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Tune in as we share our experience from the Weekend to Remember marriage retreat! We answer the questions you sent in on Instagram: what actually happens at a retreat, costs, hesitant spouses, and how are marriages will be impacted from this weekend away. Use the code SPICE IT UP to get 50% off Unite & Ignite for the rest of 2025! Watch the episode on YouTube!! Resources: Weekend To Remember: Use our code KINGOM for $100 off Family Life website Join Unite & Ignite Want more from Kingdom Sexuality? Come hang out! Instagram Facebook Group Patreon Website Learn more about your ad choices. Visit megaphone.fm/adchoices
The Book of Psalms is sometimes called “The Little Bible.” It mirrors the five books of law, and Blake Adams tells us “We should read it not as an assortment of poems and songs but as a single rhapsody on God's covenant promises.” This year's Midwest Preachers' Retreat was held this past week, led by Hebrew scholar and former Oakhaven member, Dr. Lance Hawley, focusing on the psalms as a deep, remarkable resource in our walk with God. In addition to an overview of the book, we examine more closely Psalm 103. The final sentence of Psalm 103 is the one upon which all else in heaven and earth turns: YHVH has established His throne in the heavens; His kingdom rules over all. If all these things are true then…”Technical note: center third of sermon was without sound and so has been cut from podcast. You'll barely miss it. To investigate this most important of stories further, go here.
A CHILDS FAITH ENTERS THE KINGDOM I've been talking lately about principalities and powers of darkness and the angelic rebellions in the heavens that Jesus overcame for us on the cross. But aligned with that there is the wonderful ministry of the angels who obediently serve God the Father by serving us as his children. God delights to see his children protected and cared for at as early an age as possible. The Bible says that God has assigned angels to help them on this journey of the inner life of their souls, as Jesus said to his disciples, Matthew 18:10 “Take heed that you do not despise one of these little ones, for I say to you that in heaven their angels always see the face of My Father who is in heaven. I don't yet fully understand how that works but I think a lot happens that we don't realise is happening. Our heavenly Father never ceases to see us as his children, but we may cease to honour and know him as our Father. Growing older is not always growing wiser and the reality of having to become mature and independent is a hugely significant responsibility. Fortunately, God allows us to go through our foolishness and our failures and to relearn and to get back on track, and Jesus had to admonish his disciples on one occasion about having to do some of this relearning. It occurred at the same time that he told his disciples to never despise the little children whom they regarded as a nuisance. The little children were playfully enjoying being around Jesus, but the disciples said that they were getting in the way of them getting the most out the serious things Jesus was teaching them. He then taught them the most important and serious thing that they needed to know and relearn – that they had to become like little children. At that time some parents in the crowd had brought their children to Jesus for him to bless them Matthew 19:13 Then little children were brought to Him that He might lay His hands on them and pray, but the disciples rebuked them. But Jesus said, “Let the little children come to Me, and do not forbid them; for their simplicity and joy and trust express the kingdom of heaven.” And He laid His hands on them... Luke adds deeper meaning to this story and quotes Jesus saying ‘Assuredly, I say to you, whoever does not receive the kingdom of God as a little child will by no means enter into it.” (Luke 18:15). I want to speak today about a child's faith that was immortalised in Scripture – the child's name was Isaac. God had told Abraham and his wife Sarah, who was well past childbearing age that they were going to have a child, and that through that child Abraham would bring blessing upon all the families in the earth (Genesis 18:10). That finally came to pass miraculously, and they were greatly blessed. But then God told Abraham to sacrifice this promised child Isaac on an altar at a place called Mount Moriah. The Bible says that Abraham obeyed God and that his faith was accounted to him as righteous. That means that his faith put the desires of his heart in alignment with the desire of God's heart. We are encouraged to learn from the faith of Abraham, who walked up the hill with his son Isaac to offer him to the lord as a blood sacrifice. But something needs to be said about the extraordinary faith and obedience that was shown by the child Isaac who walked up the hill to be sacrificed. As they walked up the hill in the story in Genesis Isaac says to his father ‘look there is the wood and here is the fire but where is the lamb for sacrifice. And