Podcast appearances and mentions of chip klose

Chip Klose is the host of the Restaurant Strategy Podcast and author of The Restaurant Marketing Mindset. As a restaurant coach he's helped hundreds of restaurateurs increase the profitability of their businesses. Top 3 Value Bombs 1. Its important to understand and define what enough means to you so when you become really successful you have a clear idea when to stop. 2. Most businesses struggle because they don't start with the end in mind. They don't understand where they are going and they don't understand enough so they don't reverse engineer their businesses. 3. Pay the premium for the best and compensate them so they won't leave you. This will keep you lean and mean and cut hours from your work week. Find Chip on Instagram. Get a copy of his book Restaurant Marketing Mindset by sending a direct message with the word ‘book', you will receive a link and just pay for the shipping fee - Restaurant Strategy Instagram Sponsors DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout. Northwest Registered Agent - Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing.

Send us a textAre you ready to uncover the strategies that could turn your bar into a top destination, even in a competitive market?Most bar owners focus on increasing revenue, but what if the secret to lasting success lies in brand differentiation and strategic marketing? This episode, featuring industry expert Chip Klose, reveals the foundational tactics you need to boost profitability and resilience in today's challenging hospitality landscape.In my conversation with Chip, you will:Discover how to create a unique brand that keeps customers coming back.Learn why understanding your product, audience, and marketing approach is crucial for success.Gain insight into managing unpredictability and building a sustainable, thriving business.Listen now to unlock expert strategies and start transforming your bar or restaurant into a marketing powerhouse!Contact Chip:Restaurant Strategy Podcast Chip's Instagram - DM him "Book" for a free (just pay shipping) copy of his book. Learn More:The Bar Business Podcast WebsiteSchedule a Strategy SessionChris' Book 'How to Make Top-Shelf Profits in the Bar Business'Bar Business Nation Facebook GroupThank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large. **We are a SpotOn affiliate and earn commissions from the link above.A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

The last episode of the Restaurant Business podcast “A Deeper Dive” is, perhaps unsurprisingly, a look back at some of the year's best episodes. The episode features clips from some key guests, including marketing expert and author Chip Klose, speaking about, well, marketing. We speak with executives from Dave's Hot Chicken on its fascinating start. CapitalSpring's Jim Balis gives us some news on delivery demand. Technomic's Lori Rakoczy talks about inflation. And our own Peter Romeo and I rant about the U.S. tipping culture. So, take a look back at the year that was with us on this very special episode of A Deeper Dive.

This week we have fellow podcaster, Chip Klose, The Restaurant Coach, dive into building profitable businesses.In this conversation, Chip emphasizes the importance of understanding the restaurant as a business and the necessity of profit to survive and make a positive impact on society. He describes his journey from operations within the restaurant industry to marketing and consulting. Chip shares his recently released book 'The Restaurant Marketing Mindset' and a mastermind program he runs for independent restaurant owners. Through his work and these platforms, Chip aims to help chefs and restaurant owners build profitable businesses. The discussion also veers into ideas around effective systems and the importance of clear vision within restaurant operations and marketing, supported by examples from successful restaurant groups.Connect with Chip:https://www.restaurantstrategypodcast.com/https://www.amazon.co.uk/Restaurant-Marketing-Mindset-Comprehensive-Establishing-ebook/dp/B0CGVGHJ76/ref=sr_1_3?crid=SX5ZXFOK4NP3&keywords=Restaurant+Marketing+mindset&qid=1701883499&sprefix=restaurant+marketing+mindset%2Caps%2C71&sr=8-3https://www.linkedin.com/in/chipklose/https://www.chipklose.com/A big thank you to our sponsor Bizimply who is helping progressive leaders and operators make every shift run like clockwork! Head to their website at www.bizimply.com or email them directly at advice@bizimply.com.Connect with the podcastJoin the Hospitality Mavericks newsletterTune in via your favourite podcast platform - here More episodes for you to check out here This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

You know Chip Klose. He's been on the show before. Chip is a restaurant consultant that has recently released a new book called Restaurant Marketing Strategy. We sit down today to discuss what inspired him to share his winning blueprint with the world and we tease out the key ideas presented throughout the book. Restaurant marketing is my favorite thing and few do it better than Chip.  You can buy his new book Restaurant Marketing Strategy on amazon.com. _________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

Are you ready to revolutionize the way you perceive restaurant marketing? Join us as we turn the tables with the brilliant author and consultant, Chip Klose. We pick his brain about his game-changing book, 'Restaurant Marketing Mindset.' This is not just another marketing guide; it's a deep dive into the psychology of your potential customers.On this episode, you'll learn from Chip about:Word-of-mouthThe triangle principleRethinking your marketing planMore!Thanks, Chip!

Prepare to elevate your marketing game as we sit down with Chip Klose, the mastermind behind the "Restaurant Strategy Podcast Plus" and the author of the influential book, "The Restaurant Marketing Mindset." With his expertise as a restaurant coach, Chip offers a unique perspective on how adopting a marketing mindset can revolutionize your small business. Join us as we delve into his innovative strategies and hands-on tasks that aim to help you craft a winning marketing plan.Ever wondered how to make your restaurant stand out in a saturated market? We discuss the importance of brand-building using the ABCD framework (Audience, Brand, Competition, and Differentiation)—a game-changer for positioning your restaurant uniquely. We explore beyond just the food, emphasizing the role of personal branding in reinforcing your restaurant's overall reputation. Feast on actionable tips to design an unforgettable customer experience in an industry where dining out is viewed as a luxury.Lastly, we shed light on the pivotal role of content creation and marketing in the restaurant scene. From producing captivating content to viewing your business as a media powerhouse, we cover all the bases. We discuss the potential hazards of not aligning expectations, the need for transparent communication, and the continuous drive to produce content regardless of achieved success. So, pull up a chair and join us in serving up advice on harnessing various platforms and content to thrive in the restaurant arena. You're sure to leave with practical insights and strategies to shoot your restaurant to the pinnacle of success.Click here to learn more about Sysco Canada

https://restauranttopia.com/episode-158-diving-deep-into-the-restaurant-marketing-mindset-with-chip-klose/ Welcome back, dear readers, to our latest episode recap. This time, we had the pleasure of hosting the insightful Chip Klose, author of "The Restaurant Marketing Mindset." With Brian Seitz and Anthony Hamilton guiding the conversation, this episode was nothing short of a culinary marketing masterclass! Order Now https://www.therestaurantmarketingmindset.com/ A Glimpse into "The Restaurant Marketing Mindset" The restaurant industry is notorious for its harsh statistics. Many establishments struggle to even stay afloat. So, when a veteran like Chip Klose comes forward with years of hands-on experience and academic know-how, it's time to sit up and take notes. In his latest book, Klose discusses the importance of shifting our mindset and implementing actionable steps when it comes to restaurant marketing. As he rightly points out, having a great culinary experience is just one part of the puzzle. Without effective marketing, even the best dishes might go unnoticed. Order Now https://www.therestaurantmarketingmindset.com/

Chip Klose, restaurant consultant and host of the Restaurant Strategy podcast, is on a mission to redefine success in the hospitality industry. He guides his clients toward growth, while also helping them challenge the notion that success should be measured by grueling work hours. Work smarter, not harder. Listen to this interview to learn about making 20% profit, social media as a business tool, and the Marketing Triangle. Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc

Chip Klose, restaurant consultant and host of the Restaurant Strategy podcast, is on a mission to redefine success in the hospitality industry. He guides his clients toward growth, while also helping them challenge the notion that success should be measured by grueling work hours. Work smarter, not harder. Listen to this interview to learn about making 20% profit, social media as a business tool, and the Marketing Triangle. Sponsored by: Toast: All-In-1 Restaurant POS —

