The Contractor Fight with Tom Reber

TCF1034: Are You a Lighthouse?In this episode, Tim and Derek dive into what it truly means to be a leader that people want to follow. Using the metaphor of being a lighthouse instead of a tugboat, they explore how consistent, dependable leadership can transform your team, your culture, and ultimately, your success in business.In this episode Tim and Derek discuss:The importance of being a positive influence and reliable presence in your businessA powerful story of transformation from a toxic teammate to a World Series-winning player through intentional changeThe lighthouse vs. tugboat analogy and how it applies to leadership in your contracting businessWhy creating a culture of safety and trust is essential for your team's growth and retentionHow showing up with encouragement and positive reinforcement drives better performancePractical tips like the “Rule of 5” to build rapport and boost team moraleWhy great leadership is foundational to sales and customer trustThe role of consistent values, SOPs, and behavior modeling in building a resilient company cultureResources: =================================

In this episode, Tom shares the simple yet powerful daily habits that have helped him win more in life and business. Forget the trendy 3 a.m. routines, Tom keeps it real with a straightforward framework that every contractor can apply immediately. From physical movement to staying focused on your goals, Tom introduces the “F.W. Day” formula that aligns your personal discipline with business success.In this episode, Tom discusses:[00:00] Why success doesn't require complicated routines or trendy hacks[00:27] The power of good sleep and doing brain-intensive tasks early[01:03] How physical movement improves clarity and results[01:18] The importance of reviewing your goals daily to maintain focus[01:43] Introducing the “F.W. Day”—a daily structure for winning[02:04] How 75 Hard and the Live Hard program build discipline[02:15] F.W. Day Step 1: Personal Activities – Review goals and work out[02:41] Why clean eating and energy management are key to success[02:53] F.W. Day Step 2: Pipeline Activities – Generate leads with daily outreach[03:19] The ROI of 3 UITs (Unexpected Intentional Touches) per day[03:33] More pipeline examples: prospecting, calling remodelers, creating content[04:03] F.W. Day Step 3: Profit Activities – Protect your bottom line daily[04:17] Examples: job costing, pre-job meetings, team training[05:03] How sales role play in Battleground helps safeguard profit[05:16] Learning and implementing from training content[05:29] Recap of the F.W. Day and how it leads to consistent success[05:44] Invitation to Contractor Business School for contractors under $500k/yearResources: =================================

Derek and Tim dive into the importance of valuing yourself and your time as a contractor. They explore why prequalifying leads using the Shin-Fu process is essential to avoiding wasted efforts and ensuring clients recognize your worth. They emphasize the transformative impact this practice can have on your business and life.In this episode Derek and Tim discuss:The fundamental reasons behind using the Shin-Fu pre-qualification process.How contractors often undervalue themselves by providing free, in-person consultations.How shifting to a phone-based consultation approach can significantly increase productivity and profitability.The importance of contractors recognizing their value and being assertive in communicating it.Practical examples of how Derek has effectively helped clients through quick, value-driven phone calls.Strategies for respectfully retraining customers to respect contractors' professional processes.Personal experiences illustrating the massive time savings and improved lifestyle gained through prequalification.The psychological shift in both contractors and customers when clear expectations and structured processes are implemented.The benefits of developing long-term relationships with clients based on mutual respect and professionalism.The overarching theme of safety and security gained from valuing your skills, experience, and time.Resources: =================================

In this powerful solo episode, Tom digs deep into one of the most critical yet overlooked aspects of contractor success—money mindset. He unpacks how your personal beliefs about money shape your pricing, client interactions, and ultimately, your profitability. If you're tired of scraping by and want to finally earn what you're worth, this episode is your wake-up call.In this episode Tom discusses:[00:22] How your buying mindset influences your ability to sell confidently[01:00] The critical mindset shift that helped Tom grow his business[02:00] Tom's early struggles with being a deal-seeker and how it held him back[02:37] Steve Shinholser's story about losing a $10K upsell over a $700 assumption[03:29] Why broke mentality contractors self-sabotage their success[04:15] Business success is mostly mental—mindset trumps math[04:33] The value-focused decision-making of high-end clients[05:01] A client story: charging double yet still closing the sale due to reputation[05:30] Another client story: explaining higher pricing without getting defensive[06:21] Differentiating through hiring, warranties, and job pre-planning[06:47] Reframe questions from prospects—most are just curious[07:10] Fix your cheeseburger—how to reassess and elevate your product and experience[07:47] Communicating value through content and social media[08:23] The myth that discounting helps close more deals[09:01] The T-BAR principle: thoughts → beliefs → actions → results[09:39] A $17K mistake from underestimating the client's budget[10:09] Why self-talk matters and how to reframe it positively[10:23] Get rid of clearance-rack thinking—clients will pay for value[10:40] How Contractor Business School helps rewire your money mindsetLinks from the episode:https://contractorbusinessschool.com=================================

In this episode of The Contractor Fight Podcast, Tim and Derek dive into the concept of proactive communication and responsibility within your team. A simple mistake—failing to inform a team member about a critical component's location—led to major inefficiencies and delays. This conversation unpacks how these small missteps can cost contractors thousands and how to prevent them.In this episode Tim and Derek discuss:Why failing to “meter” your team's communication can cost more than you thinkA real-world example of how poor communication derailed a job and delayed paymentThe importance of establishing clear next steps to keep teams aligned and productiveThe power of the question “What's next?” and how it builds a culture of ownership and clarityDaily and weekly meeting rhythms that ensure accountability and keep projects moving forwardWhy team training on communication processes is essential for scaling your business=================================

In this episode, Tom Reber gets real about his early experiences in sales and the emotional journey that followed. He opens up about a time when he embodied every negative stereotype of a salesperson, pushing unethical deals that left both him and his customers worse off. Tom shares a turning point that led him to completely change his approach and build an ethical, value-driven sales process. This episode is a must-listen for contractors struggling with head trash around sales and seeking a way to sell with integrity.In this episode, Tom discusses:[00:00] How Tom fell into unethical sales shortly after leaving the Marine Corps[00:21] The deceptive sales script and high-pressure tactics used by the window company[01:11] Becoming the top salesperson despite feeling conflicted and dirty inside[01:29] A pivotal sales call with a young family that triggered his turning point[02:23] Forcing high-interest financing on customers and consolidating their debt[02:53] The decision to quit despite high earnings due to moral conflict[03:34] How this experience created deep head trash around sales[04:07] Learning that it's possible to sell with integrity and still reach financial goals[04:18] The Shinfu sales process and its emphasis on truly understanding client motives[04:45] The cultural contrast between ethical selling and high-pressure tactics[05:15] Why zero-pressure selling builds long-term trust and better business outcomes[05:33] Addressing the belief that “your work should speak for itself”[06:01] Introducing The Contractor Fight's Platoon coaching group for ethical sales training[06:52] Invitation to apply for Platoon and start selling in a way that feels right=================================

