Podcasts about mobile strategy

We're joined by Valarie Gold to discuss the release of Animal Crossing: Pocket Camp Complete. How does this strategy of closing down the online and releasing a full version of the game for a one-time purchase sit with fans? We also cover all the Nintendo and video game news, including a rumor about Kirby: Planet Robobot coming to Switch, alleged Switch 2 accessories being sold, Nintendo's stock hitting an all time high, rumors of Valve making a Steam home console, and much more. As always, we close with the games we've all been playing. Listen to Super Switch Headz on Apple Podcasts, Spotify, YouTube or wherever you enjoy podcasts. 0:00:00 Introduction 0:09:54 News and Rumors 0:35:06 Animal Crossing: Pocket Camp Complete 1:11:42 Games We're Playing Discord: https://discord.com/invite/CWbF4gb Facebook: https://www.facebook.com/groups/switchheadz Patreon: https://www.patreon.com/SuperSwitchHeadz/ Website: http://www.switchheadz.com/

With Miska discovering the true meaning of Tinto Verano, the crew convenes to celebrate Eric's promotion to senior consultant. Meanwhile, Jen reminds us that Rocket League isn't a real football game, and Eric finally finds a VC investment with scale. Phil stares down Fortnite numbers while Laura reminds us Switch is the train that keeps chugging. Plus, anime girl horse racing. 00:00 Intro03:05 Shills08:39 Apple's Legal Troubles with the EUDMA12:52 FIFA and Rocket League Partnership15:01 Investments and M&A26:47 Executive Departures and Speculations33:22 Tango Closure Mystery34:21 Dungeon Fighter's Mobile Success36:10 New Games47:46 Nintendo Direct Highlights57:32 Epic's Mobile Strategy and Fortnite's Future --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

For this week's episode, Jacquelyn interviewed Anatoly Yakovenko, co-founder of Solana Labs, the technology company that aims to help grow the ecosystem for the layer-1 blockchain Solana.The conversation focused on Solana Mobile and its flagship web3 Android smartphone, Saga, which sold out in mid-December, as well as its new phone, Chapter 2 – which was announced last week. Within its first 30 hours Chapter 2 had over 30,000 preorders – signaling a lot of demand for the next generation Android-based phone. At the time of recording, Anatoly shared there were over 40,000 preorders.Anatoly and Jacquelyn discussed the long road to selling out Saga, how important rewards and developers are and the nitty gritty details for Chapter 2. They also dove into the company's strategy and long-term mission of going up against Google and Apple app stores and how long it may take for Solana Mobile to breakeven.If you need a refresher on Solana Mobile's Saga phone, we've got you covered:Buying frenzy for Solana Mobile's second phone drives preorders sky-highRing ring, Solana's web3-focused Saga phone is callingSolana's web3 phone is an ‘opportunity' against Google and Apple, co-founder says(0:00) Solana mobile background information(1:51) Launching Solana Mobile(6:17) Benefits of building on the DApp sotre(8:14) Saga phone and developer revenue(12:46) Reward models for adoption(15:07) Launching Chapter 2(23:28) Solana's Mobile Strategy(24:35) Crypto and digital self custody25:52) What's next for Solana Mobile   Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... but also that every level and layer of a complex multi-billion multinational corporation works together seamlessly. We chat: - Strategy - Apps - AI - Generative AI - Human-centred approach - Managing internal and external customers

Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live streaming. Being at companies that were years ahead of the rest of the world showed him what true innovation looked like and how to find the sweet spot of timing to build, launch and grow digital products. He shares his story of how he made it to Citibank and how most other large brands still have a Web 1.0 marketing tech stack in 2020. Beyond marketing software, Dan shares one of the most critical components is finding people who truly understand what innovation takes and how he finds them. More on Dan's story including his time working with Jason Calcanis, the product he launched at TurboTax being able to scan and file taxes back in 2010 and how COVID-19 has changed the financial industry on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Daniel Shlossman is the SVP, DIgital + Growth @ sweetgreen. He leads marketing, product, and digital channels. In his three years at sweetgreen, Daniel has been focused on enabling customer growth through channel expansion and improvement, including the launch of sweetgreen's off-premise business, via Outpost and delivery. Daniel's incredible background includes roles at Uber (as Head of West Coast Operations & Marketing) and at NFL (as their Director of Product for Fantasy Football). Disruption in any market starts with passionate founders who see opportunities to scale in all domains and are not limited by a particular mode or channel of growth. Don't think that you need to build a mobile app because “everyone else is doing it”. A mobile app gives you the opportunity to use your resources to add value to your customers' lives and grab a huge chunk of the market in the process. Even with a great product-market fit, your team is the most crucial aspect of building a mobile app. A collaborative culture among people who love to work together allows for that facilitation across different departments and different channels and is crucial to make growth happen. You should identify opportunity areas and really go after them. Even if you don't know something - you will make mistakes and learn from them. It's important to have candid conversations to get better with each decision. Follow a detailed diagnosis process within your team to learn from your mistakes as well as projects that were fully or partially successful. Sometimes, the best ideas come from taking something your customers already love and making it even better. One great way to turn such commonplace ideas into massive growth opportunities is to combine a few popular features that customers are experiencing in your app or your competitors. Also, look at enhancing key features to add something new to the app. Successful pivots in tough times like the pandemic require nimbleness and agility in executing a response to the new situation. At sweetgreen, they found this opportunity via shifting operations to donations to frontline medical workers in need. They repurposed and adapted their existing processes to respond to this opportunity. Personalization allows you to get close to the customers. At sweetgreen, Daniel thinks about personalization from the perspective of the customer. This way, personalizing a service goes far beyond small changes that give customers some control over the product you create for them. It means letting them care about the product in a way that grants them ownership of the product resulting from the service, including full customization of chosen ingredients.

Join our resident Business Ninja Jamie together with Tierra Morgan-Huelves, Brand Director at Heady, a mobile product consultancy building sustainable innovation through bits and pixels, as they talk about building innovative solutions through strategic, incremental optimizations. Heady is a mobile developers who create technology for every stage of development, from conception to build and through to maintenance. They work side-by-side with their clients' teams—but offer an agency's vision and perspective. Heady offers sustainable innovation in design and technology. They integrate with your team to solve pressing problems, create polished products, and scale results over the short and long term. They help brands prepare for what's next, and people feel better about spending time on their phones.Heady projects are designed to be future-proof. They work cross-functionally to create the blueprint for all of our products. They partner with stakeholders to pinpoint business goals and map out how to achieve them; They translate business goals into seamless designs that bring users joy and utility; At Heady, engineering is empathetic—with their clients and the users of their apps. They strive to write code that brings good design to life, and they value long-term relationships with their clients. Heady defines and builds architecture from scratch for both mobile and web applications. They also work closely with their clients and developers to understand and reliably support their infrastructure requirements; They define the best metrics to use to gauge your app's performance, and They will make sure your toolkit is optimized for maximum impact. Learn more about them and visit their website today at https://www.heady.io/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.WriteForMe.io/https://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Eric Kress, Ethan and Laura gather this week to tackle Nintendo's mobile strategy, the importance of taxonomy and game classification (part 2 to “Hybridcasual”), an Apple update on pricing and NFTs and Rovio's newest character to their long successful Angry Birds franchise. Eric also shares his short but sweet second career as a basketball coach. Until next week. --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans  say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.

While it might be tempting to wait to implement a mobile strategy, evidence shows construction companies that leverage tech are outperforming competitors.

C-Level executive selling is a daunting task. Proving to them in high positions why your huge-scale account is worth acquiring takes a lot of guts and confidence. You can make this less overwhelming by aiming for consecutive goals instead of home runs. Joining Doug C. Brown is John Gonzalez, VP of Sales and Mobile Strategy at Wireless Watchdogs. John explains why strong rapport and positive referrals are essential in a successful business sale. He also emphasizes the importance of humor and improvisation in such transactions, helping you send your message across while leaving a lasting impression.In this episode, you will learn:· The importance of creating a good first impression and building a connection with clients.· Why using improv and humor can help you expand sales and open up new opportunities.· How identifying the challenges and pain points your clients have can be good for your sales team.

Digital transformation is a defining trend for businesses today. Businesses of all sizes, in all industries, and in all geographies are rethinking how they operate — and investing in new technologies, processes and talent — to drive growth in the digital age. But what exactly is digital transformation? And how can your business prepare for this new shift? The Chief Digital Officer at Ingram Micro, with over 35,000 employees and $50 billion in revenue, Sanjib Sahoo, shares his thoughts on driving digital transformation at scale.This discussion includes these topics:-- About Ingram Micro-- What is a Chief Digital Officer?-- What is digital transformation?-- Digital transformation challenges and goals-- Digital strategy and customer engagement-- Digital transformation and corporate culture-- What are key metrics and KPIs for digital transformation?-- Digital transformation and supply chain logistics-- Talent management for digital transformation and innovationSubscribe to the CXOTalk newsletter: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/what-digital-transformation-ingram-microNominate a guest for CXOTalk: https://www.cxotalk.com/nominateSanjib Sahoo serves as executive vice president and chief digital officer for Ingram Micro Inc. His responsibilities include leading the digital transformation and modernization of the company's customer-facing platforms, including applications, subscription services and consumption models for billing. Sahoo joined Ingram Micro in June 2021.He has authored numerous technology models and white papers on Risk and Innovation Leadership, Leadership Development, Innovative Marketing, Open Source Architecture, and Mobile Strategy, and holds several patents on Dynamic Communications and Streaming for Mobile Devices. He is a member of the Forbes Technology Council and a contributor to Wired and the Harvard Business Review.

In this episode, I have a conversation with John Gonzalez, the VP Sales & Mobile Strategy at Wireless Watchdogs.  He is a great guy with a cool story. Mobility is a broad topic, but he and his team get to the core, managing mobility. Check him out at https://www.linkedin.com/in/john-gonzalez-b7262318/Learn more about Wireless Watchdogs at https://www.wirelesswatchdogs.com/Learn more about Telarus at https://www.telarus.com/Support the show (https://cash.app/$cwhitking)

Daniel Shlossman is the SVP, DIgital + Growth @ sweetgreen. He leads marketing, product, and digital channels. In his three years at sweetgreen, Daniel has been focused on enabling customer growth through channel expansion and improvement, including the launch of sweetgreen's off-premise business, via Outpost and delivery. Daniel's incredible background includes roles at Uber (as Head of West Coast Operations & Marketing) and at NFL (as their Director of Product for Fantasy Football). Disruption in any market starts with passionate founders who see opportunities to scale in all domains and are not limited by a particular mode or channel of growth. Don't think that you need to build a mobile app because “everyone else is doing it”. A mobile app gives you the opportunity to use your resources to add value to your customers' lives and grab a huge chunk of the market in the process. Even with a great product-market fit, your team is the most crucial aspect of building a mobile app. A collaborative culture among people who love to work together allows for that facilitation across different departments and different channels and is crucial to make growth happen. You should identify opportunity areas and really go after them. Even if you don't know something - you will make mistakes and learn from them. It's important to have candid conversations to get better with each decision. Follow a detailed diagnosis process within your team to learn from your mistakes as well as projects that were fully or partially successful. Sometimes, the best ideas come from taking something your customers already love and making it even better. One great way to turn such commonplace ideas into massive growth opportunities is to combine a few popular features that customers are experiencing in your app or your competitors. Also, look at enhancing key features to add something new to the app. Successful pivots in tough times like the pandemic require nimbleness and agility in executing a response to the new situation. At sweetgreen, they found this opportunity via shifting operations to donations to frontline medical workers in need. They repurposed and adapted their existing processes to respond to this opportunity. Personalization allows you to get close to the customers. At sweetgreen, Daniel thinks about personalization from the perspective of the customer. This way, personalizing a service goes far beyond small changes that give customers some control over the product you create for them. It means letting them care about the product in a way that grants them ownership of the product resulting from the service, including full customization of chosen ingredients.

Modern workforces expect seamless, efficient mobile work experiences. In this TechTalk, teammates from Insight Connected Workforce and Digital Innovation discuss strategies for enabling and enhancing mobile productivity. Find more resources here: https://www.insight.com/en_US/content-and-resources/brands/apple/apple-device-deployment-consultation.html

With a new season of NFL football kicking off, we sat down with Will Bryan, the Carolina Panthers' Web and Mobile Experience Manager, who talked about his team's mobile app strategy during the pandemic. Bryan also talks about his team's unique set-up for mobile food & beverage ordering, his love of push notifications and the team's latest venture into augmented reality.

Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live streaming. Being at companies that were years ahead of the rest of the world showed him what true innovation looked like and how to find the sweet spot of timing to build, launch and grow digital products. He shares his story of how he made it to Citibank and how most other large brands still have a Web 1.0 marketing tech stack in 2020. Beyond marketing software, Dan shares one of the most critical components is finding people who truly understand what innovation takes and how he finds them. More on Dan’s story including his time working with Jason Calcanis, the product he launched at TurboTax being able to scan and file taxes back in 2010 and how COVID-19 has changed the financial industry on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

On the latest episode of the YinzCast, we are joined by YinzCam's new Chief Strategy Officer George Scott, who discusses his career working in the sports business and in the digital space, including 12 years with the National Football League.

On our third episode of the YinzCast, we sit down Keith Detwiler, the Phoenix Suns' vice president of digital growth, engagement and strategy, and Marc Kulbersh, the Suns' manager of business innovation & strategic partnerships to talk about the club's unique integration of PayPal into its official mobile app.

In this podcast, portfolio manager Andrew O’Brien discusses the design of Lord Abbett’s Short Duration Credit strategy.

In this podcast, portfolio manager Matthew DeCicco discusses the principles behind Lord Abbett’s Innovation Growth strategy.

Portfolio manager Steve Rocco discusses Lord Abbett's high yield strategy.

Welcome to Nintendo Voice Chat! After mixed reception for Mario Kart Tour, the NVC crew sits down to discuss if Nintendo’s mobile plan needs to change. Then, stick around to hear about fresh Pokemon Sword and Shield details. Nintendo also announced a new Brain Age game alongside an official Nintendo Switch stylus! Plus, the panel discusses AlphaDream filing for bankruptcy, the Overwatch director’s recent comments about Super Smash Bros. Ultimate, and more. Finally, hear your listener queries answered on Zach’s favorite “game,” Question Block. Timecodes!   00:00:01 Welcome! 00:00:57 Peer is back from Japan! 00:03:45 Nintendo’s mobile strategy 00:19:40 New Brain Age announced 00:22:18 Pokemon Sword and Shield  00:31:16 More news! 00:46:15 Games out this week 00:50:15 What we’re playing 00:57:20 Question Block

In this episode, Adobe's Josh Haftel joins to discuss the company's mobile strategy with regard to Lightroom CC, Lightroom Classic, and Lightroom Mobile.

How do you revitalize a declining municipality? Katie Meyer, Executive Director of Renaissance Covington, is on the front lines of this challenge in Covington, Kentucky. Her city’s downtown shares a similar story to many others. An incredible historic infrastructure still stands, albeit empty. Over the years, their downtown has lost a lot of loss in small business and population, but she’s working hard to preserve it before it’s too late. Her approach of choice? Smart city initiatives. That’s where our second guest comes in. Mike Grogan, Director of Mobile Strategy and Product Marketing at Cincinnati Bell, has partnered with RC to not only connect the downtown area with wifi, but collect data insights to improve strategy. The biggest challenge Katie used to face with the revitalization efforts was proving the return on investment. Answering questions like, how many people did it attract or how did it influence business growth in the district? The new data would helped them clearly answer those questions and more.

Key Takeaways: You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can’t start getting mobile opt-ins now while you wait a few months or longer to figure out how you’re going to use them. Make sure you’re keeping a pulse on your opt-out rates. You’re likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what’s really driving them? It’s time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts. Full Shownotes: https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy

Host Will Hernandez, discusses the rise of digital identity, how mobile affects the digital identity, with Equifax Mobile Strategy Leader, Hrishi Talwar.

In this episode, we discuss Nintendo's mobile strategy and superbosses in games.

This week's episode focuses on mobile banking strategy and what success looks like to consumers. Cyrielle Chiron, Managing Director for North & Latin America at RFi Group explains the drivers behind mobile banking satisfaction, the most commonly performed tasks for mobile banking, key consumer frustrations and how to overcome them to drive engagement and usage. The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking. www.globaldigitalbanker.com

Patreon: http://patreon.com/makeusbetterFacebook: http://facebook.com/groups/superindie...Discord: https://discord.gg/DM7CvMB Follow Jason on Twitter: http://twitter.com/jwlacyFollow Sean on Twitter: http://twitter.com/seancapriFollow the show on Twitter: http://twitter.com/ifwerannintendoTopic Todd Oxtra: If We Ran Nintendo, what genre of games or game styles should Nintendo develop that they currently don't?Topic 2: Super Mario Run has made just over $60 Million. If We Ran Nintendo, what would our Mobile Strategy look like moving forward?HTTP://PATREON.COM/MAKEUSBETTER If you are a Patron of $3 or above you are in the show notes with some AWESOME people.Platinum Executive Producer: Corey Hicks [http://twitch.tv/chicks_18], Mr Mark Moody [http://youtube.com/MrMoodyReviews]Gold Executive Producer: Sheldon Benedict, Tony Baker, Panache MalloyExecutive Producers: JoeySplats, Caro Underwood, Dante Bellini Jr., Jared Gauthier, Dude427, Kevin Austin, Josh Borbone, Tammi Ryan, Robert Miller, Tim Aulph, Joel Brooks, Martini Jean, NastyBoots, David Ray, Jesse ArmstrongThank you to our Producers: Marcus O’Neill, Kyle Haiman, Justin Pickerd, Devin Tyus, James Johnson, Tim Eigendorf, Hayley Nicole Miller, Nathan Thomas, Jeremy Pieper, Mikhail Trujillo, JoAfterWork, Forward Pass Thinking, ToNy, TrashTurkey, Nintendo Guru, Billy LaPorta, Jesse Sackin, Joey Ferris, Luke Lohr, Chris McCrackin, Mikhail Trujillo, Adam Leonhardt, Ryboflavins, Mitchell Popish, Andrew Semicek, Andy Penezic, Matt Knight, Antonio Guillen, Garret Bland, Ryan Turford, Grrouchie Serge, Nintendo Dads, Gabe Hills

Over 65% of your traffic is mobile — you NEED a 5-year mobile strategy. Take action TODAY. In this episode, I explain why you need to and how you can get your 5-year strategy started. Recently, Facebook changed their algorithm and businesses saw their traffic decrease by 70% In this podcast I challenge you to […] The post 08: You Need a Mobile Strategy for the Next 5 Years appeared first on Jeremy Callahan.

The Marine Corps has been talking about implementing a Bring-Your-Own-Device strategy for at least three years, as one way to speed up its adoption of commercial smartphone technology. But the services CIO says the goal is still a long way off. As Federal News Radio's Jared Serbu tells Federal Drive with Tom Temin, the Marines are still struggling to onboard mobile devices owned by the government.

One of my favorite conferences of the year this week with Oracle Openworld, mainly because Oracle is a company that competes in a variety of business application categories. And they do have apps for the higher end of the SMB space. Unfortunately I was unable to attend this year, but very fortunate to speak with Suhas Uliyar, Oracle’s VP of Bots, AI and Mobile Strategy. With artificial intelligence, bots and voice-first devices being three of the hottest topics today, I was glad Suhas took some time to share his thoughts on how customer engagement is being shaped in realtime by these technologies

In this week's episode, Dr. Michelli discusses mobile ordering... 

Mobilized An Insider’s Guide to the Business and Future of Connected Technology by SC Moatti SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about…

In this episode we interview Enterprise Mobility Architect, Derek Chan, who leads the Mobile Center of Excellence (MCOE) at Alaska Airlines. Listen in to learn how mobility enables Alaska Airlines to better achieve their business and customer satisfaction objectives, and the success they've seen with The App Hangar, their private app store for BYOD users.

Businesses With Integrity I continued our series with Life University’s Dr. Gilles LaMarche, focusing on business leaders with integrity. The series is a lead-in to Life University’s Life Talks World Congress event coming up May 12-13. The 2 day event will be featuring numerous subject matter experts on relationships, personal and professional, and various aspects […] The post Businesses With Integrity appeared first on Business RadioX ®.

An app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? Today we have Connor Mason from Punchkick Interactive to tell us how a great mobile strategy can help companies of all sizes reach more customers and maintain a strong industry advantage.

I can personally imagine a world where I can get anything whenever I want it. Can't you? In 2015 we've seen a proliferation of successful on-demand companies whether it's Shoes of Prey where you can design and order your own shoes or Blue Apron that delivers pre-determined ingredients so a consumer can make themselves the perfect meal. Even airports realize on-demand and no fuss services makes for happy customers and big profits. For example recently on a layover at Newark International Airport I ordered a turkey wrap from an ipad and only interacted with a person who wanted to see the proof that I had paid--they then handed me my wrap. The entire Newark International Airport is littered with ipads. It's eerie that there are very few humans actually working at the restaurants at all. But it's a taste of the future. In fact being able to order what we want when we want it is the future of consumerism. Today it's becoming easier than ever to get our preferences delivered to us directly whether we're at a fast food restaurant at an airport, or even at work or at home. I can personally imagine a world where I can get anything whenever I want it. Can't you? In 2015 we've seen a proliferation of successful on-demand companies whether it's Shoes of Prey where you can design and order your own shoes or Blue Apron that delivers pre-determined ingredients so a consumer can make themselves the perfect meal. Even airports realize on-demand and no fuss services makes for happy customers and big profits. For example recently on a layover at Newark International Airport I ordered a turkey wrap from an ipad and only interacted with a person who wanted to see the proof that I had paid--they then handed me my wrap. The entire Newark International Airport is littered with ipads. It's eerie that there are very few humans actually working at the restaurants at all. But it's a taste of the future. In fact being able to order what we want when we want it is the future of consumerism. Today it's becoming easier than ever to get our preferences delivered to us directly whether we're at a fast food restaurant at an airport, or even at work or at home. Earlier this year in her “Internet Trends” report, American venture capitalist and former Wall Street securities analyst Mary Meeker highlighted various “just-in-time” companies, mostly from the sharing economy, however there is a growing interest in on-demand companies of all kinds—even liquor. Mary Meeker cites a few reasons why on-demand services have taken off in the last few years that include, “smartphone adoption, mobile payment platforms and social authentication." Additionally the way millennials prefer to work--and the on-demand work suits millennials.  The same report argues that changes in connectivity and commerce impacts the ways people can work, but it's still early in the game. So now we have a proliferation of social networks, we have a proliferation of content sites, but we don't have a ton of brands that marry both. How about companies that bring back-stories to whatever it is they help you create? There is a large maker movement happening today where people want to create their own stuff. Just because we can get anything pre-packaged or set up doesn't mean we (especially millennials) like it that way. While some in the “Maker Movement” might be only referring to 3d printing or tools to make technology and robots, it also speaks to a growing interest in returning to creating all kinds of stuff--at home. These stories and content build community and create a direct connection to whatever it is you build-with the ingredients provided to you by the on-demand company. I won't go so far as to call this a “back to the land” movement but I will say people are interested in doing things that come with a story—that have special meaning—that takes a certain amount of personal effort.  According to TIME Magazine there are approximately 135 million U.S. adults who are makers, and the overall market for 3D printing products and various maker services hit $2.2 billion in 2012. That number is expected to reach $6 billion by 2017 and $8.41 billion by 2020. In a sense the on-demand market can be seen as parallel to the idea of the maker movement. Some of the smartest companies are not only building a following with an on-demand product and services model, they're also building wildly imaginative stories that accompany these ingredients. They're empowering consumers to create their own imaginative things. For example, it's possible that for my next cocktail party I will go on Pinterest, find a recipe I like and then head to the store to buy the various liquors, juices and sodas. However, what if you could find the recipe and have the alcohol delivered to you? What if that recipe was created by your favorite mixologist? This is precisely why the new on-demand liquor company Thirstie has had a ton of early success. On-Demand Services For Millennials Are About Much More Than Speed Devaraj Southworth--CEO of on-demand alcohol company Thirstie--believes catering to the millennial is about much more than speed of delivery. With Thirstie it's about engaging the customer on a higher level, not speed. For Thirstie it's about educating the consumer on what the product is about. What can you make at home with the product? They've put emphasis on not just a marketing platform to deliver the consumer the bottles of alcohol ordered in under an hour, but they focus on the content and community part of it. They launched The Craft on their main website www.Thirstie.com—an editorial platform, in June 2015. The time spent on the Thirstie site went from 20 seconds to 4 minutes and 30 seconds. Clearly the millennial wants to learn about what they can make and what they can do on a hyper local level. According to Southworth, Thirstie believes in educating the consumer at the right time and the right place. In studies conducted by the company consumers want to feel “in the know” about trends. For example a trendy mixologist at a restaurant in Harlem, born in Australia--that was a producer of an amazing tequila--might guest post on their content site The Craft. Then the company Thirstie will deliver all the ingredients so readers can replicate the same cocktail recipe from that mixologist. Thirstie said adding recipes to their app increased engagement by 70 percent. Thirstie is growing 35 percent month over month. According to Southworth they "don't want to be in 100 cities with 1000 retail partners—they're moving slowly in a thoughtful way." Listen to our podcast for more from Devaraj Southworth. More about Devaraj Southworth: Devaraj Southworth is the CEO and Co-Founder of Thirstie, a leading national on-demand liquor, wine, and beer delivery company with a content driven commerce platform. Devaraj has been a leader in business, online media and mobile technology for close to 20 years, and is a serial entrepreneur with a number of successful ventures to his name. Prior to Thirstie, Devaraj built a digital agency to over $10M in sales, sold the Creative Services BU to an Inc. 500 Company, was a VP of Mobile Strategy for Amex, and is a former Deloitte and Accenture Strategy consultant. Devaraj studied Organizational Psychology and Investigative Journalism at Ohio Wesleyan. 

Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don t a leg up. Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his... Listen to episode

Marshall McLuhan once proposed that new technologies introduce new habits of perception, new ways of seeing and interacting with the world. In this session, the Punks and their guests will tackle this theory head-on. How do digital tools and technologies alter our habits of perception? What does it means to look at the world with one eye always glued to a screen? How is digital culture impacting our visual and written language, and are we cool with all of this? Guests: Beck Tench, Director for Innovation and Digital Engagement, Museum of Life and Science Matthew Israel, Director of The Art Genome Project, Artsy Nancy Proctor, Head of Mobile Strategy and Initiatives, Smithsonian Institution This episode was recorded live at MCN2013 on November 23, 2013. Thank you to the Museum Computer Network for inviting us to be a part of the conference.

From seeking the right mobile marketing partners to pick and choose from to learning what it takes  to build a successful multi-screen campaign, Uyen Tieu talks about these topics and more with Craig Weinberg, VP of Mobile Strategy at 3Q Digital.

Eight out of 10 American Internet users regularly watch or download videos, according to a Pew Research Center Report (2013). Over the past five years, the ability to create and share content on smartphones has fueled the expansion of video. How do you determine the most effective way to incorporate video in your mobile strategy? In this Web clinic replay, the research team shares two key principles for leveraging the use of video to increase the performance of digital collateral, including a test where one company increased mobile conversion by over 50%.

A lively discussion on the questions that arise when creating a mobile strategy within an organization.

A new study from RSR Research shows what retailers really think about how mobile can help their businesses...and it isn't great. The fact they are thinking about mobile IS great, what they hope it does for them and the area they are focusing on is NOT so great. Chuck highlights the key outcomes of the survey and then we ask the question no one seems to be asking...

Christoffer Malm, Head of The Connectivity Room at SKF, explains the process and people involved with creating and implementing a mobile strategy at SKF.

Every day we see analytics data from our client's stores, and most of the time we use it as a benchmark of our performance and move on. But sometimes, we look at all of that data as a big picture. This week, we looked at Google Analytics data about 41K visitors to our client's store during Black Friday weekend and drew some conclusions – big and small – that may change how you view your mobile strategy. We looked at data from our top 20 performing ecommerce clients (mostly on the Shopify platform) from 11/28 through 12/1. Of the 41K visitors in our sample, we saw 49.54% of traffic coming from mobile (33.01% from mobile phones, 16.53% from tablets) and just 50.46% from traditional computers. By comparison, mobile was 40.1% of traffic for the same period last year. That's a big leap for this year. Let's dive a little deeper into that data and see what other interesting findings we can dig up— Mobile OS iOS : 74.43% Android : 23.2%. Other: 2.37% Average conversion rate for non-responsive sites: Desktop: 2.61% Tablet: 1.56% Mobile: 0.83% Average conversion rate for responsive sites: Desktop: 4.42% Tablet: 3.10% Mobile: 2.10% How about the top ten devices? Things get a little fuzzy here. Apple devices report themselves without specifics. All iPhones and iPads report themselves as a single respective device. This hides fragmentation and pushes them to the top of the list. Where as Android phones proudly report their branding, so it's easy to tease out specific devices. Apple iPhone (all) Apple iPad (all) Samsung Galaxy S5 Samsung Galaxy S4 Samsung Galaxy Note 3 Samsung Galaxy S3 Samsung Galaxy Tab 3 Motorola Droid Ultra HTC One Samsung Galaxy Note 2 PS: Be sure to subscribe to the podcast via iTunes and write a review. iTunes is all about reviews!

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing. Today on Digital Marketing Radio we discuss the following: Mobile website SEO tips From an SEO perspective, how do you optimise your site for mobile? Is it necessary to have a separate marketing strategy for mobile? How will developments in mobile technology impact digital marketing in general? Why to think of mobile as just another browser Why it depends on who your target market is Why some people are surprised what they find in their analytics How to check for mobile usage in Google Analytics Does a user's behaviour depend on the device they are using? Why Google's research shows that mobile isn't necessarily mobile What you can learn from Amazon Focusing on micro-conversions Best practice for building a mobile friendly website (Distilled blog post) Mobile Strategy for Small Businesses (Moz blog post) Why there are divided opinions about having an app as well as a mobile site The 5 elements of consideration before you decide to build your own app Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Screaming Frog [Site crawling tool] Deep crawl [Site crawling tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Swrve [Mobile ROI] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Understand your customer. Understand how people use their devices, use your website and interact with you across all your channels. If you understand where they are and who they are, you'll know how to talk to them.

The Industry’s Favorite SEO Podcast #EDGETALK : You Shouldn’t Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we’re going to tell you that you SHOULDN’T HAVE ONE! ::Crickets:: Yup, that’s what […] The post appeared first on .

Minter Dialogue Episode #115 — This interview is with Yigal Carmy and Uri Meirovich, co-founder and head of UK respectively for JustDo.Mobi, a company based out of Israel that is focused on the creation of the optimal mobile web experience. Providing a robust and sleek mobile solution for companies that are keen to drive business via mobile, including mobile commerce, Yigal and Uri definitely understand the challenges in going mobile — a fundamental and strategic issue for pretty much any retailer or brand. Some great insights and considerations for those tackling the mobile channel. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #112 — This interview is with Roy Vella, digital expert and consultant, who is passionate about the convergence of mobile, online and financial services. mobile space, with a particular . With the burgeoning attention to the mobile world, we talk about the state of mobile, how companies should be approaching the mobile challenge and some great tips for teams looking at creating mobile-oriented initiatives. Plus we hear about Roy’s favorite mobile apps and sites. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Discover two more topics for 2013: Internet of Everything and Mobile Strategy! Listen to Joakim Lindbom, Nordic Architect Community Lead, and Josean Mendez, Global Chief Mobile Technology Architect in Capgemini Mobile Solutions, Global Service Line. To find more about Architecture Week, go to architectureweek.capgemini.com/, to iTunes, Soundcloud or to Twitter with the official hashtag Archiweek13

You've carefully crafted and executed your mobile strategy. You've set expectations with your customers. You've created a strong marketing plan to help infiltrate the pockets of your customers. You've listened to experts. You've sold your board. You are ready for launch, what could go wrong? Well...this could happen and completely unravel all your efforts.

This week Jim talks to Jonathan Stark about the direction of mobile, the handedness study, screen-less mobile computers, and device independent content.

It's 2013 and time for marketers and communicators to take their mobile strategy beyond "apps" and start to think more strategically about how they can add value to people's lives using mobile technology. Host Danny Starr talks via Skype with Whurley from Chaotic Moon. Whurley provides listeners with a number of important questions they need to answer in order to take their mobile strategy to the next level. Learn more about Whurley here.  Important Questions Answered:  What data should you be looking at when developing your mobile strategy? What in-app data should you be leveraging to make decisions about your app's usefulness? When should you develop a stand-alone app and when you should use the mobile browser? What are some examples of great mobile strategies communications can look to for leadership? What are Whurley's thoughts on BlackBerry 10? What do marketers and communicators need to be thinking about over the next few years?

Howard Lewinter welcomes Marion Lewis, CEO of Movilo Digital to talk about the importance of building a mobile strategy as part of your overall business plan and marketing strategy. Otherwise, with how fast technology is moving today, your company may get left behind. Marion Lewis is a results driven entrepreneur with over 30 years of sales, marketing and operational experience. After a 22 year run as CEO of Tachyon Solutions, a web development and marketing firm, Marion founded Movilo to provide companies with mobile enablement and mobile strategy services. She has won a number of awards for her work and involvement in the entrepreneurial community.

  Our guest this week is Nick Smoot, who is a driven entrepreneur, husband, and father who has impacted both the non-profit world and big business.  After spending 7 years in the non profit world where he was leading state wide initiatives, global leadership development trips, and educational tours in the middle east he redirected his focus to providing answers to complex problems in the business world for both small and large operations.  The entry into the business world was focused on providing solutions to drive loyalty and engagement of current customers. Wisely seeing the mobile revolution coming, Nick began helping companies understand how to implement mobile solutions with ease. After recreating the marketing and distribution model for an online education company, which lead them to become the leader in their space, he took on his first mobile startup. With this company, he and his partner went from concept to acquisition in 8 months for an 11x return. This landed them in the seat of helping major franchise organizations think through mobile strategy and app strategy. Now with the another mobile startup, Here On Biz, he is back to the disruptive technology grind stone.  He has a goal of launching and successfully exiting at least 10 startups with no fails. The verdict is still out if the perfect track record is doable, but nothing is going to stop him from trying. http://hereon.biz http://www.linkedin.com/in/nicksmoot @smooter

In part 2 of this interview/podcast, HIT Consultant speaks with Dr. Hon Pak , CEO of Diversinet about the following: - BYOD - Best Practices to Implement Mobile Strategy - Telehealth & Remote Patient Monitoring's Implications for Mobility

Mobile systems offer has never been so varied and competitive. So how can we benefit from those new opportunities and new usages? How can we be sure of making the good choices for our company?

Mobile systems offer has never been so varied and competitive. So how can we benefit from those new opportunities and new usages? How can we be sure of making the good choices for our company?