Podcast appearances and mentions of lisa earle mcleod

Sales is more than just closing deals. It's about the journey, the connections made, and the lessons learned along the way. In this special year-end episode, host Will Milano looks back at the most impactful conversations of 2024 on Mental Selling, highlighting the episodes and ideas that shaped a year of growth and discovery. From uncovering the power of purpose-driven selling to navigating workplace conflict and fostering authentic relationships, this reflection brings together the strategies and stories that have resonated with sales professionals everywhere. Will revisits the key takeaways from guests who brought fresh perspectives to the art of selling and shares what these insights mean for the future of sales. In this episode, you'll learn: 1. How to build trust through authentic communication: Active listening and showing genuine care in every interaction lay the groundwork for trust and credibility with clients and colleagues. 2. Strategies for embracing conflict: Healthy conflict with clients or coworkers can lead to better solutions, stronger relationships, and a reputation for integrity. 3. Using confidence to fuel success: Confidence isn't just about what you sell—it's about knowing your value as a salesperson and creating meaningful connections through authentic selling. 4. Mastering the art of proactive engagement: Engaging early in the buyer's journey helps you frame problems and position yourself as a trusted advisor, creating more predictable and successful outcomes. Resources: Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance: www.listentosellbook.com Learn more about Integrity Solutions: www.integritysolutions.com/ Jump into the conversation: (00:00) Introduction (01:02) The core themes of 2024 (03:37) Lisa Earle McLeod on purpose-driven selling (05:25) William Vanderbloemen discusses habits of standout sellers (07:36) Meshell R Baker on confidence and value-first selling (09:58) Liane Davey on effective conflict resolution in sales (12:06) Matt Heinz shares strategies for engaging modern buyers (14:13) Allison Shapira on using authenticity to build trust in sales (15:56) Closing reflections and looking ahead to 2025 For more related content and information about improving sales performance, visit us at www.integritysolutions.com/

Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries.  Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one liners.  Questions · Now, could you start by sharing with our listeners a little bit about your journey, how it is that you got from where you were to where you are today. · Can you share with us maybe two overarching themes that you try to help sales professionals master in terms of their mindset, to get them to where you need them to be in order to master their sales? · What are some barriers that you believe a lot of salespeople face, why it is you believe they're not successful? · Now, Alan, could you also share with our listeners, what's the one online resource, tool, website or application that you absolutely can't live without in your business? · Can you also share with our listeners maybe two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it still has had a great impact on you. · Could you also share with us what's the one thing that's going on in your life right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Just want to ask you as well, Alan, in your experience, in the journey of your lifetime, if you have a quote or saying that during times of adversity or challenge, if for any reason, you got derailed. Do you have a quote or a saying that once repeated or just remembered it helps to get you back on track? Highlights Alan's Journey Me: Now, could you start by sharing with our listeners a little bit about your journey, how it is that you got from where you were to where you are today.   Alan shared that he started as an electronic engineer, it wasn't his fault, he grew up watching Airwolf Night Rider and MacGyver, so he thought that's what he'd be doing. Unfortunately, he lost his dad when he was quite young, he was about 12 years old, but he was an engineer, so he thought that'd be a good thing to do. But he was doing it for about 3 years after graduating, and he read a book called You're Born an Original, Don't Die a Copy by John Mason, and he said, “If you passionately hate what you're doing for more than 2 weeks, you need to stop,” and he'd been doing it for two years. And a friend of his suggested he goes into sales, which he then tried and please if your listeners don't drop off now, but he got asked to leave his first sales jobs, but it was frustrating. As an engineer, he believed in cause and effect. He believes that there's things you do that get you certain outcomes. He was doing everything they told him to do, but he couldn't find a way to get through, he'd be good at his product, he was passionate to what he was doing, but he wasn't able to succeed.  And then he worked under a manager, he said to him, “Alan, is sales a job or a profession?” So, he knew the right answer, the right answer was, it's a profession. And he said, “Well, how hard did you study for this profession?”  And then the penny drops, and from there on out, been a passionate reader, 50 to 60 books a year, generally related to psychology, self-development and sales and over time, realized that the big change in sales is sales management, and that's a short view of his journey to where he was and how he got here.   Mindset Needed for Sales Professionals Me: Now you deal with a lot of sales professionals, and I can imagine it starts with their mindset. Can you share with us maybe two overarching themes that you try to help sales professionals master in terms of their mindset, to get them to where you need them to be in order to master their sales?   Alan stated that it's a great question, and it speaks to the tone of your podcast. So, the first mindset they have to own is that “Selling won't help, but helping will sell.” That the sale is the reward for an intent to create value. And that's the starting point when we realize that we are service orientated, that we're there to drive value into the client's business or life, that there's something specifically we're trying to do, that were truthfully customer centric it's not just a word, and we realize that selling won't help, but helping will sell.  You'll find that salespeople do really well. There's a wonderful book called Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod, and it shows the research behind the top performing sales professionals globally sell with that noble purpose, with an idea to serve. So, it's definitely one of them.  The second one is probably an extension, he said to sales professionals, “If you believe in the product you sell and you believe it can add value to the person you're serving, then it would be borderline negligent to avoid offering them that value.”  Many salespeople, specifically today are fearful of cold calling or proactive sales calling or reaching out or picking up a phone or speaking to someone, and they take on a very much non-human sales approach, as opposed to going, “I believe, with certainty and conviction that what I have to offer will make their lives or their business easier, and I'm here to help, and helping will sell. So, I'm going to depart from that point.”  And what you find is doing that, apart from that point, the skills, the body language, all the risks that start to develop quite naturally, but often we avoid that, we try to train the skill, but we avoid the mindset.   Barriers To Overcome as Salespeople Me: So, once you tackle their mindset, now you have to ensure that what they're selling, as you mentioned before, is actually helping the customer and adding value to the customer's life. What are some barriers that you believe a lot of salespeople face, why it is you believe they're not successful?   Alan shared that he thinks the big barrier specifically in professional selling is conviction of the value proposition, and before that is clarity. And he'll give a couple of examples.   When he speaks to business leaders, they often say to him, “You know what Alan, the challenge with our sales teams are they just don't understand our value proposition.”  And he says, okay, great. What is your value proposition? And they struggle to articulate it. Now, if you think about this, why is it that entrepreneurs can sell quite effectively without ever having been trained in that skill, and the reality is they have clarity and conviction of their value proposition. He thinks with many sales professionals, we're teaching them the product, we're not teaching them the impact it has on the customer's life.  Once we buy into the impact, once we have the conviction, selling is a natural part of how we are as humans and Dan Pink wrote that book To Sell Is Human: The Surprising Truth About Moving Others.  And his (Alan) example is we have a brand over there, it's called Woolworths, it's a high-quality brand, high quality food brand. And if you said to anyone, “But why shopping in Woolworths? They're so expensive.” They dive into a defense, without being paid by this company, they will sell very hard the value of doing that.  The same could be said for someone who's an Apple phone fan. And he can continue, once we have conviction of something, the ability and need to persuade is actually quite natural. So, he thinks what's missing from an individual's perspective is that conviction of the mindset.  From a corporate, it's the fact that we speak about customer centricity, but none of our measurement metrics or meetings actually align to that.   Me: Now, I found that in a lot of organizations, they're heavily sales driven, right? I find it as a customer service trainer when companies hire me to come in and train their team, especially the leadership teams in customer service, or even customer experience design or customer journey mapping, there's a lot of emphasis that I hear them talking that they have these exorbitant sales targets to meet on a month to month basis, and with these targets that they have to meet, they don't have as much time to give to customer centricity or to give to the experience, because it's all about meeting the target. How do you strike that balance as a salesperson? What would be your recommendation?    Alan shared that there'd be two components. The first would be at an organizational lens, speaking to what you're saying. He thinks organizations have forgotten that when you take care of the customers, the number takes care of itself. So, we are so focused on the month, on the quarter, on the year, we're not focused on the value, and that's a shift that needs to happen.  But practically, the way that shift happens is in the account planning process, when we start treating our customers and accounts and saying, what is the value we're delivering. Many companies go, what more can we sell them? What's the white space we can sell into? What does that look like? And that's the big organizational.  From a salesperson's perspective, the only thing you can do is you need to figure out how to allocate your effort. And the way he says that is you have to beat everyone equally but handle them differently. You have to segment your customers, otherwise you can't take care of the ones that need to be taken care of, and your competitor is going to snatch them up. And in any sales business, he's ever worked with, if you lose, and it's generally about 10%, if you lose about 10% of your customers, you lose about 90% of your revenue.  But organizations are just focused what's the next sale, what's the next sale, what's the next sale? And what happens is, we're putting two barrels on the truck, and three barrels are falling off the truck because we're not focused on the customer service.  And we almost see it as something separate, and it's not. The way he articulates this is there's a thing called the value gap, it's the gap between what customers expect and what they experience. And it is everybody's job in the organization to close that gap.   It's not, “Hey, sales go set the expectation. Hey, service go and deliver against that expectation.” It's an organizational mindset that we exist to close the gap between the customers expect and what they experience.  And he thinks their leadership needs to start realizing that taking care of customers, the numbers take care of themselves, and that talking to a spreadsheet or talking to a CRM system or talking to data doesn't change people's behaviour.  So, leadership needs to take a different perspective on this and going, what is it we do now that lays the soil in the seeds for the numbers we need?   App, Website or Tool that Alan Absolutely Can't Live Without in His Business When asked about online resource that he can't live without in his business, Alan shared that right now ChatGPT. He thinks that we are negating its value in sales if we're using it incorrectly. So, he'll give you a context.  As salespeople, we need to be creative and optimistic, and we're not fans of admin. So, the good news for sales professionals is a lot of our admin is going to be replaced by technology, but that's going to leave a lot of sales professionals wanting because what do you do with the time that you used to spend putting your data. But he really leverages the tool to shorten his learning curve, understanding a customer, understanding what the challenges are, understanding key things. It's a tool to summarize, it doesn't replace him as it shouldn't, it enhances him.  And he was listening to one of Yanique's earlier podcasts, you talk about the human-to-human connection, and there's this thing now where we talk about human-to-human selling. And he's like, well, if you think human to human selling is new, then you haven't been around for millennia, because that's what it is. It's a human-to-human task enhanced by technology. But right now, if he talks about probably 60% to 70% of his time is given back to him because he knows to leverage ChatGPT.   Books that Have Had the Biggest Impact on Alan When asked about books that have had an impact, Alan shared that that's a tough question with all the books he read, but he's going to give one that he always recommends. The first one is called The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olson, and the premise of the book is that simple disciplines practiced consistently over time, lead to a life of greatness, and simple errors in judgment made consistently over time, lead to a life of blame. There's no Hollywood moment, there's not one big movement, they're just simple disciplines. Look at any leader, any sports hero, any person who succeeds in their profession, they practice the disciplines. So, there's definitely one that guides his life.  And then the other one is a book called The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller, and it's really about forgetting this construct of work life balance and finding out what's the one thing I can do such that by doing everything else is easier or unnecessary. And it talks about this work life counterbalance, and how you just keep the things that matter, you don't make them extreme fluctuations and the things that don't matter can be extreme. You can be heavily buried in a work project for three months, but during that time, don't forget your health, your family time, the things that matter. Just tone it down a bit, not all the way down. Those are two books, he'd say, personally, really drove him.  As a business professional, recently read that 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan, wonderful resource for anyone that's listening, that is an entrepreneur or business owner, 10x Is Easier Than 2x.   What Alan is Really Excited About Now! Me: Now, Alan, could you also share with us what's the one thing that's going on in your life right now that you are really excited about, either something you're working on to develop yourself or your people.   When asked about something that he's excited about, Alan shared that he's recently moved to a smaller coastal towns that's been really good for him personally, but the big thing happening for him business wise, is there's a very large global brand that they've managed to secure that's 10x'ing our business, which is a plan they had based on that book that he's read, and starting to see how that effort, energy and focus is paying off, is really rewarding. When you read a lot of books, you can get sometimes caught up in the story and not in the action.  And what's really great to see, in a proud moment for their business, is now really starting to take on some recognized global brands who are looking at effectively three guys from South Africa and saying, “We want to partner with you to do this.” So, it's a proud moment that's come, your overnight success is the longest night of your life.  But really what it's been powerful is seeing the practices that they put in place now starting to bear fruit. And when you say, take care of the customers, the number takes care itself, it's actually quite prolific, how?  And you know this, he's preaching to the converted, but when you understand that the only thing that matters is how customers experience you, then everything else becomes a lot easier, because their ability to grow is because they just have a track record where they phone a customer, and they love what they've done with them. And that doesn't mean it's easy to scale, it's still hard to scale. But he thinks that'd be the big thing right now, is seeing how by applying certain principles, you can stretch your own mindset, stretch your own goals, stretch your own vision for your business, and really start to play where you always believed you can.   Where can listeners find Alan online? LinkedIn – Alan Versteeg   Quote or Saying that During Times of Adversity Alan Uses When asked about a quote or saying that he tends to revert to, Alan shared that he has quite a few, but one of his favourites, because of its depth is, “How you do anything, is how you do everything.” And the reason that's so important is it's easy to be in a good mood when times are good, it's easy to be of a good character when times are good, it's easy to be a pleasant person when times are good, but when things are challenging, that's where your character gets tested.   And how you do anything, is how you do everything. And he says to leaders all the time, Richard Branson said it so well, “The best way to take care of your customers is to take care of your employees.” Because the minute you take care of the employees, the customers feel that. And it's because how you do anything, is how you do everything.  You can't be polite to your customers but rude to the person waiting at you at a restaurant or trying to help you at the airport. Airports are so fascinating because everyone complains to people who are really just trying to get you somewhere safely and within strict guidelines that people, they don't treat people well.  And he believes that how you do anything, is how you do everything. And in challenging times, that tests you, can I remain of good spirit? Can I remain a good demeanor? Can I remain patient as a person when things are difficult? Can I maintain my faith?  Because it's easy to maintain my faith when things are great, it's difficult when you're in the lion's den, and that's for him, a quote that just guides him and says, just remember, they still shape your character, this is a test of your character and a bad day for the ego, is a beautiful day for the soul. It's time to grow.   Me: Well, thank you, Alan, so much for hopping on this podcast and sharing all of these great insights with us. It was very insightful to understand your perspective as it relates to sales and customer service, and to reinforce a lot of what we do talk about on this podcast, Navigating the Customer Experience as it relates to ensuring that the customer experience is not just managed effectively on the outside, but it needs to start on the inside. And you said it beautifully when you gave Richard Branson's quote that if you take care of your people on the inside, and they'll definitely take care of your customers on the outside. So, I think it was a really great conversation and I just really wanted to extend our deepest gratitude for your participation in our conversation today.   Alan shared an extended thanks to Yanique and the work she's doing in this space. One of the things that he definitely picks up in everything Yanique shared, the customer experience is not a thing, it's a culture and when we actually realize this, everything becomes easier, because it seems obvious, it does take a lot of work, as you know, it's a profession. But when companies understand it, the only reason we exist is to create value for customers, then the customer experience is the report card. So, thank you so much for the work you're doing in this space and for having him on the show.   Please connect with us on X @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience.    Links •    You're Born an Original, Don't Die a Copy by John Mason •    Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod •    To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink •    The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olson •    The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller •    10x Is Better Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

When a private practice starts to gain momentum, there's often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you'll learn how Jason upheld his practice culture and patient relationships as he scaled his practice. He'll also reveal his top secrets for revolutionizing your marketing strategy and keeping abreast of industry trends to grow your practice. Jason Leyendecker is the president of the Academy of Doctors of Audiology (ADA). He owns Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He's also the owner of the Tinnitus and Hyperacusis Clinic. In this episode, Kevin and Jason will discuss:  - Why Jason became an Audiologist - How to strengthen your practice's culture and philosophy as you grow - The mindset challenges Jason faced as he grew his practice - The hardest part about growing your practice in 2024 - Why you should focus on one niche within audiology - Jason's secrets to building lasting patient relationships  - How to leverage data automation - Marketing strategies for different patient demographics - Why you should switch to online scheduling - The benefits of joining audiology groups  - And other topics… Jason Leyendecker is the owner of Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He's also the owner of the Tinnitus and Hyperacusis Clinic and serves as the president of the Academy of Doctors of Audiology (ADA). He graduated from A.T. Still University in 2010. He started working with Audiology Concepts as a student under Dr. Paula Schwartz in 2008. In 2017, he bought the practice and plans to continue the legacy Dr. Schwartz created. He is also on the board of Minnesota Sight and Hearing. Connect with Jason: Jason's Website: https://www.audiologyconcepts.com/amo-team/dr-jason-leyendecker/  Jason's LinkedIn: https://www.linkedin.com/in/jason-leyendecker-00613190/  Jason's Email: dr.leyendecker@audiologyconcepts.com  Resources Mentioned: Academy of Doctors of Audiology (ADA): https://www.audiologist.org/  Selling With a Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098   Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing. Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. Actively involved in hearing healthcare advocacy, she is a board member at the Levine Senior Center and dedicates time to educating on hearing loss in local eldercare facilities.   In this episode, Kevin and Madison will discuss: - How she grew her practice quickly with video  - Efficient video marketing  - The value of regular structured meetings - Her approach to hiring the right people for her practice - Strategies for minimizing employee turnover - Her playbook for delivering a five-star patient experience - The biggest hurdle for practices starting now  - Her best-kept secret for bringing more people through the door - Her data-led approach to social media marketing  - Content optimization for different platforms and audiences  - Her method for fostering a positive work culture  - And other topics… Madison Levine is a second-generation hearing instrument specialist, serial entrepreneur, and social media influencer. She is the founder of Levine Hearing, an independent provider offering hearing and balance services with over 200 five-star Google reviews and an A+ rating from the Better Business Bureau. Madison manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. She is actively engaged in Listen Carefully, a national program advocating for hearing healthcare, and serves as a board member for the Levine Senior Center. Madison also dedicates time to educating on hearing loss and hearing aids in local eldercare facilities. Connect with Madison: Madison's Website: https://levinehearing.com/  Madison's LinkedIn: https://www.linkedin.com/in/madison-levine-2b961317/  Madison's Email Addresses: madison@integrateideas.com, madison@levinehearing.com  Resources Mentioned: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose' philosophy, advocates for a different approach that places purpose above metrics. She demonstrates that practices focusing on their noble purpose outperform the competition and retain patients. In this episode, Lisa delves deeper into this concept, offering actionable insights for establishing a thriving practice driven by purpose. Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose. In this episode, Kevin and Lisa will discuss: - Why you need a noble purpose mindset - How to define your practice's noble purpose - Storytelling techniques to fearlessly offer patients life-changing solutions - The mindset of top-performing practitioners - Best practices for creating an engaging patient experience - The differences between transactional practices and noble purpose practices - Scaling through tough times with patient impact stories - Strategies for improving employee engagement - Interview questions for hiring employees who will carry your purpose - Lisa's technique for realigning with your true north - How to create a noble sales purpose for your practice - And other topics… Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning.   Resources Mentioned: Lisa's Website: https://www.mcleodandmore.com/  Lisa's LinkedIn: https://www.linkedin.com/in/lisaearlemcleod  Lisa's Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/  THE ONLY THING If you're an audiologist who wants to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery. 

Are you losing patients to competitors with the latest tech? Staying on top of changing market dynamics can feel like trying to outrun a speeding train. To keep up, practice owners need a clear strategy to ensure growth and sustainability. Gary Rosenblum, President of Oticon, excels in driving innovation in the hearing care industry. In this episode, he offers insights gleaned from his extensive experience working with practices nationwide and shares proven strategies for how audiologists and hearing instrument specialists can set their practices apart and keep up in an ever-evolving marketplace. Gary Rosenblum has been President of Oticon since October 2016, driving forward the company's leadership in innovation, product quality, and customer support. Before joining Oticon, he led medical device and consumer healthcare ventures for Fortune 500 companies like Johnson & Johnson, Abbott Labs, and Pfizer. Starting his career in consumer healthcare, he now boasts 16 years of experience in the medical devices industry. In this episode, Kevin and Gary will discuss: - The current challenges for audiology and hearing aid practice owners  - The future of audiology and hearing aid practices - The KPIs driving success for audiology practices - Strategies for maximizing your practice's profitability - How to set your practice apart with the concierge approach - Oticon's approach to product development - Gary's advice for keeping up with the latest hearing aid technologies - Strategies for growth and sustainability  - Lead generation through community building - Oticon's initiatives for supporting practice owners  - How Oticon retains top talent - The promising future of the hearing aid industry - And other topics… Gary Rosenblum is the President of Oticon, a division of Demant, a leading name in hearing healthcare. Before joining Oticon, he led various medical device and consumer healthcare ventures for Fortune 500 companies such as Johnson & Johnson, Abbott Labs, and Pfizer. As Vice President at Johnson & Johnson, he managed medical devices, pharmaceuticals, and consumer products for hospital systems on the West Coast. Although he has accumulated 16 years of experience in the medical devices industry, he launched his career in consumer healthcare. Gary formerly served as Chairman of the Hearing Industries Association.  Resources Mentioned: Gary's LinkedIn: https://www.linkedin.com/in/gary-rosenblum-a682494/  The Hearing Journal: https://journals.lww.com/thehearingjournal/pages/default.aspx  The Hearing Review: https://hearingreview.com/  Oticon Business Enhancement Support PLUS (BES+) Rewards Program: https://www.oticon.com/professionals/besplus-form  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ THE ONLY THING If you're an audiologist who wants to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery. 

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Having clarity of purpose plays a crucial role in sales. Tapping into your purpose not only provides salespeople direction and motivation but also helps build stronger relationships with customers and colleagues. In this conversation, Lisa Earle McLeod (also our Ep 031 guest) returns to the show to discuss the transformative power of purpose-driven selling, the importance of reflection in sales, and how sales leaders can foster a culture of customer impact and employee significance. She emphasizes that sales isn't just about serving customers but about improving their lives and the lives of their customers. Lisa highlights the role of sales leaders in reframing the sales conversation to align with purpose. By asking the right questions and translating sales numbers and KPIs into customer impact, sales leaders can help their teams understand the significance of their work and drive better performance. Lisa believes that revenue and shareholder value naturally follow when companies prioritize customer satisfaction and well-being. In this episode, you'll learn: - The transformative power of purpose-driven selling - Why sales isn't just about serving customers but about improving their lives - Questions for sales teams to reflect on to unpack both wins and losses. - The power of sharing how a team's work made a difference in the lives of their customers helps employees feel a sense of significance and motivation. - The value of translating numbers into customer impact helps employees understand the value of their work. - Why salespeople want to be part of something bigger than themselves and for their work to matter Additional Resources: Lisa on LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ Lisa on Twitter: https://twitter.com/lisaearlemcleod Learn more about Lisa: https://www.mcleodandmore.com/ Lisa's Books: Selling with Noble Purpose; Leading with Noble Purpose Lisa Earle Mcleod is a best-selling author, strategy consultant, keynote speaker, executive coach, and founder of McLeod & More, Inc. Recognized as the creator of the Noble Purpose business philosophy, Lisa helps leaders and organizations amplify purpose and meaning while driving financial performance. She is a popular keynote speaker and a prolific writer who has authored five books in five genres (leadership, sales, personal growth, conflict resolution, and humor), including the best seller Selling with Noble Purpose. Jump into the conversation: [00:01:18] Understanding Purpose and Its Importance in Sales [00:07:16] Playing the Long Game [00:12:21] Why Specificity (Depth of Knowledge) is Sexy [00:16:46] Metrics Beyond Revenue & Win Rates [00:22:43] How to Properly Ask for Referrals [00:25:11] Three Questions to Unpack Wins and Losses [00:34:58] Difference of Serving and Improving the Customers

At a time when the world of work is more stressful than ever, how can leaders avoid burning out? To talk about that, Linda Nazareth is joined on this episode by Lisa Earle McLeod and Elizabeth Lotardo, authors of the book Selling with Noble Purpose. The discuss the ways that  leaders can and should be purpose-driven, but do it in a way that will ultimately be a good thing for all parties involved. GUESTS: Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche. She is the author of Selling with Noble Purpose and an expert in sales transformation. Learn more about Lisa's work here. Elizabeth Lotardo is a researcher and consultant who helps organizations drive revenue and engagement. She is the co-author of Selling with Noble Purpose and holds a master's degree in Industrial and Organizational Psychology. Connect with Elizabeth here. LINKS: https://www.wiley.com/en-sg/Selling+With+Noble+Purpose%3A+How+to+Drive+Revenue+and+Do+Work+That+Makes+You+Proud%2C+2nd+Edition-p-9781119700890#:~:text=Using%20real%2Dworld%20data%2C%20compelling,on%20internal%20targets%20and%20quotas.  

When you speak with a client, do they think you're there to help them, or to drive them to a close? Because buyers can tell. They hunger for sellers who deliver insights that support their goals and their business — and not a pop-in with bagels and coffee. The most effective sellers understand that they need to sell with purpose — and It all starts with your SKO. Our guest, Lisa Earle McLeod, founder of McLeod & More and author of five bestselling books, including Selling With Noble Purpose, talks about the concept of selling with purpose and how sales leaders can bring this concept into their SKO.. She shares three tips for creating an unforgettable SKO that celebrates success, while bringing sellers together to achieve higher performance. Here's a hint: it all starts with understanding the difference that selling makes in your customer's lives. Join us as we discuss:Transforming SKOs and sales culture with a purpose-driven approachPrioritizing emotional connection throughout SKOs to drive home purposeThe importance of reinforcement

When you speak with a client, do they think you're there to help them, or to drive them to a close? Because buyers can tell. They hunger for sellers who deliver insights that support their goals and their business — and not a pop-in with bagels and coffee. The most effective sellers understand that they need to sell with purpose — and It all starts with your SKO. Our guest, Lisa Earle McLeod, founder of McLeod & More and author of five bestselling books, including Selling With Noble Purpose, talks about the concept of selling with purpose and how sales leaders can bring this concept into their SKO.. She shares three tips for creating an unforgettable SKO that celebrates success, while bringing sellers together to achieve higher performance. Here's a hint: it all starts with understanding the difference that selling makes in your customer's lives. Join us as we discuss:Transforming SKOs and sales culture with a purpose-driven approachPrioritizing emotional connection throughout SKOs to drive home purposeThe importance of reinforcement

 Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

 Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Inspired by the article from July 26, 2023 titled How to Be a Purpose-Driven Leader Without Burning Out by Lisa Earle McLeod and Elizabeth Lotardo on the Harvard Business Review website.Key points from the article:When you interact with your employees, ask how what they need to get stuff doneAssist your team's decision-making process through purpose-focused questionsPut more of your time and calories into team members that will respond moreRemember...Hope is not a planWork a shared processNo egosNo silosMore at kevtalkspod.com

In this cross-over episode, we're sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north' is improving life for customers- you'll actually wind up making more money. Successful salespeople want to know that what they're doing counts for something- that their work matters. If what you are selling is being bought by customers, you're improving their lives. Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose. We discuss: 3 questions to ask that every salesperson should be able to answer The real reasons salespeople leave their jobs How the noble seller differs from the transactional seller The difference between customer-centricity and purpose-driven sales Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it The “it” that customers really want you to get to… What mistaking profit for their purpose signals to your salespeople and employees Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes Why the people that have bought from you before are the key to understanding how your products make a difference Sales managers as the “front-line belief builders” Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What is Noble Purpose?An organization's Noble Purpose explains why it exists.It is a clear and concise statement of what the organization does to improve the lives of its customers.Noble Purpose is at the foundation of every strategy and is the prime consideration of every decision made at work.Why is having a Noble Purpose for your organization important?Having a Noble Purpose is just the right thing to do.A well-animated Noble Purpose enables people in the organization to answer “Yes or No” in an aligned way.Having a Noble Purpose attracts and retains talent, especially from the younger generations.Organizations with a well-animated Noble Purpose are more successful and more profitable. They outperform organizations that lack Noble Purpose by 400%.How do you establish and animate a Noble Purpose?Senior Leaders Develop a working draft of the organization's Noble Purpose, and if needed, the organization's Vision and Principles, to complete the PVV – the Purpose, Vision, and Values.Senior Leaders socialize the working draft of the Noble Purpose by sharing it with small groups across the company, getting feedback, modifying as appropriate, and ultimately publishing the organization's official Noble Purpose. In Lean terms this is known as Nemawashi.Under the direction of Senior Leaders, the organization fully animates the PVV, by including it in the new hire orientation, in leadership training, in decision-making processes, in performance management systems, in communication campaigns, and in many other ways.Key ToolsWrite us at info@tplshow.org for a free guide on how to establish and animate a Noble Purpose in your organization. Ask for the What-Why-How for Noble Purpose."Leading with Noble Purpose", by Lisa Earle McLeod.Jim Stengel partners with Milward Brown on a 10 year study of organizational success and learns that "ideals" have a significant and positive impact on positive results.If you like our show, please give us five stars, write a review, and share our show with a friend. We are really interested in your feedback. Thanks so much for listening.The TPL Show is a subsidiary of Avanulo, a global consulting firm that helps its clients overcome challenges and achieve excellence with intentional culture.

The world and our species are at a critical turning point, and it is down to us as consumers to ensure major businesses change their way of doing business in order to put people and the planet first. The business shareholder primacy model and leadership behaviours must change. Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose' has been a game changer across the globe and her expertise has been showcased on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought-after keynote speaker and author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays. Join us as we discuss our roles as consumers, employees, and leaders in helping business become noble in their people and planet focus and help us shift to a more positive trajectory.

The world and our species are at a critical turning point, and it is down to us as consumers to ensure major businesses change their way of doing business in order to put people and the planet first. The business shareholder primacy model and leadership behaviours must change. Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose' has been a game changer across the globe and her expertise has been showcased on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought-after keynote speaker and author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays. Join us as we discuss our roles as consumers, employees, and leaders in helping business become noble in their people and planet focus and help us shift to a more positive trajectory.

Click here to buy your copy of How To Have Difficult Conversations About Race! You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. McLeod & More Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Follow Lisa on LinkedIn Kwame Christian With Lisa Earle McLeod

Click here to buy your copy of How To Have Difficult Conversations About Race! You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. McLeod & More Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Follow Lisa on LinkedIn Kwame Christian With Lisa Earle McLeod

This episode of the Revenue Harvest Podcast with Nigel Green features Lisa Earle Mcleod, author of Selling with Noble Purpose. Leaders must point toward a noble purpose as their true north because the numbers are lagging indicators of the beliefs and behaviors of the sales team.The great thing is that you can train for belief and behavior. When people have a strong purpose about how to help others, it stops being about themselves and about others. It is from this core that you can build upon sales skills.To create a reorientation in your salespeople, start by asking the question, "how will this customer be different after doing business with you?" Finding the answer to this question requires sellers to look deeper and realize that making it about others creates true impact which translates to even better numbers. You can connect with Lisa in the links below:LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/Amazon book link: https://www.amazon.com/Selling-Noble-Purpose-Earle-McLeod/dp/8126565144Purpose-Driven Sales: https://www.linkedin.com/learning/purpose-driven-salesWebsite: https://www.mcleodandmore.com/ To hear more episodes of The Revenue Harvest Podcast, you can visit http://www.therevenueharvest.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc.P.S. Here are 2 ways I can help you:1) Check out my book: www.therevenueharvest.com2) Connect with me on LinkedIn, where I post daily about sales leadership: https://www.linkedin.com/in/revenueharvest/ HIGHLIGHTS Teach a noble purpose to make great sellersPassion and purpose are two different thingsAsk 'how will this customer be different after doing business with us?'Purpose-driven sales: More effective and more job satisfactionShare customer impact stories QUOTESLisa: "What we found over time, that first study was the tipping point. This noble purpose is the differentiator for top performers. But, what we found over time, is it can actually be taught to everyone else."Lisa: "You're looking for that wonderful mix of people who are interested in you, to become sellers for you, because they think oh, this really does make a difference, and also, as leaders, you've got to articulate it and reinforce it on a daily basis."Lisa: "Sellers with a sense of purpose bigger than money have greater resilience and greater tenacity. And here's why: we human beings are at our best when we know someone else is counting on us."Lisa: "A customer impact story is different. It's not about your offering and your seller is not the hero. A customer impact story is about how you made a difference in the life of a customer."

Our incredible guest this month is Lisa Earle McLeod!  Lisa is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.   Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.   Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001.  She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth.  Lisa has keynoted in 25 countries and authored over 2,000 articles.  She has made appearances on the Today show and the NBC Nightly News, and her firm's work has been featured in Forbes, The Wall Street Journal, and NPR.   Lisa's newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.  

Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north' is improving life for customers- you'll actually wind up making more money. Successful salespeople want to know that what they're doing counts for something- that their work matters. If what you are selling is being bought by customers, you're improving their lives. Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose. Listen as we discuss: - 3 questions to ask that every salesperson should be able to answer - The real reasons salespeople leave their jobs - How the noble seller differs from the transactional seller - The difference between customer-centricity and purpose-driven sales - Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it - The “it” that customers really want you to get to… - What mistaking profit for their purpose signals to your salespeople and employees - Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes - Why the people that have bought from you before are the key to understanding how your products make a difference - Sales managers as the “front-line belief builders” “When you have a noble purpose, when your true north is improving life for customers, you wind up making more money.” — Lisa Earle McLeod Selling, at its heart, is not about talking people into something they don't want. Selling, at its heart, is about finding the people who can benefit from what you have and making it easy for them. The data is fundamentally clear. The top salespeople are the people who want to improve life for their customers. The data tells us you will be more compelling, you will be more engaging, your win rate will go up, and you will ultimately close more deals. “A noble purpose seller starts a call thinking, How can I make a difference to this customer? A transactional seller starts a call thinking, How can I close this deal?” — Lisa Earle McLeod Raise your Mental Selling acumen with us at Apple Podcasts, Spotify, on our website, or anywhere you get podcasts. Please rate our show — it really helps us!

Happy Monday, Let's Talk Sales listeners! This week's guest is a returning friend of the pod–Lisa Earle McLeod! Lisa is an executive advisor, strategy consultant, and keynote speaker, and she's also written 5 best-selling books, including “Leading with Noble Purpose” and “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You […] The post Emotional Leadership with Lisa Earle McLeod appeared first on Criteria For Success.

Noble Purpose: A conversation with Lisa McLeodLisa Earle McLeod [Mc-Loud] is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

Flute 360 | Episode 182: “Let's Talk Music Business with Eric Branner!” In today's episode, Eric Branner and Heidi Begay talk about what it takes to be a successful musicpreneur! This episode is for you, if you are wanting to move the needle forward in your music business and unsure of how to start. We discuss topics such as focus, owning your value, and time management skills. Eric is completely candid and a foundation of knowledge! Peek inside this CEO's mind, so you can learn from one of the industry's leaders! Finally, go to fons.com to see if Eric's services would be a good fit for your flute studio! Fons helps with your studio's administrative tasks, such as scheduling and invoices. Since you'll be saving time with less paperwork, now you'll have more time for lesson planning and playing with your students! E182– Resources Mentioned: The Ultimate Music Business Summit Fons Book: “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud!” by Lisa Earle McLeod with Elizabeth Lotardo Flute 360's Sponsors: Fons – Payments and Scheduling on Autopilot! Thank you, Eric Branner, for your support! Heidi's Corporate Sponsorship Webinar held on 12/15/21 at 6:00 PM CST! Click here to get on the mailing list for the event! Follow Flute 360! Join the Flute 360 Newsletter! Follow Flute 360 via Instagram! Subscribe to the Flute 360's YouTube Channel! Heidi's Website

LisaMcLeod.m4a In this episode I speak with author of "Selling with Noble Purpose," whose wakeup call came when she heard the tributes to her school teach mother at her funeral, when Lisa was 29 and pregnant and was moved to ask herself what her own purpose might be. https://www.mcleodandmore.com/

Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.     Lisa helps leaders around the world increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.   Lisa founded her own firm, McLeod & More, Inc. in 2001.  She works with teams at organizations like Sales Force, Cisco, Roche, Volvo, and Dave & Busters.  Lisa has keynoted in 25 countries and authored over 2,000 articles and is a regular contributor for The Harvard Business Review and Forbes.  She has made appearances on the Today show and the NBC Nightly News, and her firm's work has been featured in The Wall Street Journal, and NPR.   Contact Lisa: LinkedIn

Lisa Earle McLeod, best selling author of five books, talks about how companies that lead with a Noble Purpose outperform their competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy episode 300, Let's Talk Sales listeners! To celebrate this exciting milestone, we have on Lisa Earle McLeod of McLeod & More to discuss finding your noble purpose. Lisa is an advisor, consultant, and speaker who works with senior executives and sales teams around the world. She is the author of five bestselling books and […] The post Finding Your Noble Purporse with Lisa Earle McLeod appeared first on Criteria For Success.

Are salespeople “coin operated”? Not the best ones. Lisa Earle McLeod has made a quest to find out what makes top-performing salespeople really stand out. The best ones have Noble Purpose. In her book, Selling with a Noble Purpose she does deep dive into understanding the difference between a sales force that’s merely effective and one that’s truly outstanding. It comes down to living your noble purpose. In this conversation we unpack how to define your noble purpose, how to dedicate your time to it, and how to move forward. Great conversation. The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. https://tenbound.com/ Get fresh updates each Tuesday (and sometimes on Friday).. subscribe to the Sales Development Newsletter for weekly updates and new SDR research! http://eepurl.com/cPHLsb#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement

Lisa Earle McLeod is the author of Selling with Noble Purpose, she works with organizations around the world to improve competitive differentiation and emotional engagement. Her clients include SalesForce, Volvo, Roche, Pfizer and Dave and Busters. Website: https://www.mcleodandmore.com/   LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/

In this episode, I speak with Lisa McLeod and Elizabeth Lotardo about what it means to make a difference by leveraging our noble purpose and having the courage to show up as our authentic selves. Our noble purpose is how we make a difference when we're at our best and in the service of something bigger than ourselves. While their work focuses on sales, we can all do this work (and need to do the work) to clarify our purpose and show up aligned with our best self and purpose. We also talk about how to scale this by moving from numbers and logic to emotion and belief, why The Greatest Showman is a metaphor for everything good in life, and tangible things we can do now to be more effective. The post Episode 11 – Lisa Earle McLeod & Elizabeth Lotardo on Making a Difference by Showing Up Authentically and Anchoring on Our Noble Purpose appeared first on Dr Rosie Ward.

In this episode, I speak with Lisa McLeod and Elizabeth Lotardo about what it means to make a difference by leveraging our noble purpose and having the courage to show up as our authentic selves. Our noble purpose is how we make a difference when we’re at our best and in the service of something bigger than ourselves. While their work focuses on sales, we can all do this work (and need to do the work) to clarify our purpose and show up aligned with our best self and purpose. We also talk about how to scale this by moving from numbers and logic to emotion and belief, why The Greatest Showman is a metaphor for everything good in life, and tangible things we can do now to be more effective. The post Episode 11 – Lisa Earle McLeod & Elizabeth Lotardo on Making a Difference by Showing Up Authentically and Anchoring on Our Noble Purpose appeared first on Dr Rosie Ward.

Today's guest on the Sales Vitamin Podcast is Lisa Earle McLeod and you are in for a treat.  Lisa is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. My conversation with Lisa was really eye opening.  She has spent two decades helping leaders increase competitive differentiation.  She gets it when it comes to recognizing that making money and a profit are not silos. Her work debunks the myth that money is the primary motivation for most employees.  She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.  Lisa's work history is really impressive.  She's a former Procter & Gamble Sales Leader.  She has keynoted in 25 countries and authored over 2,000 articles.  She's been seen on NBC Nightly News and featured in Forbes, the Wall Street Journal and NPR. What we discuss in this episode:What is Noble Purpose.The connection between purpose and profit. Sales Culture. 3 keys to the noble purpose. The game changing question.Managing the noble purpose. 3 key sales changes. Advice for those going into sales. Measuring the noble purpose.One sales vitamin.  Lisa outlines in this episode what it means to sell with a Noble Purpose and how that equates to winning and keeping more customers.  She discusses her game changing question and 3 keys to selling with a noble purpose and much, much more. Connect with Lisa Official WebsiteBuy The Book

Purpose is your reason for being — why you do what you do. But noble purpose means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything. In this episode, I interview Lisa Earle McLeod, Founder and Keynote Speaker at McLeod & More, Inc., about how noble selling purpose utterly changes CX and EX for the better. Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free: - Find and share your customer impact stories - Ask how the customer will be different as a result of doing business with you - Open every meeting with 90 seconds featuring one of your customers to bring them to life for your team Check out these resources we mentioned during the podcast: - Lisa is the author of Selling with Noble Purpose - Lisa is a LinkedIn Learning instructor with courses like Leading with Purpose - Follow Lisa for her “Work on Purpose” newsletter Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

In this episode of Small Business Connections, Ann mentions; as the year comes to an end, you may be spending more time planning for what's next. That's why this is perfect timing for today's podcast with Lisa Earle McLeod. Together, they discuss how having a noble purpose can increase your morale AND your bottom line. Ann and Lisa dig into noble purpose as Lisa is the global expert on purpose-driven business and the bestselling author of "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud." Lisa shares her expertise on PURPOSE as she answers these questions: Why do so many businesses think purpose is fluffy? What’s the biggest misconception about noble purpose? Does noble purpose fly in the face of capitalism? How does having a noble purpose influence sales results? How does purpose impact a business’s performance over time? With 19 years of research, 112 organizations transformed and 1.7 million people inspired, Lisa has a message worth sharing and most definitely worth implementing.   Follow Lisa McLeod: MacLeodandMore.com Ann shares, that this was one of her favorite conversations of the year because it made her think about her business's purposes and whether she is conveying this purpose to her ASMM Digital team in the right way. Thanks for listening and be sure to subscribe. The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world. To be on the show, please message Ann directly through LinkedIn. LinkedIn- https://www.linkedin.com/company/anns-social-media-and-marketing/ Learn More About ASMM Digital Marketing at http://asmmdigital.com Follow ASMM:  Twitter- http://twitter.com/BrennanAnnie Facebook- http://facebook.com/ASMMDigital Instagram- https://www.instagram.com/asmmdigital/ Subscribe to our podcast at https://podcasts.apple.com/us/podcast/asmmdigitals-podcast/id1513426991

Does your work have a Noble Purpose? Our guest today will help you to uncover and embrace yours, thus allowing you to celebrate that no matter the industry, your work does have meaning. Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://amzn.to/3lrE3rW In today's episode we discuss how to make sure you don't just have a transactional relationship with your work. That isn't sustaining. Instead, Lisa challenges us to understand how what you do makes a difference, how you do it differently than your competition, and how remembering how you feel on your best days at work defines your Noble Purpose. Learn more: https://www.linkedin.com/in/lisaearlemcleod/ https://twitter.com/LisaEarleMcLeod https://www.instagram.com/lisaearlemcleod/  

Lisa is the author of 5 books including the best sellers ‘Selling with Noble Purpose' and ‘Leading with Noble Purpose' In this episode of the ‘Better Presentations More Sales' podcast Lisa shares the benefits of ‘Noble Selling' by focusing on the outcomes customers enjoy from doing business with youLisa explains that ‘How will the customer be different by doing business with us?' - is the game changing question that leads the sales planning and call preparation. Noble Purpose drives competitive differentiation and emotional engagement - both recognised as key business success factors. Here are the connections for Lisa:Lisa's website: https://www.mcleodandmore.com/

In this podcast with Robbie, we discussed various topics of increasing importance on the changing landscape of business models and what all it entails. Lots of businesses are struggling to get their business model right. Robbie went into details on some pitfalls and some challenges. In this book, she lays out a clear and actionable summary with stories and playbooks that are easy to follow for the readers. It's a great watch for anyone who cares to learn about forever transactions. Robbie's Book: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter https://amzn.to/2HBjJG7 Robbie's Recommended Read: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod, Elizabeth Lotardo https://amzn.to/3jpitCU Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) by Jennifer Aaker , Naomi Bagdonas https://amzn.to/35Ez0xO 1776 by David McCullough https://amzn.to/31PxNmK John Adams by David McCullough https://amzn.to/3hXoQ0f The Purpose Driven Life: What on Earth Am I Here For? by Rick Warren https://amzn.to/31TNmKk Halftime: Moving from Success to Significance by Bob P. Buford (Author), Jim Collins (Foreword) https://amzn.to/2DoXQb3 Some of the many questions we covered: 1. Explain your journey to your current role? 2. Could you share something about your current role? 3. What does your company do? 4. What is the future of work, worker, and workplace? 5 How has the membership economy disrupted how we do business today? 6. What made you write this book? 7. What were some of the surprises you met during your journey through this book? 8. If I want to test myself through the subscription economy, what are my starting pointers? 9. What are some of the failures your encounter? 10. What is a picture-perfect scenario for covering your business model? 11. How prepared are consumer expectations when the business decides to shift its business model? 12. Why did you write THE FOREVER TRANSACTION after already writing THE MEMBERSHIP ECONOMY? 13. Why are subscriptions so popular right now? 14. How does the culture of a subscription-oriented organization differ from that of a more traditional organization? 15. What are some KPIs for successful implementation? 16. How to check if your business model is ripe for a subscription? 17. What are some cases where subscription is not appropriate? 18. What are 1-3 best practices that you think is the key to success in your journey? 19. Do you have any favorite read? 20. As a closing remark, what would you like to tell our audience? Robbie's BIO: Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international bestseller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. For more information about Robbie go to https://www.robbiekellmanbaxter.com. About #Podcast: Work 2.0 Podcast is created to spark the conversation around the future of work, worker, and workplace. This podcast invite movers and shakers in the industry who are shaping or helping us understand the transformation in work.

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Lisa Earle McLeod: Selling with Noble Purpose! Lisa Earle McLeod is the author of the global best seller, “Selling with Noble Purpose”. She works with organizations around the world, to help leaders drive revenue and do work that makes you proud. She's an expert is sales and emotional engagement. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Lisa Earle McLeod: Selling with Noble Purpose! Lisa Earle McLeod is the author of the global best seller, “Selling with Noble Purpose”. She works with organizations around the world, to help leaders drive revenue and do work that makes you proud. She's an expert is sales and emotional engagement. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Bio for Lisa Earle McLeodLisa Earle McLeod is a Strategy Consultant, Founder of McLeod & More, Inc., and author of Selling with Noble Purpose.Episode highlightListen in on how Lisa Earle McLeod refocuses businesses on innovating to make customers’ lives better. LinksEmail: lisa@mcleodandmore.comContact: https://www.mcleodandmore.com/contact/Website: www.mcleodandmore.comTwitter: https://twitter.com/LisaEarleMcLeodLinkedIn: https://www.linkedin.com/in/lisaearlemcleod/Quotes“[Nobility] is in the service of someone besides yourself or in the service of a cause bigger than yourself.”“Money matters, and when you make it for other people, that is a big day!” “If you have disdain for wealthy people, the likelihood of you becoming one of them is pretty small.”TakeawaysChildhood incidents:Lisa was 14 when she got her first job at Doughnut King and was entrusted with running the store alone. On one Saturday, a group of firefighters purchased all the doughnuts in the store. When the owner returned, Lisa loved the look on his face as he excitedly counted the money in the cash register. This inspired her to begin on her journey of “helping people make money.”In the middle of third grade, Lisa and her brother enrolled in a Hawaiian school for a month, where they were the only white kids. However, she was “welcomed graciously” and does so to any minority in her life.Groups you were born into and belonged to: Lisa was born into a middle-class family and there was a palpable disdain of wealthy people in her neighbourhood. While Lisa’s mother was an atheist, Lisa joined a faith called Unitarian Universalism. Temperament and personality influencesLisa claims she is an extrovert, a storyteller, and a seeker of solutions. With time, she has learnt to become a better listener and be more concise and open-hearted in her communication. A time I became aware that my way of doing things was cultural and specific to my cultural experienceLisa comes from a family of “over-talkers” and is used to people speaking over each other at dinner and is intrigued by households different from hers. Advice to an employer to work with meLisa claims that her best clients are those who have valuable offerings for their clients and want to:Differentiate and stand out in the marketHelp their team be laser-like focused on customersBuild a tribe of people who are so emotionally engaged and excited about their job that they think and talk about it with prideMore great insights from our guest! Lisa recommends downloading and using the whitepapers from her website to incorporate noble purpose into your business!

Today I am joined by author Lisa Earle McLeod who has written two books in the last few years on ‘noble purpose.’ Much of her early career was spent in the sales department of a large firm, but in 2001 Lisa started her own company, McLeod & More. In this episode, we discuss the key … Continue reading 111 – Noble purpose →

Lisa Earle McLeod, founder of McLeod & More and author of bestseller Selling with Noble Purpose, joins Collin Stewart on the Predictable Revenue podcast. Lisa Earle McLeod is the global expert in bringing purpose to life for sales-driven organizations. She shares why crisis is the death of transactional sales (0:46), the metaphorical mint for bad “commission breath” (4:26), how to sellers can find their own “noble purpose” (12:36), the impact that has on the business and seller (19:40), the customer impact story you need to be telling your prospects (27:00), and the one question sales managers need to ask in sales reviews that will improve both sales rep performance and reliability of pipeline (38:22).   SHOW NOTES:  More on pipeline reliability: How zendesk is able to forecast revenue within 1%   Another perspective on selling less and supporting the customer more: How to deliver empathy as a prospector and increase sales How to structure outbound if your sales are highly transactional: Building an outbound program right the first time

Read the complete transcript on the Sales Game Changers Podcast website. This is a replay of the Creativity in Sales Webinar hosted by Fred Diamond, Host of the Sales Game Changers Podcast, on May 29, 2020. It featured author of Selling with Noble Purpose and Leading with Noble Purpose author Lisa Earle McLeod. LISA'S TIP TO EMERGING SALES LEADERS: "The beauty of being in sales is you make a difference to customers every single day and you're part of the economic engine that the country needs very desperately right now. Right now, decouple your self-esteem from your ability to hit a target. Targets matter, money matters but they can't be the only source of your self-esteem right now. We owe it to the world to put forward right now the most emotionally engaging higher purpose, compassionate, empathetic, assertive sales teams that the world has ever seen."

Lisa Earle McLeod is an expert in motivating and leading organizations. She helps organizations accelerate revenue growth, increase competitive differentiation and ignite emotional engagement with a customer-driven methodology called Noble Purpose. She's the author of several books, my favorite being Selling With Noble Purpose and also Leading With Noble Purpose. Research shows that organizations with a noble purpose bigger than money outperformed the market by over 350%. In fact, salespeople who sell with a noble purpose, whose intention is to improve the lives of their customers, outsell target focus salespeople. On this episode, Lisa shares the steps you can take to start selling with noble purpose when coming out of a crisis. Lisa and I share so many views in common. I think you'll really enjoy this discussion

Sales Leadership expert Lisa Earle McLeod authored the Noble Purpose series after her research revealed organizations driven by a Noble Purpose outperformed their competition. Lisa’s firm has worked with organizations like Cisco, Paccar, and Dave & Busters to grow sales with the power of Noble Purpose.A powerful keynote speaker, Lisa McLeod has rocked the house for giants like Google and Roche, as well as franchises, non-profits, and associations. She has delivered programs in over 25 countries around the world. McLeod’s programs are consistently the highest rated programs of major conferences. With her insight and passion for giving back to the world through she has delivered keynotes to audiences as large as 10,000 because.

Sales Leadership expert Lisa Earle McLeod created the Noble Purpose Methodology after her research revealed organizations driven by Noble Purpose outperformed the market by over 350%. Selling with Noble Purpose has been a game changer at global firms like Flight Centre, Hootsuite, and Roche.

I don’t know about you, but when I hear the word noble, there’s a couple of images that spring to mind. There’s images of knights or soldiers defending kingdoms, and images of people like Mother Theresa placing their own needs aside for the needs that they can see in the world. In the mix of these images, I can guarantee that one of the last images to spring to mind, is that of a salesman. But in this episode of Decoding Purpose, I certainly had a new perspective from guest Lisa McLeod on how the word noble epitomises something much more personal, accessible and individual to each and every person - beginning with the sales people!A global expert in operationalising purpose, Lisa introduced Noble Purpose® to the world in her best selling book, Selling with Noble Purpose. Her research demonstrates how organisations with a purpose bigger than money make more money and generate greater customer and employee engagement.Following spending time with some incredible high performing sales people, Lisa realised that those who could connect what they were selling with the people they were selling to, produced bigger results than their counterparts.“I was trying to find language to describe the emotion these people had that propelled them to go the extra mile, and actually be more assertive, than some of their counterparts because they were what we came to call true believers. It was the nobility of that, I’m here because patients need me, I’ve got to sell this drug because patients need it. Or later we built an adventure travel company and it became “our trips change peoples lives! I’ve got to sell more, I want more lives to be changed!” That feeling was common in the top performers and we needed a word to capture that, and noble became the perfect word.”Lisa’s newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers. This episode of Decoding Purpose was yet another incredible dive into this topic with endless facets.Follow the link below to listen to Episode 16 of the podcast.

Do you have a sense of purpose or do you just show up to sell stuff? Lisa Earle McLeod is an expert in motivating and leading organizations. She helps organizations accelerate revenue growth, increase competitive differentiation and ignite emotional engagement with a customer-driven methodology called Noble Purpose. Research shows that organizations with a noble purpose bigger than money outperformed the market by over 350%. In fact, salespeople who sell with a noble purpose, whose intention is to improve the lives of their customers, outsell target focus salespeople.On this episode, Lisa shares the steps you can take to start selling with a noble purpose. You're going to learn a ton of amazing insight from Lisa Earle McLeod! Listen and Discover >The greatest misconception people have when it comes to motivating sales organizations >Why the selling with noble purpose methodology works. > If your organization is really customer focus. > What to do if you’re being commoditized. > Why most of today's sales training methods are outdated. > And much more...

In this episode, I talk with Lisa Earle McLeod, a global expert on purpose-driven work. She is the author of five books, including the bestseller: Selling with Noble Purpose and we will be talking about how you can lead with a noble purpose, and how by doing this, you can improve your engineering career and […] The post TECC 199: How Engineering Professionals Can Lead with Noble Purpose appeared first on Engineering Management Institute.

Visit christineschlonski.com for full show notes, transcript and resources mentioned and a great gift. Lisa Earle McLeod is the global expert on purpose-driven business. She is the author of five books, including the bestseller: Selling with...

Visit christineschlonski.com for full show notes, transcript and resources mentioned and a great gift. Lisa Earle McLeod is the global expert on purpose-driven business. She is the author of five books, including the bestseller: Selling with Noble Purpose. Lisa has spent two decades helping leaders increase emotional engagement and competitive differentiation. She developed the Noble Purpose methodology after her research revealed, purpose-driven organizations outperform their competitors.

Visit christineschlonski.com for full show notes, transcript and resources mentioned and a great gift. Lisa Earle McLeod is the global expert on purpose-driven business. She is the author of five books, including the bestseller: Selling with Noble Purpose.  Lisa has spent two decades helping leaders increase emotional engagement and competitive differentiation. She developed the Noble Purpose methodology after her research revealed, purpose-driven organizations outperform their competitors.

Visit christineschlonski.com for full show notes, transcript and resources mentioned and a great gift. Lisa Earle McLeod is the global expert on purpose-driven business. She is the author of five books, including the bestseller: Selling with Noble...

Hey, Boss! I'm so thrilled to have Melyssa Griffin on the show today, as she is the true definition of defining success on your own terms.   If you think you need to hustle harder, make more money and push yourself to your limits, Melyssa offers a different and more fulfilling path to true achievement.   With a community of over 200,000 business owners and self-development fanatics, former school-teacher turned entrepreneur Melyssa Griffin is a leading voice in the online business space. Entrepreneur Magazine calls her a “Pinterest Superstar” and Business Insider named her a “Savvy Millennial.” Within 4 years, Melyssa grew her website into a multi-million dollar company, and is now on a mission to help entrepreneurs and everyday world-changers grow a meaningful life and business.   I'd love for you to share this episode and your takeaways, so be sure to tag us on Instagram - @SunnyLenarduzzi and @melyssa_griffin. And I'll be sure to share your comments and reviews on my Instagram Stories as well. Also, please make sure to give us a review on iTunes (or Google Play, Stitcher, Android, TuneIn, Spotify).   Let's dive in!   You can find the Show Notes for this episode HERE ____________________________________________ RESOURCES & LINKS MENTIONED IN THIS EPISODE:   Melyssa Griffin's website   Pursuit With Purpose Podcast   Melyssa's Instagram post about success and achievement   Books:   "Leading with Noble Purpose" by Lisa Earle McLeod   "So You Want to Talk About Race" by Ijeoma Oluo   Free Training:   My Free Masterclass on “How to 100x Your Subscriber Base and Double Your Revenue Using YouTube”   Sunny Lenarduzzi's YouTube Channel   _____________________________________________ Say hi to Sunny Lenarduzzi on social: Facebook: https://www.facebook.com/SunnyLenarduzzi/ Snapchat: https://www.snapchat.com/add/sunnylenarduzzi Twitter: https://twitter.com/SunnyLenarduzzi YouTube: https://www.youtube.com/user/SunnyLenarduzzi Instagram: http://instagram.com/sunnylenarduzzi/   Sign up to my FREE TRAINING on How to 100x Your Subscriber Base and Double Your Revenue Using YouTube.   Join our community in “Be Your Own Boss Mastermind” Facebook Group here: http://www.byoboss.today   Listen to The Sunny Show Podcast here: iTunes Google Play Stitcher Android TuneIn Spotify          

In this episode Barb interviews Lisa Earle McLeod, Sales Speaker and Author of Selling with Noble Purpose.

The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for top salespeople and doing good by the world runs a distant second. In this episode, we discuss why that belief is wrong. Topics include: Understanding why neither money nor philanthropy should be your primary focus The three discovery questions that can uncover your noble purpose How focusing on your customer’s condition will help you outperform your competition Why people are desperate to be part of something bigger than themselves Lisa Earle McLeod is the thought leader who introduced Selling with Noble Purpose into business. She is an author, business consultant, and keynote speaker. Her clients include Google, Roche and Dave & Busters. Learn more about Lisa at Twitter (https://twitter.com/LisaEarleMcLeod) (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

  Lisa Earle McLeod                 Stop Creating Happy & Excited Employees, Said No CEO E-V-E-R  Your job is not just about making money. If it’s the only thing, you’re doing the wrong thing. When finances are the primary driver of an organization everyone suffers, because over the long term the best you will achieve is mediocrity. Once you translate your organization’s focus into its noble purpose, employees begin to find an excitement and drive in what they are doing. It is simple to provide good customer service, but it’s not easy to figure out how to treat your customers in amazing ways that keep them loyal, dedicated and coming back. Finding your noble purpose provides employees the impetus to care about the impact they are having on customers. They want to stand out. They want to be remarkable. On the other hand, you could always have cross-selling as an integral part of your strategy, when in fact understanding the needs of your customers should have the result of cross selling. Understand the difference? Are you sure you’re as ‘customer centric’ as you keep professing? The greatest innovations that have affected our lives were led by passionate people who were excited about what they were trying to achieve. Provide that noble passion for your team, and amazing, remarkable things just may happen to your bottom line. And your customers will be happy and thanking you!   You can learn more about Lisa McLeod and her work by clicking here.  If you'd like to check out her book Leading With Noble Purpose: How to Create a Tribe of True Believers on Amazon, click the link.   Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development                Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)    

Lisa Earle McLeod is the opening keynote speaker at Change Management 2017 and the author of "Leading with Noble Purpose." Lisa helps clients identify their noble purpose -- that is, how do they impact the lives of their customers? "When you make customer impact your noble purpose," says Lisa, "you actually make more money... Purpose-driven companies outperform the market by over 350%." Too often, companies are too attached to their business model, which "will destroy you." Lisa makes a compelling comparison between Blockbuster's attachment to its retail model and Netflix's dedication to bringing great entertainment to customers.As a bonus, Lisa touches on how "the ability to attract top talent has become [a market] differentiator" for businesses today.SolutionsIQ's Evan Campbell hosts at Change Management 2017 in New Orleans, Louisiana.About Agile AmpedThe Agile Amped podcast series brings Agile news and events to life. Fueled by inspiring conversations, innovative ideas, and in-depth analysis of enterprise agility, Agile Amped provides on-the-go learning – anytime, anywhere. To receive real-time updates, subscribe!Subscribe: http://bit.ly/SIQYouTube, http://bit.ly/SIQiTunes, http://www2.solutionsiq.com/subscribe...Follow: http://bit.ly/SIQTwitter Like: http://bit.ly/SIQFacebook

'Noble embodies what we're trying to do here because it is about being in the service of others but in this case in business... Noble Purpose is about the impact you have on customers.' Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her book Selling with Noble Purpose embodied everything she'd learned and passionately believed in her career as a sales consultant, that selling is for the benefit and the maximum impact for the customer, not just giving them what they think they want. 'It gives you more courage with your customers,' she explains. And there's a very clear parallel with writing for your readers, too.  There are some great examples too of how the book works with the business, with a useful taxonomy of ways in which she as the author can work with clients who've read the book and want more.  And if you're bored of me banging on about structure, you'll love Lisa's top tip for would-be business book authors: 'Think about what you're excited about and think about what you're angry about and just start writing. Everyone thinks they have to have this big outline for a book, you don't. Just sit at the keyboard, bang it out. Don't start at the beginning. If you've got something for the end in mind, start there. If you've got the middle in mind, start there. Just start.'

Are you achieving exceptional sales numbers? If not, then it may well be that you are not selling with a noble sales purpose. Whether you are an executive, manager or aspirational sales or business leader this show will ex-plain how organizations driven by a Noble Purpose have outperformed the market by over 350% and what you need to do to get it right. My guest Lisa Earle McLeod's bestselling book ‘Selling with Noble Purpose' has been a game changer at global firms like Flight Centre, Google, Hootsuite, and Roche. Lisa is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. Join us to find out how you can sell with noble purpose and drive revenue and do work that makes you proud.

Are you achieving exceptional sales numbers? If not, then it may well be that you are not selling with a noble sales purpose. Whether you are an executive, manager or aspirational sales or business leader this show will ex-plain how organizations driven by a Noble Purpose have outperformed the market by over 350% and what you need to do to get it right. My guest Lisa Earle McLeod's bestselling book ‘Selling with Noble Purpose' has been a game changer at global firms like Flight Centre, Google, Hootsuite, and Roche. Lisa is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. Join us to find out how you can sell with noble purpose and drive revenue and do work that makes you proud.

My guest on today’s podcast, Lisa Earle McLeod, is a good friend and the author of five books including Selling with Noble Purpose and Leading with Noble Purpose. Her consulting company created the concept of Noble Purpose which is a declarative statement about the impact an organization has on its customers. It incorporates telling the market what your company stands for and why your organization exists. Lisa is an expert in sales and leadership. She writes for Forbes.com and she has been featured on NBC Nightly News, the Today show and Good Morning America. She has delivered keynote speeches all over the world for Apple, Pfizer, Hootsuite and many other well-known organizations.      What does Bring Your Whole Self to Work Mean to Lisa? The phrase bring your whole self to work makes Lisa feel relaxed. She relates it to her job as sales manager for a college newspaper when she was authentically herself without being conscious of it. In contrast to her first “real job” after college (in sales in the 1980s) where she felt she had to become a different person to fit in. An exercise she found exhausting. Lisa finds it fascinating that mindset, words and behavior can completely change the outcome of a situation. When she realized the culture of a company resides in the language and interactions it had a profound effect on her. Even with this understanding, she found it hard to be authentic within her own business because she thought her clients expected her to be a certain way. Back in the mid-1990’s, people weren’t having the ‘how to be authentic’ conversation at work. They may have been having it outside of work but not at work she says.    Bringing Her Whole Self Together Becoming a writer had never occurred to Lisa. She admits that somewhere along the line she missed the concept of great writing was made up of great ideas. When personal events inspired her to investigate meaning and purpose, she took a class on how to get a book published. She solicited advice from friends and shortly after doing so, her first book, Forget Perfect, just poured out of her. In her recent writing, she has connected her assertive business side with her purposeful side to create books that help leaders drive revenue by focusing on their noble purpose.  People want to hear the compelling story about what a company is doing to change people’s lives. Lisa wanted to show sales leaders how to create a company which is competitively differentiated so they could be unique in their space and all of their people would be on fire. Her advice for companies who wish to implement this ideology into their culture, she says to start with these three things 1. Name and claim your noble purposes 2. Tell your backstory and 3. Bring customers to life in your organization.   Resources: Mike Robbins Website Mike Robbins Podcast Mike Robbins on Facebook Mike Robbins on Twitter Mike Robbins Speaker Page McLeod and more Website Noble Purpose Institute Lisa McLeod on Twitter

Purpose, Leadership, Business, Relationships, Money   Summary   Does focusing on bringing value to others--actually placing their interests first--mean that you're more likely to lose out or be taken advantage of? Or, more likely to win big? We'll discuss that in our Thought of the Day. And later in today's interview, we'll talk with Lisa Earle McLeod, who has created a movement of “Noble Purpose” first in selling, and now in leadership. And the results? I'll bet you can guess? That and more on today's show. Bob's Thought of the Day   You'll discover:   Why Bob and his co-author John David Mann often say that “money is an echo of value.” The life-changing advice about making money Bob once received from an old mentor. Why the target is serving your customer, not making money. And why there's nothing naive  about that; but it's actually the most profitable way to do business! They key to experiencing immeasurable growth in your sales success and making more money.   Interview with Lisa Earle McLeod   You'll discover:   What it means to pursue a “noble purpose” and how it eliminates the false dichotomy between making money and making a difference. Why focusing on improving your customers' lives is more profitable than focusing on making money. A moving story about Lisa's Father in his final days and the impact he made on others through his business. Why you must move from a “money” story to a “meaning” story. A vital reminder that your business has a story. It starts with yourself and ends with the story you tell your customers. Why nobody ever created something interesting by asking, “How can we make more money?” but rather, “How can we help more customers?”   Click to Tweet   Discover how to lead with noble purpose by making money AND making a difference. Feat. @LisaEarleMcLeod Learn how to move from a “money” story to a “meaning” story. via @LisaEarleMcLeod Your business has a story. It starts with yourself and ends with the story you tell your customers. via @LisaEarleMcLeod   Interview Links   NobleSalesPurpose.comLEADING with Noble Purpose: How to Create a Tribe of True Believers by Lisa Earle McLeodSelling with Noble Purpose by Lisa Earle McLeodThe Triangle of Truth by Lisa Earle McLeodForget Perfect by Lisa Earle McLeodFinding Grace by Lisa Earle McLeodCheck out Lisa's blogFind out more about Lisa's speakingFind out more about the Noble Purpose Institute   Resources   GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Are you achieving exceptional sales numbers? If not, then it may well be that you are not selling with a noble sales purpose. Whether you are an executive, manager or aspirational sales or business leader this show will ex-plain how organizations driven by a Noble Purpose have outperformed the market by over 350% and what you need to do to get it right. My guest Lisa Earle McLeod's bestselling book ‘Selling with Noble Purpose' has been a game changer at global firms like Flight Centre, Google, Hootsuite, and Roche. Lisa is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. Join us to find out how you can sell with noble purpose and drive revenue and do work that makes you proud.

Are you achieving exceptional sales numbers? If not, then it may well be that you are not selling with a noble sales purpose. Whether you are an executive, manager or aspirational sales or business leader this show will ex-plain how organizations driven by a Noble Purpose have outperformed the market by over 350% and what you need to do to get it right. My guest Lisa Earle McLeod's bestselling book ‘Selling with Noble Purpose' has been a game changer at global firms like Flight Centre, Google, Hootsuite, and Roche. Lisa is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. Join us to find out how you can sell with noble purpose and drive revenue and do work that makes you proud.

Lisa Earle McLeod, says that top performers want to improve their customers' lives. She's created a sales leadership consultancy based on the notion of "noble sales." Do you believe you have something valuable to sell? Lisa shares points like: 1. Don't feel sleazy if you're selling something you believe in that can help someone. Customers have free will to pick and choose. 2. It's your job to present your products, services, and yourself in the very best way. 3. Even Thomas Jefferson was in sales. He and others behind the Declaration of Independence had to convince their "constituents" that they had a very valuable idea. So how'd they do it? Listen to CinderellaCEO's interview with Lisa McLeod and learn how to improve your customers' lives.

Lisa Earle McLeod, says that top performers want to improve their customers' lives. She's created a sales leadership consultancy based on the notion of "noble sales." Do you believe you have something valuable to sell? Lisa shares points like: 1. Don't feel sleazy if you're selling something you believe in that can help someone. Customers have free will to pick and choose. 2. It's your job to present your products, services, and yourself in the very best way. 3. Even Thomas Jefferson was in sales. He and others behind the Declaration of Independence had to convince their "constituents" that they had a very valuable idea. So how'd they do it? Listen to CinderellaCEO's interview with Lisa McLeod and learn how to improve your customers' lives.

Podcast 489: Selling with Noble Purpose with Lisa Earle McLeod by Greg Voisen

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Lisa Earle McLeod. The original live interview was 4/25/14. Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts.  In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative. Lisa began her career with Procter & Gamble, where she established herself as a sales leader and highly-skilled sales coach. She established her own firm in 1993. She's spent over 10,000 hours coaching sales people and leaders and has conducted over 500 workshops and keynotes. McLeod is the Sales Leadership expert for Forbes.com and the author of 4 bestselling books in three different genres: business, personal development, and humor. Lisa and her husband Bob live in Atlanta. They are the parents of two fabulous daughters. Lisa's website is http://www.mcleodandmore.com/ To order her book go to HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com      

Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative. Lisa began her career with Procter & Gamble, where she established herself as a sales leader and highly-skilled sales coach. She established her own firm in 1993. She's spent over 10,000 hours coaching sales people and leaders and has conducted over 500 workshops and keynotes. McLeod is the Sales Leadership expert for Forbes.com and the author of 4 bestselling books in three different genres: business, personal development, and humor. Lisa and her husband Bob live in Atlanta. They are the parents of two fabulous daughters. Lisa's website is http://www.mcleodandmore.com/

Howard Lewinter welcomes to the Wednesday Edition of Talk Business With Howard, Lisa Earle McLeod. Lisa is the author of the business book, Selling With Noble Purpose: How To Drive Revenue And Do Work That Makes You Proud. Most people believe that money is the primary motivator for top salespeople and that doing good by the world is a distant second. That belief is wrong. A Noble Sales Purpose (NSP) reveals the difference between a sales force that's merely effective and one that's truly outstanding. Lisa Earle McLeod is a sales leadership consultant and writes leadership commentary for Forbes.com.

The Triangle of Truth.  This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Lisa McLeod. The original live interview was 04/15/11. . author info- Business strategist Lisa Earle McLeod is an author, business consultant, syndicated columnist, media commentator and keynote speaker. For more information about the Executive Girlfriends Group, see http://www.executivegirlfriendsgroup.com