The Footballco Business Podcast

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup. For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/

On this show, we're joined by EA SPORTS' VP of Ventures, David Jackson. David joins us to discuss EA SPORTS' new app, which takes EA beyond gaming and into the world of real sports media curation and distribution. Download the EA SPORTS APP: Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn APPLE: https://apps.apple.com/app/id6670217137

On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip features Footballco CEO Juan Delgago discussing how Footballco operates as a modern football media company, the growth of women's football, and how Footballco harnesses AI. The Excellent Leadership Podcast interviews sports and entertainment CEOs, Presidents, General Managers, Athletics Directors, Head Coaches, Elite Athletes and Performers. It explores their career journeys, experiences, and advice as leaders in the world's most exciting and competitive industry Find out more: https://excelsm.com/excellentleadership/

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA's football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including... Where does gaming sit within a marketing strategy Roblox, Fortnite, EAFC? Which games should clubs get involved with YouTube or Twitch - Where are the fans? How do you see an ROI on gaming? The role of competitive gaming? And, what games has brent played more than 1,000 hours of?

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players. From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what's driving fandom both inside the Kingdom and in growing markets.

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are: Turning Beckham into 'soft British power' Beckham and the Olympics Taking David the LA Galaxy The tabloids of the 00s versus the social media of today The role of Victoria on building David's brand The best league for growing a footballer brand Do players need a cause? Players becoming YouTubers and curators The role of documentaries Which player Simon would liked to have worked with

In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion. The panel includes: How Brighton have become a leading club in the WSL both on and off the pitch - from plans for a purpose-built stadium to looking after player's social media The fascinating story behind why Budreya Faisal set up a women's football club in Dubai and the challenges she's had to overcome Tips on growing fandom through original content from INDIVISA's Morgan Brennan To find out more about the Social Football Summit, visit socialfootballsummit.com

Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors. Also on the show... Why Arsenal are dominating football fashion CP Company and the rise of terrace culture-inspired clothing Why the Arnault family bought Paris FC and did they buy the wrong Parisian club? AC Milan and Off-White Cole Palmer You can get more insight from Daniel here: SportsVerse Newsletter - Dan's bi-weekly newsletter on the intersection of sports, culture, fashion and money: https://sportsverse.substack.com/ Instagram: @danielyaw_ LinkedIn: Daniel-Yaw Miller

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom. Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US. If you enjoy this show, be sure to check out other episodes featuring Juventus and both Inter and AC Milan.

We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'. Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself. Getting discussed on the show are... FIFA Pro Evolution Soccer Sensible Soccer Football Manager and Championship Manager NASL Soccer - Intellivision Soccer 1980 The Manchester United video game series 'A Tale of Two Halves' is available to buy now direct from Bitmap Books: Standard Hardback: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves Collector's Edition: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves-captains-edition

On this show, we're discussing Saudi Arabia's bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit. With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world. We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom's wider football strategy.

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'. Including: How the club chooses its fashion partners The role of fashion in growing the club in the US Who is really buying AC Milan clothing

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable. We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year. This year's ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group, which has developed an enhanced methodology and multi-faceted evaluation model to deliver the most comprehensive assessment of athlete marketability ever undertaken. To view the list in full, visit https://50mm.sportspro.com/

On this episode of the Footballco Business Podcast, we're talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe's largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women's football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand's UEFA and FIFA partnerships and their focus on young female players.

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez. Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.

Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC. On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. For more on Acid FC, head to https://www.acidfc.com/ or follow them on Instagram @weareacidfc

We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career. Michael also talks to us about what got the agency into the football business, their goals for World Cup 2026 and his dream client.

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament. Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany. This episode was recorded on July 11th, before the final between Spain and England.

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falling in love with their designs. This episode of the Footballco Business Podcast was recorded live at Hotel MUNDIAL during the first week of Euro 2024.

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club's Head of Digital Media. Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club's new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Juventus headquarters. Both guests appeared on the podcast in 2023 when the project had just started and join us now to discuss what's happened since, the role lab in the club's broader business and media strategies and how Juventus see the future working with creators of various disciplines.

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV. Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city, but it was known more for its outlandish stunts than for being a credible team. We spoke to the new owner of the Las Vegas Lights and MLB six-time All Star, Jose Bautista about his plans for the Lights and what it's like running a club in Las Vegas as more major teams move in.

On this episode, we're speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club's run in the UEFA Champions League had on its brand. Located in the Basque Country, Real Sociedad's identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about the importance of the Basque identity with local fans and contrast that with the club's growth in Japan after the signing of Takefusa Kubo in 2022. Also, with the club making it to the UEFA Champions League Round of 16, after topping their group, we find out how that's helped the club's growth and affected their future ambitions in European competition. You can find out more about Real Sociedad in the Outside The Box series with FedEx which profiles players, managers and clubs who do things differently... watch the full episode here: https://bit.ly/44RdeFd.

On this episode, Alex talks with Jenny Mitton, Managing Partner and women's Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans. This episode of the Footballco Business was recorded at SportsPro Live and hosted by Footballco's VP of global football partnerships, Andy Jackson. Read more about Charlton's unique proposition: https://www.footballco.com/blog/footballcocharlton

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy. With guests from the club, CBBC and Baby Wolf Productions, the show covers creating content with and for young fans and the role the show plays in the club's fan engagement and commercial strategies. Our guests on this show are: Andy Goldie: Academy Director at Southampton Football Club Charlie Boss: Chief Commercial Officer of Southampton FC Kez Margrie: Commissioning Editor at BBC Children's Andy Scott: Director, Baby Wolf Productions The Academy is available to watch on CBBC and the BBC iPlayer (UK Only) Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we were invited to record at Manchester City's Studio 1 to discover how the club's creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club's training grounds has supercharged the club's branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club's Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together', Manchester City's behind-the-scenes documentary content. With ‘Together: Treble Winners' having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club's wider distribution strategy for video content. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League. Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and putting the power in the hands of the fans and acknowledging the fans as a vital part of the game. The results were record in-stadium attendances, a tripling of league revenues and 40% of Swedes now naming the Allsvenskan as their favourite league. Find out more about NBL17 - https://www.svenskelitfotboll.se/en/nbl-the-best-nordic-league/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer. We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent. Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes: Mohammed Awlia, General Manager of Strategic Planning, KSA Ministry of Sport Carlo Nohra, COO, SPL Romeo Jozak, Technical Director Future Falcons SAFF Omar Al Hakim, Head of Business Development & Brand Partnerships, Lega Serie A For more on the World Football Summit and future events, visit: www.worldfootballsummit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest is Kenny Annan-Jonathan, Founder of the Mailroom Creative Agency and, as of last year, Creative Director at Crystal Palace, an appointment that made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships. We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager. Learn more about your ad choices. Visit megaphone.fm/adchoices

This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S, the panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad. Watch the film's trailer: https://youtu.be/_qt9Arr0uz0?si=dEOqvIUY103L6-eW Watch the full film: https://youtu.be/sNcREGPDI6A?si=cL2_ryUQ_IGVC_Fs Find out more: https://la.wolves.co.uk/ Buy LA Wolves merch: https://shop.wolves.co.uk/clothing/collections/la-wolves/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, Alex Manby talks with Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand. Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity. We discuss with Sebastian other elements of Allianz's football strategy, including training kit sponsorship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi. Learn more about your ad choices. Visit megaphone.fm/adchoices

Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners. We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is or isn't trickling down to the USL. We also look ahead to World Cup 2026. If you like this show, have a look in the Footballco Business Podcast archives for our shows with the USL's Greg Lalas, US soccer and culture expert Mark Lowyns, Fox Sports' Alexi Lalas on USA '94 and bringing Beckham to LA Galaxy, as well as shows with Austin FC and Atlanta United. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show we're talking to Oscar-winning director Taika Waititi about his new film Next Goal wins, which tells the story of the American Samoa football team and their quest to just score one goal following their historic 31-0 humbling by Australia in 2001. Taika discusses the film as well as the difficulties of directing a football match, whether football takes itself too seriously and other sports stories he'd like to bring to the big screen. If you enjoyed this, look back in the archive for our show with Asif Kapadia about his amazing documentary on Diego Maradona. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, our guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and how FC Futures and female players in Ultimate Team signal the future for the series. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're talking with Michael Long, Editorial Director at SportsPro about SportsPro's annual list of the world's 50 Most Marketable Athletes (50MM). With a focus on football, we discuss why Messi had to be number one, the benefits for 'brand Messi' in the US and if anyone can dethrone him next year. We also talk about the increase in the marketability of women's football and the players driving it, as well what Harry Kane offers to brands that Neymar doesn't and why there are more footballers in the list than athletes from any other sport. To find out more and view both the 50MM shortlist and the extended list of 125 athletes, head to https://50mm.sportspromedia.com/downloads/2023/download-the-top-125-list/ The top ten is below: Lionel Messi Lebron James Alex Morgan Giannis Antetokounmpo Megan Rapinoe Mikaela Shiffrin Lewis Hamilton Simone Biles Kylian Mbappe Max Verstappen Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about working with the USWNT and Concacaf, telling football stories in war zones and refugee camps and how using disposable cameras offers something not found in mobile photography. To see the photography Matthew is referring to in this show, either visit the Goal Click website or follow them on Instagram. Instagram - https://www.instagram.com/goalclick/ Web - https://www.goal-click.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, we're talking to Brandon Smith. Brandon is a streamer, content creator and esports caster whose career has been focused on the FIFA video game series, now EA Sports FC 24. With more than 2m followers across TikTok, Facebook Gaming, Twitter, Instagram and YouTube Brandon works across both the casual FIFA space and the esports scene. Outside of his own content creation, Brandon has worked as a caster with the BBC, Bein Sports and Sky Sports, as well as rights holders including The Premier League, FIFA, the Bundesliga and a host of clubs. Brandon discusses his own career, EA Sports FC as an esport and what works and what doesn't when it comes to creating content on virtual football. 02:00 - Getting started as an esports caster 06:00 - Comparing commentating over real football to virtual football 09.00 - Adapting to changes in EAFC24 12.20 - How competitive works 16.12 - How much time and money pros spend in EAFC 20.22 - Creating unique content around EAFC 23.18 - Long-form vs short-form content creation 23.45 - Brandon's work ethic 27.46 - Where to go next Follow Brandon on social channels -  https://linktr.ee/brandonsmithesports Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, our guest is Mark Kirkham, SVP and Chief Marketing Officer of PepsiCo's International Beverages business. Mark talks to Alex Manby about the role that music, grassroots and gaming play in the company's football strategy. The pair discuss PepsiCo's recently renewed UEFA Champions League partnership, their Gatorade 5v5 tournament and their partnership with EA SPORTS forthcoming EAFC 24. Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show' and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.     Learn more about your ad choices. Visit megaphone.fm/adchoices

They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running the most modern non-league club in football? We speak to Hashtag United CCO, Seb Carmichael-Brown on what it's really like to run Hashtag United, from deals with adidas and Socios to chasing promotion and balancing the books in the Isthmian League's Premier Division (step three of the non-league pyramid). Follow Hashtag United on social media Instagram - https://www.instagram.com/HashtagUtd/ YouTube - https://www.youtube.com/@HashtagUnited Twitter/X - https://twitter.com/hashtagutd Follow Seb on social media YouTube - https://www.youtube.com/c/sebongolf Instagram - https://www.instagram.com/sebcbrown4/ Twitter/X - https://twitter.com/sebcbrown4 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this show, we're talking to Carlos Valenzuela, Vice President of Operations and Marketing Club Tigres. Carlos joins us to explain how Club Tigres Femenil are growing their brand in North America and the strategy behind the launch of their English language social accounts. Carlos also takes us behind their partnership with the record-breaking Warner Bros. film, Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us on the Footballco Business Podcast are Mike Armstrong, Chief Marketing and Communications Officer at Juventus, and the club's Head of Digital Media, Marco Castellaneta. Mike and Marco join GOAL Italia's Romeo Agresti to discuss Juventus' Creator Lab, which creates more than 1,500 pieces of content for the club's channels every month and has played a major role in generating 2bn more video views this year than last for the club! The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Footballco Business Podcast. On today's show, we're going to Cannes, France and bringing you a panel from Sport Beach which was hosted by Stagwell Inc. during last month's Cannes Lions. Stagwell is a global marketing network built to challenge the status quo and during Sport Beach they welcome leading names from sports, brands and media together for conversations based on the cultural zeitgeist of sport and its massive global market. This panel focused on building brand partnerships in women's football and featured former U.S. Women's National Team & Gotham FC goalkeeper and current Global Creative advisor for Gotham FC, Ashlyn Harris; actor and Angel City Football Club investor, Sophia Bush and SVP of North America Whiskey Portfolio and Global Baileys at Diageo, Sophie Kelly in conversation with ESPN veteran reporter Holly Rowe. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this edition of the Footballco Business Podcast, we're re-publishing GOAL's 2019 interview with Director, Asif Kapadia and Editor, Chris King about their film, Diego Maradona. The interview was recorded live at the London Gala Screen of the film and is being published today, July 5th, 39 years to the day since he signed with Napoli. Diego Maradona, the film, is the definitive account of Diego's time in Naples and serves as a microcosm of his life. Since this interview was recorded and originally published, Diego Maradona passed away in November 2020. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

This edition of the Footballco Business Podcast is a Pride special and looks at how the media handles conversations about sexuality and gender identity in football. Our guest host for this show is Jon Holmes, a journalist, media consultant and the founder of Sports Media LGBT+. Jon is joined by Erin Williams, Sport Programmes Manager at Stonewall and Jack King. Jack covers film and TV for publications including GQ and Vulture, often focusing on LGBTQ+ characters and storylines. Jon, Erin and Jack will discuss everything from the tabloids to Ted Lasso as they evaluate how the media has and does cover sexuality and gender in the beautiful game and how that treatment impacts LGBTQ+ fans. If you like this episode, be sure to look into our archive for our first show with Erin, in which she discusses Stonewall's Rainbow Laces campaign. If you want to watch, the show is also available on YouTube: https://www.youtube.com/watch?v=89TGWnd4FW4 The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices