Podcast appearances and mentions of sherry johnson

Hydrogeologist Greg Brick discovered that the ground water under downtown Minneapolis is way warmer than it should be. Let's dig into how he found that, and why it's important. Links Greg Brick's website Atlas Obscura article with pictures of Greg exploring Schieks Cave Peer-reviewed book featuring a chapter by Greg Minnesota Spring Inventory (MN DNR) John Snow Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was edited by Sherry Johnson, hosted by Ian R Buck, and was transcribed by Stina Neel. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Despite Minnesota recently legalizing weed (famously accidentally at first), it has taken a long time for cannabis products to become available. Producers Stina Neel and Sherry Johnson dive into the long process of local counties and cities creating ordinances and policies in response to new state laws. Links Minnesota cannabis office ends license preapproval process | FOX 9 Minneapolis-St. Paul Local Government Resources | Office of Cannabis Management St. Paul City Council passes ordinance on cannabis business regulations - CBS Minnesota Local officials work toward new rules as cannabis comes to town | KAXE Insider: Culture at new Minnesota cannabis agency led to several staff members calling it quits | KSTP Cannabis: The tale of two city ordinances | Star Tribune An overview of Minnesota's cannabis industry in 2024 and what to expect in 2025 | MPR News Amid legal market delays, cannabis retail hopefuls are frustrated with process | KTTC Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was co-produced by Stina Neel and Sherry Johnson, transcribed by Stina Neel, and was hosted and edited by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Cette histoire semble tout droit sortie du moyen âge mais non, elle s'est passé aux Etats Unis dans les années 70. Découvrez aujourd'hui, la Triste Histoire de Sherry Johnson Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Mixed-use housing has a ton of benefits, so why don't we see it more often? We sit down with local developer Ari Parritz to talk about the challenges with bringing these projects to life. Links Afton Park Development Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was produced by Sherry Johnson, transcribed by Stina Neel, and was edited and hosted by Ian R Buck. Many thanks to our guest Ari Parritz. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Minnesota DNR has acquired powered wheel chairs with tank treads to increase accessibility of hiking trails at several state parks. Join us on a field trip to check them out! Links All-Terrain Track Chairs Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was produced by Stina Neel, with field recordings by Sherry Johnson, and was hosted, edited, and transcribed by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Every seasoned cyclist has been asked for bike advice by friends and family, but what if you could make a business out of that? Mary Blitzer has founded Bike Anywhere, where she offers bike commute coach services. Let's find out what that looks like! Links Bike Anywhere U of M Parking & Transportation Services Move Minneapolis BikeMN Pedal Pals Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was hosted and edited by Ian R Buck, and transcribed by Sherry Johnson. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Many thanks to our guests Mary Blitzer, John Mark Lucas, and Patty O'Keefe. Transcript Find the full transcript on our website.

If you jump in your wayback machine you can find our first episode with our distinguished guest on this installment of the Owens Recovery Science Podcast! And just like the first time she did not disappoint! Sherry Johnson, DVM, PhD, DACVSMR is a sports medicine physician for equine athletes. That's right y'all! Literal horses. She co-owns a private practice specializing in the care of very elite athletic horses that run the gamut event types with locations in Texas and Arizona. In her spare time!! She does BFR research. Well I'm tired just from typing that! Hope y'all enjoy our chat. Below are two of her BFR papers on horses. Johnson SA, Chicco AJ, Selberg KT, King MR, Dunkle ZP, Owens JG, Frisbie DD. Short-term effects of blood flow restriction training on equine skeletal muscle oxidative capacity. In: Orthop Res Soc Annual Meeting, Poster Presentation, 12–16. February 2021. Johnson, S. A., Frisbie, D. D., Griffenhagen, G. M., & King, M. R. (2022). Equine blood flow restriction training: Safety validation. Equine Veterinary Journal. https://doi.org/10.1111/evj.13904

During street redesigns, business owners are often portrayed as preferring car parking over safe streets. But their takes are more nuanced, so let's chat with some! Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was hosted by Ian R Buck, edited by Parker Seaman aka Strongthany, transcribed by Stina Neel, and produced by Sherry Johnson. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Many thanks to our guests Dan Marshall, Danny Schwartzman, and Jamie Schwesnedl. Transcript Find the full transcript on our website.

Once a year, the residents of Uptown are delighted by preschoolers walking around the neighborhood, handing out poems they wrote. Let's meet the teachers behind the tradition! Episode chapters 00:00 | Intro 03:00 | Teachers Julia & Claire 34:52 | The Parklet 41:08 | Poems 43:11 | Outro Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was produced by Stina Neel, hosted and edited by Ian R Buck, and transcribed by Tom Fendt. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Many thanks to our guests on this episode Julia Klatt Singer and Claire Thometz; and to our poetry readers Tom Fendt, Sherry Johnson, Ian R Buck, Jeremy Winter, Melody Hoffmann, and Max Singer. Transcript Find the full transcript on our website.

Early in the pandemic, Bemidji offered to pay teleworkers to move there. Let's take a trip up north to find out how it went! Links 218 Relocate Similar program in Tulsa Paul Bunyan Communications Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band, The Urban Hillbilly Quartet, on their website. This episode was hosted and edited by Ian R Buck, and transcribed by Sherry Johnson. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Many thanks to our guests on this episode: Dave Hengel, Rita Albrecht, Jordan Lutz, and especially the relocators Aaron Coburn, Val Kinnane & trailing spouse Scott. Transcript Find the full transcript on our website.

Kathy Lantry and Amy Brendmoen collectively spent three decades on Saint Paul City Council, each serving as Council President for part of that time. We get their insider perspective about the process of how policy gets made and budgets set, how things changed as more women joined the council, and what they wish they had more time to accomplish. Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was produced by Sherry Johnson, edited by Parker Seaman aka Strongthany, and hosted and transcribed by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Spencer Miller-Johnson, Senior City Planner for the City of St. Paul, joins Sherry for a lively conversation about zoning and land use. Spencer helps us unpack a city report on its East Grand Avenue Overlay Study. He also shares about the city's planning philosophies, why he's passionate about form-based codes, and what keeps him up at night. Hear about how you can help guide potential zoning changes during the study's public comment period through March 29. Links EGAOD Study Report The Study's Webpage, with Contact Information for Public Input Grand Avenue Special District Sign Plan 2021 Video Interview with Merritt Clapp-Smith about District 16's 2005 Plan & the history of the EGAOD Further listening: nerding out with street engineers about potholes Further listening: other rezoning efforts in Saint Paul and Minneapolis Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was produced and transcribed by Sherry Johnson, and was edited and hosted by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the episode transcript on our website.

What to do with an urban highway that destroyed a community 60 years ago? ReConnect Rondo wants to put a land bridge over it. Episode chapters, links 00:00 | Intro Streets.mn Podcast episode on urban highway removal 00:55 | Interview part 1 Rondo land bridge feasibility study 25:56 | The Parklet Streets.mn bonfire event Donate to Streets.mn 27:14 | Interview part 2 Rondo land bridge health impact assessment Rondo land bridge prosperity study 48:59 | Find ReConnect Rondo online Website LinkedIn Facebook Twitter YouTube Instagram 51:33 | Outro Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was produced by Sherry Johnson, edited by Parker Seamon aka Strongthany, and transcribed by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

How do you choose a neighborhood to move to? Ian and Tim took very different approaches, did they both end up in places they like? Listen in on their discussion, moderated by Sherry Johnson! Episode chapters & links 00:00 | Intro 01:37 | Tell us about your move 06:22 | What drew you to that neighborhood? 09:42 | How do you move car-free? Ian moving a couch by bike trailer 14:10 | Spending time with friends and family 18:57 | What are you most enjoying in your new place? The Warm Showers episode that Ian's Mailwaukee Ave neighbor was on 21:41 | Parklet Roman Mars TED Talk about flag design CGP Grey grades state flags Minnesota sticker with the new flag oriented vertically Lazer loon lives on 30:12 | Any regrets? 35:21 | How has this move changed your life? 39:47 | What advice would you give? Ian's spreadsheet 50:59 | Pitch for your neighborhood 52:15 | Outro Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was produced and transcribed by Sherry Johnson, and was edited by Jeremy Winter. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn.   Transcript Find the full transcript on our website.

Dr. Sherry Johnson talks about working together as a team on a lameness case, what kinds of exercises can be of benefit, and things to consider when bringing a horse back into work to prevent reinjury. Thank you to our amazing sponsors:Equithrive offers supplements for everything from metabolic health to joint support – get 20% off your first order at equithrive.com with code HUMBLEHOOFCavallo Hoof Boots is offering 20% off a pair of Trek hoof boots at cavallo-inc.com with code HRNAnd special shout out to Grid as New, Mud Control Grids – they are a game changer for any mud issues, big or small! – mudcontrolgrids.comd

Dr. Sherry Johnson talks about working together as a team on a lameness case, what kinds of exercises can be of benefit, and things to consider when bringing a horse back into work to prevent reinjury. Thank you to our amazing sponsors:Equithrive offers supplements for everything from metabolic health to joint support – get 20% off your first order at equithrive.com with code HUMBLEHOOFCavallo Hoof Boots is offering 20% off a pair of Trek hoof boots at cavallo-inc.com with code HRNAnd special shout out to Grid as New, Mud Control Grids – they are a game changer for any mud issues, big or small! – mudcontrolgrids.comd

Hear what it's like to lead and run a bikeshare program with our guests, Melissa Summers and Alasdair McKernan. Formerly of our beloved Nice Ride, they now help run our car sharing program. Listen in as they share their wisdom about the logistics of bikeshare, the complications of the entities who run them, and advice for anyone who'd want to rebirth a Cities-wide option. Links Dan Marshall's article   Nice Ride Minnesota - Wikipedia   Bicycle Share - City of Minneapolis (minneapolismn.gov)   Shared Bikes | Saint Paul Minnesota (stpaul.gov)   Despite Popularity, Bike Share Programs Often Need Subsidies - Stateline   The fate of China's bike share boom (bbc.com)   HOURCAR – Nonprofit Carsharing for Minnesota   Discuss this episode on social media with the hashtag #StreetsMNPodcast   Help make the show possible by making a donation or sponsoring the show! Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was produced by Sherry Johnson with assistance from Christina Neel and Jeremy Winter. It was edited and transcribed by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Everything you want to know about potholes, but were too afraid to ask! How do they form? What can we do about them? We sit down with engineers Doug Fischer and Bev Farraher to chat about all that and more! Connect with us Anatomy of a pothole video Doug's website: The Highway Doctor Spreadsheet comparing vehicle weights and damage to the street Neighborhood electric vehicle Article about vehicle weight damage Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was edited by Jeremy Winter, and was transcribed and hosted by Ian R Buck. Guest acquisition was handled by Sherry Johnson, with production assistance from Christina Neel. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

Passenger train advocacy organization All Aboard Minnesota is celebrating their 10th anniversary. Let's learn the history of the organization! Connect with us All Aboard Minnesota 10 year celebration AAMN video: Why Passenger Rail is good for Minnesota Discuss this episode on social media with the hashtag #StreetsMNPodcast Help make the show possible by making a donation or sponsoring the show! Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was edited by Tim Marino, transcribed by Sherry Johnson, and hosted by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Read the full transcript on our website.

We sit down with Sherry Johnson to chat about her popular article series of motorists' questions for bicyclists! Connect with us The Top 10 Questions for Bicyclists article series Email Sherry at facilitator.sher@gmail.com Discuss this episode on social media with the hashtag #StreetsMNPodcast Help make the show possible by making a donation or sponsoring the show! Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was hosted, edited, and transcribed by Ian R Buck. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the full transcript on our website.

It's coming down to the wire for the South Dakota State Board of Education Standards to decide on the social studies standards submitted by the state Department of Education. Those standards took out many references to Indigenous history recommended by a workgroup comprised of tribal representatives and educators from across the state. Tuesday on Native America Calling, we find out why South Dakota's nine tribes and the state School Superintendents Association oppose the standards as written with Dr. Sherry Johnson, education director for the Sisseton Wahpeton Oyate (enrolled member of the Sisseton Wahpeton Oyate); Sarah White (Oglala Lakota), executive director of the South Dakota Education Equity Coalition; and Josie Green (Oglala Lakota), executive director for Waawanglake, the South Dakota region of Teach for America.

It's coming down to the wire for the South Dakota State Board of Education Standards to decide on the social studies standards submitted by the state Department of Education. Those standards took out many references to Indigenous history recommended by a workgroup comprised of tribal representatives and educators from across the state. Tuesday on Native America Calling, we find out why South Dakota's nine tribes and the state School Superintendents Association oppose the standards as written with Dr. Sherry Johnson, education director for the Sisseton Wahpeton Oyate (enrolled member of the Sisseton Wahpeton Oyate); Sarah White (Oglala Lakota), executive director of the South Dakota Education Equity Coalition; and Josie Green (Oglala Lakota), executive director for Waawanglake, the South Dakota region of Teach for America.

What do we do when we can't make predictable or ordered decisions? What do we do when things are unordered? How do we approach those decisions in ways we haven't in the past? These questions are just some of what you get to hear about on this episode with our guest, Sherry Johnson.   Sherry, like so many others we have had the opportunity to interview, grew up not knowing she was a person with autism. She often wondered why she felt she was an outsider in the world. It wasn't until her 40s that she was finally diagnosed. By then, she had gone to college and became a teacher of English and the theater.   Now, she is a coach, a course creator and the founder of the company Cultivating Strategy. Our discussion ranges far beyond autism and neurodivergence. We even get into a story from Sherry about her facilitating a church discussion about gun control. Wait until you hear what happens. (Hint: no, the gun control issue is not solved, but diametrically opposed people do learn to listen to and talk with opponents.)     About the Guest: With a background in arts education, community organizing, and volunteer coordination, Sherry likes inspiring folks to experiment with new ways of being together. Sherry enjoys bridging divides between people. She likes helping leaders and experts make complicated information more accessible, while elevating homegrown leadership and expertise.  Sherry leverages her autistic mind to help people see their own assumptions and biases, so that everyone is freer to be seen and heard more faithfully. Sherry blends Technology of Participation, emergent strategy, Asset-Based Community Development, and current brain research—particularly the neuroscience of emotion and mindfulness—into her approach. Her North Star is interrupting linear and conventional thinking, which so often hampers care and innovation in human systems. Most of her clients are in the civic and nonprofit sectors. Sherry's feet touch the ground in St. Paul, Minnesota, her heart's home. She loves her family, most cats, playful dogs, corvids, and a good windstorm.   How to connect with Sherry: My website My Facebook Page My LinkedIn Profile My December training on Adaptive Leadership     About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i  capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson  01:21 Well, a pleasant afternoon to you wherever you happen to be. I am Michael Hingson, your host and you are listening to unstoppable mindset. Now we get to interview lots of different people who do lots of different things, which really makes it fun, we get to inspire. And I frankly will tell you I love being inspired. We get to talk with Sherry Johnson today who has a company called cultivate strategy, and we'll get to that but a little known fact, except for a close circle around sherry. She had a birthday yesterday. So Sherry, welcome to unstoppable mindset and happy birthday.   Sherry Johnson  01:57 Thank you so much.   Michael Hingson  02:00 We won't we won't give away your age. That's entirely up to you. But I want to tell you, we're really glad you're here. I enjoyed chatting with you and preparing for this. So split start by telling you or asking you to tell us a little bit about your roots, you know where you came from growing up what it was like, and all that kind of stuff.   Sherry Johnson  02:22 Yeah, thanks. I'm happy to be here. And so lucky to get to do this. And so I came from southern Wisconsin and a rust belt town called Janesville, Wisconsin. And my tone really was embodied a lot of what shapes me, deep divisions, we produce Janesville, both Russ Feingold and Paul Ryan to two completely opposite politician, if you don't say, Yes, that's right. And even my own household was a fractal image of that my mother was a union steward and a factory. My dad retired for agent first sergeant first class in the army. And they used to joke how they canceled out one another's boats all the time. So really grew up in a lot of tension. And also a lot of people have lost their jobs during the mid 80s, as so many did, and that rust belt town got a lot rest year, and that kind of sense of loss and some of the family traumas that compounded around that and my family's background, shaped a lot of how I approach my work and who I become and how I relate to those routes all the time. And I think to you know, this will come up later, but I think to Mike family was also impacted, not just from, you know, caste and job loss, but also generational trauma that may have actually come from being neuro divergent in a world in which that is not really created for us to be successful. Right.   Michael Hingson  04:01 So, yeah. Where did the neuro divergence come in?   Sherry Johnson  04:06 Well, you know, it's genetic. A lot of that I actually came had a midlife autism diagnosis. And when I looked back and kind of, you know, the crash that I had, at that time, I look back at a lot of the family trauma that I experienced and, and sort of see started seeing these signs of OCD, ADHD, autism in my family of origin, and how a lot of that sort of set up some, some difficulties and how we were able to approach live view live, get along with others, collaborate or not, and it really isolated us in our town.   Michael Hingson  04:50 So do you think or do you know, were there other people in your family who had neurodivergent kinds of things or are you the one on choosing one   Sherry Johnson  05:02 I dealt my dad was very likely OCD, autistic, possibly ADHD as well. I, my mother was most definitely autistic and really struggled with some depressive issues and that life because of that, I believe my grandfather was I think there were lots of folks on my father's side as well. And so just kind of growing up along around that, and not really being able to trace back some roots about why is my family so different? What is it about us not being able to fit in and really find our places in society? Why are we so sort of isolated? Why do we continue to isolate ourselves? And I feel like I have a lot more answers about that example.   Michael Hingson  05:49 So how old were you when you were diagnosed?   Sherry Johnson  05:52 I was, um, sexually. So I live here in St. Paul, Minnesota now. But for a while my spouse's job moved, and we had to move out to Seattle for a handful years. And having been sort of taken out of my context, and my community that I had built up. In my mid 30s, I had a breakdown. There were days where I was laying on the couch with a, you know, blanket over my head, and I literally could not get up. And I know that my story is not unique. You know, I had to start over that I didn't know how, and it felt very much like a lot of you sort of go through this year or so of reinterpreting your entire life, nothing, why? Why you made certain decisions or not, and what it felt like it again, your family of origin, and all of that. And I took all of that and sort of had to rebuild who I was and how I saw myself as a disabled person in a world that was not necessarily designed for me to be successful. Right.   Michael Hingson  07:04 So when did you get diagnosed?   Sherry Johnson  07:07 That was 3030. I've missed a 38.   Michael Hingson  07:11 Sir. You know, I've talked to a number of people on this podcast, who got diagnosed with autism, or other disabilities, in their 30s ran into into their 40s. I know, several people who were diagnosed with autism and ADH D in their 30s. For her I know one person who we talked with who knew that they didn't see well, but never really got a diagnosis until a little bit later. Wow, how how was it for you when you got a diagnosis and really understood what was going on?   Sherry Johnson  07:55 Um, well, I went again, I went through that year of just kind of reinterpreting my entire life, there was a lot of anger. I remember feeling for a long time that the whole world was hiding something from me, like, there were all these inch implicit rules, that I wasn't in on all these shortcuts to emotions, and it   Michael Hingson  08:16 didn't send you the memo. Right?   Sherry Johnson  08:18 Right. Like and it was entire light bulb feeling like I missed the memo. And by the way, this is part of my executive dysfunction is numbers was actually my early 40s, that I was diagnosed. And, and I remember just feeling that profound sense of grief, of loss time, of not understanding myself of not understanding that there are people like me, that there have been always fuchal, like me, you know, you go through this, you read a lot of books, if you start seeing yourself represented, we talked about representation in mass media all the time. And I'm so excited to be able to see myself and that's what helped me kind of redefine myself from an I'm an outsider, feeling like an outsider all my life to an outlier, someone who has something different to give. And so I started creating a field with the ways that I was approaching training and consulting and facilitation and coaching and allowing my neurology to kind of shape something new.   Michael Hingson  09:24 And really, I'm not even sure I would go so far as to say outlier, because what it allowed you to do was to realize who you were, which allowed you to then move forward and become a real part of and feeling like a real part of society.   Sherry Johnson  09:43 Yeah, yeah. I mean, I always feel like I'm the sauciest one who Pena sees things a little bit differently and kind of is a lot really intense for a lot of people. I'm proud of that difference, and at the same time, it's helped We appreciate even more other's differences, and to try to help people collaborate in ways where we can honor those differences, lift them up, celebrate how those differences are really where innovation comes from there. Those differences are how we move forward in new ways and in healthier ways. Right?   Michael Hingson  10:21 Well, let's go back. So when you were growing up, you went to regular public schools and all that kind of thing, I assume.   Sherry Johnson  10:27 Yeah. Yep. We were, I should say there was these gifted programs that they were experiment, experimenting with back in the 80s. And almost every two a one of us were nerve divergent at sunset. And so we, we had our own different social milieu, some of which was damaging, some of which was healthy. But we were kept together, separated and kept together from about fourth grade. So that eighth grade, and then just sort of thrown thrown out of that program in ninth grade. And so that that even added, I think, to this sense of isolation and difference and outlier ship or outsider ship at the time. Yeah. You're just like, whoa, what just happened? And then suddenly, you're in all these classes where you're breaking the curve, and upsetting upper class people, because you're the, you're the freshman and chemistry getting a plus. Right? And nobody and you just feel you feel ostracized? ostracize, you don't make a lot of friends? Let me tell you.   Michael Hingson  11:36 Yeah, it is tough on when I was in high school, I actually was taken out of our freshman General Science course for the last quarter of the year. Because my general science teacher said, you know, you seem pretty bored. And I said, Yeah, this is all pretty straightforward stuff. And they put me in the senior physics class. Oh, I had this experience, I had that experience, too. As a, as a blind person. I know, I wasn't in most of the social groups, the social cliques and so on. And I was, no one was mean, it just was that I didn't end up associating with, with people a lot directly. I've talked to some of my high school colleagues a whole lot more after graduation, and over the past several years, then, then in high school. But yeah, I know exactly what you're saying. Yeah, I believe it. And at some point, you really have to decide, you can only do what you can do, and you don't have control over how people feel.   Sherry Johnson  12:37 Yes. And, and I think, you know, speaking of how people feel, I think one of the things that's really shaped me, post diagnosis is I got deep, deep, deep into understanding how we construct emotions. I'm a huge fan of this neuro neuroscientist cut aspect of neuroscientists and Risa Feldman Barrett, who talks about the theory of construction, emotion, and the predictive brain model and how that impacts us and impacts our relationships. And thinking about that through an autistic lens. And I've really brought a lot of that Affective Neuroscience work into my work. And it's helped me also kind of reinterpret my past and see why human differences so hard for a lot of us to address in a constructive way. But once you understand it, you can kind of start piecing together some experiments to help us connect better across different.   Michael Hingson  13:36 Well, this whole concept of diversity, which everyone seems to embrace, unfortunately, when you deal with it in terms of their traditional ways today. For many of us, it never seems to affect us. For example, diversity doesn't seem to include disabilities today. Oh, we're a diverse society. We are diverse all the way around. We deal with race and gender and sexual orientation and culture and so on. But you never hear mentions about disabilities. And what's really, what's really unfortunate   Sherry Johnson  14:14 about it.   Michael Hingson  14:17 Yeah, they're, they're trying to get us. What's really unfortunate is that when we when we talk about these differences, and diversity in reality, we are leaving so many people out, which is why I like the term inclusion a lot more than diversity. Because if you're really going to take inclusion literally, you can't say well, we were partially inclusive. No, it doesn't work that way. You either are or you're not. You can't leave people out.   Sherry Johnson  14:50 Absolutely. I had the pleasure of working with the Minnesota Council of disability on disability lately, and they taught me so much about you know, I thought I was doing it pretty good job of making making my documentation accessible? No, that's all their work with them Did I see all these different ways that what I thought was inclusive, wasn't there it you know, it wasn't to their standard, and they really taught me a lot. And so adding that lends to, you know, being neuro divergent as well, and having an idea about lots of different neuro types and how to be inclusive of that. And of course, I've also done other diversity, equity inclusion work around anti racism, and gender inclusion. And I think all of that work, you know, has a lot more commonality than then indifference. I think a lot of what makes something universally accessible, is also what makes something a place fully inclusive of all those things.   Michael Hingson  15:52 Yeah. We, we need to, we need to recognize that there's nothing wrong with being different than everyone else around us. It doesn't make us less or doesn't make us more, which is the unfortunate part about the term disabilities because people just interpret that as well. You're not able? Well. That's why what we really need to do because I haven't come up with a better word. We need to change the definition of disability.   Sherry Johnson  16:24 Read it. Yeah. I Yeah. And whenever I talk about my own, myself being disabled, I tried to talk about disabled in a context disabled because something was not designed for me. And there are barriers to it being designed for me to access it, you know, just the rhythms of everyday life. Honestly, a lot of the organizations I work with right now, for example, we know that there's been this great resignation, and this passive quitting, because we're all sort of overtaxed and traumatized by the last few years. Well, that's how I felt most of my life. So I can kind of bring some of that feeling and some of those adaptations that I've made for myself, and listening to my body and self liberating my values and and being more mindful, I can bring that to groups and help them you know, even folks who've never experienced any kind of, quote, unquote, disability feel like there are steps that they can take to succeed more to be plugged in more, to collaborate better, in healthier ways that is honoring to themselves, their bodies, their communities, one another.   Michael Hingson  17:39 There's an interesting book written by Henry Mayer, entitled all on fire. And it's the story of the abolitionist, William Lloyd Garrison from the 1840s. And one of the things that Mayor talks about in the book is a time when garrison was looking for more people to join the movement. And he suggested to his people that they contact two ladies, their sisters, they grim case sisters, and the sisters were very active suffragettes. And of what what happened was that the his his people said, well, we shouldn't contact them. They're not relevant to what we're doing. They're dealing with something totally different than what we're dealing with. And that would just detract. And Garrison said something, which I think is extremely profound. He said, It's all the same thing. And how true it is. The reality is we're all fighting to become part of the same society. And doesn't matter whether it's suffrage doesn't matter whether it's abolition of slavery, doesn't matter whether it's dealing with any kind of disability or whatever, it really is all the same thing. And we need to recognize that and include everyone to deal with the issue.   Sherry Johnson  19:04 Absolutely. And, and also celebrate and lift up and represent those differences, and nonfiction and fiction media, right. Like I said, seeing myself starting to see myself represented was really important to me. And I know that that's been really important to many other colleagues from from different backgrounds. For sure,   Michael Hingson  19:26 well, so what did you do after high school?   Sherry Johnson  19:29 I became a high school English and theater teacher, because that was the role model that I had from the cast. I was from right. As a first generation college student I the whole concept of going to grad school even though I really wanted to be a medical doctor or something like that. I just couldn't understand the concept. And that you went to college. I did go to college. I was I was very lucky to get a full ride scholarship at UW Madison. And I studied education in theater, taught theater and English to high schoolers for about 10 years, and then transitioned into above, I had my kid, and my teenager, they're now 15 was also autistic. Because, again, we're genetic. And that was really tough as an autistic person who didn't know it yet, you know, having had this autistic person with other high needs, and not really having a lot of space or help around that. And so I made some choices, right, I got into community organizing a taught yoga for a while I got into my body, I started working on my own emotional landscape. And mindfulness, started doing community organizing, which brought me into consensus processes and collaboration. And that's why I became a technology participation certified facilitator, I still train that on a regular basis. And then it just started, it kind of led me from there. Now I do strategic planning for nonprofits, I work with local governments to improve their systems. And it's all just sort of taken off where those last, you know, 1015 years, it's kind of put me in a completely different spot. But then I've always been a bit of a polymath, I think that might come from some add tendencies as well in my brain. But I think that all of that kind of like, what you were just saying, from the quote from the book is, like, all is everything. And if you can have your hands and a lot of different things, you can bring a sense of wildlife and plant ecology, and to changing human systems, right. And it can make that process more meaningful and adaptable. So it's stuff like that, that I live for that kind of synthesis.   Michael Hingson  21:55 You said something several times, and I'm not we're not going to get political or anything. But we I hear a number of people say, Oh, my child is autistic, because they had vaccinations and so on, and they don't even look at the whole genetic thing. What do you think about all that?   Sherry Johnson  22:13 It is 100% genetic? And I think that we're gonna find that we've always had autistic people with us, we've always had add people with us. And, and, and I think, and I know that, you know, all the studies are the vaccines have nothing to do with creating, or enabling or turning on any genes when it comes to autism, you know, vaccines. And I think, for the for us in the community, the Autistic community. It's kind of maddening to, to hear that come up again. Because it was essentially a fake study that even started that whole thing. And now that gentleman makes a lot of money selling that story to different organizations and traveling the world and writing books. And it's really unfortunate how much damage he's done.   Michael Hingson  23:05 Well, so you how long ago did you form creative strategy? Cultivate strategy? Yeah. polyphase strategy? Yeah, um, it's another C word. I call it a base. All right.   Sherry Johnson  23:17 And of course, cultivation comes from ecology. But But I, you know, I started my own business when I before even left for Seattle about 1012 years ago. But it wasn't until I came back from Seattle about 533234 years ago that I that I built, called the Bates strategy out of kind of an amalgamation of all these things that I learned. And, you know, it's my third business and was happy to build it in a state of Minnesota. And I just felt like there was this niche I needed to fill. And I've grown to think of myself more and more as a complexity coach, both for individuals and organizations to help us think about just to sort out the different complexities and when we can't make predictable decisions. When things are unordered. What do we do? How do we approach those decisions in ways that we haven't in the past? And that's changed the way that I approach strategic planning and students the way that I've approached leadership orientation, and things like that.   Michael Hingson  24:30 Will Tell me a little bit more about your approach and what you do if you would, please. Sure. So   Sherry Johnson  24:35 I come from this place where you know, it's kind of taken me a long time to kind of define this because I was always about helping people collaborate across Denver. Well, what is that about? It can be about almost anything, but I think where I'm finding my niche is helping people understand when a linear plan a time based linear plan with goals is not always the right frame, it's not always the right way to go. Increasingly, we know that the less predictable our world is, the less predictable the context of an organization, the more experimental we have to be, the more we have to allow things to emerge between humans and within human networks that can be sustainable. It's through changing a system through relatively simple interactions is what one of my favorite thinkers Adrian Marie brown talks about in this changing complex adaptive systems, and thinking about ourselves more as part of nature than something that's imposing order upon nature. And that's, that's what excites me and gets me out of bed every day. So I have a leadership course coming up, for example, it's based on leadership orientations and figuring out what situations you're most gifted to lead in. And when you should really be stepping back and recognizing the leadership orientation of others who are more able to move in that particular context, which is again, about celebrating difference, and was something that always has always bugged me is about just moving and operating in a tip in a neurotypical world is that oftentimes those things that I've been teased about throughout my life was overthinking, you're overthinking. You're anxious, you're trying too hard. Those things have been a gift to me. That's how my brain works. And it's how I do what I do. And yes, I burn hot, I'm intense. But a lot of that is what allows me to lead in a different way. And more effectively in some contexts. And that's what I'm trying to bring into the organizations I work with to   Michael Hingson  26:54 one of the things that I have found about leadership and being part of a team is the best team leaders are the ones who also know how to use your words, how to step back and let someone else take the lead to do a particular thing.   Sherry Johnson  27:10 Absolutely. Yeah. And who knows? Yeah, go ahead.   Michael Hingson  27:14 Because they don't necessarily themselves have all the gifts or they know, who might be better gifted to do a particular thing?   Sherry Johnson  27:22 Absolutely. And we all know that, you know, information doesn't flow through human systems unless we trust and care about one another. You don't, you know, that's where information hoarding happens in systems where care and trust are missing, or deficient. And we know too, that as our systems as our organizations become more and more complex information is everything. Sharing information is everything. So how do we meet this moment and figure out how to care for ourselves and one another, even as we're working on these harder and harder problems?   Michael Hingson  27:59 Yeah. And it isn't just information, it is absolutely sharing information. We we grow up in a world today where trust is so much under attack, which is what's so unfortunate to me. Because in reality, we trust in so many ways, and we should be more open to trust than we tend to be.   Sherry Johnson  28:22 Yeah, in fact, I had the most one of the most beautiful situations I've been in in the last few years is the day after Donald Trump was elected in 2016. You know, I remembered it was one of the most divisive. It was the Sunday after rather, one of the most divisive times I can think of even even more so than now just this sort of everybody holding their breath. And I was hosting a conversation at my suburban Seattle church on gun control, can you imagine, are you and we had a very heated, we had all kinds of people in that room. There were there were 2530 people in that room. And we had a very heated, very intense high conflict, but but carrying, because we were all part of this same community carrying conversation that I was able to facilitate within some good boundaries. And that was one of the most effective situations I've been in because we realized, I think in that moment, that we needed to find a way to care about each other, we needed to leverage our care to have a conversation together about something that is just so high, high conflict, right. And that can be a lot of hope for even where we are now and how we can move forward with the right good boundaries around conversation and collaboration. And I want more of that.   Michael Hingson  29:56 So what was the main bone of contention or the main conflict since you all came from a church environment. You were you were all there. And as you point out, people really cared what was the main issue that was hard to address or deal with?   Sherry Johnson  30:15 It just there were, you know, again, suburban, mainline, you know, Methodist Church, about half of the folks in the room were very pro Second Amendment, NRA members, and about half of the room were very sort of liberal Moms Demand Action types of folks who were very, very frustrated with the state of gun legislation in the country. And, you know, even even in that context, those tensions exist. And in fact, I think churches, mainline churches, particularly, are one of the last places where you can find that level of difference, even in a caring community. And those differences, by the way, often are under the rug, and we'll talk about when pretend everything is okay. Until we can.   Michael Hingson  31:11 Well, was there any room to discuss things like does the the idea of gun control? Since we're talking about it? Is there any, was there any room to discuss? Does gun control really mean you're gonna lose your guns? I mean, that that's, of course, the the whole argument the NRA makes, and that people say when they talk about the Second Amendment, we ought to have the right just to have our guns. And that's all there is to it. But there is there was there any room to say? Well, wait a minute. Is it really that black and white?   Sherry Johnson  31:47 Absolutely. I think one of the best. One of the best things about being a facilitator, and the longer you do it, is that you start to be able to ask the right question. And you notice that you're working with the group, and they stop talking to you, the facilitator and they start talking to each other. And that doesn't always happen. But when it does, it leads to situations in which that did happen in this group. I remember the look on there were two really passionate people, and it was toward the end of the conversation. And they just stood and faced each other they stood up. And there was people were a little bit afraid, I was feeling pretty good about it. But she just said, Look, I don't want to take your guns, you know, and he said, You want to take my guns, I don't want to take your guns. And it was, and I was just about to interrupt. And then there was a pause. I'm Scott Peck, one of my favorite thinkers talks about this where we're in this sense of chaos. We live in pseudo community most of the time, and then we get this sense of chaos when we realize our differences. And it's only after a period of emptiness that we become a community. And what I watched was this emptiness, this period where no one said anything. And then I think one of them asked the other the question, I don't remember it. I wish I did. But she got a real answer. And then he asked her a question. And she gave him a real answer. This is the trust piece. And they never, they did not agree with one another walking out of that room. And meanwhile, everybody else is sort of watching this happen. But I think we all learn something about emptying ourselves of that need to control the situation and be right. And really just get curious and see what's behind this. This person's thinking.   Michael Hingson  33:34 Yeah, we, we spend so much time hearing the shallow sound bites and so on. And then we just buy that rather than thinking more about it. You know, of course, we could talk about Donald Trump. So many people say I'd vote for him again, because I trust him. And what I always wonder, and I would wonder it about any politician really is, what do you really trust? You hear words, but do you dig down to look at the actions behind the words? Do you look at all the things that they do or not? And unfortunately, we don't tend to allow ourselves and I think we also don't teach our children nearly enough to be curious,   Sherry Johnson  34:30 right? Yes. Yes, Curiosity is so key. And that that negative capability of being able I love this concept of negative capability, have you heard this, the neuroscientific concept where basically, you're allowing about it? Well, sorry, you're allowing yourself to realize that you don't have the answer in the moment. Our society is so obsessed with having the right answer, usually a simple answer, right? And the moment that something's needed And unless you're in a true crisis, potentially really bad to make a decision really? Yeah, it's really good to step back and employ this concept of negative capability. You see how long you can wait in that space of unknowing to have an answer. And you'll find that people with a higher negative capability, make better decision? Because it allows them to consult others be curious, fill that space in their brains of even what they done that unknown unknowns like, what do I not know? Let's find out what I don't even know that I don't know. And that that, that can really bring us way beyond where we're at with our relationships. And I think too, that's one of the strengths of being an autistic person is that I have? I think, a lot of negative capability, because I've spent my entire life sort of going, why did they just do it? What was the assumption behind that? I don't have those simple rules that I think neurotypical culture has. And it's always led me to always take a step back and ask, why did that happen and get curious. And I love sharing that, that negative capability, the father's   Michael Hingson  36:15 interesting concept, I wasn't really familiar with it. But the other part about it is you also said, The only really good time or the necessary time to make a fast decision is when there's a crisis, right. But I would also add to that, that making a fast decision in a crisis also comes down to as much preparation ahead of time. So of course, for me, the example is the World Trade Center, and all the things that I did to prepare for an emergency, not necessarily ever expecting one, but at the same time, needing to know information. I had a discussion just yesterday with someone who asked me the question about, well, was it? Or could it be an advantage in a situation like the World Trade Center, not to see as opposed to being able to see? And what I pointed out was, that you're still basing that question on having eyesight, and comparing more or less eyesight? And that's not really the question to ask or the issue to discuss. The issue really is what do you do to prepare for different situations in your life. So for me, going out and, and exploring, learning what to do in the case of an emergency, was something that I felt really necessary and required for me to do as the leader of an office. It also prepared me for an emergency. And it gave me information that sighted people would not normally get because they just rely on the science to tell them what to do and where to go, which only works if you can see the signs. And if you have time to read the signs. So it's it's really not site versus not site. It's preparation versus not preparing.   Sherry Johnson  38:21 Yes, absolutely. And in the autism community, we talk about the concept of social story that is very similar. A lot of times autistic people aren't said like, Wow, you really know what to do in a crisis. And we can turn off all our feelings and be these heroes and crises. And we may bring that with us and a lot of PTSD, we now are much more kin kin we are much more susceptible to PST, PTSD. But with our neuro types, but we're really good in a crisis. I think it's exactly what you were just talking about when the world I don't know about you, Michael, but I think when the world is sort of designed for not you, yeah. You, you have to take that extra step to get curious about your own planning, your own approach to things that the rest of the world takes for granted. And I think that that's a richness that those of us who bring that bring these various lenses can bring into the greater world like, Hey, have you ever thought about it this way? And they were really, you know, I'm really glad that that served you well and that situation?   Michael Hingson  39:30 Well, the other part of that is the world The world may not be designed with me in mind in some way for help preparing and doing what I do. Can I help the world become a little bit more designed for more of us than less of us? And the more of us may not be the majority, but can the world be made to be more designed for more of us than less of   Sherry Johnson  40:01 us. Absolutely.   Michael Hingson  40:02 That's great. And I think that that is an important part of it. It isn't just learning. It's then utilizing that information. And in reality, it is my belief that everyone should learn what to do in an emergency. And very frankly, I would say, for most people learn what to do as a blind person, because you rely way too much on your eyesight much too often. And you don't learn nearly as much as you can learn by utilizing some other skills, which isn't to say, don't use your eyes. But don't limit yourself to your eyesight.   Sherry Johnson  40:45 Yeah, I think that's brilliant. And it forces you to just sit just regard your surroundings differently, I would imagine to this reminds me to of another of my favorite thinkers, Duncan green, has this wonderful book, how change happen. And he talks about that preparation piece. And he said, you know, working for an NGO, the idea was that if you really wanted to change systems, you would figure out your entire plan for changing something. And you would present the entire plan when the crisis happens. The moment the crisis happens, if you're the first one to plop down the plan for moving out of that crisis, you've just changed the system forever. I love that concept.   Michael Hingson  41:33 And it makes perfect sense. The reality is that we should be doing more of that we shouldn't just be moving around as robots which we do way too often.   Sherry Johnson  41:43 Absolutely. Yeah. mechanization and expertise. Have no person that points for sure. So   Michael Hingson  41:50 I, you know, I have a wife, who we've now been married almost 40 years, it will be 40 years next month. And I've had to learn what eyesight is all about. And I've learned to explore that and learn what she sees how she sees how other people see. And that helps me be more part of that world. But at the same time, then I can use that to say, okay, but here are the limitations of that. Now, take that another step. And really look at what if you don't just use your eyes? And what are the advantages of expanding your horizons as it were?   Sherry Johnson  42:36 Yeah. Yeah, I like that.   Michael Hingson  42:39 So it's a challenge. So you started your company? And what do you do? What What exactly does the company do today?   Sherry Johnson  42:50 Well, we like I said, we moved from sort of doing strategic planning into more organizational change, work, leadership work. And I spell into doing this work around looking at large systems, to now taking that into the city of St. Paul, we did a constituent services study, and we looked at equity implications around who is who can access constituent service and who can't? And what is the quality of that service? And what's the experience? What's the user journey, like? And how can you improve it? And how can you improve the system, looking at all those different more and less predictable ways of working, and looking at all those different ways that people can lead from anywhere in the system and the types of things that they can do. And then I'm hoping to get some new work, knocked out of wood, where I get to do more of that, but also employ narrative ethnography. I'm very excited about this. Do you remember Cambridge Analytica in 2016? Yeah, basically, worked through Facebook to try to find the narratives that were shaping the culture and shift them so that they would get what they wanted out of the election, I kind of want to be the good guy and use that technology for good it is be able to trace the narratives that a culture is telling itself and look for narratives that are positive that would help emerging narratives that will help lead that organization in the right direction and in the direction of its values, and try to move a system by studying those things. So that's the next horizon for me. And it's a project I've been hoping and planning for for the last five years. So I'm hoping that I'm really the one that's putting my book down full of steps and that I'm the first one. I'm not the first by far but I'm excited to do this new work at a larger scale.   Michael Hingson  44:46 You'll be the first to do it the way you do it. I   Sherry Johnson  44:48 spa and slow state.   Michael Hingson  44:52 Tell us more about this concept of narratives.   Sherry Johnson  44:55 Yeah, um, so narratives are the stories we tell ourselves of that shape our behavior, they shape our behavior, they shape our emotions, they shape our relationships, our culture on a grander scale, right. And a culture can believe a set of narratives individuals do. And these can be good or bad working with human narratives, the stories we tell ourselves can be good or bad. Like I said, Cambridge analytic, a bad example of something where you can harness what people believe the predictions that their brains have made about the world way the world works, and make them more afraid, make them do things that are more reactive. But you can also find those hopeful narratives and a culture those narratives that will lead you toward more connection more care, and amp those up, repeat those tell those stories, and lead a culture in a different way. And this works for individuals too. There's a lot of different facilitative frameworks where you can work with an individual or a small group to help them kind of shift their image of themselves and move them in a new direction. So it's that level of change work that is really harnessed in this concept of narratives, because our brains literally predict every moment. And if you can help people predict differently, you can help people change.   Michael Hingson  46:19 How do you incorporate mindfulness into the things that you do? And what is mindfulness? How would you define it? That's a broad subject, isn't it? Yeah. No,   Sherry Johnson  46:29 I mean, that that's about awareness and curiosity, right? That's about, um, you know, being as much as you can be in your body, knowing what's happening within your body, knowing what that says, for you in, in your context about how you're feeling about things. What is your what is good for you? What is bad for you? What feels good or bad? I think a lot of us are so caught up in this sort of perfectionist gogogo culture of, you know, and even in my family of origin, how will you work your way till your next paycheck? You're working more out of competition, fear. Sometimes perfectionism. I know, that was me before my autism diagnosis, I still struggle with it. But what mindfulness does that helps you just kind of check in with yourself and be able to read what is what do I actually need in this moment? What am I actually desiring in this moment? And it's only then when you can help folks feel bad about their own selves that you can help a group be more mindful of one another culture, be more mindful of it. So   Michael Hingson  47:44 how do you teach people to do that?   Sherry Johnson  47:46 playfully. I used to be a theater teachers. So there's a lot of improv involved, sometimes in a more playful sense. With more serious groups, it's just about inviting people to close their eyes and check in with our bodies before virtual I'll say, you know, feel free to turn off your camera, we're just gonna take a few breaths, taking pauses when a group would normally speed ahead, you remember what I said about emptiness? Right? Yeah, we need to be able to take those moments of silence emptiness, to check in with ourselves to see where we're really at. And that, you know, brainstorming works much better when you can take some time of pause, take a break, go on a walk, come back. That's that net negative capability thing again, pausing before deciding, pausing before gathering, pausing to consider, those are all things that I would consider to be mindfulness. And you can do their exercises to do that. Certainly, I taught yoga for a while. And I could do that with certain groups. For the most part, it's much simpler than that. It's about just pausing.   Michael Hingson  48:56 It's also about giving yourself permission, and hopefully encouraging yourself and changing your habits and mindset to doing it. So often, we we just hear excuses. I don't have time to do that. Yeah,   Sherry Johnson  49:12 yeah. Yeah. And it doesn't have to be meditation. Meditation doesn't actually work for everyone. And it works for me, I love it. But I've know a lot of folks who really struggle with it, particularly in the ADB community, but I think it's just about taking time. And for some people that might be taking a walk, for some people, it might be spinning something in their hand. For some people, it's sitting and breathing and feeling the weight of gravity, right. But whatever it is, I try to help people find that. Yeah.   Michael Hingson  49:46 So when you say meditation, what do you mean by that?   Sherry Johnson  49:49 Um, I, you know, that's a tool. That's a highly cultural concept, right? It's different across cultures. For me, I I think of the sort of the Desert Fathers in Christianity and just sort of being silent and sitting in the presence of God, you know, others would say, it's about being silent and just sitting in the presence of nature, or whatever it is, or checking in with our chakras, or whatever it is. Different cultures have different definitions for what it means that it's about taking time. And, you know, we know that some some folks believe that meditation is only just sort of freeing your mind and not thinking about anything. But I think what I've noticed is a pattern, at least in my own small way, is that so much of it is about self compassion. It's like, No one starts out being able to meditate perfectly. But a lot of us can benefit from it, if we have self compassion, and just, you know, keep trying.   Michael Hingson  50:58 And, of course, the whole idea of meditation sure, is being silent, and possibly emptying your mind. But the whole idea behind mindfulness, in a sense, is meditation, it's taking time to not just go forward and confront the day. And it doesn't really matter how you do it. But you do need to take time mentally for yourself, or to slow down. It's something I think that's as much a concept of meditation as is anything else. Absolutely. There's always transcendental meditation where you say a mantra. And that can be very helpful to people who do it. And it may help more people, then think that they could do it. But still, it's all about taking time to slow down and disconnecting from just what goes on in the world.   Sherry Johnson  51:52 Yeah, yeah. But really just noticing more, right? Taking it more with more of your senses, what is actually happening? Yeah, because that predictive brain of ours, we actually don't see, we don't hear, we don't taste we don't smell we don't touch most things. In the moment. We've already predicted those things. If we only really sense what we predicted, we would sense, we actually have to slow ourselves down to truly sense of what's happening around.   Michael Hingson  52:25 So what's next for you?   Sherry Johnson  52:29 Well, I'm like I had this project that hopefully, I'll get to do some narrative ethnography and what we call sensemaking. I've got a course coming up on adaptive leadership on December 3, sign up for that at my website, cultivate strategy that calm slash events, be teaching today, my Two Day technology participation facilitation course, if you want to learn about how to facilitate and collaborate better, I teach that about once a quarter either in Seattle are online, hopefully will start to teach teach that in Minnesota too. And, you know, someday, you would ask me about this earlier, Michael, before the show. I am hoping to complete my musical about growing up as an autistic kid and trying to fit in. So working on that, too.   Michael Hingson  53:21 There you go. Are you going to write the lyrics? Are you going to write the songs? Or are you going to write the words around them? And let let somebody else come in and do it?   Sherry Johnson  53:30 You know, it's going to be I think it's going to be a jukebox musical. So it'll be just hits from the 80s and 90s. Ah, you know, moving moving through my own experiences middle in early high school with the dialog that I'm right. Yeah. Have you   Michael Hingson  53:49 thought about taking a lot of the content of your courses, and putting them into a book? And using that as another mechanism to teach?   Sherry Johnson  54:00 Yeah, I mean, there's a lot of existing books, particularly on the technology of participation. I do write blogs pretty regularly. And I've started to do some video logs as well, on tic tac, and Facebook, but someday, I might start to gather some of that stuff together and make a compendium or something that makes sense, but I'm a little too random, maybe to make that full nonfiction book for resale. I'm always fine. It's nothing new to talk about and work on instead.   Michael Hingson  54:35 And, and that's valuable. And as you said, so your courses will be online as well. And they are online.   Sherry Johnson  54:42 Yeah, yeah. The deciding how to decide is online. And there's both an in person and online version of that top facilitation methods which is actually through top trading dotnet you can sign up for courses in that all over even the world   Michael Hingson  54:59 top training dotnet A   Sherry Johnson  55:00 trained dotnet as the US arm of the Institute for Cultural Affairs, is the purveyor of that that particular band of training. Cool? Yeah.   Michael Hingson  55:14 Well, so you've sort of said it, but if people want to reach out to you and maybe learn more about you talk with you, and do you do individual coaching?   Sherry Johnson  55:23 I do. Yeah. So yeah. So   Michael Hingson  55:26 how do they reach out to you and learn, but all of that   Sherry Johnson  55:29 they there is a website, there's a form on my website, cultivatestrategy.com. And you can also just email me at Sherry at cultivatestrategy.com S H E R R Y. I'm happy to respond.   Michael Hingson  55:41 And strategy singular, just to make sure everybody understands. Yes. Well, Sherry, this has been fun. I've enjoyed it. I really appreciate you coming on. And my dog has stayed awake over here, so you must be happy with it. There you go. That's awesome. Alamo pays attention to everything I do. I can't get away with anything. We do have the door closed. So the cat doesn't get to come in. And I understand why cats.   Sherry Johnson  56:10 I adore cats. I have two of them, including the best get in the world and then kissick,   Michael Hingson  56:16 we have a cat we rescued seven and a half years ago. We thought we were just going to find her a home. And I learned that the cat's name was stitch. And my wife is a quilter Do you think that cat was going to go anywhere?   Sherry Johnson  56:32 Oh, it adopted you.   Michael Hingson  56:37 Oh, it took over us? Yeah. He's a great and and she and Alamo get along very well. So we're happy with that. That's great. Well, thanks again for being here. And I want to thank you for listening. And wherever you are. Please give us a five star rating. We appreciate it. That's another thing share. You could do a podcast.   Sherry Johnson  56:57 Oh goodness, I've done I've done it. I've done something like it. We'll see someday.   Michael Hingson  57:05 But wherever you are, please give us a five star rating. I'd love to hear from you. Please reach out to me at Michaelhi at accessibe A C C E S S I B E.com. And Sherry will have to talk about your website and see how accessible it is.   Sherry Johnson  57:21 Oh, I'm working on it. It's not it's not there yet.   Michael Hingson  57:26 Checkout accessiBe it can help and it's not expensive. It's a way to really help. And I'll be glad to help you with that. But we hope that wherever you are, you'll give us a rating and you'll reach out I'd love to hear your thoughts. And we'll be back of course again very soon with another episode of unstoppable mindset. We're inclusion, diversity. And my favorite part the unexpected meet and again, Sherry, thank you for being a part of this.   Sherry Johnson  57:51 Thank you for having me, Michael, this was fun.   Michael Hingson  57:58 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com. accessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for listening. Please come back and visit us again next week.

This week on the Chamber Connect Podcast, Blake and Tara interview Sherry Johnson, Branch Director of the East Texas Food Bank. Sherry shares the vision of the organization and sheds some light on all of the ways this organization is helping those in need in our community. The Chamber Connect Podcast is presented by IT Enabled - Learn more about IT Enabled here: https://bit.ly/355JGsV Each week hosts Tara Watson-Watkins, CEO of the Lufkin Angelina County Chamber of Commerce and Blake Pollino CEO of BP Media Group sit down with local leaders, small business owners, and people of interest to share education and inspiring stories from right here in our community. Thanks so much for listening! Make sure you rate and review the podcast wherever you're listening. Subscribe on Youtube: https://bit.ly/3PqmQPp Like us on Facebook: https://bit.ly/33ubk2i Follow us on Instagram: https://bit.ly/3rV9C3j Learn more about the chamber: https://bit.ly/3ByV9gD The Chamber Connect Podcast is produced by BP Media Group - Learn more at https://bit.ly/3v0p7ZE

Sherry Johnson, tribal education director for the Sisseton Wahpeton Oyate, an Oceti Sakowin treaty tribe, talks about the efforts to have South Dakota's students learn about Dakota, Lakota, and Nakota history and culture. South Dakota's right wing governor and her appointees have rejected state standards that include critical thinking and accurate state history, sparking strong resistance.

In this podcast Yvette Nout-Lomas discusses outcomes after cervical vertebral interbody fusion using an interbody fusion device and polyaxial pedicle screw and rod construct and Sherry Johnson discusses longitudinal tendon healing assessed with multi-modality advanced imaging and tissue analysis.

Sherry Johnson grew up in Tampa, Florida as a member of the Pentecostal church. She was only 11-years-old when her mother married her off to a man nearly twice her age. She had already been a victim of years of sexual violence, abuse that resulted in her first pregnancy at age nine. As many as 12 million underage girls are forced to marry each year, meaning more than 650 million women alive today were married as children. In this episode, we explore the many causes of child marriage, including gender inequality, generational tradition, poverty, and war. We expose the global nature of this issue and how the U.S.—a country without any federal laws prohibiting child marriage—continues to contribute to these statistics. Featuring Sherry Johnson, Founder of the Svon Foundation, Princess Mabel van Oranje, Founder and Global Champion at Girls Not Brides, and Tannistha Datta, Child Protection Specialist at UNICEF. -- Finding Humanity is a production of Humanity Lab Foundation and Hueman Group Media. Subscribe, rate and leave us a review. For more information, visit findinghumanitypodcast.com. Follow us on Twitter @find_humanity and Facebook.

Today the THRE3 of us talk about a crime that's been happening way too often in the United States, yet its a crime not many seem to be aware is happening. We dive into the story of Sherry Johnson and how child marriage isn't something that only happens in foreign countries. *TW: child abuse and rape*For more information, or to donate to the cause of ending child marriages, follow the links below.Sherry's Organization: https://svonfoundation.org/Fraidy's Organization: https://www.unchainedatlast.org/

Quite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It's never a matter of just selling a house. So today, Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. She sold for almost 10 years, then went into leadership and management with a huge company, Howard Hanna Real Estate. There, she grew the sales volume of 750 agents from 600 million to 1.7 billion in four years. Today, she provides solutions for agents, individual agents, teams, large teams, mega teams, and also provides management and brokerage executive level coaching for companies.Three Things You'll Learn in This EpisodeWhy you should be running a business and not being a salesperson chasing a checkWhat the goldmine pipeline system isHow to grow your sales volumeResourcesSherri Johnson CoachingReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast, another Friday here, and actually, this show is gonna go live tomorrow. So this is like real time, like, I'm low on shows, and I'm loading up. But it's a good one. I was just on her podcast. And I know the last few weeks, I've been doing a lot more like training and whatnot. But I wanted to bring on a coach. And she's got a really cool system. Quite often on the show, what you'll hear me say is stuff along the lines of like, Hey, you are just a salesperson chasing another check. If you count the real value of closing a transaction that only commission you have on that deal specifically, and not leveraging your transactions, the next one. So when I was selling real estate, the goal of the listing was not to sell the damn house and it was gonna sell fucking house. The goal, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. Because it's never a matter of selling a house. Like my goal is to sell everyone for houses and under referred into for more relationships that I can read, rinse and repeat the same damn thing. So we're talking about running a business and not being a salesperson chasing a check. So our guest today is Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. So without further ado, let's go ahead and welcome Miss Sherry Johnson to the show. Sherry, how are you and thank you for joining us.Hey, Mike, thanks for having me. I'm excited to be on your awesome podcast and talk about this. Yeah, it's gonna be to be hopefully one of your best episodes I have, I think.Let's go in. I want you to tell everyone, just brief background, who the hell are you? Where do you come from how you been doing this, and then we'll get into it.Awesome. So I am in Cleveland, Ohio, born and raised, and I've been a real estate broker for 25 years, I'm going to 26 I was a top agent at a company we had two huge independent companies here in Cleveland. So I sold for almost 10 years, I then went into leadership and management with a huge company, Howard Hanna real estate. They're huge. We had, I think I had 750 agents in my territory after managing a couple of offices. Through the goldmine pipeline system that I created, when I was an agent, grew the sales volume of those 750 agents from 600 million to 1.7 billion in four years. And that was done through aggressively coaching and helping agents through the go my pipeline, but also, you know, going after being a listing agent, and as you said, selling three to five houses off of every listing and also, you know, getting clients for life and building a 90% referral base. So four years ago, or maybe now almost four and a half years ago, I started sharing Johnson coaching, which was a life goal of mine since I was 27 years old to have my own national speaking coaching and consulting company. We provide solutions for agents, individual agents, teams, large teams, mega teams, and then we also provide management and brokerage executive level coaching for companies and we are our preferred coaching company for some of the large brands. But at the end of the day, it's all about giving and adding value to agents to help them compete and win at higher level and grow really amazing businesses while working smarter, not harder. And, you know, not getting distracted by a lot of things out there. lead sources can come we're gonna talk about that, where can you go deep and one of those is with your database, or client base, also known as and I think we you know, there's there's lots of ways to do this business. I think agents just need to focus and have a system and a strategy and that's what I'm gonna deliver today for you with the goldmine pipeline. I have two kids by the way, I didn't mention that.Manage that you managed to finally get a couple kids in there through all this.I love my daughter Tori and 14 year old son Matthew, they're like little awesome individual. Many people they're just amazing. And they inspire me every day and I'm a big runner. I run half marathons and I love to run and I love I love real estate. I'm just like so stoked to be here. So thanks. Cuz you're amazing. And you were amazing on my podcast, by the way, sothank you. Yeah, well, um, let's get into it because you're exactly right. When you say there's a system, they're running this business. And I think we're the why so many agents like fail from the beginning is because they don't approach it like a business or have a system to it, they approach it, like you're working in for a sales position, and you're working for someone that hires you to go out and sell stuff each and every month. And you can't run a business that way. It just won't work. It just, it doesn't work. I mean, statistically, and I hate saying that cliche, but 87% of agents fail after five years. And that's because for reasons that's four out of five people don't make it. And I think a lot of it has to do with what they're being taught at the very beginning. Cold calling door knocking and you're burning people out, you're so you're taking like a bunch of sales, people who aren't even really sales, people are trying to mold them into salespeople, and then it just turns into an ugly mess. So let's get into this gold mined pipeline and start from square one, I want you to walk me through sort of give me what are we going to focus on first, and let's go through sequential order, so everyone could sort of follow it,I send out so you are the CEO of your business, you're gonna call yourself CEO, but you have to run out like a business, as Mike just said. And, you know, it's, it's not just gonna happen, like people, I think, get the get their license, and they mistakenly think that everyone in their sphere is gonna use them, which happens at some point, it will happen. But you have to have a plan. And we can't hope that people are just going to use, you can't hope you're going to do this business, you have to actually have a plan and make it happen, and be intentional and on purpose and what the goldmine pipeline is going to do for you. And what's so great about this pipeline, Mike is that it works, no matter what someone's current production is, okay, so if someone's already doing eight or 10, or 15 million or 20 million, they can use it to do 10, or, you know, to grow their business double or triple it, I have agents that are doing 100 million that use this system, everyone on their team is on it. So it doesn't matter what your current production is brand new, or you've been licensed for a long time. So it doesn't matter your years of experience, it doesn't matter your current production, this will create what I love the most which every agent, the reason 87% fail, is they don't ever develop consistent or predictable monthly income and they sell a house one month, don't sell a house the next month. And it's this ugly roller coaster issue. So perfectly stated. It's like, they just don't have enough people. And the biggest thing I've seen over these 26 years of leading and developing agents is that they have like two to three people that they focus their time and attention to over a 30 to 40 Hour Work Week, you've seen this movie, doing research for those three to five people. And they just don't have enough people that are having have conversations with enough people. And so while agents discount the ones who say, I'm not going to do anything for six to 12 months, they don't put them on a list, they never follow up with them. And what I say is opportunities are not lost. We didn't lose those opportunities. Those people went and bought a house eventually and listed their home with somebody else. So opportunities are lost, they go to someone else go my pipeline system will help alleviate that and not have that happen anymore. When you lose that listing. You know, agents will say to me Why didn't believe these people because they said they weren't going to do anything for a couple of months. And two weeks later the house is you know, frickin listed. And there's a sign in the yard or they see an MLS and they're like whiplash thinking How did this happen? And I'm like, Well, you didn't maximize the opportunity. And you didn't overcome their objection to listen, somebody else did. The what the goal my pipeline system will do is create consistent and predictable monthly income, which I love. So you're starting out and you want five grand a month or eight grand a month or 10 or 12,000 a month or more. You can create consistent and predictable monthly income by having more people on the list and taking everybody I mean, do we really care when I meet somebody at an open house and they don't know they started looking, you know, my line is hey, I work with you at your pace and your speed. Whether this takes two weeks, two months or two years I'm not going anywhere. Right and we take out that like Parana pneus of like I only want to work with you if you're ready now and and so when people like that they like that I'm not going to show houses for two years for God's sakes that's another problem people do but I'm saying is keep them on your list because even the two year person is going to sell in less than two years Okay, they just haven't wrapped their head around that yet. So what happens is they agents are spending all their time and attention on these two to three people they consider a buyers and if those things don't pan out Mike what do we have? We have like a big fat wellthis is what happens when you do I mean it's why the peaks and valleys everyone spends time on the two to three you close them you're like shit, I need two to three more. Then you spend two to three months trying to find those two, three more than you rinse and repeat the same fucking thing over and over again. And that's why the average agent only sells six to nine houses. I could trip over six to nine sales a year. But I want to point out something that you said, it's really good. You're right, you have to, it's like, you meet someone in an open house, you have a good conversation, you know that if they were ready now that they would probably work with you, you just either get that feeling or you don't. And same thing, if it comes off a lead online, you're like, hey, you have a good rapport with somebody, Okay, I gotta, this guy's gonna buy a house. But the problem is, he's not gonna move here till about nine months. So How the hell am I gonna stay in touch with them? Listen, folks, if you just like continuously, every time you communicate with them, for the first time that you meet them to the time they're ready, if it's always about work, you're fucking slick salesman, at least in their eyes. And there's a way to humanize and nurture that relationship through other ways that you're not always having to talk about work, like trust me, once you meet someone first, and you establish the point that your agent, like, great, I got your an agent, okay, but doesn't mean that every time you talk to him in the future, you're gonna be like, written by anybody where he saw you already. So think about that salesperson that did that to you. Usually, it's in the form of a financial planner. And every time they come up to you, they just keep coming after you, you're like, your ego ready to go, we're gonna go dinner, like, I know, you're trying to sell me something, and then we get turned off. So I'm really interested to see how you're going to position this Go right ahead, keep going.So the goldmine pipeline will actually cast a wider, bigger net, so that you're having more conversations with more people at varying stages of their home buying or selling process. And so some of those people are going to be a, but that might look like a right now, some are going to be be some are gonna be C and then in the pipeline, where we define a, b, and c is like, A, it's going to be 70. In the next 60 days, they're given Lister or bi, B would be up to six months, and C would be over six months, right? And what happens is we actually take your list instead of Mike, everyone has a list of leads, and we take the list, and you actually monetize the sales value of each of those people. So if you're in an average $400,000 market, and you have 10 leads, that would potentially be listing prospects, even if you haven't even spoken to them yet, you just know they might be a possible listing. And even when you know you're getting 10 of those leads for 100,000 apiece, we're at 4 million already right now, just intend. Now you say okay, Sherry, I've got 20 potential sellers, at varying stages of ready to sell. Now I met 20 times 400, a pop or $8 million. And I haven't even talked to you about your buyer side, potential client relationships yet. So think about this. So now go to page two on the form, and the strategy and we're gonna look at all buyers, okay, same thing, identify what timeframe they're in roughly A, B, or C ranking, and then put a value for them. And when we add that up, and it's 10, we've got another 4 million if it's 20, we have another 8 million. And so if you have 20, buyer leads and 20. Let's do it. So it's many of you do, you're sitting on what I call unrealized business, when you look at it in terms of monetized value, not because we look at people as $1 sign sale, but because if you saw what's on your pipeline right now, and it was $16 million, I think you'd feel like the Rockstar agent that you are or could be, right? So coaching is not making people great. It's actually bringing out your potential of what you have. And you just don't realize youhave given potential.When agents come to me and they say, oh my god, here's a here the two bad examples everybody resonates with. They come to me and they say I have these three things that are happening. And I'm going out of town for you know, four days. I said, okay, can any of them happen before you get them any signed before you leave now? Okay, great. Let me know if you need anything. Well, two of them got listed. When was one was an expiring listing for 350 that got listed by you know, it's sold, actually. The other one got listed. It was 215. And it was that lifted by another agent in the office. She lost that so both those deals are gone. Before the four days are up. She comes into my office. My name is Jane, God bless her and she says you're not going to believe this. And I said why? She said my buyer that was going to write for 450 bought a for sale by owner. And I said, well, obviously you have other people in the pipeline. She said no. And this is what we hear. I was counting on those three things. She's crying, she was counting on a commission. I'm gonna sucks people. This is not how you This is why you are failing. And so to be totally blunt, it's like, oh my god, okay. So now as you said, we have to start over 90 days, two months it takes to cultivate, so then conversely with a better story, so you cannot just have three eggs and The basket people, it just it's not the way to do this business and you'll hate it. It is an up and down financial roller coaster. And again, any one of those blows would have been would have sucked just one of them all three, she didn't have if she had 25 or 30 more people to go talk to you, okay, she could have absorbed those hits. And then and and failures, you know, as out of her control a little bit. But like she could have gone to those other 25 to 30 leads, she didn't have anything in the backlog. So on the on the opposite spectrum. I had an agent come to me, one of the office and she came in and she said, You know, I feel like a loser 15 year veteran. Okay, she said, I feel like a loser. I said, Well, you're not a loser. She said, But I only have four buyers. And I said, Okay, handle the forum, I said, how many people you're talking to about listing their house? And she's like, well, I have a lot of those I said, are touch that have a ton of them. They said, Well, what's a ton? And like she said, I have 25 of those at least. And I said, if 25 listing leads, and you're telling me you're a loser, right? She said, Yeah. And I said, How many of those people are moving out of state? And she said, none of them and I said, Okay, so you have 54 pieces of business right here. Go fill this out, write down the numbers, fill in the blanks write down that value of each one of those potential sale, she came back 12 and a half million dollars. Okay, she's hugging me. She's feels like 10 She feels like 10 million 12 million. And And the truth was she about a 225 average sale price. And what I what she said to me, Mike is this, and this is where we fail again, she said to me, Well, none of these people are asking me to list their house. And I said they're not going to like we know what to do when a lead says Hey, Mike, I'm ready to sell my house. Hey, Cherie, like, I'm ready to go, I already bought a house and moving my leases up, I've already sold my house, I need to do this. Now. We know what to do when people call us. And when they do. What happens for these agents is it shows up in a blue frickin Tiffany box with a white bow on it, it's a gift. It happens once in a while. And it doesn't certainly doesn't happen often enough for people to make 150 or $350,000 a year. So if you want to be an agent that's making more money, you have to go make this happen. And so I said to her, they're not going to you have to add value and get yourself appointments of these people and get them excited about moving and go see their house. And so once you fill this pipeline up, she had, again, 54 pieces of the business 24 or 25, listing leads, and 29 buyer sides. And I said to her, you don't have any dialogue scripts, or talk tracks or strategies to get an appointment. So you need to come to life coaching each come i training and Thursday, whatever it was, and I'll teach you how to get appointments. So we fail, and we suck miserably as an industry at adding value to convert leads into clients and then getting appointments. So if you you could actually work a smaller number of people and just be more effective with a better strategy and get more business than trying to throw you know, whatever.I mean, these are these are conversations. All right. These are. So these are so in would you say within the last three to six months? What's what's timeframe, like how often? What should we call these as like conversations that you guys have had, whether you're buying or selling with consumers, over a periodof what? Well, whatever it takes. So people stay on this list really until they buy or die or tell you to stop calling and most people are not going to tell you to stop calling unless they have bought something. So I followed up with it with a lead from an open house Mike for 11 months, I didn't show houses for 11 months, I followed up with a 45 second voicemail that I left people that said, hey, Sherry Johnson, with XYZ company, I sent you some less days I'd love to show you these houses when you're ready like no this day or this day. They didn't call me they didn't call me. And there are many coaches out there that say after someone goes shoo, you know, dump them after the third time. That's not my strategy at all. If they're just not calling me back, that's okay. I actually would call and laugh and say, Hey, tell me if you want me to stop calling and I will. But I probably won't. I'm gonna I'm gonna call you again next month. I'm going to call you again next month. And what happened is these folks were like, in the 11th month, which coincidentally happened to me November, they said to me, Sherry Johnson, you are the only person that stayed in touch with us. We'd like to listen and sell our house. Can you come over this week now? I was like, yeah, and then I and then here's what's crazy. They listed and bought with me and then less than two years in less than two years they did it again. And that time the house I sold them was for it was a 450 list and they bought for 650 and this is a repeatable and the fortune is in the follow up people it is how long did it take me to make those two calls a month, right? It did. I made two calls. Add value, I stayed in touch. And really those people had I not stayed in touch with them 11 months. So here's what's cool. The Goldmine pipeline is like the Alaskan pipeline, it goes on forever. And you're sitting on a goldmine if you build a big enough backlog of people, like I used to sell 75 houses. And I had about 125 good leads on my list at all times. And so you can very mathematically with my formula, figure out exactly how many people have to be on the pipeline that you're going to convert over, you know, the next 636 12 months, you need business six months from now. So when somebody says they're not ready, that's okay. That's awesome. I actually need business eight months from now, because I don't know where that sales gonna come from. And this is funny, Mike, this actually came from me sitting around as an agent, saying, where's my next deal coming from? I did about three and a half million my first year in 1996, when we still had books, and we weren't online, really MLS books. And, and I was like, where am I getting my next sale? So I would write down everybody, because I'm even remotely talking to you. And then I would write down everybody about buying. And I would add it up. And I would I would be like, Look, I could do 8 million look, I could do you know, it'sfunny, I used to run around the notepad. That's how I kept track, as I said, but the white notepad and I remember having like 10 pages of people, I would just go through those names every day. And I would write my last notes. There's no system of follow up, and it's okay, follow up on this one, or I'd add it to my paper calendar. And follow up on it. So let's get into the communication part. Sure. How are we staying in touch? What's the conversation? Like? Are you reaching out on phone? Are you hitting any given them through email? So let's just take the average person that you have a conversation with, but I think where people get stuck is like, alright, they're not ready. But what the fuck do I say to them during this time? So like, let's get through the nurturing content? And how are we nurturing these people until they're ready, because you can't, you have value but you can't always be like, by you got it, it's there's a thin line, right? There's a you can always just be like, you can't be that slick salesman, but you can also be that non aggressor either, because that also says something. So what is the communicationyou're doing? Once somebody comes into your fold into your environment, they go on everything, right, you get their email, and you add them to your, your, your Facebook group, that's a private group that only your clients and past clients and family friends referral sources are in, you start to build a relationship with them. And, you know, if you identify at the beginning, you say here, I have an exclusive homebuyer guide that has everything I need to know about buying a home, I tell agents to take the explicit homebuyer guide, we give them one, but if you don't, if you already have one, and break that into like 15 emails, if they're gonna buy with you and list with you, you use that campaign and you say, it's never too soon to have me over to look at your house, I'm not coming to list it. I mean, I am coming to list it. But I want to come there first and see the house. Because I add value to the process before you go to Home Depot or hire a contractor. I can tell you, I could save you time and money and tell you exactly what to do with that slight floor in the back hall that you're thinking needs to go because you haven't sold a house in 15 years. And you don't know that today's buyers love slate. So you can add value early on. And then what happens is those people are like, You know what, we met you and now we're excited and the interest rates and this and that, we're gonna move it up, and now we're going to buy and move sooner. So I would put them on a very good email campaign doesn't have to be complicated. You don't have to spend a ton of money on a CRM, you can if you have a CRM, these come with those, you could just develop 16 emails that go out over time, with different points where you would say, you know, I'm still here, I'm if you're looking, if you're ready, still thinking of making a move? You know, for your SI people, I think your follow up, you know, a lot of times people make the mistake of thinking a C person is a C person six months after they put them on the list. And it's like, they could have changed, and you just, you're remembering that you made them a C, but that was six months ago or three months ago, they might see people turn into eight people very quickly. And you want to be the one that maximize that opportunity. So I would I would call them I would put them on an exclusive buyer program. Like everyone says, Well what's so exclusive? Well, it's yours number one and you are different than every other agent. So if you don't know that sit down over the weekend or this tonight and say what am I doing that's different than everybody else. My homebuyer guide was my listing tool like I used it as a prop and it got me more listing appointments because I would talk about the buying side but then I would quickly sort of identify you know, I want to come into your house that helps me to see your house while I'm out looking for a house for you. I can see your room sizes, your furniture, colors, things you love about your house and you You heard about your house. And they're like, Oh, no one's ever done that. That makes sense. And I just say, that's how I do things. I want to come see your house, what's in their house. Now we're talking about listing it. Now we're talking about a time frame. It shortens the sale process. And if you all would listen for like a second, here you are salespeople, like we said at the beginning, and your job is to get appointments, like nothing happens. You're not going to write an offer, not going to write a listing contract. If you don't have appointments in your in your schedule this week, it's not going to happen again. And I don't want that to happen is you have bills to pay and your whole family thing. Sure, you know, outworking and I want you to be in that 13% That's actually making money. So go my pipeline, over time should be carried around with you. And when you get lower, you start to see that you sold everything, if Bill your calendar by going back to that thing and saying okay, well to a bar.Like seriously, just go out to a family party. Okay, get together, like, oh, yeah, you have Thanksgiving, like this time that Thanksgiving, Christmas, Halloween, all the parents that were just trick or treating around the neighborhood's 10 to 15% of the people that you're walking around are moving this year, and all of them have referral for you. But here's what we're talking about is talking about building your audience building your list over time and building the wider net. She mentioned something that was important. The Facebook group, not all communication always has to be about real estate, that drip campaign should references just one touch through emails. But if they're also the Facebook group, or friends on Facebook, she's probably also talking about the news restaurant in the community. Right, right. She's also talking about a picture with her fabulous kids. She mentioned earlier, I'm sure it's mixed and matched somewhere in there. And it all starts by that little homebuyers guide you have what's the hook? That was the what gave you the excuse? So like, do you guys have any tools? Or do you guys have any content you own, you guys have any original content that will position you as an expert, like you have to have the basic tools and know your brokerages site is not good enough, because that's their tool, not yours. And you need your own brand. I mean, that's what people are hiring. Soyeah, it could be it could be educational, you could do a video series on your homebuyer guide, put on your YouTube channel and say, Look, if you're interested this is this is available for a minute already. In the meantime, I'm not going anywhere I work at your pace, your speed if we need to, if we need to move that up quicker, I will. But in the meantime, I'm going to put you into our system. And I'm going to share with you we do stuff on you know community involvement, we do a lot for the community, it's just other stuff outside of buying and selling and you're gonna love it because it's all great information. And it's part of the community, we all live work and play, I think that say, I love having conversations that have nothing to do with real estate, because you're at the center of those. So if you haven't done a networking event where you put four or five or eight women together that could all help each other, you know, do that. You're the, you're the center of those things. And when eventually the someone's gonna say, Hey, how's the real estate market share, and you're gonna start talking about the real estate market, everywhere you go. And like you said, this, you know, I made $18,000 at the carwash because I said real estate and I and I was available. And I I capitalized on talking to someone, which is again, what you're supposed to be doing, you know, if you don't like the word prospecting, I say talk real estate to everyone you meet, everywhere you go, you're gonna bump into people, Kid event, sports event, a work event, holiday event, birthday, whatever, you can make money in this business so easily, if you would just think about serving with, you know, value add a value driven strategy, the goal mind pipeline, what's so cool about this is that on the very last page of the pipeline, we separate the A's from the A, B, and C. And when we look at all A, B, and C, it's a pretty big number 16 20 million, whatever. When you just look at the A's, you're able to now forecast like a business owner, what your sales and listings will look like over the next two months. And ultimately what your cash flow will look like which again, we never see that we agents or make money, make no money, right? You don't have to be in that feast and famine, you can actually look at and say I'm I should, over the next two months, make this and this and now you're saying predictability, predictability, I now am in control of my business and you can make whatever you want. You want to double your business, double the amount of appointments should go on, put more people on the pipeline. And by the way, I almost forgot to say like if someone says they have a referral for you like this one guy friend of mine, Josh said I have a referral and my neighbor wants to sell and we're like in a park There's no way I'm getting that information right then. And I said, great, cool that his neighbor, they live in a 650 plus neighborhood. So I'm going to write on the goldmine pipeline under listing lead Josh's neighbors 650. Why cuz I want to remind myself to call the lead referral source, right? Otherwise, that's going to go through the cracks, I'm going to see that house listed and be like, Oh, my God, I talk to somebody and be pissed at myself. Now, you won't be because you put Josh's neighbor 650 on the go my pipeline sheet as a reminder, as a placeholder until you get the clients actual information. So this system is like simple, but it's brilliant, if I may say so. And I've helped 1000s of people like that we're gonna quit the business, say, You know what, I did this. And now I've already sold 3 million. I mean, we take people from a million and a half to 6 million in one year, we take people from six to 60, and so on. So you know, if you want a copy of this, I'm happy to you know, go to just email me, man, you rock at Sherry Johnson comm. We'll put that in, in your podcast if you want. But I'll give you the system, the form and the ways to maximize it. It is a simple system we have provided also in an Excel spreadsheet for people who like it, most agents don't like Excel. But the bottom line is talking to more people. And using this as this is your list to follow up with every week. And if you can't follow up, because your scripts soccer you feel like you just can't you're dead ending everywhere, then, you know, hire somebody hire coach, though, listen to some free content that is out there.So easy, though. Like, it's so easy, like you can't, if you can't follow up? No, I'm just gonna tell them I quit the business like you're not, it's not gonna work like this is really simple. And I don't want to be the negative Nancy over here. But you'll just be honest, like if this is really simple, so I want to, it's so similar to how I used to run my business back home. So here's what I walk you guys through this. And we'll wrap this up and get Sherry's info. So you guys can get a copy of this thing, you definitely get it. But I used to carry a yellow pad in my back pocket. It's how I got started. At four o'clock in the morning in the nightclubs during bottle service, I'd be getting everyone's drunk email addresses and phone numbers. And when conversations for me to get them to start talking about a house was always asking them what they do first, and they always have to ask you what you do next. And it always opened up the conversation for real estate. So like if I knew that 10 to 15% of the market moves every every night, or every night, every year and every night when I go out. I know that I'm just looking for 10 to 15 people to talk to I don't know yet. What I ended up doing was building an email list and a direct mail lists, just friends and family some conversations with real estate or not. But I would always add them to my direct mail list, which meant they got my next touch each and every month. I always add them to my email list, which meant they got my next touch and I wasn't ever talking about real estate. I was just building an audience and it still worked. I was I was I was wishing people happy St. Patty's Day in town where the bar specials were. I was wishing people happy Valentine's Day. My direct mail pieces were just like toilet humor. Fun facts have nothing to do with real estate. But what I realized is that if you have brand associated on communication, whether it's a shirt, you're wearing a hat, you're wearing the sign and Sherry's video right here behind her I know she has Sheri Johnson coaching, she's not doing that on accident. She's doing that on purpose, because you might not be listening to the audio of this. You might be watching the video and um, she's branding, branding, branding, but that consistent communication, because you're right 80% of those people that you have conversations with, end up hiring the first person they meet with when they're seriously ready. So just because you have that one conversation up front, like it's your job to continuously follow up and you don't always have to follow up in a way that involves them, like hogtied them and sending them into a house and getting them pre approved. Like you could just be in relationship with people but it starts by consistent communication to the same audience over time, not only build your brand, but get those people that you're talking to once to actually come back. Well put Jerry, I love it. Why don't you go ahead and give them your website again, so they can know we'll get this all wrapped up?Absolutely. So you can find us at Sherry Johnson calm and that is Sh e r i Johnson. No t so Sherry Johnson sh t ri johnson.com. If you're listening to this, and in there is a on demand webinar on the go mind pipeline that you can download in a minute and just put in fillable form it'll email the the download of this very strategy as a web. It's on our it's on demand, an on demand webinar. The other thing you can do is send an email to you rock at Sherry johnson.com and ask for the goldmine pipeline and mentioned this podcast if you want or just say I want a copy of the Gulf, my pipeline, we'll send it out to you right away. And we have you know, my podcast is you Rock cherry Johnson, are you rock to share Johnson podcast, which is really fun. You can listen to our exclusive interview with Mike because it was fantastic and it was awesome. And yeah, that's how you can find us love to love to share anything with any of you whether you want coaching or you just want some really good free content, I have a tendency to give out a lot of just helpful staff to help you and if you do want coaching, we're happy to help any of you. You could also see all of the coaching programs on my website.Love it. Thank you Sherry class, give her a call. Look her up guys and thank you guys for listening another episode of the real estate marketing dude podcast. I appreciate you guys each and every month. Why don't you guys go ahead and follow us on social if you'd like to contact us seeing subscribe to the show, follow us on Instagram, Facebook, YouTube, subscribe to that channel. And you know if you need more real estate marketing help, we'll script that and distribute all your video content for you without making you look like a total loser on camera will make you look really really really cool. And I think you're gonna be happy with the results. So why don't you give us a shot? Visit us at real estate marketing do.com real estate marketing dude.com We appreciate you guys listen another episode. See you next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

A viral video of a California teacher resorting to objectionable Native stereotypes in the classroom begs the question: what will it take to get the message across? Some pockets of the population remain blind to mandatory diversity training and public education campaigns designed to end culturally insensitive comments and actions. Guests: Dr. Sherry Johnson (enrolled […]

A viral video of a California teacher resorting to objectionable Native stereotypes in the classroom begs the question: what will it take to get the message across? Some pockets of the population remain blind to mandatory diversity training and public education campaigns designed to end culturally insensitive comments and actions. Guests: Dr. Sherry Johnson (enrolled […]

Sherry Johnson was an 8-year-old girl in 1968, living in Tampa, FL with her family, whom were part of a very strict sect of the Apostolic Church. The church was the centre of their world. So, when the Bishop of the church gave Sherry a gift of a red bicycle, her mother was very proud...but Sherry knew the gift was meant to buy her silence. And it was this silence that would hold her captive in a legal loophole for years to come and eventually motivate Sherry into a battle that she is still fighting to this day. Find me at: Website: www.darksidepodcast.co.uk Facebook: https://www.facebook.com/groups/319473136054221 Instagram: https://www.instagram.com/suze_darksidepodcast/ Email: info@darksidepodcast.co.uk   Voices: Narrator: SuZe Bishop Emmerson: Anonymous Principal:  Tennille Irish Doris Johnson: SuZe   Sound Effects: Zapsplat.com YouTube Sound Effects Myinstants.com   Sources: Global Citizen - https://www.globalcitizen.org/es/content/child-marriage-bride-survivor-florida-law-sherry/ Unchained at Last - https://www.unchainedatlast.org/child-marriage-shocking-statistics/ Senate passes bill that would end child marriage in Florida. House to vote on Thursday - https://eu.news-press.com/story/news/politics/2018/01/31/senate-passes-law-would-end-child-marriage-florida-house-vote-bill-thursday/1084085001/ Woman forced to marry her rapist as a child fights Florida law - https://www.cbsnews.com/news/woman-forced-to-marry-her-rapist-as-a-child-fights-florida-law/ Forced to marry her rapist at 11, woman finally changes Florida marriage law - https://eu.usatoday.com/story/news/nation-now/2018/03/10/forced-marry-her-rapist-11-woman-finally-changes-florida-marriage-law/413284002/ Florida bans child marriage as it raises minimum age to 17 - https://www.independent.co.uk/news/world/americas/child-marriage-banned-florida-minimum-age-17-campaign-rape-victim-a8249341.html Stop child marriage in Florida - https://www.tampabay.com/opinion/columns/Column-Stop-child-marriage-in-Florida_165418732/ Sherry Johnson was raped, pregnant and married by 11. Now she's fighting to end child marriage in America - https://edition.cnn.com/2018/01/29/health/ending-child-marriage-in-america/index.html Amazing Grace Lyrics Video - Gospel Touch Choir - https://www.youtube.com/watch?v=nMLCkuXL-uA Tampa woman forced to marry her rapist at 11 years old, fights to end child marriage in America - https://www.youtube.com/watch?v=nNU56fmGn84 Florida Woman Forced to Marry Her Rapist at Age 11 Fights to Change the Law - https://www.insideedition.com/florida-woman-forced-marry-her-rapist-age-11-fights-change-law-39835 Tour de Force Speakers - https://www.tourdeforcespeakers.com/sherryjohnsonchildbride/ Is Florida law template for stopping child marriages? - https://floridapolitics.com/archives/294769-is-florida-law-template-for-stopping-child-marriages Forced Marriage Unit Statistics 2019  - https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/894428/Forced_Marriage_Unit_statistics_2019.pdf 2020 Report on Child Marriage in the United States - https://childusa.org/wp-content/uploads/2020/04/2020-Report-on-Child-Marriage-in-the-US.pdf

Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic. Julie's joined by Roderick Justice, Producing Artistic Director of The Children's Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and executive director of Building Block Arts. *** Learn how to make, market and monetize content online for your theatre! Subscribe to PlayhouseTheatreMarketing Academy's weekly emails. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

How is ABM software provider Demandbase beating its own growth projections despite uncertainty relating to COVID? This week on The Inbound Success Podcast, Demandbase CMO Peter Isaacson shares the story of the company's growth, from the creation of the account-based marketing category, to how they're pivoting during COVID. He explains how his team shifted gears when the COVID pandemic hit and why the changes they've made have them beating their own growth projections. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Demandbase website Connect with Peter on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and this week, my guest is Peter Isaacson, who is the CMO at Demandbase. Welcome to the podcast, Peter. Peter (00:25): Thanks, Kathleen. Thrilled to be here. Kathleen (00:27): Yeah. I'm excited to talk with you. You guys have had a phenomenal year and Demandbase has had a pretty impressive growth trajectory in general. So I'm, I'm looking forward to digging into what the the secret sauce is behind your success there. But before we do that maybe you could take a minute and for my guests who might not be very familiar with other you or Demandbase, just talk, talk a little bit about your story, who you are, how you got to where you are today and what the company does. Peter (00:55): Sounds good. So buckle in, I'm assuming I've got 40, 45 minutes to tell this story that a long career now I've, so I got my start in advertising, did that for several years in New York, moved out number of years at Adobe put together enough kind of areas of responsibility there that it gave me the ability to step up and become a head of marketing. And I've held a few different CMO positions. Most recently I was COO at a dot com healthcare IT company called Castlight Health. We were actually customers of Demandbase about seven years ago. That got me introduced to Chris Gola, who was the founder and at the time CEO of Demandbase. Got to talking to Chris, just love the space that they were in love, the market opportunity and, and, you know, as important as anything else, maybe more important, like got along famously with Chris and decided to make the move over to become CMO with Demandbase. That was a little over six and a half years ago. Been a phenomenal ride. We're the leaders in account-based marketing. Probably one of the high points in my career was helping identify ABM as a category that we wanted to fully develop and, and getting that off the ground. And now Demandbase really offers a comprehensive platform for all aspects of account based marketing from identifying the right accounts to go after, to engaging with them and measuring the results all the way through your programs. Kathleen (02:37): I love your story. And I, because I always love hearing when somebody has been a customer of a SaaS product, and then, and then they go on to be, you know, the head of marketing. I've had one or two other guests that have come into their roles that way. And I always just think that's such a great testament to, you know, the actual quality of the product itself, because it really does take a lot as a customer to say, I want to go work for that company and help them grow. So that's, Peter (03:03): Yeah, it was, it was a great, it was a great transition. And as you said, it was part of my go-to narrative during the first couple of years of you know, meeting customers and prospects and stuff, just talking to them about the fact that I was a customer to one. Kathleen (03:17): Yeah. There's no better testament to the quality of it than, than that really. So you said something that also really struck me and that was one of the highlights of your career was really getting to create the category of account-based marketing. And while this whole interview is not going to surround category creation, it certainly could. But I did want to just say that I that's so, so interesting to me and that that's how you and I originally connected cause I was picking your brain on category creation because so many marketers talk about doing it. And so few have actually done it. And, and I do want to ask you a few things about that. Cause I think I would be remiss if we didn't, if we didn't touch on that as part of this interview when did that process start? When did you realize you thought you had a new category? Peter (04:06): Well, it wasn't so much. We thought we had a new category. The process started when we decided that we needed a new category. And really the basis for it was when I, when I joined Demandbase and talked to Chris and it wasn't some, you know, individual epiphany that Peter Isaacson alone had. Chris was, you know, thinking about this before I joined. But I think the recognition was that we had a really interesting you know, technology offering that took about three or four minutes to explain. And the reason it took three or four minutes to explain was there was no context for it. It was kind of a it's demand gen, but it, you know, focuses on the byte accounts. And we were able to identify the accounts and debit and you know, for the early adopters, that was great. Peter (04:57): Like they were on the edge of their seats and wow, I can't do this any place else. And they were excited about it, but we knew absolutely that a three or four minute pitch was about three and a half minutes too long. And we needed to give context and categories, give companies and marketers individual's context that helps them frame what your offering is. And that's what led us to understand that we really needed, there was no category we could attach ourselves to necessarily that would be appropriate. So we needed to create our own. Once we decided that we started looking around at, you know, do we invent some, you know, new name, you know that no one's ever heard of. And we decided, you know, there was you know, ITSMA gets credit for this, but there was this term account-based marketing that had been developed really back in 2003 or so. But it was, it was pretty narrowly focused. Not many people used it, not many people talk about it, but we latched onto that and really attach meaning to it, defined it in the way that made sense for us. And, you know, then it just completely took off. And in ways that I'm happy to talk about that. I'll leave that to you on, on where you want the conversation to go. Kathleen (06:20): When did, when did you first have that aha moment about the category? Peter (06:24): You know, it's interesting. I I went and presented at a conference called Predict, which I think was in the late summer of 2014 and Doug Campbell John who was the CEO of a predictive company. And I'm drawing a blank on it right now, but he was his company. It was probably 60 or 70 people, a hundred people. And they put on a conference called Predict. I went and did a presentation that was focused on account-based marketing. And the, the reaction from the hundred people that were in the audience was so immediate and overwhelming. I literally went back into the office and ABM was kind of a pillar that we were talking about. I was like, look no further. We have our category and we are going to double, triple and quadruple down on this. And that was really what got it going kind of this recognition that there was a spark there that as long as we fan the flames was going to develop into something. Now you also, you got to convince analysts that it's important. You got to convince the press that, you know, they should write about it. And you got to get a little lucky and have competitors come in and, and fight over it. And all of those things. Kathleen (07:43): That's amazing. So when you got home, you said we've got to double, triple down on it. What did that look like? I mean, is that you guys just creating a lot of content around what ABM is using the terminology consistently? Were there events, how did you, how did you move forward from there? Peter (08:00): Yeah, I mean, I, you know, when I say that, you know, you need analysts to cover it, journalists, to write about it customers to want it competitors to compete over it. Those are kind of the four legs of category creation. As I look at it, you really need to figure out how you generate all four of those. Right? So we specifically built out our content, which included pitch decks and other things, and started going out to analysts and selling them on the idea of an account-based approach. And account-based marketing as the category that was going to transform kind of old-school demand gen that had existed for the last 10 or 15 years. They knew that, you know, demand gen had, as it was executed, had some fundamental flaws, which were starting to show over time. So they were buying into it. We went out and pitched the story to press, they started taking it in. And then as you said, thought leadership kind of, we started actually creating kind of, this is how you ABM content. I, and really kind of getting out there and saying, this is what ABM is. Here's how you define it. Here's why it's important. And here's how you execute it. Kathleen (09:14): Great. And, and so fast forward that started in 2014. And I think, you know, it's interesting because I owned a marketing agency around that time. And I remember the first time I heard somebody use the term account based marketing and it was, it was on a sales call. I was talking to a prospect who was from a B2B technology company and they were looking at hiring us to help them with, it was an inbound marketing agency. And so you know, we were talking about demand gen just as you might think. And, and the question was, well, how does this fit in with an account-based marketing approach? And I'm literally on the call going, Oh, I've got to Google that right now to that question. And then it was just funny. Cause it was like, as soon as I heard that term for the very first time, then I just started hearing it all the time everywhere. It was weird. It was like, it came out of nowhere. And I think that was around 2015, 2016. If I recall, so it's just, it's funny from, from my perspective, I guess, being in the, in the audience for it, how it, like, it seemed to be something you never heard of it. And then it was like all over the place over there. Peter (10:22): Yeah. Once the bottle came on with the, you know, the top came off the bottle, it, it just exploded. It really was amazing how quickly it caught fire. And again, it takes a certain amount of luck and timing for category creation. Don't let anyone, don't let someone's outside ego tell you that, you know, it was all just, you know, hard work and, you know anything else that like anything, it takes a little bit of luck and our timing was perfect. We preceded by about a year or so Terminus coming into the market and starting to talk about themselves as an account-based platform. Engagio came in at around the same time. Eventually a couple of other players and suddenly everything like we, at one point were tracking 60 companies that were using ABM as the way they were positioning their company, whether they had actual ABM technology or not 60 companies at one time were positioning themselves as ABM providers. It was just incredible how quickly it came. Kathleen (11:22): I mean, and, and side note, that's so crazy that those companies weren't all around like five, six years ago, it doesn't seem like that long ago. And so much has changed in the market. That's wild. As soon as you said the year, I was like, wait, that all wasn't that wasn't a thing back then, but it wasn't, that's nuts. Well, what I really want to talk to you about is the last year or two at Demandbase, because you obviously, it's been, it's been an interesting kind of past five or six years since you've arrived. You had the category, it really took off. But then, you know, as a marketer, I always think like this when the sexy stuff is, is sort of the boxes checked on that there's the real meat and potatoes of the marketing work and you still have to achieve really strong growth for a company, especially if you're a venture backed. If you, you know, if you're in the kind of space you're in. So talk to me a little bit about what you've been doing at demand-based in the last year, year and a half to really continue to fuel your growth. Peter (12:26): Yeah, so I mean like any company as you're growing, you hit different stages of growth. And you know, we hit 2021 was set up to be a very difficult stage for everyone, including us you know, once the pandemic hit and like for a lot of reasons which I can go into I just 20, 21 has turned out to be a phenomenal year for Demandbase, I think culturally we've kind of pivoted a bit and become kind of far more aggressive you know, put, you know holding each other a little bit more accountable than than we had in the past. And, and, and some things like that, but also pivoting pretty quickly to kind of address the new reality that existed within the macro economy and the micro economy as it related to, to Demandbase in our business. Kathleen (13:31): And, and how big is your marketing team now? Peter (13:35): We've got about 23 folks on it, 23, 24. Kathleen (13:39): Okay. And what does that, how does that break out in terms of areas of focus? Peter (13:44): So we've got, you know, it's pretty traditional, it goes across it goes across corporate communications digital marketing demand, gen customer marketing into marketing ops and product marketing now actually with the Engagio acquisition product marketing now technically reports into through John Miller and the product team. But they've always been aligned with marketing and, and still kind of share a, kind of a close relationship with us on that. Kathleen (14:24): So, and you mentioned that the pandemic, you know, none of us could have foreseen that that was coming. And I, I don't know if you're anything like me. I had funny enough just joined a new company last January, and I think it was like, I joined January 13th and by January, by February 10th, I had come up with like my 30, 60, 90 day marketing plan. And then I remember within like three weeks of that, I had to just toss it all out the window because I, it was a very small startup, it's a different company and and all of their leads were coming in through events. And so until we could get a real good inbound engine going, we had a lot of events we were focused on and then it was like, okay, we're not doing that anymore. So I'm, I'm, I'd love to hear from you. What were you all planning prior to the pandemic? And then how did you make that shift? Because it's obviously, you've obviously managed to make lemonade out of lemons. Peter (15:18): Yeah. So, I mean, we had gone through our planning process. We were kind of executing the plan and you know, going along happily hearing about this thing called COVID-19, but you know, it wasn't it wasn't a big issue. And certainly in late January, early February our big event each year is the ABM innovation summit which was really the, the only big ABM focused event that was out on the market. And we typically had, you know, over a thousand marketers and sales folks attending. And it was for this year for 2020 was scheduled for, I think March 13th, March 13th and 14th, or March 12th and 13th. We were a week and a half away from it. Which means that, you know, 90%, 95% of the work had already been done everything, you know, we were doing the final kind of prep for it and, you know, slides and stuff like that. Peter (16:17): And we made the gut wrenching decision that we were going to have to cancel it. I'll never forget it. We made the decision, I think, on a Friday and it was a serious toss up. We weren't sure we were doing the right thing, but we decided to go ahead and cancel it. And I'm thinking kind of, you know, questioning ourselves for the next 24 hours within 48 or 72 hours. It was so clear that there was no way we were going to hold a conference and events that just kind of unfolded that quickly. As you probably remember, it was just went from like a, Hey, I think we could still do an event and pull this off to, Oh my God, there's no way, we're no way we're doing this. And it w it was, it was, you know, a gut punch to the, to the marketing team. Peter (17:10): And I, you know, I don't think I've ever been prouder of the marketing team when kind of collectively everyone did this disappointed, exhale, like, ah, we're not going to be able to put on our event that we've been working so hard on for the last four or five months to okay, what's next. And the pivot that I think Demandbase made, but also a lot of other companies was just extraordinary kind of identifying like, okay, we're, you know, it's going to be a hundred percent digital are, may, you know, some of our main tactics like events are off the table, our field events, our activities, our dinners, things like are gone. What's going to make up the, you know, fill the gaps. So we started doing everything from you know, doubling down on our own advertising investment which we were already investing heavily in, but put more money into, and then you know, webinars, true virtual events converted the ABM innovation summit to to a virtual road show. And then started doing things like you know, converting our direct mail and things that we had done like virtual or excuse me field events into virtual wine tastings, right? Sending out a bottle of wine to 50 prospects and customers and doing virtual tasting. So things just happened so quickly that it was extraordinary and the results were fabulous. I mean, we really especially during those early days, we just didn't skip a beat. Kathleen (18:45): Wow. I mean, kudos to your marketing team because a little over a year ago I was working at another company where we put on an annual conference. And so I've definitely I experienced firsthand how grueling it is to, to do that. And the work that goes in and just the, especially in the last few months leading up to it and to have to make that decision so close to the date of it. I, I can't even imagine. But it absolutely sounds like it was the right decision to make. Peter (19:19): It was the right decision to make, but as, as you know putting these on Kathleen, like about a week and a half before, you're at that point where you're wondering yourself, is this all worth it? And it's the payoff of the event itself where you're totally energized and it's a company event at, at your process. Everyone loves it. And so, you know, inevitably it's like the highlight of the year and, and you know, that that's coming, like, that's what gets you through. And the fact that like you stopped just before and you don't get the pay off is what's really kind of just general. Kathleen (19:54): Yeah. I've always felt like events were a little bit like that time period. You described as a little bit like the last few weeks of being pregnant when you're like any day now, any day, now it could be over and then you have your baby and you're thrilled and happy, and it's wonderful. And you forget that the last few weeks of being pregnant are not any fun at all. So Peter (20:17): Literally my so sorry, we don't go. I have to go down to too far down the pregnancy path. I've never been pregnant myself obviously, but I did quote something that my wife said after her as she was heading in with her second our second kid was the, you have to be so uncomfortable by eight and a half months pregnant to want to go knowing what you're going to go through to want to go through that just for it to end. So it's kind of like I, yeah. Okay. Yep. Kathleen (20:49): Yep. And then much like pregnancy events is the same way you say, Oh, I never want to do that again. That was so much work. And then your brain has a magical way of wiping all the hard parts away and making you think, do it again next year or whatever. Peter (21:02): So, so true. But Kathleen (21:03): As you say, like, I won't, I won't belabor ha no pun intended the pregnancy analogy, but yeah, that's amazing. One of the things I'm dying to ask you is have you continue doing those sorts of virtual events and virtual, what would have been field events and have you seen any change in in participation in the results you're getting? Because I hear so many marketing leaders talk about the fatigue that's kind of started to set in with virtual events. Peter (21:34): Yeah. it absolutely has without a doubt. So it's just, it's funny how just digressing for a moment, like how many things have changed so quickly during this COVID period. It just seems like everything has been compressed and trends that usually, you know, evolve over a couple of years have happened like in, in seemingly a couple of weeks. Right. And, and just as a digression, I think, think back to the, during the very first days of the pandemic, every, you know, every marketer was telling the rest of the HR team and sales team, like you've got to show empathy, like don't just jump into a sales kind of thing. And, you know, boom, I want to sell you this. Every marketer, you know, was saying like, you've got to show empathy, you've got to address the situation like in these unprecedented times that, that, that, that, that we're all like, yeah, well, you know, Hey, I understand that the times are tough. And there was like two sentences of like empathy. And after about two and a half weeks, people were thinking like, if someone begins an email with these are unprecedented times, I'm going to scream. And like, we immediately pivoted as like, stop trying to show fake empathy. Like those things Kathleen (22:54): That became the punchline. Peter (22:56): It became the punchline, but it happened in like a matter of a couple of weeks. It seemed, it was just, it was just amazing. So anyway, getting back to your question. Yeah, there absolutely was fatigue in a way that, you know, usually develops over a couple of years, happened in a couple of months, like suddenly at first and during the pandemic, we were blowing away all numbers for webinars and virtual events and things like that. Just like, I think a lot of companies were, as people suddenly found themselves with a little bit of extra free time, they were looking for opportunities for professional development. They were looking for opportunities to replay some of the events and conferences that they had been to that provided them an outlet for professional development and things like, and, you know, the numbers were just extraordinary. And then, you know, by August it was kind of like, wow, the numbers just started falling off a cliff. Peter (23:55): And so we've definitely seen it. What's, you know, what's now required is you've just got to get much better about what your, the content that you're providing, the length of time you're providing it, the, you know, the combination of, you know, tape versus live, things like that. You've just got to get much more creative in terms of what you're doing and how you're doing it. So what are you finding is working right now? So we've, we've gone to fewer webinars, right? We were kind of loading up on them at the beginning and now we're kind of really dialing back on what we're, what we're looking at is really doing kind of more tent pole events that have high value, great content outside speakers with some things that, you know, folks want to hear and trying to mix it up live and and recorded so that it feels a little bit more spontaneous and aligning our message around that rather than a lot of little things or, and making sure that the big things aren't like full day sieges where, you know you're, you're hoping that people will spend eight hours looking at a zoom and, you know, that's not happening anymore. Kathleen (25:16): No way. I mean, I can only speak from my personal experience that I, I sign up for lots of those things, but if you ask me how many I actually go to it's the zero I, I look at the wall of, of you know, things on my calendar, like of virtual sessions. I just think who has time to say, I mean, the only reason it works in person is because you're literally physically removed from your office. And even then I think people sit in conference halls and they're checking their work email, and they're on their laptops and they're multitasking anyway. But, but the difference is there's an expectation that changes when you're physically gone that isn't present, I think when you're attending something virtually. So, Peter (25:59): Yeah, I agree. I think I totally agree. And that's, that's just made it more and more challenging. I think. So what we saw were quite honestly, this is, it worked at the beginning, but it's working probably even better now is high value kind of curated smaller opportunities. And I mentioned virtual wine tasting that has, that's been a home run for us just because it's something special. It's something at the end of the day, it involves alcohol in any way. Everyone's using that more and more as a crush these days, that through challenging times but it also provides kind of some fun networking opportunities. And, you know, it's not something that works with a crowd of 200 or 300, but it works super well with a crowd of 50 when you can, you know, do some breakouts, meet some new people, kind of over a glass of wine, talk about, and then come back together, share your experiences and do stuff like that. Those types of more curated high value experiences have proven to have some staying power and are the things that folks are still willing to invest time in. Kathleen (27:15): And of course the question I always hear from marketers, when we talk about things like that is, you know, how are you handling the fact that when you send, for example, that wine to your participant, that you're sending it to their home address in many cases like that's one of the interesting things that I've seen really change about ABM in the last year was it used to be, you know, great, we'll do like a dimensional mailing with something really cool to invite somebody to the event or what have you. And we can always send it to their office. And and you know, it's, it's just not the case anymore. So how is your team handling that? Peter (27:49): Yeah, I mean, again, for high value you know opportunities folks are, you know, more than willing to give their their home address, kind of understanding that if you send something to my office, I'm probably not going to get it until next March. There are also you know, Sendoso, PFL, those guys have, you know, they recognize that the stuff that the office is just not working, so they've been building their database and providing kind of opportunities to kind of get the home addresses and provide that. So we've relied partly on our own outreach and partly you know, on vendors that are that have platforms. Kathleen (28:32): Nice. And then as you think about your, your 2021 planning, I mean, obviously none of us has a crystal ball. We have no idea when, you know, when, or if the world will ever return to what we used to think of as normal. But how are you applying kind of the experience you've had this year and the lessons learned to what's in your 2021 plan? Peter (28:54): Yeah, I mean, our one, our going in assumption is that that we're not going back to where it was anytime soon. I mean, even with the vaccine coming in, you know, Q1 midway through, you know, and getting through the population mid Q2 I'm not sure the CDC thinks in quarters like we do, but that's how I'm thinking about it. But we just don't think any of that's going to return for, you know, not in 2021, maybe not in 2022. So everything that we're doing is, is virtual. I think what's benefited Demandbase quite frankly is, is two things really the reason that we've done quite well this year one account-based marketing just makes intuitive intellectual sense when you're dealing with scarce resources, because it's all about focusing your dollars on the stuff that's really going to move the needle and, and drive your business forward. Peter (29:54): So there's been a lot of like, yes, I need to focus and account-based marketing as a way to focus. The other thing that's happened is the CEO of of Microsoft kind of now famously earlier in the summer said two years of digital transformation have now taken place in the, in the last two months. And all these companies that we're talking about, digital transformation have accelerated it. And at the beginning, I had all kinds of conversations about what Demandbase offered, but also just about digital transformation, writ large with with customers. So, you know, some, some, especially some very large companies that were really focused on, on digital transformation have made that switch. So right now our 21, 2021 planning is all about taking advantage of that digital transformation about like having, you know, companies and engaging with them on now that your digital first enterprise or mid-market company, how you actually, you know, execute that in a way that's going to be very focused around your account. So you know, our, our account-based advertising plays a huge role in that the ability to personalize your website plays a huge role in that, and then how you align your sales and marketing teams around kind of data and insights that they can both act on is the other part of that. And that's what we're really focused on promoting Kathleen (31:25): And that approach to kind of that go to market approach. What is that something that's really only accessible for larger companies, or can any company take that approach and maybe do it in a more scrappy way? Like, where's that where's that cutoff line? Peter (31:41): Well, I see account based marketing as a, as a strategy is accessible to every company, right? No matter how small you are even if you're 10 folks, like it's probably even more important to actually focus on the accounts that are really going to start establishing the beachhead in your business. That doesn't mean that you need a platform like Demandbase, you don't, and we wouldn't sell it to a company that had 10 people because you just wouldn't take advantage of all there was to offer. But account-based marketing as a strategy is accessible to all it's the companies that, you know, start reaching a hundred employees and, you know, maybe 25, 30 million and in revenue where kind of really developing or investing in an account-based platform starts to really make sense for them. And they can start really getting kind of full value from it. Kathleen (32:38): Great. Well, it'll, it, it will be interesting next year to see what happens with events. I mean, I've heard a lot of back and forth from some people saying in person events are coming back and my my personal take on it is even if they do, I think a lot of people are going to have PTSD honestly, and, and be too afraid to, you know, I think even when some people are vaccinated, it's going to be, it's going to be a muscle. We haven't flexed in a long time. And so I certainly don't see virtual events going anywhere. I think the challenge is going to be, how do we keep it engaging? How do we you know, continue to innovate in a way that people show up and participate. And it sounds like those smaller format events are, are definitely the way to go. I was interested that you said that your wine tasting is that you have like 50 people there, because that even almost seemed large to me. So how do you, how do you make an event, a virtual event with 50 people still seem intimate? Peter (33:33): You so you do breakouts. You basically come together. So we've kind of got the formula down now where we've we come together, there's a host, right? So sometimes it's me, sometimes it's someone on my team. Sometimes it's a a sales leader, but there's a host that welcomes everyone kind of gets the ball rolling. Usually tees up a topic or two that we'd like to kind of cover. And we also mix it in with kind of a couple of, you know, icebreaker types of things like, you know you know, what are you binge watching now? And some things like that, but we usually do kind of three breakouts where we get into breakout rooms of five people, or so four people, we do that for like seven minutes and we come back as a group and then we just invite, you know, Hey, what do people say about binge-watching? What did what's, you know, the best superpower that you heard, things like that. And some people are on chat. Some people are, you know, very vocal and, you know, expressing, and it becomes a bit of a free for all, but a fun free for all, Kathleen (34:39): For a few drinks, Peter (34:40): A couple of glasses of wine, everyone's feeling pretty good and everything. So the key is kind of breaking it out, just like, you know, if you've done, you know, bigger planning meetings, things like that, you've got to break out, come back together, break out, come back together. That format has worked super well. Kathleen (34:58): And do you generally find, I mean, let me rephrase that in my experience, when I've gone to those kinds of events, the ones that I've enjoyed the most have had very small amounts of like presenting slash selling and very large amounts of more just social time. How do you generally kind of land on that balance? Peter (35:17): So it's a slide free environment, 100%. So we, don't kind of, Hey, now that you've got your wine, settle back in and now, you know, let me drone on about like seven pitch deck slides that I want to take you through. So we never do that. It's usually just, you know, an, a two sentence opening, like, you know, we got a lot of customers got a lot of prospects that anyway, just a level set, like Demandbase, here's what we do, blah, blah, blah, blah, blah. And then usually it's teeing up kind of one, or maybe two areas to discuss around account based marketing. And it's, you know, let's talk about the biggest challenges you have with sales and marketing alignment, right? So it's not about Demandbase. It's more about your challenges as marketer that you're facing and let's have a conversation about that. And, you know, if Demandbase comes up in that fine, if it doesn't, that's fine too. We were really just kind of teeing up challenges that that sales and marketing folks have. Kathleen (36:16): I love that then all these questions are totally selfish because I'm going to be doing some events like that next year or so I may or may not be taking a lot of notes as you talk. No, that's great. Thank you for sharing all that detail. I mean, I could ask you questions about this all day, but we don't have all day. So I want to shift gears for a minute and there's two questions I always ask my guests. And I'm very curious to hear what you have to say. The first one is, you know, the podcast is all about inbound marketing. Is there a particular company or individual that you think is really kind of setting the standard for what it means to be a great inbound marketer? Peter (36:53): Yeah, I mean, I, so when I think of inbound, I'm going to transition it to demand gen, which transitions to ABM. So I think about it as like an account-based marker. So I'm going to, I'm going to change the frame of reference if you, if you're okay with that. You know what, I've I've been blessed to work with three outstanding heads of what we call demand gen or growth marketing, but they're really kind of focused on ABM. And the first one that I worked with at Demandbase, Sherry Johnson, she's gone on and and is now a consultant doing great work. Second was Lisa Ames. She's gone on and is doing unbelievable things. And Brian Finnerty is our current who has been phenomenal in his role. All three of those are absolute pros and, and know so much about about account-based marketing. Probably the person that knows most about it was actually co-authored the book that I wrote and did a lot of the heavy lifting. And that's Jessica Fewless who is now working at Inverta partners as a consultant. So these folks have gone on and are now kind of teaching other people how to, how to do ABM. Kathleen (38:05): Those are all new names for me. So I'm definitely looking forward to checking them out. And, and for anyone listening, I'll make sure to put links to their LinkedIn profiles in the show notes. Second question. A lot of the marketers I talk to say that their biggest challenge is just keeping pace with how quickly the world of digital marketing changes and staying on top of all of that. How do you personally stay educated? Peter (38:28): But it's a great question because, you know, going to conferences, you kind of, you know, absorbed through your you know, what was going on and, and things like that. And you were always able to pop into different things. Right now, what has been most helpful to me have been the CMO kind of zoom networking things that I'm able to engage in. You know, you and I are part of Revenue Collective you know, but other other folks through nicer has put on some CMO networking things. And there have been others that I've participated in across this past year in particular. Those have been the most useful for me. I mean, I'm, I'm paying attention to tech crunch and Diginomica and, you know, things like that. And they're always useful for kind of what's going on with product launches and M&A, and things like that, but what marketers are doing, I get the most out of my CMO networks. Kathleen (39:29): It's interesting. I feel the same way. I used to listen to a lot of podcasts and now that I'm not commuting anymore, I've, I've really reduced that dramatically. And, and similarly, my kind of networks of other marketing leaders have replaced that. So that is, I wonder if there's like a more macro trend going on with the emergence of, of closed groups. I mean, there always have been close groups, but I wonder if it's really kind of like you described earlier, how trends have accelerated dramatically this year. I wonder if that's one of them. Peter (39:58): Yeah. Yeah. I, I agree. I, yeah, I used to be much more in tune with podcasts now and that I'm not commuting. It's just, I don't have any time during the day, and it's very difficult for me to, you know, go through 10 hours or 11 hours and then say, I want to hop on a, you know, B2B podcasts. Kathleen (40:17): That does not sound like my idea of weekend fun. Kathleen (40:22): Well, great. So if somebody is listening and they want to learn more about Demandbase, or they have a question for you, what is the best way for them to connect with you online? Peter (40:32): Sure. So you know certainly our website is great. But if you want to connect with me personally find me on LinkedIn. Love to chat with you that way. Kathleen (40:45): And again, I'll put those links in the show notes. So if you want to learn more about Peter or about Demandbase, head to the show notes, and you can hit those links. And if you're listening and you enjoyed this episode, or you learned something new head over to Apple podcasts, or the platform of your choice and leave the podcast a review. That's how other folks find out about us. And of course, if you know somebody else doing amazing inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. That's it for this week. Thank you so much, Peter. Peter (41:18): Thank you, Kathleen. This was fun.

Telerehab is an innovative service where veterinarians share information and plans for how to treat animals without needing to go on hands-on with them. This week, Shawn & Ivan chat with Dr. Sherry Johnson of eCORE about the practice in the equine space. Sherry recommends How Great Leaders Inspire Action by Simon Sinek (bit.ly/2IsNuJt). Learn more about Sherry at equinecore.com.

Sherry Johnson, DVM, MS, DACVSMR, CSU PhD student has worked with Dr. Melissa King in the field of Equine Rehabilitation. Dr. Johnson describes how she uses SURE FOOT Equine Pads as part of the rehab program for horses under her care. Hosted by Wendy Murdoch  

You are in for a SPECIAL TREAT!  We are talking with someone who is not only a Certified Professional Mediator and Arbitrator, but also MY DEAR WIFE, the one and only Sherry Johnson!  In our chat, we talk about her inner struggle to rediscover and redefine herself after an extensive career in education, and a 1,000 mile move to a different state.  Sherry will also educate us on the role of a mediator, and the benefits of choosing a mediator for conflict resolution over traditional court/litigat

In this podcast Johnny and the guys chat using BFR on horses with Sherry Johnson, DVM. Dr. Johnson is a specialist in Equine Sports Medicine & Rehabilitation (DACVSMR) and a PhD candidate at Colorado State University where her research is focused on novel rehabilitation modalities related to tendon healing. She is a partner and managing veterinarian of Equine Sports Medicine & Rehabilitation (ESMR). She is also a senior partner and co-founder of Equine CORE, Inc., the nation's first specialist-owned and operated tele-rehabilitation service.

A new series is here! Every week Duke Durant, Sherry Johnson, and Sondra slide choose a theme and then pick and dissect music they associate with that week's theme! Sit back, enjoy, and meet your new music aficionado friends!Download the SoundsTooth app today! Also follow us on social media on Facebook and Instagram!

In today's episode, Katherine talks with survivor, and child bride advocate Sherry Johnson. Sherry shares her story of childhood sexual abuse and the scores of adults who failed to protect her. She also discusses what has become her life's work; ending child marriage and preventing any other child from enduring what she did as an 11 year old girl. Sherry's website Sherry's website  Purchase Sherry's book on Amazon Therapist Directory To join the conversation on social media, use the hashtag #SistersSurvive Please follow us: Twitter: @sisterssurvive Instagram: @sistersurvivorspodcast Facebook: @sistersurvivorspodcast If you have questions or inquiries, email us at podcast@katherinebarner.org

When I'm not physically rehabbing a horse, I'm thinking about how best to rehab a horse, or I'm researching new ways and idea's on how to rehab a horse... The dynamically passionate Sherry Johnson joins us for an episode of Behind the Vet Rehab Practice, where she shares some incredible information about the two businesses she is partnered in, as well as the PhD she is busy with at the Colorado State University. Click here to find out more about eCore, a platform that allows virtual rehabilitation consultations for equines. Click here to find out more about Equine Sports Medicine LLC, with the gorgeous, iconic mobile rig forming the public face of an ideal trifecta practice.

In this weeks Podcast episode, Ané Lloyd interviews Sherry Johnson from Equine Sports Medicine and Ecore about her absolute passion - the Western Performance Horse. They discuss the different aspects and athletic requirements of the sport on these horses in their different disciplines, some of the latest research findings on the lameness characters that arise, as well as the special considerations we need to make in their rehabilitation programs.

Sherry Johnson fights Florida law so what happened to her never happens again

Legally Insane – Episode 23 The guys have a live show coming up tomorrow March 8th at The Hollywood Improv in Los Angeles. They’re going to be recording a live podcast. Guy Branum from True TV and Dana Gould from the Simpsons will also be performing. Show starts at 7:30pm; if you’re in LA come to the show. That being said this today’s pod will be about Child Marriage Laws, buckle up.  Highlights: [03:58] – Last week, Kentucky residents voted and shut down a bill that was aimed protecting 16 year olds from getting married. [09:20] – Over 200,000 children under the age of 18 were married in the last 18 years. [10:42] – The legal Federal age for marriage is 18 but most states allow 16 or 17 year olds, with parental consent. [11:24] – Tennessee has no minimum legal age for marriage. In 2001 courts allowed 3 ten-year girls to be married. [14:24] – Afghanistan has stricter marriage laws than a lot of US states. [20:56] – Sherry Johnson of Florida was raped, pregnant and married by 11. She’s now fighting to end child marriage in America. [26:08] – In New Jersey 2,000 minors have been married in the past 15 years. [33:31] – The youngest person ever to get married was 10 years old, in Tennessee. [35:50] – The people that wind up in these marriages are more likely to drop out of high school and live in poverty. 100% live in sadness.  The Takeaway – Don’t be Tennessee. @mattritter1 @toekneesam  Website: www.cascademedia.com

This is a very heavy subject, that of sexual abuse of a child. But Sherry has not let her difficult beginnings stop her from using her voice to speak up for other children, who like her, were failed by so many adults and the system.

It's Tuesday. Stay cozy. Today on the show: Caroline Haskins - The race to predict hurricanes Gaby Del Valle - Forced to marry her rapist at 11, Sherry Johnson wants to end child marriage Hosted by Aaron Edwards. Produced by James T. Green. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, of the FHQ Podcast we interviewed Dr. Sherry Johnson who was the guest editor of the Special Issue of the FHQ that examines the 18th Century of Florida. This is the third of a 6 part special issue that will examine the Quincentennial of Ponce De Leon's first visit to Florida.

2012 Project review-Socks that Rock Thinking Socks-Zu Zu’s Petals cowl using Malabrigo yarn-Zauberball Thinking Socks in Ombre-Kensington Socks by Nancy Bush using Madeline Tosh-Toe up Baby socks in I love that Cotton-Mini Annis with Beads-Summer Blooms Shawl using Chiao Goo Red Lace needles-Opsa shawl in alpaca lace w/beads-3 pairs of Prairie BootsYarn shop visit to The Fold in Marengo, Illinois2013 GoalsMobius cast on (on purpose)Knit a toe up sock with heel flapSpin my cashmere/silk blendIllinois Prairie SpinnersWWW.IPS.CHICAGOLANDSPINS.ORGMy Journey to:The Janesville Area Knitting Guild’s annual Knit InWWW.JAKG.ORGLake Lawn Lodge in Delavan, WisconsinFranklin Habit Lace Edging workshopUpcoming Festivals to attend.Spinning and Knitting Tips-Clean and lubricate the INSIDE of your bobbin.-Know your ratios-Scotch Tension or Double Drive Spinning WheelKnitting TipHomemade yarn bowl.Your Spinning Buddy,Sherry Johnson