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3 episodes with ugg australia
2 episodes with ugg australia
2 episodes with ugg australia
2 episodes with ugg australia
2 episodes with ugg australia
Building a brand is about more than having a great product—it's about getting people to believe in it. Brian Smith, founder of UGG, knows this firsthand. What started as a niche surf product exploded into a globalphenomenon, but the real challenges came with scaling, staying ahead of competitors, and making the tough call to sell.In this episode, Brian shares the behind-the-scenes realities of growing a brand, navigating financial hurdles, and adapting to industry shifts. He unpacks the unexpected marketing move that changed everything, how he handled rapid expansion, and why the Oprah effect took UGG to an entirely new level. KEY TOPICSWhy fast-growing companies constantly need more money and how to prepare for it.How to build customer loyalty so strong that people market your product for you.The key decision that helped UGG stay ahead of copycats.How Brian Smith knew it was time to sell UGG. CHAPTERS00:00 – Intro: Defeating Bad Decision-Making in Life & Business06:15 – Brian Smith Returns: The Founder of UGG07:50 – How UGG Started: From Accountant to Entrepreneur10:12 – The First Sales Strategy That Completely Flopped12:31 – Struggles of Selling a New Product14:50 – The Sales Tactic That Changed Everything17:16 – Building Customer Loyalty19:12 – How Branding Decisions Can Make or Break a Business21:32 – Authentic Marketing: Why It Works23:48 – Expanding Beyond Surf Shops: Finding New Markets26:10 – How UGG Became a Status Symbol28:34 – What Most Business Owners Get Wrong About Growth30:55 – Why Scaling Almost Destroyed UGG33:19 – The Reality of Raising Capital 35:45 – Managing Investors & The Cost of Business Growth38:08 – Learning from Richard Branson: The Endless Need for Capital40:36 – Preparing to Sell UGG: The Decision to Exit42:59 – Negotiating the Sale: Finding the Right Buyer45:18 – Toxic Business Partners 47:45 – Corporate Takeover: What Happens After You Sell50:02 – The New Broom Syndrome: When a Brand Loses Its Identity52:28 – The Oprah Effect: UGG's Biggest Growth Moment53:27 – Brian's Top Decision-Making Tip for Business Owners55:59 – Where to Connect with Brian Smith56:13 – Key Takeaways57:53 – Message from the Producer SIGN UP FOR OUR FREE WEEKLY NEWSLETTER CONNECT WITH USwww.decidedlypodcast.comWatch this episode on YouTubeSubscribe on YouTubeJoin us on Instagram: @decidedlypodcastJoin us on FacebookShawn's Instagram: @shawn_d_smithSanger's Instagram: @sangersmith Thank you to Shelby Peterson of Transcend Media for editingand post-production of the Decidedly podcast. SANGER'S BOOK: A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact SHAWN'S BOOK: Plateau Jumping: What to Change When Change Is What You Want MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: www.decidedlywealth.com CONNECT WITH BRIAN SMITHWebsite: https://briansmithspeaker.com/“The Birth of a Brand” (Brian's book): https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brandLinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Instagram: @briansmithugg Facebook: https://www.facebook.com/BrianSmithUGGFounder/ Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School ofManagement he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported bootsamples and built the UGG Australia brand into a multi-million-dollar international enterprise. He sold in 1995, and the brand has continued to grow to exceed a billion dollars in annual sales.
"Pouehali" is an SBS Russian podcast where we talk about the waves of emigration from Russia and the Soviet Union. In the second season, we talk about the emigration of Jews from the USSR to Australia, which began in 1974. - "Поуехали" - это подкаст SBS Russian, в котором мы рассказываем о волнах эмиграции из России и Советского Союза. Во втором сезоне говорим об эмиграции евреев из СССР в Австралию, которая началась в 1974 году.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Join us for an exciting episode of the Business Elevation Show as we sit down with Brian Smith, the visionary Founder of the iconic UGG Australia brand. Brian's entrepreneurial journey is inspiring, having transformed a modest $500 investment into a multimillion-dollar international enterprise. UGG Australia has become synonymous with luxury and comfort, achieving over a billion dollars in annual sales for the past six years. Brian Smith graduated as a Chartered Accountant in 1978 in Australia, before moving to California in search of the next big opportunity. While studying at the UCLA Graduate School of Management, he identified a gap in the US market for sheepskin footwear, which sparked the inception of UGG. Over the next seventeen years, Brian's unwavering dedication and innovative approach propelled UGG into a global phenomenon. In this interview, we delve into Brian's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul, where we will explore his invaluable insights and strategies for aspiring entrepreneurs. Brian emphasises the importance of leveraging one's intrinsic assets and following one's passions to build a fulfilling and successful career. A sought-after keynote speaker and mentor to small business owners, Brian dedicates his time to educating and inspiring the next generation of entrepreneurs. He also enjoys spending quality time with his family and friends in Southern California, surfing, and contributing to the betterment of humanity. Tune in for an engaging and informative conversation with Brian Smith during which I will be wearing my favourite slippers!
In this episode of "Real Business Owners," Trevor Cowley sits down with Brian Smith, the visionary founder of UGG Australia, for an inspiring and insightful conversation. Brian shares his incredible journey from conceiving the idea of sheepskin boots on a Malibu beach to navigating the ups and downs of growing a global brand. Listen as Brian discusses the pivotal moments, tough decisions, and the unwavering perseverance that transformed UGG from a humble startup into a multi-billion dollar enterprise. Whether you're looking to scale your business or seeking inspiration to keep going, this conversation is a must-listen. Want to hear more from Brian? Take a look at his website: https://briansmithspeaker.com/ Link to Brian's Book: https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356 Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your business?Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com. Interested in fixing your credit? Visit SixtyDayCreditRepair.com.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Join us for an exciting episode of the Business Elevation Show as we sit down with Brian Smith, the visionary Founder of the iconic UGG Australia brand. Brian's entrepreneurial journey is inspiring, having transformed a modest $500 investment into a multimillion-dollar international enterprise. UGG Australia has become synonymous with luxury and comfort, achieving over a billion dollars in annual sales for the past six years. Brian Smith graduated as a Chartered Accountant in 1978 in Australia, before moving to California in search of the next big opportunity. While studying at the UCLA Graduate School of Management, he identified a gap in the US market for sheepskin footwear, which sparked the inception of UGG. Over the next seventeen years, Brian's unwavering dedication and innovative approach propelled UGG into a global phenomenon. In this interview, we delve into Brian's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul, where we will explore his invaluable insights and strategies for aspiring entrepreneurs. Brian emphasises the importance of leveraging one's intrinsic assets and following one's passions to build a fulfilling and successful career. A sought-after keynote speaker and mentor to small business owners, Brian dedicates his time to educating and inspiring the next generation of entrepreneurs. He also enjoys spending quality time with his family and friends in Southern California, surfing, and contributing to the betterment of humanity. Tune in for an engaging and informative conversation with Brian Smith during which I will be wearing my favourite slippers!
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Join us for an exciting episode of the Business Elevation Show as we sit down with Brian Smith, the visionary Founder of the iconic UGG Australia brand. Brian's entrepreneurial journey is inspiring, having transformed a modest $500 investment into a multimillion-dollar international enterprise. UGG Australia has become synonymous with luxury and comfort, achieving over a billion dollars in annual sales for the past six years. Brian Smith graduated as a Chartered Accountant in 1978 in Australia, before moving to California in search of the next big opportunity. While studying at the UCLA Graduate School of Management, he identified a gap in the US market for sheepskin footwear, which sparked the inception of UGG. Over the next seventeen years, Brian's unwavering dedication and innovative approach propelled UGG into a global phenomenon. In this interview, we delve into Brian's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul, where we will explore his invaluable insights and strategies for aspiring entrepreneurs. Brian emphasises the importance of leveraging one's intrinsic assets and following one's passions to build a fulfilling and successful career. A sought-after keynote speaker and mentor to small business owners, Brian dedicates his time to educating and inspiring the next generation of entrepreneurs. He also enjoys spending quality time with his family and friends in Southern California, surfing, and contributing to the betterment of humanity. Tune in for an engaging and informative conversation with Brian Smith during which I will be wearing my favourite slippers!
Brian Smith is the innovative entrepreneur behind UGG, the iconic footwear brand known for its luxurious sheepskin boots.Originally from Australia, Brian founded UGG in 1978, aiming to bring the relaxed Australian lifestyle to the United States. His vision and determination transformed UGG from a small business into a global sensation, beloved for its comfort, quality, and distinctive style.Brian's keen understanding of consumer trends and his dedication to creating premium products have cemented UGG's status as a timeless fashion staple.*The Founder Hour is brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply. Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.twitter.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour
Joining us on Luminate this week is Brian Smith. Brian is the founder of UGG boots, a brand that started from humble beginnings and went on to become a multibillion-dollar global icon. Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital to start, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past seven years. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul.” If you're an entrepreneur looking to build a successful brand, don't miss it!
In the latest episode of the Empowerography Podcast, my guest is Ruthie Davis. Ruthie Davis offers more than fashion and footwear, she offers a lifestyle that embodies the brand DNA that has been so carefully crafted over the years: to stand out, stand proud and stand tall, to set trends yet stay timeless. As a CFDA (Council of Fashion Designers of America) member and an AAFA's (American Apparel & Footwear Association) “Designer of the Year,” Davis designs footwear that is far from conventional. Every shoe is a piece of architectural art, all while staying true to the chic, modern and sporty designs that women worldwide have fallen for. Residing in New York City and President of her eponymous brand, Davis has the advantage of being a designer with an MBA and a woman who designs to empower women. After graduating from Loomis Chaffee Cum Laude, Davis earned a Bachelor's degree in English and Visual Arts from Bowdoin College. She went on to earn an MBA in Entrepreneurship from Babson's Olin Graduate School of Business, where she has been inducted into their “Entrepreneur Hall of Fame.” Davis honed her design and marketing skills by holding executive positions at Reebok, UGG Australia and Tommy Hilfiger before launching RUTHIE DAVIS in 2006. Today, the RUTHIE DAVIS brand is sold to clients across the globe direct-to-consumer at RUTHIEDAVIS.COM. Davis ensures unparalleled quality and craftsmanship every step of the way. Her custom designs have grown to be the top choice of celebrities, ranging from A-listers like Beyoncé, Lady Gaga, Zendaya, Ariana Grande, Mary J Blige and Demi Lovato, top-tier supermodels, influencers and actresses like Naomi Campbell, Halle Berry, Kendall Jenner, Laverne Cox, Madison Beer and Billy Porter, and world class athletes like Lindsey Vonn and Alex Morgan. In this episode we discuss shoe designing, community, the importance of giving back, mentorship and the Ruthie Davis Brand. Website - https://www.ruthiedavis.com/ IG - http://www.instagram.com/ruthie_davis "I'm a big believer in you gotta eat, sleep, drink what you do" - 00:04:10 "When I launched my brand, I actually called it Davis" - 00:29:12 "You know, I've never been that type of woman who competes with other women" - 00:45:30 Empowerography would like to offer you a discount code to one of our exclusive partners, Quartz & Canary Jewelry & Wellness Co. Please use CODE EMPOWER15 to receive 15% off upon check out at www.quartzandcanary.com. Quartz & Canary is truly the place, where spirituality meets style.
In the latest episode of the Empowerography Podcast, my guest is Ruthie Davis. Ruthie Davis offers more than fashion and footwear, she offers a lifestyle that embodies the brand DNA that has been so carefully crafted over the years: to stand out, stand proud and stand tall, to set trends yet stay timeless. As a CFDA (Council of Fashion Designers of America) member and an AAFA's (American Apparel & Footwear Association) “Designer of the Year,” Davis designs footwear that is far from conventional. Every shoe is a piece of architectural art, all while staying true to the chic, modern and sporty designs that women worldwide have fallen for. Residing in New York City and President of her eponymous brand, Davis has the advantage of being a designer with an MBA and a woman who designs to empower women. After graduating from Loomis Chaffee Cum Laude, Davis earned a Bachelor's degree in English and Visual Arts from Bowdoin College. She went on to earn an MBA in Entrepreneurship from Babson's Olin Graduate School of Business, where she has been inducted into their “Entrepreneur Hall of Fame.” Davis honed her design and marketing skills by holding executive positions at Reebok, UGG Australia and Tommy Hilfiger before launching RUTHIE DAVIS in 2006. Today, the RUTHIE DAVIS brand is sold to clients across the globe direct-to-consumer at RUTHIEDAVIS.COM. Davis ensures unparalleled quality and craftsmanship every step of the way. Her custom designs have grown to be the top choice of celebrities, ranging from A-listers like Beyoncé, Lady Gaga, Zendaya, Ariana Grande, Mary J Blige and Demi Lovato, top-tier supermodels, influencers and actresses like Naomi Campbell, Halle Berry, Kendall Jenner, Laverne Cox, Madison Beer and Billy Porter, and world class athletes like Lindsey Vonn and Alex Morgan. In this episode we discuss shoe designing, community, the importance of giving back, mentorship and the Ruthie Davis Brand. Website - https://www.ruthiedavis.com/ IG - http://www.instagram.com/ruthie_davis "I'm a big believer in you gotta eat, sleep, drink what you do" - 00:04:10 "When I launched my brand, I actually called it Davis" - 00:29:12 "You know, I've never been that type of woman who competes with other women" - 00:45:30 Empowerography would like to offer you a discount code to one of our exclusive partners, Quartz & Canary Jewelry & Wellness Co. Please use CODE EMPOWER15 to receive 15% off upon check out at www.quartzandcanary.com. Quartz & Canary is truly the place, where spirituality meets style.
Brian Smith is the Founder of UGG Australia, a brand that started from humble beginnings and went on to become a multibillion-dollar global icon. Since then, Brian has become one of the most sought-after speakers and business leaders in the country. In addition to publishing books and publications, he presents on topics such as team building, company culture, and growth challenges both through the lens of his vast experience and the school of hard knocks that he experienced while growing up. He combines this with his spiritual approach towards creating the future of business today. In this episode… What does it take to build an authentic brand? Does the secret lie in the name of your company? Is it based on your customers? Or maybe the volume of sales you make? Having spent the first three years of running his footwear business seeing low sales, a candid talk with some of his target customers made Brian Smith realize that he had been using the wrong marketing strategies to promote his products. He made a quick shift to make his brand authentic and relatable to his target audience, and this led to massive growth. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brian Smith, the Founder of UGG Australia, about building an authentic brand. Brian talks about his entrepreneurial roadmap, the lessons he learned from starting and scaling the UGG brand, and the role spirituality plays in his decision making. Stay tuned.
"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber. Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector. In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include: The skills you need to succeed in corporate PR Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship How to approach PR and influencer campaigns in order to get the ROI you're looking for Steps to take before engaging with online and print media publications How to vet brand collaborations as a talent and celebrity manager Grab a drink and listen in to our conversation with Alice Hampton. __ Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-hampton-97b18719/ View the ACP Management Website: https://www.acp-management.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Carma Caughlan is the chief marketing officer for SmartPak. She has an extensive background in digital commerce, specialty retail, and marketing leadership plus a longstanding passion for horses. Caughlan earned her MBA from the University of Portland, Oregon, and has held roles at several well-known brands such as UGG Australia, Nike, Intel, and Bath and Body Works. When she isn’t at work, she can be found spending time with her three horses, along with her daughters who actively compete.Tune in to hear Caughlan get real about challenges in her professional journey, her criteria for what makes a great professional role, and how she found herself riding semi-wild ponies to hot springs in Iceland!This episode is presented by SmartPak. Visit SmartPak.com or call 1-800-461-8898 to learn more about how SmartPak can help you take great care of your horse today. See acast.com/privacy for privacy and opt-out information.
Personal Development Tips told through Short and Sticky Stories
Episode 15 - Interview With Retail Business Consultant and Author, George Troy. In this episode, I interview George Troy. George is a widely read blogger, author, and consultant focused on retail business communities, including online and brick-and-mortar stores. He has enjoyed decades of real-life experience as a senior executive for some of the best-known and most successful retail companies in the US and globally. A specialist in apparel, footwear, sporting goods, cookware, and home furnishings, Troy has led the retail divisions of Deckers Outdoor (UGG Boots) and outlet divisions of Williams-Sonoma and Pottery Barn. Today, he reflects upon his years of experience and discusses his new book, The Five Laws of Retail. You Can Read the Transcript of Our Interview Below: Nathan Simmonds: Record, so I'm recording. We're live, this is grand. Welcome to Sticky Interviews. My name is Nathan Simmonds. I am working with MBM. We are the soft skills provider for the UK grocery and manufacturing industry. These interviews are about sharing the philosophies and the thinking of great people to help you be the best version of yourself. Today, I'm interviewing George Troy. Now, I've had some wonderful conversations with him from everything from chickens to squashes to the five laws of retail which is exponent, expert ... This is his field of genius. I've been speaking to him about these, and I want to share some of these ideas with you, or get him to share them with you. Nathan Simmonds: I want to introduce him first. I've got his bio here and it's pretty decent reading for someone in the consultancy industry. This is good stuff. 35 years of real life experiences, a senior executive for some of the best known and most successful retail companies across the globe. A specialist in both men's and women's apparel, sporting goods, cookware, home furnishings, and he's even led a retail division of Deckers Outdoor, which we all know as Ugg Boots, Williams Sonoma, and The Pottery Barn. Key successes, taken Ugg Australia retail sales from 0 to 400 million in the US, Europe, and Asia in just 8 years. That on its own George is a pretty decent celebration right there of a career. George is currently a consultant with the Grayson Company, based in New York. He's also serving on the board of directors for two non-profit organizations based in the San Francisco Bay Area. Also, he's got a BA with honours from Berkeley in anthropology, which makes his storytelling unique to say the least, and he uses that as the backbone of his approach to his book, ‘The Five Laws of Retail'. Please, welcome George Troy to the camera and the interview. George, thanks for being here. Really appreciate this. George Troy: Well Nathan, thank you very much for that introduction. I'm glad to be with you. It almost sounds like he could never hold down a job. George Troy - blower and author Nathan Simmonds: Well I think you've got the experience from the apprenticeships of some of your earlier roles, which then got you into Ugg because of that real life experience and the stuff that you cut your teeth with. You know what? Now you're a consultant doing that for other people. It just increases the impact you get to have on those businesses. You know what? I'd rather you didn't hold down a job because it means you get to go and see more people and do more good in the world. George Troy: That's true. That's true. Thank you very much. Nathan Simmonds: So look, for me, the big question first of all when I'm talking to people is why do you do what you do? What was it that inspired you to be where you are and do the things that you're doing right now? George Troy: Well there are a lot of things. Primarily, the book that just came out, The Five Laws of Retail, can I show that for a moment? The Five Laws of Retail, and it's just released last spring. It's doing fairly well, and there's several reasons I did that. One is that I honestly believe, I know,
Personal Development Tips told through Short and Sticky Stories
E15 – Interview With Retail Business Consultant and Author, George Troy In this episode, I interview George Troy. George is a widely read blogger, author, and consultant focused on retail business communities, including online and brick-and-mortar stores. He has enjoyed decades of real-life experience as a senior executive for some of the best-known and most successful retail companies in the US and globally. A specialist in apparel, footwear, sporting goods, cookware, and home furnishings, Troy has led the retail divisions of Deckers Outdoor (UGG Boots) and outlet divisions of Williams-Sonoma and Pottery Barn. Today, he reflects upon his years of experience and discusses his new book, The Five Laws of Retail. You Can Read the Transcript of Our Interview Below: Nathan Simmonds: Record, so I’m recording. We’re live, this is grand. Welcome to Sticky Interviews. My name is Nathan Simmonds. I am working with MBM. We are the soft skills provider for the UK grocery and manufacturing industry. These interviews are about sharing the philosophies and the thinking of great people to help you be the best version of yourself. Today, I’m interviewing George Troy. Now, I’ve had some wonderful conversations with him from everything from chickens to squashes to the five laws of retail which is exponent, expert … This is his field of genius. I’ve been speaking to him about these, and I want to share some of these ideas with you, or get him to share them with you. Nathan Simmonds: I want to introduce him first. I’ve got his bio here and it’s pretty decent reading for someone in the consultancy industry. This is good stuff. 