest bits. Holly is a Sales and Messaging Strategist who runs a multi-six figure business while raising two young kids. Holly has a decade of experience as a brand strategist for big names like Unilever and Procter & Gamble, and she's helped over 1000 clients across 70 industries nail their positioning and master their messaging with her Magnetic Selling Method™.  Her clients have seen incredible results, like doubling their prices and 10x-ing their revenue. Holly's insights on authenticity and connection in online business are not to be missed and she is incredible at seeing what you can't see for yourself. You can find Holly's super special offer for 50% off her Stop The Scroll Masterclass Go to www.hollymaccue.com/sts and use the coupon code, Amanda And check out everything 'Holly magic' here:- www.hollymaccue.com Empowered Entrepreneurs Connect and Inspire Group on Facebook Follow Amanda: Instagram: https://www.instagram.com/amandaewin/ Website: www.amandaewin.com

Send us a Text Message.In today's episode, Samantha Hoilett is about to take you on a wild ride through the world of sales messaging and launch copywriting.In this juicy episode, our fierce wordsmith shares her journey from scribbling blogs in Uganda to becoming a messaging maven in Jordan. Prepare for an abundance of hilarious anecdotes, including Samantha's harrowing tale of trying to juggle both VA and coaching roles (spoiler alert: it was messy).But that's not all, Samantha dishes out golden nuggets on everything from building messaging momentum to making bold pivots without second-guessing yourself. You'll laugh, you'll nod, and you might even find yourself manifesting a new, life-changing offer suite!So grab your notebook, a cozy beverage, and get ready to be inspired by Samantha's wisdom and wit. Whether you're a messaging maestro or a copywriting novice, this episode is a must-listen for anyone who wants to connect with their audience on a deeper level and sell like a boss. Let's get this party started!Connect with Samantha:https://samanthahoilett.com/www.instagram.com/samanthahoilett.writes/Subscribe to the Bold Messaging Diaries Newsletter

In this episode, we Ryan Holck, a speaker, author, marketer, and brand messaging strategist. Ryan is the creator of the Distill Your Story framework that guides brands to tell their story clearly so that they are memorable and referable.   He mentions the tension in nonprofits between having many stories to tell but not always focusing attention well.   The conversation highlights the importance of focusing on the outcomes provided by a business rather than just the tasks performed. Website: Distill Your Story Facebook: Ryan Holck LinkedIn: Ryan Holck   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Crafting effective messaging is key for product success. In this podcast episode,  Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. In the realm of product management, Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products. Features Links: Follow Diane on LinkedIn | Lion Words | Product Messaging feature at PMAOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Natalie Bullen is a Sales Coach, Messaging Strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales.With a background in finance, over 4000 sales calls under her belt, and expert status as a pricing and messaging strategist, Natalie is not just qualified—she's uniquely capable of transforming your high-ticket sales journey.And when you're in Natalie's world, client retention starts with marketing and sales followed by identifying each of her client's personalities to determine the most optimal pathway of education while in her programs.Pure genius!Sit back and dive into this exceptionally valuable episode.HIGHLIGHTS:09:21 The Importance of Personality Traits in Success12:44 Socio-economic Factors and Ambition in Business Success27:08 Honesty in Teaching: Avoiding Ineffective Strategies37:46 Accelerating Revenue through Intensity and Differentiation40:17 The Future of Online Coaching and Education Industry46:40 Fear of Money and Wealth Identity54:37 Gap in Financial Coaching for Mid-Level Income EarnersNATALIE'S LINKS:WebsiteFacebookInstagramFollow Megan Huber's Socials:LinkedIn | Instagram | Facebook | Book a Call | Consulting

In this episode, we dive into the topic of writing copy and why so many people struggle with it - no matter what your Human Design Type is. We discuss the pressure around writing sales-focused copy, the importance of connecting with your audience, and how to make the writing process feel natural and effortless. Join us as Holly shares her insights and tips on how to write copy that resonates and converts. You won't want to miss this episode if you finally want to enjoy writing copy that directly speaks to your ideal client and converts. About Holly: I'm a Sales and Messaging Strategist for service-based entrepreneurs running a multi-six figure business one-handed around a 3 and 5 year old. I'm a Professional Certified Coach with a decade of experience working as a marketing strategist for global brands at corporations like Unilever and Procter & Gamble. Today I help service-based entrepreneurs to own their brilliance, nail their positioning and master their messaging so they can be seen as the no-brainer choice for their ideal clients and attract ready to buy, ideal clients. My clients have been able to double their prices, quadruple their monthly targets, grow to multiple six figures in 12 months, sell out their first launches and 10x their quarterly revenue using the strategies I teach. Sign up for the upcoming "The Art of Effortless Sales & Client Attraction Workshop"- a 2 day Workshop facilitated by Analena & Holly, happening live Nov 8-9, 2023. Replay for all who register. Special pricing of only $47 for the first 100. The it goes up to $111. Day 1 with Analena : Feminine Energetics & Human Design Day 2: with Holly: Master Your Messaging & Sales Copy with Ease & Joy Watch this episode on Youtube here. How to connect with Analena? E-mail: bloom@analenafuchs.com Analena's Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.analenafuchs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Analena's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/analena.fuchs/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Analena's Offers & Latest Heart Projects: ⁠⁠⁠⁠https://analenafuchs.com/info⁠⁠ Analena's YouTube Channel: ⁠⁠⁠⁠https://www.youtube.com/@analenafuchs/⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-slowing-down/message

Welcome back to another episode of The Feminine Way podcast with your host, Kelly Jade. In this week's episode, Kelly speaks with Holly Maccue. Holly is a Sales and Messaging Strategist for service-based entrepreneurs running a multi-six figure business one-handed around her 3 and 5 year old daughters. She helps service-based entrepreneurs to own their brilliance, nail their positioning and master their messaging so they can be seen as the no-brainer choice for their ideal clients and attract ready to buy, ideal clients. Join us as we dive into what makes a successful message, content creation and the ever popular topic of discovering your niche.   Links: Holly's Gift For You https://hollymaccue.com/highticketsales/   Holly's Instagram https://www.instagram.com/hollymaccue/ Holly's Facebook Group https://www.facebook.com/groups/empoweredentrepreneursconnect   Kelly's Mother Muse Masterclass https://kellyjade.com/mothermuse/   Pinterest https://www.pinterest.com.au/kellyjadeofficial/     Social Media Channels     Instagram   https://www.instagram.com/_kellyjade/   Facebook   https://www.facebook.com/Kellyjadeofficial/     If you found this episode helpful or useful, please let us know by sending Kelly a message on Instagram, Facebook or reach out to her on her website at www.kellyjade.com.   Love the show? Let us know!    Are you a fan of The Feminine Way? If the tips we share in each episode have helped you gain the confidence, the consciousness and courage to step bravely into your soul work, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!   What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing to win a 1:1 coaching call with Kelly!  

Today I'm tackling all things website wording with copywriter and messaging strategist Masha Koyen. This episode is packed with advice and insights into what you can do to level up your website copy to showcase your value, inject your personality, and attract your ideal client. Masha shares the wisdom in hiring an expert, tips for getting better testimonials, and a few incredible final nuggets of wisdom so be sure to stick around until the end.   Masha Koyen is a Messaging Strategist and Copywriter, as well as the founder of Content Vertical. Her boutique copywriting agency specializes in serving interior designers and design and build firms, enabling them to elevate their brand and attract their ideal, dream clients. With a primary focus on website copy, Masha has honed her expertise and developed her signature REVEAL framework. This unique approach combines meticulous research, insightful client interviews, and expert data mining to craft strategic website messaging that truly connects and engages with the target audience. Follow Masha at her website and on Instagram   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

In the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources? Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes? Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website copy that connects and sells. Want to understand why copywriting matters for your interior design business? Listen in as we chat about website messaging (and lead magnets & email too!). We even discuss AI, such as ChatGPT, which proves the importance of a copywriter despite advances in artificial intelligence. Featured Guest: Masha Koyen is the Messaging Strategist and Copywriter behind Content Vertical. With over 20 years of professional writing experience, she is your word ninja, specializing in data-driven strategic copy that instantly engages your audience. She's the copywriter behind some kickass websites in the interior design industry. Her signature REVEAL method, which blends research insights with brand elevation, ensures that your web copy speaks directly to your clients' innermost desires. Drawing from 14 years of marketing expertise with global giants KPMG and Deloitte, Masha launched Content Vertical in 2019, carving a niche in website copywriting. Her journey was driven by a desire for more family time, making Masha not only a master of words but also of work-life balance. Why you've got to check out today's episode: Understand the power of storytelling in interior design copywriting Assess your existing website copy for mistakes and make the necessary adjustments Use the REVEAL Framework in crafting your compelling website copy Check out the show notes >>> How to Write Your Interior Designer's Website Copy With Masha Koyen NEXT STEPS: Grab your freebies: Take the QUIZ!! Find Out What Type of Interior Designer You Should Be! Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Join the Design Mentor to kickstart a successful career in interior design! Check out the best books every interior designer should have here. Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75. Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Jessie on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Tired of blending in with the competition? Curious to learn how crafting an authentic brand story can set your business apart and connect with your ideal customers online? This episode is for you!  In today's interview with a brand messaging strategist and website copywriter, Kathy Young, we will dive into the secrets of intentional brand storytelling and how it can forge genuine connections with your ideal audience. Kathy will provide information on the key elements your website should have to attract your desired customers and offer a complimentary guide on improving your website in just one afternoon!In this episode, we'll cover:What is brand messaging & why should you care about how you communicate on social media, emails, websites - all the places for your small business.How intentional brand storytelling can connect with your ideal audience onlineWhat are essential components for your website to make sure it speaks to your ideal audienceHow brand messaging strategist can amplify your small business marketingResources:Branding checklist for your small business by Michaela - FREE GUIDEInstagram profile makeover - FREE GUIDE5 steps to Etsy Success - FREE GUIDEMichaela's email marketing platform: Flodesk 30 days free trial + 50% off your first yearWays to connect with Kathy Young:Website: rekindlecommunications.comInstagram: https://www.instagram.com/rekindle_communications/LinkedIn: https://www.linkedin.com/in/kathy-young/Freebie: 5 Ways to Instantly Improve Your Website Copy in An Afternoon & The Art of Pivoting Your Business & Message More about Kathy Young:Kathy Young, the founder of Rekindle Communications, is a website copywriter and brand strategist that helps thoughtful founders connect to their people through words so they can grow a fulfilling business. Since 2019, she's helped 100+ businesses elevate their messaging to attract high-quality leads, optimize marketing, achieve 6-figure sales launches, and entirely reposition their brands for intentional growth. Between wordsmithing and Chick-fil-a trips, you'll find her on the back patio enjoying a smoky fire pit with her husband and high school sweetheart. How to connect with the host of Small Biz Babes Community Podcast (Michaela):Instagram: @‌smallbizbabescommunityJoin our private Facebook group hereWebsite: https://michaelafong.com/smallbizbabescommunitylinksDon't forget to subscribe so you never miss an episode.

Discover Rising Tides discusses Online Messaging Strategy with Melinda Kitto pt 2 Today, we start with our Healthy Living, Happy Life segment with Denise Stegall International best selling author of Healthy Living, Happy Life - A Practical path to finding a heathy lifestyle that works for you, curator at Living Healthy List. Discovering Guest Melinda Kitto works as an Online Business and Messaging Strategist. Melinda works with Coaches, Course Creators and Online Service Providers who know that their work is amazing... but struggle to find the right words to talk about what they do in a way that makes their potential clients WANT it. Anyone who has worked with Mel will tell you she's a messaging genius, with the uncanny ability to reach into your brain and pull out exactly what you were trying to say... only WAY better. Her simple, yet powerful messaging tweaks not only help her clients to boost their conversion rates but also helps them to fall so in love with their own messaging that they can't wait to get out there and shout it from the rooftops. June 14th, 2023 3:00 pm PST Submit Questions hello@discoverrisingtides.com Podcast page: https://discoverrisingtides.com/offerings InstaGram: https://www.instagram.com/discoverrisingtides

Discover Rising Tides discusses Online Messaging Strategy with Melinda Kitto pt 2 Today, we start with our Healthy Living, Happy Life segment with Denise Stegall International best selling author of Healthy Living, Happy Life - A Practical path to finding a heathy lifestyle that works for you, curator at Living Healthy List. Discovering Guest Melinda Kitto works as an Online Business and Messaging Strategist. Melinda works with Coaches, Course Creators and Online Service Providers who know that their work is amazing... but struggle to find the right words to talk about what they do in a way that makes their potential clients WANT it. Anyone who has worked with Mel will tell you she's a messaging genius, with the uncanny ability to reach into your brain and pull out exactly what you were trying to say... only WAY better. Her simple, yet powerful messaging tweaks not only help her clients to boost their conversion rates but also helps them to fall so in love with their own messaging that they can't wait to get out there and shout it from the rooftops. June 14th, 2023 3:00 pm PST Submit Questions hello@discoverrisingtides.com Podcast page: https://discoverrisingtides.com/offerings InstaGram: https://www.instagram.com/discoverrisingtides

Discover Rising Tides discusses Online Messaging Strategy with Melinda Kitto pt 2 Today, we start with our Healthy Living, Happy Life segment with Denise Stegall International best selling author of Healthy Living, Happy Life - A Practical path to finding a heathy lifestyle that works for you, curator at Living Healthy List. Discovering Guest Melinda Kitto works as an Online Business and Messaging Strategist. Melinda works with Coaches, Course Creators and Online Service Providers who know that their work is amazing... but struggle to find the right words to talk about what they do in a way that makes their potential clients WANT it. Anyone who has worked with Mel will tell you she's a messaging genius, with the uncanny ability to reach into your brain and pull out exactly what you were trying to say... only WAY better. Her simple, yet powerful messaging tweaks not only help her clients to boost their conversion rates but also helps them to fall so in love with their own messaging that they can't wait to get out there and shout it from the rooftops. Submit Questions hello@discoverrisingtides.com InstaGram: https://www.instagram.com/discoverrisingtides

Discover Rising Tides discusses Online Messaging Strategy with Melinda Kitto pt 1 Today, we start with our Healthy Living, Happy Life segment with Denise Stegall International best selling author of Healthy Living, Happy Life - A Practical path to finding a heathy lifestyle that works for you, curator at Living Healthy List. Discovering Guest Melinda Kitto works as an Online Business and Messaging Strategist. Melinda works with Coaches, Course Creators and Online Service Providers who know that their work is amazing... but struggle to find the right words to talk about what they do in a way that makes their potential clients WANT it. Anyone who has worked with Mel will tell you she's a messaging genius, with the uncanny ability to reach into your brain and pull out exactly what you were trying to say... only WAY better. Her simple, yet powerful messaging tweaks not only help her clients to boost their conversion rates but also helps them to fall so in love with their own messaging that they can't wait to get out there and shout it from the rooftops. LinkedIn: Melinda Kitto June 7th, 2023  3:00 pm PST Submit Questions  hello@discoverrisingtides.com Podcast page: https://discoverrisingtides.com/offerings InstaGram: https://www.instagram.com/discoverrisingtides Watch or listen at: https://linkedlocalnetwork.com/discover-rising-tides/

