Podcast appearances and mentions of stephen esketzis

In this episode, we want to talk about the direction of our show and how we'd like to chat with the entrepreneur that was us 15 years ago. We find that there's a lot missing when we don't have that perspective in mind, and maybe that's you or you have a business and you want to go back to basics. We are talking about the handful of things that our younger selves would really appreciate hearing, such as our ideas on delegation, building our list, setting up systems, and how we put content out into the world. The overall theme is we want to identify different strategies that can help our younger selves and get past some hurdles and roadblocks even quicker. Another segment of today's episode revolved around how we've been sending out emails, asking how we can help you and what are you struggling with in your business now. So if you have emailed us, listen up as we answer a few of the questions that we have received. When you're done, go check out our conversations with Scott Carson and Stephen Esketzis for more ideas on how to set up systems and your content strategy to reach your audience more efficiently. “Speaking to our younger selves is creating a content machine that allows you to not only grow your brand by putting things out to the world and be able to share it but connecting with highly connected and successful people. You can engineer that yourself by creating your own platform. - Joe Fier “I've stopped thinking about being happy when and just enjoying what we are doing right now. I've shifted my thinking into ‘Let's just make every day fun, and figure out how to make money off of that fun-ness that we're having.'” - Matt Wolfe   Some Topics We Discussed Include: Before we knew what we were doing, drinking Corona and hanging out in the driveway The mindset shifts which we both have had in the business, and have led us to have more time on our hands Our platform way of thinking to connect with people and bring your message out to the world How to become a merchant of attention so people can buy attention from you The magic of leveraging a platform to build your own platform The Catch-22 of being concerned about sending too many emails to your list Wise words from the founder of Netflix How our content strategy has allowed us to connect with not only our audience but a slew of amazing entrepreneurs How we structure our free and paid content and why you should give away most of your information for free We are also answering your questions on today's show. If you are struggling with anything, post your question in the Facebook group, and we will let you know our thoughts on a future episode   Our Resources: PodHacker EGP membership   References and Links Mentioned: Referral Mastery  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How A Master Digital Marketer Uses His Skills To Crush It In Real Estate - Scott Carson Affiliate Marketing Using Epic Content - Stephen Esketzis

Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers.   We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show.  “I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do.” - James Schramko Some Topics We Discussed Include: How affiliate marketing and partnerships are related  What would happen if you become an affiliate of someone’s product line The networking event you do not want to miss James’ secret to selling cars and the story of how his manifesto got stolen How to use psychology in your selling effectively How to effectively get around the “I need to think about it” response to turn people into buyers Dealing with others who want your recipe for success Non-scalable tasks that still lead to long term affiliate income How to make the most out of revenue share deals Getting big results from a little effort Resources From James Schramko: Super Fast Results.com/30 - Work Less, Make More 30 Day Challenge Super Fast Business & Super Fast Results References and Links Mentioned: James’ most successful show Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Scale Memberships And Retain More Customers - James Schramko Affiliate Marketing Double Header - James Schramko & Stephen Esketzis

Today’s Guest Stephen Esketzis ​Working for himself as an internet marketer, while most people his age were wondering which degree they wanted to study or corporate job they wanted to land, was pretty standard practice for Stephen. “I can’t remember the last time I hadn’t sold something to make a profit. From trading Pokémon cards in primary school to selling cans of soft drink in high school, I love the thrill of business and clenching deals.“ He was self-taught all through high school learning snippets of eBay selling, website management and development, running forums, releasing iPhone apps, running a content-based agency, building a SAAS company from scratch and much more. This all led him to build outrageously profitable sales funnels online… or what the everyday person calls being an ‘internet marketer’. Website: digitalmarketersaustralia.com Generate More Traffic In Less Time Step 1: Identify your target audience. Step 2: Determine your main pillars. Step 3: Find out who’s in your market and what they are talking about. Step 4: Write your content. Step 5: Start your link-building. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy information.

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”.  After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content. “The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier “I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe Some Topics We Discussed Include: What kinds of podcasts we like to listen to How we created our survey and the questions we asked Discover who our avatar is and how we figured that out Revamping some of the podcast ideas moving ahead  What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists) Which famous author Joe’s family is related to What’s next for our Therapy Sessions and how to get a mini session with each new episode The good, bad, and the ugly (no, it’s really not Joe) results of our survey The best way to define your own customer avatar And much, much more! Resources From Today’s Episode: Survey Monkey Zapier Active Campaign References and Links Mentioned: Charley Valher’s podcast interview with Dave Jackson  The Fletcher Method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Video Hacks For Creating Easy Content - Gideon Shalwick Affiliate Marketing Using Epic Content - Stephen Esketzis

Joe Fier and Matt Wolfe are the team behind the extremely popular, Hustle & Flowchart podcast. They feature some of the best marketers out there and have sat down with Roland Frasier, Stephen Esketzis, John Ruhlin, and Ryan Moran, just to name a few. They’re all about marketing systems and what actually works with regards to traffic, podcasting, brand, mindset, and more.  Joe and Matt are the Co-Founders of Evergreen Profits, a dynamic and results-driven content marketing agency. They help entrepreneurs do their best when it comes to marketing, setting up strategic systems that work and showing them how simple getting visible can be. In this episode… Over the last couple of years, there has been tremendous growth in the digital space. As a result, there are tons of opportunities for people and businesses to monetize their websites or blogs—and earn a living from it. When Joe and Matt earned their first dollars from their website, they decided to leave their jobs and jump into working on their website full-time. They have since become expert marketers who now help other entrepreneurs grow their businesses and create a source of passive income through online channels. In this week's episode of Innovations and Breakthroughs, Rich Goldstein talks to Joe Fier and Matt Wolfe, Co-Hosts of the Hustle & Flowchart podcast and Co-Founders of Evergreen Profits, about the strategies they used to monetize their website. They discuss how they met and started their business, the first earnings they received from monetization, and how they help others earn passive income. Stay tuned.

On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year.  First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out. Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far. Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right.  “When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko “Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis Some Topics We Discussed Include: Tips if you are just starting out James’ least favorite business and why he’s working his way through it currently How to go above and beyond to stand out beyond the rest of affiliates Why James had a Skype button on his site in the early days How Stephen set up his super cool quiz funnel to get dialed in leads  An idea for an affiliate site that is a lot of work but will lead to great rewards How Stephen basically gets tons of software for free Stephen’s early days of working with ClickFunnels and earning the title of top affiliate And much, much more! Resources From James Schramko & Stephen Esketzis: Super Fast Business & Super Fast Results from James Schramko Stephen Esketzis.com References and Links Mentioned: UnicornEquity.io - check it out, as we think it really has a lot of potential for the affiliate marketing space.  Active Campaign ClickFunnels LeadPages Typeform LeadsHook Stephen’s Marking Tool List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig How Anyone Can Recruit An Army Of Affiliates - Matt McWilliams

Steven Esketzis is an entrepreneur, digital marketer and sales funnel architect. He is the founder of multiple digital marketing companies, including the events company Digital Marketers Australia and the agency Media Property Collective. Obsessed with productivity, Steven is devoted to helping others grow their businesses using online marketing. Bullet points 00:44 - Intro 02:45 - Phase one: launching the app 06:45 - Phase two: interviewing DJs 07:45 - Phase three: the platform 09:14 - The beginning of the evolution: learning digital marketing 10:55 - Pivoting to the next thing 12:15 - Starting a new SEO job 13:00 - Blogging about new software 14:00 - Becoming Head of Content Marketing 16:00 - Learning and growing skills 17:43 - Building a team 18:15 - Building sites 20:00 - Monetizing content websites 20:50 - The importance of link acquisition 22:25 - Great tools for SEO 23:00 - Outsourcing and automating the process 23:35 - The first events 28:25 - Event planning 32:54 - Two types of audiences 35:41 - The next thing: a new ecommerce business 37:40- Rapid fire question round 38:20 - What superhero would you be and why? 38:50 - What is one thing that people incorrectly assume about you? 39:58 - What is the most pointless subject taught at schools and what would you replace it with? 41:40 - The most common mistakes in teaching marketing 42:25 - What is one amazing act of kindness you either witnessed or done yourself? 43:13 - What unusual or underrated food or drink should more people try out?43:54 - What is one mistake in your life and what did you learn from it? 44:56 - What does the first 30 minutes of your day look like and when does it start? 46:10 - What do you do or where do you go to get inspired? 47:18 - Who do you idolize above everyone else and why? 48:13 - What book do you read or gift the most? 49:09 - What silly thing should people do more of? 50:00 - If you could change one world problem with one wish, what would it be? 50:26 - Would you rather always be 10 minutes late or always be 20 minutes early? 51:16 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in? 51:45 - What makes you happiest?

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida.  Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well.  “To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you.” - Matt McWilliams Some Topics We Discussed Include: What do Bill Clinton and launch promotions have to do with each other?  How to email with efficiency without having to write a unique request each time Why you actually want to follow up over and over again (and over again!) Some easy ways to get someone’s attention without being spammy Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal How one simple email to some competitors led to a flood of future opportunities Advice on how to promote a physical product (hint, hint - check out ours below!) Subject lines to get your requests seen And much, much more! Contact Matt McWilliams: Matt McWilliams.com References and Links Mentioned: Free Report To Find Your First 100 Affiliates RocketReach  Hunter.io LinkedIn Navigator  Asana The Art of Work The Affiliate Guy Podcast The best kind of background music to get you through a boatload of boring tasks. Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com.   How To Earn A Living Promoting Affiliate Products on YouTube - Dan Brock Affiliate Marketing Using Epic Content - Stephen Esketzis

It’s so important to invest in yourself, your education and your business. This is why conferences, retreats, workshops, and the like are so important for entrepreneurs. But here in Australia, there seems to be a scarcity of these things which is why I’m so excited to share an event that my guest today, Stephen Esketzis, has created which tackles all things digital marketing. And the best part is it going to be held in Australia! It’s called the Digital Marketers Australia Conference and in this episode, we’ll be exploring the benefits of attending retreats, including this one, and so much more.Links:Digital Marketers Australia ConferenceProfit PillarsWomen in Business Retreat 2020Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram

How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today. In today’s episode of Marketing From The Trenches, I’ll be talking to a really good friend of mine, Stephen Esketzis, the Founder of Digital Marketers Australia. Stephen is well-known in the industry as one of the great marketers despite his young age. Systems, assets, reputation, he’s known for all that and I even call him a “marketer’s marketer.” For someone who wants to know all that it takes to be called a great marketer. Join us in this episode and stay tuned until the end. Stephen’s Story: How He Got Into Marketing (4:29) Knowing that marketing was for him since high school From selling iPhone cases on eBay to Mobile App Developer From developer to interviewing DJs From interviewing DJs to guesting on Spreechat From guesting on Spreechat to Freelancing while studying how to build funnels Being an affiliate in ClickFunnels Stephen started to build his own sites (media, content) Getting over a million visitors to his site in 10 months and 30,000-50,000 unique visitors per day Launching Stephen’s company Stephen has an eCommerce company that’ll be launched soon Marketing Comes Down To These Three Things (14:45) Good copywriting and creative Good targeting Good offer Content (16:12) Why outsource? Bringing the right people to the game and leveraging their knowledge Having the right team and being consistent Consistency is key to growth What is the hard part in getting the right team? Dynamics of Money VS Time How To Play The Game If You Don’t Have The Financial Resources (23:35) Grow lean, grow fast Don’t waste money on things that have no ROI Get results Why choose the Philippines? Why you should invest in good, knowledgeable writers? What is the process for content and how many people are involved? Why evergreen content? How Long Does It Take To See Results From Content Marketing? (27:56) It depends on how aggressive you are What is link building’s role in getting your content seen? How does Stephen get traffic and rise up in SEO ranking? Links and Content The numbers are 2-4 months Digital Marketers Australia (30:01) What was the inspiration? What made Stephen decide to run DMA events in Australia? What about the market? Who are the attendees? What happens at these events? Who are the speakers? Is it going to be plain boring or exciting? What are the topics to be discussed? When is the next DMA event? What are the goals of the event? NO PITCHING How To Do Events Marketing? Stephen’s Marketing Mix (36:24) Stephen tried everything (LinkedIn, Google, YouTube) Hit the marketing from all angles to fill an event Facebook Strategies YouTube Strategies Google Strategies LinkedIn Strategies Social Media for Organic Content Creative is important for advertising Email marketing Stephen’s Hobbies And Passion Outside Marketing (41:55) Travel Hacking Growth Hacking Tennis Networking and catching up with people Finding friends and family in the industry through events Our Guest: Stephen Esketzis is the Founder of Digital Marketers Australia. He’s a well-known marketer in the industry and community. Stephen has acquired websites and assets and is a master in content marketing. He acquired assets and built sites where he is responsible for SEO building, resulting in over a million views in just a matter of 10 months. He still gets 30,000-50,000 unique visitors to his website per day. So you can just imagine why he is called a “marketer’s marketer.” If you wish to reach out to Stephen Esketzis, you can reach him through their website DigitalMarketersAustralia. Or through his Facebook, Stephen Esk. Resources: We now have a free resources section on our website, which has just been built. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue. So head over to growthlabz.com/resources to download your free resources today.

Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market. You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point. After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential. “Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink Some Topics We Discussed Include: How to buy a website that will be a passive income stream What sort of things to look for when purchasing What are things to get in place if you are selling How to value your company What is one of the most important skills for any business How to be strategic with your digital asset purchases How to flip your websites and use the gains for the highest ROI The State of the Union for digital assets And much, much more! Contact Gregory Elfrink: LinkedIn Facebook References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to see what keywords competitors are ranking for as well as how they are getting traffic. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Drive by Daniel H. Pink Empire Flippers 6 Different Types of Buyers Gregory’s blog series - for popular online business models.  Get the State of the Industry Report  The debt snowball post The Definitive Guide to Deal Structuring Adsense Adthrive  Media Vine

Stephen Esketzis - Affiliate Marketing and How it Fits in a Business

After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance. Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant. Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies. “These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears Some Topics We Discussed Include: Rules for picking great affiliate partners How to stop wasting 75% of your time on admin tasks The right way to split revenue with affiliates Why it’s structured deals or no deal Minimum numbers so you’re never swimming upstream How to target traffic that’s actually affiliate traffic What to do as soon as a campaign bombs Recognizing affiliate leaks and plugging them up Getting out of your comfort zone (and getting traffic!) Outreach to get pushy but never be a jerk A simple contest to quickly build an affiliate network Where to find stable revenue for your product Latest trends in effective affiliate marketing Contact Amber Spears: East 5th Avenue Spears Method Mimosa Mastermind Connect on LinkedIn References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out DocuSign Never Split the Difference by Chris Voss Essentialism by Greg McKeown A Return to Love by Marianne Williamson Stephen Esketzis: Affiliate Marketing Using Epic Content Dan Brock: How To Earn A Living Promoting Affiliate Products on YouTube

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content. Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic. More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too! “You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt Some Topics We Discussed Include: How to make $22 for every $1 spent on ads Why you have to STOP making content Pirate Metrics to know your numbers An article format that converts at 20-80% The only 2 types of articles people read One hack to increase opt-in by 40% (and another for 40% more!) Using Rick & Morty to get perfect copywriting Blending AIDA and BAB into tasty, persuasive content The 4 types of customers you must write for Pre-frame: it’s a content journey that leads to sales Simple outreach methods to build backlinks 4 test elements to perfect your ads How to make ads cheaper and more effective on Facebook Contact Daniel Daines-Hutt: Amp My Content How We Drive A $22:1 ROI From Cold Traffic Why You Need To STOP Writing Content, If You Want To Get Traffic How To Stop Writing Fluff And Start Creating 'Killer' Content That Works How To Capture Far More Emails Than Ever Before Connect on Facebook References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook GenM (Sponsor) – Find marketing apprentices for $50/mo The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out The Anatomy Of A Six-Figure Email Course Wicked Reports Lead Pages Mailchimp Ahrefs Nightwatch Snagit Active Campaign ConvertBox databox The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude Hopkins Meditations by Marcus Aurelius Ego Is the Enemy by Ryan Holiday The Marshmallow Test by Walter Mischel Deep Work by Cal Newport Stephen Esketzis: Affiliate Marketing Using Epic Content Travis Houston: A Unique Content System To Ensure Successful Product Launches

Stephen Esketzis is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Resources: GenM (Sponsor) StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia The Hustle & Flowchart Original Episode

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing. Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick. “I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis Some Topics We Discussed Include: Why media ecosystems net more profit than funnels The 1 thing your SEO strategy needs (you can forget the rest!) How to find writers for your niche What top ranking content looks like today 2 options for starting a media property Skyscraper Campaigns to generate backlinks Overcoming mental blocks to send 40 emails a day The Silo Structure that makes epic content Marketing tools to keep it lean and sharp Where affiliate marketing should fit into a business How to plan the sale of your media properties A webinar ad that is super cheaper and effective [adrotate group="3"] Contact Stephen Esketzis: stephen@stephenesketzis.com StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia Connect on Facebook And on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Trello Jira Software notion Clickfunnels Dashlane Time Management: Smart Hacks Audiobook by David Tracy & Brian Allen Google And YouTube SEO Strategies For 2019 – Brian Dean The Ultimate SEO and Content Marketing Playbook – David Sinick

Why Dave Decided to talk to Stephen Esketzis: Stephen is a man of many events. With it only being the beginning of March, he’s already been to seven. Now he’s here to share with you how to maximize your effectiveness at any event you go to. With questions from “How do you differentiate between cockiness and introductions?” to the age old question of “Do I need a wingman?” he answers them all. Tips and Tricks for You and Your Business: (1:02) What’s the Takeaway From Every Event You Will Ever Go To? (2:56) Stephen’s Learning Philosophy is Very Similar to Our Other Beloved Stephen (5:54) How Stephen Went to Todd Brown’s Event With the Game Plan in Mind (8:22) Go to the Event and Get Your One Thing, Relationship or Knowledge (11:02) THAT Guy, You Know Who I’m Talking About (14:42) How to Prevent Yourself from “Peacocking” at Events (16:10) It’s Important to be the Connector (19:59) Stephen’s System to Meeting the People He NEEDS to Meet for His Business (21:54) Meeting Strangers is Networking...Just Don’t Be Strange (25:20) Introducing Yourself Without Bragging About Yourself (27:05) The One Question to Rule them All: Do You Need a Wingman? Quotable Moments: (3:34) “For me it’s all about compartmentalizing the content and going to the people I need to at that time.” (15:20) “I think to me the key is to be yourself. Again, I love the whole thing of not being cocky or draw attention to yourself but the most important thing about networking to me is, and you and I have talked about this before, you have to always be adding value.” (25:49) “You describe what you do, you don’t describe the money that you’ve made when introducing yourself to others.” Other Tidbits: Dave started with some of Dan Kennedy’s initial events Just go to the event you need, and get what you need from it If you are one of the people who knows people, then people will know you. Important Episode Links: The Lazy Contact AppFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Every welcome back to [inaudible]   Speaker 2:   00:18     great. This is that kind of crazy deal that happened here and want to make sure you kind of understand what's you're about ready to listen to. So I was down at TAC traffic and conversion this last week and ran into our very first dream car award winning affiliate Stephen. It's gets us. And while we were there, I thought, you know what? He's never actually collected on the his dream car because he was living in Australia. It's like five times as much. And so I thought, what, what if we just get you a Ferrari for the day here while we're in San Diego is we wouldn't out and got a fry. Kevin Nance and joined us and we started filming, drove over to core Natto, hit the Cornell of bridge. Uh, I spent some time over by the hotel del and just had a great time. And while we were there we started walking up and down along the beach and Kevin was filming basically some of the things that he's done that uh, Steven's done to become a number one to feel it. Speaker 2:   01:04     But then also some of the things that just Kinda it lid became this open dialogue of events and why we're traffic conversion, why you go to events and and just kind of a success story type of interview. So I thought it'd be kind of fun just to strip the audio from that and let you guys listen to it. So understand that the audio quality is probably not that great. There was a lot of wind and a, we're at the beach and things but I think the contents worth it. So I want to at least give that to you guys. It's a listen to it, enjoy it and let me know what you think. Speaker 3:   01:32     Steven and I are actually out here. Traffic and conversion. This is the second event that I've been to so far that actually the 30 benefits you so far this year in which the fourth event I pinches of my, the shield. It's been to four events in the first 60 days of the, of the year. And one of the things I've seen Steven at so many different events over all the years, what we want to con talk about is why do you go to an event and when you're adding event, how do you maximize your time? There's a ton of stuff going on. There's networking, there's content. It's really just trying to find out what are the secrets that you can, why does anyone want to go to live event? How do you get the most out of the live event? And that's kind of suffered talked about right now. So it's even having that so far you've been to the ship. Just the first one. This is number three. Number three. So it's, it's pretty crazy. The 25th, 26th of Jan of February. Yeah, this third. My fourth. So inventive 70 ventures. You can be as chair. It's been crazy. So why do you go to events? Look, to me it's Speaker 4:   02:25     the biggest thing initially was the content. Um, when I got into digital marketing, it was all about learning the content, learning what was working and really being able to apply that in my business. But as I've grown as a business owner, as a marketer, it's never become a lot more about the network. Now. It's really been connecting with the right people and really getting in front of those people that are either going to be decision makers or Jv opportunities or maybe you've got some synergistic way to work together. Might not be right now, but you might have something say in the next six months or 12 months or something down the line. So for me, looking back now in reflection of the, all the events I've been to, uh, the Speaker 3:   02:59     networks and the opportunities that have come from that may not have had a direct ROI straight away, but it's just incredibly Roi over time. I think that's, for me, that's one of the things I loved. I remember when I first got started, I was, gosh, it's been over 10 years now where I was going to a lot of Dan Kennedy's and Bill Glazer's GIC events. This is all about breakfast, [inaudible] marketing, even pre internet marketing type of stuff. But I remember it, those events being so fascinated by the people who are crushing it and I want it so bad, he's wanting so bad to be there. I want it. I want to just to feel like I was successful. And at the time I was like, oh my gosh, I'm never going to get there. And you saw all these people who were not just gurus but these are the guys who were actually just crushing it on stage. Speaker 3:   03:42     Yeah. And more importantly in their own personal and business life. And I think the main thing that I saw at that point was how valuable that networking was. Yeah. Cause I agree with, at first it's all about the content where you go and you're there to learn the content and then implementing the content. I think that for me the hardest part was I would get so excited and so motivated there. And then I get home and man life, each of the patients like, oh crap on, never going to be able to do that. And you get hit with so many ideas as well. So you'll like not only do you come back and you, you've lost all your energy, but you're like, well, I know a hundred different ways I can go, which way is the best? So how do you deal with information overload at an event? Speaker 3:   04:21     So for me, all I take going into an event with a bit of a game plan. So I say, well look, where do I, where am I now? Where do I want to be? Who the key people I want to meet and what's the key content that I need to take away from this meant anything outside of that I'll learn, but I know it's not going to be implemented there. And then it's something that I'm going to come back to or might make a note of the people that are experts in that field. So if that issue comes up or I want to learn more, I can then reach out and go back to that note. So for me, it's all about compartmentalizing the content and going to the people that I need to at that time. I should funnel hacking live. Steven Larsen, Tata principle. Speaker 3:   04:53     I think that is so critical, especially when you're attending an event here at the time was referring more towards books in and content things he was learning. But it's this principle as far as just in time learning and seeing and you're just kind of talking about that where you had a game plan as far as when you're going to the event, you're like, you know, I need to learn Facebook trap at or I need to learn copywriting on. I'm going to this event to learn how to shoot video better. Or did you go with a game plan as far as what is the next step that you need? So, so often a lot of us are like, oh, I'm just going to capture every single thing and it never works that way. So Steve was like, okay, it's baby steps. Okay, all I need is I want that step, whatever that information pieces there, that's what I'm going to get. Speaker 3:   05:29     And then it's like one step at a time. I think the problem that most of us have when we go to an event is you get this massive overwhelm. And I think the biggest problem I find for a lot of people who are going to events is they don't go there with a game plan. So excited. They're so motivated. So what were some of the events that you've gone to where you had a game plan and what were you looking to accomplish? Well, I mean, it's off into a whole lot of different events I've been to for the record. Real quick. How many events have you been to? I've seen, I'm into a ton of events and I see you at all, every one of them. Uh, I've Speaker 4:   05:58     lost count. Honestly. I have lost count all the big digital marketing events. I've probably, you've seen me, uh, you know, uh, uh, I don't, like I said, I've lost count. I've been to all the funnel related ones and digital marketing ones, that traffic ones, the even business growth ones overall. Um, there's been a whole mix. Um, but it's, and now we've actually launched our own events company in Australia. So we're running our own Australian digital marketing event, which is crazy. So I've been on both sides of knowing what a good event it looks like as an attendee. And now I'm going to know what a, hopefully a good event it looks like as someone running one. So give me an idea of something where you went there with a purpose in what you got out of it. Yeah, so, so here's an example. I was at a marketing funnel automation run by Todd Brown and other click funnels affiliate actually, who's, you know, did actually, it did really well on the VA first book launch. I remember. Um, so did a really good job. I think he got a car too. It didn't, it was actually our very first dream car award winner. He and Jeff Walker, Jeff got the Ferrari and Todd actually, uh, was given the first check. Yeah, I remember that. So yeah. Anyway, I was at his event, this was going McAfee in years now. Um, and he's events specifically for copywriting and really getting this big idea. Um, it's something that that event is really well known for. And at that time we had an alpha. Speaker 3:   07:11     It's launching a health website. It's, I was like, look, I really want to understand the principles behind creating this offer and getting it right to the right people. So I just circled all the sessions that I had at that time, uh, that I wanted to attend. And that was it. I was just there for those sessions. Anything outside of that, I was going back, working on taking the ideas from what I just learned and seeing how I could implement it. So that way you don't have a thousand things going on. You've got that tunnel vision. So you've got, you've gone to your session, get the takeaways out. One of the ones that are sessions that I got a lot out of was it, Laura was speaking there talking about how they do this copy's lining or whatever it was called. Um, mapping out all their different objections and handling those in the sales process. Speaker 3:   07:50     So I was looking at that and yeah, it was phenomenal. I mean, you know, you take content and then you've got to go back and implement it. I think if you just sit there and then you go, all right, next session, next session. It's like a drug. You just kind of get out of it. You know, you're stuck in there. I mean the contents, awesome, don't get me wrong. But you know, you also want to make sure that you're executing the content. Um, so for me it was just, yeah, you to have that tunnel vision and no, yeah, it comes up. So I know the very first one I went to, and it's sometimes if the person doesn't know what they want, I just tell him, just go and immerse yourself in the experience. So the first time, if you don't know what you're wanting, I would say you just go and just get the feeling. Speaker 3:   08:27     Uh, one of the greatest things for me as far as events is you are with a group of likeminded people, which as an entrepreneur, you'd never remember. You've been doing this a long time now. And the first time, same thing for me. When I first got started, I was like, there's no one liked me. I am all by myself. Yeah. So the very first thing I tell people, if you're trying to go to an event, what I highly recommend the very first time is just go and soak it all in. I don't care if you get anything else out of it. Just besides the idea of what is possible and sometime just that dream, it's capturing the dream. The second thing I tell people is when you're at an event, after you kind of get a little handle for it is to do exactly what Steven said and there's different types of events. Speaker 3:   09:06     So like funnel hacking live is all in one room and it's choreographed to make sure that you get a whole bunch of exact steps that you need to take. A TNC is more of a trade show where it's broken down into multitracks and so you may be on an agency track, we may be on a copywriting track and so you kind of have to find out how the event is set up. But I love what you said and that is too often people go with this idea as far as, I'm just going to get everything. If you get that one thing, all you need is one good idea. Sometimes you just get that one good idea and you're one funnel away. Yes. Right. And what you were talking about was you literally got that and left the event. Yeah. Left. You didn't go off and implement it right then and there. Speaker 3:   09:44     Well I mean cause that's the thing, you're getting shocked. Gung Ho, it's like a machine gun. You're getting all these different ideas, all these different nuggets coming out and they're all great, but you know, or you can only implement so much when you're at that event. Um, and keeping them on as well. A lot of events have recordings that you can take advantage of. So if you don't get it wrong, then the contents oil is generally available light if a purchase or online, um, Nordics as well tends to come out to a lot of events. So you take advantage of those. Um, you know, there's different content opportunities that he's pointing, but when you're there, you've only got one opportunity to connect with people. So for me right now that that's that time opportunity. Do you want to meet people and make the relationships? It's funny, I had this conversation with a friend of mine the other night and it was saying that in digital marketing we're all online, right? Speaker 3:   10:27     But I know the most meaningful relationships with me and coming person. So it's so ironic that we're in a digital industry where everything's done online. All of these funnels online, we'll have hedges online, but at the end of the day, the most meaningful relationships and partnerships and joint ventures and will come from in person events. Um, and I just say that as, you know, it's so powerful. Just if I looked back and I didn't go to one event, there would be no one in the industry would really know. Even the success and any results that I've put together now we'll most likely not be there. And it's also like you said, lonely. You know, it's a, it's a journey that you're going on your own, so you want to have that support along the way. Well, it's funny cause I didn't know steam was coming this week. And so I flew in, left at six o'clock morning flight from Nashville to get out here because I had to be on a yacht, which I know. Speaker 3:   11:11     Tough life. Third World First World problem for sure. So I can get on this yacht, 150 foot yacht brand separate, set up, great experience. And the very first person I see on the yacht is Steven. And I'm like, dude, what are you doing here? It's like I'm networking, I'm knowing these people. And that was before TNC even started. And I think that's one of the things again, all of a sudden you started getting these invites and, and that's the other thing, you know like I think one, one saying I've heard a lot and I totally agree with there's a lot of these deals are done at the bar where whether you're drinking or not, the idea is that you don't have to be in the sessions to be able to do a lot of these deals in network. It's at these after parties. It's up. Speaker 3:   11:47     The networking events is that the mixes? It's, maybe it's just in someone's hotel room, just having a chat and maybe it's just organizing a meeting at the coffee in the coffee store inside the hotel. That's where the real money's made. That's where the real opportunities and the deals are. Um, you know, because it's those one on one connections, all those introductions, hey, have you met this person? And you might be in a group of three people and you'll introduce yourself to other people. So I found like, you know, last night I was at a Clickbank, a sponsored event. And when I went there, there's, you know, or might be in a room with a bunch of people I know, and all of a sudden they're making introductions. Hey, this software is fantastic. If you check this person out, the founders actually just there, let me go get him for you. Speaker 3:   12:23     And one little connection like that at an ad on Facebook is to build the relationship. You'll go home next week and said, hey, you remember when we caught up clickbank? Oh yeah. Awesome. You know, I can't wait. Can you actually tell me a little bit more about what you do? I'll try it on my offers and away you go and that could be a huge successful partnership on that. I love that. So a couple of things as far as networking goes, don't be the person who's basically a whore just handing out all their business. That's probably wrong terms here. Don't be a person sleazy dealt be a sleazy person who's just as right. They give away their gifts, their business cards to everybody. We actually all hacking life and someone was actually putting their business cards on the top of every year and they're like, dude, are you serious? Speaker 3:   13:02     You think that's been known as the Urinal Guy? That's terrible. Why would I want that? I never have any business cards and there's a couple of reasons why for me, I never want a business card because I know what I do with business cards when they get home I get, they just get thrown away. They didn't typically don't even get home. They typically go right in the trash. What I want is I want some grabbing their phone and I want them entering my contact information in their phone or to take a picture with the two of them. So you all of a sudden he grabbed the phone and we'll just even do this with Steven and I saw all of a sudden just grab your phone Elvis. You say, Hey, you know what I mean, take this picture right now. That picture now goes into the contact information with Steven so I can now send them a text or anything else saying, hey, it was great connecting with you at TNC. Speaker 3:   13:44     Now we've got more of a relationship and you can respond to that. So I've, I haven't carried business cards in year one little hack for this and it's actually why I built this little free app and it's going to be a small plug here, but I promise you it's going to pitch or anything is a pitch and it's not a pitch. I'm not going to pre sell you. There's not always be trolls. There's not going to be a stack. Um, but uh, credit this APP called lazy contact. And what it does is you put your information in and then all you do is scan the person's foreign. Exactly. It. Just pull out your camera and you just hovered over the tall. Then I can get a picture of this and then that adds contact. You Click it and then you just hit save and now you've got my contact information. Speaker 3:   14:26     Dude, that was really it. You've got my number, my name, my company, every day. I want that. Yeah, that's fantastic. Rosie, contact, lazy contact, purple F, lazy contact. I'm sure it's in the APP. So free. Totally true. Anyway, all right, so one of the things I always get asked is how do you dress for the event? Now, this kind of stuff, I never, ever, ever do it. The only reason I'm doing this today is because I had to pick a Ferrari that I didn't own and I bought. You know what? Easiest thing is more bling I have. The less confusing it's going to be for the people and it worked. I literally got in the car, put my hand on the steering wheel in the very first thing. The guy goes, dude, what sport did you play? Well, I didn't actually win this at a sport. Speaker 3:   15:06     I said, actually that's one of our 10. It's our eight figure ward. He goes, what is that? Oh, it's free business had done over $10 million. And he's like, dude, you guys are making some serious money. No questions asked after that. As far as what, what actually his question was, how do I become a sales guy for you? That was the other question. So normally I do not dress like this when I'm at an event. Um, I prefer to be a little more casual. Stephen's attires we probably too casual today, but uh, you know, uh, I've had a mixture of it tell us. I think it really depends on the context as well. It does, it depends on what you want to get out and we'll talk to the impression you want to make, what event you're going to. If you're going to a networking event then you know, maybe would be more casual or if you go into it like last time there was a market as bullying might want to be a bit more dressed up. Speaker 3:   15:50     Um, I don't think there's a term I've heard called peacocking. I don't know if that's a US thing, but you want to be like super cocky. This is total be deciding to when you're just standing out with everyone. Um, that's not my vibe. Uh, I like to just know mixing in and, you know, go with the flow. I think as long as you follow the dress code of what the event of you've done with precise business, casual is always safe. I'm typically button down shirt, jeans. Um, I prefer a tee shirt sometimes that's a little casual and fun. Yeah, I was just going to say, and it also depends on the weather of the place. That was the biggest problem I had with this trip was on one day I was phrasing. So I had three jackets on another day. Like today I could be in shorts and a tee shirt. Speaker 3:   16:34     Um, you know, and not having any problems. So all of a sudden make sure you definitely check the weather of the event you're going to give us. I've made that mistake flying from Australia, told theU s events and I'm leaving from one climate, going to the exact opposite of another. Um, so yeah, that's, I don't want to tip, but check the event and check the weather. I think the key is just be yourself. Again, love the idea as far as don't do the whole peacocking thing where you're drawing attention to yourself. The most important thing about networking for me, you and I've had this conversation before and that is you have to always be providing value. Like what Stephen just did as far as, yeah, it's his own app, but the value app, that APP was huge. And I think that the key is just provide value to people. Speaker 3:   17:15     And sometimes when I remember I first got started, I thought I had no value at all. In fact, I was talking, uh, so we had a dinner cruise last night with 112 people that we knew in this area. And, uh, Keith Yackey and Pete Vargas won't see we spot click funnels sponsored it. It was pizza and, uh, Keith event. But the cool thing about it was there was really no peacocking going on and there was no, no one was trying to one up each other, but they were all trying to provide a ton of value. And the one thing that Keith said last night that that was so important that was the connector gets all the love. And I was like, Keith boy talking about, he goes, well dude, you're not going to, I've known Keith for over 10 years now and I've seen him at different events and he loves to be the connector. Speaker 3:   17:58     And what I mean by that is he's not providing any value per se as far as he's not up on stage teaching about how to do Facebook ads or youtube and Nielsen. One thing that he loves to do is connect people. And he says, the connector gets all the love. And as we were shaking hands with everybody as they're written off the yacht last night, well they were saying was they were just so appreciative for that event because it connected people that brought people together, provided them an opportunity. Now you don't have to do a whole yacht experience, but what you talking about was just even in the bar and you're like, oh, you know, I actually know someone who would be great for you so you're not taking it all on yourself. You're saying, you know, Steven, let me introduce you to Kevin. Kevin's great at at videos, great at this kind of stuff. Speaker 3:   18:37     And Steven's like, awesome. He will remember me as that connector. And the more connections you can make with people, more value you can provide to people, the greater of a resource you are then perceived in the eyes of everyone else and then all of a sudden everyone's like, I don't know who, who does this? Who does that? Soon you become known as the person as the Goto. I don't know who it is right now, but as Steven, he'll know someone for sure. And that's the one of the things, if you don't feel like you have any content value, be the connector, that connector value gets all the love. And I'm thinking of the other ones to add on top of that as well as host events. Like you said, like feel free to host your own events even if they're not around a specific, you know, might not be a monster one or something, but it might just be a casual drinks and say, hey, we're watching this unofficial get together full this event. Speaker 3:   19:20     And that's a great way to kind of capture attention for attendees. You might not even know. Cause I remember the very first time I came out to trafficking conversion summit, I was about 19 years old, something like that. Those are probably the same Thomas sided with quick funnels as well. And um, I attended a Superbowl party and someone posted in the Facebook group, I think it was the click funnels group saying Bruce at TNC we've got a, a, you know, a Superbowl party going on, whole bunch of young entrepreneurs, feel free to come if you want. So I sent them a message. I said, look, I literally just landed two hours ago off their 21 hour trip we'd love to attend. I went there and now looking back, four years later, these people are running eight nine figure businesses and these people are young like, you know, then my age, they're doing these crazy things. Speaker 3:   19:59     Back then they would just get into the industry there. They're running some crazy businesses. I'm using click funnels of me, affiliates doing whatever they're doing in the marketing world, but it just a one little random catch up and I made the effort just to say, yeah, I'd love to come. Well, you know, let's do it. Let's just organize, put yourself out there a little bit outside the comfort zone and I need nobody, you know, some guy from Australia who didn't know anyone and just say, look, I'd love to attend. Or you know, what can I bring to the party? How can I make it better for you? It just helps, you know. So little things like that. Put yourself out there, host some events around for the bigger conference or is a great way to network. I told him these weird just kind of talking about it as far as the event side of things at the wholesalers, all own events. Speaker 3:   20:39     Uh, last year actually here at TNC, uh, Andrew Warner was here. It was on the, the dinner yacht. Uh, we did with Pete and key and then like what you said, he ends up hosting Scotch night and he just invites him bucks buddies up and they drink scotch. I don't drink but it was so kind of him to invite me and so I had the opportunity to just be in there and mingling and just getting to know each other. And I think it kind of brings up the thing that you would allude to earlier, Stephen, and that is kind of having a target hit list of even the people you want to meet and of just go in there. I'm just going to be every single person out there. How do you kind of identify who it is that you want to meet? At an event. Look, it is tough. Speaker 3:   21:16     If you've never met, if you've gone, they'd called and you haven't met anyone. I think you've got to really build a segmented list of people that you want to make. Um, you know, are you looking for people who might be affiliates, even for people who didn't want to have a channel partnership opportunity with you? Are you looking for speakers? Are you looking for, you know, what's that little niche of people you're looking to speak to? And then within that, I think you'll get opportunities and introductions to be made to specific people to go even deeper and say, Hey, do you know anyone that might know this person in particular? Uh, and then get an introduction like that. I think when you go to hard to meet someone directly, um, it, it looks like a cold approach and sometimes it looks a bit too difficult to, you know, they're kind of wanting to get something from you first. Speaker 3:   21:58     So when you want to provide value, I think I typically try to surround myself in that circle. And then once I surround myself with people in that circle, I'll go in and say, Hey, look, I'd love to connect with you know, this person. Do you know someone who knows him well or do you know someone who knows her well, uh, and catch up with them. But that's kind of my approach is kind of build that segmented audience, hang out with them, provide value with them, buy a ticket to the event of whatever they're hosting. If it's a scotch night, if it's a boat party, whatever it is. That's kind of an also joining masterminds and things like that. One thing that I love doing is joining masterminds and networking with people through events like that. That's how I met Brandon through the yacht we had a few days ago. Speaker 3:   22:36     Um, and then again, I'll introduce you to other people that you need to know. Sometimes you're not even the person that knows who needs to know people. So what I mean by that is he'll say, hey, you definitely need to meet this person. Um, you know, you don't know you need him yet, but you'll definitely needed for this project. You've got coming up. So I look, I tend to work in little groups. I like to compartmentalize, people are hanging out with, and one other thing as well that I was telling another friend while I was here is not spending the whole event with the same group of people. That's something so many [inaudible] um, you know, I've got a whole bunch of friends from Australia that came here, were hanging out last night, but some of them have hanging out with each other the entire trip. And I'm just saying that it's such a waste. Speaker 3:   23:17     Like you don't want to waste your time with one group of people because you ruined the whole three or four day opportunity you've got. So try to keep meeting new people each night. Go to a different event, may go on your own if you have to. Even if you've got friends, it's great just to get out of your comfort zone and meet new people and build groups in different areas. We'll let that tell a couple of things. Don't be the stalker. That's right. There's nothing worse than as you were sitting there talking. I'm like, I can't tell you how many times. I mean I've, I've known Russell for 10 years and even before I was a partner in click funnels when I was with them at events, it was one of those things where I would see people literally just stalking him and, and you get to the point where he'd like, if a person's going to the bathroom, that's the worst place to try to introduce yourself. Speaker 3:   23:59     Let them have their space and their piece and you just do all and be that person. If you are stocking someone, your value decreases. It diminishes so fast. If you want, try to find, again, everyone's kind of familiar. This whole idea as far as six degrees of separation, you want to find people who are two degrees of separation, one degree of separation away, ideally for the person that you're wanting to spend time with. Um, I love what you're talking about as far as don't spend time with just the same people. It's really, events are super uncomfortable for all of us. I don't care how much of an extrovert you think you are, if you're brand new to an event, it's man at times insight. In fact, classic example with Brandon Jot, so the very first night I had been at funnel hacking live for six days, I was exhausted and I flew over six in the morning. Speaker 3:   24:46     I get on the yacht, my son's on the yacht with me and I'm like, know what? I just want to go back to my hotel. I just, I don't want to be here. To the point where let me walk down the steps and was looking to see the gangplank was still attached to the boat and it was taken off. I'm like, I think I could still jump off and get off there and just sudden bout ready to start walking there. The first may goes, hey, hey, hey, we're done. You can't get off now. And I'm like, ah man. I'm like, I don't want to be here. But I was so glad that there wasn't have the up to spending time with. You had a great, it was great for my son to spend time with Brandon and Brandon was so generous with his time with my son and just the opportunities. Speaker 3:   25:22     You have to understand that even as an extrovert, you still are going to be exhausted at times. You don't want to get out, but realize you only have that certain two or three day window if you're an introvert, same type of thing. Find someone who basically can be the extrovert for you if you need that, but you need to make sure that you get out of your comfort zone. You need to be the person who is doing everything you possibly can. As you made mentioned, you're only here for two or three days. Don't be with the same group of people. Get outside your comfort zone. Make it as uncomfortable as possible. Try to get to meet people, but most importantly, try to provide value. Speaker 4:   25:54     Yeah, absolutely. I think it makes sure of all these, even if you get one or two things wrong and what we're talking about today, you're going to go to malls ahead of the people that are just sitting at home in the hotel room. It's a numbers game, you know, go out in. The more events you go to, the better. The more people you meet the bed better. The more of these things we're talking about. The you try it the better. And over time you'll feel your experience on how confident you are, how you approach people, how you network, what your strengths are, where you think you might, you know, want to work on. It's just a, you know, it's a numbers game. This is more experience you've got, the better you'll get at this. I love that. Speaker 3:   26:25     So I want to kind of talked about this idea as far as what's the difference between basically bragging versus introduction. How do you, how do you, do you need to provide value in? People need to know who you are, but how do you do it without bragging? I mean Speaker 4:   26:36     nothing. Just one thing that comes naturally to more people than I'd like it to. I think especially these be especially in, yeah, Speaker 3:   26:44     it means event and I think it's, it's also a very close link to your ego as well. Um, so I mean, the way I do it, I always ask what other people are doing in their business. You know, how I can help them, what I do, and then I really don't talk about, well, my business is, unless they ask to the, unless it makes sense in the conversation. But even at that point, you describe what you do. You don't describe the money you've made over a campaign. You don't describe that, oh, you know, I'm a 15 figure affiliate for x, Y, and zed company. You know, like all these things that you know, kind of people don't need to know, but you want to make yourself put yourself on a pedestal. It, there's just no place for it. People see through it. I happening. It kind of makes you look just not as successful as you really, I, it's called him actually shooting yourself in the foot because there's no need to really go out of your way and tell people how good you are if you're in fact that good. Speaker 3:   27:30     So, you know, I, the way I see it is your network is your net worth. And it's a bit of a corny statement, but I know that I've seen that in spades. The more people you have around you, that successful people are gonna know you're successful. There's no need to brag. Um, yeah, I think that's all it really is to it. I love it. I think for me, one of the most important things is when you're talking to someone, make sure you're asking them there at that event. Find out what their, therefore see what value you can bite to them. So, hey, so Steven here, where are you from? Blah, blah, blah. All the nicety type of stat real quick. But really most importantly is what are you looking to accomplish? What are you trying to do? What are you trying to learn here? Who you trying to connect with, find out what's important to them very quickly the walls will come down and you'll find that you have an opportunity to trying to provide value. Speaker 3:   28:14     And even if you don't know the answers to it, the fact that you're asking more about them than you were asking about you're telling about yourself. Yeah. It just makes the conversation so much easier. Absolutely. I think you just want to keep it smooth, succinct, um, and really just enjoy the company more than anything. I don't think you want to have another agenda or either when you're going to meet somebody, you really want to just go there and get to know them as a person. And I think people really appreciate that. I love that. All right, so Steven, how important is it to have in a wing man? Look, we man's a great, uh, I think, you know, if you can have someone there with you to help introduce you to people, that's always going to be an asset. Whether I go out of my way and get someone, they're probably not. Speaker 3:   28:49     Um, you know, I'm not going to hire someone to come and say, hey, this is Steven. Like I think it comes naturally once you get to know people, you know, people just do this. And I think if you're going out and hanging out with your friends and you go to an event or a party or a networking, not, it's naturally going to happen. If you're quite humbled in that option, people are going to want to say, hey, Steven's being super, you know, you know, he's not bragging at all, but he's actually awesome, x, y, and zed. And I think he's just got to, you know, the more humble you are, the more reason there is for other people to really lift you up and say, look, this guy's like, he's not telling you how he is. He's a baller, he's awesome. He's really good at x, Y, and zed. Um, that's what you need to know about him. I think that's a really good way to bring it across. I totally agree. Speaker 2:   29:28     Well, what'd you guys think? I'd let us know. Again, it was kind of a different type of an episode, but I'm actually looking at doing some other crazy trips here in the next couple months and thought we might start doing a little more of these, uh, sporadic interviews on the fly. So let me know what kind of, what you thought. Feel free to send me a personal message or a Facebook or Instagram. Uh, leave a comment down below on iTunes or Stitcher, wherever you might listen to. We check all of those. Obviously. Feel free to email me as well. Thanks so much. Have a great day. Talk to soon. Remember you're just one funnel away.

What's currently working in internet marketing? Digital marketing pro Stephen Esketzis shares what he knows and practices in this episode of SuperFastBusiness.

What’s currently working in internet marketing? Digital marketing pro Stephen Esketzis shares what he knows and practices in this episode of SuperFastBusiness.

There comes a moment in every startup when the brand develops its own personality and characteristics, separate from those of the founder. The next challenge is to build it into a powerhouse brand. In this podcast you'll hear from a brand builder and a brand whisperer. Nathan Chan is the Founder of Foundr, the magazine that profiles entrepreneurs. Nathan started Foundr at the top by interviewing Sir Richard Branson - he then gave away that copy of the magazine to supercharge the Foundr brand. Since then he's interviewed Arianna Huffington, Mark Cuban, Seth Godin, Tim Ferriss and he shares their insights and his own in this brand building masterclass. Stephen Esketzis is the marketing funnel mastermind and Founder of Digital Marketers Australia. He launched his first business straight out of high school with the Meggle App which hooked people up with their nearest bar or nightclub. Building a 10,000 strong network for the app took Stephen deep into the world of digital marketing. Today he builds marketing funnels for businesses of all shapes and sizes. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Stephen Esketzis continues to discuss how he built a media web property from 0 to 50,000 daily website visitors in 2 years. He comes on our show to share exactly how he did it and scaled it, and importantly, what he would do differently if he was starting over. This episode is Part 2 of 2

Stephen Esketzis built a media web property from 0 to 50,000 daily website visitors in 2 years. He comes on our show to share exactly how he did it and scaled it, and importantly, what he would do differently if he was starting over. This episode is Part 1 of 2

According to Stephen Esketzis every business is at its core a Sales Funnel. In this episode we explore how Stephen built a 6-figure business from a 200 person email list, by focusing on his sales funnels.. Listen to Learn How Stephen got his entrepreneurial start in elementary school His first real venture right out of high-school – a guest-list app How that venture pivoted to a content, then a SaaS platform How he self-taught himself online marketing His guiding question in life “Where do you wanna be when you’re 60 years old?” How he reaches out to people above his level How he used affiliate networks as a research tool for building his first sales funnel Stephen’s Marketing Stack Some insights on building funnels for membership products

Stephen Esketzis reveals how he became a top affiliate and won a car with a list of less than 200 people and how you can to. He also discusses the secrets to writing content that actually makes you money. Ever wondered how to monetize your blog or how long your blog posts should be.   He talks about all of this and the ClickFunnel he thinks everyone should build first to make money online consistently. Lastly he reveals how to “double up” on your webinars and 2 unique ways to fill each webinar to capacity.

Stephen Esketzis - Dominate Internet Marketing 2015 We start this interview off by having some fun and Stephen was up to the task. He has a great outlook on life and truly enjoys what he does. Stephen Esketzis is a young successful entrepreneur. Stephen is 21 years old and he is an internet marketing from Melbourne, Austrailia. He currently holds a position as head of content with click funnels. Stepehn builds out sales funnels for his clients. Stephen started by building an app for night clubs in Melbourne, Australia. He noticed the app wasn't getting much traffic so he started researching ways to generate traffic to the app. He found the answers and his sales funnel strategies business took off from there. Stephen has been traveling the United States for the past couple weeks. The main reason he made the trip is to visit the Click Funnels headquarters in Boise, Idaho. We discussed the growth of online entrepreneurism in Austrailia and how that has impacted the United States and online marketing in general. In the next couple of years, Austrailia will become an even bigger part of internet marketing. How to Market and Grow Your Business? Internet marketing is fantastic because you can leverage your income so that you can continue generating income while you are doing something else. While this isn't easy, it's definitely a real possibility. Within the internet marketing industry, it's very crowded. Stephen likes to take the strategies that internet marketers use and teach that to offline businesses. People can take internet marketing strategies and sales funnels and incorporate those into many offline companies. There seems to be a bigger market offline than there is online. Many people aren't as knowledgeable about online marketing when they are running a brick and mortar business. It's really exciting when you apply concepts that are being used online and incorporate similar strategies to a business outside of internet marketing. A lot of people try to link entrepreneur with the internet and that's not necessarily the case. There are many people that cross over into the realm of internet marketing from the offline business world using these strategies. What Can Someone Do to Generate Traffic Online? It's one of two things: You either have money - spend money to acquire an audience - or You have a lot of time - spend time to acquire an audience When Stephen first started, he didn't have a lot of money so he had to launch a guerilla marketing campaign. He started blogging. He spent a lot of time blogging and growing his website. This is a very low cost solution to build up your target market. Another way is to start a podcast to help build an audience. When you start getting to a certain level of authority when people start recognizing you and you are starting to generate income through affiliate programs, etc., then you can start paid campaigns. Share on Twitter Three things to get going today on a budget: Start a WordPress Blog Start a Podcast Create Content as a guest blogger or get interviewed on other Podcasts If you have money then Stephen suggests: Facebook Ads Google Display Network There isn't a "magic bullet". To be successful, you need to remain consistent and create a lot of content. - Stephen Esketzis How to Get the Message Out and to the Right Audience? Ryan Levesque wrote a book called "Ask". He built a certain type of sales funnel called a "survey funnel". This is a great tool to use in order to find out what message you should use. By doing surveys, you will find out what their "pain points" are. Use the actual words from the surveys that are completed. These words are exactly the words people are using to describe their challenges. These are your keywords. Another great resource you can use is "Google Consumer Surveys". This is Google's way of sending out surveys that you pay for to get these responses.

Meet this week awesome studentpreneur: Stephen Esketzis, 21 years old, Student in Commerce at Deakin University and entrepreneur with Tracktasia in Melbourne, Australia.   Stephen's recommendations: - Entrepreneur on Fire (podcast) - Conversion Cast (podcast) - Cardone Zone (podcast) - Marketing on the move (Stephen's own podcast) - DotCom Secret Book By Russell Brunson (book)   Wrap up: Each studentpreneur' story is different and what works for some people doesn't for others, however I'd like to point out of few things in Stephen's journey that are similar to a lot of studentpreneurs I have interviewed for my research: He started by sellings things to his classmates in high schools. He recognises the fact the one needs to learn the ropes in the industry before to fly but at the same time he has the sense of urgency, like the successful 18 year olds coming behind him. He values greatly sales skills and needs to be in control.   To become a guest apply at http://studentpreneur.com.au/