Podcasts about marketing less

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  

Starting a business can be an incredibly rewarding and fulfilling experience, but it can also take a toll on your mental and physical health (aka BURNOUT).Navigating failed launches, not getting clients, posting so much content without a boost of engagement: all of these can accelerate your journey to burnout. HOWEVER - there are things we can do as Business Owners to mitigate burnout and continue feeling JOY and EXCITEMENT towards the growth of our businesses. Things like: prioritizing our Mindset-Hygiene, getting out of the Robotic State that you're in, and reconnecting to WHO YOU ARE and WHAT YOU LOVE, and infuse this work into your NEW marketing plan.Tune into this weeks podcast episode to learn more about Burnout (search 'Visionary Life' on your app of choice). p.s.YOUR 2023 LEAP: We are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at www.kelseyreidl.com/2023

1-800-Got-Junk CEO's Advice for Entrepreneurs: The Formula for SuccessBrian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into two more home-service brands, WOW 1 DAY PAINTING and Shack Shine. Brian's “Willing to Fail” philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he's giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.Brian has been a dream guest of mine for many years, and I'm SO inspired by his kindness and willingness to give back to young entrepreneurs and emerging founders.For anyone looking for a great book that will help you get a solid start in business and understand key success principles, you'll also want to pick up a copy of his book B.Y.O.B. (Build Your Own Business)https://brianscudamore.com/https://www.amazon.ca/BYOB-Build-Your-Business-Boss-ebook/Connect with me on Instagram @kelseyreidlLearn more about our upcoming group coaching program: Your 2023 LeapWe are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at https://www.kelseyreidl.com/2023

Is it REALLY possible for you to have a successful business as a coach, consultant or health practitioner in today's marketplace?In this episode I want to talk to all the aspiring business owners out there who may be on the fence about taking the leap and starting your own thing! Of course, starting a business can be a daunting task, but I want to remind you that now, more than ever, the world needs your services and gifts. With the current state of the world, there is a growing need for innovative solutions and new perspectives and there is space for your unique brilliance.As an entrepreneur, you have the power to bring those solutions and perspectives to life. So don't let fear or doubt hold you back. Take the leap and chase your dreams. Connect with me on Instagram @kelseyreidlLearn more about our upcoming group coaching program: Your 2023 LeapWe are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at www.kelseyreidl.com/2023

Subscribe today: Theatre Marketing Lab Transcription Okay, confession time. How many of these describe you? Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively? Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals? Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out. And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to. And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening. Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Episode 123: What are the Main Industry Trends with Will Curran Today we are happy to speak with Will Curran, the Chief Event Einstein of Endless Events! Will has been in our industry for many years and has an interesting perspective to share! In this episode, he talks about his journey, shares his insights, and discusses the trends we need to concentrate on.   We hope you enjoy listening to our fascinating conversation with Will Curran today!  Bio: As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and the highest customer satisfaction of any event company in the industry. Will has been producing in-person, virtual, and hybrid events since high school when he started his first company, and he has now worked in the management of large event clients such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber. His team's mission is to simplify the event planning process by creating the equation for an event's perfect solution. From event management to business development to the latest technologies, Will Curran has a diverse background in growing events and companies to the next level. Will's backstory Will loved electronic music in high school, so he started a radio station and a DJ company. The DJ company exploded when he went to college. Will wanted to do larger-scale productions like high school dances and college events, so he learned about production and started hiring production companies. He transformed his DJ company into a production company and began to do big corporate events and productions. He also started using event technology, publishing tons of content about events and event technology and did a few podcasts along the way. The pandemic pushed them to help with all the aspects of events because technology became central to everything, so they transitioned and became a full-scale event management company. Learning from people's business stories Will loves hearing about how business owners came up with innovative ideas for their businesses, and he is constantly getting new ideas from different places. Innovation Will thinks he may be more conservative than some other innovative individuals, but he believes that he is more innovative than most people in many ways.  The pandemic Will was having his busiest year ever in March of 2020. Fortunately, his company had begun working remotely seven years before that, so none of his clients canceled when the pandemic hit. Some of them were even looking at adding more services, so Will felt that the pandemic was good for him. Music festival  Will had plans to go to a music festival in Belgium in Mid-March, but it got canceled a day before it was due to take place, even though millions of dollars had been spent on producing it.  An opportunity Will realized that the pandemic was going to devastate the United States. Everyone was looking for event tech, so he decided to use the situation as an opportunity and started contacting people to assist him with helping people produce their events virtually. As a result, his business blew up so fast in 2020 that it was almost uncontrolled in some ways! Although Will found it somewhat overwhelming, the entrepreneur in him resolved to go with it and help as many people as possible.  Thought leadership and flexibility Fortunately, their willingness to be flexible, and the thought leadership they gained from the content marketing they had been doing, really paid off in 2020!   Things to consider With the recession, economic downturn, and all the changes we are facing right now, Will is thinking of ways to do things differently from other businesses, reduce the fixed costs of his business, and become more variable. He is also considering the conversations he will need to have with his clients in the future, rising costs, and how to get his business to move faster.  Equipment Will did not like maintaining equipment, so he sold all his equipment and started renting whatever he needs. A unique business model Renting the equipment made Will feel liberated, and he learned that you can have a different model and still work very well! Even though there are still some challenges, he has managed to create a unique business model. Now they focus more on the people, the experience, and the design of events. The future   Will was excited when the pandemic started because people were going to work remotely. He knew his business would excel because they had been doing things remotely for years, so they had an advantage. They used to be one of the larger remote companies in the events industry, so many people wanted to work for them. Now it has become much harder to find the right people. Over the next two years, Will hopes that most people will revert to working in offices, and then he will employ those who prefer working remotely.   The next cultural trends People are moving toward feeling more natural with international hires and having their businesses become more global than before. We will see more people moving from places like San Francisco to bigger and cheaper metropolitan areas- even rural areas like Kansas and Montana. Will believes America needs more infrastructure, like faster and better internet, and we are moving towards having more digital nomads when flights become more affordable. Another trend he foresees is people demanding better workspaces and refusing to work for toxic bosses. It is also likely that by 2027, most people working in America will be freelancers, and new laws may come out to protect freelancers and contractors.  How the culture of our industry has changed The meetings and events industry used to be run by older people. When the pandemic broke out, many of those people were averse to the idea of virtual events. So they left the industry and were replaced by a generation of people who feel comfortable with technology and appreciate its value. Many of those people have subsequently risen within the ranks of their organizations.  Understanding company culture It is vital for people working for Endless Events to feel comfortable with technology and using different software. They also need to understand the company culture and try to stand out within it.    Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Will Curran Endless Events Event Profs Community Reddit Books mentioned: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi  

A lot of people tell us they think their emails are boring and don't get a lot of attention. So we've decided to share some tricks to help you write better emails that aren't boring.  Ready to find out how to give your email marketing a little makeover?  SOME EPISODE HIGHLIGHTS: (0:11) Want to get more sales from your email marketing? Grab our Click Tricks. (3:39) Fancy a 14-day FREE trial with Keap? (6:04) It's about them - it's not about you. (7:42) Focus on delivering value in your emails. (11:39) Your name and what it stands for is what gets your emails opened. (13:25) Email regularly (but not sales pitches!) (14:28) Make your content 'sticky'. (17:57) Tell stories and start in the middle of the action. (22:50) Switch your mindset around - your emails are interesting! (27:28) Subject line of the week. Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling! So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it https://emailmarketingheroes.com/tricks/ (here).  It's about them - it's not about you!  The first thing worth pointing out to help you write better emails is that you shouldn't confuse the things that are important to you (like your products and services) with what's important to your readers. We see people talk to their audience in internal business language all the time. Instead, you need to speak in a way that's relevant to your audience. So if you're emailing about offers and launches, that's internal language - it's not about your customers. It's about you and your business. And it means your emails are about you and not your audience. And what's the first thing we learn about marketing? That it shouldn't be about you! It should be about the things that are important to your audience. So let's not talk about our own products and services all the time, shall we? Focus on delivering value in your emailsOf course, this is your email list and people are there to find out about you. But if you keep talking about what your products, then you're barking out a sales message all the time. So many email marketers do that! And sadly, there's nothing more to their emails. If the paid product didn't exist, there would be nothing of value there. And that's not cool.  Let's think about newspapers for a second. They're full of content, stories, and value. And in between all the content you find adverts. But if the newspapers were just full of ads and nothing else, no one would buy them! It's the same for your emails - if they're full of ads, no one will want to read them. The key is to include value in your emails.  Your name is what gets your emails openedWhen someone receives your emails, the number one thing that gets them to open them is your name. So always include your name as the sender.  But what do people think when they see your name in their inbox? What do they associate it with? Is it sales? Are you that type of email marketer? Because if you are, and the person you're emailing isn't in the market for what you're selling right now, they won't even open your emails. What's inside your email might be good - great, even! You might have excellent copywriting skills. But that's all wasted if only the people who have buying intent (i.e. the people who are already interested in your product) are opening your emails. Stop email selling and start email marketing Your email marketing would be a lot more effective if you stopped email selling and started email marketing . In other words, you want to reach those people who don't have a buyer intent...

About Tim Fitzpatrick, Rialto Marketing:I am an entrepreneur/business owner with expertise in marketing and business growth. I have 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served me well in operating and managing a wholesale distribution company I co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.Since then, I've had failures and successes that have been valuable learning experiences. I started Rialto Marketing in 2013 and have been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.

Blake Fly has taken the pain out of sales and marketing and made it fun. The secret? Just being thankful and kind. Blake is the founder of “Thank University” and teaches entrepreneurs how to build their businesses (and not be weirded out by) delivering unexpected appreciation and gratitude.   Here he joins The YES Effect Podcast with Shelli Varela to share how he started and grew his “Thank You” movement (what began as a holiday party), and some simple, everyday things you can do to be more top of mind for potential customers and collaborators, by simply being kind.  In this episode, you'll learn: How Blake grew his own reach with daily social media posts How you can incorporate more fun into your business without sacrificing income and impact How you can get on almost anyone's attention - even out of thin air A story of how Blake generated a ton of work for himself simply by sending a video of a cereal box in a grocery aisle to a friend (true story - it's hilarious) Why every time you think about someone you should TELL them  How Blake and his wife started his giant “Thank You” event by inviting some friends over to write thank you cards for each other The power of doing a “Future Interview” to visualize and materialize success Why we should consider making sales and marketing more wacky and weird (it works!) How he encouraged one of his Thank University members to finally finish a book…simply by making it all about his own dad.   Quotables: “Sales & marketing can be a blast if we're OK with making it weird and wacky by being our super normal self.” -BF   “Do it imperfectly, because it actually guarantees you a better outcome.” -SV   “Making a deal bigger in business (means) lean in and bet on yourself. Why not?” -BF   “How many times do we miss an opportunity to let  someone know they matter to make someone be seen or remind somebody that we believe in them?” -SV   “Instead of making sales and marketing, what is the invitation to what party, and what's a cool way to give out as many invitations to the ideal people as possible?” -BF   “Oftentimes, before you can believe in yourself, you need to borrow somebody else's confidence.  And sometimes you never know how simple it is to change somebody's day but somebody's life.” -SV Links mentioned in this episode: Blake's “3 Simple Ways To INSTANTLY Connect With Potential Promotional Partners” https://instantconnecting.com/    Blake on IG: https://www.instagram.com/blakefly/?hl=en  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

The post Episode 201: How To Make Marketing Less Overwhelming appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitter 6:35 Ethos on marketing 9:00 Quality over quantity 13:00 Setting tangible goals 16:00 Jason's podcast and newsletter 21:02 Time for change 25:30 Trust and instincts 30:20 Employee advocacy 36:15 OutroJoin The JuiceFollow Jason | Twitter | LinkedIn | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn    

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators? And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out. Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Stephanie Cox, the VP of Sales & Marketing at Lumavate joins the podcast. We talk ways we can make our marketing more creative, how to incorporate personalization, what product-led growth can do for your team and much more.

Pro Mindset Podcast Host Craig Domann welcomes Rick Burton to Pro Mindset Podcast. Burton is currently the David B. Falk Endowed Professor of Sport Management in Syracuse University’s David B. Falk College of Sport and Human Dynamics, as well as currently serves as Syracuse University’s Faculty Athletic Representative (FAR). Prior to his appointment at Syracuse in August 2009, Burton served as the chief marketing officer for the U.S. Olympic Committee overseeing the Beijing 2008 Summer Olympics.Before joining the USOC, Burton spent four years as the Commissioner of Australia’s Sydney-based National Basketball League (a two-continent league with teams in Australia, New Zealand and Singapore). Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence serving as both its director and executive director during his eight years in Eugene, OR. Burton has written two books on sports marketing as well as 20 Secrets to Success for Student-Athletes Who Won’t Go Pro and Forever Orange, which highlights Syracuse University’s 150 years. He is the co-author of the textbook “Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games” and in 2016 finished a book for SU Press on his collected opinion columns from Sports Business Journal titled “Sports Business Unplugged: Leadership Challenges from the World of Sports .”Burton has an unparreled perspective in sports marketing, business and education. Burton and Domann discuss the following issues in sports:•Deshaun Watson trade demand with the Houston Texans.•The Olympic “Spirit” and the needed selfish & focused mindset to be successful.•Fair is for the Pigs! The State Fair is only place you find fairness.•Tom Brady and his “GOAT-ness”•Great vs. Great Mindset•His book 20 Secrets to Success for Student-Athletes

How do the stories that we tell in our advertising and marketing copy lead to sales?  Does putting pressure on our customers by making them feel like they must buy now, actually work against our success? How do we create a brand that has integrity and is profitable?  On this episode of Start Yours, Aleisha speaks with marketing expert Amie Finlayson, an online business strategist and host of the Good Authority Podcast. Amie shares her thoughts on growing an online business that doesn't have to compromise your values or manipulate your audience and how to structure your business in a feel-good way with the tools to make your marketing ethical, effortless and effective. 

Why is legal marketing SO boring? What likely started with the intention of maintaining credibility has turned into a pretty low bar—and it doesn't have to be. More than ever, people want to do business with people they like and TRUST. As businesses have made the huge shift to online experience in 2020, everything has gotten a little less polished and lot more personal. This is the key for improving legal marketing: show your audience who you ARE, not just the “legalese”of what you can do. Check out the full episode, “How to make legal marketing less boring” on Apple and Spotify podcasts

With the world getting busier day by day it's hard to find time to get everything you want or need to get done actually get done. In today's episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn't cost you a thing. With everyone being crunched for time it nice to have ways you can cut down on time without sacrificing your digital marketing's effectiveness or quality of marketing. 1)Planning out your marketing Taking the initial time to make a plan of what to post when will save time in the long run. As well as having your offers and content planned out ahead of time. 2)Batch producing your content Setting aside time to produce multiple pieces of content. Batching your content with videos, blog posts, Facebook and Instagram post, etc... 3)Create a company profile script and branding guide Helps to keep your brand message clear across everything you do. who is your target market, what are your main products and services, what are unique selling propositions for said products and services, who are your competitors, what are their strengths and weaknesses, what do you stand for, and what are you against in your practice? As well as a branding guide that has brand colors, fonts, logos, and images all in one easy place to further keep all content produced feeling cohesive to your brand. 4)Use templates and framework Creating templates or frameworks for your emails or blog posts. 5)Repurposing content Repurposing your content across platforms helps give your content longevity but also helps you reach audiences you may have on different platforms. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

On this week's episode, I speak with Louis Grenier. Louis is the Content Lead at HotJar and the host of the "Everyone Hates Marketers" Podcast. On the show, Louis gives us insight into how to make your marketing less deceitful and less "slimy", how to create engaging content that drives value, and how the "golden rule" applies to marketing. Episode Highlights:Turning your fascinations into a successful career.The 2 steps to take that will help you discover what energizes you.The importance of humility in business.Insight into the "balancing act" of creating titles and content that are engaging.The keys to creating content that converts.Why you need to interview your top 5 clients.The difference in "best practices" and "first principles", and how they each play a part.Applying the "golden rule" to marketing and why you would never do anything different.Creating "tension" to attract engaged customers.Rapid Fire Round: the #1 "successful" person, others might think this is insane, a common misconception, deepest regret, a movie about your life (genre & actor), impactful books, and personal "call-to-action." 3 Key Points:Sustaining a successful career requires you to pursue the things that energize you, not just the things that you are good at.Successful business hinges on the customer being the center of everything."Good products" and "good marketing" go hand-in-hand. Deceitfulness in marketing is only necessary if you have a bad product.

Today on the School of Podcasting we talk content marketing, why podcasting is a perfect tool for this strategy, and how to overcome one of the biggest hurdles for those needing interaction on their website. Podcast Rewind 2:15 I appeared on the Maximize Excellence show with Joe Hicks. Joe walks you through an Ideology of the four pillars of excellence. I really liked the show, and Joe (a graduate of the School of Podcasting) is doing a great job. Check it out at www.maximizeexcellence.com  or subscribe in iTunes. Because of Podcasting 5:20 I have read the book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less and it had some great stories of content marketing. There was a blacksmith that worked with farmers. He would listen to them complain about how mud would get stuck on their plow. He later invented a plow made of steel that the mud didn't stick to. He listened to his audience and gave them what they needed. In 1885, he started a magazine called The Furrow. The purpose of the magazine was to  educate farmers on new technology and how they could be more successful business owners and farmers (thus, content marketing). The Furrow was not filled with promotional messages and self-serving content. It was developed by thoughtful journalists, storytellers, and designers, and covered topics that farmers cared about deeply. The goal of the content was to help farmers become more prosperous and, of course, profitable. Now, 120 years later, The Furrow is still going strong. It is the largest circulated farming magazine in the world, delivered monthly to over 1.5 million farmers, in 12 languages to 40 different countries. Who was this blacksmith? John Deere, he was quite an inventor. You may have heard of his tractors. 1900: Michelin develops The Michelin Guide. This 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging. In its first edition, 35,000 copies were distributed for free. 1904: Jell-O recipe book pays off. Jell-O distributes free copies of a recipe book that contributes to sales of over $ 1 million by 1906. 1913: Burns & McDonnell Engineering launch BenchMark. This Kansas City engineering and consulting firm still produces its award-winning BenchMark magazine to this day. 1930's Proctor and Gamble started making radio dramas. This was an extremely successful strategy. It often would feature ads for Duz and Oxydol detergents. Later these would move to Television. Many people refer to them as Soap Operas. Your podcast could be the next Furrow. You use your podcast to build your brand. You use it to gain the trust of your audience. You build a relationship with your audience. Then later you can capitalize on that relationship. So content marketing is not new, but it can be tricky   Podcasting Boosts Grades 12: 52 Craig from Ingleaspodcast.com shared a story on the Ask the Podcast Coach on how he had students do extra homework by listening to podcasts. The other in the class did not. Those who reinforced their learning with podcasting had better grades.  He did have one student who originally did not listen to the podcasts (but his grades had improved). Later, he confessed he had been listening to the podcasts. Using Content Upgrades In Your Podcast 19:08 A content upgrade offers extra value on the initial article or content. It typically is a downloadable, email-gated piece that strikes while the proverbial iron is hot. For podcasters maybe the price of admission is not an email address, but simply a click to get back to your site, where you can then get them to subscribe, click, etc. Great Example Scott Johnson does the Computer Tutor Podcast. It is one of my favorites. It's around 5 minutes, and Scott brings cool tips that even as someone who was teaching software for a living for 20+ years, I learned things. Well in his last episode he did something that appears similar to a content upgrade. He explained that if you type in http://netflix.com/browse/genre/xxxxx  that XXX can be a category number that can range from Action & Adventure: 1365 to  Zombie Horror Movies: 75405  while this is helpful, if you don't have the category numbers you're stuck. So where do you go to get those category numbers? You guessed it Scott's Computer Florida Website So what does this do. You only get people on your website who really want this information. Casual Netflix users may not care. Me? I do a lot of Netflix, so I was all over it. So I went over, and I checked out some music-related categories, and then I went to documentaries. There it was. The documentary Alive Inside. Have you seen it? IT'S AMAZING. Check this out. So I find this MIND BLOWING MOVIE, and who gets credit? Scott Johnson from the Computer Tutor Podcast. I challenge you. Yes, you. I challenge you Netflix users to watch the movie Alive Inside and NOT tell someone about it. When I talk about creating content that makes people talk about your show, that's the kind of information I'm talking about. Being Real Can Inspire Real Results 33:00 In some cases, just being real can catch people off guard. Our world is one where lies are the native tongue of our politicians. When we hear someone be brutally honest, it can really catch us off guard. On Episode 701 of the WTF podcast with Marc Maron, he talks about dealing with grief as he prepares to go to a funeral and reflects on the death of Prince. He explained how he deals with his feelings, and how it's easy to ignore your feelings. He explained how it's better to deal with your feelings. It sounded as if he was at times fighting back tears. Then on episode 702 he reads a letter on how Marc sharing his feelings, and being honest, allowed someone to better deal with his grief, and to deal with a situation he is going through. It's not always about downloads and CPM rates. Sometimes, it's about connecting with people and leaving the world a better place.   Money Making Strategy for Those Promoting Kickstarter Campaigns 37:38 If you are ever promoting kickstart campaigns on your show (like Rob Today in iOs) you might want to check out kickbooster.me Here is how it works. Become a Booster to get immediate access of hundreds of crowdfunding campaigns in the Kickbooster Marketplace that are offering a reward for helping spread the word about their campaign. Choose the ones you want to promote, blog, post, and tweet about them, and get paid for your efforts. You earn 10% on all successful referrals. You can even earn 10% cashback on your own pledge Mentioned in this Show Podcast Review Show More Podcast Money Kindle Book Sign up for the Newsletter Podcasting Puzzle (Podcasting 101 Webinar)  

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe has been dubbed the father of content marketing. He is the founder of The Content Marketing Institute, the leading training institution for content marketing and winner of 2014 John Caldwell Lifetime Achievement Award. He is the author of three books, including “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”, named one of the five must read business books of 2013 by Fortune Magazine.

Want to join in on the conversation? Call 888-563-3228 There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know." Podcast on the New Media Expo Floor on "Podcast Alley" If you are going to the New Media Expo, we are accepting submissions for people who want to record live "from the floor" if you're going (and you know you should be) go to www.schoolofpodcasting.com/podcastalley and submit your show today. Because of My Podcast: I Am Being More Effective At My Job Biagio and Joke are the hosts of the Producing Unscripted where they are now training their clients who are now producing better content - and thus they are helping people launch televisions show. Check them out at producingunscripted.com I'm Not Sure What To Podcast About: What To Do When You Can't Find a Topic [8:48] In those situations you take general classes (in the situation of college), and you go buy diapers, lots and lots of diapers, if you have a baby on the way. These are all skills you will need moving forward. No matter what your podcast is going to be about you will need to know the following: 1. How to plug a microphone in, and how to talk into it without having "popping P's" 2. You need to get proper recording levels 3. You could go to Wordpress.com (as a temporary play ground - not a permanent solution) and start tinkering around with understanding websites. 4. You can learn how to move files around to position them where you want them. All of these skills will be used no matter what type of podcast you launch. What happens if you never launch a podcast? You sell your microphone on ebay. What if your DO launch a podcast, and then later change your mind? There are very popular podcast hosts Mignon Fogherty (known as Grammar Girl) and Cali Lewis of geekbeat.tv who didn't find their current success on their first attempt at podcasting. Both of their show are their SECOND podcast. I've had a few podcasts that I tried that didn't work. Do I consider these failures? NO. I learned something from every show. They aren't mistakes, they are learning opportunities. In music, you can learn three chords (G,C, and D) and play a ton of songs using those basic chords. Episode Zero Strategy 19:41 You need ONE episode to submit your podcast to iTunes (many people wait till they have at least three to listen to before submitting their show. In the past I've said to tell people about you and to tell them what to expect. That was back in 2005. I've changed since then. Its best to bring the best content you have. To have them going WOW. This will bring you instant credibility. Then they will care about who you are because you help you. Part of this is based on the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that I've spoken about on other episodes. If I tell you my story (unless its a really good story) most people won't care. Move them with your content, then tell them your story. How to be part of Your Audience's Routine [27:51] While there are podcasters who are doing well without having a consistent schedule (like Joe Rogan), if you want to be part of your listeners routine, you need to come up with a consistent schedule. Darren Dake from The Coroner Podcast explained how he starts his Mondays with some quiet time with his Bible, and then he starts my podcast (that is a very humbling experience). But I am part of his routine because he can count on my show being there every Monday.  Are Your Ready To Start Podcasting? Join the School of podcasting today  

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at jontusmedia.com Looking to Start a Podcast? - Join the School of Podcasting Come for the education, and stay for the community. You will get step by step tutorial about every aspect of podcasting. You get support from Dave Jackson as well as out awesome School of Podcasting community. Order worry free with our 30 day money back guarantee.   Because of a Podcast - I bought a Book I head Jon Buscall interview Joe Pulizi about his new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Jon said that he liked the book so much that when he got done listening to it, he instantly went back and listened a second time. This made me stop what I was doing, and order the book on Audible immediately. (You can get a free book by signing up for a trial at www.audibletrial.com/dave if you don't like the book you can exchange it for another one).  I look at Jon as a trusted friend. So what happened here. Jon got a content expert on his show. Jon made what Michael Hyatt calls "Wow" content. Jon looks great. I tell you about this great interview and book. I help you find great content. You are grateful. Joe the author, Jon the interviewer, Dave the podcaster, all benefit as do you the listener. Why? because it is quality content. Because of episode after episode that Jon has produced. Trust is built. That trust can be leverage for monetary gain as long as you always protect your listener. It is always about them (not you). How to Use Audible as A Sponsor One you have 10 episodes on your website (as they are looking for serious podcasters) go to www.schoolofpodcasting.com/audible and you can promote audio books on your website and earn a commission when someone signs up. What Podcasters Can Learn From Television Morning Programs Today we talk with Joe Saul-Sehy about the book Top of the Morning: Inside the Cutthroat World of Morning TV about what podcasters can learn from television. Joe was on the morning television show before Good Morning America. Joe asks podcasters to think about the setup of the show to match their audience. Chemistry is discussed in this book on how Good Morning America beat the today show after they had been #1 for 16 years. People really connect with the hosts. Joe and his co-host O.G. and their relationship. You hear how Joe and O.G. had their podcast through a few different formats and name - they didn't quit. Joe prefers to get to the point and makes thing "snappy" on the Stacking Benjamins Show People want to be entertained while they are consuming content about the topic they came to learn about. The Today show got "cocky" while Good Morning America started asking the questions the audience wanted to ask. CBS has been growing faster by any other network by ignoring what the other networks are doing and doing what they want to do (longer interviews, no weather person). They are doing their own thing. You can out Good Morning America the actual Good Morning America. In the same way, you can't John Lee Dumis the actual John Lee Dumis. He will always better better and being John than you are. Instead focus on being you. If you have a big guest on your show, go listen to other interviews of that person and make sure to ask different questions. Don't be afraid to ask for bigger guests once you have some interviews under your belt. This can lead to publicists helping you find guests. Podcast Reviews 50% Off Ends June 30th If you are looking to get your podcast reviewed by Dave Jackson (me) and Erik K. Johnson the podcast talent coach. Use the coupon sop50 at www.podcastreviewshow.com/reviewme Mentioned On This Show School of Podcasting Episode on Editing My Podcast Reviews Stacking Benjamins on iTunes

I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market. That's because the fundamentals of content writing are stronger than ever. Content marketing has gone mainstream — and is not showing any signs of slowing down anytime soon. In this episode, I interview Joe Pulizzi, founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine. Joe is also the author of the newly released book  : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe explains why content marketing is hot and getting hotter ... why businesses need writers desperately ... and how to get hired at top rates.   The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .