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This week Jeremy interviews Jason Petrunik. Jason (nickname Nick) is a former major market radio announcer who after 17 years, stepped away from the microphone and walked into the world of direct sales and network marketing. Jason quickly became one of the company's global leaders acquiring customer acquisition and went on to grow one of the largest teams in North America. Now Jason is the CO Owner of Trade Shows that are referred to as Showcase. He dibble dabbled in real estate as a small dog sitting company and has a podcast he calls The Launch Pad and is in the process of writing a personal development book. And he's been all over social media, talking about the next big thing.
The next time you play golf on company time make sure insights into how you spend your time on the job out in the field is not being tracked. Today’s guest is Barima Kwarteng from Timeero, a GPS app that reduces overhead costs and streamlines time tracking. Basically, Timeero started to prevent golf (at least on company time) because it’s expensive! You’ll Learn... [01:52] Barima’s Background: Originally from Ghana in West Africa, but attended BYU. [02:35] Timeero: Some employees work in the field. How do they spend their time? [03:01] Drunk Coworker Confesses: On company time, they play golf on Fridays. [03:35] Software not from Scratch: Acquired cold base from Texas cop and rebuilt it. [05:00] Theft Prevention: Timeero tracks time, location, mileage, and much more. [06:10] Screenshot Safety: Pressure to prove work is being done to get paid. [06:58] Big Brother? Find out if employees are being accountable or taking advantage. [07:22] Bottom Line: Companies save 5-15% payroll costs by tracking employees’ time. [08:16] COVID Cash Crunch: Tighten belt to offload employees not pulling their weight. [10:00] Technology and Time Management: Paper timecards/sheets take too much time. [12:07] Timeero: How the Web application works after downloading app on smartphone. [15:06] Geofence: Reminder to clock in and clock out as soon as you arrive/leave work. [16:36] Better Culture within Business: Nobody likes to be micromanaged. Trust me. [20:49] More Money? Most are more motivated by recognition than monetary benefits. [22:05] Simplicity vs. Tech-Savvy: Get people to use new things or do things differently. [24:10] Why is Timeero different from other apps? Gives outside team more insights. [30:42] ROI: Timeero is $5 per user per month, plus $10 base fee for business account. Tweetables “If golf is helping the bottom line and helping you get revenue, great, but otherwise…” Jason Hull “People right off the bat think, ‘Oh, it has a little big brother feel to it. What we're seeing is, it's actually helping the bottom line in terms of payroll.” Barima Kwarteng “Technology saves you a lot of time. As a business owner, you can dedicate those hours or time to something more beneficial.” Barima Kwarteng “The app only tracks time and movement while you're clocked in. The moment you clock out, it stops tracking you because we really value privacy.” Barima Kwarteng “It helps people track time more efficiently and more accurately.” Barima Kwarteng Resources Timeero Brigham Young University (BYU) DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason: Welcome, DoorGrow Hackers, to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and the owners. We want to transform the industry, eliminate the BS, build awareness, change the perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show. My guest today, I'm hanging out with Barima Kwarteng. Did I say it right? Barima: I think you got that right more than most people. Jason: Okay, awesome. Barima has a company called Timeero. Before we get into that, I'm excited to hear a little bit about this. I was checking out your landing page for your software. It looks like it's kind of unique with the GPS stuff and some of those kinds of things. Before we get into that, why don't you introduce yourself to those listening or watching this later? Just help them understand what brought you to Timeero, and share a little bit about your entrepreneurial background here. Barima: Yeah, absolutely. I'm originally from Ghana, a country in West Africa. I'm not sure if many of you listeners know where that is. I originally came to school out here in the US at BYU. At BYU, I was able to learn a little bit more about entrepreneurship and starting businesses. It's something I've always wanted to be able to do. That opportunity presented itself with Timeero. The whole idea behind Timeero was that many businesses out there have employees out in the field. They have teams out in the field. They want to have a little bit more insight into how their employees or team members spend their time. Timeero provides you that opportunity to be able to have more insights into how your outsight spends their time. One of the events that really triggered this was I have a friend who owns a construction company. His employees, every Friday, they would bring their golf clubs and check it in their truck. On company time, they will play golf on Friday. The company didn't know about this. They only found out during a company party that they were playing golf on company time. One of the employees was drunk and finally spilled out the secret about what they were doing. He needed a solution to be able to track again and have insights into where his employees were spending their time. Working with him, that was how the whole idea was born. I initially did not build it from scratch. There was a company out in Texas that the owner of the company wanted to sell his software. I remember thinking to myself, you know what, this is what Brad wants. This is the kind of solution he needs. I actually ended up acquiring the initial cold base from this guy out in Texas. He was a cop. He just wanted to get rid of it and focus on something else. What we ended up doing was rebuilding the whole system again and making them much better. That's a little bit about how we got started on Timeero. Jason: Timeero started to prevent golf, basically. Barima: I have a problem with people playing golf. When you're doing it on company time or when you're playing when you're not supposed to be playing, it gets pretty expensive. We’re on company time. Jason: Yeah. If golf is helping the bottom line and helping you get revenue, great, but otherwise... Barima: If it's helping the bottom line, yeah. Exactly. Jason: Okay. Barima: Sometimes, it feels like it has a big brother feel to it, but you'll be surprised in many ways that people use it. It tracks time, location, mileage, and a whole lot of things. Jason: My company's virtual. One of the challenges I’ve noticed over the last decade or so that I've been running a virtual team is you sometimes get people that are not full of integrity. They come into the business, you think they're going to do a good job. If there isn't a level of accountability that needs to be in the business, people sometimes will take advantage of that. The challenge is that I've had people stealing time from me in the past. Eventually, you find out. Eventually, you figure out they're not getting stuff done and you're paying for that time. That's a challenge people deal with. It's theft in the business. It sounds like we're talking about preventing theft. One of the side effects I've noticed in having time tracking and time software for some of the team members, contractors, or people that I hire, some of these do screenshots, some of these do things like that. It's created safety for my team members or as contractors as well. One of the challenges a lot of contractors deal with is they have to prove that they're doing something and they feel that pressure. It could very easily be somebody that hired them to say I don't think you did anything, or I don't think you did enough. I don't want to pay you. There's also the issue of if there are interactions or dealings with customers, so having accurate records protects the customer, it protects the employer, the team member, and it protects entrepreneurs, the CEO, or the boss of the company. I think people forget that and they sometimes like to focus on it feels so big brother. I generally found that I only get that feedback from people that want to not have accountability. Barima: I think you hit the nail on the head. That's exactly what we're seeing as well. There are a whole lot of uses for it. Generally, people right off the bat think, oh, it has a little big brother feel to it. What we're seeing is it's actually helping the bottom line in terms of payroll as well. One of the things I haven't really mentioned is just with time theft, it's natural for us to have our times. I may come up to you and say I work from 8:00 AM-5:00 PM. The reality is I probably worked 8:13 AM until 4:42 PM. Five minutes, 10 minutes here and there start to add up all the time. It starts to affect the bottom line. We're seeing companies saving anywhere from 5%-15% payroll cost by just having a system in place to help them accurately track more time and also have more insights as to where the employees are spending their time. That's one of the few statements that we're giving businesses that you’d also have to [...]. Jason: I think one positive advantage that has come from the whole coronavirus, COVID-19 epidemic is in March, everybody sort of experienced the significant cash crunch—most businesses did—and they had to tighten their belt. What we saw is a lot of businesses laying people off, a lot of property managers were tightening the belt because they worried rent wasn't going to come in. That created this massive mass cleanse of wait, bloat, and fluff inside of companies. There was just this offloading of that. That makes people really conscious. I think people, more so now than ever, are really conscious of the fact that a 5%-15% reduction in payroll cost is significant because that's typically the largest expense in a business. That could be a significant reduction in expenses, which means you have a lot more cash flow health. If cash flow goes into the business, the business is dead. The second cash flow is gone, the business is done, unless you get loans or something to squeeze out and get a little free cash available. Cash flow is king in a business, and payroll is going to directly impact that. Barima: Right. I think you're spot-on on about that. What the coronavirus and everything going on, as a business owner, your natural instinct is to try to cut down costs. Like you mentioned, most people may be looking to lay off people. A lot of times, as business owners, we’re so focused on bringing in more business. How do I increase my revenue? It also makes sense to look at your bottom line and figure out, how do I cut down costs using technology? I think it's easily forgotten by a lot of team leaders or business owners. In figuring out how to cut down on costs using technology, you can dramatically cut down on costs and help improve your bottom line. In terms of time management, let's just focus on time management. There are a lot of companies out there who still use paper timesheets, they're having their employees to text in their time, or using some form of [...] system. What we're not even talking about is the amount of time that's involved in processing your payroll. First of all, your employees may not be turning in their timecards on time. Depending on how often you’re running payroll, you may be finding out two weeks later how many hours they may have spent on a job. They may not have the greatest handwriting and you're spending a lot of time trying to figure that out. Or you may have to open a call and try to get everyone to turn in their time card in a timely fashion. Today is Friday. The last thing you wanted to do is to spend your Friday afternoon or evening trying to chase people for their timecards. If you're using a system like Timeero, you don't have to sit around and wait for any of that. We're talking about cutting the amount of hours anywhere from 30 minutes to even 5 hours for some companies or more to minutes or even seconds. You can just pull up a report of how many hours have been worked, how much mileage, and have insights to where they've been. Technology saves you a lot of time. As a business owner, you can dedicate those hours or time to something more beneficial. It might be spending more time with your family or other areas of your business. It definitely does help save you a lot of time and money as well. Jason: Okay. We talked about some of the benefits of saving time. Let's talk a little bit about how it works. Say, a property management business owner has some boots on the ground, has an agent or a person at the field, a property manager, and they're doing showings. They're going to open up a property for somebody in getting a lease handle. They're moving around and doing stuff. But they're not sure if this person is going and just picking up the gates in school, hanging out and watching Netflix for an hour here. They want to verify this, how does this software work? Barima: The way it works is that you have your web application, which you can run on an iPad or a normal desktop machine. Your employees are going to have their smartphone. We have mobile apps that they can download on their smartphones. Once they have the app on their smartphone, they can log in using the credentials that they’ve been assigned. Whenever you're ready to start with it, let's say we'll start at 8:00 AM for me. I come in, I punch in, and it starts tracking my time, my location, and my mileage. Whenever I travel around it logs my positions. Let's say I clock in and decide to drive off to go play golf. Now Jason is going to come in and see that I'm at a golf course. That's probably where I'm not supposed to be—at a golf course. You're going to see a trail path of where every single employee has been while they're on the clock. Managers