Podcasts about cumulative advantage

Philippe AghionCollège de FranceÉconomie des institutions, de l'innovation et de la croissanceAnnée 2023-2024Colloque - Conference on the Economics of Innovation in Memory of Zvi Griliches : Explorations of cumulative advantage using data on French physicistColloque en anglais organisé par Philippe Aghion, Lee Branstetter et Adam Jaffe.Intervenant(s)Bronwyn Hall, "Explorations of cumulative advantage using data on French physicists"(Co-author: J. Mairesse)Discussant: Francesco Lissoni

Welcome to episode #905 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #905. A seasoned marketing consultant, keynote speaker and blogger, Mark Schaefer brings decades of experience to a discipline often clouded by buzzwords. Mark is all about cutting through the complexity of digital noise to foster real connections for the brand and their customers. His latest book, Belonging To The Brand, explores the concept of community as a cornerstone of customer loyalty. In it, Mark details pragmatic approaches for brands to earn trust and advocacy, suggesting that the key lies in creating a sense of belonging among consumers. This book is a guide rooted in the principle that meaningful engagement trumps transient marketing victories. Complementing this practical approach to marketing, Mark also recently published, The Most Amazing Marketing Book Ever, which is a collection of diverse perspectives from marketing professionals across the industry, advocating for a collective learning mindset (the authors were culled from his private marketing community). That book reinforces the idea that the most robust marketing strategies emerge from a mosaic of insights. Like me, Mark is a long-time blogger, offering opinions and actionable advice from evolving digital tactics to leveraging social media for genuine engagement. Beyond his writing, Mark prides himself on being an educator, marketing consultant and speaker. His philosophy is simple: Understand your audience deeply and engage with them authentically. If you're looking for insights that are both practical and forward-thinking, we battle it out thinking about where marketing is headed. Take a glimpse into the latest marketing trends and strategies, while also being reminded how enduring principles of community and authenticity can be applied in today's fully-digital world. Enjoy the conversation... Running time: 1:02:04. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Mark Schaefer. Belonging To The Brand. The Most Amazing Marketing Book Ever. Marketing Rebellion. Known. Cumulative Advantage. Mark's other books. Mark's Blog. Rise Community. Follow Mark on X. Follow Mark on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

Mark Schaefer, marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," "Cumulative Advantage" and his latest book, "Belonging to the Brand." We discuss community, how to build it, how to get out of the way, the temptations to avoid if you want your community to flourish.

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy's career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.  ABOUT MARK SCHAEFER Author, speaker, futurist, and business consultant https://businessesgrow.com/ Community - RISE https://businessesgrow.com/rise-community/ Podcast - Marketing Companion https://businessesgrow.com/podcast-the-marketing-companion-2/ Blog - Grow https://businessesgrow.com/blog/ Book list: https://businessesgrow.com/social-media-marketing-books/ Books mentioned: Known Marketing Rebellion Belonging to the Brand Cumulative Advantage CHAPTERS 01:17 Introduction 02:43 Story of Mark's impact on Izzy 04:48 Known book 08:06 Marketing Rebellion book 11:42 Cumulative Advantage book 17:05 ActiveCampaign 19:12 Belonging to the Brand book 23:29 Narrating your books on Audible 26:22 David Meerman Scott - Marketing the Moon 27:18 Mark's space journey 30:29 Apollo Program as a marketing case study 31:53 SkyView and NASA Brand 33:53 Apollo program woven with marketing 35:19 Podcast anniversary 38:54 Jason Falls 40:10 Sneak peek - RISE Community 41:25 Marketing Retreat - Uprising 43:32 Global Community 45:11 Space for Kentucky 44:45 Blog {Grow} 46:14 Final Thoughts - Be human 49:44 Ending remarks SHOW NOTES David Meerman Scott  Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com Marketing the Moon book https://www.davidmeermanscott.com/books/marketing-the-moon Marketing Podcast Network https://marketingpodcasts.net/ SkyView App Apollo Program https://www.nasa.gov/mission_pages/apollo/missions/index.html ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're spending a little time with Mark Schaefer. Mark should not need any introduction - his books Known, The Content Code, Cumulative Advantage and Marketing Rebellion - should all have a home on any self respecting business owners shelf.I watched Mark's talk a Social media Marketing works last year so I kind of knew what was coming next and this year's book is not disappointing. Today we're speaking ( among other things ) about Mark's new book - Belonging to the Brand. About MarkMark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds- is an essential new path to being seen and heard in a busy world.His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.---Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages. This episode was recorded through a StreamYard call on December 22, 2022.You find the show notes here: https://webdrie.net/why-community-is-the-last-great-marketing-strategy-with-mark-schaefer/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a special guest to kick things off. Mark Schaefer is a Marketing strategist, keynote speaker, university educator (at Rutgers University), and bestselling author of "Marketing Rebellion" and "Cumulative Advantage." His podcast, The Marketing Companion, is one of the top 10 marketing podcasts on Apple. And his blog {grow} is often cited in lists of the top marketing blogs of the world. Huge respect. Here's what we hit on: We covered an important blurb that I read from Mark's blog that begins with "Feeling content comes from a sense of awe. To make people feel awe you need to touch an internal chord that is deep and unique." So what exactly is awe, and how can startups make people feel awe with their content; Leading into the topics I'll be covering in Season 3 of the show, I ask Mark for his take on the podcast pivot (HINT: this is the most important question you could be asking right now); How ChatGPT is changing Marketing forever (HINT: it turns everyone into an excellent content creator); How we can use creativity in a way that creates competitive advantage. You can find Mark on LinkedIn. Visit Mark's website Businesses Grow. Check out Mark's podcast The Marketing Companion. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

We discuss an article titled "The Cumulative Advantage of a Unionized Career for Lifetime Earnings" and discover whether or not you should join a union or go to college (or both!).

In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands. Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it's not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view'. Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and the importance of creating comfortable and supportive spaces for your audience. As a  global public speaker and a professor, Mark shares lessons on how to create a distinct value proposition by observing changes in the world and lining them up with your own unique experience. And on how important patience and self-awareness are in building a successful venture. -- To look outside Mark relies on three to five sources - from blogs, newsletters, podcasts - that inspire him every week. Mark says having these handful of regular sources focuses your attention on what's relevant and forces you to look at things in a new way. Mark is a self-proclaimed ‘look outside junkie' because he lives in the world of ‘what's next', which means he relies on observation of the fast changing world. -- Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at https://businessesgrow.com/blog/ ({grow}) — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book https://www.amazon.com/gp/product/1733553355/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1733553355&linkCode=as2&tag=schaemarkes09-20&linkId=30d9fed375589d8613aeb70eaefeb1bb (Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds) is an essential new path to being seen and heard in a busy world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and https://businessesgrow.com/services/corporate-social-media-workshops/ (social media workshops.) Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. He is the co-host of https://businessesgrow.com/podcast-the-marketing-companion/ (The Marketing Companion), one of the top 10 marketing podcasts on iTunes. See more from Mark: Mark's consultancy, Schaefer Marketing Solutions at https://businessesgrow.com/ (businessesgrow.com) Mark's latest book https://businessesgrow.com/cumulative-advantage/ (Cumulative Advantage) which you can purchase on https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/1733553347/ref=sr_1_1?dchild=1&keywords=Cumulative+Advantage&qid=1611580900&sr=8-1 (Amazon) Connect with Mark on https://www.linkedin.com/in/markwschaefer (LinkedIn) (ask for the invite to his Discord direct) Follow Mark on https://twitter.com/markwschaefer (Twitter) Listen to the https://open.spotify.com/show/0ugQ9zd6vrq08pDoQkuQPY (Marketing Companion podcast on Spotify) -- Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at...

In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands. There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice?Mark also gives additional insight from his recent book Cumulative Advantage a book on how to build momentum for your ideas, business, and life. Conversation points: Tell us about your new book, The Cumulative Advantage. Why and how does it relate to marketing? How can we apply the knowledge from your book to business and marketing? For example, in the book you discuss having advantage. Some maybe don't recognize that they have an advantage, but if they do recognize that, how do they build upon it? How to innovate yourself enough to put yourself out of business, meaning how to have/offer the next thing your customers need to fulfill their needs.  In your recent book, you discuss unfair advantages and while reading the book I noticed these unfair advantages were actually privileges. People don't like to acknowledge privilege and in your book you don't avoid it. You address it and avoid the controversy, but you didn't avoid the existence of it and I commend that. Tell us more about that. If I were to summarize your books, they all incorporate marketing and personal branding. What do you think about the idea of being known today in 2022 and how has it changed? How have the ideas of having a personal brand changed? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

We are in the biggest fracture of the status quo in the history of the human race, this pandemic. Everything is changing. Everything is being reimagined and reinvented. That's why we have so many startups right now. But it's not just having an idea and then announcing it to the world. You have to define why I am relevant to you right now and how I can add a human aspect to your marketing. Mark is a marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion" and "Cumulative Advantage." He is the ambassador and implementer of humanized marketing. When Covid hit, Mark caught the virus, and due to his inability to work, his business went down. He had to come up with another business that would help the world at that moment. He started a new business, and in no time, it was flourishing. From his experience, Mark carries essential lessons that we can all borrow and implement in our lives. Listen in and learn. How to stand out as a coach or mentor First, define how you want to stand out. Second, combine your standout method with what is going on in the world and run with it. Best social media practices for businesses First, be organized and systematic about building your personal brand. Increasingly, the personal brand is the brand. In Mark's words, we don't trust companies; we don't trust advertising. We don't trust marketing and messaging. We trust each other. Second, choose a social media platform for you to distribute your content and engage with your audience. Third, be consistent. Timestamps: [01:14] Getting to know Mark and what he does [03:39] Does Mark use his imagination to predict the trend? [08:13] Are people having trouble shifting their marketing to a more human approach? [12:48] The flourishing of the clubhouse [16:22] How to stand out as a coach or mentor [25:14] Social media recommendations that businesses should do regularly [32:11] Mark's mindset training [38:16] Mark's top tip for a business to have more human-to-human connections [40:27] Mark's opinion on people using bots Quotes: "I'm only against technology when it creates a barrier between our company and our customers." "I see social media as the distribution system. It's like the trucks taking the product to market." "I think the greatest skill an entrepreneur can have right now is humility, is to say, I don't know at all, and I need to pay, and I need to pay attention right now. And tune in to my customers and potential customers to see how they've changed." "Everything is changing in the world. We don't know what's going to be happening next. I think this period that we're in with the Coronavirus, is not a change. It's also not an aberration. It's a reset." "Once you define what you need to be, then what you want to be known for and the path to take, will be relevant." Connect with Mark Schaefer: Website: https://businessesgrow.com/ LinkedIn: https://www.linkedin.com/in/markwschaefer/

Welcome to the 1st episode of a new segment, Boss Up Books. In what I plan to be once a month segments, these episodes will highlight books that I think will help you be more BOSS. Boss of your business, health, personal finances…basically boss of every area of your life. Check out this episode to learn a little more about the book Cumulative Advantage by Mark Schaefer and pick up the book for more in depth examples of this advantage and how consistency in what you do can lead you to this advantage. ———————————————————— Trifecta Group Coaching free Masterclass. Sign up here. ———————————————————— Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group. She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success. Have some Feedback? If you enjoyed this episode, please share it with your friends or fellow entrepreneurs. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast, Pandora, Amazon or wherever you get your podcast to get automatic episode updates for "Become Your Own Boss!" And, finally, please take a minute to leave an honest review and rating on iTunes or Audible. This truly is what helps the podcast grow. --- Send in a voice message: https://anchor.fm/becomeyourownboss/message

How do you build rapport on social media as a lawyer? It's a balance between ‘sharing it all' and building that know, like and trust factor. In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media. Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.” He's been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.  We talk about: The importance of an exceptional client experience How showing who you are beyond being a lawyer builds that know, like and trust factor Tips to sharing your personality and interests online without feeling like you're “overdoing” it Three tips to building rapport   Mitch is the founder of the global LegalMinds Mastermind, and has book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs”, is a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch's friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer. Resources mentioned in this episode: Cumulative Advantage by Mark Schaefer Fanocracy by David Meerman Scott The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs by Mitch Jackson Connect with Mitch here: Instagram Twitter Facebook LinkedIn https://streaming.lawyer/  Connect with me: Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you build rapport on social media as a lawyer? It's a balance between ‘sharing it all' and building that know, like and trust factor.   In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media.   Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.”   He's been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.    We talk about: The importance of an exceptional client experience How showing who you are beyond being a lawyer builds that know, like and trust factor Tips to sharing your personality and interests online without feeling like you're “overdoing” it Three tips to building rapport    Mitch is the founder of the global LegalMinds Mastermind, and has book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs”, is a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch's friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.   Resources mentioned in this episode: Cumulative Advantage by Mark Schaefer Fanocracy by David Meerman Scott The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs by Mitch Jackson Connect with Mitch here: Instagram Twitter Facebook LinkedIn https://streaming.lawyer/  Connect with me: Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Consistency, personal branding, blogging, and your Cumulative Advantage with Mark Schaefer. Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. His latest book is Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds. What we talked about... Creating momentum for your life, your business, and your ideas. How to stand out as a friend and a brand with cookies and bacon. How effective leaders help us grow. On saying “no” the right way by addressing problems, not people. Consistency is more important than genius.  The power of blogging. How Tim Ferris advanced his career. The Tipping Point by Malcolm Gladwell. Reinvention and relevancy. Force yourself to go to conferences to learn new things and meet new people. Mark talked about LunchClub to be matched to people with similar interests. Subway horror stories. Mark recommends “How to Heal our Divides” Brian Allain.  Learn more about Mark at BusinessesGrow.com. 

