The Contractor Fight Podcast challenges contractors to live unafraid & motor against mediocrity. It's time to pick a fight and take back our dignity. It's time to wage war on the mindsets that hold us back from business and personal success.
Tom Reber: Entrepreneurship / Small Business
reber, it's good stuff, fw, contractors, contracting, mediocrity, thank you tom, mind set, kick in the pants, profitable, business and life, fight, sales, business owner, businesses, say enough, jim, strong, motivation, great host.
Listeners of The Contractor Fight with Tom Reber that love the show mention:The Contractor Fight with Tom Reber podcast is an incredible resource for anyone in the construction industry. This podcast has been a game-changer for my husband and me, as it provided us with valuable insights and strategies to make our new construction business profitable. Tom's content is consistently filled with value, and his no-nonsense approach delivers practical advice that can be implemented immediately. Whether it's improving business health or personal well-being, this podcast covers a wide range of topics that are relevant and applicable. The creators and contributors of this podcast deserve immense gratitude for offering such valuable content.
One of the best aspects of The Contractor Fight podcast is its ability to open your mindset and help improve your business without sugar-coating anything. Tom and his team provide straight-to-the-point advice that challenges your current thinking and encourages you to take action. The diverse range of topics covered ensures that there is something for everyone, regardless of their specific trade or industry. Personally, listening to this podcast has been a part of my routine since I started my own company. Even though not everything discussed directly relates to my business (bathroom and kitchen remodeling), I always find something that clicks and can be applied to my own company. Without Tom's guidance, I don't think I would still be in business today.
While it is challenging to find any negatives about The Contractor Fight podcast, one potential drawback could be the overwhelming amount of information presented. With so many episodes covering various topics, it can sometimes be difficult to prioritize what to focus on first. Additionally, some listeners may feel overwhelmed by the sheer volume of content available across different platforms like YouTube and Facebook.
In conclusion, The Contractor Fight with Tom Reber podcast is undoubtedly a must-listen for anyone in the construction industry or running their own contracting business. It provides immense value through its practical advice, real-life experiences shared by Tom and his guests, and a no-nonsense approach that cuts through the noise. This podcast has proven to be a game-changer for many, and the consistent growth and success stories shared by listeners are a testament to its impact. If you're looking to improve your business, mindset, and overall success in the construction industry, I highly recommend giving The Contractor Fight podcast a listen.
Tom Reber and his team delve into the essentials of client qualification, discussing red flags to watch for and why effective sales training is critical for contractors. With practical advice and real-life examples, they help contractors understand the value of vetting clients and establishing a clear sales process to save time and maximize profitability.In this episode, they discuss:Why only a fraction of inquiries turn into ideal clients and the common reasons some prospects aren't a good fit.The importance of qualifying clients to determine if they understand and value the services offered.Red flags to look for during initial conversations, including unrealistic budget expectations and mismatched project types.The concept of "assignment selling" and how educating clients through content can improve client fit and reduce acquisition time.An introduction to the Shin-Fu Sales Training process, designed to help contractors qualify leads quickly and effectively.How having the right sales tools, such as a well-branded website and positive reviews, can pre-qualify clients before the first conversation.Practical tips for avoiding time-wasting estimates and learning to say “no” to clients who aren't a good fit.Resources:
In this episode, Tom sits down with financial expert Claudio Gambin to explore strategies for managing your finances as a contractor, reducing tax liabilities, and protecting your assets. From taxes to asset protection, Claudio offers actionable insights that can help contractors maximize profits and safeguard their financial future.Episode Highlights:[00:00] - Intro and special offer details[01:13] - Claudio's background and unique approach to unbiased financial consulting[03:40] - Current economic outlook and why contractors should “stack cash” during uncertain times[05:16] - Key principles for building a recession-proof business[06:14] - Low-hanging fruit for building a business to sell, even if you don't plan to sell[08:31] - The role of personal investment for smaller contractors and larger businesses alike[10:29] - The importance of reinvesting surplus cash flow back into the business[11:55] - How a 50% gross profit goal compares to traditional investment returns[13:16] - The debate on diversification versus doubling down on your own business[16:10] - Building liquidity and minimizing fixed costs to stay prepared for future opportunities[17:09] - Strategies for using business earnings to invest in real estate for tax efficiency[19:01] - Benefits of real estate investments within a business structure for asset growth and tax reduction[23:07] - Why construction businesses have unique tax advantages[27:24] - Tax strategies for small business owners, including credits, depreciation, and deductions[30:15] - The importance of year-end tax planning with a proactive CPA[32:05] - How to choose the right CPA and the value of strategic tax planning[33:55] - Asset protection basics: separating business and personal assets, auditing insurance, and updating operating agreements[35:21] - Tax efficiency in construction: avoiding overpayment and maximizing tax strategies[43:45] - Turning threats into opportunities with strong operations and a solid balance sheetResources:Book a FREE 30-minute consultation with Claudio:https://gfgsolutions.com/
The team discusses strategies to make your clients talk about your business, focusing on delivering an exceptional customer experience. Joined by Micah Miller, they dive into actionable methods for building loyalty and getting clients to rave about your service without relying on traditional advertising.In this episode, they discuss:The Five Steps to Five Stars: How focusing on existing clients can lead to more referrals and repeat business.Low-Cost Marketing with High Impact: Why small gestures like thank-you notes, fruit baskets, and regular client check-ins can create memorable experiences that clients share.Consistency and Client Communication: The importance of updating clients regularly on project timelines, which helps build trust and keeps them engaged.Developing a “Client-First” Approach: The shift from chasing new leads to cultivating loyalty within your current client base.The Role of Customer Service Systems: Micah shares insights on implementing client follow-up systems, tracking milestones like birthdays and project anniversaries, and enhancing the customer journey.Resources:
In this episode, Tim and Derek discuss the critical mindset of "how you do anything is how you do everything." They explore why consistency and intentionality in every aspect of your work can significantly impact your business's reputation, profitability, and success. Through relatable stories and actionable advice, they highlight how contractors can embrace excellence at every level.In this episode, they discuss:The importance of first impressions and why the details in client interactions can make or break a deal.How being consistent in your sales process, project management, and communication builds trust and credibility with clients.Ways to handle difficult scenarios, such as negotiating with clients who want discounted rates or added perks.The long-term benefits of focusing on quality over quantity in both client relationships and project execution.Strategies for balancing the client's needs with your business's profitability goals without compromising on value.Real-world examples of leveraging social media and word-of-mouth marketing to expand your influence in the community.Resources:
In this episode, Tom Reber and his team tackle some of the hate comments they've received online, addressing common misconceptions about pricing, profitability, and the contractor industry. This candid discussion sheds light on the challenges contractors face and the importance of standing firm on pricing for the value delivered.Episode Highlights:[00:00] - Opening comment: "Why People Hate Contractors" and discussing profit margins[01:00] - The Catch-22 of pricing and the misconceptions about contractor fees[02:14] - Why many contractors aren't ready for high-value clients[03:04] - The importance of professionalism in securing larger clients[05:29] - Breaking down where the money actually goes in a project[07:12] - Calculating true costs beyond materials and labor[08:19] - The reality of profit margins and comparison to employee salaries[09:56] - How undercharging affects contractors' ability to deliver quality work[11:27] - Why many contractors should still be working on the tools at certain revenue levels[15:22] - Understanding lifestyle goals and tailoring business growth accordingly[17:27] - The benefit of specialization and “staying in your lane” for efficiency[18:50] - Why "take it or leave it" pricing is a poor sales strategy[21:02] - A personal story of losing a bid and learning the true reason behind it[23:41] - Knowing your numbers and the dangers of undercharging[24:56] - Examples of intentional pricing strategies and job costing[29:18] - Balancing price increases with retaining the right clients[31:55] - Final thoughts: The impact of specialization and offloading tasksResources:
In this episode, Tim and Derek discuss the Mile High Profit Summit 2024 and how you can bring the transformative lessons from the event into your home with the Mile High Profit Summit Recordings. They dive into some of the best presentations from industry leaders, offering insights that can elevate your contracting business and help you tackle common challenges.In this episode, they discuss:Highlights from Derek's live sales call demonstration, where he handled real-time objections and shared a complete sales process.Tim's impactful talk on working with family, including practical tips for balancing personal relationships in a family business.Micah's unique approach to marketing that goes beyond ads and focuses on creating unforgettable client experiences.James Miller's insights into the mindset of a successful contractor and strategies for scaling large projects.Aaron Harshal's powerful presentation, where he captivated the audience with storytelling techniques that connect deeply with clients.Gina Malvastuto's breakdown of financial health for contractors with her talk, "I'm Profitable, but I'm Broke: What Your Numbers Are Telling You."Carolyn Cromie's essential tips on crafting ironclad contracts, perfect for contractors looking to protect their business.Marcus Sheridan's forward-looking advice on AI and content strategy with "They Ask, You Answer," tailored for the evolving digital landscape.Anthony Abbott's tactical advice on hiring and subcontractor management for building a disciplined, efficient team.A dynamic session with Tom and Lee Reber on communicating effectively within a husband-and-wife business partnership.Resources:
Tom shares a crucial lesson on effective sales strategy: the importance of not selling past “yes.” If you've ever lost a sale by over-explaining or upselling at the wrong time, this episode is for you. Tom dives into how to recognize that sweet spot in a sale and emphasizes the value of leaving some “meat on the bone” for upsells after the initial agreement.Episode Highlights:[00:00] - Opening story: Losing a sale by selling past “yes”[01:27] - The risk of over-explaining and how it creates doubt[02:52] - Why keeping things simple closes deals faster[03:44] - The idea of “leaving meat on the bone” and timing upsells[04:43] - Empowering crew leaders to upsell and add value[06:09] - Examples of helpful upsell conversations with clients[07:33] - Training crew leaders and how upsells raise their leadership skills[08:32] - Success story: Crew leader generates a significant upsell[09:54] - Using upsells to fill schedule gaps and boost profits[10:47] - Commission structures for upsells and building a motivated team[12:05] - Creating an upsell mindset within the team without being pushy[14:08] - Real impact of small upsells on profitability[15:33] - Final advice: Train your team, leave meat on the bone, and don't sell past “yes”Resources:
Tim and Derek discuss a common pitfall in the contracting world: "Ostrich Management." If you've ever avoided addressing a tough conversation or postponed a crucial task, you might be guilty of this mindset. But don't worry—Tim and Derek are here to help you break free from this cycle and take control of your business.In this episode, they discuss:The concept of "ostrich management" as a tendency to avoid uncomfortable situations in hopes they'll resolve on their own. They explain why this approach often harms contractors' businesses and personal lives.From meeting deadlines to managing finances, Tim and Derek share real-life stories about how ignoring responsibilities can lead to bigger problems. They emphasize how taking action on things like IRA funding and managing 1099s can secure a better financial future.The “mirror method,” a self-reflective practice for identifying personal issues and areas for growth. This powerful technique encourages contractors to take accountability by facing the person in the mirror.The "Ohio Method"—Only Handle It Once—to help contractors manage paperwork and tasks more effectively. This approach reduces clutter and increases productivity by dealing with items immediately rather than putting them off.Resources:
In this episode, Tom and Derek discuss highlights and key takeaways from the recent Mile High Profit Summit (MHPS) 2024. They delve into the community's strength, gratitude, and the importance of actionable tactics learned at the summit. Together, they recount unforgettable sessions from prominent speakers like Tommy Mello, Marcus Sheridan, and special guest Linda Alvarado. For contractors aiming to take their businesses to the next level, this episode offers valuable insights and actionable strategies.Episode Highlights:[00:00] – Tom and Derek introduce the episode as a recap of Mile High Profit Summit (MHPS) 2024, emphasizing the event's impact and the power of community.[00:25] – They discuss the importance of taking action and how attendees are already applying their learnings to drive success in their businesses.[01:06] – Derek shares his thoughts on the supportive, welcoming environment at MHPS, which encourages contractors to connect and grow.[03:19] – Tom touches on the bittersweet nature of the final MHPS event and shares upcoming plans for future initiatives within The Contractor Fight community.[05:02] – How first-time attendees are quickly embraced, feeling at home in the contractor community.[07:07] – Derek outlines his successful sales strategies, which allow him to outperform competitors, including a live “Shinfu” session that captivated the audience.[12:57] – Highlights from Tommy Mello and Marcus Sheridan, who provided valuable advice and motivation, resonating deeply with the audience.[17:07] – Introduction of the War Room program, tailored for contractors looking to scale to $5-10 million businesses.[28:43] – Tom presents the Impact Award to his Uncle Roy, celebrating his crucial influence on Tom's life and the contractor community.[32:35] – Tom and Derek discuss how expressing gratitude can positively influence relationships and build a strong brand reputation.[36:20] – Recap of actionable strategies from MHPS for contractors to implement and improve their businesses.[40:35] – Tom and Derek reflect on the significance of MHPS, expressing gratitude to listeners and encouraging them to apply insights from the episode.Resources:
If you're ready to level up your communication skills and gain the confidence needed to handle challenging client interactions, this episode is for you! Tim and Derek break down the power of effective communication in sales and share real-life scenarios to show how clear, confident conversations can turn obstacles into opportunities.In this episode, they discuss:The Link Between Sales and Communication: How sales is more than just closing deals—it's about understanding clients and effectively communicating value and boundaries.Handling Emotion in Difficult Conversations: Derek shares his journey on remaining composed and unemotional, even with high-stakes clients.Building Confidence with Training: Discover how consistent training and learning can strengthen your confidence and reduce concessions in difficult client situations.The Role of Validation in Client Interactions: Why clients often just want to be heard and how validating their concerns can build stronger business relationships.Resources:
Meet battleground coach Micah Miller, a true fighter who turned his life around. A few years ago, Micah was facing over $400,000 in debt and feeling immense stress. But he took a chance on the contractor fight programs, worked hard, and transformed his life. Now, he's close to building a $6 million business and has achieved financial freedom for his family. Tune in to listen to coach Micah's journey and insights!Episode Highlights:[00:00] - Intro[00:50] - The spirit of a fighter[01:35] - All in – The Contractor Sales Academy[02:35] - Tough moments[03:52] - Money can't buy happiness but solves problemsResources:
If you went to Mile High Profit Summit 2024, your mind must be buzzing with new ideas and strategies, and you're fired up to take action. But then reality sets in. The exhaustion kicks in, the motivation starts to fade, and suddenly, your big plans are collecting dust. Tim and Derek are here with a simple solution to break this cycle — Just Push Record. Record a short video about your business, share it, and watch as each video improves your skill, confidence, and business!In this episode, they discuss:Importance of taking action and implementing strategies learned at events like Mile High Profit SummitHow video helps in business visibility and personal development100-day video challenge to help build confidence and consistencyThe impact of the Battleground group's daily video challengePower of speaking goals aloud and the importance of taking action on opportunitiesBuilding accountability and surrounding yourself with people who push you to growResources:
His project manager walked off the job, 22 open jobs waiting to be completed, negative net profit, unhappy clients, and a team that's been reduced after the PM quit on him — Matt, a third-generation contractor from Massachusetts, is facing some major business challenges. Tom sits down with Matt to find a way out of this tough situation.Episode Highlights:[00:00] - Intro[00:19] - Matt's background and business overview[00:38] - The project manager walked off the job[03:40] - Strategy to tackle these challenges[06:20] - Communicate with clients, even when the news isn't good[07:20] - Focus on finishing one project at a time to avoid profit leaks[11:03] - Managing the remaining team after some crews left[14:32] - Tom's experience with a similar situation[17:04] - Reverse engineering projects and setting daily milestones[18:55] - $1.5 million in pending projects[19:34] - How the situation is affecting both his business and home life[22:48] - Leadership shortcomings that led to this situation[24:12] - The importance of hands-on leadership and accountability[26:40] - Non-negotiable commitments Matt must make [31:15] - Focusing on man hours and targets[32:50] - Tom's 20 steps to a successful project[35:14] - Impact of his current business on sales[41:31] - Training the team to solve problems independently[44:11] - Matt's plans to hire a new project manager[47:07] - Biggest takeaways from the conversation[49:40] - Closing remarksResources:
You probably spend a ton of time and money trying to find new clients. But what about the ones you've had for years? When was the last time one of your old clients called you up and asked, “Hey, do you still do roofing?” or “I didn't know you painted exteriors, too!”Tim and Derek discuss how contractors often focus on attracting new customers but forget to nurture their relationships with existing ones. They tell you to nurture your relationships with your long-time customers instead of just focusing all your efforts on getting new clients — so they don't forget you and the services you offer!In this episode, they discuss:The importance of building long-lasting relationships with clients, not just focusing on getting new clientsTips to show appreciation to long-term clientsHow small gestures can strengthen client loyalty and brand awarenessConstantly communicating with clients and reminding them of all the services you offer so they don't forget about youThe long-term benefits of nurturing client relationshipsResources:
When you want to buy something and find the right product, even if it's expensive, you're willing to spend the money because you see its value. Selling works the same way! If you understand how you feel when you buy something, it can help you sell better. Tim and Derek explain that if you want to boost your sales, you should sell like you buy because this allows you to understand the mindset and needs of your client. It also allows you to sell more effectively by speaking about the value of what you're offering instead of just the price.In this episode, they discuss:What does it mean to sell like you buyHow spending money on big projects for his home has made Derek more confident when selling expensive services to his clientsSelling like you buy, instead of being afraid of the numbersThe role of sales training, repetition, and learning from mentors to develop your sales skillsBuilding the skills and mindset to attract high-value clients and not be afraid of big projects and costsResources:
Today's guest, Mira, talks about how she built a successful business but felt unhappy and decided to change her path. Mira created a six-figure business but realized that something was missing—she felt unfulfilled and empty inside. She had climbed the ladder of success, but it was leaning against the wrong wall.Mira discusses how important it is to define success on your own terms, listen to your inner voice, and make tough decisions. She also shares how she is now building a career and life that truly fulfills her.Episode Highlights:[00:00] - Intro[00:42] - Mira's background[02:07] - Mira's income and business before joining Battleground[06:04] - Transition from being a handywoman to a GC[09:05] - The challenges she faced during her transition[11:11] - Feeling unfulfilled and unhappy despite success[17:44] - How Chris Dwyer helped her realize her ability to make change[21:46] - The body will tell you when you need to figure things out[22:32] - Deciding to step back from the business[24:21] - Mira's plans to focus on her passion for woodworking[27:30] - Examples of business owners feeling unhappy despite financial success[30:01] - The pressure entrepreneurs put on themselves to have a certain type of business[31:03] - Mira's non-negotiables[34:22] - Separating her identity from her business[38:55] - Why is Mira a successful business owner?[41:49] - Build a business that serves you, not controls you[43:56] - Not waiting for “someday” to have the life you want[47:42] - Taking many retirements and the value of financial discipline[49:44] - Closing remarksResources:
Which of these better represents your company: Crews without uniforms, company vehicles, or team members fully decked out in company uniforms and gear? Tim and Derek discuss the importance of uniforms and branding for your business. When people see your crew looking professional, they assume you're the real deal. But, it's not just about impressing the customers. Uniforms also have a way of bringing the team together, fostering a sense of unity and pride.In this episode, they discuss:The impact of uniforms and branding on the perception of a company's professionalismThe connection between branding and company cultureDerek's experience with hiring a crew without uniformsThe importance of company culture and community and how uniforms can contribute to thisHow wearing company gear can boost team moraleTim's preference for not being the face of the company and how it allows employees to feel part of the companyResources:
Neil Kristianson, the CEO of The Contractor Fight, sits down for a round-table discussion with The Fight coaches Aaron Harshaw and Tim Catroni to discuss what's happening in the contracting industry right now. They discuss the tough challenges contractors are facing in 2024, from dry spells in sales to the shifting market dynamics and how to stay strong in a competitive market. They also share the current state of their businesses and give practical advice for contractors looking to navigate this tricky year.Episode Highlights:[00:00] - Intro[00:41] - Aaron's bio and his contracting business[01:20] - Tim's bio and the current state of his business[04:00] - Aaron's experience of a sales dry spell from Q1 to Q2[05:50] - The mindset shift needed to stay positive in tough times[07:12] - Mindset differences in contractors within the fight community vs. outside it [09:57] - How Aaron overcame the dry spell in his business[11:48] - Advice for struggling contractors[13:40] - Stories of recent wins from battleground members[17:44] - Aaron, Tim, and Neil's plan for 2025[22:29] - Wrap-upResources:
Imagine you're hiring someone for an important job or choosing a company to handle a project. What's the first thing you think about? Credibility. It is super important when it comes to trusting and believing that the person is able to do the job properly. Tim and Derek discuss the importance of credibility in business, i.e., being trustworthy and having people believe in your skills.In this episode, they discuss:What is credibility and the importance of credibility for a businessStory of a doctor who lost credibility because he lacked preparation and clarityThe company that earned Derek's trust by clearly explaining their workHow branding, experience, reviews, and referrals increase credibilityTips and advice for contractors to build the credibility of their businessResources:
Tom sits down with Mike Claudio to dive deep into the realities of being a CEO and a leader. They share their personal experiences and discuss the tough decisions that come with running a business, building a strong team, letting your team make mistakes, and how to adjust your business during tough times. They also share how to lead with confidence and navigate the ups and downs of entrepreneurship.Episode Highlights:[00:00] - Intro and preview of the episode[01:18] - Staying fit and active[03:13] - The reality of entrepreneurship[04:34] - It's a tough time for business right now[07:18] - Make decisions by looking at data, not hope[09:30] - The emotional toll of being a CEO[11:43] - Tough times give you wisdom[13:20] - Victim mentality of some business owners[15:15] - Why Tom started his new painting business as a side hustle[17:28] - Adjust according to the needs of the market[20:22] - Email Tom your problem and your plan to fix it[21:12] - CEO is an employee of the company[22:57] - Putting pressure on employees to win[26:31] - The reason why a lot of contractors can't scale[29:17] - Allowing your team to make mistakes and learn instead of doing everything by yourself[32:14] - Your #1 role as a leader: Teach your people to think[38:16] - The importance of empowering your team[39:46] - How a negative culture can stifle new talent[41:31] - The myth of luck in success[45:18] - Emotional toll of leadership and being willing to make sacrifices[49:28] - Track ROI on every expense[51:14] - Offer services that solve market problems[53:13] - Keep your family informed about the business situation[54:40] - The importance of communication in both personal and professional life[57:09] - Maintaining confidence through tough decisions[1:00:07] - The reality of being a business coach or mentor[1:05:15] - Closing remarksResources:== Mike Claudio Website: https://www.mikeclaudio.com/ == WinRate Consulting: https://www.winrateconsulting.com/
“That won't work in my state,” “People won't pay that where I'm from” – is this your excuse for not charging what you need to? Tim and Derek are here to tell you to stop selling short. If you want to survive and thrive in your business, you have to stop making excuses and start charging what you need. Whether it's the size of the town, the competition, or your own fear of asking for more money—it's all just noise.In this episode, they discuss:The solution to the common excuse: “That won't work in my state” or “People won't pay that where I'm from.”Traveling to the areas where the money is Providing value and building your brand to justify higher pricesYou can't make excuses for not being successfulCharging what the job is worth and not undervaluing your servicesThe value of experience and training in boosting your confidence as a contractorResources:
Hiring is probably an issue that you're having right now in your contracting business. And many contractors don't have a hiring problem as much as they have a keeping them problem. In this episode, Tom sits down with Ryan — the founder and CEO of Core Matters, a company that helps businesses attract, hire, and retain qualified employees. The two talk about how to attract and hire the right talent and keep them in your business.Episode Highlights:[0:00] - Intro[00:30] - Ryan's bio and what Core Matters does[01:08] - Hiring frontline workers[03:09] - People leave bosses, not jobs[04:30] - The core fit hiring system[06:03] - 3 questions for business owners to identify their core values[08:04] - Addressing the question: What's in it for me?[09:44] - Growth Accelerator Program (GAP)[10:26] - It's not a hiring problem. It's keeping them problem[11:12] - Some reasons why employees leave[12:25] - Why behavior matters in hiring and retention [15:39] - Having clear communication and keeping promises[19:35] - How poor communication can make employees feel insecure about their jobs[21:15] - Advice for those who are afraid to hire[24:25] - Recognizing and utilizing the talents of existing employees[26:17] - Hire Better People Faster book[27:00] - How to work with Ryan[27:41] - What working with Core Matters looks like[29:06] - Identifying and hiring the right talent[33:56] - Closing remarksResources:== Core Matters Website: https://corematters.com/book-a-call/ == Get Hire Better People Faster book: https://corematters.com/freebook/
Do you feel uncomfortable when talking to clients? Do you doubt your pricing? Do you fear that the client is going to find out you have no idea what you're doing? This is known as imposter syndrome — nagging self-doubt that makes you feel like a complete imposter. In this episode, Tim and Derek talk about what it is like to have imposter syndrome and share tips on how to silence that nagging inner critic and start feeling more confident in your abilities.In this episode, they discuss:Recognizing the signs of imposter syndromeRoots of imposter syndrome — negative beliefs or messages from the pastRecognizing negative self-talk or limiting beliefs from the past and rejecting themThe importance of role plays and repetition of skills to overcome imposter syndromeThe importance of surrounding yourself with knowledgeable people and mentorsThe power of admitting when you don't have all the answers and leaning on othersResources:
Having great skills alone isn't enough to run a successful business. You also need a strong, high-performing team of subcontractors or employees. But building a strong team isn't an easy task. Tom sits down with Jason Paris, founder of Paris Painting, to learn his secrets for building a strong team. Jason shares some valuable lessons he's learned about building a high-performing team over the past decade of growing his company to $10 million in annual revenue.Episode Highlights:[00:00] - Intro[01:38] - Jason's background[03:20] - How Jason started Paris Painting as a side hustle[04:34] - Jason's first five years in business[05:43] - Hitting his $1 million in revenue[07:00] - How empowering his team helped him scale the company[07:47] - The mistakes he made with his early hires[10:17] - Jason's personal life and hobbies[11:26] - Delegating and giving ownership to others[14:43] - the mistake of stepping away from company culture[17:29] - Intentions Vs. Goals[19:20] - Passions are the fuel for your goals[20:12] - Taking care of yourself first before serving your family or business[23:24] - Who you are is shaped by consistent actions and decisions[25:48] - The cognitive dissonance between actions and intentions[27:56] - Lessons he learned from his experience with ultra-marathons[31:48] - Tom and Jason's struggles with negative self-narratives[35:58] - Building a successful team of subcontractors[39:53] - Jason's biggest hindrance to growth: Attracting leadership talent[40:56] - Encouragement for entrepreneurs[43:13] - Best way to reach out to Jason[44:48] - Two big complaints of Painting Contractors[45:16] - Wrap-upResources:== Jason on Instagram: @jasonparis_philosopher == Jason's email: jason@aleph-mgmt.com
Do you know when a client reaches out, that's the time when they are most motivated to hire a contractor? And if you're taking too long to respond, you're risking to lose that opportunity. Tim and Derek discuss how time kills deals and the importance of responding quickly to customers. They share their own experiences with letting too much time pass before getting back to clients and its impact.In this episode, they discuss:The problem with late responses from contractors and the reasons behind itThe importance of acting quickly when a customer reaches out, as that's their peak motivationWhen Derek lost a $15,000 job because he took three days to get back to the clientStrategies and tools for improving response times and customer communicationThe importance of making clients feel valued and importantResources:
From the past episodes, you may remember that Tom recently launched a new painting company, Simplify Painting, as a side hustle. And it's off to a great start! In just the first month, they've landed 12 projects and received 39 leads. In this episode, Tom shares what he is doing to build the company and his plans for growing the business over time.Tom also shares how he scored a $6,200 job with a 60% gross profit. He walks you through the entire process and shows how the Shin-Fu sales method helped him qualify the lead, save time, and seal the deal in just 2 days.Episode Highlights:[00:00] - Intro[00:31] - Benefits of the Shin-Fu sales process[00:42] - Selling a job with 60% gross profit[02:01] - Trust the process[03:24] - Walkthrough of the job scope[08:14] - The importance of marketing your business[08:23] - Businesses shutting down due to poor marketing[10:14] - Role of third-party lead generation sites Thumbtack and Angi [11:11] - Tom's strategy for building Simplify Painting as a side hustle[13:02] - Tom's plans for scaling the business[14:00] - Closing remarksResources:
As a salesman, being likable can make all the difference. It's not just about your service. It's about the connection you build with your clients. Tim and Derek are here to share with you some simple yet powerful ways to become more likable. They share tips and strategies for building genuine connections with clients, from giving a good first impression to maintaining that impression and positive energy throughout the process.In this episode, they discuss:The importance of being likable and enthusiastic when interacting with clientsTips for appearing likable, like smiling, expressing gratitude, complimenting the client's space, etcGiving a good first impression — have the right attitude and energy when interacting with clientsBeing genuine and consistent in interactions to build trustHandling the client's space with care, like wearing booties and cleaning up thoroughly, and communicating your plans for the work areaMaintaining a positive attitude and energy before and during consultationsResources:
Do you want to launch a home improvement business as a side hustle? Tom's got you covered! Tom recently launched his side hustle, a painting company, Simplify Painting, in Colorado Springs. In this episode, he reveals his secret to running a thriving side hustle. He shares nine essential things to know about being successful if you are starting your home improvement business as a side hustle.Episode Highlights:[00:00] - Starting a side hustle[00:43] - Tom's side hustle: Simplify Painting[01:34] - Unique advantage of side hustlers[03:47] - Be proactive[05:35] - 9 key things to know for side hustle success[05:36] - #1: Commit to your side hustle or quit[06:24] - #2: Understand your target clients and tailor your marketing to them[10:10] - #3: Plan for success: Budget wisely[12:45] - #4: Master your craft[14:12] - Invest in yourself with continuous learning[14:38] - #5: Sell unafraid [17:03] - #6: Deliver like a pro[19:25] - Handle issues directly and communicate well with clients[21:35] - #7: Review and adjust[23:38] - #8: Work-life balance[24:38] - #9: Stay hungry, driven, and continuously improve[25:37] - Closing remarksResources:
In today's digital world, it is easy to communicate through text or email and avoid verbal, face-to-face communication. But are you really communicating? Tim and Derek are here to remind us there's no substitute for the power of the human voice. They discuss the importance of effective communication and the value of verbal communication over text and email.In this episode, they discuss:The challenges of relying solely on text/email communicationThe role of tone and body language in communication and how they can be lost in written messagesPreferring phone calls to have meaningful conversations and make people feel heard70:30 rule in communication — let the other person talk 70% of the time, and you only speak 30%The importance of addressing issues directly and not hiding behind technologyResources:==Contractor Growth Network: https://www.contractorgrowthnetwork.com/ == Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
Running a successful contracting business needs more than just technical skills. You also need good project management and financial acumen to stay profitable and grow. One tool that can help with this is JobTread. Tom sits down with Rilee Fisher, the Director of Business Development at JobTread. Rilee shares how JobTread can help you streamline your estimating, job costing, and overall business operations.Episode Highlights:[00:00] - Intro[01:46] - Rilee's bio[02:24] - What is JobTread[03:20] - Client spectrum of JobTread[05:49] - How JobTread helps establish SOPs[07:52] - Overcoming SOPs intimidation and formalizing your processes[10:20] - Number of demos Rilee and his team have conducted[10:50] - Challenges contractors face in adopting new tools[12:16] - Importance of job costing[12:42] - Increased profitability by using JobTread[14:21] - Importance of fully utilizing software tools[15:15] - Providing a good experience to JobTread users[17:21] - Commitment and effort when using software tools or a program[19:47] - Book a demo at Job tread[22:50] - Closing remarksResources:== Checkout JobTread: https://www.jobtread.com == Mile High Profit Summit Tickets still available: https://milehighprofitsummit.com/
The 2024 Summer Olympics are over now. Did you watch the games and were amazed by the incredible skill and dedication of the athletes? Those Olympians aren't just showing up to participate—they're training their hearts out to win gold!In this episode, Tim and Derek discuss the mindset and preparation needed to truly excel in your field. They draw parallels between elite athletic training and the dedication required to be a top-performing salesperson.In this episode, they discuss:The importance of repetition, practice, and focus in developing your skillsThe training and mindset of Olympians and the need for salespeople to approach their work with a similar level of dedication and preparationThe importance of quality over quantity in trainingThe role of leadership and how a supportive environment boosts team performanceFeeling embarrassed or getting ridiculed when practicing unconventional skillsPracticing role-playing and mastering your communication skillsResources:==Contractor Growth Network: https://www.contractorgrowthnetwork.com/ == Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
Today, Tom's guest is Aaron Horner, Director of Video Marketing at Contractor Growth Network. Aaron explains how powerful storytelling is in the marketing content you create for your business. He also shares how you can bring your current clients into your stories, which makes the content much more relatable to prospects who see your videos on social media. Episode Highlights:[00:00] - Intro[02:00] - The work Aaron does with Contractor Growth Network[04:15] - Storytelling - what is it and how to do it well[06:53] - Examples of stories Aaron and his team tell [10:20] - How CGN plans out the storytelling process with contractors[11:58] - What do they do when they come across people who don't want to be interviewed[12:26] - How to encourage your current clients to be part of the storytelling process[13:20] - Crazy things homeowners have said to Aaron[15:26] - Posting videos through ad campaigns on social media[18:49] - Letting your work speak for itself[20:56] - What to do if you can't create video content yet[21:31] - How to get in contact with Aaron for advice[22:30] - Why Tom wants you to stop half-assing your marketing effortsResources:==Contractor Growth Network: https://www.contractorgrowthnetwork.com/
Are you tired of feeling like you're stuck in a never-ending loop of Groundhog Day at your business? You try to train your team on how to do something, but then a few weeks later, you're back to square one, fixing the same mistakes over and over again. Well, the solution to your problems may lie in one simple word — Systems.Tim and Derek discuss the importance of creating effective systems and processes in your business to improve efficiency and productivity. They tell you to have well-defined systems in place for the success of your business and avoid the constant Groundhog Day repetition.In this episode, they discuss:The need to have effective systems in place in your businessHow a lack of systems can lead to constant repetition and Groundhog Day scenariosThe benefits of delegating tasks and empowering employees through documented processesCreating a system to make your business more focused, quitting procrastination, and improving efficiencyResources:
Today, Tom's guest is Patrick Ungashick, the CEO of NAVIX. Patrick guides you through the essential steps to ensure that you sell your business the right way — from preparing your business for sale to securing the best deal. He also shares how to position your business for a successful sale and ensure you get the maximum value when it's time to exit.Patrick also previews the highlights of his upcoming workshop at the Mile High Profit Summit on how to grow your business and create an exit plan.Episode Highlights:[00:00] - Intro[01:50] - Patrick's bio and backstory[03:08] - Happy Exit[04:16] - Key things that need to be checked before considering an exit[06:04] - Building great company vs. a great team[06:31] - The Growth Myth workshop[07:07] - Factors that can hijack the ability to sell business[08:20] - Investing in your team[10:16] - How the exit game has changed over the years[12:51] - Factors to consider when evaluating if a business is ready to sell[14:37] - What trades do better than others[16:43] - Acquiring underperforming businesses and turning them around[20:32] - Mistakes contractors make in business deals[21:56] - Ideal size of a business for sale[23:50] - Profit margins and business efficiency in attracting buyers[25:14] - Key topics Patrick will cover in his workshop[27:42] - How to reach out to Patrick[28:43] - Closing thoughtsResources:== NAVIX Consultants Website: https://www.navixconsultants.com/ == Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
How do you manage your team? There are two different approaches to managing employees: the carrot and the stick. One method is a tough, authoritarian style where you constantly berate your employees, making their lives miserable, while the other is a more nurturing, goal-oriented style in which the employees feel appreciated and motivated. Which management style do you think will bring out the best in your team? Steve has experienced both management styles and is here to share his insights on which method is more effective for building a successful, high-performing team.In this episode, Steve discusses:Steve's experience with different management stylesShifting from an authoritarian management style to a more nurturing, goal-oriented approachHow empowering employees by letting them choose their own tasks and set daily goals can boost performanceThe importance of treating employees with kindness and respectBuilding a team with a shared vision and positive work environment to increase productivity and job satisfactionResources:
Today, Tim and Derek discuss a situation that many business owners face — slow business periods. The dreaded moment when the phone stops ringing, and you start questioning if you have paid the phone bill. It can be nerve-wracking, but it is not the first time this has happened, and it certainly won't be the last. They tell you how to handle this inevitable business period and turn it into an opportunity to grow and strengthen your business.In this episode, they discuss:Reaching out to past customers regularly using a CRM system and SOP instead of just during slow periodsInvolving the entire team in sales efforts to build a sense of ownership and responsibilityUsing Facebook ads and groups to advertise available work and fill the pipelineLooking for upsell opportunities when on a job site, like suggesting additional features or improvementsPreparing for slow periods in advance and not being afraid to reach out to customersBuilding relationships with customers and not being afraid to ask for help or favor when business is slowResources:
Are you a contractor struggling with a lack of systems or standard operating procedures (SOPs) in your business? The issue might not be just about having systems in place. Tom talks with Liz Chism — an expert who helps contractors and small business owners build effective processes and systems. They dive deep into building systems and processes in a business and why simply implementing systems isn't the solution to your business challenges.Episode Highlights:[00:00] - Intro[01:11] - Request of many contractors for systems[04:09] - Clarity over systems[05:05] - How Liz helps clients with their system[07:58] - Starting with the end goal and reverse engineering the steps to get there[09:44] - Liz's approach with new clients[09:55] - Four types of systems in a business[11:19] - Getting systems out of your head[14:09] - Prioritizing the right systems without getting overwhelmed[19:16] - Having clarity to identify the right problem area[21:40] - Understanding and aligning with the client's perspective[26:02] - Taking time to think and reflect on priorities[28:01] - Struggle of companies in getting their team on board with new processes[30:00] - Having the right team in place to implement systems in your business[30:54] - Using personality profiles to build an effective team[35:07] - When Tom promoted an employee to a role that didn't fit his strengths[36:03] - Liz's 75 Hard experience and how it led to her personal and business growth[40:52] - Consistent messaging and follow-through to drive systems and processes[42:13] - Aligning intention with actions[44:40] - Checking boxes on 75 hard for consistency[47:39] - Liz's advice for contractors[51:00] - How to reach out to Liz[51:34] - Closing remarksResources:== Liz Chism Website: https://lizchism.com/ == Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
Tim and Derek discuss the transformative power of creating a safe place for conversations — a concept that goes beyond just sales techniques and is important for having open and honest conversations. By creating that safe space, you're able to truly connect with others, whether they are family, friends, or clients, and learn about their thoughts and fears that you never would have known otherwise.In this episode, Tim and Derek discuss:Stories of the conversations Tim and Derek had with their children and grandchildren that brought them closer than everThe power of asking open-ended questions and active listening in communicationEstablishing a safe space where people feel comfortable and empowered to share their thoughts and feelingsThe importance of communication skills in building stronger relationships, both professionally and personallyHow the learnings of Shin-Fu have unexpectedly improved Tim and Derek's personal lives and relationshipsResources:== Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
Tom sits down with real estate agent Ryan Van Ornum from Wolfpack Property Group to discuss the relationship between contractors and realtors. They discuss the ins and outs of being a realtor, working with contractors, the common frustrations on both sides, how contractors and realtors can work together more effectively to grow their businesses, and more.Episode Highlights:[00:00] - Intro[01:10] - Ryan's real estate team and other businesses[04:01] - Ryan's background[04:51] - Ryan's journey into real estate and the challenges he faced[06:48] - Typical success rate of realtors[09:14] - Common issues realtors face with contractors[13:28] - Time and effort in real estate[17:38] - How promptness can make or break deals[20:06] - Importance of integrity and accountability in contractors[21:00] - How often clients ask for contractor recommendations[22:14] - Regulations and liability realtors face when recommending contractors[24:40] - Many realtors don't ask the right questions to contractors[26:25] - Right questions a realtor should be asking a contractor[27:31] - How to approach and build relationships with top realtors[33:01] - Most common trades realtors are asked about[33:15] - Giving gift cards to realtors to include in their closing gifts[35:53] - Building trust and breaking stereotypes in the real estate industry[38:29] - Adding value to business relationships[44:20] - Ryan's venture into commodities[45:41] - Scam Tom received and how he responded[47:46] - Importance of knowing your numbers[54:29] - Importance of relationships and support in business[56:19] - Surrounding yourself with the right people[58:13] - When Tom had a grenade mishap in the Marine Corps[59:00] - Decision-making in business[1:00:19] - Dividing focus between multiple business[1:04:17] - Importance of gratitude and optimism[1:08:13] - How to to connect with RyanResources:== Wolfpack Property Group Website: https://www.wolfpackpropertygroup.com/index.php == Ryan Van Ornum on Instagram: https://www.instagram.com/ryanvanornum/ == Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
Are you a small contractor dreaming of the day you can finally sell your business and ride off into the sunset? Steve guides you on how to make that dream a reality. Having sold four companies himself, Steve shares his insights and experiences on how to sell your business successfully. He covers all the key steps, from evaluating your company to finding the right buyer to ensuring a smooth transition.In this episode, Steve discusses:Determining if your business has something of value that someone would want to buyCalculating the average profit over the last three years and multiplying this average by three to get a starting priceGrowing your own buyers by training employees to take over the businessHiring a business broker to find potential buyersFinding a large company that may want to acquire your companySticking around for a year after the sale to train employees and ensure a seamless handoverPrioritizing an ethical, win-win scenario for both the buyer and sellerResources:== Get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100) https://thecontractorfight.com/freedom/
As a business owner, your time is precious. Between juggling client meetings, managing projects, and keeping your business running, it can feel like there are never enough hours in the day. That is until you discover the power of Shin-Fu. Tim and Derek explain why the Shin-Fu sales process is a game-changer for contractors. They discuss how Shin-Fu can help you reclaim your time, focus on the right clients, and improve both your business and personal life.In this episode, they discuss:How Shin-Fu helped Derek's team save 39 days per year Shin-Fu allows you to work on your business, not just on it.Uncovering hidden red flags in clients before contractors invest their resourcesImplementing Shin-Fu teachings during the off-season so contractors are ready for success when the busy season arrivesHow Shin-Fu helps contractors prioritize qualified leads and avoid wasting time on clients who will never become customersGreen phone and the red phone concept in Shin-Fu sales trainingResources:
Tom sits down with Anthony Abbott to discuss how contractors can master their mindset to overcome financial struggles and achieve financial freedom in their businesses. They introduce the Freedom Bundle, a combination of The Fight's two programs — Nail Your Numbers course and Shin-Fu Sales training — designed to help contractors master their finances and sales skills.They tell you financial freedom in contracting is achievable. It requires a shift in mindset, a solid understanding of your numbers and business, and the willingness to learn and adapt.Episode Highlights:[00:00] - Intro[03:47] - Some contractors are enslaved by their business[05:44] - Shifting from a victim mindset to taking accountability and ownership of business[08:08] - Feeling overwhelmed with responsibilities and tasks[10:56] - Overcoming overwhelm by focusing on one step at a time[12:24] - Every single business has problems[14:08] - Fixes for money problems[15:26] - Freedom Bundle = Nail Your Numbers course + Shin-Fu Sales training[16:38] - Nail Your Numbers course[21:39] - Shin-Fu Sales training for contractors[23:27] - Key to building trust and successful sales relationships[26:40] - Special offer: Get Freedom Bundle for $248[27:42] - Mastering numbers and sales to transform your business [28:32] - Closing remarksClick here to get the Freedom Bundle (Nail Your Numbers course + Shin-Fu Sales training) for $248 (Save $100)Resources:== Greystone Remodeling Website: https://greystoneremodelinginc.com/
Do you have a habit of assuming a client's budget based on their appearance or demeanor? Do you presume what features or options a client might want without asking? Well, you need to ditch this bad habit because it can cost you deals and opportunities. Tim and Derek share why assuming you know what a customer wants or can afford is a dangerous game. By avoiding mind reading, you open the door to unexpected opportunities and build stronger relationships with your clients. The only mind you should be reading is your own – and it should be telling you to listen more and assume less!In this episode, Tim and Derek discuss:The importance of not mind reading in salesResisting the urge to mind read and instead asking open-ended questions like “Tell me more about that.”Helping customers clarify their vision and needsEducating clients on aspects they may not have consideredResources:
Sometimes, getting new leads can be a tough task for contractors. One way many businesses do this is through lead generation services. But should you use third-party lead generation services for your business? Tom shares his thoughts on lead generation services. He discusses why building a strong brand is essential for contractors and how they can use lead generation services strategically based on their business circumstances. Episode Highlights:[00:00] - Lead gen services and the importance of building a strong brand[01:53] - Getting immediate leads for new businesses[03:08] - Consumers don't see lead gen sites as problematic[04:34] - Build your brand and use lead gen sites as needed[04:46] - $300 million company on Angi[05:30] - Clients just want to solve their problems[06:39] - Have a presence everywhere your potential clients might look[07:42] - Lead services spend millions on advertising to generate leads[08:16] - The cost and the ROI[10:47] - Respond immediately to leads from these services[12:03] - Refining your lead intake process and leveling up sales skillsResources:
Are you providing a journey customers love? Or are you just another average company that most customers love to hate? Steve discusses his formula of success that has made him millions of dollars – the customer journey. He discusses the importance of focusing on providing a positive customer experience during the entire customer journey from start to finish. He shares best practices for improving the customer experience at every step of the process.In this episode, Steve discusses: The importance of positive customer experience throughout the entire customer journeyHaving a quality website that is easy to find and navigatePromptly answering phone calls, timely responding to emails, and making the sales process easy for clientsHaving polite, direct conversations with prospects and listening to them instead of rushing to sellHaving regular communication during the project timeline by providing status updatesBeing transparent about the process and what clients can expectBeing on time and following through on promisesTips for professional appearance and interactions during the workCalling clients back – after a few days, a few weeks, and three months later – to ensure satisfaction and get feedbackExceeding expectations through attention to detail, like thorough clean upResources:
Are you tired of prospects who seem lukewarm about your services? The secret to closing more deals may lie in the questions you ask during the qualification process. Join Tim and Derek as they discuss the six questions Tim asks his every prospect – and the reason behind them. They do a roleplay where Tim walks through the 6 essential questions, and Derek shares his thoughts and experiences. These questions aren't just about gathering information – they're about building trust and understanding with the prospect.In this episode, they discuss:The importance of asking open-ended questions to understand the prospects' needs and desires, instead of just pitching your services6 questions that contractors should ask to every prospect:How are you hoping I can help you?How long have you been thinking about this project?When are you hoping to get this project done?What inspired you to do this project now?Who else is excited about this besides you?Have you ever done a project like this before?Resources:
“You haven't done enough yet!” Tom has a tough love message for you. It might sting, but this is a wake-up call to take your business to the next level. He says while you may have achieved some success in your business, you haven't done enough to truly reach your potential. He wants you to have a massive vision, be relentless, have discipline, and make the necessary effort to reach your true potential.Episode Highlights: [00:00] - Intro - You haven't done enough[00:56] - Importance of having a massive vision[01:50] - Success is inconvenient and requires a daily grind[03:04] - Gut check[03:44] - What is enough when it comes to your business[04:43] - Keep pushing even if you have achieved some success[05:28] - Role of your habits in your success[07:55] - Take action and push beyond your limitsResources:
Tom sits down with Mark and Michelle Bunker of Bunker Building. They discuss the intricacies of working with your spouse, the impact of changing your environment, and dealing with stress. They also share how they went from just getting by to living a great life, the power of surrounding yourself with the right community and why you need to attend the Mile High Profit Summit.Episode Highlights:[00:00] - Intro[03:26] - Mark and Michelle's background[04:36] - Importance of having the right environment to win[06:39] - Their business before joining The Fight[08:33] - Winning is ugly[09:10] - Revenue of the company over the years[10:42] - Getting hit by a 60k unexpected expense[11:31] - Business growth between 2022-23[12:08] - Power of being part of the right community[12:57] - Advice on working with your spouse[18:58] - Having tough conversations and working through issues[25:26] - Their experience at the MHPS[29:41] - Michelle's call in the Battleground group[32:06] - Importance of unity and communication in couples[34:32] - When wife doesn't believe in your business[38:27] - Why you need to attend MHPS every year[40:00] - Value of attending MHPS[43:44] - Closing thoughts[35:17] - Reach out to Bunker Building== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:== Call Bunker Building: 978-521-5362== Bunker Building Website:https://bunkerbuilding.net/
If you find value in our podcast episodes and webinars, then the value you will get at the 2024 Mile High Profit Summit will be tenfold! Steve shares what a life-changing experience it can be if you stop making excuses and show up!In this episode, Steve discusses:Who the event is for and what to expect if you attendThe inspiring stories that leave the room in tearsFinding gold nuggets from the information and implementing itHis personal goal for this year's eventTeaching a workshop on the Shin-Fu sales processCreating the life you want and deserveClick here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:
If you are struggling to increase your sales in the current economy, then you have to change how you attract today's digital consumers. In today's episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit. Episode Highlights:[00:00] - Intro[01:20] - The moment clients decide to buy from you[03:35] - The department with the greatest impact on the actual sale[06:15] - How the 2008 recession affected his company[08:40] - Why discomfort can help us innovate and grow[11:55] - Why you need to have people in your life who will hold you accountable [13:50] - Listening to your customers' questions and addressing them strategically[20:10] - Selling in a way that no one else in your space is doing[25:40] - The Big 5 - the five areas you need to focus your content on[32:45] - Why pricing articles do well right away[37:55] - The most viewed page on your website after the home page[40:55] - How addressing problems or concerns is actually helpful[47:20] - The importance of creating videos and which ones you should be making[52:55] - Benefits of a seller-free sales experience and how to implement one[1:01:05] - Example of how to implement assignment selling with the customer [1:05:35] - How assignment selling saves you time and makes you money== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:== Create an email signature: https://www.wisestamp.com/== Check out some of Marcus's books: https://marcussheridan.com/marcus-sheridan-books
The Mile High Profit Summit is an annual event where contractors from across the country, come together to learn how to scale their businesses to the next level. Our attendees aren't the only ones gaining insights and making new connections at MHPS each year. The dedicated coaches of the Fight Team also leave the event with powerful takeaways and new relationships. We are fired up about this year's event because we know the impact it will have on contractors and coaches alike!In this episode, they discuss:The power of MHPS and what the Fight Team thinks about the eventThe infectious energy that leaves everyone invigoratedSeeing the staff pouring love into the members Being part of a group of like-minded people Light bulb moments - Seeing members have epiphanies during the eventGoing to the even with an open-mind and willingness to learnMeeting members in person for the first timeHaving the whole Fight Team together at MHPSClick here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources: