Podcasts about super thinking the big book

Get more notes at https://podcastnotes.org This member's only content is a compilation of several podcasts that will teach you about the importance of mental models and how they can help you improve your decision-making process.Get the FULL COLLECTIONKey Takeaways:* Mental Model: Direction Over Speed* If you're pointed in the wrong direction, it doesn't matter how fast you're traveling* Mental Model: Availability Bias* Design your environment to the best of your availability to limit your temptation to perform unwise actions* Mental Model: Hanlon's Razor* Don't attribute to malice what can be attributed to stupidity. Don't assume someone did something because they're a bad person, assume they did it out of stupidity.* Mental Model: George Mack's Razor* When presented with two options, choose the one that brings a greater amount of luck.* Mental Model: Zeitheimer's* Every generation tends to assume their problems are the absolute worst – we forget about the daily struggles of our ancestors* Our generation is complaining about social media addiction – people less than a hundred years ago were dying on battlefields during world wars* Mental Model: Signal vs. Noise* This mental model is all about how to distinguish the high-intensity/useful information (the stuff that actually matters) from the noise* If a book has been around for 100 years, you can assume it'll be around for 100 additional years (this is also known as the Lindy Effect)Defining Mental Models* A mental model is ways of taking principles from different disciplines and applying them to make better decisions* Helpful mental models:* Be careful of actions that would multiple your life by 0* Don't take any risk that might make your life go to zero* E.g: It's great if you exercise and don't smoke, but if you drive drunk you could go to jail or end up deadMental Model: The Map is Not the Territory* Check out Shane's blog post on the topic* A few examples:* A balance sheet is the map of a business, but it doesn't fully represent the company* An employee satisfaction survey (a map) is only a glimpse of the entire terrain (everything going on within the company)* “If you become exclusive to one map, you're less likely to identify when the terrain changes” – Shane Parrish* “There's always an imperfect relationship between reality and the models we use to represent and understand them, but it's necessary in order to simplify things because we can't deal with the world in all of its complexity” – Shane Parrish* Like online dating* The “map” (someone's profile) doesn't match the overall person – they'll often be completely different* The size of your email list is a map, but it doesn't tell you about the territory* It doesn't tell you about the open rates, the engagements, or whether people care if they receive the emails* Business targets/projections are another example* For one, they're often pulled out of thin air* The growth target doesn't, in fact, indicate what's possible* “If you could 10x something, why would you be happy with 5x, and if 5x'ing something is, in fact, impossible, why would you be disappointed with 4x?” – SamMental Model: The Unforced Error* This mental model comes from Super Thinking: The Big Book of Mental Models by Gabriel Weinberg* The concept: do all you can to prepare to avoid bad outcomes* Ex: Dress well to avoid making a bad first impression* Ex: Don't text while driving to avoid getting in a car crash* “An unforced error is the most basic way you can be wrong. Independent of all other circumstances, you done f**ked up.” – ChrisMental Model: Anti-fragility* This one originates from Nassim Taleb, author of Antifragile, and a few other classics – The Black Swan, Fooled by Randomness, and Skin in the Game* The main idea – Become someone who thrives and improves from disorder* Think of a glass cup: if you drop it on the floor (disorder), it breaks (AKA it's fragile)* How can you do this? – There are quite a few ways:* Have multiple sources of income – this way, if you lose your job (disorder), you'll be fine* Exercise and build strength – if you stumble and lose your balance, you're more likely not to hurt yourself* Look for business opportunities where no matter what happens, you'll experience an upsideMental Model: Finding Good in the Bad* This one originates from Josh Waitzkin in his first appearance on The Tim Ferriss Show* It's very easy to get bummed out when it rains and let it affect your mood* Josh realized parents instill this in their kids by encouraging them to stay inside when it's raining rather going out to actually enjoy the “bad” weather* So, he flipped it. Josh taught his son to look at rain and think: “Oh, look at how beautiful it is! Let's go outside and enjoy it!”* George adds – “When everything's going bad, I say ‘good.' When everything's going good, I say ‘bad.'”* When times are good, it's quite easy to take your foot off the gas* When times are bad, it's an opportunity to thriveMental Model: Surround Yourself With People You Admire* “I definitely find the biggest influence in my output and the way I think is who I'm around” – George Mack* Think of two versions of yourself:* In one world, you spend most of your time around a positive and motivational person (like David Goggins)* In another world, you spend most of your time around a sloth (the type of person who always has negative blinders on)* After a year, imagine these two people meet – they'll be completely different!* High agency people actively seek out those they admire and want to emulate* Chris thinks David Perell largely fits this bill – “He's always the dumbest person in the room in one of multiple domains and he keeps changing the domain””Mental Model: Directional Arrows of Progress* This one comes from Josh Wolfe (as discussed in these Podcast Notes). Here's how Josh explains it:* “The half-life of technology intimacy” is a trend related to how we interact with our computers:* 50 years ago, you had a giant computer the size of multiple refrigerators sitting in the corner of a room* The way you would interact would be to flip it's switches, and pull plugs etc.* 25 years ago – we first got personal computers* How did we interact with them? – Mainly through a keyboard and a computer mouse* 12.5 years ago – the dominant form of computers became laptops* Now it's physically on your lap, so the computer has gotten closer to you* 6.5 years ago – the iPhone* It's the last thing we touch at night, as well as the first thing we touch in the morning* You “swipe” it and “tap” it* The only physical barrier with the human body is a thin film of fabric in your pants* 3.5 years ago – the smartwatchGet the FULL COLLECTION Thank you for subscribing. Leave a comment or share this episode.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 0:38 "Embracing AI Now In Your Life and Business" - Episode 116 of the "Unleash the Awesome" podcast with Dave Gambrill.https://gambrill.simplecast.com/episodes/embracing-ai-now-in-your-life-and-business . 5:09 "Outlive: The Science and Art of Longevity" - Dr. Peter Attia, MD https://amzn.to/3MdJUSa . 5:28 The Peter Attia Drive Podcasthttps://peterattiamd.com/podcast/ . 11:00 Your Logical Fallacy Ishttps://yourlogicalfallacyis.com/ . 12:00 "Super Thinking: The Big Book of Mental Models" - Weinberg & McCannhttps://amzn.to/3nIg0eI . . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me to cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #mindset #decisions #toolset #entrepreneur #success #skillset #digitalmarketing #coaching #criticalthinking #trainer #creatoreconomy #lifelonglearning #systems #gambrill #davegambrill #success #sidehustle #personalbrand #peterattia #outlive #thedrive #superthinking #logicalfallacy #signaltonoise #decide    CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:27 Mental Models - Wikipediahttps://en.wikipedia.org/wiki/Mental_model . 3:29 Political Party Affiliation in the United States per Gallup https://news.gallup.com/poll/15370/party-affiliation.aspx . 4:40 The Scientific Method - Wikipediahttps://en.wikipedia.org/wiki/Scientific_method . 9:35 The Peter Attia Drive Podcast https://peterattiamd.com/podcast/ . 9:40 Huberman Lab Podcasthttps://hubermanlab.com/ . 15:40 "How am I complicit in creating the conditions I say I don't want?" - Jerry Colonna  16:30 "Super Thinking - The Big Book of Mental Models" - Weinberg and McCannhttps://amzn.to/3SFWqtn . 18:20 Technology Adoption Life Cycle - Wikipediahttps://en.wikipedia.org/wiki/Technology_adoption_life_cycle . 24:40 Heuristic - Wikipediahttps://en.wikipedia.org/wiki/Heuristic . 25:03 "Stop Getting Pushed Around" - Episode 107 of the "Unleash the Awesome" podcast with Dave Gambrillhttps://gambrill.simplecast.com/episodes/stop-getting-pushed-around . . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #mindset #mentalmodels #toolset #entrepreneur #success #skillset  #adoptioncurve #digitalmarketing #coaching  #trainer #creatoreconomy #process #systems  #gambrill #davegambrill  #intentional #thinking #criticalthinking #heuristic #psychology #superthinking #frameworks #scientificmethod #robertkiyosaki #daveramsey    CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Every airport has runways - and all of those runways have numbers. The numbers are always between 1 and 36. This episode begins with an explanation on how airport runways get their numbers and what purpose those numbers serve. You will also discover why sometimes the runway numbers have to change. https://www.wired.com/2014/05/the-hidden-beauty-of-airport-runways-and-how-to-decipher-them/ Whenever you make a decision, you hope you make the right one. What you may not know is that there are some decision-making models that can help you make better decisions more consistently. Gabriel Weinberg, founder of DuckDuckGo has looked at these mental models which he discusses in his book called Super Thinking: The Big Book of Mental Models (https://amzn.to/2F5c3re). Listen as he joins me to explain how these models work and how you can use them to be a much better decision maker. Not all vices are bad for you. In fact a lot of what people consider sinful, may not be so bad at all -at least in moderation. That's according to journalist Erik Ofgang. Erik and his father Dr. Henry Ofgang have examined the latest research and found some vices may actually be beneficial. Their findings are in a book called The Good Vices: From Beer to Sex, the Surprising Truth About What's Actually Good for You (https://amzn.to/2MH6sgR). Listen as Erik explains what they found. Now that people are starting to travel again, there is something important you need to remember to do before you go on your next out-of-town trip. If you don't, you may have trouble using your credit cards. And what a hassle that can be! Listen to discover what you need to do before you leave home. https://www.popsugar.com/smart-living/photo-gallery/35113991/image/45008935/Call-your-bank PLEASE SUPPORT OUR SPONSORS! We really like The Jordan Harbinger Show! Check out https://jordanharbinger.com/start OR search for it on Apple Podcasts, Spotify or wherever you listen!  Join the Moink Movement today! Go to https://MoinkBox.com/SYSK RIGHT NOW and get FREE filet mignon for a Year! Go to https://Indeed.com/Something to claim your $75 credit before March 31st! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Check out Squarespace.com for a free trial, and when you're ready, go to https://squarespace.com/SOMETHING to save 10% off your first purchase of a website or domain. Masterworks gives everyone the opportunity to invest in blue-chip artwork. To receive exclusive access to their latest offerings go to https://Masterworks.art/SYSK LEVEL UP will give you the confidence & know-how to grow your business and thrive. LEVEL UP, by Stacey Abrams & Lara Hodgson, is now available everywhere audiobooks are sold. Discover matches all the cash back you've earned at the end of your first year! Learn more at https://discover.com/match M1 Finance is a sleek, fully integrated financial platform that lets you manage your cash flow with a few taps and it's free to start. Head to https://m1finance.com/something to get started!  To TurboTax Live Experts an interesting life can mean an even greater refund! Visit https://TurboTax.com to lear more. To see the all new Lexus NX and to discover everything it was designed to do for you, visit https://Lexus.com/NX Use SheetzGo on the Sheetz app! Just open the app, scan your snacks, tap your payment method and go!  https://www.geico.com Bundle your policies and save! It's Geico easy! Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a December special with a bonus mini-series called How We Read, featuring conversations about the books that have stuck with us. This spin off series will continue in 2022 for members of the brand new Steph's Business Bookshelf Patreon, launching January 2022. In this first ever episode of How We Read I'm talking to Shane Hatton about his top books of 2021, how he reads, and how he weaved his way into a book club this year. Here's the books he talked about: Super Thinking: The Big Book of Mental Models by Gabriel Weinberg and Lauren McCann The Moment of Lift: How Empowering Women Changes the World by Melinda Gates Plus, an honourable mention of The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson. You can connect with Shane through LinkedIn | Instagram | his website.   Hey, have you subscribed to the bookmark newsletter? If you liked this, you might like my twice-monthly email with book reviews and ideas of what you should be reading, and listening to, next. Click here to subscribe. See omnystudio.com/listener for privacy information.

Super Thinking: The Big Book of Mental Models By: Gabriel Weinberg and Lauren McCann Human Compatible: Artificial Intelligence and the Problem of Control By: Stuart J. Russell Joseph Smith’s First Vision: Confirming Evidences and Contemporary Accounts By: Milton Vaughn Backman The Cultural Evolution Inside of Mormonism By: Greg Trimble  Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President By: Candice Millard A Time to Build: From Family and Community to Congress and the Campus, How Recommitting to Our Institutions Can Revive the American Dream By: Yuval Levin The Worth of War By: Benjamin Ginsberg The Pioneers: The Heroic Story of the Settlers Who Brought the American Ideal West By: David McCullough Sex and Culture By: J. D. Unwin Euripides I: Alcestis, Medea, The Children of Heracles, Hippolytus By: Euripides

Jason Hartman talks with Gabriel Weinberg, founder of DuckDuckGo and author of Traction: How Any Startup Can Achieve Customer Growth and Super Thinking: The Big Book of Mental Models, about how you can use some of the mental models to help you achieve the returns you desire. They also touch on the problem of achieving privacy in today's world and how DuckDuckGo helps in that. Key Takeaways: [2:31] What is Super Thinking? [7:04] The Mental Model of Forcing Function [10:55] The model fo Deliberate Practice [15:45] Beware of Hindsight Bias [19:32] To really get outsized returns you need to make a bet on the future Website: www.SuperThinking.com www.Twitter.com/Yegg

This is part 1 of a new series on Mental Models - tips, tricks, and tools to add to your mental toolbox. In this episode we introduce the concept of a mental model but then quickly dive in to explanations of the most powerful models we've encountered. Join us and learn how to make better decisions (or know when a decision is not worth making), how to have more original and impactful ideas (and how to find the most promising ideas to work on out of the thousands you'll soon have), and when tidying up your messy desk is just plain wrong (sorry, Marie Kondo!) --------------- Shownotes: --------------- The Great Mental Models: General Thinking Concepts by Shane Parrish - https://www.goodreads.com/book/show/44245196-the-great-mental-models  Super Thinking: The Big Book of Mental Models by Gabriel Weinberg - https://www.goodreads.com/book/show/41181911-super-thinking  Feynman technique - https://fs.blog/2012/04/feynman-technique/  More Dakka by The Zvi - https://www.lesswrong.com/posts/z8usYeKX7dtTWsEnk/more-dakka  Least recently used idea: read the book Algorithms To Live By by Brian Christian - https://www.goodreads.com/book/show/25666050-algorithms-to-live-by  Eisenhower matrix - https://jamesclear.com/eisenhower-box  Josh Wolfe on Shane Parrish's podcast - https://fs.blog/josh-wolfe/  Eliezer Yudkowsky's marvelous introduction to Bayes Theorem. Seriously, read this: http://yudkowsky.net/rational/bayes  Tim Urban's WaitButWhy post on thinking from first principles like Elon Musk: https://waitbutwhy.com/2015/11/the-cook-and-the-chef-musks-secret-sauce.html  Deep Work by Cal Newport - https://www.goodreads.com/book/show/25744928-deep-work  So Good They Can't Ignore You by Cal Newport - https://www.goodreads.com/book/show/13525945-so-good-they-can-t-ignore-you  Keep Your Identity Small by Paul Graham - http://www.paulgraham.com/identity.html  Joscha Bach on the Singularity podcast: https://www.singularityweblog.com/joscha-bach/

Corey Haines is Head of Growth at Baremetrics and this episode is about the five factors of growth for profitable SaaS businesses. Corey uses first principles thinking and mental models in marketing to break down a profitable SaaS business in to its most foundational elements and reconstruct those pieces to understand what we as marketers should be doing. The five factors Corey has identified are Market, Product, Model, Messaging & Positioning, and Channels. Corey also explains how he and the Baremetrics team applied this model and first principles thinking to the growth of their own business. This episode will make you rethink the way you think about marketing! Links Getting Product Strategy Right – Des Traynor >> https://www.youtube.com/watch?v=i-498BBUJJE The Mission Matrix >> https://www.advanceb2b.com/blog/the-mission-matrix-saas-go-to-market-strategy Building a StoryBrand by Donald Miller >> https://www.goodreads.com/book/show/34460583-building-a-storybrand Obviously Awesome by April Dunford >> https://www.goodreads.com/book/show/45166937-obviously-awesome?from_search=true How I increased conversion 2.4x with better copywriting by Amy Hoy >> https://stackingthebricks.com/how-i-increased-conversion-2-4x-with-better-copywriting/ Super Thinking: The Big Book of Mental Models by Gabriel Weinberg & Lauren McCann >> https://www.goodreads.com/en/book/show/41181911-super-thinking Mental Models by Julian Shapiro >> https://www.julian.com/blog/mental-model-examples Mental Models: Learn How to Think Better and Gain a Mental Edge by James Clear >> https://jamesclear.com/mental-models Mental Models for Marketers by Corey Haines >> https://mentalmodelsformarketers.com/ Refactoring Growth by Corey Haines >> https://www.refactoringgrowth.com/ This Is Marketing by Seth Godin >> https://www.goodreads.com/book/show/40549476-this-is-marketing?from_search=true --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Gabriel Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents. Weinberg is a serial entrepreneur who previously founded other Internet-related companies; he is also an active angel investor. He is the author of Super Thinking: The Big Book of Mental Models.

Learn about a cockatoo that proves humans aren’t the only animals who can dance; mental models like Hanlon’s razor for reducing anxiety and getting along better with others, with some help from authors Gabriel Weinberg and Lauren McCann; and, what would happen if the world went vegan. In this podcast, Cody Gough and Ashley Hamer discuss the following story from Curiosity.com about a cockatoo that proves humans aren’t the only animals who can dance: https://curiosity.im/2SD85vB   Additional resources from Gabriel Weinberg and Lauren McCann: Pick up “Super Thinking: The Big Book of Mental Models” on Amazon — https://amzn.to/2LFRgi5  Gabriel Weinberg official website — https://ye.gg/  About DuckDuckGo — https://duckduckgo.com/about Follow Gabriel Weinberg @yegg on Twitter — https://twitter.com/yegg  Follow Lauren McCann @LilBunnyFuted on Twitter — https://twitter.com/LilBunnyFuted Other resources discussed: Veggie-based diets could save 8 million lives by 2050 and cut global warming | University of Oxford — http://www.ox.ac.uk/news/2016-03-22-veggie-based-diets-could-save-8-million-lives-2050-and-cut-global-warming# What would happen if the world suddenly went vegetarian? | BBC — http://www.bbc.com/future/story/20160926-what-would-happen-if-the-world-suddenly-went-vegetarian Simulating a meat-free America | Phys.org — https://phys.org/news/2017-11-simulating-meat-free-america.html Download the FREE 5-star Curiosity app for Android and iOS at https://curiosity.im/podcast-app. And Amazon smart speaker users: you can listen to our podcast as part of your Amazon Alexa Flash Briefing — just click “enable” here: https://curiosity.im/podcast-flash-briefing. 

Learn about the truth behind Rosalind Franklin’s contributions to science; a mental model called “forcing functions” you can use to be more thoughtful and produce better results; and, whether dogs can smell fear.  Please support today’s sponsor, Skura! Visit https://skurastyle.com to get sponges delivered right to your door, and enter promo code CURIOSITY to get your first month FREE! In this podcast, Cody Gough and Ashley Hamer discuss the following stories from Curiosity.com to help you get smarter and learn something new in just a few minutes: Rosalind Franklin Is Known for DNA, But She Did a Lot More Than That — https://curiosity.im/30ru3nK  Can Dogs Smell Fear? — https://curiosity.im/2xzeNZK  Additional resources from Gabriel Weinberg and Lauren McCann: Pick up “Super Thinking: The Big Book of Mental Models” on Amazon — https://amzn.to/2LFRgi5  Gabriel Weinberg official website — https://ye.gg/  About DuckDuckGo — https://duckduckgo.com/about Follow Gabriel Weinberg @yegg on Twitter — https://twitter.com/yegg  Follow Lauren McCann @LilBunnyFuted on Twitter — https://twitter.com/LilBunnyFuted Want to support our show?Register for the 2019 Podcast Awards and nominate Curiosity Daily to win for People’s Choice, Education, and Science & Medicine. After you register, simply select Curiosity Daily from the drop-down menus (voting in other categories optional): https://curiosity.im/podcast-awards-2019  Download the FREE 5-star Curiosity app for Android and iOS at https://curiosity.im/podcast-app. And Amazon smart speaker users: you can listen to our podcast as part of your Amazon Alexa Flash Briefing — just click “enable” here: https://curiosity.im/podcast-flash-briefing. 

Jason Hartman talks with Gabriel Weinberg, founder of DuckDuckGo and author of Traction: How Any Startup Can Achieve Customer Growth and Super Thinking: The Big Book of Mental Models, about how you can use some of the mental models to help you achieve the returns you desire. They also touch on the problem of achieving privacy in today's world and how DuckDuckGo helps in that. Key Takeaways: [1:45] What is Super Thinking? [6:17] The Mental Model of Forcing Function [10:08] The model fo Deliberate Practice [14:58] Beware of Hindsight Bias [18:46] To really get outsized returns you need to make a bet on the future Website: www.SuperThinking.com www.Twitter.com/Yegg

Jason Hartman and Investment Counselor Adam start off today's show discussing the mindset of investors that needs to change. The whole idea of a "discount" isn't a reliable methodology for investors, things should be viewed in a win-win lense. Then Jason talks with Gabriel Weinberg, founder of DuckDuckGo and author of Traction: How Any Startup Can Achieve Customer Growth and Super Thinking: The Big Book of Mental Models, about how you can use some of the mental models to help you achieve the returns you desire. They also touch on the problem of achieving privacy in today's world and how DuckDuckGo helps in that. Key Takeaways: [3:31] As an investor you don't have to get things at a discount, you need to get them at fair prices [5:29] You don't necessarily get the fantastic deal the day you buy it, you get a good deal at the beginning and it becomes fantastic over time [8:14] Join Jason on the upcoming cruise Gabriel Weinberg Interview: [10:34] What is Super Thinking? [15:06] The Mental Model of Forcing Function [18:58] The model of Deliberate Practice [23:47] Beware of Hindsight Bias [27:35] To really get outsized returns you need to make a bet on the future Website: www.JasonHartman.com/Cruise www.SuperThinking.com www.Twitter.com/Yegg

Taking on Google Gabriel Weinberg has made it his mission to protect internet privacy, and his scrappy Google competitor DuckDuckGo is leading the charge. Everything we do online is tracked. Searching, browsing, shopping, even navigating. Most of us have grown accustomed to this. Although we may acknowledge now and then that it makes us uncomfortable, we haven’t changed our habits. Maybe we’ve become too reliant on our preferred online services for basic day-to-day tasks. Or maybe we don’t even know how we’d change our ways in the first place. This is a problem that Gabriel Weinberg has been helping people solve since 2008, when he first created privacy-focused search engine DuckDuckGo. While the company has been charging ahead ever since, Weinberg’s mission is on everyone’s mind these days. Concerns about internet privacy and data protection are at an all time high, following recurring scandals around tech companies leaving their users vulnerable. While still far smaller than industry leader you-know-who, DuckDuckGo’s popularity is surging, thanks to its commitments to never collecting personal information or tracking your activity to sell to advertisers. The search engine offers other services like informing the user of what tracking is being blocked, and now has a mobile privacy browser and desktop plugins. Since incorporating in 2008, DuckDuckGo has grown to a global company of 63 employees. As internet privacy has taken the spotlight, Weinberg’s been busy, writing and advocating for federal “do not track” legislation, and speaking up in the New York Times opinion page and other platforms. He’s also got a new book out that explores the power of mental models he’s relied upon during his career. But Weinberg’s core mission remains: to make it a lot easier for you to use the internet without being creeped on. The Start of DuckDuckGo DuckDuckGo is a search engine, but it’s also an internet privacy company that’s out to help you protect yourself online. “We like to say the internet shouldn't feel so creepy, and protecting your information should be as easy as closing the blinds,” Weinberg says. DuckDuckGo offers a variety of tools to help consumers achieve this privacy—and feel confident about it. The company started as a search engine and has since expanded to offer a browser for iOS and Android, along with extensions for desktop browsers. The company is 10 years in the making, but it wasn’t Weinberg’s first internet startup. After graduating from MIT in 2003, he created educational software that supported student achievement by using the internet to connect parents and teachers. Unfortunately, the software was developed about 15 years too early, and it fell flat. Next, Weinberg started a pre-Facebook social network that helped people find old friends and classmates. That fell apart in 2006, and DuckDuckGo followed soon after in 2007. The company incorporated in 2008 and officially launched at the end of that year. So, how has DuckDuckGo competed with giants like Google for over 10 years and lived to tell the tale? It’s a modern day David and Goliath story, although in this case David is growing bigger and stronger every day. Weinberg attributes a lot of DuckDuckGo’s success to his team. As he often tells other entrepreneurs, “If you're going to succeed, you're going to need an amazing team around you.  Work on crafting the values and mission to attract a team... to reach your ambition.” The Power of Mental Models Weinberg also credits much of his success to years of dedicated research on mental models, which he’s recently turned into a book with his wife Lauren McCann, Super Thinking: The Big Book of Mental Models. “Mental models are concepts ... be a better strategic thinker,” Weinberg says. He encourages people to think of mental models like this: When you first learn arithmetic, you learn addition, then multiplication based on addition. If you didn’t advance to multiplication, you could still combine quantities using addition, but it would take you much, much longer. Mental models operate the same way. “Once you know something, you can think in a higher-order way really quickly,” Weinberg says. On the other hand, if you didn’t have a mental model, you’d have to start from scratch, every time. It’d be more difficult and time-consuming to make good decisions, repeatedly. When he started training the DuckDuckGo executive team, Weinberg realized a significant knowledge gap: His team didn’t recognize more than half the mental models he’d instructed them to learn and use. That’s how Weinberg and McCann, a statistician, came up with Super Thinking—when he realized his current training method was inefficient and no other resource would suffice. Through their research, they also realized that many of the mental models were related. Almost all 300 mental models in the book are existing concepts. Super Thinking simply collects and organizes them into main themes—nine, to be exact. The last two themes are called “Unlocking People's Potential” and “Flex Your Market Power,” and the mental models in these chapters apply to leadership, management, and other business best practices. “People are really different, and if you want to manage effectively, every person requires different characteristics,” he says. That’s why effective managers take the time to understand personality types and strengths, using questionnaires like Myers-Briggs and DiSC. One notable mental model is called Joy’s Law, which tells us that all of the smartest people already work for someone else. “This means that you can’t corral smart people,” Weinberg says. “Instead, if you arrange people in just the right way and give them jobs that fit , they can reach extraordinary success both as teams and individuals.” In their book, Weinberg and McCann explain that Joy’s Law also overlaps with mental models like 10x Teams and Resonant Frequency, the latter coming from physics. “A lot of mental models come from different disciplines,” Weinberg says. “The idea of mental models is to take a multidisciplinary approach—to take the best ideas from all different disciplines and combine them to use them for general strategic thinking.” To understand Resonant Frequency at work, imagine an opera singer breaking a glass by hitting just the right note. “The same happens with people; hitting the right frequency and absorbing energy from the right role and jobs,” Weinberg says. But just as a singer can’t break glass with every note they sing (it’s actually quite rare), a team can't operate at a resonant frequency at all times. So, how do you know when you’ve reached it with your team? You constantly shift around your team and test to see which combination produces the best output. That’s what Weinberg does at DuckDuckGo, where he doesn’t have a traditional management hierarchy. Instead, they’ve divided management responsibilities between positions and operate based on objectives and projects, and the team doesn’t hesitate to shuffle around when needed. ”We are constantly moving people around to fit what they're most interested in and best suited for... to achieve these 10X Teams,” Weinberg said. Gaining Traction for Growth Weinberg previously authored Traction, which serves as a scientific experimentation approach to marketing. In it, he systematically lists 19 different channels that companies can use to gain traction with their audiences. “My advice is to not leave anything out,” Weinberg says. “It’s often one of the unusual things  might be the thing that actually works.” Over the last 10 years, DuckDuckGo has found that different stages of growth have required different marketing channels. In the early stages of growth, the team used social media, content marketing, and PR, but these channels eventually saw diminishing returns. Since then, the team has transitioned to organic, viral growth and offline word-of-mouth marketing. In the last nine months,DuckDuckGo has succeeded at brand marketing that has also raised market share. “I wrote some long-form articles on Quora on topics like why to use DuckDuckGo vs. Google, how tracking works, how to avoid it, and more,” Weinberg says. “These got such high engagement, more than anything else.” Since publishing the posts, Weinberg and his team have been working to promote that content on platforms like Quora and Reddit. As one of the first native advertisers on Quora, their posts have been promoted to over 150 million people per month. “It’s all about finding bigger audiences and putting content in front of them that's compelling and native to the platform,” Weinberg says. The team has made just seven Quora answers and has been promoting them to 100 million people. It’s not cheap, but it’s working, he says. What is DuckDuckGo’s traction like at this point? Since the DuckDuckGo engine doesn’t track unique users, they can only report on total searches, which is currently at over 1 billion each month. For a company competing in a search engine space that’s dominated by one player, that’s pretty astounding. A top 100 website, the engine is ranked #4 in most countries and #3 in Australia. “Some third party estimates say we’re at 50 million users per month, which would be about 40 million searches per day.” What’s Next for DuckDuckGo? How does a search engine that doesn’t track customer data make money? “Search is unique because Google still makes money off search without having to track much ,” Weinberg says. Instead, Google conducts contextual advertising, which displays ads based on what a user is searching (versus behavioral advertising which uses customer data to display ads). DuckDuckGo can do the same contextual advertising without having to track any data. Calculating customer lifetime value (LTV) isn’t as simple, though. “It’s is even more difficult because of the lack of tracking,” Weinberg says. Instead of relying on customer data, the company measures factors like brand awareness and market share. Through national surveys, DuckDuckGo asks users if they're familiar with the brand, how they heard about it, and if they associate it with privacy. Feedback is an important tool at DuckDuckGo. As they’ve expanded their product line, the team conducted primary research on privacy and people who are interested in privacy. “We ran different methodologies, national surveys, user tests, and diary studies,” Weinberg says. DuckDuckGo’s diary studies involved a small group of 12 to 15 people who adopted the product and kept a diary for a period of two weeks. The team would then check during those two weeks to see how the subjects were using, navigating, and feeling about the product. “We found that would use DuckDuckGo but then click off to other websites that can track,” Weinberg says. “They felt unprotected, and we realized search was only part of the solution.” This inspired the company’s latest release, DuckDuckGo Privacy Browser, including extensions for desktop that help block trackers and enforce greater encryption across the internet. “It’s all about encryption and education,” Weinberg says. “We’re trying to simplify privacy.” Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Allie Decker Key Takeaways A history of Weinberg’s early startups and side projects The birth of DuckDuckGo and its mission to make the internet less creepy Why Weinberg decided to write a book on mental models, and how he uses them on his own team to build better leaders Why DuckDuckGo eschews traditional management hierarchy The marketing strategies Weinberg used to help DuckDuckGo achieve viral, organic growth An overview of DuckDuckGo’s monetization strategies How DuckDuckGo used diary studies as a methodology to gather insights What’s on the horizon for DuckDuckGo Weinberg’s advice for entrepreneurs who are competing against behemoths in their market

Jason Hartman and Investment Counselor Adam start off today's show discussing the mindset of investors that needs to change. The whole idea of a "discount" isn't a reliable methodology for investors, things should be viewed in a win-win lense. Then Jason talks with Gabriel Weinberg, founder of DuckDuckGo and author of Traction: How Any Startup Can Achieve Customer Growth and Super Thinking: The Big Book of Mental Models, about how you can use some of the mental models to help you achieve the returns you desire. They also touch on the problem of achieving privacy in today's world and how DuckDuckGo helps in that. Key Takeaways: [3:31] As an investor you don't have to get things at a discount, you need to get them at fair prices [5:29] You don't necessarily get the fantastic deal the day you buy it, you get a good deal at the beginning and it becomes fantastic over time [8:14] Join Jason on the upcoming cruise Gabriel Weinberg Interview: [10:34] What is Super Thinking? [15:06] The Mental Model of Forcing Function [18:58] The model of Deliberate Practice [23:47] Beware of Hindsight Bias [27:35] To really get outsized returns you need to make a bet on the future Website: www.JasonHartman.com/Cruise www.SuperThinking.com www.Twitter.com/Yegg

I’m jealous of Gabriel Weinberg. He wrote the book I WISH I wrote. It’s called “Super Thinking: The Big Book of Mental Models.” This book has hundreds of mental models, cognitive biases, ect. This is a book I'm going to keep out and re-read pretty regularly. Because it explains why we think the way we think. Here are a few you'll hear about in this episode: how to force yourself into thinking critically, how to stop jumping to conclusions, how to end arguments with people you love, how to improve your decision-making ability and more. And Gabriel is also the founder of Duck Duck Go, a search engine that gets over a billion searches a month. And focusses 100% of keeping you safe and searches private. You'll hear more about this, why I use it and how it can benefit you. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

I'm jealous of Gabriel Weinberg. He wrote the book I WISH I wrote. It's called "Super Thinking: The Big Book of Mental Models." This book has hundreds of mental models, cognitive biases, ect. This is a book I'm going to keep out and re-read pretty regularly. Because it explains why we think the way we think. Here are a few you'll hear about in this episode: how to force yourself into thinking critically, how to stop jumping to conclusions, how to end arguments with people you love, how to improve your decision-making ability and more. And Gabriel is also the founder of Duck Duck Go, a search engine that gets over a billion searches a month. And focusses 100% of keeping you safe and searches private. You'll hear more about this, why I use it and how it can benefit you.   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Gabriel Weinberg (@yegg) is a serial entrepreneur, angel investor, founder of privacy-protecting search engine DuckDuckGo, and coauthor of Super Thinking: The Big Book of Mental Models. What We Discuss with Gabriel Weinberg: What are mental models, and how can they be applied to make your life run more efficiently and effectively? How mental models used primarily in physics, economics, biology, and math can be easily adjusted for everyday decisions. What a South American tribe that can only count to three and our own grade school experiences with multiplication tables can teach us about the power of math as a mental model. Why you should be second-guessing your natural intuition during the decision-making process, and how you can use mental models to do it. First principles versus conventional wisdom for approaching familiar situations in an innovative way. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/214 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Eight Sleep is the first bed engineered with dynamic cooling and heating that keeps you at the perfect temperature all night long. Get $100 off your purchase when you go to EightSleep.com/jordan! Need custom graphics, logos, or Web design? Access a community of 600,000+ designers by registering at designcrowd.com/jordan and enjoy up to $100 off with The Jordan Harbinger Show bonus offer! Rocket Mortgage by Quicken Loans. Apply simply. Understand fully. Mortgage confidently. To get started, go to RocketMortgage.com/JORDAN! Does your business have an Internet presence? Save up to a whopping 62% on new webhosting packages with HostGator at hostgator.com/jordan! The Mental Illness Happy Hour with Paul Gilmartin is a weekly online podcast that interviews comedians, artists, friends, and the occasional doctor. Each episode explores mental illness, trauma, addiction and negative thinking. Give it a listen here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Every airport runway has a number and it is always between 1and 36. This episode begins with how airport runways get their numbers (it is not random) and what purpose those numbers serve. I’ll also explain why sometimes the runway numbers have to change. https://www.wired.com/2014/05/the-hidden-beauty-of-airport-runways-and-how-to-decipher-them/When you make a decision, you hope you make the right one. And there are some decision making models that can help you make better decisions more consistently. Gabriel Weinberg has looked at these mental models and put them in a book called Super Thinking: The Big Book of Mental Models (https://amzn.to/2F5c3re). Listen as Gabriel explains how these models work and how you can use them to be a much better decision maker.So often we’ve been told that things like alcohol, coffee and other vices are bad for you. That doesn’t always tell the whole story. A lot of what people consider sinful, may not be so bad in moderation according to journalist Erik Ofgang. Erik and his father Dr. Henry Ofgang have looked at the latest research and found some vices may actually be beneficial. They have putt their findings in a book called The Good Vices: From Beer to Sex, the Surprising Truth About What's Actually Good for You (https://amzn.to/2MH6sgR). Listen as Erik joins me to explain what they found.With summer vacation season here, there is a phone call or two you need to make before you leave for your vacation that can save you a lot of hassle when you get to your destination. Listen to discover who you should call. https://www.popsugar.com/smart-living/photo-gallery/35113991/image/45008935/Call-your-bankThis Week’s Sponsors-Paint Your Life. To learn more and get a 30% discount text SYSK to 48-48-48-SimpliSafe. For free shipping and a 60 day risk-free trial go to www.SimpliSafe.com/something-Stroke of Genius Podcast. Subscribe to Stroke of Genius on Apple Podcasts, at www.ipoef.org, or your favorite podcast platform.-Lively. For $10 off your first order go to www.WearLively.com/something and use promo code: something-Linzess. For information about your IBSC symptoms go to www.ohmygut.info/podcast.-Capital One. What's in your wallet? www.CapitalOne.com-Geico. Save 15% or more on car insurance at www.Geico.com