Alloy Personal Training Business

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John's journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads into committed members. John reveals how setting expectations early and coaching with heart helped keep churn low.If you're looking for real advice on growing a fitness business that people love being part of, this episode is for you.Key TakeawaysIntro and John's background (00:00)Breaking presale record at 150 members (06:22)Organic marketing and local business outreach (08:27)Speed to lead follow-up approach (12:04)Overcoming fear of bothering leads (15:27)Using referrals for growth (20:18)Setting member expectations during Starting Point Sessions (26:23)Coaching with seven core tenets and closing procedures (34:01)Impact of personalized follow-up texts on retention (38:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him succeed and why humility and continuous learning are important for every coach.If you're ready to be inspired and learn how to build genuine connections that drive real client transformation, this episode is a must-listen. Listen in!Key TakeawaysIntro (00:00)Chris Hogan's background and personal journey (02:05)Transition to becoming a trainer (05:52)Chris Hogan's role at Alloy (08:48)Advice for new coaches and clients (10:08)Building client confidence and accountability (22:10)Final thoughts and future aspirations (25:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that's not only resilient to economic shifts but also built on integrity and leadership.They explain why Alloy's premium model thrives through economic ups and downs, the company's ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.They also reveal how small group personal training stays personal with smart technology and individualized programming.Tune in to learn how Alloy supports franchisees to succeed long-term and what it really takes to lead a thriving personal training business. Don't miss it! Key TakeawaysIntro (00:00)Common questions in the founders' call (03:16)Alloy's five-year vision and franchise support (08:08)Difference between good and great franchisees (12:13)Personal training in small groups (20:19)Final thoughts and bonus questions (27:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.The follow-up is a test of courage, persistence, and empathy.Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.They also explore how fear of rejection sabotages success and how reframing it can lead to better results.You'll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.Key TakeawaysIntro (00:00)Leads and follow-up (02:09)What defines a lead? (03:21)Story: Lead thanked the trainer after 7 follow-ups (06:52)Importance of emotional timing (08:12)Mindset reframe: Aim for 100 no's (10:24)Real example: tattoo clinic follow-up (12:47)Overcoming head trash and fear of rejection (16:40)Sales anxiety: fear of the call itself (19:18)Clear calls to action are essential (27:44)Franchise success story: Trent's lead follow-up strategy (32:19)Additional Resources:Book mentionedRejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront. She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You'll get some great tips for your own business.Key TakeawaysIntro (00:00)Laurel's background and journey into entrepreneurship (01:23)First lessons in community-based marketing (04:07)What is community-based marketing? (06:18)Identifying the right businesses to partner with (08:31)The importance of organic marketing over digital reliance (10:01)Detailed approach to creating successful marketing campaigns (13:48)Creating a sustainable, recurring marketing strategy (17:04)Using creative tools like digital frames and print marketing (19:27)Overcoming fears and finding confidence in rejection (25:43)Additional Resources:Connect with Laurel Roach: LinkedIn: https://www.linkedin.com/in/laurelroach/Instagram: https://www.instagram.com/laurelroach/?hl=enAlloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=enBooks mentionedRejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138XThe Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it's an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.But it's not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you're not fully invested, your team won't be either.This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy's approach and how to successfully lead your team, set expectations, and hit the ground running when it's time to open your doors.Key TakeawaysIntro (00:00)Introduction to franchise training and initial preparations (03:37)Expectations and mindset for training week (07:10)Practical advice for training week (16:42)The structure and content of the training week (23:41)Final thoughts (28:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.You'll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you've never hired or marketed before.If you're serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don't wait to get started - this is where momentum begins.Key TakeawaysIntro (00:00)Overview of training structure (pre vs. during) (02:16)Triggering the training timeline from construction (05:02)Engagement level predicts success (08:50)The importance of hiring and urgency (11:00)Use of franchise community for hiring help (17:59)Organic marketing explained (21:41)Lead goal before training: 100 leads, 20 booked (23:35)Software onboarding and its importance (27:46)Community marketing builds long-term viability (30:35)Using social media for local branding (33:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she turned to GLP-1s and found success, losing 30 pounds and regaining control of her health.She details her journey, the pros and cons of different medications, and how strength training preserved her muscle mass.Rick and Suzanne explain how Alloy's strength-based approach makes it the perfect companion to these medications. They bust myths, challenge fitness dogma, and offer a hopeful message for those feeling stuck.Listen in to learn more about how to align your fitness business with medical wellness.Key TakeawaysIntro (00:00)Semaglutide and tirzepatide as weight loss aids (02:25)Weight loss results and side effects after 3 months (09:05)Transition to maintenance dosing (12:02)Criticism from fitness purists (14:23)Benefits of GLP-1s beyond just weight loss (16:27)Strength training's role in preventing muscle loss (20:08)GLP-1s shift calorie focus from burning to managing intake (24:03)Alloy and GLP-1s are not competitors - they're allies (30:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.He also dives into his mindset on leadership and growth in his book, The Progress Zone, which is designed to help people of all ages achieve their potential by fostering a growth mindset and improving emotional intelligence.This episode is packed with valuable insights for anyone seeking personal and professional growth. Tune in to hear how Jody's story can inspire you to take action today.Key TakeawaysIntro (00:00)Jody's background in law enforcement and real estate (01:43)Transitioning from a stable job to entrepreneurship (04:26)Jody's book - The Progress Zone (08:03)The importance of health and wellness in achieving personal success (12:09)Jody's reasons for choosing Alloy and its business model (15:27)Servant leadership in personal and professional life (22:09)Jody's philosophy on leading with compassion (24:38)Additional Resources:The Progress Zone: Unlocking Your Full Potential by Jody Donaldson: Amazon LinkJody's LinkedIn: https://www.linkedin.com/in/jodyddonaldson/Alloy Personal Training Cary: https://alloypersonaltraining.com/location/cary-nc/—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it's possible to prioritize fitness without overhauling your life.Rick and Wes explore why many modern fitness trends overcomplicate health, the science behind why “simple works,” and how the Alloy Personal Training approach mirrors what leading longevity experts recommend. They also dive into how mindset, structure, and sustainability fuel lasting change—no matter your age or starting point.

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry's leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why trainers going off-script can hurt more than help.Learn how Alloy creates a concierge-level fitness experience to drive long-term loyalty and success. These retention principles will surely elevate your business.

A lot of business owners dream of running their gym without being there all the time. But let's be real - there's no such thing as a truly absentee business owner. The good news? You don't have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy's corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the key numbers every gym owner should track daily, the simple habits that keep members engaged, and why taking your own training sessions can tell you more about your business than any report ever could.They also discuss why structure is the secret weapon of successful franchisees, how to inspect what you expect from your team, and how just four months of all-in effort can set your gym up for long-term success. If you've ever wondered what semi-absentee ownership really looks like (and if it's even possible), tune in to learn more. Key TakeawaysIntro (00:00)Discussion on semi-absentee ownership (02:17)Importance of phone calls and member engagement (04:34)GWC and daily presence (06:17)Member experience and core tenets (16:46)Managing daily and weekly metrics (18:08)The role of accountability and structure (20:17)The importance of knowing your numbers (25:28)The concept of semi-absentee ownership revisited (27:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise operations, Parnell shares his thoughts on how AI is reshaping sales, marketing, and customer engagement.From Agentic AI automating business decisions to the next wave of fitness wearables, Rick and Parnell cover it all. They explain how franchise owners can upgrade outdated systems, leverage AI tools, and create seamless customer experiences.

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn discuss why imposter syndrome is often just inexperience, how franchisees can avoid common pitfalls, and why personal growth is important for success.Rick and Chamberlynn also cover:The differences between corporate jobs and business ownershipWhy franchisees must actively work in their businesses before stepping backThe importance of leadership, delegation, and personal growthHow to balance execution with strategic thinkingIf you're considering an Alloy franchise or any form of entrepreneurship, this episode will help you prepare for the mindset shift needed to succeed. Tune in and get the insights you need to confidently step into business ownership!Key TakeawaysIntro (00:00)Chamberlynn's transition from EA to VP of Corporate Operations (01:42)The challenge of moving from doing to delegating (04:27)The corporate safety net vs. the reality of business ownership (12:13)The importance of learning every aspect of the business (15:48)The psychology of leadership and overcoming imposter syndrome (22:40)How meetings can actually improve productivity (31:05)Why owning a business requires active engagement (34:56)Final thoughts on transitioning successfully (39:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy keeps franchisees engaged without overwhelming them with tech.With Alloy having quickly expanded over the past few years, Rick talks about the challenges of this rapid expansion and why simplifying processes is key to franchise success.

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.Learn creative strategies for getting referrals, including workshops, client appreciation events, and pass-along gifts. Plus, hear how rewarding your top advocates can increase engagement and loyalty.Tune in now and hear how referrals are the best way to get more clients to your business.Key TakeawaysIntro (00:00)Referrals as a business growth strategy (02:53)How to ask for referrals at point-of-sale (05:42)Pass along gifts to ask for referrals (13:01)Using accountability sessions as opportunities for referrals (15:21)Leveraging partnerships with local businesses (17:19)Using workshops and community events to drive referrals (19:06)Gamifying referral efforts with staff and clients (30:05)The value of consistent recognition and rewards (31:54)Creating measurable referral systems (34:20)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He's here to share how he turned those experiences into a thriving fitness franchise business.Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get stuff done without excuses. He also talks about the balance between trusting your gut and leaning on data to make smart business decisions. He also shares some great tips on how to adapt your marketing strategy based on your market because what works in one place might not fly in another.Kevin opens up about the personal side of entrepreneurship of stepping out of your comfort zone and learning to lead in a way that empowers your team to grow and thrive. Tune in to learn how to lead with confidence and drive growth for your fitness business. Key TakeawaysIntro (00:00)Kevin explains his non-linear background and corporate journey (02:44)Why Kevin chose Alloy over other franchise opportunities (06:19)Importance of having a strong sales director (12:24)Key performance metrics for franchise success (14:30)Transitioning from corporate to entrepreneurship and overcoming fear (18:49)Kevin's leadership style (21:42)Maintaining strong communication with his director (29:49)Empowering employees to make decisions and learn from mistakes (34:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup costs, and high margins.Rick and Mike explore the strategies that successful fitness franchise owners use to stay focused, grow their revenue, and lead their teams effectively.He also reveals actionable insights on crafting strategic plans, maintaining focus, and training gym managers to drive growth.Tune in to learn more about the traits of successful studio owners and the systems they use to keep winning.Key TakeawaysIntro (00:00)Loud Rumor and its Purpose (03:40)Success traits of studio owners (09:34)Why he chose Alloy (09:50)Gym owner focus and strategic planning (22:58)Final thoughts and future plans (34:05)Additional Resources:Connect with Mike Arce- Loud Rumor – Coaching and masterminds for gym owners- Instagram- Built to Sell by John Warrillow – Recommended book on business structuring—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented presale sprint.Ken also talks about the importance of understanding customer motivations and building a culture of trust and consistency in his team.Tune in now and get inspired by Ken's success story!Key TakeawaysIntro (00:00)Ken Campbell's background (02:20)Transition to Alloy Franchise (04:23)Understanding the Alloy Business Model (06:25)Service-oriented approach to business (07:33)Advice for semi-absentee owners (10:31)Presale success and challenges (19:57)Location selection and future plans (26:33)Future plans for multiple locations (28:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the franchise is the health of the franchisee." A thriving franchise system isn't just about selling locations but ensuring franchisees are profitable and supported every step of the way.This people-first philosophy permeates Alloy's operations. Whether it's making time for one-on-one calls, providing tailored coaching, or building relational connections.Franchising isn't easy, but with the right mindset and principles, it can be incredibly rewarding. Tune in to hear the 3 key lessons from awarding 300 locations and what's next for Alloy Personal Training Franchise. Key TakeawaysIntro (00:00)Celebrating 300th franchise award (03:53)Observations on franchising (08:03)It's all about people (08:21)The importance of "Why" in franchising (20:41)Keeping the main thing the main thing (20:53)Gratitude and future goals (27:25)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well.Learn how Matt applies NFL-level work ethic and people skills to build a standout fitness business, why he values hiring slowly and creating a strong team culture, and why “staying uncomfortable” keeps him ahead in business.

Accounting can feel intimidating, especially if numbers aren't your thing. But while running a business, numbers don't lie. They tell you exactly how fit your business is.In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ's Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across industries and a background in aviation and music, brings a refreshing perspective to accounting.Rick and Rachel break down the simplicity of financial management in Alloy franchises, touching on profit and loss statements, balance sheets, and how to avoid common mistakes like miscategorized expenses. Rachel shares tips on budgeting and forecasting to ensure your business stays profitable and scalable.You'll also get a behind-the-scenes look at how Alloy supports its franchisees with tools like ProfitKeeper, making finances less intimidating. Don't let your finances run you—listen now to learn how to run them instead!Key TakeawaysIntroducing Rachel Blair and her unique background (00:00)Profit and loss vs. balance sheets explained (04:20)Importance of monthly financial tracking (07:56)Why Alloy's cash-based service model is simple (10:34)Common mistakes: Misclassified expenses (13:35)Budgeting and forecasting for business growth (16:47)Advanced financial strategies for multi-location owners (19:30)Rachel's unconventional hobbies (20:57)Keep your books clean (25:17)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.They didn't just improve the riders' physical performance; they looked at the bikes, the nutrition, the way they traveled, and even the sheets they slept on. The goal wasn't to make one big change but to improve everything, just a little, every day.The results? Well, the British Cycling Team went on to dominate the Olympics and become a powerhouse in the cycling world. And it wasn't a fluke. The same principles they applied in cycling can be applied to any business, including yours.What if we started improving everything from the way we interact with clients to the way we manage our business finances or design our fitness programs?That's exactly what Rick and Matt discuss in this episode. They highlight how small changes in every aspect of your business can have a compounding effect that leads to long-term success. Tune in to hear more!Key TakeawaysIntro (00:00)British cycling team's transformation (01:35)Business lessons from British Cycling (04:29)Holistic approach to success (11:31)Innovation and simplification (16:54)Trust the process (20:27)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn.After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between.If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focus where it matters most.Today, he is joined by Matt to share some of the biggest myths and truths he has uncovered through decades of trial and error.So, what's the takeaway for you? Whether you're managing a team, running a gym, or launching your next big idea, remember this: keep it simple, stay consistent, and never stop learning. And most importantly, give yourself grace when things don't go as planned. It's all part of the game.Tune in to hear Rick's top lessons for thriving in the fitness business—and life.Key TakeawaysIntro (00:00)Business is like a game; adaptability is crucial (01:16)Three myths debunked (04:12)Trust is the currency of modern business (21:49)Consistency outshines sporadic brilliance (26:30)Disrupt, don't innovate (30:51)Emotional resilience is essential (34:55)Emotional reactions often undermine business focus (38:09)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership.Cary and Rick discuss how franchising is a unique model that lets individuals experience the benefits of business ownership without the risks of starting from scratch. Cary explains the significance of choosing franchises that align with strong unit economics and supportive leadership.His own career—from starting as a DJ at 13 to overseeing multiple franchise brands—illustrates how franchising can build both personal and financial growth.You will gain insight into what makes a good franchisee, what qualities franchisors look for, and how franchising can lead to long-term success. Tune in to learn why franchising might be your path to entrepreneurial freedom.Key TakeawaysIntro (00:00)Entrepreneurship and franchising (02:56)Career progression in franchising (06:11)The appeal of franchising (8:34)Criteria for a good franchise (8:59)Characteristics of a good franchisee (12:49)The role of humility and leadership (19:27)Additional Resources:- Rep'M Group - https://repmgroup.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most. That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner. Things such as generating tailored workouts and handling marketing content are some of the routine tasks AI will take off your plate. Ted explains how AI tools like ChatGPT can keep your clients engaged without compromising the personal touch they crave. This isn't about robots taking over the gym. Instead, Ted shares how AI can handle everything from emails to custom social media posts, letting you spend less time on paperwork and more time building real connections. Whether you're new to AI or already dabbling, this episode contains tips that could change your business. Listen in and see how AI can make your work easier and more impactful! Key TakeawaysIntro (00:00)Ted's background, including work at the White House (01:16)Ted's new book on AI for fitness professionals (09:11)AI for content creation and social media (13:01)Ted discusses AI's role in online personal training (15:50)AI use in client communication and complaint management (22:49)How AI can help streamline marketing and email outreach (25:14)AI in academia and its impact on education (29:24)Future AI applications in fitness and augmented reality (30:14)Additional Resources:The Fitness Professionals Guide to ChatGPT by Dr. Ted Vickey: https://www.amazon.com/Fitness-Professionals-Guide-ChatGPT/dp/B0DBTVBWT1- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what's holding most leaders back.Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing status over results and avoiding accountability for popularity's sake.But they don't just outline these temptations; they share actionable steps for creating a culture of clarity, accountability, and authentic success.Don't miss this episode! Listen now and learn how to become the leader you've always wanted to be.Key TakeawaysIntro (00:00)The Five Temptations of a CEO (02:10)First temptation: Status over results (03:03)Second temptation: Popularity over accountability (10:14)Third temptation: Certainty over clarity (14:32)Fourth temptation: Harmony over conflict (18:39)Fifth temptation: Invulnerability over trust (23:41)Additional Resources:The Five Temptations of a CEO: https://www.amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.The conversation explores how to value and scale businesses, especially in the fitness franchising space. Michael explains how fitness franchisees should think about business valuation as a multiple of EBITDA and provides practical advice for scaling operations and planning an exit.Michael also discusses key trends in the health and wellness sector, including the rising importance of strength training. The episode closes with advice on future opportunities in the industry and how to grow and exit a fitness business successfully.Whether you're running a fitness franchise or simply interested in the business side of fitness, this episode is packed with expert advice. Tune in!Key TakeawaysIntro (00:00)Emotional eating and personal weight loss journey (03:07)Transition from corporate consulting to fitness entrepreneurship (10:57)Combining banking experience with fitness to offer unique business solutions (19:55)How to value a franchise business using EBITDA multiples (26:54)The benefits of scalability in fitness franchises like Alloy (32:28)Opportunities in the fitness sector for growth and acquisition (38:44)The impact of post-pandemic consumer behavior on boutique fitness (43:22)Future trends in strength training and fitness investments (48:37)Additional Resources:- MOK Advisors: https://www.mokadvisors.com- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.Mike also touches on his strategy for engaging with his local chamber of commerce, attending events, and forming partnerships with local businesses. This helped him build strong relationships and set the foundation for his gym's success.Mike, a former tech professional, discusses the need to overcome the fear of bothering people with organic marketing approaches.If you're considering buying a franchise or starting a business, this episode is a goldmine for actionable marketing strategies. Listen in to learn how to build your leads before opening your doors!Key TakeawaysIntro (00:00)Mike's background in tech and transition to franchising (03:10)Organic marketing through wearing branded gear (08:29)Joining the local chamber of commerce for networking (14:16)Building partnerships with other businesses (18:45)Reaching over 300 leads before pre-sale (26:32)Mike's long-term plans for growth and expansion (31:10)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The over-50 demographic controls 70% of the nation's disposable income, yet most fitness marketing targets younger audiences.Why?Because we're used to thinking younger is better. But here's the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.Rick and Jay break down how fitness businesses can tap into this underserved market by offering personalized fitness programs and maintaining consistent communication through email newsletters and social media.Jay, with years of experience in journalism and corporate communications, shares how he's helped gyms transform their approach to reach older adults effectively.Tune in now to change your approach to fitness marketing to over-50s.Key TakeawaysIntro (00:00)Jay's transition to fitness marketing for the over-50 demographic (03:27)Alloy's focus on the underserved over-50 market (07:10)Importance of consistent communication in marketing (10:36)Value of email newsletters for gym owners (14:27)Balancing informative content with promotional messages (17:44)Relevance of content in email marketing (20:40)Jay's new role as an essential vendor for Alloy franchisees (23:43)Alignment between Jay's approach and Alloy's philosophy (27:24)Benefits of outsourcing email marketing to an expert (30:23)Additional Resources:- Prime Fit Content: https://primefitcontent.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are key to successful leadership.He also explains how to build strong team dynamics, even in confined and high-stress settings, drawing clear parallels to leading a business.The episode covers essential leadership topics such as creating a culture that embraces failure for growth, maintaining professional boundaries while being personable, and the importance of making decisions—even if they're wrong.Tune in to discover how lessons from military service can elevate your business leadership.Key TakeawaysIntro (00:00)Jake's background in Naval service (02:36)Leadership in high-stress environments (05:58)Managing submarine operations (10:15)Importance of honesty in leadership (15:30)Making decisions under pressure (17:52)Building a resilient team (21:18)Balancing decisiveness with thoughtfulness (29:28)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comprise Alloy's core clientele.Rick explains the benefits of small group training, which provides affordability, camaraderie, and personalized fitness plans.He also shares how the COVID-19 pandemic reinforced the need for in-person interaction as clients returned to gyms for social and psychological benefits.Rick advocates for the broader mental and physical advantages of consistent strength training and the supportive environment Alloy franchise creates.Tune in!Key TakeawaysIntro (00:00)Rick Mayo's fitness journey and the founding of Alloy (00:48)The pivot to group training and its benefits (04:12)Strength training's importance, especially for aging adults (09:15)Post-COVID fitness trends and the return to in-person gyms (10:16)The role of community in fitness success (15:01)New Alloy locations and cross-promotions (17:05)Rick's personal fitness routine and longevity tips (20:34)Balancing fitness with mental and emotional health (27:39)The value of setting high goals and moving in that direction (30:53)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptation in business.Suzanne also reveals how Alloy navigated the COVID-19 pandemic and the importance of financial discipline and strategic thinking during tough times.Rick and Suzanne reflect on the dynamic relationship between visionary leadership and operational integration, showing how their partnership drives Alloy's success.Tune in to learn more about Alloy's approach to growing a fitness business, supporting franchisees, and building strong teams. Hit play now!Key TakeawaysIntro (00:00)Suzanne's journey to becoming COO (02:53)The importance of having equity and security as a partner (09:40)Biggest challenges during COVID-19 (20:34)Alloy's growth five years in (23:14)Looking ahead: Suzanne's future vision for the company (24:55)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly impact the overall cost of opening a franchise.They also highlight the importance of timing and coordination between securing a lease and obtaining funding, as well as the need for franchisees to be well-prepared financially.You'll learn about the importance of educating landlords about the franchise's operations to negotiate better lease terms.Jared shares his experience in reducing the time from franchise signing to opening, benefiting both franchisees and the franchisor.Listen now to get the inside scoop on how to navigate commercial leases and set your franchise up for success! Key TakeawaysIntro (00:00)Lease negotiation strategies (02:16)The ideal timeframe for lease negotiations (04:38)Importance of educating landlords about the franchise model (06:41)Tenant improvement allowances and rent abatement (12:06)Financial planning and the importance of liquid capital (18:06)Timing for securing SBA funding in the lease process (22:41)Coordinating lease signing with funding availability (24:37)Understanding the broader financial implications of lease terms (27:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you considering investing in a fitness franchise but worried about potential pitfalls?In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy location to now.He shared his firsthand experiences of what happens when you deviate from the established playbook.But it's not all doom and gloom. In this conversation, you'll learn the exact steps to avoid these pitfalls. From real estate blunders to hiring missteps, you'll hear real-world examples that can save you time, money, and stress.Rick and Rami also talk about the importance of community within the franchise system, the value of transparency in performance sharing, and how competitive spirit drives success.Tune in now to learn how following the proven Alloy playbook will lead to franchise success!Key TakeawaysIntro (00:00)Transparency in franchising experiences (03:27)First challenge: Deviating from Alloy's real estate process (07:06)Importance of following the franchise playbook (14:13)Second challenge: Ignoring hiring best practices (17:06)Third challenge: Taking the foot off the gas after initial success (28:29)Value of franchise community and performance sharing (35:27)Pivoting quickly when strategies aren't working (40:22)Pricing tiers across different markets (44:56)Follow the play. It's as simple as that (47:10)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference.As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail.Already, this year's conference planning is underway, and Alejandra's eyes are also set on 2025 and beyond.She reveals the secrets behind effective planning, from negotiating contracts to managing logistics to make events not just successful but memorable.Tune in to learn more!Key TakeawaysIntro (00:00)Meet Alejandra Madrid (02:17)What it takes to be an event planner (06:04)Why you need an event planner (06:30)2024 Alloy conference (08:01)What goes into planning a conference (08:57)Planning future Alloy conferences in advance (14:55)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.They analyze how each style affects franchise operations and team dynamics.It's important to strike the right balance between challenging employees and providing them with the necessary support and resources to succeed.This makes the "liberator" style, which combines high challenge with high support, the most effective approach for fostering a positive and productive work environment in a franchise.Tune in to learn more!Key TakeawaysIntro (00:00)The 4 leadership styles (02:30)Abdicator: Low challenge, low support leadership (05:00)Dominator: High challenge, low support leadership (07:15)Protector: Low challenge, high support leadership (09:53)Liberator: High challenge, high support leadership (12:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

As the demand for fitness solutions continues to rise, investing in a fitness franchise presents an attractive opportunity for aspiring entrepreneurs. Today, Rick interviews Jake Rosenthal, a successful investor and entrepreneur who recently became an Alloy franchisee in San Diego.Jake shares his journey from tech sales to diverse investments in real estate and Bitcoin and explains why he chose alloy as his next big venture.Jake has a unique investment strategy, combining cash flow from his alloy franchise with his bullish outlook on Bitcoin.But more importantly, he believes purpose-driven businesses are crucial for long-term success and fulfillment.Tune in now to hear his unique story and his big plans of owning multiple Alloy locations.Key TakeawaysIntro (0:00)Jake's background in tech sales and real estate investments (03:26)Current real estate portfolio and short-term rentals (08:26)Jake's bullish perspective on Bitcoin (10:55)Reasons for choosing Alloy franchise (16:19)Five-year plan for Alloy franchise and personal goals (20:20)Importance of purpose in business ventures (23:19)Additional Resources:- Life On Your Terms Podcast with Jake Rosenthal Podcast- Jake's Instagram- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you losing potential clients before they even step foot in your gym?In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not the braces" in the fitness world.Rick and Jared also cover strategies for handling walk-ins during busy times and the importance of stress-testing your protocols.Having done it for many years and seen what works, Rick and Jared give gym owners actionable tips that will maximize their marketing dollars. Tune in!"If your phone scripts and your tour of the club are not on point, you're literally throwing money away." Rick MayoKey TakeawaysIntro (00:00)How a good phone conversation with a prospect goes like (01:56)Stand up and smile while answering the phone… seriously (02:51)Don't talk incessantly..... flip the script and ask these questions (03:56)Never sell the process; sell this instead (08:48)How to conduct the best tour of your facility (14:54)How to ensure your prospects book a starting point session all the time (21:41)How trainers should handle walk-ins (22:51)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.If you want to keep succeeding in business, you have to continually develop yourself first, which is what stoicism is all about.Tune in for 10 tenets from Aurelius that hopefully will help you improve your business and life.Key TakeawaysIntro (00:00)Focus on what you can control (05:57)You can't learn what you think you already know (09:12)Be tolerant of others and strict with yourself (11:20)Associate only with people who improve you (13:50)The greatest remedy for anger is delay (16:35)Never be heard complaining even to yourself (18:08)Think progress, not perfection (20:37)The obstacle is the way (22:43)Don't be ashamed of needing help (27:07)Build a life you don't need an escape from (29:39)Additional Resources:- The Daily Stoic - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership.This involves attracting, hiring, and leading the right group of people and leaning into the business when needed. Leadership is important because fitness is a people-facing business, and the ability to lead effectively can make or break your success.We've also learned that the owners who are willing to lean in and take an active role in their business tend to do better. This commitment to their business trickles down to their teams.Listen in for some of the lessons we have picked as we continue to grow and thrive.Key TakeawaysIntro (00:00)Leadership is key to franchise success. (02:37)Balancing support for franchisees (08:19)Scaling the corporate team (17:42)Maintaining company culture as the team grows (25:07)Cultivating a relational approach in franchise partnerships (29:55)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.Matt is Alloy's VP of Studio Operations and the main franchise business coach.These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than getting distracted by secondary issues or things outside of their control.He finds it's easier for franchisees to try to generate more leads than to have tough conversations and look inward at their own processes and retention.If Matt could give franchisees one piece of advice, it would be to take a true interest in their actual teams and the communities they serve.He believes franchisees need to be actively involved in their business and understand what's happening with their team and members in order to have a real pulse on the business.Tune in to hear Matt's perspective on what it takes to succeed in a franchise business. Key TakeawaysIntro (00:00)Matt's background (00:25)Importance of consistency in franchising (04:07)Biggest challenges in franchising (05:19)Focus on main business processes (06:14)Teaching and training effectiveness (09:27)Following Alloy programming (12:14)Advice for franchisees (15:04)Future vision for Alloy (16:34)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make data-driven decisions.Another important point is building a culture of support within the business hierarchy, where leaders support managers, who in turn support their teams, ensuring clients receive excellent service.Rick and Casey also discuss the challenges and solutions in hiring the right people, maintaining accountability, and creating opportunities for growth within the business.Tune in to learn about Casey's strategic vision for scaling his business, his innovative management techniques, and the exciting future he envisions for his franchise.Key TakeawaysIntro (00:00)Importance of support culture (02:27)Casey's transition from engineering to fitness (06:08)Managing a business remotely (11:09)Key metrics and dashboard insights (15:44)Future growth plans (18:48)Importance of vision for employee growth (21:29)Learning and adapting through different business phases (24:04)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on  Apple Podcasts!

Mark Fisher isn't your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the model.Franchises provide a blueprint and a proven system that takes the guesswork out of running a business.Franchising isn't a magic bullet. It requires dedication to a specific system, which is challenging for fitness entrepreneurs who have successfully run their businesses before.Tune in to learn more from the rock star himself on the advantages of going the franchise route!Key TakeawaysIntro (00:00)The unique culture and branding of Mark Fisher Fitness (06:01)Business for Unicorns (12:09)Mark Fisher's decision to join Alloy Personal Training (16:39)The challenges faced by fitness professionals in a franchise system (20:34)The importance of operational skills and community in franchising (21:45)Mark Fisher's personal development journey through franchising (26:25)Additional ResourcesConnect with Mark FisherBusiness with Unicorns: https://businessforunicorns.com/Mark Fisher's Gym: https://www.instagram.com/mffclubhouse/?hl=en—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles.His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry.He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees face.He is now involved with Alloy Franchising as a franchise and Franchise Sidekick, focusing on building community-centric businesses. This episode is valuable for aspiring fitness franchising and anybody who wants to understand how the franchising industry works as a whole. Tune in!Key TakeawaysIntro (00:00)Cail's background in fitness and personal training (04:21)Transition to Anytime Fitness and business growth (07:36)Experience at Camp Bow Wow (17:01)Success with Stronger U Nutrition during the Pandemic (19:30)Choosing Alloy franchise with a focus on trust and experience (26:05)Perspective on being a franchisee (34:14)Importance of resilience and continuous effort (42:27)Future plans and goals (45:10)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

We've heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here.Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating.She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner.In this episode, she is interviewed by Melissa LeEllen and Jesse Biondi of the Reimagine Success podcast about her journey, the evolution of the Alloy Personal Training Business to the current franchising model and all the lessons in between.  She also shares her rewarding experiences as a respite foster parent. Tune in!Key TakeawaysIntro (00:00)Transition from microbiology to business (01:31)Launching the licensing business (04:56)Transition to franchising (07:23)Impact of COVID-19 on the business (09:47)Resuming franchise awards post-pandemic (12:20)Building a supportive community (17:23)Legal challenges in franchising (29:16)Preparing a business for franchising (36:37)Celebrating business successes (51:40)Additional ResourcesConnect with Suzanne: LinkedIn—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, we get to hear from Alloy's COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast.The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities.So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open. 85 others are in the process of opening. This has been a huge success despite the challenge of launching the franchise just before the pandemic disruption of 2020.We get to hear from Suzanne on what it takes to grow a fitness franchise from the perspective of the COO. She talks about what it takes to ensure franchisees get all the tools and support needed to succeed.Tune in for a COO's perspective on building a fast-growing fitness franchise and get to know more about Suzanne Robb!Key TakeawaysIntro (00:00)Personal training business model and franchising (01:59)Franchise sales and support for franchisees (8:48)Onboarding franchisees with a focus on training and culture alignment (13:43)Navigating franchisee stages, roles, and responsibilities (17:58)Entrepreneurship, leadership, and personal growth (22:38)Additional ResourcesConnect with Suzanne: LinkedInConnect with Cameron: LinkedIn—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The franchise fitness space has so many options, which makes standing out from the pack a challenge.But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.Alloy's story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.This demographic is often underserved by traditional gyms or large group fitness classes.This focus on quality personalized training over mass classes makes it perfectly scalable and allows us to replicate the success across franchised locations.Tune in to this episode as Rick is interviewed by Michael Benso of the Sweat Success Podcast on the strategic decisions behind Alloy's franchise success.Key TakeawaysIntro (00:00)Importance of aligning individuals with suitable roles (14:43)Significance of evaluating leadership background in candidates (20:37) Overview of the franchise process leading to Discovery Day (23:15)Emphasis on choosing the right partners and following a structured sales process (25:45)Calculation and optimization of session bookings (34:22)Balancing membership allocations and operational constraints (35:12)Importance of accountability in personal training (38:24)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.Rick's business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the key moment because he could now scale and also offer a better experience to clients.Fast forward to today, Alloy is a fast-growing franchise with numerous locations opening up. The journey to this point has been challenging but rewarding and Rick reveals it all in this episode.Tune in to learn of the strategic moves that led to the growth of Alloy and the lessons entrepreneurs can pick from them.Key TakeawaysIntro (00:00)Concept of personal training in the early 90s (02:15)Managing financial and psychological aspects of starting a business (05:50)Building a team and initial business operations (10:26)Balancing growth, time management, and financial goals (14:44)Evolution of marketing strategies over the years (19:50)Handling competition and staying ahead with innovation (24:17)Establishing and maintaining the target customer avatar (32:28)The decision to franchise and its implications (39:24)Impact of the COVID-19 pandemic on the business (47:10)Lessons learned and future goals for Alloy (52:32)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Entrepreneurship isn't always the dream job it's often portrayed to be. Elon Musk famously described it as "staring into the abyss while eating glass."In this episode, Matt and Rick break down this quote to discuss the real challenges of running a business. You'll learn what the "abyss" and the "glass" represent – the constant awareness of potential failure and the unpleasant tasks that come with leadership.We discuss why some entrepreneurs struggle: it's not always about having bad ideas, but often an unwillingness to consistently tackle the difficult parts of the job.We'll also share practical tips to help budding business owners stay motivated and navigate the inevitable "eating glass" moments – like leveraging support systems and focusing on your "why".If you're ready for a real talk about building your own business, tune in!Key TakeawaysIntro (00:00)Dealing with operational issues in entrepreneurship (04:16)Challenges of switching focus from creative to operational tasks (06:37)Leadership's role in handling personnel and operational challenges (08:08)The importance of accountability in management (11:16)Personnel issues as a core entrepreneurial challenge (13:27)Balancing entrepreneurial optimism with the reality of tough decisions (15:44)The impact of avoiding tough conversations on business health (18:17)Persistent problem-solving and resilience in business (20:10)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The fitness industry is often obsessed with member acquisition, but Alloy Personal Training Franchise stands out with a metric that truly matters: client retention.Sure, we love seeing new faces walk through our doors, but one measurement of success that stands out is how long they stay a part of our community.Our average client sticks with us for a remarkable 36 months, and there's a reason for that.One of these reasons is that we intentionally keep our studios small to make it really personal training, not just in name.This means the trainers know more than just the client's fitness goals—they will know much more about the clients, which helps foster real friendships between members, turning sessions into something to look forward to, not dread.Accountability is way more powerful when it comes from other members. This kind of community makes consistency a whole lot easier (and more fun!).Building this type of gym culture isn't a quick fix. It takes a relentless focus on the member's experiences. But the results are powerful: loyal clients who become your best advocates, reduced churn, and the satisfaction of knowing your gym truly makes a difference in people's lives.Tune in to this episode to learn more.Key TakeawaysIntro (00:00)Insights on fitness industry evolution and personal training's role (03:12)Discussion on client retention and personalized training advantages (06:34)Economic analysis of personal training costs (10:22)Impact of a personalized approach on long-term client engagement (15:39)Comparisons between group and personal training retention rates (18:00)Details on session structure and customer interaction (22:52)Importance of community and client connection in fitness settings (27:19)Strategies for ensuring high client retention and satisfaction (34:19)Additional ResourcesFollow Jerry Scarlato- Instagram: https://www.instagram.com/jerryscarlato/- YouTube:  https://www.youtube.com/@jerryscarlato—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!