Building Brand Gravity: Attracting People Into Your Orbit

In today's workplace, the relationship between companies and their employees has never been more complex—or more fragile. The pressures of a volatile, uncertain, complex, and ambiguous (VUCA) world are reshaping how we work, how we lead, and how we navigate the space between personal and corporate values.For this week's guest, Ethan McCarty, CEO & Founder of Integral, this isn't just an academic discussion—it's the very heart of what makes organizations thrive (or unravel). As a leader in employee engagement and organizational communications, Ethan has spent his career helping businesses bridge the gap between what they say they stand for and how their people actually experience work.On today's episode, host Anne Green sits down with Ethan to explore the deep (and often uncomfortable) questions at the center of today's workplace challenges. How can we better understand the relationship between an individual's personal values and those expressed by their workplace? What are the implications for more, and less, alignment? Can businesses truly create a shared sense of purpose? And in an era of heightened political and social division, how should companies respond to (or account for) external pressures—without alienating the very people who keep them running?Join us as we discuss:How the pressures of a VUCA world impact both individuals and organizations—and why those impacts aren't always the sameThe tension between corporate values and personal identity and values—where alignment matters and where it may never fully existThe ongoing debates around politics in the workplace, return-to-office mandates, and the evolving role of DEIThe real effects of values misalignment on belonging, psychological safety, and performance

What will it take to succeed in 2025?In this episode, Steve Halsey and Anne Green share their predictions for 2025, diving into the trends and strategies shaping leadership, culture, innovation, and communication. From navigating a VUCA world to leveraging AI for trust-building and empowering teams to cultivate their resilience, this conversation offers actionable insights to help leaders and brands thrive.Join us as we discuss:Critical factors likely to impact business and society in 2025.How to balance strategy with authenticity in a rapidly changing world.The transformative role of AI and storytelling in building trust.Leadership priorities for agility, inclusivity, and empathy.

The future of work is clearly no longer about clocking in at a desk. For this episode's guest, it's more about creating a whole new rhythm of leadership and engagement that makes work more human.Speaker, author, coach and consultant Eryc Eyl shares his unique perspective on the evolving dynamics of the workplace and challenges with how "employee engagement” is understood today. We dive into the generational shifts shaping how we work, a reframing of “quiet quitting” as “calibrated contribution,” and why redefining success around what engagement really means is essential in a volatile and uncertain world. Eryc offers fresh insights on creating human-centered workplaces and reveals his innovative approach to leadership coaching and consulting—which includes blending DJing with motivational speaking to spark collective energy and connection. Plus, he delves into the key concepts from his book Stop Engaging Employees: Start Making Work More Human, challenging the way we think about work, leadership, and what more authentic engagement can look like.Join us as we discuss:Moving from engagement as something we “do to” employees to a more mutual relationship – one aimed at fostering emotional connections in human-centric workplaces.How leaders can nurture engagement by creating the right conditions, not forcing activity.Fresh approaches to igniting collective energy and creativity.

Want to know the secret to thriving in a world full of marketing buzzwords? It's all about mastering the right blend of authenticity, technology, and real human connections to make your brand not just heard, but truly relevant and memorable.This week, host Anne Green opens up our listener mailbag to answer questions on compelling guest conversations from Season 2 episodes. This includes exploring how businesses can thrive by aligning communications with revenue-driving goals, igniting creativity within teams, and building real, lasting connections with key audiences. From mastering B2B branding to navigating the future of AI in the workplace, this episode touches on trends that will continue to be top of mind in 2025.Anne also opens up about everything from her unconventional career journey and passion for genuine networking, to diving deep into the practical and philosophical sides of AI.Join us as we discuss:Why prioritizing authentic connections and genuinely learning about others can have a lasting impact on your network and business.How AI tools can supercharge productivity and ignite creativity in your organization if approached intentionally.Key strategies for aligning communications approaches with business objectives to achieve real, measurable outcomes.

PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. Today, we're uncovering the secrets to mastering this game-changing skill set, crucial for communication leaders at every career stage—from entry-level roles to Chief Communications Officers (CCOs).In this episode, we're excited to welcome Ron Culp and Matt Ragas, Ph.D., two esteemed faculty members in the College of Communication at DePaul University and proud members of the Page Society. They'll share invaluable insights from their co-authored book, "Business Acumen for Strategic Communicators: The Workbook," which is designed to bridge the gap between communication and business strategy.We'll also explore how entry-level, mid-level and senior professionals and CCOs can effectively integrate their communication strategies with business goals and tackle the challenges of today's dynamic landscape.Join us as we discuss:The necessity for young PR professionals to develop business fluency to ensure their contributions drive organizational success.How mid-level professionals can transition from tactical outputs to a more strategic advisory role.For CCOs as seasoned professionals and business leaders to enhance their effectiveness by integrating business strategy with communication efforts.The importance of continuous learning and financial literacy for strategic communicators, along with a need to build strong relationships with finance and HR to become valued partners.

PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. Today, we're uncovering the secrets to mastering this game-changing skill set, crucial for communication leaders at every career stage—from entry-level roles to Chief Communications Officers (CCOs).In this episode, we're excited to welcome Ron Culp and Matthew Regas, two esteemed faculty members in the College of Communication at DePaul University, and proud members of the Page Society. They'll share invaluable insights from their co-authored book, "Business Acumen for Strategic Communicators: The Workbook," which is designed to bridge the gap between communication and business strategy.We'll also explore how entry-level, mid-level and senior professionals and CCOs can effectively integrate their communication strategies with business goals and tackle the challenges of today's dynamic landscape.Join us as we discuss:The necessity for young PR professionals to develop business fluency to ensure their contributions drive organizational success.How mid-level professionals can transition from tactical outputs to a more strategic advisory roleFor CCOs as seasoned professionals and business leaders to enhance their effectiveness by integrating business strategy with communication effortsThe importance of continuous learning and financial literacy for strategic communicators, along with a need to build strong relationships with finance and HR to become valued partners.

SNL. NFL. MLS. 313. You know you've got a good brand on your hands when all it takes is three letters or numbers to evoke an image or a moment that millions of people around the world recognize. But whether it's a super quotable comedy sketch, an unforgettable moment in football (both American and European), or the birthplace of the car and Motown, it can be all too easy to take powerful branding for granted after it becomes so ingrained in our daily lives.But that doesn't detract from just how much time and work goes into building, cultivating, and sometimes revitalizing these brands to the point that they become their industry's standard-bearer. And more importantly, it doesn't take away from the role of strong relationships—old and new—in defining these brands and businesses. In this week's episode, host Anne Green catches up with old friend and former colleague Howard Handler, President of 313 Presents. Howard provides an engaging overview of his journey from growing up in Detroit to playing key roles in major brands across industries, including Quaker Oats, Lorne Michael's Broadway Video, the NFL, and Virgin Mobile USA. Now back in his hometown, Howard is dedicated to nurturing Detroit's dynamic entertainment scene through 313 Presents—further illustrating his commitment to fusing narratives and relationships to build community and ensure the brand continues to captivate audiences and consumers.We also discuss: The challenges and opportunities of adapting to a new industryWhy the ability to sell your brand and tell your story is crucial in opening new doors and career opportunitiesLeading businesses as well as brandsThe city of Detroit as an example of brand revitalizationLessons that businesses of all sizes can learn from disruptive approaches like those of VirginThe joy of maintaining relationships across the arc of your career

In this episode of "Building Brand Gravity," Steve Halsey interviews Kim Losey, CEO of Rapid Robotics, about her journey from designer to marketer to one of Silicon Valley's few female CEOs. The discussion centers on the transformative power of AI-driven manufacturing and the importance of design thinking, customer experience and bold innovation. Kim shares insights from her diverse career, including her time at Hasbro, where she learned to integrate design thinking into business strategy. She explains how Rapid Robotics is revolutionizing manufacturing with adaptable, scalable and efficient AI and robotics solutions. The concept of "smart fields," which are dynamic, ever-evolving manufacturing environments, is highlighted as a key innovation.Kim also emphasizes the need for robotics to be intuitive, cost-effective and able to handle the variability of modern business demands. She advocates for a customer-centric approach, ensuring that technology serves a clear purpose and delivers tangible results. Highlights of this episode include: Losey's transition from creating toy robots at Hasbro to developing real-world automation solutions at Rapid Robotics. The concept of "smart fields" in manufacturing, which are adaptable and scalable environments optimized for efficiency. The importance of design thinking and customer-centricity in driving innovation. The challenges and opportunities in the AI-driven robotics industry. The need for transparency and simplicity in deploying and scaling robotics solutions. 

B2B vs. B2C marketing, internal vs. external communications, public affairs vs. business communications – these are typical examples of the binaries that have long dominated the communications landscape. As the industry evolves, many professionals are recognizing that these binaries contribute to siloed organizations – and less effective communications across a complex array of external and internal stakeholders. To propel organizations forward during uncertain and challenging times, we must focus on building our skills around more matrixed and fully integrated approaches to communications.In today's episode, we are joined by Peter Gudritz, Global Director, Business & Marketing Communications, Global Public Affairs at Dow. With a distinguished career in public affairs and communications, particularly focused on sustainability – including work at the Wildlife Conservation Society and other NGOs – Peter shares the skill sets (and mindsets!) required for communications leaders to adopt a holistic approach that helps build matrixed, resilient organizations, This includes embracing nuance and learning to act as integrators. We also discuss:How integrating policy insights with robust internal communications can support employees in their role as brand ambassadors and key stakeholdersThe critical role of resilience, adaptability, and strategic communications in aligning a vast, matrixed organization around sustainable innovation as a message and a missionThe necessity of multi-stakeholder engagement in solving complex challenges such as in the areas of energy, climate or waste reductionBalancing qualitative and quantitative metrics to measure communication effectivenessBrands that currently have “gravity” for Peter including a book and podcast recommendation: The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, by Jonathan Haid, and Hard Fork Podcast by The New York Times.

The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field.Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today's visionary leaders will drive faster change and take greater ownership by positioning the communications function at the heart of revenue generation and corporate value—where it truly belongs.In this episode, we are joined by Marta Ronquillo Newhart, an experienced and distinguished communications leader. Marta has served as an enterprise leader and Chief Marketing, Communications and Brand Officer at numerous top corporations including Westinghouse, Johnson Controls, Medtronic and Boeing. Her unique and non-linear career path embraced a wealth of both vertical and horizontal growth and highlighted the urgent need for authentic and experienced communications professionals at the ultimate corporate leadership table. She demonstrates how these professionals can add financial value to non-financial assets, thus driving organizational growth.We also discuss:The evolving role of CCOs in enhancing brand equity, driving revenue, and aligning with corporate growth strategies.The benefits of embracing non-linear career paths for maximizing personal and professional growth.Essential skills and tools for communication professionals to position themselves as leaders.The importance of scenario-based planning in effective crisis management and strategic organizational preparedness.The continued resonance of diversity, equity and inclusion as a business and human imperative.

The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work. In an effort to understand modern journalism and predict its future trajectory, Greg Galant, CEO and Co-Founder of Muck Rack, joins host Steve Halsey to discuss Muck Rack's latest research, The State of Journalism 2024. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals. We dive deeper into: Balancing the use of generative AI and human intelligence to curate superior contentThe essential elements of the perfect media pitch and why each pitch should always be tailoredHow providing immediacy and accuracy has propelled X to dominate the journalism spaceThe inseparable link between journalists and PR professionals

No one can escape a conversation about AI today (and this statement will likely remain relevant whenever if read in the near future).As AI continues to dominate discussions in 2024, we revisit a previous dialogue with Anne Green, host of the Building Brand Gravity podcast and CEO of G&S Business Communications, and Kyle Turner, Digital Growth Director at the same firm. This conversation explores the transformative impact of AI across the tech and comms industries and anticipates the exciting future landscape for businesses in an AI-driven world.

This year, half of the world is heading to the polls, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. But how can you determine if your organization is adequately prepared to tackle them?In this episode, we are joined by Rob Jekielek, Managing Director at The Harris Poll, and Eliot Mizrachi, Vice President, Strategy and Content at Page Society. Together, they offer insights into the current landscape of the communications function and its projected expansion. Central to this expansion are Chief Communication Officers (CCOs), who are playing a vital role in bridging divides with stakeholders to propel organizations forward. Join us as we also discuss:The risks and opportunities perceived by CCOs amidst economic and societal turbulenceWhy companies should prioritize investment in skill development programs over AI initiativesThe significance of dismantling politicized acronyms like DEI and ESG to re-evaluate their relevance and valuePage's CCO Outlook 2024 Research

“I'm not creative.” “We don't have time to be creative.” “This is not a creative profession.”  These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentionally cultivating a culture of creativity within our teams. We speak about “innovation” without understanding what it is or approaches to unlocking it.  This week, host Anne Green speaks with Natalie Nixon, Creativity Strategist & CEO at Figure 8 Thinking. Rather than shying away from tensions around how creativity is perceived and practiced, Natalie both embraces and has made her life's work trying to better understand and cultivate it in others. There's an important balance to be struck between Wonder and Rigor (as she puts it) in both artistic endeavors and corporate environments, and this week's conversation showcases how embracing both curiosity and discipline can unlock transformative breakthroughs.  Join us as we discuss: How everyone is and can be creative across all types of work – and how to intentionally build your own creative capacity  Why hybrid and flexible thinking is essential to today's workplace and world Fresh ways to think about the concept and application of “innovation” Embracing both wonder and rigor to unlock the creative process Knowing the right questions to ask in the creative and innovation process 

In 2020, the term DE&I, or Diversity, Equity and Inclusion, became part of corporate culture. Diversity executives were being hired across industries and companies large and small pledged to diversify workforces and take inclusion seriously. Fast forward four years, and in an uncertain economy and a downturn for the media and tech industries, DE&I leaders and initiatives were often the first to be cut.Host Anne Green sits down with two G&S Communications leaders to discuss the “I” in DE&I and why it's not only important to employee performance and company culture, but why it's also just good business. Hear our conversation with Marjani Williams, VP of DE&I and Client Service at G&S Communications and Kate Threewitts, Chief People Officer at G&S Communications as they discuss:Implementing real vs. performative DE&IWhy inclusion is a winning business strategyG&S Communications Inclusive Leadership Campaign

Perhaps the only topic more discussed in 2023 than Taylor Swift, is AI. From the rise of ChatGPT to conversations around job security across Hollywood and beyond, the technology has been everywhere.Building Brand Gravity hosts Anne Green and Kyle Turner discuss the year in generative AI - breaking down where the tech is today, how MarComms professionals can capitalize on its growth, and the focus businesses must place inside and outside of their organization as it continues to proliferate. Topics include:Why curiosity is key in approaching AIHow leaders can encourage AI exploration and implementation organizationally AI's potential for good across industries, including healthcareThe importance of policy and regulationMore information about Anne Green and Kyle Turner and today's topics:LinkedIn Profile: G&S communicationsCompany Website: https://www.gscommunications.com/

The role that business plays in society is vastly different than it was 10 to 20 years ago and integrated marketing communications agencies have had to adapt…fast. A 2022 survey found that 82% of consumers want brands to align with their values. Younger demographics, including Millennials and Gen-Z, are at the forefront of this evolution.Luke Lambert is the outgoing President and CEO of G&S Communications. As he prepares to move on from this post, he recounts his career beginnings in PR and journalism and his natural pivot into management. Anne Green, co-host of Building Brand Gravity (and Luke's successor as G&S CEO) invites him for a chat on agency leadership, cultivating culture, championing DE&I in the communications industry and leading with values. Hear our conversation with Luke Lambert, President & CEO at G&S CommunicationsNatural transitions into leadership roles and the importance of being grounded in the businessCultivating trust in yourself and in your teamHow to deliver on clients' needs today while still investing in innovation for tomorrowCreating and staying true to your brand's voice in a more volatile social and political landscapeThe importance to DE&I to organizations and how to authentically champion progressMore information about Luke Lambert and today's topics:LinkedIn Profile: https://www.linkedin.com/in/luke-lambert-33a19a9/Company Website: https://www.gscommunications.com/

The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it. Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn's unconventional career journey - with beginnings in electrical engineering - saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host Kyle A.Turner invited Rosalyn for a conversation on the podcast.Listen in as Kyle and Rosalyn discuss:Misnomers and misunderstandings about technological advancement in agriculture todayThe ubiquity of digital marketing and what it looks like in agricultureThe importance of identifying your audience, and meeting them where they are across digital platformsHow recent evolutions in the ag industry are driving changes to the marketing around itThe power and potential of AI tools on the digital marketing landscape

There is no “average user” of digital experiences in our world today. If we can grasp that there is significant nuance beyond current understandings of “ability” and “disability,” can generative AI help us narrow a digital divide that is far greater than most individuals and organizations perceive? Howard Pyle is a leading voice in the mission to advance inclusivity in digital experiences as the founder of Experience Futures (XF). After an enlightening encounter with Howard at the Page Spring Seminar, Anne Green, host and G&S Principal, asked him to join her on the podcast. Listen in as Howard and Anne discuss:Today's limited conceptions of "ability" versus "disability" and why our approach to accessibility in digital spaces needs a significant paradigm shiftThe importance of human guidance and ethical considerations in employing AI as a tool to advance inclusivity and accessibilitySorting through the hype and potential of AI in bridging the digital divide and transforming accessibility

Branding is a long game requiring continuous attention and reinvention, all pointed back to the core values of the business. With strategic intention, marketers can help to build something as valuable as Marvel or Nike— cultivating meaning and relevance that spans audience demographics and decades. Yet marketing executed without an understanding of a brand's true “north star” can just as easily result in indifference, erosion of market share, or memeable attention of the wrong kind.After spending 22-years contributing to the marketing of a brand that is 117-years old, David Marine, Chief Marketing Officer at Coldwell Banker, knows a little something about playing the long game. He joins G&S Principal Anne Green to share insights on two decades of experience at Coldwell Banker, thoughts on the concept and evolution of branding, and smart advice for those looking to build a career in marketing.David underscores the significance of staying grounded in the essence of your message, despite shifting priorities, technologies and tactics. This is especially critical when guiding a well-known brand that is over a century old while continuing to innovate.Listen in as David and Anne discuss:How to continuously advance and innovate while remaining true to core brand valuesThe roles of compelling storytelling and cultural relevance in brand longevity Lessons from the evolution of iconic brands like Nike and Marvel - and how David translates these learnings for into selling the American Dream of home

Communities are at the heart of success — building the right one can fuel your business, but when community is lacking, your organization will feel its absence. According to Lindsay Kaplan, Co-founder Chief, there are two wildly different types of communities: one made of brand advocates and followers, and another more formally official where individuals opt-in to participate. With the latter, an organization can soar, building an incredibly powerful brand. But communities aren't always intuitive. Building them takes intentionality, inclusive leadership and active investment.Join us as we discuss:How to actively invest in inclusivity and belonging to avoid lip service, build relationships and champion diversityThe vital role of internal champions in driving DEI initiativesStaying true with a mission-driven focus for genuine impact and organic growth

In this episode, Anne interviews Kim Sample and Mark McClennan about the ethical implications of the use of AI in communications and beyond. This conversation delves into the experiences and insights of Kim, as President of the PR Council and Mark, General Manager at C + C, Host of the Ethical Voices podcast, and one of today's top voices in ethics in PR and communications.With the growing exploration of generative AI in all industries, including communications, there is a need for intentional ethical consideration across all contexts — Kim, Mark and Anne dive in and discuss:The transformative potential of generative AI as a technology and societal shiftOverall role and importance of ethics in communications, and the pressing need to apply an ethical lens to uses of generative AIImportance of and opportunities to lean into ethical decision-making training in the context of AIHow core tenets of the PR Council Code of Ethics & Principles - such as transparency, disclosure, sourcing and promoting truth/accuracy - are hugely relevant to the generative AI evolutionTo make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

This episode is a follow up to Anne Green's conversation with Dr. Osei Appiah, Ph.D Professor, School Of Communication at The Ohio State University. Listen to it here. In this episode, Anne interviews three aspiring marketing communications professionals, Rikki Lee Joiner, Michaela Matheney, and Keilah Thompson, who are all students at The Ohio State University (OSU) and members of the Black Advertising and Strategic Communications Association (BASCA). They discuss their personal journeys to majors - and ultimately careers - in marketing communications, the specific areas of work that excite them, and their experiences with BASCA and its impact on their professional development.These students share their excitement and concerns about entering the industry, as well as their thoughts on previous work and internship experiences. They also touch on the issue of bias, the challenges of being the “only one” in a room and in opening doors for others in the Black community, and offer advice for marketing organizations looking to support young Black professionals.Join Anne and her guests as they provide valuable insights into the marketing communications industry and share their thoughts on what it takes to help professionals from traditionally marginalized communities build a successful career in these fields.To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

Welcome back to Building Brand Gravity. In this episode, Anne interviews Dr. Osei Appiah, a renowned communication and race scholar who serves as a Professor in the School of Communication at The Ohio State University. Dr. Appiah explores critical questions on building meaningful diversity across the fields of marketing, communications and advertising - and supporting Black talent in particular. This includes: the importance of race in the field of communicationintentional approaches to cultivating and empowering Black professionalshistoric barriers to building and sustaining a strong talent pipelinethe roles of industry and academia in making change and building belongingDr. Appiah shares his thoughts on the progress of diversity in the advertising and marcomms industry and provides insight into how we can work together to increase representation and empower Black talent by highlighting BASCA - the Black Advertising and Strategic Communications Association. Dr. Appiah Founded BASCA as a partnership between students, faculty, and professionals to develop and prepare Black students for careers in advertising, communications, marketing and more.More information about Dr. Appiah and today's topics:LinkedIn Profile: https://www.linkedin.com/in/osei-appiah-ph-d-3446472/ University Website: https://comm.osu.edu/people/appiah.2 Other Relevant Links: https://www.amazon.com/Psychology-Persuasion-Perspectives-Research-Application/dp/1609277325 https://www.amazon.com/Biased-Uncovering-Hidden-Prejudice-Shapes-ebook/dp/B07DH89ZDY Make sure to subscribe to hear the follow-up episode in which Anne will interview three BASCA student leaders! To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

As sustainability becomes a more common and essential part of corporate conversation, it is important for key communicators and C-Suite executives to know how to navigate conversations and plans of action around it. This episode features Rob Jekielek, Managing Director at The Harris Poll. Rob has been featured in many notable publications such as The Wall Street Journal, Financial Times, Harvard Business Review and more. He joins Steve to talk about: The disconnect between front-line workers and managers on sustainability and how to overcome itWhat is the biggest blind spot in sustainability reporting?What is the role of the Chief Communication Officers in sustainability?More information about Rob and today's topics:LinkedIn Profile: https://www.linkedin.com/in/robjek/ Company Website: https://theharrispoll.com/ To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, or your favorite podcast player. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

Due to the current media landscape, it may feel like there is a new crisis everyday. As more and more brands get hit with controversy, what can we do to measure trust and avoid fallout? In today's episode, we speak with Dr. Lashonda Eaddy Ph.D. Dr. Eaddy is an Assistant Professor of Public Relations at Penn State and an Arthur W. Page Center Senior Research Fellow. This Episode Covers: Using Social Media to Gain and Manage Trust Finding your audience and knowing how to track and measure their sentiments Brands that are doing it wrong (Twitter) vs. brands that are doing it right (Ben & Jerry's) The key steps senior communicators can take to build a effective crisis management strategiesMore information about Dr. Eaddy and today's topics:LinkedIn Profile: https://www.linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Company Website: https://www.bellisario.psu.edu/people/individual/lashonda-l.-eaddy Other Relevant Links: https://pubmed.ncbi.nlm.nih.gov/21722372/ To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, or your favorite podcast player. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

This episode features David J. Albritton, one of the world's foremost executive coaches. Steve and David talk about:The leadership reset in the post pandemic worldHow a leader must have the tools, insights and relationships to show up to work without fearThe key differences between bottom-up and top-down leadership To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, or your favorite podcast player.Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

How does academia and branding overlap? What are some of the ways you can incorporate cutting edge research into your communications strategy? Today's episode takes a holistic approach to answer these questions and more.This Episode's guest is Matt Ragas Ph.D., Professor, College of Communication and Founding Director, M.A. in Professional Communication, a DePaul University. In this conversation, he shares:What fuels his passion about the communications industryWhat motivates him to share his lessons with students and professionals worldwideHow the roles and functions of senior communicators has evolvedHow he teaches executive skill sets to his students More information about Matt Ragas and today's topics:LinkedIn Profile: https://www.linkedin.com/in/mattragas/Company Website - https://communication.depaul.edu/faculty-and-staff/faculty/Pages/ragas.aspx To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, or your favorite podcast player.Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

Welcome to Building Brand Gravity. This is a show for communications pros across industries looking to gain an inside view into industry influence. You're about to hear a conversation with leading industry professionals, talking about the importance of building business impact through sound brand strategy.Each episode, we talk to chief communications officers, senior communications executives and leading academics to get their direct insights on the challenges facing B2B and B2C brands, opportunities for attracting people to your brand and the resulting business impact.Questions/comments? Reach out at podcast@gscommunications.comTo make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, the website or wherever you get yoru podcasts. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.