can review that and ask questions. Why were you at the golf course? Or were you supposed to be there in the first place? Jason: For the manager that's looking in the app—managing their staff that is tracking their time—they will see a map for this? Barima: They will see a map, exactly. There's a Google map. For every time entry, there's a Google map that shows your trail path of where you’ve been while you were on the clock. Again, the app only tracks time and movement while you're clocked in. The moment you clock out, it stops tracking you because we really value privacy. We're not interested in knowing what you were doing off the clock. It's only while you're in the clock that it tracks your trail path, where you've been, and any information that’s needed Jason: Great. If they have a maintenance person going around doing maintenance in some properties, they can say, hey, this tenant called me. They said you haven't shown up yet. Where are you at? Oh, yeah, I'm on my way. You check and they're at the golf course. I know that's not the case. It creates some accountability, which I think lessens the temptation for people to lie, steal, and do things. It also creates more accuracy because they know that their location is being entered in. Now, say somebody forgets to clock out. They go do an errand at the grocery store. They're like, oh, I forgot to do that. Are they able to edit their time entry to remove that portion and eliminate that pin from the map? Barima: Absolutely. You're able to go edit your time entries and change all of that. One of the things we're doing or some of the few things we've got is to make sure we can remind people to clock out as well. Not just clock in, but also to clock out. You can set a reminder. For instance, we use a technology called geofence. We can set a geofence around your work area. The moment you leave your work area, it notifies you to clock out because you probably may have forgotten to clock out, you're leaving off for lunch, or leaving off. The other thing we're coming out with is an automatic clock in and clock out. Whenever you arrive at the job site, it automatically clocks you in. When you leave, it also automatically clocks you out. These are optional settings you can turn on and off. Again, it helps people track time more efficiently and more accurately. Now, you don't have to worry about forgetting to clock in and out. It just handles that for you if you turn on those options. Jason: Yes. I'm a big fan of creating or implementing systems that can do the job of managing certain pieces rather than micromanaging your team. I love when information's pushed to me instead of me having to go and ask them, and get it, or find out, or that sort of thing is. You may want to know, as a boss, what were you [...]. What were you doing this time? If you go and ask them all the time, if they are doing the right thing, they're going to feel invaded. They're going to feel like you're not trusting them. Having a system like this, I can see the advantage in being able to check and say okay. It can alleviate those fears you have in the back of your mind. Oh, they were on the job site. They were doing this job at this property. They were in the office this time while I was on vacation when I checked. It just allows you to lower that pressure, those noises, those fears, and those doubts. And it allows you to facilitate greater trust in your team. Barima: Absolutely. Speaking of micromanaging, I'm not a micromanager at all. I don't like environments where people feel micromanaged. Sometimes using the software may come off as micromanaging. One of the things we do is we like to train our users to have a better culture within your businesses, within your companies. Foster an environment where people feel trusted. And also, using tools like this to foster more accountability. You can have a great accountability system without micromanaging people. Sometimes, people don't think those two things go together. You can have good technology in place, make sure people are held accountable, but then also avoid micromanaging people. Jason: Yeah. This is an ironic thing in business or some people think these things don't go together. But really, when you create really good accountability systems inside your business, first of all, it's going to prevent the hiders or the people that aren't real believers in you or in your business from being able to get away with theft, stealing time, or being lazy. These are the team members we sometimes have in business that just want to leave for the weekend, complain about their boss, and they hate their job. None of us want those people on our team. Ultimately, we want people that are believers, people that buy into our vision, that want to enact the change that our business' mission is focused on. Those are the people that we want working for us—people that are inspired rather than controlled. What I found is that those types of people love accountability systems because they get recognized. They want recognition. But when you're hiding, when you're trying to steal, when you're trying to do as little work as possible, and just get a paycheck, you don't want accountability or recognition. You just want to fly below the radar. For my team members, we have a weekly commitment meeting. We show up and everybody says what they got done that week based on what they committed to doing in the previous week and what they didn't. My team members love being able to say, I got these things done. Everybody can see it. Great job you got these things done. Nobody wants to be the person that has a bunch of things that are in the red that they didn't accomplish, that are nos on the to-do list and want to feel like the weakest link. It creates a performance culture in which there's positive peer pressure. I could see how some people would resent this system and some people would respond well to it. Ultimately, as entrepreneurs, we want those that respond well to accountability and they love the recognition. The big mistake we make a lot as entrepreneurs is we think that they just want more money. We think they want bonuses. That's going to incentivize their behavior. Most people, besides entrepreneurs and salespeople, are more motivated by recognition than they are by increasing monetary benefits. Barima: I totally agree with that. It's very easy to think money motivates. Not everyone is solely motivated by money. Money helps but there are so many other ways to motivate people. It comes down to figuring out what each person on your team values. Recognition is one of them. It really, really, helps to help people feel recognized. It helps them feel that a good job is very important. There are many ways to motivate people outside of money. I've seen it go both ways where money motivates people. Actually, I've also seen it not motivate people. You just never know. It's up to you, as the leader, to figure out what motivates each and every single person. Also, like you've mentioned, there are some people who just are not ready to work. They will be the ones complaining about accountability systems, and they will be trying to figure out ways to beat the system. With those people who fall in that bucket, you have to forego different ways to work with them. Jason: Now, when it comes to technology, the biggest challenge with the team is adoption, which means getting them to use it. This is usually the biggest challenge with software is getting people to use a new thing or do things in a new way. What's your experience with people being onboarded into Timeero and getting their team members to use this? Barima: It's been on a wide spectrum. Overall, one of the big reasons why people go with us is because of simplicity. We put a lot of effort into making sure that our software is very easy and very simple to use. We know that not everyone is very tech-savvy. We really invest a lot into the design. Simplicity is always at the very top of what really shapes the design. When it comes to onboarding, it's very simple. We try to make the process extremely simple so that with a few clicks or a few taps you’re in the system and you're starting to log hours without very much help. We also invest in a lot of our customer support. You can get on the phone with us and talk with us. You can get on live chat. We’re happy to do a video call and help anyone get onboarded. There are few players out in the space. In software in general, it's a well-known fact that it's not that easy to get support when you need it. Sometimes, people will put you through an email system and you may hear back from them several days after. With us, we really invested a lot in our customer support, so you can get on the phone with us in the live chat. I can tell you, Jason, once you put out your request, you can expect to hear from us within 10 minutes. That's it if you're within our core hours of the business. We really take that. It's a high priority for us in giving people the support they need. Jason: You mentioned that there's a lot of other apps in the time tracking space. Customer service and being intuitive are two areas in which you stand out. What are some other features or benefits we haven't touched on yet? Or is there anything else that leans people to using your software to do this rather than whatever they're comfortable already or that they're using currently? Barima: When it comes to time tracking, time tracking has been around for a long time. You have companies that have been doing this for over 30 years or probably even longer. It's a very saturated space. There are so many time tracking apps out there. Some of them are free and some of them are paid as well. Where we separate ourselves from the gazillion apps out there we are mostly focused on helping you give your outside team more insights, having more insights into how your outside team is spending their time. We have a lot of property management companies that use us. Also, we help you track mileage. There are few apps out there. I can only probably count two apps I know that probably do that—track your mileage and track your time. Many companies will want to track your mileage. Perhaps you reimburse employees for mileage driven as well. They may probably be paying also for a separate time tracking app with GPS tracking capabilities. What we've done is we’ve matched those two. You don't even have to pay for two separate apps. You get time tracking, your mileage tracking. You're also getting scheduling and your host of other things we want to come up with like expense tracking as well. We've been able to mash all of these different technologies. It's very appealing to a lot of property management companies, businesses, and even property managers with one or two employees will use us. It just saves them a ton of time. As a business owner, you're focused on trying to grow your business. The last thing you want to be doing is trying to chase paper timecards, figuring out mileage, and whatnot. With technology, you're able to do all of these very, very quickly, and much more easily. Your time can be focused on what's supposed to be important. There are several things we do: time tracking, mileage, GPS tracking, scheduling, and a few other things. Again, with our software, you have a lot more insight into how your outside team is spending their time. Jason: Awesome, that's great. There's a lot of property management business owners that have property managers that are spending some time in the office, some time out in the field. They'll be able to assess whether they're out, in, or not. They'll be able to see how much time they’re spending at the office. They'll be able to see that they are going to the properties at the times they're supposed to. I'm sure every property management business owner has heard, I showed up for the showing and nobody was there. Usually, the assumption is this tenant is totally out there. But it may be the case that you have team members that are not really measuring up, being fully honest, or doing the things that you need them to do. That level of accountability is going to keep them at that high level. Barima: Right, exactly. You probably end up getting a bad review from a customer that says, They never showed up. As a business owner, you can go to their system and say, Where was John at 3:00 PM on this day? It will pull up that system and tell you. Jason: Yeah. If they were there, then that could be your comment on that review online. We use GPS technology to track. That's a selling point. That's a feature. We use GPS technology to track each of our team members that are out in the field, and this team member showed up at 2:58 PM—two minutes before and was there. We have this verified. You have facts and data. This will protect you legally in certain legal disputes. You'll be able to verify the things where people were in certain places when they were supposed to be. If you were supposed to be there to deal with a constable, an eviction, or a policeman. Any of these things, there'll be a record that somebody was there at that time stated and you'll have history. If you end up in a courtroom, some sort of a challenge, or a discrepancy with an owner or a tenant, you've got verification. You've got validation from a third party showing that there is a GPS time tracking being done. Barima: Absolutely. Jason, it's very interesting with my experience just talking with different business owners. What I'm seeing is the businesses that are investing in technology are the ones starting to get ahead. Over time, they'll start to get ahead because it just gives you such a huge advantage. It's tremendous the amount of advantage that technology just gives you. Sometimes, you have some business owners that just want to stick with the old way of doing things because that's what they're used to and it works. Yes, it might work, but your competition is just getting ahead, miles ahead of you just because you're investing in the right technology. The ROI that you're getting from using technology is so much bigger than what you're paying for. Jason: Yeah. You're saying that this can save people on average between 5%-15% in payroll? Barima: Exactly. 