The Contractor Fight with Tom Reber

Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-callYou're talking about scaling but all you've got is chaos—and you're afraid to admit it. Derek Johnson and Tim Cutroni get real on Standard Operating Procedures (SOPs): the secret weapon that makes your company sellable and non-owner-dependent. They break down why just talking about draws and deposits is costing you cash, and how to start building your "flight plan" when you're in the heat of battle. Stop making the same mistake every single spring. =================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

You're busting your ass every day, but your bank account doesn't show it. Here's the hard truth: you don't need more jobs to make more money. You need discipline. You need to take control of your numbers.Stop playing contractor charity work. Know your gross profit. Cut the fat. Eliminate the waste that's bleeding your business dry.Your bank account is a scoreboard. It tells the truth about how much value you're actually bringing. So quit hacking away like a handyman and start operating like a damn profit surgeon.============================================================The Contractor's Code to FINALLY Cracking $1M drops this Friday! Get on the Waitlist now to be the first to receive the code and break through the 7-figure ceiling. Click Here to Reserve Your Access: https://thecontractorfight.com/free-training/============================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-callYou thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what's it costing your contracting business?. Derek Johnson and Tim Cutroni expose the massive blind spot that kills client retention and forces you to spend more on marketing. Learn why your automations are failing and when to use your voice, video, or a rock-solid SOP to dominate communication=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-callYou don't have a leads problem.You have a you problem.============================================================You've heard me talk about Shin-Fu. You know the system.But you're still not using it.Still letting tire-kickers steal your time?That's not a business issue — that's a guts issue.BATTLEGROUND is where real contractors go to stop being comfortable.We give you the plan, the accountability, and the daily kick in the ass you need to win.Stop talking about growth. Start dominating your market.Tired of being broke because your mindset sucks?Then do something about it.

Who's really making the buying decision? Spoiler: it's not always the one you think.In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.You'll learn:How to identify the true influencer before it's too late.The “kiss of death” mistake contractors make on sales calls.How to keep both spouses (or decision makers) engaged and aligned.Why practicing, role playing, and clear SOPs make closing easier.

Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-callWhen the government shuts down and projects freeze, how do you keep your business alive?Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactics to Section 179 tax strategy and real-world lending options, this episode shows you how to fight back instead of panic.This is a straight-talking session about leadership, visibility, and making smart moves when everyone else is waiting for help.⚒️ Topics Covered:Why cashflow > profit during hard timesHow to keep your crew paid when receivables are slowCreative funding strategies beyond SBA loansFighting back with smart tax strategyStaying visible and marketing through chaos==================================================

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.You'll learn:Why most marketing "experts" have never swung a hammer (and why that matters)The Eskimo wolf story: how contractors keep licking the blade that's killing themJoshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wifeWhat actually works in contractor marketing (hint: it's not the latest TikTok trend)How to kill the greed, trust the data, and stop making emotional business decisionsWhy success leaves clues, (and how to steal what's already working)Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.Raw. Real. No bullshit.Welcome to The Fight.Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-callContractors, listen up: consultations are where you win or lose the job.In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You'll hear:Why communication and preparedness matter more than you thinkThe difference between showing up sloppy vs showing up like a proHow to flip between your “sales hat” and your “helper hat”Why consultation style is less about scripts and more about being true to you

Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That's not how you grow.In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.You'll learn how to position your business for massive growth — no matter what the economy does.⚔️ If you're ready to fight smarter, not harder, check out War Room:

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callIn this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.From clients who won't stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.What you'll learn in this episode:How to prepare for uncomfortable client conversationsWhy documentation beats “he said, she said” every timeThe importance of showing a united front with your teamHow to say no without backing down or losing respectIf you're tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.=================================================☎️ Still waiting for the “perfect time” to fix your business? That's why you're spinning your wheels.

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callIn this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.From clients who won't stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.What you'll learn in this episode:How to prepare for uncomfortable client conversationsWhy documentation beats “he said, she said” every timeThe importance of showing a united front with your teamHow to say no without backing down or losing respectIf you're tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.=================================================☎️ Still waiting for the “perfect time” to fix your business? That's why you're spinning your wheels.

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callToday Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.Adam shares straight talk on:✅ Why most contractors waste money on the wrong marketing✅ How to generate consistent, quality leads without gimmicks✅ The simple changes that can fill your pipeline fast✅ The role of authority in building trust with prospectsAdam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.Take notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.=================================================☎️ Still throwing money at the wrong leads and waiting for “something to change”? That's why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.

Most contractors don't fail because of lack of skill — they fail because they can't stay consistent.In this episode, Derek Johnson and Tim Catroni break down why motivation fades, why discipline wins, and how building consistent habits in business, health, and life will separate you from the crowd.Whether it's making sales calls, sticking to your SOPs, or showing up when you don't feel like it — consistency is the key.⚒️ Inside this episode:Why motivation is fleeting and discipline is everythingHow boredom destroys good habitsReal-world examples of consistency in business and healthWhy your “why” matters more than you think=================================================☎️ Waiting until everything's perfect before you pull the trigger? That's why you're stuck. Perfection is the setup that keeps most contractors broke.

Robbing Peter to pay Paul isn't growth — it's chaos.If you're constantly sweating payroll, floating deposits, and juggling jobs just to cover expenses, you're not building a business… you're gambling with your future.In this episode, Tom exposes the ugly truth behind why contractors stay broke while looking busy. He breaks down:✅ What “robbing Peter to pay Paul” really looks like✅ Why it's not growth, it's financial desperation✅ The risks of low deposits and soft payment terms✅ How to get control of your cash flow before it buries you

Business isn't about being perfect. It's about showing up, screwing up, and learning fast. In this raw episode, Derek and Tim share a hilarious (and humbling) story about being “set up” at an event — and how that ties into the lessons every contractor needs to learn:Why perfection is the enemy of progressHow to keep showing up when you feel embarrassed or unpreparedWhy the “who” is more important than the “how” in businessWhy you don't need to be good at everything — just at what mattersIf you've ever felt like you weren't ready, polished, or “good enough,” this one's for you.=================================================☎️ Waiting until everything's perfect before you pull the trigger? That's why you're stuck. Perfection is the setup that keeps most contractors broke.

Most contractors tiptoe around money, and it's killing their profits. In this episode, Derek Johnson and Tim Cutroni rip the curtain back on why talking openly about money is the #1 skill you need if you want to stop financing your client's projects.They share raw stories about deposits, draws, and payment schedules, plus how to stop being afraid of giving real numbers to customers. You'll hear:Why deposits and progress draws protect your businessHow to talk about price without losing authorityBreaking the generational mindset that “money talk” is tabooHow transparency in pricing actually shortens your sales cycle

Today on the show, Tom sits down with Ben and Amy Wright — Nashville-based contractors who went from touring musicians making $40K a year to running a thriving construction company doing over $655,000 YTD.They talk about:The shift from “broke band mindset” to building real wealthHow The Contractor Fight helped them kill bad money habitsWhat it takes to run a business and a marriage without burning outWhy keeping your “pack light” matters if you want to growThe role of faith, mindset, and community in scaling a contracting businessThis is a raw, behind-the-scenes look at what it means to fight for your future as a contractor and a couple.

The Lull is Real. Don't Panic.In this episode, Derek and Tim dive into the seasonal slowdown that every contractor faces. When the phones stop ringing as much and it feels like all you're hearing is “no,” it's easy to think you're doing something wrong.But here's the truth: this is a normal cycle. Kids go back to school, families finish summer vacations, and homeowners hit pause on big projects. That doesn't mean your business is broken. It means you're in the lull.We'll break down:Why “no” isn't always a bad thingHow to recognize normal cycles vs. real sales issuesThe importance of pre-qualifying leads so you don't waste timeHow to use slow periods to regroup, sharpen your skills, and spend time with familyRemember, this isn't failure. It's part of the fight. Stay the course, stick to your process, and the yeses will come.⏱ Chapters:00:00 – Intro01:00 – Why “no” happens more this time of year03:00 – Story of a DIY gone wrong pond project06:30 – Viral videos and unqualified leads07:30 – Taking more “nos” than “yeses”09:30 – Why “the lull” is normal every year10:40 – How to handle the cycle and push through============================================================☎️ Sick of spinning your wheels and wondering where the money's going? If your business is already over $200K, you don't need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we'll cut the bullsh*t, look at where you're bleeding, and show you what's possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

Most contractors are wasting thousands on marketing that doesn't make them a dime. Why? Because they don't track their Customer Acquisition Cost (CAC).In this episode, Tom breaks down:- The formula to calculate your CAC- Why “busy but broke” means your CAC is too high- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)- How to know which lead sources to double down onChapters:00:00 – If you don't know your CAC, you're not running a business02:00 – Why tracking CAC shows if your marketing actually works05:20 – Math breakdown: $5K ad spend → 10 jobs09:30 – Signs your CAC is too high15:40 – How discounts kill your profits20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)28:00 – Why you're winging it if you don't know your CAC============================================================☎️ Sick of spinning your wheels and wondering where the money's going? If your business is already over $200K, you don't need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we'll cut the bullsh*t, look at where you're bleeding, and show you what's possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

In this episode, Tim and Derek dive deep into the uncomfortable moments that test contractors daily—both in business and life. From tech frustrations to difficult sales conversations, they highlight how discomfort is a necessary catalyst for growth and success. If you're stuck in a rut, it's likely because you're avoiding the uncomfortable steps that push you forward.In this episode Tim and Derek discuss:The real reason most contractors struggle: a lack of willingness to get uncomfortableTheir own tech struggles as a metaphor for business challengesWhy embracing discomfort in sales, communication, and leadership is essentialThe danger of getting too comfortable and stagnant in business practicesHow fear of looking foolish prevents growth and improvementThe role your significant other plays in your journey and how to bring them alongThe impact of changing personal habits and how they affect your relationshipsWhy consistent communication with your partner is crucial when you're growing your businessOvercoming the fear of role-playing and uncomfortable conversations in salesUnderstanding that discomfort is often the gateway to breakthrough=============================☎️ Sick of spinning your wheels and wondering where the money's going? If your business is already over $200K, you don't need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we'll cut the bullsh*t, look at where you're bleeding, and show you what's possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call=============================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of The Contractor Fight, Tom breaks down real contractor truck wraps submitted by fighters just like you. He exposes the good, the bad, and the downright embarrassing mistakes contractors make when they slap their name on a vehicle.You'll hear:Why your truck is a moving billboard (and how most of you waste it)Tom's 5-point checklist for evaluating a wrap designReal-life examples of what works and what fails at 60mphHow your wrap, website, and branding must all connect

Tim and Derek dive into a real-world sales story that illustrates the power of connection, emotional intelligence, and proper communication. Tim shares how a routine consultation for pond maintenance turned into an unforgettable sales experience—one that highlights the importance of trust, empathy, and being fully prepared through training.In this episode Tim and Derek discuss:How a simple pond consultation evolved into a deep emotional connection with the clientThe critical moment when trust was lost with the previous contractor—and how Tim seized the opportunityHow understanding and labeling client emotions can open doors in sales conversationsWhy consultation fees and in-person visits matter when diagnosing problems and building relationshipsThe bizarre yet powerful moment the client realized Tim looked just like her late father—and how it sealed the dealThe importance of training, role-playing, and continuously sharpening your sales skillsHow preparation and consistency helped Tim confidently close the deal and land a long-term client=================================

Benji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it's going to take to make them cool again.They talk content, culture, recruiting, money, and what separates struggling contractors from thriving ones. This episode is pure