Marketing for your restaurant or hospitality business can be challenging for some, but comes easy for others. Why is that? in this episode, with restaurant coach, Chip Klose, we explore some of th fundamental elements of marketing and how you can apply them to your business. Also, don't forget to check out Chip's new book, The Restaurant Marketing Mindset, out October 3rd. UK: https://amzn.to/3LI4qJB US: therestaurantmarketingmindset.com Join My Leadership Clarity Coaching Program Here: thecafehustle.com/clarity Leadership Support Program: To grab one of our limited places on our Leadership Support Program for your business, reserve your place here before it's too late. If you'd like to reach out and say hi, you can find Andy on LinkedIn and Instagram. Sign up to our FREE 7-day email leadership course here Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we sit down with a restaurant industry powerhouse, podcaster, coach and now author - Chip Klose! Not only has our guest coached countless restaurateurs to success, but they've also penned the game-changing book, "The Restaurant Marketing Mindset." Dive in as we unpack the principles behind restaurant marketing and how shifting your mindset can spell the difference between a full house and empty tables. Purchase Chip's Book! Link to purchase "The Restaurant Marketing Mindset" Connect with Chip Instagram: @chipklosecoaching The Restaurant Strategy Podcast Connect with Closed Monday Instagram: ⁠@closedmondaypodcast⁠ Email: ⁠kyle@four-turns.com⁠ Special Offers Take a screenshot of you listening to the show, and tag @closedmondaypodcast, and I'll send you a FREE Closed Monday t-shirt. Next Episode Teaser Stay tuned for next week's episode to discuss buying a home as a restaurant owner. Subscribe & Share If you found value in this episode, please subscribe and share it with your friends and network. Your support helps us bring you more actionable insights every week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/closedmondayshow/message

How can a small restaurant operator think about marketing? This week's episode of the Restaurant Business podcast “A Deeper Dive” features Chip Klose, the host of the Restaurant Strategy podcast and author of the book The Restaurant Marketing Mindset. We wanted to talk with Chip about marketing, and why it's so important for restaurant companies. We initially thought we'd discuss some recent industry marketing trends but we ended up talking entirely about how small brands and operators should think about it. Klose coaches operators on the topic. And he believes that marketing is vital for operators and that they should get into that mindset even before they open their doors. He discusses the best way for operators to get into that mindset. We also talk about social media and the best way to leverage that medium to keep pace with large brands. It's not as simple as just having someone “do social media.” And we talk about where the best marketing takes place. Hint: It's not far from the restaurant. It was a fascinating conversation about marketing so check it out.

Chip Klose is a restaurant coach, speaker, and podcast host. Chip began his restaurant career in FOH and management opening some very famous and profitable restaurants in NYC in the 2000s and 2010s. He then transitioned into coaching, public speaking, writing, and he is currently the host of the Restaurant Strategy Podcast. Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote/mantra: "You can get anything in life as long as you help enough other people get what they want." Today's sponsor: At Popmenu, we know that in today's world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn't have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu! Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Contact: Website Thanks for listening!

There's a difference between just posting to social media and having a cohesive social media strategy. In today's episode, Josh Kopel and Chip Klose discuss the most effective ways to tell your restaurant's story to maximize your impact on social media and get more butts in seats. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

What you sell matters just as much as how you sell it. In today's episode, Chip Klose and Josh Kopel discuss the methods used to determine if your food and beverage program meets the existing needs of your community and actionable tips to improve your restaurant's product/market fit. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

There are countless new and exciting digital marketing tools out there for restaurants to use, but we would be remiss in not discussing the proven, reliable analog tools that have supported restaurants for decades. In this episode, Josh Kopel and Chip Klose run through the oldest tricks in the book and why you should still use them to market your restaurant. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

This season we've unpacked what to say via email and, in this episode, we cover when and how to say it. Listen in as Chip Klose and Josh Kopel discuss the best cadence and delivery method for the content you provide to your customers through your email platform. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Your restaurant's brand is more than just your logo. Your brand encapsulates dozens of elements that should work together to create a singular story that resonates with your target audience. In today's episode, Chip Klose and Josh Kopel discuss the proven branding tactics and strategies they've used to help restaurants transform from local gems into iconic brands. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

As restaurateurs, we spend most of our time planning and executing events. Tragically, that doesn't leave much time for marketing those events. In today's episode, Josh Kopel and Chip Klose discuss the most effective ways to market your in-house events to maximize ROI and minimize overwhelm. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Marketing is not an expense, it's an investment. The reason we know that is because, when done correctly, we profit from the money we spend marketing our restaurants. In today's episode, Josh Kopel and Chip Klose discuss how to calculate and maximize your return on investment (ROI) when it comes to your restaurant's marketing. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Do you ever get the feeling that the email marketing at your restaurant isn't working? For most restaurant owners and operators, the biggest struggle is knowing what to say. In this episode, Josh Kopel and Chip Klose give you a template for what winning email marketing at your restaurant looks like. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

The restaurant industry is a commodity business. The only thing that turns a commodity into a differentiated product is a great story. Crafting a great restaurant marketing story is formulaic and, in this episode, Chip Klose and Josh discuss the essential elements of storytelling and how to tell your restaurant's marketing story in a way that resonates. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

A great marketing strategy isn't worth much if you can't execute on the expectations the marketing efforts set. And restaurant operations excellence isn't worth much if no one knows you exist. In this episode, Chip Klose and Josh show you how these opposing forces work together to ensure the success of a restaurant. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Does the world need another restaurant? The answer to that question lies in the stories we tell about the products we sell, not the products themselves. In today's episode, Josh Kopel and Chip Klose, discuss restaurant product differentiation and proven strategies they've used to successfully stand out in a crowded market. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Conventional wisdom tells you we live in a digital world and, as a result, restaurant direct mail is dead. But, as Chip Klose explains, that opens up a golden opportunity to cut through the digital noise. In this episode, Chip describes the step-by-step process he uses to drive traffic to his restaurant clients using the restaurant direct mail marketing capabilities of the USPS. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

What if every guest that visited your restaurant once a month came in twice a month? What would that do to your revenue? In this episode, Josh Kopel and Chip Klose discuss the fountain of profitability for all restaurants: customer frequency. Using these practical strategies will surely scale repeat visits without scaling expenses. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

The greatest determinant of success in the restaurant industry is your per customer average spend. In this episode, Josh Kopel and Chip Klose take a deep dive into all of the ways that you can convince your customers to spend more and spend more often. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Does the tech in your restaurant increase your level of hospitality or diminish it? The answer to that question has more to do with how you're using the technology, than the technology itself. In this episode, Chip Klose and Josh Kopel provide use cases for the best way to use QR codes to maximize both customer engagement and your marketing efforts. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

If the pandemic taught the restaurant industry anything, it's that we must learn to make money in more than one way. The trial and error associated with determining new, successful revenue streams is both expensive and time consuming. That's why in this episode, Josh Kopel and Chip Klose share proven methods for increasing revenue through our most direct channels, catering and events. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

One of the greatest determinants of your restaurant's success is your ability to set and exceed the expectations of your guests. This is accomplished through systems and strategies that have been proven to work for decades. In this episode, Chip Klose and Josh Kopel discuss experience-based tactics to “wow” every guest that walks through your door. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

What makes your restaurant different from the rest? Why should guests choose you over the competition. The answers to both of these questions lie in the way you choose to position your restaurant. In this episode, Chip Klose and Josh Kopel provide a four-step framework for positioning yourself within your local market. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Restaurateurs are not professional marketers but, becoming a proficient marketer will directly influence how successful their restaurant becomes. The first step is understanding the most common ways that people leverage marketing. Marketing strategy typically falls into one of two schools of thought. In this episode, Chip Klose and Josh Kopel discuss the two types in detail and provide actionable use cases for each. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Romancing the sale is a generations-old technique for building customer loyalty. The strategy involves using courtesy to develop and maintain solid business relationships. In this episode, Josh Kopel and Chip Klose walk listeners through the step by step process involved in executing this proven strategy. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Almost every conversation around marketing gets brought back to social media. It's a common mistake that's hurting restaurant owners and operators. In this episode, Chip Klose and Josh Kopel clearly define what your marketing efforts should look like and the role that social media plays. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Does your front of house team sell to your patrons or are they just taking orders. In this episode, Josh Kopel and Chip Klose share best practices for how to ensure the shoulders of the dining experience are just as profitable. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Restaurant expert videos & webinars

Restaurant Coach with more than 20 years of experience in the industry. A proven track record for developing and implementing systems, programs, and initiatives that diversify revenue streams, increase efficiency, and improve overall profitability. As host of the Restaurant Strategy Podcast, I'm able to impact thousands of operators each week; as a consultant and coach I currently work with dozens of chefs and restauranteurs all around the country to help them expand their customer base and boost business. Exclusive Sponsor Plate IQ - head over to PlateIQ.com, book a demo, mention the show, and save 25%!!!!

Meet our Season 9 co-host Chip Klose as he explains the Triangle Principle and how to use it to your advantage in your restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Restaurant Marketing doesn't begin and end—it's ever moving. We sit down with Chip Klose, founder of Restaurant Strategy to chat though the restaurant marketing flywheel of attract, retain, evangelize, with strategies for how to win at each. The best part? The marketing flywheel applies both to customers and your own team. The 7shifts' Restaurant Growth Podcast is hosted by Dominick "D.J." CostantinoAbout 7shifts7shifts is a team management platform designed for restaurants. We  help managers and operators spend less time and effort scheduling their  staff, reduce their monthly labor costs and streamline team  communication. The result is simplified labor management, one shift at a  time.

Restaurant Marketing doesn't begin and end—it's ever moving. We sit down with Chip Klose, founder of Restaurant Strategy to chat though the restaurant marketing flywheel of attract, retain, evangelize, with strategies for how to win at each. The best part? The marketing flywheel applies both to customers and your own team. The 7shifts' Restaurant Growth Podcast is hosted by Dominick "D.J." Costantino About 7shifts 7shifts is a team management platform designed for restaurants. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and streamline team communication. The result is simplified labor management, one shift at a time.

Marketing Strategist Chip Klose knows you have to promote your business online to make it take off. The modern restaurant business is not Field of Dreams. If you build it, they won't necessarily come. “Thirty years ago, you could just be good,” shrugs Chip Klose on the Digital Hospitality podcast. “Pretty place, good food, good service and you could survive. But now every place is great. Every place has interesting dishes, great service, and a cool dining room.” ➤ Watch the full interview https://www.youtube.com/watch?v=i_vPkwskBMU   3 Takeaways From This Interview: 1. Implement Table Ordering –  By using digital kiosks instead of standard servers, restaurants can increase their revenue by cutting costs and increasing up-sells. Even better, servers can better assist customers in true hospitality. 2. Pay to Play on Your Posts –  Social media is a must for modern restaurants. However, if no one sees your post how can it benefit your restaurant? Be willing to pay social media platforms to promote your post strategically and increase reach. 3. Exceed Operations –  Chip shares that in a dream world, most operators don't actually want to be at their restaurant every day. Implement systems to relieve daily duties through modern technology in an effort to better focus on your customers and yourself.   Chip Klose has made it. Starting his career in hospitality as a host in college, Chip has spent the last two decades in New York ascending in the industry he calls home. “I launched multiple brands to rave reviews and great openings in one of the most saturated markets in the world,” Chip Klose notes. ➤ https://www.chipklose.com/ As they say, if you can make it in New York you can make it anywhere. After storied success in the space, Chip quickly realized that his success was rare in such a crowded space, yet it was easy to identify why. Marketing. Marketing Restaurants — While the ‘m' word can feel like an impossible cost to restaurant operators, it was clear to Chip that marketing was the reason for the success of his multiple brands. “I started looking at marketing,” Chip recalls on his eureka moment and pivot. “I suddenly realized that restaurants really don't do very well because they usually don't do marketing.” Chip Klose has evolved into a respected coach and consultant in his space. While marketing can sound overwhelming and expensive to operators that are already strapped, Chip sees it as three simple questions. Marketing Questions: What's your product? Who is it for? How can you reach them? The third question has become all the more important in the modern digital age. “It used to be Craigslist and the Yellow Pages,” said Chip Klose on Digital Hospitality. “Now it's Google, social media and Yelp. It's now on our phones that we walk around glued to." To reach your customers, you have to optimize your social media channels. This means posting, and in 2021, it also means occasionally paying to promote your posts. The algorithms have changed, and restaurants have to adapt. Now that you're marketing your restaurant, what's your next goal? Is it more money? Most will initially say yes, but Chip finds the answer is usually much more holistic. “Look 12 months in the future,” begins Chip. “What do you want for yourself, your life? Your business? What kind of money do you want to be making? What do you want your day to day to look like?" Through systems, any operator can eventually achieve this point of freedom and success. What's a system you can implement now to change your business and free up your time, staff and budget? Table ordering. “It's becoming very obvious that table ordering really has the power to create a better guest experience and make a more profitable restaurant,” says Chip about technology like Toast Order & Pay, which is used at Cali BBQ and other places like Eats By Sam and many more of our favorite food s...

Can we make more money today? Like right now? Are there simple fixes to the problems we've been suffering from as an industry for the last, I don't know, 1000 years. Most of us don't make enough money and today we're talking with Chip Klose, who's trying to fix that. In our conversation, Chip lays out some simple, easy to execute tips and tricks for scaling profitability and our overall online presence. For more on Chip, go to www.chipklose.com ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook

Host Luisa Lyons chats with Sarah Ellis & Greg Kamp, co-founders of MT Shorts. We chat about the creation of MT Shorts, working with Emmy nominated producer & director Kenneth Ferrone, the personal stories behind Jump, the creation of High School Zoomsical during the early days of the pandemic, and more! Includes an exclusive preview to “All of These Goodbyes” from new short Still Here!  Song CreditsMT Shorts Presents “A Jingle”Music & lyrics: Nat Zegree & Eric Holmes; Arrangements & vocals: Jim Hogan; Vocals: Joey Harrell, Samantha Littleford, Sean Switzer“All of These Goodbyes” from MT Shorts  STILL HEREMusic: Ben Roseberry; Music & lyrics: Ben Roseberry and Chip Klose; Performer: Nathaniel StampleyMT Shorts is a creative platform where musical theatre and short film meet, forging a new medium of storytelling with a mission to bring the voices of an emerging generation of creatives to screen. www.mtshorts.com. Instagram, Facebook, YouTube. Sarah Ellis is an NYC-based actor, concert artist, creator and producer with a passion for community building across the visual and performing arts. Her professional credits span across theatre, film, dance, commercial, and symphony work, NYC new works readings and labs, regionally, including the First National Tour of the Tony-Award Winning “A Gentleman's Guide to Love and Murder," and as a frequent guest artist with the Dubuque Symphony Orchestra. She holds a BFA in Musical Theatre from Penn State University where she received the Margaret “Peg” French Undergraduate Award in Theatre. www.meetsarahellis.com. @sarahruthlissGreg Kamp is a performer and producer whose career has spanned stage, screen, and concert venues across the country and internationally. Stage appearances have included the Tony Award Winning Center Theatre Group and Alliance Theatre, Lincoln Center's Avery Fisher Hall, Pittsburgh Civic Light Opera, York Theatre, Feinstein's 54 Below, and The Cincinnati Pops as well as Lifetime, FOX, NBC, and Cartoon Network on the small screen. As a producer, Greg has worked with names and companies such as Rosie O'Donnell, Sara Bareilles, Paul Taylor Dance Company, as well as MT Shorts, the production company for which he Co-Founded. www.gregkamp.com Filmed Live Musicals is the most comprehensive online searchable database for musicals that have been filmed live on stage. Visit www.filmedlivemusicals.com to learn more. Follow us on Facebook and Twitter. You can also support the site at Patreon. Patrons get early access to content, no matter how much you pledge. Filmed Live Musicals is created by Luisa Lyons. Luisa is an Australian actor, writer, and musician. She holds a Masters in Music Theatre from London's Royal Central School of Speech and Drama and now lives, works, and plays in New York. Learn more at www.luisalyons.com or follow on Twitter, Instagram, and Facebook. Rate this podcast!