A few of my guests are in the category of Legend and this week my guest is on that list. He's the author of most of my favourite marketing books - and he's undoubtedly the catalyst to my own content journey. Mark Schaefer is the author of Known, Marketing Rebellion, The Content Code, Born to Blog and and a bunch of other great books.  Today he's back to talk about his new book - 'Cumulative Advantage : How to build momentum for your ideas, business and life against all odds.' Mark's site : https://businessesgrow.com/ (https://businessesgrow.com/) ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. http://www.amplifyme.agency/roadmap (www.amplifyme.agency/roadmap) ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.agency/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

This time on Delivering Marketing Joy, Kirby Hasseman talks with Best-Selling Author Mark Schaefer about his latest book Cumulative Advantage. He talks about what that is...and how you can get it!

Mental Models discussed in this podcast: Self-Made Millionaire Cumulative Advantage Compounding Power of Habit Privilege Please review and rate the podcast If you enjoyed this podcast and found it helpful, please consider leaving me a rating and review. Your feedback helps me to improve the podcast and grow the show's audience.  Follow me on Twitter and YouTube Twitter Handle: @TreyHenninger YouTube Channel: DIY Investing Support the Podcast on Patreon This is a podcast supported by listeners like you. If you'd like to support this podcast and help me to continue creating great investing content, please consider becoming a Patron at DIYInvesting.org/Patron. Show Outline The full show notes for this episode are available at https://www.diyinvesting.org/Episode119 Inspired By Joshua Kennon Article https://www.joshuakennon.com/who-is-the-future-self-made-american-millionaire/ Book Recommendation: Millionaire Next Door https://amzn.to/3wDVPy3 Summary: Self-Made Millionaires are created by the choices and habits under your control, not your starting point in the world. Focus on the slow accumulation of advantages and ignore anything outside of your control. 

All businesses want momentum, but there's more to it than luck. Mark Schaefer says there's science behind it. That's the idea behind his new book, “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.” During today's discussion, Jeffrey and Mark talk about how to use “MoMo” to gain a competitive edge, taking advantage of the certainty of business uncertainty, and how to put humanity back in marketing. Learn more about Cumulative Advantage: https://businessesgrow.com/cumulative-advantage/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights   [04:23] – Mark introduces himself Mark is a writer, blogger, and marketing consultant. He has written countless books, including Marketing Rebellion and Cumulative Advantage. Mark also teaches graduate studies at Rutgers University. He enjoys helping people create momentum in their lives by mentoring them. [06:18] – What is the third consumer rebellion? The first rebellion happened in the 1920s when companies lied to their consumers. The second rebellion happened during the dawn of the internet. It's also called the end of secrets. We are currently in the third rebellion or end of control. During this period, customers make more well-informed decisions. [10:09] – How Cumulative Advantage came to be Marketing agencies are all struggling with the dilemma of getting heard. This situation urged Mark to research momentum. His book contains a five-step process to generate cumulative advantage. [10:48] – #1: The initial advantage that drives momentum comes from everyday experiences All momentum begins with some initial advantage. Bill Gates had early access to computer prototypes. He learned to code and used this to gain a cumulative advantage. You have to pursue your idea to build momentum. [14:12] – #2: Develop a strategy in a new way Observe the trends, shifts, and changes in society. Take advantage of these momentary opportunities by asking yourself what you can do in this situation. [18:30] – Practical advice for full-service marketing agencies Pay attention to what's happening around you and do your research. Make a connection with what's happening, adjust your offerings, and create new opportunities. [24:50] – #3: The insider secrets of creating vast awareness for projects and ideas Don't assume that people make independent decisions. Before people buy products, they would usually consult with friends and family. They'll also lookup reviews, testimonies, and information on social media. So, social proof is a valuable tool to market your product or service. [28:35] – #4: Regarding mentoring relationships in a new light The fastest way to build momentum is to get a lift from others. In traditional mentorship, someone teaches you something. However, you can learn almost anything on the internet. Instead, we need to see mentorship as a trusting relationship that opens doors and creates opportunities. [35:42] – The correlation between your personal brand and your ability to reach out for help In one chapter of Cumulative Advantage, Mark talks about creating a sonic boom. If you are just starting, you're creating a sonic whisper. That's okay. The more work you put into your personal brand, the more you build momentum and reach a bigger audience. [38:04] – #5: The certainty of business uncertainty can be used to your advantage When you face a challenge in your business, you need to have constancy in your purpose. Have the grit, determination, and discipline to keep the momentum going. When you handle the pain of discipline, you don't have to deal with the pain of failure. [44:54] – Mark's parting words Do not fall into the trap of consumer rebellion. Remember that the most human company wins. So, you need to double down on what customers love.

Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at Grow, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University. Mark has written eight bestselling books, and his newest book is called Cumulative Advantage. Mark has many global clients including Pfizer, Cisco, Dell, Adidas, and the US Air Force. He's been a keynote speaker at prestigious events all over the world. He's also appeared as a guest on CNN, the Wall Street Journal, the New York Times, and CBS News.    Today, we're going to talk about one of Mark's books, Marketing Rebellion, and the need for human-centered marketing.   Why We Need Human-Centered Marketing   Mark was recently on a Zoom call with a client and an agency that's working with them. He was on mute during the call, but they could see his face was getting more and more disturbed because they were proposing spamming customers. “The first thing we need to do in our marketing is to stop doing what people hate. We need to treat each other like human beings and treat our customers like we would like to be treated,” Mark said.   Those old strategies used to work, so many people still lean toward them today, but they aren't working well anymore, and eventually, they're going to go away. Our customers won't put up with it; if we do something that annoys or interrupts our customers, the customers will rebel and they'll win. So we have to adapt to a more human, customer-centric model.   If we want to keep our customers and get ahead of the curve, we need to market in a new way, a way that respects our customers, their lives, their time, and their privacy. This is why Apple is updating its privacy features and why Google is trying to figure out how to protect its customers in regard to third-party cookies. These companies are trying to position themselves with the right side of the rebellion; they want to be on the customers' side. They don't want to be who the customers are rebelling against.   This is the time for traditional marketers to be humbled and listen to the newer people who may be more in tune with what the customers want and how to better market to them.   Treating Our Customers as Humans   Mark greatly admires Seth Godin, an author, and former dot com business executive, but he disagrees with something Seth said in his book This is Marketing. In that book, Seth says that marketing is about changing and manipulating people. Mark thinks that maybe this was true in the 1970s, 80s, or even 90s, but customers are different than people were back then.   We have the world at our fingertips. We have the accumulated knowledge of the human race in the palm of our hands. Customers can make really good decisions by looking at reviews or seeing testimonials; they can go down the rabbit hole on any product out there.    Mark said, “Marketing is not about trying to manipulate people. It's about coming alongside them at their point of need and saying, ‘You know what, we respect you. We respect your intelligence. We respect your privacy. What can we do to help you?'”    We should be asking “How can we help you save money? Make money? Have a more healthy life? A more entertaining life?” It doesn't matter what we are selling, the role of our company should be to help them in whatever our field is. We shouldn't view them as just the people who give us money. We should treat them as human beings who have real lives and real problems.   Helping them may not be enough. We talk a lot about passion marketing on this show because it is such a relevant topic. Our customers have so many options to choose from, so we have to show them why they should choose us by building our products and services around the things they are most passionate about. If we don't, we will never become a priority or differentiate ourselves from a sea of good options.   Being In vs. Being Part of the Community   To be a successful brand today, we can't just be in a community, we have to be part of a community. Being in a community is donating money to a charity for example. Being part of a community is something more.   For example, a few months ago, an ice storm hit the US, impacting many places not accustomed to that kind of weather. In Texas, many people lost their power and their heating. There was one furniture store that didn't lose its power. They told people to come to their store if they were cold. They brought in food, set up a play area for children, and had more than 500 people sleeping overnight on the mattresses in their store.   That store was part of the community. They asked, “How do we act like human beings? How do we act like friends?” If our friend is cold, we say come warm yourself. If our friend is hungry, we say come and let me feed you.    “In this era right now where so many people are suffering, there are so many unmet and underserved needs, we have this opportunity to not only be memorable but to be legendary. I can guarantee you there's no one in the city of Houston that will ever buy furniture from anyone again, other than Mattress Mack. . . . You're just acting like a human being. You don't have to be a marketing wizard, you just have to be a good person,” Mark said.   The companies that get down in the trenches, roll up their sleeves and become part of the community will thrive. The companies that are wed to the old ways and advertising agencies' scripts are going to become irrelevant.   In many ways, the COVID-19 pandemic has accelerated this change. There was a video on YouTube called “Every COVID-19 Commercial Is Exactly The Same”. It has taken the ads from many large companies and edited them together to show that they all had essentially the same script.    These companies that couldn't break through the old ways became laughing stocks, but the companies that act as part of the community and do things that mean something to their customers will become legendary.   The End of Control   In Mark's book, he discusses some research done by McKinsey. Over 10 years, they looked at 200,000 customer journeys across 90 different industries and found that two-thirds of our marketing is occurring without us. A brand used to be what it told us. Customers didn't have a choice. They didn't have the internet or social media. If they wanted to learn about a company, they had to engage with their ads.   Now a brand is what people are telling each other. They're in control. They're defining the message based on their experience. We don't have a choice. We have to understand how we get invited to that conversation.   Mark got sick with COVID-19 at the end of March 2020. His business crashed to almost zero. He had to pivot and work in different ways. He had to connect to the opportunities and needs that were present right then. He stopped his marketing and asked himself, “How do I help people? How do I help my community?”   Mark is a teacher, so he started teaching how to handle things like anxiety, disorientation, and uncertainty in his blog posts. The traffic on his website doubled, so he turned those blog posts into an ebook and gave it away for free. He turned that into a speech to inspire people at leadership meetings. In June, July, and August of 2020, Mark had record-breaking months because he let the people's needs control his business.   We shouldn't try to control our brand or our messaging. We need to come alongside our customers and listen to their needs. They have to invite us to that conversation.   Just like in a marriage, we can't trick someone into loving us. We can't trick someone into marrying us. If we trick someone, even if we're successful, it's not going to work long-term. Our goal is the long-term, lifetime valuable relationship with that customer. If we trick someone into marrying us, how well is that marriage going to work out? How happy is that marriage going to be?    We can't change our customers just like we can't change our spouses. A marriage only works well if there is respect, love, and understanding. We must do the same thing with our customers. We must accept them and love them for the unique person they are.   A chef needs many different spices in a kitchen to make many different kinds of food. If their only option was cinnamon, their food would be pretty boring. Some foods call for cayenne pepper or oregano. Each spice brings value to the kitchen just like each unique person brings value to our life.   Key Takeaways   Thank you so much Mark for sharing your stories and insights with us today. Here are some of my key takeaways from this episode:   Customers won't put up with annoying or manipulative marketing anymore. We need to shift to a human-centered approach. We must treat our customers as humans, think about their needs, and build our brand around their passions. To be part of the community, we need to serve our customers during the good and the bad times. We need to treat them like friends. Two-thirds of our marketing is happening without us. Customers control our messaging, especially with the internet. We need to listen to them and join the conversation, but not control it. Now a brand is what people are telling each other. They're in control.  We can't trick our customers into loving us. Like a marriage, long-term relationships with customers will only work when there is respect, love, and understanding.   Connect with Mark   To learn more about or connect with Mark:  Connect on LinkedIn  Visit his website at BusinessesGrow.com  Check out his book Marketing Rebellion   Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Download the free Passion Marketing ebook at PassionMarketing.com. Subscribe to the Monetization Nation podcast. How can we shift our marketing to be more human-centered? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Need help with your digital monetization strategy? Visit MonetizationPartners.com to schedule a free consultation. Read at: https://monetizationnation.com/blog/why-we-need-human-centered-marketing/ 

“To succeed today really requires looking at the world in a different way.” Globally recognized author, speaker, podcaster and business consultant, Mark Schaefer, joins us as he discusses the seams, shifts, and changes of the business world today and how to take advantage of them. Expanding upon his new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds, Mark explains the various strategies of building a new business in today's economy, highlighting the multitude of new needs that have risen over the past year and showcasing the opportunities to meet them. This podcast is sure to provide the first step of momentum you need in beginning or continuing your business journey! Want to be inspired or to learn more? Learn more from Matt via his Blog or Podcast Find his books here, including the one highlighted today Connect with Matt on Linkedin

In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world where being great may not be enough. We need momentum. From the best-selling author of KNOWN (https://amzn.to/3yWzo7R) and Marketing Rebellion (https://amzn.to/3ejY42f) comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage (https://amzn.to/3i8B9bm) is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: How the initial advantage that drives momentum comes from everyday ideas. The inside secrets of creating vast awareness for your projects. How to nurture powerful connections that lead to break-through opportunities. Why momentum is driven by the speed, time, and space of a "seam." How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now! Special Guest: Mark Schaefer.

One of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be excessive or exaggerated pride... But a Boast depicts a sense of accomplishment and an important component of healthy, positive self-esteem.I have to often refer to this difference when I speak to others about their personal brand. We don't need to brag, but a subtle (or not so subtle) boast from time to time is absolutely necessary.As marketers, we have to learn to boast about our brands. Be it corporate or personal. However, “personal” can be a challenge for many. By the end of this podcast, I think you'll see things a bit differently and you'll leave with some resources to help you become both a better marketer and the owner of a better personal brand.Mark Schaefer is our feature guest on this episode.Mark is a globally recognized author, speaker, podcaster, and business consultant.He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University.He is the best-selling author of nine popular books… including one of my favorite books that we'll get to in a moment.His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, and Dell,  and he has appeared on media channels such as CNN, CBS, The Wall Street Journal, and The New York Times.Mark and Lee talk about becoming KNOWN, Personal Branding, and Marketing StrategyConversation Points from this episode: Mark, Back in 2017 you predicted the elevation of Personal Branding. What were the roots of that prediction, and where has the idea of personal branding grown since then? For those who confuse personal branding with bragging, can you help clarify how the two are different? In 2017 I was introduced to your book KNOWN. The book was life-changing for me. Not because of a new concept, but because the book gave definition and clarity to a concept that I had already been practicing. When I was a DJ, enjoying what I would call moderate success, I spoke to a DJ who was a part of an organization that was getting booked for all of the biggest concert tours. When I asked him how I could become a member of the organization, he told me that while I was respected in the music business, I wasn't KNOWN by enough fans. I needed to become more KNOWN. DJs live and die by their brand and how well known they are. From that point on, I became more purposeful about my personal brand. I still use what I learned there today in my brand as a business person and professional marketer.As someone who has studied the impact of being KNOWN, can you share a story with us about someone's life-changing moment after understanding the power of being KNOWN? Mark, let's talk about Social Media Marketing Strategy. When we first began talking to companies about social media, it was barely included in Marketing, let alone a part of a Marketing Strategy.Now that every business organization understands that they must have social in their marketing strategy, where do you still see shortcomings in social media marketing strategies? How do we overcome those shortcomings and make sure that social value is realized in a business sense? I know that you have a statistics and analysis background.So how can social media marketers be sure that their deliverables are measurable? Let's pivot a bit towards the bigger picture of “Self-Help” content. Darren Hardy, publisher of Success Magazine has a book called The Compound Effect - where he talks about multiplying your success in business and even relationships. This book was impactful to me and I refer to this book often when I have to remind myself that even small steps in the right direction will pay off.This leads me to an interest in your new book “Cumulative Advantage”. I'm about to start this book. The summary says that it will help to build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. I'm excited to get into the book, please tell us about it. Get it off your chest - Mark if there was one thing that you wish you could get all marketers to understand today - what would it be and why? Before we go, please tell us what's new with you and about where we can find you. Thanks to the listeners. If you're listening to the podcast and want to also “see” Mark and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Joining me today to talk business growth, and help out a fellow business leader on The Virtual Hot Seat, is none other than Mark Schaefer. Mark is a globally recognised author, speaker, podcaster, and business consultant whose work sits at the intersection of marketing, technology, and humanity.  And when I say globally recognised, I REALLY mean it… He's consistently listed among the Top 10 Marketing Influencers in the world. He's the seventh-most mentioned person by CMO's on Twitter  He's among the Top 10 most retweeted marketing authorities in the world.  He's regularly sought out for his expertise for media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. He is the best-selling author of nine popular books… including the very first book on influence marketing Return on Influence, Marketing Rebellion, KNOWN, and his latest book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds. His blog, GROW is one of the top five marketing blogs of the world, and  His podcast “The Marketing Companion” is one of the top 10 marketing podcasts on Apple Podcasts, with over 1.2 million downloads. And that's the short version! Yet there's one principle that runs through not only what led to all these accolades and success, but throughout Mark's 30+ years of research, experience, and wisdom… And that is success is available to anyone when they focus on building “relentless momentum” So if you want to know how to apply this principle to create your own “Cumulative Advantage” then you're going to love this episode. Plus we help out another business leader on The Virtual Hotseat where we're answering the question... “How Do I Generate Leads and Clients From My Content?” Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator The Growth Accelerator Implementation Programme Connect with Mark on LinkedIn Mark Schaefer's website The acclaimed marketing blog, {grow} Get Mark's Book The Cumulative Advantage & Bonuses The Marketing Companion Podcast Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

What are your goals for the rest of the year? Are you dreaming big or are you keeping it practical? According to Mark W. Schaefer in his latest book, your goals are a necessary part of the Cumulative Advantage, so let's talk about how your best ideas translate into what you'll accomplish the rest of this year.

Where do your best ideas come from? Many of my best ideas pop into my head when I'm in the shower? Does that ever happen to you? It's a topic that Mark W. Schaefer writes about in his most recent book, "Cumulative Advantage," and it's the title of one of my favorite reads from this past year, "Where Do Good Ideas Come From," by Steven Johnson. When I started reading 20-30 books every year, I realized that my brain started connecting lots of dots between things written in this book and things written in a different book on a completely different topic. I credit that consumption to much of my idea generation.

Economists recognize the phenomenon of increasing returns. Knowledge markets such as those for software, operating systems and platforms, tend to tilt in favor of a product or service or brand that gets ahead, even to the point of lock-in. There is a growing body of theory — often under the heading of complexity theory, and supported by computational simulation — underpinning the concept of increasing returns. Mark Schaefer is expert at bringing economic theories of this kind into vibrant contemporary life. He coined the term Cumulative Advantage, and wants all entrepreneurs to know how to harness it (see Mises.org/E4B_120_PDF). First of all, it's not new. It's in the Bible: For whoever has will be given more. Sociologist Robert K. Merton therefore called it The Matthew Effect. How can entrepreneurs and their firms take advantage of increasing returns to achieve cumulative advantage? Consistent with the processual approach to value of Austrian economics, Mark has a five-step process. Key Takeaways And Actionable Insights Identify an initial advantage. How do entrepreneurs identify a small initial advantage that sets momentum in motion? There are unlimited sources within complex economic systems. Mark tells us to look for collisions of events, ideas, people and circumstances from which entrepreneurs can derive their unique advantage. He calls them “click moments”. They are happy, random, emergent phenomena. He gives the example of Bill Bowerman's experiment with latex in a waffle iron to create a new type of running shoe — the click moment for Nike. Importantly, these random outcomes are spurred by action — acting on curiosity, and pursuing an energetic quest to establish how ideas and imagination can be exploited to solve customers' problems. Discover a seam of timely opportunity. Mark rejects the concepts of strategy and planning. Business success can't result from 50-page documents and elaborate spreadsheets. Momentum is a consequence of action. Entrepreneurs replace strategy with their own subjectively defined opportunity to exploit speed, time and space. A seam is a fracture in the status quo through which the entrepreneur sprints. Relentless searching for an open seam is the core activity of entrepreneurship. Seams are always opening as a result of the continuing, ongoing change of business and the economy, best understood through the dynamic lens provided by Austrian economics. Often the timing of the opening is the key factor in the success of an entrepreneurial initiative. Timing cannot be predicted, and so continuous experimentation is the best approach, to create the maximum possibility for “click moments”. Create significant awareness through a “sonic boom” of social proof. Once a business has entered a seam, it's the occasion to search for amplification. Mark Schaefer proposes the leverage available through influence and influencers, those who can provide social proof to a broader audience that a new entrepreneurial offering is sufficiently worthy to command widespread demand. The customer is the marketer in this construct of social proof — which is a development, of course, of the Austrian theory of consumer sovereignty. People believe each other more than they believe advertising, promotion or PR. Gain access to a higher orbit by reaching out and up to powerful partners and allies. Once awareness and social proof of the entrepreneurial offering begin to build, the next process step is to seek partners and allies who can provide access to higher-level resources: powerful connections, better channels, financial capital, value-multiplying alliances. Network theory applies: denser and more active connections through bigger and more strategic network nodes can result in accelerated business expansion. Maybe it's distribution in Walmart or Target, or endorsement by a celebrity athlete, or presence on a FinTech trading platform, or access to new resources. Reaching up is an exercise in finding partners to expand an entrepreneur's market potential. Build momentum through constancy of purpose. Ultimately, says Mark, the killer app is constancy of purpose. Discipline, resilience, purpose and persistence accompany entrepreneurs on the path to achievement. There's flexibility and adaptiveness and agility of course, and these can bring changes in direction, but the goal and the purpose always retain their primary role in the narrative of success. Additional Resources "Cumulative Advantage — The Theory of Increasing Returns" (PDF): Mises.org/E4B_120_PDF Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer: Mises.org/E4B_120_Book Mark Schaefer's website: BusinessesGrow.com B Squared Media: BSquared.media

Economists recognize the phenomenon of increasing returns. Knowledge markets such as those for software, operating systems and platforms, tend to tilt in favor of a product or service or brand that gets ahead, even to the point of lock-in. There is a growing body of theory — often under the heading of complexity theory, and supported by computational simulation — underpinning the concept of increasing returns. Mark Schaefer is expert at bringing economic theories of this kind into vibrant contemporary life. He coined the term Cumulative Advantage, and wants all entrepreneurs to know how to harness it (see Mises.org/E4B_120_PDF). First of all, it's not new. It's in the Bible: For whoever has will be given more. Sociologist Robert K. Merton therefore called it The Matthew Effect. How can entrepreneurs and their firms take advantage of increasing returns to achieve cumulative advantage? Consistent with the processual approach to value of Austrian economics, Mark has a five-step process. Key Takeaways And Actionable Insights Identify an initial advantage. How do entrepreneurs identify a small initial advantage that sets momentum in motion? There are unlimited sources within complex economic systems. Mark tells us to look for collisions of events, ideas, people and circumstances from which entrepreneurs can derive their unique advantage. He calls them “click moments”. They are happy, random, emergent phenomena. He gives the example of Bill Bowerman's experiment with latex in a waffle iron to create a new type of running shoe — the click moment for Nike. Importantly, these random outcomes are spurred by action — acting on curiosity, and pursuing an energetic quest to establish how ideas and imagination can be exploited to solve customers' problems. Discover a seam of timely opportunity. Mark rejects the concepts of strategy and planning. Business success can't result from 50-page documents and elaborate spreadsheets. Momentum is a consequence of action. Entrepreneurs replace strategy with their own subjectively defined opportunity to exploit speed, time and space. A seam is a fracture in the status quo through which the entrepreneur sprints. Relentless searching for an open seam is the core activity of entrepreneurship. Seams are always opening as a result of the continuing, ongoing change of business and the economy, best understood through the dynamic lens provided by Austrian economics. Often the timing of the opening is the key factor in the success of an entrepreneurial initiative. Timing cannot be predicted, and so continuous experimentation is the best approach, to create the maximum possibility for “click moments”. Create significant awareness through a “sonic boom” of social proof. Once a business has entered a seam, it's the occasion to search for amplification. Mark Schaefer proposes the leverage available through influence and influencers, those who can provide social proof to a broader audience that a new entrepreneurial offering is sufficiently worthy to command widespread demand. The customer is the marketer in this construct of social proof — which is a development, of course, of the Austrian theory of consumer sovereignty. People believe each other more than they believe advertising, promotion or PR. Gain access to a higher orbit by reaching out and up to powerful partners and allies. Once awareness and social proof of the entrepreneurial offering begin to build, the next process step is to seek partners and allies who can provide access to higher-level resources: powerful connections, better channels, financial capital, value-multiplying alliances. Network theory applies: denser and more active connections through bigger and more strategic network nodes can result in accelerated business expansion. Maybe it's distribution in Walmart or Target, or endorsement by a celebrity athlete, or presence on a FinTech trading platform, or access to new resources. Reaching up is an exercise in finding partners to expand an entrepreneur's market potential. Build momentum through constancy of purpose. Ultimately, says Mark, the killer app is constancy of purpose. Discipline, resilience, purpose and persistence accompany entrepreneurs on the path to achievement. There's flexibility and adaptiveness and agility of course, and these can bring changes in direction, but the goal and the purpose always retain their primary role in the narrative of success. Additional Resources "Cumulative Advantage — The Theory of Increasing Returns" (PDF): Mises.org/E4B_120_PDF Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer: Mises.org/E4B_120_Book Mark Schaefer's website: BusinessesGrow.com B Squared Media: BSquared.media

Economists recognize the phenomenon of increasing returns. Knowledge markets such as those for software, operating systems and platforms, tend to tilt in favor of a product or service or brand that gets ahead, even to the point of lock-in. There is a growing body of theory — often under the heading of complexity theory, and supported by computational simulation — underpinning the concept of increasing returns. Mark Schaefer is expert at bringing economic theories of this kind into vibrant contemporary life. He coined the term Cumulative Advantage, and wants all entrepreneurs to know how to harness it (see Mises.org/E4B_120_PDF). First of all, it's not new. It's in the Bible: For whoever has will be given more. Sociologist Robert K. Merton therefore called it The Matthew Effect. How can entrepreneurs and their firms take advantage of increasing returns to achieve cumulative advantage? Consistent with the processual approach to value of Austrian economics, Mark has a five-step process. Key Takeaways And Actionable Insights Identify an initial advantage. How do entrepreneurs identify a small initial advantage that sets momentum in motion? There are unlimited sources within complex economic systems. Mark tells us to look for collisions of events, ideas, people and circumstances from which entrepreneurs can derive their unique advantage. He calls them “click moments”. They are happy, random, emergent phenomena. He gives the example of Bill Bowerman's experiment with latex in a waffle iron to create a new type of running shoe — the click moment for Nike. Importantly, these random outcomes are spurred by action — acting on curiosity, and pursuing an energetic quest to establish how ideas and imagination can be exploited to solve customers' problems. Discover a seam of timely opportunity. Mark rejects the concepts of strategy and planning. Business success can't result from 50-page documents and elaborate spreadsheets. Momentum is a consequence of action. Entrepreneurs replace strategy with their own subjectively defined opportunity to exploit speed, time and space. A seam is a fracture in the status quo through which the entrepreneur sprints. Relentless searching for an open seam is the core activity of entrepreneurship. Seams are always opening as a result of the continuing, ongoing change of business and the economy, best understood through the dynamic lens provided by Austrian economics. Often the timing of the opening is the key factor in the success of an entrepreneurial initiative. Timing cannot be predicted, and so continuous experimentation is the best approach, to create the maximum possibility for “click moments”. Create significant awareness through a “sonic boom” of social proof. Once a business has entered a seam, it's the occasion to search for amplification. Mark Schaefer proposes the leverage available through influence and influencers, those who can provide social proof to a broader audience that a new entrepreneurial offering is sufficiently worthy to command widespread demand. The customer is the marketer in this construct of social proof — which is a development, of course, of the Austrian theory of consumer sovereignty. People believe each other more than they believe advertising, promotion or PR. Gain access to a higher orbit by reaching out and up to powerful partners and allies. Once awareness and social proof of the entrepreneurial offering begin to build, the next process step is to seek partners and allies who can provide access to higher-level resources: powerful connections, better channels, financial capital, value-multiplying alliances. Network theory applies: denser and more active connections through bigger and more strategic network nodes can result in accelerated business expansion. Maybe it's distribution in Walmart or Target, or endorsement by a celebrity athlete, or presence on a FinTech trading platform, or access to new resources. Reaching up is an exercise in finding partners to expand an entrepreneur's market potential. Build momentum through constancy of purpose. Ultimately, says Mark, the killer app is constancy of purpose. Discipline, resilience, purpose and persistence accompany entrepreneurs on the path to achievement. There's flexibility and adaptiveness and agility of course, and these can bring changes in direction, but the goal and the purpose always retain their primary role in the narrative of success. Additional Resources "Cumulative Advantage — The Theory of Increasing Returns" (PDF): Mises.org/E4B_120_PDF Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer: Mises.org/E4B_120_Book Mark Schaefer's website: BusinessesGrow.com B Squared Media: BSquared.media

NFB pod fav Mark Schaefer is back for another ‘go deep' conversation with host DP Knudten about his new book “Cumulative Advantage” and the many brilliant concepts and observations he shares about how even the smallest of advantages can have tremendous results when they combine with focus. work, and more than a little bit of luck.  Learn more about Mark at www.businessesgrow.com  ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP's book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand  You can reach DP Knudten at: Email: dp@dpknudten.com Website: dpknudten.com  Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2021 DP Knudten LLC - all rights reserved

Is career and business success a matter of luck, or is there something else that drives unstoppable momentum? From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook to building life-changing momentum for your ideas and your business - even when the odds are stacked against you. Award-winning blogger and speaker Mark Schaefer joins me for a lively discussion about everything from the world of Social Media Influencers to Post-Pandemic business uncertainty. Noted entrepreneur and Marketing Consultant Jeff Slater Co-Hosts with me on this episode. He ain't heavy, he's my brother! (Literally)

On this episode of the Actionable Futurist® podcast, we spoke with Mark Schaefer, someone I've known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred.He's also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller.His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that's ready to take flight.We had a fascinating discussion that I know you will enjoy.Topics covered included:The  genesis of influencer marketingHow we can all gain a cumulative advantageWhy it's time for marketers to be humbleThe opportunity for TikTokHow serendipity can play a huge role in your life and careerMark's view on the demographics for each social networkHow social media will fractureHow we now live in a world of infinite mediaHarnessing the era of unintended consequences for marketersResources:Azeem Azar's Exponential view Benedict Evans NewsletterMore on MarkLinkedInTwitterBlogHis booksYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

How do you get from snowflake to avalanche?   This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business.  From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

To succeed and stand out in this very busy world requires more than just greatness, it takes momentum. This is what Mark's new book is trying to teach us.    The highlight of this episode is centered on his new best-selling book, Cumulative Advantage. Listen to this podcast now and learn what inspired him to write the book, what the book is all about, and how it can help an individual in succeeding even without having safety nets or having millions, just pure momentum!   Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs in the world. Mark is Top 10 most re-tweeted marketing authorities in the world. He was also listed as one of the Top 10 authorities on Social Selling by Forbes.    Quotes "And so that was my journey is to go down this rabbit hole of what is really the system of momentum, what is the pattern of momentum, and how do we apply this in our businesses." (15:17-15:30)  "It's not just about having an idea, momentum has to begin by pursuing that that idea by, by creating really a quest of this of this initial advantage." (20:37-20:50)  "And here was the light bulb that went off influence on the internet is determined by who can move content, who can move ideas. That's if you can move, ideas, you move influence if you can do it a lot you're more influential, and I realized, wait a minute. He can measure influence, and we are on the brink of an entirely new marketing opportunity." (24:53-25:22)  Links Mark Schaefer: LinkedIn Business Grow Website Empellor CRM LinkedIn Empellor CRM Website

Whether you are in sales, marketing, or run a business, you need momentum. Today's guest, Mark Schaefer, author of Cumulative Advantage, shares proven strategies for building momentum for your business against all odds. How do we build momentum as we emerge from the challenges of the pandemic? Few people are better positioned to answer this question than Mark Schaefer, author of Cumulative Advantage and The Marketing Rebellion. In this excerpt from his session at the Sales & Marketing Alignment Challenge, Mark shares how we can create momentum for your business. You'll learn about the power of the seam, how to recognize opportunities and how to capitalize on them.

Whether you are in sales, marketing, or run a business, you need momentum. Today’s guest, Mark Schaefer, author of Cumulative Advantage, shares proven strategies for building momentum for your business against all odds. How do we build momentum as we emerge from the challenges of the pandemic? Few people are better positioned to answer this question than Mark Schaefer, author of Cumulative Advantage and The Marketing Rebellion. In this excerpt from his session at the Sales & Marketing Alignment Challenge, Mark shares how we can create momentum for your business. You’ll learn about the power of the seam, how to recognize opportunities and how to capitalize on them.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Cumulative Advantage? How do you know how to find your seam and take action? Enjoy today's conversation with globally-recognized keynote speaker, educator, business consultant, and author, Mark W. Schaefer. His blog {grow} is hailed as one of the top marketing blogs in the world and is right here https://businessesgrow.com Get updates when I go live via https://Streaming.lawyer More podcast episodes at https://streaming.lawyer/podcast/ This was recorded during a Clubhouse Room. Connect with me on Clubhouse here: Profile: https://www.joinclubhouse.com/@mitchjackson Club: https://www.joinclubhouse.com/club/marketingandsocialmediaforlawyers Mitch

Best-selling author Mark Schaefer's new book is called Cumulative Advantage. It is a fantastic investigation of the secret sauce that seems to make some people successful and others perhaps not so. He explains the concept of Cumulative Advantage and how you can set yourself up to be successful with it rather than sitting by and watching other people do it while you do not. Schaefer is a multiple-times best-selling author, the man behind the popular marketing blog Businesses Grow and a highly sought-after keynote speaker in the marketing ecosystem. He and host Jason Falls also discuss their common topic passion of influencer marketing and how it impacts the world of marketing to day. Schaefer and Falls are fellow West Virginia University graduates. The pair playfully throws a stake in the ground about who invented the burning of couches for sports celebrations, as well. Falls then offers up some perspective on the recent SAG-AFTRA influencer agreement in a follow-up to his article on the topic at Entrepreneur. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is a globally-recognized author, speaker, podcaster, and business consultant. They are one of the world's leading marketing authorities and keynote speakers. Their blog {grow} is one of the top five marketing blogs of the world with many global clients including Dell, Adidas, and the US Air Force. Please welcome Mark Schaefer!

This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: 'It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place.'  CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Mark is a world-renowned blogger, best-selling author and keynote speaker . His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.  In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it. He also unpacks how businesses and individuals can tap into the concepts behind Cumulative Advantage to build momentum for their own ideas. Mark covers: The 5 steps of Cumulative AdvantageBest practices to stay the course once momentum has begun to buildThe clarity Mark got for the next steps in his life and business after contracting COVID-19The ‘sonic boom’ concept and how to use it to leverage your idea. ... plus Tim Ferriss and Oprah get a decent look-in as well! Mark's Quotable quote: “It’s not the idea that changes your life, it’s the curiosity to pursue it”. NOTE: Stay tuned for the next episode - part two of this interview - in which Mark discusses how he has evolved his personal brand over the years, along with other marketing gold! CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYou Tube

Coinbase sucks, High Fructose Corn Syrup sucks, people suck....LOL 2 great book reviews by Mark Schaefer "Marketing Rebellion" and "Cumulative Advantage"

We catch up with Mark Schaefer to learn more about his recent book Cumulative Advantage, and how to maximise your own talents to achieve success. We also discuss why Tennesse is awesome, and his love hate relationship with Tim Ferris. Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University. He and is the author of eight best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age, the top book on personal branding. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

I'm honored to welcome marketing expert Mark Schaefer back to the podcast to share about his fantastic new book Cumulative Advantage. Part marketing book, part personal development book, I can say with all sincerity that this will be one of my top 5 reads of 2021. As always, Mark knocks it out of the park. Connect with Mark at BusinessesGrow.com. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

“There is a fracture in the status quo that brings opportunity, hope, and new ideas.” ~Mark Schaefer  What is The Cumulative Advantage?  Mark Schaefer and I chat about the concept of his new book, The Cumulative Advantage, and how this idea applies to our daily personal and work life. “The cumulative advantage pays tribute to an idea and methodology that's been locked in the academic hallways of sociology for more than 50 years.” His book is about how we can unlock ideas and create momentum for our lives and our world.  Momentum Built Through Patterns  As Mark was writing his book, he had discussions with people in his circle about how momentum is built through patterns. He found that many people haven't looked at the world from this point of view. “The one thing that I guarantee is that when people read this book, they'll see the world in a new way.” The Matthew Effect The Matthew Effect states that the rich get richer and the poor get poorer, which we can see if we look around society today. The pandemic has brought about a fracture in the status quo, which has brought about a period of new ideas. There are so many new businesses starting up because there are unmet needs right now. With these unmet needs come new opportunities for entrepreneurs. How The Cumulative Advantage Can Get You “Unstuck”  Mark has been receiving many letters and messages stating how his book has helped people, managers, and business owners get unstuck from the position they were in previously. “It's providing clarity to people from a wide variety of places in life.” Mark talks about how there are many ideas in the world, but that they are meaningless unless you pursue the quest to make those ideas a reality. “If you're curious about something that is the beginning of momentum - to pursue your curiosity.” Listen in as we talk about why strategy is a plan that incorporates your core competencies, how to create momentum without having a considerable following, and the importance of being intellectually honest.”

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants. IMPORTANT LINKS: Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants. IMPORTANT LINKS: Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening,Chip Klose

Ever wonder what gives certain ideas, businesses, or careers unstoppable momentum? Are you looking for that spark to turn your small ideas into a huge success? Mark Schaefer talks about his new book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds on this episode of Social Media News Live.

In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University.  He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. We could go on and on about Mark, but let's get on with the conversation. Topics & Links His Website: https://businessesgrow.com/His Books: Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos What is the Cumulative Advantage?What inspired him to write the book? Shannon's Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University.  He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. We could go on and on about Mark, but let's get on with the conversation. Topics & Links His Website: https://businessesgrow.com/His Books: Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos What is the Cumulative Advantage?What inspired him to write the book? Shannon's Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever wondered how come some people can manage to achieve amazing momentum and results for a given business idea while others pursuing fairly similar ideas can't and don't… …You're going to love my recent interview with personal branding expert, keynote speaker, educator, and author Mark Schafer about his brand new book Cumulative Advantage – when he spills the beans on how the stories you tell yourself and others about ‘how things could be' can dramatically alter: a) How you feel about what you're trying to do, and  b) your ability to have your ideas more widely and rapidly heard, believed and actioned.

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. What you'll learn from Mark Schaefer 00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer's Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. What you'll learn from Mark Schaefer 00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer's Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. What you'll learn from Mark Schaefer 00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer's Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Conversation with Mark Schaefer, the internationally-acclaimed speaker, marketing influencer, college educator, and author of several best-selling books including “Cumulative Advantage:  How to Build Momentum for Your Ideas, Business and Life Against All Odds.”

Nick Nanton sits down to talk with Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant. Mark's prolific work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. Mark is the best-selling author of nine books, including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated marketing resources in the field. His new book, Cumulative Advantage, is a practical guidebook that helps individuals build unstoppable momentum and rise above the barricades the world puts up against them. Timestamps:1:17: Nick gives a brief biography of Mark Schaefer 2:43: Mark talks about how he began working with bees and honey-making and the struggles facing today's bee population 4:19: Mark discusses the process leading up to the writing of his new book, "Cumulative Advantage" 8:20: Mark shares his process for writing new books from idea inception to completion 10:40: Mark gives advice on how to recognize and build on your own Cumulative Advantages 16:08: Mark explains "The Matthew Effect" 23:18: Mark and Nick discuss why it is never too early to become a mentor in your field and how it can actually increase your own growth 25:42: Mark explains what Initial Advantage is and how to find it for yourself 34:20: Mark discusses his "Da Vinci Team" that he puts together when writing one of his books 40:11: Mark talks about his approach toward finding opportunities in the midst of crisis 44:26: Mark discusses constancy of purpose 49:11: Mark gives some practical tips to start using his concept of Cumulative Advantage Resources:https://www.businessesgrow.com (businessesgrow.com) https://www.twitter.com/markwschaefer (Mark On Twitter) Connect With Nick Nanton:http://www.nicknanton.com/ (Website) https://www.facebook.com/Nicknanton (Facebook) http://twitter.com/nicknanton (Twitter) https://www.linkedin.com/in/nicknanton (LinkedIn) https://www.youtube.com/channel/UCWOvnpNMTX4pKVIi234pOTg (YouTube)

Cumulative AdvantageAs customers, we want our purchase decisions to be easy and we actually make most purchases automatically. We are creatures of habit. That's why the subscription model has become so popular in so many industries. We don't need to consciously decide about routine purchases.It's all about gaining the Cumulative Advantage—once you gain a small advantage over the competition, it grows over time as purchasing your product or service becomes a habit to customers.Today's Guest – David AlanA friend's sew-savvy mom and how-to Youtube videos helped born entrepreneur David Alan launch The Proper Knot. In two short years, this hands-on experience of developing a brand new concept from the ground-up has helped David Alan launch into realms creators only hope to touch.David's unyielding approach to changing the perception of the modern gentleman has caught the attention of WWE superstars like Titus O'Neil, whom he currently makes custom suits for at David Alan Clothing. Listen as he walks us through the struggles of developing an idea, perseverance, and how recognizing your target market allows you to make the correct contacts in business early in your career.About DavidDavid graduated from Duquesne University with a degree in marketing and sports marketing. After graduating Alan had a job as a medical device salesman while developing The Proper Knot. His skills extend beyond necktie accessories as he now styles some of WWE's biggest superstars under his company David Alan Clothing. David lives in the Pittsburgh neighborhood of Mt. Washington and can frequently be found working along with other driven entrepreneurs whom he offers growing-pain advice to at his local coffee shop.Connect with David on LinkedIn.The NoBS Marketing Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Thanks for the Feedback: The Science and Art of Receiving Feedback Well by by Douglas Stone and Sheila Heen. You can download it for free today.