5%-15% of payroll. That's just the payroll side of it. Now, there's the human. We're not even talking about your time spent trying to do payroll and capture people's times. We haven't also talked about the errors that happen from getting the payroll log. The last thing you want to do is overcompensating people or under-compensating them. Again, you use technology that takes care of that. You don't have to spend your time worrying about, did I end up overpaying this person or did I underpay them? We're talking about tremendous time-saving costs as well. Jason: Okay. I'm looking at your website. The pricing looks really affordable. Let's just do some quick math for property managers here. Say, you've got one team member. They’re maybe between $15-$20 an hour. They're full time. You've got one team member full time. That could be anywhere from $3000-$4000 a month that they're spending on this person. 5% of $3000 is $150. Your software is not going to cost them $150 a month. Not even close. Even if it just helps them a little bit, it sounds like it can easily pay for itself right out the gate just by reducing a little bit of extra fat that people are padding accidentally on to their timesheets. Barima: Absolutely. It pays for itself right out of the gate. Again, looking at the ROI, you were paying this amount of money and you're saving this amount of money by using our system. It pays itself off right away. In a lot of ways, you can say it's a no-brainer to use that. Jason: All right. Is there anything else we're missing? Barima: Our pricing is very simple. It's $5 per user per month. It doesn't mean it's going to stay that way. In the future, we'll eventually introduce extra pricing tiers as we add more technology as well. We do have a $10 base fee for your accounts. The $10 base fee just covers your whole company account. Let's say you have 10 employees in your company. You're going to pay 10 times your $5, so that puts you up at $50. Then, there's the $10 account base fee that you pay every month. In total, you're paying $60 a month to manage your 10 employees—whereabouts, the time entries, the mileage, the scheduling, and a whole bunch of things—only for $60 a month. Like you mentioned, you can look at how much you're saving in payroll costs by using that. Purely just for payroll cost, you can— Jason: If it only helps them save 1%, even just a single percentage in staffing cost, it would be a no-brainer. Barima: Yes. It is a no-brainer, but you'll also be surprised not everyone finds it to be a no-brainer. You get it, but not everyone might get it that way. Yeah, it's very interesting. Jason: Very cool. Barima, it's been great having you on the show. We haven't had anybody on the show yet talk about anything like reducing or tracking time with GPS out in the field. I think this is a common issue that property managers run into, or it's a blind spot they just have they've just not been paying attention to. Something like this would probably create a little bit more safety and certainty for them. It sounds like it would also lower some of the effort, pressure, noise, work involved with timesheets, payroll, and dealing with people that are out in the field or in-house vendors. People that they have maintenance, people inhouse, property managers that they have out in the field, people doing showings. I think there are a lot of benefits here for property managers. I appreciate you coming on the show and sharing this with us. How can people find out more about Timeero? Get in touch with you? Plug your stuff. Barima: Yeah. You can visit our website at timeero.com. Visit our website. Use our live chat. You can also call into our office. If we’re in, we will answer it. If we're not, we'll respond back to you. Please do visit our website and use our live chat. Get on with one of our support agents or a customer sales agent who will get in touch with you and help you solve problems. We're here to solve problems. Get on and talk to us. We'll figure out if we'll be a good fit for you or not. If we're not, we’re happy to recommend any other solutions that might be a better fit for you as well. We look forward to hearing from you. Jason: Awesome, Barima. Thanks for coming on the DoorGrow Show. Barima: Thank you. Thanks for having me on, Jason. Jason: All right. We'll wrap this up. If you are a property management entrepreneur that wants to add doors, you want to make a difference, all the things we talked about in the beginning, in the intro, be sure to reach out to DoorGrow. We've been having great success helping clients, coaching clients, helping them clean up their business, clean up their branding, clean up everything that's preventing them from getting the deals, and the leads that they really believe they should or could be getting. The reality is that SEO won't save you. Can SEO help your business? Absolutely, but there is not a lot of search volume for property management for this industry. The best deals and leads are snatched up before they start searching on Google. You need a game plan, you need a system in place that you can grow your business, and not be waiting and relying on having the top spot on Google in order to grow. We want to help you get there. We want to help the best property manager succeed. Reach out to DoorGrow. Check us out at doorgrow.com. And be sure to check out Timeero. You can check it out at timeero.com. Until next time, everybody. To our mutual growth. Bye, everyone.
James Harper sits down with Jason Santiago, owner of FitRev in Hendersonville, TN, a private coaching and training facility. Jason's motto is "Health is your Wealth". He has been in business since 2018 and started from just an idea. Jason joined the Army in 1999 and has serviced 3 combat deployements to Iraq and Afghanistan from 1999-2012. He was most notably one of the first Blackhawk pilots to fly President Barack Obama in 2008. Now Jason tells his story to the community by supporting everyone to get to a healthier mental and physical state. gofitrev.com/
How to get out of your comfort zone by Steven Webb, episode 28 of the podcast stillness in the Storm's. Become a patron: https://stevenwebb.com/patreon Transcribe EP28 – Getting Out Of Your Comfort Zone Host and Presenter: Steven Webb ______________________________________________________ Intro: How do we get out of our comfort zone? That was one of the most difficult things we'd ever do. And the only way you hear all these wonderful quotes everywhere on the internet about freedom is on the other side of your comfort zone in this wonderful Utopian world if you could only get out of your comfort zone. What is your comfort zone and how do we get out of it? I'm Steven Webb and this is Stillness in the Storms Podcast, and I help you to get through difficult times and give you a little inner peace. Before I start on that, I'd like to say thank you to my patrons: Farrell, Clint, Sheryl, Yvonne, and Maureen. Thank you, guys. Thank you for supporting what I do. And if any of you want to become a patron, head over to stevenwebb.com and there's a link at the top to 'Patron'. Otherwise, thank you for listening to this podcast. Thank you for tuning in. How was your week then? My week has been pretty good. It's so interesting now. The world's opening up and there's so much change and there's so much frustration and there's so much anger and fear and yeah, there's a lot going on this week. There's a lot of energy, there's a lot of uncertainty and in all this uncertainty, there is this automatic out of our comfort zone. This is what we don't like, we don't like being out of our comfort zone. So I thought I'd do a podcast about comfort zone and about how we step out of it. And sometimes forcing out of our comfort zone really does help, but I just want to warn you that I'm not going to be editing my podcast in the same diligent way as I normally do. So there's going to be more 'ums' and 'ams'. There's going to be more gaps and pauses because I don't have time or the manpower or the means to be able to get it edited. I've been paralyzed from just below the neck and my fingers now been paralyzed. It takes me five times longer to do anything an able-bodied person could do. So in order for me to get the podcast out every week, I'm going to do less editing. You are warned. Comfort Zone I was talking on my live today about my daughter. My daughter, Camber, she's now 23. And she used to play this computer game called Spy Row. And she used to play this same level for months and months and months. And it wasn't even getting through the level, it was like a pre-level running around. So you would run around on these little fields and jump in this water and over this little bridge and you would choose places to go into, to do the levels. Within each one of these levels, there were things you had to do. People you had to jump on and kill and buses you had to take out. But she wouldn't go in them and I was like getting very frustrated. I was like, "No, Cam, you've got to go into these levels. You're never going to get forever. You'll end up getting power-ups and you can jump higher and you can do all these things." She is like, "No, I'm good." And I'm like, "Yeah. But we've watched you play this running around, jumping into the water and jumping out the same area for like weeks now. Please, can we see a different area?" "No, I'm good." "Aren't you bored we're playing the same thing?" "No, I'm good." And I really couldn't understand that. I really got quite frustrated and sometimes I got quite like, "Well, Camby, you're never going to get anywhere unless you actually just go through the door. Go on, just go do it now in front of me, I'll help you." And I used to be quite frustrated, which is the right word. I don't want to make it any stronger because it bothered me, but not too much. It was just, I couldn't sit there and watch her for very long. And I now realize why. It was okay understanding what she wasn't doing right or what she should be doing. I never understood why. And of course, she didn't want to aspire to get hurt. She didn't want to get hurt. She didn't want to go through the fear that feeling of somebody jumping out. Now, when she was ready, she took the step. When she was ready and confident and okay to venture out, she took the step. It wasn't my business to know when she was ready. And I want to tell you another story. Shortly after I broke my neck, I was on the spinal unit. I had just got out of bed a few weeks previously. So I'd learned to push my chair really quite badly. It was a manual wheelchair. It was an NHS one so it was a good quality because they were our permanent chairs, but it was also, they weren't lightweight. They were very much a government-issued chair and they were heavy. And because I've got no triceps in my hands that worked properly, I could not push the chair in any meaningful way. I could get the momentum to go forward, but then turning any corner or turning on the spot was incredibly difficult. To push one wheel one way or the other wheel the other way was like really hard and it must have been painful for anybody to watch us do it really slowly. Well, a group of carers or nurses came to the spinal unit for the day and me, Alan, and Jason was asked to go in and do it a small speech, a small chat. I've never done anything like this apart from when I was at school and I wasn't really in any kind of drama class. So standing out in front of anybody, it was just something I did not do apart from telling the odd joke when I was a child in the, I suppose, greenhouse when we had a barbecue with friends. But essentially this was something new and I was terrified. I can remember the hour came, counting down. "What do you want me to talk about?" I said to like the sister on the ward. "Oh just talk about what it's like to be first injured, what it's like to be, from your perspective, of breaking your neck and things like that." I was like, "Yeah, but I don't know. I don't know." But in the end, I said, "I'll do it. I'll brave it. I'll do it." And I would never have done it unless I had two people with me. So it came to the time and we pushed our wheelchairs up there. The door opened and I was the third in the row. And pushing us out, it must have been an absolute comedy if it wasn't so painful for us all; completely straight face, completely serious. Jason goes in first. Now Jason, his arms were longer than his body, I swear, and they used to wave in every direction. If there was ever an orangutan in a wheelchair that was him. And then there was Alan. Alan was very serious, very subdued. And then there was me. I don't know what I was, I have no idea. I could see what they were, but I couldn't see what I was. And Jason pushed himself in first, joking, and then Alan pushed himself in, and then it was me banging myself into the back of his chair because I wanted to get in as quickly as possible, and I didn't want to be stuck out too far either. So the balance was basically crashing into the back of his chair because once I pushed forward, I couldn't stop. And I went in there and I'm asked to turn around on the really low shag pile carpet. And I'm asked to turn up and face, it was about 30 people. And I spoke about the dangers of diving and I was terrified. I thought it went absolutely terrible. I was sweating. I was nervous. Every word I said, I swear I stuttered because I used to have a terrible stutter. And then I left. And I was down on the ward, about 10 minutes later, I don't know, a couple of hours later, I have no idea, really, one of the nurses came down and said, "Oh, they would like a word with you." I was like, "Who?" "Oh, one of the people in the audience would like a word with you." I was like, "Oh, okay. You have to push me because it's like, where I'm at, it'll take me like 20 minutes to get there." So the nurse pushed me and we got up there and the lady looks up and says, "We would like to help you." I was like, "Why?" She says, "Well, you wanted to do some kind of campaign to stop people from breaking their necks and do some kind of warning. We'd done a whip around with some money. And we thought what you said was really powerful. We thought you were amazing." I was like, "I thought I was a bloody mess. I thought it was terrible.” It was so raw but I guess it was real. And the point of it is that there was about, I don't know, $18, which would be about 12 pounds in there and enabled me, I kinda went down with it because it was some months before when I come home but that was like 27 years ago. Getting out of your comfort zone in stages The point of getting out of your comfort zone is you don't have to do it all at once. You don't have to go and jump metaphorically. Your comfort zone, it's fine for certain situations, but you don't have to be ready. You don't have to be so perfect and ready to leave your comfort zone. You know, just like Camber, my daughter, with that game and just like me, if I'd waited years and years and years until I was the perfect speaker, I would have done no better. If Camber had waited and waited and waited, she would have done no better on the other speeds because she would not have known what she was up against. The thing is we have to grow our muscles by doing, we have to leave our comfort zone. We have to put on a different movie if we're a child. We have to stop redoing the same day again and again and again. And it's really difficult. It's not easy to do something different. And this is why in this time of lockdown, in this time of unrest, we fear discomfort. The greatest love you can give a child is comfort, security, love, and safety. We almost ask our children to stay safe, not to get out of their comfort zone. Don't do anything that's gonna hurt you and then when a child goes out and they do something that hurts them, we're like, "Why did you do that? Why did you climb on that?" So, we almost want everybody and we get taught not to go out of our comfort zone. I'm not saying run and jump. I'm not saying dive over a wall in the swimming pool as I did. I'm saying go down the road on the pushbike that you're not used to doing. I'm saying, read the book, watch the movie, learn something different. If someone's offering you an opportunity, take it and learn along the way. If you want to start up a business, you don't need to know about taxes and all the 'how to register a business', designer logo. If you want to do public speaking, you don't have to be a perfect public speaker. If you want to do Facebook Lives, if you want to start up a podcast, you don't have to have all the perfect equipment. You don't have to have the gift of the gab. You just have to start. If you want to do a podcast, just to record five minutes talking about your favorite subject. You don't have to decide your whole podcast or 120 episodes. Failure is progress The problem is we look so far down the road and we think we cannot get there so we don't bother. Getting out of your comfort zone is not about having the perfect sharpened sword. It's about knowing that you're going to learn along the way. It's about knowing that failure is okay. Failure is learning. I can list all the times where I've put out something that's just terrible. Look back at my first Lives, look back at things I was doing three or four years ago. I was where I was and jumping out of that comfort zone has given me more confidence in recording this podcast. Every podcast, I'm slightly out of my comfort zone. Every Live, I'm slightly out of my comfort zone. If I get too comfortable, then I'm not learning, I'm not growing. I know comfort feels good and I know fear feels terrible, but we should have fear, recognize the fear and go, "It's okay. I'm not going to go all the way. I'm just going to take a step, dip my toe in." So to speak. That's wisdom, dip your toe in, check the depth of the water. I'm joking about that and I'm laughing at the time only because I broke my neck in the swimming pool when I dived in. It was the deep end and it was lit up and it was full of water. There were so many rumors about my accident over the years, they are just funny: "He must've been drunk." "The pool was empty." " It was the shallow end." None of those things are true. What's true is I was a dumb ass and I was showing off; that's the truth, but that's okay. When we were younger, we haven't got a defined comfort zone so much as we have when we're older. So hopefully, my stories have helped you recognize your comfort zone, recognize the comfort zone in others. And just think today, how much do you miss out on staying in your comfort zone? Where in your life are you just staying in your comfort zone because it feels good to you? What things have you said no to that you don't believe you had the ability or capacity to learn, to be able to grow into that role? And there are many things I've said no to and knocked back. There are these people I would like to have on this podcast. There are people I would like to interview, but I don't message them just in case they say, yes. What happens if I message like Richard Rohr and say, "Come on my podcast"? He's a brilliant Franciscan priest, that would just be an amazing conversation. What would happen if I messaged him and said, "Will you come on my podcast?"? What would happen if he said, "Yes"? That would mean I'll be out of my comfort zone and I'd have to grow. And now here's the problem; I'd now have to email him and ask him, don't I? if any of you know Richard Rohr, tell him I'm trying to get out of my comfort zone and I would love for him to come on my podcast. He's a genuine, such an open-hearted, warm, loving character. He taught me so much about the true self/false self, the falling upwards, the first and second half of life. Outro: But yes, comfort zone, it's hilarious. So get out of your comfort zone, head over to stevenwebb.com, and click to have a chat with me. I don't charge, it's donation-based only. And see if I can help you if maybe you have anxiety or depression as a visitor at the moment, and you're struggling with finding inner peace in this uncertain difficult time. And I get it. There isn't any shame in feeling all those things at the moment, there's no shame in feeling them anytime. So head over to https://stevenwebb.com/ click on over, become a patron, if you would like to support and get the more inside stuff of what I do. This stuff is not available elsewhere. Take care, have a wonderful day. And the website is stevenwebb.com. Bye.
Today’s guest is Jason Reid. And this episode covers arguably the most important conversation we all need to be having. Jason is the founder of ChooseLife.org, whose mission is to end teen suicide by 2030. This movement was birthed after Jason’s 14 year old son tragically died by suicide in March of 2018, flipping Jason’s world on his head. Now Jason is determined to reach every parent and family about the most important conversation we need to be having. Jason has given 2 TEDx talks and spoken to various schools and organizations on the topics of teen suicide prevention and mental health. He produced a full length documentary called Tell My Story, which documents Jason’s journey as a father to understand the suicide crisis, and voices the radical shift that needs to happen about our culture’s stance on mental health and teen suicide prevention. Jason is also a highly successful entrepreneur, a renown coach and consultant on leadership, and an author of multiple business books and children’s books. The companies that Jason has started employ thousands of people, and we dive into how Jason has stepped up to lead his companies through the radical shifts happening through Covid-19.. This interview is packed with valuable lessons, important insights and emotional stories that I know are going to really resonate with a lot of people. So without further ado, here is today’s episode with Jason Reid.
In this episode of the Healthy, Wealthy and Smart Podcast, I welcome Jason Van Orden on the show to discuss personal branding strategies. Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals. As a consultant, trainer, and strategist, he draws from more than fourteen years of researching top Internet influencers and experimenting with his own personal experience. His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating seven figures in online course sales, and 8 million downloads of his podcast. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve. In this episode, we discuss: -Three keys to good brand positioning -How to overcome imposter syndrome and position yourself as an expert -The magnetic messaging framework -The compounding effect of your impact on the world -And so much more! Resources: Jason Van Orden Website Jason Van Orden Facebook Jason Van Orden Business Page Jason Van Orden Twitter Jason Van Orden LinkedIn Jason Van Orden Instagram Impact Podcast Free Gift: https://impactdownloads.com/messaging For more information on Jason: Since 2005, Jason has worked with over 6000 students and clients, teaching them how to monetize their unique brilliance with content marketing, scalable courses, and automated sales systems. Many of his and students have built multi-million dollar businesses and have become top authors, bloggers, podcasters, and speakers in their field. In September of 2005, Jason co-founded the first ever podcast about internet business and online marketing. It quickly became one of the top business podcasts in the world. To this day it’s one of the most profitable podcasts on iTunes — having generated millions of dollars in sales directly from his podcast. Jason has spoken around the world at some of the biggest conferences (such as CES, National Association of Broadcasters, New Media Expo, and many others) teaching how to use Internet media to launch and grow influential personal brands. In 2006, he wrote the bestselling book, Promoting Your Podcast, in which he was the first to “crack the code” for optimizing podcasts to get maximum exposure on iTunes. His work has been used to teach marketing at the university level and has been referenced on sites such as Forbes.com and Entrepreneur.com. He also practices what he preaches, having created world-class, influential brands of his own. Read the full transcript below: Karen Litzy (00:01): Hey Jason, welcome to the podcast. I am so happy to have you on today. Jason Van Orden (00:05): Well it's great to be here. Karen, thank you so much for having me. Karen Litzy (00:08): Yes, and as you know, I've been a fan of yours for a while and as my audience knows, I actually took your course on how to kind of juice up your podcast last year and I thought it was super helpful. So I want to thank you for that and I sort of raved about it to my fans on social media and here in the podcast. So it's such a, it's going to be so great to have you on today. So, yeah, thanks. And today we're going to be talking about if creating an irresistible brand and then once you have that brand, how do you create sources of income? Because of course we all want to make a living, we all want to help as many people as we can while we're doing it. But the first question I have for you is, what is your definition of a irresistible brand? Jason Van Orden (01:04): Sure, yeah. Good question. So in the work that I do, you know, I work with people who have expertise that they want to get out there in a bigger way and you know, some kind of message, some kind of stories. So you know, they really want to be recognized or known or even just increase their own ability to help and impact and reach people with what they do. So just to let people know, I'll be talking mostly in the vein of what a personal brand is. I know sometimes we would hear a brand and we think like Coca Cola or AT and T and certainly there are much bigger brand companies as well, but we also don't want to confuse it with brand identity like logos and like your letter head. And certainly, you know, those are assets that get used in order to maybe establish a recognition of a brand. Jason Van Orden (01:49): But really, yeah, what we'll be talking about and how I define as much more about like how are you perceived in the marketplace, especially by those that you want to reach and do business with you, you know, the people that you want to serve and that you want to perk up, pay attention, and listen when you've got something cool to share or sell or you know, offer as help. So, it has to do with, you know, them seeing, you know, here's who you are, here's what you do, here's who you help and here's what you have to offer to them. And hopefully those perceptions are accurate and complete and compelling so that you successfully can get their attention and move them towards doing business with you. So that's kind of an in brief how I would make some of the specifications of the word brand to make sure that we're clear about what we're talking about. Karen Litzy (02:38): Yeah. And I think that's really helpful because I think you're exactly right. When people think of brands, they do think of those big international, huge brands, like you said, Coca-Cola, Nike, Apple, which is certainly a brand. But I think for the sake of the audience listening to this, they want to know about that more personal brand identity that you were talking about. So let's talk about how to create that. So how do you create this sort of irresistible brand that you want your ideal customers, you want to be perceived as something that is so necessary for them. How do you create that? Jason Van Orden (03:21): So yeah, there are three pieces to having a good brand positioning. And, and by position, I mean, again, establishing that place