Today we're chatting with a fellow Restaurant Marketing Pro What I want to chat about: 1st - Episode 107 - Increasing Check Average 2nd - Episode 92 - Should You Spend $500 On Facebook Ads 3rd - General Topic - Online Retargeting

#108 - INTERVIEW with David Schneider, Director of Ops at Portale Restaurant This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** "Marketing of the thing can’t make up for the thing." The best way to market a product is to create a product worth buying. On today’s episode I had the great pleasure of sitting down with my longtime friend and colleague, David Schneider. He spent years wiorking with Chef Michael White at the Altamarea Group and is now the Director of Operations for Portale restaurant here in NYC. We spend a good deal of the conversation talking about relationship between operations and marketing. He’s one of the smartest guys I know and also perhaps the nicest. I hope you enjoy this week’s interview. IMPORTANT LINKS: David Schenider's Instagram - https://www.instagram.com/davidschneiderny/Portale Restaurant - https://www.portalerestaurant.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#108 - INTERVIEW with David Schneider, Director of Ops at Portale Restaurant This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** "Marketing of the thing can’t make up for the thing." The best way to market a product is to create a product worth buying. On today’s episode I had the great pleasure of sitting down with my longtime friend and colleague, David Schneider. He spent years wiorking with Chef Michael White at the Altamarea Group and is now the Director of Operations for Portale restaurant here in NYC. We spend a good deal of the conversation talking about relationship between operations and marketing. He’s one of the smartest guys I know and also perhaps the nicest. I hope you enjoy this week’s interview. IMPORTANT LINKS: David Schenider's Instagram - https://www.instagram.com/davidschneiderny/Portale Restaurant - https://www.portalerestaurant.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#107 - The Best Ways to Increase Check Average This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** A few weeks back I launched a Patreon Page for people to support the show, and as one of the key perks I decided to create a daily private podcast for all of my supporters. The show is called The Daily Special and episodes are released every weekday. Short, snackable where I share tips and tools you can implement right away. I love the format of the show and I’m having a lot of fun with it. So far we’ve got about a dozen patrons over on Patreon and I want to continue growing that community. To entice you to come join us, I’m sharing the first week of episodes with you here this week on this podcast… 5 back to back episodes that all add up to 25 minutes of fun. I hope you enjoy this special episode of Restaurant Strategy. *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#107 - The Best Ways to Increase Check Average This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** A few weeks back I launched a Patreon Page for people to support the show, and as one of the key perks I decided to create a daily private podcast for all of my supporters. The show is called The Daily Special and episodes are released every weekday. Short, snackable where I share tips and tools you can implement right away. I love the format of the show and I’m having a lot of fun with it. So far we’ve got about a dozen patrons over on Patreon and I want to continue growing that community. To entice you to come join us, I’m sharing the first week of episodes with you here this week on this podcast… 5 back to back episodes that all add up to 25 minutes of fun. I hope you enjoy this special episode of Restaurant Strategy. *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants. IMPORTANT LINKS: Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants. IMPORTANT LINKS: Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#105 - Transactions, Value, and Price This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in! *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#105 - Transactions, Value, and Price This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in! *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#104 - INTERVIEW: Round Two with Chef/Owner Nathan Mergen This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like. IMPORTANT LINKS 107 State Website: https://107state.comInstgram: https://www.facebook.com/107state/Facebook: https://www.facebook.com/107state/ Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#104 - INTERVIEW: Round Two with Chef/Owner Nathan Mergen This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like. IMPORTANT LINKS 107 State Website: https://107state.comInstgram: https://www.facebook.com/107state/Facebook: https://www.facebook.com/107state/ Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in! IMPORTANT LINKS Wisely - https://www.getwisely.comSevenrooms - https://sevenrooms.comTock - https://www.exploretock.comToast - https://pos.toasttab.comLavu - https://lavu.comBreadcrumb - https://upserve.com/platform/restaurant-pos/BentoBox - https://getbento.com E-MAIL: chip@chipklose.com THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts2. Follow us on FB and IG: @restaurantstrategy3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening,Chip Klose

#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in! IMPORTANT LINKS Wisely - https://www.getwisely.comSevenrooms - https://sevenrooms.comTock - https://www.exploretock.comToast - https://pos.toasttab.comLavu - https://lavu.comBreadcrumb - https://upserve.com/platform/restaurant-pos/BentoBox - https://getbento.com E-MAIL: chip@chipklose.com THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts2. Follow us on FB and IG: @restaurantstrategy3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening,Chip Klose

#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market. A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward. THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening,Chip Klose

#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market. A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward. THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening,Chip Klose

#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units. Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it. IMPORTANT LINKS: Mighty Quinn's BBQ: https://www.mightyquinnsbbq.com https://www.instagram.com/mightyquinnsbbq/ https://www.facebook.com/mightyquinnsbbq https://twitter.com/MightyQuinnsBBQ Otto's Tacos https://www.ottostacos.com https://www.instagram.com/ottostacos/ https://www.facebook.com/OttosTacos/ https://twitter.com/ottostacos And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units. Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it. IMPORTANT LINKS: Mighty Quinn's BBQ: https://www.mightyquinnsbbq.com https://www.instagram.com/mightyquinnsbbq/ https://www.facebook.com/mightyquinnsbbq https://twitter.com/MightyQuinnsBBQ Otto's Tacos https://www.ottostacos.com https://www.instagram.com/ottostacos/ https://www.facebook.com/OttosTacos/ https://twitter.com/ottostacos And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you. IMPORTANT LINKS: Hall PR:https://hallpr.comhttps://www.instagram.com/hallpr/https://www.facebook.com/hallprhttps://twitter.com/hallpr E-Mail:steven@hallpr.com And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you. IMPORTANT LINKS: Hall PR:https://hallpr.comhttps://www.instagram.com/hallpr/https://www.facebook.com/hallprhttps://twitter.com/hallpr E-Mail:steven@hallpr.com And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it. IMPORTANT LINKS: Barcito & Bodega:https://www.barcitola.comhttps://www.instagram.com/barcitola/ No Relief, No Rent:https://www.noreliefnorent.org And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it. IMPORTANT LINKS: Barcito & Bodega:https://www.barcitola.comhttps://www.instagram.com/barcitola/ No Relief, No Rent:https://www.noreliefnorent.org And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** What gets measured gets managed, and on this week's episode I'm discussing 10 diffierent metrics that you should be tracking in your restaurant. What are they? Revenue Expenses Daily Covers Check Average Cover Count Bookings Tip Percentage E-Mail Marketing P-Mix Matrix Profit Margin Employee Paychecks CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need CLICK HERE to get my FREE Cover Count Tracker ***** Happy listening,Chip Klose

#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** What gets measured gets managed, and on this week's episode I'm discussing 10 diffierent metrics that you should be tracking in your restaurant. What are they? Revenue Expenses Daily Covers Check Average Cover Count Bookings Tip Percentage E-Mail Marketing P-Mix Matrix Profit Margin Employee Paychecks CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need CLICK HERE to get my FREE Cover Count Tracker ***** Happy listening,Chip Klose

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Chip: https://www.linkedin.com/in/chip-klose-56880424/ Listen to the Restaurant Strategies Podcast: https://podcasts.apple.com/gb/podcast/restaurant-strategy/id1457379809?i=1000491950286 Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/