Podcasts about Imagination Technologies

In this episode, Codasip's CEO Ron Black & Safety & Security Architect Carl Shaw join The IoT Podcast to discuss the first commercially viable implementation of CHERI (RISC-V) Technology. With the increasing number of vulnerabilities and companies having problems in cybersecurity, like the recent Netgear router and iOS vulnerabilities. The stakes for robust cyber security have never been higher. And of the cyberattacks, 70% exploit vulnerabilities related to how programs access and manipulate memory. We'll be diving into how this groundbreaking technology is helping to protect against potential attacks by making memory exploitation more difficult. Plus more! Chapters 00:00 Introduction 06:04 What does Codasip do? 10:40 Analysis of cyber security issues and attacks in the world 16:10 What is CHERI? Why is it here? 23:18 How CHERI has the potential to prevent 70% of cyber attacks 25:35 Changing mindsets on security 29:37 How to implement CHERI 32:52 What industries benefit (ALL) 39:05 The future And much more! Thank you to our season sponsor 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/ ABOUT THE GUESTS Ron Black boasts over 30 years of industry experience. Before joing Codasip, he's held leadership positions at Imagination Technologies, Rambus, MobiWire, UPEK, and Wavecom. With a background in Engineering and a Ph.D. in Materials Science from Cornell University, his expertise spans processors including PowerPC, network processors, security processors, and GPUs. Carl Shaw is a hands-on expert in embedded systems and security engineering, focusing on software-defined hardware architectures for security and safety. Skilled in security analysis, firmware, RISC-V, and team leadership. Connect with Ron: https://www.linkedin.com/in/rondblack/ Connect with Carl: https://www.linkedin.com/in/shawcarl/ ABOUT CODASIP Codasip is a hardware design company specializing in empowering developers to create unique processors for the Internet of Things (IoT) and beyond. Founded in 2014, they focus on RISC-V technology, an open-source instruction set architecture. CHERI is a security boost for RISC-V processors. It uses special "capabilities" to tightly control memory access, preventing common attacks. Codasip first brought CHERI to market, offering processors with built-in security and compatibility with existing code. This combo makes RISC-V systems much more secure. Find out more about Codasip and CHERI: https://codasip.com/ SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/ Contact us to become a guest/partner: https://theiotpodcast.com/contact/ Connect with host Tom White: / tom5values

Dlaczego warto wziąć udział w wyścigu o półprzewodniki? Czy w Polsce technologia układów scalonych jest już znana? Jakie są bariery wejścia na ten rynek? Czy zatrzymanie produkcji mikroprocesorów przez Tajwan (światowego lidera) oznaczałoby głęboki kryzys? Jakie miejsce na globalnym rynku półprzewodników może zająć Polska? - na te i inne pytania odpowiada Aleksander Neyman, Dyrektor w Imagination Technologies. Gość odcinka jest również autorem tekstu „Globalny wyścig w układach scalonych - co się dzieje na świecie? Jakie wnioski dla Polski?”, który znalazł się w najnowszym numerze kwartalnika „Pomorski Thinkletter” dostępnym na stronie www.kongresobywatelski.pl Rozmowę prowadzi Miłosz Szymański (@ZaRubieżą).

Today's podcast includes highlights from the EE Times Education Panel discussion moderated by Nitin Dahad.In celebration of EE Times's 50th anniversary, EE Times held a panel to discuss "How to Expand the Semiconductor Industry Talen Pool" The panel welcomed Mark Lundstrom of Purdue University, Shari Liss from Semi Foundation, David Junkin of Cadence Academic Network, Robert Owen from Imagination Technologies and Brian Failing of NXP Semiconductors.Our panelists address what the talent gap means, bringing talent to the industry, gender equity, and how the traditional chip industry can appeal to a younger generation.

In this episode of Embedded Insiders, Brandon returns from the RISC-V Summit with some fresh takes. Champions of the open-standard ISA expect it to start displacing competitive offerings en masse over the next few years. While that remains to be seen, the introduction of custom RISC-V instruction extensions, the formation industry-specific working groups, and advances in tools are redefining the technology's true winners.Later, Brandon and Rich interview David Harold, CMO at Imagination Technologies, who explains how private equity investment saved the GPU leader from potential disaster. After consecutive years of multiple double-digit gains on the back of their A-Series IP, the company is now looking to expand back into the CPU space with a new line of RISC-V-based processor IP. But how will the Arm/NVIDIA situation impact their plans?Finally, Assistant Editor Taryn Engmark gives us an update on the electronic component shortage, where the news isn't good. Research now estimates that supply levels will remain unstable through the first half of 2023, meaning that it may be time for many engineering organizations to “BREAK GLASS IN CASE OF EMERGENCY” when it comes to part sourcing.

In this episode of the Embedded Edge podcast, we hear from Imagination Technologies on a next generation GPU for ray tracing on mobile; talk about open-source software for quantum computing with Cambridge Quantum; hear about a project led by sureCore to develop cryogenic IP; and chat with Cascoda on secure IP-based mesh networks for smart buildings.

Electronic Specifier Insights speaks David Higham, Senior Principal Functional Safety Engineer at Imagination Technologies 

Several secretive AI startups finally revealed what they’re doing – a conversation with analyst Kevin Krewell about the revelations from the Spring Linley Conference. Imagination Technologies got itself embroiled in international intrigue – what’s going on there? And the Great Lockdown has had many profound consequences, including effects on what we hear every day – EE Times editors compile a global audio essay.

This week we’ve got an interview with AMD CTO Mark Papermaster, one of the architects of the bold new AMD…also – a conversation with Ron Black, the CEO of Imagination Technologies, which seems to have its fingers in nearly every emerging technological trend out there. And, our editorial director, Bolaji Ojo checks in with the key question for the electronics industry in 2020 – where should everyone spend their money?

An enhanced podcast about all things Macintosh. For Mac geeks, by Mac geeks. Episode 731. It's 2020 let the sketchy iPhone rumors begin. Apple has new GPU deal with Imagination Technologies. Apple TV+ gets exclusive deal with former HBO exec. Apple sees iPhone growth in China. iPhone XS & XR Battery Case replacements. Apple Maps not as complete as they say. Making the most of Activity. Streaming experience on the Apple TV. When 'any' key means power on. Thing of the Moment: SmartyKit Special thanks to our sponsors: Linode - Cloud Hosting for you ExpressVPN Shownotes in: HTML or OPML Subscribe to the Podcast Feed or Get the MP3 or Enhanced AAC

Benjamin and Zac kick off 2020 with rumors about a Product (RED) Apple Watch Series 5, new perks for Apple Store staff, the first Made for iPhone external flash, HBO's former chief signing an exclusive deal with Apple TV+, Apple's surprise agreement with Imagination Technologies, and the latest iPad Pro and iPhone 12 rumors. 9to5Mac Happy Hour is available on Apple Podcasts, Spotify, Stitcher, TuneIn or through our dedicated RSS feed for Overcast and other podcast players. New episodes are released every Friday. Sponsored by LinkedIn Jobs: Go to LinkedIn.com/HAPPYHOUR and get $50 OFF toward your first job post! Stories we discuss in this episode: (RED) Apple Watch found in Apple database, could arrive next spring 9to5Mac Watch Time episode 12: Gregory McFadden on losing 100 pounds with Apple Watch Apple Watchcast appearance Apple Store employees to get Apple Music, TV+, and Arcade for free Apple introduces specs for photography strobe accessories that augment iPhone 11’s flash First MFi-certified LED flash for iPhone 11 photography now available [U] Former HBO boss officially inks five-year exclusive production deal with Apple TV+ Apple restores Imagination GPU chip agreement after public dispute and employee poaching Renders based on claimed design leaks show 2020 iPads with triple rear cameras First supposed case designs of iPhone 12 hit the web, shows flat sides like iPhone 4 TSMC will reportedly start production of A14 chip for this year's iPhones in Q2, new 5 nanometer process iPhone 9: Latest sketchy report suggests two different models Notchless iPhone could be top-end 2020 model – report iPhone capacitor supplier looks forward to strong 2020 with upcoming 5G demand Upgrade for 5G? More than a third of iPhone owners may do so. Chinese-made OLED screens in 2020 iPhones, says report Subscribe, Rate, and Review 9to5Mac Happy Hour! Follow Zac: Instagram @apollozac Twitter @apollozac Follow Benjamin: Twitter @bzamayo Follow 9to5Mac: Instagram @9to5mac Twitter @9to5mac Facebook Listen & Subscribe: Apple Podcasts Overcast Spotify Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Dell kicks off CES season with two new laptops, Imagination Technologies is back in Apple’s good graces, the IRS is finally sticking it to tax prep software firms, and a grand unified theory of the Google Civil War.Sponsors:WeWorkRemotelyMintMobile.com/rideLinks:Dell’s latest XPS 13 has a new design with a bigger display and Ice Lake chips (The Verge)Dell debuts 5G-ready Latitude 9510 laptop, adds iOS mirroring to PCs (VentureBeat)Apple restores Imagination GPU chip agreement after public dispute and employee poaching (9to5Mac)IRS Reforms Free File Program, Drops Agreement Not to Compete With TurboTax (ProPublica)I Was Google’s Head of International Relations. Here’s Why I Left. (Ross LaJeunesse/Medium)Google veterans: The company has become ‘unrecognizable’ (CNBC)

TikTok released its first transparency report, Apple enters into a license agreement with Imagination Technologies, and Bosch is making LiDAR sensors for autonomous cars.  See acast.com/privacy for privacy and opt-out information.

Hakuro Matsuda さんをゲストに迎えて、iPhone X, Google Pixel 2, Razer Phone, Kindle Oasis などについて話しました。 Show Notes Discord WebRTC Opus Codec バイリンガルニュース 特別編 #BN288 iPhone X - Apple iPhone 8 sales may be even worse than we thought iPhone X Teardown - iFixit Apple's New A11 Bionic Packs One Hell of a Wallop Will It Blend? The iPhone X’s notch is basically a Kinect The iPhone X's Face ID can be fooled by identical twins Apple fired an iPhone X engineer over his daughter's viral video Broadcom bids $103 billion for Qualcomm, open to going hostile Imagination Technologies deal ends run as UK’s bright spark KDDI田中社長が語る「iPhone 8／8 Plus／X」 Rebuild: 193: Winter Is Coming (gfx) How big of a problem is the Pixel 2 XL's screen, really? Apple reminds iPhone X owners they're using an OLED display Here’s how the Google Pixel 2 fights OLED burn in on its always-on display Project Fi Ting Google Pixel 2 XL Teardown - iFixit Pixel Visual Core: image processing and machine learning on Pixel 2 New video explains how Google built the Pixel 2’s camera Google CEO makes fixing hamburger emoji his top priority Google serves employees a real version of Android's burger emoji Razer Phone Project Treble Intel Coffee Lake Core i7-8700K Amazon | Kindle Oasis alanreid/bravia: Control your Sony Bravia TV using nodejs Adobe MAX 2017: Jason Levine Fastly Yamagoya Meetup 2017 Microservices on Fastly

Recorded 24th September 2017 What a year this is turning into! This week hurricane Maria battered the unfortunate Caribbean islanders (again), Mexico was hit by a massive earthquake (again) and two loony leaders with weird hairdos traded insults and nuclear threats (again)... Meanwhile Mark is back from Budapest, and we are joined by the wonderful Bart Busschots of the Let's Talk podcasts to mull over the Apple Watch 3 and the iPhone 8, to stare in awe and amazement at the power and speed of the A11 Bionic chip, and all the other stuff that caught our attention over the last few days… On this week's show: APPLE How we feel about the new stuff a few days in. Simon - I know I mocked the name Bionic last week; but now I'm seeing why they chose it – the A11 really is to other chips like Steve Austin was to ordinary people! Apple's New A11 Bionic Packs One Hell of a Wallop – Extreme Tech iPhone 8 Is World's Fastest Phone (It's Not Even Close) – Tom's Guide And I quote “If you're wondering how all this translates to real-world performance, we have more good news for iPhone 8 shoppers — and bad news for everyone else. To really put the A11 Bionic chip through its paces, we put the same 2-minute video, shot in 4K by a drone, on the iPhone 8, Galaxy Note 8 and Galaxy S8+, and then added the same transitions and effects before exporting and saving the video. The iPhone 8 finished this strenuous task in just 42 seconds, while the Note 8 took more than 3 minutes. The Galaxy S8+ took more than 4 minutes.” Mashable have a piece on the A11 Bionic Silicon Development Team: – Mashable And this piece is a good read about the hows and whys and what makes this new SOC such a beast – Apple Insider Hackers are remotely locking Apple devices and demanding Bitcoin payments – International Business Times As is so often the case, weak passwords and log in reuse seems to be the cause... Apple's previous GPU maker Imagination Technologies has been sold – Business Insider UK Apple blocking ads that follow users around web is 'sabotage', says industry – The Guardian TECHNOLOGY Hackers Compromised Free CCleaner Software, Avast's Piriform Says – News 18 Qualcomm loses two key rulings in its patent royalty fight with Apple – Apple Insider IN THE NEWS British people are second only to China in how much they want the government to control the internet, according to this survey – Business Insider UK The sample size seems quite small and the question worded such that I am not surprised by the result, but that result doesn't infer what the headline implies and I am not the only one saying so – The Guardian via Daring Fireball WORTH A CHIRP Emmo Solar Window Charger and Solar Sunflower Charger – £27.50 UK each Ikea have a fair selection of wireless charging things including cases for Samsung and Apple phones that don't have native Qi, charge plates, lamps with charging bases and more - Ikea Riggad LED Lamp with Qi Charger – £49 UK And for the cheapskates like me: Acrylic Ultra-Thin Short-Circuit Protection QI Wireless Charger Charging Pad – £3.99 UK from Amazon and an iPhone Qi charging receiver suitable for hiding in many cases – £7.99 UK from Amazon An iPhone 6/6S/7 and the equivalent Plus sizes wireless Qi charging case with a separate magnetically attachable battery pack – £19.99/£21.99 UK / $29.99 US Amazon Nemo's Hardware Store (47:02) Twelve South Cable Snaps $19.99 US / £14.89 or £17.99 UK – Amazon Solo Montauk Duffel Bag With Laptop and Tablet Protection – $119.99 USD on Amazon Doesn't seem to be available in the UK Amazon store. Social Media and Slack You can follow us on: EssentialApple.com / Pinecast / Twitter / Facebook / Google Plus / Slack – ask us for an invite any way you can get hold of us. Also a big SHOUT OUT to the members of the Slack room without whom we wouldn't have half the stories we actually do – we thank you all for your contributions and engagement. You can always help us out with a few pennies by using our Amazon Affiliate Link so we get a tiny kickback on anything you buy after using it. If you really like the show that much and would like to make a regular donation then please consider joining our Patreon And a HUGE thank you to the patrons who already do. This podcast is powered by Pinecast.

Watch Steve Larratt, Share Research Business Analyst at Share Talk, discuss the fundamental outlook for Zenith (ZEN) and Old Mutual (OML). Larratt talks to Tip TV’s Zak Mir. #OrtacResources, #ImaginationTechnologies, #OTC, #IMG, #stocks, #equities, #macro, #fundamentals, #UK, #trading, investing

Cillian joins That Old Pod to discuss this week in tech. Conversation focuses on latest AMD developments, the Nintendo Switch, Samsung S8, and exciting news for Apple's pro market. In depth discussion about the future of silicon development for the major tech players. Brief conversation around various Slack competitors and Facebook's latest copy of Snapchat's features. Show Notes:AMD RyzenRyzen updates/patches for system throttling and improving performance for specific gamesRadeon Pro Duo two cards in one PCI-e slot; dramatically less power hungry than predecessorSuper Bomberman R for Nintendo Switch updated with free levelsNintendo’s new policy is good news for switchdevelopersSwitch and indie gamesNew Zelda game Breath of the Wild, has sold more copies for Switch than total console salesSamsung S8 reviewCamera comparison between Galaxy S8, iPhone 7, Google Pixel and LG G6What iswas Viv?What is Bixby?Bixby delayed in USPerformance of A10 to competitors, two year old A9 still beating out latest Samsung CPUs for single core performanceSamsung S8 uses different processors for US and Korea What is Google’s new TPU? Apple ends agreement with chip designer Imagination TechnologiesImagination needing to make cutsApple was paying Imagination Technologies about $75 million in 2016Apple hired lots of Imagination’s talentApple’s A7, the first 64 bit mobile SoC (System on a Chip)Current VR sets80s cell phoneStar Trek communicatorApple’s M coprocessors used in iPhones and iPadsApple’s A series processors used in iDevices (iPhone, iPad, iPod, Apple TV)Apple’s S series SiP (System in Package) used in Apple WatchApple’s T series SoC used in MacBook Pro with Touch BarApple’s W series SoC used in Bluetooth devices such as AirPodsUber tracking Apple devices and geofencing Apple’s Cupertino headquartersTim Cook conversation with Uber CEO Travis KalanickIs Amazon good for USApple promises closed loop supply chainApple introduces LiamiPhone upgrade programApple Mac Pro conversationApple can’t innovateJohn Siracusa in 2013 on why Apple needs the Mac Pro to live onApple officially discontinues display businessLG 5k display shielding issueIntel OptaneLogic Pro remoteMicrosoft Surface StudioSnapchat FiltersFacebook copies SnapchatWhat is Slack?Google Hangouts to compete with SlackMicrosoft launches Teams to compete with SlackFacebook murderTwo articles on Snapchat and Facebook, start from same place, opposite conclusionsFacebook does not own Periscope, but offers a competitor Facebook Live 

Hakuro Matsuda さんをゲストに迎えて、Switch, Mac Pro, iPad, Oculus, Xbox, Android O などについて話しました。 Show Notes Nintendo sold more copies of Zelda for Switch than actual Switch consoles コンコルド効果 勇者ああああ Apple working on ‘completely rethought' Mac Pro Mac Pro® Rackmount Kit A US-made Mac Pro is a token gesture Apple replaces iPad Air 2 with cheaper 9.7-inch iPad Whoa, Microsoft just squeezed by Apple in tablet satisfaction Apple may drop the Touch Bar for its cheaper 15-inch MacBook Pro Apple ditching Imagination Technologies GPU technology, moving design in-house Apple hiring spree confirms iOS GPU development Tile-based rendering - Imagination Technologies Rebuild: 63: Wanko Soba Chip (naan, hak) Apple could be designing its own power management chip as well Embattled Oculus co-founder Palmer Luckey leaves Facebook Facebook hires Apple veteran to lead virtual reality hardware efforts at Oculus F8 - Facebook Developer Conference Project Scorpio | Xbox Naughty Dog Natural User Interface for Kinect for Windows Amazon unveils the Fire Phone with eye-tracking tech Android O: Everything you need to know

Well Apple is screwing with our Imagination, wait no, they’re screwing with Imagination Technologies because they are going to use their mobile GPUs anymore. Since that’s a main portion of their business, they have no imagination about what to do next. Also, Apple to sell a TV bundle which doesn’t exactly set the world on fire innovation-wise and apparently Apple is one of the few truthful companies when it comes to battery life

Well Apple is screwing with our Imagination, wait no, they’re screwing with Imagination Technologies because they are going to use their mobile GPUs anymore. Since that’s a main portion of their business, they have no imagination about what to do next. Also, Apple to sell a TV bundle which doesn’t exactly set the world on fire innovation-wise and apparently Apple is one of the few truthful companies when it comes to battery life

Stvari so se zgodile ravno po snemanju te epizode. Povezave Next iPhone models to include True Tone displays, custom front/back 3D sensors for facial recognition & AR Kip cerkve iOS 10.3 Tavis in Lastpass Apple bo v nalednjih letih opustil Imagination Technologies Readdle zaposlil vodjo Apple mail ekipe Docs.com Nejc: stol Marcus Mark: Legion  

Писать подкасты мы не бросим, новый выпуск под номером один четыре… Кхм, о чем это мы. Уважаемые слушатели, несмотря на то, что этот выпуск может задеть чьи-то чувства или даже оскорбить, мы просим вас все-таки воспринять его с так необходимыми в нашей жизни иронией и юмором. Все потенциально оскорбительные шутки были сделаны исключительно в пародийных целях. Как обычно, в новом выпуске Завтракаста вас ждут лучшие шутки образца 70-х, 80-х, 90-х и даже чуть-чуть из 2000-х! Методички для шуток из 2010-х мы еще не купили, потому что мы бедные. Вот запустим краудфандинг, тогда и посмотрим. Ну и, конечно же, порно, VR, Apple, хвалы Microsoft (серьезно) и порицание Sony (честно). Все, как вы любите, короче.   Шоуноуты Японские ученые создали ИИ, рассказы которого смогли пройти в финал литературного конкурса. А еще Microsoft запустила свой ИИ в виде твиттер-аккаунта. И отключила через полдня, потому что он стал расистом и сексистом. Анонсы от Apple: iPhone SE, новый iPad Pro, iOS 9.3, CareKit. Новый терминал от Square (стартап Джека Дорси) больше не вставляется в 3.5 мм вход для наушников, работает без проводов — iPhone 7 без “джека” CONFIRMED! Apple, оказывается, собирается купить Imagination Technologies, создателя мобильных GPU PowerVR. Apple работает над ТВ-сериалом про разработчиков приложений. Возможно, производство […] Запись Завтракаст №14 – Политкорректный впервые появилась Zavtracast.

Kazuho Okui さん、Hakuro Matsuda さんをゲストに迎えて、Apple Watch, iPhone SE, iPad Pro, チップ, Intel などについて話しました。 Show Notes Rebuild: 134: Everything Becomes N (N, hak) Demis Hassabis Apple Event - Keynote March 2016 FBI asks to delay Apple trial so it can try hacking the iPhone again FBIの隠し玉は、まさかの「いっき」子会社 Obama tells tech community to solve encryption problem now or pay later 42mm Black Woven Nylon - Apple Inside Liam, Apple's super-secret, 29-armed recycling robot iPhone SE Mi 4i iPhone 6s - 3D Touch Behold, the new iPad Pro—now 9.7 inches with “True Tone” display Welcome to f.lux for OS X Apple's car design boss Jonathan Ive 'displeased with progress' Intel retires “tick-tock” development model, extending the life of each process Intel: The future of computing is...slow Apple in Advanced Talks to acquire Imagination Technologies CEO of Imagination Technologies Steps Down High Bandwidth Memory Snapdragon 820 Processor with X12 LTE Samsung Galaxy S7 review: on the edge of perfection Andy Grove’s Warning to Silicon Valley Amazon.co.jp: Only the Paranoid Survive: Andrew S. Grove Andrew Grove Interview - CEO of Intel

IoT was the thing at the 2016 Consumer Electronics Show and HetNet Happenings host Sean Kinney takes you through some of the key trends. Included in this episode are clips with Altair discussing low-power single mode LTE Cat 1 chipsets for industrial IoT applications; Nvidia on the Drive PX2 platform, which is shaping the future of autonomous driving; and Imagination Technologies previewing its Creator Ci40 home IoT development kit.

Richard Edgar, director of communications technology for Imagination Technologies, discusses the company's role in the 5G Innovation Centre at the University of Surrey; next-generation mobile networks; and how the Internet of Things will take shape.

Tim Cook Talks to Wall Street Journal; Says Things New iWatch Job Pulls Disappearing Act Report: Arizona Plant Could Produce 200-Million 5-Inch Display Covers Apple Extends Licensing Deal with Imagination Technologies for iOS Devices Report: Tablets to Outsell Traditional PCs 3-to-1 by 2017 Walmart Knocks $100 Off of iPad 2 Apple Seeds Fifth Build of OS X 10.9.2 to Developers First Apple Store in Brazil to Open 15 February Apple SF Union Square Store Clears Another Hurdle Get 10% Off of Your Squarespace Site with Coupon Code macosken at Squarespace.com/macosken

Interview with Pia Vuohelainen, Partner Manager, NN4D & Tony King-Smith, VP Marketing, Imagination Technologies about the implications of increased deployment of hardware accelerated graphics technology on mobile phones and mobile internet devices, developer adoption of more advanced graphics in navigation and LBS, and advanced map rendering in 3D, using NAVTEQ 3D content.

Interview with Pia Vuohelainen, Partner Manager, NN4D & Tony King-Smith, VP Marketing, Imagination Technologies about the implications of increased deployment of hardware accelerated graphics technology on mobile phones and mobile internet devices, developer adoption of more advanced graphics in navigation and LBS, and advanced map rendering in 3D, using NAVTEQ 3D content.