Coffee, Sometimes is the podcast from Valor Coffee where we...um...talk about coffee sometimes. Valor's founders Ethan Rivers, Ross Walters and Riley Westbrook sit down together, often with guests, to discuss business, coffee, sports, movies or whatever f
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We've heard it all—baristas don't trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode, we unpack the real reasons why baristas and owners feel disconnected and how to build bridges instead of barriers. We reflect on our own missteps, share stories from cafes across the country, and offer actionable insights into cultivating trust, leadership, and clarity. We also sip on a delicious cup from Cathedral Coffee and chat about expanding our HQ and dialing in better coffee brewing processes. If you're a cafe owner or barista looking to strengthen your culture, this one's for you.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep143Watch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 We back00:02:12 That was my cold open 00:02:41 Intro II (kinda mid IMO) 00:05:59 Coffee of the day 00:10:59 Hot Topic 00:13:52 For Owners 00:25:43 Hypocrisy 00:29:22 Under Promise - Over Deliver 00:32:06 Let's get PRACTICAL 00:36:03 Owner Absence v.s. Owner Availability 00:37:02 Lack of Clarity In the Job Description 00:45:15 Tolerating Toxicity 00:50:24 The Pay Gap (DUH DUH DUH)
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We get it — you're running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save you from burnout. But what if that's not the move? In this episode, we break down why simply promoting your most tenured team member might be doing more harm than good — for your business and for them. We talk about what it actually looks like to lead your cafe sustainably, how to empower your team without creating bloated roles, and why clear systems (and clear pay structures) beat vague “manager” titles every time. Plus, we chat about our Weber EG-1, a wild coffee from Mundos, and the art of not turning your business into a financial black hole. If you're in the thick of cafe ownership, this one's for you.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep142Watch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Start00:00:22 - INTROOOOOOOOOOO00:01:48 - Weber EG-1 (Uh-oh alert)00:03:30 - Today's Coffees00:10:56 - Today's Topic00:18:34 - Do you need to hire a manager?00:29:23 - High Level Overview From Valor's perspective00:42:18 - Nitty Gritty - Pay Structure & Tipping00:50:35 - Clarity With The Leadership in Your Cafe00:54:27 - Couple Challenges
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft launch: what it is, how to do it right, and why it can save your shop from early bad reviews and operational chaos. We walk through how we launched both of our cafes, how many people to hire, why Google reviews are critical, and how to prep your team for day one. We also dive into real marketing strategies (including influencer nights and newsletter tactics), how to leverage soft launches to stress test systems, and the little things that help turn new guests into regulars. Whether you're weeks away from opening or just dreaming up your space, this one's packed with actionable gems.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 - INTROOOOOOOOO02:16 - Start03:56 - Today We Have A Topic08:45 - Soft Launching Our Cafes13:47 - Big tip #117:26 - Big Tip #220:09 - Big Tip #321:05 - Big Tip #422:33 - Big Tip #525:32 - A question AND a HOT take27:46 - A note about marketing/ads31:24 - Bonus Tip! (this one's free)
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We're back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode, we sat down live from the hotel room to debrief as a squad on our second-ever Specialty Coffee Expo experience. From serving at our Roaster's Village booth to cupping incredible coffees, linking up with producers, and forming deeper bonds as a team, Expo 2025 was one for the books. We got to meet so many of YOU, which always blows our minds and warms our hearts. Whether you've never been to Expo and are curious what it's all about, or you were there slinging shots too, this episode captures the vibe, the chaos, and the beauty of Expo in all its glory. Shoutout to everyone who stopped by, said hey, or inspired us in any way—y'all make this community what it is.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 - Start00:40 - INTROOOOOOOOO02:37 - Ethan06:13 - Paul09:59 - Lynden13:42 - Savvy16:48 - Sammy24:46 - Luke30:13 - Riley
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that's bound to shape our business for years to come. In this episode, we reflect on everything from getting searched by police on the streets of Jardín to the transformational conversations we had with coffee producers whose livelihoods depend on the volatile C-market.From walking through coffee farms in Andes to partnering with inspiring producers like Santiago Arango and Andres Cardona, this episode gives a behind-the-scenes look at what it really means to build a sourcing model based on relationships rather than just flavor scores and price points.We also dig into the nuances of green sourcing, the importance of understanding your true cost (on both the roasting and farming sides), and why the future of specialty coffee depends on young, innovative farmers like the ones we met. A must-listen for anyone in the coffee world, or anyone interested in how meaningful relationships can fuel better business.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 Start00:00:33 INTROOOOOOOOO 00:03:33 Progrum START 00:06:18 Ross, Let's begin the Recap 00:16:23 Day II 00:19:50 Marker 5 00:27:45 Vocab check 00:33:51 Busted 00:38:20 Fermentation Bootcamp 00:43:55 The coolest part of the trip, maybe ever... 00:55:28 Ethically Sourced Coffee
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on Google. Whether you're running a cart, a café, or selling beans online, this episode is for you. We define key SEO terms (H1s, meta descriptions, and more), walk through real listener-submitted websites, and share instant improvements that can help your pages rank better today. Kent also gives us a sneak peek into the brand new SEO course he filmed for our Valor Coffee Community. It's packed with insight, as we roast some websites (gently) and break down exactly what coffee companies are doing right and wrong. Whether you're DIY-ing your Squarespace site or working with an agency, this is one you don't want to miss.Kent's Socials: https://taplink.cc/kent.fyi*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 Start00:00:33 Intro 00:06:30 What is SEO? 00:10:10 H1? 00:14:19 UI/UX? 00:17:13 3 Things that make your website rank higher 00:27:07 How much is SEO Set It and Forget It? 00:29:08 Local vs E-Comerce SEO 00:31:21 Toxic Back-links?!?!?!?!?!?!? 00:32:43 Website SHRED (buckle up) 00:40:00 Social Proof 00:45:23 Google Busniess Profile 00:46:22 The PERFECT Google Review 00:48:16 Website #2 00:59:54 Website 3 (the reckoning)
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We're diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu, from drawing inspiration from craft cocktails to balancing drink archetypes that hit everything from matcha to mocktails. If you're running a coffee shop and want to up your signature beverage game, or if you're just a fan of cool coffee drinks (ever heard of a Valade?), this one's packed with useful insight and behind-the-scenes context. Plus, Ross introduces a new basketball challenge—things get competitive. Let's chop it up!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Start00:00:14 - Intro00:04:07 - Sports00:04:45 - DOn't call it a call out00:10:07 - The TOPIC at hand00:13:34 - Sig Bev Qaulifiers00:20:42 - How to start a seasonal menu00:37:49 - Drink #100:46:14 - Drink #200:48:46 - Drink #300:50:47 - Drink #400:56:41 - Drink #501:01:29 - Drink #601:08:05 - Execution hacks01:14:18 - Ratio of For Here v.s. To Go on Seasonal Drinks01:15:47 - Pricing01:17:02 - Hot take?
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Should you buy a turnkey café? What's the best way to schedule multiple cafés in one app? We're tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an existing café, what scheduling software actually works (spoiler: it's not all good), and our biggest regrets when launching new locations. Plus, we break down our recent road trip to visit wholesale partners in Texas and Oklahoma, talk about the power of SEO, and debate who's the best driver on the Valor team. This one's packed—hope y'all enjoy!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffeeSubscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!How much do coffee shop owners actually work? If you're thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or a full-on, life-consuming endeavor? In this episode, we break down what it really looks like to run a coffee shop, drawing from our own experience of starting and operating two cafes. We cover the different approaches people take—whether you're behind the bar every day or trying to build a more passive operation—and the challenges that come with each model. Plus, we share strategies to avoid burnout, delegate effectively, and ultimately create a sustainable work-life balance. Hope this one helps!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWant to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more!We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing some of the most beautiful and well-engineered coffee equipment out there. From the EG-1 grinder to the Blind Shaker, Weber products are built to last and enhance the coffee experience.Douglas shares his journey from working at Apple as a product designer to launching a coffee-focused company with a mission to make high-end tools that are simple, durable, and a joy to use. We dive into his approach to product design, why he believes in fixing rather than replacing, and how consumerism needs to shift towards quality over disposability.We also talk about his time opening cafés in Japan and how Weber Workshops develops new products. Enjoy!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWant to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more!We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We're joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover:☕️ Why the coffee market just surpassed a staggering $4/lb
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead your business. Inspired by the principles from Extreme Ownership by Jocko Willink and Leif Babin, we break down why everything wrong in your business is ultimately your fault—and why that's actually the most empowering realization you can have. From leading by example to simplifying operations and prioritizing teamwork, this episode is packed with lessons to help you build a better, more resilient business.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWant to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more!We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Hey00:00:29 Intro00:03:58 The ProGRUM00:05:49 Fancy Coffee of the Day00:08:25 Free Tip00:10:18 Now for the topic at hand00:12:37 Hard Pill Incoming00:13:19 Chapter 100:25:28 Chapter II00:36:32 Chapter III00:40:54 How We shape values00:46:42 Next Chapter00:51:11 How To Lead From Where You Are01:00:17 Next Chapter01:08:03 Last Chapter
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the nitty-gritty of running a coffee business by breaking down the software and tools we use daily. From managing our books and financials with QuickBooks, automating workflows with Zapier, and scheduling shifts on 7Shifts, to creative tools like Adobe Suite and Figma, we cover it all. We discuss how these tools help us streamline operations, improve efficiency, and save time across our cafe, roastery, and catering arms. Whether you're running a single cafe or scaling multiple locations, this guide will help you choose the right tech stack for your needs.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeHuge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Start00:02:13 - The Progrum Returns00:04:06 - We Like These Apps00:05:04 - First Up00:08:56 - Next Up00:10:31 - Onto the next!00:13:54 - Love it #100:17:55 - Ross's baby00:27:12 - Some video editing tools we LOVE00:28:49 - You guys aren't gonna like this one00:30:26 - Love it, but it's kinda obselete now?00:31:43 - Uh Oh!00:36:30 - This one?00:40:26 - A lil splurge00:42:35 - Next One00:43:51 - A little about our sponsor00:46:23 - We don't know if we love it?00:50:25 - Like it? Love It? Gotta Have it?00:55:51 - Two sides to this one00:57:56 - This is a big one01:01:10 - This one is for US01:05:30 - Here we go01:10:11 - Lets talk scheduling01:12:15 - Design tools01:13:03 - The Editor of this podcast disagrees with this one01:14:09 - Team communications stuff01:16:27 - Speed round01:18:21 - Gotta talk dropbox01:19:03 - Lets talk calendar01:20:23 - Video Conferencing01:20:51 - Two More01:21:55 - Last ONE
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into essential barista tools for coffee shop owners and enthusiasts. From must-have milk pitchers to overlooked items like knock boxes and jiggers, we cover the gear that keeps your bar flowing efficiently. We also discuss the pros and cons of equipment like WDT tools, the PUQpress, and auto-leveling tampers, offering practical advice for both new and seasoned coffee pros. Plus, we share our biggest wins and fails in choosing bar gear, highlight some innovative solutions, and reminisce about learning the hard way.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeHuge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Start00:00:53 - Intro00:03:29 - Scene Kids Unite00:04:16 - Start of the progrum00:06:03 - Today's Topic00:09:15 - Biggest L for Bar Flow?00:21:16 - Hall of Fame Accessories00:28:28 - Goodies on the table00:58:10 - Just a lil ad for our wholesale program00:59:40 - Back to the progrum01:00:45 - Here's a Freebie!01:04:10 - Football
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive deep into the great debate: conical vs. flat burr grinders. We share our experiences with different grinders, like the Mazzer Robur S and the Mahlkönig E80 Supreme, testing their performance with the same coffee and recipe to highlight how grind size distribution, fines, and body influence espresso quality. We also explore the physics of coffee grinding, the role of overheating in flat burr grinders, and the fascinating difference between brittle and pliable coffee particles. Your mileage may vary, but we've got some new opinions on which direction might be best for our cafes...*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 - Intro01:57 - Let's take it to the lab baby02:44 - What's the difference?03:52 - One Coffee - 2 (or 3) Grinders04:10 - What made us want to try out a conical grinder for espresso?04:51 - Mazzy Shot #105:43 - Unimodal vs Bimodal Grind Size Distrubution (The heck is that?)07:04 - Now for the POD13:59 - Let's talk about temperature stability17:43 - Stand up bit frome Riles18:19 - S Tier pivot from Ethan24:31 - Wanna hear something crazy?36:32 - Lets answer some Q's44:22 - Different types of stress on the BEAN47:18 - Holiday Garb
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We've all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarter move in 2025? In this episode, we break down why coffee catering might be the future of specialty coffee businesses and how it can be a high-margin, low-overhead operation compared to running a cafe. We share our real-world experiences, from optimizing the coffee cart setup with new tools to scaling systems for events. Plus, we drink two wild coffees.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Start00:01:28 - Bring the Bean in00:03:17 - 3 Year Anniversary of the Program, how has it changed our lives?00:08:36 - Coffee, today!00:15:18 - Q&A Baby00:16:10 - First Q (comment below if you know the reference)00:20:54 - Q200:21:45 - Q number 300:27:01 - Espresso Grinder UPDATE00:27:48 - Addressing the ELEPHANT in the room00:33:20 - Carts vs Cafes00:40:46 - Breakdown of Catering numbers00:46:10 - Simple cart first impressions00:53:04 - How do we simplify load in and load out?
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked aspects of specialty coffee—water. They break down how water composition impacts coffee extraction, flavor, and even equipment longevity. From understanding the science of minerals to practical advice for cafes and home brewers, this conversation is packed with knowledge that will transform the way you think about brewing. Whether you're an espresso enthusiast, a pour-over perfectionist, or a cafe owner looking to optimize your setup, this episode is for you.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Intro00:04:52 - Valor's jounrey in the WCU (Water Cinematic Universe)00:09:01 - Let's define some terms in water00:21:27 - What is scaling?00:29:05 - How did Third Wave Water Start?00:41:38 - Talk to me about profiles00:49:58 - Osmosis01:06:24 - Different water sources for different brewing methodfs in a Cafe?01:12:13 - What's the best next step to improve your water?
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! From the cappuccino and espresso to Japanese iced pour-over and espresso tonic, no drink is safe from our opinions. As we dive into what makes each drink shine (or flop), we also reflect on our own experiences with these beverages in specialty coffee shops.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00:00 - Intro00:05:52 - Sport00:08:44 - What are you guys making for Thanksgiving?00:13:02 - Thankgiving food tier list00:15:53 - TIERS FOR FEARS BABAY00:18:10 - Origins of Tier list00:18:35 - Drink #100:20:29 - Drink #200:22:27 - Drink #300:23:37 - Drink #400:25:16 - Drink #500:27:00 - Drink #600:29:07 - Dink #700:31:11 - Drink #800:32:36 - Drink #900:33:55 - Drink #1000:35:55 - Drink #1100:37:52 - Drink #1200:39:29 - Drink #1300:40:32 - Drink #1400:43:10 - Drink #1500:46:24 - Drink #1600:47:32 - Drink #1800:48:40 - Drink #19 (The results may shock you)00:51:12 - Drink #2000:52:26 - The FINAL boss00:55:21 - Coffee of the day00:58:30 - Real life numbers (the results may shock you frfr)
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons learned from building out two cafes without the help of designers; from paint hacks and lighting choices to prioritizing resilient materials and creating Instagram-worthy moments, we break down the small design decisions that make a big impact. Plus, our thoughts on outfitting a merch area, and why not installing too many electrical outlets can save the vibe of your space.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as sales increase. We dive into a variety of listener questions from our Valor Coffee Community, offering insights on everything from approaching investors, using real estate agents for retail space, and creative ways to foster collaboration in the local coffee scene. Plus, we tackle holiday prep for small coffee shops, sharing tips for managing milk storage, handling holiday rushes, and keeping the team energized during the busiest season of the year. If you're a coffee business owner or just curious about what goes into running a cafe, this episode is packed with valuable insights!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We just had a big moment at Valor Coffee: we changed our core values! In this episode, we talk about how and why we went from five to three core values, breaking down how we landed on these core pillars and what they mean to our team and company culture. We wanted to make values that are easy to remember, align with our mission, and keep us all moving in the same direction. We share how these new values emerged from what really makes Valor tick day-to-day and how we hope they'll impact our team, customer experience, and growth. Join us for some deep dives, laughs, and behind-the-scenes insights into the heart of Valor. We hope this episode sparks ideas on how you approach values in your own business!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, leadership, and running a specialty coffee shop. Savvi and the team dig into how we strive to achieve dual excellence in coffee quality and hospitality—blending the best coffee with world-class service. The conversation covers the power of constructive feedback, creating a balanced and inclusive team environment, and the challenge of healthy boundaries in a close-knit workplace. We also touch on fostering camaraderie outside of work and how to navigate workplace boundaries to maintain professional relationships. For anyone in a leadership position or part of a growing team, this episode offers relatable and practical takeaways. Enjoy!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 - Intro05:08 - What's it like to buy a bag of coffee that isn't awesome07:50 - Who is SAVVI?11:05 - Jumping into the Q's15:34 - How Does an Owner support a GM?19:41 - How do you balance workload?22:05 - What was it like going from your previous role to Head Coach?24:08 - Health Checks w/the opposite gender25:30 - Talkin bout the real real31:03 - How to Appropriately and Professionally work with the opposite gender41:25 - Q3 Baby
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment malfunctions, we've seen... a lot. Today we focus on three game-changing tips that will take your coffee cart to new heights, including topics from streamlining your menu to improving customer flow and charging appropriately for events. If you're looking to up your mobile coffee game, this episode is packed with useful insights!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 - Intro02:09 - Good Morning! (Inside Joke)02:45 - Good Morning (Take Two)11:17 - Do We Use The Same Water for Drip and Espresso?18:44 - Should I Start a Coffee Shop/Roastery While Keeping a full-time job?27:40 - Let's Talk About Catering30:05 - We only serve 8 oz or smaller beverages31:34 - SpLiT sHoTs36:25 - How To Charge Enough41:37 - Ess Eeee Ooo47:22 - Bonus
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the third and final part of the story behind Valor. Join us as we discuss opening our first cafe, launching our roastery, and expanding to a second location, all while navigating challenges like the 2020 pandemic. From crazy Craigslist espresso machine finds to launching our first brick-and-mortar, we break down the journey, share lessons learned, and reflect on how our team and company have evolved. Whether you're in the coffee business or just curious about what it takes to build a thriving cafe, this episode is packed with insights, laughs, and a behind-the-scenes look at what goes into making Valor what it is today.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We also break down the early struggles of running a pop-up, from unpredictable weather to the sticky note debacles at our first wedding gig. Along the way, we chat about the challenges of getting our first wholesale accounts, starting our own roasting operation, and finally securing a permanent spot in Alpharetta. This episode is packed with stories of grit, learning on the fly, and hilarious missteps. Enjoy!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode of the Valor Podcast, we dive into Part 1 of The Story of Valor, where it all began. From friendships formed in high school to early coffee experiences that sparked a love for specialty coffee, we walk through the origin of how we, three 18- and 19-year-olds, decided to start a business with nothing but passion and curiosity. Join us as we reflect on navigating the challenges of finding direction, raising funds through Kickstarter, building our first mobile coffee cart, and booking our first events. Whether you're starting your own business or just curious about the ups and downs of launching a coffee company, this one's for you. Stay tuned for Part 2!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of starting and running a coffee company. So we built out or brand new online platform, the Valor Coffee Community, where you can find a community of other baristas, leaders, and cafe/roastery owners in the community who are ready to help you on your journey. Featuring chat channels and threads, resources like spreadsheets and pdf's to help you grow and run your business, and courses dedicated to expanding your knowledge on coffee, finances and more, you're sure to find plenty to help you on your journey.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it's tempting to save money on certain pieces of equipment, we discuss why it's worth splurging on specific items to avoid regret down the line. From the importance of a reliable ice machine to choosing the right grinders, we cover it lots. Also... THE VALOR COFFEE COMMUNITY IS LIVE. Be one of the first to join, gaining access to chats, forums, PDFs, spreadsheets, courses and exclusive webinars and video cars. Use the link above!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the nitty-gritty of evaluating a coffee shop acquisition, discussing the hidden costs that can make or break a deal. We also chat about the challenges of maintaining high standards in specialty coffee while balancing customer expectations and financial realities. Plus, we touch on the importance of hospitality in the evolving coffee industry and share some love for our wholesale partners. Tune in for insights, laughs, and a bit of coffee geekery!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive deep with Elijah Knapp, a seasoned coffee professional, former Valor Pit Crew Member, current owner of Elliott Coffee in Dayton, Kentucky, and one of our dear friends. We chat about the journey of opening a cafe on a budget, the challenges of managing a skinny buildout budget, and the lessons learned along the way. Elijah shares insights into the local community, the importance of authenticity in building a business, and the role of hospitality in creating a memorable customer experience. Tune in to hear about the balancing act of running a small business, creating genuine connections, and the creative ways to stretch a budget without sacrificing quality. Whether you're a coffee enthusiast, aspiring cafe owner, or just love a good entrepreneurial story, this episode is packed with valuable takeaways.Visit Elliott: https://g.co/kgs/1LVaY3kFollow Elliott on Instagram: https://www.instagram.com/cafe.elliott/Elliott's Website: https://www.elliottcafe.com/*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we delve into the heart of staying passionate and committed as a veteran barista. Ethan is joined by our long-time Head Coach, Lillabea Goins, and they explore service philosophies, reminisce about a meaningful team field trip, and discuss the importance of fostering a loving and supportive work environment. From touching on personal growth to the significance of being present and intentional in our daily interactions, this episode is a heartfelt reflection on maintaining a vibrant and motivated team. *If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week, it's just Riley and Ethan diving deeper into our service philosophies. We explore the crucial role of consistency in everything we do and how it impacts our decisions and operations. From ensuring every cup of coffee meets our high standards to maintaining the same quality of service, we discuss it all. Plus, get insights on the unforeseen costs of running a coffee roastery and some fun banter. Thanks for listening!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the service philosophies that have shaped our company, discussing how to create memorable customer experiences through empathy and connection. We also recount a rare day at work featuring the three of us working behind the bar together, debate the price of rum, and reflect on the importance of not panicking under pressure. Whether you're a barista or a business owner, this episode is packed with insights on how to elevate your service game. Tune in for laughs, lessons, and a behind-the-scenes look at the heart of our operations.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityDOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheetThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Ever wondered what “breaking even” really means for a business? In this episode we delve into the concept of breaking even, exploring its nuances and how it applies to running a coffee shop. From understanding initial costs to navigating profitability, we break down the financial complexities of the coffee business, along with spelling out the difference of profitability and actually putting money in your pockets.Join us as we discuss:The real meaning of breaking evenThe challenges of achieving profitability in the coffee industryKey financial metrics every business owner should knowOur personal experiences and strategies for financial success*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!When we started Valor, we had all the hours in the world to put towards building our business, but things have changed greatly with our growing families. Today we reflect on this and what our lives have looked like lately in terms of work-life balance.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers777
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!The boys sit down and have a continuation of last episode's topic of why you shouldn't start a coffee shop, this time explaining why it might be a good idea. We also discuss Ethan's trip to Japan, including his bar takeover at Sedai Coffee, and we give an update on the Community. Thanks for hanging with us every week! *If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction04:00 Ethan did a coffee bar takeover during his trip to Japan13:33 Did your trip make you want to open a cafe in Japan?17:47 These coffees are even better with Third Wave Water21:15 The Valor Coffee Community is almost here27:00 Recap of why your coffee shop should NOT start roasting28:54 Why your Coffee Shop SHOULD start roasting34:43 Wholesale will likely be a big part of your business37:25 What are the viable models for roasteries?46:31 Roasteries have global reach51:06 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction04:45 Getting high quality appliances saves money in the long run16:33 We're drinking a coffee from Dayglow today23:21 Discussing refractometry & testing total dissolved solids of our water34:37 Should you roast your own coffee? What other options are there?45:15 What steps should someone take before they start?55:10 Some of the early struggles & risks of opening a roastery01:03:28 Where our heads were at when we opened our roastery01:07:35 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!Check out Cat & Cloud: https://catandcloud.com/Listen to their podcast: https://catandcloud.com/pages/podcast*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction01:27 Our Love for tacos05:19 Why we started our podcasts14:08 How Cat & Cloud has evolved over time26:35 Burnout and balance as an owner38:55 What we do outside of work for our health50:01 The myth of the 'big break': long-term commitment in business58:12 Dignity in service: treat every customer the same01:12:34 The importance of self-care and wellness01:19:20 Green sourcing, roasting & day lots01:25:30 Basketball & fitness01:31:10 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a few things: Riley's trip to NYC, Ethan's upcoming bar-takeover at a cafe in Japan, football, how to discern a guest's preferences, what to look for when trying to ethically source coffee, and more!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction06:04 Aligning business focus with a human value10:40 What to look for when sourcing ethical coffee13:30 Today we're drinking three coffees, brewed with Third Wave Water18:26 Our new dark roast - Turbo Diesel - is available now!21:28 How to discern a guests preferences24:20 Ethan is taking over a cafe is Japan on June 5th26:55 Football conversation34:42 Riley took a trip to New York & visited 5 cafes49:17 What's a “flip”, & clarified milk 53:11 We want our baristas to be themselves58:26 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishment a more desirable place to be for a longer amount, while also shedding light on the realities and limitations that the coffee industry (...and its tough bottom lines) tends to face.*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction04:47 Last episode's comment section got spicy!10:26 Replying on air to viewer comments14:15 “Pay people more, or deal with high turnover”24:28 The coffees we're drinking today, brewed with Third Wave Water35:44 Is the role of a barista enough to warrant an insane salary?41:09 What we're doing to pay our baristas more47:59 How mentorship contributes to employee retention52:05 Communicate your purpose and how employees contribute01:02:09 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!The coffee industry is one of notoriously heavy turnover, something we've experienced at our business and heard from many other cafe owners. On this specific progrum, we dive in to the reasons this is so common – we'll be following up with another episode on how to best prevent employee turnover, so stay tuned or check out episode 103 when it drops!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction02:01 How we store coffee at home09:24 We're drinking 3 coffees today, brewed with Third Wave Water20:43 Which coffee shops/roasters do we admire (...envy?)?33:37 Why is employee turnover terrible in specialty coffee?36:27 Low wages, little upward mobility41:17 Not everyone likes the service aspect51:27 People have different end goals & motivations 56:53 Hiring people who aren't a good fit01:04:47 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week we field a few questions, including helping one listener choose between stepping forward as a barista or making a move to roasting operations and answering another listener's question about firm "must work weekend" policies for baristas. Thanks for listening!*If you purchase something through one of our links, we may be entitled to a share of the sale*Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.comWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction01:14 Our new partnership with Third Wave Water09:08 Does the importing of coffee differ depending on the location of your roastery?13:16 Q: I have two opportunities to advance my career, which should I take?24:28 Contrasting a secure, boring job vs a lower paying, engaging career30:46 Q: Do you have policies that require baristas to work certain schedules?43:55 Q: Do you have advice about implementing big changes?51:02 The hardest part of our jobs right now, as owners01:06:42 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Wait... 100 Episodes?! Who knew this little podcast would make it this far? This week we share stories from our first SCA Expo experience, drink the most expensive coffee we've ever purchased, and chop it up in this laid back episode.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction04:10 Q&A: Which Valor coffee should I try first?11:32 Is mold free coffee a thing or just a marketing pitch?18:14 We're tasting some high level coffee today25:39 What our experience was like in the city of Chicago37:32 Our first impressions & experience at the SCA Expo41:18 Recalling some of our favorite moments54:48 Wrapping up our recap of the weekend01:02:33 Coffee Review: MAME Coffee Abu Lot 701:08:12 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We were stoked to have the opportunity to take a break from the action at SCA Expo 2024 to sit down with a true veteran of the coffee industry, Chris Deferio. Chris has 20+ years of experience in specialty coffee, ranging from working behind the bar to where he is now, consulting and podcasting through his business, Keys to the Shop. KTTS has released hundreds and hundreds of podcast episodes with many high profile guests and leaders in the industry, and Chris is a fount of knowledge. We were honored to chat for an hour about a fun topic: barista wages and how cafes can implement certain things to give their people better pay. For those of you looking for consulting for your coffee business, Chris is your guy. Hope y'all enjoy this one, we sure did!Follow all things Keys to the Shop:Website: https://keystotheshop.com/Instagram: https://www.instagram.com/keystotheshop/Podcast: https://open.spotify.com/show/3oo9RbKT8tXmEDsXezeKje?si=4858ad750e224836Email Chris: chris@keystotheshop.com*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction06:21 Why today's topic is important to us12:59 Should owners sacrifice their income?17:36 Be transparent with employees about what they should expect25:56 Discussing different leadership models for cafes35:49 How to make a smaller team more efficient, for everyone's benefit40:49 Discussing robotics & automation in cafes48:06 Can a decentralized leadership model work?55:24 How many baristas are asking for raises rather than waiting?59:00 One on Ones with employees build trust & improves culture01:03:41 Balancing baristas admin responsibilities01:09:46 Taking care of your staff won't break your business01:13:34 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week we're in a different room because of roast shifting, but we still dish out some straight fire. Ethan and Ross chat about building a culture that thinks it's cool to give a crap and how that stems from owners and leadership.We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Intro01:34 How the Ground Control brewer works05:47 How we find employees that care as much as we do09:37 Translating core values to new hires17:42 Train your employees with values rather than policies21:01 How to figure out if an interviewee will truly care about their role31:43 Build a culture of feedback & open communication45:00 How to handle giving feedback to an employee47:08 Culture starts with the owner and grows in the team55:41 When was the last time we received feedback as leaders & owners?01:01:37 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!It's been a year since we opened the doors of our second cafe, so we do some reflecting on what we've learned and whether or not we'd do it all again.We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Intro02:27 April 3rd marks our Dunwoody cafe's 1st birthday12:22 We will be at SCA in Chicago & we want to meet you14:53 Q&A: How did you go about picking up your first wholesale accounts?26:11 Q!&A: How did you market your cart when you first started out?29:58 Is it worth it to open a second cafe?44:13 The difficulties of expanding01:00:32 The benefits of expanding01:13:46 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!When you're running a coffee shop or looking to start one, it's easy to look around at other companies and wonder whether they're taking a slice of a pie. Is that true? If so, should you care? How should this influence your decision making? This week we chop all this up AND MORE...well, not much more, but we do try a wild coffee from Plot and take a question about growing a coffee shop in a small town.We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Intro01:14 Today's coffee tastes like... basil ?03:10 We will be at SCA in Chicago & we want to meet you06:00 Can a specialty coffee shop keep growing in a small town?14:28 Competition - how much should you care?26:20 Focus on being your best, rather than comparing to others38:18 The Rude Radius - How close is too close to open a competing coffee shop?46:18 Coffee Review: Plot Colombia Geisha White Honey56:51 Conclusion
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Uh Oh! We're going in this week on our PAST SELVES, dishing out the mistakes we've made throughout our careers that we see as trouble spots for many people jumping into owning a cafe. Our reason for having this podcast in the first place is to talk about what we've learned so you can have a head start in your journey of opening a coffee business, so we hope our mistakes mentioned in this progrum can inform and guide you towards having an incredible business.We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Intro01:49 This coffee is crazy! Kos Rodrigo Sanchez Mojito Co-Ferment05:07 Are co-fermented coffees cheating or creative?10:01 Q&A: How we handle our cafes ordering coffee from our roastery17:32 Which roasters we'd use if we didn't roast our own coffee20:19 Never fail again (...not guaranteed) with our top tips for new coffee shop owners22:11 Tip #1 - Know when to fire someone36:11 Tip #2 - Inventory Management50:00 Tip #3 - Budgeting, Bookkeeping, & Financials57.54 Bonus Tip #3.9 - Learn how & when to say No01:05:20 Coffee Review: Kos Rodrigo Sanchez Mojito Co-Ferment01:12:07 Exciting Valor news: We're hiring at the roastery and Dunwoody!01:12:48 We will be at SCA in Chicago and we want to meet you!
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to discuss all things BLENDS. In our opinion, blends get more hate than they deserve, so we press into the topic and discuss why and how blends can be an awesome addition to a coffee menu, along with how we approach onboarding new blends and keeping a menu slot dialed year-round.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley: https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account: https://instagram.com/ethanrivers77700:00 Introduction and some football chatter06:04 Welcoming Sam back to the progrum06:58 Honey Processed coffees08:22 Details about our box colors & why we want to expand our coffee menu12:22 Why can't we serve certain coffees all year?16:15 On our seasonal blend, Swoon22:52 Take us through the process of planning to make a blend, start to finish28:12 Sample roasting38:14 Dissecting the narrative that single origin coffees are better than blends51:12 How we are brewing Swoon and what our team & guests are saying58:39 How we keep coffees stocked year round as we grow01:05:16 What is your favorite coffee you've ever roasted?01:09:36 Shout out to Sam's Dad01:10:46 Conclusion
© 2020-2025 Ivy Podcast Discovery LLC
