POPULARITY
What role does media play in hospitality? This episode welcomes media expert and Owner of Cali BBQ, Shawn Walchef. Shawn discusses his journey from creating award-winning barbecue restaurants in San Diego to building a successful media platform. He shares insights on the importance of hospitality, storytelling, and the role of time in perfecting one's craft. Shawn also offers practical advice on leveraging digital media to build and grow a business, emphasizing the need to create consistent content and the power of being a curious and compassionate host. This episode is a must-watch for those looking to embrace their media presence.Takeaways: Every business should think of itself as a media company. Start by creating long-form content, such as a podcast or YouTube channel, to share your story and connect with your audience.If you're starting a podcast, commit to a regular schedule. For example, publishing every week without fail can build discipline and ensure you develop a reliable content stream.Leverage multiple social media platforms like LinkedIn, TikTok, Instagram, and YouTube to share your content. Different platforms allow you to reach different segments of your audience.Curiosity is a driving force in hospitality. Engage with people by asking questions and showing genuine interest in their stories. This approach can deepen relationships and loyalty.Adopt a mindset of rapid experimentation. Try new technologies and media quickly. If you fail, you'll learn faster and can adjust your strategies accordingly.Find your "anchor tenant" or main partner that can lend credibility to your initiatives and help you attract more opportunities and partnerships.Listen to your audience and adjust your content strategy based on their feedback. This responsiveness can foster loyalty and better meet the needs of your listeners or viewers.Quote of the Show:“ The better that we get at our craft, the deeper the connections we make, both at our restaurants in real life, in our community, and online.” - Shawn WalchefLinks:LinkedIn: https://www.linkedin.com/in/shawnpwalchef/ Website: https://betheshow.media/ Instagram: https://www.instagram.com/shawnpwalchef/ Shout Outs:0:41 - Toast https://pos.toasttab.com/ 0:42 - Entrepreneur Media https://www.entrepreneur.com/ 3:20 - Canterbury Tales https://en.wikipedia.org/wiki/The_Canterbury_Tales 7:21 - Rado https://www.linkedin.com/in/radoivanov/ 7:23 - Marriott https://www.marriott.com/default.mi 9:39 - The Harvest https://www.amazon.com/Harvest-Bulgarian-Wealthy-Jolla-California/dp/1593302312 21:06 - YPO https://www.ypo.org/ 22:49 - Entrepreneurs' Organization https://eonetwork.org/ 28:15 - Pennsylvania State University https://www.psu.edu/ 32:59 - Malcolm Gladwell https://en.wikipedia.org/wiki/Malcolm_Gladwell 33:17 - The Beatles https://en.wikipedia.org/wiki/The_Beatles 34:31 - Bo Burlingham https://boburlingham.com/about-bo/ 34:34 - Small Giants https://www.amazon.com/s?k=small+giants+book&adgrpid=1333708168067507&hvadid=83356831320179&hvbmt=be&hvdev=c&hvlocphy=104764&hvnetw=o&hvqmt=e&hvtargid=kwd-83357101759371%3Aloc-190&hydadcr=24658_10677455&mcid=7a177b91d24a3c459e23975de93a8c7c&msclkid=0715b194226a1581950ed985139a43a1&tag=mh0b-20&ref=pd_sl_71wu97gg72_e 34:46 - Annie DiFranco https://en.wikipedia.org/wiki/Ani_DiFranco 46:30 - Digital Hospitality https://www.digitalhospitality.com/ 47:41 - Family Style https://www.youtube.com/playlist?list=PL9aOArcA5Ia6KBNpggZJqQmrtw_lNkGqe 47:54 - Greg Majeski / Room for Seconds https://www.youtube.com/playlist?list=PLnoDJBRl8k--uSzQfVFpLeiJmqjzQIfFq 48:53 - Field of Dreams https://en.wikipedia.org/wiki/Field_of_Dreams 50:01 - Kevin Costner https://en.wikipedia.org/wiki/Kevin_Costner
Today we have the honor of talking to Shawn Walchef, the owner and founder of Cali BBQ restaurants and Cali BBQ Media. It's time for Episode 103 of The Food For ThoughtCast; welcome back! Steve and Melissa want to know what California BBQ looks like , and how the whole thing started, and Shawn challenges us to go find our whales for this podcast (surprise and hint: it happens!). We talk about how dreams come to be, and the power of storytelling in relation to food. Shawn is an incredible visionary and entrepreneur with a gift for helping us restaurant and hospitality folk realize our full potential and find platforms and our voices. Enjoy this week's episode, and find Cali BBQ if you're in the San Diego area. Find Shawn on these podcasts: Restaurant Technology, Digital Hospitality. Thank you so much for listening and don't forget to rate, review, and subscribe.
Shawn Walchef is the owner of Cali BBQ, a BBQ restaurant in San Diego, as well as Cali BBQ Media, his production company. The first Cali BBQ restaurant opened in 2008 and the brand has since expanded to include 2 locations in sports stadiums, catering, ghost kitchens, and podcasts, as well as professional video content. Shawn believes in "digital hospitality" which is a conceot we will explore in this episode. Favorite success quote/mantra: "Stay curious, get involced, ask for help." In this episode we will discuss: Ghost kitchens Opening a location Closing a location Branding Marketing AI integration Tech stack AND MORE! Today's sponsors: DashTrack: Dashtrack is an award-winning restaurant websites with unmatched 24/7 support. Effortless updates, AI-powered SEO, and commission-free ordering. Schedule your free site consultation today! MarginEdge: Boost your efficiency and profitability without adding labor costs. MarginEdge is a complete restaurant management software that allows you to seamlessly manage all aspects of your business from one central location. Track food costs in real time, make inventory faster and less tedious, easily cost out your recipes, and get a daily P&L so you always know where you stand. See how it works at marginedge.com/unstopabble. Restaurant Technologies the company that helps restaurants, “Control the kitchen chaos.” With RT's total oil management, you get: Dependable fresh bulk cooking oil delivery; Filtration + oil usage monitoring and reporting; Used cooking oil pick-up, and recycling; And say goodbye to messy, dangerous restaurant rendering tanks-yuck. RT's end-to-end cooking oils solution helps you manage your used cooking oil storage, collection, and recycling- conveniently, safely, and cleanly- with no upfront costs. Head to www.RTI-inc.com, and let them know the Restaurant Unstoppable Podcast sent you their way. Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Contact the guest: Instagram: @shawnpwalchef OR @calibbq OR @calibbqmedia Website: https://calibbq.media Thanks for listening! Rate the podcast, subscribe, and share! We are on Youtube: @RestaurantUnstoppable
Shawn Walchef is the owner of Cali BBQ and Cali BBQ Media. He discusses the early challenges he faced as a restaurant owner, how he learned to use the internet and social media to his advantage, and shares his insights on building a successful restaurant brand in the digital age. Shawn emphasizes the importance of leveraging technology and storytelling to market a business effectively and the need for entrepreneurs to build their digital brand from the start.
Welcome to the latest episode of the Tech On Toast podcast! In this episode, host Chris sits down with Shawn Walchef, founder of Cali BBQ and Cali BBQ Media. Its 5am in San Deigo and Shawn is up already! Join them as they discuss the power of digital storytelling, the importance of authenticity in content creation, and the evolution of the hospitality industry in the digital age. Sean shares valuable insights on building a media company alongside a restaurant business, the impact of technology on the industry, and the significance of staying curious and consistent in content creation. They also touch on personal anecdotes, including Shawn's family dynamics and his son's interest in soccer. Tune in to discover Shawn's journey from restaurant owner to content creator, his approach to building a successful media presence, and his thoughts on the future of the industry. Don't miss out on this engaging conversation filled with practical advice and inspiring stories! Join the Tech On Toast community and catch Shawn and Chris live on LinkedIn every Wednesday and Friday at 6pm UK time. Connect with Shawn on LinkedIn or Instagram for more insights and updates. Stay tuned for more episodes and remember, no one is coming to tell your story - it's time to start sharing it yourself! The Tech on Toast Podcast is brought to you by Lightspeed, Retail & Restaurant ePOS — The one-stop commerce platform for retail, hospitality and golf merchants around the world.
Starting a business in a tough spot didn't stop Shawn Walchef from making a name for himself in the competitive world of restaurants. In this episode, Shawn, owner of Cali BBQ and Cali BBQ Media, talks about turning challenges into opportunities. He discusses the critical role of digital tools in expanding his restaurant's reach and efficiency, providing invaluable insights for those looking to elevate their operations and customer engagement. Shawn's journey from a local BBQ spot to a digital powerhouse offers a roadmap for franchises seeking to adapt and grow in today's tech-driven market. From mastering social media to optimizing operations with tech tools, Shawn shares practical advice for any business owner looking to improve their game. Tune in to learn how you can apply these insights to your own venture!
Join us on a fascinating journey with Shawn Walchef, the visionary behind Cali BBQ and Cali BBQ Media the trailblazer in digital hospitality, in this episode of "The Late Night Restaurant Show." Shawn takes us through his transformative approach to blending traditional barbecue with cutting-edge digital strategies, turning his local restaurant into a digital sensation. He shares his wisdom on embracing technology, the critical role of content creation across digital platforms, and why every restaurant owner needs to think digitally. From the nuances of navigating online pricing challenges to predicting the digital future of the restaurant industry, Shawn's insights serve as a masterclass for anyone looking to adapt and thrive in the digital era. This episode is not just a treat for the taste buds but also a blueprint for success in the increasingly digital restaurant industry. Tune in to get seasoned advice from one of the industry's finest digital chefs. Learn more about Cali BBQ & Cali BBQ Media: www.calibbq.media
Join us on a fascinating journey with Shawn Walchef, the visionary behind Cali BBQ and Cali BBQ Media the trailblazer in digital hospitality, in this episode of "The Late Night Restaurant Show." Shawn takes us through his transformative approach to blending traditional barbecue with cutting-edge digital strategies, turning his local restaurant into a digital sensation. He shares his wisdom on embracing technology, the critical role of content creation across digital platforms, and why every restaurant owner needs to think digitally. From the nuances of navigating online pricing challenges to predicting the digital future of the restaurant industry, Shawn's insights serve as a masterclass for anyone looking to adapt and thrive in the digital era. This episode is not just a treat for the taste buds but also a blueprint for success in the increasingly digital restaurant industry. Tune in to get seasoned advice from one of the industry's finest digital chefs. Learn more about Cali BBQ & Cali BBQ Media: www.calibbq.media --- Send in a voice message: https://podcasters.spotify.com/pod/show/canadas-restaurant-guy/message
In this episode, we welcome Shawn Walchef, entrepreneur and owner of Cali BBQ, who shares his insights on leveraging dynamic pricing to grow a restaurant business. Shawn discusses his journey with Cali BBQ, the use of dynamic pricing on platforms like Uber Eats and DoorDash, and the impact it has had. He explains the difference between dynamic and surge pricing, emphasizing the importance of incremental price changes based on supply and demand. Walchef also dives into the challenges and opportunities of communicating pricing strategies to customers, the benefits of avoiding high traffic periods, and how technology can enhance customer loyalty and restaurant operations. The discussion also covers the broader implications of technology in the restaurant industry, from ghost kitchens to digital hospitality, urging restaurateurs to embrace change and stay innovative. 00:13 Introducing Shawn Walchef: A Disruptor in the Restaurant Industry 01:27 Exploring Dynamic Pricing with Shawn Walchef 02:23 The Media's Take on Dynamic Pricing and Its Impact 06:07 Communicating Price Changes and Building Trust 13:34 Leveraging Technology for Better Customer Experience 14:54 Embracing Digital Transformation in the Restaurant Industry 18:00 Shawn's Invitation: Connect and Collaborate ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Audio Podcast Links Spotify | Apple | Google | Amazon | RSS | Download Leave your suggestions for new topics in the comments! We read every single one.
Welcome to our Monday Manifest, the first of a special cut of one of our most engaging episodes, where today we delve into the concept of 'Digital Hospitality' with one of my mentors (even if he doesnt know it) Shawn Walchef of Cali BBQ. Discover how the brick and mortar realm of the hospitality industry is evolving into the digital age and why every business must adapt to survive. If you're a hospitality business owner or professional, this episode is packed with actionable insights tailored just for you including; Digital-First Approach: Understand the importance of having a digital-first mindset, optimizing for the internet, and being responsive to evolving technologies. Today's hospitality is not just about physical space but creating a seamless online experience for your customers. Humanizing Digital Interactions: Learn the art of translating the warmth and empathy of face-to-face hospitality to the digital space. Whether it's responding to online reviews or managing direct messages, discover how to make every interaction memorable and authentic. Embrace Technology for Efficiency: Hear about practical applications, like the toast order system, that are transforming the way businesses operate. Discover the importance of immediacy in the digital age, using Spotify's quest for instantaneous playback as an inspiration. Ensure you're not just integrating technology but partnering with the right tech platforms to amplify your business's impact. Get Pure Clarity on Your Leadership with a FREE Leadership Clarity Coaching Session with Andy Jones. Sign up to our FREE 7-day email leadership course here Leadership Support Program: To grab one of our limited places on our Leadership Support Program for your business, reserve your place here before it's too late. If you'd like to reach out and say hi, you can find Andy on LinkedIn and Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us on Evocalize's first episode of the Local Marketing Labs podcast!Listen to our guest, Shawn Walchef, founder of Cali BBQ and Cali BBQ Media, as he reveals the transformative power of digital platforms for storytelling and brand promotion.Here's a glimpse of what you'll learn:1️⃣ Uncover the transformative potential of digital mediums for advertising your narrative and your brand.2️⃣ Learn the ways that videos, especially those that are succinct, captivate and hold the viewer's attention.3️⃣ Overcome anxiety and target creation pace, quantity, and steadiness in your output.4️⃣ Find out how the internet and social media have made storytelling accessible to everyone.5️⃣ Grasp how to take advantage of the creator economy, harnessing digital platforms for your benefit
Restaurateur Shawn Walchef is the Founder of Cali BBQ, an award-winning comfort barbecue restaurant with three locations in California. Shawn also leads the Digital Hospitality podcast where he discusses hospitality trends and innovative business strategies with fellow entrepreneurs and restaurateurs. In this episode… In this episode of the SpotOn Series, Chad Franzen is joined by Shawn Walchef, Founder of Cali BBQ. They discuss the importance of understanding digital and technological trends and implementing them for business growth, brand engagement strategies on social media, and competitive advantages for restaurant owners. Shawn goes on to share what benefits businesses can take advantage of by taking control of their media presence.
Since opening Cali BBQ 12 years ago, his family-run restaurant and media business in San Diego has generated more than $30 million in sales. As a restaurateur who opened during the Great Recession, Shawn Walchef learned to use digital tools and big ideas to stay in business. During the Pandemic, Shawn and his Cali BBQ Media team have developed a scalable plan that is three times more profitable than the traditional full-service restaurant model. Cali BBQ is working on a plan to repurpose 60 percent of their dining room into a commissary kitchen to service the additional “friendly” ghost kitchens they plan to add over the next three years. Shawn Walchef also hosts two video and audio podcasts Digital Hospitality & Restaurant Influencers, which are just one facet of his burgeoning media empire that also includes content creation, consulting, and more services to assist others in their digital evolution. He strives to help fellow entrepreneurs learn the right tools and strategies to unlock endless opportunities for new businesses. Follow Shawn : Instagram - https://www.instagram.com/shawnpwalchef/ TikTok - https://www.tiktok.com/@shawnpwalchef LinkedIn - https://www.linkedin.com/in/shawnpwalchef/ Special thanks to the team over at DAVO for the gifting the tickets to The National Restaurant Association Show. DM for your chance to win! Register at nationalrestaurantshow.com/mmr with MrRsdiscount to save $25 off the onsite rate. Click HERE to join The Closed Monday Community! Exclusive Sponsor - Four Turns - Restaurant Growth Experts Click here to schedule your FREE 15 min Consultation Looking for restaurant tech? Check out exclusive offers from our partners: Marquii Toast 7Shifts ✅ Website: http://kyleinserra.com ✅ Instagram: http://www.instagram.com/kyleinserra ✅ LinkedIn: https://www.linkedin.com/in/kyleinserra/ ✅ TikTok: https://www.tiktok.com/@kyleinserra --- Send in a voice message: https://podcasters.spotify.com/pod/show/closedmondayshow/message
About the guest: Shawn P. Walchef (@shawnpwalchef) is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, his family-run restaurant and media company in San Diego has generated more than $30 million in sales. As a restaurateur who opened during the Great Recession of 2008, Shawn Walchef learned to use digital tools and big ideas to stay in business. During the Pandemic, Shawn and his Cali BBQ Media team developed a scalable plan that is three times more profitable than the traditional full-service restaurant model. He also hosts two weekly video podcast series: Digital Hospitality and Restaurant Influencers. Podcasts are just one part of his burgeoning media empire, which also includes content creation, consulting, and more digital services to help others with their smartphone storytelling. Shawn's smartphone storytelling strategies have led to Cali BBQ Media being featured on Amazon Prime TV, Bloomberg TV, Entrepreneur, Inc, Eater, ABC, NBC, CBS, Fox News and many other local and national media outlets. The business owner wants to guide others to the right digital tools and social media strategies that will unlock endless opportunities for them and their brands. STAY CURIOUS | GET INVOLVED | ASK FOR HELP • Subscribe to Digital Hospitality: https://calibbq.media/podcast-episode • Subscribe to Restaurant Influencers: https://www.entrepreneur.com/listen/restaurant-influencers Email shawn@calibbq.media to get in touch or DM on social media @shawnpwalchef Connect with Jordan: https://jordanjmendoza.com/m/social Thank you for listening to this episode! If you got value please consider giving us a 5 star rating on Spotify, Apple and wherever you get your podcast as that will help us reach and impact more people around the world! This episode was sponsored by People Building Inc. Podcast Agency Want to guest on Top Podcasts to increase your influence, impact & income? Book a call below to see how you can do just that and tell them I sent you!
Shawn Walchef is the owner of Cali BBQ and Cali BBQ Media, a 15-year-old BBQ chain located in San Diego, California that also creates B2B content for operators. In this episode, we'll discuss how Cali BBQ is leveraging smaller-format locations like ghost kitchens and stadium concessions to build the “Amazon Prime of BBQ,” the current state of restaurant technology, and how restaurant operators can leverage the full potential of social media. Watch on YouTube Join the HNGRY Newsletter
Shawn Walchef expands his story on Cali BBQ with JT and LeeAnn in Afterhours.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Cali BBQ is a family run restaurant that loves our customers and our community. Thanks to the love they receive back from customers, they've been able to expand and grow the business during the pandemic. Shawn Walchef tells his story to JT and LeeAnn.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather's example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in Shawn's success.- How to be fearless and "lean into your crazy."- How Shawn is putting So Cal BBQ on the map.Episode Timeline:1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.2:30 What differentiates Cali BBQ from other regional BBQ?4:20 What does Cali BBQ taste like?6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?8:20 “Be the show, not the commercial.”9:10 How to lean into your crazy.10:45 The power of specifics in marketing your brand.11:55 The importance that curiosity plays in Shawn's life.16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.20:00 Shawn's philosophy for creating happy employees.23:00 How does Shawn choose the stories he tells about his business?This episode's guest:• Shawn P. Walchef• Follow him on all socials @shawnpwalchefSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
How does your digital hospitality hold up? Do you even know what your digital hospitality is? Today I welcome Shawn Walchef, Founder of Cali BBQ and Cali BBQ Media, to come on the mic and tell us about digital hospitality in the hospitality industry and why smartphone storytelling is an increasingly important focus for restaurants. Digital Hospitality Clubhouse Room Shawn Walchef on LinkedIn Hospitality Leadership Podcast Partners Thank you for supporting our sponsors at The Hospitality Leadership Podcast! Our title sponsor is RotaCloud: Find out how you can transform your people management and give your management team practical insights into labour cost over at RotaCloud.com. Espressly.co: In a digital age, it is important to have branded mobile assets. Get a custom-branded mobile ordering and loyalty app for your business over at Espressly.co. Learn more about your ad choices. Visit megaphone.fm/adchoices
Setting up your BBQ & Media Empire? Shawn Walchef has already done it and offers up a few burnt ends to those that aspire to do so too. As Founder of CaliBBQ, Shawn has brought original long smoked BBQ to the Southern California, in San Diego.
Aaron Roberts is the President and Executive Producer at Rising Tides Creative, an all in one creative resource which is used by some of the most forward-thinking restaurants in the industry such as Cali BBQ. Rising Tides Creative is known for bringing restaurants and other brands to life online, and brought those same creative juices to this episode of Give an Ovation!On this edition, Aaron and Zack discuss: Why most restaurants are hesitant to create on social mediaMistakes restaurants make with their mediaThe importance of being yourself onlineWhy Aaron's clients don't do 2nd takesEffective social media takes timeMoreThanks, Aaron!
Welcome to the I Crush Barbecue Show, I'm your Host, Abe Delgado In this episode I take you back to the Heritage Craft Barbecue Invitational which was a celebration of their 2nd year Anniversary. This event was the best BBQ event that California has ever seen. We had some of the TOP Barbecue Pitmasters from across the country. We also had the pioneers of Craft Barbecue from California and some of the up and coming beasts of Cali BBQ. If you didn't make it out, I'm sad you missed out but at least I hope to provide a taste of the action. I was able to interview quite a few of the pitmasters, there were 40+ so unfortunately I wasn't able to interview all of them, but we had some great representation. I promise, you won't want to miss the next one! I hope you enjoy the show!
Episode 121 Building a Friendly Ghost Kitchen with Shawn Walchef https://restauranttopia.com/episode-121-building-a-friendly-ghost-kitchen-with-shawn-walchef/(opens in a new tab) About CALI BBQ Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. Cali BBQ Podcast — Digital Hospitality Digital Hospitality is a weekly business and marketing podcast produced by Cali BBQ Media and hosted by restaurant owner and thought leader Shawn Walchef. https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more! join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5 Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don't worry, we hate spam too! Check out the show notes at https://restauranttopia.com/category/podcast-episodes/ Facebook: https://www.facebook.com/Restauranttopia/ LinkedIn: https://www.linkedin.com/company/restauranttopia Instagram: https://www.instagram.com/restauranttopia/ YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/ David Ross https://www.linkedin.com/in/david-ross-b6b39175/ Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/
Courage – Restaurant Entrepreneurs embracing digital marketing with Shawn Walchef. Get out your phone and Record! Show Notes About CALI BBQ Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. Cali BBQ Podcast — Digital Hospitality Digital Hospitality is a weekly business and marketing podcast produced by Cali BBQ Media and hosted by restaurant owner and thought leader Shawn Walchef. https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more! join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5 Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don't worry, we hate spam too! Check out the show notes at https://restauranttopia.com/category/podcast-episodes/ Facebook: https://www.facebook.com/Restauranttopia/ LinkedIn: https://www.linkedin.com/company/restauranttopia Instagram: https://www.instagram.com/restauranttopia/ YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/ David Ross https://www.linkedin.com/in/david-ross-b6b39175/ Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/
There's never too much information your business can gather. But how do you sift through the data? Photis Patriotis is the founder of Gritsee, which is an AI solution based business that seeks to optimize the operations of kitchens and businesses. It only takes seconds for artificial intelligence to find solutions to known — and unknown — problems using video and data-collecting software. “The main thing is there was just a ton of data missing,” says Gritsee's Photis Patriotis on the Digital Hospitality podcast, hosted by restaurant owner (and Gritsee partner) Shawn P. Walchef of https://calibbq.media. “What's going on for every single order.” Check out this interview with Gritsee CEO Photis Patriotis to learn about moving food delivery to the future, using artificial intelligence, and how relationships still matter even in a digital world. https://youtu.be/avARc9iLAh4 WATCH GRITSEE INTERVIEW ON YOUTUBE 3 Takeaways from this Episode — It's Always Better To Know Than To Not Know: Photis Patriotis and Gritsee is in the business of collecting and delivering data. The success of a business hinges upon the illumination and addressing of blind spots. Patriotis' speaks about how his company provides just that. [WATCH] Defining The Easy Is The Hard Part: Gritsee is in the business of collecting and delivering data. The success of a business hinges upon the illumination and addressing of blind spots. Patriotis' speaks on how his company provides just that. [WATCH] Relationships Still Matter In The Digital World: Despite the near elimination of the need to be physically in the vicinity of another human being, building relationships still reign supreme when it comes to business. The service industry requires trust, and trust is the both the bedrock for and product of positive relationships; even in the virtual space. [WATCH] Gritsee CEO Photis Patriotis Few industries have seen a bigger shift in business practices than the food, restaurant, and hospitality industries. With a sea change comes a new set of issues and oversights that could be causing businesses to hemorrhage dollars. Cali BBQ and others use Gritsee to help improve our kitchen operations in the fast-paced and constantly evolving restaurant and ghost kitchen business. Tracking the detailed information that comes with a restaurant can be time consuming, and leaving it to humans is also leaving room for human error. That's where Gritsee helps. Founder Photis Patriotis' extensive background in tech and imaging birthed the idea of video surveillance as a data gathering tool. "Just using video is such a cheap and comprehensive way to be able to get way more of this data. Figuring out what happened to every single order that left your location is super valuable and becoming more valuable." With the influx of online ordering and third party delivery services, and the more potential customers are using online reviews to help them decide if they are going to remove potential as a descriptor and become an actual customer, there is a need for restaurants to be able to assess any gap that may have caused a bad review or gaps in productivity. As Patriotis describes, “You get a weird review or something happens, you know? How do you track down whether you messed up or not?” “Especially now that there are third parties, you're giving your food to somebody else and then now they're responsible for your food; for how your brand is perceived. You know?” Restaurant Operational Challenges Solved with Real-World Data 1. Labor Management: Gritsee saves managers time by letting them do observations and analysis from anywhere. It also helps trim down on labor time while improving performance by identifying problem areas. 2. Reviews and Refunds Auditable data from Gritsee keeps you in control lets you fight undue refunds from delivery companies or remediate bad reviews....
In this special episode of MPTV, I am with my friend Shawn Walchef, CEO of Cali BBQ! Shawn and I hosted a podcast seminar at America's Best Restaurants headquarters. During this seminar, we took a deep dive into the importance of creating content while being a business owner. Shawn and I have found great success with our practices and would love to share them with you! Check out this podcast to learn about the formulas we use to make killer content that markets our businesses effectively.
Cali BBQ Media is building the Amazon of Restaurants.With a rapidly expanding footprint physically and digitally, influential restaurant owner and digital media proponent Shawn P. Walchef #ShawnPWalchef thinks BIG when it comes to future-proof growth and exploring new ideas for his Cali BBQ Media company. #CaliBBQThe BIG idea is simple: Build the Amazon of Restaurants in San Diego using barbecue in the same way Jeff Bezos used books when he started Amazon in 1994.“Restaurants can no longer discriminate how guests eat by forcing them to travel to their brick and mortar businesses,” Cali BBQ Media founder Shawn Walchef said. “At Cali BBQ Media we will leverage the best technology to provide digital hospitality to any guest in San Diego searching for BBQ.”Through partnerships with innovative companies like #Cloudkitchens, #Toast, and #7shifts — and by collaborating with local stadiums, breweries, and institutions — we will deliver SLOW FOOD — FAST every day.____________________________________________________ Food & Beverage Industry brought to life. F&B LIVE! is a national, industry influencing webcast featuring the leaders in the restaurant, hospitality, branded food and beverage and CPG industries, many of whom are Michael's "friends in the business." Featuring an informal and informative conversation where friends in the business share the latest intel, ideas and best practices for surviving these dynamic challenges we are facing and the future of our brands and businesses. The show is live and broadcast across 5 platforms and features an audience rich with industry influencers. Be sure to pick up your copy of: Food & Beverage Magazine's Guide to Restaurant Success https://www.amazon.com/dp/1119668964/... ____________________________________________________ *CLICK TO SUBSCRIBE: YouTube: https://www.youtube.com/c/foodbeverag... *Follow Us on Facebook : https://www.facebook.com/FoodAndBever... *Follow Us on INSTAGRAM: https://www.instagram.com/fbmagazine/ *Follow Us on TWITTER: https://twitter.com/fb101com www.fbmagazine.com@shawnpwalchef@michaelpolitz@jenniferenglish@jamesbeardaward#foodandbeverage#foodandbeveragemagazine#JamesBeardAward#foodie#restaurant#foodieinternational#foodiefest#foodandbeveragetrade
Shawn and I are cut from the same cloth...except we're on opposite sides of the counter. Today I want to find out WHY restaurant owners are so damn reluctant to get on camera and do what it takes inside their 4 walls to build sales.
Shawn Walchef is the founder of Cali bbq media, Restaurateur, and Podcast Host who specializes in Teaching other restaurant and small business owners digital media marketing through his weekly podcast so that they can own their mobile first website content and thrive in the new digital world. Cali bbq media is Open for Delivery & Online Take Out Orders of BBQ & To-Go Cocktails only during COVID19. Cali bbq media has participated in several bbq festivals over the years and ddThey have been an Actively growing brand for more than a decade through digital marketing, social media, community outreach, charity and sports entertainment. You can check them out on the web athttps://calibbq.media
(January 4, 2022 - Hour Two) 10:14pm - The First Tuesday in the 2nd hour rings a regular visit from Sam The Cooking Guy. We start the segment tonight by offering you a chance to win something spectacular from Sam's prize closet. Last month it was a7" Nakiri Knife from his own brand. All YOU need to do is join Clubhouse and then, during the beginning of his segment, raise your hand to come on stage for a chance to win. It is a very easy game and the payout could be huge! After we give away something, we will talk about Sam's new "dry aging" appliance he was sent a little while back and learn how he plans to use it going forward. We will also talk a bit about business as well as I ask him his thoughts on Crowd Funding. It is always a great time when Sam stops by and leading of 2022 is only "cream on the coffee"! 10:35pm: Closing the show tonight is a fellow podcaster and long time friend, Shawn Walchef from Cali BBQ Media (and Cali BBQ the restaurant). Shawn is launching his brand new podcast entitled "Restaurant influencers" which can be found on all the podcast platforms (sooner than later). If you are a restaurant owner then this is a show you will want to subscribe too, if for nothing else, than to hear what's new and what's working for others in the industry! BBQ Central Show Sponsors! The BBQ Guru Big Poppa Smokers Green Mountain Grills Cookin Pellets Fireboard Smithfield The Pit Barrel Cooker The Butcher Shoppe - Save 10% When You Mention "The BBQ Central Show" Primo Grills Yoder Smokers David Leans / DoWellness - GET FIT for 1 Year for $2,300 Patreon Ad-Free Podcast Feed
(January 4, 2022 - Hour Two) 10:14pm - The First Tuesday in the 2nd hour rings a regular visit from Sam The Cooking Guy. We start the segment tonight by offering you a chance to win something spectacular from Sam's prize closet. Last month it was a7" Nakiri Knife from his own brand. All YOU need to do is join Clubhouse and then, during the beginning of his segment, raise your hand to come on stage for a chance to win. It is a very easy game and the payout could be huge! After we give away something, we will talk about Sam's new "dry aging" appliance he was sent a little while back and learn how he plans to use it going forward. We will also talk a bit about business as well as I ask him his thoughts on Crowd Funding. It is always a great time when Sam stops by and leading of 2022 is only "cream on the coffee"! 10:35pm: Closing the show tonight is a fellow podcaster and long time friend, Shawn Walchef from Cali BBQ Media (and Cali BBQ the restaurant). Shawn is launching his brand new podcast entitled "Restaurant influencers" which can be found on all the podcast platforms (sooner than later). If you are a restaurant owner then this is a show you will want to subscribe too, if for nothing else, than to hear what's new and what's working for others in the industry! BBQ Central Show Sponsors! The BBQ Guru Big Poppa Smokers Green Mountain Grills Cookin Pellets Fireboard Smithfield The Pit Barrel Cooker The Butcher Shoppe - Save 10% When You Mention "The BBQ Central Show" Primo Grills Yoder Smokers David Leans / DoWellness - GET FIT for 1 Year for $2,300 Patreon Ad-Free Podcast Feed
#146 - The Return of Shawn Walchef, King of Smartphone Storytelling This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Shawn Walchef is the host of the Digital Hospitality Podcast and the owner of Cali BBQ in San Diego, CA. He first appeared on the show back on Episode 130 and I just had to have him back to talk all about how to get more social in the new year. We're talking about how to tell compelling stories so that the world discovers you and becomes part of the tribe. Well worth the listen! IMPORTANT LINKS: Digital Hospitality Podcast: https://calibbq.media/podcast-episodes/ Cali BBQ: https://calibbq.media *****Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
#146 - The Return of Shawn Walchef, King of Smartphone Storytelling This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Shawn Walchef is the host of the Digital Hospitality Podcast and the owner of Cali BBQ in San Diego, CA. He first appeared on the show back on Episode 130 and I just had to have him back to talk all about how to get more social in the new year. We're talking about how to tell compelling stories so that the world discovers you and becomes part of the tribe. Well worth the listen! IMPORTANT LINKS: Digital Hospitality Podcast: https://calibbq.media/podcast-episodes/ Cali BBQ: https://calibbq.media *****Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Shawn Walchef is the founder of Cali BBQ Media. Cali BBQ is a San Diego BBQ To Go. Cali BBQ serves slow food — fast. Their pit masters have dedicated themselves to the art of live fire cooking. They smoke our craft BBQ overnight in an Ole Hickory Smoker using aromatic California cooking woods. Don't forget to also get their “Wicked” Peach Cobbler and Cali BBQ Cocktails-To-Go when you pick up your takeout food in East San Diego County. You can order online in the link below. ⬇️ Order BBQ online for pickup or delivery in the San Diego area anytime. Shawn is also a Media Marketing Coach, Restaurateur, Podcast Host and Hospitality Speaker. His podcast Digital Hospitality helps business owners develop a mobile-first Internet strategy by sharing stories of innovative brands and personalities who are outranking the competition in search results. Shawn certainly has figured out what it takes to run a successful business and balance quality time with his wife and kids! In our discussion, he shares ways he juggles all the activities in his life and how he still makes sure to spend time with his wife and he present for his kids. Dad Up! https://poplme.co/shawn-walchef https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273 https://m.youtube.com/channel/UCyKV0F1uggLgiPbBsnPSeUA https://www.linkedin.com/in/shawnpwalchef https://podcasts.apple.com/us/podcast/dad-up-podcast/id1486764562 https://www.daduptribe.com/
Episode 204 Taking you back to March 2018 - Live shows from the NBBQA in Fort Worth...requested by friend of the show, Stover Harger the 3rd. In this episode I interviewed Shawn Walchef from Cali BBQ and host of the Digital Hospitality podcast...We get the whole history of Shawn, how he got into the business, what NBBQA meant to him at the time and a bunch of other really good stuff as well...so if you haven't heard Shawn on this show before, this is a great way to get introduced to him and hear how his journey started...BTW, this time in Fort Worth spawned 2 of my most favorite interviews ever...One with Mike Mills (recently passed away) and one with Linda Orrison (Momma Shed). That week also saw interviews from Code 3 Spices, Kick Ash Basket, Jess Pryles (dry aging talk) and Chris Lilly...so well worth going back to check those full shows out! Ready to make a “BEST OF” show all your own?? Email Jon Solberg and let him know what you would like to hear on a future episode! As always, thank you for listening! *Don't forget to RATE AND REVIEW THE SHOW ON YOU PODCAST APP* Want to hear more from this episode??? Click the link below to hear the full show Original Air Date: 3/2018 Original Full Show Link: CLICK HERE
Episode 204 Taking you back to March 2018 – Live shows from the NBBQA in Fort Worth…requested by friend of the show, Stover Harger the 3rd. In this episode I interviewed Shawn Walchef from Cali BBQ and host of the Digital Hospitality podcast…We…
Episode 204 Taking you back to March 2018 - Live shows from the NBBQA in Fort Worth...requested by friend of the show, Stover Harger the 3rd. In this episode I interviewed Shawn Walchef from Cali BBQ and host of the Digital Hospitality podcast...We get the whole history of Shawn, how he got into the business, what NBBQA meant to him at the time and a bunch of other really good stuff as well...so if you haven't heard Shawn on this show before, this is a great way to get introduced to him and hear how his journey started...BTW, this time in Fort Worth spawned 2 of my most favorite interviews ever...One with Mike Mills (recently passed away) and one with Linda Orrison (Momma Shed). That week also saw interviews from Code 3 Spices, Kick Ash Basket, Jess Pryles (dry aging talk) and Chris Lilly...so well worth going back to check those full shows out! Ready to make a “BEST OF” show all your own?? Email Jon Solberg and let him know what you would like to hear on a future episode! As always, thank you for listening! *Don't forget to RATE AND REVIEW THE SHOW ON YOU PODCAST APP* Want to hear more from this episode??? Click the link below to hear the full show Original Air Date: 3/2018 Original Full Show Link: CLICK HERE
Since opening Cali BBQ 12 years ago, his family-run restaurant and media business in San Diego has generated more than $30 million in sales. https://calibbq.media As a restaurateur who opened during the Great Recession, Shawn Walchef learned to use digital tools and big ideas to stay in business. During the Pandemic, Shawn and his Cali BBQ Media team have developed a scalable plan that is three times more profitable than the traditional full-service restaurant model. Cali BBQ is working on a plan to repurpose 60 percent of their dining room into a commissary kitchen to service the additional “friendly” ghost kitchens they plan to add over the next three years. Shawn Walchef also hosts the weekly video and audio podcast Digital Hospitality, which is just one facet of his burgeoning media empire that also includes content creation, consulting, and more services to assist others in their digital evolution. He strives to help fellow entrepreneurs learn the right tools and strategies that will unlock endless opportunities for new business. Make sure you are following him on Instagram & TikTok- @shawnpwalchef. Connect with us! Subscribe to my YouTube Channel Follow the show over on Instagram Join our mailing list Catch all the good stuff over on TikTok! Want to Schedule A One-on-One with Kyle? Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me. Support Our Sponsors The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$! Atmosphere TV - Code Kyle BentoBox - Code Fou6 --- Send in a voice message: https://anchor.fm/restaurantowners/message
Marketing Strategist Chip Klose knows you have to promote your business online to make it take off. The modern restaurant business is not Field of Dreams. If you build it, they won't necessarily come. “Thirty years ago, you could just be good,” shrugs Chip Klose on the Digital Hospitality podcast. “Pretty place, good food, good service and you could survive. But now every place is great. Every place has interesting dishes, great service, and a cool dining room.” ➤ Watch the full interview https://www.youtube.com/watch?v=i_vPkwskBMU 3 Takeaways From This Interview: 1. Implement Table Ordering – By using digital kiosks instead of standard servers, restaurants can increase their revenue by cutting costs and increasing up-sells. Even better, servers can better assist customers in true hospitality. 2. Pay to Play on Your Posts – Social media is a must for modern restaurants. However, if no one sees your post how can it benefit your restaurant? Be willing to pay social media platforms to promote your post strategically and increase reach. 3. Exceed Operations – Chip shares that in a dream world, most operators don't actually want to be at their restaurant every day. Implement systems to relieve daily duties through modern technology in an effort to better focus on your customers and yourself. Chip Klose has made it. Starting his career in hospitality as a host in college, Chip has spent the last two decades in New York ascending in the industry he calls home. “I launched multiple brands to rave reviews and great openings in one of the most saturated markets in the world,” Chip Klose notes. ➤ https://www.chipklose.com/ As they say, if you can make it in New York you can make it anywhere. After storied success in the space, Chip quickly realized that his success was rare in such a crowded space, yet it was easy to identify why. Marketing. Marketing Restaurants — While the ‘m' word can feel like an impossible cost to restaurant operators, it was clear to Chip that marketing was the reason for the success of his multiple brands. “I started looking at marketing,” Chip recalls on his eureka moment and pivot. “I suddenly realized that restaurants really don't do very well because they usually don't do marketing.” Chip Klose has evolved into a respected coach and consultant in his space. While marketing can sound overwhelming and expensive to operators that are already strapped, Chip sees it as three simple questions. Marketing Questions: What's your product? Who is it for? How can you reach them? The third question has become all the more important in the modern digital age. “It used to be Craigslist and the Yellow Pages,” said Chip Klose on Digital Hospitality. “Now it's Google, social media and Yelp. It's now on our phones that we walk around glued to." To reach your customers, you have to optimize your social media channels. This means posting, and in 2021, it also means occasionally paying to promote your posts. The algorithms have changed, and restaurants have to adapt. Now that you're marketing your restaurant, what's your next goal? Is it more money? Most will initially say yes, but Chip finds the answer is usually much more holistic. “Look 12 months in the future,” begins Chip. “What do you want for yourself, your life? Your business? What kind of money do you want to be making? What do you want your day to day to look like?" Through systems, any operator can eventually achieve this point of freedom and success. What's a system you can implement now to change your business and free up your time, staff and budget? Table ordering. “It's becoming very obvious that table ordering really has the power to create a better guest experience and make a more profitable restaurant,” says Chip about technology like Toast Order & Pay, which is used at Cali BBQ and other places like Eats By Sam and many more of our favorite food s...
Come on over to the golden ☀️ state as Matt makes his way to Cali BBQ
Ole Hickory Pits is a legendary worldwide brand built by a legend in the industry. David B. Knight is our guest on this episode of the Digital Hospitality podcast where he tells his story of founding Ole Hickory Pits and helping it grow into a massive worldwide company that continually innovates to this day. https://youtu.be/AFN3LZchbxE ➤ MORE PODCAST EPISODES: https://calibbq.media/podcast-episodes ➤ OLE HICKORY PITS ONLINE: https://www.olehickorypits.com/ David Knight and Ole Hickory Pits — When it comes to BBQ, few souls know the people or the business quite like David B. Knight. With almost a half century in the industry, David is the founder of Ole Hickory Pits and an elected member of the Barbecue Hall of Fame. Ole Hickory Pits manufactures and markets modern commercial, competition, and backyard BBQ smoker ovens, as well as barbecue tools, sauce and seasonings, and outdoor lifestyle products. Learn more about the history of Ole Hickory Pits at https://www.olehickorypits.com/about-us/ After opening up his own barbecue restaurant nearly 50 years ago to eventually pivot to manufacturing and selling his own pits, David Knight has put plenty of souls who live for the smoke in business. Our San Diego area restaurant Cali BBQ is built off Ole Hickory Pits. While the Spring Valley location has long fed families from the pits made and manufactured by David and his homegrown business, the new master smokehouse which is currently under construction will provide food, employment and education through the same pits. https://www.youtube.com/watch?v=JSwLeMDn-AQ “We've had two old hickory pits for 13 years that have built our brand,” Shawn Walchef noted on Digital Hospitality. “They built our business. We've done over $30 million in sales just using those two pits and now we've added three more pits in the pandemic and are building a master smokehouse.” While the San Diego multi-hyphenate is thankful for the pits and hopeful for the future, the BBQ Hall of Famer couldn't be happier. “Our favorite thing is to shine in reflected glory of the success of our customers,” admits David. After years of going door to door selling his pits, David has become not just a community builder with his pits but an entrepreneur in the food and entertainment industry. Becoming friends with the likes of Guy Fieri and helping all kindred souls with a love of the smoke who come his way, David has grown Ole Hickory Pits by keeping an open mind and extending a helping hand. In fact, in the last ten years, David has fed over nine million people hot barbecue as part of relief efforts that have devastated various parts of the United States. Even when times are tough, David Knight and Ole Hickory Pits are committed to working hard and empowering others. “It's personal and it's really a fun sort of business,” reflects David on a life in barbecue. “Warren Buffett said that the happiest man in the world is the one that dances to work every morning. Well, you can see me skipping down the sidewalk, going to the office, because I still enjoy it.” As expressed, the foundation of Ole Hickory Pits allows not just David to smile all the way to work, but plenty of other entrepreneurs the opportunity to possess the same spirit in the same space. This of course includes Shawn who is using Ole Hickory Pits to take Cali BBQ and Cali BBQ Media to the next level. https://www.youtube.com/watch?v=57N0IGa-HTs “We plan on having ten Ole Hickory Pits and building a media center around it,” begins Shawn, “So that we can teach other people around the world how they can build one location, a commissary kitchen, and then have these ghost kitchen micro-locations so that we can get more barbecue to more people. We can make a bigger impact on the world.” The ‘each one, teach one' ethos are fully embedded in the barbecue community and definitely are shown by the examples of those who have learned from David.
(September 7, 2021 - Hour Two) 10:14pm: Owner of Cali BBQ and Cali BBQ Media and host of the Digital Hospitality podcast, Shawn Walchef, joins me tonight to talk about how he has converted his traditional BBQ restaurant into a BBQ commissary of sorts. While many businesses struggled during COVID, Shawn and his team remained playable during the time and figured out how they could change to bring the restaurant and the brand to new levels of success. If you are in restaurant ownership right now or are thinking about getting into it, you will want to hear Shawn's story and learn from his experience! 10:35pm - I have stuff to giveaway! Bubba Burger shirts, coolers and other such nonsense can be yours! We might also get another passage of the Horsemeat book knocked out and who knows what else! BBQ Central Show Sponsors! The BBQ Guru Big Poppa Smokers Green Mountain Grills Cookin Pellets Fireboard Smithfield The Pit Barrel Cooker Pitts & Spitts The Butcher Shoppe - Save 10% When You Mention "The BBQ Central Show" Primo Grills Yoder Smokers Vortic Watch Company Yukon Glory - Save 10% with code 10CENTRAL Patreon Ad-Free Podcast Feed
How would you like to turn your career into a vacation? Jay Jay Maniquis did just that becoming a digital content creator. Imagine spending the bulk of your 20s with the San Diego Chargers only to become an on-air personality. Such a second act trajectory has proven true for Pro Bowlers LaDanian Tomlinson and Shawne Merriman. It's also coming to fruition for Jay Jay. Having worked for the Southern California football franchise for 11 seasons, the San Diego State grad (and our podcast guest) had been capturing content for his home team for over a decade but had his eyes set on a bigger prize. “I wanted to be in front of the camera from the start,” admits Jay Jay Maniquis on this episode of Digital Hospitality. “My whole goal working in the NFL was to eventually become a website reporter, sideline reporter, or pivot to be a local news anchor.” In 2013, fate intervened with Jay Jay's path. https://youtu.be/bopaSeVcVSE Hear stories and learn lessons from Jay Jay Maniquis' journey of making a job into a vacation on this episode of Digital Hospitality, a Cali BBQ Media podcast. Let us know what you think in the comments. Let's talk! podcast@calibbq.media Follow Jay Jay Maniquis and Jaycation Online — https://youtu.be/mrwVnaITw5M ➤ Subscribe on YouTube — https://www.youtube.com/c/Jaycation ➤ @jaycationtv on Facebook — https://www.facebook.com/jaycation ➤ @jaycationtv on Instagram — https://www.instagram.com/jaycationtv/ ➤ Jay Jay Maniquis on LinkedIn — https://www.linkedin.com/in/jay-jay-maniquis-5b77107 ➤ Jay Jay Maniquis on Sided — https://sided.co/jaycation In 2013, fate intervened with Jay Jay's path. Back in 2013, the Chargers were beginning the end of an era, soon ready to bolt from San Diego to nearby Los Angeles. While on vacation in Spain, Jay Jay suddenly realized it was time for him to make a move as well. “I was going on a morning run in Barcelona watching the sunrise,” Jay Jay recalls. “I wanted to share my travel adventures with the world.” At that moment, an idea was born. @JayCationTV would serve as the passion project to put Jay Jay in front of the camera and show the world what travel meant to him. He had found his calling, now all he needed was a good plan to pursue it. “I ended up going to Barcelona to teach English,” Jay Jay looks back. “But the real reason why I did that was because I wanted an excuse to start my YouTube channel. I thought, what better way than to start my YouTube channel then move halfway around the world and learn these new experiences and put them on my YouTube channel?” A risky move, but with high risk comes high reward. Taking a Jaycation — From that sunrise sprint in Spain, Jay Jay created his own vision for content with the birth of a YouTube channel. Despite all his experience behind the camera and longing to be in front of it, the transition took time. “It takes a while to build that confidence,” says Jay Jay on being on camera. “That confidence I have now? I did not have that back then. It was a marathon and I was in it for the love from the start.” After returning from Spain, the path to produce content continued for Jay Jay. Oddly enough, his desire to show San Diego the world came full circle in his new mission to show the world San Diego. “The silver lining is my channel blew up because of San Diego,” smiles Jay Jay. “I want to highlight all the San Diego businesses in a good way and bring them as much business as I can.” The Jaycation Best BBQ in San Diego YouTube video which featured Cali BBQ has had tens of thousands of views and has done a great job of driving traffic to the restaurant by driving engaged interested. • WATCH: "BEST BBQ in SAN DIEGO" — https://www.youtube.com/watch?v=8NvhQluXCCg&t=1524 https://www.youtube.com/watch?v=8NvhQluXCCg&t=1524 Today, Jay Jay is embarking on the same marathon, growing his channel through focused content and storytelling. Often,
#130 - INTERVIEW with Shawn Walchef, Founder of Cali BBQ and Host of the Digital Hospitality Podcast ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** I often interview marketers and operators on this show, but very rarely at the same time. Shawn Walchef is the rare exception. He's the founder of Cali BBQ out in San Diego, as well as the host of the Digital Hospitality Podcast. Enjoy this wide-ranging conversation with one of the smartest, most generous people I know! IMPORTANT LINKS: Cali BBQ Website - https://calibbq.mediaInstagram - https://www.instagram.com/shawnpwalchef/Facebook - https://www.facebook.com/calicomfortbbq/YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValleyTikTok - https://www.tiktok.com/@calibbq?Twitter - https://twitter.com/calicomfortDigital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2*****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
#130 - INTERVIEW with Shawn Walchef, Founder of Cali BBQ and Host of the Digital Hospitality Podcast ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** I often interview marketers and operators on this show, but very rarely at the same time. Shawn Walchef is the rare exception. He's the founder of Cali BBQ out in San Diego, as well as the host of the Digital Hospitality Podcast. Enjoy this wide-ranging conversation with one of the smartest, most generous people I know! IMPORTANT LINKS: Cali BBQ Website - https://calibbq.mediaInstagram - https://www.instagram.com/shawnpwalchef/Facebook - https://www.facebook.com/calicomfortbbq/YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValleyTikTok - https://www.tiktok.com/@calibbq?Twitter - https://twitter.com/calicomfortDigital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2*****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
Hailing from all corners of the country, Cali BBQ Media is combining low-and-slow cooking with sharp and strategic content creation. Led by Founder Shawn Walchef in San Diego the restaurant lead turned Digital Hospitality Host has assembled a team of writers, video editors, web builders and marketers to become their own media company and spread the good news about telling your brand's story online. Always one to collaborate, Shawn's Cali BBQ content team hopped on a video call and Clubhouse with Jensen Cummings' Best Served Podcast crew to talk tips on content creation in the digital age. https://youtu.be/Sv2gh6PIMVc So, what happens when two of the most forward-thinking teams in the food-meets-media space come together? Get the big takeaways on How To Become Your Own Media Company below and don't forget to subscribe to both the Best Served Podcast and the Digital Hospitality Podcast on YouTube and your favorite podcast app. ➤ BEST SERVED PODCAST: https://www.bestservedpodcast.com/ ➤ DIGITAL HOSPITALITY PODCAST: https://calibbq.media/podcast-episodes Strategy is Both Scheduling and Curiosity - Whether you're running a media company or running a restaurant, everyone on board needs to know what they're doing and when they're doing it. Setting up systems of scheduling is essential to success in any field. “If it's not on a calendar it does not exist,” says Andrew Parr of The Best Served Podcast. “It's got to be there.” Andrew knows this firsthand, often working with writer Sophie Braker on projects that position a podcast to live a month past its publish date. This same type of decided creation and promotion calendar is essential at Cali BBQ Media. “Think about what the most important thing you want to publish is and put it on a schedule," says Stover Harger, editor for Cali BBQ Media. “You have to have a schedule.” While schedules can feel like rigid constraints to some creatives, they're still essential for accountability and business success. Still, making meaningful content and spreading it out there in the best way possible is a sweet science that relies on interpersonal dialogue. “The ability to keep the lines of communication open, clear and flowing is the most difficult part of this entire process of being a media company,” admits Jensen. It also comes down to being curious enough to understand what's new and what's next. “Corey has a document where we are actively researching and understanding hashtags,” notes Jensen Cummings, a former guest on Digital Hospitality. “What are the hashtags within any series of shows that we do, any topic that we're focused on?” By understanding important hashtags, The Best Served Podcast can promote their content to an engaged audience and also get a gage on what type of content that audience wants next. For both Best Served and Cali BBQ, what's next is often understanding new mediums such as TikTok. “TikTok is a new platform and we're all figuring it out,” shares Stover. “Posting every day is important because it makes it a habit.” By creating content on the daily and scheduling ahead, your curiosity and your preparation can make for powerful stories that are even easier to find. Use Your Digital Tools - Every day, a new app launches with the ability to totally transform your business. At Cali BBQ, the team has been using a transcription service to better repurpose the conversations from the Digital Hospitality Podcast. “We use a service called Trint,” Stover beams. “They have a plan that lets you do unlimited transcripts. When you have a piece of audio or video, you just upload them and then it transcribes it and sends you a notification when it's done. It takes about an hour and it does a really good job.” Not only does the technical support of Trint turn content around faster, it enables creatives to make better content in faster fashion. “I've become a better writer by working with Trint,
Understanding the costs it takes to operate a virtual ghost kitchen is essential. Listen in on a Clubhouse roundtable discussion with hospitality veterans and restaurant thought-leaders to start breaking down the costs of a digital restaurant operation. Learn about the investments, tech, fees, and more needed to open a virtual ghost kitchen. https://www.youtube.com/watch?v=wtyUXNZp1dw Featuring: • Jensen Cummings - @chefjensencummings • Shawn Walchef - @shawnpwalchef @calibbq @calibbqmedia • Kyle Inserra - @kyleinserra @sabre.life • Andrew Parr - @andrewparrao • James Baxter - j.baxter@rational-online.com Let us know what you learned or what you'd like to have us talk about next by emailing us at podcast@calibbq.media. ➤ Cali BBQ Media updates: https://calibbq.media/blog ➤ Connect with Shawn Walchef: https://poplme.co/shawn-walchef ➤ What is Digital Hospitality?: https://youtu.be/p7BC2uX6jOQ Check out the entire Clubhouse Ghost Kitchen series on our YouTube channel (https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw) and on our podcast page (https://calibbq.media/podcast-episode). Guide to Opening a Virtual Ghost Kitchen | Part 1: The New Digital Economy | DH106 Guide to Opening a Virtual Ghost Kitchen | Part 2: Building Important Business Relationships ➤ Jensen Cummings on Clubhouse: https://www.joinclubhouse.com/@jensencummings ➤ Kyle Inserra on Clubhouse: https://www.joinclubhouse.com/@kyleinserra ➤ Shawn P. Walchef on Clubhouse: https://www.joinclubhouse.com/@shawnpwalchef MORE RESTAURANT EPISODES: ► Don't Be Scared To Share Your Secrets Online | Kyle Inserra (Restaurant Growth Strategist) WATCH: https://youtu.be/L_-0nGRr0B4 ► Everyone is in the Relationship Business | Chef Jensen Cummings (Best Served Podcast) WATCH: https://youtu.be/2Mb0OL_jYOo ► Learn to Brand It Like It's Hot! | Phyllis Williams-Strawder (CKO Creator) WATCH: https://youtu.be/UZDAXQqeSus ► The Cal Ripken Jr. of the Clubhouse App | Guy Clarke (Restaurant Marketing Consultant) WATCH: https://youtu.be/i95g60wZkPw Subscribe to the Cali BBQ channel on Youtube and click the bell icon to get notified of new videos: https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw Subscribe for Cali BBQ Media Updates Sign up for our email newsletters to get updates on our businesses and our lives. https://calibbq.media Email Full Name Email
Do you want to learn how to open your own Ghost Kitchen brand or Virtual Restaurant concept? Learn more in Part 2 of this 2021 Guide to Ghost Kitchens. https://youtu.be/T_q2FnYnRhY In this second part of a roundtable discussion series on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes to open a Ghost Kitchen or Virtual Restaurant. Who do you connect with to help you make your Ghost Kitchen dream a reality? Listen to the discussion about the new economy of food entrepreneurship in the digital age hosted by a panel of hospitality industry insiders. Featuring: • Jensen Cummings - @chefjensencummings • Shawn Walchef - @shawnpwalchef @calibbq @calibbqmedia • Kyle Inserra - @kyleinserra @sabre.life • Nili Poynter - @chefready • Will Stewart - @willie_wingz Let us know what you learned or what you'd like to have us talk about next by emailing us at podcast@calibbq.media. ➤ Cali BBQ Media updates: https://calibbq.media/blog ➤ Connect with Shawn Walchef: https://poplme.co/shawn-walchef ➤ What is Digital Hospitality?: https://youtu.be/p7BC2uX6jOQ Check out the entire Clubhouse Ghost Kitchen series on our YouTube channel (https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw) and on our podcast page (https://calibbq.media/podcast-episode). Guide to Opening a Virtual Ghost Kitchen | Part 1: The New Digital Economy | DH106 ➤ Jensen Cummings on Clubhouse: https://www.joinclubhouse.com/@jensencummings ➤ Kyle Inserra on Clubhouse: https://www.joinclubhouse.com/@kyleinserra ➤ Shawn P. Walchef on Clubhouse: https://www.joinclubhouse.com/@shawnpwalchef MORE RESTAURANT EPISODES: ► Don't Be Scared To Share Your Secrets Online | Kyle Inserra (Restaurant Growth Strategist) WATCH: https://youtu.be/L_-0nGRr0B4 ► Everyone is in the Relationship Business | Chef Jensen Cummings (Best Served Podcast) WATCH: https://youtu.be/2Mb0OL_jYOo ► Learn to Brand It Like It's Hot! | Phyllis Williams-Strawder (CKO Creator) WATCH: https://youtu.be/UZDAXQqeSus ► The Cal Ripken Jr. of the Clubhouse App | Guy Clarke (Restaurant Marketing Consultant) WATCH: https://youtu.be/i95g60wZkPw Subscribe to the Cali BBQ channel on Youtube and click the bell icon to get notified of new videos: https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw Subscribe for Cali BBQ Media Updates Sign up for our email newsletters to get updates on our businesses and our lives. https://calibbq.media Web Site Full Name Email
The future of food and the future of hospitality is in your hand — the smartphone. In this first part of a roundtable discussion series presented on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes to open a Ghost Kitchen or Virtual Restaurant. How do you start joining the new digital economy? Do you want to learn how to open your own Ghost Kitchen brand or Virtual Restaurant concept? Find out in this podcast. Learn more in Part 1 of this 2021 Guide to Ghost Kitchens https://www.youtube.com/watch?v=wF9OobtldDc Check out this discussion about the new economy of food entrepreneurship in the digital age hosted by a panel of hospitality industry insiders. Featuring: • Jensen Cummings - @chefjensencummings • Shawn Walchef - @shawnpwalchef @calibbq @calibbqmedia • Kyle Inserra - @kyleinserra @sabre.life • Michellee Fox - @michelleefox • Katie Fisco - @chechefisco • Keshia Garza - @keshg Let us know what you learned or what you'd like to have us talk about next by emailing us at podcast@calibbq.media. ➤ Cali BBQ Media updates: https://calibbq.media/blog ➤ Connect with Shawn Walchef: https://poplme.co/shawn-walchef ➤ What is Digital Hospitality?: https://youtu.be/p7BC2uX6jOQ Check out the entire Clubhouse Ghost Kitchen series on our YouTube channel (https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw) and on our podcast page (https://calibbq.media/podcast-episode). ➤ Jensen Cummings on Clubhouse: https://www.joinclubhouse.com/@jensencummings ➤ Kyle Inserra on Clubhouse: https://www.joinclubhouse.com/@kyleinserra ➤ Shawn P. Walchef on Clubhouse: https://www.joinclubhouse.com/@shawnpwalchef MORE RESTAURANT EPISODES: ► Don't Be Scared To Share Your Secrets Online | Kyle Inserra (Restaurant Growth Strategist) WATCH: https://youtu.be/L_-0nGRr0B4 ► Everyone is in the Relationship Business | Chef Jensen Cummings (Best Served Podcast) WATCH: https://youtu.be/2Mb0OL_jYOo ► Learn to Brand It Like It's Hot! | Phyllis Williams-Strawder (CKO Creator) WATCH: https://youtu.be/UZDAXQqeSus ► The Cal Ripken Jr. of the Clubhouse App | Guy Clarke (Restaurant Marketing Consultant) WATCH: https://youtu.be/i95g60wZkPw Subscribe to the Cali BBQ channel on Youtube and click the bell icon to get notified of new videos: https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw Subscribe for Cali BBQ Media Updates Sign up for our email newsletters to get updates on our businesses and our lives. https://calibbq.media Web Site Full Name Email
Restaurant Marketing Consultant Guy Clarke is the Cal Ripken Jr. of Clubhouse. Even in 2021, many of us are still weary of social media, especially when it comes to trying out the latest app like the Clubhouse drop in audio chat platform. Maybe the life of this week's Digital Hospitality guest Guy Clarke can change your mind on that. Listen, Watch, Read, and Learn with Digital Hospitality every week: https://calibbq.media/podcast-episodes https://youtu.be/i95g60wZkPw Episode Chapters — [0:00] Digital Hospitality podcast interview with Guy Clarke (@GuyEats239) [3:25] Why Sign Up for Clubhouse app? [5:26] Going Viral on Clubhouse [11:06] Hosting Clubhouse Town Halls [14:21] Meeting Wife on Twitter [28:33] Stay Curious, Get Involved, Ask for Help [33:09] Read the Room Online [43:23] Founding Sizzle Dining • Connect with Guy Clarke on Instagram @GuyEats239: https://instagram.com/guyeats239 • Follow Guy Clarke @guyeats and join the Restaurant Marketing Club on Clubhouse: https://www.joinclubhouse.com/@guyeats • Follow Shawn P. Walchef @shawnpwalchef and join the Digital Hospitality Club on Clubhouse: https://joinclubhouse.com/@shawnpwalchef • Subscribe to the Cali BBQ channel on Youtube and click the bell icon to get notified of new videos: https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw As the founder of Sizzle Dining, owner of OneChipChallenge.com and a self-described ‘event person,' Guy Clarke's curiosity surrounding the digital world has literally been life changing. “I was actually a beta tester for Twitter,” shares his notes on the podcast about using social media. So, how'd that go for him? “I met my wife on Twitter!” shares Guy. Still married to his original online crush, the evolving event person with many passion projects in the food industry was surviving during the tough time that was the pandemic, but he didn't quite feel like he was thriving. Desperately missing the human interaction that fuels him, he considered checking out the latest app that was building a buzz, Clubhouse. Despite his early advancements in life launched by apps, the idea of adding a potential time suck to his already full plate wasn't quite appetizing. However, his hunger pains for interactions proved too loud. He downloaded Clubhouse. Instantly, Guy loved it. “If you're a sponge like I am, it's quite addicting,” he says. Playing around on Clubhouse for days, not quite knowing what he was doing, Guy would walk into rooms that ranged from intellectual topics tied to science to playful pleasures like comedy. Guy was here for all of it, but where were the rooms discussing his industry? “Nobody was really talking about restaurant marketing,” Guy recalls. “So, I started a room called, Is Cereal Soup?” If this is your first time hearing the title of Guy's debut room, you're probably having a tension headache debating just what Lucky Charms has actually existed as over the course of your life. If you keep up with the trends in tech and pop culture news, then this isn't your first-time hearing about Guy's first room. “It went viral!” Guy exclaims. “I had no idea what I was doing, I just invited everybody on stage and the conversation stuck with a couple hundred people screaming, ‘reset the room!' We had like a five-hour room and some famous people even came in. That got me hooked.” That five-hour room was an out of the park homerun on Guy's first at-bat. Since then, Guy has been killing it with consistency as we call Guy Clarke, the Cal Ripken Jr. of Clubhouse. Guy's also been killing it with curiosity. Intriguing titles like Onion Rings Are Just Vegetable Donuts – Fight Me and Bologna is Just Hot Dog Pancakes had Guy's following on the app approaching 4k followers. While the numbers impress, it's the purpose that propels Guy on his new favorite app. “I have talent, I have a voice, I can help,” realized Guy.
Josh House and Shawn Walchef may have been separated at birth. The Pickles & Bones Barbecue co-owner in Milford, OH and the Cali BBQ founder from La Jolla, CA may not have grown up in the same home, but they found each other in a familiar house just the same. “I'm a big podcast guy and I learn through listening,” says Josh House when he was a guest on the Digital Hospitality podcast in June 2021. “I've come to learn how valuable the audio form is, and I enjoy Clubhouse. It's a cool way to get a good group of people across the country together and talk about the stuff we're all thinking about.” Learn more about Pickles and Bones Barbecue at: https://www.picklesandbones.com/ Subscribe to the Cali BBQ YouTube channel and click the bell icon to get notified of new videos: https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw https://youtu.be/ckbL2eLqZEw PODCAST CHAPTERS — [0:00] Intro to Digital Hospitality podcast interview with Josh House (Pickles & Bones Barbecue) [2:15] Using the Clubhouse App [8:46] The Importance of Mentorship [12:16] Opening Another Restaurant [17:09] Hospitality is Making Memorable Moments [23:27] Starting a Podcast as a Restaurant Owner [37:46] Mental Health Awareness [43:23] Connect with Josh House Building the Pickles and Bones Barbecue Business: Through the drop-in audio chat app Clubhouse, the two barbecue businessmen turned media mavens found each online and found out they had a lot in common. Both men work with their wives. Both men run their own podcast. Both men were raised in the kitchen. “I've been a chef my whole life,” recalls Josh. “Washing dishes and making pizzas when I was 14. I went to college and realized it wasn't for me and I fell in love with restaurants — every part of it.” In Ohio, Josh put in his time in the kitchen just as Shawn grinded it out on the operational side. By the mid-2010s, Josh was ready to expand past his executive chef status and start carving out a company of his own. “My wife and I purchased a food trailer,” Josh looks back. “We set up in a parking lot not far from our house as a side hustle on Sundays when I was off work. We did twelve Sundays in 2015 and got great feedback.” It didn't take long for Josh and his wife's food truck to become a brick and mortar location and a full-time endeavor. Pickles and Bones Barbecue became a staple of Milford, feeding the city and becoming part of its fabric. “Our goal was to establish ourselves as a pillar of our community,” Josh shares. “We give back to schools and any non-profit we can partner with.” In the time since opening, Josh and his wife have become credible in their community like any good neighbor. They are accountable, they are hospitable, they make great moments for others and they strive to get better every day. Getting Better at Running a Restaurant Every Day: The lessons Josh House learned as an executive chef set him up for the standard he and his staff adhere to today. “If you're paying $15 for barbecue from us, as a chef, it's no different than if you're paying $200 for a five-course tasting menu,” notes Josh. “Fine dining is really just attention to detail and not taking shortcuts. We never sacrifice quality for profit or convenience. We only use prime brisket; anything less we just won't serve it. I won't be able to sleep at night if I put out something that's inferior to our standard. We make all the sauces and all the sides. A lot of the cooks have been in fine dining in the past.” The proof is in the pudding, or rather the brisket, at Pickles & Bones Barbecue. Quality ingredients and added integrity are the secret sauce for a company embedded in their community. So is connection. Like Shawn, Josh knows that when it comes to connecting with the community, it's important to practice hospitality both in person and online. “When you see an extremely nice photograph?
Shawn Wachef is the founder of Cali BBQ. Shawn and his team have defied the odds and gone against the grain to build a thriving restaurant business. Where location, location, location is the mantra for restaurants – 12+ years ago Shawn started a business in a poor location during the recession. They found a way to mold their business model even with a poor location. Most recently, during the pandemic, he grew his business by adding a ghost kitchen, allowing to serve more people while managing cost more efficiently. Now $25 million dollars in sales later and over 2,500 great Yelp reviews, not only have they built a thriving BBQ restaurant business, but they have also positioned themselves as a media company by using media to grow their business and help other businesses do the same. When it comes to social media marketing – Shawn says keeps it simple – he tells us what makes people “stop” in their tracks when reading social media content and what it takes to create great content. Lastly, Shawn shares with us why mental health care is so important for business owners. Episode highlights: 3:10 – Shawn's story of how they opened a barbecue company in San Diego 7:40 - Shawn's explains how to make media marketing easy 8:14 – Overcoming a poor location – Shawn saw an opportunity 9:05 - Shawn's thoughts when the iPhone was first introduced 10:30 - What's a ghost kitchen? 10:20 – During the pandemic Cali BBQ expanded by adding a ghost kitchen 12:00 – The benefits of a ghost kitchen 16:45 – Mistake's business owners make in the digital marketing space 20:24 – Shawn discusses the importance of mental health care for a business owner Full shows notes with links at:thinktyler.comthinkbusinesswithtyler.com Learn more about your ad choices. Visit megaphone.fm/adchoices
There's a lot of ways to find your business online. Sometimes it feels like there's too many digital doorways, right? Our Digital Hospitality Podcast guest, Marqii CEO Avi Goren, wants to help businesses be everywhere at once online. He co-founded the hospitality technology company to help create digital operational efficiencies for restaurateurs. https://www.youtube.com/watch?v=qPWgPDx1FF8 Managing dozens of digital touch points is a major pain point for restaurants and other operations that regularly deal with online ordering and reviews. Each online place a guest can interact with — and order from — your business is a doorway to your brand. For a hospitality business this is a pain point in need of a solution. What do you do when the Internet has created so many different entrances to your business, with each requiring regular maintenance and care? Enter Marqii. Marqii promises "menu management made easy." That means: Instant updates. Accurate information. Time saved. Marqii at Cali BBQ: Marqii was founded in 2016. Its headquarters are in the Greater New York Area. The Marqii Base service costs $74.99 per location. It gives the ability to update menus and location data on more than 75 different listings from one simple dashboard. That way when people are searching for your “food near me” on Google they are finding up-to-date, accurate information about your business. Now that we subscribe to Marqii’s Professional service ($119.99/month) our staff can quickly and easily update all of our published location information, and also has the power to monitor and respond to online feedback on Yelp and other review websites. That’s an important feature for us at Cali BBQ because engaging with our customers and responding to their concerns and compliments is a core pillar of our business. Most of the reviews Cali BBQ receives online are made on three places: Yelp, Facebook, and Google. Marqii combines the flow of reviews from all three of those websites into one place which our staff can use to respond to and monitor feedback. When your hours change or you have 86’ed a menu item you want to make sure all the places your guests can buy from you online are correct. And when someone has a legitimate gripe, you want to be able to listen and respond to it as soon as possible. Learn More About Marqii: Schedule a Marqii demo at https://www.marqii.com/demo/ Follow Marqii on social media: @getmarqii Email Marqii: info@marqii.com Digital Operations Efficiency With Tech: Marqii's tech promises to lead to an increase in efficiency with your digital operations. That's what we've seen at our restaurant Cali BBQ since we've implemented Marqii into our tech stack. Before we started using a menu management system, our restaurant managers used to have to log into many dozens of websites, taking many hours of tedious work, just to update a piece of information about our business, such as a link, a photo, or a menu item. Marqii helps us with management of online menus and online reputation, both of which in turn allow us to show up more in local searches, like when people type “Barbecue Near Me” into a search engine and we pop up on page one of the results. All you have to do is add or edit information and the system automatically pushes that change out to whatever platforms you want to be active on. Learn more about Avi Goren and Marqii by listening or watching this episode of Digital Hospitality. For more podcast interviews visit https://calibbq.media/podcast-episodes Digital Hospitality: A Cali BBQ Media Podcast — Can you recommend a technology that’s helped your restaurant? Email shawn@calibbq.media to start a conversation. Visit the Digital Hospitality Blog (https://calibbq.media/blog) for our in-depth feature articles and behind-the-scenes looks at our business, our content, and our lives. E-mail the Cali BBQ Media team at podcast@calibbq.
Ep 49 - The "America, Meat Dave" Comedy x BBQ Tour kicks off May 6th in San Diego, CA at Cali BBQ which is owned and operated by today's guest Shawn Walchef! Shawn is doing big things with his own podcast 'Digital Hospitality' and is leaning into innovative ways to fuse BBQ and Multimedia. Come out May 6th to see me perform and to be a part of the audience Q&A with Shawn and I!! Follow me on Instagram: https://www.Instagram.com/davewcomedy/ This podcast was edited by Garren Miller: https://www.instagram.com/yeahitsgarren/
America, Meat Dave! Dave Williamson is a man of many titles. Both a pitmaster and a podcaster, the personality known for his eclectic Meat Dave podcast is well seasoned when it comes to taking the heat and getting grilled. That is because our Digital Hospitality podcast guest Dave Williamson is also a traveling standup comedian. Dave Williamson is performing comedy at BBQ restaurants across the US — including here at Cali BBQ in Spring Valley — for his 2021 America, Meat Dave Comedy + BBQ Tour (Sponsored by Bear Mountain BBQ Woods). Tickets cost $15 advance online, $20 at the door (unless it sells out). Food and drinks are separate. GET TICKETS ONLINE for the America, Meat Dave Comedy x BBQ Tour stop at Cali BBQ in Spring Valley. The show will take place on Thursday, May 6 at 7 pm. The comedy performances will be a traditional stand-up show followed by an audience Q&A with pitmaster and podcaster Dave Williamson and the host from that venue. You'll also be able to chow down on some great barbecue. Comedy and Barbecue: “I loved making people laugh and making them happy,” reflects Dave Williamson on the Digital Hospitality podcast about his natural pathway to stand up comedy. Follow him on social media for updates @davewcomedy The man of many hats and interests found his passion for performing during his days working as a salesman. “I have very positive comedy. It's usually highlighting the absurdity of being a parent, but not bitching about being a parent and that was totally unintentional. It's just my point of view in life in general.” Dave’s good attitude and diverse interests have taken him around the country, sampling the best barbecue the world has to offer while entertaining audiences through his one-man storytelling on stage and his podcast conversations in between. Those conversations on his podcast have ranged from chefs that count Oprah and Barack Obama as clients to the hip-hop pioneers with a passion for the pit. The latter proves Warren G, an OG in the rap game who loves to grill. “I'm a big fan,” Dave notes on his podcast guest Warren G. So, when I found out he was a big barbecue head, I was like, ‘Oh, me and Warren are going to be best friends!’” As a comedian, Dave knows all good jokes contain truth. As a podcaster, he knows getting good guests is a balanced recipe of persistence mixed with a touch digital hospitality. “I sent out some media requests and I couldn't contact anyone to make it happen,” recalls Dave on his quest to book the G-Funk legend. “I even called in favors to some industry people and couldn't make it happen. Then I saw him posting on his social media that he was going to have a contest during the pandemic, a barbecue cookoff. So, 'If I can't get him to come to me, I'll go to him.’” Taking matters into his own hands by keeping up with Warren G on social, Dave entered the LBC rapper’s BBQ contest and as expected they hit it off. By putting himself in the game and using the social pathways digital media allows, Dave surpassed the PR contacts that weren’t helping and was soon cooking Pork Grenades with the “Regulators” rapper just like that. The cooking competition not only introduced Dave and Warren G, it provided the platform for great Instagram content as well as an amazing podcast conversation. For a go-getter like Dave, the free-flowing medium that is podcasting proves great for his varied interests and on-stage improv skills. “Before podcasting, most mediums, even the closest iteration, which is radio shows, were very formal,” Dave notes. “There's a format, you try to stay within it and there are constraints like time. But with podcasting, you could take so many liberties and the only necessity is that people will enjoy listening to it.” The Meat Dave Podcast: On the Meat Dave Podcast, conversation surrounding barbecue is always on the table. However, it’s not required to be the main course.
On our sixth episode from the Clubhouse app, we talk to a panel of F&B industry professionals about the employee life cycle, from hiring and onboarding to training and retention. We speak to Jordan Boesch of 7shifts, Irene Li of Mei Mei, Shawn Walchef of Cali BBQ, Jeanie Chunn of High Roads Restaurants, Jesus Gutierrez of Chamba App, and Samantha Strom of Quarterlife Crisis. The conversation focused on the ways that businesses could be doing more to help their employees and attract new employees through the same methods. Speakers: Jordan Boesch - CEO of 7shifts @7shiftsinc Irene Li - Chef Owner of Mei Mei @meimeiboston Shawn Walchef - Owner of Cali BBQ @calibbq Jeanie Chunn - Director of Engagement at High Road Restaurants Samantha Strom - Career & Leadership Coach at Quarterlife Crisis Jesus Gutierrez - Hospitality Director of Chamba App @chambalatina
Ian Stonebrook and Nick DePaulaWelcome to the 19Nine Podcast. I am Aaron Meyer my co-host today is Josh Barnett one of the Owners of 19Nine. Our guests today are here helping us dive into the basketball apparel culture. Nick Depaula former Editor-In-Chief and Creative Director at Sole Collector Magazine and now at ESPN as a NBA feature writer.And Ian Stonebrook is a writer from Okemos, MI based in Austin, TX. After starting his journalism career with Nice Kicks he's gone on to write for the likes of Jordan Brand, Complex, GOAT, SoleSavy, Cali BBQ, ASICS and more.Let's go to Josh to start things off. College Basketball Fashion:+First REAL pair of basketball kicks you remember getting as a kid?-Why does that pair stand out?-Growing up, what pair got away that you still think about?-Has the industry boomed because of just that? We all grew up, started making our own money and wanted to get the pairs we didn't have? -Is there a next generation for that or will the shoe bubble burst? Will collabs take the place of retros or have they already? -What's the future of the sneaker industry look like to you?Turning a Hobby/Passion into a Job-Did you ever think you would be covering shoes/sports fashion as a job?-Favorite moments.-Advice to anyone out there that wants to get into this as a job.Greatest Sneakers of College Basketball Past-What's the first pair of shoes that come to mind when we talk college basketball?-Is there a shoe that you think is very underrated as an all time college basketball or just basketball sneaker?- Was there ever a watershed moment for sneakers in the college game? Where the sneakers shined as much as the team wearing them?- Who are some of the most influential teams when it comes to a history of wearing great shoes?- Has college basketball ever had a PJ Tucker that people tuned into games just to see what they were wearing that night? - In your opinion will we ever have another Arizona ‘97 shoe moment in college basketball?Your Basketball Utopia-In your personal Hardwood Heaven what shoe has to be worn in there? The gates open, Dr Naismith greets you as you enter, you immediately look down to see what he is wearing and it's (fill in the blank with the shoes of your choice)
It’s nothing new to hear that hospitality should be a big priority for all business owners. But, for Cali BBQ, it’s all about Digital Hospitality. While that may sound like just another buzzword, it’s something that all businesses should be prioritizing. In this ‘Deep Dive’ episode, Shawn Walchef, Owner of Cali BBQ & Founder of Cali BBQ Media, talks about what Digital Hospitality is, why it’s so important and what steps business owners can take to implement an effective digital strategy. Cali BBQ: https://www.yelp.com/biz/cali-comfort-bbq-spring-valley-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/
Welcome to the 7shifts Restaurant Growth Podcast, where we sit down with the best minds in the restaurant industry to inspire you with new ways to improve your business. We had the chance to sit down with Shawn P Walchef. Shawn is the owner of Cali Comfort BBQ in San Diego and hosts the Digital Hospitality podcast. Since 2008, Cali Comfort has generated $25 million in sales from just one location. They just opened their second—a"friendly" ghost kitchen—a new chapter in the Cali BBQ story, with plans to scale with a "slow food fast" mentality. The 7shifts Restaurant Growth Podcast is hosted by Dominick "D.J." Costantino, 7shifts' Content Writer. About Shawn Walchef Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. About 7shifts 7shifts is a team management platform designed for restaurants. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and streamline team communication. The result is simplified labor management, one shift at a time.
Welcome to the 7shifts Restaurant Growth Podcast, where we sit down with the best minds in the restaurant industry to inspire you with new ways to improve your business. We had the chance to sit down with Shawn P Walchef. Shawn is the owner of Cali Comfort BBQ in San Diego and hosts the Digital Hospitality podcast. Since 2008, Cali Comfort has generated $25 million in sales from just one location. They just opened their second—a"friendly" ghost kitchen—a new chapter in the Cali BBQ story, with plans to scale with a "slow food fast" mentality.The 7shifts Restaurant Growth Podcast is hosted by Dominick "D.J." Costantino, 7shifts' Content Writer.About Shawn WalchefSince opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media.About 7shifts7shifts is a team management platform designed for restaurants. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and streamline team communication. The result is simplified labor management, one shift at a time.
BBQ enthusiast and digital media/ hospitality guru Shawn P. Walchef joins the show."Cali BBQ is more than just great BBQ. We also pride ourselves in being at the forefront of digital marketing innovation and new media content creation in the realm of small business. On our weekly podcast, Digital Hospitality, we sit down with everyone from business owners to media personalities to professional athletes and discuss what successes (and failures) propelled them to where they are today." ~ callibbq.media You can find Shawn and his company on Instagram @calibbq @calibbqmedia YouTube: Cali BBQ Media
August 4, 2020 - Hour Two In the 2nd hour, I will be joined by Steve Deshazer from Lion Energy. Last week during the Embedded Correspondents segments, I asked Rusty Monson about this company and he gave us a high level look and review of his experience. I wanted to learn more, so, I reached out to Lion Energy and made contact with Steve and he has agreed to come on and talk about the company and the products that would best suit the majority of us. If you are looking for alternatives to noisy generators (not ones for trailers) then you will want to hear all about this. Coming out of the bullpen tonight is a friend of the show and a successful restaurant owner, Shawn Walchef of Cali Comfort BBQ. We talked with Shawn a few months back about how they are dealing with COVID and, as the months have passed, Cali Comfort has been doing better then they ever have doing it a totally different way, In fact, they are doing so well they are in the process of looking to expand in many locations. What is Shawn doing that you could be doing as well to succeed in these unique times. BBQ Central Show Sponsors! The BBQ Guru Big Poppa Smokers Butchers BBQ Green Mountain Grills Cookin Pellets Fireboard Smithfield Southside Market & Barbecue - 10% off with code "bbqcentral" The Pit Barrel Cooker
August 4, 2020 – Hour Two In the 2nd hour, I will be joined by Steve Deshazer from Lion Energy. Last week during the Embedded Correspondents segments, I asked Rusty Monson about this company and he gave us a high level look and review…