Abraham said, “My son, God will provide for Himself the lamb for a burnt offering.” So the two of them went together. Then they came to the place of which God had told him. And Abraham built an altar there and placed the wood in order; and he bound Isaac his son and laid him on the altar, upon the wood. And Abraham stretched out his hand and took the knife to slay his son. Isaac with a ‘Yes Dad' in his heart prepared to become that sacrifice on the altar under the knife saying, Then an angel enters the picture and calls Abraham to put the knife away – that reflects the words of Jesus about angels always seeing the face of the Father for his children. And the story goes on in Genesis to say ‘Then Abraham lifted his eyes and looked, and there behind him was a ram caught in some bushes by its horns. So Abraham went and took the ram and offered it up for a burnt offering instead of his son. And Abraham called the name of the place The-LORD-Will-Provide' (Jehovah Jireh - Genesis 22). Isaac as a child had just as much faith and hope in that resurrection as Abraham, and Jesus knew and undertsood that same child-like faith and trust for himself. Isaac as the son of Abraham obeyed his father and Jesus as the Son of God obeyed his Heavenly Father. Jesus understood what Isaac felt when he himself was on the cross committing himself as a sacrifice to his Father for our sakes as his brothers and sisters and knowing he would be resurrected. The Bible says about Abraham's faith for Isaac that Abraham reasoned that God could even raise the dead, and so in a manner of speaking he did receive Isaac back from death"(Hebrews 11:19). This means that Abraham's faith in God's power to bring Isaac back, even if he were to die, was strong enough to fulfill God's promise of blessing all the families of the earth through his son Isaac. This was the first evidence of resurrection life put into action in the Bible. This was not only extraordinary faith and obedience – it was an extraordinary hope - Abraham, hoping against hope believed, so that he became the father of many nations (Romans 4:17). Abraham faith and Isaac faith is all about the resurrection faith of trusting Father God through the difficulties of life with a ‘hoping against hope' that our ‘Yes Dad' in all things brings God's good will and Heavenly life on earth for our lives. There would have been no resurrection life faith for Abraham to pass on to us if he had not been willing to offer his son Isaac to God on Mount Moriah. And there would have been no resurrection life faith for Isaac to experience if he had not trusted his father, Abraham. There would have been no resurrection life from the dead for Jesus to give to us if he had not offered his life to his Father for our sakes on the cross. And Jesus wanted his disciples to understand what he meant when he said that unless they received the Kingdom of God with that trusting childlike faith, they would not fully enter into the Kingdom in the power of his resurrection. That resurrection only be experienced by us through his death on the cross. Jesus had told them earlier that he was going to be killed and be raised on the third day. The disciples of Jesus did not want him to die on a cross and Peter was speaking for all of them when he admonished Jesus at that time, saying ‘No Jesus, that is not going to happen to you', and Jesus said ‘get behind me Satan, you don't understand the things of God, only the things of man'. Even though the sacrifices of Abraham and Isaac and Jesus were momentous acts of faith and hope Jesus wanted the disciples to know that no matter what the scale of sacrifice was, their ‘yes Dad' to God's will in times of difficulty would always supernaturally bring God's will in Heaven upon the earth. ‘Thy will be done on earth as it is in Heaven' is not just a noble phrase from the Lord's prayer, it is a true statement of faith and hope from a child of God who expects to see the most difficult of situations turn into an expression of God being glorified, or on display, in their everyday lives. Jesus wants us to experience a life of full spiritual satisfaction as a child of God by seeing ourselves as his brother or sister and being cared for by a loving Father in Heaven. There is a life of childlike faith in most children that trusts that mum and dad are sorting out all of the important things in life for them and fixing everything that gets broken and life works out better when you do what you are told, and life goes on and you presume that you are going to live forever, and most of that thinking changes when we become adults. When we look at a cross, we see a vertical beam crossed by a Horizontal beam. The vertical beam is the will of God coming from heaven down into the earth, and the horizontal beam is the will of humanity that crosses the will of God. Where the point of crossing occurs is where our will obeys God's will – that is the place of our ‘yes Dad'. And that point is where the heart of Jesus would have been located when he hung on that cross. That sacrificial act of obedience took his Divinity and humanity into his resurrection glory in Heaven and it included all of us. When we believe in what he has done for us and receive the Spirit of his resurrected life into our hearts we begin to share not only that crossing point of sacrificial obedience with his heart, but we share the resurrection life that lifts us above the earthbound tyranny of the ways of this world. Jesus knew what he was talking about to the disciples when he spoke about becoming as little children in order to enter the kingdom life of God here in the earth. An obedient child of God who has a ‘yes Dad' to God in their heart will hear their Heavenly Father saying to them. ‘For I know the thoughts that I think toward you, says the LORD, thoughts of peace and not of evil, to give you a future and a hope. Then you will call upon Me and go and pray to Me, and I will listen to you. And you will seek Me and find Me, and when you search for Me with all your heart. I will be found by you, says the LORD', (Jeremiah 29.11) Amen
Sketches of the Kingom Part I - Raphael Mukanya- (Sunday 27 April 2025) by Christ Church Midrand
The post The Kingom appeared first on Liberty Church SLC.
Henry just wants to see what's out in the world, fate and tragedy will conspire to get him his wish. Join us as we Lore Together! Contact us: Instagram: https://instagram.com/loretogether BlueSky: https://bsky.app/profile/loretogether.bsky.social Mastodon: https://universeodon.com/@LoreTogether Reddit: https://www.reddit.com/user/LoreTogetherPod Youtube: https://www.youtube.com/@LoreTogether Steam: https://steamcommunity.com/id/LoreTogether We're proudly part of the Boss Rush Games Network! Check them out, and the rest of the podcasts over at https://bossrush.net/ where you can also join our own Lore Together discord channel on their discord server. Music: "Perspectives" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License
Hi there, chums. The dudes are ready to talk more films. That is the what world needs? More movie podcasts,yes? Well, first, after the intro, they go into a giant fortified mansion and try to protect girl who turns into a mf'in vampire in Abigail. Then, after news, they grab thier bananas and fling poo at each other as they talk the summer blockbuster, Kingom of the Planet of the Apes. Is is worth it? Maybe. Listen. Find out. You might learn something. www.moviesthatdontsuck.net https://w2mnet.com/category/podcasts/movies-that-dont-suck-and-some-that-do www.patreon.com/moviesthatdontsuck https://www.bonfire.com/movies-that-dont-suck-and-some-that-do-logo/ FB: facebook.com/moviesthatdontsuckpodcast X: @mtdspodcast
Question of the Day!
Support TUC with an all-access pass, TUC Magazine subscriptions, or our monthly Book Readers Club: / membership Website: The Unexpected Cosmology Link: https://theunexpectedcosmology.com/ Archives page: https://theunexpectedcosmology.com/ar... Contact: noelhadley@yahoo.com Facebook: / theunexpectedcosmology
On June 23, 2018, 12 members of the Wild Boars youth soccer team and their coach entered caves in Northern Thailand. Things drastically changed when torrential rains caused flooding that trapped them all in the Than Luang Nang Non cave system. Hundreds of rescuers from around the world teamed up to save the boys and their coach. It took nine days for the divers to find the team and it took another eight days to rescue them all. In total, the boys and their coach were trapped for 17 days in a flooded cave with little food and water. There are a number of books, movies and television series depicting the dramatic events of the Tham Luang Cave Rescue. Now imagine you are one of those boys, trapped with your teammates for nine days, in a flooded dark cave, not sure anyone even knows where you are...not sure if you will ever be found! When suddenly a diver bursts through the water with a flash light to let you know that they are going to rescue you. Good news? Absolutely! However, it's only good news if you need to be rescued. If you were to say those same words to the person pumping gas across from you and the gas station, they would think you were weird! Sometimes good news may not appear to be good news, especially if we don't think it's relevant to our circumstances. In this sermon we begin a twelve week journey through the Gospel of Mark. Here's the opening line from Mark's book: "The beginning of the good news about Jesus the Messiah, the Son of God" ~ Mark 1:1 Good news? Well, I guess it depends. Do you need to be rescued? Do you need a King? Do you want God to personally intervene in your life through the person of Jesus? If the answer is "Yes" well, according to Mark you've come to the right place! However, if the answer is "No" you've still come to the right place. Mark is going to make a powerful case as to why Jesus is the King you have been looking for and the Savior your soul desperately needs. Maybe by taking an open minded look at who Jesus is, you will discover that he is the good news you have been looking for. To be a part of this journey, take a few minutes and listen to this sermon. Enjoy!
In this the second of the TravelWise World Travel Market Trilogy series we have a focus on aviation as I take off with Saudi Arabia's start up airline - Riyadh Air where I talk to Vincent Coste, CCO about their plans and how starting from scratch in the digital era is a big advantage to both the airline and it's future customers. Next on my WTM fight path is a stop over at the Kingom of Saudi Arabia's legacy carrier - Saudia. The focus here is their rebranding and the use of technology, including AI, to enhance the customer experience. Final destination in this aviation special is Air Mauritius and the latest news regarding their UK - Mauritius route. New airport, new aircraft and new daily service.
It's a long holiday weekend, which means it's Toadstool Scramble time. Join Logan, Justin, and Chris as they scramble to rank the 15 best Nintendo Switch games. Will Tears of the Kingom place higher than Breath of the Wild? Will Justin and Chris butt heads over Pikmin and Xenoblade? Find out this week in the boardroom.
On today's episode, the boys find out someone stole Zelda: Tears of the Kingom and they take a look over all the Gamescom Announcements.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5522957/advertisement
In this homily The Rev. Dr. James E. Taylor, Rector of St. George Episcopal Church, tells us that it is our responsibility to continuously build God's Kingdom here on earth and he elaborates on how the parable of the sower explains the types of challenges we may experience in doing God's work. Email comments to musingsonfaith@gmail.com or leave a voice message at: https://anchor.fm/st-george-episcopal-ch/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/st-george-episcopal-ch/message
Thy Kingom Come 6/18/23
Thy Kingom Come 6/18/23
Join us on Patreon: https://www.patreon.com/blankcoverpodcast Blank Cover Podcast Series 3 Episode 74 SPOILERS ALERT!!! BCVs Jenny and Benjy take a deep dive review of The Legend of Selda : Tears of the Kingom, filled with SPOILERS! This episode really is a just podcast about Zelda. Enjoy! See more from us: https://linktr.ee/blankcover Get in touch with us: via twitter @PodcastCover email blankcoverpodcast@gmail.com Intro music by HumanoideVFX Outro music by Longzijun
Esperamos muito por uma gameplay de The Legend of Zelda Tears of the Kingdom e esse momento chegou! Apesar de curta, Aonuma deu algumas demonstrações sobre as novas habilidades de Link para revisitar essa nova Hyrule cheio de plataformas flutuantes. E é claro que tivemos que falar dessas novidades em companhia do William (O Último Sheikah) Este podcast também recebe uma versão em vídeo lá no Youtube. Se inscreva lá em www.youtube.com/UltraNPodcast Siga-nos nas redes sociais procurando por @ultranpodcast e acesse nosso site www.ultranpodcast.com.br, e claro, recomende sempre nosso material para seus amigos! Participantes- Daniel Reenlsober- Theus Jackson- Júlio Rodrigo - William - O Último Sheikah Veja também- #70 O mundo antes e depois de GoldenEye 007 para Nintendo Switch- #69 As novidades da primeira Nintendo Direct de 2023
We're talking tears of the kingdom and what we want! Let us know your predictions, hopes, dreams and speculation! 0:00 There's 99 days until tears of the kingdom! 3:11 why is it called tears of the kingdom 6:10 Breath of the Wild is still Awesome. 8:35 Will there be a Special edition? New OLED limited Edition and Amiibos. 11:50 Will it launch next to a Switch 2? 13:15 what's taking so long. It's been 6 years and those graphics still look good. 15:00 Will shrines make a return and in the sky? 19:30 Can it set the bar as high as God of War Ragnarök 20:30 Will the Champions return? 21:45 Dungeons 22:45 will breaking weapons return? 28:35 is that Dehydrated Ganon or Demise and Links fancy burnt arm 3 0:00 When are we going to get a Nintendo Direct? 35:00 Looking forward to that Mario Movie and new Amiibo! 36:30 Are Korok Seeds coming back? 39:00 Wrap up. Thanks for watching. We love you!