35 years of real life experiences, a senior executive for some of the best known and most successful retail companies across the globe. A specialist in both men’s and women’s apparel, sporting goods, cookware, home furnishings, and he’s even led a retail division of Deckers Outdoor, which we all know as Ugg Boots, Williams Sonoma, and The Pottery Barn. Key successes, taken Ugg Australia retail sales from 0 to 400 million in the US, Europe, and Asia in just 8 years. That on its own George is a pretty decent celebration right there of a career. George is currently a consultant with the Grayson Company, based in New York. He’s also serving on the board of directors for two non-profit organizations based in the San Francisco Bay Area. Also, he’s got a BA with honours from Berkeley in anthropology, which makes his storytelling unique to say the least, and he uses that as the backbone of his approach to his book, ‘The Five Laws of Retail’. Please, welcome George Troy to the camera and the interview. George, thanks for being here. Really appreciate this. George Troy: Well Nathan, thank you very much for that introduction. I’m glad to be with you. It almost sounds like he could never hold down a job. Nathan Simmonds: Well I think you’ve got the experience from the apprenticeships of some of your earlier roles, which then got you into Ugg because of that real life experience and the stuff that you cut your teeth with. You know what? Now you’re a consultant doing that for other people. It just increases the impact you get to have on those businesses. You know what? I’d rather you didn’t hold down a job because it means you get to go and see more people and do more good in the world. George Troy: That’s true. That’s true. Thank y
"No one told you when to run, you've missed the starting gun.” ~Pink Floyd On this in-between-seasons ("tweener") Mind Bullet episode we tackle a subject first brought up in the season 6 episode The Future: the moment is now. How many times have you heard a comment like, "Now is the defining moment of our time," in terms of an election or another big current event? But there's more to it: Now is (or can be), a defining moment in your life. Now! In our season 6 episode The Future, we realized that we're not just creating the future now, the future IS now. NOW IS THE FUTURE. How are you applying the moment? If you had a checklist for the moment, are you frittering it away, or are you using it to create clarity, take responsibility, take action, build better relationships, improve your wellness, etc.? (Listen to the Brian Smith interview (UGG Australia founder) more about transformational awareness.) Now is the future. Use the moment to align your behaviors with your goals and ideals. Enjoy the episode! *** New listeners: By texting the word "HABITS" to the mobile phone number "33444" you will instantly receive your "hack"/habit tracker/habit development template, or you can download it here: thehabitfactor.com/templates. Feel free to share the episode and leave a review on iTunes! ***** Subscribe iTunes here! Subscribe: Android | RSS ***** TOOLS/BOOKS WE RECOMMEND: Grab your FREE copy of As a Man Thinketh (PDF) right here: As a Man Thinketh The 3 C's of SucCcess (Mitch W. Steel) The Psychology of Achievement (Brian Tracy) The Power of Positive Thinking (Norman Vincent Peale) The Magic of Thinking BIG! (David Schwartz) Think & Grow Rich (Napoleon Hill) The Success Principles (Jack Canfield) Getting Things Done! (Allen's Great Book!) TRELLO! **HABIT FACTOR RESOURCES!!** The New HabitXP Planner! (FREE! The Habit Factor's Tracking Template) The Habit Factor® (website: BLOG, tips, tools and other resources) The Habit Factor® Book (Amazon Kindle) The Pressure Paradox® Book (Amazon Kindle) The Habit Factor app (iOS, Android) The Pressure Paradox™ **WEBINARS** Get Unstuck Course Habit Mastery: (FREE) Learn the process to Master Habit, Enhance Discipline and Strengthen Willpower: The 28 Day Breakthrough!
"The universe is absolutely perfect. Everything you could want or envision already exists. But until you start out on the path, you won't see any evidence of it.” ~Brian Smith Habits2Goals is honored to present an inspirational and fascinating conversation with UGG® Australia founder, speaker, entrepreneur, and sought-after business leader Brian Smith. Brian Smith was born in Australia, where he developed his passionate love of surfing. After studying at the UCLA Graduate School of Management, with just $500 in startup money, he founded UGG Imports to bring sheepskin footwear to America. After 17 years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded several billion dollars in international sales. Brian is one of the most sought-after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. Listen in to hear more about Brian's entrepreneurial journey, how he took an idea and turned it into an international brand, and why nobody "gives birth to an adult." Enjoy the episode! LEARN MORE ABOUT BRIAN SMITH Brian Smith's Website Find Brian Smith on LinkedIn WRITTEN BY BRIAN SMITHThe Birth of a Brand TRANSFORMATIVE BOOKS RECOMMENDED BY BRIAN SMITH The Urantia Book The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone, by Mathew Pollard The Alter Ego Effect, by Todd Herman TECH TOOLS RECOMMENDED BY BRIAN SMITH Sash (The SashBag.com) Lash (shopping platform) *** New listeners: By texting the word "HABITS" to the mobile phone number "33444" you will instantly receive your "hack"/habit tracker/habit development template, or you can download it here: thehabitfactor.com/templates. Feel free to share the episode and leave a review on iTunes! ***** Subscribe iTunes here! Subscribe: Android | RSS ***** TOOLS/BOOKS WE RECOMMEND: Grab your FREE copy of As a Man Thinketh (PDF) right here: As a Man Thinketh The 3 C's of SucCcess (Mitch W. Steel) The Psychology of Achievement (Brian Tracy) The Power of Positive Thinking (Norman Vincent Peale) The Magic of Thinking BIG! (David Schwartz) Think & Grow Rich (Napoleon Hill) The Success Principles (Jack Canfield) Getting Things Done! (Allen's Great Book!) TRELLO! **HABIT FACTOR RESOURCES!!** The New HabitXP Planner! (FREE! The Habit Factor's Tracking Template) The Habit Factor® (website: BLOG, tips, tools and other resources) The Habit Factor® Book (Amazon Kindle) The Pressure Paradox® Book (Amazon Kindle) The Habit Factor app (iOS, Android) The Pressure Paradox™ **WEBINARS** Get Unstuck Course Habit Mastery: (FREE) Learn the process to Master Habit, Enhance Discipline and Strengthen Willpower: The 28 Day Breakthrough!