In this episode, Tim and Derek break away from the usual sales-focused content to explore deeper, more personal aspects of life as a contractor. They reflect on the evolving direction of the podcast, emphasizing the importance of authenticity, vulnerability, and addressing the challenges that affect both business and personal life. From parenting and emotional triggers to frustrating bank experiences, this episode dives into how life's realities shape us as leaders and business owners.In this episode, Tim and Derek discuss:Reframing the podcast to encompass more than just sales – diving into life, leadership, and personal growthHow self-perception and emotional baggage, like feelings of abandonment or laziness, impact business performanceThe importance of acknowledging personal struggles and their ripple effect on professional successA powerful story about Tim's emotional response to his kids' first day of school and the realization of past woundsHow tribe and community, like Battleground, can help contractors feel less aloneTim's frustrating banking ordeal and how his daughter's advice changed his approachThe importance of grace – for others and ourselves – in handling mistakes and miscommunicationsRespecting different perspectives and the value of empathy in both business and relationshipsLinks from the episode:=================================

Contractors, stop blowing your sales calls.In this episode, Tom breaks down his 6 go-to sales phrases that instantly shift the power dynamic and help you close more deals. These aren't manipulative tricks. They're battle-tested mindset resets that keep you from sounding desperate when a prospect pushes back.Plus, he shares bonus “kill shot” lines to disarm objections and gain the upper hand.Whether you're new to sales or a seasoned vet, these phrases will change how you sell forever.It's time to take control of the sales conversation and stop giving your power away.⏱ Timestamps:[0:00] – Intro: Stop blowing your sales calls[0:50] – Phrase #1: “Sounds like this might not be a fit” — flip the frame, stop being needy[1:45] – Phrase #2: “What do you think we should do next?” — shift the pressure to the prospect[3:35] – Phrase #3: “Here's what saying yes gets you” — future pace the value[4:42] – Phrase #4: “If this were my home, here's what I'd do” — position yourself as a trusted consultant[7:05] – Phrase #5: “What's most important to you about this project?” — uncover true motives[8:52] – Phrase #6: “Do you want the cheap version or do you want it done right?” — call out budget head trash[9:48] – Wrap-up & Tom's sales book Sell Unafraid============================================================

Consistency isn't just a nice-to-have in business—it's the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mishaps, they show how even small deviations can make customers question your reliability.In this episode Derek and Tim discuss:How consistent customer experiences create loyalty and trust in your brandWhy small changes in service can cause customers to wonder if your business has shifted ownership or lost its edgeReal-world examples of how attention to detail (or lack thereof) can impact client perceptionsThe importance of setting clear, non-negotiable standards for your team to follow every timeHow generational shifts in communication styles affect customer interactions—and what you can do to adaptWhy long-term business growth depends on sticking to proven processes, even when they take extra effortHow company image, from clean vehicles to timely follow-ups, reinforces your standards=================================

Most contractors are crushing it for 90% of the job, then they blow everything in the final 10%. You nail the work, cash the check, and think you're done. WRONG. You just fumbled at the goal line and killed your shot at referrals, reviews, and repeat clients. Tom breaks down the brutal truth: how you finish determines whether you're hunting for your next job or turning clients away because you're booked solid.⏱️ Timestamps[00:00] – Why finishing strong matters more than ever[00:28] – Chaos creates complacency (and costs you money)[00:47] – How the final 10% of the job shapes your reputation[01:00] – The death of trust: silence during the job[01:30] – What to say in daily client updates[02:10] – Pre-close walkthroughs and scheduling final reviews[02:41] – The 24–48 hour punch list rule[03:04] – The 3x walkthrough system: crew, PM, client[03:26] – The power of thank you cards and review asks[03:56] – Review script: asking without being awkward[04:28] – Strong finishes = strong reviews and easier sales[05:05] – Why your work alone isn't enough—it's about how they feel[05:46] – Want help? Check out the 5 Steps to 5 Stars program[06:03] – Final reminder: don't coast—systemize your closeout=========================================⭐️⭐️⭐️⭐️⭐️ Tired of being the "cheap option" in your market? Learn the customer experience secrets that let you charge premium prices while competitors scramble for scraps. This is the same system that took one contractor from massive debt to $5.5M—and it works in any market: https://thecontractorfight.com/5-stars/=========================================

In this episode of the Contractor Fight Sales Podcast, hosts Tim and Derek dive deep into the shifting landscape of how customers buy and what contractors must do to adapt. Drawing from real-world conversations within the Battleground group, they explore how to respond when potential clients hesitate on big projects and how crucial it is to anticipate market changes before it's too late.Tim and Derek emphasize the importance of being proactive, investing in your sales skills, and surrounding yourself with people who push you forward. They challenge contractors to take responsibility, stop blaming external factors, and take decisive steps to build a resilient, profitable business.In this episode, Tim and Derek discuss:How buyer behavior is changing and what contractors need to do to stay aheadThe power of empathy in sales conversations and helping clients work through hesitationWhy waiting for jobs to fall into your lap no longer works—and what to do insteadThe importance of building a maintenance department for long-term business sustainabilityHow joining a community like Battleground accelerates your growth through shared experiences and accountabilityThe truth about selling out of desperation and how to avoid itWhy investing in coaching is one of the smartest moves you can make for your businessThe reality check: the problem is not the economy or the competition—it's youLinks from the episode:=================================

Contractors submitted their marketing for a no-holds-barred roast, and Tom brought in WAR ROOM Coach Micah Miller to join the fun. Together, they deliver straight-shooting critiques of websites, logos, calls to action, and more. If your marketing sucks, this episode will show you why and how to fix it. Learn what truly converts, the power of storytelling, and how to make your digital presence work harder for your business.In this episode Tom and Micah discuss:[00:25] Introduction of Micah Miller and his social media-driven marketing success[01:53] Micah's minimal ad spend strategy and massive content ROI[03:00] The $3-a-day Facebook ad that skyrocketed video views[03:30] Micah's $6M sales projection with under 2% marketing spend[04:08] Beginning of the marketing roast: First Edition Remodeling website[04:49] Issues with wordy websites and poor call-to-action strategies[06:17] Importance of a responsive website and Google rankings[07:19] Website goals: Build trust and engagement to convert leads[09:10] Using dynamic headlines and emotionally engaging copy[10:41] The power of project recaps: Before, during, after photos and videos[12:11] Micah's use of storytelling and transparency to weed out poor-fit leads[14:20] How project recaps prequalify leads and improve sales efficiency[15:29] Critique of blog strategy: One post isn't enough[16:12] How to write helpful, FAQ-driven blog content vs salesy pitches[18:26] Feedback on the About page: Be human, tell your story[20:54] Use personal and origin stories to build connection and relatability[22:15] Making the quote calculator more interactive with video walkthroughs[23:07] The debate: Should you gate content behind contact info?[24:10] Website roast #2: Deck by Design and logo readability issues[25:52] Calls to action should be specific and action-oriented[26:19] The value of project recaps over basic galleries[27:25] Critiquing blog titles and content relevance to homeowners[29:24] Combine 3D modeling with process explanations for better clarity[30:37] Explain project decisions in terms of design, budget, and permits[31:04] Website roast #3: True Quality Homes and mobile responsiveness issues[32:36] Too much text, not enough visuals under services[33:24] Flip the copy to focus on the client's experience, not the contractor[35:40] Lack of personal touch and identity on the About page[36:13] Missing team photos and social links reduce connection and credibility[37:12] Missed opportunities with social media content and before/after transformations[38:07] Preview of part two: Truck wraps, yard signs, and ego vs value-driven marketingLinks from the episode:Micah's example project recaps: https://www.easton-outdoors.com/ourwork/=============================================================================================

In this episode, Tim and Derek dive into the common pitfalls contractors face when trying to grow too quickly. Drawing from their own experiences and observations of younger entrepreneurs, they break down the key aspects of running a lean, profitable business and knowing when and how to scale. Whether you're just starting out or years into your business, this episode will push you to reflect on your goals and how to reach them without sabotaging your own success.In this episode Tim and Derek discuss:Observations of young entrepreneurs thriving in mobile detailing and window tinting businessesThe temptation to scale too quickly and how it can kill profitabilityMistakes they made early in their own businesses by not understanding overheadWhy knowing your numbers and calculating true costs is essentialBuilding a war chest and delaying hiring until it's absolutely necessaryThe importance of knowing how much you want to make and building the business around that goalChoosing between being a solo operator or building a team, and the trade-offs of each pathDeveloping a real business plan and vision, not just working job-to-jobHow proper scheduling based on revenue—not convenience—can boost profitsCalculating employee burden and understanding the actual cost of hiringLeveraging part-time help smartly and building systems to increase efficiencyReal-world examples of how their businesses now run like well-oiled machines thanks to planning, roles, and strategic hiresHiring the right people in the right roles to free yourself up and stay consistent with marketing and growth

In this episode, Tom interviews Tanner Mullen, a successful painting contractor and the founder of DripJobs CRM. Tanner shares his journey from working in the restaurant industry to building a million-dollar painting business and launching a powerful CRM software designed specifically for contractors. They dive deep into sales strategies, the importance of follow-up, how to leverage Facebook ads effectively, and why communication is the ultimate differentiator in today's contracting world. Tanner also drops an incredible limited-time offer for listeners who want to try DripJobs.In this episode Tom and Tanner discuss:[01:21] Tanner's journey from the restaurant world to contracting and early lessons in sales[04:15] His entry into the painting business and how his family's background influenced him[06:20] The diverse and lucrative nature of the painting industry[09:54] Reaching $1M in 3 years and the strategies he used[10:44] Importance of production and why Tanner chose employees over subs[12:25] Lead sources and their conversion rates: Angie, Facebook, and influencer marketing[13:44] Facebook ads: why most contractors fail and how to fix it[16:12] The psychology behind ad content and attracting the right clients[18:03] Example of an emotional and values-driven Facebook ad that worked[20:02] How storytelling in ads builds trust and sets your brand apart[21:20] Origin of DripJobs and why Tanner built it out of necessity[24:12] The cost of slow response and the need for lead automation[27:04] First wins with automation and early development of DripJobs[30:09] Biggest surprises from running a software company[31:38] Competing with industry giants and winning[32:06] How automation and consistent follow-up elevate customer trust[35:55] DripJobs is a tool that scales communication for volume-based contractors[38:01] Teaser about an upcoming AI feature in DripJobs[38:12] Tanner's favorite features: two-way texting and visual pipelines[40:50] Tom shares how he discovered DripJobs and its biggest benefits[42:04] Using metrics and data to make marketing decisions[43:27] Free training and support offered to all DripJobs users[44:43] Bringing a red carpet experience from restaurants to contracting[46:06] Differentiating your company through communication and mission[48:12] Each touchpoint increases trust and buyer confidence[49:44] The psychology of expectation and perceived value[50:27] Why the first time a client sees you shouldn't be at the front door[54:05] Overcoming client uncertainty with visuals and AI renderings[55:06] Turning customer service into marketing with transparency[57:25] Tanner offers an exclusive 100-day free trial for DripJobs to Fight listenersLinks from the episode:

In this episode of The Contractor Fight Sales Podcast, Tim and Derek dive deep into the importance of having tough, clear conversations with clients — before the shovel ever hits the dirt. From buried wires to dead irrigation systems, they share real-world stories where contracts and communication saved the day. Learn how preparation, confidence, and transparency can keep your jobs profitable and your clients happy.In this episode Tim and Derek discuss:The importance of having a thorough, well-written contract that protects your business when the unexpected happensHow to confidently address unforeseen issues, like hitting buried electrical lines, using contract clauses and change ordersWhy practicing difficult conversations and setting clear expectations upfront with clients leads to smoother jobsHow “sliding the check back” helps you address all potential issues before accepting a depositThe value of brutal kindness: over-communicating risks, delays, and possible disruptions to build client trustUsing humor and transparency to ease clients into uncomfortable truths about the construction processWhy discussing estimated start dates, HOA approvals, and who handles what is key to avoiding miscommunicationThe benefit of making clients feel “safe” throughout the chaos of a construction projectReal examples of how practicing and refining communication has made sales smoother and more efficient=================================

Hiring more people doesn't automatically fix the chaos in your contracting business—in fact, it can make things worse if you're not leading properly. In this no-BS solo episode, Tom breaks down why hiring alone won't save your business and how poor leadership is often the real issue. Drawing from his own hard-earned experiences, Tom lays out a practical framework for transforming from a chaotic boss to a true leader that empowers a high-performing team.In this episode, Tom discusses:[00:20] Why hiring without leadership multiplies chaos, not solves it[01:00] The real mistake contractors make: hiring hostages, not help[01:40] How a lack of systems and accountability creates a hypocritical culture[02:12] Why your team's underperformance is a reflection of your leadership[03:01] The difference between successful teams and chaotic ones: leadership[03:11] Extreme ownership and its impact on team performance[03:35] Introduction to the Sales Accelerator and how it can help pack your pipeline[04:21] The real solution: Leading—not just hiring—frees you up[04:50] The importance of roleplaying and ongoing training beyond sales[05:03] Why weekly operations meetings are crucial for group accountability[05:41] Creating clear daily plans and expectations for your team[06:18] Stop expecting results without giving your team clarity and a target[06:27] Most times, you don't need better people—just better leadership[06:48] The importance of tightening operations before scaling[07:10] Final thoughts on growing your business with intentional leadershipLinks from the episode:

In this episode of The Contractor Fight, Tim and Derek dive into a powerful mindset shift every contractor should adopt — taking action today for the benefit of your future self. They discuss how to evaluate daily decisions, avoid regret, and maintain focus on long-term success, both personally and professionally. From turning down high-maintenance projects to refining sales techniques, this episode is all about being intentional with your time, energy, and choices.In this episode, Tim and Derek discuss:Why negative self-talk stems from poor past decisions and how to change the narrativeThe importance of being intentional with your goals and actions, even day by dayA real-life example of evaluating whether a $500,000 celebrity project is worth the troubleThe long-term value of smaller, profitable, and repeatable jobs over massive one-offsHow to carry confidence and professionalism into sales conversations and client interactionsWhy making more money isn't as satisfying as keeping more profit and building safety for your teamThe mindset that lets you confidently choose your clients and say no to bad fitsHow training and asking better questions saved a potentially lost client relationshipSALES ACCELERATOR isn't about fancy marketing tricks or expensive ad campaigns.It's about systems that work:- Lead generation without big ad spend- Sales processes that close deals- Accountability to actually implement- Live coaching from someone who's been there6 weeks. Real results. No BS.

We're halfway through the year, and Tom isn't holding back. In this fire-filled solo episode, he delivers the tough love contractors need to hear to stop coasting and start dominating. If you want to avoid a disappointing year-end with no cash, no momentum, and plenty of regret, now is the time to step on the gas. Tom breaks down why most contractors are stuck—and what they can do to break free and finish the year strong.In this episode, Tom discusses:[00:00] Harsh reality check for the second half of the year[01:14] The #1 reason your business is stuck: lack of discipline[01:48] How comfort is the enemy of progress[02:51] Why Q3—not Q4—is the time to go all in[03:21] Debunking the "too busy" excuse and reclaiming your time[04:02] Building a team to scale your business beyond yourself[04:53] Calling out hypocritical leadership and poor culture[05:18] How to build a network from scratch[06:17] Turning wasted time into ROI-driving activities[06:37] Discipline and commitment over motivation[07:25] Why this is “separation season” for contractors[08:08] Building a strong accountability network[09:24] Choosing discomfort and effort over the easy path[09:42] Action Step #1: Role-play sales consistently[10:42] Action Step #2: Surround yourself with local winners[11:00] Action Step #3: Get a real accountability partner[11:30] Action Step #4: Build a magnetic and effective sales system[12:22] Stop settling for “good enough”—despise mediocrity[13:21] How to get more leads and sales with Sales AcceleratorLinks from the episode:SALES ACCELERATOR isn't about fancy marketing tricks or expensive ad campaigns.It's about systems that work:- Lead generation without big ad spend- Sales processes that close deals- Accountability to actually implement- Live coaching from someone who's been there6 weeks. Real results. No BS.

In this episode of the Contractor Fight Sales podcast, Derek and Tim dive into the critical topic of communication and training within your team. They share a real-world mistake that cost time and money, highlighting the importance of planning, clear communication, and team accountability. This episode emphasizes how a simple question—“What's next?”—can revolutionize your operational efficiency and avoid costly setbacks.In this episode Derek and Tim discuss:Why poor communication and lack of training lead to inefficiencies and lost revenueA real-life example of a failed job execution due to unclear team expectationsHow asking “What's next?” can help build a culture of accountability and proactive problem-solvingThe importance of daily and weekly meetings to align your team and prevent confusionThe value of documenting steps and ensuring everyone knows their responsibilitiesEmpowering your team to think ahead and take ownership of their rolesFor Tickets to Pond Camp, Visit: https://www.eventbrite.com/e/2025-gsk-pond-camp-tickets-1332968367269?aff=oddtdtcreator=================================

Too many contractors are pulling in a million or more in revenue and still struggling financially. Why? Because they're undercharging—driven by a broken money mindset. In this episode, Tom breaks down the core reasons why contractors are afraid to charge what they're worth and offers a clear path to fix it. If your business is running full speed but your bank account doesn't show it, this episode is your wake-up call.In this episode, Tom discusses:[00:16] The problem of high revenue but low profits and constant financial stress[01:06] Applauding the milestone of hitting $1M, but highlighting why that's not enough if there's no net profit[01:29] The root cause of undercharging—fear and a broken money mindset[01:58] How childhood money beliefs shape your pricing behavior[02:44] The danger of negotiating against yourself and the need to stop underbidding[03:07] The cost of staying stuck—hurting yourself, your health, and your family[03:24] Real growth comes from more profit, not more jobs[04:02] A Battleground coaching example of losing money by giving discounts[04:40] The importance of slowing down and getting control of your business[05:04] Action steps: audit last 10 projects and add 20% to your next 3 bids[05:44] The trifecta of profitability—right pricing, marketing message, and sales process[06:07] Protecting your margin like your life depends on it[06:33] Trust the math—stop speculating and start pricing based on facts[06:43] A free tool to calculate what you should really be charging=================================

In this episode of the Contractor Fight Sales Podcast, Tim and Derek dive into the nuances of shifting sales behaviors, buyer habits, and the importance of qualifying leads in today's market. They share personal stories and tactical approaches to avoid wasting time on unqualified prospects, and emphasize the importance of staying proactive through seasonal slowdowns. This episode is a candid look at the sales hustle, complete with humor, tough lessons, and actionable insights for contractors looking to close more deals without falling into the "Hope Island" trap.In this episode Tim and Derek discuss:The shift from order-taking to hunting mode in sales post-COVIDWhy pre-qualification is essential before writing proposalThe danger of counting “maybes” as sales and how it leads to Hope IslandHow to avoid wasting time with uncommitted prospectsTactical follow-up methods to stay top of mind with potential clientsUsing empathy to understand a buyer's timeline and financial behaviorThe value of staying visible and nurturing leads through seasonal lullsInsights into how saving habits affect buying readinessLeveraging social media and video content to educate and attract the right clientsDealing with online haters and staying committed to your sales process=================================

Tired of burning money on ads with little return? In this episode, Tom shares the most powerful, cost-effective marketing strategy he's used to generate millions in revenue — without cold leads or ad spend. Discover the Influencer Profit Strategy, a relationship-based approach to building a referral network that consistently delivers high-quality leads and drives serious growth.In this episode, Tom discusses:[00:24] Why most contractors waste money chasing cold leads through ads and clicks[01:10] The strategy that has generated millions: building trust-based referrals[02:17] How better relationships, not more leads, are the key to scaling[02:36] Step 1: Identify 10 categories of professionals who serve your ideal client[03:15] Examples of referral partners by trade: designers, realtors, inspectors, and more[03:40] Step 2: Go deep with three quality contacts per category[04:22] Why reciprocal relationships drive success and referrals[05:06] The math: 30 partners × 1 referral per quarter = 120 leads/year[05:50] Why this strategy outperforms ad spend with an 80% close rate[06:03] The importance of being highly referable — make your partners look like heroes[07:16] How to implement the strategy: start listing categories and reaching out today[08:21] Stay visible and valuable even when there's no active project[08:42] Track referral sources with a CRM or spreadsheet[09:58] Real-world example: one interior designer partner generated $75K+ in revenue[10:16] Final advice: play the long game, earn referrals, and stop chasing strangers=================================

TCF1034: Are You a Lighthouse?In this episode, Tim and Derek dive into what it truly means to be a leader that people want to follow. Using the metaphor of being a lighthouse instead of a tugboat, they explore how consistent, dependable leadership can transform your team, your culture, and ultimately, your success in business.In this episode Tim and Derek discuss:The importance of being a positive influence and reliable presence in your businessA powerful story of transformation from a toxic teammate to a World Series-winning player through intentional changeThe lighthouse vs. tugboat analogy and how it applies to leadership in your contracting businessWhy creating a culture of safety and trust is essential for your team's growth and retentionHow showing up with encouragement and positive reinforcement drives better performancePractical tips like the “Rule of 5” to build rapport and boost team moraleWhy great leadership is foundational to sales and customer trustThe role of consistent values, SOPs, and behavior modeling in building a resilient company cultureResources: =================================

In this episode, Tom shares the simple yet powerful daily habits that have helped him win more in life and business. Forget the trendy 3 a.m. routines, Tom keeps it real with a straightforward framework that every contractor can apply immediately. From physical movement to staying focused on your goals, Tom introduces the “F.W. Day” formula that aligns your personal discipline with business success.In this episode, Tom discusses:[00:00] Why success doesn't require complicated routines or trendy hacks[00:27] The power of good sleep and doing brain-intensive tasks early[01:03] How physical movement improves clarity and results[01:18] The importance of reviewing your goals daily to maintain focus[01:43] Introducing the “F.W. Day”—a daily structure for winning[02:04] How 75 Hard and the Live Hard program build discipline[02:15] F.W. Day Step 1: Personal Activities – Review goals and work out[02:41] Why clean eating and energy management are key to success[02:53] F.W. Day Step 2: Pipeline Activities – Generate leads with daily outreach[03:19] The ROI of 3 UITs (Unexpected Intentional Touches) per day[03:33] More pipeline examples: prospecting, calling remodelers, creating content[04:03] F.W. Day Step 3: Profit Activities – Protect your bottom line daily[04:17] Examples: job costing, pre-job meetings, team training[05:03] How sales role play in Battleground helps safeguard profit[05:16] Learning and implementing from training content[05:29] Recap of the F.W. Day and how it leads to consistent success[05:44] Invitation to Contractor Business School for contractors under $500k/yearResources: =================================

Derek and Tim dive into the importance of valuing yourself and your time as a contractor. They explore why prequalifying leads using the Shin-Fu process is essential to avoiding wasted efforts and ensuring clients recognize your worth. They emphasize the transformative impact this practice can have on your business and life.In this episode Derek and Tim discuss:The fundamental reasons behind using the Shin-Fu pre-qualification process.How contractors often undervalue themselves by providing free, in-person consultations.How shifting to a phone-based consultation approach can significantly increase productivity and profitability.The importance of contractors recognizing their value and being assertive in communicating it.Practical examples of how Derek has effectively helped clients through quick, value-driven phone calls.Strategies for respectfully retraining customers to respect contractors' professional processes.Personal experiences illustrating the massive time savings and improved lifestyle gained through prequalification.The psychological shift in both contractors and customers when clear expectations and structured processes are implemented.The benefits of developing long-term relationships with clients based on mutual respect and professionalism.The overarching theme of safety and security gained from valuing your skills, experience, and time.Resources: =================================

In this powerful solo episode, Tom digs deep into one of the most critical yet overlooked aspects of contractor success—money mindset. He unpacks how your personal beliefs about money shape your pricing, client interactions, and ultimately, your profitability. If you're tired of scraping by and want to finally earn what you're worth, this episode is your wake-up call.In this episode Tom discusses:[00:22] How your buying mindset influences your ability to sell confidently[01:00] The critical mindset shift that helped Tom grow his business[02:00] Tom's early struggles with being a deal-seeker and how it held him back[02:37] Steve Shinholser's story about losing a $10K upsell over a $700 assumption[03:29] Why broke mentality contractors self-sabotage their success[04:15] Business success is mostly mental—mindset trumps math[04:33] The value-focused decision-making of high-end clients[05:01] A client story: charging double yet still closing the sale due to reputation[05:30] Another client story: explaining higher pricing without getting defensive[06:21] Differentiating through hiring, warranties, and job pre-planning[06:47] Reframe questions from prospects—most are just curious[07:10] Fix your cheeseburger—how to reassess and elevate your product and experience[07:47] Communicating value through content and social media[08:23] The myth that discounting helps close more deals[09:01] The T-BAR principle: thoughts → beliefs → actions → results[09:39] A $17K mistake from underestimating the client's budget[10:09] Why self-talk matters and how to reframe it positively[10:23] Get rid of clearance-rack thinking—clients will pay for value[10:40] How Contractor Business School helps rewire your money mindsetLinks from the episode:https://contractorbusinessschool.com=================================

In this episode of The Contractor Fight Podcast, Tim and Derek dive into the concept of proactive communication and responsibility within your team. A simple mistake—failing to inform a team member about a critical component's location—led to major inefficiencies and delays. This conversation unpacks how these small missteps can cost contractors thousands and how to prevent them.In this episode Tim and Derek discuss:Why failing to “meter” your team's communication can cost more than you thinkA real-world example of how poor communication derailed a job and delayed paymentThe importance of establishing clear next steps to keep teams aligned and productiveThe power of the question “What's next?” and how it builds a culture of ownership and clarityDaily and weekly meeting rhythms that ensure accountability and keep projects moving forwardWhy team training on communication processes is essential for scaling your business=================================

In this episode, Tom Reber gets real about his early experiences in sales and the emotional journey that followed. He opens up about a time when he embodied every negative stereotype of a salesperson, pushing unethical deals that left both him and his customers worse off. Tom shares a turning point that led him to completely change his approach and build an ethical, value-driven sales process. This episode is a must-listen for contractors struggling with head trash around sales and seeking a way to sell with integrity.In this episode, Tom discusses:[00:00] How Tom fell into unethical sales shortly after leaving the Marine Corps[00:21] The deceptive sales script and high-pressure tactics used by the window company[01:11] Becoming the top salesperson despite feeling conflicted and dirty inside[01:29] A pivotal sales call with a young family that triggered his turning point[02:23] Forcing high-interest financing on customers and consolidating their debt[02:53] The decision to quit despite high earnings due to moral conflict[03:34] How this experience created deep head trash around sales[04:07] Learning that it's possible to sell with integrity and still reach financial goals[04:18] The Shinfu sales process and its emphasis on truly understanding client motives[04:45] The cultural contrast between ethical selling and high-pressure tactics[05:15] Why zero-pressure selling builds long-term trust and better business outcomes[05:33] Addressing the belief that “your work should speak for itself”[06:01] Introducing The Contractor Fight's Platoon coaching group for ethical sales training[06:52] Invitation to apply for Platoon and start selling in a way that feels right=================================

In this episode, Tim and Derek take you behind the scenes of the unforgettable NashVegas event. From powerful moments of personal growth to community-building and practical takeaways, this conversation unpacks what made the gathering so impactful. They reflect on the importance of authenticity, connection, and taking what you learn and applying it in real life and business. Whether you were there or missed out, this recap will have you inspired to show up and go all in next time.In this episode, they discuss:The energy and respect shared among 140 contractors under one roofThe "No BS" sign and what it symbolizes for honesty and transformationReconnection and deeper bonds formed through real-life interactionThe origin and significance of the truth hike and the raw, meaningful conversations it sparksWhy the event continues to resonate through action, motivation, and accountability after it endsThe importance of setting clear goals and following through with intentionalityThe impact of positive reinforcement in leadership and creating a culture where employees feel valuedSmall gestures that build team morale and influence customers positivelyThe joy of showcasing a home built with pride and teamwork, and acknowledging those who made it happenThe mindset shift required to appreciate that while some things are simple, they're not always easy—and that's what makes them powerfulResources: =================================

Want to double your sales in half the time? In this episode, Tom Reber reveals the core principles behind consistent sales success. Drawing on real-life results—including a contractor who nearly doubled her yearly sales goal in just six months—Tom outlines how small daily actions compound into massive results.Forget the gurus and complicated scripts. This episode is a masterclass in getting back to basics, owning your routine, and adopting the hunter mentality that fuels elite performers in the contracting world.In this episode, Tom discusses:[00:13] Why traditional sales scripts aren't the secret to winning[00:33] The power of daily consistent actions in sales[01:08] How controlling your routine leads to predictable success[01:58] The importance of becoming a “hunter” and not a passive “rain barrel”[03:10] How proactive networking led to $600K+ in new business[04:44] Specific daily actions that create momentum and sales[05:56] Using the Shin-Fu sales system to stand out and serve clients better[06:32] A contractor's story of crushing her sales goals through daily follow-up[07:25] The impact of making just six follow-up calls per day[08:08] Why mastering the basics is actually “advanced” sales training[10:00] Tracking every lead and understanding the sales cycle[10:42] How “time kills deals” and why urgency matters[11:33] Eliminating “mediocre sales days” and raising your standards[12:40] How mediocre days could cost you over $780K annually[13:33] Daily actions as the foundation of profitable, elite-level sales[14:07] Invitation to join Platoon for advanced Shin-Fu sales trainingResources:=================================

In this episode of The Contractor Fight, Tim and Derek dive into a candid and insightful discussion about money, overhead, and what it really means to enjoy the fruits of your labor. Reflecting on their personal experiences and those of other contractors, they challenge the conventional thinking that bigger and flashier is always better in business.The conversation pivots around the idea of running a lean business with minimal overhead—taking inspiration from a contractor who ran a million-dollar company out of a single garage bay. With real talk and real numbers, Tim and Derek explore how profit margins, lifestyle choices, and financial goals shape your daily operations and long-term happiness.In this episode, Tim and Derek discuss:The myth of needing massive infrastructure to run a successful contracting businessHow low overhead can significantly boost profit margins and overall financial healthWhy it's okay to enjoy your money—if you're smart about itThe importance of defining your own version of financial success and the end gameMaking intentional decisions about overhead, lifestyle, and the vehicles you driveThe concept of money as “fun coupons” and how to use it to enrich your life and those around youAvoiding financial stress by truly understanding your numbers and overheadResources:=================================

In this live episode, we bring you two unscripted roleplay sessions recorded during the NashVegas event. These real-time mock sales calls are not only packed with humor and personality but also demonstrate the power of the Shin-Fu sales process in action. Contractors will gain invaluable insights on handling objections, qualifying leads, and maintaining control of sales conversations.In this episode :[00:00] Tom introduces the episode from the NashVegas event and the focus on impromptu role plays[00:30] Role play: Taylor explains that his company handles commercial projects and drywall[01:15] Scenario: Bidding on an upper deck addition for Fenway Park[02:25] Establishing project goals and understanding decision-making layers[03:44] Building rapport and qualifying the seriousness of the opportunity[05:10] Identifying project urgency and navigating around potential delays[06:09] Scheduling the site visit and sharing documentation like references and COI[06:57] New scenario: Client wants an addition on a 1,400 sq. ft. home[07:54] Role play: Dave takes a call and works to uncover the client's true needs[08:53] Tim explains pressure from his wife and desire to start construction quickly[09:42] Dave explores the dynamics of decision-making and aligns with the urgency[11:51] Discussion about Title V septic requirements and how to navigate them[12:39] Discussing pricing and the client's budget limitations[13:25] Adjusting scope to fit the client's $250K budget and confirming interest[14:48] Setting expectations, discussing trust, and preparing to sign the contract[15:59] The twist: Tim reveals another contractor was in the mix—a humorous close to the role play[16:34] Tom wraps up and encourages listeners to dive into Shin-Fu Sales TrainingResources:

Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this episode, Tim and Derek get real about the limiting beliefs and mental blocks that held them back in their own journeys. This candid discussion is packed with insights and motivation to help you push through the BS and build a business that actually serves your life.In this episode, Tom, Tim, and Derek discuss:The top mental landmines that sabotage contractors from scaling to $1M and beyondPersonal stories of fear, doubt, and desperation—and how they overcame themThe lack of a roadmap and how having the right information and support changes everythingWhy success isn't just about grinding harder, but about changing your mindset and strategyHow to shift from scarcity thinking to a repeatable system that fuels growthThe impact of who you surround yourself with and why you can't succeed hanging with "turkeys"Encouragement that if they can do it, so can you—regardless of where you're starting fromResources:=========================================

This is Part 5 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this final installment of the 5-part series, Tom gets brutally honest about the single biggest reason contractors fail to hit $1 million in revenue—it's not the market, your skills, or your team. It's YOU. If you haven't truly decided to build a million-dollar business, you're already behind. Tom shares powerful insights and challenges every contractor to cut off all other options and fully commit to their future.In this episode, Tom discusses:[00:00] Introduction to the final part of the series and a call to join the Million Dollar Contractor Workshop[02:17] The #1 reason most contractors don't hit $1M: lack of true decision[03:39] Personal reflection: Tom shares his own struggles and the cost of not deciding sooner[04:20] Shedding your old identity to become the contractor capable of running a $1M business[05:10] The dangerous cycle of operating on autopilot and the cost to your life and loved ones[06:11] The reality of hitting $1M in revenue and why it still might not mean profit[06:40] The true meaning of “decide”—cutting off all other options[07:56] The identity shift: from desperate contractor to F.W. (Fucking Winner)[09:30] The harsh truth about dabbling, distractions, and the myth of “when things calm down”[10:29] Building something worth handing down—or not[11:04] What real decision-making looks like and the call to action[11:59] Why Tom is in your face—because he knows you can win[13:05] Full details on the upcoming Million Dollar Contractor Workshop and how to registerResources:=========================================