Podcast appearances and mentions of Frans Johansson

To be successful, you have to constantly innovate. So, what is your company doing to stay ahead of the curve? Willy was joined by bestselling author, entrepreneur, and acclaimed international speaker, Frans Johansson. They discussed how Frans developed an agile and adaptable mindset from a young age, his unique upbringing, the importance of intent, the need for diverse perspectives and innovative teams, what successful implementation of AI looks like in a business, the future of the talent pipeline, and so much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Follow Julien's journey building his next startup with the help of Chris, author of Blitzscaling. We apply an approach which is the opposite of what you'll hear from Y Combinator. The approach we apply is the PayPal mafia approach. It's the approach of Reid Hoffman who after PayPal founded LinkedIn and was the first investor in Airbnb. It's the approach of Peter Thiel who after PayPal founded Palantir and was the first investor in Facebook. It's the approach of the people who win over and over again. What's the Blitzscaling approach? It's about being thoughtful and deliberate. Having deep insight instead of just hustling. Reid calls it “contrarian and right”. Peter says “startups are built on secrets.” It's about getting more done than everyone else and moving faster than everyone else, but doing that in a manner which is comfortable and looks easy. Or as Chris says “be quick but don't hurry” Subscribe if you want to understand the actual way to win. Share with one of your friends who is launching a startup!

I det 465:e avsnittet av Fotbollsmorgon så pratar vi såklart om Djurgårdens otroliga upphämtning mot Häcken, Sirius sena vändning mot Kalmar, GAIS vinst mot Värnamo i Borås och Hammarbys tunga smäll att nyförvärvet Frederik Winther kan missa hela säsongen med en knäskada.Vi pratar också med Filip Tronêt som bytt Västerås mot Gibraltar och som fått tillbaka sin yttrandefrihet.I den andra timmen gästas vi av Joakim Åhlund och Frans Johansson från Les Big Byrd som är aktuella med sitt nya album "Diamonds, Rhinestones and Hard Rain".På tal om att släppa nya saker så gästar också komikern och numera författaren Johan Hurtig Wagrell dagen innan han och hans fru Johanna Hurtig Wagrells nya bok "Fasad" släpps. Han delar även med sig om tiden som en nervös lokaljournalist i Kalmar och besvikelsen över Kalmar FFs säsongsinledning.I STUDION: DAWID FJÄLL, JESPER HOFFMAN & ROBIN BERGLUNDGÄSTER I STUDION: JOAKIM ÅHLUND & FRANS JOHANSSON FRÅN LES BIG BYRD OCH JOHAN HURTIG WAGRELLGÄSTER PÅ LÄNK: FILIP TRONÊTSE AVSNITTET HÄR: https://www.youtube.com/live/PnD8REvMlXY?si=-KvixdJf2fim1Kmt

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm reflecting on a conversation I had with Frans Johansson a while back and want to share these valuable insights with you once again.   Frans is an author, entrepreneur, and the CEO of The Medici Group. He has inspired readers worldwide with his ideas on leadership and success, innovation, and diversity. His debut book, The Medici Effect, has been called “one of the most insightful books on managing innovation.”    THIS EPISODE IS PERFECT FOR… anyone looking to find ways to stimulate innovation.     TODAY'S MAIN MESSAGE… there are two main themes rising around the world today: Innovation and Diversity and Inclusion. That is not by accident. If you are able to combine concepts, perspectives, and people from different backgrounds, from different industries and fields, and from different cultures, you can uncover new innovative ideas.     Don't get caught in the “we've always done it this way” trap or try to mimic another business model (the “Uber of X” or the AirBnB of Y”). Use your talents and ambition to try something new.     Keep producing. Put out another product if the first one fails. Keep going.     WHAT I LOVE MOST… in order to innovate, you need the best people – period. You will need those people to work together and collaborate regardless of race, gender, or religion.   Running time: 37:36   Subscribe on iTunes    Find Tiffani Online:  Facebook  Twitter  LinkedIn    Find Frans Online:  Personal Website  The Medici Group  Twitter   

Megan Lally is the CEO at Highdive, an award-winning advertising firm working with clients like Jeep, Rocket Mortgage, State Farm, Lay's, Beam Suntory. She was recognized in AdAge's “40 Under 40” list. In this conversation, she shares how Highdive creates better work by focusing on the relationships employees have with each other and with their clients.   Mentioned in this Episode:High Dive: https://highdiveus.com/The Five Dysfunctions of a Team by Patrick Lencioni: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756Brene Brown on Vulnerability (TED Talk): https://www.youtube.com/watch?v=iCvmsMzlF7o The Medici Effect by Frans Johansson: https://www.amazon.com/Medici-Effect-Preface-Discussion-Guide/dp/1633692949Frans Johansson on People Business: https://peoplebusinesspodcast.com/fransjohannson/Timestamps:(2:20) - Welcoming Megan(2:52) - What is High Dive and how did it come to be?(4:47) - What makes a good relationship?(6:57) - What were the conversations like among the six people who founded High Dive at the beginning?(9:05) - Do you have any stories about how you came up with your mission and values?(14:04) - How do you work through disagreements?(17:41) - What do you do when someone behaves in a way that is detrimental to the relationship?(19:48) - Do you coach your people on how to have difficult conversations?(27:46) - How do you balance collaboration with clients and being the experts in the room?(38:13) - What is the process for onboarding new employees into your culture?(43:40) - What have you learned about continuing in a hybrid environment?(47:17) - What's been the employees' reaction to keeping work and vacation separate?(54:54) - What tips do you have that lead to better creative outcomes?

Kevin Chan Bradley is the Vice President, Diversity, Equity, Inclusion, and Community for HUB International. Joining the organization in 2021, oversees the company's overarching DEI strategy and provides coaching and consultation to ensure the execution of the strategy on all levels or the organization. Mr. Bradley is a seasoned Diversity & Inclusion practitioner with over 30 years in Human Resources. He has been a recruiter, business partner, EEO/AA Compliance leader and D&I leader. Bradley has worked in various industries including manufacturing, aerospace, fast food, and financial services. He is often asked to speak at events on the topic of diversity as a business driver and has received recognition for his work in advocating for diverse communities. He currently serves as Board Chair for Access Living, a nationally renowned disability advocacy organization. He also serves on the Board of Directors for the Parents' Alliance Employment Project an organization that finds gainful employment for individuals with disabilities and serves on the Board of Directors for the Chicago Philharmonic. He has been asked to serve on the Chicago advisory committee for St. Jude Children's Hospital and is on the DEI Advisory Committee for his fraternity, Tau Kappa Epsilon. Key Takeaways Allyship must be an action, don't be a bystander — speak up Assess your environment and adjust your response accordingly Meet people where they are Diversity is about counting heads and diversity is about making heads count When discussing DEI at companies speak to their heads, hearts and wallets Guest's Media Recommendations: “The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures” by Frans Johansson (book) __ Find Guest's work: Access Living: https://www.accessliving.org/newsroom/teammember/kevin-bradley/ __ For more of Michael's work, visit our website www.incognitotheplay.com or follow us on Instagram @incognitotheplay __ Thanks to Ned Doheny for providing our podcast music! You can find him and his music on Spotify. Editing and co-production of this podcast by Emma Yarger. Email info@incognitotheplay.com with questions or comments about the show!

Joakim Åhlund och Frans Johansson från bandet Les Big Byrd om hur man gör livet mer uthärdligt på vägarna, vem som är fotbollens största rockstjärna och betygsätter Stocksund IF:s inmarschlåt. Allsvenska lagens matchtröjor betygsätts, fotbollsspelares klädval dissekeras och skvaller delas ut tillsammans med stylisten Nadia Kandil. Killen som gjort årets snyggaste mål, Justus Hogbäck, om kosten att lyckas med en cykelspark. Dessutom! Axel Insulander och Jesper Hofmann, våra killar på plats i Wien, med en rapport inför kvällens heta EM-kvalmatch mot Österrike. I studion: Dawid Fjäll, Robin Berglund & Myggan. I redaktionen: Otto Jorméus, Oliver Tommos Jernberg & Victor Enberg.

Joakim Åhlund och Frans Johansson från bandet Les Big Byrd om hur man gör livet mer uthärdligt på vägarna, vem som är fotbollens största rockstjärna och betygsätter Stocksund IF:s inmarschlåt. Det blir en lång sittning med den så trevlige stylisten Nadia Kandil. Allsvenska lagens matchtröjor betygsätts, fotbollsspelares klädval dissekeras och skvaller delas ut. Dessutom! Axel Insulander och Jesper Hofmann, vår killar på plats i Wien, med en direktrapport inför kvällens heta EM-kvalmatch mot Österrike. I studion: Dawid Fjäll, Robin Berglund & Myggan. I redaktionen: Otto Jorméus, Oliver Tommos Jernberg & Victor Enberg.

How can diversity drive innovation and inspire solutions? How can leaders unlock all of the innovation potential of their diverse teams? Frans Johansson is an entrepreneur, best-selling author, acclaimed international speaker, and leading thinker on the intersection of diversity and innovation. In this episode, we spoke with him about:How DEI unearths creativity and innovation in the workplaceWhy we're entering the great recombination eraSpecific actions leaders can take to cultivate innovationAt Metlife, we are committed to diversity, equity and inclusion and we believe making a difference in the lives of our customers, community, and the world around us is #AllTogetherPossible. Learn more and join us at MetLife.com.Subscribe to our podcast. Rate and leave us a review.Produced by Hueman Group Media.

Legal Mastermind Podcast's 2022 End of Year Recap features Chuki Obiyo, Roy Sexton, Brenda Pontiff, Frans Johansson, Juyoun Han, Steve Fretzin, Gregory Salmon, Suzi Hixon, Robert Ingalls, Marisa Simmons, and Michael Chastaine. More About Our Guests:Chuki Obiyo is a Senior Business Development Manager at Vedder Price. Obiyo serves the firm's rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. Vedder Price is a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships.Featured Episode: 142Episode Link: https://legalmastermindpodcast.com/ep-142-chuki-obiyo-sustaining-long-term-client-relationships-with-a-sustainable-business-development-model/Discussed:Finding the Right Mentee for YouSustainable Business Development vs. Traditional Business DevelopmentRoy Sexton is the Marketing Director at Clark Hill and the President-Elect of the Legal Marketing Association. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA's board as Treasurer before being chosen as the 2022 President-Elect. Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business. LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment.Featured Episode: 143Episode Link: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/Discussed:What is the Legal Marketing Association?Benefits of Joining an AssociationBrenda Pontiff is the Managing Principal at Partner Track Academy. Brenda stays busy helping firms find or retain clients along with coaching young associates to senior partners. Partner Track Academy helps law firms figure out new innovative ways to go to market and service clients.Featured Episode: 144Episode Link: https://legalmastermindpodcast.com/ep-144-brenda-pontiff-finding-the-right-chief-marketing-officer-for-your-firm/Discussed:Hiring A Chief Marketing Officer for Your Law FirmA New-Hire CMO's Timeline & ResponsibilitiesFrans Johansson is the CEO of The Medici Group, Public Speaker, and Author of the Medici Effect and The Click Moment. Johansson has had a lasting impact on industries, leaders, and many more.Featured Episode: 150Episode Link: https://legalmastermindpodcast.com/ep-150-frans-johannson-generating-diversity-innovation-into-your-firm-by-using-the-medici-effect/Discussed:How Innovation is Interpreted by the Medici EffectArtificial Intelligence's Impact on the Legal SystemJuyoun Han is a Partner at Eisenberg & Baum, LLP, a private boutique law firm based in New York City. Han is also a fellow at NYU Law Engleberg Center. She has built a practice on civil rights litigation that focuses on technology that broadly encompasses algorithmic bias and discrimination, data privacy, and NFT intellectual property issues.Featured Episode: 154Episode Link: https://legalmastermindpodcast.com/ep-153-juyoun-han-how-young-attorneys-can-establish-themselves-in-their-career/Discussed:How Young Attorneys Can Establish Themselves Early on in Their CareerInsights in the Technology FieldSteve Fretzin is a four-time author, host of BE THAT LAWYER Podcast, and top business development coach and trainer for ambitious attorneys. For 20-plus years, Steve has helped hundreds of attorneys through highly-engaging programs with an emphasis on business development for attorneys.Featured Episode: 168Episode Link: https://legalmastermindpodcast.com/ep-168-steve-fretzin-the-journey-to-becoming-a-business-development-coach/Discussed: Achieving Success in Your CareerThe Journey to Becoming a Business Development CoachGregory Salmon is the Owner and Founder of the Law Offices of Gregory Paul Salmon. Salmon's firm focuses on discovering, creating, and assisting entrepreneurs across the globe.Featured Episode: 170 Episode Link: https://legalmastermindpodcast.com/ep-170-gregory-salmon-the-steps-to-becoming-a-successful-entrepreneur/Discussed:How to be a Successful EntrepreneurDefining the Idea of SuccessSuzi Hixon is the Founder and CEO of Legally Blissed. Hixon is a Trademark Attorney by day and a Community Builder by night for entrepreneurial female attorneys. Legally Blissed is a mentor-led community for female lawyers and will officially be launching in October 2022. Featured Episode: 172Episode Link: https://legalmastermindpodcast.com/ep-172-suzi-hixon-prioritizing-your-mental-health-in-the-workplace/Discussed:Creating Boundaries in Your Workspace & in Client RelationshipsManaging Your Mental HealthRobert Ingalls is the Founder of Lawpods, a podcast production company for professional attorneys offering a plan for lawyers to build relationships, generate revenue, and put them in front of new clients. Lawpods consists of experienced producers, editors, and sound engineers that will create a podcast that is professional, polished, and on-brand for attorneys. Featured Episode: 179Episode Link: https://legalmastermindpodcast.com/ep-179-robert-ingalls-a-guide-to-creating-a-podcast-for-your-firm/Discussed:How to Dedicate Time to Create a PodcastLawpods' SEO Approach to Producing & Promoting a PodcastMarisa Simmons is an Attorney Recruiter at Beacon Hill. Simmons manages a group of direct-hire attorney recruiters. Her group focuses on recruiting and placing attorneys in not only law firms large and small, but also with in-house legal groups throughout the region.Featured Episode: 187Episode Link: https://legalmastermindpodcast.com/ep-187-marisa-simmons-why-you-should-hire-an-attorney-recruiter-for-your-firm/Discussed: How to Expand Your Network as a Young AttorneyWays that Firms can Compete to Attract Great TalentMichael Chastaine is an award-winning attorney, speaker, and author. His career spans many decades and covers a wide range of experiences, both in and out of the courtroom. As a successful entrepreneur, nationally recognized trial lawyer, and endurance athlete, he has a unique perspective for success that puts him in a unique position to help others.Featured Episode: 191Episode Link: https://legalmastermindpodcast.com/ep-191-michael-chastaine-invest-in-yourself/Discussed:The Importance of Investing in YourselfEscaping the Business Pain Cave

Bosse Andersson återigen inplockad direkt från morgonpromenaden, Östersunds ordförande om hur licensen grejades, Christer Mattiasson om varför det blev IK Sirius och Jonathan Levi om sitt Englands-förakt. Dessutom får vi besök av Jocke Åhlund & Frans Johansson från Les Big Byrd. Programmet i sin helhet finns att se här: https://www.youtube.com/watch?v=BpyUDfMhyDQ (0:00) Intro (0:35) Bosse Andersson (4:21) Östersunds FK:s ordförande Tom Pripp (7:23) Gårdagens VM-matcher (20:52) Dagens matcher och speltips (27:41) Christer Mattiasson – ny huvudtränare för IK Sirius (34:46) Jocke Åhlund & Frans Johansson från bandet Les Big Byrd gästar (58:42) Jonathan Levi (1:03:32) Tack för idag!

For today's episode, we're headed to Anchorage, Alaska to sit down with Margo Fliss.Margo is a lifelong and proud Alaskan; when she's not building the entrepreneurial ecosystem for the state of Alaska, you can find her fishing salmon in the Kenai river during the summer and raising her newborn daughter.In this conversation, Margo talks about an ecosystem convening that went terribly sideways and talks about how she moved through this experience with a lot of grace and professionalism if you ask me. But I'll let you judge for yourself. Tallyho to Anchorage, Alaska!Listen to the full episode to hear: How a lack of consensus among stakeholders derailed an event Margo facilitated What Margo would do differently to establish common ground, communication, and expectations prior to getting everyone in the room How to approach “soreheads” who have lost hope in the project How showing up with support – even when the project isn't yours – builds trust and rapport in the community Why building trust and social capital is like putting money in a piggy bank Learn More About Margo Fliss:Connect with Margo on LinkedInLearn More About Anika Horn: Website: www.socialventurers.com  Instagram: SocialVenturers Newsletter: Sign up for Impact Curator Resources: Anchorage First Friday Cal Newport The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation, Frans Johansson

Frans Johansson has inspired readers and audiences worldwide with his ideas on leadership and success, diversity, and innovation. He is the Founder and CEO of The Medici Group, an enterprise solutions firm that empowers organizations to leverage diversity and inclusion to build and sustain high-performing teams. Frans is also the author of two books – “The Medici Effect” and “The Click Moment” – the former of which has been translated into 21 different languages and has become the definitive book on how diversity and inclusion drive innovation. Raised in Sweden by his African-American/Cherokee mother and Swedish father, Johansson has lived all his life at the intersection. Mentioned in this Episode:ViaRenaissance.io - https://www.viarenaissance.io/Frans on LinkedIn - https://www.linkedin.com/in/fransjohansson/Frans on Twitter - https://twitter.com/Frans_JohanssonThe Medici Effect by Frans Johansson - https://www.amazon.com/Medici-Effect-Elephants-Epidemics-Innovation/dp/1422102823/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=The Click Moment by Frans Johansson - https://www.amazon.com/Click-Moment-Seizing-Opportunity-Unpredictable/dp/1591846838/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1666730987&sr=1-1Topics:(2:47) - Can you reconcile your statement that success is random as well as saying the harder you work the more successful you become?(9:32) - How should we think about randomness so that we can use it to our advantage?(14:25) - How do you advise people to get comfortable with potentially “killing your darlings”?(19:16) - How did you get turned on Medici?(23:07) - How do you help others think about creating intersections for themselves?(26:50) - How do people practice this in a way that it becomes a habit?(35:13) - Is it better to follow things that are interesting to you, or distill down the principles of what your looking for in order to find things that may be cross-functional?(41:49) - How do you encourage organizations to have conversations around innovation and change?(52:31) - Where do groups get the most stuck when doing this work?(55:44) - What is your favorite intersection story?(57:17) - Where can people find you online?

2022 In Review So Far features Chuki Obiyo, Brenda Pontiff, Tobi Millrood, Sarah Tetlow, Roy Sexton, Steve Pockross, Russ Cersosimo, Juyoun Han, and Frans Johansson. More About Our Guests: Chuki Obiyo is a Senior Business Development Manager at Vedder Price. Obiyo serves the firm's rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. Vedder Price is a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships.Featured Episode: 142Episode Link: https://legalmastermindpodcast.com/ep-142-chuki-obiyo-sustaining-long-term-client-relationships-with-a-sustainable-business-development-model/Discussed: - Finding the Right Mentee for You- Sustainable Business Development vs. Traditional Business DevelopmentBrenda Pontiff is the Managing Principal at Partner Track Academy. Brenda stays busy helping firms find or retain clients along with coaching young associates to senior partners. Partner Track Academy helps law firms figure out new innovative ways to go to market and service clients.Featured Episode: 144Episode Link: https://legalmastermindpodcast.com/ep-144-brenda-pontiff-finding-the-right-chief-marketing-officer-for-your-firm/Discussed:- Hiring A Chief Marketing Officer for Your Law Firm- A New-Hire CMO's Timeline & ResponsibilitiesTobi Millrood is a Partner at Kline & Specter. Millrood has been practicing law for 26 years in Philadelphia, Pennsylvania. He specializes in the area of Mass Torts including bad drugs and devices, and defective drugs and devices. Millrood is also the past president of the world's largest trial bar, the American Association for Justice (AAJ), where he completed his term in July 2021 and currently serves as Immediate Past President.Featured Episode: 160Episode Link: https://legalmastermindpodcast.com/ep-160-tobi-millrood-establishing-credible-trustworthy-referrals/Discussed:- Best Ways to Find Referral Partners & Determining Legitimacy- Building a Trust Relationship with Potential Referral PartnershipsSarah Tetlow is the founder and CEO of Firm Focus. Sarah consults, coaches, and trains law firms on project, attention, time, task, and email management. Firm Focus' mission is to help law firms and legal departments of all sizes increase their productivity, reach their mission-critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.Featured Episode: 148Episode Link: https://legalmastermindpodcast.com/ep-148-sarah-tetlow-applying-the-artt-method-to-organize-your-emails/Discussed: - Creating & Connecting Habits to Develop a Good System of Organizing Emails- Dedicating Time & Structure to Your EmailsRoy Sexton is the Marketing Director at Clark Hill and the President-Elect of the Legal Marketing Association. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA's board as Treasurer before being chosen as the 2022 President-Elect. Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business. LMA supports the legal marketing community through thought leadership, professional advocacy, and personal enrichment. Featured Episode: 143Episode Link: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/Discussed: What is the Legal Marketing Association?Benefits of Joining an AssociationSteve Pockross is the CEO of Verblio and has more than 20 years of startup, nonprofit, and Fortune 500 experience. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Verblio is a content creation platform based in Denver, Colorado with a thousand highly curated writers and creates 90,000 pieces of unique content per year. Verbilo is based on a marketplace with a similar dynamic to deliver high-quality content and a SaaS platform that holds all content creation in one place. Featured Episode: 140Episode Link: https://legalmastermindpodcast.com/ep-140-steve-pockross-bringing-your-firms-website-to-life-with-content-creation/Discussed: - Strategizing the Proper Content Creation Channels for Your Firm- Artificial Intelligence in the Content Creation MarketplaceRuss Cersosimo is the Founder and CMO at Hemp Synergistics, author, keynote speaker, and patented inventor. Cersosimo founded Hemp Synergistics in 2019 and has since grown this biotech company specializing in intelligent hemp ingredients and consumer products. Hemp Synergistics incorporates THC-free, CBD-containing products by partnering with brands and healthcare professionals to offer top-of-the-line products.Featured Episode: 157Episode Link: https://legalmastermindpodcast.com/ep-158-russ-cersosimo-discovering-ways-to-manage-stress-with-plant-based-supplements/Discussed: - Ways to Manage Stress with Plant-Based Supplements- Learning the Abilities of CBDJuyoun Han is a Partner at Eisenberg & Baum, LLP, a private boutique law firm based in New York City. Han is also a fellow at NYU Law Engleberg Center. She has built a practice on civil rights litigation that focuses on technology which broadly encompasses algorithmic bias and discrimination, data privacy, and NFT intellectual property issues. Featured Episode: 154Episode Link: https://legalmastermindpodcast.com/ep-153-juyoun-han-how-young-attorneys-can-establish-themselves-in-their-career/Discussed:- How Young Attorneys Can Establish Themselves Early on in Their Career- Insights in the Technology FieldFrans Johansson is the CEO of The Medici Group, Public Speaker, and Author of the Medici Effect and The Click Moment. Johansson has had a lasting impact on industries, leaders, and many more.Featured Episode: 150Episode Link: https://legalmastermindpodcast.com/ep-150-frans-johannson-generating-diversity-innovation-into-your-firm-by-using-the-medici-effect/Discussed:- How Innovation is Interpreted with the Medici Effect- Artificial Intelligence's Impact on the Legal System

[Inovação] Resenha do livro “O efeito Medici: como realizar descobertas revolucionárias na intersecção de ideias, conceitos e culturas“, de Frans Johansson. O texto escrito está nesse link. O livro O efeito Médici foi e continua sendo uma das minhas principais referências no tema inovação. Eu o li há 12 anos e esses dias me lembrei que mais gente precisava conhecer essa preciosidade. Eu uso até hoje os conceitos que Frans Johansson apresenta; nunca um livro fez tanto sentido como nos dias de hoje. Vem ouvir! Lembrando que você pode ouvir todos os episódios, fazer comentários e comprar o livro nesse link: www.minhaestantecolorida.com

In 15th century Florence, the Medici family was well-known for patronizing great artists, scientists, engineers, and writers. This investment in cross-disciplinary thinking planted the seeds of the Renaissance, a time of extraordinary growth and enlightenment in Europe. Today, we have other words for this practice: Diversity & Inclusion. Author, speaker, and consultant Frans Johansson wrote "The Medici Effect," about how expanding your "surface area" of perspectives can help companies, families, governments, and any organization benefit from the alchemy of diversity. And he has the stories and data to prove it. Frans' book was originally published in 2004, and has exploded in popularity as D&I and social justice conversations move to the front of our culture. In this fascinating conversation, Frans and Whitney unpack the philosophy of intersectional diversity, and focus on very practical ways to activate it in your organization.

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by Frans Johansson

A dos metros bajo tierra retrata el día a día de una familia angelina que opera una empresa funeraria. Tratando con la muerte terminan, todos ellos, normalizándola. Adrià Marquès, antiguo estudiante de la Pompeu Fabra, intentó disrumpir con Funedirect este mercado olipolístico. Describe las trampas que allí se encontró, así como las estrategia de carrera que le fueron útiles para diferenciarse en el sector de la consultoría. Tomad nota de su arriesgado movimiento en la feria de trabajo de ESADE.Escucha el podcast en tu plataforma habitual:Spotify — Apple — iVoox — YouTubeArtículos sobre finanzas en formato blog:Substack Kapital — Substack CardinalApuntes:A dos metros bajo tierra. Alan Ball.So good they can't ignore you. Cal Newport.The Medici effect. Frans Johansson.Guía Pompeu Consulting.Guía Pompeu Consulting Finance.Case in point. Marc Consentino.Índice:0.28. El rentable negocio de los entierros y las incineraciones.4.06. La oferta no siempre honesta en los seguros de defunción.15.31. Los cementerios de mascotas sí compiten en precio.23.19. Cómo consiguió colarse en la feria de ESADE.29.44. ¿Son demasiado obedientes los jóvenes españoles?35.12. El excel para investment banking y la entrevista con JP Morgan.54.47. Lo que se espera de ti cuando entras al mercado laboral.1.04.48. La profesionalidad consiste en cuidar los pequeños detalles.1.07.28. Cumple diligentemente con las tareas que nadie quiere hacer.1.17.10. El discurso de graduación en la Pompeu Fabra.

Antoño define el joseo como el arte de ganar pasta con el mínimo esfuerzo. Yo me preguntaba por la diferencia entre empresario y emprendedor y llegué a la conclusión que el emprendedor es un empresario que no gana dinero y no levanta envidias. El joseador es un empresario de los de antes, de los buenos. Antoño, justiciero de la verdad en Twitter, lucha contra todo y contra todos, las 24 horas. Aprovechando que lanza su curso de joseo, con la mejor landing que yo he visto, le invito al podcast.Escucha el podcast en tu plataforma habitual:Spotify — Apple — iVoox — YouTubeArtículos sobre finanzas en formato blog:Substack Kapital — Substack CardinalApuntes:Consejos financieros para menores de 30. Antoño.Contra el estoicismo. Antoño.En defensa del aburrimiento. Antoño.Marketing online pijo y marketing online gitano. Antoño.Historia elemental de las drogas. Antonio Escohotado.Los enemigos del comercio. Antonio Escohotado.The social responsibility of business is to increase its profits. Milton Friedman.Concursante. Rodrigo Cortés.The Medici effect. Frans Johansson.Es el capitalismo, estúpido. Joan Tubau.Singulars. Eduardo Galeano.El faro de Alejandría. Joaquín Sabina.La soledad del triunfador. Julio Iglesias.Índice:0.28. La negociación en directo por la comisión del curso.6.01. Me recuerdas a mí cuando era gilipollas.23.45. Pedir un crédito para comprar shitcoins.32.59. Nómadas digitales y el lujo en Asturias.38.01. Las locas preguntas de Twitter.1.33.31. El arte de ganar dinero joseando en internet.

Saya membahas buku The Medici Effect karya Frans Johansson. Buku ini membahas inovasi berasal dari gabungan pemikiran orang dengan berbagai latar belakang yang berbeda. Jika kamu hanya berkolaborasi orang dengan latar belakang yang sama, kamu mungkin akan mengalami confirmation bias, artinya sebuah kecenderungan untuk mengkonfirmasi informasi atau kepercayaan yang sudah kita pegang sebelumnya. Hasilnya, kita kesulitan untuk menghasilkan sebuah ide baru yang inovatif.

Saya membahas buku The Click Moment karya Frans Johansson. Buku ini membahas kalau kesuksesan itu merupakan sesuatu yang acak, sangat tidak beraturan dari yang kita bayangkan sebelumnya. Ide ini sulit diterima, karena kita berpikir kalau sukses itu berasal dari perencanaan yang matang, strategi yang telah teruji, dan analisa yang akurat. Faktanya berkata lain. Banyak kesuksesan besar dalam hidup berada di luar kendali. Pertemuan yang tidak terduga, ide yang tiba-tiba saja muncul, atau hasil yang di luar bayangan merupakan sesuatu yang harus kita akui berkontribusi pada kesuksesan yang kita miliki.

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life. This episode focuses on the character's beliefs.   Recommended book - The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson   At StorySD.com you can: Get free eBooks (English and Portuguese) Watch/Listen all StorySD episodes Sign up to our newsletter for exclusive content Explore recommended articles, books, podcasts and videos   Other StorySD series: Series 1 - Transmedia Storytelling for Business Series 2 - Build your Business Stories Series 3 - Technology – The future is here Series 4 - Use Stories To … Series 5 - Characters Series 6 - Travel Guide for Kids Series 7 - Transmedia Storytelling Case Studies Series 8 - Story Breakdown Series 9 - Interactive Storytelling Series 10 - Stories from Scotland Series 11 - Character Case Study

It's a December special with a bonus mini-series called How We Read, featuring conversations about the books that have stuck with us. This spin off series will continue in 2022 for members of the brand new Steph's Business Bookshelf Patreon, launching January 2022. In this first ever episode of How We Read I'm talking to Shane Hatton about his top books of 2021, how he reads, and how he weaved his way into a book club this year. Here's the books he talked about: Super Thinking: The Big Book of Mental Models by Gabriel Weinberg and Lauren McCann The Moment of Lift: How Empowering Women Changes the World by Melinda Gates Plus, an honourable mention of The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson. You can connect with Shane through LinkedIn | Instagram | his website.   Hey, have you subscribed to the bookmark newsletter? If you liked this, you might like my twice-monthly email with book reviews and ideas of what you should be reading, and listening to, next. Click here to subscribe. See omnystudio.com/listener for privacy information.

We're Talking About Innovation.  My guest is Frans Johansson bestselling author of The Medici Effect. This book is an innovation classic released by the Harvard Business School Press that explores why the most powerful innovation happens at the “Intersection,” where ideas and concepts from diverse industries, cultures, and disciplines collide. Available in 21 languages, The Medici Effect has become the definitive book on diversity driving innovation, influencing numerous fields and disciplines such as architecture, design, economic development, education, entrepreneurship, and investing. Frans told me that diversity is a key driver of innovation success. So today I give him a call to talk all about it Frans Johansson is the founder and CEO of The Medici Group. His ideas around leadership, innovation, and diversity have inspired audiences worldwide, while his practical insights have empowered thousands to take action. The Medici Group is a solutions firm that helps companies accelerate their innovation and growth by leveraging diversity. By breaking down silos and leveraging diverse talent, we enable organisations to move faster, unleash growth, and transform their culture. Over the past 14 years The Medici Group has worked with over 4,000 global teams from 40% of the fortune 100 companies.  Connect With Frans Follow Frans on LinkedIn at https://www.linkedin.com/in/fransjohansson/  Learn more Frans and The Medici Group at https://www.themedicigroup.com/ and https://www.diversitydrivesinnovation.com/  Get your copy of The Medici Effect ay https://www.amazon.com.au/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?keywords=the+medici+effect&qid=1638448548&sr=8-1  Connect with Shane on LinkedIn at https://www.linkedin.com/in/shanemhatton/  

Whether we like it or not, the process of innovation is dictated by random combinations of different concepts. Individuals and teams who often break new ground know this and therefore maximise their chances of finding intersectional ideas. They do it by introducing diversity into their occupations, teams, and encounters.Frans Johansson has named this concept ‘The Medici Effect' after the Medicis, the 15th Century banking family in Florence, Italy. The Medicis funded creators from a wide range of disciplines and brought sculptors, scientists, poets, philosophers, financiers, painters, and architects to converge on the city of Florence. This was the beginning of The Renaissance—a period where knowledge and creativity were advancing. This book will show you how to find such intersectional ideas and make them happen. It isn't just about the Medici family or the Renaissance era. It's about the elements that made that era possible. See acast.com/privacy for privacy and opt-out information.

VolvoKlassiker 2021 är ute och Fredrik Nyblad berättar om den unika prislistan för klassiska Volvo och Gustaf Sjöholm har varit i Ryssland med sin 240. Frans Johansson och Carl Legelius försöker komma överens om vilka Volvo som passar bäst utan tak.

Går det att lasta en bil på takräcket, hur ska man tänka om ens klassiker bara har gått 11 mil mellan besiktningarna och går det att bli entusiastisk över en helt vanlig bruksbil? I detta avsnitt av Studio Klassiker berättar dessutom Claes Johansson om sina första erfarenheter av Triboron i tanken, Frans Johansson erkänner att han dödat en Opel Kadett, Fredrik Nyblad funderar över tappad styrning i en Volvo 145 och Carl Legelius ger oss en inblick i livet som bilförsäljare på 1980-talet.

This week we replay an episode with diversity guru Frans Johansson who shares what it was like growing up mixed race in Sweden. Also discussed are some ways in which Sweden and the U.S can help combat against discrimination in the workplace. See acast.com/privacy for privacy and opt-out information.

There is a global resonance, a societal energy behind the topic of diversity and inclusion. Yet it remains a challenge for people to get the diversity inclusion equation correct in the workplace. Frans Johnasson, Founder and CEO-The Medici Group is creating a great disruption to changing organizations, especially large-scale global companies meet the diversity challenge with his successful program called Renaissance.  Frans knows that diversity inclusion drives innovation. He is a breathing testament with his long-time work on the subject and is influenced with his own background of being raised in Sweden by a Swedish father and an American/Cherokee mother. Frans is also the author of two books–The Medici Effect and The Click Moment. He holds a Bachelor of Science degree in Environmental Science from Brown University and a Master of Business Administration from Harvard Business School. He is an international speaker and has been published in Harvard Business Press. Diversity inclusion is an urgent challenge in the world today, and so is the need to innovate, grow and adapt. I hope you will accept the challenge and learn from this very insightful conversation. We discuss: ·        Diversity looks differently depending on where you are in the world; however, working with teams from many countries doesn't mean you're inclusive. ·        How do you activate diversity? ·        How do you activate innovation? ·        How to make behavioral shifts in the workplace to scale ideas forward and generate positive business impact. ·        The necessity of building community and networking in the technology industry. ·        How the Renaissance program removes the pain points of change management. Enjoy the show! Connect with Frans: LinkedIn: https://www.linkedin.com/in/fransjohansson/ Twitter: https://twitter.com/Frans_Johansson   Connect with Allison: Website: allisonksummers.com #tech #SAAS # business #designthinking #AI #creativesociety #teambuilding #CEO #startup #startupstory #founder #futureofwork  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sacha Connor—Founder and CEO of Virtual Work Insider—was a remote work pioneer for The Clorox Company. Sacha explains how she transitioned to working 3000 miles away from HQ for eight years and became the first fully remote member of the Leadership Team of a $1 billion division. Sacha shares how processes were reimagined, what issues arose, what solutions were developed, as well as surprising benefits gained along the way.     KEY TAKEAWAYS   [03:50] Sacha discusses her career in marketing.   [05:28] Why Sacha chose to go remote and move 3000 miles away from her company HQ.   [06:29] How Sacha planted seeds over time to get agreement to work remotely as an experiment.   [08:32] A trusted relationship laid the foundation for constructive conversations about how it could work.   [09:29] How Sacha was allowed to lead an innovation team remotely.   [10:43] The three major career limitations that were initially part of Sacha's remote arrangement.   [11:26] How risk was assessed in allowing this remote experiment.   [12:15] Potential was initially linked to promotability which was tied to location.   [12:38] How acceptance was enabled by The Clorox Company's existing performance management system which tracked her defined and detailed objectives and measured her success.   [13:55] Surveys allowed Sacha to monitor team sentiment and development of trusting relationships that were important for virtual collaboration.   [14:40] What were some of the challenges and benefits of remote working across time zones?    [15:50] How to work effectively with new team members.   [17:27] Sacha's steep learning curve and technology challenges in 2010.   [20:19] Adapting workflow for a distributed innovation team.   [21:54] Sharing experiences, learnings, and resources improved effectiveness.   [22:24] How the Employee Resource Group for remote workers helped employees bridge gaps between office locations too.   [23:40] Sacha became an influential pioneer regarding Future of Work adaptations at a 100-year old organization.   [25:06] Definitions of workplace flexibility, hybrid models and working, and remote working.      [26:47] ‘Virtual' used as a term to encompass work and relationships across locations.   [28:51] Myth #1: The ‘magic' generated by chance office encounters does not happen in virtual environments.   [31:03] Intentionally establishing rituals to create the interactions that enable creativity, influence, problem-solving, and ideation for virtual and multi-office workers.   [32:58] The importance of stimulating intersections of people across divisions and networks.   [34:05] Myth #2: Brainstorming effectively is not possible in virtual environments.   [36:09] Unintended (beneficial) consequences of new processes for virtual brainstorming.   [38:35] Hybrid meetings: reducing the challenges and biases, and improving inclusiveness requires facilitation and conscious action.   [40:10] The impact of a ‘virtual-first' work approach and being intentional about how work is done.   [44:05] Whatever workforce and workplace strategies companies are working on now are not the final answer—it takes a flexible and iterative approach.   [45:21] It takes an infinite mindset to tackle the Future of Work—with each organization iterating and adjusting as they go.    [47:15] Everyone needs to upskill for new work circumstances and learning virtual leadership skills, whatever role employees are in.   [48:30] More areas to emphasize to enhance virtual work—setting expectations clearly; building relationships; fostering a culture of trust and inclusion; having the right technology tools; and teaching how to use the tools.   [49:05] Empathy is key for understanding each other beyond the virtual curtains between people and other ‘soft' skills which are critical.   [50:42] IMMEDIATE ACTION TIP: Have empathy for yourself and others in order to be able to adjust and iterate and make this next transition. Everyone is at a different stage and comfort level about what's next.   RESOURCES   Sacha Connor on LinkedIn   Sacha Connor on Twitter   Virtualworkinsider.com   Special resources available for podcast listeners '10 Tips from 10 Years of Remote Work' and ‘Hybrid Work Kickstarter Toolkit'   The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson   The Infinite Game by Simon Sinek     QUOTES   “Do we want to live near the careers that we love or near the people that we love?”   “They trusted me and trust is a huge component with remote work. They knew I was dedicated.”   “Innovation felt like one step removed from the risk (of being remote) because it was something that we were preparing for the future.”   “Potential was linked to promotability which was linked to location.”   “You think about measuring performance. You need to have that in place whether you're located together or not.”   “The seemingly innocuous moments that happen on the way to the elevator, they're actually moments of influence. They're moments of problem-solving, connection, and idea generation.”

We are excited to welcome the CEO of Evolve Oakland, David Jackson, to the show today to talk about his work, philosophy towards positive impact, and the important work that is happening and still needs to be done right now. David anchors his life with three 'Ps'; purpose, passion, and profession, and it was through the marriage of these that he found his calling at Evolve, helping marginalized people of color grow business and become their best selves.In our conversation, we hear about the time that David spent working with the Golden State Warriors, the development of his message of having faith, fun, and fight, and also how he and Evolve have reacted to the pandemic to rebuild what was lost. David's dedication to creating pathways to Black ownership is truly inspiring, and the priority he places on this area sheds much light on the hurdles that we have yet to overcome as a society.David aims to create gathering spaces for Black folks, with an eye on a future without the lack that is still so prevalent in today's world. He talks about collectivism and mobilization, and what exactly is needed to build this future. We also get into some of David's favorite things to do and read, and the fountains from which he currently draws inspiration.Key Points From This Episode:David's professional history and entrepreneurial journey leading to his work with Evolve. Unpacking what Evolve does, its model, and how it serves the community.The impact of the last year and the pandemic on Evolve and the work they do.Next steps for Evolve and their current move to downsize and relocate.White supremacy, anti-blackness, and a vision for the future; things that keep David up at night.David's most recommended book: The Medici Effect by Frans Johansson. Creating a space to call home and financial partnership; the biggest priorities for David and Evolve. Links Mentioned in Today's Episode:https://www.linkedin.com/in/david-jackson-582a2451https://evolveoakland.com/https://www.instagram.com/evolveoaklandhttps://www.facebook.com/evolveoakland/The Medici Effect: https://bit.ly/2U3DYSJDarcelle Lahr: https://www.mills.edu/faculty/darcelle-lahr.phpLIFT Economy NewsletterJoin 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletterNext Economy MBAThis episode is brought to you by the Next Economy MBA.What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life. Learn more at https://lifteconomy.com/mba.Show Notes + Other LinksFor detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcastIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:https://bit.ly/nexteconomynowTwitter: https://twitter.com/LIFT_EconomyInstagram:The spring cohort of the Next Economy MBA is officially open! Save 20% when you register before 1/29 with our early-bird sale ➡️ https://lifteconomy.com/mba

An author, entrepreneur, and acclaimed international speaker, Frans Johansson has inspired readers and audiences worldwide with his ideas on leadership and success, innovation, and D&I. He is the Founder and CEO of The Medici Group, an enterprise solutions firm that empowers organizations to leverage diversity and inclusion to build and sustain high-performing teams. Frans is also the author of two books – The Medici Effect and The Click Moment – and he hosted a podcast centered on diversity driving innovation. Raised in Sweden by his African-American/Cherokee mother and Swedish father, Johansson has lived all his life at the intersection. He holds a Bachelor of Science degree in Environmental Science from Brown University and a Master of Business Administration degree from Harvard Business School. LinkedIn: https://www.linkedin.com/in/fransjohansson/ Twitter: https://twitter.com/Frans_Johansson --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support

Re-Posting our conversation with Frans Johansson. In this episode, Frans delves into the motivation and insights behind his groundbreaking book, "The Medici Effect" and provides some solid advice to aspiring entrepreneurs on identifying opportunities, dealing with failure and breaking free from limiting mental associations. 

In the corporate world, inclusion is about creating a workplace that nurtures a sense of belonging and psychological safety where all people can do their best work. Speaking with Workday's Greg Pryor, Frans Johansson, CEO of The Medici Group and author of "The Medici Effect," shares his insights about why this is so important, and how inclusion leads to better innovation.

In this episode,Jason & Marcus catch up with diversity guru Frans Johansson. Join us as Frans shares what it was like growing up mixed race with with American roots in Sweden and how that ultimately influenced his understanding of diversity. Frans also outlines ways in which Sweden and the United States can improve to help battle against discrimination in the workplace, why we should be careful to not misuse A.I (Articifial Intelligence) and his philosophy on understanding and determining value in life. See acast.com/privacy for privacy and opt-out information.

Steven Kotler is a New York Times bestselling author, an award winning journalist and the executive director of the Flow Research Collective. He's one of the world's leading experts on human performance. He's the author of nine bestselling books, including The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, and the most recent one, The Art of Impossible, which we are talking about in this episode. His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Time and the Harvard Business Review. Steven is a remarkably productive person, and he puts a lot of that extraordinary productivity down to what he's been doing for the last 30 years, and what he's writing about in The Art of Impossible. In this book, he refers to the work of our previous guests Mike Gervais and Angela Duckworth, and talks about the topics that we've explored with Frans Johansson and Scott Page in previous episodes. Steven Kotler is making his third appearance on this podcast, and if you are looking for, as he describes it, a practical playbook for impractical people, this is another powerful, relevant, and compelling conversation about the results of his decades long research into peak performance. What is Covered: The sequence of external and intrinsic motivators that produce peak performance How extraordinary capability emerges in individuals The compounding effect of long-term practice for achieving peak performance Neurochemistry of fear and why peak performers set unrealistic expectations for themselves Key Takeaways and Learnings: Peak performance is getting your biology to work for you, rather than against you. It's a limited set of skills shaped by biology, which are meant to be deployed in a sequence and in certain order. Challenge to skills ratio is the most important of flow's triggers. When the challenge of the task at hand slightly exceeds our skill set, when we are stretching our skills to the utmost, it is a precondition for flow. Peak performers are always going to look for something that really scares them, because they are going to get a lot of energy and a lot of focus for free. But they don't take on huge fears all at once. They chunk them down, one step at a time, and often. Links and Resources Mentioned in This Episode: The Art of Impossible by Steven Kotler https://www.theartofimpossible.com/  Steven Kotler's other books https://www.stevenkotler.com/books    The Flow Research Collective https://www.flowresearchcollective.com/  Animals in Translation, a book by Temple Grandin https://www.amazon.com/Animals-Translation-Mysteries-Behavior-Harvest/dp/0156031442  Bone Games, a book by Rob Schultheis https://www.amazon.com/Bone-Games-Extreme-Shamanism-Transcendence/dp/1558215069  The Space Between Commitment and Hesitation with Michael Gervais on OutsideVoices Podcast https://outsidelens.com/the-space-between-hesitation-and-commitment-with-michael-gervais/  Angela Duckworth: Grit - The Power of Passion and Perseverance on OutsideVoices Podcast https://outsidelens.com/angela-duckworth-grit-the-power-of-passion-and-perseverance/  Ignoring the Siren Call of Sameness Creates Lasting Value with Scott Page on OutsideVoices Podcast https://outsidelens.com/ignoring-the-siren-call-of-sameness-creates-lasting-value-with-scott-page/  Innovating, Medici Style with Frans Johansson on OutsideVoices Podcast https://outsidelens.com/innovating-medici-style-with-frans-johansson/  Connect with OutsideVoices Follow us on Twitter

Get ready for Part 2 of a powerful message! The Digital2Learn team is joined by author, entrepreneur, and acclaimed international speaker, Frans Johansson. Johansson is the Founder and CEO of The Medici Group, an enterprise solutions firm that empowers organizations to leverage diversity and inclusion to build and sustain high performing teams. In this two-episode series, Johansson directs his message to educators like you. He shares applications from his two books. The Medici Effect, which has been translated into 21 languages, has become definitive book on how diversity and inclusion drive innovation. He is also the author of The Click Moment, a 2012 book that discusses the role of luck and serendipity in personal lives and in business. 

Get ready for a powerful message! The Digital2Learn team is joined by author, entrepreneur, and acclaimed international speaker, Frans Johansson. Johansson is the Founder and CEO of The Medici Group, an enterprise solutions firm that empowers organizations to leverage diversity and inclusion to build and sustain high performing teams. In this two-episode series, Johansson directs his message to educators like you. He shares applications from his two books. The Medici Effect, which has been translated into 21 languages, has become definitive book on how diversity and inclusion drive innovation. He is also the author of The Click Moment, a 2012 book that discusses the role of luck and serendipity in personal lives and in business.   

"The meaning of adult education" by Eduard C. Lindeman (1926) (http://bit.ly/2XkHl62) "We do not discard old patterns of behavior in favor of new: we combine old ones with the result that new patterns emerge. Thus inventions on the physical or mechanical level are always recombinations of existing elements. And we now know by better means than mere analogy that the process of intellectual integration is similar. Freedom is an achievement, not a gift. We do not acquire freedom — we grow into freedom" (p. 70). References: "The Medici effect: What elephants and epidemics can teach us about innovation" (Frans Johansson) (http://bit.ly/3q2NCzT) The Ezra Klein Show (https://www.vox.com/ezra-klein-show-podcast) Michael Lipset of PassTell Stories (http://www.michaellipset.com/) Connect: Twitter (twitter.com/mjcraw) Website (mjcraw.com) Music from Digi G'Alessio CC BY-NC-ND 3.0 (https://bit.ly/2IyV71i)

Frohes neues Jahr! Melanie fühlt sich nach den Winterferien, als hätte man sie aus einer Kanone geschossen, und auch Laura ist hochmotiviert zurück - dem verdorbenen Eierlikör, mit dem sie sich nach Weihnachten vergiftet hat, zum Trotz. In der heutigen Episode Raabe & Kampf dreht sich alles um den Blick aufs neue Jahr. Um Resets und Neujahrsvorsätze, um frischgebackene Teammitglieder und neue Pläne. Alles neu macht der Januar! Show Notes: Lauras aktuelles Video findet sich hier: https://www.youtube.com/watch?v=WXnw1lDOWVo Tom Sachs' Instagram findet ihr hier: https://www.instagram.com/tomsachs Das Buch über Kreativität, das Melanie empfiehlt, ist von Frans Johansson und heißt "Der Medici-Effekt - Wie Innovation entsteht". Melanies eigenes Sachbuch über Kreativität findet ihr hier: https://www.randomhouse.de/Buch/Kreativitaet/Melanie-Raabe/btb/e572548.rhd

When you get the right people in a room (or in most cases today, on a video call), magical things can happen. New ideas are shared and new opportunities are discovered. But make no mistake, the "right people" doesn't mean the "same people." As CEO of The Medici Group, Frans Johansson spends his days consulting with business leaders on the value of Diversity, Equity & Inclusion (DE&I), and how they support business differentiation and growth. He founded the business following the release of his 2004 book, The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation. The book drove home one key point, according to Johansson: “Diversity drives innovation. When you bring together different perspectives, you have a better shot at breaking new ground.”

I detta avsnitt av Studio Klassiker gästas vi av Frans Johansson som hjälper oss att reda ut historien runt Volvos sportbilsprojekt och vi drar oväntade paralleller till ett annat svenskt märke. Dessutom traktorer och mopedkultur!

I'm joined by my fellow Silicon Guild members, Frans Johansson and Tim Harford (Order of the British Empire) to discuss our mutual passion for tabletop role-playing games, how they've impacted our lives, how they've become a part of mainstream popular culture, and how we're managing to keep playing during the pandemic.

Diversity, Equity and Inclusion (DEI) is not just the right thing to do, but it’s a competitive advantage - says Frans Johansson, Co-Founder & CEO of The Medici Group, who has been a thought leader in this space for over 15 years. In this episode, Tony and Frans discuss workplace transformation with DEI and how it enables growth, innovation and talent. They also cover the humanization of technology and how science, technology and people are all used to make teams better in the workplace. Host: Tony SafoianGuest: Frans Johansson Connect on Twitter:https://twitter.com/cloudnclear https://twitter.com/SADAhttps://twitter.com/Safoian https://twitter.com/Frans_Johansson Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/fransjohansson/   To learn more, visit SADA.com.

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Terry Ogburn's Website (https://terryogburn.com/) The Medici Effect by Frans Johansson (https://www.amazon.com/Medici-Effect-Elephants-Epidemics-Innovation/dp/1515959341) Being hard hit by the current pandemic has forced businesses to take a step back and reevaluate their plans. It's times like these when everyone's commitment is tested. It's no easy feat to continue operations under the disruption we're facing. For some, sticking to a tried and tested strategy is their solution, but is this still effective? In this episode, Terry Ogburn is here with us to share how we can continue financing our businesses during a global crisis, what you should do to keep earning, and the key things you need to remember to emerge victorious at the end of the day. Discover the formula to business success and turn the tables by tuning in to this episode now!   What we discussed in this episode: The ‘whats' and ‘hows' of Terry's work [01:28] Bridging the gap between dreams and reality: The 90-Day Rule [03:05] Terry's inspiration for getting into consulting [05:22] Four keys to business development [06:24] Key takeaways from the recent global crisis [09:22] The changes necessary to come out successful [13:02] Remove yourself from the negativity [19:49] You should know your numbers [22:18] Forecasting the cost of sales [23:27] About Terry Ogburn Terry Ogburn is a business development consultant that has been in the industry for several years. He has helped many major companies, such as Radio Shack and AT&T Wireless, scale their businesses through comprehensive business plans and strategies. He is the owner and Lead Business Coach of Ogburn's Business Solutions. He is passionate about helping entrepreneurs and small business owners achieve business success. Grab the reduced price of Terry's Fast Start Program now at $1,297 by giving him a call at 727-422-4771. Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Una de las claves para mejorar en nuestro desempeño profesional y para innovar, es aprender de otras disciplinas y aplicar herramientas nuevas en lo que hacemos. El problema es que eso no es tan sencillo como suena y ponerlo en práctica es un hábito, un musculo que tenemos que ejercitar. Por eso en este episodio hablamos con José Fernando Torres, un abogado que está implementando ideas de la química, del diseño y hasta de las artes marciales para re definir el papel que juegan los abogados entre nosotros. Como les prometimos, las referencias de este episodio están a continuación:-Glimmer. Warren Berger.-Helvética. Gary Hustwit.-Change By Design. Tim Brown.-Design Works. Heather Fraser.-Ego Is The Enemy. Ryan Holiday.-The Medici Effect. Frans Johansson.-Charie Munger, sobre modelos mentales e inversión.

What's the best way to develop a content strategy that reflects the reality of today's buyer journey? This week on The Inbound Success Podcast, Ashley Faus, who is the Content Strategy Lead for Software Teams at Atlassian, shares why she thinks a playground provides a better analogy than a funnel for marketers looking to develop their content strategy, and how to use the concept of a content playground to provide your customers and prospects with a better buying experience. Highlights from my conversation with Ashley include: Many marketers use the concepts of the linear funnel and the looping decision journey to develop their content strategies, but Ashley says that those don't reflect the reality of how people buy. Much like in a playground, where there isn't a singular goal (get to the top of the jungle gym!), your prospects aren't always ready to buy and may have other interests. For this reason, a playground offers a better analogy. Rather than forcing prospects to follow a specific journey that we as marketers have determined is ideal, Ashley recommends focusing on creating strong content depth that allows your prospects to follow their own journey, wherever it takes them. For smaller teams that are just getting started, Ashley recommends identifying your "hedgehog principle" - that one thing you do better than everyone else - and creating a very in-depth piece of content on that. Then, you can use that content to repurpose into a variety of assets that can be used on social media, for your trade shows, in the sales process, etc. The key is to find a topic that is substantive enough to support the development of this amount of content.  In terms of how this content gets presented on your website, Ashley recommends ungating it, and then being very explicit with your CTAs so that your website visitors know exactly what they will get if they click a button.  She also suggests adding a related content module on your site to encourage visitors to browse through your content. The best way to begin measuring the impact of your strategy is to use simple tools like Google Analytics in combination with UTMs. As you grow, you can use more sophisticated marketing automation software like HubSpot or Marketo. Resources from this episode: Visit the Atlassian website Connect with Ashley on LinkedIn Follow Ashley on Twitter Check out Atlassian's Team Playbook and Agile Microsite Listen to the podcast to learn why envisioning your buyer's journey -- and their interactions with your content -- as a playground is a more effective way to approach the development of a content strategy. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week my guest is Ashley FOSS, who is the content strategy lead for software teams at Atlassian. Welcome Ashley. Ashley Faus (Guest): Nice to be here. Thanks so much for having me. I'm so happy to have you here. Ashley and Kathleen recording this episode. Kathleen: And, and for those who are listening, you can't see it. But Ashley has an awesome virtual Zoom background of the golden gate bridge. That's one of my favorite things about the pandemic is that it is revealing people's personalities through the Zoom backgrounds that they choose.  Ashley: It's been interesting. I actually think didn't have the latest version of Zoom. I got scared that if I upgraded and something went wrong, I wouldn't have access to it. So for a long time I was the lame person that didn't have a background and it was just my kitchen the whole time. So yes, I finally upgraded. Tell any of the listeners that are hesitant, you can upgrade. And it's not going to ruin your computer. And you, too, can have a nice virtual backgrounds. Kathleen: Oh yeah. For our all hands meetings at my office. We've been having so much fun with just seeing the backgrounds that people come to these meetings with. It's, it's awesome. It reveals so much about their personalities. About Ashley and Atlassian Kathleen: But so we have so much to talk about. And the first thing I want to talk about is really have you explain to my listeners what Atlassian is, and then also your background and what led you to your current role as Content Strategy Lead. Ashley: Sure. So Atlassian is a collaboration software maker. A lot of people are very familiar with JIRA, Confluence, Trello, Bitbucket, Status Page. We have a number of different products that people use all the time. JIRA especially is a staple for software teams. So I actually started at Atlassian two and a half years ago and I moved among a couple of different teams. My background is primarily marketing, but I actually started on the corporate communications team, moved over to editorial, doing a mix of content strategy, social media, thought leadership for the corporate side, and then just recently made the move over onto software teams. One thing that's kind of interesting and great is having that diverse background has given me that ability to move across different areas and go where my skills can be most useful. So I'm excited to dive in. I'm fairly new to the role, so it's been an interesting transition to try to onboard from home and then also start to get up to speed both from a content standpoint and a strategy standpoint, and then also from a tactical standpoint of where are all the different boards, where's the JIRA tickets? Like what's the process, what are the meetings? So, um, it's been fun. It's been fun. Kathleen: I will definitely say as far as Atlassian is concerned, I've been a user of so many of the company's products. I've used Confluence and JIRA. I'm currently using Trello. I know our dev team uses a number of products as well. It's a great company and a great suite of products, especially for anybody who's practicing agile, which I have done a few times. And so that was another reason I was excited to talk to you. But one of the things I think is really interesting is, you know, you mentioned you're relatively new in the role and we were just talking before we came on and you were explaining how your fiscal year, it's going to change over pretty soon. And so not only are you relatively new in the role, but you're being thrust into the situation of having to plan and strategize for a whole new year in the middle of the pandemic, no less all of these things happening at once. Your current focus is on content and I was really fascinated by how you think about content and content strategy planning and this concept of the content playground. So could you talk a little bit about that and what do you mean when you say a content playground?  What is a content playground? Ashley: I started thinking about it because I needed a new metaphor. Everybody that I talked to was talking about primarily the linear funnel. And you know, you've got your three phases with your editorial calendar and you say, "I need three content, three pieces of content per phase. I'm going to do one per month. Cool. Now I have nine months of content strategy, if my math works out". Most of your listeners are probably sitting there going, "That's not how you do content strategy. You can't just say one piece of content per phase and then call it". Kathleen: Wouldn't it be nice if you could though?  Ashley: You bought a calendar, write three articles and you're done. Then, you know, I know a lot of people have moved on to the looping decision journey where you basically add a fourth phase in there. And you're kind of almost recycling these people, but now there's a cross sell or upsell, but somehow you're dumping them back into that awareness phase from the linear funnel. If you look at the Google results for both the linear funnel and the looping decision funnel, it's kind of terrifying. It's very confusing. It basically just shows that we all agree that humans don't work this way. Nobody just goes politely down our little funnel. The 10-3-1 conversion was kind of the standard for a long time. You get 10 people in awareness. A certain amount of drops. So you get three into consideration to be able to get one to that kind of purchase decision. I was really wrestling with this because I was like, how do you create content in a way that allows people to do what they actually do, which is enter and exit and go sideways and all of that? So I had originally come up with this idea of a jungle gym. But there's two problems with that -- mainly that there's only one objective. It's either to get to the top or, if you're my three year old nephew, it's to go across without touching the lava below that. It's still me as a marketer forcing you into what I want you to do and it's taking all these touch points and saying, what's the fewest number of touch points that I can use to get you to a purchase? And yes, ultimately we need to sell products. Ultimately we have to make money as businesses, but it feels bad to everybody to just constantly be like, are you just trying to sell me something? Like what's the catch? I don't really trust you because I know you're trying to sell me. So if you look at an actual playground though, what's the point of the playground? Is the person who's sitting on the bench just enjoying the sunshine? Are they enjoying the playground the wrong way? No, actually perfectly acceptable. Sit on the bench. Again, you know, thinking about what the right way is to play on the playground for the adults and the playground designers, going down the slide is the right way. Three year old nephew, every time wants to go up the slide. If you translate that to content strategy, I recently had an example of this where in the traditional funnel, pricing is considered a very bottom of funnel action. If I'm asking you about price, man, I'm ready to buy. Well, in my case, I needed to go ask for budget before I could even do the RFP and I had no idea what that budget should be for. It was going to be a SaaS product. So understanding, you know, the subscription, SLA, the licensing tiers, all of that. And so I started reaching out to some vendors in the space asking them for just ballpark pricing so I could go get budget. And so many of them were like, well, allow me to send you a white paper about why this matters a lot and you know, Oh, you need to do a demo. And I'm like, Nope, I don't want to waste my time going through your traditional funnel when I don't even know if I have a budget yet. Kathleen: I have to just interject there and say amen because this has been a frustration of mine for so long. I had this recently with a marketing software product. It was exactly what you're talking about. It was last November and I was working on my budget and I knew that I was not going to purchase this product until halfway through 2020. And that was even before all this craziness with the pandemic hit. But I needed a placeholder number for it in my budget. So there's no chance I was going to engage in, like multi meetings and demos and hours long calls with people to pitch me what I know I'm not ready to buy yet. I just needed a price. There's nothing more frustrating than companies that make it that hard and it wasn't a one time thing. I just found myself doing this yesterday. Somebody started talking about email signature software and they mentioned the name of a new company, and I literally Googled the company name and pricing because I was like, I don't even want to waste my time looking at everything else and getting excited about it if I can't afford it. Ashley: Yeah, well, and it's interesting too because once I got the budget approved, I was already completely sold that this problem needed to be solved. I just needed to get management on board that yes, we are committed to solving this problem. So then I actually got into the sales process and you know, I started kind of at the top of that and I just said, look, I'm bought in, draw me all the way down to the bottom of the funnel and I want you to just pitch me. Kathleen: Yeah.  Ashley: It blew the sales people's minds. And they're like, well, let me just go through the deck. I'm like, no, no, no, no, no. I don't know how many slides you have, but I'm telling you I'm bought in, I agree with you. This has impact. It solves a problem that I have. I have money, here's what my budget is. I'm BANT qualified. I need you to drop me all the way in and I need you to sell me. A majority of them just froze because they didn't know how to go through there. They only know how to do this step by step. And that's where I think the content playground comes in. Obviously there's a sales component to this too. When you do get people who just want to jump right in, I wouldn't send them to play on the swings. That's what we're doing right now. We're spending all our time on the swings. Let's just do it. Quit trying to force them to go down the slide. It's so funny because people have this idea that there's a specific way that you're supposed to build the relationship and you're supposed to, you know, okay, let's get you through the marketing funnel and get you through MQL and then SQL and then a sale. And it doesn't always work that way. Sometimes you meet somebody and they come at you and they're like, no, I'm literally ready to sign on the dotted line, whether it's you or one of your competitors. So why should it be you? Kathleen: Yeah. And not only is that an issue, but it's like I'm going to sign and it's going to be fast. So if you can't meet my fast timeline, just get out of my way. Exactly. That's so interesting. I love that concept. How to use the concept of a content playground to develop your content strategy Kathleen: So give me an example of, conceptually, how does that play out in terms of developing and executing your strategy? Ashley: I've done this at a number of different companies and then we also, you know, do this similar type of thing, whether you see whether you recognize it and call it a content playground or not. When you start to recognize companies that do it because you go through and there's a nice experience to say, Oh, I've kind of landed in this problem space or solution space and now I have the ability to go explore. So we've done that quite a bit in it last year and moving into this content strategy role on software teams, I'm getting exposed to some great ways that they've done it. So for example, we have this agile microsite and then we paired that last year with this agile coach series. This is all work that has been done that I'm excited to come in and kind of optimize and see how can we replicate this across other content types. And it basically says, you know, yes, JIRA helps you run in an agile way, but if you don't have the right practices set up and you don't have that mindset in those processes, a tool is not the thing that's going to fix it for you. And so sure we can sell you JIRA, but if we don't show you the right way to set up the workflows, if we don't help you have acceptable standups, if we don't help you improve your retros, having these things on a board is not going to solve, you know, your agility problems. And so putting that together, if you look at it from a content depth standpoint, instead of organizing around specific phases of the funnel, organizing it around content depth. So from a conceptual standpoint, what the heck is agile? Why does it matter? What kinds of success, you know, have people seen with it, what are the problems from a strategy standpoint, what are the practices and rituals? So that's where you get into some of the standups. That's where you get into some of the retros. And then from a tactic standpoint, how do you actually do those things? And so we have a number of things from the agile coach series, from the agile microsite and also our team playbook, which talks about things like my user manual. So how do you work together as a team? Um, putting together project coasters for kickoffs. And then yes, there's some product demos in there. There's some guides in there, there's some tutorials, there's here workflows that you can set up to do that in JIRA or to do that in Trello. But it's really that full content experienced to say, I just need help figuring out how to run my standups or my retros. And then, cool that I can do that in JIRA as well. So I previously worked at Duarte, if you're familiar with Nancy Duarte's work. Um, she wrote Resonate, which was, you know, a big game changer for a lot of people. They do workshops, they do presentation design for tons of big names and Fortune 500 companies. So we did this in a number of ways. When we launched her slide decks book for example, we put that as a free, ungated version on SlideShare. And then we linked over to this kind of more traditional inbound strategy page where you've got a landing page with a form, you give away a free piece of content, show good faith that this is good quality, and then you've got a form fill out to download some templates that people could use that would then drop people into a drip campaign where we would showcase more templates, we would showcase some use cases that we had built and give them more content to ultimately lead them to say, "Hey, if you want to buy a workshop to learn how to do this at a pro level, here's how you can do that." Getting started with your content playground Kathleen: So if I love the whole concept here, and I love the notion of content depth because I do think that there are so many marketers that almost try to cover too much and they skim the surface on everything and it doesn't work. I think the thing that could be challenging about this is hearing that, like, where do you start and how do you, how do you get there? Because you can't snap your fingers and have a lot of depth in all these topics right away. And also, how do you know what those top level topics are? If you were teaching this to somebody, how would you walk them through that? Ashley: So there's a couple of ways that, uh, we've been able to do it at Atlassian. Obviously we're fortunate we have a large team and a ton of experts that have complimentary skills. So for example, we have done a ton of keyword research to understand both search intent and the specific wording of that. From a market standpoint, agile came in and changed the game, and it turns out that JIRA was actually a really good fit to run agile. So we already kind of were keeping a pulse on the market and we started to see that agile is becoming this very mainstream thing, that our tool and our technology is really useful in helping people run. So let's focus on agile. Okay, where do we focus? And that's where things like SEO and keyword research, that's where focus groups, that's where digging through the feedback that your customers are giving you and asking like, what are the top questions in terms of workflows? How do those map to things like running scrum teams or running Kanban boards? How does that now map to workflows and guides and onboarding tutorials that we would share with somebody who starts with your product or working with Trello products, for example? So I would say I'm doing a listening exercise and there's a number of tools. You could do it on social media as well, particularly for software devs, which is one of our core audiences. They hang out on Hacker News, they hang out on Reddit. And so go look there. That's, that's another core tenant I think as marketers is loving the whole human and not just who are you as a buyer? I only care about you as a buyer or user. How do I get you to engage in the product every day or buy more of the service? Okay, these people have lives. And so if you can figure out what do they love, what are they passionate about outside of the one thing you're trying to sell them, that also gives you an entire new space to explore for thinking about what topics could you engage in. And so, when you think about engineers, efficiency, optimization, clean and concise process is something that's very important to them. Well what are some of the frameworks or what are some of the topics that deal with optimization that could potentially lead you to lead you to something like Six Sigma or manufacturing for example, right? There's a lot of ways that you could think about it if you just know what do engineers generally like? And it's like, they really like efficiency. They like optimization, they like tight, elegant solutions and just jump off from there to see, okay, what are the specific topic areas that would coincide with your product offering? And with the things that they generally care about, what does that mean? Kathleen: And if you don't have an enormous team and you want to take this approach, how do you do it? Because I imagine you'd have a choice of like, okay, I've identified 10 areas that I want to go deep on, you know, and I could either take area number one and fully play it out and develop all the content. Or I could do one article for each of the 10 areas and then go back and do the second article. Like how would you tackle it? Ashley: Yeah. So one of the things that Nancy Duarte actually talks about a ton, from Jim Collins book Good to Great is this concept of the hedgehog principle. And that's if you can do one thing and be the best at it, just do that one thing. So instead of trying to spread yourself too thin across all of those 10 topics, I would be ruthless initially in what is the thing that we actually have the ability to talk about without having to spend a ton of time and energy going and finding that expertise? What's the thing that leads most to the product market fit, or the service market fit, whichever of those that you're selling? And then what's the thing that has depth? This is something that I see a lot, is people start throwing topics on the board and you're like, okay, but how many words can you actually say about that thing? And for the most part, people were like, "Whoa". And it's like you can't even say one sentence about it. How are you going to write a full article? And then that also gets into, it's not just one article, it's okay, how do we also turn that into a video? How do we turn that into an infographic? How do we turn that into a social media post? Because this thing has to live for a lot of time. Nobody has time to keep creating net new content all the time. And so if this piece can't be repurposed or broken apart, it probably doesn't have enough depth to chase. So I would say if you're very first, starting from scratch, to limit it to probably two, maybe three topics that are related to each other and that you know, have depth. And I would say especially if you're dealing with a small team, like you're at a start up and the founder is kind of the only person who could talk about this, I'm definitely limiting that to two topics that you know you have in house expertise and then doing a good job to capture that from a conceptual, strategic and tactical standpoint the first time. And then go with the repurposing strategy. So instead of saying, "Oh my gosh, we have to cover it, a thousand words or a 20 minute video every single time", think about it as, no, nobody wants to read that, nobody's going to scroll through all of that. So let them pick their journey of how deep they want to go. Repurposing your content Kathleen: So can you dig in a little bit more to that repurposing topic because I was interested to hear you discuss all the different ways that the content can manifest, because I think a lot of people might hear this and think it's a bunch of blogs, but it's, it's really not. Ashley: One of my favorite campaigns that was super successful, there was a startup that I worked at that got acquired by Oracle called Palerra. Palerra was a cloud access security broker, which, you know, doesn't matter as much to the majority of the audience if they're not in tech, but, basically they're kind of a complimentary security product to a lot of cloud offerings. We were primarily an enterprise solution. Technology is a really heavy topic. And so what we did, when I came in, there was this raw word doc of just random customer interviews, and problems that they had faced. And so for example, we all know on a personal level we should update our passwords regularly. A lot of companies have that installed where it's like 72 days time to change your password. So at an enterprise security level, there's a similar concept for your keys to your different cloud services. And so we had a scenario where there was a customer that hadn't rotated their keys in like two years. It blew our minds. So our product actually found that. So we actually were talking about cautionary tales and focusing specifically on AWS because that cloud offering is quite ubiquitous among our customers and these are a lot of common pitfalls that our products can help solve. So we called it a cautionary tale. We turned it into an ebook first that then became the basis for our booth graphics at AWS Reinvent. And then we had a booth giveaway. We put an Amazon Tap in a clear box and then we had a bowl of keys sitting next to it and they looked identical. And so you drew a key and if it unlocked the box, you won the Tap. And so that was able to lead us into, "Have you rotated your keys? How are you doing password management?" But not just those basic tactical issues, but also like how do you know there's even a working key in the bowl? How do you know that Kathleen is supposed to have the key and not Ashley? What happens to the keys after the show? So let's say Kathleen and Ashley both leave and the bowls just sitting there. Now what happens to the keys? Right? And our product can help with that. And from a security standpoint, those are a lot of blind spots that at the time people were missing. And then the nice thing about that being at a security conference, people were very skeptical that there were any working keys in the bowl. Right? There's no keys. Yeah. So every time someone won, we took a picture and then we put it on the company Twitter feed. And then if they had a Twitter handle, we tagged them and ask them to retweet. And so there were people, and I mean we had people, well, again, they're very methodical about this. They're like, okay, it looks like roughly once an hour people are winning. So the last time somebody won, they just won. Okay, well I'm going to come back and try again later. Kathleen: Like people play slots.  Ashley: Yeah. It's like slots. But that was a great way. And then we were also able to share that ebook on Twitter as well to say, "Hey, if you're curious why we're taking pictures of the food, you can read this ebook." And then we were able to send that as well with some deeper case studies to anybody that we had scanned at the booth. So it was a really nice integrated online, offline and social media experience. That's another one of my pet peeves is people who are just like, come to booth 123. I'm not at the conference so you're just going to spam me for three days. So making sure that you have content that tells a story to your social media audience, whether they're attending the conference or not. Kathleen: That's great. That's a really good point about the shows too. Because yeah, you do so much marketing. And if somebody is not going, it's just annoying. How to share your content on your website Kathleen: So if you've created all this content, what does that look like on the website from an experience standpoint? Are there content hubs? Is it a resource center? How do you organize this all for presentation to your audience? Ashley: I think it really depends on the audience. I think HubSpot, obviously from the hub and spoke model that they've done, is amazing so that you can kind of see, you can dive in deep per topic, you could dive in deep from an integrative marketing standpoint, you can dive in deep from a tech stack standpoint and obviously they have solutions for that. So the way that they've organized it is actually really great because it allows people to kind of slice and dice how they want. One of the things that we've done that I think is really great and it lasts and is, for example, on the work-life blog, which is like a corporate level, so deals with things like teamwork, practices, leadership, et cetera. We've got a related articles function. And so when you get to the bottom of the article, yes, there's a CTA. If you want to sign up for the newsletter, you want to um, go talk in the community. Or in some cases where we're doing product focused content, it's go to the product tour or something like that. But then at the bottom there's related content. And so we have a mix of collections, a mix of tags, and then those get fed into the related content. And so there's always a next step for people to take. I think that's the biggest thing, whether you organize it as a hub, whether you organize it as a resource center that's done by topic filtering or content tagging, that ability for somebody to always take the next step and to, to only force that next step to be a buying action if they're in a head space for buying action. So if you're on a product tour, the request a demo or the sign up for free, or the do an evaluation for seven days or 30 days, whatever it is, that makes perfect sense. But if you've just read an article about productivity, it's a really hard landing to talk about five tips to manage your time and then all of a sudden be dropped into, you know, by the way, you need to buy Trello. It's like, why would I do that? So making sure that there's always a next logical action that either takes them deeper toward a purchase or deeper tool, words and practices that will help them or allow them to say, I don't know how I landed here. How do I get back to the first thing that I clicked so that I can get back on the path where I think I should be? Kathleen: Yeah. How do you execute that? Because you just gave the example of somebody who's just poking around and then they're all of a sudden getting pushed to buy. You know, being that it's a playground and people can go in any number of directions, how do you craft those next steps so that they make sense? Ashley: I think the biggest thing is, there's obviously an ideal customer journey and that does include some post-sale engagement. That could be things like documentation. It could be a support community. But really, I mean even from like, um, practically accessibility, labeling your buttons with what it is you're doing. Are you downloading this? Are you reading this? Are you clicking to do an evaluation? Are you starting a trial for free? What is that? And then that way people are very clear whenever they get down there, they know what they're clicking on. I know I've had this experience a few times where it's like, see more. And I'm like, yes, I wish to do that. And it automatically takes me into this form where it's like put in a credit card. And I'm like, you didn't tell me that's what I was doing. That's not, I didn't agree to that. So having really clear navs and in the resource center, not having buy CTAs all over the resources. For example, Intercom does a great job with this. They're a messaging, communication growth platform. You can go over to their journal section or their resource center and it's all thought leadership. It's all very high level and they state at the top, "This is free content. It's educational, no sales." And so, you know, when you're that part of the website, you're not going to get sold to and there's a nice handy button at the top. It's like go back to home. And that's where, you know, you could either be directed down an education path or sales path and you can kind of choose. So I think just being really explicit. We're past the point of I'm going to trick you into sales. It might've been on LinkedIn. I saw a discussion that maybe you and somebody else were having about, "Oh, I got a thousand leads from this form. And the question is, are they qualified?" Jay Acunzo actually has a whole rant about this. Stop gating your best content and then pretending whoever fills out that form is a lead sales lead. That's not what they agreed to. And so don't try and trick your audience. If they want to buy, they'll let you know. If they want to be educated and they want to form a relationship with you, they'll do that. And so giving them a clear path to let them either do sales or build a relationship makes them feel empowered. It gives everybody good feelings and it doesn't clutter up your sales process with people that are junk, that are not qualified or that are not actually interested in buying. Kathleen: So true. I find it's counterintuitive because, I started a few years ago ungating as much content as I possibly could and just putting it on the page and then adding like a little field just for email saying, "Want to get the PDF? Put your email in." And that was it.  What was fascinating to me is that not only did conversion rates not go down, in many cases, they went up. It's really psychology if you think about it. There's so much crappy gated content out there and the problem with gating it, first of all, is people are very jaded and a lot of them will think, I'm not giving up my email only to find out that this is junk. And so then they don't convert at all. Whereas, if you give the content away and then give them the option of downloading, you're basically allowing them to try before they buy. You're proving that what you're giving them is really good and if they do think it's really good, they are going to convert because they're like, "Well, it's no skin off my back. This is great content. I don't mind giving up my email address for it." And so the people that wind up converting on the ungated content are more qualified because they've self qualified. The other thing I've found, it goes back to your thing about being explicit, is especially when you don't have things gated, like on the page before or in the marketing you're doing for it, just coming right out and saying, "No need to fill out a form to get it." Ashley: Yeah. Kathleen: You don't have to give us your email address. People are so naturally almost defensive or they're like, Oh, Nope, Nope, Nope. They're going to ask for something. And if you can just come out and say, I'm not going to ask you for anything, that goes a long way. Ashley: Well, and I think what's interesting in this, in this thought about building relationships and giving that content away, a great example, there's a company that I worked with, they were an agency for us. We were a startup. We were using, you know, a lot of agencies and freelancers and they host these dinners and it's basically, you know, just get five, six, seven people together, have dinner, nerd out about marketing topics. And yes, we all know full well some of us are current customers of this company. Some people are prospects of the company. But I don't have budget or need to work with them anymore. But every single time I meet somebody that says that they have the need that this company services, I refer them and I refer probably three or four clients to them. I would continue to do that and we have a great relationship. They still invite me to the dinners. I sent one of my colleagues to a dinner to basically make a connection to say this might be relevant for you to meet some people that we might want to put spokespeople on panels with in the future. And so that willingness to connect with each other. I'm loyal to that company even though I have no budget and no need to buy from them right now. But I'm referring, I'm still giving them revenue because again, it's, it's fine for, for me, when I meet somebody at a conference and they're like, how would you do this? I'm like, actually this is a great company. Would you like an intro? And so a buying action may not necessarily be the person who downloaded the content buys. It may be, I mean, again, I talk about Intercom. I love the content that IDEO puts out. Again, I have no need to buy their services at this point, but I tell everybody, go look at HubSpot's content or go look at Intercom's content. And so there's no way for them to measure that. I'm just another random name on their list that hasn't converted, but I'm a brand champion for them and they don't even know it, you know? Measuring the ROI of your content playground Kathleen: That's awesome. So speaking of measuring, you get this all set up. You deploy it. How do you track and measure whether it's working, how it's working, et cetera? Ashley: So I've done this in a number of different ways depending on the company and the strategy and the bandwidth and all of that kind of stuff. If you're just starting out in your tiny little team, and you don't have the ability to do, you know, Tableau or Databricks or kind of all of these fancy data pipelines, at minimum just start out with your Google tracking. Google has free stuff that you can put on. Use your UTM codes to understand if these things are getting tracked from a social media standpoint, what's the referrals, if you are using any pages with forms from any of the marketing automation providers. Again, I'm pretty partial to HubSpot just because I think they do amazing content. The platform is great. We've used Marketo in the past, and other companies. So any of those are great to really understand what are the trends. I think that's the biggest thing. Making sure that you're looking at a correct trend level. I've worked a lot on the social media side and people get freaked out per post. "Oh my gosh, we did 10 posts last week and this one did, you know, half a percent better than this one." And it's like, let's zoom out and look monthly. How are things trending? Let's do some testing to see if we post more. Does our engagement rate go down if we, um, the other big thing is optimizing the CTA is for what you want to happen. So it's going to be really impossible for you to get somebody to like, comment, retweet, follow, and click through all in the same posts. Like there's not enough words for that post. And so making sure that each CTA belongs where it should be. So if you're asking for a poll on Twitter or Facebook, that's the goal. Responses in feed is the goal versus explicitly asking someone to click through. Make that explicit and you need to make sure that you're putting in some sort of hook or benefit. I see this a lot with people who are just starting in social media, for example, that they just give the title of the article or they just say, read these five tips. Well, what are they? On the opposite extreme, they give it away and they say, here's the five tips. And then they laid them out. And I'm like, well, now why do I need to read the article? You already gave me the tips. Give me the first tip that you think is the most interesting and then say, click through to read the next four tips. Kathleen: Right? Ashley: So, from a measurement standpoint, being very clear on a per post basis about what your goals are, if you're looking at click through rate or engagement rates and what type of engagement. So that's kind of more from a social media standpoint. If you're doing YouTube, if the answer is subscribe to the channel, if the answer is watch the next video, if the answer is go visit the page, those are very different actions. And so making sure you're optimizing those. And then obviously looking at things like organic traffic is always great. Looking at whether you have emails or product tours. From an email standpoint, looking at the open rates and the click to open ratio. So a lot of people look at the CTR, but that's a little bit out of whack. If there's a thousand people that opened it, but you sent it to 5,000, it's not very fair to say what's the CTR on the 5,000? Use it on the thousand. In some cases we've gotten really granular to look at which pieces of content get the most clicks. And so that helps us to understand, it's great that you want to put 10 pieces of content in the newsletter, but if only the first five ever get clicked, you need to find something else to do because you're not amplifying those things. Kathleen: How do you get people down further? Ashley: Yeah, exactly. What kinds of results can you expect? Kathleen: So any examples of like, what kinds of results does taking this approach yield in terms of pipeline or engagement or revenue or any of the above? Ashley: Yeah. From a scale standpoint, it depends. It's not very fair to say like, Oh, you'll get a thousand leads. It's like, okay, well if your revenue goal is 10,000, that's a struggle. Or if you're a billion dollar company, a thousand leads doesn't do you any good, right? So, we've done content pairing for example, where we've done a mix of gated content and ungated content. When we did that at Duarte, the ungated piece has over 300,000 views. Now it's been up for a couple of years, but it's got over 300,000 views. We were getting roughly 10 to 15% download rates of people going and getting that content. And so that's something where you're still getting the benefit of the people looking at it for free and ungated, but then you're starting to see higher engagement, you know, 10, 15% on that. Whenever I've done newsletter sends that have been more thought leadership focused with very light touch sales, we've been able to see 20, 30% open rates, 15 to 25% CTOR rates. Again, because we're serving that content that they've requested, not trying to shoehorn in sales. Whenever we've done sales, as a piece of content, like, "Hey, get a trial" or "Use this code" or "Refer" or "Here's an eCourse and then we'll give you one module for free because you've signed up for this newsletter" or something like that, those do have a much higher conversion rate for whatever the next buying action is. Again, it depends on the scale. So like the Palerra one at the time, you know, that ebook and we were a tiny little company. I mean we only had, I think when we got acquired, we had maybe 60 employees total. So very small company, 10 by 20 booth at AWS Reinvent, which is a massive conference. And we got, you know, almost 2000 views on that small ungated ebook. And then we got substantially higher open rates, and then our lead scans at that booth, I mean it was ridiculous. I want to say we scanned like 500 people and at most shows we were only scanning probably a hundred to 112 and so it was huge because it all tied in. Kathleen's two questions Kathleen: That's awesome. Well shifting gears because we're gonna run out of time. I have two questions that I like to ask all my guests and I'm really curious to hear your answers because you've worked with some really interesting companies who are very good at this. Is there a particular company or individual that you think is really killing it with inbound marketing right now? Ashley: So I will do the shameless plug for Atlassian, A, because I work there so of course I think we're doing a good job. But truly, I think one of the biggest examples of this, we have our team playbook and this is something again where we connected our work futurist Don Price, has done a number of different keynotes around the world and always promotes the team playbook and that has led to this health monitor -- the team health check, understanding where your blockers are. That led to a large engagement with ANZ bank, which is a huge bank in Australia and they have now done a case study with us. They're huge champions that come for our conferences and speak about how this one tiny little interaction with this health monitor has led to this entire agile transformation across their business. It's a mix of the tools, the people, the practices, it all came together perfectly. So, yes, that had a revenue result for us, but it started with that ungated content at a conceptual level about how do you do your team work better and that's what Atlassian really tries to empower. I mentioned Intercom as well. They have a ton of great content. They've got sales manuals, they got marketing manuals that talk about a variety of different ways to think about content marketing, sales, the interaction between sales and marketing. Highly recommend their content for both sales and marketing practitioners. And then, IDEO, just like if you want to elevate your creativity and you want to kind of think outside of a traditional business or products. I work in tech, so of course I'm in this little bubble that everything is SaaS and everything is ARR. IDEO has none of that. And so every time I go to IDEO and just like, this is fascinating, how does the world work when you're not in your little bubble? And so I would say, no matter what bubble you're in, IDEO will help you get out of it. That would be three that are a mix of marketing focused, tech and then a design consultancy that's just completely out of my wheel house.  Kathleen: I can't wait to check some of those out -- particularly IDEO. It sounds really interesting. Well, second question is, the biggest pain point I was here from marketers is that digital is changing so quickly and they feel like it's drinking from a fire hose to try and keep up with everything and stay educated and on the cutting edge. So how do you personally do that? Ashley: Yeah, so from a broader view, kind of outside of marketing or just business chops, which I think is really important, it's how do we fit in and especially as you move up in your career and you become COO or something like that, understanding that business acumen is really key. I love MIT Sloan review for that content and they've been killing it lately. Every single thing that's come out from them over the last probably six or seven months, I'm like, "Yes, one hundred percent fascinating". So I love MIT Sloan from a business standpoint. There's a couple of marketers that I think are a little bit contrarian and I joked about going on rants about things and I'm like, "Yes, ranting. I love it." Katie Martell is somebody that I've been loving her content lately. Jay Acunzo I think is great. He's really honing in on podcasting and show running over the last year or so. But just in general, his thoughts on content marketing and strategy are great. I love Scott Berkun. He is primarily a designer, and more on that design thinking. He has a new book out that I need to get because it looks amazing. It's like How Design Makes the World, I think is what it's called. And it's looking at how all of these interactions and everyday things influence our path, our actions, et cetera. So Scott Berkun is great. And then I would say just like a book that I always come back to is this book called The Medici Effect by Frans Johansson. It's primarily about intersectional thinking and divergent thinking. And so yes, there's an element of understanding the tactical nitty gritty from a digital standpoint. I think there's a number of, you know, Marketing Profs, CMI, HubSpot, all of those do a really great job of that. But how do you think about change? How do you think about a problem space? How do you think about a solution space? The Medici Effect is just every, it's like I come back to it kind of annually. It's like, okay, somewhere in there I'm missing something. I should probably just reread the The Medici Effect. In fact, I should probably just to think about the concepts and The Medici Effect to jolt myself out of being so focused on, okay, what does this button on Twitter do or what does this ads do? Like are we doing AB testing? We're doing multivariate testing, what's our competence interval, whatever. We're pulling those things down. Like I don't know what the best practice is. It's like I'm clearly thinking about it in the wrong way. If I'm so twitchy about such a small detail, you get lost in the weeds pretty easily. Kathleen: Those sound like some really good resources. I will put links to all of them in the show notes. How to connect with Ashley Kathleen: If somebody is listening and they want to connect with you online or follow you or learn more about this topic, what's the best way for them to do that? Ashley: I would love to connect on LinkedIn. I'm Ashley Faus. For the most part, I think I'm the first search result for that. And you can also follow me on Twitter also @AshleyFaus. Kathleen: Great. I will put Ashley's links to her social accounts in the show notes. So head there if you want to find them. You know what to do next... Kathleen: And if you are listening and you liked what you heard today or you learned something new, and how could you not because Ashley shared so many good ideas, head to Apple podcasts and please leave the podcast a five star review. That helps us get found by more people. And if you know somebody who's doing kick ass inbound marketing work, tweet me at @workmommywork, because I would love to make them my next interview. Thanks so much for joining me this week, Ashley. Ashley: Yeah, thank you for having me. It's always fun to nerd out about marketing. Kathleen: Yes!

In this episode, we are joined by author, speaker, and entrepreneur, Frans Johansson. Frans is the author of the bestselling book, The Medici Effect, from which the now popular term was coined, and more recently, The Click Moment. Frans is the Founder and CEO of The Medici Group, a consultancy firm which promotes innovation through diversity. What Was Covered The Medici Effect, the name given to what happened in a period in Florence history where creative individuals from myriad disciplines, sculptors, architects, painters, philosophers, etc., were able to break down the boundaries between the different disciplines and cultures and ignite what became one of the most creative eras in Europe's history and the lessons it has for today's world of business How the instinct to surround yourself with people like yourself creates barriers to innovation How organizations typically do not properly capitalize on the valuable resource that new hires bring – a critical period where new concepts and ideas can be introduced How to introduce diversity at executive level by overcoming the fear of the unpredictability of innovation Key Takeaways and Learning How diversity drives innovation through different perspectives that build upon each other to break new ground The concept of “Intersectional hunting” - to actively look for a field or a discipline or a person or a culture that doesn't necessarily make immediate sense and then through that make a connection, then using this to tackle the issue, opportunity, challenge that you have at hand in a new way Links and Resources Mentioned in this Episode Get in touch with Frans Johansson via Twitter or LinkedIn Frans Johansson's website The Medici Group, website The Medici Effect, a book by Frans Johansson The Click Moment,  a book by Frans Johansson Lucky or Smart, a book by Bo Peabody

Coaches often aim to get better at various facets of training. One thing we forget: we can also get better at learning. On this week's GAINcast we share lessons learned on learning, how to improve what you get out of reading, and much more. We also include references to our recent books, articles, and podcasts that can jump start your learning. For more information on this topic, read the complete show notes at: http://www.hmmrmedia.com/2020/02/gaincast-episode-181-reading-learning-and-living/ The following links were referenced in the podcast or provide some additional reading material on the topic: The GAINcast is brought to you by GAIN and HMMR Media. Applications for GAIN are now open and you can learn more here, including links to all our past interviews with faculty members, registration information, and more. GAINcast 179 also gives you a sneak peek at GAIN 2020. Some books recommended in this episode: The Medici Effect by Frans Johansson and The War of Art by Steven Pressfield. Some podcasts recommended on this episode: Dolly Parton's America, Cautionary Tales, The Art of Manliness, Finding Mastery, and Sound Opinions. Some articles recommended in this podcast: "Productivity isn't about time management, its about attention management," "The future of America's contest with China," Seth Godin's blog, and our own Sports Science Monthly column. For some book recommendations, check out Vern's book picks for 2019. Prior episodes mentioned in this podcast: GAINcast 131 with Lachlan Penfold (including more from Penfold in the GAINtalk 4 video), GAINcast 177 with Keith Baar, and HMMR Podcast 214.  

An entrepreneur, creative thinker, and acclaimed international speaker, Frans Johansson has lived all his life at the intersection. He has started a health-care business, a software company, a hedge fund, and an innovation firm. Frans is the author of The Medici Effect and The Click Moment, and is the founder and CEO of The Medici Group.  Reach out and connect with Frans on LinkedIn or Twitter. To learn more about his company The Medici Group, visit their website at https://www.themedicigroup.com/. In this episode Frans and I discuss: How his early life experiences influenced the work that Frans does today How Frans accidentally ended up attending Harvard Business School The ten-second vision that shaped Frans’s ideas on diversity and innovation Why diversity in the workplace doesn’t work without inclusion How to help diverse teams become more innovative Why Frans thinks that failure and success go hand in hand How people can take away positive lessons from failure What Frans learned from his failed tech start-up My book, Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life, is now available for pre-order (Amazon, Barnes & Noble, Indiebound). I’ve been ecstatic about the early reviews. The book was named a “must read” by Susan Cain (NYT Bestselling Author of Quiet), “endlessly fascinating” by Daniel Pink (NYT Bestselling Author of Drive and A Whole New Mind), and “bursting with practical insights” by Adam Grant (NYT Bestselling Author of Originals). If you pre-order the book, you’ll get digital access to the book to read on your favorite device within seven days of your pre-order. That means you can start reading it months before the book is released to the public. You’ll also get pre-order bonuses worth at least 10 times the cost of the book. You can check out the bonuses at rocketsciencebook.com.

This one is a conversation about innovation, diversity, and of course, uncertainty. Our guest is Frans Johansson, one of the world's leading thinkers and practitioners around innovation. Frans' mission is to prepare individuals and organisations to prepare for the future. Frans is the author of the best-selling book on innovation The Medici Effect, the ideas of which led to Frans founding The Medici Group, a consulting firm that operates where diversity and innovation meet. Frans is also the CEO of the Medici Group. Frans is all about how diversity drives innovation. This means diversity of culture, of experiences, of opinions, and how to apply these things outside of one's framework. According to Frans, this is the key to navigating uncertainty and having success. Frans' own background reflects this. He's the son of a Swedish father and African-American mother. He grew up in Sweden but went to university in the USA. This is an awesome conversation that covers: Innovation, with, among other things, reference to: Picasso Angry Birds Formula 1 How to innovate and test ideas Failure and risk Gut instinct versus rationality Contrarian views Frans' own approach to decision-making under uncertainty Lots more! Show notes Frans' website Frans on Twitter Frans on LinkedIn Frans on Facebook The Medici Effect The Click Moment The Medici Group The Tipping Point by Malcolm Gladwell The Count of Monte Cristo Range by David Epstein _ _ _ _ _ _ _ _ _ _ _ _ _ Like what you heard? Subscribe and/or leave a rating and review on Apple Podcasts: http://apple.co/1PjLmK Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: allthingsrisk@gmail.com  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence

Frans delves into the motivation and insights behind his groundbreaking book, "The Medici Effect" and provides some solid advice to aspiring entrepreneurs on identifying opportunities, dealing with failure and breaking free from limiting mental associations. 

Frans Johansson: Randomness of Success | Steve Hargadon | Jul 23 2013 by Steve Hargadon

Frans Johansson, founder of The Medici Group and best-selling author of “The Medici Effect,” believes that many business leaders may say innovation is more critical than ever, but they still haven’t fully delivered on it. In this episode, Johansson says the only way companies can truly realize transformation is by focusing on creating diverse teams and having inclusive policies. He also shares how he helps companies re-orient their entire executive team in a matter of hours so they’re better prepared to face the challenge of making D&I the core of the business.

Since starting the show almost exactly 3 years, we've done 199 episodes. Today is Number 200! In June 2016, we literally hit 'record' on the laptop, talked crap for 20 minutes, then published it. As more and more people started listening, we gradually increased the time and effort we invested into the show.  In this episode, we recap some short snippets from 20 of our favourite guest interviews that we've conducted with international best-selling authors over the years (in chronological order): 1. Matthew Michalewicz [starts from the 5min 15sec mark] 2. Timber Hawkeye [9:50] 3. JP Sears [14:28] 4. Seth Godin [18:33] 5. Frans Johansson [25:10] 6. Naomi Simson [30:27] 7. Dan Ariely [33:00] 8. Dan Pink [37:40] 9. Dan Heath [42:43] 10. Annie Duke [46:50] 11. Kevin Kelly [51:52] 12. Peter Singer [57:15] 13. Tom Peters [1:01:44] 14. Rachel Botsman [1:08:44] 15. Robert Cialdini [1:11:39] 16. Mia Freedman [1:15:55] 17. Dr Karl [1:20:29] 18. Cal Newport [1:25:25] 19. Gretchen Rubin [1:29:44] 20. Robert Greene [1:31:22]   Thanks to everyone who's listened and supported us through this journey. We've loved the last 200 episodes, and we're looking forward to the next 200 and beyond!   We want to hear from you - who do you want on the show next? https://whatyouwilllearn.com/survey/

One man’s mission to live in painted cities; how can street art transform both buildings and communities?Holding a PhD in Evolutionary Mathematics from Cambridge, Lee was a former break-dancer with the Soul Mavericks Crew where he represented the UK and he has travelled the world extensively documenting street art world-wide. In 2012, he co-founded Global Street Art with a mission to live in painted cities. This is achieved in three ways:Curating the world’s largest online street art platform with artists from over 100 countries and hundreds of thousands of photographs and over half a million followers on social media;Organising legal street art murals; having organised over 2,000 since 2012;Forming an agency that works on commercial projects.In this podcast:What is street art and how is it already shaping our cities?What role does art have in helping to create vibrant communities?How are brands helping to fund the growth of street art?How does street art retain authenticity as it enters a new, “legal” era?Is street art designed to challenge communities or represent them?Can we measure the impact of street art on a location?Lee’s favourite building is the Schindler House in West Holywood; an experiment in 1920’s social architecture and arguably an early forbear of the current trend of co-living. His hot pick for innovation in the sector is Gyana AI, focused on retail analytics. The recommended addition to the Building Our Future reading list is:Frans Johansson, The Medici Effect: what elephants and epidemics can teach us about innovationYou can find & follow Lee and Global Street Art on social media via Instagram or Twitter for further information.Image courtesy of Tony Briggs (http://www.tonybriggs.com/_photo_15181401.html)

Have you ever wondered creativity really comes from? Frans Johansson, author of The Medici Effect - What Elephants and Epidemics Can Teach Us About Innovation and CEO of The Medici Group asked the same question and his hunch was right! Creativity most often occurs at the "intersection." This could be two scientific fields, two business disciplines or simply two, diverse people. In this episode, Frans helps us understand why diversity is not just a buzzword, what role humility plays in innovation and what criteria we should use to judge new ideas.

Does your strategy reflect the new normal? We live in unpredictable times where the rules are changing and the formulas for success are disintegrating. The only constant is change and it requires a new level of leadership that is able to anticipate these changes and mobilize teams to capture new opportunity. In this talk, bestselling author and thought leader Frans Johansson shows organizations how to innovate, grow, and create a self-sustaining culture that can withstand even the most volatile conditions. His approach redefines unpredictability as opportunity, diversity as profit, and execution as strategy.Love the show? Subscribe, rate, review, and share!Here's How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Magnus och Svempa pratar om fyra nya plattor som du måste lyssna på. Vi snackar också med Frans Johansson om Fireside och så drar vi till Australien och tar ett snack med Shane i ökenrockarna Numidia.

Frans Johansson joins me on this episode of the Motivated Life podcast. Frans is a thought leader in the realms of innovation and diversity, a captivating keynote speaker and founder of The Medici Group, a consulting firm that helps organization harness the power of diversity-driven innovation. His two books, The Medici Effect and The Click Moment are groundbreaking in their profound yet straightforward messages about how to ride the powerful waves of randomness and serendipity while unlocking innovative potential. This conversation is super relevant to anyone who is looking to innovate or disrupt when it comes to business evolution, career navigation or lifestyle design. The principles we dive into fly in the face of the conventional wisdom about what it takes to build a something remarkable in the world. You’ll find the ideas provocative, fascinating and immediately useful. Listen to this episode where we cover: * The limits of hard work and “10,000-hour rule” based thinking.* How the human brain reacts to luck, randomness, and serendipity.* Why we should all learn to spot and take advantage of “Click Moments.”* The chance encounter that propelled Microsoft to success in the 1990s.* Pfizer’s serendipitous moment of insight, leading to a blockbuster drug.* What we all can do to seize opportunities in an unpredictable world.…and much more! Connect with Frans at his website: https://www.fransjohansson.com/

On today’s show we welcome Frans Johansson, author of The Medici Effect and The Click Moment, thought leader, and CEO of the Medici Group.

On June 12, 2014, Elon Musk decided to take all this patents for the Tesla and opened them up to the world. On January 24th, 2017, Amazon did something quite unexpected by being nominated for best picture. On February 24th, 2011, Airbnb got their first one-millionth visitor or guest, and almost twelve months later, they had their ten-millionth. What drives this type of growth and is this something that we have to expect going into the future? Author and keynote speaker Frans Johansson explores the answers to these questions in order to understand what it is that this new normal is driving towards.Love the show? Subscribe, rate, review, and share!Here's How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Welcome to the What's Next! podcast with Tiffani Bova. This week I speak with Frans Johannson, author, entrepreneur, and the CEO of The Medici Group. Frans has inspired readers worldwide with his ideas on leadership and success, innovation, and diversity. His debut book The Medici Effect has been called “one of the most insightful books on managing innovation.” THIS EPISODE IS PERFECT FOR… Anyone looking to find ways to stimulate innovation. TODAY’S MAIN MESSAGE… There are two main themes rising around the world today: Innovation and Diversity and Inclusion. That is not by accident. If you are able to combine concepts, perspectives, and people from different backgrounds, from different industries and fields, and from different cultures you can uncover new innovative ideas. Don’t get caught in the “we’ve always done it this way” trap or try to mimic another business model (the “Uber of X” or the AirBnB of Y”). Use your talents and ambition to try something new. Keep producing. Put out another product if the first one fails. Keep going. WHAT’S NEXT FOR DIVERSITY, INCLUSION, AND INNOVATION? Companies are starting to understand the value of diversity to their bottom line. It is no longer a ‘nice to have.’  Having an (internal) representation of your diverse customer base in your own organization is imperative if you want to understand the wants and needs of the customers you aspire to serve. WHAT I LOVE MOST… In order to innovate, you need the best people – period. You will need those people to work together, collaborate regardless of race, gender, religion or   Running time: 37:22   Subscribe on iTunes   Find Tiffani on social: Facebook Twitter LinkedIn   Find Frans on social: Personal website The Medici Group Twitter

What does it mean for Cognimatics being integrated into Axis organization? How to sell Loss Prevention & Store Optimization? Please listen to Axis SE Pod Episode 13: How to sell AXIS Loss Prevention and Store Optimization, Interview with Anna Arwidi and Frans Johansson.

Adam Ashton and Adam Jones recap the best books, the best interviews and the best songs of the first half of Season 2 for 2017. Some of these are serious punches in the face and some and serious gold. You can find our respective Top 10 books below.   To enter the competition: www.whatyouwilllearn.com/contest To join our 'Brains Trust': www.patreon.com/whatyouwilllearn Join us on social media: Instagram = @whatyouwilllearn and Twitter = www.twitter.com/wywlpodcast   Adam Ashton: 10: Start With Why - by Simon Sinek 9: Purple Cow - by Seth Godin 8: The Lean Startup - by Eric Ries 7: Good to Great - by Jim Collins 6: Switch - by Chip & Dan Heath 5: The Millionaire Fastlane - by MJ de Marco 4: The Click Moment - by Frans Johansson 3: Predictably Irrational - by Dan Ariely 2: Influence - by Robert Cialdini 1: The Seven Habits of Highly Effective People - by Stephen Covey   Adam Jones: 10: Geting Things Done - by David Allen 9: Purple Cow - by Seth Godin 8: The Click Moment - by Frans Johansson 7: The Seven Habits of Highly Effective People - by Stephen Covey 6: Pale Blue Dot - by Carl Sagan 5: Daring Greatly - by Brene Brown 4: Lean Startup - by Eric Ries 3: The Start-up of You - by Reid Hoffman 2: Influence - by Robert Cialdini 1: The Millionaire Fastlane - by MJ de Marco

We got the opportunity to speak to Frans Johansson, the author of The Medici Effect and The Click Moment.  We spoke about both of these books, and our discussion spanned uncertainty, purposeful bets, click moments, doubling down, innovation, and a whole lot more. Frans is an absolute weapon of a bloke and drops some serious gems of wisdom.   Check him out at www.fransjohansson.com or on twitter at twitter.com/frans_johansson

Frans Johansson talks to Jennifer and Greg about leveraging the Medici Effect, a place where intersectional ideas come together from diverse industries and cultures to create undiscovered innovations. He emphasizes how these unique ideas come to fruition and tells us how to make these breakthrough discoveries. Dr. Henry Cloud elaborates on how creativity works in the brain and what you can do to uncap it.

Nick, Carly and Tony discuss innovation in the Insurance and InsurTech industries and whether a carrier can innovate like a startup. Show Notes: The Medici Effect by Frans Johansson. Kill the Company by Lisa Rodell. Insurify article: https://www.dig-in.com/news/insurtechs-sell-coverage-with-facebook-messenger-chatbots Peter Hancock AIG article: http://www.insurancejournal.com/news/national/2017/03/15/444464.htm ITA Announcement about Erie Bridge Award: http://www.marketwired.com/press-release/erie-insurance-digital-partners-slice-labs-partnership-awarded-2017-ita-bridge-awards-2202447.htm

The quest for knowledge and truth is something that drives us forward and inspires innovation, but what holds us back from discovering truth and advancing to an even higher level of understanding? This week, we talk to Tim Stafford, who gives us his perspective on the book The Medici Effect by Frans Johansson. https://s3-us-west-2.amazonaws.com/pursuingresults/TimStafford.mp3 The […]

Today we had the opportunity to interview one of the keynote speakers for the conference, best-selling author, Frans Johansson.  If you’ve listened to the podcast to the podcast for a while, that name may sound familiar.  That’s because we interviewed him a little over a year ago, about his book, The Click Moment.  Frans is also the author of the book, The Medici Effect, which was named one of the top 10 best business books of the year by Amazon.com.   Frans was kind enough to speak with us right before he stepped on stage for his keynote address, to talk to us about dynamic leadership and shaping ideas to lead to success.

Frans Johansson is a keynote speaker and the best-selling author of The Medici Effect, Breakthrough Insights at the Intersection of Ideas, Concepts and Cultures; published by Harvard Business School Press in 2004.  Translated into 18 languages, The Medici Effect was named one of the top 10 best business books by Amazon.com. He is also the author of The Click Moment. The Medici Effect has been hailed by innovation-guru Clay Christensen as, “one of the most insightful books about managing innovation I have ever read.” The book argues that the most groundbreaking ideas are found at the intersections of diverse fields, industries, disciplines, and cultures Mr. Frans Johansson earned an M.B.A. from Harvard Business School and a B.S. from Brown University.

In this interview, we spoke with Frans Johansson.  An author, entrepreneur, and consultant, Frans has spoken to audiences around the world, from the boardroom of large corporations to villages in developing countries. His debut book, The Medici Effect, available in 18 languages, shattered assumptions about how great ideas happen, and was named one of the “Best Books on Innovation” by BusinessWeek and one of the top 10 best business books of the year by Amazon.com. His follow up book, The Click Moment, obliterates the idea that in business you can strategize, plan, and analyze your way to success.

Frans Johansson is a keynote speaker and the best-selling author of The Medici Effect, Breakthrough Insights at the Intersection of Ideas, Concepts and Cultures; published by Harvard Business School Press in 2004.  Translated into 18 languages, The Medici Effect was named one of the top 10 best business books by Amazon.com. He is also the author of The Click moment. The Medici Effect, has been hailed by innovation-guru Clay Christensen as, “one of the most insightful books about managing innovation I have ever read.” The book argues that the most groundbreaking ideas are found at the intersections of diverse fields, industries, disciplines, and cultures Mr. Frans Johansson earned an M.B.A. from Harvard Business School and a B.S. from Brown University.

33voices, interviews Frans Johansson, author ofThe Click Moment.

MAC address explained, Profiles in IT (John V. Blankenbaker, creator of KenBak-1 computer, the first personal computer), Americas most wired cities, USB 3.0 defined, digital TV conversion delayed, BMW implements car-to-car communication, WikiDashboard released by PARC, Cox Communication monitors Internet access, Book of the Week (The Medici Effect by Frans Johansson, creating an environment for innovation), biomimicry examples (velcro, gecko tape, sharkskin swim wear), and Food Science (convention oven). This show originally aired on Saturday, February 7, 2009, at 9:00 AM EST on WFED (1500 AM).

MAC address explained, Profiles in IT (John V. Blankenbaker, creator of KenBak-1 computer, the first personal computer), Americas most wired cities, USB 3.0 defined, digital TV conversion delayed, BMW implements car-to-car communication, WikiDashboard released by PARC, Cox Communication monitors Internet access, Book of the Week (The Medici Effect by Frans Johansson, creating an environment for innovation), biomimicry examples (velcro, gecko tape, sharkskin swim wear), and Food Science (convention oven). This show originally aired on Saturday, February 7, 2009, at 9:00 AM EST on WFED (1500 AM).

The Medici Effect, innovation, diversity, globalization. Frans Johansson is an entrepreneur, hedge fund manager, and a widely respected thought leader and consultant specializing in business innovation. 'The Medici Effect' has been on bestseller lists in at least three countries, and was named one of the Best Books on Innovation by BusinessWeek SmallBiz. Mr. Johansson has been a speaker at conferences and Fortune 500 companies, including Sprint, Nike, IBM, and JP Morgan Chase.

The Medici Effect, innovation, diversity, globalization. Frans Johansson is an entrepreneur, hedge fund manager, and a widely respected thought leader and consultant specializing in business innovation. 'The Medici Effect' has been on bestseller lists in at least three countries, and was named one of the Best Books on Innovation by BusinessWeek SmallBiz. Mr. Johansson has been a speaker at conferences and Fortune 500 companies, including Sprint, Nike, IBM, and JP Morgan Chase.