New Life Christan Fellowship
WATCHALONG EPISODE - Wrestle Kingom IV - Funk vs Abdullah!It's our first episode of 2022 and as a change of pace, we will be doing monthly focus episodes on companies that we do not normally get to check out. One of the biggest dates on the wrestling calendar is Wrestle Kingdom held on the 4th January, so in honour of this event we are checking out the worst rated Wrestle Kingdom match of all time(well that ended cleanly at least), as we watch the Legend never Rots match from Wrestle Kingdom IV 2010....that feautures Terry Funk...and Abdullah the Butcher!! Head over to njpwworld and watchalong as we review this not so fondly remembered, but no less classic from the far east! Its BCC doing New Japan, so somebody had "Kurieitibu to yobu kata ga ī"-google it!
We dive into a little catechesis on fortitude! Fortitude is the habitual disposition to withstand any obstacles. It must be done prudently recognizing any fear but not being a slave to it. It can be expressed either as patience, as someone just has to withstand the obstacles that are coming at the person, or as courage, we someone walks forward in the good despite the obstacles that it will entail.
Special guest-host
Kingom hope. Series: Matthew 11-12. Type: Sermon
In this final episode of Season 1, Sifa is joined by Stefan Lombard. He is a passionate pursuer of Jesus, teacher of the word , he loves people and he is also the director of Charis Bible College in Cape Town. They discuss what grace actually is and when we choose to receive God's grace it actually empowers us to live active lives for the Kingom and gives us effortless freedom to walk in truth.
This week’s Deeper Devo comes from Mark 9:42-50, which is a portion of Scripture I like to refer to as the greatness section. What should we do to be great in the kingdom of heaven? Well there are several things, but as this week’s title gives away, one of those things is fighting sin. As believers if we aren’t fighting against sin then somethings wrong. Our flesh and soul are not on the same page. It isn’t easy to fight sin, but it is necessary. https://staceysalsbery.com
#armageddon #secondcoming #prophecy Sean Griffin from Kingdom in Context can be found @ https://www.youtube.com/kingdomincontext Follow Kingdom In Context Instagram: @KingdomInContext Twitter: @KingdomContext f you feel led, you can support Kingdom in Context:@ PayPal: https://www.paypal.me/sgriffin887 Patreon: https://www.patreon.com/kingdomincontext Please make personal check payable to Sean Griffin @ PO Box 1266, Ft. Collins, CO 80522 Like. Share. Subscribe. Honor of Kings. 2020 Kingdom In Context. 2020 ~~~~~~~ If this blessed you, share it. Contact @BeGoodBroadcast@gmail.com Twitter @WinInHim --- Send in a voice message: https://anchor.fm/begoodbroadcast/message Support this podcast: https://anchor.fm/begoodbroadcast/support
Keys to The Kingdom of God are the keys to liberty under God. Brother Gregory of HisHolyChurch.org hosts Straight talk about the Keys Of The Kingdom. He provides a unique perspective to the ancient texts, hidden histories, and natural law. The Bible is about governments, liberty, and freedom and His Holy Church was instituted so that you might be free. How were people able to escape the bondage of Egypt, Rome and the "World"? Everything they do not want you to know and have been hiding for centuries! Broadcasts and videos at: http://www.preparingyou.com/wiki/Audio-Video
In the Kingom, we have been giving everything. Are you acting like it? In today's episode, Pedro Adao challenges you to start doing something with your everything. Want more 100x? Follow Pedro on Instagram @PedroMAdao, like us on Facebook 100x or go to www.100xacademy.com Quick Episode Summary: We all have been given something It takes a lot to get a lot Are you aware that you have everything? People are watching What if we gave it all?
Elder Lucy Kimani teaches us that the Kingom of God suffers violence and the violent shall take it by force.
Our passion is for you to experience our amazing God in real and authentic ways and to enter into the full inheritance He has for you. So come be part of a community of friends who love God and live that out in our families, workplace, schools, and every
Our passion is for you to experience our amazing God in real and authentic ways and to enter into the full inheritance He has for you. So come be part of a community of friends who love God and live that out in our families, workplace, schools, and every
Live Well! Finish Strong!
What is the Kingom of God like?
Erst wollten wir nur über zwei Spiele sprechen, doch dann wurden daraus Drei. Und für drei Titel benötigt man natürlich auch drei Moderatoren, weshalb Andreas und Roman gemeinsam mit mir über die Titel Kingdom Hearts II.8 HD – Final Chapter Prologue, Mass Effect: Andromeda und Tokyo Mirage Sessions #FE diskutieren. Wir wünschen euch wie immer […]
Series on the top 10 Best Messages.... Impactful Sermons or Messages from 2010-2013. Counting down from #10!
Series on the top 10 Best Messages.... Impactful Sermons or Messages from 2010-2013. Counting down from #10!
The match everyone has been talking about! I discuss it with my good pal Martín. Both of us have recently been getting more and more into NJPW so come listen to us get real excited about it! Theme "WWE Raw" by Hey!Rabbit heyheyrabbit.bandcamp.com Please rate and review the show on iTunes! Facebook: facebook.com/prowrestlingrv Email: prowrestlingrv@gmail.com
What has the European Union referendum vote revealed about the divisions within the UK? And what might this mean for the cohesion of the United Kingdom of Great Britain and Northern Ireland? Birmingham in the West Midlands, one of the biggest cities to vote leave, has been lauded as a success for multiculturalism but the result has brought tensions to the fore. A spike in hate crime, a petrol bombed halal butchers and racist graffiti were some of the short term effects. A 15 minute drive from the centre of Birmingham is the town of Walsall – where Nina Robinson was born and brought up, where immigrant communities have settled from South Asia but where a large majority voted to leave. Nina returns from London (which voted strongly the other way) to investigate why her family and other locals are disillusioned with politics and politicians and how they want their vote to translate into radical change. She talks to the people building bridges post-Brexit - the UKIP councillor visiting Muslim schools, the residents reaching out to their neighbours and the Muslim street artist known as ‘Birmingham's Banksy'. What does Brexit from Birmingham tell us about being British in 2016? (Photo: The Union Jack flag shattered and broken. Credit: Shutterstock)
At the heart of the Kingom is the invitation to enjoy the gift of experiential Freedom!
Sermon Matthew 5:17-20 November 2, 2014
One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services. There is a formula for writing such copy, and in today's episode, I will share it. You can start using it today.. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Camilla-NoMoreHamsterWheel, and DayneDad, for giving us a review on iTunes in the last last week. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip Of The Week Split-test your life. In direct response marketing, we test different elements of our marketing, honing on on the most effective variation. This process allows you to be constantly improve the outcomes you are achieving. It occurred to me that I could do the same in my personal life. Here are some routines and habits I am split testing in my own life: Doing my quiet time/”hour of power” each morning first vs. doing my most important work task first each morning. Exercising in the early morning hours vs. exercising in the afternoons. Recording my podcasts weekly vs. recording them 6 weeks in advance Caffeine intake vs. no caffeine intake. Naps each day vs. no naps each day. The possibilities are endless. What can you split test in your personal life? Spiritual Foundations If you are feeling overwhelmed, stressed, overworked, and anxious – there is rest and peace for you. The Lord wants you to enter into His rest. Now, in the Kingom, everything is upside down. He who wants to be lifted up must bow down, those who want to rule must serve. and those would wish to be first must be last. To achieve God's rest does not mean that we are inactive. It means we understand that while we may labor with God, the outcome is up to Him, not to us. It is in vain that you rise up early and go late to rest, eating the bread of anxious toil; for he gives to his beloved sleep. Psalm 127:2 So go ahead, and do what needs to be done – but rest. And when you have done all you can do, then stand. Leave the outcome to God. Feature Segment: How to Write Web Copy That Sells Here is the formula for writing web copy that sells your products and services. First: why it's necessary. People don't take any action initially. They don't know you, like you, or trust you. Copy fills in the gap. Why it's so long. We need to answer all the objections ahead of time. Better for us to raise and answer all the questions first. It's time for a new paradigm. To Sell More, P.A.S.T.O.R. Your Customers A Five-Part Framework For Better Sales Copy If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.” If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. By definition, good copywriters can create money out of thin air. So why does copy so often fail? Copywriting Fails When You Ignore Universal Principles There are universal psychological triggers that help you sell more effectively. The problem is, the field of copywriting is strewn with misleading, manipulative, and even in some cases malicious techniques. You can hardly “swing a cat” without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. Many however, are based on tricks of manipulation and psychology that are more than a bit morally wonky. The framework I’m going to share with you today, though, is intentionally based on universal principles that are focused on doing good, and helping people make decisions that are in their own best interest. To Sell More, P.A.S.T.O.R. Your Customers Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd”. And what does the shepherd do? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “good Shepherd”, actually laid down his life for his flock. I am not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers. And, as you might’ve guessed, P.A.S.T.O.R. is also an acronym for the major sections of your copy. Here is the explanation: “P” is for PROBLEM You must begin by identifying the problem that you are solving. The simplest, most effective way to do this is to describe the problem in great detail. It’s a psychological principle: the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. Use the reader’s own language, the very words and phrases they use to describe the problem they want to solve. For instance, if you are writing about fitness and weight loss, you might begin by describing their current situation this way: “You've tried every fad diet that’s come along. You’ve started and stopped a dozen different exercise programs, perhaps joined several different gyms, but the truth is you just can’t seem to take the weight off (or keep it off.) Perhaps you’re even feeling a little disgusted with yourself and your inability to control your eating and your weight. You feel like no matter what you try, it’s not going to work.” Remember, you’re not judging their behavior, rather you are describing their experience as it currently is. This means you have to understand their experience as it currently is. You have to know your audience and what they are thinking. As the great copywriting legend Robert Collier said, you have to “join the conversation that is already taking place in the reader’s mind.” “A” is for AMPLIFY The next step is to amplify the consequences of not solving the problem. This is really the key to making sales, and it is probably the most neglected step in the process. What will motivate people to buy your product, invest in your service, or accept your idea is usually not the beautiful outcome framed in a positive light. It is rather, realizing the cost of not attaining that outcome. In other words: what is it costing them to not solve this problem? When I’m writing copy about a business improvement program, for instance, I may have the reader walk through a simple exercise like this: “Write down your average monthly income over the last 12 months. Then write down what you want your average monthly income to be. Let’s say that your average income is $5000 per month, and your goal is actually to make $15,000 per month in your business. That means the “gap” between where you are and where you want to be is $10,000 per month. You’re paying a cost of $10,000 every month you don’t solve this problem.” “S” is for STORY and SOLUTION Once you have described the problem, and amplified the consequences of not solving it, it’s time to share the story of how the problem can be solved. This will be different depending on your situation. It might be the story of how you yourself finally solved this persistent problem. It might be the story of how you helped a client or customer discover the solution on their own. It does need to be more than simply a description of what the solution is: telling the story of Bob, the frustrated business owner who was on the edge of bankruptcy, whose family had lost faith in him, and who, out of desperation tried one last idea that saved his business… is infinitely more powerful than simply saying, “One day, Bob figured out the answer.” It should go without saying, but I will say it just in case: the story must absolutely be true. Don’t make these things up. And if you’re thinking, “But what if there is no story?” I would suggest you just haven’t looked closely enough. There is always a story to tell. “T” is for TRANSFORMATION and TESTIMONY The next key step in writing your copy is to remember that whatever you’re selling, whether it’s a home study program, a book, a seminar, your consulting services… anything at all… what people are buying is not the “stuff”, it’s the transformation. When people buy the P90X workout program, they did not wake up one morning and say to themselves, “I sure hope today somebody tries to sell me a bunch of DVDs and a wall chart.” Those things (the DVD’s, charts, etc) are the “stuff”. What buyers of P90X are actually purchasing is that lean, healthy, youthful physique they want for themselves. The transformation. It’s also important that you offer testimony, real-life stories of people who have made the transformation that you are teaching, and who have done so successfully. Study the most successful infomercials, and you'll discover that they consist of about 70% testimonials. And while most of us will not be writing infomercials, it’s important to remember there are three questions people are asking when you sell them coaching, consulting, or instruction about anything. The questions are: Has this person been able to do what they are describing for themselves? Has this person been able to teach other people to achieve the results they are describing? Will this person be able to teach me how to achieve these results? “O” is for OFFER So far, you have defined the problem, clarified the cost of not solving it, told the story of the solution, and helped your reader visualize the transformation through testimonials from others just like themselves. Now is the time to describe exactly what you are offering for sale. This is the section of your copy where you lay out your offer. You can even create a subheading for the section called something clever like, “Here’s Exactly What You Get”. Make certain that you focus 80% of your copy on the transformation itself. You do have to talk about the deliverables (the class schedule, the DVDs, etc.), but that should only occupy about 20% of your copy in this section. Just remember that as you describe the deliverables in the offer section, you must keep tying them back to the transformation and benefits your buyers will receive. So instead of simply writing that the buyer will receive “8 DVDs, each containing a 45 minute workout session”, you might instead write that they will receive “8 DVDs that each contain a body-sculpting, fat-burning transformational work out that will help you craft the lean muscle you really want.” “R” is for RESPONSE This is one of the areas where copy tends to often be the weakest: the response request. We are asking the customer to buy. At this point, you should not be shy about making this request. You should tell the customer exactly what to do in order to get your program, your consulting, your book, etc. You should remind them why it’s important o do so. I often write copy similar to this: “You're at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your health (or your relationships, or your finances, etc.) you’re going to have to do something different. Make a new choice, and pursue your new outcome.” And then I will write very specific, directive copy telling them exactly what to do next: “Click the button below, fill out the order form, and we will immediately ship your entire package to you. It will contain everything you need to get started.” Some people shy away from strong language like this, but the fact is, if you truly believe that you have a solution that will solve a problem for people, why on earth would you not be as direct as possible in telling them how to get that solution? In fact, aren’t you doing them a disservice by not making the strongest case possible? My suggestion is that you use this framework to write or rewrite your sales copy. The key to making this approach to writing sales copy successful is the having the mindset of being a “pastor”. If you apply the principles of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often. What To Do Now Steps you can take to put this week's episode content to work for you: Split-test elements of your daily life and habits. Sign up for the free webinar training on how to write a book in 30 days or less. Run your sales copy through the P.A.S.T.O.R. framework. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What one action will you take from today's podcast that will move you toward the success you seek? Click here to leave your comments.
The DIS Unplugged - A Weekly Roundtable Discussion About All Things Disney World
Kathy Werling tells us about "The Sorcerers of the Magic Kingdom" a new interactive card game at the Magic Kingdom
PSN@HOME Podcast For The Week of October 15th www.PSNatHome.com Starring Host - Jordan Slo Co-Host - Andrew Flores Co-Host - James Dahl Topics -intro -story mill Gran Turismo 5 delay disc free netflix Split Second PSP -First Topic Company Bickering When is enough enough? why do these devs even say anything? even publishers. david jaffe... araon greenburg controversies hype builders -Second Topic Medal of Honor Perspective What it is. What it isn't. Comparisions What I liked What I didn't Like What we all think what you think Taliban -Game of the Week Rockband 3 Release Countdown -Weekly gameplay kingdom hearts -Listener Comments -Closing Comments