Embedded Insiders

Send us a textIn this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care.Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof's Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field.But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures.Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up.But first, Rich and I examine Moore's Law and whether the push for ever-smaller chips is truly the best path forward.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we're joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards.But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn't attend. They'll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift.Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software.But first, Rich and Ken kick things off with a look at what's in store for embedded world 2025, and a recent announcement involving Apple's first custom modem chip for iPhones.For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology.Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They're also sharing some information ahead of embedded world 2025For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Alex Iuorio, Avnet's Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year's report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design.Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices' Software & Digital Platforms Group, to explore CodeFusion Studio. Built on Microsoft's Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems.But first, Rich and Ken discuss recent developments involving China, the U.S., and AI.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures.Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice?But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe's investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe's chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients.Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape.But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech.Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey.But first, Rich and Ken break down the latest AI news featuring two industry giants. For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging.Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies, to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to be solved.But first, Rich gives us a sneak peek into his trip to Munich for electronica 2024. Stay tuned to hear about the sessions and the top innovators of our Best-in-Show awards. For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, we're joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments?Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars, to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. But first, we dive into AI and security. Building on a recent conversation with BlackBerry, I ask Rich and Ken to unpack the complexities of using AI to secure systems against AI-driven threats. How do we ensure that AI solutions stay reliable without introducing new risks?For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We'll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response.Tolly Report on BlackBerry's CylanceENDPOINTLater, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry.But first, Rich, Ken, and I will recap Embedded World North America, highlighting standout sessions, hands-on workshops, and the winners of our Best-in-Show awards. If you missed it, we've got you covered!For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its  silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the impact of AI on memory technologies.Later, Rich sits down with Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices to discuss how the company has transformed from being a traditional analog supplier into a vendor who delivers a mix of software with development kits and IDEs that bring all the technologies together.But first, Rich and Ken discuss the resurgence of reference designs and white-labeling, driven by increasing demands for flexibility, ease of use, and faster time to market.For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, we're joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization's latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond.Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024.Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDVs, the timeline for their broader adoption, and the challenges still in the way.But first, Rich and Ken provide a sneak peek into what's in store at the Embedded World North America conference and exhibition, happening October 8-10 in Austin, Texas. For just $30, attendees can participate in one of three hands-on workshops sponsored by Analog Devices, NXP Semiconductors, and STMicroelectronics—each designed to help you jumpstart your next application.Don't wait! Check out the links below for more details and to register—spots are filling up fast!Embedded Development using Zephyr & Open Source ToolingFast-Track your IoT Development with NXP's Wireless MicrocontrollersHands-On Training with Free Nucleo-H7S3L8 Dev BoardFor more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Wayne Lyons, AMD's Automotive Senior Director, provides an update on AMD's automotive business, trends, and vision for the future. Wayne also dives into the company's recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru.Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software.But first, Rich and Ken discuss the upcoming embedded world North America conference and exhibition set for October 8-10 at the Austin Convention Center in Austin, Texas. Now, the call for papers has closed, but keep listening to hear how to prepare for the event, what to expect, and how to get the most out of your attendance.For more information about AMD's offerings, check out the links below:AMD Press Release: AMD Extends Leadership Adaptive SoC Portfolio with New Versal Series Gen 2 Devices Delivering End-to-End Acceleration for AI-Driven Embedded Systems  AMD Versal AI Edge Series Gen 2: Versal AI Edge Series Gen 2 (amd.com) AMD Automotive Solutions: Automotive Solutions (amd.com) For more information, visit embeddedcomputing.com

Send us a Text Message.On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company's recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs.Next, Rich and Vin are back with another Dev Talk discussing the embedded developers' approach to the testing process, specifically the pros and cons of waiting to test prototypes once they're complete, and the testing tools every developer should have in their toolbox.But first, Rich, Ken, and I discuss the current state of electric vehicles and our curiosity about Intel's approach to the market.  For more information, visit embeddedcomputing.com

Send us a Text Message.On this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is staying ahead of the curve with its recently launched PCI Express® (PCIe®) 7.0 IP portfolio. Next, Rich, Ken, and I discuss innovation in the memory market, focusing on how the push toward lower latency—driven by AI and edge processing—has led most companies in the industry to prioritize accessibility, speed, and reliability as key solutions.Finally, in our Engineering Heroes segment sponsored by Wind River, we're highlighting Albert Manero and John Sparkman, co-founders of Limbitless Solutions, a University of Central Florida-based nonprofit. The two develop bionic prosthetic limbs custom-designed specifically to fit children with limb differences.For more information, visit embeddedcomputing.com

Send us a Text Message.On this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company's wide variety of secure features, Infineon's newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge security simpler and cheaper. Next, in our Engineering Heroes segment sponsored by Wind River, we're honoring Nandini Kappiah, a Senior Director of Software Engineering at Google, who worked alongside her team of 180 and contributed to developing California's ShakeAlert earthquake early warning system. The system works to inform millions of Android device users all along the West Coast of the U.S.But first, here's Rich and Ken discussing some of the most recent and significant acquisitions surrounding GaN-based power products.For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Senior Technology Editor, Ken, and Errol Leon, System Engineering & Marketing Manager of Robotics at Texas Instruments (TI) discuss the work of robotics in collaboration with humans and the role of motor control, board-to-board communication and sensor fusion in the future of robotics.But first, Rich and Ken recap a recent trip to Taipei for Computex 2024.For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Rich and Vin are taking over with a Dev Talk featuring Matt Johnson, the CEO of Silicon Labs. Continuing their “CEO takeover,” the two are deep-diving into Matt's background, journey with the semiconductor manufacturing company, and his opinion on how  AI will affect incoming engineers. But first, Rich and Ken are calling out Intel. If you didn't know, Intel acquired Altera in 2015, however, we've still got some questions about the company's expansion and presence in the FPGA market.For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Alexander Kain, Skyworks Solutions' Senior Principal Artificial Intelligence Systems Engineer joins the podcast to discuss his company's advanced AI noise suppression, designed to reduce noise in a variety of environments and applications. Next, Rich and Vin are back with another Dev Talk joined by Ron Konezny, the CEO of Digi International. To switch things up, they're discussing how professionals like Ron got their start in the industry, how they've kept their momentum, and just a little more info about so we can get a glimpse into their lives.  But first, Rich and Ken are discussing the accelerated convergence of AI, IoT, and embedded systems. For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, we're discussing the evolution of processor cores, multitasking capabilities, future trends involving processor design, and more with Aaron Frank, senior product manager at Curtiss-Wright Defense Solutions. Then, to continue our Engineering Heroes series, sponsored by Wind River, we're highlighting Anton Riström. Anton is a Department Manager at Aker Solutions, an engineering company focusing on building infrastructure for renewable energy solutions. But first, in case you missed it, Rich and Ken are giving some insight into their trip to Nuremberg where they attended embedded world 2024.Call for Abstracts: https://embedded-world-na.com/conferences-programme/For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, we're featuring a group of AI experts all hailing from vendors based in Taiwan. The vendors, certainly leaders in their own right, are DFI, ASUS IoT, and Shuttle, and they all feature IoT products, or in this case, AIoT products. The event was organized by TAITRA (Taiwan External Trade Development Council). Give it a listen.For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Rich is joined by Tobin Richardson, president and CEO of the Connectivity Standards Alliance (CSA), and Steve Hanna, distinguished engineer at Infineon Technologies, to discuss the CSA's recently launched IoT Device Specification 1.0, a one-stop solution for device certification for manufacturers.Next, in our Engineering Heroes series, we highlight a hero for his involvement in a project related to the world-famous International Space Station. Daire McNamara, a director, project manager, and firmware developer at Emdalo Technologies, assisted Skycorp in developing their Intelligent Space System Interface with his contributions to microprocessor development infrastructure.But first, we Insiders are discussing our thoughts on the recent announcement from the Connectivity Standards Alliance. For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, we're defining the architectural differences between MCUs and DSCs with Microchip Technology's Product Marketing Manager, Pramit Nandy. We also dive into the different processing capabilities, the challenges for designers, and what we can expect as far as emerging trends and technical developments from Microchip.Next, Rich and Dr. Moritz Neukirchner, Sr. Director of Strategic Product Management for software-defined vehicles (SDV) at Elektrobit, joins us in the next installment of Scoping Out the Software-Defined Vehicle to discuss his thoughts on open-source in software-defined vehicles and what's necessary for further advancements of both the open source and automotive industries.But first, Ken and I are discussing the Matter open-source connectivity standard for smart home and IoT devices. For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, we're discussing why multi-camera synchronization is a key feature in cameras that enable industrial robotics, retail application, autonomous mobility, and more, with Mr. Maharajan Veerabahu, co-founder & vice president of product design services at e-con Systems.Next, Heiko Huettel, VP of software products at HARMAN International, joins us to discuss his company's role in the Eclipse Foundation's recent SDV Working Group, which has formed in an effort to develop an open-source hardware platform that can be used in today's software-defined vehicles.But first, Embedded Computing Design is hosting a Smart Manufacturing Day virtual event focused on AI/ML-Infused Automation and Manufacturing on March 12th. For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Tomide Adesanmi, Co-Founder and CEO of Circuit Mind, dives into his company's deterministic AI platform that's designed to help circuit designers quickly take their design process from architecture into schematics. Check out  Circuit Mind's public launch webinar here: https://www.bigmarker.com/eetech-media/Circuit-Mind-Live-Launch-The-World-s-First-Deterministic-AI-for-Professional-Electronic-Engineers?utm_bmcr_source=cm-otherNext, on Dev Talk with Rich and Vin, the two are defining chiplets, and whether they're truly problem-solving solution, and how you can implement them into you design.But first, Rich and Ken are discussing GaN, also known as Gallium Nitride. They're a bit puzzled as to why power transistor technology, although widely know to be very efficient, is still slowly being adopted by big semiconductor companies. Stay tuned.  For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Meghali Chopra, CEO at SandBox Semiconductor, gives insight into her company's AI-enabled modeling platform that accelerates the development of semiconductor manufacturing processes. Next, on Dev Talk with Rich and Vin, the two are looking back and rehashing the predictions they had for 2023, while making some predictions for 2024.But first, Rich and Ken are back from CES 2024, highlighting some of the companies they met with, the top technologies they saw, and the upcoming trends to look out for. For more information, visit embeddedcomputing.com

On this episode of Embedded Insiders, Artem Aginisky, product line manager of arm-based processors at Texas Instruments, dives into the topic of edge AI, specifically, how he defines edge AI and how TI is working on democratizing edge AI through innovations in microprocessors and software.Next, is our Engineering Heroes series, sponsored by Wind River, where we highlight the lives of unsung heroes in the world of engineering whose work impacts uncountable lives across the globe. This episode features Dr. Karisa Schreck, a Newark, New Jersey native whose work involves treating brain cancer by targeting mutations. But first,  Rich and Ken discuss cybersecurity and quantum computing. 

On this episode of Embedded Insiders, Paul Fischer, senior principal engineer in the Components Research Department at Intel, discusses the trends and challenges surrounding transistor scaling and backside power. So, ICYMI, these were some of the the top technical research breakthroughs Intel presented this year at IEDM. Then, Rich and Vin are joined by Lattice Semiconductor's Senior Director, Gordon Hands, to talk FPGAs. Specifically, today's landscape surrounding the mid-range market of FPGAs.But first, Rich and Ken are spilling their 2024 predictions... stay tuned. 

On this episode of Embedded Insiders, EVP and Brand Director, Rich Nass, sits down with Stephen Huang, ADLINK Technology President & COO, at the 2023 Advantech World Partner Conference to discuss the company's upcoming ideas and innovations. Next, on another DevTalk with Rich and Vin, the two break down the question: Do Engineers Understand the Basics of Engineering?But first, Rich recaps his recent trip to Taiwan for the 2023 Advantech World Partner Conference. Stay tuned to hear who he met with, what he saw, and what's to come from some of the companies that attended. Here's one hint you probably could've guessed, there's no slowing down when it comes to AI. 

On this episode of Embedded Insiders, Matthias Thoma, Robotics System Manager at Texas Instruments, discusses the current and future impact of robotics in factory and industrial settings, and in the real world. He also highlights some technologies from TI that can help.Next, Rich and Vin are back with another DevTalk. In the last episode, the two discussed the difference between simulation and emulation. This week, Vin brings an unexpected real-world scenario that highlights these system models.But first, the Insiders are recapping Senior Technology Editor, Ken Briodaghs recent trip to the RISC-V Summit in Santa Clara. They're also hinting at a few predictions they expect to see heading into 2024. 

On this episode of Embedded Insiders, we're discussing cyber resiliency with Eric Sivertson, VP of Security at Lattice Semiconductor, specifically highlighting how organizations can benefit from implementing a personalized data security plan and how FPGAs can help. Next, Rich and Vin are back with a DevTalk discussing the difference between emulation and simulation, and Vin deep dives into the background of how these meanings came to be.But first, The Insiders are here to talk about recent and upcoming trips. Rich is back from visiting with Infineon, NVIDIA, and Synaptics, and Ken is headed to the RISC-V Summit. 

On this episode of Embedded Insiders, Randy Fish, director of product line management for the Silicon Lifecycle Management family at Synopsys, highlights how automotive engineers can benefit from the SLM on-chip monitoring and analysis process.Next, senior technology editor, Ken Briodagh, calls attention to RISC-V, taking a look at some of the key tools that are important to development in the RISC-V ISA ecosystem.But first, I'm posing a few questions to the Insiders about the transition from hardware to software-defined solutions. Is this move towards software something that should be fully embraced, should we still be relying on hardware solutions, or should there a balance of both?

On this episode of Embedded Insiders, Production Editor, Chad Cox interviews Josh Heller, Security Engineering Manager at Digi International, about cyber threats in critical infrastructure networks, prioritizing vulnerabilities, how AI & ML can help, and the future of cybersecurity with quantum computing.Next, Rich and Vin are back with another DevTalk, and this time they're discussing a common misconception: AI is an application. Their answer? It's not. It's an enabler to other applications, making them better, faster, and more reliable. But first, the Insiders are discussing the ongoing engineering shortage where Rich poses two questions: Why is there a shortage and are today's engineering graduates well equipped enough to join the workforce? 

On this episode of Embedded Insiders, Olivier Beaujard, Senior Director of the LoRa Ecosystem at Semtech Corporation, joins us to discuss the recently announced collaboration between Semtech and UnaBiz. The companies are expanding low-power, multi-band global network coverage for IoT customers through the combination of LoRaWAN and UnaBiz's Sigfox 0G technologies on Semtech's LoRa Edge and LoRa Connect platforms.Next, Rich and Vin are back with another DevTalk to discuss the benefits of integrating AI into today's HVAC systems, with Nalin Balan, a Business Development Manager for the Renesas company, Reality AI.But first, Rich and I are introducing the newest member of the Embedded Computing Design staff and the Embedded Insiders podcast, Senior Technology Editor, Ken Briodagh. 

On this episode of Embedded Insiders, we're discussing the Ukranian tech workforce with Euristiq's Director of Partnerships and Business Development, Iryna Savruk, and  CEO and co-founder, Ivan Muts. The two highlight how the software development company specializing in turnkey software solutions experienced a workforce surplus of about 50% despite the ongoing war. Next, Rich and Vin debate AI. It's in the news, it's in our classrooms, and it's certainly in our engineering labs. But is it really the greatest technology of our lifetime? But first, Rich and I discuss ESG technologies, which stands for environmental, social and governance. ESG is a framework used by businesses to assess their performance on a variety sustainability and ethical issues. But is this truly something companies are adopting for the greater good or just to look good?

On this episode of Embedded Insiders, Steve Sanghi, founder and former chief executive officer of Microchip Technology, joins the Insiders to speak about the release of his book, which highlights the executives' personal journey from growing up in small town in northern India, to his success in becoming a renowned semiconductor industry leader. Next, we're back with another success story about the MistySOM from MistyWest. Built around the Renesas RZ family of microprocessors, the system on modules helped push design flexibility during the semiconductor shortage and allowed companies to continue developing edge computing applications in the midst of the chaos. But first, the Insiders recap Brandon's recent trip to the far east to Computex 2023 where he highlights a new and interesting industry trend involving NVIDIA. And Rich brings attention to a government policy affecting engineering companies and industry layoffs.

On this episode of Embedded Insiders, Dr. Moritz Neukirchner, Head of Software Architecture at Elektrobit, joins us to discuss the business and technology challenges surrounding the growth of software-defined vehicles, and where OEMs and suppliers will generate the most value in automotive in the future.Next on Dev Talk with Rich and Vin, the two are speaking with Stuart Feffer, the co-founder and former CEO of Reality AI. The company was acquired by Renesas in July of 2022, making Stuart the current Head of Real-Time-Analytics at Renesas, and this week Rich and Vin are asking Stuart, “Where do you begin your AI-based design?”But first, the Insiders are discussing their experiences surrounding smart energy and utilities, and power supplies, specifically solar and Gallium Nitride (aka GaN) semiconductors.   Tune In.

On this episode of Embedded Insiders, we're joined by Yaniv Iny, the CEO of PractiTest. The software development company is focused on providing end-to-end test management solutions, AND it is also the creator of the annual 2023 State of Testing Report. And Iny is here to share some of this year's most notable findings. Then, on DevTalk with Rich and Vin, the two are discussing AI and machine learning with Kaushal Vora, a Senior Director at Renesas. Kaushal works with suppliers in this space and is lending a hand in the creation of the AI ecosystem, which some say already exists, while others say that developers should wait a bit before diving in.But first, the Insiders discuss the growing impact electrification has had on the mobility industry. Specifically, the trends and challenges surrounding electric vehicles, and whether EV infrastructure and business can keep up with the demand. Tune In

On this episode of Embedded Insiders, Syed Alam, High Tech Industry Global Lead at Accenture, examines the connection and integration of digital twins in an “industrial metaverse,” and how companies and engineers can get started creating their own factory floor metaverse.Next, we're exploring the exploited Apache Superset Data Visualization & Exploration Tool, popularized on GitHub and uncovered by the Horizon3.ai research team, in our Exploited series. How did this happen? I'll give you a hint, the attackers used a SECRET_KEY. But first, the Insiders discuss the widely-discussed, used, and anticipated growth of the artificial intelligence chatbot, ChatGPT. Released in November 2022, the chatbot has now spanned across various industries, which further raises concerns surrounding AI and how it is impacting government, education, and multiple business sectors. But is it for better or for worse?

On this episode of Embedded Insiders, Associate Editor, Chad Cox, and Director Product Marketing at Intrinsic ID, Vincent van der Leest, discuss the company's recent achievement of successfully protecting 500 million connected devices worldwide with their SRAM Physical Unclonable Function technology, also known as PUF. Next, on Dev Talk with Rich and Vin, the two are discussing different types of battery technologies, as well as some tips for retaining the battery capacity of consumer devices, like the rate at which you should charge your consumer devices, how to optimize high-speed charging solutions, and more.But first, the Insiders are celebrating the life of entrepreneur, engineer, and co-founder and former chairman of Intel Corporation, Gordon Moore. They're also discussing Rich's recent trip to the John Deere Technology Summit where the company showcased their next-generation farming technology. 

On this episode of Embedded Insiders, Brandon is joined by Chairman and CEO of Synopsys, Aart de Geus, to discuss the concept of SysMoore, how it relates to the decline of Moore's Law, and the impending engineering shortage.Next, Rich and Vin are back with another DevTalk where this time they're talking about building automation. Specifically, the advancement and integration of HVAC systems that are maturing in terms of efficiency and predictive maintenance capabilities. But first, the Insiders discuss Brandon's recent trip to SNUG World, also known as the Synopsys Users Group, where the company highlighted their use of reinforcement learning based on the computer program AlphaGo. 

On this episode of Embedded Insiders, Tom Burke, Global Strategic Advisor for CC-Link Partner Association, also known as the CLPA, joins us again to discuss the impact of TSN technology on IT/OT convergence.Then, Rich and Vin are discussing TinyML and its growing popularity, how it differs from the machine learning tools we've used prior, and how it's being used today. But first, Brandon and Rich recap their recent trip to Nuremberg to attend embedded world 2023. The two discuss the attendance, some of their favorite up and coming technologies and trends, and the companies they think are making the most headway this year. Tune In.

On this episode of Embedded Insiders, Daniel Knobloch, vice president of the Car Connectivity Consortium (CCC) talks the development and standardization of the CCC Digital Key, which utilizes near field communication (NFC), Ultra-Wideband (UWB) and Bluetooth Low Energy (BLE) to enable keyless vehicle access.Then, on the next installment of Dev Talk with Rich and Vin, the two discuss compute processing in vehicles. Specifically, the pros and cons of choosing a centralized or decentralized system and how weight, cost, efficiency, and security differ between the two.But first, we're hearing from Brandon and Rich who, ahead of their trip to Nuremberg for embedded world 2023, are discussing the difference between free and open-source, and what considerations you should make before using either or both.For more information about the CCC Digital Key, visit: https://carconnectivity.org/digital-key/

On this episode of Embedded Insiders, Brandon and Associate Editor, Taryn Engmark,  speak with Abhijit Grewal, Director of Marketing Smart Cities Business at Silicon Labs, about the company's new flagship sub-Ghz SoC, the FG25. Designed for long-range, low-power transmissions in Smart City IoT applications, the SoC is the first in  Silicon Labs' portfolio to support orthogonal frequency-division multiplexing (OFDM) modulations.Next, Rich Nass and Vin D'Agostino are back with the next installment of Dev Talk with Rich and Vin where this week the two are answering the question, “Should companies be investing and integrating in AI technology into their solutions?” But first, Brandon and Rich discuss the popular and widely used computer-on-module standard, COM Express. Currently, the standard can be licensed at a membership cost but once the information is collected, it's often shared to other parties for free. Which bring us to the question, “should COM Express be free?”

On this episode of Embedded Insiders, Rich and Dave Priscak, Vice President of Technical Solutions and Selling at Ambiq, discuss the need for development kits, what engineers are looking for when selecting one, and Ambiq's role in providing both new and existing customers with this hardware.Next, we're back with another episode of Dev Talk with Rich and Vin, where this week the two are also discussing development boards. More specifically, their rise in popularity, their cost efficiency, and the different target applications that can be achieved by using one. But first, Brandon and Rich are once again discussing the potential death of the 8-bit microcontroller with the prevalence of the 32-bit, which offers a lot more performance. And although makers of 32-bit CPUs continue to drive their prices down with the hope of eventually replacing  8 bit CPUs, we aren't there yet, and only time will tell.

On this episode of the Embedded Insiders, the weary team recounts their adventures at the recent CES show in Las Vegas. From software-defined vehicles to the Matter interoperability standard and everything in between, Brandon, Rich, and Associate Editor Tiera Oliver discuss their favorite show trends that will shape the tech world of tomorrow.To read more about CES 2023, check out the “Floored: CES 2023 Slideshow Recap” series on embeddedcomputing.com. Now, Tiera is joined by Pedro Lopez-Estepa, Director of Automotive at Real-Time Innovations to discuss the adoption of Software-Defined Vehicles.Later, Pedro Lopez-Estepa of Real-Time Innovations joins to discuss how the connectivity company is preparing for the imminent vehicle architecture shifts that will be required to support the software-defined vehicles of the future. Not only will this transition impact the number and performance of onboard embedded processors, it will also reshape automotive value chains to the point that whoever controls the software supply chain controls the car.Learn more about advances in automotive technology at www.rti.com.Finally, Rich and Vin are back with another edition of DevTalk, where they discuss why C is here to stay for the long haul despite the popularity of scripting languages like Python and JavaScript.

On this Episode of Embedded Insiders we're joined by Founder and CTO of Croquet, David Smith, to discuss the company's Portals technology which is designed to securely connect 3D, web-based spaces where developers from different parties can link their virtual worlds together.Next, we're highlighting a collaboration between the European Space Agency, Cobham Advanced Electronic Solutions, Skylabs, and the University of Maribor in Slovenia, who are making use of open-source RISC-V processor technology for mission-specific applications, like the TRISAT-R nanosatellite, and software functions.But first, Brandon and Rich recap the recent RISC-V summit in San Jose, which gave insight to the massive appeal and adoption of RISC-V technology in a wide range of application areas.Success Story: How RISC-V Is Enabling the Internet of SpaceCyberon DSpotter is a local voice trigger and command recognition solution with robust noise reduction that consumes very low resources and provides high-accuracy performance. It runs on RA MCU Family and supports multiple languages as well as many connectivity function and security capable depending on the selected MCU.

On this episode of Embedded Insiders, Brandon is joined by Grant Courville, Vice President of Products and Strategy for Automotive and Mission Critical IoT at BlackBerry QNX, to discuss autonomous vehicle regulations, standards for safety-critical systems, and how technologies like BlackBerry's safe and secure QNX Hypervisor have progressed into the automotive sector. Next, we're back with the next installment of DevTalk with Rich and Vin, featuring Embedded Computing Design's EVP and Brand Director, Rich Nass, and Embedded Systems Expert, Vin D'Agostino. This time the two are discussing the functions that should be implemented in software versus hardware.But first, Brandon and Rich delve into the ongoing political tension surrounding the US chip sanctions on China, which have led the increased interest and possible adoption of RISC-V technology.Cyberon DSpotter is a local voice trigger and command recognition solution with robust noise reduction that consumes very low resources and provides high-accuracy performance. It runs on RA MCU Family and supports multiple languages as well as many connectivity function and security capable depending on the selected MCU.

On this episode of Embedded Insiders Julie Robinson, Director of Product Management at Rockwell Automation, gives us an introduction to the company's recently announced FactoryTalk Design Hub, a software hub designed to ease and accelerate cross collaboration and productivity for automation design teams. Then, we're finally back with a Success Story about how Keysight, Wind River, Vodafone, Intel, and Radisys came together to design, develop, and test a disaggregated, multi-vendor “green” O-RAN solution to manage high traffic and power consumption in radio access networks. But first, Brandon and Rich highlight some of the technologies, products, and solutions that were featured at the much anticipated electronica 2022 trade fair. Cyberon DSpotter is a local voice trigger and command recognition solution with robust noise reduction that consumes very low resources and provides high-accuracy performance. It runs on RA MCU Family and supports multiple languages as well as many connectivity function and security capable depending on the selected MCU.