Discover Rising Tides discusses Online Messaging Strategy with Melinda Kitto pt 1 Today, we start with our Healthy Living, Happy Life segment with Denise Stegall International best selling author of Healthy Living, Happy Life - A Practical path to finding a heathy lifestyle that works for you, curator at Living Healthy List. Discovering Guest Melinda Kitto works as an Online Business and Messaging Strategist. Melinda works with Coaches, Course Creators and Online Service Providers who know that their work is amazing... but struggle to find the right words to talk about what they do in a way that makes their potential clients WANT it. Anyone who has worked with Mel will tell you she's a messaging genius, with the uncanny ability to reach into your brain and pull out exactly what you were trying to say... only WAY better. Her simple, yet powerful messaging tweaks not only help her clients to boost their conversion rates but also helps them to fall so in love with their own messaging that they can't wait to get out there and shout it from the rooftops. LinkedIn: Melinda Kitto Submit Questions hello@discoverrisingtides.com Podcast page: https://discoverrisingtides.com

Does content creation feel like a constant source of pressure for you? You're not alone. As a Productivity Coach, I see business owners procrastinate on their content creation all the time. It's something most business owners want to incorporate into their business, but it often creates so much angst, dread, pressure, and anxiety.  On this episode, I'm joined by Samantha Hoilett. Samantha is a Launch Copywriter and Messaging Strategist who loves helping her clients understand who they are, what they do, and how to communicate their value through their messaging and copy.  In this conversation, we discuss how to release the pressure of content creation, and move from tolerating it to actually enjoying it.  Listen in as we discuss: Samantha's definitions of messaging, copy, and content  How to know when you have a content procrastination issue The specific ways that people suffer when it comes to content creation, and how to change them Why you're more compelled to create content for your clients than for your own business Samantha's best thoughts when she sits down to produce content How to have a content creation process that you love Practical ways to move from inspiration into action, in order to create content today  Samantha Hoilett is a Launch Copywriter and Messaging Strategist for personal brands and small businesses. She takes a customer-oriented approach that focuses on building relationships, highlighting brand values, and helping her clients become leaders in their space so they can sell their offers in a clear magnetic way that attracts ideal clients.   GUEST CONTACT —  Samantha Hoilett, Launch Copywriter + Messaging Strategist Instagram: @samanthahoilett.writes Website: https://samanthahoilett.com/ Email Series: Magnetic Messaging Mondays (When you sign up, you get a "Messaging Mini Guide" that helps you brainstorm messaging ideas for your offer.)    MENTIONED IN THE EPISODE — EP. 22 Productivity Baggage EP. 18 Sprinting and Resting Strategy Session with Samantha Hoilett  Half-Finished to Done, LIVE How to Get Into a Deep Work State in 15 Minutes ($27)   LET'S GET SOCIAL — Cristina Roman, Productivity Coach for Business Owners Instagram: @piquecoaching Facebook: @piquecoaching TikTok: @piquecoaching Email: hello@piquecoaching.co Website: https://www.piquecoaching.co

Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Caribbean, Frozen, and more) and experiencing industry success with 70 #1 opening weekend box office wins, Hilary has leveraged her Fortune 50 experience to establish a brand consultancy and online education platform helping entrepreneurs create captivating brands that resonate.In today's episode, we dive into magical brand land. We talk about how to replicate Disney's Brand Magic in your own small business, we learn Hilary's signature branding Brandpolish Blueprint Method, pro personal branding tips, and so much more.Here's what you'll learn:How Hilary Hartling got her start with global entertainment brands: Disney, Pixar, Marvel, Touchstone, and DreamworksHow and why Hilary transitioned into entrepreneurship and became a Brand & Messaging StrategistHow to replicate Disney's brand magic in your own small business Hilary's signature Brandpolish Blueprint Method to create a clear and cohesive brand strategy, helping you draw in dream clients.  How to create your brand superpower in one clear statementAnd More!Social Links: Website: https://hilaryhartling.com/Instagram: https://www.instagram.com/hilaryhartling/Facebook: https.//www.facebook.com/HilaryHartlingHQ/LinkedIn: https://www.linkedin.com/in/hilaryhartling/Pinterest: https://www.pinterest.com/hilaryhartling/_created/Additional Resources:Join “The Brand BuildingEntrepreneur” Facebook Community: https://www.facebook.com/groups/thebrandbuildingentrepreneur Download the Free Guide: Your Brand Superpower In One Clear Statementhttps://hilaryhartling.lpages.co/brandsuperpower/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

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Diane Wiredu is the founder of Lion Words, a brand messaging strategy consultancy with which she aims to stop you from sounding like everybody else. She wants to make sure you have product/message fit and a strategy to save you from drowning in a "sea of sameness".   A message from this episode's sponsor - Product People This episode is sponsored by Product People. If you're a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They've got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.   Episode highlights: It's hard to see the label when you're stuck in the jar People within a company often can't see the wood for the trees. They know too much and don't understand how complex their messaging has become. Having an independent audit can help to understand what doesn't work.   Messaging is WHAT you say about your product, copywriting and brand voice is HOW you say it Messaging is more than just words. It's a strategy informed by company values, overall positioning & ideal customers. It helps people understand why they should care about your product   Successful messaging strategy looks different for each company but there are some things they have in common: Clarity - Everyone should know what you do consistently Ease - Don't try to say too much or confuse people Relevance - Resonates with your audience's needs   There's a framework to help with this stuff, but much of the value is intangible Diane has her ROAR (Research, Opportunity, Assembly, Review) framework, which of course has hard outputs. But so much of the benefit is the clarity & alignment you get through going through it.   Messaging strategy is a top-down effort and not just marketing fairy dust Messaging is based on some of the fundamentals of the company, including its mission, vision & strategy. It needs deep leadership involvement as well as a cross-functional group from around the company   Contact Diane You can connect with Diane on LinkedIn, or check out Lion Words.

I recently shared on Instagram that I run my business on what I call a “sprint and rest” model— meaning I go heads-down in my business for a focused period, then take a ton of time off.  This model works well for me because it allows me to work with my natural energy ebbs and flows, vs trying to be “consistent” every day and feeling bad that I'm not. So in case you needed to hear this: You don't need to be consistent in a traditional sense in order to be successful in business. (From the mouth of a Procrastination Coach.)  After I posted about sprinting and resting on Instagram, Samantha Hoilett reached out to me to talk about her own decision to shift her business into a sprint and rest model.  Listen in as we discuss: Samantha's business and personal reasons for wanting to move into a sprint and rest work style Embedding healthy, time-bound urgency into your courses or programs The value of having one core offer for your business An example of a typical marketing cycle when sprinting and resting  The value of going for the same goal multiple times, until it becomes easy  What to take into consideration before establishing an alumnae membership Non-traditional advice on whether or not you should discount services for repeat clients How to handle negative opinions from others when you make changes in your business Samantha Hoilett is a Launch Copywriter and Messaging Strategist for personal brands and small businesses. She takes a customer-oriented approach that focuses on building relationships, highlighting brand values, and helping her clients become leaders in their space so they can sell their offers in a clear magnetic way that attracts ideal clients.   GUEST CONTACT —  Samantha Hoilett, Launch Copywriter + Messaging Strategist Instagram: @samanthahoilett.writes Website: https://samanthahoilett.com/ Email Series: Magnetic Messaging Mondays: When you sign up, you get a surprise "Messaging Mini Guide" that helps you brainstorm messaging ideas for your offer.   MENTIONED IN THE EPISODE — Simone Seol Sarah Arnold-Hall  Stacey Boehman   LET'S GET SOCIAL — Cristina Roman, Life Coach for Procrastinating Business Owners Instagram: @piquecoaching Facebook: @piquecoaching TikTok: @piquecoaching Email: hello@piquecoaching.co Website: https://www.piquecoaching.co

People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant's POV, he invented his own. He's helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference. Naked Juice, Atkins, Jenny Craig, Lenny & Larry's, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he's remained close with these brands' Founders, past and current owners, and investors. Website: https://tolovethebrand.com Find him on LinkedIn: https://www.linkedin.com/in/erickiker/ Find him on Instagram: @erickiker1 Find him on Facebook: Eric Kiker Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Do you know where most of your referrals come from? Referrals and renewals make up the backbone of my entire professional career. If you don't know where your referrals are coming from, it's probably time to sit down and figure it out so that you can send them a thank you note. Building relationships is the key to getting more referrals and renewals. We live in an increasingly online world where we think we need to have a certain number of followers and perfect pictures, but what's really important is the substance of our relationships. Human beings are social. We crave connections with other people. You need connection and so do your clients, so reaching out to them to build relationships is a win-win. In this episode, I'm sharing some questions for you to ask your clients about their experience with you and six tips on how to get great referrals. If you want to get clients and make sales while you sleep, this is for you. Show notes are always available at elainelou.com/podcast/23.Resources Mentioned:My Lawyer: andreasager.comMy Marketing and Messaging Strategist: https://unsociallyinclined.com/My Mindset Coach in My Inner Circle Program: https://nicolecruzcoaching.com/Adria Moses' Trauma-Informed Certification: https://www.schoolofradicalhealing.com/programsMy DEI Consultants: https://pauseontheplay.com/Episode 6: Charging Your Worth as a WOC and Being an Imperfect Ally with Erica Courdae and India Jackson: https://elainelou.com/blog/charging-your-worth-as-a-woc-and-being-an-imperfect-ally-with-erica-courdae-and-india-jackson/Episode 4: How to Start Being Less Dependent on Social Media with Monica Schrock: https://elainelou.com/blog/how-to-start-being-less-dependent-on-social-media-with-monica-schrock/Episode 2: How to Put Yourself First Without Feeling Guilty with Nicole Cruz: https://elainelou.com/blog/why-you-need-to-selfishly-put-yourself-first-as-a-woc-and-ally-with-nicole-cruz/Where We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you: https://elainelou.com/innercircleSchedule a call with me: https://elainelou.com/callJoin my weekly Color Your Dreams Newsletter: http://elainelou.com/joinFollow Along on Instagram: https://www.instagram.com/elainelou_Follow Along on Facebook: https://www.facebook.com/iamelainelouConnect on LinkedIn: https://www.linkedin.com/in/elaineloucartas

On the PreSales Podcast, James Kaikis and Piet Saegeman connect on the topic “Strategic Messaging”. Piet, Messaging Strategist at Yamazoni, talks about how good messaging optimizes the buying journey and drives business results. The reality is that every organization has a messaging strategy, but few manage it well. PreSales professionals are often the go-between for Marketing's messaging approach and the reality of the messaging in the field by the Sales team.

Welcome to the SMART Business Show! Today's special guest is former Disney Motion Pictures VP of Marketing, Hillary Hartling, who is the Creator and Founder of Brand Polish Academy and a Brand and Messaging Strategist helping entrepreneurs create captivating brands that resonate.Today's topic is probably one of our most unique and exciting: how to replicate Disney's brand magic in your business. You guys will want to check out her website: Hilaryhartling.com and show her some love by connecting on Instagram at @hilaryhartling. 

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you've got to lead with the customer.   So, what does this mean, exactly? Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to know about creating customer-focused messages in this episode of Marketing Unfucked. Diane helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd. Tune in to find out how to get inside your customers' minds so that you can create powerful messaging that speaks to your ideal customer.   In this episode: ·      00:25 – Why your marketing messages should always ‘lead with the customer'·      01:08 – The problem with copying your competitors instead of sharing messages your customers need to hear·      03:11 – How fear stops marketers from creating truly unique messaging ·      04:35 – Why you need to focus on a specific message that speaks to your target customer·      06:01 – What it means to ‘start small' when it comes to your messaging·      07:33 – How to identify and create an ideal customer persona·      09:09 – How Diane helps business owners identify their customer persona·      11:43 – The benefits of supplying copywriters with additional information ·      15:32 – Tips to help you focus your messaging on the customer·      17:32 – How and why you should validate your messaging·      18:55 – How to unfuck your marketing by delivering customer-focused messages  If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unfucked podcast. Resources: ·      Jobs-to-be-Done Framework·      LionWords website ·      Newsletter sign-up·      LinkedIn (Diane Wiredu)·      Twitter (@dianewiredu)·      Free resource: Voice Of Customer research template + interview and survey questions·      Free resource: 27-point High-Converting Landing Page Checklist  

Maci Wescott is a digital marketer and messaging strategist who brings words and solutions together like magic.  She works with clients on their copy, brand and launch planning.  I've experienced Maci's expertise first hand.   Maci dives deep to get to know her client and their business.  But that's not where she started.   Listen in and you'll hear how Maci took an unpaid internship that changed her career.  Since taking that leap, Maci has worked on more than 200 launches, some resulting in multiple six-figure success for her clients.  Her secret sauce is making sure  brand, values, and offers all align.What makes Maci super savvy is her understanding of her own strengths and how to leverage them for her clients and their businesses.  She learned about her natural talents by taking the Gallup CliftonStrengths assessment.  Maci helps entrepreneurs develop their brand ethos, create evocative messaging and refine their offers for maximum impact.  You can connect with Maci at: https://www.maciwescott.com/Tiny Habits & Strengths - Entrepreneurs Includes CliftonStrengths Top 5 Assessment + Tiny Habits MethodSupport the show (https://www.buymeacoffee.com/storiesofchange)

Diane has learned and change a lot in a short space of time of being freelance. Or being the 'business owner' of ‘Lion Words'. By my taking time to step back. Adjust. And just do it. She's doing more of work she enjoys. Building a network of genuine connections via LinkedIn. Saying ‘yes' to the right opportunities that come her way to build authority on podcasts and webinars. This episode is sponsored by Freelancer Magazine.Dedicated to helping you grow a freelance business you love.Freelancer Magazine can land on your doorstep wherever you are in the world.SUBSCRIBE TO FREELANCER MAGAZINE and see what all the fuss is about! This episode is sponsored by Ahrefs.Time to boost your search rankings with Ahrefs Webmaster Tools - and it's FREE! If the idea of getting Google to work for you sounds confusing, Ahrefs also offers helpful tutorials on Search Engine Optimization.Want to get your freelance site more search traffic?Visit ahrefs.com/webmaster-tools and get this free tool working for you today.  Don't forget - the Being Freelance course!Steve's rolled up everything he's learnt from over 6 years of conversations with more than 250 freelancers.There's no ‘one way' to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. Looking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it's crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fit branding into the Product-Message-fit equation?Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it's time to play, how to schedule projects so life still fits in?Links in the episode:https://www.linkedin.com/in/dianewiredu/http://lionwords.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Jason and Tamsen talk about the power of assuming best intent, what it means to find your red thread, and Tamsen shares the story behind her amazing Lego portraits."Find your red thread." Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.https://tamsenwebster.com/https://www.facebook.com/TamsenWebster/https://www.instagram.com/tamsenwebster/http://linkedin.com/in/tamsenwebsterEnjoying the podcast? Please tell your friends, give us a shoutout and a follow on social media, and take a moment to leave us a review at https://lovethepodcast.com/talkingtocoolpeople.Find the show at all of the cool spots below.WebsiteFacebookInstagramIf something from this or any episode has sparked your interest and you'd like to connect about it, please email us at podcast@jasonfrazell.com. We love hearing from our listeners!If you are interested in being a guest on the show, please visit jasonfrazell.com/podcasts.

Book a free guided visualization with me here.Blair Badenhop is a global Brand & Messaging Strategist with over a decade of experience supporting entrepreneurs and small businesses. Her clients have included Emmy Award Winners, New York Times Best-Selling Authors, and hundreds of coaches and content creators from Australia to the Netherlands. She is the host of the Brand Yourself Podcast where she guides her listeners to lean into their authenticity and shares the journeys of renowned spiritual teachers, doctors, and wellness entrepreneurs alike.Connect with Blair on her website, instagram, or via email: blair@blairbadenhop.comIn this episode we talk about:What a brand. is and why it is important, The magnetic power of being yourself, How to stay in your creative flow, Wellness and creativity, How masculine and feminine/ strategy and creativity go together, Tools and tips for finding balance between the two edges in your creative process, business, and life.For more creative musings, come hang out with me on instagram @amyinfullcolor and at amyinfullcolor.com.Access Your Creative Night In for FREE.

Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)How to come up with your own framework to describe your services in a snappy, memorable wayDiane's favourite storytelling techniques for creating attention-grabbing contentWhy you shouldn't be afraid to pick a fight when marketing your freelance servicesDiane's top tips for asking clients for feedback and testimonialsGet Diane's free voice of customer research template and the interview and survey questions she uses in every project >>Say hi to Diane:Diane's website, Lion Words: lionwords.comLinkedIn: Diane WireduTwitter: @DianeWireduSay hi to Louise:Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.com

Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That's why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.You've written a book...now what? If you're ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I'm chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half.Some of the talking points Veronica and I go over in this episode include:Her storyThe Genuine OfferGreat tips for messaging to gain people's trustThe 6 key questionsGood communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

In this episode, I sit down with Diane Wiredu,  Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging.  This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up for conversion success. You can follow Diane on LinkedIn here.Or visit her website here.And download her free voice-of-customer and interview question cheat sheet here. Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

Our guest, Ashlee Sang, has a passion for social impact and has chosen to focus her craft on working with sustainable brands who care about the greater good. In this week's episode we invite you on a journey to think about your values and how you communicate your personal or professional values, vision, and mission for greater impact. This show gets you thinking about what you care about and how you can align that care with your purpose. About Our Guest: Ashlee Sang Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. She uses the power of words to help purpose-driven founders discover and share their message so they can have as much impact as possible.Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at www.ashleesang.com Brand Strategy Template: https://mailchi.mp/89f4b97188d3/brand Time Stamps: 00:00 Introduction 02:00 From Anthropology to Brand Messaging 0700 The Power Of Small 12:15 Reciprocal Relationship of Audience and Brand or Podcast or… 16:30 The Importance of Values 21:25 Turning the Tables: What is most surprising about podcasting? 23:10 Inspired by True Crime Podcast: My Favorite Murder 28:30 Entrepreneurship 32:15 Amplifying Your Message Join the Care More. Be Better. Community! (Social Links Below) Website: https://www.caremorebebetter.com/ YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebettr Clubhouse: https://www.clubhouse.com/club/care-more-be-better ~Join us live each week for open conversations on Clubhouse!~ Support Care More. Be Better: A Social Impact + Sustainability Podcast Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!

Our guest, Ashlee Sang, has a passion for social impact and has chosen to focus her craft on working with sustainable brands who care about the greater good. In this week's episode we invite you on a journey to think about your values and how you communicate your personal or professional values, vision, and mission for greater impact. This show gets you thinking about what you care about and how you can align that care with your purpose. About Our Guest: Ashlee Sang Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. She uses the power of words to help purpose-driven founders discover and share their message so they can have as much impact as possible.Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at www.ashleesang.com Brand Strategy Template: https://mailchi.mp/89f4b97188d3/brand Time Stamps: 00:00 Introduction 02:00 From Anthropology to Brand Messaging 0700 The Power Of Small 12:15 Reciprocal Relationship of Audience and Brand or Podcast or… 16:30 The Importance of Values 21:25 Turning the Tables: What is most surprising about podcasting? 23:10 Inspired by True Crime Podcast: My Favorite Murder 28:30 Entrepreneurship 32:15 Amplifying Your Message Join the Care More. Be Better. Community! (Social Links Below) Website: https://www.caremorebebetter.com/   YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg Instagram:  https://www.instagram.com/CareMore.BeBetter/   Facebook:  https://www.facebook.com/CareMoreBeBetter   LinkedIn:  https://www.linkedin.com/company/care-more-be-better   Twitter: https://twitter.com/caremorebebettr   Clubhouse: https://www.clubhouse.com/club/care-more-be-better   ~Join us live each week for open conversations on Clubhouse!~ Support Care More. Be Better: A Social Impact + Sustainability Podcast Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!

What does it mean to have a ‘Biblical mindset’ and why is this vital for Christian leaders and business owners? And how can we discern between true Biblical mindset approaches vs. those that sound spiritual but may not align with God’s word?  In this conversation, I’m talking with messaging strategist & Biblical mindset coach Veronica Hoddenbagh. You’ll hear what this term ‘biblical mindset’ means and why it’s so important for Christian leaders. In addition, Veronica shares about a dark time in her life and how that led her to being passionate about this topic. We also dive into whether or not we should use affirmations as Christians, and what a Biblical view of mindset blocks or limiting beliefs looks like. We also discuss practical ways to develop a Biblical mindset and how this helps you deal with challenging situations in  your life. This conversation will benefit you no matter what context you’re leading in, so be sure to listen in and hear what God may have for you. For the full show notes for this episode, go to estherlittlefield.com/episode154. For the Faith & Business Series, head over to the Christian Woman Business Podcast and take a listen! You can also access the interviews here on my site. For those of you who are ready to thrive in your business, up-level your marketing, and build faith-based connections, go to upliftmentormind.com or text UPLIFT to (207) 544-4103.   How to Develop a Biblical Mindset as a Leader or Business Owner Veronica’s Life & Leadership [3:17] Veronica’s leadership journey [4:23] Leadership lessons [6:31] What is Biblical mindset? [8:30] Veronica’s season of darkness and how this led her to be passionate about this [11:16] Discerning between what sounds spiritual and what is truly Biblical mindset [16:22] 2 questions to ask when evaluating affirmations: “God is this your way?” and “Is it the best way?” How to develop a Biblical mindset [22:30] Dealing with limiting beliefs [31:58] Mindset vs. challenging circumstances [43:54] Leaders are learners [48:03] Master of One by Jordan Raynor Podcasts: Intentional Parents & Risen Motherhood Connect with Veronica [50:35] Esther’s invite for Christian business women [52:09]   Quotes:   “The best leader is first a follower.” “To have a biblical mindset is to think first on God and His purposes, rather than us and our purposes.” “We're commanded throughout Scripture to pay attention to what's going on in our minds.” “Make sure that the things that you're speaking are aligned with what God actually promises as opposed to just what you made up and hoped that he would bless.” “In my anxiety battle, I didn't even know how to pray.” “When God decides to roll something out, the impact is above all we could have ever imagined.” “A limiting belief in ourselves is somewhat right… we actually cannot do anything that we are called to do in our own strength.”   Connect with Veronica: Website Facebook Group   Veronica Hoddenbagh is a Messaging Strategist who is passionate about helping women to share their message clearly so that they can attract their ideal clients with their content. She is a passionate follower of Jesus, wife to her high school sweetheart, mom of 3 toddlers (and expecting her fourth child this summer!), and lives in Ottawa, Canada.   Ready to Thrive in Business? I am getting ready to open the doors to my upLIFT Mentormind for Christian women, and coming up on June 7th, I’m hosting a free info session about it. As part of the program, you get access to some exclusive training with Veronica Hoddenbagh later this year. To join us for the info session and make sure you’re the first to know when this program opens, go to upliftmentormind.com or text UPLIFT to (207) 544-4103! Connect with Esther and Holly: Esther’s Website Holly’s Website Instagram Facebook Group Facebook Page This episode was first published on June 1, 2021 at https://estherlittlefield.com/episode154

Episode 23 welcomes Eyra Dzakuma, Customer Success Manager & Messaging Strategist, to discuss her experience working with some of the largest mobile games on notifications, customer messaging journeys, and to provide an overview of OneSignal's eBook Mastering User Communications in Mobile Games.

Melinda Kitto is a Messaging Strategist for talented Coaches, Course Creators & Online Service Providers, who know they're amazing at what they do... but struggle with how to put that into words.Mel guides her students to craft a juicy and compelling marketing message that cuts through the noise online and gets the RIGHT clients to sit bolt upright and say "OMG I NEED THAT"Join her for her FREE Copywriting Bootcamp where you'll learn how to "Pimp Your Promo" and write compelling promo posts for social media that sell your offer. Register Here: https://www.pimpyourpromo.comYou can also follow her on:YouTube - www.melindakitto.com/youtubeInstagram - www.instagram.com/melindakittoFacebook - www.facebook.com/melindakittobizPS Feel free to join the Course Creator Community Facebook Group!https://www.facebook.com/groups/coursecreatorscommunity1or visit our official website:https://www.coursecreatorcommunity.net/

How to inspire clients to transform to the person they aspire to be. Lola Oyafemi is a Wife, Mom and Messaging Strategist. She has dabbled all over from Radio, to Digital Marketing before discovering that her super power is content and messaging. I show coaches and experts how to attract their dream clients and make the most impact with their message. If you would like to livestream your videos try StreamYard https://streamyard.com?pal=5998321942921216 --- Send in a voice message: https://anchor.fm/americassupermom/message Support this podcast: https://anchor.fm/americassupermom/support

Do you want your marketing efforts to produce better results for your business? That starts with clear brand messaging. In this episode, I talk with Brand and Messaging Strategist and homeschool mom of 4, Lindsey Johnson, about how to create brand messaging that converts prospects into customers. She also shares what it means to create a legacy life within one's family and business. If you want to find clarity in your brand and  communicate that effectively to people, this is an episode you don't want to miss. For complete show notes click: https://homeschoolceopodcast.com/8/

Selling in a Skirt with Judy Hoberman and Her Guest Lia Mote &  Jo Ann Brumit:   Jo Ann Brumit is the CEO and Chairman of KARLEE, a WBENC certified woman-owned manufacturing solutions provider, headquartered in Garland, TX. I am a recipient of the prestigious Malcolm Baldrige National Quality Award presented by the President of the United States for business excellence; Athena Award for women in leadership; Texas Quality Award; Baylor University Well Managed Business Award and the Entrepreneur of the Year Award for Manufacturing by INC. Magazine, Ernst & Young. In addition, KARLEE received the 2011 Greater Dallas Business Ethics Award and was recognized as one of the Dallas Top 100. Lia Mote - Communication Consultant, Exec. Speaking Coach, Marketing and Messaging Strategist.LV Mote Consulting Group partners with you to address your needs in public speaking, message crafting, strategic response training, presentation training, speech writing, public relations and media relations. After 20 years of corporate experience and speaking on other's behalf, Lia began her firm in 2009 in Austin, Texas to support clients who requested her services before she even had a name for the company. This demand for creative, results-oriented, confidential and professional communication solutions became Lia's vision and mission.