In this episode, Tim and Derek take you behind the scenes of the unforgettable NashVegas event. From powerful moments of personal growth to community-building and practical takeaways, this conversation unpacks what made the gathering so impactful. They reflect on the importance of authenticity, connection, and taking what you learn and applying it in real life and business. Whether you were there or missed out, this recap will have you inspired to show up and go all in next time.In this episode, they discuss:The energy and respect shared among 140 contractors under one roofThe "No BS" sign and what it symbolizes for honesty and transformationReconnection and deeper bonds formed through real-life interactionThe origin and significance of the truth hike and the raw, meaningful conversations it sparksWhy the event continues to resonate through action, motivation, and accountability after it endsThe importance of setting clear goals and following through with intentionalityThe impact of positive reinforcement in leadership and creating a culture where employees feel valuedSmall gestures that build team morale and influence customers positivelyThe joy of showcasing a home built with pride and teamwork, and acknowledging those who made it happenThe mindset shift required to appreciate that while some things are simple, they're not always easy—and that's what makes them powerfulResources: =================================

Want to double your sales in half the time? In this episode, Tom Reber reveals the core principles behind consistent sales success. Drawing on real-life results—including a contractor who nearly doubled her yearly sales goal in just six months—Tom outlines how small daily actions compound into massive results.Forget the gurus and complicated scripts. This episode is a masterclass in getting back to basics, owning your routine, and adopting the hunter mentality that fuels elite performers in the contracting world.In this episode, Tom discusses:[00:13] Why traditional sales scripts aren't the secret to winning[00:33] The power of daily consistent actions in sales[01:08] How controlling your routine leads to predictable success[01:58] The importance of becoming a “hunter” and not a passive “rain barrel”[03:10] How proactive networking led to $600K+ in new business[04:44] Specific daily actions that create momentum and sales[05:56] Using the Shin-Fu sales system to stand out and serve clients better[06:32] A contractor's story of crushing her sales goals through daily follow-up[07:25] The impact of making just six follow-up calls per day[08:08] Why mastering the basics is actually “advanced” sales training[10:00] Tracking every lead and understanding the sales cycle[10:42] How “time kills deals” and why urgency matters[11:33] Eliminating “mediocre sales days” and raising your standards[12:40] How mediocre days could cost you over $780K annually[13:33] Daily actions as the foundation of profitable, elite-level sales[14:07] Invitation to join Platoon for advanced Shin-Fu sales trainingResources:=================================

In this episode of The Contractor Fight, Tim and Derek dive into a candid and insightful discussion about money, overhead, and what it really means to enjoy the fruits of your labor. Reflecting on their personal experiences and those of other contractors, they challenge the conventional thinking that bigger and flashier is always better in business.The conversation pivots around the idea of running a lean business with minimal overhead—taking inspiration from a contractor who ran a million-dollar company out of a single garage bay. With real talk and real numbers, Tim and Derek explore how profit margins, lifestyle choices, and financial goals shape your daily operations and long-term happiness.In this episode, Tim and Derek discuss:The myth of needing massive infrastructure to run a successful contracting businessHow low overhead can significantly boost profit margins and overall financial healthWhy it's okay to enjoy your money—if you're smart about itThe importance of defining your own version of financial success and the end gameMaking intentional decisions about overhead, lifestyle, and the vehicles you driveThe concept of money as “fun coupons” and how to use it to enrich your life and those around youAvoiding financial stress by truly understanding your numbers and overheadResources:=================================

In this live episode, we bring you two unscripted roleplay sessions recorded during the NashVegas event. These real-time mock sales calls are not only packed with humor and personality but also demonstrate the power of the Shin-Fu sales process in action. Contractors will gain invaluable insights on handling objections, qualifying leads, and maintaining control of sales conversations.In this episode :[00:00] Tom introduces the episode from the NashVegas event and the focus on impromptu role plays[00:30] Role play: Taylor explains that his company handles commercial projects and drywall[01:15] Scenario: Bidding on an upper deck addition for Fenway Park[02:25] Establishing project goals and understanding decision-making layers[03:44] Building rapport and qualifying the seriousness of the opportunity[05:10] Identifying project urgency and navigating around potential delays[06:09] Scheduling the site visit and sharing documentation like references and COI[06:57] New scenario: Client wants an addition on a 1,400 sq. ft. home[07:54] Role play: Dave takes a call and works to uncover the client's true needs[08:53] Tim explains pressure from his wife and desire to start construction quickly[09:42] Dave explores the dynamics of decision-making and aligns with the urgency[11:51] Discussion about Title V septic requirements and how to navigate them[12:39] Discussing pricing and the client's budget limitations[13:25] Adjusting scope to fit the client's $250K budget and confirming interest[14:48] Setting expectations, discussing trust, and preparing to sign the contract[15:59] The twist: Tim reveals another contractor was in the mix—a humorous close to the role play[16:34] Tom wraps up and encourages listeners to dive into Shin-Fu Sales TrainingResources:

Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this episode, Tim and Derek get real about the limiting beliefs and mental blocks that held them back in their own journeys. This candid discussion is packed with insights and motivation to help you push through the BS and build a business that actually serves your life.In this episode, Tom, Tim, and Derek discuss:The top mental landmines that sabotage contractors from scaling to $1M and beyondPersonal stories of fear, doubt, and desperation—and how they overcame themThe lack of a roadmap and how having the right information and support changes everythingWhy success isn't just about grinding harder, but about changing your mindset and strategyHow to shift from scarcity thinking to a repeatable system that fuels growthThe impact of who you surround yourself with and why you can't succeed hanging with "turkeys"Encouragement that if they can do it, so can you—regardless of where you're starting fromResources:=========================================

This is Part 5 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this final installment of the 5-part series, Tom gets brutally honest about the single biggest reason contractors fail to hit $1 million in revenue—it's not the market, your skills, or your team. It's YOU. If you haven't truly decided to build a million-dollar business, you're already behind. Tom shares powerful insights and challenges every contractor to cut off all other options and fully commit to their future.In this episode, Tom discusses:[00:00] Introduction to the final part of the series and a call to join the Million Dollar Contractor Workshop[02:17] The #1 reason most contractors don't hit $1M: lack of true decision[03:39] Personal reflection: Tom shares his own struggles and the cost of not deciding sooner[04:20] Shedding your old identity to become the contractor capable of running a $1M business[05:10] The dangerous cycle of operating on autopilot and the cost to your life and loved ones[06:11] The reality of hitting $1M in revenue and why it still might not mean profit[06:40] The true meaning of “decide”—cutting off all other options[07:56] The identity shift: from desperate contractor to F.W. (Fucking Winner)[09:30] The harsh truth about dabbling, distractions, and the myth of “when things calm down”[10:29] Building something worth handing down—or not[11:04] What real decision-making looks like and the call to action[11:59] Why Tom is in your face—because he knows you can win[13:05] Full details on the upcoming Million Dollar Contractor Workshop and how to registerResources:=========================================

This is Part 4 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this powerful bonus episode of The Contractor Fight, Tom brings on his Marine Corps brother and fellow contractor, Rocky Gudim, to share his incredible transformation story. After years of financial struggle and two bankruptcies, Rocky made the pivotal decision to join Battleground. Since then, he's turned his company around—growing from low-margin chaos to a structured, profitable business pulling 30–35% gross profit. His only regret? Not starting sooner.In this episode, Tom and Rocky discuss:[00:43] The #5 reason contractors stay stuck—waiting too long to act[03:56] Rocky's background and how G&H Construction was born[04:21] Years of business mistakes and how joining The Fight changed it all[05:27] Struggling with “head trash” and excuses before taking action[06:12] Crushing over $500K in debt and finding a better way[07:18] Living like you make $20 a month while doing $1.2M in sales[08:50] Discovering the real power of “Know Your Numbers”[10:32] Seeing financial results in less than 30 days[11:19] Boosting margins from 17% to over 35%—even 100% markups[13:37] Battleground as a boot camp for building a real business[14:00] The surprising emotional lift from community and support[15:06] Stats don't lie—why most contractors never reach $1M in revenue[16:15] Going all in: Battleground, War Room, and one-on-one coaching[16:28] The discomfort of raising prices—and how it paid off[17:57] From camera-shy to content machine: winning through video[19:59] Tangible lead generation from consistent content marketing[22:20] Letting go of the “go it alone” mindset and embracing the team[24:14] Why community speeds up success more than grit alone[26:33] The powerful moment when Melinda told Rocky, “I have my husband back”[30:19] Losing confidence, becoming a winner again[31:32] The real magic wand: daily implementation[34:35] Why consistency beats intensity every time[36:05] How to connect with Rocky and G&H ConstructionResources:=========================================