What does an accountant/surfer dude in the late 70s to do after quitting his job? He looks for signs from the universe! And THAT is how Brian Smith began his journey of bringing the Ugg Brand to America. Brian shares with Brad his wins, his failures and his secrets to building one of the most iconic brands in the world. If you are an entrepreneur, business owner, in marketing or sales, THIS EPISODE of Awakened Nation is filled with the secrets to figuring out your marketing and customer. If you are looking for a Master Class in Sales, or Entrepreneurship, this episode is it. Brian Smith Bio: Brian Smith, Founder of the world-famous UGG Australia Brand. Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past six years. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners. He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity. About your host, Brad Szollose: First things, first. How do you say Szollose? It’s pronounced zol-us. From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation. As a creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design. As a C-Level executive at K2, his unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture). Brad continues to challenge the status quo with his new book, Liquid Leadership 2.0, and his new podcast, Awakened Nation®. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
On today's episode of Gritty Founder, I talk with Brian Smith about his journey as an entrepreneur. Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales several times over. Some Questions I Ask Brian: - When you were growing up, how did you learn about entrepreneurship? (1:30)- Did your parents support your entrepreneurial ideas? (4:50)- What do you think is the most important skill an entrepreneur needs? (6:47)- How important is advertising when you are starting a business? (13:44)- What advice would you give a first-time founder who wants to start something but is not sure what to build? (16:04)- What would you say to founders who are in the process of starting something, but have picked the wrong idea? (18:58)- What is the most important piece of advice you can give the next generation of founders? (25:30) In This Episode, You Will Learn: - How Brian became an entrepreneur (1:31)- How Brian came up with the idea for Ugg boots (3:32)- The importance of being able to pivot as an entrepreneur (5:33)- Why you need a certain level of ignorance when starting something (6:47)- One of Brian's failures that turned out to be a blessing (10:32)- Advertising and the importance of sending the right message to connect with your target market (11:27)- It's not how big you are that counts, it's how big you are perceived to be (14:21)- How Brian unintentionally lost all ownership of Ugg, the company he started (20:22)- Every new business or venture starts as an infant. You can't give birth to adults. (25:52) Connect with Brian Smith: WebsiteTwitterInstagram Also Mentioned on This Show... Brian's favorite quotes:"Most often, your most disappointing disappointments become your greatest blessings.""If you can't act effectively, don't act." Brian's favorite books:Think and Grow Rich by Napoleon HillLosing My Virginity by Richard Branson
We often think of childbirth as a physical process, but it’s a lot about the mind too. How can we find the balance between mind and body to make labor less stressful? What can a doula teach us about birthing, motherhood and shifting our paradigms about labor? How can a better understanding of manifestation help us to guide our thoughts and actions into the life we want? On this episode, Chelsea Alders shares on her journey to becoming a mother, a doula, and a business owner. The more your brain tries to jump in and interrupt, the less your body and intuition will take over. - Chelsea Alders 3 Things We Learned From This Episode The universe manifests what you ask of it (14:47- 15:09) What you think and what you say out loud is a lot of what will manifest for you. You’ll find that the universe often seems to do what you want. It's important that our actions line up with what we want in our lives. Manifesting vs. gut instincts (16:17 - 16:49) There’s always going to be a push-and-pull between creating our reality by manifesting it or following what our gut tells us we're capable of. How we can breathe our pain away (17:15-19:08) When we’re scared and stressed, our bodies contract, which makes labor so much harder. Hypnobirth leans on the fact that we’re more at ease when we breathe, which decentralizes the pain. When we offer breath to an ache, it eases it. Our bodies let go, and they can be in a space to do what they're meant to do. We all have paradigms shaped by our experiences, and they can often be very limiting. The more well-rounded experiences we have, the more we expand our options and ideas about what works for us. Guest Bio Chelsea Alders is a mom of 3, owner of Sun Dreams Productions, a corporate entertainment and artist agency, running and coordinating entertainment for companies like Nordstrom, UGG Australia, Ted Baker, Bloomingdales, Neiman Marcus, Dillards, etc. She is the Co-owner of Om Mamas Blog, Owner of Om Mamas Doulas, and a Labor Doula, Placenta Specialist and licensed HypnoBirthing® Practitioner. Go to https://www.ommamas.com/ for more information.
067 | Brian Smith Shares How Pamela Anderson Gave UGGs Their BIG Start! Brian Smith, is the founder of the world famous UGG Australia Brand, a furry warm boot, that I’m sure many of you are familiar. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a BILLION dollars in annual sales for the past three years. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul.” Have you ever spent hours, maybe even days, working on the perfect presentation? Only, to find out that you won’t have the opportunity to actually share everything that you’ve spent time creating? This week’s guest, Brian Smith, has experienced this exact situation and it actually changed the trajectory of his business for the positive! The UGG brand wasn’t successful from the start. In fact, Brian faced a ton of adversity and ended up having to get crafty when it came to selling the boots he had acquired. Brian shares how a photo of Pamela Anderson, on the set of Baywatch, wearing UGGs, changed his whole business. In this episode, Brian shares how planning the perfect presentation doesn’t always end up like it’s supposed to, BUT how it often ends up even better. If you want to know why, as an entrepreneur, you should always plan for the best, but expect the worst, then this episode of Success Unfiltered is a MUST LISTEN! Enjoy, and thank you for listening and tuning into Success Unfiltered! To share your thoughts: Email The Pitch Queen @ hello@thepitchqueen.com Ask a question over at www.ThePitchQueen.com Share Success Unfiltered on Twitter, Facebook, Instagram, & LinkedIn To help the show out: Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe to the show on iTunes. Special thanks goes out to Brian Smith for taking the time to chat with Michelle. Be sure to join us next week for our next new episode! P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that will ensure your success! Don’t let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN! Here are a few key secrets we talked about in this episode: Michelle introduces Brian Smith. Brian shares who he is and what he’s most famous (UGG Australia Brand) for, plus what he’s been up to lately. Every business is conceived by someone, it’s important to remember that it starts as an infant, just laying there - don’t give up at this point. Some wisdom from Brian! Brian’s first major NO came his very first year in business. He purchased 500 sheepskin boots and only sold 28 TOTAL. He shares the full story in this episode! Every surf shop shut Brian and his boots down, so he started taking them to street fairs and swap meets. The enthusiasm of the people purchasing the boots is what kept him motivated to sell. The Pitch Queen shares her idea to keep an acknowledgement folder of the kind things people say, so that you can look through it when you feel down. When Brian first started advertising his boots, he used models to model the boots and all of the surfers who he was selling to thought UGGs were so fake. Brian realized he had been marketing to the wrong people, in the wrong way using the wrong models. When Brian shifted his advertising to attract his ideal client, his revenue went from $20K to $200K. Brian tried to get into all of the big box stores, Montgomery Ward, Nordstroms, etc. - but, no one wanted to bring him in. He explains why they wouldn’t take him and what he did to eventually get there, in this episode. “Most people in the world really want to help out a young entrepreneur getting started.” ~ Brian Smith Brian was trying to get onto the cover of USA Today and was able to set-up a meeting with their fashion editor. However, his 45 minute presentation was cut down to 5 minutes. Wonder why? Listen to this episode for the FULL story! The 5 minutes with the fashion editor helped change the entire trajectory of the UGG Australia Brand. Brian advises that if you hit a wall in your business, you must find another way around it. “Once you start out on a path, the evidence of what you want will hit you.” ~ Brian Smith Brian shares what he would tell his younger self. Brian believes that passion for what you’re doing only comes after working hard on it for a long period of time - he shares what he means by this, in this episode! Connect with Brian Smith: Brian’s Website Brian’s Book Facebook Twitter Instagram P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that will ensure your success! Don’t let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN! Music produced by Deejay-O www.iamdeejayo.com
$1B+ Annual Revenues -- Brian Smith, Ugg Boots
Networking as a mom and building connections to grow our businesses is often hard when we are raising kids, home bound with potty training toddlers and consumed with playing taxi for all the activities our family is involved in. There is no doubt about it that making genuine connections and networking can be what makes the difference in growing your business and can help you grow it faster!In today's podcast episode with Andrea Delucia, we talk about motherhood, business and networking as moms.Meet AndreaAndrea DeLucia also known as (Andy) is a wife and mother of 4 she a serial mom-pruner, COACH, SPEAKER, AND CEO. She is the former owner of Elegance & Grace Weddings and the founder of Elite Workshop. With 13 years experience in planning and designing luxury weddings Andrea has received many awards and recognition for her top notch She has designed campaigns working with National brand companies such as UGG Australia, Nordstrom, and Lolli and Pops to promote different products and showcase them in her work.After over a decade thriving in her business, she launched Elite Workshop an Educational brand where she creates and hosts exclusive unique experiences for attendees to deepen connection, build relationship, and learn valuable content.She believes that building trust and tribe is very import to support and sustain a business. If you dream it you can do it! You can find Andy hosting her next event in CT at the Say brook Inn and Spa “Rocking The Mother Hustle” For boss moms that are struggling to build and sustain a business while raising their families. To buy tickets for this amazing event.NoteworthyHow to handle the mommy guilt around starting your own business as a mompreneurIs there such a thing as perfection in motherhood?The supportive husband behind an incredible mompreneurHow to ask for support in your business when you don’t have support from your spouseIs there one way to build an online business?How to create connections with others as a momThe power of live eventsWhat you should not delegate in businessHow to train yourself to get up early and get a jump on your dayLinksCome hang out with me Live on FacebookJoin the $1k Mom TribeLet's hang out on IG StoriesConnect with AndreaFacebookInstagramScreenshot the show and tag me on IG Stories! I would love to hear about the AHA moments you've had!Feel free to email me with any questions you might have and I'll be sure to feature you on the next #AskKatie episode! katie@katiefleming.co See acast.com/privacy for privacy and opt-out information.
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul at link below https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand The Beginning - Infancy Stage - The Toddler Years of Your Business - Warren Buffet - How to Choose Partners - Profitless Prosperity - Teenage Years - Ugg Imports, Ugg America, Ugg International, Ugg Holdings - 4 Mantras of Brian Smith - Do you Keep a Notebook by Your Bed? - 51% and Controlling Your Company - Meditation - Brian Does this Daily - Where do We Go From Here - Books, Speaking, Ugg Holdings - Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com and please share SGC with your friends. Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. Interviews with proven experts / SUBSCRIBE / itunes
Have you ever felt intimidated by sales? Afraid of becoming like the people who might have hustled you in the past? Would you believe that there is a way to double your sales without cheating people out of their money? Our guest on today’s show was also intimidated by what he knew of sales. Brian Smith, the founder of billion-dollar business UGG Australia, was once afraid of sales and refused to do it for a long time. Maybe what seemed to be his last resort was the best thing that ever happened to him. Listen to today’s episode for his secret in overcoming his fear of sales and making one of the most well-known businesses. What You Will Hear: Brian’s limiting belief about sales What made him keep going after everyone told him no? How important it is to serve your customers The first time Brian double his sales How to your target market The limiting belief that Brian changed to double his sales Two strategies Brian uses to double his sales How Brian took his business to the next level Resources: The Birth of a Brand Brian Smith Speaker Brian Smith Course
Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.Learn more: www.BrianSmithSpeaker.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.Learn more: www.BrianSmithSpeaker.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
In this episode we have Brian Smith, founder of the UGG Australia brand. Graduating in 1978 as a chartered accountant in Australia, Brian came to America looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he noticed there was no sheep skin footwear in the U.S. With only $500 in capital he imported boot samples and over the next 17 years built the UGG Australia brand into a multi-million dollar international enterprise. He sold it in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years. When you decide to jump in, you don’t know everything. Why should you? There are a lot of things Brian didn’t know that would have stopped him had he known. But once you have jumped in and started these then just become obstacles you have to overcome, they don’t become road blocks that stop you from moving. You can’t give birth to adults. Every business started with someone conceiving the idea and then giving birth. The birth of UGG was buying six pairs of samples. But then every business goes through infancy and just lays there and every once in awhile you get a giggle out of it but you keep feeding it and changing the diapers and eventually it will start toddling. The business is getting articles or blog posts and customers are writing reviews and you are getting orders. Then it moves into youth, orders are coming in and production is good. If it’s a really good business it will hit the teen years. You want to be at every party in town. It’s a stupid dangerous phase for a business because it’s tempting to do all these big adult things you aren’t ready for. But eventually you get through that and it becomes a mature adult of a business. You have to figure out what it is your market wants and then design your advertising to make them want to be in the picture. Find out who your target is and in a small way give them credibility so they know your product is what they are looking for. Nearly always your most disappointing disappointments will become your greatest blessings. The quickest way for a tadpole to become a frog is to live every day happily as a tadpole. There is nothing you can do to accelerate time, it just has to pass. The key word here is happily. You might as well get on to something you like doing while you’re waiting for the big thing to happen. Advice Don’t move out of your day job until you are forced to do it because the new business demands your time. Try to find out what you can do better than everybody else and do it. Once you start out and really focus on something you will become an expert very quickly. It doesn’t matter what the product or service is, once you become an expert the money will start flowing. If you are going to be an expert on something, it better be something you like. If you are on the brink of becoming an entrepreneur, you’re about to be born. Just jump in, whatever you have conceived give birth to it. Take the first step but don’t mortgage your life for it. Start small and enjoy the ride because it’s going to be a fun one. Contacting Brian Website: www.briansmithspeaker.com Email: brian@briansmithspeaker Brian does a small amount of coaching. He won’t coach someone unless he is sure he can help. You can buy the book on the website or on Amazon.
Brian Smith Founder of Ugg Australia is interviewed by David Cogan of Eliances Heroes radio show amfm. Smith created the famous sheepskin boots after noticing the lack of cozy boot options in California while studying at UCLA's school of graduate management. He and David discuss surfing, family and fashion. Smith's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul also is mentioned along with the road from starting out to building a multimillion dollar footwear empire.
Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views with less than $5,000 spent […] The post 014: Integrative Marketing For Retail Brands w/Katherine Romero appeared first on Evolving SEO.
UGG Australia Founder Brian Smith is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within and to recognize and pursue their passions in order to create a fulfilling and successful life.
UGG Australia Founder Brian Smith is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within and to recognize and pursue their passions in order to create a fulfilling and successful life.
Brian Smith, Founder of the world famous UGG Australia Brand graduated in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. For more show notes please head over to www.uydmag.com/podcast/building-a-brand-any-where-in-the-world-with-brian-smith See acast.com/privacy for privacy and opt-out information.
Graduating in 1978 as a Chartered Accountant in Australia, Brian Smtih came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners. http://www.briansmithspeaker.com/
Love them or loath them, Ugg Boots are one of those instantly-recognisable brands that has spread across the world from small beginnings back in 1978. But for Ugg2019s founder, Brian Smith, success hasn2019t been plain sailing and his journey has has its ups and downs. Earlier this year, Dawna Jones met Brian Smith to discuss what it takes to weather the uncertainty of being an entrepreneur. As he talks about the Ugg Australia story, he shares some philosophical lessons learned that helped keep his spirits alive when all seemed lost.
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