in the marketplace that you want to sit. And so the first is to know like, okay, well here's who I ideally want to reach and serve and being very clear about that. I mean, there's an example I use for instance, digital photography is, I have a recently a client I was working with, who wanted, you know, a successful digital photographer wanted to get out there and help other digital photographers. You know, had great career, great clients and projects and things, and he knew there are a lot of people who kind of knew his work and wanted to be, do some of what he had been able to accomplish. And so, you know, I was like, okay, great. Jason Van Orden (04:09): I want to build up my brand more and not just you know, do this. This work where I got hired to go and do thermography and digital photography. And so I said, well, we need to get very clear about who do you want to help with these skills. Is it the already established professional? Is it the somebody who wants to make that jump now to being a professional, you know, they've studied and they've, you know, pretty serious hobbyist or something. Or do you want to help people who just have an iPhone and wanting to take more beautiful pictures with their iPhone? Like these are all different audiences, but under that umbrella of digital photography. So it's being very clear. And sometimes that's specifying a specific demographic though it needs to go. I think even in much, much deeper than that. Jason Van Orden (04:51): And you know, are there certain age groups, but the biggest thing to really understand is what are the outcomes or results that you want to help them to reach? I think it's really important to define the target customer, the intended customer in that way. Because when it comes down to it, I mean their age and their gender or these different things might help you if you're running ads and want to know where to reach them. But really ultimately the way you want to define them as it's like, Oh, these are their unfulfilled needs. These are what are the things they're actively looking for. These are the pains they're experiencing or the goals that they haven't met that they would like to meet. And those are the things that I can help them with, which is the second piece. Jason Van Orden (05:35): Once you know the ideal customer that you want to reach and serve, the second piece is, Okay, well how do you want to serve them? What are you going to deliver if you are there specific ones of their pains that you want to help them with or the unfulfilled goals that you want to help them with. And we call that, you know, the value proposition or the thing that you are presenting to them, whether, you know, and might be as services or products or other things we can get. It's a into that later. But so it's who are you serving, how are you going to serve them? And then there's also this third piece that's just who you are. And particularly in the work that I do and helping people with their personal branding there's a lot of noise on the internet and it can feel sometimes if you are somebody who ever does post on Facebook or put something out there and maybe you're hoping people might see it, it's easy to feel like, Oh, that's just going to get lost in this sea of sameness. Jason Van Orden (06:31): And so many people saying different things or the same seemingly the same things. And it's knowing that as tried as this might sound, you know, we each have our unique perspective, our unique approach, the experiences we've been through. We have our you know, our approach to things to bring to the table. And in the same way, here's my vision for people who want to have a personal brand is that in the same way that Spotify now has really trained us to be able to find whatever we want to listen to. I mean, whatever genre, whatever into your popular music like you can, there's a vast catalog and now it's not about what 100 CDs you own. It's like now you like near infinite choice. And so you have these very personalized playlist and stuff and Spotify is insanely good at them. Jason Van Orden (07:19): Making recommendations for us as well in that same way, be thanks to the internet over the last 10, 15 years, all the other myriad of problems and populations who need help out there and in solving and guidance, you know, there's a slice of the world that's looking for your approach, for your flavor. You are that hidden gem of a band on Spotify, quote unquote, right. So it's something about the way you show up and make them feel they're present the information or guide them or the values you have or some kind of shared meaning or something where you know, you seem a lot like they, you know, you've been in the place that they have in the past and they resonate with that. So that's the third piece of the personal brand is knowing what you bring to the table in those ways. Jason Van Orden (08:06): And it just really owning and realizing that you do have that perspective that many people will want to specifically hear from you. Karen Litzy: Okay. Wow. Okay. So I am going to recap that really quickly. So first you're where you want to be clear about who you want to serve. Then you want to be clear on how you're going to serve them. And then who are you and what do you bring to the table? I mean these are, I feel like number one kind of getting clear about who you want to serve. I don't know for me that's probably the easiest of the three. But getting, I think drilling down to who are you and what do you bring to the table that can be kind of difficult to pull out of yourself. Do you have any tips for the listeners on how they might be able to do that? Jason Van Orden (09:04): Absolutely. For me, I'm being totally selfish, absolutely not a problem. It can be hard to uncover those things. And one of the reasons why is that we often don't see what is interesting or special or valuable because it's commonplace to us and you know, and then just get old human nature. We haven't yet imposture syndrome or just feel like, Oh to like, you know, say, Oh, I'm strong in this area. Just feels not humble or something. So, you know, these things get in our way of seeing what we have to offer. And so in the work that I do, I have a lot of exercises and frameworks and things that I walk clients through to help them uncover and discover the different parts of their voice and that we're talking about. So I'll just drill into to one area here that I think is really important. Jason Van Orden (09:53): Like I said, very noisy on the internet, but if you can get this, this sense of resonance resonances, you know, if you've ever you know, maybe you've been seeing it in the shower or something happened, just hear it just the right note and it's just like, Ooh, it just gets really big. And because you hit just that right note that in that space sounds really big and that's what you want when somebody comes across you and your message. So here's a little framework in my research about personal branding, I've seen a lot of work. I've seen a lot of research I've done out there about the importance of purpose based brands. And when I say that I'm talking about companies like whole foods or Patagonia, there's a very specific identity. They stand for certain things. They have a certain vision of the future. Jason Van Orden (10:38): They guide their company according to that. Their messaging community, certain things in a very clear and compelling way. And that's just two of many examples I could go to. And the research is clear that that leads to more loyal customers, repeat customers, you know, fans and advocates that share your stuff with other people. And this is what consumers want today. Thank goodness. You know, I think 10, 15 years of some really just like shenanigans in the corporate world, not only I dimension, just upcoming generation of millennials, that purpose based stuff has gotten really, really important. So what does that mean for you? How can you you know, if you're feeling driven by all this, you probably do have some kind of purpose inside you. But what does that even mean to like clarify and communicate that? So here's a little framework that I have. Jason Van Orden (11:23): I went and I study kind of the work I've done helping build personal brands as well as some of these companies and what they do. And I came up with five elements. I'll just briefly go through, I call this the magnetic messaging framework and it is one of many facets he can pull up to really find that uniqueness about you. So first thing is beliefs. What do you believe at the core that drives the core of the work that you do? What do you believe about the world? What do you believe that maybe goes counter to what is popular, you know, wisdom in your industry. What do you want the people that you want to reach and serve? What do you want them to believe after they've worked with you or come across, you know, your offerings, what do you want them to believe about themselves and about the world? Jason Van Orden (12:04): So I'll just use myself as a quick example here. I have this belief that we do need more people out there building that personal brand, rising up and owning it and going and finding that slice of the world that they can help. And if we can have a ground swell of that will solve a lot more of the world's problems than if we were just to leave it to, you know, big corporations, big organizations, government, whatever. I mean, Hey, they have their part to plead to. But this is a wonderful opportunity the internet has given us. And that's a belief that I have one of many that drive my work. Second of all, vision, what is the vision you have of the future? I'm not talking about just a vision statement for your business and all that might be important, but paint a picture like this is the future I want to see and work for and create. Jason Van Orden (12:44): I'll give you an example from another woman that I was coaching where she is in the health. And actually she was in the dieting, you know, what you'd call even the dieting industry and she has as a recently in last couple of years, stop using that word at all. She came across some research and things. She said, that's it. I gotta stop talking about dieting when it comes to the women I'm working with, you know, with helping them love their bodies and different things. And, you know, she decided I have to take a completely different approach and she now believes it has this vision of the future where like we get rid of the dieting industry or that world, it may seem like a huge daunting task, which is like, we absolutely need to take that down. It is not serving us well. Jason Van Orden (13:22): So that's, you know, a big vision thing. It's bigger than her. And when people do business with her, they are, they also see themselves as being a part of that and people want to be part of something bigger. Again, going back to companies like Patagonia or whole foods, there is a certain vision you know, Patagonia is all about like the sustainable future, right? So what does that vision you want to create? So beliefs and vision, value, we always talk already talked about it a little bit as being very clear about what you offer to them, what's in it for them if they do business for you. The fourth thing is contribution. So what do you bring? What does your work do that goes beyond the monetary exchange and the value exchange with your customer. I mean, that's important and they pay you and you render a service or give them the product or whatever the case may be. Jason Van Orden (14:04): But how does that contribute to the community or the industry or even the world at large? And I'd like to think that in the work that I do helping elevate all of these thought leaders that it contributes in that will solve more of the world's problems. I mean, I'm not claiming that myself, I can go in and help enough people to solve all the world's problems, but I'll make more of the dent if I help more people find with their ideas and their expertise, the people in the problems in the populations they can help the most. And so that's how I see my work contributing even beyond what it does for directly to my icons, my customers. And then the final thing is a reason why you do what you do other than making money. And for me, once I was one simple example is I see it as a compounding of my own impact and specifically working with people who want to have a personal brand and be a thought leader or get their ideas and things out there in a bigger way. Jason Van Orden (14:58): It's like, well, Hey, it's like compound interest. I help you know, a person they go help 10 or a hundred or a thousand. Then I helped another person and they help 10 or a hundred or thousand. And so that's a reason why I do what I do besides money or the freedom directly benefiting to me. So those five things, beliefs, vision, value, contribution, and reason why, if you flesh those things out and then talk about them in your content and your keynote speeches with your clients in your marketing, in your say on your website, on your about page, on your social media, now you're going to be creating something that really has a uniqueness around it. And that's one key way to do that. Karen Litzy (15:35): That was great. Thank you so much. And I really loved that end piece. How you finished on that? That concept of compound interest. Yeah. Because oftentimes we don't think about what we do as effecting the, we kind of only think about it as I am working with a patient and I make a difference in that patient's life. Right? But I'm not thinking that because I made a difference in this patient's life. They were able to make a difference in their children or their parents or their friends or their family because they're going out and doing what they're meant to do because I help them do that. Karen Litzy (16:18): And I just, yeah, I just, I love that concept and I don't think I've heard it really put quite that way before. And I think it's just wonderful to think about it that way so that when, cause oftentimes as healthcare providers we can be a little shy, I guess it could be the word or uncomfortable with asking for monetary exchange for what we do. Right, right. And yeah, a lot of times, especially in healthcare, you're tied to that insurance system where, you know, you're waiting for the insurance to pay you or you could have a cash based business where the patient pays you directly. But so often there's this shyness or this inability to kind of ask for that monetary contribution. And I think people get so fixated on that that you forget about all the other stuff that you're doing. That sort of compound interest that you said goes beyond that monetary amount. Because I think if people see that, then the monetary amount, yes, we need to make a living, but people will be like, yeah, sure, here you go. I get it. Jason Van Orden (17:33): Yeah. Right. And when they understand yeah, and it definitely comes across again, by the time they do business with you, with this kind of messaging. Yeah. People, not only are they just like identified with you and like, no, I want, I want you, I want to be the one to help me. But yeah, they understand that and whether it's conscious or unconscious and says, yeah, this idea of like, Oh, I'm also part of something a little bigger than me here. This is cool. You know? And that's what people want these days. Karen Litzy (17:59): Yeah, absolutely. Well, now let's say we fast forward. We have gone through that framework. We feel like we have a good solid footing on what our brand is and our messaging. So let's step into now how to create sources of income from that messaging. And that messaging, of course, is using our expertise. Jason Van Orden (18:28): Yeah. So when it comes to creating different sources of income, there's one key asset to be very clear with. And then I can share another four-part framework. I'm big fan of frameworks and we've actually covered some of the pieces of that framework which are being very clear. So there's four pieces to coming up with some kind of offer. When I say offer, it could be a service, it could be a product, you know, something that you're offering to people to buy and exchange value with you. So the first piece is well, we already talked about knowing very clearly who your ideal audience, customer client is. And then the second piece is being very clear about understanding the outcomes and the results and the unfulfilled needs. What's most important to them, what's top of mind? What is their, what I call their tooth ache, pain and other, they literally have a two thing. Jason Van Orden (19:18): But I use that as an example because if we have a tooth ache and it's not going away, we're going to call the dentist and go get it checked out. Right? It suddenly becomes a top of mind thing. So how do you know what that is? Well, you go when you talk to them. I'm always encouraging my clients to go and do market research in the form of having conversations with people who fit the description of their ideal person, the person that they want to reach. And this could be current clients or past clients are also just people who aren't, haven't done business with them. But you know, for you, Karen could be listeners of your podcast or people who are on your email newsletter list and you know if you regularly get on the phone with them and it's not to say like, Hey, I have this idea for a product. Jason Van Orden (19:59): What do you think? It's really to listen a lot and ask good questions to hear about their experience. You know, what are they dealing with? What are they trying to accomplish? Why haven't they reached that? That's the big thing is why haven't they been able to do that thing that they want to do yet? What myths and misconceptions are they maybe dealing with? What questions do they have? What's not? What knowledge gaps, what tools do they need to acquire, what have they tried before that maybe didn't work for them? So you know, the better you understand their experience in this way, then you as the expert can, you'll see the through lines, the thread that draws the jury, that ties these conversations together. And you can kind of like read the tea leaves so to speak and go, Oh, okay, I'm seeing something that's missing here. Jason Van Orden (20:36): Or something that I think that I could do in a particularly helpful way. And then at that point, you've got, you know, those first two key components, your ideal customer and their ideal thing that's really important to them. And that's, we're going to come up with a great, a great offer. Now to get a little more specific at that point, you as the expert have some kind of process and this is the third piece, some kind of process for helping them get from a to B. You know, so if you're a physical therapist, I mean, I, I'm not claiming to know that much about physical therapy, right? But like I've done some before. I had a knee injury and then you need to get some range of motion back. Right? So the third, the physical therapist I went to see, you know, immediately, you know, it was assessing and everything and then in her mind was, you know, going, okay, yeah, here are the things we're going to need to do to do over the next several weeks. Jason Van Orden (21:25): Then a process to bring that to bring that about. I have a certain process that I go through to help my clients, you know, figure out what their personal brand is or you know, create and launch their first online pro, you know, I different. And so if you're very clear about what that process is and particularly kind of your unique approach to it, again, going back to what's unique about what you offer that process now is something that you can wrap in a variety of what I call experiences, which is the fourth piece. So we have the ideal client or customer, we have their ideal outcome. We have your process for helping them reach that outcome. And now it's just a matter of wrapping it in different experiences. Now, here's what I mean by that. If we imagine a spectrum and on one end of the spectrum is kind of your, what I call your high end high high touch offers. Jason Van Orden (22:13): So that would be, you know, as a physical therapist, the hands on one-on-one work as a consultant, as a coach showing up one-on-one or the, you know, so it's much more nuanced and direct and people are going to pay more for that kind of experience and expertise on the other end of the spectrum with clients that I work with is something that would be like purely hands off. Something like a digital course for instance, that you know, somebody can buy the so, you know, say I went online and I'm sure there's a lot of physical therapists can be like, Whoa, bad idea. You need to actually go to a physical therapist and understand that maybe you know, putting aside my ignorance about all of the physical therapy, you know, maybe then as a thing, after they worked with you for several weeks or whatever, there's some, you know, downloadable set of videos that then they can go through on their own at home or you know, whatever it is that you're wanting to help people with. Jason Van Orden (23:02): So that's at the other end of the spectrum, purely digital do it themselves. And then there's everything in between and you're basically asking yourself three questions. It's like, okay, how are people going to get access to me through this offer? And so, you know, is that going to be direct one on one? Is it going to be, maybe there's some kind of, you know, a lot of my clients end up performing some kind of like group Q and a or coaching calls, whether they can help a group of people at once. It's kind of like, you know, your Lyft or Uber share ride. If the driver has three people in the car, they're getting paid by three people as opposed to one person. Right? So that's a, you know, how do they get access to you and finding a more scalable way to do that. Jason Van Orden (23:38): The second thing is how do they get access to the information? And that might be, you know, through like you did that podcasting course. I did that, the information, there was a series of group calls, several people on a call and I was doing those trainings and then saying, here's where you can walk away now and the action steps and what to do next this week with what we've talked about. So how do they access the information or the knowledge or the tools? And then the third question is how do they access each other? And this is a powerful thing and wrapping in an experience. Because if you have a lot of people showing up, have similar goals and desires, it's actually you really valuable for them to be a part of a group of people who are working towards similar things and normalizes, you know, the issues that they're dealing with. Jason Van Orden (24:22): And they can get insights from others who are in the same place as they are. And this is where we see things like Facebook groups or LinkedIn groups or Slack you know, channels or ways that your clients can actually talk to each other, which again, it's huge value without your direct input. Other than that you connected them. So when you have those four pieces, the ideal client, their ideal outcome, your process for getting them there and then deciding of what is the experience, you know, now you can craft. And the cool thing about knowing clearly what that process is and maybe take that first piece of the process that's like an assessment piece or whatever the first step is. And you can make that a smaller product and make it lower price. So it's easy for people to go like, okay, yeah, I'll say yes. Jason Van Orden (25:04): Did that baby step into doing work? You know, or experiencing your expertise in some way. And then all the research tells us they're likely that way. More likely now to do business with you again and spend more money with you at that point. Or maybe you decide it's time to write a book. Okay. The book is maybe an overview of your process or you get invited to do a keynote. It's like, okay, there's, well here's one slice of my process, one, one, one piece of what I help people with. And that can be the basis for that for that keynote. Or maybe you decide, okay, now I want the entire process packaged up as a group coaching type experience that happens over eight weeks online or a two day workshop or right now you can, you can play with it in a lot of different ways, but that process is a really important asset. So those are your four steps and kind of how all those pieces come together. Karen Litzy (25:51): Awesome. Well, I love a good framework. So thank you for that. And there's one thing that you said as you are kind of going through that framework that I just want to back up and touch upon is that idea of being an expert. So oftentimes, and again, you touched upon this as well, is that feeling of imposter syndrome and things like that. Is that feeling of, am I really the expert? Like there are people out there who might have more experience than I do. How can I put myself out there as the expert? So what do you say to that? Jason Van Orden (26:29): Well, there probably are plenty of people out there who have more expertise than you. There always will be there. People have there have more expertise or experience in marketing branding to me. But again, it goes, there are too for people to do business with you. It's about trust. And trust is actually made of two components. It's made of credibility, which, you know, that's expertise. Have you, you know, done the hours of mastery. You've gotten the degree if you need it or whatever. It goes into that credibility. Have you gotten results for people before? And we lean on that a lot and that's okay. It is important. But then likability, credibility plus likability is trust. And often that likability is even more important than the credibility. Now again, you need to be able to deliver the results, but what does that likability, well, that goes back to resonance and for some reason, I mean, I think we've all, you know, I could have gone to one physical therapist and been like, yeah, something just doesn't drive here. Jason Van Orden (27:16): I need to go to another whatever for whatever reason. Right? And at that point, it wouldn't have been like, which one has more experience? It's like, which one do I vibe with? Or if you've ever gone to like hired a therapist or something like that, right? Just to kind of give a little more of an extreme example. But so that's one thing I would say. Another thing is that you know, if you do struggle with impostor syndrome, a great Google search to do is imposter syndrome celebrities. And you're gonna see a huge list of like Tina Fey and Tom Hanks and Maya Angelou and people who are like stories. Like, why are these people like doubting themselves? They're like, amazing. Then another thing that I would say to that is, you know, that process of going and having those conversations with your marketplace, those can be very energizing and actually confidence boosting. Jason Van Orden (28:04): Cause as you're talking and hearing their experience, it starts, you start going seeing it's like, Oh yeah, I can help with that and start getting excited about it and wanting to do it. And so that's another, you know, little anecdote to that. And in the end it's, you know, you don't ever have to be claimed to be something that you're not, you know, you very clear and you know, again, what your strengths are, where you can create results to what extent, and there are going to be people that just decide to work with you for a number of reasons. And it's not just going to be price or geography. Sometimes it might be, but again, if you know, that resonance piece comes in a lot too. So there's a few different things. And then the last thing is all I can say is like, go back to my belief that it's like, look, there's so many people in this world, 8 billion plus lots of problems to solve. Lots of people looking for guidance and help. So, you know, be that one specific band on Spotify, be that one person that knows that slice of the world is looking for. I'm going, you know what, you're the person I've been waiting for to hear this from. So how can I work with you? And that's what we're going for. Karen Litzy (29:08): Perfect. I love it. Now as we wrap things up here if you could leave the audience, although I think what you just said was probably, I shouldn't have even asked this question, but I'm going to ask it anyway because I want you to be able to kind of give the major points you want people to walk away with from this conversation, even though there were so, so many, I took a lot of notes. Jason Van Orden (29:34): Yeah. I mean, I'll just punctuate kind of the big point. And, and with just a very brief anecdote or story, and that is like back in 2008, I got a phone call from a woman in Austin, Texas. She had a child, she was pregnant or no, she had two kids at the time. And she, both of her pregnancies had been very high risk. In fact, she had gotten put on bed rest, you know, or you have to stay there for months and I'm sure that's gotta be so stressful. And it was a really difficult time for her. She from the African American community and she just found that particularly in that population, the resources for high risk pregnancies were really under like the date. There just wasn't enough of them. So, you know, fast forward, she's got her two healthy kids, thank goodness everything. Jason Van Orden (30:19): And she's like, I want, I need to share my experience and my story, you know, she's even gotten, you know, gone and gotten some what's the word I'm looking for, you know, accreditations or even, I can't remember exactly what she, you know, went and trained in, but she definitely got some that credibility expertise part, but then she also wanted to share her story. And so she said, can you help me launch a podcast? I said, yes, absolutely. So she hired me to coach her and consult her through that. And you know, fast forward a few months, or maybe it was a half a year or so, and she started getting emails from people in Ireland and Australia and Oman in the middle East. And you know, this one woman and in Oman said look, I gotta thank you for helping. Like save my child. Jason Van Orden (31:04): I hadn't, no, when I found out that I had to be on bed rest and there was this high risk of losing my pregnancy, like I didn't know what to do and where I live, there really isn't like what much support or empathy and so your story, your podcast, your perspective, your expertise gave me the strength, the will, the knowledge to be able to get through that difficult time. So what I'm trying to punctuate there is like how many of those connections are waiting for you out there, the listener, you know, who's listening to this right now and whether you reach them through a podcast or a blog or videos or through social media or speaking or whatever the case may be. There are absolutely those stories. You know, that that story can be true of you. And that's why I do what I do is to multiply that phenomenon that I've seen time and time and time again over the last 10 or 15 years. Karen Litzy (31:54): Yeah, I mean you just, you never know who's listening or reading or watching and you never know how the words that you say can truly, truly affect another person. And that's a great exit story is a great example of that. Jason Van Orden (32:10): And I don't know if you can hear a little bit of music, Karen? But somebody is having a dance party with their car suddenly. So that's not just me like, you know, winding down our interview with like, I'm going to do a saucer. Karen Litzy (32:21): You're in a play, you're going to play yourself off at the Oscars. Just slowly playing yourself off. That's so thoughtful. Well, actually before you exit, I have one last question. So I ask everyone this, knowing where you are now, in your life and in your career, what advice would you give to yourself as that young guy straight out of school? Jason Van Orden (32:49): Yeah. Well wow, that's a big one. I mean, I think what I would say is that, you know, you're only scratching the surface when it comes to what's possible for you and especially in getting to know yourself. So just, you know, keep searching, keep looking, keep discovering and uncovering the layers of yourself. And because, you know, that guy thought he was going to be an engineer for the rest of his life and so many other, I'm such a different person now and that's good. I mean a lot of growth and hard things and went very different directions than I thought, but it would just be that encouragement. It's like, look, you're just getting started and thinking is going to be very different. But you know, keep, keep digging and hoping and pushing and even when it gets hard. Karen Litzy (33:35): Great advice. Thank you so much. Now Jason, where can people find you? Jason Van Orden (33:40): Yeah, so I actually have a new podcast where we dive into stuff like this. It's a podcast called impact, a subtitle, how to build or how to grow your thought leadership brand and business. And so you can check that out and find it on all the major directories or at jasonvanorden.com. And then the one other thing I'll mention is if you go to magneticmessaging.download, you can download, you know, I went very quickly through those five aspects of the messaging, but you can download the framework, it's like a full guide with questions. Take you through that and if you want to dig into that exercise some more. So that's magneticmessaging.download. Karen Litzy (34:20): Awesome. Well thank you so much. And just for everyone listening, we'll have the links to everything that Jason just said. So his podcast, his website and the magnetic messaging over at the show notes for this episode at podcast.Healthywealthysmart.com. So if you weren't taking notes like I did, don't worry one click and we'll take you to everything that Jason just mentioned. So Jason, thank you so much for taking the time out and coming on the podcast. I really appreciate it. This was great. Jason Van Orden (34:50): Yeah, so much fun. Thank you Karen Karen Litzy (34:52): And everyone else. Thanks so much for listening. Have a great couple of days and stay healthy, wealthy, and smart. Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on Apple Podcasts!
Thank you to Jason Durden for introducing today’s episode! He worked in Atlanta TV and radio for 33 years. Now Jason is working on his second act just like Caddy and we wish him the absolute best of luck. Lots of good music updates today. Caddy and Donna talked about the release of Kelsea Ballerini’s third album release, Kenny Rogers catalog hitting number one on the country music charts since 1986, and The Weeknd raking in the dough right now. Georgia boy Thomas Rhett turns 30 and releases a song that we all need right now. Find out more about it. Caddy and Donna’s friend Wendy posted to social media a message from a school administrator in Atlanta about our role as parents in this new virtual learning world. It’s hard! Especially for parents who are also juggling working from home themselves. It’s an important message and you’ll want to hear it. Need some help getting a power bill paid during this crazy time? Tag Gallery Furniture in Gainesville on the Cadillac Jack Page on Facebook and they will be working with us to get some of those paid. What an amazing idea from our pod partners over at Gallery Furniture. If you want to honor doctors: stay home. Chris Cuomo of CNN contracted the coronavirus and that is the message he has for the world. Stay home. It’s the best way you can help our medical community and get us ALL back to normal as soon as possible. Caddy and Donna give their take on some recent news and updates on the coronavirus and some of their frustrations. All that and more on today’s episode! Cadillac Jack. New show, same ride. Enjoy! Today's show is brought to you by Real Estate Expert Advisors, HURT 911, Dinner A’Fare and Gallery Furniture. Hype songs sponsored by Core 57. Follow Caddy on Twitter @ATLCadillac Leave a message for the pod by calling 770-464-6024. We might play it on a future episode! Please rate and review the show! It helps other people find us.
Hard work has taken Jason Aldean to the pinnacle of country music, being recognized multiple times as Entertainer of the Year as well as ACM Artist of the Decade.. Now Jason reaches another very personal milestone with the release of his 9th album called simply, 9. There are several reasons behind the title choice which Jason reveals to Lorianne and Charlie in Nashville Chats. Then things take a hilarious left turn, when we quiz him about his album cover. We guarantee he never saw this coming. Also, as Jason’s career continues to soar, we’ll return to our vaults and bring back a conversation from 2009 in which Jason tells how tough it was to convince Nashville label heads to even give him a shot. You’ll hear why this iconic career almost didn’t get started. Revealing, funny, and little dose of “I told you so”, all included in this edition of Crook & Chase: Nashville Chats with Jason Aldean Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
On this show I seat down with Jason Russell as he shares how he got addicted to pain medication. The addiction got so bad to an extent of stealing drugs from ambulances where he worked as a E.M.T field supervisor. Jason later on turned himself to the staff at his work, acknowledging that he was the one responsible for the missing drugs. He was then sentenced to 30 days in jail, an experience that led him to Christ. When he got out, he was fortunate to get his job and position back. Now Jason is free from drug addiction and he is now closer to his family that never before.
In this emotional and honest episode, we hear how our guest went on a journey of recovery and pain relief, creating an international business by accident in the process. Following a motorcycle accident, he developed a therapy tool that’s helped everyone from stroke patients to CrossFit icon and fittest man in the world Mat Fraser benefit from an improved quality of life and better performance. For a lesson in beating pain at its own game, along with an insight into recovery and the next generation of fitness, meet Dr Jason Wersland, founder of Theragun. Watch the full episode on YouTube – https://youtu.be/radT6GFBK14 Jason Wersland grew up on a farm in Utah, embracing the resourcefulness of day-to-day life and watching his neighbor, a chiropractor for the Utah Jazz basketball team, who inspired him to follow the same career path. To begin with Jason worked for people for free to learn the ropes of the chiropractic industry, and it didn’t take long for his skills to develop along with a real dedication and enjoyment to recovery, performance and mobility. However, following a motorcycling accident Jason sustained a lot of soft tissue damage, suddenly going from athleticism and working on clients to being a patient himself and not being sure he’d recover. He created a tool that used vibration and percussion to increase blood flow and aid muscle recovery. Following his injury and subsequent recovery, Jason first began using Theragun on clients in 2009, and then he included it in his clinic and began working on pro athletes with it in 2011. He launched Theragun as a business proper in 2016 and released the first commercial product. Now Jason is still a practicing chiropractor in addition to growing his business, working on everyone from stroke patients to pro athletes. Even today it’s Jason’s attachment to his work, sharing the benefits of Theragun, that drives him more than traditional chiropractic approaches. Theragun is the world leader in percussive therapy for targeted muscle activation, pain relief and full body recovery. A health and wellness company, Theragun was founded on the core principle that the more our bodies can move, the richer and more fulfilling our lives will be. Theragun is at the forefront of revolutionising muscle treatment. As the world leader in this space, the business continues to innovate with modern solutions for muscle pain relief, performance enhancement, and faster recovery. Highlights How injury and restrictions can cause anyone – everyman or athlete – to fall into a story that limits what they think they can do, and how bodywork and understanding mechanics can help free these limitations. Why the emotional state of anyone can be a huge contributing factor in any physical issue that a client may be facing. How you can overcome getting starstruck if you have the opportunity to work with celebrities by realising they’re just like us, with the same issues that they need help for like any other client. What Jason did to overcome muscle atrophy from an impinged nerve following a motorcycle accident, and how this paved the way for the invention of the Theragun. How pain travels around the body, and why vibration can bring release of discomfort and immobility, even from muscle and nerves that you thought were completely unrelated to each other. Why the speed of pain pathways can be overridden by vibration and percussion to stimulate the brain using a different nervous system pathway. How creating a new market space can be met with ridicule until the venture is validated, and what happens when more manufacturers start to enter into the space. How international studies and research opportunities have boosted Theragun’s credibility, and how these initially started out as simple anecdotal studies before developing to case studies around the world. What the trends and opportunities are in this emerging market, and how business can share information organically to ride the incoming wave of success in the meditation, stretching and recovery sector.
Remember all those times that we thought Jason was dead but he wasn't? Well this time he really, truly, was, and then stupid Tommy had to go and ruin it. Now Jason's back from the grave, half-decayed and with even more superstrength than he used to have. And what does he want to do with this new lease on life? Kill a bunch of teens, of course! We'll discuss how changing a town's name won't stop bad things from happening, and why this camp seems to only be in session for a weekend. We'll also talk about francheese, Daffy Duck, Manatee safety, and ? Speeding ?
Did you know that there is a lawsuit filed for declaratory judgment by a group of drone pilots against Genessee County for passing an ordinance prohibiting drone use in the park? Well now you do! And we have it covered at Drone Law Pro Radio. In this episode we interview Jason Harrison, our friend from a Fed 2019 episode who was handcuffed and issued a ticket for flying his drone in a Genessee County, Michigan park. The police accidentally activated the drones camera and microphone before confiscating the drone, leading a a video and audio recoding all the way from the park into the police station (click here to check out the footage). Now Jason has been left no choice but to start a lawsuit by the Michigan Coalition of Drone Operators to declare the ordinance invalid under MCL 259.305 which precludes municipalities in Michigan from regulating drone use or ownership. Want to know more? Listen and share this story of community action by drone pilots fighting back against unlawful laws and regulations seeking to ban drone use. --- Send in a voice message: https://anchor.fm/drone-law-pro/message
Episode recorded at the Riffs Music School Studio with Guitar extraordinaire Jason Alan Moore. Jason is an American guitarist, songwriter, producer. Born in Southern California, raised in Thousand Oaks California. Took guitar lessons from Doug Aldrich (Whitesnake, Dio) and the world renowned, Ted Greene also known as ‘the chord chemist’ who is known for his 3 books Chord Chemistry 1-3. Ted thought Clapton, Van Halen, and many other world famous guitarists. Jason started writing songs and performing in bands at age 12, and played clubs like The Troubadour, The Whisky, and The Roxy in Hollywood while in the 10th grade. He formed a band called Seven’s Door that was signed to Capitol Records in 1998. Shortly thereafter he received a phone call from Rivers Cuomo from Weezer. Saying he was helping his buddy Kevin Ridel form a band and wanted to know if he was interested. After joining AM Radio, which was managed by Rivers, they were signed to Elektra Records and released ‘Radioactive’, which gained them national and international radio AirPlay, and their songs were placed in many feature films, television shows and video games. Madden 04 had Taken For A Ride by AM Radio, which plays every time you’re in the red zone about to score a touchdown. Some of the shows were The OC, Smallville, Wonderfalls, and the film The Girl Next Door. AM Radio toured extensively all over the US, Canada, and Japan, both as an opening act on arena tours as well as medium sized theaters and headlining club tours. Some of the bands they opened for were Weezer for three tours, Everclear, Third Eye Blind, The Vines, Rooney, Ben Kweller, Dashboard Confessional, Sparta, and many others. Later while AM Radio was on hiatus, Jason joined the alt-country rock band, Shurman on Vanguard Records, they recorded and released Jubilee and toured the US opening for Hootie and the Blowfish, Darius Rucker, Jim Lauderdale, Rodger Clyne and the peacemakers, and the then infamous and now famous Bob Schneider, who is one of America’s national treasures when it comes to songwriting and performing. They made a video for the song ‘Drowning’ which was directed by award winning Nathan Karma Cox and was seen on VH1 country, Music Choice, and all the other major video channels. Now Jason can be seen playing guitar with Midnight Satellites and Kodi Lee around Southern California and select tour dates around the US.
Your co-hosts Jenna-Caer Seefried and Steven Langenhuizen bring you our new segment within the Pacing and Racing Podcast where we do post-race coverage and pre-race analysis with the insight and perspectives from the professional triathletes. Now in today’s episode of the Triathlon Sideline Chat we get to speak with Canadian Up and Comer Jason Pohl! Now Jason has taken the Triathlon scene by the storm the last few years. With his professional IRONMAN Debut in 2017, he has come a long with recently coming in 9th overall at IRONMAN Brazil, as well as a top 5 at a very competitive Gulf Coast 70.3. Now, what makes Jason so unique is how optimistic and passionate he is about the sport. If you follow him on Instagram you’ll realize how motivating and optimistic he is and you can really see his passion and love for Triathlon! So Jason just finished racing IRONMAN Brazil, so we’ll get to hear all about his thoughts going into that race as well as how he felt during and after! Now Steven also just got back from a weekend down at Eagleman 70.3 where he is able to share with us some incredible insight on that race, and Jenna finished up Victoria 70.3 race as well so we will be sure to break down those 3 races and talk about all the highlights, in this episode! Now to finish off today’s podcast, we keep you up to date with what’s been going on over on the ITU side of Triathlon with some big races over the last couple of weeks and some big events up ahead!
Jason Murphy is a legend in the design industry. He's most known as being one of a half dozen design directors who oversaw the brand for Nike, but he's also created concepts for BET, SEIU, Discovery, and many other companies and brands. Now Jason is doing his own thing as a creative director and chief creative officer, so we had a great conversation not just about his past success, but also about the future. Jason walked me through a typical day for him, and we spoke about his talk earlier this year at the AIGA Design Conference and went from there into his time at Nike with the Nike Equality Campaign. Jason also spoke about how the Organization of Black Designers influenced him, shared what it was like working at BET in its heyday, and talked about the design scene in Portland and what he wants to do next. Jason calls himself a lover of all design, and after this interview, I couldn't agree more! Jason Murphy's Website Jason Murphy on LinkedIn Olufemi Goods on Instagram Help support Revision Path by becoming a monthly patron on Patreon! For just $5 per month, you’ll receive behind-the-scenes access to Revision Path, including special patron-only updates, early access to future episodes, and a lot more! Join today! We're on Apple Podcasts, Spotify and Stitcher! Visit https://revisionpath.com/iTunes, https://revisionpath.com/spotify or https://revisionpath.com/stitcher, subscribe, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Revision Path is brought to you by Facebook Design, Glitch, Google Design, and Mailchimp. Follow Revision Path on Facebook, Twitter, and Instagram!
Jason Shults beat stage 4 cancer with the help, support, and encouragement from his friends and family. Getting back to designing was a huge part of Jason's battle success. Now Jason gives back and donates his time by designing for cancer research. Jason will tell you that cancer changed his life for the better. Watch to find out why, this extreme battle of stage 4 cancer was the fight of his life, but gave him a richer, deeper life as a result. Episode 259. Part 2 of Struggle then Soar series Aired Tuesday, June 5, 2018. This week I am excited to share an inspiring story of a battle with cancer. Jason Shults is an in-house designer at The Ohio State University, he battled cancer and will share how design acted as therapy during his battle and recovery. Jason has now committed to giving much of his freelance time and funds to Cancer Research and has been changed by this battle for the better. He has a laid-back, warmth that you will not believe and HOPE. I am excited to introduce y’all to Jason and hear his story. Cancer affects 1 out of every 3 people in the US gets cancer (1 out of 2 people in the UK). These statistics are astonishing but it means more than likely someone we work with or we, ourselves will battle with this beast. He will share advice on how to support co-workers who are dealing with Cancer, and advice for creatives dealing with the beast themselves. Follow Jason at: www.instagram.com/themightyshults themightyshults@gmail.com Find full show notes at: https://rechargingyou.com/2018/06/04/jason-shults-beating-cancer-with-design/ Find more great episodes at www.rechargingyou.com Connect on Instagram & Twitter: @designrecharge Or email me at diane [at] rechargingyou.com Become a part of the Design Recharge Family and get access to the interviews each week. Sign up at http://www.rechargingyou.com
Jason was putting up bandit sign in 2009 when a police officer took them all down and tracked them down. Jason did give up briefly at that time, but came back better because of that happening. Now Jason is a full time wholesaler with a ton of buyers on his list, and he makes $15-$20k per deal. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review! Best Ever Tweet: “Don’t give up, I wish I didn’t give up in 2009, I’d be a lot farther along” - Jason McDougal Jason McDougal Real Estate Background: Full-time real estate investor Quit his job in January 2016 to go full time in real estate, with a focus on wholesaling He has done about 30 - 40 deals a year since he went full time Along with wholesaling he also flips houses, as wells acquires single family houses for rentals. Based in Dallas, Texas Say hi to him at Best Ever Book: Rich Dad, Poor Dad Join us and our online investor community: Made Possible Because of Our Best Ever Sponsor: List and manage your property all from one platform with . Once listed you can: accept applications, screen tenants, accept payments and receive maintenance tickets all in one place - and all free for landlords. Go to to get started today!
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about TABOO.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about GROWTH STRATEGY.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about FUN.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about DIFFERENTIATORS.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about HUMP DAY HASSLES.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about CLIENTS.
Jason Swenk knows what it takes to run a successful agency. Based out of Atlanta Georgia, he started Solar Velocity in 2001, which he ran it for 11 years and then sold it for profit. By the end of his tenure his company had grown to nearly 100 people and boasted clients like Hitachi, AT&T, Coke and Legal Zoom. Now Jason hosts the Smart Agency Master Class and advises small and mid-size advertising agencies, PR firms and digital shops to help them get to the next level. In this episode we will talk about MONEY.
Live Different Podcast: Business | Travel | Health | Performance
Jason Bay is a marketing consultant through Gen Y Success, and today's podcast guest. Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? Today I talk to Jason Bay about his journey, quitting his job, failing at his first business, starting a podcast, and pursuing freedom. Now Jason helps others take that leap and grow their business. Jason gives away his Success Toolkit full of apps and tools that his 80+ podcast guests have recommended to become more successful. Today's show is sponsored by Under30Experiences the travel company for young people. Get the Under30Experiences Escape Manual today!