This is Part 3 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionIn this third installment of the five-part series, Tom drops pure fire as he breaks down one of the biggest reasons most contractors never hit $1 million in revenue—lack of consistent marketing and sales discipline. With raw honesty and practical advice, he calls out the excuses and habits that keep contractors stuck and shows you what it really takes to level up.In this episode, Tom discusses:[00:00] Introduction to the 5-part series and the Million Dollar Contractor Workshop[01:49] Tom's early experience of feast-to-famine cycles in business[03:01] Why daily marketing and sales actions are non-negotiable for breaking the $1M barrier[04:16] The real reason you don't have leads—and it's not the economy[05:08] Harsh truths about relying on word of mouth and not building a brand[06:06] The myth of “my work speaks for itself” and the need to raise prices[06:29] Simple, daily marketing activities contractors ignore[07:30] Lack of online presence and how it kills your lead flow[07:41] Why a repeatable sales process is crucial—and what happens without one[08:40] How desperation ruins sales and the importance of selling with confidence[09:31] Sales and marketing are not extras—they ARE the job[10:19] Why you're stuck at $500K–$750K and how to finally break through[10:33] A final call to join the Million Dollar Contractor Workshop and invest in yourselfResources:=========================================

This is Part 2 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionMost contractors never break the $1M mark in revenue, and one of the biggest reasons is their mindset. In this fire-packed second installment of the 5-part series, Tom dives into the mental blocks and leadership flaws that are holding contractors back. If you're stuck doing $20/hour tasks instead of leading like a true business owner, this episode is your wake-up call. Tom doesn't hold back as he challenges you to take ownership, let go of control, and start investing in yourself as the leader your business needs.In this episode, Tom discusses:[00:00] Introduction to the 5-part bonus series and the Million Dollar Contractor Workshop[01:47] The #2 obstacle: Mindset—and how it affects your business growth[02:14] Are you a business owner or just self-employed with a shitty boss?[02:43] The dangerous trap of doing everything yourself and wearing all the hats[03:45] Why doing $20/hour tasks is killing your growth—and what to do about it[04:42] The myth of perfectionism and why 80% good by someone else is better than 100% perfect by you[05:08] The chaos caused by lack of systems, processes, and procedures[05:36] The importance of personal development and becoming a strong leader[06:24] A call to action: Join the Million Dollar Contractor Workshop and start leading like a bossResources:=========================================

This is Part 1 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:https://thecontractorfight.com/MillionMost contractors never break the million-dollar revenue mark—and in this powerful first installment of a 5-part series, Tom Reber breaks down exactly why. This episode zeroes in on the #1 obstacle holding you back from building a real, profitable business: not knowing your numbers. If you're serious about taking your contracting business to the next level, this is where the path begins.In this episode, Tom discusses:[00:00] Introduction to the special 5-part bonus series[00:14] Overview of the Million Dollar Contractor Workshop (May 20–22)[01:51] The harsh truth: most contractors never hit $1M in revenue[02:25] Why staying under $1M means you're stuck in a glorified job[03:11] The critical first step: know your enemy[03:44] Obstacle #1: Not knowing your numbers[04:26] Examples of how clueless contractors are about their finances[04:51] Key metrics you must track daily to succeed[05:10] Why the tool doesn't matter—just track your numbers![05:26] The danger of vague goals and the need for clarity[06:20] You must evolve at every revenue level[06:44] Aim small, miss small: specific goals lead to better results[07:16] Pricing, marketing, leadership—adjusting the right business knobs[07:40] What to expect in next week's workshop[08:11] Final push to register for the Million Dollar Contractor WorkshopResources:=========================================

In this episode, hosts Tim and Derek dive into a topic that continues to trip up many contractors - pricing transparency. They break down why giving ballpark figures or bracketing prices over the phone isn't just possible, but necessary in today's fast-paced, customer-centric world. With real-world examples and practical advice, they challenge outdated norms and equip contractors with the tools and mindset to stop wasting time on unqualified leads and start running more profitable businesses.In this episode Tim and Derek discuss:The outdated mindset that contractors must see a job in person to give a price.Why bracketing and ballpark pricing over the phone saves time and qualifies better leads.Real examples from their own businesses and roleplays on how to use pricing transparency effectively.The cost in time and money of chasing every estimate without qualification.How to use video, photos, and strategic questioning to assess jobs remotely.The dangers of the “race to the bottom” pricing strategy and how to avoid it.Understanding the buyer's journey and aligning your sales process to meet them where they are.The importance of knowing your numbers and confidently communicating value.Resources:=================================

Many contractors struggle to pay themselves consistently, let alone invest in their future. In this episode, Tom lays out a no-fluff roadmap to help you earn at least $100,000 in personal income from your contracting business. From reverse engineering your financial targets to becoming relentless with marketing and sales, Tom breaks down the exact steps needed to take control of your income, stop living paycheck to paycheck, and start building lasting wealth.In this episode, Tom discusses:[00:00] The reality of contractor income and why most struggle to pay themselves properly[01:43] The first step: reverse engineer your financial goals to determine revenue and pricing targets[03:49] How to calculate the number of jobs and leads you need to hit your income target[05:15] Step two: avoid complacency and stay consistent with momentum-building activities[06:49] The critical role of always marketing to keep your pipeline full[08:06] Why you must sell daily and take control of your sales process[09:24] Building relationships and prospecting consistently to keep the cash flowing[10:16] Raising your standards to attract better clients and demand higher prices[11:11] Step three: be fanatical about branding and sell unafraid[12:39] How to build trust by sharing your values and operations through content[13:27] Owning your local market by getting involved in your community[14:08] Creating value through education instead of relying on traditional ads[16:00] Being confident in your pricing and eliminating “head trash” around money[17:25] The power of sales training and controlling the conversation[18:41] Becoming an uncommon salesperson by identifying pain points and guiding clients[19:06] The importance of consistent follow-up and building long-term customer relationships[20:04] Why sales is a skill you must continually work on to increase your incomeResources:=================================

In this episode of The Contractor Fight, Tim and Derek explore the power of simplifying the sales process—for both the contractor and the customer. Tim shares a real-life example of how a low-friction, transparent sales approach helped him close a $5,000 deal in under 10 minutes. They discuss how readily available pricing, setting expectations early, and reducing buyer friction can lead to faster, more confident customer decisions.In this episode, they discuss:Why simplifying your sales process helps eliminate confusion and speeds up the buying decision.How Tim closed a $5,000 aeration system sale in less than 10 minutes using transparent pricing.The benefits of listing pricing on your website to reduce friction and increase trust.The difference between low-pressure, informed buying versus high-pressure, charisma-driven sales that often lead to buyer's remorse.A relatable story of a past customer who immediately regretted a purchase—and how to avoid that scenario in your business.A commitment between Tim and Derek to improve their own websites with more service-specific content to serve their clients better.The value of having up-to-date, accessible pricing systems so you're always prepared for a sales call.Resources:=================================

Hiring your first employee is a major milestone in your contracting business—and one that often comes with a lot of questions and hesitation. In this episode, Tom sits down with Battleground coach and remodelling business owner Anthony Abbott to talk through the ins and outs of bringing on your first team member. From knowing when it's the right time to hire, to setting expectations, training, and finding the right fit, this conversation is packed with hard-earned wisdom and practical advice.In this episode, they discuss:[00:00] – Why contractors struggle with knowing when and how to hire[00:32] – Introduction to Anthony Abbott, his role in The Fight, and his business growth story[02:20] – The real secret behind Anthony's rapid success: hiring the right people[03:45] – How to know it's time to hire your first employee[04:49] – The importance of finding someone who is adaptable and a culture fit[06:44] – Interviewing for character over competency and spotting growth potential[08:55] – Setting clear expectations to avoid misalignment as your business grows[10:50] – Hiring subcontractors vs. full-time employees—key differences and tips[12:36] – Training your team to handle responsibilities effectively[13:33] – Why hiring slowly can save you major headaches[14:54] – Choosing the right first hire: admin or project manager?[16:02] – The power of delegation: how Tom's team structure freed up his time[16:54] – Breaking through the head trash of “people are the problem”[17:59] – How better leadership could have changed Anthony's early hiring experiences[18:48] – The financial side: viewing employees as investments, not expenses[20:20] – Real numbers: Anthony's explosive revenue growth tied to strategic hiring[21:32] – “I need more money before I can hire”—busting this common myth[22:45] – Battleground: how it helps overwhelmed contractors regain time and control[23:09] – Where to connect with Anthony online and get more hiring insightsLinks from the episode:Connect with Anthony Abbott on Facebook: Anthony AbbottFollow Anthony on Instagram: @theironsharpenerResources:=================================

In this episode, hosts Derek Johnson and Tim Controni dive deep into the hard truths about personal responsibility and growth in the contracting business. They challenge listeners to reflect on why many continue repeating the same struggles without making real changes, even after joining coaching groups like Battleground. Derek and Tim share their personal experiences of hitting "rock bottom" and how finding the right community helped them change the trajectory of their lives and businesses. The key message? You have to choose your hard — the hard of staying stuck, or the hard of growing and thriving.In this episode, Derek and Tim discuss:Why contractors often stay stuck in a cycle of frustration despite having access to solutionsThe illusion that joining a coaching group alone will solve your problemsThe real reasons behind failure to implement what you learnPersonal rock-bottom moments and how they led to breakthrough growthHow passion for your trade can keep you moving even through tough timesThe importance of choosing to face the pain of growth rather than the pain of regretHow participating fully in coaching groups like Battleground can change your business and lifeThe concept of "choose your pain" and how to leverage discomfort to fuel your successResources:

In this episode, Tom sits down with Taylor, a general contractor from Casa Grande, Arizona, who's on a mission to become an absentee owner of his business. With impressive growth projections and a plan to eliminate debt by the end of the year, Taylor opens up about the struggles that come with being the bottleneck in his company. Together, Tom and Taylor dive deep into the importance of systems, scorecards, leadership, and the mindset shifts needed to build a business that can run without you.In this episode, they discuss:[00:24] – Taylor's background, current business structure, and revenue growth[01:33] – Tracking sales and profitability in Q1 and forecasting for 2025[04:14] – Understanding gross profit and net profit goals[05:30] – Identifying the biggest bottleneck in Taylor's business—himself[07:59] – The role of trust and letting go in leadership[11:18] – System issues vs. people issues: how to create and refine internal processes[17:02] – Training and development: empowering your team to own their roles[22:53] – Weekly "rally point" meetings and their impact on efficiency and profit[25:57] – The power of using scorecards to track performance and make data-driven decisions[34:59] – Leading with vulnerability and communicating your vision to the team[39:19] – Creating a culture of accountability and ownership[43:32] – How financial stress influences control issues and the path to becoming debt-free[47:44] – The math behind paying off $200k in debt by adding a few high-margin projects[51:00] – Shifting roles within the team: evaluating sales capacity and strategy[58:08] – Rallying the team around a shared financial goal[01:02:32] – Taylor's timeline to move and manage the business remotely[01:05:33] – Residential vs. commercial focus: letting data guide future strategy[01:09:05] – Final thoughts on staying focused, taking action, and empowering the teamResources: =================================

Technology is evolving fast, and in this episode, Derek and Tim dive deep into how AI and tools like Plaud are transforming the way contractors handle sales, communication, and organization. Derek shares his firsthand experience with Plaud, a voice recording device that captures and organizes client conversations, and how it's helping him become more efficient and professional in every step of the sales process.In this episode, Tim and Derek discussHow falling behind on tech like AI can impact your contracting businessDerek's game-changing experience using Plaud to record and transcribe sales callsWhy accurate notes are crucial for Shinfu and mini-fu sales callsThe benefits of storing notes in a CRM for future reference and marketingHow using tools like Plaud and ChatGPT streamlines communication, follow-up, and professionalismReal examples of using AI tools to better understand client needs and close more dealsThe power of visual assignment selling and sending tailored project photos during sales callsCreating digital checklists and punch lists that improve team communication and job trackingEmbracing tech to stay ahead in the industry and better serve clientsLinks from the episode: Plaud: https://www.plaud.ai/Resources:

In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.In this episode, Tom discusses:[00:13] – Why the pricing page is the most important page on your website[00:52] – How transparency builds trust and filters quality leads[01:20] – The problem with “contact us for pricing” and how it drives prospects away[01:59] – Common excuses contractors make for avoiding pricing pages[02:25] – How to frame your pricing to educate and build credibility[02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs[03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate[04:23] – How detailed pricing blogs helped Tom dominate Google search results[06:01] – Story of a client who guessed the price thanks to Tom's pricing transparency[06:34] – How prospects were nearly ready to buy before the first appointment[06:57] – Frustration consumers face when they can't find pricing info[07:31] – The real results of implementing a pricing page[08:13] – How to present pricing ranges effectively to avoid scope confusion[08:26] – Why this strategy reduces wasted time and boosts lead quality[09:21] – How sending pricing info before appointments can save time and weed out unqualified leads[10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers[10:54] – Learn more about the Leads on Demand course to attract high-quality prospectsResources:

In this episode, Tim and Derek dive into the power of training, practice, and patience when it comes to mastering the sales process. They share real-world experiences from their own sales calls, highlighting how training builds confidence, enables better communication, and leads to more successful outcomes. If you're a contractor who wants to win more jobs without feeling pushy or uncertain, this episode is packed with practical insights you can use right away.In this episode Tim and Derek discuss:How consistent training and role-playing builds autopilot-level confidence during sales callsWhy it's crucial to truly listen and let the customer talk before offering solutionsThe importance of offering preliminary estimates over the phone to qualify leadsHow to handle consultation fees based on the customer's buying signalsWhy asking the right questions can uncover hidden opportunities to save both you and your client moneyThe value of patience and how waiting can lead to better solutions and higher trustHow consistent follow-up and nurturing your pipeline can turn old leads into ready-to-buy customersThe long-term benefits of investing in your sales training and communication skillsResources:

In this powerful episode, Tom sits down with longtime friend and leadership coach Adam Mock. Adam shares a deeply personal story about overcoming a dark time in his life, how one simple request changed everything, and the profound ripple effect that followed. They also dive into leadership, identity, dreaming bigger, and Adam's brand-new book, Rescue Your Dreams. Plus, Tom and Adam wrap up with a hilarious story about the time Adam got mugged—and how he handled it in a very "Adam" way.If you or someone you know is struggling, this episode is a must-listen.In this episode, Tom and Adam discuss:[00:00] Introduction to Adam Mock and his impact on Tom's life[01:44] The backstory behind Tom's “MOTOR” tattoo and brand[04:50] How Adam's encouragement helped inspire the birth of The Contractor Fight[06:30] Adam's powerful and emotional story of almost ending his life[13:18] What Adam would say to someone feeling hopeless today[17:22] The loneliness epidemic among men and entrepreneurs[25:19] Building grit and resilience: What are you willing to do or go through?[31:03] Why most people struggle to dream—and how to rescue yours[38:23] The three life-changing questions to ask yourself[41:00] The problem with chasing versus rescuing your dreams[49:30] How Adam sets and achieves massive goals[57:03] Proof Wallets' incredible act of kindness and how to win a survivor wallet[01:03:48] A hilarious story about Adam getting mugged (and why speaking up matters)Links from the episode:Grab Adam Mock's new book Rescue Your DreamsProof Wallets: https://carryproof.comDM your survivor story or nominate someone:Tom: @fightwithtomAdam: @adammock.lcsResources:

In this episode, Tom reviews real marketing materials submitted by contractors in The Contractor Fight Facebook group. He provides a no-BS analysis of websites, vehicle wraps, door hangers, and social media posts, giving praise where it's due and tough love where it's needed. Tom emphasizes that while his opinions are subjective, results are what matter—and shares practical advice on making marketing materials more effective.In this episode, Tom discusses:00:00 – Introduction to reviewing marketing materials and the importance of results over opinions00:55 – First review: Randy's website — missing clear calls to action and the importance of showcasing finished work03:37 – Reviewing Becca's playful social media video and its impact on branding05:01 – Critiquing Austin's yard signs and the overuse of generic construction icons05:40 – Alan's door hangers: the problem with cluttered designs and hard-to-read fonts07:56 – Derek' vehicle wrap : bold but Tom's thoughts on using tools in logos08:25 – Kevin and Shatoia's marketing handout: the issue with overcrowded layouts and focusing more on client testimonials09:21 – Edward's vehicle wrap: extremely busy design and confusion over the company name10:40 – Steven's business card: clean and simple with minor suggestions for patriotic color accents10:51 – Connor's website: solid effort with advice on emphasizing calls to action and adding personality13:06 – Reviewing Legacy's website: good call-to-action placement but needs better color contrast for buttons14:58 – Key marketing takeaways: clear messaging, simplicity, showcasing finished products, and visible calls to action16:33 – Final thoughts: marketing is subjective but aim for clarity, simplicity, and emotional connection16:48 – Introduction to the new Leads on Demand marketing courseResources:

Price objections are one of the most common hurdles contractors face, but they don't have to be deal-breakers. In this episode, Tim and Derek dive into real-world strategies to handle price objections with confidence and professionalism. From setting proper expectations to educating clients early, they tell you how to keep your value clear and your profits protected.In this episode, Tim and Derek discuss:Why most price objections stem from clients simply not knowing what things costThe importance of educating clients before the sales call to minimize pushbackHow to qualify prospects using Shin-Fu techniques and realistic budget discussionsUsing photos and pricing examples to help clients visualize costsWhen it's appropriate to scale back a project scope instead of discountingThe danger of negotiating prices without knowing your numbersWhy having confidence in your pricing protects both your business and your peace of mindHow being a true professional helps you attract the right clients—and repel the wrong onesResources:

Marketing is the lifeblood of your business—without leads, you don't have sales, and without sales, you don't have a business. In this episode, Tom shares exactly how to market your brand-new contracting business without a big budget or fancy tools. Whether you're just getting started or trying to restart with the right foundation, these four actionable strategies will set you on the right path.In this episode, Tom discusses:[00:00] Why no leads = no business—and how that reality fuels your success[00:21] Tom's story as an “accidental contractor” and how that shaped his marketing mindset[01:16] The #1 focus for new contractors in their first 3 years[01:29] Strategy 1: Local networking – the power of building real-world relationships and referrals[03:10] Strategy 2: Social media – leveraging free platforms to create visibility and trust[04:45] Strategy 3: Neighborhood domination – boots-on-the-ground methods to stay top of mind[06:20] Strategy 4: Content and website – why your site is one of your most valuable tools[07:46] A reminder to invest wisely: equipment vs. a website[08:04] Marketing resource and how to take your strategy even furtherLinks from the episode:The Marketing System for Contractors – LEADS ON DEMANDResources:

In this episode of The Contractor Fight, hosts Tim and Derek dig deep into the concept of resistance—how it shows up in our lives and businesses, and how facing it head-on can lead to massive breakthroughs. Using relatable stories, tough love, and contractor-tested wisdom, they explore how resistance is often a sign that you're exactly where you need to be—and that it's time to act.Whether it's sending that quote, delegating tasks, or doing the hard but necessary things, Tim and Derek make a compelling case for why contractors need to stop resisting and start doing. This is your call to stop procrastinating and take ownership of your life and business.In this episode, Tim and Derek discuss:How resistance often signals the exact thing you need to do nextWhy contractors procrastinate and how to break the cycleLetting go of perfectionism and learning to delegate effectivelyThe emotional toll of holding onto tasks and how it impacts your time and energyCreating systems and teams so you can focus on what you do bestEmpowering others by letting go—and why that benefits everyoneA hilarious Chuck Norris analogy that perfectly sums up the power of pushing throughResources: ⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

In this episode of Contractor Intervention, Tom talks with Jimmy, a flooring contractor from Washington, who's feeling the pinch of slow lead flow. With a top line revenue of $245K and big dreams of hitting $1M+, Jimmy is building systems and dialing in his mindset—but right now, the leads just aren't coming fast enough.Tom walks Jimmy through a blueprint for ramping up lead generation without breaking the bank. From low-cost marketing strategies to tactical networking and mindset shifts, this episode is a crash course in taking control and growing past the plateau.In this episode Tom and Jimmy discuss:(00:00) Jimmy's main struggle: not enough leads(01:18) Background on Jimmy's business and his transition to WA(04:06) Why referrals aren't enough and the need to build a brand(07:53) Revenue breakdown: $245K top line and the need for capacity(10:50) Budgeting for growth: $581K projected overhead(11:13) Reverse-engineering leads: needing 126 per year(13:25) Local networking: BNI groups and carving out time(15:06) Strategic partnerships and the power of designers(16:14) Website tips: SEO and conversion matter(18:27) Why blogging weekly can drive massive traffic and leads(20:06) Google LSA and why reviews matter(22:32) Marketing to your database: emails + personal outreach(23:27) UITs: sending 3 texts a day could get 40 jobs a year(26:24) Real examples of $15K jobs landed from a simple check-in(29:22) Stack your marketing: ads, social, networking, and outreach(34:51) How to stand out with genuine Facebook ads(36:42) Authenticity > polish when it comes to ads(39:51) Humor in ads: testing out fun copy that converts(43:34) Mindset talk: breaking free of generational limiting beliefs(47:29) Daily habits: journaling and reading goals to feed your brain(50:25) Tom's personal affirmations and focus on positivity(52:23) Jimmy's contact info and Tom's final advice: use your “why” in your contentResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. https://thecontractorfight.com/war-room

In this episode, Tim and Derek dive into the importance of standards and values in contracting and business. They discuss why following through on commitments, celebrating wins, and maintaining high expectations can make or break a contractor's success. Derek shares a personal experience about receiving an industry award and how it highlighted the difference between meaningful recognition and empty gestures. The conversation explores how setting and upholding standards impacts business relationships, team morale, and overall success.In this episode, Tim and Derek discuss:The frustration of contractors and vendors not following through on their commitmentsWhy so many business owners make things harder than they need to beDerek's experience winning a Contractor of the Year award—twice—and why recognition should be meaningfulThe impact of broken processes on job timelines, customer satisfaction, and profitabilityThe trickle-down effect of poor communication and lack of accountability in businessHow celebrating wins can create a positive, motivated company cultureWhy setting high standards and expectations for your team leads to better resultsThe importance of aligning with people and businesses that share your valuesResources:

If you want to grow your business and sharpen your mindset, you need to fill your brain with the right knowledge. In this episode, Tom shares his top business book recommendations for 2024, along with must-read picks from the Battleground community. These books will help you simplify your focus, set higher standards, avoid costly mistakes, and improve your business strategy.In this episode, Tom discusses:[00:00] The importance of reading to level up your business and mindset[00:46] The One Thing by Gary Keller – How to simplify your focus and maximize results[01:27] The Standard by Ben Newman – Winning every day by setting and honoring a high standard[01:55] Winning the Contractor Fight by Tom Reber – Mastering the mindset and strategy of success[02:36] The Magic of Thinking Big by David Schwartz – Setting bigger goals to achieve more[03:19] The Road Less Stupid by Keith Cunningham – Avoiding costly mistakes and implementing "thinking time"[04:57] Courage is Calling by Ryan Holiday – How embracing discomfort leads to growth[05:25] Building a StoryBrand by Donald Miller – Crafting a compelling brand message to attract more clientsLinks from the episode:

In this episode, Tim and Derek dive into a crucial but often overlooked aspect of running a successful contracting business—building genuine relationships with clients. They discuss how truly knowing your customers can lead to long-term success, repeat business, and a company culture that people love to be a part of. This isn't just about making sales—it's about fostering trust, creating connections, and delivering an exceptional customer experience that keeps people coming back.In this episode, Tim and Derek discuss:Why getting personal with your clients is the "secret sauce" to a thriving businessThe power of remembering personal details about your customers and how it builds lasting trustHow contractors can create deeper connections that lead to more sales and lifelong customersThe role of a Chief Experience Officer (CXO) in your business and why it's essentialThe importance of empowering your employees to engage with customers on a personal levelHow maintaining relationships with past clients is just as important as acquiring new onesThe value of handwritten notes, follow-up calls, and even in-person gatherings to strengthen customer loyaltyWhy hiring the right team members who genuinely care about people is key to a thriving companyResources:

Holy shit! We made it to 1,000 episodes of The Contractor Fight podcast! In this special milestone episode, Tom reflects on the journey of building The Contractor Fight, from hitting record on the first episode to leading a movement that has transformed the contracting industry.Tom shares the highs, the struggles, and the lessons learned along the way, and he issues a challenge to the Fight community—because we're just getting started.In this episode, Tom discusses:[00:00] Celebrating 1,000 episodes and the impact of The Contractor Fight movement[00:23] Why this community is so special—bringing respect and dignity back to the trades[00:52] How the podcast started with a single recording and turned into a global movement[01:17] Tom's first-ever speaking gig and the realization that sparked this mission[02:00] The humble beginnings of The Contractor Fight on YouTube in 2013[02:33] Over 1,500 videos, 80,000+ subscribers, and 7 million views later—how consistency paid off[03:08] A throwback to Tom's first-ever video and why you just need to “hit record”[05:14] The key to success: showing up consistently, even when no one cares at first[06:05] The evolution from the Strongpreneur Podcast to The Contractor Fight[06:49] The birth of the Contractor Sales Academy and the impact of Shinfu sales training[07:24] Why niching down changed everything—choosing to serve contractors exclusively[08:52] How a conversation with Ryan Michler led to The Contractor Fight brand[09:23] Creating the legendary free Facebook group and how it changed the game[10:13] The first Mile High Profit Summit in 2021 and how it became a sellout success[10:58] Merging Contractor Sales Academy with The Contractor Fight to streamline growth[12:12] The impact so far—6,400+ contractors through paid programs, thousands more helped[12:42] Why the mission isn't over—only 1% of contractors have been reached so far[13:25] A challenge to the Fight community: invite more contractors to level up their business[14:39] Tom's gratitude to the listeners and the fire that keeps him going every dayResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies to tackle your biggest challenges.

In this episode, Tom sits down with Hunter Ballew, a Marine Corps veteran and roofing industry leader who built and sold a business for $48 million in just three years. Hunter shares his journey, key marketing and sales strategies, and hard-earned lessons in scaling a contracting business. Whether you're looking to improve lead generation, build strong relationships, or create a business that thrives, this episode is packed with valuable insights.In this episode, we discuss:[00:00] Introduction: Hunter's $48M exit and roofing success[00:29] Common ground: Marines, firefighting, and entrepreneurship[02:21] The power of authenticity in business[03:18] The importance of prioritizing yourself, your home, and then your business[04:43] Hunter's massive business growth and struggles with self-doubt[06:10] The impact of pressure and mindset in entrepreneurship[07:38] Using business challenges as opportunities for growth[09:04] The Great Recession and learning to reframe business hardships[10:53] Maintaining optimism and controlling what you can in tough economies[12:44] The power of going all-in on marketing and building your brand[13:13] Hunter's business journey: From firefighter to multi-million-dollar exit[17:32] Rapid scaling: How Hunter's company hit $10M+ in revenue[19:19] Lessons from selling a business: Doing due diligence on buyers[22:12] The impact of core values and leadership in business sales[24:29] Mental and financial challenges of exiting a business[26:25] The importance of having a strong personal foundation[27:20] The biggest marketing mistakes contractors make[29:14] Relationship-building as the key to long-term business success[30:36] Understanding customer acquisition cost (CAC) and lead tracking[32:53] Facebook Ads vs. Google Ads: Choosing the right marketing strategy[34:19] The power of follow-ups and customer engagement[36:09] Scaling quickly: Hiring sales reps and building a dream team[38:02] The importance of personal development for business owners[41:15] The roadmap to scaling from $3M to $10M+ in revenue[42:43] Hiring strategies for long-term business success[44:09] Final thoughts and where to connect with HunterLinks from this episode:Lead Tracking Spreadsheet: https://thecontractorfight.com/leadsHunter's Website: https://roofing.comHunter on Instagram: @redwhiteballewResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

Discounts don't solve bad service. In this episode, Tim and Derek share a real-life experience of poor customer service and why offering a discount doesn't fix the root problem. They break down why a strong business should never have to rely on discounts and why delivering on promises is the best way to build loyalty.In this episode, we discuss:Why a discount can't replace great serviceThe real cost of breaking a customer's trustHow to set clear expectations and communicate delaysWhy customers just want what they asked for—no more, no lessHow promotional offers differ from discountsThe importance of running a business that never needs discountsResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

If your phone isn't ringing, you're not marketing your business correctly. In this episode, Tom dives into the common excuses contractors use when struggling with lead generation and why relying on word of mouth alone is a dangerous game. If you're not treating marketing like a full-time job, you're setting yourself up for failure. Tom breaks down why lead generation should be a top priority and how to build a marketing system that consistently brings in work.In this episode, we discuss:[00:00] The frustration of contractors complaining about slow business[00:25] Why your job isn't just about the work—you need to sell[00:54] The feast-and-famine cycle and how to break free[01:19] Why lead generation should be an obsession[01:47] Word of mouth is not a marketing strategy[02:39] Why being a great craftsman isn't enough for business success[03:27] How the updated Marketing Bootcamp LEADS ON DEMAND can help contractors generate consistent leads[04:15] Why mindset and commitment determine whether your business thrives[04:44] Actionable steps to improve your marketing todayResources:

Are you running a business, or are you just repeating the same year over and over again? In this episode, Steve shares insights on how to stop winging it and start running a business that works for you. From letting go of micromanagement, to creating repeatable processes that lead to long-term success. This episode is a wake-up call for business owners stuck in a cycle of frustration. Learn how to build a thriving business without you having to be involved in every little detail.In this episode Steve discusses…The importance of developing repeatable processes for successWhy you need to stop micromanaging and trust your teamHow shifting from a money-centric to a people-centric approach changes everythingCreating a business that runs itself while giving employees ownershipHow Steve transformed his businesses by stepping back and letting things unfold naturallyResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

In this episode, Tim and Derek discuss the concept of "turd polishing" in contracting—finding creative, effective solutions that don't always require tearing everything out and starting from scratch. They share real-world examples of when a simple fix saved thousands of dollars and how contractors can apply this mindset to their businesses. Instead of assuming the only way forward is complete demolition and rebuild, they explore how innovative thinking and client-centered solutions can create more opportunities and boost profitability.In this episode, we discuss:The concept of "turd polishing" and why it's a valuable tool in a contractor's arsenalHow rigid thinking about tear-outs can limit both income and customer satisfactionA real-world example of a failing ceiling repair that saved thousands with a simple approachThe importance of balancing safety with cost-effective solutionsHow contractors can use creativity to provide value without reducing their profit marginsWhy small, efficient jobs can often be just as profitable as larger, more complex projectsThe role of trust-building in customer relationships and how smaller jobs can lead to long-term business growthResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on. https://thecontractorfight.com/war-room

In this episode of the Contractor Intervention, Tom sits down with Austin, a GC from Pennsylvania who has struggled with negative net profit for four years. Juggling multiple businesses, his construction company isn't making money. In this conversation, they break down the root cause of his financial struggles and uncover the number one thing that will immediately move the needle toward profitability. If you're stuck on a financial hamster wheel, this episode is for you.In this episode, we discuss:[00:00] Introduction to Austin and his contracting business[01:55] The various businesses Austin has been involved in over the years[03:22] Breaking down his construction revenue and financial struggles[04:51] The reality of bringing in revenue vs. actually making a profit[06:19] Job costing, inefficiencies, and how small improvements can boost margins[07:43] The importance of pre-job costing and estimating at a 50% gross profit[09:37] The key problem behind four years of unprofitable business[11:03] The dangers of chasing too many business ventures at once[12:32] Why Austin needs to go all-in on his highest-earning opportunity: Construction[13:59] The limiting belief around raising prices—and why contractors CAN charge more[15:56] How sales training can make the difference between profit and loss[17:54] Austin's struggle with pricing and how small adjustments can add up[19:15] The right way to approach pricing and bracketing in sales conversations[22:33] The role of pre-selling and setting expectations with homeowners[24:52] Austin's current bottlenecks: too much fieldwork, not enough sales focus[26:44] The impact of hiring a project manager or admin assistant[28:39] Building a strong subcontractor network to scale up[30:33] The common mistake of trying to serve too many low-dollar clients[33:02] Two key lessons: commit to 50% gross profit and invest in sales training[36:43] Why being emotionally unattached to sales outcomes is a game-changer[40:59] How a contractor can completely transform their financials within a year[44:53] The long-term benefits of sales mastery and strategic pricing[50:09] Wrapping up: Key takeaways and next steps for Austin[51:37] Where to find Austin and connect with his businessResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

In this episode, Steve breaks down his personal marketing journey—from starting his business in 2001 with Yellow Pages ads to building a highly profitable marketing machine through digital strategies. He shares the lessons he learned, the mistakes he made, and the investments that ultimately helped him generate millions in sales.If you've ever felt overwhelmed by marketing, Steve's insights will give you a no-BS roadmap for making it work in your contracting business.What You'll Learn in This Episode:The difference between push marketing (home shows, Yellow Pages) vs. pull marketing (SEO, Google Ads).Why home shows and traditional advertising were hit-or-miss.How Steve transitioned from throwing money at marketing to tracking ROI and making data-driven decisions.The power of video marketing and why simple, real-world content converts better than overly polished ads.How Steve scaled his business using content, SEO, and a strong online presence.Why hiring his son to manage marketing was his best decision—and how he leveraged in-house expertise to dominate his niche.The long-term mindset required to make marketing work and why you need to start TODAY.Resources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on. https://thecontractorfight.com/war-room

Tim and Derek discuss when it makes sense to charge a consult fee and when it doesn't. They break down different scenarios, including emergencies, past clients, and referrals, to help contractors confidently navigate the decision.In this episode, Tim and Derek discuss:Why the decision to charge a consult fee depends on the situationWhen is it appropriate to waive a consult fee for long-term clientsHow to differentiate between a consult fee and a service feeThe importance of understanding client urgency and emotional anchoringHow proper pre-qualification can reduce unnecessary consultsThe role of past client relationships in pricing decisionsHow to frame design fees to add value instead of resistanceWhy inexperienced contractors may benefit from charging a small fee at firstHow automation and follow-up systems can help identify high-value leadsWhy contractors should focus on getting the right opportunity rather than just charging for timeResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

Tom breaks down the essential mindsets that separate the top-performing contractors from the rest. Adopting these mindsets will set you apart and accelerate your success if you want to scale your business to $5 million and beyondEpisode Highlights:[00:00] - Introduction: What it takes to reach $5 million in revenue[00:26] - The small percentage of contractors who reach these levels[00:55] - The importance of having a visionary mindset and thinking long-term[01:20] - Reverse engineering your success by focusing on outcomes[01:50] - Delegation and trust: Why you can't scale if you don't let go[02:19] - Allowing your team to make mistakes and grow[02:48] - How to identify what you should delegate[03:16] - The obsession with numbers: Why knowing your financials is critical[03:45] - Understanding job costing, gross profit margins, and overhead[04:09] - Why revenue alone doesn't matter—it's about profitability[04:38] - The customer experience is everything[05:07] - Why top contractors stop competing on price[05:37] - The power of customer retention and repeat business[06:03] - The game-changing question: "How big would your business be if you never lost a customer?"[06:32] - Creating a culture of accountability[07:00] - The balance between delegation and responsibility[07:28] - Defining company culture based on expectations and tolerances[07:57] - Why the best employees hold themselves accountable[08:26] - The secret to successful hiring: Finding competitive, high-integrity team members[08:52] - How blocking and tackling the basics consistently leads to success[09:21] - The importance of surrounding yourself with high-performing people[09:49] - War Room applications for those serious about scaling beyond $1MResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on. https://thecontractorfight.com/war-room

In this episode, Steve discusses how we all experience chaos in life and business, and why self-awareness is key to breaking negative cycles. He shares personal insights on overcoming subconscious habits, building financial security, and creating a life that leads to long-term happiness.In this episode, Steve discusses:Why we continue to repeat negative habits and patternsThe impact of childhood experiences on decision-making and self-sabotageHow to transition from chaos, to a place of happiness and stabilityWhy "faking it until you make it" can be necessary for building confidence in businessThe psychological shift that happens when you save your first $100,000The importance of financial security and retirement savings for long-term peace of mindWhy fixing past emotional baggage is essential for sustaining successThe dangers of reverting to bad habits if you don't address past strugglesHow overcoming guilt around money and success allows for sustainable wealth-buildingHow hitting rock bottom can serve as a catalyst for growth and reinventionResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on. https://thecontractorfight.com/war-room

Tim and Derek dive into the power of emotional anchoring in sales and client relationships. Using a real-life situation where Derek experienced an emergency at home, they break down how contractors can use emotional connection to better serve clients, build trust, and close more deals.Episode Highlights:[00:00] - Introduction: Tim welcomes Derek back to the show[00:30] - Derek shares a personal emergency that tested his understanding of emotional anchoring[01:27] - The shocking moment when Derek's ceiling collapsed and how he reacted[03:21] - Reaching out to a trusted contractor in an urgent situation[03:51] - What emotional anchoring is and how it influences customer decision-making[04:45] - How Derek's contractor used emotional anchoring to reassure him[06:09] - The key emotional triggers that influence purchasing decisions[07:42] - Why trust and familiarity matter in high-stakes sales situations[08:34] - How contractors can recognize and leverage emotional cues in conversations[10:56] - The difference between emotional anchoring and mirroring[12:18] - Why every buying decision has an emotional component[14:41] - The role of storytelling in making emotional connections with clients[16:08] - How mastering emotional anchoring makes you the most likable and trusted contractorResources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

Tom discusses the undeniable truth that the growth of your business is directly tied to your ability to lead. If you're not seeing the results you want, it may be time to evaluate how you show up as a leader and make the necessary adjustments to push your business forward.Episode Highlights:[00:00] - Introduction: Leadership as the determining factor in business growth[00:25] - The need for personal development before business success[00:54] - How lack of leadership leads to stagnation[01:37] - Why blaming external factors is a failure in leadership[02:06] - The importance of consistently working on your leadership skills[02:46] - The difference between a business that thrives and one that stays stuck[03:25] - Final thoughts: Your business will never outgrow youResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room

In this episode, Steve breaks down the reality that luck isn't something that just happens to you—it's something you create. He shares hard-hitting stories about friends who missed opportunities and the power of taking control of your own path. From making decisive career moves to surrounding yourself with the right people, Steve challenges contractors to stop making excuses and start putting themselves in the right place at the right time. He emphasizes the importance of time, intentional decision-making, and showing up for opportunities—because waiting for the perfect moment means missing out.Episode Highlights:[00:00] - The myth of bad luck and why you must create your own opportunities[00:29] - The importance of taking action instead of waiting for the "perfect" time[00:59] - How Steve's approach to Shin-Fu changed the way he does business[01:27] - Taking responsibility for your success or failures—it's all on you[02:26] - Real-life examples of people who missed out on life-changing opportunities[05:17] - Why Steve moved to a place that enhances his happiness and quality of life[06:15] - The truth about time—why you should treat it like a limited bank account[07:45] - How to find and get on your "train of success"[08:42] - Showing up to your train station: hard work meets opportunityResources:⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.

In this episode, Tom sits down with Brian Gottlieb, an industry leader who has built and sold multiple home improvement businesses for hundreds of millions of dollars. They discuss key performance indicators (KPIs), leadership strategies, and how to scale a business the right way. If you're serious about growing your company, this conversation is packed with actionable insights.Episode Highlights:[00:00] - Introduction to Brian Gottlieb and his incredible background in the home improvement industry[01:21] - The importance of forecasting and how it helps scale a business[03:31] - Why most contractors make the mistake of scaling too soon[04:31] - How to know when it's the right time to scale your business[06:48] - The power of team alignment and why your employees must perform well even in your absence[08:38] - Brian's journey: Starting with $3,000 and a folding table to building a multi-million dollar company[09:58] - The 7% rule: Setting aside money for marketing to ensure business growth[12:45] - The key signs that indicate it's time to hire a salesperson[13:43] - How training and company culture play a bigger role than raw talent[16:04] - The importance of specialization and eliminating complexity in your business[20:43] - Why giving employees a mission, not just a job, leads to long-term success[22:40] - The lowest level of acceptable behavior defines your company culture[27:53] - The critical role of leadership in empowering employees and removing bottlenecks[29:45] - How to align your business goals with your employees' personal growth[33:04] - Why Brian believes HVAC and pool maintenance are the best trades to enter today[37:50] - How to structure KPIs for every role in your business, including admin staff[40:46] - Brian's upcoming book Beyond the Hammer and why it's a must-read for contractors[47:17] - Where to find more about Brian and sign up for updates on his bookResources:⚔️WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on

In this episode of The Contractor Intervention, Tom sits down with Bryce, a Minnesota-based landscaper and Marine Corps veteran, to tackle a unique challenge: how to keep Bryce's business running during his year-long deployment. They explore options for leadership, subcontracting, and scaling down operations while maintaining momentum for the future.Episode Highlights:[00:00] - Introduction to Bryce and his unique situation[01:25] - Bryce's background: Marine Corps veteran, Army reservist, and landscaper[03:45] - The challenge of preparing for a deployment while running a business[04:18] - Financial goals and the limitations of a one-person operation[08:05] - Exploring the possibility of hiring a right-hand person to run the business[09:05] - Pros and cons of subcontracting to keep operations running[11:33] - How to decide whether to pause operations or keep going[15:28] - Leveraging subcontractors to minimize stress and keep income flowing[18:22] - Creating a niche within the landscaping industry for higher efficiency[23:05] - Planning for the future: building a sustainable business post-deployment[28:50] - The importance of unity with your spouse in making business decisions[30:17] - Strategies for building the brand while on deployment[37:15] - Final advice: weighing the options and ensuring family and business alignmentResources:

In this episode, Tim and Derek dive into what makes an ideal team member and how to hire for long-term success. They discuss why hiring for personality and attitude often outweighs skills and provide actionable strategies to build a team aligned with your company's standards and vision.In this episode, they discuss:Why personality and attitude are critical in hiring decisions and how they affect team dynamics.The importance of setting clear standards for employees and holding them accountable.Strategies for identifying red flags during the hiring process, such as attention to detail and cleanliness.How to foster a culture of recognition to motivate team members and reinforce positive behaviors.Real-life examples of creating a strong, accountable team that takes ownership of their work and contributes to a thriving business.Resources: